SINCLAIR BROADCAST GROUP INC
424B5, 1998-03-17
TELEVISION BROADCASTING STATIONS
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                                                FILED PURSUANT TO RULE 424(B)(5)
                                                REGISTRATION NO. 333-12255
================================================================================

                  SUBJECT TO COMPLETION, DATED MARCH 17, 1998

P R O S P E C T U S S U P P L E M E N T
(TO COMPANY PROSPECTUS AND RESALE PROSPECTUS,
EACH DATED MARCH 17, 1998)

                                8,032,563 SHARES

                                 [SINCLAIR LOGO]

                              CLASS A COMMON STOCK
                           (PAR VALUE $.01 PER SHARE)

                                   -----------
     Of the 8,032,563  shares of Class A Common Stock,  par value $.01 per share
(the "Class A Common Stock"),  of Sinclair Broadcast Group, Inc.  ("Sinclair" or
the "Company") offered hereby, 6,000,000 shares are being offered by the Company
(the "Offering") and 2,032,563 shares are being offered by certain  stockholders
of the Company (the "Selling  Stockholders").  See "Selling  Stockholders."  The
Company  will not  receive any  proceeds  from the sale of shares by the Selling
Stockholders.  The Class A Common Stock is traded on the Nasdaq  National Market
System under the symbol  "SBGI." On March 16, 1998, the last reported sale price
of the Class A Common Stock as reported by Nasdaq was $55 15/16 per share.

     The  Company's  outstanding  capital  stock  consists  of shares of Class A
Common  Stock,  shares of Class B Common  Stock,  par value  $.01 per share (the
"Class B Common Stock"),  shares of Series B Preferred Stock, par value $.01 per
share (the "Series B Preferred Stock"),  shares of Series C Preferred Stock, par
value $.01 per share (the  "Series C  Preferred  Stock")  and shares of Series D
Convertible  Exchangeable Preferred Stock, par value $.01 per share (the "Series
D  Preferred  Stock").  The  rights of the Class A Common  Stock and the Class B
Common Stock (collectively,  the "Common Stock") are identical, except that each
share of Class A Common Stock entitles the holder thereof to one vote in respect
of matters submitted for the vote of holders of Common Stock, whereas each share
of Class B Common  Stock  entitles  the  holder  thereof  to one vote on  "going
private"  and  certain  other  transactions  and to ten votes on other  matters.
Immediately after the sale of all shares covered by this Prospectus  Supplement,
the Controlling  Stockholders (as defined in the accompanying  Prospectuses) and
their  Permitted  Transferees  (generally,  related  parties  of  a  Controlling
Stockholder) will have the power to vote 100% of the outstanding shares of Class
B Common Stock representing,  together with the Class A Common Stock held by the
Controlling  Stockholders,  approximately 91.3% of the aggregate voting power of
the  Company's  capital  stock,   assuming  no  exercise  of  the  Underwriters'
over-allotment option. Each share of Class B Common Stock converts automatically
into one share of Class A Common  Stock upon sale or other  transfer  to a party
other than a Permitted Transferee.  Each share of Series B Preferred Stock has a
liquidation preference of $100, is convertible into approximately 3.64 shares of
Class A Common Stock (subject to adjustment),  and has 3.64 votes on all matters
on which  holders of shares of Common Stock have a vote.  Except as described in
the accompanying Prospectuses,  the Series C and Series D Preferred Stock do not
have rights to vote on matters on which holders of shares of Common Stock have a
vote. See "Description of Capital Stock" in the accompanying Prospectuses.

                                   -----------

   SEE "RISK FACTORS" BEGINNING ON PAGE 3 OF THE ACCOMPANYING PROSPECTUSES FOR
    A DISCUSSION OF CERTAIN FACTORS THAT SHOULD BE CONSIDERED BY PROSPECTIVE
             PURCHASERS OF THE CLASS A COMMON STOCK OFFERED HEREBY.

                                   -----------

THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES AND EX-
   CHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION NOR HAS THE SECURITIES
   AND EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION PASSED UPON THE
       ACCURACY OR ADEQUACY OF THIS PROSPECTUS SUPPLEMENT OR THE ATTACHED
     PROSPECTUSES. ANY REPRESENTATION TO THE CONTRARY IS A CRIMINAL OFFENSE.

================================================================================
<TABLE>
<CAPTION>
               PRICE TO     UNDERWRITING DISCOUNTS     PROCEEDS TO         PROCEEDS TO
                PUBLIC        AND COMMISSIONS (1)      COMPANY (2)     SELLING STOCKHOLDERS
<S>           <C>          <C>                        <C>             <C>
Per Share     $            $                          $               $
Total(3)      $            $                          $               $
</TABLE>

================================================================================
(1)  The Company  and the Selling  Stockholders  have  agreed to  indemnify  the
     Underwriters against certain liabilities,  including  liabilities under the
     Securities Act of 1933, as amended. See "Underwriting."
(2)  Before deducting  expenses of the Offering payable by the Company estimated
     at $800,000.
(3)  The Company and the Selling  Stockholders  have granted the  Underwriters a
     30-day option to purchase up to an additional  900,000 and 304,884  shares,
     respectively,  of Class A Common Stock on the same terms as set forth above
     solely to cover  over-allotments,  if any. If all such 1,204,884 shares are
     purchased,  the  total  Price to the  Public,  Underwriting  Discounts  and
     Commissions,   Proceeds  to  the  Company  and   Proceeds  to  the  Selling
     Stockholders  will be $ , $ , $ and $ , respectively.  See  "Underwriting."
     The Company will not receive any of the proceeds from the sale of shares of
     Class A Common Stock by Selling Stockholders pursuant to the over-allotment
     option.

                                  -----------

The shares of Class A Common Stock are being offered by the several Underwriters
named  herein,  subject to prior  sale,  when,  as and if  accepted  by them and
subject to certain conditions.  It is expected that certificates for the Class A
Common  Stock will be  available  for  delivery  on or about March , 1998 at the
offices of Smith Barney Inc., 333 W. 34th Street, New York, New York 10001.

                                  -----------
SALOMON SMITH BARNEY
     BT ALEX. BROWN

          CREDIT SUISSE FIRST BOSTON
                BEAR, STEARNS & CO. INC.

                     FURMAN SELZ
                           GOLDMAN, SACHS & CO.

                                  LEHMAN BROTHERS

March  , 1998                             NATIONSBANC MONTGOMERY SECURITIES LLC



Information  contained  herein is  subject  to  completion  or  amendment.  This
Prospectus  Supplement shall not constitute an offer to sell or the solicitation
of an offer to buy nor shall there be any sale of these  securities in any State
in  which  such  offer,   solicitation  or  sale  would  be  unlawful  prior  to
registration or qualification under the securities laws of any such State.

<PAGE>







                                 [SINCLAIR LOGO]







CERTAIN PERSONS  PARTICIPATING IN THIS OFFERING MAY ENGAGE IN TRANSACTIONS  THAT
STABILIZE,  MAINTAIN,  OR  OTHERWISE  AFFECT THE PRICE OF CLASS A COMMON  STOCK,
INCLUDING OVERALLOTMENT, ENTERING STABILIZING BIDS, EFFECTING SYNDICATE COVERING
TRANSACTIONS AND IMPOSING  PENALTY BIDS. FOR A DESCRIPTION OF THOSE  ACTIVITIES,
SEE "UNDERWRITING."


<PAGE>








     [MAP OF UNITED STATES DEPICTING TELEVISION AND RADIO STATION LOCATIONS]












          TELEVISION AND RADIO STATIONS THAT WILL BE OWNED OR PROVIDED
      PROGRAMMING SERVICES BY THE COMPANY PURSUANT TO LMAS UPON COMPLETION
        OF ALL PENDING ACQUISITIONS AND DISPOSITIONS, AND EXERCISE OF ALL
         OPTIONS TO ACQUIRE (OTHER THAN THE OPTION TO ACQUIRE WSYX-TV IN
                  COLUMBUS, OHIO). SEE "BUSINESS OF SINCLAIR."


<PAGE>



                         PROSPECTUS SUPPLEMENT SUMMARY

     The following  summary should be read in conjunction with the more detailed
information,  financial  statements and notes thereto appearing  elsewhere in or
incorporated by reference into this Prospectus  Supplement and the  accompanying
Prospectuses.  Unless the context requires otherwise, this Prospectus Supplement
and the  accompanying  Prospectuses  assume  no  exercise  of the  Underwriters'
over-allotment   option.  Unless  the  context  otherwise  indicates  or  unless
specifically  defined  otherwise,  as used herein,  the  "Company" or "Sinclair"
means Sinclair  Broadcast Group,  Inc. and its direct and indirect  wholly-owned
subsidiaries  (collectively,  the  "Subsidiaries").  See "Glossary" beginning on
page S-73 for the definition of certain capitalized terms used herein.

                                    SINCLAIR

     The Company is a diversified  broadcasting  company that  currently owns or
programs pursuant to Local Marketing  Agreements ("LMAs") 35 television stations
and, upon consummation of all pending acquisitions and dispositions, will own or
program  pursuant to LMAs 56 television  stations.  The Company owns or programs
pursuant  to LMAs  52  radio  stations  and  upon  consummation  of all  pending
acquisitions and dispositions,  the Company will own or program pursuant to LMAs
51 radio stations.  The Company also has options to acquire two additional radio
stations.  The Company believes that upon completion of all pending acquisitions
and dispositions it will be one of the top 10 radio groups in the United States,
when measured by the total number of radio stations owned or programmed pursuant
to LMAs.

     The 35 television  stations the Company currently owns or programs pursuant
to  LMAs  are  located  in 24  geographically  diverse  markets,  with 23 of the
stations in the top 51 television designated market areas ("DMAs") in the United
States.  Upon  consummation of all pending  acquisitions and  dispositions,  the
Company will own or program  television  stations in 37  geographically  diverse
markets  (with  30 of  such  stations  in  the  top  51  DMAs)  and  will  reach
approximately  22.5% of the  television  households  in the United  States.  The
Company currently owns or programs 11 stations  affiliated with Fox Broadcasting
Company ("Fox"),  10 with The WB Television  Network ("WB"),  four with ABC, two
with NBC, two with United Paramount  Television Network  Partnership ("UPN") and
one with CBS. Five stations  operate as independents.  Upon  consummation of all
pending acquisitions and dispositions and the transfer of affiliations  pursuant
to existing  agreements,  23 of the  Company's  owned or  programmed  television
stations will be Fox  affiliates,  11 will be WB  affiliates,  seven will be UPN
affiliates, five will be ABC affiliates,  three will be NBC affiliates, one will
be a CBS affiliate and six will be operated as independents.  Upon  consummation
of all pending  acquisitions  and  dispositions  and  transfers of  affiliations
pursuant to existing  agreements,  the Company will own or program more stations
affiliated with Fox than any other broadcaster.

     The Company's radio station group is geographically  diverse with a variety
of programming  formats including  country,  urban,  news/talk/sports,  rock and
adult contemporary. Of the 52 stations owned or provided programming services by
the Company, 19 broadcast on the AM band and 33 on the FM band. The Company owns
between  three  and eight  stations  in all but one of the 12 radio  markets  it
serves.

     The Company has undergone rapid and  significant  growth over the course of
the last seven  years.  Since  1991,  the Company  has  increased  the number of
stations  it owns or  provides  programming  services  to from three  television
stations to 35 television stations and 52 radio stations. From 1991 to 1997, net
broadcast  revenues and Adjusted EBITDA (as defined herein) increased from $39.7
million  to  $471.2   million,   and  from  $15.5  million  to  $229.0  million,
respectively.  Pro forma for pending  acquisitions  and  dispositions  described
below  (except the  Montecito  Acquisition,  the  Lakeland  Acquisition  and the
execution of an LMA with respect to WSYX-TV), net broadcast revenue and Adjusted
EBITDA would have been $715.1 million and $344.7 million, respectively.

                                      S-1

<PAGE>



     The  Company  is a  Maryland  corporation  formed  in 1986.  The  Company's
principal  offices are  located at 2000 West 41st  Street,  Baltimore,  Maryland
21211, and its telephone number is (410) 467-5005.


                               RECENT DEVELOPMENTS

PENDING ACQUISITIONS AND DISPOSITIONS

     Certain   information  about  pending   acquisitions  and  dispositions  of
television and radio stations is set forth below. There can be no assurance that
any of the pending  acquisitions or dispositions  will be completed.  Additional
information regarding acquisitions and dispositions is set forth in "Business of
Sinclair -- Broadcasting  Acquisition  Strategy," "-- 1998 Acquisitions" and "--
1997 Acquisitions."

     Sullivan  Acquisition.  In  February  1998,  the  Company  entered  into an
agreement to acquire all of the capital  stock of Sullivan  Broadcast  Holdings,
Inc. ("Sullivan Holdings") and Sullivan Broadcasting Company II, Inc. ("Sullivan
II" and,  together  with Sullivan  Holdings,  "Sullivan")  for a purchase  price
expected to be  approximately  $950  million to $1  billion,  less the amount of
certain  outstanding  indebtedness of Sullivan  Holdings  assumed by the Company
(the  "Sullivan  Acquisition").  Upon the closing of all aspects of the Sullivan
Acquisition,  the  Company  will  own  or  provide  programming  services  to 13
additional  television stations in 11 separate markets. The final purchase price
will be based on a multiple of Sullivan's projected 1998 cash flow calculated at
the  initial  closing  of  the  Sullivan  Acquisition.  As  part  of  the  total
consideration,  the Company,  at its option, may issue to the sellers up to $100
million of Class A Common Stock based on an average closing price of the Class A
Common Stock.  Among other  conditions,  the Sullivan  Acquisition is subject to
approval by the Federal Communications Commission ("FCC") and termination of the
applicable waiting period under the Hart-Scott-Rodino Antitrust Improvements Act
of 1976, as amended (the "HSR Act").  An initial  closing,  at which the Company
will acquire control of operating assets  (excluding the License Assets) of, and
acquire the right to program, the 13 television  stations,  is expected to occur
in the second  quarter of 1998.  A second  closing,  at which the  Company  will
acquire  control of the License  Assets of six of the  stations,  is expected to
occur in the third quarter of 1998.

     Montecito  Acquisition.  In  February  1998,  the Company  entered  into an
agreement  to  acquire  all of  the  capital  stock  of  Montecito  Broadcasting
Corporation   ("Montecito")   for  approximately  $33  million  (the  "Montecito
Acquisition"). Montecito owns all of the issued and outstanding stock of Channel
33, Inc. which owns and operates KFBT-TV in Las Vegas,  Nevada.  Sinclair cannot
acquire  Montecito  unless  and  until  FCC  rules  permit  Sinclair  to own the
broadcast  license for more than one station in the Las Vegas market,  or unless
Sinclair no longer  owns the  broadcast  license  for KUPN-TV in Las Vegas.  The
Company will operate  KFBT-TV  through an LMA upon  expiration of the applicable
HSR Act waiting period.  The Company expects to be able to enter into the LMA in
the second quarter of 1998.

     Max  Media  Acquisition.   In  December  1997,  the  Company  entered  into
agreements to acquire all of the equity interests of Max Media  Properties,  LLC
("Max Media") for approximately $255 million (the "Max Media Acquisition"). Upon
the  closing  of the Max Media  Acquisition,  the  Company  will own or  provide
programming  services to nine  additional  television  stations in six  separate
markets  and  eight  radio  stations  in  two  separate  markets.   Due  to  FCC
restrictions,  the  Company  will be  required  to divest  certain  of the radio
stations it owns or proposes to acquire in the Norfolk, Virginia market prior to
or simultaneously  with the Max Media Acquisition.  The Max Media Acquisition is
subject to, among other  conditions,  approval by the FCC and termination of the
applicable  waiting  period  under the HSR Act and is  expected  to occur in the
second quarter of 1998.

                                      S-2

<PAGE>



     Lakeland  Acquisition.  In  November  1997,  the  Company  entered  into an
agreement  to  acquire  100% of the  stock of  Lakeland  Group  Television  Inc.
("Lakeland")  for a purchase price of  approximately  $50 million (the "Lakeland
Acquisition"),  plus the assumption of certain  indebtedness  of Lakeland not to
exceed $2.5 million. Upon the closing of the Lakeland  Acquisition,  the Company
will own television  station KLGT-TV in  Minneapolis/St.  Paul,  Minnesota.  The
Lakeland Acquisition is subject to, among other conditions,  approval by the FCC
and  termination  of the  applicable  waiting  period  under  the HSR Act and is
expected to close in the first or second quarter of 1998.

     Heritage  Acquisition.  In July 1997,  the Company  entered into a purchase
agreement  to acquire  certain  assets of the radio and  television  stations of
Heritage Media Group,  Inc.  ("Heritage")  for  approximately  $630 million (the
"Heritage Acquisition").  Pursuant to the Heritage Acquisition, and after giving
effect to the  dispositions  described below and a third party's exercise of its
option to acquire radio station KCAZ in Kansas City,  Missouri,  the Company has
acquired or is providing  programming  services to three television  stations in
two separate markets and 13 radio stations in four separate markets. The Company
also has the right to acquire three radio stations in the New Orleans, Louisiana
market.  Acquisition of the Heritage radio stations in the New Orleans market is
subject to approval by the FCC and termination of the applicable  waiting period
under the HSR Act. The Company has reached an agreement to divest  certain radio
stations  it owns or has the right to  acquire  in the New  Orleans  market  and
expects to receive FCC approval and  clearance  under the HSR Act in  connection
with such disposition.

     The Company has entered  into  agreements  to sell to STC  Broadcasting  of
Vermont,  Inc.  ("STC") two television  stations and the Non-License  Assets and
rights to program a third television station,  all of which were acquired in the
Heritage  Acquisition.  The three  television  stations  are in the  Burlington,
Vermont  and  Plattsburgh,  New  York  market  and  will be sold  for  aggregate
consideration  of  approximately  $72 million.  The Company expects to close the
sale  to STC  during  the  second  quarter  of  1998  subject  to,  among  other
conditions, approval by the FCC and termination of the applicable waiting period
under the HSR Act.

     The Company has also agreed to sell to Entertainment  Communications,  Inc.
("Entercom") seven radio stations it acquired in the Heritage  Acquisition.  The
seven  stations  are located in the  Portland,  Oregon and  Rochester,  New York
markets and will be sold for aggregate  consideration  of  approximately  $126.5
million.  Subject  to  approval  by the FCC and  termination  of the  applicable
waiting  period under the HSR Act, the Company  anticipates it will close on the
sale of the Portland and Rochester  radio stations to Entercom during the second
quarter of 1998. Entercom is operating these stations pursuant to an LMA pending
closing of the sale.

     Columbus  Option.  In connection with the Company's 1996 acquisition of the
radio and  television  broadcasting  assets  of River  City  Broadcasting,  L.P.
("River City"),  the Company acquired a three-year option to purchase the assets
of WSYX-TV in Columbus, Ohio (the "Columbus Option"). The exercise price for the
Columbus Option is  approximately  $100 million,  plus an amount of indebtedness
relating to the WSYX-TV assets on the date of exercise (such indebtedness not to
exceed $135  million).  Due to the  Company's  ownership  of another  television
station in the Columbus,  Ohio market,  the Antitrust Division of the Department
of Justice (the "DOJ") is currently  reviewing the Company's  acquisition of and
the right to operate WSYX-TV pursuant to an LMA. The Company has entered into an
agreement  with the DOJ  pursuant to which the Company is required to notify the
DOJ 10 business days before it begins programming  WSYX-TV pursuant to an LMA or
exercises the Columbus  Option,  which will give the DOJ the opportunity to seek
to enjoin the Company's action if it chooses to do so.

     Other Dispositions. The Company has entered into an agreement to sell three
radio stations in the Nashville, Tennessee market for approximately $35 million.
The Company expects the closing to occur by the end of 1998.

                                      S-3

<PAGE>



     Ongoing  Discussions.  In  furtherance  of its  acquisition  strategy,  the
Company routinely reviews and conducts  investigations of potential  television,
radio station and related businesses  acquisitions.  When the Company believes a
favorable  opportunity  exists, the Company seeks to enter into discussions with
the owners of such  businesses  regarding  the  possibility  of an  acquisition,
disposition  or  station  swap.  At  any  given  time,  the  Company  may  be in
discussions with one or more of such business owners.  The Company is in serious
negotiations with various parties relating to the disposition and acquisition of
television, radio and related properties which would be disposed of and acquired
for  aggregate  consideration  of  approximately  $75 million  and $60  million,
respectively.  There can be no assurance that any of these or other negotiations
will lead to  definitive  agreements  or, if  agreements  are reached,  that any
transactions would be consummated.

     Acquisition Financing.  The aggregate cash consideration needed to complete
the purchase of the remaining  stations  under the Heritage  Acquisition  and to
complete the Lakeland  Acquisition,  the Max Media  Acquisition and the Sullivan
Acquisition and to exercise the Columbus Option is expected to be  approximately
$1.6 billion (net of  anticipated  proceeds  from sales of stations  involved in
these  acquisitions).  The Company intends to finance the acquisitions through a
combination of available  cash, the net proceeds of this Offering,  $100 million
of Class A Common Stock to be provided to Sullivan  shareholders  and  available
borrowings  under its bank credit  facility  governed  by the Third  Amended and
Restated  Credit  Agreement  dated as of May 20,  1997 with The Chase  Manhattan
Bank, as agent (as amended from time to time, the "Bank Credit Agreement").  The
current terms of the Company's Bank Credit Agreement do not allow the Company to
borrow an amount  sufficient  to finance  all of the pending  acquisitions.  The
Company intends to begin discussions with its banks to refinance the Bank Credit
Agreement  promptly upon the  completion of the Offering.  The Company  believes
that such a refinancing can be accomplished on terms reasonably  satisfactory to
the  Company,  but there can be no  assurance  that the Company  will be able to
obtain such a refinancing on satisfactory  terms. The indentures relating to the
Company's  8 3/4% Senior  Subordinated  Notes due 2007,  9% Senior  Subordinated
Notes  due  2007  and 10%  Senior  Subordinated  Notes  due  2005  restrict  the
incurrence  of  additional  indebtedness  and the use of  proceeds  of an equity
issuance,  but these restrictions are not expected to restrict the incurrence of
indebtedness  or use of  proceeds  of an equity  issuance to finance the pending
acquisitions.  See "Management's  Discussion and Analysis of Financial Condition
and Results of Operations -- Liquidity and Capital Resources."

AGREEMENT WITH THE WB NETWORK

     On July 4, 1997,  the Company  entered into an  agreement  with WB (the "WB
Agreement"),  pursuant  to which the Company  agreed  that (i) certain  stations
currently affiliated with UPN would terminate their affiliations with UPN at the
end of the  affiliation  term in  January  1998 and  would  enter  into  10-year
affiliation  agreements with WB effective as of that date, (ii) certain stations
currently affiliated with WB would extend their affiliation  agreements with WB,
(iii)  certain  stations   currently   affiliated  with  Fox  would  enter  into
affiliation  agreements with WB when their affiliation expires, and (iv) certain
other  stations  would  become  affiliated  with WB.  Under  the terms of the WB
Agreement,  WB has agreed to pay the  Company $64  million  aggregate  amount in
monthly  installments  during the eight years  commencing on January 16, 1998 in
consideration for entering into the affiliation agreements with WB. In addition,
WB will be  obligated  to pay an  additional  $10  million  aggregate  amount in
monthly  installments  in each of the following two years provided that WB is in
the business of supplying  programming  as a television  network  during each of
those years.

     In  connection  with the change of  affiliation,  UPN has asserted that the
Company did not effectively  terminate the Company's  affiliations with UPN. The
Company  has  obtained a  judicial  declaration  that it gave  timely and proper
notice of termination,  and that decision has been upheld on initial appeal. UPN
is seeking  further  appeal,  and has also filed a separate  action  challenging
Sinclair's termination.  The court hearing UPN's separate action has stayed that
action pending  completion of appeals in the action brought by the Company.  See
"Risk Factors -- Certain  Network  Affiliation  Agreements" in the  accompanying
Prospectuses and "Business of Sinclair -- Legal Proceedings."

                                      S-4

<PAGE>



                                  THE OFFERING

CLASS A COMMON STOCK OFFERED:
  Company................   6,000,000 shares(a)

  Selling Stockholders...   2,032,563 shares(a)(b)
                            ---------

    Total................   8,032,563 shares(a)(b)

COMMON STOCK TO BE OUTSTAND-
 ING AFTER THE OFFERING..   22,413,333  shares  of  Class A  Common  Stock(a)(c)
                            25,166,432 shares of Class B Common Stock
                            ----------
                            47,579,765 total shares of Common Stock(a)(c)

USE OF PROCEEDS..........   The net  proceeds to the Company  from the  Offering
                            will be used to repay amounts  outstanding under the
                            Company's  Bank  Credit  Agreement.  The Company may
                            reborrow all of the amounts to be repaid and expects
                            to do so to  pay a  portion  of  the  costs  of  its
                            pending acquisitions. See "Use of Proceeds."

VOTING RIGHTS............   The holders of the Class A Common Stock, the Class B
                            Common  Stock and the Series B Preferred  Stock vote
                            together  as  a  single  class  (except  as  may  be
                            otherwise  required by Maryland  law) on all matters
                            submitted to a vote of stockholders, with each share
                            of Class A Common Stock  entitled to one vote,  each
                            share of Class B Common  Stock  entitled to one vote
                            on "going  private" and certain  other  transactions
                            and to ten  votes  on all  other  matters,  and each
                            share of Series B Preferred  Stock  entitled to 3.64
                            votes (subject to adjustment). The holders of Series
                            C Preferred  Stock and the Series D Preferred  Stock
                            are not  entitled to vote on matters  submitted to a
                            vote of  stockholders  except  on  matters  that may
                            adversely   affect  their  rights  and  except  that
                            holders of each such  series have the right to elect
                            two    directors   of   the   Company   in   certain
                            circumstances.  See "Description of Capital Stock --
                            Preferred Stock" in the  accompanying  Prospectuses.
                            Each  share  of  Class  B  Common   Stock   converts
                            automatically into one share of Class A Common Stock
                            upon  the sale or other  transfer  of such  share of
                            Class B Common  Stock to a person  or  entity  other
                            than  a  Permitted  Transferee  (generally,  related
                            parties of a Controlling  Stockholder (as defined in
                            the  accompanying  Prospectuses)).   Each  share  of
                            Series B  Preferred  Stock may be  converted  at any
                            time,  at the  option of the  holder  thereof,  into
                            approximately  3.64  shares of Class A Common  Stock
                            (subject to adjustment).  Each class of Common Stock
                            otherwise has identical rights.  After giving effect
                            to the Offering  contemplated hereby,  approximately
                            91.3% of the total voting power of the capital stock
                            of the  Company  will be  owned  by the  Controlling
                            Stockholders  and their Permitted  Transferees.  See
                            "Risk   Factors   --  Voting   Rights;   Control  by
                            Controlling  Stockholders;  Potential  Anti-Takeover
                            Effect of  Disproportionate  Voting  Rights"  in the
                            accompanying Prospectuses.

- -----------
(a)  Excludes up to 900,000 and 304,884  shares of Class A Common Stock that may
     be sold by the  Company and the Selling  Stockholders,  respectively,  upon
     exercise of the  over-allotment  option  granted to the  Underwriters.  See
     "Underwriting."
(b)  Shares sold by the Selling  Stockholders will be issued by the Company upon
     conversion  of  approximately  558,955  shares of Series B Preferred  Stock
     currently held by the Selling Stockholders. See "Selling Stockholders."
(c)  Excludes  1,517,909  shares of Class A Common Stock that may be issued upon
     conversion  of shares of Series B  Preferred  Stock  outstanding  after the
     Offering (of which 304,884 shares of Class A Common Stock may be issued and
     sold pursuant to the  overallotment  option granted to the  Underwriters by
     the  Selling  Stockholders)  and up to  3,504,786  shares of Class A Common
     Stock  reserved  for issuance  pursuant to the  Company's  Incentive  Stock
     Option Plan, Designated Participants Stock Option Plan, Long-Term Incentive
     Plan, Employee Stock Purchase Plan and the 401(k) Profit Sharing Plan. Also
     excludes  3,780,822  shares of Class A Common Stock that may be issued upon
     conversion  of  shares  of the  Series  D  Preferred  Stock  (based  on the
     conversion  price at date of  issuance).  See "Risk  Factors  --  Potential
     Effect on the Market Price  Resulting from Shares Eligible for Future Sale"
     in the accompanying Prospectuses.

                                      S-5

<PAGE>



NASDAQ NATIONAL MARKET SYSTEM
 SYMBOL..................   SBGI

DIVIDEND POLICY..........   The Company generally has not paid a dividend on its
                            Common  Stock  and  does  not  expect  to  pay  cash
                            dividends  on its  Common  Stock in the  foreseeable
                            future.  The Company's ability to pay cash dividends
                            in  the  future  is  subject  to   limitations   and
                            prohibitions  contained in certain debt  instruments
                            to which the Company is a party.  See "Risk  Factors
                            --  Dividend   Restrictions"   in  the  accompanying
                            Prospectuses.










                                      S-6

<PAGE>



SINCLAIR BROADCAST GROUP, INC. -- SUMMARY HISTORICAL AND PRO FORMA CONSOLIDATED
                                FINANCIAL DATA

                 (DOLLARS IN THOUSANDS, EXCEPT PER SHARE DATA)

     The  summary  historical  consolidated  financial  data for the years ended
December  31,  1993,  1994,  1995,  1996 and 1997  have  been  derived  from the
Company's audited Consolidated Financial Statements (the "Consolidated Financial
Statements"). The Consolidated Financial Statements for the years ended December
31, 1995,  1996 and 1997 are included in  Sinclair's  Annual Report on Form 10-K
for the  period  ended  December  31,  1997 (the  "1997  Form  10-K"),  which is
incorporated herein by reference.  The summary pro forma statement of operations
data and other  data of the  Company  reflect  (i)  completion  of the  Heritage
Acquisition,  the Max  Media  Acquisition  and  the  Sullivan  Acquisition  (the
"Significant  Acquisitions"),  (ii) the  issuance of  $200,000,000  in principal
amount of the  Company's 9% Senior  Subordinated  Notes due 2007 (the "July 1997
Notes")  issued on July 2, 1997 (the  "July  1997  Notes  Issuance"),  (iii) the
issuance of  $200,000,000  in  liquidation  amount of the Company's 11 5/8% High
Yield Trust Offered Preferred Securities (the "HYTOPS") issued on March 14, 1997
(the "HYTOPS Issuance"), (iv) the issuance of 5,645,000 shares of Class A Common
Stock in September 1997 (the "1997 Common Stock Issuance");  (v) the issuance of
3,450,000  shares of  Series D  Preferred  Stock in  September  1997 (the  "1997
Preferred  Stock  Issuance");  (vi) the  issuance of  $250,000,000  in principal
amount of the Company's 8 3/4% Senior Subordinated Notes due 2007 (the "December
1997 Notes  Issuance")  and the December  1997  repurchase  of $98.1  million in
principal  amount of the Company's 10% Senior  Subordinated  Notes due 2003 (the
"Debt  Repurchase" and,  together with the July 1997 Notes Issuance,  the HYTOPS
Issuance,  the 1997 Common Stock Issuance, the 1997 Preferred Stock Issuance and
the December 1997 Notes Issuance, the "1997 Financings"); and (vii) the Offering
(assuming  a price to the public of $57 per share)  and the  application  of the
proceeds  therefrom as set forth in "Use of Proceeds,  " as though each occurred
at the  beginning  of the periods  presented  and are derived from the pro forma
consolidated  financial  statements  of the Company  included  elsewhere in this
Prospectus  Supplement.  See "Pro Forma  Consolidated  Financial  Information of
Sinclair."  The   information   below  should  be  read  in   conjunction   with
"Management's  Discussion  and  Analysis of Financial  Condition  and Results of
Operations  of Sinclair"  included  herein,  Sinclair's  Consolidated  Financial
Statements,  included  in the  1997  Form  10-K  and  the  historical  financial
statements of Heritage, Max Media and Sullivan included in the Company's Current
Report on Form 8-K filed March 17, 1998 (the "March 17, 1998 Form 8-K").

<TABLE>
<CAPTION>
                                                                               YEARS ENDED DECEMBER 31,
                                                         --------------------------------------------------------------------
                                                             1993        1994(A)       1995(A)       1996(A)       1997(A)
                                                         ------------ ------------- ------------- ------------- -------------
<S>                                                      <C>          <C>           <C>           <C>           <C>
STATEMENT OF OPERATIONS DATA:
 Net broadcast revenues(c) .............................   $69,532       $118,611     $187,934      $ 346,459     $471,228
 Barter revenues .......................................     6,892        10,743        18,200         32,029       45,207
                                                           -------       --------     --------      ---------     --------
   Total revenues ......................................    76,424       129,354       206,134        378,488      516,435
                                                           -------       --------     --------      ---------     --------
 Operating expenses, excluding depreciation and
   amortization, deferred compensation and special
   bonuses paid to executive officers ..................    32,295        50,545        80,446        167,765      236,376
 Depreciation and amortization(d) ......................    22,486        55,587        80,410        121,081      152,170
 Amortization of deferred compensation .................        --            --            --            739        1,636
 Special bonuses paid to executive officers ............    10,000         3,638            --             --           --
                                                           -------       --------     --------      ---------     --------
 Broadcast operating income ............................    11,643        19,584        45,278         88,903      126,253
                                                           -------       --------     --------      ---------     --------
 Interest and amortization of debt discount expense         12,852        25,418        39,253         84,314       98,393
 Interest and other income .............................     2,131         2,447         4,163          3,478        2,228
 Subsidiary trust minority interest expense(e) .........        --            --            --             --       18,600
                                                           -------       --------     --------      ---------     --------
 Income (loss) before (provision) benefit for in-
   come taxes and extraordinary item ...................   $   922       $(3,387)     $ 10,188      $   8,067     $ 11,488
                                                           =======       ========     ========      =========     ========
 Net income (loss) available to common share-
   holders .............................................   $(7,945)      $(2,740)     $     76      $   1,131     $(13,329)
                                                           =======       ========     ========      =========     ========
 Diluted Earnings per share:
   Net income (loss) before extraordinary item .........   $    --       $ (0.09)     $   0.15      $   0.03      $  (0.11)
                                                           =======       ========     ========      =========     ========
   Extraordinary item ..................................   $ (0.27)      $    --      $  (0.15)     $      --     $  (0.15)
                                                           =======       ========     ========      =========     ========
   Net income (loss) ...................................   $ (0.27)      $ (0.09)     $     --      $   0.03      $  (0.33)
                                                           =======       ========     ========      =========     ========
   Weighted average shares outstanding (in thou-
    sands) .............................................    29,000        29,000        32,205         37,381       40,078
                                                           =======       ========     ========      =========     ========
OTHER DATA:
 Broadcast cash flow(f) ................................   $37,498       $67,519      $111,124      $ 189,216     $243,406
 Broadcast cash flow margin(g) .........................    53.9 %        56.9 %        59.1 %         54.6 %       51.7  %
 Adjusted EBITDA(h) ....................................   $35,406       $64,547      $105,750       $180,272     $229,000
 Adjusted EBITDA margin(g) .............................    50.9 %        54.4 %        56.3 %         52.0 %       48.6  %
 After tax cash flow(i) ................................   $20,850       $24,948      $ 54,645       $ 77,484     $104,884
 Program contract payments .............................     8,723        14,262        19,938         30,451       51,059
 Capital expenditures ..................................       528         2,352         1,702         12,609       19,425
 Corporate overhead expense ............................     2,092         2,972         5,374          8,944       14,406
</TABLE>



<TABLE>
<CAPTION>
                                                                                                CONSOLIDATED
                                                                              CONSOLIDATED      HISTORICAL,
                                                                              HISTORICAL,     1997 FINANCINGS,
                                                            CONSOLIDATED    1997 FINANCINGS     SIGNIFICANT
                                                           HISTORICAL AND   AND SIGNIFICANT     ACQUISITIONS
                                                          1997 FINANCINGS     ACQUISITIONS      AND OFFERING
                                                         ----------------- ----------------- -----------------
                                                               PRO FORMA YEAR ENDED DECEMBER 31, 1997(B)
                                                         -----------------------------------------------------
<S>                                                      <C>               <C>               <C>
STATEMENT OF OPERATIONS DATA:
 Net broadcast revenues(c) .............................     $471,228          $715,086          $715,086
 Barter revenues .......................................       45,207            72,215            72,215
                                                             --------          --------          --------
   Total revenues ......................................      516,435           787,301           787,301
                                                             --------          --------          --------
 Operating expenses, excluding depreciation and
   amortization, deferred compensation and special
   bonuses paid to executive officers ..................      236,376           374,867           374,867
 Depreciation and amortization(d) ......................      152,552           263,185           263,185
 Amortization of deferred compensation .................        1,636             1,636             1,636
 Special bonuses paid to executive officers ............           --                --                --
                                                             --------          --------          --------
 Broadcast operating income ............................      125,871           147,613           147,613
                                                             --------          --------          --------
 Interest and amortization of debt discount expense            83,428           195,634           172,818
 Interest and other income .............................        2,228            19,391            19,391
 Subsidiary trust minority interest expense(e) .........       23,250            23,250            23,250
                                                             --------          --------          --------
 Income (loss) before (provision) benefit for in-
   come taxes and extraordinary item ...................     $ 21,421          $(51,880)         $(29,064)
                                                             ========          ========          ========
 Net income (loss) available to common share-
   holders .............................................     $(15,026)         $(64,030)         $(50,340)
                                                             ========          ========          ========
 Diluted Earnings per share:
   Net income (loss) before extraordinary item..........     $   0.03          $  (1.07)         $  (0.67)
                                                             ========          ========          ========
   Extraordinary item ..................................     $  (0.14)         $  (0.14)         $  (0.12)
                                                             ========          ========          ========
   Net income (loss) ...................................     $  (0.35)         $  (1.44)         $  (1.00)
                                                             ========          ========          ========
   Weighted average shares outstanding (in thou-
    sands) .............................................       42,583            44,337            50,337
                                                             ========          ========          ========
OTHER DATA:
 Broadcast cash flow(f) ................................     $243,406          $361,448          $361,448
 Broadcast cash flow margin(g) .........................        51.7  %           50.5  %           50.5  %
 Adjusted EBITDA(h) ....................................     $229,000          $344,738           344,738
 Adjusted EBITDA margin(g) .............................        48.6  %           48.2  %           48.2  %
 After tax cash flow(i) ................................     $103,685          $129,342          $143,032
 Program contract payments .............................       51,059            67,696            67,696
 Capital expenditures ..................................       19,425            32,558            32,558
 Corporate overhead expense ............................       14,406            16,710            16,710
</TABLE>

                                                   (Continued on following page)

                                      S-7

<PAGE>



<TABLE>
<CAPTION>
                                                                                                                       PRO FORMA  
                                                                        AS OF DECEMBER 31,                               AS OF    
                                              ----------------------------------------------------------------------  DECEMBER 31,
                                                  1993        1994(A)       1995(A)        1996(A)        1997(A)       1997(B)   
                                              ------------ ------------- ------------- --------------- ------------- -------------
                                                                                                                      (UNAUDITED) 
<S>                                           <C>          <C>           <C>           <C>             <C>           <C>          
BALANCE SHEET AND CASH                                                                                                            
 FLOW DATA:                                                                                                                       
 Cash and cash equivalents .................. $18,036      $  2,446      $112,450      $    2,341      $139,327              --   
 Total assets ............................... 242,917       399,328       605,272       1,707,297      2,034,234     $3,702,511   
 Total debt(j) .............................. 224,646       346,270       418,171       1,288,103      1,080,722      2,090,348   
 Company Obligated Mandatorily Re-                                                                                                
  deemable Security of Subsidiary                                                                                                 
  Trust Holding Solely KDSM Senior                                                                                                
  Debentures(k) .............................      --            --            --              --       200,000         200,000   
 Total stockholders' equity (deficit) ....... (11,024)      (13,723)       96,374         237,253       543,288         972,518   
 Cash flows from operating activities(l).      11,230        20,781        55,986          69,298        96,625              --   
 Cash flows from investing activities(l).....   1,521      (249,781)     (119,320)     (1,012,225)     (218,990)             --   
 Cash flows from financing activities(l).....   3,462       213,410       173,338         832,818       259,351              --   
                                                                                                                     
</TABLE>

      NOTES TO SUMMARY HISTORICAL AND PRO FORMA CONSOLIDATED FINANCIAL DATA

(a)  The Company made  acquisitions in 1994, 1995, 1996 and 1997 as described in
     the footnotes to the Consolidated Financial Statements  incorporated herein
     by reference. The statement of operations data and other data presented for
     periods  preceding  the dates of  acquisitions  do not include  amounts for
     these acquisitions and therefore are not comparable to subsequent  periods.
     Additionally, the years in which the specific acquisitions occurred may not
     be comparable to subsequent  periods  depending on when during the year the
     acquisition occurred.

(b)  The pro forma  statement of operations  information  in this table reflects
     the  pro  forma  effect  of the  1997  Financings,  the  completion  of the
     Significant  Acquisitions,  and  the  completion  of the  Offering  and the
     application  of the net proceeds  thereof as set forth in "Use of Proceeds"
     as if such transactions  occurred on January 1, 1997. The pro forma balance
     sheet  information  gives effect to the  Significant  Acquisitions  and the
     completion of the Offering and the application of the net proceeds  thereof
     as set  forth in "Use of  Proceeds"  as if such  transactions  occurred  on
     December 31, 1997.  See "Pro Forma  Consolidated  Financial  Information of
     Sinclair" included elsewhere herein.

(c)  Net  broadcast  revenues  are defined as  broadcast  revenues net of agency
     commissions.

(d)  Depreciation  and  amortization  includes  amortization of program contract
     costs and net realizable value  adjustments,  depreciation and amortization
     of  property  and  equipment,   and  amortization  of  acquired  intangible
     broadcasting  assets and other assets  including  amortization  of deferred
     financing costs and costs related to excess syndicated programming.

(e)  Subsidiary trust minority interest expense  represents the distributions on
     the HYTOPS.

(f)  "Broadcast  cash  flow" is  defined  as  broadcast  operating  income  plus
     corporate  overhead  expense,  special bonuses paid to executive  officers,
     depreciation and amortization (including film amortization and amortization
     of deferred  compensation,  and excess syndicated  programming),  less cash
     payments for program contract rights.  Cash program payments represent cash
     payments  made  for  current  program   payables  and  do  not  necessarily
     correspond to program usage. Special bonuses paid to executive officers are
     considered unusual and non-recurring.  The Company has presented  broadcast
     cash flow data,  which the  Company  believes  are  comparable  to the data
     provided by other companies in the industry, because such data are commonly
     used  as  a  measure  of  performance  for  broadcast  companies.  However,
     broadcast  cash  flow  does not  purport  to  represent  cash  provided  by
     operating activities as reflected in the Company's consolidated  statements
     of cash flows,  is not a measure of financial  performance  under generally
     accepted accounting principles and should not be considered in isolation or
     as a substitute  for measures of  performance  prepared in accordance  with
     generally accepted accounting principles.

(g)  "Broadcast  cash flow margin" is defined as broadcast  cash flow divided by
     net broadcast  revenues.  "Adjusted  EBITDA  margin" is defined as Adjusted
     EBITDA divided by net broadcast  revenues.  "After tax cash flow margin" is
     defined as after tax cash flow divided by net broadcast revenues.

                                            (notes continued on following page).

                                       S-8

<PAGE>



(h)  "Adjusted EBITDA" is defined as broadcast cash flow less corporate overhead
     expense  and is a  commonly  used  measure  of  performance  for  broadcast
     companies.  Adjusted  EBITDA does not purport to represent cash provided by
     operating activities as reflected in the Company's consolidated  statements
     of cash flows,  is not a measure of financial  performance  under generally
     accepted accounting principles and should not be considered in isolation or
     as a substitute  for measures of  performance  prepared in accordance  with
     generally accepted accounting principles.

(i)  "After tax cash flow" is defined as net income  (loss)  available to common
     shareholders plus extraordinary  losses,  minus extraordinary gains (before
     the effects of related tax benefits) plus  depreciation and amortization of
     intangibles,  (excluding  film  amortization),   amortization  of  deferred
     compensation,   amortization  of  excess  syndicated  programming,  special
     bonuses paid to executive  officers,  and the  deferred tax  provision  (or
     minus the deferred tax benefit).  After tax cash flow is presented here not
     as a measure of operating  results and does not purport to  represent  cash
     provided  by  operating  activities.  After  tax cash  flow  should  not be
     considered  in  isolation or as a  substitute  for measures of  performance
     prepared in accordance with generally accepted accounting principles.

(j)  "Total debt" is defined as long-term debt, net of unamortized discount, and
     capital lease obligations, including current portion thereof. In 1992 total
     debt  included  warrants  outstanding  which were  redeemable  outside  the
     control of the  Company.  The  warrants  were  purchased by the Company for
     $10,400 in 1993.  Total debt as of December 31, 1993  included  $100,000 in
     principal  amount of the 1993 Notes (as defined  herein),  the  proceeds of
     which were held in escrow to provide a source of financing for acquisitions
     that were subsequently  consummated in 1994 utilizing  borrowings under the
     Bank Credit  Agreement.  $100,000 of the 1993 Notes was  redeemed  from the
     escrow in the first quarter of 1994. Total debt does not include the HYTOPS
     or the Company's preferred stock.

(k)  Company  Obligated  Mandatorily  Redeemable  Security of  Subsidiary  Trust
     Holding  Solely  KDSM  Senior  Debentures   represents  $200,000  aggregate
     liquidation value of the HYTOPS.

(l)  These  items  are  financial  statement   disclosures  in  accordance  with
     generally  accepted  accounting  principles  and are also  presented in the
     Company's  consolidated  financial  statements  incorporated  by  reference
     herein.





                                       S-9

<PAGE>



                                 USE OF PROCEEDS

     The proceeds to the Company from the Offering as  contemplated  hereby (net
of  underwriting  discounts and  commissions  and the estimated  expenses of the
Offering)  at an assumed  offering  price of $57 per share are  estimated  to be
approximately $329.2 million ($378.7 million if the Underwriters' over-allotment
option is  exercised  in full).  The  Company  will not  receive  any of the net
proceeds from the sale of Class A Common Stock by the Selling Stockholders.  The
$329.2 million net proceeds to the Company from the Offering will be used by the
Company to repay amounts  outstanding under the revolving credit facility (which
amount was $330.5  million as of March 13, 1998) under the Company's Bank Credit
Agreement.  The Company may reborrow all of the amounts to be repaid and intends
to do so to pay a portion  of the costs of its  pending  acquisitions.  The Bank
Credit  Agreement  matures on December  31, 2004 and the average  interest  rate
thereunder as of March 13, 1998 was 6.34%.








                                      S-10

<PAGE>



                                 CAPITALIZATION

     The  following  table sets forth,  as of December 31, 1997,  (a) the actual
capitalization of the Company,  (b) the pro forma  capitalization of the Company
as adjusted to reflect the Significant  Acquisitions as if such acquisitions had
occurred  on  December  31,  1997 and (c) the pro  forma  capitalization  of the
Company as adjusted  to reflect  the items  noted in (b) and the  Offering at an
assumed offering price of $57 per share and the application of the estimated net
proceeds therefrom as set forth in "Use of Proceeds" as if such transactions had
occurred on December 31, 1997. The information set forth below should be read in
conjunction  with "Pro Forma  Consolidated  Financial  Information  of Sinclair"
located elsewhere in this Prospectus  Supplement and the Company's  Consolidated
Financial  Statements as of and for the year ended December 31, 1997 and related
notes thereto, the historical financial data of Heritage Media Services, Inc. --
Broadcasting Segment, the historical financial data of Max Media Properties LLC,
and the  historical  financial  data of Sullivan  Broadcast  Holdings,  Inc. and
Subsidiaries,  all of which have been filed with the  Commission  as part of (i)
the 1997  Form  10-K or (ii) the  March  17,  1998  Form  8-K,  each of which is
incorporated herein by reference.

<TABLE>
<CAPTION>
                                                                            DECEMBER 31, 1997
                                                              ----------------------------------------------
                                                                          (DOLLARS IN THOUSANDS)
                                                                                                SIGNIFICANT
                                                                                SIGNIFICANT     ACQUISITIONS
                                                                  ACTUAL       ACQUISITIONS     AND OFFERING
                                                              -------------   --------------   -------------
<S>                                                           <C>             <C>              <C>
Cash and cash equivalents .................................    $  139,327       $       --      $       --
                                                               ==========       ==========      ==========
Current portion of long-term debt .........................    $   38,288       $   38,288      $   38,288
                                                               ==========       ==========      ==========
Long-term debt:
 Commercial bank financing ................................       272,011        1,610,867       1,281,637
 Notes and capital leases payable to affiliates ...........        19,500           19,500          19,500
 Senior subordinated notes ................................       750,923          750,923         750,923
                                                               ----------       ----------      ----------
 Total long-term debt .....................................     1,042,434        2,381,290       2,052,060
                                                               ----------       ----------      ----------
Company Obligated Mandatorily Redeemable Security
 of Subsidiary Trust Holding Solely KDSM Senior
 Debentures ...............................................       200,000          200,000         200,000
                                                               ----------       ----------      ----------
Stockholders' equity (deficit):
 Series B Preferred  Stock,  $.01 par value,  10,000,000
  shares  authorized and 1,071,381 and 512,426 shares
   issued and outstanding, respectively ...................            10               10               5
 Series D Convertible Exchangeable Preferred Stock,
   $.01 par value, 3,450,000 shares authorized and
   outstanding ............................................            35               35              35
 Class A Common Stock, $.01 par value, 100,000,000
   shares authorized and 13,733,430, 15,487,816, and
   23,520,379 shares issued and outstanding respec-
   tively .................................................           137              155             235
 Class B Common Stock, $.01 par value, 35,000,000
   shares authorized and 25,436,432 issued and out-
   standing ...............................................           255              255             255
 Additional paid-in capital ...............................       552,949          652,931         982,086
 Additional paid-in capital -- equity put options .........        23,117           23,117          23,117
 Additional paid-in capital -- deferred compensation                 (954)            (954)           (954)
 Accumulated deficit ......................................       (32,261)         (32,261)        (32,261)
                                                               ----------       ----------      ----------
   Total stockholders' equity .............................       543,288          643,288         972,518
                                                               ----------       ----------      ----------
    Total capitalization ..................................    $1,785,722       $3,224,578      $3,224,578
                                                               ==========       ==========      ==========
</TABLE>


                                      S-11

<PAGE>



            PRO FORMA CONSOLIDATED FINANCIAL INFORMATION OF SINCLAIR

     The following Pro Forma  Consolidated  Financial Data include the unaudited
pro forma  consolidated  balance  sheet as of December  31, 1997 (the "Pro Forma
Consolidated Balance Sheet") and the unaudited pro forma consolidated  statement
of operations for the year ended December 31, 1997 (the "Pro Forma  Consolidated
Statement of Operations"). The unaudited Pro Forma Consolidated Balance Sheet is
adjusted to give effect to the Significant Acquisitions,  and the Offering at an
assumed  offering  price of $57 per share and  application  of the net  proceeds
therefrom  as set  forth  in "Use of  Proceeds"  above  as if they  occurred  on
December 31, 1997. The unaudited Pro Forma Consolidated  Statement of Operations
for the year ended  December  31,  1997 is  adjusted  to give effect to the 1997
Financings, the Significant Acquisitions and the Offering at an assumed offering
price of $57 per share  and  assuming  application  of the net  proceeds  of the
Offering as set forth in "Use of Proceeds" as if each  occurred at the beginning
of such period.  The pro forma adjustments are based upon available  information
and certain assumptions that the Company believes are reasonable.  The Pro Forma
Consolidated  Financial  Data should be read in  conjunction  with the Company's
Consolidated Financial Statements as of and for the year ended December 31, 1997
and related notes  thereto,  the  historical  financial  data of Heritage  Media
Services,  Inc. -- Broadcasting  Segment,  the historical  financial data of Max
Media  Properties LLC, and the historical  financial data of Sullivan  Broadcast
Holdings, Inc. and Subsidiaries all of which have been filed with the Commission
as part of (i) the 1997 Form 10-K;  or (ii) the March 17, 1998 Form 8-K, each of
which is incorporated herein by reference.  The unaudited Pro Forma Consolidated
Financial  Data do not  purport  to  represent  what the  Company's  results  of
operations  or  financial  position  would have been had any of the above events
occurred  on  the  dates  specified  or to  project  the  Company's  results  of
operations or financial position for or at any future period or date.




                                      S-12

<PAGE>



                         SINCLAIR BROADCAST GROUP, INC.
                      PRO FORMA CONSOLIDATED BALANCE SHEET
                             AS OF DECEMBER 31, 1997
                             (DOLLARS IN THOUSANDS)
                                   (UNAUDITED)

<TABLE>
<CAPTION>
                                                                                               SIGNIFICANT ACQUISITIONS
                                                                                 ---------------------------------------------------
                                                                   CONSOLIDATED                                          SULLIVAN   
                                                                    HISTORICAL      HERITAGE(A)      MAX MEDIA(B)    BROADCASTING(C)
                                                                  ------------- ----------------- ----------------- ----------------
<S>                                                               <C>           <C>               <C>               <C>             
                                  ASSETS                                                                                            
CURRENT ASSETS:                                                                                                                     
 Cash, including cash equivalents ................................  $  139,327     $  (139,327)                                     
 Accounts receivable, net of allowance for doubtful accounts .....     123,018                                                      
 Current portion of program contract costs .......................      46,876           1,462       $     2,325      $    22,850   
 Prepaid expenses and other current assets .......................       4,673                                                      
 Deferred barter costs ...........................................       3,727             578               640                    
 Refundable income taxes .........................................      10,581                                                      
 Deferred tax asset ..............................................       2,550                                                      
                                                                    ----------     -----------       -----------      ------------  
   Total current assets ..........................................     330,752        (137,287)            2,965           22,850   
PROGRAM CONTRACT COSTS, less current portion .....................      40,609           1,179             2,182           23,432   
LOANS TO OFFICERS AND AFFILIATES .................................      11,088                                                      
PROPERTY AND EQUIPMENT, net ......................................     161,714          32,859            25,556           39,723   
NON-COMPETE AND CONSULTING AGREEMENTS, net........................         200                                                      
OTHER ASSETS .....................................................     167,895         (65,500)          (12,817)                   
ACQUIRED INTANGIBLE BROADCASTING ASSETS, net.                        1,321,976         368,336           229,490        1,135,309   
                                                                    ----------     -----------       -----------      ------------  
   Total Assets ..................................................  $2,034,234     $   199,587       $   247,376      $ 1,221,314   
                                                                    ==========     ===========       ===========      ============  
              LIABILITIES AND STOCKHOLDERS' EQUITY                                                                                  
CURRENT LIABILITIES:                                                                                                                
 Accounts payable ................................................  $    5,207                                                      
 Accrued liabilities .............................................      40,532                                                      
 Current portion of long-term liabilities-                                                                                          
  Notes payable and commercial bank financing ....................      35,215                                                      
  Notes and capital leases payable to affiliation ................       3,073                                                      
  Program contracts payable ......................................      66,404     $     1,788       $     2,431      $    24,944   
 Deferred barter revenues ........................................       4,273             350             1,026                    
                                                                    ----------     -----------       -----------      ------------  
   Total current liabilities .....................................     154,704           2,138             3,457           24,944   
LONG-TERM LIABILITIES:                                                                                                              
  Notes payable and commercial bank financing ....................   1,022,934         196,673(d)        242,183(e)       900,000(f)
  Notes and capital leases payable to affiliates .................      19,500                                                      
  Program contracts payable ......................................      62,408             776             1,736           22,710   
  Deferred tax liability .........................................      24,092                                            173,660   
  Other long-term liabilities ....................................       3,611                                                      
                                                                    ----------     -----------       -----------      ------------  
   Total liabilities .............................................   1,287,249         199,587           247,376        1,121,314   
                                                                    ----------     -----------       -----------      ------------  
MINORITY INTEREST IN CONSOLIDATED SUBSIDIARIES                           3,697              --                --               --   
                                                                    ----------     -----------       -----------      ------------  
COMMITMENTS AND CONTINGENCIES                                                                                                       
COMPANY OBLIGATED MANDATORILY REDEEM-                                                                                               
 ABLE SECURITY OF SUBSIDIARY TRUST HOLDING                                                                                          
 SOLELY KDSM SENIOR DEBENTURES ...................................     200,000              --                --               --   
                                                                    ----------     -----------       -----------      ------------  
STOCKHOLDERS' EQUITY:                                                                                                               
  Series B Preferred Stock, $.01 par value, 10,000,000 shares                                                                       
   authorized and 1,071,381 and 512,426 shares issued and                                                                           
   outstanding ...................................................          10                                                      
  Series D Preferred Stock, $.01 par value, 3,450,000 shares                                                                        
   authorized 3,450,000 shares issued and outstanding ............          35                                                      
  Class A Common  Stock,  $.01 par  value,  100,000,000                                                                             
   shares authorized and 13,733,430, 15,487,816 and 23,520,379 re-                                                                
   spectively, shares issued and outstanding .....................         137                                                 18   
  Class B Common Stock, $.01 par value, 35,000,000 shares                                                                           
   authorized and 25,436,432 shares issued and outstanding........         255                                                      
  Additional paid-in capital .....................................     552,949                                             99,982   
  Additional paid-in capital - equity put options ................      23,117                                                      
  Additional paid-in capital - deferred compensation .............        (954)                                                     
  Accumulated deficit ............................................     (32,261)                                                     
                                                                    ----------     -----------       -----------      ------------  
   Total stockholders' equity ....................................     543,288              --                --          100,000   
                                                                    ----------     -----------       -----------      ------------  
   Total Liabilities and Stockholders' Equity ....................  $2,034,234     $   199,587       $   247,376      $ 1,221,314   
                                                                    ==========     ===========       ===========      ============  
</TABLE>
<PAGE>
<TABLE>
<CAPTION>

                                                                     CONSOLIDATED
                                                                      HISTORICAL
                                                                    AND SIGNIFICANT
                                                                     ACQUISITIONS
                                                                   ----------------
<S>                                                                <C>
                                  ASSETS
CURRENT ASSETS:
 Cash, including cash equivalents ................................    $       --
 Accounts receivable, net of allowance for doubtful accounts .....       123,018
 Current portion of program contract costs .......................        73,513
 Prepaid expenses and other current assets .......................         4,673
 Deferred barter costs ...........................................         4,945
 Refundable income taxes .........................................        10,581
 Deferred tax asset ..............................................         2,550
                                                                      ----------
   Total current assets ..........................................       219,280
PROGRAM CONTRACT COSTS, less current portion .....................        67,402
LOANS TO OFFICERS AND AFFILIATES .................................        11,088
PROPERTY AND EQUIPMENT, net ......................................       259,852
NON-COMPETE AND CONSULTING AGREEMENTS, net........................           200
OTHER ASSETS .....................................................        89,578
ACQUIRED INTANGIBLE BROADCASTING ASSETS, net.                          3,055,111
                                                                      ----------
   Total Assets ..................................................    $3,702,511
                                                                      ==========
              LIABILITIES AND STOCKHOLDERS' EQUITY
CURRENT LIABILITIES:
 Accounts payable ................................................    $    5,207
 Accrued liabilities .............................................        40,532
 Current portion of long-term liabilities-
  Notes payable and commercial bank financing ....................        35,215
  Notes and capital leases payable to affiliation ................         3,073
  Program contracts payable ......................................        95,567
 Deferred barter revenues ........................................         5,649
                                                                      ----------
   Total current liabilities .....................................       185,243
LONG-TERM LIABILITIES:
  Notes payable and commercial bank financing ....................     2,361,790
  Notes and capital leases payable to affiliates .................        19,500
  Program contracts payable ......................................        87,630
  Deferred tax liability .........................................       197,752
  Other long-term liabilities ....................................         3,611
                                                                      ----------
   Total liabilities .............................................     2,855,526
                                                                      ----------
MINORITY INTEREST IN CONSOLIDATED SUBSIDIARIES                             3,697
                                                                      ----------
COMMITMENTS AND CONTINGENCIES
COMPANY OBLIGATED MANDATORILY REDEEM-
 ABLE SECURITY OF SUBSIDIARY TRUST HOLDING
 SOLELY KDSM SENIOR DEBENTURES ...................................       200,000
                                                                      ----------
STOCKHOLDERS' EQUITY:
  Series B Preferred Stock,  $.01 par value,  10,000,000
   shares  authorized and 1,071,381 and 512,426 shares issued and
   outstanding ...................................................            10
  Series D Preferred Stock, $.01 par value, 3,450,000 shares
   authorized 3,450,000 shares issued and outstanding ............            35
  Class A Common Stock, $.01 par value, 100,000,000 shares
   authorized and 13,733,430, 15,487,816 and 23,520,379 re-
   spectively, shares issued and outstanding .....................           155
  Class B Common Stock, $.01 par value, 35,000,000 shares
   authorized and 25,436,432 shares issued and outstanding........           255
  Additional paid-in capital .....................................       652,931
  Additional paid-in capital - equity put options ................        23,117
  Additional paid-in capital - deferred compensation .............          (954)
  Accumulated deficit ............................................       (32,261)
                                                                      ----------
   Total stockholders' equity ....................................       643,288
                                                                      ----------
   Total Liabilities and Stockholders' Equity ....................    $3,702,511
                                                                      ==========
</TABLE>

                                      S-13

<PAGE>



                         SINCLAIR BROADCAST GROUP, INC.
                      PRO FORMA CONSOLIDATED BALANCE SHEET
                             AS OF DECEMBER 31, 1997
                             (DOLLARS IN THOUSANDS)
                                   (UNAUDITED)

<TABLE>
<CAPTION>
                                                                                                                      CONSOLIDATED
                                                                                       CONSOLIDATED                    HISTORICAL,
                                                                                        HISTORICAL                     SIGNIFICANT
                                                                                     AND SIGNIFICANT                  ACQUISITIONS,
                                                                                       ACQUISITIONS      OFFERING(G)  AND OFFERING
                                                                                    ----------------  -------------- -------------
                                        ASSETS                                                                                    
<S>                                                                                 <C>               <C>            <C>          
CURRENT ASSETS:
 Cash, including cash equivalents .................................................    $       --                      $       --  
 Accounts receivable, net of allowance for doubtful accounts ......................       123,018                         123,018  
 Current portion of program contract costs ........................................        73,513                          73,513  
 Prepaid expenses and other current assets ........................................         4,673                           4,673  
 Deferred barter costs ............................................................         4,945                           4,945  
 Refundable income taxes ..........................................................        10,581                          10,581  
 Deferred tax asset ...............................................................         2,550                           2,550  
                                                                                       ----------        -----------   ----------  
   Total current assets ...........................................................       219,280               --        219,280  
PROGRAM CONTRACT COSTS, less current portion ......................................        67,402                          67,402  
LOANS TO OFFICERS AND AFFILIATES ..................................................        11,088                          11,088  
PROPERTY AND EQUIPMENT, net .......................................................       259,852                         259,852  
NON-COMPETE AND CONSULTING AGREEMENTS, net ........................................           200                             200  
OTHER ASSETS ......................................................................        89,578                          89,578  
ACQUIRED INTANGIBLE BROADCASTING ASSETS, net ......................................     3,055,111                       3,055,111  
                                                                                       ----------        -----------   ----------  
   Total Assets ...................................................................    $3,702,511        $      --     $3,702,511  
                                                                                       ==========        ===========   ==========  
                          LIABILITIES AND STOCKHOLDERS' EQUITY                                                                     
CURRENT LIABILITIES:                                                                                                               
 Accounts payable .................................................................    $    5,207                      $    5,207  
 Accrued liabilities ..............................................................        40,532                          40,532  
 Current portion of long-term liabilities-                                                                                         
  Notes payable and commercial bank financing .....................................        35,215                          35,215  
  Notes and capital leases payable to affiliation .................................         3,073                           3,073  
  Program contracts payable .......................................................        95,567                          95,567  
 Deferred barter revenues .........................................................         5,649                           5,649  
                                                                                       ----------        -----------   ----------  
   Total current liabilities ......................................................       185,243               --        185,243  
LONG-TERM LIABILITIES:                                                                                                             
  Notes payable and commercial bank financing .....................................     2,361,790        $(329,230)     2,032,560  
  Notes and capital leases payable to affiliates ..................................        19,500                          19,500  
  Program contracts payable .......................................................        87,630                          87,630  
  Deferred tax liability ..........................................................       197,752                         197,752  
  Other long-term liabilities .....................................................         3,611                           3,611  
                                                                                       ----------        -----------   ----------  
   Total liabilities ..............................................................     2,855,526         (329,230)     2,526,296  
                                                                                       ----------        -----------   ----------  
MINORITY INTEREST IN CONSOLIDATED SUBSIDIARIES ....................................         3,697               --          3,697  
                                                                                       ----------        -----------   ----------  
COMMITMENTS AND CONTINGENCIES                                                                                                      
COMPANY OBLIGATED MANDATORILY REDEEMABLE SECURITY                                                                                  
 OF SUBSIDIARY TRUST HOLDING SOLELY KDSM SENIOR DEBEN-                                                                             
 TURES ............................................................................       200,000               --        200,000  
                                                                                       ----------        -----------   ----------  
STOCKHOLDERS' EQUITY:                                                                                                              
  Series B Preferred Stock, $.01 par value, 10,000,000 shares authorized and                                                       
   1,071,381 and 512,426 shares issued and outstanding ............................            10               (5)             5  
  Series D Preferred Stock, $.01 par value, 3,450,000 shares authorized 3,450,000                                                  
   shares issued and outstanding ..................................................            35                              35  
  Class A Common Stock, $.01 par value, 100,000,000 shares authorized and                                                          
   13,733,430, 15,487,816 and 23,520,379 respectively, shares issued and out-                                                      
   standing .......................................................................           155               80            235  
  Class B Common Stock, $.01 par value, 35,000,000 shares authorized and                                                           
   25,436,432 shares issued and outstanding .......................................           255                             255  
  Additional paid-in capital ......................................................       652,931          329,155        982,086  
  Additional paid-in capital - equity put options .................................        23,117                          23,117  
  Additional paid-in capital - deferred compensation ..............................          (954)                           (954) 
  Accumulated deficit .............................................................       (32,261)                        (32,261) 
                                                                                       ----------        -----------   ----------  
   Total stockholders' equity .....................................................       643,288          329,230        972,518  
                                                                                       ----------        -----------   ----------  
   Total Liabilities and Stockholders' Equity .....................................    $3,702,511        $      --     $3,702,511  
                                                                                       ==========        ===========   ==========  
</TABLE>


                                      S-14

<PAGE>



                  NOTES TO PRO FORMA CONSOLIDATED BALANCE SHEET
                             (DOLLARS IN THOUSANDS)

(a)  The  Heritage  Acquisition  column  reflects  the  assets  and  liabilities
     acquired in connection with the $630,000 purchase of Heritage. The Heritage
     Acquisition column gives effect to the Company's  definitive  agreements to
     sell radio stations  KKSN-AM,  KKSN-FM,  and KKRH-FM  serving the Portland,
     Oregon market,  radio  stations,  WBBF-AM,  WBEE-FM,  WKLX-FM,  and WQRV-FM
     serving the  Rochester,  New York market and television  stations  WPTZ-TV,
     WNNE-TV and WFFF-TV serving the Burlington,  Vermont and  Plattsburgh,  New
     York  markets  (the   "Dispositions").   Total  acquired   intangibles  are
     calculated as follows:

<TABLE>
<CAPTION>

                                                                                                HERITAGE
                                                                HERITAGE      DISPOSITIONS     ACQUISITION
                                                              ------------   --------------   ------------
<S>                                                           <C>            <C>              <C>
 Purchase Price ...........................................                                    $  630,000
  Add:
   Liabilities acquired--
   Current portion of program contracts payable ...........    $   2,194        $  (406)            1,788
   Deferred barter revenues ...............................          676           (326)              350
   Long-term portion of program contracts payable .........          857            (81)              776
  Less:
   Assets acquired--
   Current portion of program contract costs ..............       (1,704)           242            (1,462)
   Deferred barter costs ..................................         (880)           302              (578)
   Program contract costs, less current portion ...........       (1,323)           144            (1,179)
   Property and equipment .................................      (45,840)        12,981           (32,859)
   Proceeds from sale of stations .........................                                      (228,500)
                                                                                               ----------
   Acquired intangibles ...................................                                    $  368,336
                                                                                               ==========
</TABLE>

(b)  The Max Media  Acquisition  column  reflects  the  assets  and  liabilities
     acquired in  connection  with the $255,000  purchase of Max Media.  The Max
     Media  Acquisition  is  subject  to a number of  conditions  customary  for
     acquisitions of  broadcasting  properties.  Total acquired  intangibles are
     calculated as follows:

<TABLE>
<CAPTION>
                                                                       MAX MEDIA
                                                                     ------------
<S>                                                                  <C>
       Purchase Price ............................................    $ 255,000
        Add:
         Liabilities acquired--
         Current portion of program contracts payable ............        2,431
         Deferred barter revenues ................................        1,026
         Long-term portion of program contracts payable ..........        1,736
        Less:
         Assets acquired--
         Current portion of program contract costs ...............       (2,325)
         Deferred barter costs ...................................         (640)
         Program contract costs, less current portion ............       (2,182)
         Property and equipment ..................................      (25,556)
                                                                      ---------
         Acquired intangibles ....................................    $ 229,490
                                                                      =========
</TABLE>



                                      S-15

<PAGE>



(c)  The  Sullivan  Broadcasting  Acquisition  column  reflects  the  assets and
     liabilities  acquired in connection with the $1,000,000 purchase of 100% of
     the outstanding capital stock of Sullivan Broadcast Holdings,  Inc. and its
     subsidiaries.  Included in the total  purchase price is $100,000 of Class A
     Common Stock,  which may be issued at the option of the Company pursuant to
     the Sullivan Acquisition Agreement.  The Sullivan Acquisition is subject to
     a  number  of  conditions   customary  for   acquisitions  of  broadcasting
     properties. Total acquired intangibles are calculated as follows:

<TABLE>
<CAPTION>

                                                                     SULLIVAN

                                                                  -------------
<S>                                                               <C>
     Purchase Price ...........................................    $1,000,000
       Add:
        Liabilities acquired--
        Current portion of program contracts costs ............        24,944
        Long-term portion of program contract costs ...........        22,710
        Deferred tax liability ................................       173,660
       Less:
        Assets acquired--
        Current portion of program contracts ..................       (22,850)
        Program contract costs, less current portion ..........       (23,432)
        Property and equipment ................................       (39,723)
                                                                   ----------
        Acquired intangibles ..................................    $1,135,309
                                                                   ==========
</TABLE>

(d)  To  reflect  indebtedness  of  $196,673  incurred  in  connection  with the
     Heritage Acquisition as follows:

     Purchase Price ........................    $  630,000
       Less:

        Proceeds from dispositions .........      (228,500)
        Deposits ...........................       (65,500)
        Cash utilized ......................      (139,327)
                                                ----------
        Indebtedness incurred ..............    $  196,673
                                                ==========

(e)  To reflect  $242,183  incurred  (net of a $12,817  deposit)  under the Bank
     Credit Agreement in connection with the Max Media Acquisition.  The Company
     will  need to  obtain  an  amendment  or  refinancing  of the  Bank  Credit
     Agreement in order to complete all pending  acquisitions.  See  "Prospectus
     Supplement Summary -- Recent Developments."

(f)  To reflect  $900,000  incurred  (net of $100,000  of Class A Common  Stock,
     which may be issued at the option of the Company  pursuant to the  Sullivan
     Acquisition)  under  the  Bank  Credit  Agreement  in  connection  with the
     Sullivan  Acquisition.  The  Company  will need to obtain an  amendment  or
     refinancing  of the Bank Credit  Agreement in order to complete all pending
     acquisitions. See "Prospectus Supplement Summary -- Recent Developments."

(g)  To reflect the net  proceeds  to the Company of the  Offering at an assumed
     offering price of $57 per share, net of $12,770 underwriting  discounts and
     commissions  and  estimated  expenses and the  application  of the proceeds
     therefrom.



                                      S-16

<PAGE>



                         SINCLAIR BROADCAST GROUP, INC.
                 PRO FORMA CONSOLIDATED STATEMENT OF OPERATIONS
                      FOR THE YEAR ENDED DECEMBER 31, 1997
                  (DOLLARS IN THOUSANDS, EXCEPT PER SHARE DATA)
                                   (UNAUDITED)

<TABLE>
<CAPTION>
                                                                                               1997 FINANCINGS                      
                                                                --------------------------------------------------------------------
                                                                                                      1997 COMMON      TENDER OFFER 
                                                                                     JULY 1997            AND               AND     
                                                   CONSOLIDATED       HYTOPS            DEBT           PREFERRED       DECEMBER 1997
                                                    HISTORICAL       ISSUANCE         ISSUANCE      STOCK ISSUANCES    DEBT ISSUANCE
                                                  ------------- ----------------- ---------------- ---------------- ----------------
<S>                                               <C>           <C>               <C>               <C>             <C>             
REVENUES:                                                                                                                          
 Station broadcast revenues, net of agency                                                                                         
   commissions ..................................   $ 471,228                                                                      
 Revenues realized from station barter                                                                                             
   arrangements .................................      45,207                                                                      
                                                    ---------      ----------       ----------        --------        ---------    
  Total revenues ................................     516,435              --               --              --               --    
                                                    ---------      ----------       ----------        --------        ---------    
OPERATING EXPENSES:                                                                                                                
 Program and production .........................      92,178                                                                      
 Selling, general and administrative ............     106,084                                                                      
 Expenses realized from barter arrangements .....      38,114                                                                      
 Amortization of program contract costs and net                                                                                    
   realized value adjustments ...................      66,290                                                                      
 Amortization of deferred compensation ..........       1,636                                                                      
 Depreciation and amortization of property and                                                                                     
   equipment ....................................      18,040                                                                      
 Amortization of acquired intangible assets, non-                                                                                  
   compete, consult, and other ..................      67,840      $      133(f)    $      249(g)                                  
                                                    ---------      ----------       ----------        --------        ---------    
  Total operating expenses ......................     390,182             133              249              --               --    
                                                    ---------      ----------       ----------        --------        ---------    
  Broadcast operating income (loss) .............     126,253            (133)            (249)             --               --    
                                                    ---------      ----------       ----------        --------        ---------    
OTHER INCOME (EXPENSE):                                                                                                            
 Interest and amortization of debt discount                                                                                        
   expense ......................................     (98,393)          1,852 (i)       (1,734)(j)    $ 16,857(k)     $  (2,010)(l)
 Subsidiary trust minority interest expense .....     (18,600)         (4,650)(o)                                                  
 Interest income ................................       2,174                                                                      
 Other income ...................................          54                                                                      
                                                    ---------      ----------       ----------        --------        ---------    
  Income (loss) before provision (benefit) for
    income taxes ................................      11,488          (2,931)          (1,983)         16,857           (2,010)   
PROVISION (BENEFIT) FOR INCOME                                                                                                     
 TAXES ..........................................      15,984          (1,172)(q)         (793)(q)       6,743(q)          (804)(q)
                                                    ---------      ----------       ----------        --------        ---------    
NET INCOME (LOSS) BEFORE                                                                                                           
 EXTRAORDINARY ITEM .............................      (4,496)         (1,759)          (1,190)         10,114           (1,206)   
EXTRAORDINARY ITEM ..............................      (6,070)                                                              (69)(r)
                                                    ---------                                                         ---------    
NET INCOME (LOSS) ...............................   $ (10,566)     $   (1,759)      $   (1,190)       $ 10,114        $  (1,275)   
                                                    =========      ==========       ==========        ========        =========    
NET INCOME (LOSS) AVAILABLE TO COM-
 MON SHAREHOLDERS ...............................   $ (13,329)
                                                    =========
BASIC EARNINGS PER SHARE:
 Income (loss) per share before extraordinary
   item .........................................   $   (0.13)
                                                    =========
 Net income (loss) per share ....................   $   (0.37)
                                                    =========
 Average shares outstanding .....................      35,951
                                                    =========
DILUTED EARNINGS PER SHARE:
 Income (loss) per share before extraordinary
   item .........................................   $   (0.11)
                                                    =========
 Net income (loss) per share ....................   $   (0.33)
                                                    =========
 Average shares outstanding .....................      40,078
                                                    =========

<CAPTION>

                                                                                   SIGNIFICANT ACQUISITIONS
                                                         CONSOLIDATED   ----------------------------------------------
                                                        HISTORICAL AND                                    SULLIVAN
                                                       1997 FINANCINGS   HERITAGE(A)   MAX MEDIA(B)   BROADCASTING(C)
                                                      ----------------- ------------- -------------- -----------------
<S>                                                   <C>               <C>           <C>            <C>
REVENUES:
 Station broadcast revenues, net of agency
   commissions ......................................    $  471,228       $ 72,383       $ 51,351        $ 120,124
 Revenues realized from station barter
   arrangements .....................................        45,207          3,996          5,362           17,650
                                                         ----------       --------       --------        ---------
  Total revenues ....................................       516,435         76,379         56,713          137,774
                                                         ----------       --------       --------        ---------
OPERATING EXPENSES:
 Program and production .............................        92,178         27,645         10,662           17,301
 Selling, general and administrative ................       106,084         17,010         24,148           28,319
 Expenses realized from barter arrangements .........        38,114          3,474          2,334           16,999
 Amortization of program contract costs and net
   realized value adjustments .......................        66,290          1,974          5,546           13,198
 Amortization of deferred compensation ..............         1,636
 Depreciation and amortization of property and
   equipment ........................................        18,040          4,246          4,713            9,464
 Amortization of acquired intangible assets, non-
   compete, consult, and other ......................        68,222         15,083          8,028           32,756
                                                         ----------       --------       --------        ---------
  Total operating expenses ..........................       390,564         69,432         55,431          118,037
                                                         ----------       --------       --------        ---------
  Broadcast operating income (loss) .................       125,871          6,947          1,282           19,737
                                                         ----------       --------       --------        ---------
OTHER INCOME (EXPENSE):
 Interest and amortization of debt discount
   expense ..........................................       (83,428)        (5,940)        (6,078)         (40,711)
 Subsidiary trust minority interest expense .........       (23,250)
 Interest income ....................................         2,174
 Other income .......................................            54          8,636          8,795               12
                                                         ----------       --------       --------        ---------
  Income (loss) before provision (benefit) for
    income taxes ....................................        21,421          9,643          3,999          (20,962)
PROVISION (BENEFIT) FOR INCOME
 TAXES ..............................................        19,958 (q)      7,583             --           (5,488)
                                                         ----------       --------       --------        ---------
NET INCOME (LOSS) BEFORE
 EXTRAORDINARY ITEM .................................         1,463          2,060          3,999          (15,474)
EXTRAORDINARY ITEM ..................................        (6,139)
                                                         ----------
NET INCOME (LOSS) ...................................    $   (4,676)      $  2,060       $  3,999        $ (15,474)
                                                         ==========       ========       ========        =========
NET INCOME (LOSS) AVAILABLE TO COM-
 MON SHAREHOLDERS ...................................    $  (15,026)
                                                         ==========
BASIC EARNINGS PER SHARE:
 Income (loss) per share before extraordinary
   item .............................................    $     0.04
                                                         ==========
 Net income (loss) per share ........................    $    (0.38)
                                                         ==========
 Average shares outstanding .........................        39,112 (s)
                                                         ==========
DILUTED EARNINGS PER SHARE:
 Income (loss) per share before extraordinary
   item .............................................    $     0.03
                                                         ==========
 Net income (loss) per share ........................    $    (0.35)
                                                         ==========
 Average shares outstanding .........................        42,583 (s)
                                                         ==========

<CAPTION>

                                                                                                                 CONSOLIDATED
                                                                            CONSOLIDATED                         HISTORICAL,
                                                                            HISTORICAL,                        1997 FINANCINGS,
                                                                          1997 FINANCINGS                        SIGNIFICANT
                                                          ACQUISITION     AND SIGNIFICANT                        ACQUISITIONS
                                                          ADJUSTMENTS       ACQUISITIONS        OFFERING         AND OFFERING
                                                      ------------------ ----------------- ------------------ -----------------
<S>                                                   <C>                <C>               <C>                <C>
REVENUES:
 Station broadcast revenues, net of agency
   commissions ......................................                       $  715,086                           $  715,086
 Revenues realized from station barter
   arrangements .....................................                           72,215                               72,215
                                                                            ----------                           ----------
  Total revenues ....................................            --            787,301                --            787,301
                                                                 --         ----------                --         ----------
OPERATING EXPENSES:
 Program and production .............................                          147,786                              147,786
 Selling, general and administrative ................    $   (9,401)(d)        166,160                              166,160
 Expenses realized from barter arrangements .........                           60,921                               60,921
 Amortization of program contract costs and net
   realized value adjustments .......................                           87,008                               87,008
 Amortization of deferred compensation ..............                            1,636                                1,636
 Depreciation and amortization of property and
   equipment ........................................        (1,473)(e)         34,990                               34,990
 Amortization of acquired intangible assets, non-
   compete, consult, and other ......................        17,098 (h)        141,187                              141,187
                                                         ----------         ----------                           ----------
  Total operating expenses ..........................         6,224            639,688                --            639,688
                                                         ----------         ----------                --         ----------
  Broadcast operating income (loss) .................        (6,224)           147,613                --            147,613
                                                         ----------         ----------                --         ----------
OTHER INCOME (EXPENSE):
 Interest and amortization of debt discount
   expense ..........................................       (59,477)(m)       (195,634)        $  22,816 (n)       (172,818)
 Subsidiary trust minority interest expense .........                          (23,250)                             (23,250)
 Interest income ....................................          (280)(p)          1,894                                1,894
 Other income .......................................                           17,497                               17,497
                                                                            ----------                           ----------
  Income (loss) before provision (benefit) for
    income taxes ....................................       (65,981)           (51,880)           22,816            (29,064)
PROVISION (BENEFIT) FOR INCOME
 TAXES ..............................................       (26,392)(q)         (4,339)            9,126 (q)          4,787
                                                         ----------         ----------         ---------         ----------
NET INCOME (LOSS) BEFORE
 EXTRAORDINARY ITEM .................................       (39,589)           (47,541)           13,690            (33,851)
EXTRAORDINARY ITEM ..................................                           (6,139)                              (6,139)
                                                                            ----------                           ----------
NET INCOME (LOSS) ...................................    $  (39,589)        $  (53,680)        $  13,690         $  (39,990)
                                                         ==========         ==========         =========         ==========
NET INCOME (LOSS) AVAILABLE TO COM-
 MON SHAREHOLDERS ...................................                       $  (64,030)                          $  (50,340)
                                                                            ==========                           ==========
BASIC EARNINGS PER SHARE:
 Income (loss) per share before extraordinary
   item .............................................                       $    (1.16)                          $    (0.69)
                                                                            ==========                           ==========
 Net income (loss) per share ........................                       $    (1.57)                          $    (1.03)
                                                                            ==========                           ==========
 Average shares outstanding .........................                           40,866 (t)                           48,899 (u)
                                                                            ==========                           ==========
DILUTED EARNINGS PER SHARE:
 Income (loss) per share before extraordinary
   item .............................................                       $    (1.07)                          $    (0.67)
                                                                            ==========                           ==========
 Net income (loss) per share ........................                       $    (1.44)                          $    (1.00)
                                                                            ==========                           ==========
 Average shares outstanding .........................                           44,337 (t)                           50,337 (u)
                                                                            ==========                           ==========
</TABLE>

                                      S-17

<PAGE>



                         SINCLAIR BROADCAST GROUP, INC.
             NOTES TO PRO FORMA CONSOLIDATED STATEMENT OF OPERATIONS
                             (DOLLARS IN THOUSANDS)

(a)  The Heritage  column  reflects the results of operations for for the period
     from  January 1, 1997 to  December  31,  1997,  less  television  and radio
     stations the Company has definitive  agreements to sell. These dispositions
     include the Portland, Oregon and Rochester, New York radio stations and the
     Burlington, Vermont and Plattsburgh, New York television stations.

(b)  The Max Media column  reflects the results of operations  for Max Media for
     the period  from  January 1, 1997 to December  31,  1997.  Included  within
     "other income" is a one time gain on station sales of approximately $8,500.

(c)  The Sullivan column reflects the results of operations for Sullivan for the
     period from January 1, 1997 to December 31, 1997.

(d)  To adjust  operating  expenses for corporate  overhead (net of  integration
     costs the  Company  anticipates  incurring  as a result of the  Significant
     Acquisitions)  which the Company does not expect to incur upon consummation
     of the Heritage Acquisition, Max Media Acquisition and Sullivan Acquisition
     on a going-forward basis.

(e)  To record  depreciation  expense  related to acquired  tangible  assets and
     eliminate  depreciation  expense  recorded  by  Heritage,  Max  Media,  and
     Sullivan from January 1, 1997 to December 31, 1997.  Tangible assets are to
     be  depreciated  over lives  ranging from three to 20 years,  calculated as
     follows:

<TABLE>
<CAPTION>
                                                                                               YEAR ENDED
                                                                                            DECEMBER 31, 1997
                                                                            -------------------------------------------------
                                                                             HERITAGE   MAX MEDIA    SULLIVAN       TOTAL
                                                                            ---------- ----------- ------------ -------------
<S>                                                                         <C>        <C>         <C>          <C>
   Depreciation expense on acquired tangible assets .......................  $  5,231   $  4,637     $  7,082     $  16,950
   Less: Depreciation expense recorded by Heritage, Max Media and Sullivan     (4,246)    (4,713)      (9,464)      (18,423)
                                                                             --------   --------     --------     ---------
   Pro forma adjustment ...................................................  $    985   $    (76)    $ (2,382)    $  (1,473)
                                                                             ========   ========     ========     =========
</TABLE>

(f)  To record  amortization  expense on other  assets that relate to the HYTOPS
     Issuance for one year ($7,677 over 12 years).

<TABLE>
<S>                                                          <C>
   Amortization expense on other assets ..................    $  640
   Amortization expense recorded by the Company ..........      (507)
                                                              ------
   Pro Forma adjustment ..................................    $  133
                                                              ======
</TABLE>

(g)  To record amortization expense on other assets that relate to the July 1997
     Notes Issuance for one year ($4,766 over 10 years).

<TABLE>
<S>                                                          <C>
   Amortization expense on other assets ..................    $  477
   Amortization expense recorded by the Company ..........      (228)
                                                              ------
   Pro Forma adjustment ..................................    $  249
                                                              ======
</TABLE>

(h)  To record  amortization  expense related to acquired  intangible assets and
     deferred  financing costs and eliminate  amortization  expense  recorded by
     Heritage, Max Media and Sullivan from January 1, 1997 to December 31, 1997.
     Intangible  assets are to be  amortized  over lives  ranging from one to 40
     years, calculated as follows:

<TABLE>
<CAPTION>
                                                                                                YEAR ENDED
                                                                                            DECEMBER 31, 1997
                                                                            --------------------------------------------------
                                                                              HERITAGE    MAX MEDIA    SULLIVAN       TOTAL
                                                                            ------------ ----------- ------------ ------------
<S>                                                                         <C>          <C>         <C>          <C>
   Amortization expense on acquired intangible assets .....................  $  20,974    $ 12,357    $  39,634    $  72,965
   Less: Amortization expense recorded by Heritage, Max Media and Sullivan     (15,083)     (8,028)     (32,756)     (55,867)
                                                                             ---------    --------    ---------    ---------
   Pro forma adjustment ...................................................  $   5,891    $  4,329    $   6,878    $  17,098
                                                                             =========    ========    =========    =========
</TABLE>

(i)  To record the net interest  expense  reduction for the year ended  December
     31, 1997 related to the application of the HYTOPS Issuance  proceeds to the
     outstanding  balance under the  revolving  credit  facility  under the Bank
     Credit Agreement offset by an increase in commitment fees for the available
     but unused portion of the revolving credit facility.

<TABLE>
<S>                                                                                          <C>
   Interest on adjusted borrowings on the revolving credit facility for the period from
     January 1, 1997 to March 5, 1997 ....................................................    $  2,865
   Commitment fee on available but unused borrowings of $250,000 for five months and
     $675,000 for seven months of revolving credit facility at 1/2 of 1%..................      (2,490)
   Commitment fee on available borrowings recorded by the Company ........................       1,477
                                                                                              --------
   Pro forma adjustment ..................................................................    $  1,852
                                                                                              ========
</TABLE>

(j)  To record the net interest expense  reduction related to the application of
     the net proceeds of the July 1997 Debt Issuance to repay  borrowings  under
     the Bank Credit  Agreement  for the period from January 1, 1997 to June 27,
     1997  offset by an  increase  in  interest  expense for the July 1997 Notes
     Issuance ($200,000 at 9%) net of interest recorded by the Company.

(k)  To  record  the  interest  expense  reduction  of  $16,857  related  to the
     application  of the net proceeds of the 1997 Common Stock  Issuance and the
     1997  Preferred  Stock Issuance to repay  borrowings  under the Bank Credit
     Agreement for the period from January 1, 1997 to September 17, 1997.

                                      S-18

<PAGE>



(l)  To record adjustments related to the December 1997 Notes Issuance ($250,000
     at 8.75%) and the Debt Repurchase as follows:

<TABLE>
<S>                                                                                          <C>
     Interest Adjustments:
        Interest on December Debt Issuance for one year ..................................    $ 21,875
        Interest recorded on the 1993 Notes ..............................................      (9,646)
        Interest recorded on the December Debt Issuance ..................................        (911)
        Interest expense reduction related to the application of the net proceeds from the
         December Debt Issuance ..........................................................      (9,688)
                                                                                              --------
                                                                                                 1,630
                                                                                              --------
     Amortization Adjustments:
        Amortization of deferred financing costs and debt discount .......................         678
        Amortization recorded by the Company .............................................        (298)
                                                                                              --------
                                                                                                   380
                                                                                              --------
        Pro forma adjustment .............................................................    $  2,010
                                                                                              ========
</TABLE>

(m)  To  record  interest  expense  for the  year  ended  December  31,  1997 on
     acquisition  financing  relating  to  Heritage,  Max Media and  Sullivan of
     $401,500,  $242,183 and $900,000 (under the Company's Bank Credit Agreement
     at 7.43%), and eliminate interest expense recorded.

<TABLE>
<CAPTION>
                                                                                                    YEAR ENDED
                                                                                                 DECEMBER 31, 1997
                                                                              -----------------------------------------------------
                                                                                HERITAGE     MAX MEDIA     SULLIVAN       TOTAL    
                                                                              ------------ ------------ ------------- -------------
<S>                                                                            <C>          <C>           <C>          <C>         
      Interest expense adjustment as noted above ............................. $  (28,956)  $  (17,288)   $  (65,962)  $  (112,206)
      Less: Interest expense recorded by Heritage, Max Media and Sullivan ....      5,940        6,078        40,711        52,729 
                                                                               ----------   ----------    ----------   ----------- 
      Pro forma adjustment ................................................... $  (23,016)  $  (11,210)   $  (25,251)  $   (59,477)
                                                                               ==========   ==========    ==========   =========== 
</TABLE>

(n)  To  record  the  interest  expense  reduction  of  $24,462  related  to the
     application  of the Offering  proceeds to repay  borrowings  under the Bank
     Credit Agreement offset by the increase in commitment fees of $1,646.

(o)  To record  subsidiary  trust minority  interest  expense for the year ended
     December  31,  1997  ($200,000  aggregate  liquidation  value of  HYTOPS at
     11.625%).

<TABLE>
<S>                                                                        <C>
     Subsidiary trust minority interest expense ........................    $  23,250
     Subsidiary trust minority interest expense recorded by the Company       (18,600)
                                                                            ---------
     Pro Forma adjustment ..............................................    $   4,650
                                                                            =========
</TABLE>

(p)  To  eliminate  interest  income for the year  ended  December  31,  1997 on
     proceeds from the December 1997 Notes  Issuance due to assumed  utilization
     of excess cash for the Significant Acquisitions.

(q)  To record tax provision (benefit) at the applicable tax rates.

(r)  To record an  increase  in the  extraordinary  loss,  net of the tax effect
     related to the Debt Repurchase and the write-off of the deferred  financing
     costs related to the 1993 Notes.

(s)  Weighted  average shares  outstanding on a pro forma basis assumes that the
     4,345,000  shares of Class A Common  Stock  issued in the 1997 Common Stock
     Issuance were outstanding as of the beginning of the period.

(t)  Weighted  average  shares  outstanding  on a pro forma basis  assumes  that
     1,754,386  shares of Class A Common  Stock  issuable  at the  option of the
     Company pursuant to the Sullivan Acquisition Agreement (assuming an average
     closing price of $57 per share at time of issuance) were  outstanding as of
     the beginning of the period.

(u)  Weighted  average shares  outstanding on a pro forma basis assumes that the
     6,000,000  shares of Class A Common  Stock to be issued in the Offering and
     the 2,032,563  shares of Class A Common Stock to be issued upon  conversion
     of approximately  558,955 shares Series B Preferred Stock to be sold by the
     Selling Stockholders were outstanding as of the beginning of the period.



                                      S-19

<PAGE>



                              SELLING STOCKHOLDERS

     The  following  table sets forth  certain  information  with respect to the
Company's  voting  securities  beneficially  owned as of March  13,  1998 by the
Selling Stockholders.  Except as otherwise indicated, the address of all persons
in the table is 1215 Cole Street, St. Louis,  Missouri 63106. Each of the shares
offered by the Selling Stockholders  pursuant to this Prospectus  Supplement was
issued  upon  conversion  of shares of Series B  Preferred  Stock of the Company
issued  to  River  City  Broadcasting,  L.P.  ("River  City")  and  subsequently
distributed to the Selling  Stockholders  in connection  with the Company's 1996
acquisition of the assets of River City.

<TABLE>
<CAPTION>
                                                                                             AMOUNT
                NAME OF                   RELATIONSHIP        SHARES          AMOUNT         OWNED         % OWNED
              BENEFICIAL                      WITH         AS OF MARCH     OFFERED FOR     AFTER THE      AFTER THE
                 OWNER                       COMPANY         13, 1998          SALE         OFFERING     OFFERING(A)
- --------------------------------------   --------------   -------------   -------------   -----------   ------------
<S>                                      <C>              <C>             <C>             <C>           <C>
BancBoston Investments, Inc. .........    Stockholder         546,674         475,369        71,305            *
Pyramid Ventures, Inc. ...............    Stockholder         556,345         483,778        72,567            *
 130 Liberty Street
 New York, New York 10006
Boston Ventures Limited Partnership IV    Stockholder         922,909         560,466       362,443          1.6%
 One Federal Street
 Boston, Massachusetts 02110-2003
Boston Ventures Limited Partnership
 IVA .................................    Stockholder         519,073         377,258       141,815            *
 One Federal Street
 Boston, Massachusetts 02110-2003
Marcus, Mr. Larry D. .................    Stockholder         114,446          92,995        21,451            *
Marcus Investments, L.P. .............    Stockholder          49,101          42,697         6,404            *
                                                          -------------   -------------   -----------   ------------
   Total .............................                      2,708,548       2,032,563       675,985          2.9%
</TABLE>

- ----------
*    Less than 1%

(a)  Based on 22,413,333  shares of Class A Common Stock issued and  outstanding
     following the Offering. Except with respect to any shares held by a Selling
     Stockholder,  excludes 1,517,909 shares of Class A Common Stock that may be
     issued upon  conversion of shares of Series B Preferred  Stock  outstanding
     after the Offering (of which 304,884  shares of Class A Common Stock may be
     issued  and  sold  pursuant  to the  overallotment  option  granted  to the
     Underwriters  by the Selling  Stockholders)  and up to 3,504,786  shares of
     Class A Common  Stock  reserved  for  issuance  pursuant  to the  Company's
     Incentive  Stock Option Plan,  Designated  Participants  Stock Option Plan,
     Long-Term  Incentive  Plan,  Employee  Stock  Purchase  Plan and the 401(k)
     Profit Sharing Plan. Also excludes 3,780,822 shares of Class A Common Stock
     that may be issued  upon  conversion  of shares of the  Series D  Preferred
     Stock  (based  on the  conversion  price at date of  issuance).  See  "Risk
     Factors --  Potential  Effect on the Market  Price  Resulting  from  Shares
     Eligible for Future Sale" in the accompanying Prospectuses.

ADDITIONAL SHARES ELIGIBLE FOR INCLUSION IN THE OFFERING

     In addition to the shares of Class A Common Stock to be sold by the Selling
Stockholders  as described in this Prospectus  Supplement,  the holders of up to
2,149,255  shares of Class A Common Stock (or shares of Series B Preferred Stock
convertible  into shares of Class A Common  Stock) have  piggyback  registration
rights to participate  in the Offering.  The holders of these shares must notify
the Company by March 28, 1998 if they wish to  participate  in the Offering.  If
any such  holders  notify  the  Company  that  they wish to  participate  in the
Offering,  the  additional  shares may be included in the  Offering,  subject to
certain  limitations set forth in the Registration Rights Agreement described in
the  accompanying  Resale  Prospectus.  The holders of the additional  shares of
Class A Common  Stock who have  piggyback  registration  rights who elect not to
participate  in  the  Offering  will  retain  certain  registration  rights,  as
described in the accompanying Resale Prospectus.


                                      S-20

<PAGE>



                MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
                       CONDITION AND RESULTS OF OPERATIONS

INTRODUCTION

     The  operating  revenues of the Company are derived from local and national
advertisers and, to a much lesser extent, from television network  compensation.
The  Company's  primary  operating  expenses  involved in owning,  operating  or
programming  the television  and radio  stations are  syndicated  program rights
fees, commissions on revenues, employee salaries,  news-gathering and promotion.
Amortization  and  depreciation of costs  associated with the acquisition of the
stations and interest  carrying  charges are significant  factors in determining
the Company's overall profitability.

     Set forth below are the principal  types of broadcast  revenue  received by
the Company's stations for the periods indicated and the percentage contribution
of each type to the Company's total gross broadcast revenue:

                                BROADCAST REVENUE
                             (DOLLARS IN THOUSANDS)
<TABLE>
<CAPTION>
                                                              YEARS ENDED DECEMBER 31,
                                  --------------------------------------------------------------------------------
                                            1995                        1996                        1997
                                  -------------------------   -------------------------   ------------------------
<S>                               <C>            <C>          <C>            <C>          <C>           <C>
Local/regional advertising.....    $ 104,299         47.5%     $ 199,029         49.4%     $ 287,860        52.7%
National advertising ..........      113,678         51.7        191,449         47.6        250,445        45.9
Network compensation ..........          442          0.2          3,907          1.0          5,479         1.0
Political advertising .........          197          0.1          6,972          1.7          1,189         0.2
Production ....................        1,115          0.5          1,142          0.3          1,239         0.2
                                   ---------        -----      ---------        -----      ---------       -----
Broadcast revenue .............      219,731        100.0%       402,499        100.0%       546,212       100.0%
                                                    =====                       =====                      =====
Less: agency commissions.......      (31,797)                    (56,040)                    (74,984)
                                   ---------                   ---------                   ---------
Broadcast revenue, net ........      187,934                     346,459                     471,228
Barter revenue ................       18,200                      32,029                      45,207
                                   ---------                   ---------                   ---------
Total revenue .................    $ 206,134                   $ 378,488                   $ 516,435
                                   =========                   =========                   =========
</TABLE>

     The  Company's   primary  types  of  programming   and  their   approximate
percentages  of 1997 net  broadcast  revenue were network  programming  (14.9%),
children's  programming  (5.3%) and other syndicated  programming  (79.8%).  The
Company's  four  largest   categories  of  advertising  and  their   approximate
percentages  of 1997 net  broadcast  revenue  were  automotive  (20.0%),  movies
(6.7%),  fast food advertising  (6.4%) and  retail/department  stores (6.2%). No
other  advertising  category  accounted  for more than 6% of the  Company's  net
broadcast revenue in 1997. No individual  advertiser  accounted for more than 5%
of any individual Company station's net broadcast revenue in 1997.



                                      S-21

<PAGE>



     The following  table sets forth certain  operating  data of the Company for
the years ended December 31, 1995, 1996 and 1997. Capitalized terms used in this
section and not defined  elsewhere in this Prospectus  Supplement are defined in
Notes to the  Consolidated  Financial  Statements of the Company included in the
1997 Form 10-K, which is incorporated herein by reference.

                                 OPERATING DATA
                             (DOLLARS IN THOUSANDS)
<TABLE>
<CAPTION>
                                                       YEARS ENDED DECEMBER 31,
                                             -------------------------------------------
                                                  1995           1996           1997
                                             -------------  -------------  -------------
<S>                                          <C>            <C>            <C>
Net broadcast revenue .....................    $ 187,934      $ 346,459      $ 471,228
Barter revenue ............................       18,200         32,029         45,207
                                               ---------      ---------      ---------
Total revenue .............................      206,134        378,488        516,435
                                               ---------      ---------      ---------
Operating costs ...........................       64,326        142,576        198,262
Expenses from barter arrangements .........       16,120         25,189         38,114
Depreciation and amortization .............       80,410        121,081        152,170
Stock-based compensation ..................           --            739          1,636
                                               ---------      ---------      ---------
Broadcast operating income ................    $  45,278      $  88,903      $ 126,253
                                               =========      =========      =========
BROADCAST CASH FLOW (BCF) DATA:
Television BCF ............................    $ 111,124      $ 175,212      $ 221,631
Radio BCF .................................           --         14,004         21,775
                                               ---------      ---------      ---------
Consolidated BCF ..........................    $ 111,124      $ 189,216      $ 243,406
                                               =========      =========      =========
Television BCF margin .....................         59.1%          57.1%          54.8%
Radio BCF margin ..........................           --           35.0%          32.7%
Consolidated BCF margin ...................         59.1%          54.6%          51.7%
OTHER DATA:
Adjusted EBITDA ...........................    $ 105,750      $ 180,272      $ 229,000
Adjusted EBITDA margin ....................         56.3%          52.0%          48.6%
After tax cash flow .......................    $  51,288      $  80,527      $ 104,884
Program contract payments .................       19,938         30,451         51,059
Corporate expense .........................        5,374          8,944         14,406
Capital expenditures ......................        1,702         12,609         19,425
</TABLE>

RESULTS OF OPERATIONS

YEARS ENDED DECEMBER 31, 1996 AND 1997

     Net broadcast revenue increased $124.7 million, or 36.0%, to $471.2 million
for the year ended  December  31,  1997 from  $346.5  million for the year ended
December 31,  1996.  The  increase in net  broadcast  revenue for the year ended
December 31, 1997 as compared to the year ended  December 31, 1996 was comprised
of $114.5 million related to television and radio station  acquisitions  and LMA
transactions  consummated  during 1996 and 1997 (the  "Acquisitions")  and $10.2
million  that  resulted  from an  increase  in net  broadcast  revenue on a same
station  basis.  Also on a same station  basis,  revenue from local and national
advertisers  grew 7.7% and 4.9%,  respectively,  for a combined  growth  rate of
6.1%.

     Total operating costs increased $55.7 million,  or 39.1%, to $198.3 million
for the year ended  December  31,  1997 from  $142.6  million for the year ended
December 31, 1996.  The increase in operating  costs for the year ended December
31, 1997 as compared to the year ended December 31, 1996 com-


                                      S-22

<PAGE>



prised $49.0 million related to the Acquisitions,  $5.4 million from an increase
in corporate overhead  expenses,  and $1.3 million from an increase in operating
costs  on a  same  station  basis.  On a same  station  basis,  operating  costs
increased 1.8%.

     Broadcast  operating  income increased to $126.3 million for the year ended
December 31, 1997,  from $88.9 million for the year ended  December 31, 1996, or
42.1%.  The increase in broadcast  operating  income for the year ended December
31,  1997 as  compared  to the  year  ended  December  31,  1996  was  primarily
attributable to the Acquisitions.

     Interest expense increased to $98.4 million for the year ended December 31,
1997 from $84.3  million for the year ended  December  31, 1996,  or 16.7%.  The
increase in  interest  expense for the year ended  December  31, 1997  primarily
related to  indebtedness  incurred by the  Company to finance the  Acquisitions.
Subsidiary  trust minority  interest expense of $18.6 million for the year ended
December 31, 1997 is related to the  issuance of the HYTOPS which was  completed
March 12, 1997.  Subsidiary trust minority interest expense was partially offset
by reductions in interest  expense because a portion of the proceeds of the sale
of the HYTOPS was used to reduce  indebtedness  under the Company's  Bank Credit
Agreement.

     Interest  and other  income  decreased  to $2.2  million for the year ended
December 31, 1997 from $3.5 million for the year ended  December 31, 1996.  This
decrease was primarily due to lower average cash balances during these periods.

     For the reasons  described  above, net loss for the year ended December 31,
1997 was $10.6 million or $.37 per share  compared to net income of $1.1 million
or $.03 per share for the year ended December 31, 1996.

     Broadcast Cash Flow increased  $54.2 million to $243.4 million for the year
ended  December  31, 1997 from $189.2  million for the year ended  December  31,
1996,  or 28.6%.  The  increase in  Broadcast  Cash Flow was  comprised of $45.0
million  relating  to the  Acquisitions  and $9.2  million  that  resulted  from
Broadcast  Cash Flow growth on a same station  basis,  which had Broadcast  Cash
Flow growth of 8.2%. The Company's Broadcast Cash Flow Margin decreased to 51.7%
for the year ended  December 31, 1997 from 54.6% for the year ended December 31,
1996. The decrease in Broadcast Cash Flow Margin for the year ended December 31,
1997 as compared to the year ended December 31, 1996 primarily resulted from the
lower margins related to the 1996 Acquisitions. In addition, 1996 Broadcast Cash
Flow Margin  benefited from a  non-recurring  $4.7 million timing lag of program
contract  payments  relating to the River City  Acquisition  and  certain  other
acquisitions.  On a same station basis, Broadcast Cash Flow Margin improved from
57.3% for the year ended  December 31, 1996 to 58.9% for the year ended December
31, 1997.

     Adjusted  EBITDA  represents  broadcast cash flow less corporate  expenses.
Adjusted EBITDA increased to $229.0 million for the year ended December 31, 1997
from $180.3  million  for the year ended  December  31,  1996,  or 27.0%.  These
increases in Adjusted EBITDA for the year ended December 31, 1997 as compared to
the year ended December 31, 1996 resulted from the  Acquisitions and to a lesser
extent,  increases  in net  broadcast  revenues  on a same  station  basis.  The
Company's  Adjusted EBITDA margin decreased to 48.6% for the year ended December
31,  1997 from 52.0% for the year ended  December  31,  1996.  This  decrease in
Adjusted  EBITDA margin  resulted  primarily  from the  circumstances  affecting
broadcast  cash  flow  margins  as noted  above  combined  with an  increase  in
corporate  expenses.  Corporate overhead expenses increased to $14.4 million for
the year ended  December 31, 1997 from $8.9 million for the year ended  December
31, 1996, or 61.8%.  These increases in corporate  expenses  primarily  resulted
from costs  associated  with managing a larger base of operations.  During 1996,
the  Company  increased  the size of its  corporate  staff  as a  result  of the
addition of a radio business segment and a significant increase in the number of
television  stations owned,  operated or programmed.  The costs  associated with
this  increase in staff were only incurred  during a partial  period of the year
ended December 31, 1996.

     After Tax Cash Flow increased to $104.9 million for the year ended December
31, 1997 from $77.5 million for the year ended December 31, 1996, or 35.4%.  The
increase in After Tax Cash Flow for the year ended December 31, 1997 as compared
to the year ended December 31, 1996 primarily resulted


                                      S-23

<PAGE>



from the Acquisitions, an increase in revenue on a same station basis, a Federal
income tax  receivable of $10.6  million  resulting  from 1997 NOL  carry-backs,
offset by interest  expense on the debt incurred to consummate the  Acquisitions
and subsidiary trust minority  interest expense related to the private placement
of the HYTOPS issued during March 1997.

YEARS ENDED DECEMBER 31, 1995 AND 1996

     Total revenue  increased to $378.5  million,  or 83.6%,  for the year ended
December  31, 1996 from $206.1  million for the year ended  December  31,  1995.
Excluding the effects of non-cash barter transactions, net broadcast revenue for
the year ended December 31, 1996 increased by 84.4% over the year ended December
31,  1995.  The  increase  in  broadcast  revenue  was  primarily  the result of
acquisitions and LMA transactions  consummated by the Company in 1995 (the "1995
Acquisitions") and 1996. For stations owned,  operated or programmed  throughout
1995 and  1996,  television  broadcast  revenue  grew  2.1%  for the year  ended
December  31,  1996 when  compared  to the year ended  December  31,  1995.  For
stations  owned,  operated or programmed  throughout  1994 and 1995,  television
broadcast  revenue grew 12.8% for the year ended December 31, 1995 when compared
to the year ended  December  31, 1994.  The  decrease in 1996 revenue  growth as
compared to 1995 revenue growth primarily  resulted from the loss in 1996 of the
Fox  affiliation  at  WTTO  in the  Birmingham  market,  the  loss  of  the  NBC
affiliation  at WRDC in the  Raleigh/Durham  market and  decreases in ratings at
WCGV and WNUV in the Milwaukee and Baltimore markets, respectively.

     Operating  expenses  excluding  depreciation,  amortization  of  intangible
assets  and  amortization  of  deferred   compensation  and  excess   syndicated
programming  costs  increased to $167.8 million,  or 108.7%,  for the year ended
December 31, 1996 from $80.4 million for the year ended  December 31, 1995.  The
increase in  expenses  for the year ended  December  31, 1996 as compared to the
year ended  December  31,  1995 was  largely  attributable  to  operating  costs
associated  with  the  1995  and  1996  Acquisitions,  an  increase  in LMA fees
resulting from LMA transactions and an increase in corporate overhead expenses.

     Broadcast  operating  income  increased to $88.9 million for the year ended
December 31, 1996,  from $45.3 million for the year ended  December 31, 1995, or
96.2%.  The increase in broadcast  operating  income for the year ended December
31,  1996 as  compared  to the  year  ended  December  31,  1995  was  primarily
attributable to the 1995 and 1996 Acquisitions.

     Interest expense increased to $84.3 million for the year ended December 31,
1996 from $39.3  million for the year ended  December 31, 1995,  or 114.5%.  The
increase in interest  expense for the year ended December 31, 1996 was primarily
related to senior bank indebtedness incurred by the Company to finance the River
City Acquisition and other acquisitions.

     Interest  and other  income  decreased  to $3.5  million for the year ended
December  31, 1996 from $4.2 million for the year ended  December  31, 1995,  or
16.7%.  The decrease for the year ended  December 31, 1996 was  primarily due to
lower cash balances and related  interest  income  resulting  from cash payments
made in February 1996 when the Company made a $34.4 million payment  relating to
the WSMH  acquisition  and April 1996 when the Company  made a $60 million  down
payment relating to the River City Acquisition.  The decrease in interest income
was  offset by an  increase  in other  income  resulting  from the 1995 and 1996
Acquisitions.

     For the reasons described above, net income for the year ended December 31,
1996 was $1.1 million or $0.03 per share  compared to net income of $5.0 million
or $0.15 per share for the year ended December 31, 1995 before the extraordinary
loss on early extinguishment of debt.

     Broadcast cash flow increased to $189.2 million for the year ended December
31, 1996 from $111.1 million for the year ended December 31, 1995, or 70.3%. The
increase in broadcast cash flow for the year ended December 31, 1996 as compared
to the year ended  December 31, 1995  primarily  resulted from the 1995 and 1996
Acquisitions.  For stations  owned,  operated or programmed  throughout 1995 and
1996,  broadcast  cash flow grew 1.3% for the year ended  December 31, 1996 when
compared to the year ended  December 31, 1995. For stations  owned,  operated or
programmed throughout 1994 and 1995, broadcast cash flow grew 23.7% for the year
ended  December 31, 1995 when compared to the year ended  December 31, 1994. The
decrease in 1996 broadcast cash flow growth as compared to 1995


                                      S-24

<PAGE>



broadcast cash flow growth  primarily  resulted from the loss in 1996 of the Fox
affiliation at WTTO in the Birmingham market, the loss of the NBC affiliation at
WRDC in the  Raleigh/Durham  market and decreases in ratings at WCGV and WNUV in
the Milwaukee and Baltimore markets,  respectively. The Company's broadcast cash
flow margin  decreased to 54.6% for the year ended  December 31, 1996 from 59.1%
for the year ended  December 31,  1995.  Excluding  the effect of radio  station
broadcast cash flow,  television station broadcast cash flow margin decreased to
56.7% for the year ended  December  31,  1996 as  compared to 59.1% for the year
ended  December  31, 1995.  The decrease in broadcast  cash flow margins for the
year ended  December  31, 1996 as compared to the year ended  December  31, 1995
primarily  resulted  from the lower margins of the acquired  radio  broadcasting
assets and lower  margins of certain of the acquired  television  stations.  For
stations owned,  operated or programmed throughout 1996 and 1995, broadcast cash
flow margins were unchanged when comparing the years ended December 31, 1996 and
1995. The Company believes that margins of certain of the acquired stations will
improve as operating and programming synergies are implemented.

     Adjusted EBITDA increased to $180.3 million for the year ended December 31,
1996 from $105.8  million for the year ended  December 31, 1995,  or 70.4%.  The
increase in Adjusted  EBITDA for the year ended December 31, 1996 as compared to
the year ended  December 31, 1995 resulted from the 1995 and 1996  Acquisitions.
The  Company's  Adjusted  EBITDA  margin  decreased  to 52.0% for the year ended
December 31, 1996 from 56.3% for the year ended  December 31, 1995. The decrease
in Adjusted  EBITDA  margins for the year ended December 31, 1996 as compared to
the year ended December 31, 1995 primarily  resulted from higher operating costs
at certain of the acquired stations.

     After-tax  cash flow increased to $77.5 million for the year ended December
31, 1996 from $54.6 million for the year ended December 31, 1995, or 41.9%.  The
increase in after-tax cash flow for the year ended December 31, 1996 as compared
to the year ended  December 31, 1995  primarily  resulted from the 1995 and 1996
Acquisitions offset by interest expense on the debt incurred to consummate these
acquisitions.

LIQUIDITY AND CAPITAL RESOURCES

     As of December 31, 1997,  the Company had $139.3  million in cash  balances
and net working capital of approximately  $176.0 million.  The Company's primary
sources of liquidity are cash provided by operations and availability  under the
1997 Bank Credit  Agreement.  As of March 10, 1998,  the Company's cash balances
decreased to  approximately  $10.1  million as a result of closing on certain of
the  Heritage  television  stations.  Also as of March 10,  1998,  approximately
$239.8 million was available for borrowing under the 1997 Bank Credit Agreement.
An  additional  $89.6  million is available to the Company  under its  Revolving
Credit Commitment to the extent future acquisitions  provide incremental EBITDA.
In addition,  the 1997 Bank Credit Agreement  provides for a Tranche C term loan
in the amount of up to $400 million  which can be utilized  upon approval by the
agent bank and upon raising sufficient commitments to fund the additional loans.

     Net cash flows from operating activities increased to $96.6 million for the
year ended  December 31, 1997 from $69.3 million for the year ended December 31,
1996.  The Company  made income tax  payments of $6.5 million for the year ended
December  31, 1997 as compared to $6.8  million for the year ended  December 31,
1996. The Company made interest  payments on outstanding  indebtedness  of $98.5
million during the year ended December 31, 1997 as compared to $82.8 million for
the year ended  December 31,  1996.  Additional  interest  payments for the year
ended  December  31,  1997 as  compared  to the year  ended  December  31,  1996
primarily  related to  additional  interest  costs on  indebtedness  incurred to
finance  the 1996  Acquisitions.  The Company  made  subsidiary  trust  minority
interest  expense payments of $17.6 million for the year ended December 31, 1997
related to the  issuance  of HYTOPS  completed  in March  1997.  Program  rights
payments  increased to $51.1  million for the year ended  December 31, 1997 from
$30.5 million for the year ended December 31, 1996, primarily as a result of the
1996 Acquisitions.

     Net cash flows used in investing activities decreased to $219.0 million for
the year ended  December 31, 1997 from $1.0 billion for the year ended  December
31,  1996.  During the year ended  December  31,  1997,  the  Company  made cash
payments of $87.5 million to acquire the license and non-license assets of


                                      S-25

<PAGE>



KUPN-TV in Las Vegas, Nevada,  utilizing indebtedness under the 1997 Bank Credit
Agreement and existing cash  balances.  During the year ended December 31, 1997,
the Company incurred option extension  payments and other costs of $16.0 million
relating to WSYX-TV in Columbus, Ohio. The Company made purchase option exercise
payments of $11.1  million  during the year ended  December 31, 1997  exercising
options to acquire certain FCC licenses  related to the River City  Acquisition.
The Company made  payments for property and  equipment of $19.4  million for the
year ended  December 31,  1997.  During the year ended  December  31, 1997,  the
Company  made  deposits  and  incurred  other  costs  relating  to the  Heritage
Acquisition,  the Max Media Acquisition and other acquisitions of $66.1 million,
$12.8  million and $3.4  million,  respectively.  The Company  anticipates  that
future requirements for capital  expenditures will include capital  expenditures
incurred  during the  ordinary  course of  business  (which will  include  costs
associated with the  implementation  of digital  television  technology) and the
cost of additional  acquisitions  of television  and radio  stations if suitable
acquisitions can be identified on acceptable terms.

     Net cash flows provided by financing activities decreased to $259.4 million
for the year ended  December  31,  1997 from  $832.8  million for the year ended
December 31, 1996. In March 1997, the Company completed  issuance of the HYTOPS.
The  Company  utilized  $135  million of the  approximately  $192.8  million net
proceeds of the  issuance of the HYTOPS to repay  outstanding  debt and retained
the remainder for general corporate purposes,  which included the acquisition of
KUPN-TV in Las Vegas, Nevada. The Company made payments totaling $4.6 million to
repurchase 186,000 shares of Class A Common Stock during the year ended December
31, 1997. In May 1997, the Company made payments of $4.7 million  related to the
amendment of its 1996 Bank Credit Agreement.  In the fourth quarter of 1996, the
Company negotiated the prepayment of syndicated program contract liabilities for
excess syndicated  programming assets. In the first quarter of 1997, the Company
made final cash payments of $1.4 million related to these negotiations.  In July
1997, the Company issued $200.0 million aggregate  principal amount of 9% Senior
Subordinated  Notes due 2007 and utilized  $162.5  million of the  approximately
$195.6  million net proceeds to repay  outstanding  indebtedness,  retaining the
remainder to pay a portion of the $63 million cash down payment  relating to the
Heritage  Acquisition.  In December 1997,  the Company  completed an issuance of
$250 million aggregate  principal amount of 8 3/4% Senior Subordinated Notes due
2007.  The Company  received net proceeds from the issuance of $244.0 million of
which $106.2 million was used to repurchase  $98.1 million  aggregate  principal
amount of the 10% Senior  Subordinated  Notes due 2003. The Company retained the
remainder of the net  proceeds for general  corporate  purposes  which  included
closing  the  acquisition  of  the  Heritage  television  stations  serving  the
Mobile/Pensacola and Charleston/Huntington markets in January 1998.

     The Company  received net proceeds from the 1997  Preferred  Stock Issuance
and the 1997 Common Stock  Issuance of  approximately  $166.9 million and $151.0
million,  respectively.  The Company  used the  majority of these funds to repay
existing borrowings under the 1997 Bank Credit Agreement. Contemporaneously with
the 1997  Preferred  Stock  Issuance  and the 1997 Common  Stock  Issuance,  the
Company and the lenders  under the 1997 Bank Credit  Agreement  entered  into an
amendment  to the 1997  Bank  Credit  Agreement,  the  effect  of  which  was to
recharacterize  $275 million of indebtedness  from the Tranche A term loan under
the 1997 Bank  Credit  Agreement  to amounts  owing under the  revolving  credit
facility under the 1997 Bank Credit  Agreement.  The Company used $285.7 million
of the net proceeds from the 1997 Common Stock  Issuance and the 1997  Preferred
Stock  Issuance  to repay  outstanding  borrowings  under the  revolving  credit
facility,  $8.9 million to repay  outstanding  amounts  under the Tranche A term
loan and the remaining net proceeds of  approximately  $23.3 million for general
corporate purposes.

     The Company has entered into  agreements to acquire  additional  television
stations  and  radio  stations  in  the  Heritage   Acquisition,   the  Lakeland
Acquisition, the Max Media Acquisition and the Sullivan Acquisition. The Company
also has an  option to  acquire  the  assets of  WSYX-TV,  Columbus,  Ohio.  The
aggregate  cash  consideration  needed to complete the purchase of the remaining
stations   under  the  Heritage   Acquisition   and  to  complete  the  Lakeland
Acquisition,  the Max Media  Acquisition  and the  Sullivan  Acquisition  and to
exercise the WSYX-TV option is expected to be approximately $1.6 billion (net of
anticipated proceeds from sales of stations involved in these acquisitions).


                                      S-26

<PAGE>



     The Company anticipates that funds from operations,  existing cash balances
and  availability  of the revolving  credit  facility under the 1997 Bank Credit
Agreement will be sufficient to meet its working  capital,  capital  expenditure
commitments  (other than commitments for pending  acquisitions  described above)
and debt service requirements for the foreseeable future. The Company intends to
finance  pending  acquisitions  through a combination of available cash, the net
proceeds of the Offering,  and available  borrowings  under the 1997 Bank Credit
Agreement.  The current terms of the 1997 Bank Credit Agreement do not allow the
Company  to  borrow  an  amount   sufficient  to  finance  all  of  the  pending
acquisitions.  The  Company  intends  to begin  discussions  with  its  banks to
refinance  the  Bank  Credit  Agreement  promptly  upon  the  completion  of the
Offering.  The Company  believes that such a refinancing  can be accomplished on
terms reasonably satisfactory to the Company, but there can be no assurance that
the Company will be able to obtain such an amendment on satisfactory  terms. The
1997 Bank Credit  Agreement and the indentures  relating to the Company's 8 3/4%
Senior  Subordinated  Notes due 2007, 9% Senior  Subordinated Notes due 2007 and
10% Senior  Subordinated  Notes due 2005  restrict the  incurrence of additional
indebtedness  and  the  use  of  proceeds  of  an  equity  issuance,  but  these
restrictions  are not expected to restrict the incurrence of indebtedness or use
of proceeds of an equity issuance to finance the pending acquisitions.

INCOME TAXES

     Income tax provision increased to $16.0 million for the year ended December
31, 1997 from a provision of $6.9 million for the year ended  December 31, 1996.
The Company's effective tax rate increased to 139.1% for the year ended December
31, 1997 from 86.0% for the year ended  December 31,  1996.  The increase in the
Company's effective tax rate for the year ended December 31, 1997 as compared to
the year ended December 31, 1996 primarily resulted from non-deductible goodwill
amortization  resulting  from  certain 1995 and 1996 stock  acquisitions,  a tax
liability  related to the  dividends  paid on the  Company's  Series C Preferred
Stock  (see  Note  9,  sub-note  (a) to  the  Company's  Consolidated  Financial
Statements),  and state franchise taxes which are not based upon pre-tax income.
Management believes that pre-tax income and "earnings and profits" will increase
in future years which result in a lower  effective tax rate and  utilization  of
certain tax  deductions  related to  dividends  paid on the  Company's  Series C
Preferred Stock.

     As of December  31, 1997,  the Company has a net deferred tax  liability of
$21.5 million as compared to a net deferred tax asset of $782,000 as of December
31,  1996.  This  change in deferred  taxes  primarily  relates to deferred  tax
liabilities   associated  with  book  and  tax   differences   relating  to  the
depreciation and amortization of fixed assets and intangible  assets, a deferred
tax  liability  generated  as a result  of a  reduction  in  basis  of  Series C
Preferred  Stock  (see  Note  9,  sub-note  (a)  to the  Company's  Consolidated
Financial Statements),  offset by deferred tax assets resulting from Federal and
state net operating tax losses  (NOL's)  incurred  during 1997.  During the year
ended  December 31, 1997, the Company  carried back certain  Federal NOL's to be
applied  against prior years Federal taxes paid.  These Federal NOL  carry-backs
resulted in an income tax receivable of $10.6 million as of December 31, 1997.

     The Company's  income tax provision  increased to $6.9 million for the year
ended  December 31, 1996 from $5.2 million for the year ended December 31, 1995.
The Company's  effective tax rate  increased to 86% for the year ended  December
31, 1996 from 51% for the year ended  December  31,  1995.  The increase for the
year ended  December  31, 1996 as compared to the year ended  December  31, 1995
primarily  related to certain  financial  reporting  and income tax  differences
attributable  to certain 1995 and 1996  Acquisitions  (primarily  non-deductible
goodwill resulting from stock acquisition),  and state franchise taxes which are
independent of pre-tax income.

     The net  deferred  tax asset  decreased to $782,000 as of December 31, 1996
from $21.0  million at December 31,  1995.  The  decrease in the  Company's  net
deferred  tax asset as of December  31, 1996 as compared to December 31, 1995 is
primarily due to the Company recording deferred tax liabilities of $18.1 million
relating to the acquisition of all of the  outstanding  stock of Superior in May
1996,   adjustments   related  to  certain  1995  acquisitions,   and  resulting
differences between the book and tax basis of the underlying assets.


                                      S-27

<PAGE>



SEASONALITY

     The Company's results usually are subject to seasonal  fluctuations,  which
result in fourth quarter broadcast operating income typically being greater than
first,  second and third quarter broadcast operating income. This seasonality is
primarily  attributable to increased expenditures by advertisers in anticipation
of holiday season  consumer  spending and an increase in viewership  during this
period.

YEAR 2000

     Certain  computer  programs  have been written using two digits rather than
four  to  define  the  applicable  year,  which  could  result  in the  computer
recognizing a date using "00" as the year 1900 rather than the year 2000.  This,
in turn,  could result in major system failures and in  miscalculations,  and is
generally  referred  to as the "Year 2000"  problem.  The Company and all of its
subsidiaries  have implemented  computer systems which run  substantially all of
the  Company's  principal  data  processing  and  financial  reporting  software
applications.  The  applications  software  used in these  systems are Year 2000
compliant.  Presently,  the Company does not believe  that Year 2000  compliance
will result in any material  expenditures,  nor does the Company anticipate that
the Year 2000  problem  will  have  material  adverse  effects  an the  business
operations or financial performance of the Company. In addition,  the Company is
not aware of any Year 2000  problems  of its  customers,  suppliers  or  network
affiliates that will have a material adverse effect on the business,  operations
or financial  performance  of the Company.  There can be no assurance,  however,
that the Year  2000  problem  will not  adversely  affect  the  Company  and its
business.





                                      S-28

<PAGE>



                                INDUSTRY OVERVIEW

TELEVISION BROADCASTING

     Commercial   television   stations  in  the  United  States  are  typically
affiliated with one of six television networks, which are at different stages of
development.   The  networks  are  differentiated  in  part  by  the  amount  of
programming  they provide their  affiliates  each week and by the length of time
they have been in operation. These networks are ABC, CBS, NBC, FOX, WB, and UPN.
The ABC, CBS, and NBC networks (the  "Traditional  Networks") have a substantial
number of affiliated  stations,  have been in operation for the longest time and
provide the majority of their affiliates'  programming each day. Fox established
an affiliate network in the mid-1980s and provides fewer hours of prime-time and
daytime  programming  than the  Traditional  Networks.  WB and UPN,  the  newest
television networks, provide four nights of prime-time programming each week and
also provide a number of hours of children's  programming each week.  Television
stations  affiliated  with Fox, WB, or UPN have more hours of the day to program
and consequently have more commercial inventory to sell to advertisers.

     Each   Traditional   Network  provides  the  majority  of  its  affiliates'
programming  each day without  charge in exchange for a substantial  majority of
the  available  advertising  time in the  programs  supplied.  Each  Traditional
Network  sells this  advertising  time and retains the  revenue.  The  affiliate
receives  compensation from the Traditional Network and retains the revenue from
time sold during breaks in and between  network  programs and in programming the
affiliate produces or purchases from non-network sources.

     In contrast,  a station that is not affiliated  with a Traditional  Network
supplies  over-the-air  programming  for a  majority  of  the  broadcast  day by
acquiring  rights to broadcast  programs  through  syndication.  This syndicated
programming  is generally  acquired by such stations for cash and barter.  Those
stations that acquire a program through  syndication are usually given exclusive
rights to show the program in the station's  market for either a period of years
or a number of episodes  agreed upon between the station and the  syndicator  of
the  programming.  Types of syndicated  programs aired on these stations include
feature films,  popular series previously shown on network television and series
produced for direct distribution to television stations.

     Fox has  established  a network of  television  stations that operates on a
basis similar to the  Traditional  Networks.  However,  the 15 hours per week of
prime-time  programming supplied by Fox to its affiliates are significantly less
than that of the Traditional  Networks and, as a result, Fox affiliates retain a
significantly  higher  portion of the available  inventory of broadcast time for
their own use than Traditional Network affiliates.  As of February 28, 1998, Fox
had 175 affiliated stations broadcasting to 96% of U.S. television households.

     During 1994, WB established  an  affiliation of independent  stations which
began  broadcasting  in January  1995 and  operates  on a basis  similar to Fox.
However,  WB currently  supplies only eight hours of prime-time  programming per
week to its affiliates,  which is significantly  less than that of Fox and, as a
result,  WB affiliates  retain a  significantly  higher portion of the available
inventory  of  broadcast  time for their own use than  affiliates  of Fox or the
Traditional  Networks.  As of February 28, 1998, WB had 86  affiliated  stations
broadcasting  to 88% of U.S.  television  households,  including  cable coverage
provided by WGN-TV.

     During 1994, UPN  established  an  affiliation  of  independent  television
stations that began  broadcasting  in January 1995.  UPN supplies its affiliates
with 8 hours per week of prime-time  programming.  As of February 28, 1998,  UPN
had 147 affiliated stations  broadcasting to 81% of U.S. television  households,
excluding secondary affiliations.

     Television  stations  derive  their  revenues  primarily  from  the sale of
national,  regional  and local  advertising.  All  network-affiliated  stations,
including  those  affiliated  with Fox and  others,  are  required to carry spot
advertising  sold by their  networks.  This  reduces  the amount of  advertising
available  for  sale  directly  by  the  network-affiliated   stations.  Network
affiliates  generally are compensated for the broadcast of network  advertising.
The  compensation  paid  is  negotiated,  station-by-station,  based  on a fixed
formula,  subject  to certain  adjustments.  Stations  directly  sell all of the
remaining advertising to be


                                      S-29

<PAGE>



inserted  in  network  programming  and all of the  advertising  in  non-network
programming,  retaining  all  of the  revenues  received  from  these  sales  of
advertising,  less any  commissions  paid.  Through barter and  cash-plus-barter
arrangements,  however,  a national  syndicated  program  distributor  typically
retains a portion of the available advertising time for programming it supplies,
in exchange for no or reduced fees to the station for such programming.

     Advertisers  wishing to reach a national  audience  usually  purchase  time
directly from the Traditional Networks, the Fox network, UPN or WB, or advertise
nationwide  on an ad hoc  basis.  National  advertisers  who  wish  to  reach  a
particular  regional or local audience buy advertising  time directly from local
stations through national advertising sales representative firms.  Additionally,
local businesses  purchase  advertising time directly from stations' local sales
staffs.  Advertising  rates are based upon factors which include the size of the
DMA in which the station operates, a program's popularity among the viewers that
an advertiser  wishes to attract,  the number of  advertisers  competing for the
available time,  demographic  characteristics  of the DMA served by the station,
the  availability of alternative  advertising  media in the DMA,  aggressive and
knowledgeable  sales  forces  and the  development  of  projects,  features  and
marketing  programs  that  tie  advertiser  messages  to  programming.   Because
broadcast  television  stations  rely  on  advertising  revenues,   declines  in
advertising budgets, particularly in recessionary periods, will adversely affect
the  broadcast  business.  Conversely,  increases  in  advertising  budgets  may
contribute to an increase in the revenue and operating cash flow of a particular
broadcast television station.

     Information  regarding  competition in the television broadcast industry is
set forth under "Business of Sinclair -- Competition."

RADIO BROADCASTING

     The  primary  source  of  revenues  for  radio  stations  is  the  sale  of
advertising  time to local and national spot  advertisers  and national  network
advertisers.  During the past decade,  local advertising revenue as a percentage
of  total  radio  advertising   revenue  in  a  given  market  has  ranged  from
approximately 74% to 80%. The growth in total radio advertising revenue tends to
be  fairly  stable  and has  generally  grown at a rate  faster  than the  Gross
Domestic Product ("GDP").  Total domestic radio  advertising  revenue reached an
all-time record of $12.8 billion in 1997, as estimated by the Veronis,  Suhler &
Associates Communications Industry Forecast.

     According to the Radio Advertising  Bureau's Radio Marketing Guide and Fact
Book for  Advertisers,  1997, radio reaches  approximately  95% of all Americans
over the age of 12 every week. More than one half of all radio listening is done
outside the home,  in contrast to other  advertising  media.  The average  adult
listener spends  approximately  three hours and 45 minutes per weekday listening
to radio. Most radio listening occurs during the morning,  particularly  between
the  time a  listener  wakes up and the time the  listener  reaches  work.  This
"morning drive time" period reaches more than 80% of commuters each week and, as
a result, radio advertising sold during this period achieves premium advertising
rates.  Radio  listeners  have  gradually  shifted  over the years from AM to FM
stations.  FM  reception,  as compared to AM, is generally  clearer and provides
greater total range and higher fidelity, except for so-called "clear channel" AM
radio  stations,  which have the maximum range of any type of station and can be
very  successful  in the  news/talk/  sports  format.  In comparison to AM, FM's
listener  share is now in excess of 75%,  despite the fact that the number of AM
and FM commercial stations in the United States is approximately equal.

     Radio  is  considered  an  efficient,   cost-effective  means  of  reaching
specifically identified demographic groups. Stations are typically classified by
their on-air format, such as country, adult contemporary,  oldies and news/talk.
A  station's  format  and style of  presentation  enable  it to  target  certain
demographics.  By  capturing  a  specific  share of a market's  radio  listening
audience, with particular concentration in a targeted demographic,  a station is
able to market its broadcasting time to advertisers  seeking to reach a specific
audience.  Advertisers and stations utilize data published by audience measuring
services,  such as  Arbitron,  to  estimate  how many people  within  particular
geographical markets and demographics listen to specific stations.

     The number of  advertisements  that can be broadcast  without  jeopardizing
listening levels (and the resulting ratings) is limited in part by the format of
a particular station and the local competitive envi-


                                      S-30

<PAGE>



ronment.  Although the number of  advertisements  broadcast  during a given time
period may vary,  the total number of  advertisements  broadcast on a particular
station generally does not vary significantly from year to year.

     A  station's  local  sales staff  generates  the  majority of its local and
regional  advertising  sales through direct  solicitations of local  advertising
agencies and  businesses.  To generate  national  advertising  sales,  a station
usually will engage a firm that  specializes  in  soliciting  radio  advertising
sales on a national level.  National sales  representatives  obtain  advertising
principally from  advertising  agencies located outside the station's market and
receive commissions based on the revenue from the advertising obtained.

     Information  regarding  competition in the radio broadcast  industry is set
forth under "Business of Sinclair -- Competition."






                                      S-31

<PAGE>



                              BUSINESS OF SINCLAIR

     The Company is a diversified  broadcasting  company that  currently owns or
programs  pursuant to LMAs 35 television  stations and, upon consummation of all
pending  acquisitions and dispositions,  will own or program pursuant to LMAs 56
television  stations.  The Company  owns or  programs  pursuant to LMAs 52 radio
stations and upon consummation of all pending acquisitions and dispositions, the
Company will own or program pursuant to LMAs 51 radio stations. The Company also
has options to acquire two additional radio stations.  The Company believes that
upon completion of all pending  acquisitions  and dispositions it will be one of
the top 10 radio groups in the United States,  when measured by the total number
of radio stations owned or programmed pursuant to LMAs.

     The 35  television  stations the Company owns or programs  pursuant to LMAs
are located in 24 geographically diverse markets, with 23 of the stations in the
top 51 television  DMAs in the United States.  Upon  consummation of all pending
acquisitions  and  dispositions,  the  Company  will own or  program  television
stations in 37  geographically  diverse markets (with 30 of such stations in the
top 51 DMAs) and will reach approximately 22.5% of the television  households in
the United States. The Company currently owns or programs 11 stations affiliated
with Fox, 10 with WB, four with ABC,  two with NBC,  two with UPN,  and one with
CBS. Five stations  operate as  independents.  Upon  consummation of all pending
acquisitions  and  dispositions  and the  transfer of  affiliations  pursuant to
existing agreements, 23 of the Company's owned or programmed television stations
will be Fox affiliates, 11 will be WB affiliates,  seven will be UPN affiliates,
five will be ABC  affiliates,  three will be NBC  affiliates,  one will be a CBS
affiliate and six will be operated as  independents.  Upon  consummation  of all
pending acquisitions and dispositions and transfers of affiliations  pursuant to
existing  agreements,  the Company will own or program more stations  affiliated
with Fox than any other broadcaster.

     The Company's radio station group is geographically  diverse with a variety
of programming  formats including  country,  urban,  news/talk/sports,  rock and
adult contemporary. Of the 52 stations owned or provided programming services by
the Company, 19 broadcast on the AM band and 33 on the FM band. The Company owns
between  three  and eight  stations  in all but one of the 12 radio  markets  it
serves.

     The Company has undergone rapid and  significant  growth over the course of
the last seven  years.  Since  1991,  the Company  has  increased  the number of
stations  it owns or  provides  programming  services  to from three  television
stations to 35 television stations and 52 radio stations. From 1991 to 1997, net
broadcast  revenues and Adjusted EBITDA (as defined herein) increased from $39.7
million  to  $471.2   million,   and  from  $15.5  million  to  $229.0  million,
respectively.  Pro forma for pending  acquisitions  and  dispositions  described
below  (except the  Montecito  Acquisition,  the Lakeland  Acquisition,  and the
execution of an LMA with respect to WSYX-TV), net broadcast revenue and Adjusted
EBITDA would have been $715.1 million and $345.7 million, respectively.

     The  Company  is a  Maryland  corporation  formed  in 1986.  The  Company's
principal  offices are  located at 2000 West 41st  Street,  Baltimore,  Maryland
21211, and its telephone number is (410) 467-5005.


                                      S-32

<PAGE>



TELEVISION BROADCASTING

     The Company owns and  operates,  provides  programming  services to, or has
agreed to acquire the following television stations:

<TABLE>
<CAPTION>
                                                                                                NUMBER OF                           
                                                                                               COMMERCIAL                EXPIRATION 
                                  MARKET                                                       STATIONS IN    STATION     DATE OF   
             MARKET              RANK(A)   STATIONS    STATUS(B)    CHANNEL    AFFILIATION   THE MARKET (C)   RANK(D)   FCC LICENSE 
- ------------------------------- --------- ---------- ------------- ---------  ------------- ---------------- --------- -------------
<S>                             <C>       <C>        <C>           <C>        <C>           <C>              <C>       <C>          
Minneapolis/St. Paul,                                                                                                               
 Minnesota ....................    14     KLGT         Pending         23           WB             6            6        4/1/98 (f) 
                                                                                                                                    
Pittsburgh, Pennsylvania ......    19     WPGH           O&O           53          FOX             6            4       8/1/99      
                                          WCWB (w)       LMA           22           WB                          5       8/1/99      
                                                                                                                                    
Sacramento, California ........    20     KOVR           O&O           13          CBS             7            3      12/1/98      
                                                                                                                                    
St. Louis, Missouri ...........    21     KDNL           O&O           30          ABC             6            5       2/1/06      
                                                                                                                                    
Baltimore, Maryland ...........    23     WBFF           O&O           45          FOX             5            4      10/1/04      
                                          WNUV           LMA           54           WB                          5      10/1/04      
                                                                                                                                    
Indianapolis, Indiana .........    25     WTTV         LMA (e)          4       IND (h)(u)         8            5       8/1/05      
                                          WTTK        LMA (e)(g)       29        IND (h)                        5       8/1/05      
Raleigh/Durham,                                                                                                                     
 North Carolina ...............    29     WLFL           O&O           22          FOX             7            4      12/1/04      
                                          WRDC           LMA           28          UPN                          5      12/1/04      
                                                                                                                                    
Cincinnati, Ohio ..............    30     WSTR           O&O           64           WB             5            5      10/1/05      
                                                                                                                                    
Milwaukee, Wisconsin ..........    31     WCGV           O&O           24          IND             6            5       12/1/97 (f) 
                                          WVTV           LMA           18           WB                          6      12/1/05      
                                                                                                                                    
Kansas City, Missouri .........    32     KSMO           O&O           62       IND (h)(v)         8            5       2/1/06      
                                                                                                                                    
Nashville, Tennessee ..........    33     WZTV       Pending (q)       17          FOX             6            4       8/1/05      
                                          WUXP       Pending (r)       30          UPN                          5       8/1/05      
                                                                                                                                    
Columbus, Ohio ................    34     WTTE           O&O           28          FOX             5            4      10/1/05      
                                                                                                                                    
Asheville, North Carolina                                                                                                           
 and Greenville/                                                                                                                    
 Spartanburg/ Anderson,                                                                                                             
 South Carolina ...............    35     WFBC           LMA           40         IND (h)          6            5      12/1/04      
                                          WLOS           O&O           13          ABC             6            3      12/1/04      
                                                                                                                                    
San Antonio, Texas ............    38     KABB           O&O           29          FOX             7            4       8/1/98      
                                          KRRT           LMA           35           WB                          6       8/1/98      
                                                                                                                                    
Norfolk, Virginia .............    39     WTVZ           O&O           33          FOX             6            4      10/1/04      
                                                                                                                                    
Buffalo, New York .............    40     WUTV       Pending (q)       29          FOX             5            4       6/1/99      
                                                                                                                                    
Oklahoma City, Oklahoma            44     KOCB           O&O           34           WB             5            5        6/1/98 (f) 
                                          KOKH       Pending (r)       25          FOX                          4        6/1/98 (f) 
                                                                                                                                    
Greensboro/Winston-                                                                                                                 
 Salem/High Point,                                                                                                                  
 North Carolina ...............    46     WXLV       Pending (q)       45          ABC             7            4      12/1/04      
                                          WUPN       Pending (r)       48          UPN                          5      12/1/04      
                                                                                                                                    
Birmingham, Alabama ...........    51     WTTO         O&O (m)         21           WB             6            5       4/1/05      
                                          WABM           LMA           68        IND (h)                        6       4/1/05      
                                                                                                                                    
Dayton, Ohio ..................    53     WKEF       Pending (n)       22          NBC             4            3      10/1/05      
                                          WRGT       Pending (r)       45          FOX                          4      10/1/05      
Charleston/Huntington,                                                                                                              
 West Virginia ................    57     WCHS           O&O            8          ABC             4            3      10/1/04      
                                          WVAH       Pending (r)       11          FOX                          4      10/1/04      
                                                                                                                                    
Richmond, Virginia ............    59     WRLH       Pending (q)       35          FOX             5            4      10/1/04      
                                                                                                                                    
Las Vegas, Nevada .............    61     KUPN           O&O           21           WB             8            5      10/1/98      
                                          KFBT       Pending (s)                                                8      10/1/98      
                                                                                                                                    
Mobile, Alabama and                                                                                                                 
 Pensacola, Florida ...........    62     WEAR           O&O            3          ABC             6            2      2/01/05      
                                          WFGX           LMA           35           WB                          6      2/01/05      
Flint/Saginaw/Bay City,                                                                                                             
 Michigan .....................    63     WSMH           O&O           66          FOX             4            4      10/1/05      
</TABLE>

                                      S-33

<PAGE>

<TABLE>
<CAPTION>

                                                                                               NUMBER OF                            
                                                                                              COMMERCIAL                 EXPIRATION 
                                MARKET                                                        STATIONS IN    STATION      DATE OF   
            MARKET            RANK(A)    STATIONS     STATUS(B)   CHANNEL     AFFILIATION  THE MARKET (C)   RANK(D)   FCC LICENSE   
- ----------------------------- --------- ---------- -------------- ---------  ------------- ---------------- --------- --------------
<S>                           <C>       <C>        <C>            <C>        <C>           <C>              <C>       <C>           
Lexington, Kentucky .........     67    WDKY            O&O           56          FOX              5            4        8/1/05     
                                                                                                                                    
Des Moines, Iowa ............     69    KDSM            O&O           17          FOX              4            4        2/1/06     
                                                                                                                                    
Syracuse, New York ..........     72    WSYT        Pending (n)       68          FOX              5            4        6/1/99     
                                        WNYS        Pending (o)       43          UPN                           5        6/1/99     
                                                                                                                                    
Rochester, New York .........     75    WUHF        Pending (q)       31          FOX              4            4        6/1/99     
                                                                                                                                    
Paducah, Kentucky and Cape                                                                                                          
 Girardeau, Missouri ........     79    KBSI        Pending (n)       23          FOX              5            4        2/1/06     
                                        WDKA        Pending (o)       49          UPN                           5              (t)  
                                                                                  
Madison, Wisconsin ..........     84    WMSN        Pending (q)       47          FOX              4            4       12/1/05     
                                                                                                                                    
Burlington, Vermont and                                                                                                             
 Plattsburgh, New York ......     91    WPTZ          O&O (i)          5          NBC              5            2        6/1/99     
                                        WNNE        O&O (i)(k)        31          NBC                           4        4/1/99     
                                        WFFF          LMA (j)         44          FOX                            (l)           (l)  
Tri-Cities, Tennessee/                                                                                                              
 Virginia ...................     93    WEMT        Pending (n)       39          FOX              5            4        8/1/05     
                                                                                                                                    
Tyler/Longview, Texas .......    107    KETK        Pending (n)       56          NBC              3            2        8/1/98     
                                        KLSB       Pending  (o)       19          NBC                            (p)     8/1/98     
                                                                                                                                    
Peoria/Bloomington,                                                                                                                 
 Illinois ...................    110    WYZZ            O&O           43          FOX              4            4       12/1/05     
                                                                                                                                    
Charleston, South Carolina...    117    WMMP        Pending (n)       36          UPN              5            5       12/1/04     
                                        WTAT        Pending (r)       24          FOX                           4       12/1/04     
                                                                                                                                    
Utica, New York .............    169    WFXV        Pending (q)       33          FOX              4            3        6/1/99     
                                        WPNY        Pending (q)       11          UPN                           4      6/1/98 (f)   
                                                                                                                                    
Tuscaloosa, Alabama .........    187    WDBB          LMA (m)         17           WB              2            2        4/1/05     

</TABLE>

- ----------
(a)  Rankings  are based on the relative  size of a station's  DMA among the 211
     generally recognized DMAs in the United States as estimated by Nielsen.

(b)  "O&O" refers to stations owned and operated by the Company, "LMA" refers to
     stations to which the Company provides  programming services pursuant to an
     LMA and "Pending" refers to stations the Company has agreed to acquire. See
     "-- 1997 Acquisitions."

(c)  Represents  the  number of  television  stations  designated  by Nielsen as
     "local" to the DMA, excluding public television stations and stations which
     do not meet the minimum  Nielsen  reporting  standards  (weekly  cumulative
     audience of at least 2.5%) for the Sunday-Saturday,  6:00 a.m. to 2:00 a.m.
     time period.

(d)  The rank of each  station  in its market is based  upon the  November  1997
     Nielsen estimates of the percentage of persons tuned to each station in the
     market from 6:00 a.m. to 2:00 a.m., Sunday-Saturday.

(e)  Non-License  Assets  acquired from River City  Broadcasting,  L.P.  ("River
     City") and option  exercised to acquire License  Assets.  Will become owned
     and operated upon FCC approval of transfer of License Assets and closing of
     acquisition of License Assets.

(f)  License renewal application pending.

(g)  WTTK  currently  simulcasts  all of the  programming  aired on WTTV and the
     station rank applies to the combined viewership of these stations.

(h)  "IND" or "Independent"  refers to a station that is not affiliated with any
     of ABC, CBS, NBC, Fox, WB or UPN.

(i)  The Company has agreed to sell this station to a third party.

(j)  The Company has agreed to assign its right to program  this  station to the
     third party to whom the Company has agreed to sell WPTZ and WNNE.

(k)  WNNE currently simulcasts the programming broadcast on WPTZ.

(l)  This station began broadcast  operations in August 1997 pursuant to program
     test  authority  and does not yet have a license.  This station has not yet
     established a rank.

(m)  WDBB simulcasts the programming broadcast on WTTO.

(n)  This  station  will  be  owned  upon  the   completion  of  the  Max  Media
     Acquisition.

(o)  The Company  will  provide  programming  services to this  station upon the
     completion of the Max Media Acquisition.

(p)  KLSB simulcasts the programming broadcast of KETK.

(q)  This station will be owned upon the completion of the Sullivan Acquisition.

                                      S-34

<PAGE>



(r)  The Company anticipates that it will provide  programming  services to this
     station upon the completion of the Sullivan Acquisition.

(s)  The Company has entered into an agreement  to provide  programming  to this
     station  effective  upon  termination  of the HSR Act waiting  period.  The
     Company  has also  entered  into an  agreement  to acquire  this  station's
     licensee.

(t)  This  station  has begun  broadcast  operations  pursuant  to program  test
     authority and does not yet have a license.

(u)  WTTV will become an affiliate of WB effective April 6, 1998.

(v)  KSMO will become an affiliate of WB effective March 30, 1998.

(w)  WCWB was formerly known as WPTT.

Operating Strategy

     The  Company's  television  operating  strategy  includes the following key
elements:

Attracting Viewership
- ---------------------

     The  Company  seeks to attract  viewership  and expand its  audience  share
through selective, high-quality programming.

     Popular  Programming.  The Company  believes  that an  important  factor in
attracting  viewership to its stations is their network  affiliations  with Fox,
WB, ABC,  NBC,  CBS and UPN.  These  affiliations  enable the Company to attract
viewers by virtue of the  quality  first-run  original  programming  provided by
these networks and the networks' promotion of such programming. The Company also
seeks to obtain, at attractive prices,  popular  syndicated  programming that is
complementary  to  the  station's  network  affiliation.   Examples  of  popular
syndicated  programming obtained by the Company for broadcast on its Fox, WB and
UPN affiliates and  independent  stations are "Mad About You,"  "Frasier,"  "The
Simpsons,"   "Home   Improvement"   and   "Seinfeld."  In  addition  to  network
programming,  the Company's ABC and CBS affiliates broadcast news magazine, talk
show, and game show  programming such as "Hard Copy,"  "Entertainment  Tonight,"
"Regis and Kathie Lee," "Wheel of Fortune" and "Jeopardy."

     Children's  Programming.  The  Company  seeks to be a leader in  children's
programming in each of its respective DMAs. The Company's nationally  recognized
"Kids  Club" was the  forerunner  and model for the Fox  network-wide  marketing
efforts promoting  children's  programming.  Sinclair carries the Fox Children's
Network  ("FCN") and WB and UPN  children's  programming,  all of which  include
significant  amounts  of  animated  programming  throughout  the week.  In those
markets  where the Company  owns or programs  ABC,  NBC or CBS  affiliates,  the
Company  broadcasts those networks'  animated  programming  during weekends.  In
addition to this animated  programming,  the Company  broadcasts  other forms of
children's programming, which may be produced by the Company or by an affiliated
network or supplied by a syndicated programmer.

     Counter-Programming. The Company's programming strategy on its Fox, WB, UPN
and independent stations also includes  "counter-programming," which consists of
broadcasting programs that are alternatives to the types of programs being shown
concurrently  on  competing  stations.  This  strategy  is  designed  to attract
additional  audience  share in  demographic  groups  not  served  by  concurrent
programming on competing  stations.  The Company believes that implementation of
this strategy enables its stations to achieve competitive rankings in households
in the 18-34,  18-49 and 25-54  demographics  and to offer greater  diversity of
programming in each of its DMAs.

     Local News. The Company  believes that the production and  broadcasting  of
local news can be an important link to the community and an aid to the station's
efforts to expand its  viewership.  In  addition,  local  news  programming  can
provide access to advertising  sources targeted  specifically to local news. The
Company carefully assesses the anticipated benefits and costs of producing local
news prior to introduction at a Company station because a significant investment
in capital equipment is required and substantial operating expenses are incurred
in  introducing,  developing and producing local news  programming.  The Company
currently provides local news programming at WBFF and WNUV in Baltimore, WLFL in
Raleigh/Durham, KDNL in St. Louis, KABB in San Antonio, KOVR in Sacramento, WPGH
in  Pittsburgh  and WLOS in Asheville and  Greenville/Spartanburg/Anderson.  The
Company also broadcasts  news programs on WDKY in Lexington,  which are produced
in part by the Company and in part through the purchase of  production  services
from an independent third party, and on WTTV in Indianapolis, which are produced
by a third party in exchange for a limited number of advertising spots.


                                      S-35

<PAGE>



River City provides the Company certain  services with respect to the production
of news  programming  and on air  talent  on WTTE in  Columbus.  Pursuant  to an
agreement, River City provides these services to the Company in return for a fee
equal to  approximately  $416,000 per year. The possible  introduction  of local
news at the other  Company  stations is  reviewed  periodically.  The  Company's
policy is to institute local news  programming at a specific station only if the
expected  benefits of local news  programming  at the  station  are  believed to
exceed the associated costs after an appropriate start-up period.

     Popular  Sporting  Events.  The  Company  attempts  to capture a portion of
advertising  dollars  designated to sports  programming  in selected  DMAs.  The
Company's WB, UPN and independent  stations generally face fewer restrictions on
broadcasting  live local  sporting  events  than do their  competitors  that are
affiliates of the major networks and Fox since  affiliates of the major networks
and Fox are subject to prohibitions  against preemptions of network programming.
The Company has been able to acquire the local  television  broadcast rights for
certain sporting events,  including NBA basketball,  Major League Baseball,  NFL
football, NHL hockey, ACC basketball,  Big Ten football and basketball,  and SEC
football.  The  Company  seeks to  expand  its  sports  broadcasting  in DMAs as
profitable  opportunities  arise. In addition,  the Company's  stations that are
affiliated  with Fox, NBC, ABC and CBS broadcast  certain Major League  Baseball
games, NFL football games and NHL hockey games as well as the Olympics and other
popular sporting events.

Innovative Local Sales and Marketing
- ------------------------------------

     The  Company  believes  that it is able to attract new  advertisers  to its
stations and increase its share of existing  customers'  advertising  budgets by
creating a sense of partnership  with those  advertisers.  The Company  develops
such relationships by training its sales forces to offer new marketing ideas and
campaigns to  advertisers.  These  campaigns  often involve the  sponsorship  by
advertisers of local  promotional  events that capitalize on the station's local
identity  and  programming  franchises.  For example,  several of the  Company's
stations  stage local "Kids Fairs" which allow station  advertisers to reinforce
their on-air  advertising with their target  audience.  Through its strong local
sales and marketing  focus,  the Company seeks to capture an increasing share of
its revenues from local  sources,  which are generally more stable than national
advertising.

Control of Operating and Programming Costs
- ------------------------------------------

     By employing a disciplined approach to managing programming acquisition and
other  costs,  the Company has been able to achieve  operating  margins that the
Company believes are among the highest in the television broadcast industry. The
Company has sought and will continue to seek to acquire quality  programming for
prices  at or  below  prices  paid in the  past.  As an  owner  or  provider  of
programming  services to a substantial number of television  stations throughout
the country,  the Company believes that it is able to negotiate  favorable terms
for the acquisition of programming.  Moreover, the Company emphasizes control of
each of its stations'  programming and operating costs through  program-specific
profit  analysis,  detailed  budgeting,  tight control over staffing  levels and
detailed long-term planning models.

Attract and Retain High Quality Management
- ------------------------------------------

     The  Company  believes  that much of its  success is due to its  ability to
attract and retain highly skilled and motivated managers,  both at the corporate
and local station  levels.  A portion of the  compensation  provided to regional
managers,  general managers,  sales managers and other station managers is based
on their  achieving  certain  operating  results.  The Company also provides its
corporate and station managers with deferred compensation plans offering options
to acquire Class A Common Stock.

Community Involvement
- ---------------------

     Each of the Company's  stations actively  participates in various community
activities and offers many community services.  The Company's activities include
broadcasting  programming  of local  interest and  sponsorship  of community and
charitable  events.  The Company also encourages its station employees to become
active members of their communities and to promote  involvement in community and
charitable  affairs.  The Company believes that active community  involvement by
its stations  provides its stations with increased  exposure in their respective
DMAs and ultimately increases viewership and advertising support.


                                      S-36

<PAGE>



Establish LMAs
- --------------

     The Company  believes  that it can attain  significant  growth in operating
cash flow through the utilization of LMAs. By expanding its presence in a market
in which it owns a station,  the Company can  improve its  competitive  position
with respect to a  demographic  sector.  In addition,  by providing  programming
services to an  additional  station in a market,  the Company is able to realize
significant economies of scale in marketing,  programming,  overhead and capital
expenditures.  After giving effect to all pending acquisitions and dispositions,
the  Company  will  provide  programming  services  pursuant  to  an  LMA  to an
additional  station in 18 of the 37 television markets in which the Company will
own or program a station.

Programming and Affiliations

     The Company  continually  reviews its existing  programming  inventory  and
seeks to purchase the most  profitable and  cost-effective  syndicated  programs
available  for each time period.  In  developing  its  selection  of  syndicated
programming, the Company balances the cost of available syndicated programs with
their  potential to increase  advertising  revenue and the risk of their reduced
popularity  during  the  term of the  program  contract.  The  Company  seeks to
purchase only those programs with  contractual  periods that permit  programming
flexibility  and which  complement  a station's  overall  programming  strategy.
Programs  that can  perform  successfully  in more than one time period are more
attractive  due to the long lead time and  multi-year  commitments  inherent  in
program purchasing.

     Of the 35 stations owned or provided  programming  services by the Company,
11 stations are Fox affiliates, 10 stations are WB affiliates, four stations are
ABC  affiliates,   two  stations  are  NBC  affiliates,  two  stations  are  UPN
affiliates,  and one  station  is a CBS  affiliate.  The  networks  produce  and
distribute  programming  in exchange for each  station's  commitment  to air the
programming at specified times and for commercial  announcement  time during the
programming.  In addition,  networks other than Fox and UPN pay each  affiliated
station a fee for each network-sponsored program broadcast by the stations.

     On August 21, 1996,  the Company  entered  into an agreement  with Fox (the
"Fox  Agreement")  which,  among other  things,  provides  that the  affiliation
agreements between Fox and eight stations owned or provided programming services
by the Company  (except as noted below)  would be amended to have new  five-year
terms commencing on the date of the Fox Agreement.  Fox has the option to extend
the affiliation agreements for additional five-year terms and must extend all of
the  affiliation  agreements if it extends any (except that Fox may  selectively
renew  affiliation  agreements  if any  station  has  breached  its  affiliation
agreement). The Fox Agreement also provides that the Company will have the right
to  purchase,  for fair  market  value,  any  station  Fox  acquires in a market
currently  served by a  Company-owned  Fox  affiliate  (other than the  Norfolk,
Virginia  and  Raleigh/Durham,  North  Carolina  markets) if Fox  determines  to
terminate the  affiliation  agreement with the Company's  station in that market
and operate the station  acquired by Fox as a Fox  affiliate.  The Fox Agreement
confirmed  that the  affiliation  agreements  for WTVZ-TV  (Norfolk) and WLFL-TV
(Raleigh/Durham)  will  terminate on August 31,  1998.  The Fox  Agreement  also
includes  provisions  limiting  the  ability  of  the  Company  to  preempt  Fox
programming  except  where it has  existing  programming  conflicts or where the
Company preempts to serve a public purpose.

     On July 4, 1997,  the Company  entered into the WB  Agreement,  pursuant to
which  the  Company  agreed  that  certain  stations  affiliated  with UPN would
terminate their affiliations with UPN at the end of the current affiliation term
in January 1998, and would enter into  affiliation  agreements with WB effective
as of that date.  With respect to the  following  stations,  the Company did not
renew their  affiliation  agreements with UPN when their  agreements  expired on
January  15,  1998:  WCWB-TV,  Pittsburgh,   Pennsylvania,  WNUV-TV,  Baltimore,
Maryland,  WSTR-TV,  Cincinnati,  Ohio, KRRT-TV,  San Antonio,  Texas,  KOCB-TV,
Oklahoma City, Oklahoma,  KSMO-TV,  Kansas City,  Missouri,  KUPN-TV, Las Vegas,
Nevada,  WCGV-TV,  Milwaukee,   Wisconsin,  and  WABM-TV,  Birmingham,  Alabama.
Additionally,   the  Company  cancelled  its  UPN  affiliation   agreement  with
WTTV-TV/WTTK-TV,  Indianapolis,  Indiana. These stations (other than WCGV-TV and
WABM-TV, which will either operate as independents or enter into new affiliation
agreements  with  WB or  another  network)  entered  into  ten-year  affiliation
agreements  with WB which  became  effective  on January  16,  1998  (other than
WTTV-TV/


                                      S-37

<PAGE>



WTTK-TV,  with respect to which the  affiliation  agreement is expected to begin
April 6, 1998 and KSMO-TV,  with respect to which the  affiliation  agreement is
expected  to  begin  March  30,  1998).  Pursuant  to the WB  Agreement,  the WB
affiliation   agreements  of  WVTV-TV,   Milwaukee,   Wisconsin,   and  WTTO-TV,
Birmingham,  Alabama  (whose  programming  is simulcast on WDBB-TV,  Tuscaloosa,
Alabama),  have been extended to January 16, 2008.  In addition,  WFBC-TV in the
Asheville,  North Carolina and  Greenville/Spartanburg/Anderson,  South Carolina
market will  become  affiliated  with WB on  November 1, 1999 when WB's  current
affiliation  with  another  station in that market  expires.  WTVZ-TV,  Norfolk,
Virginia and WLFL-TV, Raleigh/Durham North Carolina, will become affiliated with
WB when their affiliations with Fox expire. These Fox affiliations are scheduled
to expire on August 31, 1998.

     Under the terms of the WB  Agreement,  WB has agreed to pay the Company $64
million in aggregate amount in monthly installments during the first eight years
commencing on January 16, 1998 in consideration for the Company's  entering into
affiliation  agreements  with WB. In  addition,  WB will be  obligated to pay an
additional $10 million  aggregate amount in monthly  installments in each of the
following two years provided that WB is in the business of supplying programming
as a television network during each of those years.

     The affiliation  agreements relating to stations that have been acquired by
the Company are  terminable  by the network upon  transfer to the Company of the
License  Assets  of the  station.  The  Company  does not seek  consents  of the
affected  network to the  transfer  of  License  Assets in  connection  with its
acquisitions.  As of the date of this  Prospectus  Supplement,  no  network  has
terminated an affiliation  agreement following transfer of License Assets to the
Company.

RADIO BROADCASTING

     The  following  table sets forth  certain  information  regarding the radio
stations (i) owned and/or  operated by the Company or (ii) which the Company has
an option or has agreed to acquire:

<TABLE>
<CAPTION>

                                RANKING OF                                              STATION RANK   EXPIRATION
          GEOGRAPHIC            STATION'S                                   PRIMARY      IN PRIMARY       DATE
            MARKET              MARKET BY           PROGRAMMING           DEMOGRAPHIC    DEMOGRAPHIC     OF FCC
      SERVED/STATION (A)       REVENUE (B)             FORMAT             TARGET (C)     TARGET (D)     LICENSE
- ----------------------------- ------------- --------------------------- -------------- -------------- -----------
<S>                           <C>           <C>                         <C>            <C>            <C>
Los Angeles, California .....        1
  KBLA-AM(e)                                Korean                           N/A            N/A        12/1/05
St. Louis, Missouri .........       18
  KPNT-FM                                   Alternative Rock            Adults 18-34         2          2/1/05
  WVRV-FM                                   Modern Adult Contemporary   Adults 18-34         7         12/1/04
  WRTH-AM                                   Adult Standards             Adults 25-54        23          2/1/05
  WIL-FM                                    Country                     Adults 25-54         1          2/1/05
  KIHT-FM                                   70s Rock                    Adults 25-54         9          2/1/05
Portland, Oregon ............       22
  KKSN-AM (h)                               Adult Standards             Adults 25-54        22          2/1/06
  KKSN-FM (h)(u)                            60s Oldies                  Adults 25-54         1          2/1/06
  KKRH-FM (h)(u)                            70s Rock                    Adults 25-54         9          2/1/06
Kansas City, Missouri .......       29
  KCAZ-AM (e)(t)                            Childrens                        N/A            N/A         6/1/05
  KCFX-FM                                   70s Rock                    Adults 25-54         2          2/1/05
  KQRC-FM                                   Active Rock                 Adults 18-34         2          6/1/05
  KCIY-FM                                   Smooth Jazz                 Adults 25-54         9          2/1/05
  KXTR-FM                                   Classical                   Adults 25-54        13          2/1/05
Milwaukee, Wisconsin ........       32
  WEMP-AM                                   60s Oldies                  Adults 25-54        24          12/1/04
  WMYX-FM                                   Adult Contemporary          Adults 25-54         6          12/1/04
  WAMG-FM                                   Rhythmic                    Adults 25-54        11          12/1/04
Nashville, Tennessee ........       34
  WLAC-FM (h)                               Adult Contemporary          Women 25-54          8          8/1/04
  WJZC-FM (h)                               Smooth Jazz                 Women 25-54          8          8/1/04
  WLAC-AM (h)                               News/Talk/Sports            Adults 35-64         8          8/1/04
</TABLE>


                                      S-38

<PAGE>

<TABLE>
<CAPTION>

                                  RANKING OF                                             STATION RANK   EXPIRATION
           GEOGRAPHIC             STATION'S                                  PRIMARY      IN PRIMARY       DATE
             MARKET               MARKET BY           PROGRAMMING          DEMOGRAPHIC    DEMOGRAPHIC     OF FCC
       SERVED/STATION (A)       REVENUE (B)             FORMAT             TARGET (C)     TARGET (D)      LICENSE
- ------------------------------- ------------- -------------------------- -------------- -------------- ------------
<S>                             <C>           <C>                        <C>            <C>            <C>
New Orleans, Louisiana(r) .....       38
  WLMG-FM                                     Adult Contemporary         Women 25-54          3          6/1/04
  KMEZ-FM                                     Urban Oldies               Women 25-54         12          6/1/04
  WWL-AM                                      News/Talk/Sports           Adults 35-64         2          6/1/04
  WSMB-AM                                     Talk/Sports                Adults 35-64        17          6/1/04
  WBYU-AM (g)                                 Adult Standards            Adults 25-54        16          6/1/04
  WEZB-FM (g)(i)                              Adult Contemporary         Adults 25-54         9          6/1/04
  WRNO-FM (g)                                 70s Rock                   Adults 25-54         7          6/1/04
  WLTS-FM(p)                                  Adult Contemporary         Women 25-54          5          6/1/04
  WTKL-FM(p)                                  Oldies                     Adults 25-54         5          6/1/04
Memphis, Tennessee ............       40
  WRVR-FM                                     Soft Adult Contemporary    Women 25-54          1          8/1/04
  WJCE-AM                                     Urban Oldies               Women 25-54         19          8/1/04
  WOGY-FM                                     Country                    Adults 25-54         9          8/1/04
Norfolk, Virginia(r) ..........       41
  WGH-AM                                      Sports Talk Country        Adults 25-54        18          10/1/03
  WGH-FM                                      Country                    Adults 25-54         3          10/1/03
  WVCL-FM (j)                                 60s Oldies                 Adults 25-54         9          10/1/03
  WFOG-FM (o)                                 Soft Adult Contemporary    Women 25-54          4          10/1/03
  WPTE-FM (o)                                 Adult Contemporary         Adults 18-34         3          10/1/03
  WWDE-FM (o)                                 Adult Contemporary         Women 25-54          4          10/1/03
  WNVZ-FM (o)                                 Contemporary Hit Radio     Women 18-49          2          10/1/03
Buffalo, New York .............       42
  WMJQ-FM                                     Adult Contemporary         Women 25-54          3          6/1/98
  WKSE-FM                                     Contemporary Hit Radio     Women 18-49          2          6/1/98
  WBEN-AM                                     News/Talk/Sports           Adults 35-64         3          6/1/98
  WWKB-AM                                     Country                    Adults 35-64        18          6/1/98
  WGR-AM                                      Sports                     Adults 25-54        10          6/1/98
  WWWS-AM                                     Urban Oldies               Adults 25-54        14          6/1/98
Greensboro/Winston
  Salem/High Point,
   North Carolina .............       52
   WMQX-FM (o)                                Oldies                     Adults 25-54         5          12/1/03
   WQMG-FM (o)                                Urban Adult Contemporary   Adults 25-54         4          12/1/03
   WJMH-FM (o)                                Urban                      Adults 18-34         1          12/1/03
   WQMG-AM (o)                                Gospel                     Adults 35-64         9          12/1/03
Rochester, New York ...........       53
  WBBF-AM (h)                                 Adult Standards            Adults 25-54        13          6/1/98
  WBEE-FM (h)                                 Country                    Adults 25-54         1          6/1/98
  WKLX-FM (h)                                 60s Oldies                 Adults 25-54         6          6/1/98
  WQRV-FM (h)                                 Classic Hits               Adults 25-54        12          6/1/98
Asheville, North Carolina
 Greenville/Spartanburg,
  South Carolina ..............       60
  WFBC-FM(k)                                  Contemporary Hit Radio     Women 18-49          2          12/1/03
  WORD-AM (k)                                 News/Talk                  Adults 35-64         8          12/1/03
  WYRD-AM (k)                                 News/Talk                  Adults 35-64        14          12/1/03
  WSPA-AM (k)                                 Full Service/Talk          Adults 35-64        21          12/1/03
  WSPA-FM (k)                                 Soft Adult Contemporary    Women 25-54          1          12/1/03
  WOLI-FM (k)                                 Oldies                     Adults 25-54        12          12/1/03
  WOLT-FM (k)                                 Oldies                     Adults 25-54        16          12/1/03
</TABLE>


                                      S-39

<PAGE>

<TABLE>
<CAPTION>

                             RANKING OF                                                 STATION RANK     EXPIRATION
       GEOGRAPHIC            STATION'S                                    PRIMARY        IN PRIMARY         DATE
         MARKET              MARKET BY            PROGRAMMING           DEMOGRAPHIC      DEMOGRAPHIC       OF FCC
   SERVED/STATION (A)       REVENUE (B)             FORMAT              TARGET (C)       TARGET (D)        LICENSE
- ------------------------   -------------   ------------------------   --------------   --------------   ------------
<S>                        <C>             <C>                        <C>              <C>              <C>
Wilkes-Barre/Scranton,
 Pennsylvania ..........        68
  WKRZ-FM (l)                              Contemporary Hit Radio     Adults 18-49           1            8/1/98
  WGGY-FM                                  Country                    Adults 25-54           3            8/1/98
  WGGI-FM(q)                               Country                    Adults 25-54          21            8/1/98
  WILK-AM (m)                              News/Talk/Sports           Adults 35-64           5            8/1/98
  WGBI-AM (m)                              News/Talk/Sports           Adults 35-64          35            8/1/98
  WWSH-FM (n)                              Soft Hits                  Women 25-54           23            8/1/98
  WILP-AM (m)                              News/Talk/Sports           Adults 35-64          40            8/1/98
  WWFH-FM (n)                              Soft Hits                  Women 25-54           12            8/1/98
  WKRF-FM (l)                              Contemporary Hit Radio     Adults 18-49          30            8/1/98
  WILT-AM(m)(s)                            News/Talk/Sports           Adults 35-64          40            8/1/98
</TABLE>

- ----------
(a)  Actual city of license may differ from the geographic market served.

(b)  Ranking of the principal  radio market served by the station among all U.S.
     radio markets by 1996 aggregate gross radio broadcast  revenue according to
     Duncan's Radio Market Guide -- 1997 Edition.

(c)  Due to variations that may exist within  programming  formats,  the primary
     demographic  target of  stations  with the same  programming  format may be
     different.

(d)  All information  concerning ratings and audience  listening  information is
     derived from the Fall 1997  Arbitron  Metro Area Ratings  Survey (the "Fall
     1997  Arbitron").  Arbitron is the generally  accepted  industry source for
     statistical  information  concerning audience ratings. Due to the nature of
     listener  surveys,  other  radio  ratings  services  may  report  different
     rankings;  however,  the Company  does not believe  that any radio  ratings
     service  other than  Arbitron is accorded  significant  weight in the radio
     broadcast  industry.  "Station Rank in Primary  Demographic  Target" is the
     ranking of the  station  among all radio  stations  in its market  that are
     ranked  in its  target  demographic  group  and is based  on the  station's
     average persons share in the primary  demographic  target in the applicable
     Metro Survey Area. Source:  Average Quarter Hour Estimates,  Monday through
     Sunday, 6:00 a.m. to midnight, Fall 1997 Arbitron.

(e)  Programming  is  provided to this  station by a third party  pursuant to an
     LMA.

(f)  License renewal application pending.

(g)  The  Company  has the right to acquire  the  assets of this  station in the
     Heritage Acquisition, subject to FCC approval, and has an agreement to sell
     such assets to a third party.

(h)  The  Company  has  agreed  to sell this  station  to a third  party,  which
     currently programs the station pursuant to an LMA.

(i)  An application for review of the grant of this station's license renewal is
     pending.

(j)  EEO  reporting  conditions  for  1997,  1998 and 1999  were  placed on this
     station's most recent license renewal.

(k)  The  Company  has  exercised  its  option  to  acquire  Keymarket  of South
     Carolina,  Inc.  ("Keymarket" or "KSC"),  which owns and operates  WYRD-AM,
     WORD-AM and WFBC-FM,  and provides sales services  pursuant to a JSA or LMA
     and has an option to acquire  WOLI-FM  and  WOLT-FM.  The  Company has also
     agreed to acquire  WSPA-AM and WSPA-FM,  which KSC programs  pursuant to an
     LMA.  FCC  approval  of the  Company's  acquisition  of  WYRD-AM,  WORD-AM,
     WFBC-FM, WSPA-AM, and WSPA-FM is pending.

<PAGE>

(l)  WKRZ-FM and WKRF-FM simulcast their programming.

(m)  WILK-AM, WGBI-AM, WILP-AM and WILT-AM simulcast their programming.

(n)  WWSH-FM and WWFH-FM simulcast their programming.

(o)  The Company has the right to acquire this radio station in conjunction with
     the Max Media Acquisition.

(p)  The  Company  provides  sales  and  programming  services  to this  station
     pursuant  to an LMA and has an  option  to  acquire  substantially  all the
     assets of this station.

(q)  The Company  provides sales and programming  services to this radio station
     pursuant to an LMA and has received  FCC approval to acquire  substantially
     all the assets of this station.

(r)  The Company  intends to sell two FM stations  and one AM station in the New
     Orleans market and two FM stations in the Norfolk market in order to comply
     with current FCC or DOJ guidelines.

(s)  The  Company  provides  sales  and  programming  services  to this  station
     pursuant to an LMA.

                                      S-40

<PAGE>



(t)  A third party has  exercised  their option to purchase  this  station,  the
     closing of which is subject to FCC approval.

(u)  A petition to deny the transfer of the licenses of these stations was filed
     with the FCC objecting to the  acquisition of such licenses by the proposed
     assignee.

Radio Operating Strategy

     The Company's  radio  strategy is to operate a cluster of radio stations in
selected  geographic markets throughout the country.  In each geographic market,
the  Company  employs  broadly  diversified  programming  formats to appeal to a
variety of demographic groups within the market. The Company seeks to strengthen
the identity of each of its stations  through its  programming  and  promotional
efforts,  and emphasizes that identity to a far greater degree than the identity
of any local radio personality.

     The Company believes that its strategy of appealing to diverse  demographic
groups in selected  geographic  markets allows it to reach a larger share of the
overall  advertising  market  while  realizing  economies  of scale and avoiding
dependence  on one  demographic  or  geographic  market.  The  Company  realizes
economies  of scale  by  combining  sales  and  marketing  forces,  back  office
operations and general  management in each geographic  market. At the same time,
the  geographic  diversity of its portfolio of radio  stations  helps lessen the
potential impact of economic  downturns in specific markets and the diversity of
target  audiences  served  helps  lessen  the  impact of  changes  in  listening
preferences.  In addition,  the geographic and demographic  diversity allows the
Company to avoid dependence on any one or any small group of advertisers.

     The  Company's  group of radio  stations  includes the top billing  station
group in four markets and one of the top three billing station groups in each of
its  markets  other  than  Los  Angeles,  Milwaukee,   Portland,  Rochester  and
Nashville. Through ownership or LMAs, the group also includes duopolies in 12 of
its 13 markets.

     Depending on the programming  format of a particular  station,  there are a
predetermined  number  of  advertisements   broadcast  each  hour.  The  Company
determines the optimum number of  advertisements  available for sale during each
hour without jeopardizing listening levels (and the resulting ratings). Although
there may be shifts from time to time in the number of advertisements  available
for sale during a particular  time of day,  the total  number of  advertisements
available for sale on a particular station normally does not vary significantly.
Any  change in net  radio  broadcasting  revenue,  with the  exception  of those
instances  where  stations  are  acquired or sold,  is  generally  the result of
pricing adjustments made to ensure that the station effectively uses advertising
time  available  for sale,  an increase in the number of  commercials  sold or a
combination of these two factors.

     Large,  well-trained  local sales forces are  maintained  by the Company in
each of its radio markets.  The Company's principal goal is to utilize its sales
efforts to develop long-standing  customer relationships through frequent direct
contacts,  which the Company believes  provide it with a competitive  advantage.
Additionally,  in some radio  markets,  duopolies  permit  the  Company to offer
creative advertising packages to local, regional and national advertisers.  Each
radio  station  owned by the Company also engages a national  independent  sales
representative to assist it in obtaining national  advertising  revenues.  These
representatives  obtain advertising  through national  advertising  agencies and
receive a commission  from the radio station based on its gross revenue from the
advertising obtained.

BROADCASTING ACQUISITION STRATEGY

     On February 8, 1996,  the  Telecommunications  Act of 1996 (the "1996 Act")
was signed into law. The 1996 Act represents  the most sweeping  overhaul of the
country's  telecommunications  laws  since the  Communications  Act of 1934,  as
amended (the "Communications Act"). The 1996 Act relaxes the broadcast ownership
rules and simplifies the process for renewal of broadcast station licenses.

     The Company  believes  that the  enactment of the 1996 Act has  presented a
unique opportunity to build a larger and more diversified  broadcasting company.
Additionally,  the Company  expects  that the  opportunity  to act as one of the
consolidators  of the  industry  will  enable  the  Company  to gain  additional
influence  with program  suppliers,  television  networks,  other  vendors,  and
alternative delivery media.

                                      S-41

<PAGE>



The  additions to the  Company's  management  team as a result of the River City
Acquisition  have  given it  additional  resources  to take  advantage  of these
developments.

     In implementing its acquisition strategy, the Company seeks to identify and
pursue favorable  station or group  acquisition  opportunities  primarily in the
15th to 75th  largest  DMAs and  Metro  Service  Areas  ("MSAs").  In  assessing
potential  acquisitions,  the Company examines  opportunities to improve revenue
share, audience share and/or cost control.  Additional factors considered by the
Company in a potential  acquisition  include  geographic  location,  demographic
characteristics  and  competitive  dynamics  of the  market.  The  Company  also
considers the opportunity for  cross-ownership  of television and radio stations
and the opportunity it may provide for cross-promotion and cross-selling.

     In  conjunction  with its  acquisitions,  the  Company may  determine  that
certain  of the  acquired  stations  may not be  consistent  with the  Company's
strategic plan. In such an event, the Company reviews opportunities for swapping
such  stations  with third  parties for other  stations or selling such stations
outright.  The Heritage,  Max Media, and Sullivan  Acquisitions may provide such
opportunities.

     Certain terms of the  Company's  acquisitions  in 1998 and 1997,  and other
pending acquisitions, are described below.

1998 ACQUISITIONS

     Sullivan  Acquisition.  In February 1998,  the Company  entered into merger
agreements  by which  the  Company  agreed  to  acquire  all of the  issued  and
outstanding  capital  stock of  Sullivan  Broadcast  Holdings,  Inc.  ("Sullivan
Holdings")  and  Sullivan  Broadcasting  Company  II, Inc.  ("Sullivan  II" and,
together with Sullivan  Holdings,  "Sullivan")  for an aggregate  purchase price
expected to be  approximately  $950  million to $1  billion,  less the amount of
outstanding  indebtedness  of  Sullivan  Holdings  assumed by the  Company  (the
"Sullivan  Acquisition").  The Sullivan  Acquisition will be accomplished by two
separate merger closings.

     At the  initial  closing,  the Company  will  acquire all of the issued and
outstanding  capital  stock of Sullivan  Holdings,  after which the Company will
indirectly own all of the operating  assets  (excluding the License  Assets) of,
and  pursuant  to LMAs will  provide  programming  services  to,  13  additional
television  stations  (the  "Sullivan   Stations")  in  the  following  markets:
Nashville,    Tennessee;   Buffalo,   New   York;   Oklahoma   City,   Oklahoma;
Greensboro/Winston-Salem/High    Point,    North   Carolina;    Dayton,    Ohio;
Charleston/Huntington,  West Virginia;  Richmond,  Virginia;  Las Vegas, Nevada;
Rochester, New York; Madison, Wisconsin; and Utica, New York.

     The  purchase  price to be paid at the initial  closing  will be based on a
multiple of Sullivan's projected 1998 cash flow calculated as of the time of the
initial  closing.  As part of the total  consideration to be paid at the initial
closing,  the Company, at its option, may issue to the Sullivan  shareholders up
to $100  million  of the  Company's  Class A Common  Stock  based on an  average
closing  price of the Class A Common  Stock.  The initial  closing is subject to
termination of the  applicable  waiting period under the HSR Act and is expected
to occur during the second quarter of 1998.

     At the second  closing,  the  Company  will  acquire  all of the issued and
outstanding  capital  stock of  Sullivan  II. The second  closing is subject to,
among other  things,  FCC  approval  and is  expected to close  during the third
quarter of 1998. FCC regulations  require the Company to obtain waivers from the
FCC of  multiple  ownership  rules  prior to the second  closing.  Although  the
Company is  confident  that it will  receive  FCC  consents  for the merger with
Sullivan  II,  there can be no assurance  that such  consents  will be obtained.
After the second closing,  the Company will indirectly own the License Assets of
six of the 13 Sullivan  Stations,  and will  continue  to program the  remaining
seven Sullivan  Stations  pursuant to seven LMAs,  five with Sullivan  Broadcast
Company III, Inc. ("Sullivan III"), which at the time of the second closing will
hold the License Assets for such stations,  and two with the existing  owners of
the License Assets of such stations.

     In connection with the Sullivan Acquisition,  Glencairn, Ltd. ("Glencairn")
has entered into a plan of merger with Sullivan III which,  if completed,  would
result in Glencairn's  ownership of all the issued and outstanding capital stock
of Sullivan III. After the merger, the Company intends to enter into an LMA with
Glencairn and continue to provide programming  services to the five stations the
License

                                      S-42

<PAGE>



Assets of which are acquired by Glencairn  in the merger.  See "Risk  Factors --
Conflicts of Interest" in the accompanying Prospectuses.

     Montecito  Acquisition.  In  February  1998,  the Company  entered  into an
agreement to acquire all of the capital stock of Montecito for approximately $33
million.  Montecito owns all of the issued and outstanding  stock of Channel 33,
Inc.,  which owns and operates  KFBT-TV in Las Vegas,  Nevada.  Sinclair  cannot
acquire  Montecito  unless  and  until  FCC  rules  permit  Sinclair  to own the
broadcast  license for more than one station in the Las Vegas market,  or unless
Sinclair no longer  owns the  broadcast  license  for KUPN-TV in Las Vegas.  The
Company will operate  KFBT-TV  through an LMA, upon expiration of the applicable
HSR Act waiting period.  The Company expects to be able to enter into the LMA in
the second quarter of 1998.

     Columbus Purchase Option. In connection with the Company's 1996 acquisition
of the radio and television broadcasting assets of River City Broadcasting, L.P.
("River City"),  the Company acquired a three-year option to purchase the assets
of WSYX-TV in Columbus, Ohio (the "Columbus Option"). The exercise price for the
Columbus  Option is  approximately  $100 million plus an amount of  indebtedness
relating to the WSYX-TV assets on the date of exercise (such indebtedness not to
exceed $135  million).  The  exercise  price is expected to be financed  through
borrowings under the Company's Bank Credit  Agreement.  Pursuant to the Columbus
Option, the Company is required to make certain quarterly "Option Extension Fee"
payments,  as defined in the  Columbus  Option . These fees began  December  31,
1996, and continue until the exercise price on the Columbus  Option is paid. The
Option  Extension  Fees are  calculated  as 8% per annum of the option  exercise
price through the first  anniversary of the date of grant,  15% per annum of the
option  exercise  price through the second  anniversary of the date of grant and
25% per annum of the option exercise price thereafter.  As of December 31, 1997,
the Company  incurred Option  Extension Fees and other costs relating to WSYX-TV
totaling $22.9 million. The Company currently intends to pay $100 million of the
option  exercise  price  prior to May 31,  1998 (the  date on which  the  Option
Extension  Fee of 25% per annum  goes into  effect) in order to  extinguish  the
Company's  obligations to make continuing Option Extension Fee payments.  Due to
the Company's  ownership of another  television  station in the  Columbus,  Ohio
market, the Antitrust  Division of the DOJ is currently  reviewing the Company's
acquisition of and the right to operate WSYX-TV  pursuant to an LMA. The Company
has  entered  into an  agreement  with the DOJ  pursuant to which the Company is
required to notify the DOJ 10 business days before it begins programming WSYX-TV
pursuant to an LMA or exercises  the Columbus  Option or enters into an LMA with
respect  to  WSYX-TV,  which  will give the DOJ the  opportunity  to enjoin  the
Company's action, if it chooses to do so.

     The Company has agreed to sell the License  Assets of WTTE-TV in  Columbus,
Ohio to Glencairn and to enter into an LMA with Glencairn to provide programming
services to WTTE-TV. The FCC has approved this transaction, but the Company does
not believe that this  transaction will be completed unless the Company acquires
WSYX-TV.

     Other Dispositions. The Company has entered into on agreement to sell three
radio stations in the Nashville, Tennessee market for approximately $35 million.
The Company expects the closing to occur by the end of 1998.

1997 ACQUISITIONS

     Max Media  Acquisition.  On December  2, 1997,  the  Company  entered  into
agreements to acquire,  directly or indirectly,  all of the equity  interests of
Max Media. As a result of this transaction, the Company will acquire, or acquire
the right to program pursuant to LMAs, nine television  stations and eight radio
stations in eight markets.  The television stations serve the following markets:
Dayton,  Ohio;  Syracuse,  New  York;  Paducah,  Kentucky  and  Cape  Girardeau,
Missouri; Tri-Cities, Tennessee/Virginia; Tyler/Longview, Texas; and Charleston,
South   Carolina.   The  radio   stations   serve  the  Norfolk,   Virginia  and
Greensboro/Winston  Salem/High  Point,  North  Carolina  markets.  The aggregate
purchase price is approximately  $255 million payable in cash at closing (less a
deposit of $12.8 million paid at the time of signing the acquisition agreement),
a portion of which will be used to retire existing debt of Max Media at closing.
Max  Media's  television  station  WKEF-TV  in Dayton,  Ohio has an  overlapping
service area with the Company's  television  stations WTTE-TV in Columbus,  Ohio
and WSTR-TV in Cincinnati,

                                      S-43

<PAGE>



Ohio as well as with Company LMA station WTTV-TV in  Indianapolis,  Indiana.  In
addition,    Max   Media's    television    station   WEMT-TV   in   Tri-Cities,
Tennessee/Virginia has an overlapping service area with the Company's television
station    WLOS-TV   in    Asheville,    North    Carolina    and    Greenville/
Spartanburg/Anderson,  South Carolina and Max Media's television station KBSI-TV
in Paducah,  Kentucky and Cape  Girardeau,  Missouri has an overlapping  service
area with the  Company's  television  station  KDNL-TV in St.  Louis,  Missouri.
Furthermore,  the Company owns a television  station and three radio stations in
the  Norfolk,  Virginia  market,  where four of Max Media's  radio  stations are
located. Consequently, the Company has requested various waivers from the FCC to
allow  the  Company  to  complete  the Max  Media  Acquisition.  There can be no
assurance  that  such  waivers  will be  granted.  As a result  of the Max Media
Acquisition and the Heritage Acquisition,  the Company intends to dispose of two
of the FM radio  stations  in the  Norfolk,  Virginia  radio  market that it has
agreed to acquire from Heritage and Max Media in order to be in compliance  with
the FCC regulations that limit the number of radio stations that can be owned in
a market.  The  Company has sought FCC  approval to assign the  licenses of such
radio stations and an additional radio station it presently owns in the Norfolk,
Virginia market to an independent  trustee. The Max Media Acquisition is subject
to approval by the FCC and  termination of the  applicable  waiting period under
the HSR Act,  and is  expected  to  close in the  second  quarter  of 1998.  The
transaction is expected to be financed  through  borrowings  under the Company's
Bank Credit Agreement.

     Lakeland  Acquisition.  On November  14, 1997,  the Company  entered into a
definitive  agreement to acquire 100% of the stock of Lakeland Group Television,
Inc. In the Lakeland  Acquisition,  the Company will acquire  television station
KLGT in Minneapolis/St. Paul, Minnesota. The purchase price is approximately $50
million in cash plus the assumption of certain  indebtedness  of Lakeland not to
exceed $2.5 million.  KLGT-TV,  Channel 23, is the WB affiliate in  Minneapolis,
the nation's 14th largest  market.  The Company  intends to finance the purchase
price from borrowings under the Bank Credit Agreement.  The Lakeland Acquisition
is subject to, among other things,  approval by the FCC and  termination  of the
applicable  waiting  period  under the HSR Act,  and is expected to close in the
first or second quarter of 1998.

     Heritage  Acquisition.  On July 16,  1997,  the  Company  entered  into the
Heritage  Acquisition  Agreements  with certain  subsidiaries  of Heritage.  The
aggregate  purchase  price of the Heritage  Acquisition  is  approximately  $630
million,  less  deposits  paid of $65.5 million and amounts paid in January 1998
relating to the closing of certain  television assets of $215 million.  Pursuant
to the  Heritage  Acquisition  Agreements,  the  Company  obtained  the right to
acquire the assets of five television  stations (the interests in three of which
the Company has agreed to dispose or described herein), programming rights under
LMAs  with  respect  to two  additional  television  stations  (one of which the
Company has agreed to dispose as described  herein),  and the assets of 24 radio
stations (11 of which the Company has agreed to dispose as described herein).

     On January 29, 1998, the Company closed on the acquisitions of the Heritage
television  stations  serving  the  Charleston/Huntington   market,  Mobile  and
Pensacola market and the Oklahoma City market for an aggregate purchase price of
$215  million.   Simultaneously  with  the  closing,  the  Company  disposed  of
television  station KOKH-TV in Oklahoma City to Sullivan  Broadcasting  Company,
Inc. for an aggregate sale price of $60 million.  Also  simultaneously  with the
closing,  the Company entered into purchase option agreements  pursuant to which
the Company has the option to acquire  KOKH-TV  from  Sullivan  for an aggregate
purchase  price of $60 million and  Sullivan  has the option to acquire from the
Company television station WCHS-TV in the  Charleston/Huntington,  West Virginia
market for an aggregate purchase price of $30 million.  In consideration for the
execution of the purchase  option  agreements,  the Company made an option grant
payment to Sullivan of $45 million and Sullivan  made an option grant payment to
the Company of $15 million.  In connection  with the Sullivan  Acquisition,  the
Company will reacquire  KOKH-TV.  On February 27, 1998 the Company closed on its
acquisition of all of the Heritage  radio stations  except the three stations in
the New Orleans market.  On March 6, 1998, the Company closed on the acquisition
of  the  Heritage  television  stations  serving  the  Burlington,  Vermont  and
Plattsburgh, New York market for an aggregate purchase price of $75 million.

     In January  1998,  the Company  entered  into an  agreement  with  Entercom
pursuant to which the Company  will sell to Entercom  the  Portland,  Oregon and
Rochester, New York radio stations which the

                                      S-44

<PAGE>



Company  acquired  from Heritage for an aggregate  sales price of  approximately
$126.5 million. Subject to approval by the FCC and termination of the applicable
waiting  period under the HSR Act, the Company  anticipates it will close on the
sale of the Portland and Rochester  radio stations to Entercom during the second
quarter of 1998. Entercom is operating these stations pursuant to an LMA pending
closing of the sale.

     In February 1998,  the Company  entered into an agreement with STC pursuant
to which  STC has  agreed to  acquire  the  License  and  Non-License  Assets of
Burlington,  Vermont and  Plattsburgh,  New York  television  stations  WPTZ-TV,
WNNE-TV,  and the  Non-License  Assets of WFFF-TV for $75  million.  The Company
expects to close the sale to STC during the second  quarter of 1998  subject to,
among other  conditions,  approval by the FCC and  termination of the applicable
waiting period under the HSR Act.

     Acquisition  of the Heritage  radio  stations in the New Orleans  market is
conditioned  on, among other  things,  FCC approval  and the  expiration  of the
applicable  waiting  period  under the HSR Act.  The Company has entered into an
agreement to divest  certain radio  stations it owns or has the right to acquire
in the New  Orleans  market and expects to receive FCC  approval  and  clearance
under the HSR Act in connection with such disposition.  In addition, the Company
intends to  dispose of two of the FM radio  stations  in the  Norfolk,  Virginia
radio market that it has agreed to acquire from  Heritage and Max Media in order
to be in compliance with FCC regulations that limit the number of radio stations
that can be owned in a market. See "-- Max Media Acquisition." A third party has
also  exercised  its option to acquire  from the Company  radio  station KCAZ in
Kansas City, Missouri.

     Las Vegas  Acquisition.  On January 30, 1997,  the Company  entered into an
agreement  to acquire the assets of  KUPN-TV,  the UPN  affiliate  in Las Vegas,
Nevada, for approximately $87.0 million.  The Company completed this acquisition
on May 30, 1997.

ONGOING DISCUSSIONS

     In furtherance of its acquisition  strategy,  the Company routinely reviews
and conducts  investigations of potential television,  radio station and related
businesses  acquisitions.  When the  Company  believes a  favorable  opportunity
exists,  the  Company  seeks to enter into  discussions  with the owners of such
businesses  regarding the possibility of an acquisition,  disposition or station
swap. At any given time, the Company may be in discussions with one or more such
business  owners.  The Company is in serious  negotiations  with various parties
relating to the  disposition  and  acquisition of television,  radio and related
properties  which would be disposed of and acquired for aggregate  consideration
of  approximately  $75 million and $60  million,  respectively.  There can be no
assurance  that  any of  these or other  negotiations  will  lead to  definitive
agreement  or,  if  agreements  are  reached,  that  any  transactions  would be
consummated.

LOCAL MARKETING AGREEMENTS

     The Company currently has LMA arrangements with television stations in nine
markets in which it owns a television station: Pittsburgh,  Pennsylvania (WCWB),
Baltimore,  Maryland (WNUV), Raleigh/ Durham, North Carolina (WRDC),  Milwaukee,
Wisconsin  (WVTV),  Birmingham,  Alabama  (WABM),  San  Antonio,  Texas  (KRRT),
Asheville,  North Carolina and  Greenville/Spartanburg/Anderson,  South Carolina
(WFBC), Mobile, Alabama and Pensacola,  Florida (WFGX), and Burlington,  Vermont
and Plattsburgh,  New York (WFFF). The Company will provide programming under an
LMA to a station in a tenth market where it owns a television station (KFBT, Las
Vegas) upon  expiration of the applicable HSR Act waiting  period.  In addition,
the Company has an LMA  arrangement  with a station in the  Tuscaloosa,  Alabama
market (WDBB),  which is adjacent to Birmingham.  In each of these markets other
than Pittsburgh,  Tuscaloosa, Mobile and Pensacola, Las Vegas and Burlington and
Plattsburgh,  the LMA  arrangement  is with  Glencairn  and the Company owns the
Non-License  Assets of the stations.  The Company also has LMA arrangements with
radio   stations   in  two   markets   in   which   it  owns   radio   stations,
Wilkes-Barre/Scranton, Pennsylvania and New Orleans, Louisiana. In addition, the
Company  entered  into two LMAs with  respect to WTTV and WTTK in  Indianapolis,
Indiana. At the Company's request, the FCC has withheld action on an application
for the Company's acquisition of WTTV and

                                      S-45

<PAGE>



WTTK in Indianapolis (and a pending application for the Controlling Stockholders
to divest  their  attributable  interests in WIIB) until the FCC  completes  its
pending  rulemaking  proceeding   considering  the  cross-interest   policy.  In
addition,  in connection with the pending  acquisitions,  the Company will enter
into certain LMAs. See "-- 1998 Acquisitions and "-- 1997 Acquisitions."

     The Company  believes  that it is able to increase its revenues and improve
its margins by providing  programming  services to stations in selected DMAs and
MSAs where the Company  already  owns a station.  In certain  instances,  single
station  operators and stations operated by smaller ownership groups do not have
the management expertise or the operating  efficiencies available to the Company
as a multi-station  broadcaster.  The Company seeks to identify such stations in
selected markets and to provide such stations with programming services pursuant
to  LMAs.  In  addition  to  providing  the  Company  with  additional   revenue
opportunities,  the Company believes that these LMA  arrangements  have assisted
certain  stations  whose  operations  may have  been  marginally  profitable  to
continue to air popular  programming  and contribute to diversity of programming
in their respective DMAs and MSAs.

     In many cases where the Company enters into LMA  arrangements in connection
with a station whose  acquisition  by the Company is pending FCC  approval,  the
Company  (i)  obtains an option to acquire  the  station  assets  essential  for
broadcasting  a  television  or  radio  signal  in  compliance  with  regulatory
guidelines,  generally consisting of the FCC license, transmitter,  transmission
lines, technical equipment, call letters and trademarks,  and certain furniture,
fixtures and equipment  (the  "License  Assets") and (ii) acquires the remaining
assets  (the  "Non-License  Assets")  at the time it  enters  into  the  option.
Following  acquisition of the Non-License Assets, the License Assets continue to
be owned by the owner-operator and holder of the FCC license,  which enters into
an LMA with the Company.  After FCC approval for transfer of the License  Assets
is obtained,  the Company exercises its option to acquire the License Assets and
become the owner-operator of the station, and the LMA arrangement is terminated.

USE OF DIGITAL TELEVISION TECHNOLOGY

     The  Company   believes  that  television   broadcasting  may  be  enhanced
significantly   by  the  development  and  increased   availability  of  digital
broadcasting service technology. This technology has the potential to permit the
Company to provide viewers multiple channels of digital  television over each of
its  existing  standard  channels,  to  provide  certain  programming  in a high
definition  television  format and to deliver  various forms of data,  including
data  on  the  Internet,  to  home  and  business  computers.  These  additional
capabilities  may  provide  the  Company  with  additional  sources of  revenue,
although the Company may be required to incur  significant  additional  costs in
connection therewith. The Company is currently considering plans to provide high
definition  television  ("HDTV"),  to provide  multiple  channels of  television
including the provision of additional broadcast programming and transmitted data
on a subscription  basis, and to continue its current TV program channels on its
allocated digital television ("DTV") channels. The FCC has granted authority for
the Company to conduct  experimental DTV  multicasting  operations in Baltimore,
Maryland.  The 1996 Act allows the FCC to charge a spectrum fee to  broadcasters
who use the digital spectrum to offer  subscription-based  services, and the FCC
has  opened  a  rulemaking  to  consider  the  spectrum  fees to be  charged  to
broadcasters  for  such  use.  In  addition,   Congress  has  held  hearings  on
broadcasters'  plans for the use of their digital  spectrum.  The Company cannot
predict what future  actions the FCC or Congress might take with respect to DTV,
nor can it predict the effect of the FCC's  present DTV  implementation  plan or
such future actions on the Company's  business.  DTV technology is not currently
available  to the viewing  public and a successful  transition  from the current
analog broadcast format to a digital format may take many years. There can be no
assurance  that the Company's  efforts to take  advantage of the new  technology
will be commercially successful.

FEDERAL REGULATION OF TELEVISION AND RADIO BROADCASTING

     The  ownership,  operation  and sale of television  and radio  stations are
subject to the  jurisdiction of the FCC, which acts under  authority  granted by
the Communications  Act. Among other things, the FCC assigns frequency bands for
broadcasting;  determines  the particular  frequencies,  locations and operating
power of  stations;  issues,  renews,  revokes and  modifies  station  licenses;
regulates  equipment  used by stations;  adopts and implements  regulations  and
policies that directly or indirectly affect the ownership,

                                      S-46

<PAGE>



operation  and  employment  practices of  stations;  and has the power to impose
penalties for violations of its rules or the Communications Act.

     The   following  is  a  brief   summary  of  certain   provisions   of  the
Communications  Act,  the 1996 Act and specific FCC  regulations  and  policies.
Reference should be made to the Communications  Act, the 1996 Act, FCC rules and
the public notices and rulings of the FCC for further information concerning the
nature and extent of federal regulation of broadcast stations.

     License Grant and Renewal.  Television and radio stations  operate pursuant
to broadcasting  licenses that are granted by the FCC for maximum terms of eight
years.

     Television  and  radio  station   licenses  are  subject  to  renewal  upon
application to the FCC.  During certain  periods when renewal  applications  are
pending,  competing  applicants  may file for the radio or television  frequency
being used by the renewal applicant.  During the same periods, petitions to deny
license  renewal  applications  may be filed by  interested  parties,  including
members  of the  public.  The  FCC is  required  to  hold  hearings  on  renewal
applications  if it is unable to determine that renewal of a license would serve
the public interest,  convenience and necessity, or if a petition to deny raises
a  "substantial  and  material  question of fact" as to whether the grant of the
renewal  application would be prima facie inconsistent with the public interest,
convenience  and  necessity.  However,  the FCC is prohibited  from  considering
competing applications for a renewal applicant's  frequency,  and is required to
grant the renewal application, if the FCC finds: (i) that the station has served
the public  interest,  convenience  and necessity;  (ii) that there have been no
serious  violations by the licensee of the  Communications  Act or the rules and
regulations  of the FCC; and (iii) that there have been no other  violations  by
the licensee of the  Communications  Act or the rules and regulations of the FCC
that, when taken together, would constitute a pattern of abuse.

     All of the  stations  that  the  Company  currently  owns and  operates  or
provides  programming  services to  pursuant  to LMAs,  or intends to acquire or
provide  programming  services  pursuant  to LMAs  in  connection  with  pending
acquisitions, are presently operating under regular licenses, which expire as to
each station on the dates set forth under "-- Television  Broadcasting"  and "--
Radio Broadcasting,"  above.  Although renewal of license is granted in the vast
majority  of cases  even  when  petitions  to deny are  filed,  there  can be no
assurance that the licenses of such stations will be renewed.

Ownership Matters

General
- -------

     The  Communications  Act prohibits the assignment of a broadcast license or
the transfer of control of a broadcast  licensee  without the prior  approval of
the FCC. In determining  whether to permit the assignment or transfer of control
of, or the grant or renewal of, a broadcast license,  the FCC considers a number
of factors pertaining to the licensee,  including  compliance with various rules
limiting common ownership of media  properties,  the "character" of the licensee
and those persons holding "attributable"  interests therein, and compliance with
the Communications Act's limitations on alien ownership.

     To obtain the FCC's prior consent to assign a broadcast license or transfer
control of a broadcast licensee,  an appropriate  application must be filed with
the FCC. If the  application  involves a  "substantial  change" in  ownership or
control,  the  application  must be  placed  on  public  notice  for a period of
approximately  30 days during  which  petitions to deny the  application  may be
filed by interested parties, including members of the public. If the application
does not involve a  "substantial  change" in ownership or control,  it is a "pro
forma"  application.  The "pro forma" application is not subject to petitions to
deny or a  mandatory  waiting  period,  but is  nevertheless  subject  to having
informal  objections  filed  against  it.  If the FCC  grants an  assignment  or
transfer application,  interested parties have approximately 30 days from public
notice of the grant to seek reconsideration or review of that grant.  Generally,
parties  that do not  file  initial  petitions  to deny or  informal  objections
against the application face difficulty in seeking  reconsideration or review of
the grant. The FCC normally has approximately an additional 10 days to set aside
such  grant  on its own  motion.  When  passing  on an  assignment  or  transfer
application,  the FCC is prohibited from considering whether the public interest
might be  served by an  assignment  or  transfer  to any  party  other  than the
assignee or transferee specified in the application.

                                      S-47

<PAGE>



     The FCC generally applies its ownership limits to "attributable"  interests
held by an individual,  corporation,  partnership or other  association.  In the
case of corporations  holding, or through  subsidiaries  controlling,  broadcast
licenses,  the  interests  of  officers,  directors  and those who,  directly or
indirectly, have the right to vote 5% or more of the corporation's stock (or 10%
or more of such stock in the case of insurance  companies,  investment companies
and  bank  trust   departments   that  are  passive   investors)  are  generally
attributable, except that, in general, no minority voting stock interest will be
attributable  if there is a single  holder of more  than 50% of the  outstanding
voting power of the  corporation.  The FCC has pending a  rulemaking  proceeding
that,  among other  things,  seeks  comment on whether the FCC should modify its
attribution rules by (i) raising the attribution stock benchmark from 5% to 10%;
(ii) raising the attribution  stock benchmark for passive  investors from 10% to
20%; (iii)  restricting  the  availability  of the single  majority  shareholder
exemption; and (iv) attributing certain interests such as non-voting stock, debt
and certain holdings by limited liability corporations in certain circumstances.
More  recently,  the FCC has solicited  comment on proposed rules that would (i)
treat an otherwise  nonattributable  equity or debt interest in a licensee as an
attributable  interest  where the interest  holder is a program  supplier or the
owner of a  broadcast  station in the same  market and the  equity  and/or  debt
holding is  greater  than a  specified  benchmark;  (ii)  treat a licensee  of a
television  station  which,  under an LMA,  brokers more than 15% of the time on
another  television  station serving the same market,  as having an attributable
interest in the brokered station; and (iii) in certain circumstances,  treat the
licensee of a broadcast  station that sells  advertising time on another station
in the same market pursuant to a JSA as having an  attributable  interest in the
station whose advertising is being sold.

     The Controlling  Stockholders hold  attributable  interests in two entities
owning media properties,  namely:  Channel 63, Inc.,  licensee of WIIB-TV, a UHF
television station in Bloomington,  Indiana, and Bay Television,  Inc., licensee
of WTTA-TV,  a UHF television  station in St.  Petersburg,  Florida.  All of the
issued and  outstanding  shares of Channel 63, Inc. are owned by the Controlling
Stockholders.  All of the issued and outstanding shares of Bay Television,  Inc.
are owned by the Controlling  Stockholders  (75%) and Robert L. Simmons (25%), a
former stockholder of the Company.  The Controlling  Stockholders have agreed to
divest their attributable interests in Channel 63, Inc. and the Company believes
that, after doing so, such holdings will not materially  restrict its ability to
acquire or program additional broadcast stations.

     Under its  "cross-interest"  policy, the FCC considers certain "meaningful"
relationships  among  competing  media  outlets in the same market,  even if the
ownership  rules do not  specifically  prohibit  the  relationship.  Under  this
policy,  the  FCC  may  consider  significant  nonattributable  equity  or  debt
interests in a media outlet  combined with an  attributable  interest in another
media outlet in the same market, joint ventures,  and common key employees among
competitors.  The  cross-interest  policy does not  necessarily  prohibit all of
these  interests,  but requires that the FCC consider  whether,  in a particular
market,  the  "meaningful"   relationships  between  competitors  could  have  a
significant  adverse  effect upon economic  competition  and program  diversity.
Heretofore,  the FCC has not applied its cross-interest  policy to LMAs and JSAs
between broadcast stations.  In its ongoing rulemaking proceeding concerning the
attribution  rules,  the FCC has sought  comment  on,  among other  things,  (i)
whether the cross-interest policy should be applied only in smaller markets, and
(ii) whether non-equity financial relationships such as debt, when combined with
multiple business interrelationships such as LMAs and JSAs, raise concerns under
the cross-interest policy. Moreover, in its most recent proposals in its ongoing
attribution  rulemaking  proceeding,  the FCC has proposed  treating  television
LMAs,  television and radio JSAs, and presently  nonattributable  debt or equity
interests as attributable  interests in certain  circumstances without regard to
the cross-interest policy.

     The  Communications Act prohibits the issuance of broadcast licenses to, or
the holding of a broadcast license by, any corporation of which more than 20% of
the  capital  stock is owned of record or voted by  non-U.S.  citizens  or their
representatives  or by a foreign government or a representative  thereof,  or by
any corporation  organized  under the laws of a foreign  country  (collectively,
"Aliens"). The Communications Act also authorizes the FCC, if the FCC determines
that it would be in the public interest, to prohibit the issuance of a broadcast
license to, or the holding of a broadcast  license by, any corporation  directly
or indirectly  controlled by any other corporation of which more than 25% of the
capital  stock is owned of  record  or voted by  Aliens.  The  Company  has been
advised that the FCC staff has  interpreted  this provision to require a finding
that such grant or holding  would be in the public  interest  before a broadcast
license may be granted to or held by any such corporation and that the FCC staff
has made such a finding only in limited

                                      S-48

<PAGE>



circumstances.  The FCC has issued  interpretations  of existing law under which
these   restrictions   in  modified  form  apply  to  other  forms  of  business
organizations,  including  partnerships.  As a result of these  provisions,  the
licenses  granted to Subsidiaries of the Company by the FCC could be revoked if,
among  other  restrictions  imposed by the FCC,  more than 25% of the  Company's
stock were directly or indirectly owned or voted by Aliens.  The Company and the
Subsidiaries are domestic corporations, and the Controlling Stockholders are all
United States  citizens.  The Amended and Restated  Articles of Incorporation of
the Company (the "Amended  Certificate")  contain limitations on Alien ownership
and  control  that  are   substantially   similar  to  those  contained  in  the
Communications  Act.  Pursuant to the Amended  Certificate,  the Company has the
right to repurchase  Alien-owned shares at their fair market value to the extent
necessary,  in the judgment of the Board of Directors,  to comply with the Alien
ownership restrictions.

Television
- ----------

     National  Ownership  Rule.  Prior  to the 1996  Act,  FCC  rules  generally
prohibited an individual or entity from having an attributable  interest in more
than 12 television stations nationwide,  or in television stations reaching more
than 25% of the national television viewing audience.  Pursuant to the 1996 Act,
the FCC has  modified  its rules to eliminate  any  limitation  on the number of
television  stations an individual or entity may own nationwide,  subject to the
restriction  that no individual or entity may have an  attributable  interest in
television  stations reaching more than 35% of the national  television  viewing
audience.  Historically, VHF stations have shared a larger portion of the market
than UHF stations.  Therefore, only half of the households in the market area of
any UHF station are included  when  calculating  whether an entity or individual
owns  television  stations  reaching  more than 35% of the  national  television
viewing audience. All but six of the stations owned and operated by the Company,
or to which the Company provides programming services,  are UHF. Upon completion
of  all  pending   acquisitions  and   dispositions,   the  Company  will  reach
approximately  14% of U.S.  television  households  using  the  FCC's  method of
calculation.

     Duopoly Rule. On a local level,  the  television  "duopoly"  rule generally
prohibits a single individual or entity from having an attributable  interest in
two or more television  stations with overlapping  Grade B service areas.  While
the 1996 Act did not  eliminate the  television  duopoly rule, it did direct the
FCC to initiate a rulemaking proceeding to determine whether to retain,  modify,
or eliminate the rule.  The FCC has pending a rulemaking  proceeding in which it
has proposed,  among other  options,  to modify the  television  duopoly rule to
permit the common ownership of television stations in different DMAs, so long as
the Grade A signal contours of the stations do not overlap.  Pending  resolution
of its rulemaking proceeding,  the FCC has adopted an interim waiver policy that
permits the common  ownership of television  stations in different  DMAs with no
overlapping  Grade A signal  contours,  conditioned  on the final outcome of the
rulemaking  proceeding.  The FCC has  also  sought  comment  on  whether  common
ownership of two  television  stations in a market should be permitted (i) where
one or  more of the  commonly  owned  stations  is UHF,  (ii)  where  one of the
stations is in bankruptcy  or has been off the air for a  substantial  period of
time and (iii) where the commonly  owned  stations  have very small  audience or
advertising  shares,  are  located in a very large  market,  and/or a  specified
number of independently owned media voices would remain after the acquisition.

     Local  Marketing  Agreements.  A number of television  stations,  including
certain of the  Company's  stations,  have entered into what have  commonly been
referred to as local marketing  agreements,  or LMAs. While these agreements may
take varying  forms,  pursuant to a typical LMA,  separately  owned and licensed
television  stations  agree to enter into  cooperative  arrangements  of varying
sorts,  subject to compliance  with the  requirements of antitrust laws and with
the FCC's rules and  policies.  Under these  types of  arrangements,  separately
owned stations could agree to function  cooperatively  in terms of  programming,
advertising  sales,  etc.,  subject to the requirement that the licensee of each
station maintain  independent control over the programming and operations of its
own station.  One typical  type of LMA is a  programming  agreement  between two
separately owned television  stations serving a common service area, whereby the
licensee of one station  programs  substantial  portions of the broadcast day on
the other licensee's  station,  subject to ultimate editorial and other controls
being exercised by the latter licensee,  and sells  advertising time during such
program  segments.  Such  arrangements  are an extension of the concept of "time
brokerage" agreements,  under which a licensee of a station sells blocks of time
on its  station to an entity or  entities  which  program the blocks of time and
which sell their own com-

                                      S-49

<PAGE>



mercial advertising announcements during the time periods in question. The staff
of the FCC's  Mass  Media  Bureau  has held that  LMAs are not  contrary  to the
Communications  Act,  provided  that the licensee of the station  which is being
substantially programmed by another entity maintains complete responsibility for
and control over the  programming  and  operations of its broadcast  station and
assures compliance with applicable FCC rules and policies.

     At present, FCC rules permit television station LMAs, and the licensee of a
television   station  brokering  time  on  another  television  station  is  not
considered to have an attributable interest in the brokered station. However, in
connection  with its ongoing  rulemaking  proceeding  regarding  the  television
duopoly rule, the FCC has proposed to adopt rules providing that the licensee of
a  television  station  which  brokers  more  than  15% of the  time on  another
television  station  serving  the  same  market  would  be  deemed  to  have  an
attributable  interest in the brokered  station for purposes of the national and
local multiple ownership rules. In connection with this proceeding,  the FCC has
solicited  detailed  information from parties to television LMAs as to the terms
and characteristics of such LMAs.

     The 1996 Act provides that nothing  therein "shall be construed to prohibit
the  origination,  continuation,  or renewal of any television  local  marketing
agreement  that  is in  compliance  with  the  regulations  of the  [FCC]."  The
legislative history of the 1996 Act reflects that this provision was intended to
grandfather  television  LMAs that were in existence  upon enactment of the 1996
Act, and to allow  television LMAs consistent with the FCC's rules subsequent to
enactment of the 1996 Act. In its pending  rulemaking  proceeding  regarding the
television  duopoly rule, the FCC has proposed to adopt a grandfathering  policy
providing that, in the event that television LMAs become attributable interests,
LMAs that are in  compliance  with  existing  FCC rules  and  policies  and were
entered  into before  November 5, 1996,  would be permitted to continue in force
until the original term of the LMA expires. Under the FCC's proposal, television
LMAs that are entered into,  renewed,  or assigned  after November 5, 1996 would
have to be  terminated  if LMAs are made  attributable  interests and the LMA in
question resulted in a violation of the television multiple ownership rules. The
Company's LMAs with television stations WPTT in Pittsburgh,  Pennsylvania,  WNUV
in Baltimore,  Maryland, WVTV in Milwaukee,  Wisconsin,  WRDC in Raleigh/Durham,
North Carolina,  WABM in Birmingham,  Alabama, and WDBB in Tuscaloosa,  Alabama,
were in  existence on both the date of enactment of the 1996 Act and November 5,
1996. The Company's LMAs with television stations WTTV and WTTK in Indianapolis,
Indiana were entered  into  subsequent  to the date of enactment of the 1996 Act
but prior to November 5, 1996. The Company's LMA with television station KRRT in
San  Antonio,  Texas was in  existence on the date of enactment of the 1996 Act,
but was assumed by the Company  subsequent to that date but prior to November 5,
1996. The licensee's rights under the Company's LMA with KRRT-TV were assumed by
Glencairn  subsequent to November 5, 1996.  The Company's  LMAs with  television
stations  WFGX-TV in Mobile,  Alabama  and  Pensacola,  Florida  and  WFFF-TV in
Burlington, Vermont and Plattsburgh, New York were in existence on both the date
of  enactment  of the 1996 Act and  November  5, 1996,  but were  assumed by the
Company  subsequent  to  November 5, 1996.  The  Company's  LMA with  WFBC-TV in
Asheville, North Carolina and  Greenville/Spartanburg/Anderson,  South Carolina,
was entered into by the Company  subsequent to the date of enactment of the 1996
Act but prior to November 5, 1996, and the licensee's rights under that LMA were
assumed by Glencairn subsequent to November 5, 1996. The Company's LMA with KFBT
in Las Vegas, Nevada (which will be effective upon expiration of the HSR waiting
period) was entered  into  subsequent  to November 5, 1996.  The Company  cannot
predict if any or all of its LMAs will be grandfathered.

     The Conference Agreement adopted as part of the Balanced Budget Act of 1997
(the "Balanced Budget Act") clarifies  Congress' intent with respect to LMAs and
duopolies.  The Conference  Agreement  states as follows:  "The conferees do not
intend that the duopoly and television-newspaper cross-ownership relief provided
herein  should have any  bearing  upon the [FCC's]  current  proceedings,  which
concerns more immediate relief. The conferees expect that the [FCC] will proceed
with  its own  independent  examination  in  these  matters.  Specifically,  the
conferees expect that the [FCC] will provide  additional  relief (e.g.,  VHF/UHF
combinations) that it finds to be in the public interest, and will implement the
permanent grandfather  requirement for local marketing agreements as provided in
the Telecommunications Act of 1996."

                                      S-50

<PAGE>



     The TV duopoly  rule  currently  prevents the Company  from  acquiring  the
licenses of  television  stations  with which it has LMAs in those markets where
the Company owns a television  station.  As a result,  if the FCC were to decide
that the  provider of  programming  services  under a  television  LMA should be
treated as having an attributable  interest in the brokered  station,  and if it
did not relax its  television  duopoly  rule,  the Company  could be required to
modify or terminate  those of its LMAs that were not in existence on the date of
enactment of the 1996 Act or on November 5, 1996. Furthermore, if the FCC adopts
its present proposal with respect to the  grandfathering of television LMAs, the
Company could be required to terminate even those LMAs that were in effect prior
to the date of enactment of the 1996 Act or prior to November 5, 1996, after the
initial  term of the LMA or upon  assignment  of the LMA. In such an event,  the
Company  could be required to pay  termination  penalties  under certain of such
LMAs.  Further, if the FCC were to find, in connection with any of the Company's
LMAs, that the  owners/licensees of the stations with which the Company has LMAs
failed to maintain  control over their  operations  as required by FCC rules and
policies,  the licensee of the LMA station  and/or the Company could be fined or
set for hearing,  the outcome of which could be a monetary  forfeiture or, under
certain circumstances, loss of the applicable FCC license. The Company is unable
to predict the ultimate  outcome of possible  changes to these FCC rules and the
impact such changes may have on its broadcasting  operations.  See "Risk Factors
- --  Multiple   Ownership   Rules  and  Effect  on  LMAs"  in  the   accompanying
Prospectuses.

     On June 1, 1995, the Chief of the FCC's Mass Media Bureau released a Public
Notice  concerning  the  processing  of  television  assignment  and transfer of
control  applications  proposing  LMAs.  Due to  the  pendency  of  the  ongoing
rulemaking proceeding concerning attribution of ownership, the Mass Media Bureau
has  placed  certain  restrictions  on the types of  television  assignment  and
transfer of control applications  involving LMAs that it will approve during the
pendency of the rulemaking.  Specifically, the Mass Media Bureau has stated that
it will not approve  arrangements where a time broker seeks to finance a station
acquisition  and hold an option to  purchase  the  station  in the  future.  The
Company  believes that none of the Company's  LMAs fall within the ambit of this
Public Notice.

Radio
- -----

     National  Ownership Rule. Prior to the 1996 Act, the FCC's rules limited an
individual or entity from holding attributable  interests in more than 20 AM and
20 FM radio stations nationwide.  Pursuant to the 1996 Act, the FCC has modified
its rules to eliminate any  limitation on the number of radio  stations a single
individual or entity may own nationwide.

     Local  Ownership  Rule.  Prior to the 1996 Act,  the FCC's rules  generally
permitted an individual or entity to hold attributable interests in no more than
four radio stations in a local market (no more than two of which could be in the
same service (AM or FM)),  and then only if the aggregate  audience share of the
commonly  owned  stations  did not exceed  25%.  In  markets  with fewer than 15
commercial  radio  stations,  an individual or entity could hold an attributable
interest in no more than three radio stations in the market (no more than two of
which could be in the same service), and then only if the number of the commonly
owned  stations  did not  exceed  50% of the total  number of  commercial  radio
stations in the market.

     Pursuant to the 1996 Act,  the limits on the number of radio  stations  one
entity may own locally have been  increased as follows:  (i) in a market with 45
or more  commercial  radio  stations,  an entity may own up to eight  commercial
radio stations,  not more than five of which are in the same service (AM or FM);
(ii) in a market with between 30 and 44 (inclusive)  commercial  radio stations,
an entity may own up to seven commercial  radio stations,  not more than four of
which  are in the  same  service;  (iii)  in a  market  with  between  15 and 29
(inclusive)  commercial  radio stations,  an entity may own up to six commercial
radio stations, not more than four of which are in the same service; and (iv) in
a market with 14 or fewer  commercial  radio  stations,  an entity may own up to
five  commercial  radio  stations,  not more than three of which are in the same
service, except that an entity may not own more than 50% of the stations in such
market.  These numerical limits apply regardless of the aggregate audience share
of the stations  sought to be commonly  owned.  FCC ownership  rules continue to
permit an entity to own one FM and one AM station in a local  market  regardless
of market size.  Irrespective of FCC rules governing radio  ownership,  however,
the DOJ and the Federal Trade Commission have the authority to determine,

                                      S-51

<PAGE>



and in certain radio transactions have determined, that a particular transaction
presents  antitrust  concerns.  Moreover,  in certain  recent  cases the FCC has
signaled a willingness to independently  examine issues of market  concentration
notwithstanding  a transaction's  compliance with the numerical  station limits.
The FCC has also  indicated that it may propose  further  revisions to its radio
multiple ownership rules.

     Local Marketing  Agreements.  As in television,  a number of radio stations
have entered into LMAs. The FCC's multiple ownership rules  specifically  permit
radio station LMAs to be entered into and  implemented,  so long as the licensee
of the  station  which is being  programmed  under  the LMA  maintains  complete
responsibility  for and control over programming and operations of its broadcast
station and assures  compliance with applicable FCC rules and policies.  For the
purposes of the multiple  ownership  rules,  in general,  a radio  station being
programmed  pursuant to an LMA by an entity is not  considered  an  attributable
ownership  interest of that  entity  unless  that  entity  already  owns a radio
station in the same market.  However,  a licensee that owns a radio station in a
market,  and brokers  more than 15% of the time on another  station  serving the
same market (i.e., a station whose principal  community contour overlaps that of
the owned station), is considered to have an attributable  ownership interest in
the brokered  station for purposes of the FCC's multiple  ownership  rules. As a
result, in a market in which the Company owns a radio station, the Company would
not be permitted to enter into an LMA with another  local radio station which it
could not own under the local ownership rules, unless the Company's  programming
constituted  15% or less of the  other  local  station's  programming  time on a
weekly  basis.  The  FCC's  rules  also  prohibit  a  broadcast   licensee  from
simulcasting  more than 25% of its  programming  on another  station in the same
broadcast  service  (i.e.,  AM-AM or  FM-FM)  through  a time  brokerage  or LMA
arrangement  where the brokered and brokering  stations serve  substantially the
same area.

     Joint Sales  Agreements.  A number of radio (and television)  stations have
entered into cooperative  arrangements commonly known as joint sales agreements,
or JSAs. While these agreements may take varying forms, under the typical JSA, a
station licensee obtains,  for a fee, the right to sell substantially all of the
commercial  advertising on a  separately-owned  and licensed station in the same
market.  The typical JSA also customarily  involves the provision by the selling
licensee of certain sales, accounting, and "back office" services to the station
whose advertising is being sold. The typical JSA is distinct from an LMA in that
a JSA (unlike an LMA) normally does not involve programming.

     The FCC has  determined  that issues of joint  advertising  sales should be
left to enforcement by antitrust  authorities,  and therefore does not generally
regulate joint sales practices between stations. Currently, stations for which a
licensee  sells time  under a JSA are not  deemed by the FCC to be  attributable
interests of that licensee.  However,  in connection with its ongoing rulemaking
proceeding concerning the attribution rules, the FCC is considering whether JSAs
should be  considered  attributable  interests  or within the scope of the FCC's
cross-interest policy,  particularly when JSAs contain provisions for the supply
of programming services and/or other elements typically associated with LMAs. If
JSAs become attributable  interests as a result of changes in the FCC rules, the
Company may be required to terminate  any JSA it might have with a radio station
which the Company could not own under the FCC's multiple ownership rules.

Other Ownership Matters
- -----------------------

     There  remain  in  place  after  the  1996  Act  a  number  of   additional
cross-ownership rules and prohibitions pertaining to licensees of television and
radio stations. FCC rules, the Communications Act, or both generally prohibit an
individual or entity from having an  attributable  interest in both a television
station and a radio station,  a daily newspaper,  or a cable  television  system
that is located in or serves the same market area.

     Antitrust  Regulation.  The DOJ  and  the  Federal  Trade  Commission  have
increased their scrutiny of the television and radio industry since the adoption
of the 1996 Act, and have indicated their intention to review matters related to
the  concentration  of ownership  within markets  (including LMAs and JSAs) even
when  the  ownership  or LMA or JSA in  question  is  permitted  under  the laws
administered by the FCC or by FCC rules and regulations.  For instance,  the DOJ
has for some time taken the position that an LMA entered into in anticipation of
a station's acquisition with the proposed buyer of the station

                                      S-52

<PAGE>



constitutes a change in beneficial ownership of the station which, if subject to
filing  under  the HSR Act,  cannot be  implemented  until  the  waiting  period
required by that statute has ended or been terminated.

     Radio/Television   Cross-Ownership   Rule.   The   FCC's   radio/television
cross-ownership  rule (the "one to a market" rule) generally  prohibits a single
individual  or entity  from  having an  attributable  interest  in a  television
station and a radio station serving the same market.  However, in each of the 25
largest local markets in the United States,  provided that there remain at least
30 separately owned television and radio stations in the particular market after
the acquisition in question,  the FCC has  traditionally  employed a policy that
presumptively  allows  waivers of the one to a market  rule to permit the common
ownership  of one AM,  one FM and one TV  station  in the  market.  The 1996 Act
directs the FCC to extend  this policy to each of the top 50 markets.  Moreover,
the FCC has pending a rulemaking proceeding in which it has solicited comment on
whether the one to a market rule should be  eliminated  altogether.  The Company
has  pending  several  requests  for  waivers  of the  one to a  market  rule in
connection  with its  applications  to acquire  radio  stations in the Max Media
Acquisition and from Keymarket of South Carolina, Inc. and Spartan Radiocasting,
Inc., in markets where the Company owns or proposes to own a television station.

     However,  the FCC does not apply  its  presumptive  waiver  policy in cases
involving the common ownership of one television station,  and two or more radio
stations in the same service (AM or FM), in the same market. Pending its ongoing
rulemaking  proceeding to reexamine the one to a market rule, the FCC has stated
that it will consider  waivers of the rule in such  instances on a  case-by-case
basis,  considering  (i) the public  service  benefits  that will arise from the
joint operation of the facilities  such as economies of scale,  cost savings and
programming and service benefits;  (ii) the types of facilities involved;  (iii)
the number of media outlets owned by the applicant in the relevant market;  (iv)
the financial  difficulties of the stations involved;  and (v) the nature of the
relevant  market in light of the level of competition  and diversity after joint
operation is  implemented.  Generally,  any such  waivers that are granted,  and
which  allow  common  ownership  of a  television  station  and  more  than  two
same-service radio stations in the same market, are temporary and conditioned on
the outcome of the rulemaking  proceeding.  The Company obtained such temporary,
conditional  waivers  of  the  one to a  market  rule  in  connection  with  its
acquisition  of the  Heritage  radio  stations in the Kansas City and St.  Louis
markets.

     In its ongoing rulemaking proceeding to reexamine the one to a market rule,
the FCC has proposed the  following  options for modifying the rule in the event
it is not  eliminated:  (i)  extending  the  presumptive  waiver  policy  to any
television  market in which a  specified  number of  independently  owned  media
"voices" would remain after common ownership of a television  station and one or
more radio stations is effectuated; (ii) extending the presumptive waiver policy
to entities that seek to own more than one FM and/or one AM radio station; (iii)
reducing the minimum number of independently owned voices that must remain after
a transaction is effectuated;  and (iv) modifying the  five-factor  case-by-case
test for waivers.

     Local Television/Cable  Cross-Ownership Rule. While the 1996 Act eliminates
a previous  statutory  prohibition  against the common ownership of a television
broadcast station and a cable system that serve the same local market,  the 1996
Act leaves the current  FCC rule in place.  The  legislative  history of the Act
indicates  that the repeal of the  statutory ban should not prejudge the outcome
of any FCC review of the rule.

     Broadcast Network/Cable  Cross-Ownership Rule. The 1996 Act directs the FCC
to  eliminate  its rules which  formerly  prohibited  the common  ownership of a
broadcast  network and a cable  system,  subject to the  provision  that the FCC
revise its rules as  necessary  to ensure  carriage,  channel  positioning,  and
non-discriminatory  treatment  of  non-affiliated  broadcast  stations  by cable
systems  affiliated with a broadcast  network.  In March 1996, the FCC issued an
order implementing this legislative change.

     Broadcast/Daily  Newspaper  Cross-Ownership  Rule. The FCC's rules prohibit
the common  ownership  of a radio or  television  broadcast  station and a daily
newspaper  in the same  market.  The 1996 Act does not  eliminate or modify this
prohibition. In October 1996, however, the FCC initiated a rulemaking proceeding
to  determine  whether it should  liberalize  its waiver  policy with respect to
cross-ownership  of a daily newspaper and one or more radio stations in the same
market.

                                      S-53

<PAGE>



     Dual  Network  Rule.  The 1996 Act directs the FCC to repeal its rule which
formerly  prohibited an entity from operating more than one television  network.
In March 1996, the FCC issued an order  implementing  this  legislative  change.
Under the modified  rule, a network entity is permitted to operate more than one
television  network,  provided,  however,  that ABC,  CBS,  NBC,  and/or Fox are
prohibited  from  merging  with each other or with  another  network  television
entity such as WB or UPN.

     The 1996 Act requires the FCC to review its broadcast ownership rules every
two years to  "determine  whether any of such rules are  necessary in the public
interest as the result of  competition,"  and to repeal or modify any rules that
are  determined to be no longer in the public  interest.  In March 1998, the FCC
initiated a rulemaking  proceeding to review certain of its broadcast  ownership
rules  pursuant  to the  statutory  mandate,  including:  (i) the rule  limiting
ownership of  television  stations  nationally  to stations  reaching 35% of the
national television  audience;  (ii) the rule attributing only 50% of television
households  in a market to the audience  reach of a UHF  television  station for
purposes of the 35% national  audience reach limit;  (iii) the rule  prohibiting
common  ownership  of a  broadcast  station  and a daily  newspaper  in the same
market;  (iv) the rule prohibiting  common  ownership of a broadcast  television
station and a cable  system in the same  market;  (v) the local  radio  multiple
ownership  rules; and (vi) the dual network rule.  Additionally,  the FCC stated
that its  already-pending  proceedings to review the television duopoly and "one
to a market" rules satisfy the 1996 Act's biennial review requirements.

     Expansion  of the  Company's  broadcast  operations  on  both a  local  and
national level will continue to be subject to the FCC's  ownership rules and any
changes the FCC or Congress may adopt. Concomitantly,  any further relaxation of
the FCC's  ownership  rules may increase the level of competition in one or more
of the markets in which the Company's stations are located, more specifically to
the extent that any of the Company's  competitors may have greater resources and
thereby be in a superior position to take advantage of such changes.

Must-Carry/Retransmission Consent

     Pursuant to the Cable Act of 1992, television  broadcasters are required to
make   triennial   elections  to  exercise   either  certain   "must-carry"   or
"retransmission  consent"  rights in  connection  with their  carriage  by cable
systems in each broadcaster's local market. By electing the must-carry rights, a
broadcaster  demands carriage on a specified channel on cable systems within its
Area of  Dominant  Influence,  in general as  defined  by the  Arbitron  1991-92
Television  Market Guide.  These must-carry  rights are not absolute,  and their
exercise is dependent on variables such as (i) the number of activated  channels
on a cable system;  (ii) the location and size of a cable system;  and (iii) the
amount of programming on a broadcast  station that duplicates the programming of
another broadcast station carried by the cable system. Therefore,  under certain
circumstances,   a  cable   system  may  decline  to  carry  a  given   station.
Alternatively,  if a  broadcaster  chooses to  exercise  retransmission  consent
rights,  it can prohibit  cable  systems  from  carrying its signal or grant the
appropriate  cable system the authority to retransmit the broadcast signal for a
fee or other  consideration.  In October 1996, the Company elected must-carry or
retransmission  consent  with  respect  to  each  of its  markets  based  on its
evaluation of the respective  markets and the position of the Company's owned or
programmed  station(s) within the market.  The Company's stations continue to be
carried on all pertinent  cable  systems,  and the Company does not believe that
its elections  have  resulted in the shifting of its stations to less  desirable
cable channel locations.  Certain of the Company's stations  affiliated with Fox
are  required  to elect  retransmission  consent  because  Fox's  retransmission
consent  negotiations  on behalf of the  Company  resulted in  agreements  which
extend into 1998. Therefore,  the Company will need to negotiate  retransmission
consent agreements for these  Fox-affiliated  stations to attain carriage on the
relevant cable systems for the balance of this triennial  period (i.e.,  through
December 31, 1999). For subsequent  elections  beginning with the election to be
made by October 1, 1999,  the  must-carry  market will be the station's  DMA, in
general as defined by the Nielsen DMA Market and Demographic  Rank Report of the
prior year.

Syndicated Exclusivity/Territorial Exclusivity

     The FCC has imposed  syndicated  exclusivity  rules and  expanded  existing
network  nonduplication  rules.  The  syndicated  exclusivity  rules allow local
broadcast   television  stations  to  demand  that  cable  operators  black  out
syndicated  non-network  programming carried on "distant signals" (i.e., signals
of

                                      S-54

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broadcast  stations,  including  so-called  "superstations,"  which  serve areas
substantially  removed from the cable  system's  local  community).  The network
non-duplication  rules allow local broadcast  network  television  affiliates to
require that cable operators black out duplicative  network  programming carried
on distant signals. However, in a number of markets in which the Company owns or
programs stations  affiliated with a network,  a station that is affiliated with
the same network in a nearby market is carried on cable systems in the Company's
market.  This is not in violation  of the FCC's  network  nonduplication  rules.
However,  the  carriage of two network  stations on the same cable  system could
result in a decline  of  viewership  adversely  affecting  the  revenues  of the
Company owned or programmed station.

Restrictions on Broadcast Advertising

     Advertising of cigarettes  and certain other tobacco  products on broadcast
stations has been banned for many years. Various states restrict the advertising
of alcoholic  beverages.  Congressional  committees  have  examined  legislation
proposals which would eliminate or severely restrict the advertising of beer and
wine.  Although  no  prediction  can be  made as to  whether  any or all of such
proposals  will be  enacted  into  law,  the  elimination  of all  beer and wine
advertising  would have an adverse  effect upon the  revenues  of the  Company's
stations,  as well as the revenues of other  stations  which carry beer and wine
advertising.

     The FCC has imposed  commercial time  limitations in children's  television
programming pursuant to legislation. In television programs designed for viewing
by  children  of 12 years of age and under,  commercial  matter is limited to 12
minutes per hour on weekdays and 10.5 minutes per hour on weekends.  In granting
renewal of the  license  for  WBFF-TV,  the FCC imposed a fine of $10,000 on the
Company  alleging that the station had exceeded these  limitations.  The Company
has  appealed  this fine and the appeal is pending.  In granting  renewal of the
license for WTTV-TV and WTTK-TV,  stations that the Company programs pursuant to
an LMA,  the FCC  imposed a fine of $15,000 on WTTV-TV  and  WTTK-TV's  licensee
alleging that the stations had exceeded these  limitations.  In granting renewal
of the  license  for  WTTE-TV,  the FCC imposed a fine of $10,000 on the Company
alleging  that the  station  had  exceeded  these  limitations.  The Company has
appealed this fine and the appeal is pending.

     The Communications Act and FCC rules also impose regulations  regarding the
broadcasting  of  advertisements  by legally  qualified  candidates for elective
office.  Among other things, (i) stations must provide  "reasonable  access" for
the purchase of time by legally  qualified  candidates for federal office;  (ii)
stations  must provide  "equal  opportunities"  for the  purchase of  equivalent
amounts  of  comparable  broadcast  time by  opposing  candidates  for the  same
elective  office;  and (iii)  during the 45 days  preceding a primary or primary
run-off election and during the 60 days preceding a general or special election,
legally qualified candidates for elective office may be charged no more than the
station's  "lowest unit charge" for the same class of  advertisement,  length of
advertisement,  and daypart.  Recently,  both the President of the United States
and the Chairman of the FCC have called for rules that would  require  broadcast
stations to provide  free airtime to political  candidates.  The Company  cannot
predict the effect of such a requirement on its advertising revenues.

Programming and Operation

     General. The Communications Act requires  broadcasters to serve the "public
interest."  The FCC has  relaxed  or  eliminated  many  of the  more  formalized
procedures  it had  developed  in the past to promote the  broadcast  of certain
types of  programming  responsive  to the  needs  of a  station's  community  of
license. FCC licensees continue to be required,  however, to present programming
that is responsive to their communities' issues, and to maintain certain records
demonstrating  such   responsiveness.   Complaints  from  viewers  concerning  a
station's  programming  may be considered  by the FCC when it evaluates  renewal
applications  of a licensee,  although such  complaints may be filed at any time
and generally  may be considered by the FCC at any time.  Stations also must pay
regulatory and application  fees, and follow various rules promulgated under the
Communications  Act that regulate,  among other things,  political  advertising,
sponsorship  identifications,  the  advertisement  of  contests  and  lotteries,
obscene and indecent broadcasts,  and technical operations,  including limits on
radio  frequency  radiation.  In addition,  licensees must develop and implement
affirmative action programs designed to promote equal employment  opportunities,
and must submit  reports to the FCC with  respect to these  matters on an annual
basis and in connection with a renewal application.  Failure to observe these or
other rules and policies

                                      S-55

<PAGE>



can  result  in  the  imposition  of  various   sanctions,   including  monetary
forfeitures,  the grant of a renewal  for a "short"  (i.e.,  less than the full)
license term, or, for particularly egregious violations, the denial of a license
renewal application or the revocation of a license.

     Children's  Television  Programming.  Pursuant  to rules  adopted  in 1996,
television  stations are required to broadcast a minimum of three hours per week
of  "core"  children's  educational  programming,   which  the  FCC  defines  as
programming  that (i) has serving the  educational  and  informational  needs of
children 16 years of age and under as a significant  purpose;  (ii) is regularly
scheduled,  weekly  and at least 30  minutes  in  duration;  and  (iii) is aired
between the hours of 7:00 a.m.  and 10:00 p.m.  Furthermore,  "core"  children's
educational programs, in order to qualify as such, are required to be identified
as  educational  and  informational  programs  over the air at the time they are
broadcast,  and are  required to be  identified  in the  children's  programming
reports   required  to  be  placed  in  stations'   public   inspection   files.
Additionally,   television   stations  are  required  to  identify  and  provide
information  concerning "core"  children's  programming to publishers of program
guides and listings.

     Television Violence.  The 1996 Act contains a number of provisions relating
to television violence. First, pursuant to the 1996 Act, the television industry
has  developed a ratings  system which the FCC has approved.  Furthermore,  also
pursuant to the 1996 Act the FCC has adopted rules requiring certain  television
sets to include the so-called  "V-chip," a computer chip that allows blocking of
rated  programming.  Under these rules, half of television  receiver models with
picture  screens 13 inches or greater  will be required to have the  "V-chip" by
July 1, 1999,  and all such  models  will be  required  to have the  "V-chip" by
January 1, 2000. In addition,  the 1996 Act requires that all television license
renewal  applications  filed  after May 1, 1995  contain  summaries  of  written
comments  and  suggestions  received  by the station  from the public  regarding
violent programming.

     Closed  Captioning.  The 1996 Act directs the FCC to adopt rules  requiring
closed  captioning  of  all  broadcast  television  programming,   except  where
captioning would be "economically burdensome." The FCC has recently adopted such
rules.  The rules require  generally that (i) 95% of all new  programming  first
published  or  exhibited  on or after  January 1, 1998 must be closed  captioned
within eight years, and (ii) 75% of "old" programming which first aired prior to
January  1, 1998 must be closed  captioned  within 10 years,  subject to certain
exemptions.

Digital Television

     The FCC has taken a number of steps to implement digital television ("DTV")
broadcasting  service in the United States.  In December 1996, the FCC adopted a
DTV broadcast  standard and, in April 1997, adopted decisions in several pending
rulemaking  proceedings that establish service rules and a plan for implementing
DTV. The FCC adopted a DTV table of  allotments  that  provides  all  authorized
television stations with a second channel on which to broadcast a DTV signal. In
February  1998,  the FCC made  slight  revisions  to the DTV  rules and table of
allotments in acting upon a number of appeals in the DTV proceeding. The FCC has
attempted  to provide  DTV  coverage  areas  that are  comparable  to  stations'
existing  service areas. The FCC has ruled that television  broadcast  licensees
may  use  their  digital  channels  for a  wide  variety  of  services  such  as
high-definition television, multiple standard definition television programming,
audio, data, and other types of communications,  subject to the requirement that
each broadcaster provide at least one free video channel equal in quality to the
current technical standard.

     DTV  channels  will  generally  be  located in the range of  channels  from
channel 2 through  channel 51. The FCC is requiring that affiliates of ABC, CBS,
Fox and NBC in the top 10 television  markets begin digital  broadcasting by May
1, 1999 (many stations affiliated with these networks in the top 10 markets have
voluntarily  committed to begin digital broadcasting by November 1998), and that
affiliates of these networks in markets 11 through 30 begin digital broadcasting
by November 1999.  The FCC's plan calls for the DTV transition  period to end in
the year 2006, at which time the FCC expects that television  broadcasters  will
cease  non-digital  broadcasting  and  return one of their two  channels  to the
government,  allowing that  spectrum to be recovered  for other uses.  Under the
Balanced Budget Act,  however,  the FCC is authorized to extend the December 31,
2006 deadline for reclamation of a television station's  non-digital channel if,
in any given case: (i) one or more television stations affiliated with ABC, CBS,
NBC or Fox in a market is not  broadcasting  digitally,  and the FCC  determines
that such stations have

                                      S-56

<PAGE>



"exercised due diligence" in attempting to convert to digital  broadcasting;  or
(ii)  less  than  85% of the  television  households  in  the  station's  market
subscribe to a multichannel  video service  (cable,  wireless cable or DBS) that
carries at least one  digital  channel  from each of the local  stations in that
market, and less than 85% of the television households in the market can receive
digital  signals off the air using either a set-top  converter box for an analog
television set or a new DTV television set. The Balanced Budget Act also directs
the FCC to auction the  non-digital  channels by September  30, 2002 even though
they are not to be reclaimed by the government until at least December 31, 2006.
The Balanced  Budget Act also  permits  broadcasters  to bid on the  non-digital
channels in cities with populations greater than 400,000,  provided the channels
are used for DTV. Thus, it is possible a broadcaster could own two channels in a
market.  The FCC has  concluded a separate  proceeding  in which it  reallocated
television  channels 60 through 69 to other services while  protecting  existing
television   stations  on  those  channels  from  interference  during  the  DTV
transition  period.  Additionally,  the FCC will open a separate  proceeding  to
consider  to what  extent the cable  must-carry  requirements  will apply to DTV
signals.

     Implementation of digital  television will improve the technical quality of
television signals received by viewers.  Under certain  circumstances,  however,
conversion to digital operation may reduce a station's  geographic coverage area
or result in some  increased  interference.  The FCC's DTV allotment plan allows
present UHF stations  that move to DTV channels  considerably  less signal power
than present VHF stations that move to UHF DTV channels.  Additionally,  the DTV
transmission  standard  adopted  by the FCC may not allow  certain  stations  to
provide a DTV signal of adequate  strength  to be  reliably  received by certain
viewers  using  inside  television  set  antennas.   Implementation  of  digital
television will also impose substantial  additional costs on television stations
because of the need to replace  equipment and because some stations will need to
operate at higher utility costs and there can be no assurance that the Company's
television  stations will be able to increase  revenue to offset such costs. The
FCC is also considering imposing new public interest  requirements on television
licensees  in  exchange  for their  receipt  of DTV  channels.  The  Company  is
currently  considering  plans to provide HDTV, to provide  multiple  channels of
television,  including  the provision of additional  broadcast  programming  and
transmitted data on a subscription basis, and to continue its current TV program
channels on its allocated DTV channels.  The 1996 Act allows the FCC to charge a
spectrum   fee  to   broadcasters   who  use  the  digital   spectrum  to  offer
subscription-based  services.  The FCC has opened a  rulemaking  to consider the
spectrum fees to be charged to broadcasters for such use. In addition,  Congress
has held hearings on broadcasters'  plans for the use of their digital spectrum.
The Company  cannot  predict what future actions the FCC might take with respect
to DTV,  nor can it predict the effect of the FCC's  present DTV  implementation
plan or such future actions on the Company's business.

Proposed Changes

     The  Congress and the FCC have under  consideration,  and in the future may
consider and adopt, new laws,  regulations and policies regarding a wide variety
of matters that could affect, directly or indirectly,  the operation,  ownership
and  profitability of the Company's  broadcast  stations,  result in the loss of
audience share and advertising  revenues for the Company's  broadcast  stations,
and affect the ability of the Company to acquire  additional  broadcast stations
or finance such  acquisitions.  In addition to the changes and proposed  changes
noted above, such matters may include, for example, the license renewal process,
spectrum use fees, political  advertising rates,  potential  restrictions on the
advertising of certain products (beer, wine and hard liquor,  for example),  and
the rules and  policies to be applied in  enforcing  the FCC's equal  employment
opportunity regulations. Other matters that could affect the Company's broadcast
properties  include   technological   innovations  and  developments   generally
affecting competition in the mass communications  industry, such as direct radio
and television  broadcast  satellite  service,  the continued  establishment  of
wireless cable systems and low power television stations, digital television and
radio  technologies,  and the advent of telephone  company  participation in the
provision of video programming service.

Other Considerations

     The foregoing  summary does not purport to be a complete  discussion of all
provisions  of the  Communications  Act or  other  congressional  acts or of the
regulations and policies of the FCC. For further informa-

                                      S-57

<PAGE>



tion,  reference should be made to the Communications  Act, other  congressional
acts, and  regulations and public notices  promulgated  from time to time by the
FCC. There are additional  regulations and policies of the FCC and other federal
agencies that govern political  broadcasts,  public affairs  programming,  equal
employment  opportunity,  and other matters affecting the Company's business and
operations.

ENVIRONMENTAL REGULATION

     Prior to the Company's ownership or operation of its facilities, substances
or  waste  that  are  or  might  be  considered   hazardous   under   applicable
environmental  laws may have been  generated,  used,  stored or  disposed  of at
certain of those facilities.  In addition,  environmental conditions relating to
the soil and groundwater at or under the Company's facilities may be affected by
the proximity of nearby properties that have generated, used, stored or disposed
of hazardous  substances.  As a result,  it is possible  that the Company  could
become subject to  environmental  liabilities  in the future in connection  with
these facilities under applicable  environmental laws and regulations.  Although
the  Company   believes  that  it  is  in  substantial   compliance   with  such
environmental  requirements,  and has not in the  past  been  required  to incur
significant  costs in connection  therewith,  there can be no assurance that the
Company's  costs to  comply  with such  requirements  will not  increase  in the
future.  The Company  presently  believes that none of its  properties  have any
condition  that is likely to have a  material  adverse  effect on the  Company's
financial condition or results of operations.

COMPETITION

     The Company's  television and radio stations compete for audience share and
advertising revenue with other television and radio stations in their respective
DMAs or MSA's,  as well as with other  advertising  media,  such as  newspapers,
magazines,  outdoor advertising,  transit advertising,  yellow page directories,
direct mail and local cable and wireless cable  systems.  Some  competitors  are
part of larger organizations with substantially greater financial, technical and
other resources than the Company.

     Television Competition. Competition in the television broadcasting industry
occurs  primarily in  individual  DMAs.  Generally,  a  television  broadcasting
station in one DMA does not compete with  stations in other DMAs.  The Company's
television stations are located in highly competitive DMAs. In addition, certain
of the Company's DMAs are overlapped by both  over-the-air and cable carriage of
stations in adjacent  DMAs,  which tends to spread  viewership  and  advertising
expenditures over a larger number of television stations.

     Broadcast  television  stations compete for advertising  revenues primarily
with other  broadcast  television  stations,  radio  stations  and cable  system
operators  serving  the same  market.  ABC,  CBS and NBC  programming  generally
achieves higher  household  audience levels than Fox, WB and UPN programming and
syndicated programming aired by independent stations.  This can be attributed to
a combination  of factors,  including the efforts of ABC, CBS and NBC to reach a
broader audience,  generally better signal carriage  available when broadcasting
over VHF channels 2 through 13 versus  broadcasting over UHF channels 14 through
69 and the  higher  number  of  hours  of ABC,  CBS  and NBC  programming  being
broadcast weekly. However, greater amounts of advertising time are available for
sale during Fox, UPN and WB programming and non-network syndicated  programming,
and as a result the Company  believes that the Company's  programming  typically
achieves a share of  television  market  advertising  revenues  greater than its
share of a market's audience.

     Television  stations  compete for audience share  primarily on the basis of
program  popularity,  which has a direct effect on  advertising  rates.  A large
amount of the Company's prime time programming is supplied by Fox and WB, and to
a  lesser  extent  UPN,  ABC,  CBS and  NBC.  In those  periods,  the  Company's
affiliated  stations are totally dependent upon the performance of the networks'
programs in attracting  viewers.  Non-network time periods are programmed by the
station primarily with syndicated  programs purchased for cash, cash and barter,
or barter-only,  and also through  self-produced  news, public affairs and other
entertainment programming.

     Television  advertising rates are based upon factors which include the size
of the DMA in which the  station  operates,  a  program's  popularity  among the
viewers  that an  advertiser  wishes  to  attract,  the  number  of  advertisers
competing for the available time, the demographic makeup of the DMA served

                                      S-58

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by the station,  the  availability of alternative  advertising  media in the DMA
(including radio and cable), the aggressiveness and knowledge of sales forces in
the DMA and  development of projects,  features and programs that tie advertiser
messages to  programming.  The Company  believes that its sales and  programming
strategies allow it to compete effectively for advertising within its DMAs.

     Other  factors  that are  material to a  television  station's  competitive
position include signal coverage, local program acceptance, network affiliation,
audience  characteristics and assigned broadcast  frequency.  Historically,  the
Company's UHF broadcast  stations  have suffered a competitive  disadvantage  in
comparison   to  stations  with  VHF   broadcast   frequencies.   This  historic
disadvantage has gradually declined through (i) carriage on cable systems,  (ii)
improvement   in  television   receivers,   (iii)   improvement   in  television
transmitters, (iv) wider use of all channel antennae, (v) increased availability
of  programming,  and (vi) the  development  of new networks such as Fox, WB and
UPN.

     The broadcasting  industry is continuously faced with technical changes and
innovations, the popularity of competing entertainment and communications media,
changes in labor conditions, and governmental restrictions or actions of federal
regulatory  bodies,  including  the FCC,  any of  which  could  possibly  have a
material  effect on a television  station's  operations  and profits.  There are
sources of video service other than conventional  television stations,  the most
common being cable  television,  which can increase  competition for a broadcast
television station by bringing into its market distant  broadcasting signals not
otherwise available to the station's audience,  serving as a distribution system
for national satellite-delivered programming and other non-broadcast programming
originated on a cable system and selling  advertising time to local advertisers.
Other  principal   sources  of  competition   include  home  video   exhibition,
direct-to-home broadcast satellite television ("DBS") entertainment services and
multichannel  multipoint  distribution services ("MMDS").  Moreover,  technology
advances and regulatory  changes  affecting  programming  delivery through fiber
optic telephone lines and video  compression  could lower entry barriers for new
video channels and encourage the development of increasingly specialized "niche"
programming.   The  1996  Act  permits  telephone  companies  to  provide  video
distribution  services via radio  communication,  on a common carrier basis,  as
"cable  systems"  or  as  "open  video  systems,"  each  pursuant  to  different
regulatory   schemes.   The  Company  is  unable  to  predict  the  effect  that
technological  and  regulatory  changes  will have on the  broadcast  television
industry and on the future  profitability  and value of a  particular  broadcast
television station.

     The FCC  authorizes DBS services  throughout the United States.  Currently,
two FCC permitees,  DirecTV and United States  Satellite  Broadcasting,  provide
subscription  DBS services via  high-power  communications  satellites and small
dish receivers,  and other companies provide  direct-to-home video service using
lower powered satellites and larger receivers. Additional companies are expected
to commence direct-to-home  operations in the near future. DBS and MMDS, as well
as other new technologies,  will further increase competition in the delivery of
video programming.

     The  Company  cannot  predict  what  other  video   technologies  might  be
considered  or  implemented  in the  future,  nor can it judge in  advance  what
impact,  if any, the  implementation  of any of these proposals or changes might
have on its business.

     The  Company   believes  that  television   broadcasting  may  be  enhanced
significantly  by the development and increased  availability of DTV technology.
This  technology  has the  potential  to permit the  Company to provide  viewers
multiple  channels  of digital  television  over each of its  existing  standard
channels,  to provide certain programming in a high definition television format
and to deliver  various forms of data,  including data on the Internet,  to home
and business  computers.  These additional  capabilities may provide the Company
with additional sources of revenue.  The Company is currently  considering plans
to provide  HDTV,  to provide  multiple  channels of  television  including  the
provision  of  additional  broadcast  programming  and  transmitted  data  on  a
subscription  basis,  and to  continue  its  current TV program  channels on its
allocated  DTV  channels.  The Company has  obtained  FCC  authority  to conduct
experimental DTV multicasting  operations in Baltimore,  Maryland.  The 1996 Act
allows  the FCC to charge a spectrum  fee to  broadcasters  who use the  digital
spectrum to offer  subscription-based  services. The FCC has opened a rulemaking
to consider the  spectrum  fees to be charged to  broadcasters  for such use. In
addition, Congress has held hearings on broadcasters' plans for the use of their
digital  spectrum.  The Company  cannot  predict what future  actions the FCC or
Congress  might take with  respect to DTV,  nor can it predict the effect of the
FCC's present DTV

                                      S-59

<PAGE>



implementation  plan or such  future  actions  on the  Company's  business.  DTV
technology  is not  currently  available to the viewing  public and a successful
transition  from the current  analog  television  format to a digital format may
take many years.  There can be no assurance  that the Company's  efforts to take
advantage of the new technology will be commercially successful.

     The Company also competes for programming,  which involves negotiating with
national  program  distributors  or  syndicators  that sell  first-run and rerun
packages of programming.  The Company's stations compete for exclusive access to
those programs against in-market  broadcast  station  competitors for syndicated
products.  Cable  systems  generally  do not  compete  with local  stations  for
programming,  although  various  national  cable networks from time to time have
acquired  programs that would have  otherwise  been offered to local  television
stations.   Public  broadcasting  stations  generally  compete  with  commercial
broadcasters for viewers but not for advertising dollars.

     Historically,  the cost of programming has increased because of an increase
in the number of new independent stations and a shortage of quality programming.
However,  the  Company  believes  that over the past five years  program  prices
generally have stabilized.

     The  Company  believes  it  competes  favorably  against  other  television
stations  because of its  management  skill and  experience,  the ability of the
Company  historically to generate revenue share greater than its audience share,
its network  affiliations  and its local program  acceptance.  In addition,  the
Company  believes  that it benefits  from the  operation  of multiple  broadcast
properties,   affording  it  certain  nonquantifiable  economies  of  scale  and
competitive advantages in the purchase of programming.

     Radio Competition. Radio broadcasting is a highly competitive business, and
each of the radio stations  operated by the Company  competes for audience share
and  advertising  revenue  directly with other radio  stations in its geographic
market,  as well as with other media,  including  television,  cable television,
newspapers,  magazines,  direct mail and  billboard  advertising.  The  audience
ratings and advertising  revenue of each of such stations are subject to change,
and any adverse  change in a  particular  market  could have a material  adverse
effect on the revenue of such radio stations  located in that market.  There can
be no assurance  that any one of the  Company's  radio  stations will be able to
maintain or increase its current audience ratings and radio advertising  revenue
market share.

     The Company attempts to improve each radio station's  competitive  position
with promotional campaigns designed to enhance and reinforce its identities with
the  listening  public.  Extensive  market  research  is  conducted  in order to
identify specific  demographic  groups and design a programming format for those
groups.  The Company seeks to build a strong  listener base composed of specific
demographic  groups in each market, and thereby attract  advertisers  seeking to
reach  these  listeners.  Aside  from  building  its  stations'  identities  and
targeting its programming to specific  demographic  groups,  management believes
that the Company also obtains a competitive  advantage by operating duopolies or
multiple stations in the nation's larger mid-size markets.

     The radio  broadcasting  industry is also subject to  competition  from new
media technologies that are being developed or introduced,  such as the delivery
of  audio  programming  by  cable  television   systems  and  by  digital  audio
broadcasting  ("DAB"). DAB may provide a medium for the delivery by satellite or
terrestrial  means of  multiple  new  audio  programming  formats  to local  and
national  audiences.  The FCC has issued licenses for two satellite DAB systems.
Historically,  the  radio  broadcasting  industry  has  grown  in terms of total
revenues  despite  the  introduction  of new  technologies  for the  delivery of
entertainment   and  information,   such  as  television   broadcasting,   cable
television,  audio tapes and compact disks. There can be no assurance,  however,
that the development or  introduction in the future of any new media  technology
will not have an adverse effect on the radio broadcast industry.

EMPLOYEES

     As of December 31, 1997,  the Company had  approximately  2,262  employees.
With the exception of certain of the employees of KOVR-TV,  KDNL-TV, WBEN-AM and
WWL-AM,  none  of the  employees  is  represented  by  labor  unions  under  any
collective  bargaining  agreement.  No  significant  labor  problems  have  been
experienced  by the  Company,  and  the  Company  considers  its  overall  labor
relations to be good.

                                      S-60

<PAGE>



LEGAL PROCEEDINGS

     On July 14,  1997,  Sinclair  publicly  announced  that it had  reached  an
agreement for certain of its owned and/or programmed  television  stations which
were  affiliated  with UPN to become  affiliated  with WB beginning  January 16,
1998. On August 1, 1997, UPN informed  Sinclair that it did not believe Sinclair
or its affiliates had provided  proper notice of its intention not to extend the
UPN affiliation agreements beyond January 15, 1998, and, accordingly, that these
agreements had been automatically renewed through January 15, 2001.

     In August  1997,  UPN  filed an action  (the  "California  Action")  in Los
Angeles  Superior  Court  against the Company,  seeking  declaratory  relief and
specific  performance or, in the alternative,  unspecified  damages and alleging
that  neither the Company nor its  affiliates  provided  proper  notice of their
intention not to extend the current UPN  affiliations  beyond  January 15, 1998.
Certain  subsidiaries of the Company filed an action (the "Baltimore Action") in
the Circuit  Court for  Baltimore  City  seeking  declaratory  relief that their
notice was  effective  to terminate  the  affiliations  on January 15, 1998.  On
December 9, 1997,  the court in the  Baltimore  Action ruled that  Sinclair gave
timely and proper notice to effectively terminate the affiliations as of January
15,  1998 and  granted  Sinclair's  motion for  summary  judgment.  Based on the
decision in the Baltimore  Action,  the court in the Los Angeles  Superior Court
has stayed all proceedings in the California Action. Following an appeal by UPN,
the court of Special  Appeals  of  Maryland  upheld the ruling in the  Baltimore
Action and UPN is seeking  further  appellate  review by the  Maryland  Court of
Appeals.  See "Risk Factors -- Certain  Network  Affiliation  Agreements" in the
accompanying  Prospectuses.  Although the Company believes that proper notice of
intention not to extend was provided to UPN,  there can be no assurance that the
Company  and its  subsidiaries  will  prevail in these  proceedings  or that the
outcome of these  proceedings,  if adverse to the Company and its  subsidiaries,
will not have a material adverse effect on the Company.

     The  Company  currently  and from time to time is  involved  in  litigation
incidental  to the  conduct of its  business.  Except as  described  above,  the
Company is not a party to any lawsuit or  proceeding  that in the opinion of the
Company will have a material adverse effect.

                                   MANAGEMENT

     Set forth below is certain information  relating to the Company's executive
officers,  directors,  certain  key  employees  and  persons  expected to become
executive officers, directors or key employees.

              NAME         AGE                        TITLE
- ------------------------- ----  ------------------------------------------------
David D. Smith ..........  47   President, Chief Executive Officer, Director and
                                Chairman of the Board
Frederick G. Smith ......  48   Vice President and Director
J. Duncan Smith .........  43   Vice President, Secretary and Director
Robert E. Smith .........  34   Vice President, Treasurer and Director
David B. Amy ............  45   Chief Financial Officer
Barry Drake .............  46   Chief Operating Officer, SCI Radio
Robert Gluck ............  39   Regional Director, SCI
Michael Granados ........  43   Regional Director, SCI
Steven M. Marks .........  41   Regional Director, SCI
Stuart Powell ...........  56   Regional Director, SCI
John T. Quigley .........  54   Regional Director, SCI
Frank Quitoni ...........  53   Regional Director, SCI
Frank W. Bell ...........  42   Vice President, Programming, SCI Radio
M. William Butler .......  45   Vice President/Group Program Director, SCI
Lynn A. Deppen ..........  40   Vice President, Engineering, SCI Radio
Michael Draman ..........  48   Vice President/TV Sales and Marketing, SCI
Stephen A. Eisenberg ....  55   Vice President/Director of National Sales, SCI
Nat Ostroff .............  57   Vice President/New Technology
Delbert R. Parks, III ...  45   Vice President/Operations and Engineering, SCI
Robert E. Quicksilver ...  43   Vice President/General Counsel, SCI

                                      S-61

<PAGE>



              NAME         AGE                         TITLE
- ------------------------- ----- ------------------------------------------------
Thomas E. Severson ......  34   Corporate Controller
Michael E. Sileck .......  37   Vice President/Finance, SCI
Robin A. Smith ..........  41   Chief Financial Officer, SCI Radio
Patrick J. Talamantes ...  33   Director of Corporate Finance, Treasurer of SCI
Lawrence E. McCanna .....  54   Director
Basil A. Thomas .........  82   Director

     In addition to the foregoing, the following persons have agreed to serve as
executive  officers and/or directors of the Company as soon as permissible under
the rules of the FCC and applicable  laws. See "Risk Factors -- Dependence  Upon
Key  Personnel;  Employment  Agreements  with  Key  Personnel"  in the  attached
Prospectuses.



             NAME          AGE                       TITLE
- ------------------------- ----- -----------------------------------------------
Barry Baker .............  45   Executive Vice President of the Company, Chief
                                Executive Officer of SCI and Director
Kerby Confer ............  56   Chief Executive Officer, SCI Radio
Roy F. Coppedge, III ....  49   Director

     In  connection  with the River  City  Acquisition,  the  Company  agreed to
increase  the size of the  Board of  Directors  from  seven  members  to nine to
accommodate  the  prospective  appointment  of each of  Barry  Baker  and Roy F.
Coppedge,  III or such other designee as Boston Ventures Limited  Partnership IV
and Boston Ventures Limited Partnership IVA (collectively "Boston Ventures") may
select.  Mr. Baker and Mr. Confer currently serve as consultants to the Company.
The Company's  obligation to appoint Mr. Coppedge or another  designee of Boston
Ventures  will end as a result of the sale of shares by Boston  Ventures  in the
Offering.

     Members of the Board of Directors are elected for one-year  terms and until
their  successors  are  duly  elected  and  qualified.  Executive  officers  are
appointed  by the Board of Directors  annually to serve for  one-year  terms and
until their successors are duly appointed and qualified.

     David D.  Smith has  served  as  President,  Chief  Executive  Officer  and
Chairman of the Board since September 1990.  Prior to that, he served as General
Manager of WPTT, Pittsburgh,  Pennsylvania, from 1984, and assumed the financial
and engineering  responsibility  for the Company,  including the construction of
WTTE,  Columbus,  Ohio, in 1984. In 1980, Mr. Smith founded  Comark  Television,
Inc.,  which  applied for and was  granted  the permit for WPXT-TV in  Portland,
Maine and which purchased  WDSI-TV in Chattanooga,  Tennessee.  WPXT-TV was sold
one  year  after   construction  and  WDSI-TV  was  sold  two  years  after  its
acquisition.  From 1978 to 1986,  Mr. Smith  co-founded and served as an officer
and  director  of  Comark  Communications,   Inc.,  a  company  engaged  in  the
manufacture  of  high  power  transmitters  for  UHF  television  stations.  His
television  career  began  with  WBFF  in  Baltimore,  where  he  helped  in the
construction  of the station and was in charge of  technical  maintenance  until
1978.  David D. Smith,  Frederick G. Smith,  J. Duncan Smith and Robert E. Smith
are brothers.

     Frederick G. Smith has served as Vice  President of the Company  since 1990
and as a Director  since 1986.  Prior to joining the Company in 1990,  Mr. Smith
was an oral and  maxillofacial  surgeon  engaged  in  private  practice  and was
employed by Frederick G. Smith, M.S., D.D.S.,  P.A., a professional  corporation
of which Mr. Smith was the sole officer, director and stockholder.

     J. Duncan Smith has served as Vice  President,  Secretary and a Director of
the Company since 1988. Prior to that, he worked for Comark Communications, Inc.
installing  UHF  transmitters.  In addition,  he also worked  extensively on the
construction  of WPTT in Pittsburgh,  WTTE in Columbus,  WIIB in Bloomington and
WTTA in St. Petersburg,  as well as on the renovation of the new studio, offices
and news facility for WBFF in Baltimore.

     Robert E. Smith has served as Vice  President,  Treasurer and a Director of
the Company  since 1988.  Prior to that,  he served as Program  Director at WBFF
from 1986 to 1988.  Prior to that, he assisted in the  construction  of WTTE and
also worked for Comark Communications, Inc. installing UHF transmitters.

                                      S-62

<PAGE>



     David B. Amy has served as Chief Financial Officer ("CFO") since October of
1994. In addition, he serves as Secretary of Sinclair Communications,  Inc., the
Company subsidiary which owns and operates the broadcasting operations. Prior to
his  appointment  as CFO,  Mr. Amy  served as the  Corporate  Controller  of the
Company  beginning in 1986 and has been the Company's Chief  Accounting  Officer
since that time. Mr. Amy has over thirteen years of broadcast experience, having
joined  the  Company  as a  business  manager  for WCWB in  Pittsburgh.  Mr. Amy
received an MBA degree from the University of Pittsburgh in 1981.

     Barry  Drake  has  served as Chief  Operating  Officer  of SCI Radio  since
completion  of the River  City  Acquisition.  Prior to that  time,  he was Chief
Operating  Officer --  Keymarket  Radio  Division of River City since July 1995.
Prior to that time, he was President  and Chief  Operating  Officer of Keymarket
since 1988.  From 1985  through  1988,  Mr.  Drake  performed  the duties of the
President of each of the Keymarket  broadcasting  entities,  with responsibility
for three stations located in Houston, St. Louis and Detroit.

     Robert  Gluck has served as Regional  Director of the Company  since August
1997.  As Regional  Director,  Mr. Gluck is  responsible  for the  Milwaukee and
Raleigh/Durham  markets.  Prior to joining  the  Company,  Mr.  Gluck  served as
General Manager at WTIC-TV in the  Hartford-New  Haven market.  Prior to joining
WTIC-TV in 1988,  Mr.  Gluck  served as National  Sales  Manager and Local Sales
Manager of WLVI-TV  in Boston.  Before  joining  WLVI-TV,  Mr.  Gluck  served in
various  sales  and   management   capacities   with  New  York  national  sales
representative firms.

     Michael  Granados  has served as a Regional  Director of the Company  since
July 1996.  As a Regional  Director,  Mr.  Granados is  responsible  for the San
Antonio,  Des  Moines,  Peoria and Las Vegas  markets.  Prior to July 1996,  Mr.
Granados has served in various  positions with the Company and, before the River
City  Acquisition,  with River City.  He served as the General  Sales Manager of
KABB from 1989 to 1993,  the Station  Manager and Director of Sales of WTTV from
1993 to 1994  and the  General  Manager  of WTTV  prior  to his  appointment  as
Regional Director in 1996.

     Steven M. Marks has  served as  Regional  Director  for the  Company  since
October 1994. As Regional Director,  Mr. Marks is responsible for the Baltimore,
Norfolk,  Flint and  Birmingham  markets.  Prior to his  appointment as Regional
Director,  Mr.  Marks served as General  Manager for WBFF since July 1991.  From
1986 until  joining WBFF in 1991,  Mr. Marks served as General  Sales Manager at
WTTE. Prior to that time, he was national sales manager for WFLX-TV in West Palm
Beach, Florida.

     Stuart Powell has served as a Regional Director since December 15, 1997. As
a Regional Director,  Mr. Powell is responsible for the Pittsburgh,  Kansas City
and Lexington markets.  Prior to joining the Company,  Mr. Powell served as Vice
President  and General  Manager at WXIX-TV in the  Cincinnati  market.  Prior to
joining  WXIX-TV  in 1992,  Mr.  Powell  served as  General  Manager  of WFLD in
Chicago.  Before joining WFLD, Mr. Powell served in various sales and management
capacities with Scripps Howard in Phoenix and Kansas City.

     John T. Quigley has served as a Regional Director of the Company since June
1996.  As  Regional  Director,  Mr.  Quigley is  responsible  for the  Columbus,
Cincinnati, and Oklahoma City markets. Prior to that time, Mr. Quigley served as
general  manager of WTTE since July 1985.  Prior to joining  WTTE,  Mr.  Quigley
served in  broadcast  management  positions at WCPO-TV in  Cincinnati,  Ohio and
WPTV-TV in West Palm Beach, Florida.

     Frank  Quitoni has served as a Regional  Director  since  completion of the
River City Acquisition. As Regional Director, Mr. Quitoni is responsible for the
St.  Louis,  Sacramento,   Indianapolis  and  Asheville/  Greenville/Spartanburg
markets.  Prior to joining the Company,  he was Vice President of Operations for
River City since 1995.  Mr. Quitoni had served as the Director of Operations and
Engineering  for River City since 1994.  Prior thereto Mr.  Quitoni  served as a
consultant  to CBS  beginning in 1989.  Mr.  Quitoni was the Director of Olympic
Operations  for CBS Sports for the 1992 Winter  Olympic Games and consulted with
CBS for the 1994 Winter  Olympic  Games.  Mr.  Quitoni was awarded the Technical
Achievement Emmy for the 1992 and 1994 CBS Olympic broadcasts.

     Frank W. Bell has served as Vice  President/Radio  Programming of SCI Radio
since the Company's  acquisition  of the assets of River City in 1996.  Prior to
that time,  he served in the same capacity in the  Keymarket  Radio  Division of
River City Broadcasting since 1995, and for Keymarket Communications

                                      S-63

<PAGE>



since 1987.  From 1981 through 1987,  Mr. Bell owned and operated  several radio
stations in  Pennsylvania  and  Kansas.  Before  that,  he served two years as a
Regional Manager for the National Association of Broadcasters.

     M. William Butler has served as Vice President/Group  Program Director, SCI
since 1997.  From 1995 to 1997,  Mr. Butler served as Director of Programming at
KCAL, the Walt Disney Company station in Los Angeles,  California.  From 1991 to
1995,  he was Director of Marketing  and  Programming  at WTXF in  Philadelphia,
Pennsylvania  and  prior to that he held the same  position  at WLVI in  Boston,
Massachusetts.   Mr.  Butler  attended  the  Graduate  Business  School  of  the
University of Cincinnati from 1975 to 1976.

     Lynn A. Deppen has served as Director of Engineering/Radio  Division of SCI
Radio since the Company's acquisition of the assets of River City in 1996. Prior
to that time, he served in the same position for the Keymarket Radio Division of
River City Broadcasting since 1995, and for Keymarket Communications since 1985.
Mr. Deppen has owned and operated his own technical  consulting  firm as well as
radio stations in Pennsylvania, New York and Ohio.

     Michael Draman has served as Vice  President/TV  Sales and  Marketing,  SCI
since 1997.  From 1995 until  joining the  Company,  Mr.  Draman  served as Vice
President of Revenue Development for New World Television. From 1983 to 1995, he
was  Director of Sales and  Marketing  for WSVN in Miami,  Florida.  Mr.  Draman
attended The American University and The Harvard Business School and served with
the U.S. Marine Corps in Vietnam.

     Stephen A.  Eisenberg has served as Director of National  Sales,  SCI since
November  1996.  Prior to joining the  Company,  he worked since 1975 in various
capacities   at   Petry   Television,    including   most   recently   as   Vice
President/Director of Sales with total national sales responsibility for KTTV in
Los Angeles, California,  KCPQ-TV in Seattle, Washington,  WTNH-TV in New Haven,
Connecticut,  WKYC-TV  in  Cleveland,  Ohio,  WBIR-TV in  Knoxville,  Tennessee,
WKEF-TV in Dayton,  Ohio and  WTMJ-TV in  Milwaukee,  Wisconsin.  Mr.  Eisenberg
received an MS degree in Journalism from  Northwestern's  Medill School and a BA
degree from Brooklyn College.

     Nat Ostroff has served as Vice President for New  Technology  since joining
the Company in January of 1996. From 1984 until joining the Company,  he was the
President and CEO of Comark  Communication  Inc., a leading  manufacturer of UHF
transmission equipment. While at Comark, Mr. Ostroff was nominated and awarded a
Prime  Time  Emmy  Award  for  outstanding   engineering   achievement  for  the
development of new UHF  transmitter  technologies  in 1993. In 1968, Mr. Ostroff
founded Acrodyne Industries Inc., a manufacturer of TV transmitters and a public
company and served as its first  President  and CEO.  Mr.  Ostroff  holds a BSEE
degree from Drexel University and an MEEE degree from New York University. He is
a member of several industry organizations, including, AFCCE, IEEE and SBE.

     Delbert  R.  Parks  III has  served as Vice  President  of  Operations  and
Engineering  since the completion of the River City  Acquisition.  Prior to that
time, he was Director of Operations and  Engineering for WBFF and Sinclair since
1985,  and has  been  with the  Company  for 25  years.  He is  responsible  for
planning,  organizing and implementing  operational and engineering policies and
strategies as they relate to television and computer systems.  Currently,  he is
consolidating  facilities  for  Sinclair's  television  stations  and  has  just
completed a digital  facility for  Sinclair's  news and  technical  operation in
Pittsburgh.  Mr.  Parks  was also a  Lieutenant  Colonel  in the  Maryland  Army
National Guard and commanded the 1st Battalion, 175th Infantry (Light).

     Robert E.  Quicksilver has served as Vice  President/General  Counsel,  SCI
since completion of the River City Acquisition.  Prior to that time he served as
General  Counsel of River  City since  September  1994.  From 1988 to 1994,  Mr.
Quicksilver was a partner of the law firm of Rosenblum, Goldenhersh, Silverstein
and Zafft,  P.C. in St.  Louis.  Mr.  Quicksilver  holds a B.A.  from  Dartmouth
College and a J.D. from the University of Michigan.

     Thomas E. Severson has served as Corporate  Controller  since January 1997.
Prior to that time, Mr. Severson  served as Assistant  Controller of the Company
since 1995.  Prior to joining the Company,  Mr.  Severson held  positions in the
audit  departments  of KPMG Peat Marwick LLP and Deloitte & Touche LLP from 1991
to 1995.  Mr.  Severson is a graduate of the  University  of Baltimore  and is a
Certified Public Accountant.

                                      S-64

<PAGE>



     Michael  E.  Sileck  has  served  as Vice  President/Finance  of SCI  since
completion  of the River City  Acquisition.  Prior to that time he served as the
Director of Finance for River City since 1993.  Mr.  Sileck joined River City in
July 1990 as Director of Finance and Business Affairs for KDNL-TV. Mr. Sileck is
an  active  member  of the  Broadcast  Cable  Financial  Management  Association
("BCFM") and was a Director of BCFM from 1993 to 1996. Mr.  Sileck,  a Certified
Public  Accountant,  received  a B.S.  degree in  Accounting  from  Wayne  State
University and an M.B.A. in Finance from Oklahoma City University.

     Robin A. Smith has served as Chief Financial Officer,  SCI Radio since June
1996.  From 1993 until joining the Company,  Ms. Smith served as Vice  President
and Chief  Financial  Officer of the Park Lane Group of Menlo Park,  California,
which owned and operated  small market radio  stations.  From 1982 to 1993,  she
served as Vice President and Treasurer of Edens  Broadcasting,  Inc. in Phoenix,
Arizona, which owns and operates radio stations in major markets. Ms. Smith is a
graduate of the Arizona State University and is a Certified Public Accountant.

     Patrick J.  Talamantes  has served as  Director  of  Corporate  Finance and
Treasurer of SCI since completion of the River City  Acquisition.  Prior to that
time, he served as Treasurer for River City since April 1995. From 1991 to 1995,
he was a Vice President with Chemical  Bank,  where he completed  financings for
clients in the cable, broadcasting, publishing and entertainment industries. Mr.
Talamantes holds a B.A. degree from Stanford  University and an M.B.A.  from the
Wharton School at the University of Pennsylvania.

     Lawrence E.  McCanna  has served as a Director  of the  Company  since July
1995. Mr. McCanna has been a partner of the accounting firm of Gross, Mendelsohn
&  Associates,  P.A.,  since 1972 and has served as its managing  partner  since
1982. Mr. McCanna has served on various  committees of the Maryland  Association
of  Certified  Public  Accountants  and was  chairman of the  Management  of the
Accounting Practice  Committee.  He is also a former member of the Management of
an Accounting  Practice  Committee of the American Institute of Certified Public
Accountants.  Mr.  McCanna  is a member of the board of  directors  of  Maryland
Special Olympics.

     Basil A.  Thomas has served as a Director  of the  Company  since  November
1993. He is of counsel to the Baltimore law firm of Thomas & Libowitz,  P.A. and
has been in the private  practice of law since  1983.  From 1961 to 1968,  Judge
Thomas  served as an Associate  Judge on the Municipal  Court of Baltimore  City
and, from 1968 to 1983, he served as an Associate  Judge of the Supreme Bench of
Baltimore  City.  Judge Thomas is a trustee of the University of Baltimore and a
member of the American Bar Association  and the Maryland State Bar  Association.
Judge Thomas attended the College of William & Mary and received his L.L.B. from
the University of Baltimore.  Judge Thomas is the father of Steven A. Thomas,  a
senior attorney and founder of Thomas & Libowitz, counsel to the Company.

     Barry Baker has been the Chief Executive  Officer of River City since 1989,
and is the President of the corporate  general  partner of River City and Better
Communications,  Inc. ("BCI"). The principal business of both River City and BCI
is  television  and  radio  broadcasting.  In  connection  with the  River  City
Acquisition, the Company agreed to appoint Mr. Baker Executive Vice President of
the  Company  and to elect him as a Director  at such time as he is  eligible to
hold those positions under applicable FCC regulations.  He currently serves as a
consultant to the Company.

     Kerby Confer served as a member of the Board of  Representatives  and Chief
Executive  Officer --  Keymarket  Radio  Division of River City since July 1995.
Prior  thereto,  Mr. Confer served as Chairman of the Board and Chief  Executive
Officer of Keymarket  since its founding in December 1981.  Prior to engaging in
the  acquisition  of various radio stations in 1975, Mr. Confer held a number of
jobs in the broadcast business, including serving as Managing Partner of a radio
station in Annapolis, Maryland from 1969 to 1975. From 1966 to 1969, he hosted a
pop music television show on WBAL-TV (Baltimore) and WDCA-TV (Washington, D.C.).
Prior thereto,  Mr. Confer served as program director or  producer/director  for
radio and  television  stations  owned by  Susquehanna  Broadcasting  and Plough
Broadcasting Company, Inc. Mr. Confer currently provides services to the Company
and is expected to become Chief  Executive  Officer of SCI Radio at such time as
he is eligible to hold this position under applicable FCC regulations.

     Roy F. Coppedge, III is a general partner of the general partner of each of
the Boston Ventures partnerships, limited partnerships primarily involved in the
business of investments.  Mr. Coppedge is a director of Continental Cablevision,
Inc., and American Media, Inc. and a member of the Board of

                                      S-65

<PAGE>



Representatives  of Falcon Holding Group, L.P. In connection with the River City
Acquisition, the Company agreed to elect Mr. Coppedge as a Director at such time
as he is eligible to hold that position under applicable FCC regulations.

EMPLOYMENT AGREEMENTS

     The Company has entered into an employment  agreement  with David D. Smith,
President and Chief Executive Officer of the Company.  David Smith's  employment
agreement  has an initial  term of three years and is renewable  for  additional
one-year terms, unless either party gives notice of termination not less than 60
days  prior  to  the   expiration  of  the  then  current  term.  The  Company's
Compensation   Committee   has  approved  an  increase  in  Mr.   Smith's  total
compensation  to  $1,200,000.  Mr. Smith is also entitled to  participate in the
Company's  Executive Bonus Plan based upon the performance of the Company during
the year. The employment  agreement  provides that the Company may terminate Mr.
Smith's  employment  prior to expiration of the agreement's  term as a result of
(i) a breach  by Mr.  Smith  of any  material  covenant,  promise  or  agreement
contained in the employment  agreement;  (ii) a dissolution or winding up of the
Company;  (iii) the disability of Mr. Smith for more than 210 days in any twelve
month period (as determined under the employment agreement);  or (iv) for cause,
which includes  conviction of certain crimes,  breach of a fiduciary duty to the
Company or the  stockholders,  or repeated  failure to exercise or undertake his
duties as an officer of the Company (each, a "Termination Event").

     In June  1995,  the  Company  entered  into an  employment  agreement  with
Frederick G. Smith, Vice President of the Company.  Frederick Smith's employment
agreement  has an initial  term of three years and is renewable  for  additional
one-year terms, unless either party gives notice of termination not less than 60
days prior to the expiration of the then current term. Under the agreement,  Mr.
Smith  receives a base salary of $260,000 and is also entitled to participate in
the Company's Executive Bonus Plan based upon the performance of the Company and
Mr. Smith during the year.  The employment  agreement  provides that the Company
may terminate Mr. Smith's employment prior to expiration of the agreement's term
as a result of a Termination Event.

     In June 1995,  the Company  entered into an  employment  agreement  with J.
Duncan Smith,  Vice  President and Secretary of the Company.  J. Duncan  Smith's
employment  agreement  has an initial term of three years and is  renewable  for
additional  one-year terms,  unless either party gives notice of termination not
less than 60 days prior to the  expiration of the then current  term.  Under the
agreement,  Mr. Smith receives a base salary of $270,000 and is also entitled to
participate in the Company's  Executive Bonus Plan based upon the performance of
the Company and Mr. Smith during the year.  The  employment  agreement  provides
that the Company may terminate Mr. Smith's employment prior to expiration of the
agreement's term as a result of a Termination Event.

     In June 1995, the Company entered into an employment  agreement with Robert
E. Smith,  Vice  President  and  Treasurer  of the  Company.  Robert E.  Smith's
employment  agreement  has an initial term of three years and is  renewable  for
additional  one-year terms,  unless either party gives notice of termination not
less than 60 days prior to the  expiration of the then current  term.  Under the
agreement,  Mr. Smith receives a base salary of $250,000 and is also entitled to
participate in the Company's  Executive Bonus Plan based upon the performance of
the Company and Mr. Smith during the year.  The  employment  agreement  provides
that the Company may terminate Mr. Smith's employment prior to expiration of the
agreement's term as a result of a Termination Event.

     In connection with the River City Acquisition,  the Company entered into an
employment  agreement  (the  "Baker  Employment  Agreement")  with  Barry  Baker
pursuant to which Mr. Baker will become President and Chief Executive Officer of
SCI and  Executive  Vice  President  of the Company at such time as Mr. Baker is
able to hold those positions  consistent with applicable FCC regulations.  Until
such time as Mr. Baker is able to become an officer of the Company, he serves as
a  consultant  to the Company  pursuant to a consulting  agreement  and receives
compensation  that he  would  be  entitled  to as an  officer  under  the  Baker
Employment Agreement.  While Mr. Baker acts as consultant to the Company he will
not direct employees of Sinclair in the operation of its television stations and
will not  perform  services  relating  to any  shareholder,  bank  financing  or
regulatory  compliance  matters with respect to the  Company.  In addition,  Mr.
Baker will  remain the Chief  Executive  Officer of River City and will devote a
substantial amount of his business time

                                      S-66

<PAGE>



and  energies  to  those   services.   Mr.  Baker  receives  a  base  salary  of
approximately  $1,135,200  per year,  subject to annual  increases  of 7 1/2% on
January 1 each year.  Mr. Baker is also  entitled to receive a bonus equal to 2%
of the  amount  by which  the  Broadcast  Cash  Flow (as  defined  in the  Baker
Employment  Agreement) of SCI for a year exceeds the Broadcast Cash Flow for the
immediately  preceding year. Mr. Baker has received options to acquire 1,382,435
shares of the Class A Common  Stock (or 3.33% of the common  equity of  Sinclair
determined  on a  fully  diluted  basis  as  of  the  date  of  the  River  City
Acquisition).  The option became  exercisable  with respect to 50% of the shares
upon closing of the River City Acquisition,  and became exercisable with respect
to an additional  25% of the shares on the first  anniversary  of the closing of
the River City  Acquisition,  and will become  exercisable  with  respect to the
remaining  25% on the  second  anniversary  of the  closing  of the  River  City
Acquisition. The exercise price of the option is approximately $30.11 per share.
The term of the Baker  Employment  Agreement  extends until May 31, 2001, and is
automatically  extended  to the third  anniversary  of any Change of Control (as
defined in the Baker Employment Agreement). If the Baker Employment Agreement is
terminated as a result of a Series B Trigger Event (as defined below),  then Mr.
Baker shall be entitled to a termination  payment equal to the amount that would
have been paid in base  salary for the  remainder  of the term of the  agreement
plus bonuses that would be paid for such period based on the average  bonus paid
to Mr.  Baker  for  the  previous  three  years,  and  all  options  shall  vest
immediately upon such  termination.  In addition,  upon such a termination,  Mr.
Baker  shall have the option to  purchase  from the  Company for the fair market
value thereof either (i) all broadcast  operations of Sinclair in the St. Louis,
Missouri  DMA or (at the option of Mr.  Baker) the  Asheville,  North  Carolina/
Greenville/Spartanburg,  South  Carolina DMA or (ii) all of the Company's  radio
broadcast  operations.  Mr.  Baker  shall also have the right  following  such a
termination to receive quarterly  payments (which may be paid either in cash or,
at the Company's  option, in additional shares of Class A Common Stock) equal to
5.00% of the  fair  market  value  (on the date of each  payment)  of all  stock
options and common stock issued  pursuant to the exercise of such stock  options
or pursuant to payments of this obligation in shares of Class A Common Stock and
held by him at the time of such  payment  (except  that the first  such  payment
shall be 3.75% of such value). The fair market value of unexercised  options for
such purpose  shall be equal to the market price of  underlying  shares less the
exercise price of the options.  Following  termination of Mr. Baker's employment
agreement,  the Company shall have the option to purchase the options and shares
from Mr.  Baker at their  market  value.  A "Series B Trigger  Event"  means the
termination of Barry Baker's employment with the Company prior to the expiration
of the  initial  five-year  term of the Baker  Employment  Agreement  (i) by the
Company  for any  reason  other  than  "for  cause"  (as  defined  in the  Baker
Employment  Agreement)  or (ii) by  Barry  Baker  under  certain  circumstances,
including (a) on 60 days' prior written notice given at any time within 180 days
following a Change of Control;  (b) if Mr. Baker is not elected (and  continued)
as a director of Sinclair or SCI, as President  and Chief  Executive  Officer of
SCI or as Executive  Vice  President of Sinclair,  or Mr. Baker shall be removed
from any such board or office;  (c) upon a material breach by Sinclair or SCI of
the Baker  Employment  Agreement  which is not  cured;  (d) if there  shall be a
material  diminution in Mr. Baker's authority or  responsibility,  or certain of
his economic benefits are materially  reduced, or Mr. Baker shall be required to
work  outside  Baltimore;  or  (e)  the  effective  date  of his  employment  as
contemplated by clause (b) shall not have occurred by August 31, 1997. Mr. Baker
cannot be appointed to such  positions with the Company or SCI until the Company
or SCI takes certain actions with respect to WTTV and WTTK in  Indianapolis  and
WTTE or WSYX in Columbus as described  under "Risk  Factors -- Dependence on Key
Personnel;  Employment  Agreements  with  Key  Personnel"  in  the  accompanying
Prospectuses.  The Company  has not taken  these  actions as of the date of this
Prospectus Supplement and, accordingly, Mr. Baker is able to terminate the Baker
Employment Agreement at any time.


                                      S-67

<PAGE>



                CERTAIN UNITED STATES FEDERAL TAX CONSIDERATIONS
                      FOR NON-U.S. HOLDERS OF COMMON STOCK

SCOPE AND LIMITATION

     The  following is a general  discussion of certain  United  States  federal
income and estate tax consequences of the purchase, ownership and disposition of
Class A Common Stock by a "Non-U.S.  Holder" (as defined below). This summary is
based  on  the  Internal   Revenue  Code  of  1986,  as  amended  (the  "Code"),
administrative  pronouncements,  judicial  decisions  and  existing and proposed
Treasury  regulations each as in effect on the date hereof and changes to any of
which  subsequent to the date of this  Prospectus  Supplement may affect the tax
consequences described herein.

     This discussion  does not purport to be a comprehensive  description of all
of the tax considerations that may be relevant to a decision to purchase Class A
Common  Stock.  It does  not  discuss  all of the tax  consequences  that may be
relevant to a holder in light of the  holder's  particular  circumstances.  This
discussion does not address any tax  consequences  arising under the laws of any
state, local or foreign taxing jurisdiction.

     Prospective  purchasers  should  consult  their own tax  advisors as to the
particular tax consequences of the purchase, ownership or disposition of Class A
Common Stock,  including the effects of applicable  state,  local,  foreign,  or
other tax laws and possible changes in the tax laws.

     For purposes of this discussion,  a "Non-U.S.  Holder" means any individual
or entity  other than a holder of Class A Common  Stock that is (i) a citizen or
resident of the United  States  (including  certain  former  citizens and former
residents),  (ii) a partnership,  corporation  (including an entity treated as a
corporation  or  partnership  for United States  federal income tax purposes) or
other entity  created or organized in the United States or under the laws of the
United  States  or  of  any  political   subdivision  thereof  (other  than  any
partnership treated as foreign under federal  regulations),  (iii) an estate the
income of which is subject to United States federal income  taxation  regardless
of source,  or (iv) a trust with respect to the  administration of which a court
within the United States is able to exercise  primary  supervision and which has
one or more  United  States  persons,  who have the  authority  to  control  all
substantial  decisions of the trust. The tax treatment of a Non-U.S.  Holder may
vary depending upon the particular situation of such holder.

     An  individual  may,  subject  to  certain  exceptions,  be  deemed to be a
resident alien (as opposed to a  non-resident  alien) by virtue of being present
in the United  States at least 31 days in the calendar year and for an aggregate
of at least 183 days during a three-year  period ending in the current  calendar
year  (counting  for such  purposes all of the days present in the current year,
one-third of the days present in the  immediately  preceding year, and one-sixth
of the days present in the second preceding  year).  Resident aliens are subject
to United States federal tax as if they were United States citizens.

DIVIDENDS

     Subject to the discussion below, any dividends paid to a Non-U.S. Holder of
Class A Common Stock  generally will be subject to withholding tax at a 30% rate
or such lower rate as may be specified by an applicable income tax treaty.

     Under currently effective Treasury Regulations (the "Current Regulations"),
for  purposes  of  determining  whether tax is to be withheld at a 30% rate or a
reduced rate as specified by an income tax treaty,  the Company  ordinarily will
presume  that  dividends  paid to an address in a foreign  country are paid to a
resident of such country absent definite  knowledge that such presumption is not
warranted.  A Non-U.S.  Holder  that is  eligible  for a reduced  rate of United
States  withholding  tax pursuant to an income tax treaty may obtain a refund of
any excess amounts currently  withheld by filing an appropriate claim for refund
with the United States  Internal  Revenue  Service.  Under Treasury  Regulations
issued on October 6, 1997 (the "Final  Regulations"),  generally  effective  for
payments made after December 31, 1998, a Non-U.S. Holder (including,  in certain
cases of  Non-U.S.  Holders  that are  entities,  the  owner or  owners  of such
entities)  will be required to satisfy  certain  certification  requirements  in
order to claim a reduced rate of  withholding  pursuant to an applicable  income
tax treaty.


                                      S-68

<PAGE>



     If a  Non-U.S.  Holder is  engaged  in a trade or  business  in the  United
States,  and if (i)  dividends  on the  Class A  Common  Stock  are  effectively
connected  with the  conduct of such trade or  business  or (ii) if a tax treaty
applies,  dividends are attributable to a United States permanent  establishment
of the Non-U.S. Holder, the Non-U.S. Holder will generally be subject to regular
United States income tax on such effectively connected income in the same manner
as if the Non-U.S.  Holder were a United States resident. Such a Non-U.S. Holder
will be  required  to provide  the  Company a properly  executed  United  States
Internal  Revenue  Service  Form  4224 or  successor  form in  order to claim an
exemption from the 30% withholding tax.

     In addition,  if such Non-U.S.  Holder is a foreign corporation,  it may be
subject to a branch  profits tax equal to 30% (or such lower rate provided by an
applicable treaty) of its effectively connected earnings and profits, subject to
certain adjustments, deemed to have been repatriated from the United States. For
purposes of the branch profits tax,  dividends on and any gain recognized on the
sale, exchange or other disposition of the Class A Common Stock will be included
in the  effectively  connected  earnings and profits of such Non-U.S.  Holder if
such  dividends or gain, as the case may be, is  effectively  connected with the
conduct by the Non-U.S. Holder of a trade or business in the United States.

OWNERSHIP AND SALE

     In general, a Non-U.S.  Holder will not be subject to United States federal
income tax with respect to any gain realized on a sale or other  disposition  of
Class A Common Stock unless (i) such  Non-U.S.  Holder is an  individual  who is
present  in the  United  States  for 183  days or  more in the  taxable  year of
disposition, and either (a) such individual has a "tax home" (as defined in Code
Section  911(d)(3)) in the United States (unless such gain is  attributable to a
fixed place of business in a foreign  country  maintained by such individual and
has been subject to foreign tax of at least 10%) or (b) the gain is attributable
to an office or other fixed place of business  maintained by such  individual in
the United States;  (ii) such gain is effectively  connected with the conduct by
such Non-U.S.  Holder of a trade or business in the United States;  or (iii) the
Company  is or has been a "United  States  real  property  holding  corporation"
within  the  meaning  of Section  897(c)(2)  of the Code at any time  within the
shorter of the five-year  period  preceding  such  disposition  or such Non-U.S.
Holder's holding period,  and, with respect to any class of stock of the Company
that is regularly traded on an established  securities market within the meaning
of the applicable Treasury  Regulations,  the Non-U.S.  Holder held, directly or
indirectly,  at any time within the shorter of the periods  described above more
than 5% of such class. A corporation is generally a "United States real property
holding  corporation"  if the fair  market  value  of its  "United  States  real
property interests" equals or exceeds 50% of the sum of the fair market value of
its worldwide real property interests plus its other assets used or held for use
in a trade or  business.  Although the Company does not believe that it has been
or is or will become a "United States real property holding  corporation" in the
foreseeable  future,  any such development  could have adverse United States tax
consequences for Non-U.S. Holders.

INFORMATION REPORTING AND BACKUP WITHHOLDING

     Under certain  circumstances,  the United States  Internal  Revenue Service
requires  information  reporting and backup withholding of United States federal
income tax at a rate of 31% with  respect to  payments  to certain  noncorporate
Non-U.S.  Holders  (including  individuals).   Under  the  Current  Regulations,
information reporting and backup withholding will apply unless such noncorporate
Non-U.S.  Holders certify to the withholding  agent that the beneficial owner of
the Note is a Non-U.S. Holder. This certification  requirement will generally be
satisfied  by the  certification  provided  to  avoid  the 30%  withholding  tax
(described above).  Backup withholding and information  reporting generally will
apply,  however,  to  dividends  paid on  shares  of Class A  Common  Stock to a
Non-U.S.  Holder at an address in the United  States,  if such  holder  fails to
establish an exemption or to provide certain other information to the payor.

     Under  the  Current  Regulations,  the  payment  of  the  proceeds  of  the
disposition  of Class A Common Stock by a holder to or through the United States
office of a broker or  through a  non-United  States  branch of a United  States
broker generally will be subject to information reporting and backup with-


                                      S-69

<PAGE>



holding  at a rate of 31% unless the  holder  either  certifies  its status as a
Non-U.S.   Holder  under  penalties  of  perjury  or  otherwise  establishes  an
exemption.  The payment of the proceeds of the disposition by a Non-U.S.  Holder
of Class A Common Stock to or through a non-United States office of a non-United
States broker will not be subject to backup withholding or information reporting
unless the non-United States broker has certain United States relationships.

     Under the Final  Regulations,  the payment of  dividends  or the payment of
proceeds from the  disposition of Class A Common Stock to a Non-U.S.  Holder may
be subject to information reporting and backup withholding unless such recipient
satisfies  applicable  certification  requirements  or otherwise  establishes an
exemption.

     Any amounts withheld under the backup withholding rules from a payment to a
Non-U.S. Holder will be refunded (or credited against the holder's United States
federal income tax liability,  if any) provided that the required information is
furnished to the Internal Revenue Service.

FEDERAL ESTATE TAX

     Under the United  States  federal  estate tax law, an  individual  Non-U.S.
Holder who is treated as the owner of an  interest  in the Class A Common  Stock
will be  required to include  the value  thereof in his gross  estate for United
States federal estate tax purposes,  and may be subject to United States federal
estate tax unless an applicable estate tax treaty provides otherwise.





                                      S-70

<PAGE>



                                  UNDERWRITING

     Under the terms and subject to the  conditions  stated in the  Underwriting
Agreement dated the date of this Prospectus Supplement, each of the underwriters
of the Offering named below (the "Underwriters"), for whom Smith Barney Inc., BT
Alex. Brown Incorporated,  Credit Suisse First Boston Corporation, Bear, Stearns
& Co. Inc.,  Furman Selz LLC,  Goldman,  Sachs & Co.,  Lehman  Brothers Inc. and
NationsBanc  Montgomery  Securities LLC are acting as the  representatives  (the
"Representatives"),  has severally  agreed to purchase,  and the Company and the
Selling  Stockholders  have  agreed to sell to each  Underwriter,  the number of
shares of Class A Common Stock set forth  opposite the name of such  Underwriter
below:


                                                       NUMBER
     UNDERWRITERS                                    OF SHARES
     ------------                                   ----------
   Smith Barney Inc. ..............................
   BT Alex. Brown Incorporated ....................
   Credit Suisse First Boston Corporation .........
   Bear, Stearns & Co. Inc. .......................
   Furman Selz LLC ................................
   Goldman, Sachs & Co. ...........................
   Lehman Brothers Inc. ...........................
   NationsBanc Montgomery Securities LLC ..........
                                                    -----------
      Total ....................................... $ 8,032,563
                                                    ===========


     The  Underwriting  Agreement  provides that the  obligations of the several
Underwriters  to pay for and  accept  delivery  of the  shares  are  subject  to
approval of certain legal  matters by counsel and to certain  other  conditions.
The  Underwriters are obligated to take and pay for all shares of Class A Common
Stock  offered  hereby (other than those  covered by the  over-allotment  option
described below) if any such shares are taken.

     The Underwriters  for whom Smith Barney Inc., BT Alex. Brown  Incorporated,
Credit Suisse First Boston  Corporation,  Bear,  Stearns & Co. Inc., Furman Selz
LLC,  Goldman,  Sachs & Co.,  Lehman  Brothers Inc. and  NationsBanc  Montgomery
Securites  LLC are acting as the  Representatives,  propose to offer part of the
shares of Class A Common  Stock  directly  to the public at the public  offering
price set forth on the cover page of this Prospectus  Supplement and part of the
shares to certain  dealers at a price that represents a concession not in excess
of $ per share below the public offering price.  The Underwriters may allow, and
such dealers may reallow, a concession not in excess of $ per share to the other
Underwriters  or to certain  other  dealers.  After the initial  offering of the
shares to the public,  the public  offering  price and such  concessions  may be
changed by the Representatives.

     The Company and the Selling  Stockholders  have granted to the Underwriters
options, exercisable for 30 days from the date of this Prospectus Supplement, to
purchase up to an aggregate of 900,000 and 304,884  additional shares of Class A
Common  Stock at the public  offering  price set forth on the cover page of this
Prospectus   Supplement  less  underwriting   discounts  and  commissions.   The
Underwriters may exercise such option to purchase  additional  shares solely for
the purpose of covering over-allotments, if any, incurred in connection with the
sale of the shares of Class A Common Stock  offered  hereby.  To the extent such
option is exercised, each Underwriter will become obligated,  subject to certain
conditions,  to purchase  approximately  the same  percentage of such additional
shares as the number of shares set forth opposite each Underwriter's name in the
preceding  table  bears to the total  number  of shares of Class A Common  Stock
listed in such table.

     The  Company,  its  officers  and  directors  and the holders of all of the
shares of Class B Common  Stock have agreed  that,  for a period of 90 days from
the date of this Prospectus Supplement, they will not, without the prior written
consent of Smith  Barney  Inc.,  offer,  sell,  contract to sell,  or  otherwise
dispose  of,  any  shares  of  Common  Stock of the  Company  or any  securities
convertible  into,  or  exercisable  or  exchangeable  for,  Common Stock of the
Company.

                                      S-71

<PAGE>



     The Company,  the Selling  Stockholders and the Underwriters have agreed to
indemnify each other against certain  liabilities,  including  liabilities under
the Securities Act.

     In connection with this Offering and in compliance with applicable law, the
Underwriters may overallot (i.e.,  sell more shares of Class A Common Stock than
the total amount shown on the list of Underwriters  which appears above) and may
effect  transactions  which  stabilize,  maintain or otherwise affect the market
price of the shares of Class A Common  Stock at levels  above  those which might
otherwise prevail in the open market. Such transactions may include placing bids
for the Class A Common Stock or effecting  purchases of the Class A Common Stock
for the  purpose  of  pegging,  fixing or  maintaining  the price of the Class A
Common Stock or for the purpose of reducing a syndicate  short position  created
in connection  with the Offering.  A syndicate  short position may be covered by
exercise of the options described above in lieu of or in addition to open market
purchases.  In addition,  the contractual  arrangements  among the  Underwriters
include a provision whereby, if the  Representatives  purchase shares of Class A
Common  Stock in the open market for the account of the  underwriting  syndicate
and the securities purchased can be traced to a particular Underwriter or member
of the selling group, the underwriting  syndicate may require the Underwriter or
selling  group member in question to purchase the shares of Class A Common Stock
in question at the cost price to the  syndicate  or may recover from (or decline
to pay to) the  Underwriter  or selling  group  member in  question  the selling
concession  applicable to the securities in question.  The  Underwriters are not
required  to  engage  in any of these  activities  and any such  activities,  if
commenced, may be discontinued at any time.

     Smith Barney Inc. and certain of the other  Representatives  have  provided
and may continue to provide investment banking services to the Company for which
they have and may receive customary fees.

     Because more than 10% of the net proceeds of this  Offering may be received
by NASD members participating in this Offering or by affiliates of such members,
this  Offering  is  being   conducted  in  accordance  with  NASD  Conduct  Rule
2710(c)(8).

                                  LEGAL MATTERS

     Certain matters will be passed upon for the  Underwriters by Fried,  Frank,
Harris, Shriver & Jacobson (a partnership including professional  corporations),
New York, New York. See "Legal  Matters" in the  accompanying  Prospectuses  for
information regarding legal matters to be passed upon for the Company.


                                      S-72

<PAGE>


                            GLOSSARY OF DEFINED TERMS

     "ABC" means Capital Cities/ABC, Inc.

     "Adjusted EBITDA" means broadcast cash flow less corporate overhead expense
and is a commonly used measure of performance for broadcast companies.  Adjusted
EBITDA does not purport to represent  cash  provided by operating  activities as
reflected  in the  Company's  consolidated  statements  of cash flows,  is not a
measure of financial  performance under generally accepted accounting principles
and should not be  considered  in isolation  or as a substitute  for measures of
performance   prepared  in  accordance   with  generally   accepted   accounting
principles.

     "Adjusted EBITDA margin" means the Adjusted EBITDA divided by net broadcast
revenues.

     "Amended   Certificate"   means  the  Amended  and  Restated   Articles  of
Incorporation of the Company as amended.

     "Arbitron" means Arbitron, Inc.

     "Bank  Credit  Agreement"  means  the Third  Amended  and  Restated  Credit
Agreement,  dated as of May 20,  1997,  among  the  Company,  the  Subsidiaries,
certain  lenders named  therein,  and The Chase  Manhattan  Bank,  as agent,  as
amended  and as  such  agreement  may be  further  amended,  renewed,  extended,
refinanced, restructured, replaced or modified.

     "Broadcast  cash flow  margin"  means  broadcast  cash flow  divided by net
broadcast revenues.

     "Broadcast  Cash Flow"  means  operating  income  plus  corporate  overhead
expenses,  special  bonuses  paid  to  executive  officers,   non-cash  deferred
compensation,   depreciation  and  amortization,  including  both  tangible  and
intangible assets and program rights, less cash payment for program rights. Cash
program  payments  represent cash payments made for current program payables and
sports  rights  and do not  necessarily  correspond  to program  usage.  Special
bonuses paid to executive officers are considered unusual and non-recurring. The
Company has presented  broadcast cash flow data,  which the Company believes are
comparable to the data provided by other companies in the industry, because such
data are commonly  used as a measure of  performance  for  broadcast  companies.
However,  broadcast cash flow (i) does not purport to represent cash provided by
operating  activities as reflected in the Company's  consolidated  statements of
cash  flow,  (ii) is not a measure  of  financial  performance  under  generally
accepted  accounting  principles and (iii) should not be considered in isolation
or as a  substitute  for measures of  performance  prepared in  accordance  with
generally accepted accounting principles.

     "CBS" means CBS, Inc.

     "Class A Common Stock" means the Company's Class A Common Stock,  par value
$.01 per share.

     "Class B Common Stock" means the Company's Class B Common Stock,  par value
$.01 per share.

     "Columbus   Option"  means  the  Company's  option  to  purchase  both  the
Non-License Assets and the License Assets of WSYX-TV, Columbus, Ohio.

     "Commission" means the Securities and Exchange Commission.

     "Common Stock" means the Class A Common Stock and the Class B Common Stock.

     "Communications Act" means the Communications Act of 1934, as amended.

     "Company"  means  Sinclair  Broadcast  Group,  Inc.  and its  wholly  owned
subsidiaries.

     "Controlling  Stockholders"  means David D. Smith,  Frederick G. Smith,  J.
Duncan Smith and Robert E. Smith.

     "DAB" means digital audio broadcasting.

     "Debt  Repurchase"  means the Company's  repurchase of approximately  $98.1
million  principal  amount  of its 10%  Senior  Subordinated  Notes  due 2003 in
December 1997.

     "December  1997 Notes  Issuance"  means the issuance of the  December  1997
Notes.

                                      S-73

<PAGE>



     "December 1997 Notes" means the Company's 8 3/4% Senior  Subordinated Notes
Due 2007.

     "DBS" means direct-to-home broadcast satellite television.

     "Designated Market Area" or "DMA" means one of the 211 generally-recognized
television market areas according to Nielsen.

     "DOJ" means the United States Justice Department.

     "DTV" means digital television.

     "Exchange Act" means the Securities Exchange Act of 1934, as amended.

     "FCC" means the Federal Communications Commission.

     "FCN" means the Fox Children's Network.

     "Flint  Acquisition"  means  the  Company's  acquisition  of the  assets of
WSMH-TV (Flint, Michigan).

     "Fox" means Fox Broadcasting Company.

     "Glencairn" means Glencairn, Ltd. and its subsidiaries.

     "Greenville  Stations"  means radio  stations  WFBC-FM,  WORD-AM,  WFBC-AM,
WSPA-AM,  WSPA-FM,  WOLI-FM, and WOLT-FM located in the  Greenville/Spartanburg,
South Carolina area.

     "Heritage  Acquisition"  means the  acquisition of license and  non-license
assets of the radio and television stations of Heritage Media Group, Inc.

     "HSR Act" means the Hart-Scott-Rodino  Antitrust  Improvements Act of 1976,
as amended.

     "HYTOPS"  means the  Company's 11 5/8% High Yield Trust  Offered  Preferred
Securities issued pursuant to the HYTOPS Issuance.

     "HYTOPS  Issuance" means the Company's  private  placement of HYTOPS,  in a
liquidation amount of $200,000,000, on March 14, 1997.

     "Independent"  means a station that is not affiliated with any of ABC, CBS,
NBC, FOX, UPN or WB.

     "JSAs"  means  joint sales  agreements  pursuant to which an entity has the
right,  for a fee  paid  to  the  owner  and  operator  of a  station,  to  sell
substantially all of the commercial advertising on the station.

     "July 1997 Note Issuance" means the issuance of the July 1997 Notes.

     "July 1997 Notes"  means the  Company's  9% Senior  Subordinated  Notes due
2007.

     "KSC" means Keymarket of South Carolina, Inc.

     "Lakeland  Acquisition"  means the acquisition of 100% of the capital stock
of Lakeland Group Television, Inc.

     "License  Assets" means the television  and radio station assets  essential
for  broadcasting  a television  or radio signal in compliance  with  regulatory
guidelines,  generally consisting of the FCC license, transmitter,  transmission
lines, technical equipment, call letters and trademarks,  and certain furniture,
fixtures and equipment.

     "License Assets Option" means the Company's  option to purchase the License
Assets of KDNL-TV, St. Louis, MO; KOVR-TV,  Sacramento, CA; WTTV-TV and WTTK-TV,
Indianapolis, IN; WLOS-TV, Asheville, NC; KABB-TV, San Antonio, TX; and KDSM-TV,
Des Moines, IA.

     "LMAs" means program  services  agreements,  time  brokerage  agreements or
local  marketing  agreements  pursuant to which an entity  provides  programming
services to television or radio stations that are not owned by the entity.

     "Max  Media  Acquisition"  means  the  acquisition  of all  of  the  equity
interests of Max Media Properties, LLC.


                                      S-74

<PAGE>



     "Montecito  Acquisition"  means the acquisition of all of the capital stock
of Montecito Broadcasting Corporation.

     "MSA" means the Metro Survey Area as defined by Arbitron.

     "MMDS" means multichannel multipoint distribution services.

     "NBC" means the National Broadcasting Company.

     "Nielsen" means the A.C. Nielsen Company Station Index dated May 1996.

     "1993 Notes" means the Company's 10% Senior Subordinated Notes due 2003.

     "1995 Notes" means the Company's 10% Senior Subordinated Notes due 2005.

     "1996  Acquisitions" means the 16 television and 33 radio stations that the
Company acquired,  obtained options to acquire, or obtained the right to program
during 1996 for an aggregate consideration of approximately $1.2 billion.

     "1996 Act" means the Telecommunications Act of 1996.

     "1997 Common  Stock  Issuance"  means the  issuance of 5,645,000  shares of
Class A Common Stock in September 1997.

     "1997 Preferred  Stock Issuance" means the issuance of 3,450,000  shares of
Series D Preferred Stock in September 1997.

     "1997 Financings"  means the HYTOPS Issuance,  the July 1997 Note Issuance,
the 1997 Common Stock Issuance,  the 1997 Preferred Stock Issuance, the December
1997 Note Issuance and the Debt Repurchase.

     "Non-License Assets" means the assets relating to operation of a television
or radio station other than License Assets.

     "River City" means River City Broadcasting, L.P.

     "River City  Acquisition"  means the Company's  acquisition from River City
and the owner of KRRT of certain Non-License Assets,  options to acquire certain
License and  Non-License  Assets and rights to provide  programming or sales and
marketing for certain stations, which was completed May 31, 1996.

     "SCI" means Sinclair Communications, Inc., a wholly owned subsidiary of the
Company that owns all of the capital stock of the operating  subsidiaries of the
Company.

     "Securities Act" means the Securities Act of 1933, as amended.

     "Series A  Preferred  Stock"  means  the  Company's  Series A  Exchangeable
Preferred  Stock,  par  value  $.01 per  share,  each  share  of which  has been
exchanged for a share of the Company's Series B Convertible Preferred Stock.

     "Series  B  Preferred  Stock"  means  the  Company's  Series B  Convertible
Preferred Stock, par value $.01 per share.

     "Series C Preferred  Stock" means the Company's  Series C Preferred  Stock,
par value $.01 per share.

     "Series D Preferred  Stock" means the Company's  Series D Preferred  Stock,
par value $.01 per share.

     "Significant  Acquisitions"  means  the  Heritage  Acquisition,  Max  Media
Acquisition and the Sullivan Acquisition.

     "Sinclair"  means  Sinclair  Broadcast  Group,  Inc.  and its wholly  owned
subsidiaries.

     "Sullivan Acquisition" means the acquisition of all of the capital stock of
Sullivan Broadcast Holdings, Inc.

                                      S-75

<PAGE>



     "Superior  Acquisition"  means the  Company's  acquisition  of the stock of
Superior Communications, Inc.

     "Superior" means Superior Communications, Inc.

     "TBAs" means time brokerage agreements; see definition of "LMAs."

     "Traditional   Networks"   means  each  of  ABC,  CBS  or  NBC,  singly  or
collectively.

     "UHF" means ultra-high frequency.

     "UPN" means United Paramount Television Network Partnership.

     "VHF" means very-high frequency.

     "WB" and the "WB Network" mean The WB Television Network Partners.


                                      S-76

<PAGE>

PROSPECTUS


                                5,564,253 SHARES




                                 [SINCLAIR LOGO]



                              CLASS A COMMON STOCK
                            Par value $.01 per share


                               ------------------

     All of the  shares of Class A Common  Stock,  par value $.01 per share (the
"Class  A  Common  Stock")   offered  hereby  are  being  sold  by  the  Selling
Stockholders,  as defined herein. Sinclair Broadcast Group, Inc. (the "Company")
will not receive any of the proceeds from the sale of shares offered hereby. The
shares offered hereby may be sold by the Selling Stockholders in transactions on
the over-the-counter market, in privately negotiated transactions, or otherwise,
at prices  prevailing at the time of sale or related to the then-current  market
price, or as may be negotiated at the time of sale.


     The  Company's  outstanding  capital  stock  consists of the Class A Common
Stock,  shares of Class B Common  Stock,  par value $.01 per share (the "Class B
Common Stock"),  shares of Series B Convertible  Preferred Stock, par value $.01
per share (the "Series B Preferred Stock"),  shares of Series C Preferred Stock,
par value $.01 per share (the "Series C Preferred Stock") and shares of Series D
Convertible  Exchangeable Preferred Stock, par value $.01 per share (the "Series
D  Preferred  Stock").  The  rights of the Class A Common  Stock and the Class B
Common Stock (collectively,  the "Common Stock") are identical, except that each
share of Class A Common Stock entitles the holder thereof to one vote in respect
of matters submitted for the vote of holders of Common Stock, whereas each share
of Class B Common  Stock  entitles  the  holder  thereof  to one vote on  "going
private" and certain other transactions and to ten votes on other matters.  Each
share of Class B Common Stock converts  automatically  into one share of Class A
Common  Stock upon sale or other  transfer  to a party  other  than a  Permitted
Transferree. Each share of Series B Preferred Stock has a liquidation preference
of $100, is convertible into  approximately  3.64 shares of Class A Common Stock
(subject to  adjustment),  and has 3.64 votes on all matters on which holders of
shares of Common Stock have a vote. Except as described in this Prospectus,  the
Series C Preferred  Stock and the Series D Preferred Stock do not have rights to
vote on matters  on which  holders  of shares of Common  Stock have a vote.  See
"Description of Capital Stock." 

                              ------------------

     SEE "RISK FACTORS"  BEGINNING ON PAGE 3 FOR A DISCUSSION OF CERTAIN FACTORS
THAT SHOULD BE CONSIDERED BY PROSPECTIVE  PURCHASERS OF THE CLASS A COMMON STOCK
OFFERED HEREBY.

                              ------------------

  THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES AND
      EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION, NOR HAS THE
           SECURITIES AND EXCHANGE COMMISSION OR ANY STATE SECURITIES
               COMMISSION PASSED UPON THE ACCURACY OR ADEQUACY OF
                   THIS PROSPECTUS. ANY REPRESENTATION TO THE
                         CONTRARY IS A CRIMINAL OFFENSE.



                 The date of this Prospectus is March 17, 1998.


<PAGE>

                             AVAILABLE INFORMATION

     The Company is subject to the information requirements of the Exchange Act,
and  in  accordance   therewith  files  reports,   proxy  statements  and  other
information with the Securities and Exchange Commission (the "Commission"). Such
reports,  proxy statements and other  information  filed by the Company with the
Commission  can be  inspected  and  copied at the  public  reference  facilities
maintained by the Commission at Room 1024,  Judiciary  Plaza,  450 Fifth Street,
N.W.,  Washington,  D.C.  20549,  and at the following  regional  offices of the
Commission:  75 Park  Place,  Room 1228,  New York,  New York 10007 and 500 West
Madison Street, Suite 1400, Chicago, Illinois 60621. Copies of such material may
be  obtained  from the Public  Reference  Section of the  Commission,  450 Fifth
Street,  N.W.,  Washington,  D.C. at  prescribed  rates.  Such reports and other
information  can also be  reviewed  through  the  Commission's  Electronic  Data
Gathering,  Analysis, and Retrieval System ("EDGAR") which is publicly available
though the Commission's Web site (http://www.sec.gov).

     The Company has filed a  Registration  Statement on Form S-3 (together with
all amendments  thereto,  the  "Registration  Statement") with the Commission in
Washington, D.C., in accordance with the provision of the Securities Act of 1933
as amended  (the  "Securities  Act"),  with  respect to the Class A Common Stock
offered  hereby.  As permitted by the rules and  regulations of the  Commission,
this  Prospectus  does  not  contain  all of the  information  contained  in the
Registration  Statement  and the  exhibits  and  schedules  thereto.  Statements
contained  herein  concerning the provisions of any document filed as an exhibit
to the  Registration  Statement or otherwise  filed with the  Commission are not
necessarily complete,  and in each instance reference is made to the copy of the
document so filed.  Each such  statement  is  qualified  in its entirety by such
reference.  The Registration Statement and the exhibits thereto may be inspected
without  charge at the offices of the  Commission or on EDGAR or copies  thereof
may be obtained at  prescribed  rates from the Public  Reference  Section of the
Commission at the address set forth above.

     CERTAIN  PERSONS  PARTICIPATING  IN THE OFFERING MAY ENGAGE IN TRANSACTIONS
THAT STABILIZE, MAINTAIN OR OTHERWISE AFFECT THE PRICE OF THE SECURITIES OFFERED
HEREBY.  SUCH TRANSACTIONS MAY INCLUDE  STABILIZING,  THE PURCHASE OF SECURITIES
OFFERED HEREBY TO COVER  SYNDICATE SHORT POSITIONS AND THE IMPOSITION OF PENALTY
BIDS. FOR A DESCRIPTION OF THESE ACTIVITIES, SEE "PLAN OF DISTRIBUTION."

     IN  CONNECTION  WITH THE OFFERING OF CLASS A COMMON STOCK  PURSUANT TO THIS
PROSPECTUS,  THE  UNDERWRITERS  AND SELLING  GROUP MEMBERS MAY ENGAGE IN PASSIVE
MARKET MAKING  TRANSACTIONS  IN THE SECURITIES ON THE NASDAQ  NATIONAL MARKET IN
ACCORDANCE  WITH RULE 103 OF  REGULATION M UNDER THE EXCHANGE  ACT. SEE "PLAN OF
DISTRIBUTION."


                                       1
<PAGE>

                INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE

     The following  documents filed by the Company with the Commission  pursuant
to  Sections  13(a) and 15(d) of the  Exchange  Act are  incorporated  hereby by
reference:

          (a) the Company's Annual Report on Form 10-K for the fiscal year ended
     December 31, 1997 (the "1997 Form 10-K"); and

       (b) the Company's Current Reports on Form 8-K and Form 8-K/A filed August
   26, 1997, August 29, 1997,  October 8, 1997,  December 5, 1997,  December 12,
   1997 and March 17, 1998.

     All documents filed by the Company pursuant to Sections 13(a), 13(c) 14 and
15(d) of the Exchange Act subsequent to the date of this Prospectus and prior to
termination  of the offering of the Class A Common Stock offered hereby shall be
deemed to be  incorporated  by reference  into this  Prospectus and to be a part
hereof from the date of filing of such  documents.  Any  statement  contained in
this  Prospectus or in a document  incorporated  or deemed to be incorporated by
reference in this  Prospectus  will be deemed to be modified or  superseded  for
purposes of this Prospectus to the extent that a statement  contained  herein or
in any subsequently filed document which also is or is deemed to be incorporated
by reference herein modifies or supersedes such statement. Any such statement so
modified or superseded will not be deemed,  except as so modified or superseded,
to constitute a part of this Prospectus.

     As used herein,  the terms  "Prospectus" and "herein" mean this Prospectus,
including  the documents  incorporated  or deemed to be  incorporated  herein by
reference,  as the same may be amended,  supplemented or otherwise modified from
time to time.  Statements contained in this Prospectus as to the contents of any
contract or other document referred to herein do not purport to be complete, and
where  reference is made to the particular  provisions of such contract or other
document,  such  provisions are qualified in all respects by reference to all of
the provisions of such contract or other document.

     A copy of any and all of the  documents  incorporated  herein by  reference
(other than  exhibits  unless such  exhibits are  specifically  incorporated  by
reference into any such document) will be provided  without charge to any person
to whom a copy of this Prospectus is delivered, upon written or oral request.


                                       2

<PAGE>

                                  THE COMPANY


     The Company is a diversified  broadcasting  company that  currently owns or
programs pursuant to Local Marketing  Agreements ("LMAs") 35 television stations
and, upon consummation of all pending acquisitions and dispositions, will own or
program  pursuant to LMAs 56 television  stations.  The Company owns or programs
pursuant  to LMAs 52  radio  stations,  and  upon  consummation  of all  pending
acquisitions and dispositions,  the Company will own or program pursuant to LMAs
51 radio  stations.  The Company  believes  that upon  completion of all pending
acquisitions  and  dispositions it will be one of the top 10 radio groups in the
United  States,  when  measured by the total number of radio  stations  owned or
programmed pursuant to LMAs.


     The  Company  is a  Maryland  corporation  formed  in 1986.  The  Company's
principal  offices are  located at 2000 West 41st  Street,  Baltimore,  Maryland
21211, and its telephone number is (410) 467-5005.


                                 RISK FACTORS


     In  addition  to  the  other  information  contained  in  this  Prospectus,
prospective investors should review carefully the following risks concerning the
Company and the broadcast  industry before  purchasing  shares of Class A Common
Stock in the Company. 


SUBSTANTIAL LEVERAGE AND PREFERRED STOCK OUTSTANDING

     The Company has consolidated  indebtedness  that is substantial in relation
to its  total  stockholders'  equity.  As of March 13,  1998,  the  Company  had
outstanding   long-term   indebtedness   (including  current   installments)  of
approximately  $1.4 billion and  Sinclair  Capital,  a  subsidiary  trust of the
Company (the "Trust"), had outstanding $200 million aggregate liquidation amount
of 11 5/8% High Yield Trust Offered Preferred  Securities (the "HYTOPS"),  which
are ultimately backed by $206.2 million liquidation amount of Series C Preferred
Stock, par value $.01 per share, of the Company (the "Series C Preferred Stock")
each of which must be  redeemed  in 2009.  The  Company  may  borrow  additional
amounts under a bank credit facility  governed by the Third Amended and Restated
Credit  Agreement  dated as of May 20, 1997 with The Chase  Manhattan  Bank,  as
agent (as amended from time to time, the "Bank Credit  Agreement"),  under which
$637.6  million was  outstanding  as of March 13, 1998,  and expects to do so to
finance its pending acquisitions, including, without limitation, the acquisition
of 100% of the stock of Lakeland Group  Television,  Inc., the acquisition  (the
"Max Media Acquisition"), directly or indirectly, of all of the equity interests
of Max Media Properties, LLC and the acquisition (the "Sullivan Acquisition") of
100% of the stock of Sullivan  Broadcasting  Holdings,  Inc.  ("Sullivan").  The
Company  also  had  outstanding  976,380  shares  of its  Series  B  Convertible
Preferred Stock, par value $.01 per share (the "Series B Preferred Stock"), with
an aggregate  liquidation  preference  of $97.6 million as of March 13, 1998 and
3,450,000 shares of Series D Convertible Exchangeable Preferred Stock, par value
$.01 per share (the "Series D Convertible  Exchangeable  Preferred Stock"), with
an aggregate liquidation  preference of approximately $172.5 million as of March
13,  1998,  which is  exchangeable  at the  option  of the  Company  in  certain
circumstances  for  subordinated  debentures  of the Company  with an  aggregate
principal  amount of  approximately  $172.5  million as of March 13,  1998.  The
Company also has  significant  program  contracts  payable and  commitments  for
future programming.  Moreover, subject to the restrictions contained in its debt
instruments and preferred stock, the Company may incur additional debt and issue
additional preferred stock in the future.

     The Company and its Subsidiaries have and will continue to have significant
payment  obligations  relating  to the Bank  Credit  Agreement,  the 10%  Senior
Subordinated  Notes due 2003 (the "1993  Notes"),  the 10%  Senior  Subordinated
Notes due 2005 (the "1995  Notes"),  the 9% Senior  Subordinated  Notes due 2007
(the "July 1997  Notes"),  the 8 3/4%  Senior  Subordinated  Notes due 2007 (the
"December 1997 Notes" and,  together with the 1993 Notes, the 1995 Notes and the
July 1997 Notes, the "Existing Notes"), and the HYTOPS, and a significant amount
of the  Company's  cash flow will be required to service these  obligations.  In
addition,  the  Company  will be  required  to pay  dividends  on the  Series  D
Convertible  Exchangeable  Preferred Stock, and may be required to pay dividends
on the  Series B  Convertible  Preferred  Stock in  certain  circumstances.  See
"Description of Capital Stock -- Existing Preferred Stock." The Company, on a


                                       3
<PAGE>


consolidated  basis,  reported  interest  expense of $117.0 million for the year
ended December 31, 1997. After giving pro forma effect to acquisitions completed
by the Company in 1997,  the  issuance of the HYTOPS,  the  issuance of the July
1997  Notes  and  the  December  1997  Notes,  the  acquisition  (the  "Heritage
Acquisition") of certain assets of Heritage Media Group, Inc. ("Heritage"),  the
Max Media Acquisition,  the Sullivan Acquisition,  and the Company's issuance in
September 1997 of 4,345,000 shares (the "1997 Common Stock Issuance") of Class A
Common  Stock,  and  3,450,000  shares  of  Series  D  Convertible  Exchangeable
Preferred  Stock (the "1997  Preferred  Stock  Issuance")  and the  offering  of
6,000,000  shares of Class A Common  Stock the Company is making on or about the
date of this Prospectus, as though each occurred on January 1, 1997, and the use
of the net  proceeds  therefrom,  the  interest  expense  and  subsidiary  trust
minority  interest  expense  would have been  $196.1  million for the year ended
December  31,  1997.  The  weighted  average  interest  rates  on the  Company's
indebtedness  under the Bank Credit Agreement during the year ended December 31,
1997 was 7.43%.

     The  revolving  credit  facility  available  to the Company  under the Bank
Credit Agreement is subject to quarterly  reductions with total  availability as
of March 13,  1998 of $659.9  million  (subject  to  compliance  with  financial
covenants), and $330.5 million outstanding as of March 13, 1998, and will mature
on the last  business  day of  December  2004.  Payment of  portions of the $325
million term loan under the Bank Credit  Agreement  began on September  30, 1997
and the term loan must be fully repaid by December 31,  2004.  In addition,  the
Bank Credit Agreement provides for a Tranche C term loan in an amount up to $400
million  which can be utilized  upon approval by the agent bank and upon raising
sufficient  commitments to fund the additional  loans.  The 1993 Notes mature in
2003,  the 1995 Notes  mature in 2005 and the July 1997  Notes and the  December
1997 Notes  mature in 2007.  The Series C  Preferred  Stock must be  redeemed in
2009.  Required repayment of indebtedness of the Company totaling  approximately
$939.2 million will occur at various dates through July 15, 2007.

     The Company's  current and future debt service  obligations and obligations
to make  distributions  on and to redeem  preferred  stock  could  have  adverse
consequences  to holders of the  Securities,  including the  following:  (i) the
Company's  ability to obtain  financing  for  future  working  capital  needs or
additional  acquisitions  or other  purposes may be limited;  (ii) a substantial
portion of the  Company's  cash flow from  operations  will be  dedicated to the
payment of principal and interest on its  indebtedness  and payments  related to
the HYTOPS,  thereby reducing funds available for operations;  (iii) the Company
may be vulnerable to changes in interest rates under its credit facilities;  and
(iv) the Company may be more vulnerable to adverse economic conditions than less
leveraged  competitors  and,  thus,  may be limited in its ability to  withstand
competitive  pressures.  If the  Company is unable to service or  refinance  its
indebtedness  or preferred  stock, it may be required to sell one or more of its
stations to reduce debt service obligations.

     The  Company  expects to be able to satisfy  its future  debt  service  and
dividend and other payment obligations and other commitments with cash flow from
operations.  However, there can be no assurance that the future cash flow of the
Company will be  sufficient to meet such  obligations  and  commitments.  If the
Company is unable to generate sufficient cash flow from operations in the future
to  service  its  indebtedness  and to meet  its  other  commitments,  it may be
required to refinance all or a portion of its existing indebtedness or to obtain
additional  financing.  There can be no assurance  that any such  refinancing or
additional  financing  could be obtained on acceptable  terms. If the Company is
unable to service or refinance its indebtedness,  it may be required to sell one
or more of its stations to reduce debt service obligations. 


RESTRICTIONS IMPOSED BY TERMS OF INDEBTEDNESS

     The  Existing  Indentures  and the Articles  Supplementary  relating to the
Series C Preferred  Stock  restrict,  among other things,  the Company's and its
Subsidiaries'  (as  defined  in the  Existing  Indentures)  ability to (i) incur
additional  indebtedness,  (ii) pay  dividends,  make certain  other  restricted
payments  or  consummate   certain   asset  sales,   (iii)  enter  into  certain
transactions  with affiliates,  (iv) incur  indebtedness  that is subordinate in
priority  and in right of  payment  to any  senior  debt and  senior in right of
payment to the Existing Notes,  (v) merge or consolidate  with any other person,
or (vi) sell, assign,  transfer,  lease,  convey, or otherwise dispose of all or
substantially all of the assets of the Company. In addition, the


                                       4
<PAGE>

Bank Credit Agreement  contains  certain other and more  restrictive  covenants,
including  restrictions  on  redemption  of capital  stock,  a limitation on the
aggregate  size of future  acquisitions  undertaken  without lender  consent,  a
requirement that certain conditions be satisfied prior to consummation of future
acquisitions,  and a limitation on the amount of capital expenditures  permitted
by the Company in future years without lender consent. The Bank Credit Agreement
also requires the Company to maintain  specific  financial ratios and to satisfy
certain  financial  condition  tests. In addition,  any Debt Securities may have
other and more  restrictive  covenants.  The  Company's  ability  to meet  these
financial ratios and financial  condition tests can be affected by events beyond
its  control,  and there can be no  assurance  that the Company  will meet those
tests.  The breach of any of these covenants could result in a default under the
Bank Credit Agreement,  the Existing  Indentures and/or Debt Securities.  In the
event of a default under the Bank Credit Agreement,  the Existing  Indentures or
any Debt Securities,  the lenders and the noteholders  could seek to declare all
amounts  outstanding under the Bank Credit Agreement,  the Existing Notes or any
Debt Securities,  together with accrued and unpaid  interest,  to be immediately
due and payable. If the Company were unable to repay those amounts,  the lenders
under the Bank Credit Agreement could proceed against the collateral  granted to
them to secure  that  indebtedness.  If the  indebtedness  under the Bank Credit
Agreement  or  the  Existing  Notes  were  to be  accelerated,  there  can be no
assurance  that the assets of the Company  would be  sufficient to repay in full
that  indebtedness  and the other  indebtedness  of the Company  including  Debt
Securities.  Substantially all of the assets of the Company and its Subsidiaries
(other than the assets of KDSM,  Inc. which  ultimately  back up the HYTOPS) are
pledged as security under the Bank Credit Agreement.  The Subsidiaries (with the
exception of Cresap Enterprises,  Inc., KDSM, Inc., the Trust and KDSM Licensee,
Inc.) also guarantee the  indebtedness  under the Bank Credit  Agreement and the
Existing Indentures.

     In addition to a pledge of  substantially  all of the assets of the Company
and its Subsidiaries,  the Company's obligations under the Bank Credit Agreement
are secured by mortgages on certain real property assets of certain  non-Company
entities (the  "Stockholder  Affiliates")  owned and controlled by the Company's
current  majority  stockholders  (David D. Smith,  Frederick G. Smith, J. Duncan
Smith and  Robert  E.  Smith,  collectively,  the  "Controlling  Stockholders"),
including  Cunningham   Communications,   Inc.  ("CCI"),   Gerstell  Development
Corporation  ("Gerstell"),  Gerstell Development Limited Partnership  ("Gerstell
LP") and Keyser Investment  Group, Inc. ("KIG").  If the Company were to seek to
replace the Bank Credit Agreement,  there can be no assurance that the assets of
these Stockholder  Affiliates would be available to provide additional  security
under a new credit  agreement,  or that a new credit agreement could be arranged
on terms as favorable as the terms of the Bank Credit Agreement without a pledge
of such Stockholder Affiliates' assets.


CONFLICTS OF INTEREST

     In addition to their respective  interests in the Company,  the Controlling
Stockholders have interests in various  non-Company  entities which are involved
in businesses related to the business of the Company,  including,  among others,
the operation of a television station in St. Petersburg,  Florida since 1991 and
a television  station in  Bloomington,  Indiana  since 1990.  In  addition,  the
Company  leases  certain real property and tower space from and engages in other
transactions  with the  Stockholder  Affiliates,  which  are  controlled  by the
Controlling  Stockholders.  Although the Controlling Stockholders have agreed to
divest interests in the Bloomington  station that are attributable to them under
applicable regulations of the Federal Communications Commission (the "FCC"), the
Controlling  Stockholders and the Stockholder  Affiliates may continue to engage
in the  operation  of the St.  Petersburg,  Florida  station  and other  already
existing businesses.  However, under Maryland law, generally a corporate insider
is  precluded  from acting on a business  opportunity  in his or her  individual
capacity if that opportunity is one which the corporation is financially able to
undertake,  is in  the  line  of the  corporation's  business  and of  practical
advantage  to  the  corporation,  and is one in  which  the  corporation  has an
interest or reasonable  expectancy.  Accordingly,  the Controlling  Stockholders
generally  are required to engage in new business  opportunities  of the Company
only  through  the  Company  unless a majority  of the  Company's  disinterested
directors decide under the standards discussed above, that it is not in the best
interests of the Company to pursue such opportunities. Non-Company activities of
the  Controlling  Stockholders  such as those  described  above could,  however,
present  conflicts of interest with the Company in the  allocation of management
time and resources of the Controlling  Stockholders,  a substantial  majority of
which is currently devoted to the business of the Company.


                                       5
<PAGE>

     In addition,  there have been and will be transactions  between the Company
and Glencairn, Ltd. (with its subsidiaries, "Glencairn"), a corporation in which
relatives of the  Controlling  Stockholders  beneficially  own a majority of the
equity  interests.  Glencairn is the  owner-operator  and licensee of television
stations WRDC in Raleigh/Durham,  WVTV in Milwaukee,  WNUV in Baltimore, WABM in
Birmingham,    KRRT   in   San   Antonio,   and   WFBC   in   Asheville,   North
Carolina/Greenville/Spartanburg,  South Carolina. The Company has also agreed to
sell the assets  essential for  broadcasting  a television  signal in compliance
with regulatory guidelines ("License Assets") relating to WTTE in Columbus, Ohio
to  Glencairn  and to enter  into an LMA with  Glencairn  pursuant  to which the
Company will provide programming services for this station after the acquisition
of the License  Assets by Glencairn.  See "Business of Sinclair --  Broadcasting
Acquisition  Strategy"  in the  1997  Form  10-K.  The  FCC  has  approved  this
transaction.  However, the Company does not expect this transfer to occur unless
the Company  acquires  the assets of WSYX in  Columbus,  Ohio.  The Company also
expects  to enter  into LMA's with  Glencairn  with  respect to five  television
stations, the license assets of which Glencairn has the right to acquire through
merger with Sullivan Broadcasting Company II, Inc.

     Two persons who are  expected to become  directors  of the  Company,  Barry
Baker (who is also  expected to become an executive  officer of the Company) and
Roy F.  Coppedge,  III,  have  direct  and  indirect  interests  in  River  City
Broadcasting,  L.P.  ("River City"),  from which the Company  purchased  certain
assets in 1996 (the "River City Acquisition").  In addition,  in connection with
the River City  Acquisition,  the  Company  has  entered  into  various  ongoing
agreements  with River City,  including  options to acquire assets that were not
acquired at the time of the initial closing of the River City  Acquisition,  and
an LMA  relating  to  stations  for which  River City  continues  to own License
Assets.  See "Business --  Broadcasting  Acquisition  Strategy" in the 1997 Form
10-K.  Messrs.  Baker and Coppedge were not officers or directors of the Company
at the time these  agreements  were  entered  into,  but,  upon  their  expected
election to the Board of Directors of the Company and upon Mr. Baker's  expected
appointment as an executive  officer of the Company,  they may have conflicts of
interest with respect to issues that arise under any  continuing  agreements and
any other agreements with River City.

     The  Bank  Credit  Agreement,  the  Existing  Indentures  and the  Articles
Supplementary  relating to the Series C Preferred  Stock  provide  (and the Debt
Securities may provide) that transactions between the Company and its affiliates
must be no less  favorable to the Company than would be available in  comparable
transactions in arm's-length  dealings with an unrelated third party.  Moreover,
the Existing  Indentures  provide (and the Debt Securities may provide) that any
such transactions involving aggregate payments in excess of $1.0 million must be
approved by a majority of the members of the Board of  Directors  of the Company
and the  Company's  independent  directors  (or,  in the event there is only one
independent  director,  by  such  director),  and,  in  the  case  of  any  such
transactions involving aggregate payments in excess of $5.0 million, the Company
is required to obtain an opinion as to the  fairness of the  transaction  to the
Company  from a  financial  point of view  issued by an  investment  banking  or
appraisal firm of national standing.


VOTING RIGHTS; CONTROL BY CONTROLLING STOCKHOLDERS;
POTENTIAL ANTI-TAKEOVER EFFECT OF DISPROPORTIONATE VOTING RIGHTS

     The  Company's  Common Stock has been  divided into two classes,  each with
different voting rights.  The Class A Common Stock entitles a holder to one vote
per share on all matters  submitted to a vote of the  stockholders,  whereas the
Company's  Class B Common  Stock,  par value $.01 per share (the "Class B Common
Stock" and together with the Class A Common Stock, the "Common Stock"),  100% of
which is beneficially owned by the Controlling  Stockholders,  entitles a holder
to  ten  votes  per  share,   except  for  "going  private"  and  certain  other
transactions for which the holder is entitled to one vote per share. The Class A
Common  Stock,  the Class B Common  Stock and the Series B Preferred  Stock vote
together as a single class (except as otherwise may be required by Maryland law)
on all matters submitted to a vote of stockholders,  with each share of Series B
Preferred  Stock entitled to 3.64 votes on all such matters.  Holders of Class B
Common Stock may at any time convert their shares into the same number of shares
of Class A Common Stock and holders of Series B Convertible  Preferred Stock may
at any time  convert  each share of Series B  Convertible  Preferred  Stock into
approximately 3.64 Shares of Class A Common Stock.


                                       6
<PAGE>

     The Controlling  Stockholders own in the aggregate approximately 60% of the
outstanding voting capital stock (including the Series B Preferred Stock) of the
Company and control over 90% of all voting rights  associated with the Company's
capital stock. As a result,  any three of the Controlling  Stockholders  will be
able to elect a majority  of the members of the board of  directors  of Sinclair
and,  thus,  will have the ability to maintain  control over the  operations and
business of the Company.

     The Controlling  Stockholders  have entered into a stockholders'  agreement
(the "Stockholders' Agreement") pursuant to which they have agreed, for a period
ending in 2005, to vote for each other as  candidates  for election to the board
of  directors  of  Sinclair.  In  addition,  in  connection  with the River City
Acquisition, the Controlling Stockholders and Barry Baker and Boston Ventures IV
Limited Partnership and Boston Ventures IVA Limited  Partnership  (collectively,
"Boston Ventures") have entered into a voting agreement (the "Voting Agreement")
pursuant to which the Controlling  Stockholders  have agreed to vote in favor of
certain specified matters including,  but not limited to, the appointment of Mr.
Baker and Mr. Coppedge (or another designee of Boston Ventures) to the Company's
Board of Directors at such time as they are allowed to become directors pursuant
to FCC rules.  Mr. Baker and Boston  Ventures,  in turn,  have agreed to vote in
favor  of the  reappointment  of each  of the  Controlling  Stockholders  to the
Company's  board of directors.  The Voting  Agreement will remain in effect with
respect to Mr.  Baker for as long as he is a director  of the  Company  and will
remain in effect with  respect to Mr.  Coppedge  (or another  designee of Boston
Ventures) until the first to occur of (a) the later of (i) May 31, 2001 and (ii)
the expiration of the initial five-year term of Mr. Baker's employment agreement
and (b) such time as Boston  Ventures  no longer  owns  directly  or  indirectly
through  its  interest in River City at least  721,115  shares of Class A Common
Stock  (including  shares  that may be obtained  on  conversion  of the Series B
Preferred  Stock).  See  "Management -- Employment  Agreements" in the 1997 Form
10-K.

     The disproportionate  voting rights of the Class B Common Stock relative to
the  Class  A  Common  Stock  and the  Stockholders'  Agreement  and the  Voting
Agreement may make the Company a less  attractive  target for a takeover than it
otherwise  might be or render more  difficult or  discourage a merger  proposal,
tender offer or other  transaction  involving  an actual or potential  change of
control  of the  Company.  In  addition,  the  Company  has the  right  to issue
additional  shares of  preferred  stock the  terms of which  could  make it more
difficult  for a third  party to acquire a majority  of the  outstanding  voting
stock of the Company and accordingly may be used as an anti-takeover device.


DEPENDENCE UPON KEY PERSONNEL; EMPLOYMENT AGREEMENTS WITH KEY PERSONNEL

     The Company  believes that its success will  continue to be dependent  upon
its  ability  to  attract  and  retain  skilled  managers  and other  personnel,
including its present officers,  regional  directors and general  managers.  The
loss of the services of any of the present  officers,  especially  its President
and Chief Executive Officer,  David D. Smith, or Barry Baker, who is currently a
consultant  to the  Company  and is  expected  to  become  President  and  Chief
Executive Officer of Sinclair Communications, Inc. (a wholly owned subsidiary of
the Company that holds all of the broadcast  operations  of the Company,  "SCI")
and  Executive  Vice  President  and a  director  of  the  Company  as  soon  as
permissible  under  FCC  rules,  may  have  a  material  adverse  effect  on the
operations of the Company. Each of the Controlling Stockholders has entered into
an employment  agreement  with the Company,  each of which  terminates  June 12,
1998,  unless renewed for an additional one year period  according to its terms,
and Barry Baker has entered into an  employment  agreement  that  terminates  in
2001. See "Management--Employment Agreements" in the 1997 Form 10-K. The Company
has key-man life  insurance for Mr. Baker,  but does not currently  maintain key
personnel life insurance on any of its executive officers.

     Mr.  Baker  is  Chief  Executive  Officer  of  River  City  and  devotes  a
substantial  amount of his  business  time and energies to those  services.  Mr.
Baker cannot be  appointed  as an  executive  officer or director of the Company
until  such time as (i)  either the  Controlling  Stockholders  dispose of their
attributable  interests  (as defined by  applicable  FCC rules) in a  television
station in the  Indianapolis  designated  market  area  ("DMA") or Mr.  Baker no
longer has an attributable  interest in WTTV or WTTK in  Indianapolis;  and (ii)
either the Company disposes of its attributable  interest in WTTE in Columbus or
Mr.  Baker no longer has an  attributable  interest in WSYX in  Columbus.  These
events have not occurred


                                       7
<PAGE>


as of the  date  of this  Prospectus  and,  accordingly,  Mr.  Baker  is able to
terminate  his  employment  agreement  at any time.  If Mr.  Baker's  employment
agreement is terminated under certain  specified  circumstances,  Mr. Baker will
have the right to purchase  from the Company at fair market value either (i) the
Company's broadcast  operations in either the St. Louis market or the Asheville,
North Carolina and  Greenville/Spartanburg/Anderson,  South  Carolina  market or
(ii) all of the  Company's  radio  operations,  either  of which may also have a
material adverse effect on the operations of the Company.


RECENT RAPID GROWTH; ABILITY TO MANAGE GROWTH; FUTURE ACCESS TO CAPITAL

     The Company has undergone rapid and  significant  growth over the course of
the last seven years primarily  through  acquisitions and the development of LMA
arrangements.  Since 1991,  the Company has  increased the number of stations it
owns or provides  programming  services to from three television  stations to 35
television stations and 52 radio stations. As the Company has grown, the size of
acquisitions  that the  Company  seeks to pursue  has  grown  and the  number of
potentially  attractive  acquisitions  has  decreased,  which  may  make it more
difficult  for the Company to locate  attractive  acquisitions.  There can be no
assurance  that the  Company  will be able to  continue  to locate and  complete
acquisitions  on the scale of past  acquisitions  or larger,  or in general.  In
addition,  acquisitions  in the  television  and radio  industry have come under
increased scrutiny from the Department of Justice,  the Federal Trade Commission
and the FCC. See "Business of  Sinclair--Federal  Regulation  of Television  and
Radio  Broadcasting" in the 1997 Form 10-K.  Accordingly,  there is no assurance
that the Company will be able to maintain its rate of growth or that the Company
will  continue to be able to integrate  and  successfully  manage such  expanded
operations.  Inherent in any  acquisitions  are certain risks such as increasing
leverage  and debt  service  requirements  and  combining  company  cultures and
facilities which could have a material adverse effect on the Company's operating
results, particularly during the period immediately following such acquisitions.
Additional  debt  or  capital  may be  required  in  order  to  complete  future
acquisitions,  and there can be no assurance  the Company will be able to obtain
such financing or raise the required capital.


DEPENDENCE  ON  ADVERTISING  REVENUES;  EFFECT OF LOCAL,  REGIONAL  AND NATIONAL
ECONOMIC CONDITIONS

     The  Company's  operating  results are primarily  dependent on  advertising
revenues which, in turn, depend on national and local economic  conditions,  the
relative   popularity   of   the   Company's   programming,    the   demographic
characteristics  of the Company's  markets,  the activities of  competitors  and
other factors which are outside the Company's  control.  Both the television and
radio  industries  are cyclical in nature,  and the Company's  revenues could be
adversely  affected  by  a  future  local,  regional  or  national  recessionary
environment.


RELIANCE ON TELEVISION PROGRAMMING

     One  of  the  Company's  most  significant  operating  cost  components  is
television  programming.  There can be no assurance that the Company will not be
exposed  in the  future to  increased  programming  costs  which may  materially
adversely affect the Company's operating results. Acquisitions of program rights
are  usually  made two or three  years in  advance  and may  require  multi-year
commitments,  making it  difficult  to  accurately  predict  how a program  will
perform.  In some  instances,  programs must be replaced before their costs have
been fully amortized,  resulting in write-offs that increase  station  operating
costs.


CERTAIN NETWORK AFFILIATION AGREEMENTS

     All  but one of the  television  stations  owned  or  provided  programming
services by the Company are  affiliated  with a network.  Under the  affiliation
agreements,  the networks  possess,  under certain  circumstances,  the right to
terminate the agreement on prior written notice generally ranging between 15 and
45 days, depending on the agreement.

     Eleven of the stations  currently  owned or  programmed  by the Company are
affiliated  with Fox and 36.0% of the  Company's  revenue in 1997 on a pro forma
basis for all acquisitions  completed in 1997 was from Fox-affiliated  stations.
WVTV, a station to which the Company provides programming services in


                                       8
<PAGE>


Milwaukee, Wisconsin pursuant to an LMA, WTTO, a station owned by the Company in
Birmingham,  Alabama,  and  WDBB,  a  station  to  which  the  Company  provides
programming  services in Tuscaloosa,  Alabama  pursuant to an LMA, each of which
was previously  affiliated with Fox, had their  affiliation  agreements with Fox
terminated  by  Fox  in  December  1994,  September  1996  and  September  1996,
respectively.  WVTV,  WTTO,  WDBB,  KLGT, WCWB, WNUV, WSTR, KRRT, KOCB, KUPN and
WFGX are  affiliates  of The WB  Television  Network  ("WB").  In addition,  the
Company  has  been  notified  by Fox of  Fox's  intention  to  terminate  WLFL's
affiliation with Fox in the  Raleigh/Durham  market and WTVZ's  affiliation with
Fox in the  Norfolk  market,  effective  August 31,  1998,  and the  Company has
entered into an agreement with WB for those stations to become  affiliated  with
WB at that time. On August 20, 1996, the Company  entered into an agreement with
Fox limiting Fox's rights to terminate the Company's affiliation agreements with
Fox in other  markets,  but there can be no assurance  that the Fox  affiliation
agreements will remain in place or that Fox will continue to provide programming
to  affiliates  on the same  basis  that  currently  exists.  See  "Business  of
Sinclair--Television  Broadcasting"  in the 1997 Form 10-K. Two of the Company's
UPN  affiliation   agreements   expire  in  January  1999.  The  non-renewal  or
termination of affiliations  with Fox or any other network could have a material
adverse effect on the Company's operations.

     The affiliation  agreements  relating to television stations that have been
acquired by the  Company are  terminable  by the  network  upon  transfer of the
License  Assets of the  stations.  The  Company  does not seek  consents  of the
affected  network to the  transfer  of  License  Assets in  connection  with its
acquisitions.  As of the date of this  Prospectus,  no network has terminated an
affiliation agreement following transfer of License Assets to the Company. These
stations are  continuing to operate as network  affiliates,  but there can be no
assurance that the affiliation  agreements will be continued,  or that they will
be continued on terms favorable to the Company.  If any  affiliation  agreements
are  terminated,  the  affected  station  could  lose  market  share,  may  have
difficulty  obtaining  alternative  programming  at an acceptable  cost, and may
otherwise be adversely affected.

     Two stations owned or programmed by the Company are affiliated  with UPN, a
network  that  began  broadcasting  in  January  1995.  Ten  stations  owned  or
programmed by the Company are operated as affiliates of WB, a network that began
broadcasting in January 1995, and,  pursuant to an agreement between the Company
and WB, two of the Company's stations affiliated with UPN will become affiliated
with WB when their current  affiliations expire in January 1999. There can be no
assurance  as to  the  future  success  of UPN  or WB  programming  or as to the
continued operation of the UPN or WB networks.  In connection with the change of
affiliation of certain of the Company's stations from UPN to WB, in August 1997,
UPN filed an action (the  "California  Action") in Los  Angeles  Superior  Court
against the Company,  seeking declaratory relief and specific performance or, in
the alternative,  unspecified  damages and alleging that neither the Company nor
its  affiliates  provided  proper  notice of their  intention  not to extend the
current UPN  affiliations  beyond  January 15, 1998.  The Company  filed a cross
complaint in the California  Action seeking  declaratory  relief that the notice
was effective to terminate the  affiliations  on January 15, 1998.  UPN sought a
preliminary injunction to prevent the termination of the affiliations on January
15, 1998.  Also in August 1997,  certain  subsidiaries  of the Company  filed an
action (the "Baltimore  Action") in the Circuit Court for Baltimore City seeking
declaratory relief that their notice was effective to terminate the affiliations
on  January  15,  1998.  UPN  responded  to the  Baltimore  Action,  and filed a
counterclaim  against the Company seeking the same remedies sought by UPN in the
California  Action.  Both the Company and UPN filed motions for summary judgment
in the Baltimore Action,  and the court granted the Company's motion for summary
judgment  and  denied  UPN's  motion,   holding  that  the  Company  effectively
terminated the affiliations as of January 15, 1998. Based on the decision in the
Baltimore Action,  the court in the California Action has stayed all proceedings
in the  California  Action.  Following  an appeal by UPN,  the court of  Special
Appeals of Maryland upheld the ruling in the Baltimore Action and UPN is seeking
further  appellate  review by the  Maryland  Court of  Appeals.  If the  court's
decision is overturned on appeal and if judgment is ultimately  awarded in favor
of UPN,  certain of the Company's  current UPN affiliation  agreements  could be
extended for an additional  term of three years until January 15, 2001. If these
affiliation agreements were extended, such stations would be unable to negotiate
affiliations  and  compensation  agreements with any network for three years. In
addition,  the Company could lose all or a portion of the cash  consideration to
be  received by the Company  under the WB  Agreement  and WB may assert that the
Company is in breach of


                                       9
<PAGE>

the WB Agreement and seek  compensation for damages  resulting from such breach.
The UPN  affiliation  agreements  currently  do not,  and if extended  will not,
require UPN to pay cash  consideration to the Company in connection with the UPN
affiliation of such stations. See "Business of Sinclair -- Legal Proceedings" in
the  1997  Form  10-K.  There  can be no  assurance  that  the  Company  and its
subsidiaries  will  prevail in these  proceedings  or that the  outcome of these
proceedings,  if adverse to the  Company and its  subsidiaries,  will not have a
material adverse effect on the Company.

COMPETITION

     The television and radio  industries  are highly  competitive.  Some of the
stations and other  businesses  with which the  Company's  stations  compete are
subsidiaries  of large,  national or regional  companies  that may have  greater
resources  than  the  Company.   Technological   innovation  and  the  resulting
proliferation of programming  alternatives,  such as cable television,  wireless
cable, in home satellite-to-home  distribution  services,  pay-per-view and home
video and entertainment systems have fractionalized television viewing audiences
and have subjected free over-the-air  television broadcast stations to new types
of competition.  The radio broadcasting  industry is also subject to competition
from new media technologies that are being developed or introduced,  such as the
delivery of audio  programming by cable television  systems and by digital audio
radio  service  ("DARS").  In October  1997,  the FCC awarded two  licenses  for
satellite  DARS.  DARS may  provide a medium for the  delivery by  satellite  or
terrestrial  means of  multiple  new  audio  programming  formats  to local  and
national audiences.

     The  Company's  stations  face  strong  competition  for  market  share and
advertising   revenues  in  their  respective  markets  from  other  local  free
over-the-air  radio and  television  broadcast  stations,  cable  television and
over-the-air  wireless cable  television as well as newspapers,  periodicals and
other  entertainment  media.  Some competitors are part of larger companies with
greater resources than the Company. In addition, the FCC has adopted rules which
permit   telephone   companies  to  provide   video   services  to  homes  on  a
common-carrier   basis  without   owning  or   controlling   the  product  being
distributed,  and proposed legislation could relax or repeal the telephone-cable
cross-ownership    prohibition    for   all    systems.    See    "Business   of
Sinclair--Competition" in the 1997 Form 10-K.

     In February 1996, the  Telecommunications  Act of 1996 (the "1996 Act") was
adopted by the  Congress of the United  States and signed into law by  President
Clinton.  The 1996 Act contains a number of sweeping  reforms that are having an
impact on  broadcasters,  including  the  Company.  While  creating  substantial
opportunities for the Company, the increased regulatory  flexibility afforded by
the 1996 Act and the  removal of previous  station  ownership  limitations  have
sharply increased the competition for and prices of stations.  The 1996 Act also
frees  telephone  companies,  cable  companies  and  others  from  some  of  the
restrictions  which  have  previously  precluded  them from  involvement  in the
provision  of video  services.  The 1996 Act may also have other  effects on the
competition  the  Company  faces,  either  in  individual  markets  or in making
acquisitions.

IMPACT OF NEW TECHNOLOGIES

     The FCC has taken a number of steps to implement digital television ("DTV")
broadcasting  service in the United States.  In December 1996, the FCC adopted a
DTV broadcast  standard and, in April 1997,  made  decisions in several  pending
rulemaking  proceedings that establish service rules and a plan for implementing
DTV. The FCC adopted a DTV table of  allotments  that  provides  all  authorized
television stations with a second channel on which to broadcast a DTV signal. In
February  1998,  the FCC made  slight  revisions  to the DTV  rules and table of
allotments in acting upon a number of appeals in the DTV proceeding. The FCC has
attempted  to provide  DTV  coverage  areas  that are  comparable  to  stations'
existing  service areas. The FCC has ruled that television  broadcast  licensees
may  use  their  digital  channels  for a  wide  variety  of  services  such  as
high-definition  television  ("HDTV"),  multiple standard definition  television
programming,  audio,  data,  and other types of  communications,  subject to the
requirement that each broadcaster  provide at least one free video channel equal
in quality to the current technical standard.

     DTV  channels  will  generally  be  located in the range of  channels  from
channel 2 through  channel 51. The FCC is requiring that affiliates of ABC, CBS,
Fox and NBC in the top ten television markets begin digital  broadcasting by May
1, 1999 (the stations affiliated with these networks in the top ten markets


                                       10
<PAGE>

have voluntarily  committed to begin digital broadcasting within 18 months), and
that  affiliates  of these  networks  in markets  11  through  30 begin  digital
broadcasting  by  November  1999.  The FCC's plan  calls for the DTV  transition
period to end in the year 2006,  at which time the FCC expects  that  television
broadcasters  will cease  non-digital  broadcasting  and return one of their two
channels  to the  government,  allowing  that  spectrum to be  recovered  by the
government for other uses. Under the Balanced Budget Act of 1997,  however,  the
FCC is authorized to extend the December 31, 2006 deadline for  reclamation of a
television station's  non-digital channel if, in any given case: (i) one or more
television  stations  affiliated with one of ABC, CBS, NBC or Fox in a market is
not  broadcasting  digitally,  and the FCC  determines  that such  stations have
"exercised due diligence" in attempting to convert to digital  broadcasting;  or
(ii) less than 85% of the  television  households  in the market  subscribe to a
multichannel  video service (cable,  wireless cable or direct-to-home  broadcast
satellite television) that carries at least one digital channel from each of the
local stations in that market, and less than 85% of the television households in
the  market  can  receive  digital  signals  off the air using  either a set-top
converter box for an analog television set or a new digital  television set. The
Balanced Budget Act also directs the FCC to auction the non-digital  channels by
September  30, 2002 even though they are not to be reclaimed  by the  government
until  at least  December  31,  2006.  The  Balanced  Budget  Act  also  permits
broadcasters  to bid on the  non-digital  channels  in cities  with  populations
greater  than  400,000,  provided the  channels  are used for DTV.  Thus,  it is
possible a broadcaster could own two channels in a market. The FCC has concluded
a separate proceeding in which it reallocated  television channels 60 through 69
to  other  services  while  protecting  existing  television  stations  on those
channels from interference during the DTV transition period.  Additionally,  the
FCC will  open a  separate  proceeding  to  consider  to what  extent  the cable
must-carry requirements will apply to DTV signals.

     Implementation of digital  television will improve the technical quality of
television signals received by viewers.  Under certain  circumstances,  however,
conversion to digital operation may reduce a station's  geographic coverage area
or result in increased interference. The FCC's DTV allotment plan allows present
UHF  stations  that move to DTV  channels  considerably  less signal  power than
present  VHF  stations  that  move to UHF DTV  channels.  Additionally,  the DTV
transmission  standard  adopted  by the FCC may not allow  certain  stations  to
provide a DTV signal of adequate  strength  to be  reliably  received by certain
viewers  using  inside  television  set  antennas.   Implementation  of  digital
television will also impose substantial  additional costs on television stations
because of the need to replace  equipment and because some stations will need to
operate at higher utility costs and there can be no assurance that the Company's
television  stations will be able to increase  revenue to offset such costs. The
FCC is also considering imposing new public interest  requirements on television
licensees  in  exchange  for their  receipt  of DTV  channels.  The  Company  is
currently  considering  plans to provide HDTV, to provide  multiple  channels of
television,  including  the provision of additional  broadcast  programming  and
transmitted data on a subscription basis, and to continue its current TV program
channels on its allocated DTV channels.  The 1996 Act allows the FCC to charge a
spectrum   fee  to   broadcasters   who  use  the  digital   spectrum  to  offer
subscription-based  services.  The FCC has opened a  rulemaking  to consider the
spectrum fees to be charged to broadcasters for such use. In addition,  Congress
has held hearings on broadcasters'  plans for the use of their digital spectrum.
The Company  cannot  predict what future actions the FCC might take with respect
to DTV,  nor can it predict the effect of the FCC's  present DTV  implementation
plan or such future actions on the Company's business. 

     Further advances in technology may also increase  competition for household
audiences  and  advertisers.   The  video   compression   techniques  now  under
development for use with current cable  television  channels or direct broadcast
satellites which do not carry local television  signals (some of which commenced
operation  in 1994) are expected to reduce the  bandwidth  which is required for
television signal transmission.  These compression techniques,  as well as other
technological  developments,  are  applicable  to all  video  delivery  systems,
including  over-the-air  broadcasting,  and have the potential to provide vastly
expanded  programming  to highly  targeted  audiences.  Reduction in the cost of
creating additional channel capacity could lower entry barriers for new channels
and encourage the development of increasingly  specialized "niche"  programming.
This ability to reach a very defined audience may alter the competitive dynamics
for advertising  expenditures.  The Company is unable to predict the effect that
technological  changes  will have on the  broadcast  television  industry or the
future results of the Compa-


                                       11
<PAGE>

ny's operations.  The radio broadcasting industry is also subject to competition
from new media technologies that are being developed or introduced,  such as the
delivery of audio programming by cable television  systems and by DARS. DARS may
provide a medium for the delivery by satellite or terrestrial  means of multiple
new audio  programming  formats  to local and  national  audiences.  The FCC has
issued   licenses   for  two   satellite   DARS   systems.   See   "Business  of
Sinclair--Competition" in the 1997 Form 10-K.


GOVERNMENTAL REGULATIONS; NECESSITY OF MAINTAINING FCC LICENSES

     The  broadcasting  industry is subject to regulation by the FCC pursuant to
the  Communications  Act.  Approval  by the FCC is  required  for the  issuance,
renewal and assignment of station operating licenses and the transfer of control
of station  licensees.  In particular,  the Company's business will be dependent
upon its continuing to hold  broadcast  licenses from the FCC. While in the vast
majority  of  cases  such  licenses  are  renewed  by the FCC,  there  can be no
assurance   that  the   Company's   licenses  or  the  licenses   owned  by  the
owner-operators  of the stations with which the Company has LMAs will be renewed
at their expiration dates. A number of federal rules governing broadcasting have
changed  significantly  in  recent  years  and  additional  changes  may  occur,
particularly  with respect to the rules governing digital  television,  multiple
ownership  and  attribution.  The Company  cannot  predict the effect that these
regulatory changes may ultimately have on the Company's  operations.  Additional
information  regarding  governmental  regulation is set forth under "Business of
Sinclair--Federal  Regulation of Television and Radio  Broadcasting" in the 1997
Form 10-K.


MULTIPLE OWNERSHIP RULES AND EFFECT ON LMAS

     On a national level, FCC rules and regulations  generally prevent an entity
or individual  from having  attributable  interests in television  stations that
reach in excess of 35% of all U.S.  television  households (for purposes of this
calculation,  UHF  stations  are  credited  with  only  50%  of  the  television
households in their markets).  Upon completion of all pending  acquisitions  and
dispositions,  the  Company  will  reach  approximately  14% of U.S.  television
households  using  the  FCC's  method  of  calculation.  On a local  level,  the
"duopoly"  rule  generally  prohibits  attributable  interests  in two  or  more
television stations with overlapping service areas. There are no national limits
on ownership of radio stations, but on a local level no entity or individual can
have  attributable  interests in more than five to eight stations  (depending on
the total  number of  stations in the  market),  with no more than three to five
stations  (depending on the total allowed)  broadcasting in the same band (AM or
FM).  There are  limitations  on the extent to which  radio  programming  can be
simulcast through LMA arrangements, and LMA arrangements in radio are counted in
determining  the number of  stations  that a single  entity  may  control if the
provider of programming under an LMA owns one or more radio stations in the same
market.  FCC rules also impose  limitations on the ownership of a television and
one or more radio stations in the same market,  though such  cross-ownership  is
presumptively permitted on a limited basis in larger markets.

     The FCC generally applies its ownership limits to "attributable"  interests
held by an individual, corporation,  partnership or other entity. In the case of
corporations  holding broadcast licenses,  the interests of officers,  directors
and those who, directly or indirectly,  have the right to vote 5% or more of the
corporation's  voting  stock  (or  10% or  more of  such  stock  in the  case of
insurance  companies,  certain  regulated  investment  companies  and bank trust
departments that are passive investors) are generally deemed to be attributable,
as are positions as an officer or director of a corporate  parent of a broadcast
licensee. The FCC has proposed changes to these attribution rules. See "Business
of  Sinclair--Federal  Regulation of Television and Radio  Broadcasting"  in the
1997 Form 10-K.

     The FCC has  initiated  rulemaking  proceedings  to consider  proposals  to
modify its  television  ownership  restrictions,  including  proposals  that may
permit the ownership,  in some  circumstances,  of two television  stations with
overlapping  service areas.  The FCC is also  considering  in these  proceedings
whether to adopt  restrictions on television  LMAs. The "duopoly" rule currently
prevents the Company from acquiring the FCC licenses of television stations with
which it has LMAs in those markets where the Company owns a television  station.
In addition, if the FCC were to decide that the provider of programming services
under a television LMA should be treated as the owner of the television  station
and if it did not relax the duopoly


                                       12
<PAGE>

rule, or if the FCC were to adopt  restrictions  on LMAs without  grandfathering
existing  arrangements,  the Company  could be  required to modify or  terminate
certain of its LMAs.  In such an event,  the  Company  could be  required to pay
termination  penalties  under  certain of its LMAs.  The 1996 Act provides  that
nothing therein "shall be construed to prohibit the  origination,  continuation,
or renewal of any  television  local  marketing  agreement that is in compliance
with the  regulations  of the  [FCC]." The  legislative  history of the 1996 Act
reflects that this  provision was intended to grandfather  television  LMAs that
were in existence upon enactment of the 1996 Act, and to allow  television  LMAs
consistent with the FCC's rules  subsequent to enactment of the 1996 Act. In its
pending rulemaking proceeding regarding the television duopoly rule, the FCC has
proposed to adopt a  grandfathering  policy  providing  that,  in the event that
television LMAs become attributable interests,  LMAs that are in compliance with
existing FCC rules and  policies and were entered into before  November 5, 1996,
would be  permitted  to  continue in force  until the  original  term of the LMA
expires.  Under the FCC's  proposal,  television  LMAs  that are  entered  into,
renewed or assigned  after  November 5, 1996 would have to be terminated if LMAs
are made attributable  interests and the LMA in question resulted in a violation
of the  television  multiple  ownership  rules.  All  but  two of the  Company's
television  LMAs were  entered  into prior to the 1996 Act: one was entered into
after  enactment  of the 1996 Act but prior to November 5, 1996 (which LMA has a
term expiring on May 31, 2006), and one (which will take effect upon termination
of the HSR  waiting  period  and  will  have a term  expiring  ten  years  after
termination of such waiting  period) was entered into  subsequent to November 5,
1996.  Moreover,  rights under  certain of the  Company's  LMAs were acquired by
other  parties  either  subsequent  to  enactment  of the 1996 Act but  prior to
November 5, 1996, or subsequent to November 5, 1996.  The Company cannot predict
whether  any  or all of  its  LMAs  will  be  grandfathered.  See  "Business  of
Sinclair--Federal  Regulation of Television and Radio  Broadcasting" in the 1997
Form 10-K. In connection with its pending  acquisitions,  the Company intends to
enter into new LMAs with Sullivan.  These LMAs would not be grandfathered  under
the  FCC's  pending  proposal.  Further,  if the  FCC  were  to  find  that  the
owners/licensees  of the  stations  with which the  Company  has LMAs  failed to
maintain  control over their  operations  as required by FCC rules and policies,
the  licensee of the LMA station  and/or the Company  could be fined or could be
set for  hearing,  the  outcome  of  which  could be a fine  or,  under  certain
circumstances, loss of the applicable FCC license.

     A petition has been filed to deny the  application  to assign WTTV and WTTK
in the Indianapolis DMA from River City to the Company. Although the petition to
deny does not  challenge  the  assignments  of WTTV and WTTK to the Company,  it
alleges  that  station  WIIB  in  the  Indianapolis  DMA  should  be  deemed  an
attributable interest of the Controlling  Stockholders (resulting in a violation
of the FCC's local  television  ownership  restrictions  when  coupled  with the
Company's acquisition of WTTV and WTTK) even though the Controlling Stockholders
have agreed to transfer their voting stock in WIIB to a third party. The FCC, at
the Company's  request,  has withheld action on the applications for the Company
to acquire WTTV and WTTK, and for the Controlling Stockholders to transfer their
voting  stock in WIIB,  pending the outcome of the FCC's  rulemaking  proceeding
concerning  the   cross-interest   policy.   The  petitioner  has  appealed  the
withholding of action on these applications.

     In addition, the FCC granted the assignment applications for the Company to
acquire  the  License  Assets of WLOS-TV  and  KABB-TV in the  Asheville,  North
Carolina/Greenville/Spartanburg,  South Carolina and San Antonio, Texas markets,
respectively,  and for  Glencairn  to acquire the License  Assets of WFBC-TV and
KRRT-TV in these two markets, respectively,  subject to the outcome of the FCC's
cross-interest   policy  rulemaking  proceeding  and  certain  other  conditions
relating  to  certain  trusts  that  have  non-voting   ownership  interests  in
Glencairn.  The Company has acquired the License  Assets of KABB-TV and WLOS-TV.
Glencairn has acquired the License Assets of KRRT-TV and WFBC-TV and the Company
provides   programming  services  to  KRRT-TV  and  WFBC-TV  pursuant  to  LMAs.
Applications  for review have been filed by third parties which appeal the FCC's
grants of: (i) the Company's  application  to acquire  WLOS-TV in the Asheville,
North  Carolina/Greenville/Spartanburg,  South Carolina  market and  Glencairn's
application  to  acquire  WFBC-TV  in  that  market;   and  (ii)  the  Company's
application to acquire KABB-TV in the San Antonio market.  The Company has filed
oppositions  to both  applications  for  review.  The  Company  also has pending
several requests for waivers of the FCC's radio-television  cross-ownership,  or
"one to a market," rule, in connection  with its  applications  to acquire radio
stations in the Max Media  Acquisition  and other  acquisitions in markets where
the Company owns or proposes to own a television station. Certain waivers of the
one to a market rule


                                       13
<PAGE>

acquired  by the  Company  in  connection  with  the  Heritage  Acquisition  are
temporary  and  conditioned  on  the  FCC's  pending  rulemaking  proceeding  to
reexamine  the one to a market  rule.  In  addition,  certain of the  television
stations  to  be  acquired  in  the  Max  Media  Acquisition  and  the  Sullivan
Acquisition  have  overlapping  service  areas  with  the  Company's  television
stations and, therefore,  the Company intends to request waivers from the FCC to
complete the Max Media Acquisition and the Sullivan Acquisition. There can be no
assurance that any or all of such waiver requests will be granted. Additionally,
the  Company's  acquisition  of the Heritage  radio  stations in the New Orleans
market and the  Company's  acquisition  of the Max Media  radio  stations in the
Norfolk,  Virginia market would violate FCC and DOJ restrictions on ownership of
radio stations in those markets.  Accordingly, the Company intends to divest one
or more stations in these markets.

     The  Company  is unable to predict  (i) the  ultimate  outcome of  possible
changes to the FCC's LMA and multiple  ownership  rules or the resolution of the
above-described  matters  or (ii) the  impact  such  factors  may have  upon the
Company's broadcast  operations.  As a result of regulatory changes, the Company
could be required to modify or terminate  some or all of its LMAs,  resulting in
termination penalties and/or divestitures of broadcast properties.  In addition,
the  Company's  competitive  position  in certain  markets  could be  materially
adversely  affected.  Thus,  no  assurance  can be given that changes to the FCC
rules or the resolution of the above-described  matters will not have a material
adverse effect upon the Company.


LMAS--RIGHTS OF PREEMPTION AND TERMINATION

     All of the Company's LMAs allow, in accordance with FCC rules,  regulations
and policies, preemptions of the Company's programming by the owner-operator and
FCC  licensee of each  station  with which the Company has an LMA. In  addition,
each LMA provides that under certain limited  circumstances  the arrangement may
be terminated by the FCC licensee.  Accordingly,  the Company  cannot be assured
that it will be able to air all of the programming expected to be aired on those
stations  with  which  it has an  LMA or  that  the  Company  will  receive  the
anticipated  advertising  revenue  from  the sale of  advertising  spots in such
programming. Although the Company believes that the terms and conditions of each
of its LMAs  should  enable the Company to air its  programming  and utilize the
programming and other  non-broadcast  license assets acquired for use on the LMA
stations,  there can be no assurance that early terminations of the arrangements
or unanticipated  preemptions of all or a significant portion of the programming
by the owner-operator and FCC licensee of such stations will not occur. An early
termination of one of the Company's  LMAs, or repeated and material  preemptions
of programming thereunder,  could adversely affect the Company's operations.  In
addition,  the  Company's  LMAs  expire on various  dates from the years 1999 to
2010, unless extended or earlier terminated.  There can be no assurance that the
Company  will be able to  negotiate  extensions  of its  arrangements  on  terms
satisfactory to the Company.

     In  certain  of its LMAs,  the  Company  has  agreed to  indemnify  the FCC
licensee against certain claims (including trademark and copyright infringement,
libel  or  slander  and  claims   relating  to  certain   FCC   proceedings   or
investigations)  that may  arise  against  the FCC  licensee  as a result of the
arrangement.


POTENTIAL  EFFECT ON THE MARKET PRICE  RESULTING FROM SHARES ELIGIBLE FOR FUTURE
SALE

     Any shares of Class A Common Stock offered pursuant to this Prospectus will
be  freely  tradeable  in the  United  States  without  restriction  or  further
registration  unless  purchased by affiliates of the Company.  Shares of Class B
Common  Stock are  convertible  into Class A Common  Stock on a  share-for-share
basis at any time at the option of the holder  and are  automatically  converted
into  Class A Common  Stock  upon  transfer,  except  for  transfers  to certain
permitted transferees. The 25,166,432 shares of Class B Common Stock outstanding
as of March 13,  1998 (and  shares of Class A Common  Stock  into which they are
convertible),   all  of  which  are   beneficially   owned  by  the  Controlling
Stockholders,  are held by  persons  who may be deemed to be  affiliates  of the
Company and are  eligible for resale  under Rule 144 under the  Securities  Act,
subject to the volume limitations thereunder. As of the date of this Prospectus,
options to acquire  3,504,786  shares of Class A Common Stock have been reserved
for issuance to certain officers or employees of the Company under the Company's
various stock option plans. Of the options granted,  1,265,743 have vested as of
the date of this Prospectus. In addition, the Company issued


                                       14
<PAGE>

1,150,000  shares of Series B Preferred  Stock to River City in connection  with
the River City  Acquisition,  of which 976,380 shares (which are  convertible at
any time at the option of the holders,  into an aggregate of 3,550,484 shares of
Class A Common Stock subject to certain adjustments) were issued and outstanding
as of March 13, 1998.  All such shares are  registered  under the Securities Act
pursuant  to a shelf  registration  statement  and may be sold  into the  public
market at any time.  The Company has also  registered  under the  Securities Act
1,382,435 shares of Class A Common Stock issuable upon exercise of stock options
held by Barry Baker, and has registered an additional  2,159,238 shares issuable
upon exercise of options issued or issuable  pursuant to the Company's  employee
plans.  Sale of  substantial  amounts of shares of Class A Common Stock,  or the
perception  that such sales could occur,  may  materially  adversely  affect the
market price of the Class A Common Stock.


NET LOSSES

     The  Company  has  experienced  a net loss in two of the last  four  years,
including a net loss of $10.6 million in 1997.  The losses  include  significant
interest expense as well as substantial  non-cash expenses such as depreciation,
amortization  and deferred  compensation.  Notwithstanding  slight net income in
1995 and 1996,  the  Company  expects to  experience  net losses in the  future,
principally as a result of interest  expense,  amortization  of programming  and
intangibles and depreciation.


DIVIDEND RESTRICTIONS

     The terms of the Company's Bank Credit Agreement,  the Existing  Indentures
and the other  indebtedness  of the Company  restrict  the  Company  from paying
dividends on its Common  Stock.  The Company does not expect to pay dividends on
its Common Stock in the foreseeable future.


FORWARD-LOOKING STATEMENTS

     This Prospectus  (including the documents or portions thereof  incorporated
herein by reference  and any  Prospectus  Supplement)  contains  forward-looking
statements.  In addition, when used in this Prospectus,  the words "intends to,"
"believes,"  "anticipates,"  "expects" and similar  expressions  are intended to
identify forward-looking  statements. Such statements are subject to a number of
risks and  uncertainties.  Actual results in the future could differ  materially
and adversely from those described in the forward-looking statements as a result
of various  important  factors,  including the impact of changes in national and
regional  economies,  successful  integration  of acquired  television and radio
stations  (including  achievement  of synergies  and cost  reductions),  pricing
fluctuations in local and national advertising, volatility in programming costs,
the availability of suitable acquisitions on acceptable terms and the other risk
factors set forth above and the matters set forth in this Prospectus  generally.
The Company  undertakes  no  obligation  to  publicly  release the result of any
revisions to these  forward-looking  statements  that may be made to reflect any
future events or circumstances.



                                       15
<PAGE>

                                USE OF PROCEEDS

     All of the shares of Class A Common Stock  offered by this  Prospectus  are
being  offered by and for the account of the Selling  Stockholders.  The Selling
Stockholders  will receive all of the net  proceeds  from the sale of the shares
offered by this  Prospectus  and the Company will not receive any proceeds  from
the sale of such shares. 


                                       16
<PAGE>

                         DESCRIPTION OF CAPITAL STOCK


GENERAL

     The Company  currently has two classes of Common  Stock,  each having a par
value of $.01 per share,  and three classes of issued and outstanding  Preferred
Stock,  also with a par value of $.01 per share. Upon the issuance of all shares
covered by this  Prospectus,  the Controlling  Stockholders,  by virtue of their
beneficial ownership of 100% of the shares of the Class B Common Stock, with its
super voting rights as described  below,  will retain control over the Company's
business and operations.

     The following summary of the Company's capital stock does not purport to be
complete  and is subject to  detailed  provisions  of, and is  qualified  in its
entirety  by  reference  to, the  Company's  Amended  and  Restated  Articles of
Incorporation (the "Amended Certificate"). The Amended Certificate is an exhibit
to the  Registration  Statement  of  which  this  Prospectus  is a  part  and is
available as set forth under "Available Information."

     The Amended  Certificate  authorizes the Company to issue up to 100,000,000
shares of Class A Common Stock, par value $.01 per share,  35,000,000  shares of
Class B Common  Stock,  par  value  $.01 per  share,  and  10,000,000  shares of
preferred  stock,  par value $.01 per share.  As of March 13,  1998,  39,547,202
shares of Common Stock,  consisting of 14,380,770 shares of Class A Common Stock
and  25,166,432  shares of Class B Common  Stock,  were issued and  outstanding,
976,380  shares  of  Series B  Preferred  Stock  were  issued  and  outstanding,
2,062,000  shares of Series C Preferred  Stock were issued and  outstanding  and
3,450,000  shares of Series D  Convertible  Exchangeable  Preferred  Stock  were
issued and outstanding.


COMMON STOCK

     The rights of the  holders  of the Class A Common  Stock and Class B Common
Stock are substantially identical in all respects,  except for voting rights and
the right of Class B Common  Stock to  convert  into Class A Common  Stock.  The
holders of the Class A Common  Stock are  entitled  to one vote per  share.  The
holders of the Class B Common  Stock are  entitled to ten votes per share except
as described  below. The holders of all classes of Common Stock entitled to vote
will  vote  together  as  a  single  class  on  all  matters  presented  to  the
stockholders  for their vote or  approval  except as  otherwise  required by the
general corporation laws of the State of Maryland ("Maryland General Corporation
Law").  Except for  transfers to a "Permitted  Transferee"  (generally,  related
parties of a Controlling Stockholder),  any transfer of shares of Class B Common
Stock held by any of the Controlling  Stockholders  will cause such shares to be
automatically  converted  to Class A Common  Stock.  In  addition,  if the total
number of shares of Common Stock held by the Controlling  Stockholders  falls to
below 10% of the total number of shares of Common Stock outstanding,  all of the
outstanding  shares of Class B Common Stock  automatically will be classified as
Class A Common Stock. In any merger,  consolidation or business combination, the
consideration  to be  received  per share by the  holders  of the Class A Common
Stock must be  identical  to that  received by the holders of the Class B Common
Stock,  except that in any such  transaction  in which shares of a third party's
common stock are  distributed in exchange for the Company's  Common Stock,  such
shares may differ as to voting  rights to the extent that such voting rights now
differ among the classes of Common Stock.

     The holders of Class A Common Stock and Class B Common Stock will vote as a
single class, with each share of each class entitled to one vote per share, with
respect to any  proposed  (a)  "Going  Private"  transaction;  (b) sale or other
disposition of all or  substantially  all of the Company's  assets;  (c) sale or
transfer  which would cause a fundamental  change in the nature of the Company's
business;  or (d) merger or consolidation of the Company in which the holders of
the Company's  Common Stock will own less than 50% of the Common Stock following
such  transaction.  A "Going Private"  transaction is defined as any "Rule 13e-3
transaction,"  as such  term is  defined  in Rule  13e-3  promulgated  under the
Exchange Act between the Company and (i) the Controlling Stockholders,  (ii) any
affiliate  of the  Controlling  Stockholders,  or (iii)  any  group of which the
Controlling   Stockholders   are  an  affiliate  or  of  which  the  Controlling
Stockholders  are a member.  An  "affiliate" is defined as (i) any individual or
entity who or that,  directly or indirectly,  controls,  is controlled by, or is
under the common control of the


                                       17
<PAGE>

Controlling  Stockholders;  (ii) any corporation or organization (other than the
Company  or a  majority-owned  subsidiary  of the  Company)  of which any of the
Controlling Stockholders is an officer or partner or is, directly or indirectly,
the  beneficial  owner of 10% or more of any  class of voting  securities  or in
which any of the Controlling Stockholders has a substantial beneficial interest;
(iii) a voting trust or similar  arrangement  pursuant to which the  Controlling
Stockholders generally control the vote of the shares of Common Stock held by or
subject  to any such  trust or  arrangement;  (iv) any other  trust or estate in
which any of the Controlling  Stockholders has a substantial beneficial interest
or as to which any of the Controlling  Stockholders  serves as a trustee or in a
similar  fiduciary  capacity;  or (v) any relative or spouse of the  Controlling
Stockholders or any relative of such spouse who has the same residence as any of
the Controlling Stockholders.

     Under  Maryland  General  Corporation  Law, the holders of Common Stock are
entitled  to vote as a separate  class  with  respect  to any  amendment  of the
Amended  Certificate  that would  increase or decrease the  aggregate  number of
authorized  shares of such  class,  increase  or  decrease  the par value of the
shares of such  class,  or modify or change the powers,  preferences  or special
rights of the shares of such class so as to affect such class adversely.

     For a discussion of the effects of disproportionate  voting rights upon the
holders of the Class A Common Stock, see "Risk Factors -- Voting Rights; Control
by Controlling Stockholders;  Potential Anti-Takeover Effect of Disproportionate
Voting Rights."

     Stockholders  of the Company have no  preemptive  rights or other rights to
subscribe  for  additional  shares,  except  that the  Class B  Common  Stock is
convertible  into  Class A  Common  Stock  by the  holders  thereof.  Except  as
described  in the prior  sentence,  no shares of any class of Common  Stock have
conversion  rights or are  subject to  redemption.  Subject to the rights of any
outstanding  preferred  stock  which may be  hereafter  classified  and  issued,
holders of Common  Stock are  entitled to receive  dividends,  if any, as may be
declared by the  Company's  Board of Directors  out of funds  legally  available
therefor and to share,  regardless of class, equally on a share-for-share  basis
in any  assets  available  for  distribution  to  stockholders  on  liquidation,
dissolution or winding up of the Company.  Under the Bank Credit Agreement,  the
Existing Indentures, the terms of the Series C Preferred Stock and certain other
debt of the Company,  the Company's ability to declare Common Stock dividends is
restricted.


EXISTING PREFERRED STOCK

     Series B Preferred Stock. As partial  consideration  for the acquisition of
assets  from  River  City,  the  Company  issued  1,150,000  shares  of Series A
Preferred  Stock to River  City which has since been  converted  into  1,150,000
shares of Series B Preferred Stock. Each share of Series B Preferred Stock has a
liquidation  preference  of $100  and,  after  payment  of this  preference,  is
entitled  to share in  distributions  made to  holders  of  shares  of (plus all
accrued and unpaid dividends through the determination  date) Common Stock. Each
holder of a share of Series B Preferred  Stock is entitled to receive the amount
of liquidating  distributions received with respect to approximately 3.64 shares
of Common  Stock  (subject  to  adjustment)  less the amount of the  liquidation
preference. The liquidation preference of Series B Preferred Stock is payable in
preference to Common Stock of the Company,  but may rank equal to or below other
classes of capital  stock of the  Company.  After a "Trigger  Event" (as defined
below),  the Series B  Preferred  Stock  ranks  senior to all classes of capital
stock of the Company as to liquidation  preference,  except that the Company may
issue up to $400 million of capital stock ("Senior Securities"), as to which the
Series B Preferred  Stock will have the same rank. The Series C Preferred  Stock
are Senior  Securities.  The Prospectus  Supplement for any Preferred Stock sold
pursuant to this Prospectus that are to be designated  Senior Securities will so
indicate. A Trigger Event means the termination of Barry Baker's employment with
the  Company  prior  to the  expiration  of the  initial  five-year  term of his
employment  agreement (1) by the Company for any reason other than for Cause (as
defined in the  employment  agreement) or (2) by Barry Baker upon the occurrence
of certain events described in the employment agreement.

     The holders of Series B Preferred Stock do not initially receive dividends,
except to the extent that  dividends are paid to the holders of Common Stock.  A
holder  of  shares  of  Series B  Preferred  Stock is  entitled  to share in any
dividends paid to holders of Common Stock, with each share of Series B


                                       18
<PAGE>

Preferred  Stock  allocated the amount of dividends  allocated to  approximately
3.64 shares of Common Stock  (subject to  adjustment).  In  addition,  after the
occurrence of a Trigger Event, holders of shares of Series B Preferred Stock are
entitled to quarterly dividends in the amount of $3.75 per share per quarter for
the first year, and in the amount of $5.00 per share per quarter after the first
year.  Dividends are payable either in cash or in additional  shares of Series B
Preferred  Stock at the rate of $100 per share.  Dividends on Series B Preferred
Stock are  payable in  preference  to the  holders of any other class of capital
stock of the Company,  except for Senior  Securities,  which will rank senior to
the Series B Preferred Stock as to dividends until a Trigger Event,  after which
Senior  Securities  will have the same rank as  Series B  Preferred  Stock as to
dividends.

     The  Company may redeem  shares of Series B  Preferred  Stock for an amount
equal to $100 per  share  plus any  accrued  and  unpaid  dividends  at any time
beginning 180 days after a Trigger  Event,  but holders have the right to retain
their  shares in which case the shares  will  automatically  be  converted  into
shares of Class A Common Stock on the proposed redemption date.

     Each share of Series B Preferred  Stock is entitled to 3.64 votes  (subject
to  adjustment)  on all matters with respect to which Class A Common Stock has a
vote,  and the Series B Preferred  Stock votes  together with the Class A Common
Stock as a single class, except that the Series B Preferred Stock is entitled to
vote as a separate  class (and approval of a majority of such votes is required)
on  certain  matters,  including  changes in the  authorized  amount of Series B
Preferred  Stock  and  actions  affecting  the  rights  of  holders  of Series B
Preferred Stock.

     Shares of Series B Preferred  Stock are convertible at any time into shares
of Class A Common Stock, with each share of Series B Preferred Stock convertible
into  approximately  3.64 shares of Class A Common Stock. The conversion rate is
subject to adjustment if the Company  undertakes a stock split,  combination  or
stock  dividend  or  distribution  or if the  Company  issues  Common  Stock  or
securities  convertible into Common Stock at a price less than $27.50 per share.
Shares of Series B  Preferred  Stock  issued as  payment  of  dividends  are not
convertible  into Class A Common Stock and become void at the time of conversion
of a  shareholder's  other  shares of Series B  Preferred  Stock.  All shares of
Series B  Preferred  Stock  remaining  outstanding  on May 31,  2001 (other than
shares issued as a dividend)  automatically convert into Class A Common Stock on
that date.

     Series C Preferred  Stock. As of March 13, 1998, the Company has issued and
outstanding  2,062,000  shares of Series C Preferred  Stock, all of which shares
are held by KDSM, Inc., a wholly-owned  subsidiary of the Company. Each share of
Series C Preferred Stock has a liquidation preference (the "Liquidation Amount")
of $100 plus an amount equal to any accumulated and unpaid dividends (whether or
not earned or declared) to the date of payment.  KDSM, Inc. purchased the Series
C Preferred Stock from the proceeds of $206,200,000  aggregate  principal amount
of KDSM Senior  Debentures,  all of which are held by the Trust,  a trust all of
the common  securities of which are held by KDSM,  Inc. The obligations of KDSM,
Inc.  under the KDSM  Senior  Debentures  are  secured by the Series C Preferred
Stock. The Trust purchased the KDSM Senior  Debentures from the proceeds of $200
million aggregate  liquidation value of HYTOPS plus the proceeds of the issuance
to KDSM,  Inc. of $6.2 million of common  securities of the Trust.  Sinclair has
guaranteed the obligations under the HYTOPS, on a junior  subordinated  basis in
an  amount  equal to the  lesser  of (a) the full  liquidation  preference  plus
accumulated and unpaid dividends to which the holders of the HYTOPS are lawfully
entitled,  and (b) the amount of the Trust's legally  available assets remaining
after the satisfaction of all claims of other parties which, as a matter of law,
are prior to those of the  holders of the  HYTOPS.  Sinclair  has also agreed to
fully and unconditionally guarantee the payment of the KDSM Senior Debentures on
a junior  subordinated  basis if and  effective  as of the time the KDSM  Senior
Debentures are distributed to holders of the HYTOPS in certain circumstances.

     The Series C Preferred  Stock has a maturity  date of March 15,  2009,  and
will be mandatorily  redeemable on its maturity  date.  With respect to dividend
rights and rights upon liquidation,  winding-up and dissolution of Sinclair, the
Series C  Preferred  Stock  ranks  senior to the  Common  Stock and the Series B
Preferred  Stock except that upon a Trigger  Event the Series C Preferred  Stock
will rank pari passu with the Series B  Preferred  Stock in respect of  dividend
rights and rights upon liquidation, dissolution and winding-up of Sinclair.


                                       19
<PAGE>

     Dividends on the Series C Preferred  Stock are payable  quarterly at a rate
per  annum of 12 5/8% of the  stated  Liquidation  Amount  of $100 per share and
cumulate  from March 12,  1997.  Dividends  are payable  quarterly in arrears on
March 15, June 15,  September  15 and December 15 of each year (each a "Dividend
Payment  Date") to the holders of record on the March 1, June 1, September 1 and
December 1 next preceding each Dividend Payment Date. Sinclair has the right, at
any time  and from  time to time,  to defer  dividend  payments  for up to three
consecutive  quarters;  provided  that  Sinclair  will  be  required  to pay all
dividends due and owing on the Series C Preferred Stock at least once every four
quarters  and must pay all  dividends  due and owing on the  Series C  Preferred
Stock on March 25,  2009.  The remedy for the  holders of the Series C Preferred
Stock upon a failure by Sinclair to pay all  dividends  due and owing thereon at
least once every four  quarters  (or for any other  breaches  under the Series C
Preferred  Stock) is the right to elect two  directors  to  Sinclair's  board of
directors.

     Holders of the Series C  Preferred  Stock do not have any voting  rights in
ordinary  circumstances.  However,  the vote of the  holders  of a  majority  in
aggregate  Liquidation  Amount of outstanding  Series C Preferred Stock (100% in
certain  circumstances)  is  required to approve  any  amendment  to the Amended
Certificate or the Articles Supplementary to the Amended Certificate that govern
the Series C Preferred Stock (the "Series C Articles  Supplementary") that would
adversely affect the powers, preferences or special rights of the holders of the
Series C Preferred Stock or cause the liquidation,  dissolution or winding-up of
Sinclair.  In  addition,  the approval of the holders of a majority in aggregate
Liquidation  Amount of  outstanding  Series C  Preferred  Stock is  required  to
approve the issuance of any preferred  stock by Sinclair  which is senior to the
Series C Preferred Stock in right of payment. In addition,  upon a Voting Rights
Triggering  Event  (which is defined to  include a failure to pay  dividends  as
described  above,  a failure to make a Change of Control Offer (as  defined),  a
failure to redeem the Series C Preferred Stock upon maturity and a breach of the
covenants  described below), the holders of a majority in aggregate  Liquidation
Amount of the  outstanding  Series C Preferred Stock have the right to elect two
directors to the board of directors of Sinclair.  KDSM,  Inc.,  as the holder of
the Series C Preferred  Stock,  has agreed not to take or consent to any actions
or waive any rights  under the Series C Preferred  Stock or elect any  directors
without the approval of the holders of the  majority in principal  amount of the
KDSM Senior Debentures.  The Trust, as the holder of the KDSM Senior Debentures,
has in turn agreed that it will not provide such  approval  without the approval
of the holders of a majority in aggregate  Liquidation  Value of the outstanding
Preferred Securities (100% in certain circumstances).

     The Series C Articles  Supplementary contain certain covenants,  including,
but not  limited  to,  covenants  with  respect to the  following  matters:  (i)
limitation  on  indebtedness;  (ii)  limitation on  restricted  payments;  (iii)
limitation on transactions  with affiliates;  (iv) limitation on sale of assets;
(v)  limitation on  unrestricted  subsidiaries;  (vi)  restrictions  on mergers,
consolidations and the transfer of all or substantially all of the assets of the
Company to another person; (vii) provision of financial  statements;  and (viii)
limitation on the issuance of senior preferred stock.  Violation of any of these
covenants  (after a grace  period  in  certain  circumstances)  will be a Voting
Rights Triggering Event.

     Upon a Change of Control of Sinclair (as defined),  Sinclair is required to
make an offer (a "Change  of  Control  Offer") to redeem all or a portion of the
shares of Series C Preferred Stock at 101% of such shares' aggregate Liquidation
Amount,  plus accrued and unpaid  dividends,  if any, to the date of  redemption
unless and for so long as such redemption is prohibited by the terms of the Bank
Credit  Agreement  or the  Existing  Indentures.  If Sinclair  does not make and
consummate  a Change of Control  Offer upon a Change of Control,  the holders of
the Series C Preferred  Stock will have the right to elect two  directors to the
board of directors of Sinclair.

     The  Company  has the option (a) at any time on or after  March 15, 2002 to
redeem the Series C Preferred  Stock, in whole or in part, in cash at redemption
prices declining from 105.813% to 100% (in 2006) of the Liquidation  Amount, and
(b) at any time on or prior to March 15, 2000 to redeem, in whole or in part, up
to 33 1/3% of the aggregate  Liquidation Amount of the Series C Preferred Stock,
with the proceeds of one or more Public Equity Offerings (as defined), at a cash
redemption  price of 111.625% of the  principal  amount  thereof,  plus  accrued
dividends to the date of redemption;  provided that after any such redemption at
least 66 2/3% of the  aggregate  Liquidation  Amount of the  Series C  Preferred
Stock  originally  issued remain  outstanding  and that such  redemption be made
within 180 days of each such Public Equity Offering.


                                       20
<PAGE>

     Series D Convertible  Exchangeable  Preferred  Stock. As of March 13, 1998,
the Company had issued and outstanding  3,450,000 shares of Series D Convertible
Exchangeable  Preferred Stock.  Each share of Series D Convertible  Exchangeable
Preferred Stock has a liquidation  preference of $50 plus an amount equal to any
accrued and unpaid dividends.

     With  respect  to  dividends  and  amounts  payable  upon the  liquidation,
dissolution or winding up of the Company, the Series D Convertible  Exchangeable
Preferred Stock will rank (i) junior in right of payment to all  indebtedness of
the Company and its  Subsidiaries,  (ii) senior to the Class A Common  Stock and
the Class B Common Stock, (iii) pari passu with the Series C Preferred Stock and
(iv) senior to the Company's Series B Preferred Stock except that upon a Trigger
Event the Series D Convertible Exchangeable Preferred Stock will rank pari passu
with the Series B Preferred Stock in respect of dividends and distributions upon
liquidation, dissolution and winding-up of the Company.

     Dividends  on the Series D  Convertible  Exchangeable  Preferred  Stock are
cumulative  and accrue from  September 23, 1997,  the date of issuance,  and are
payable  quarterly  commencing  on December 15, 1997, in the amount of $3.00 per
share  annually,  when,  as and if  declared  by the Board of  Directors  out of
legally available funds.

     Holders of Convertible  Exchangeable Preferred Stock do not have any voting
rights  in  ordinary  circumstances.  In  exercising  any  voting  rights,  each
outstanding share of Series D Convertible  Exchangeable  Preferred Stock will be
entitled  to  one  vote.   Whenever   dividends  on  the  Series  D  Convertible
Exchangeable  Preferred Stock are in arrears in an aggregate  amount equal to at
least six  quarterly  dividends  (whether or not  consecutive),  the size of the
Company's  board of  directors  will be increased by two (or, if the size of the
board of directors  cannot be so increased,  the Company shall cause the removal
or  resignation  of a  sufficient  number of  directors),  and the  holders of a
majority  of the  Series D  Convertible  Exchangeable  Preferred  Stock,  voting
separately as a class,  will be entitled to select two directors to the board of
directors at (i) any annual meeting of stockholders at which directors are to be
elected  held during the period when the  dividends  remain in arrears or (ii) a
special  meeting of  stockholders  called by the  Company at the  request of the
holders of the Series D Convertible  Exchangeable  Preferred Stock. These voting
rights  will  terminate  when  all  dividends  in  arrears  and for the  current
quarterly  period have been paid in full or declared  and set apart for payment.
The term of  office  of the  additional  directors  so  elected  will  terminate
immediately   upon  that  payment  or  provision  for  payment.   Under  certain
circumstances,  the Company may be required to pay  additional  dividends  if it
fails to provide for the board seats referred to above.

     In addition,  so long as any Series D  Convertible  Exchangeable  Preferred
Stock is  outstanding,  the Company will not,  without the  affirmative  vote or
consent of the holders of at least 66 2/3% of all outstanding shares of Series D
Convertible  Exchangeable  Preferred Stock (i) amend, alter or repeal (by merger
or otherwise)  any provision of the Amended  Certificate,  or the By-Laws of the
Company  so  as  to  affect   adversely   the  relative   rights,   preferences,
qualifications,   limitations  or  restrictions  of  the  Series  D  Convertible
Exchangeable  Preferred  Stock,  (ii) authorize any new class of Senior Dividend
Stock (as defined),  any Senior  Liquidation  Stock (as defined) or any security
convertible  into Senior  Dividend Stock or Senior  Liquidation  Stock, or (iii)
effect any reclassification of the Series D Convertible  Exchangeable  Preferred
Stock.

     The  shares  of  Series D  Convertible  Exchangeable  Preferred  Stock  are
convertible at the option of the holder at any time, unless previously  redeemed
or exchanged, into Class A Common Stock of the Company, at a conversion price of
$45.625 per share of Class A Common Stock  (equivalent  to a conversion  rate of
1.0959  shares  of Class A  Common  Stock  per  share  of  Series D  Convertible
Exchangeable Preferred Stock), subject to adjustment in certain events.

     Upon the  occurrence  of a Change of Control  (as  defined),  each share of
Series D Convertible  Exchangeable  Preferred  Stock will be  convertible at the
option of its holder for a limited  period  into the number of shares of Class A
Common Stock  determined  by dividing  the $50  liquidation  preference  of such
share, plus accrued and unpaid  dividends,  by the greater of (i) the average of
the last reported sales price per share of the Class A Common Stock for the last
five trading  days before the Change of Control or (ii) $26.42,  as adjusted for
stock splits or combinations. Upon a Change of Control, the Company may


                                       21
<PAGE>

elect to pay holders of the Series D Convertible  Exchangeable  Preferred  Stock
exercising  their special  conversion  rights an amount in cash equal to the $50
liquidation preference of the Series D Convertible  Exchangeable Preferred Stock
plus any accrued and unpaid dividends,  in which event no conversion pursuant to
the  exercise of the special  conversion  rights will occur,  unless the Company
defaults  in  payments of such  amounts.  A Change of Control  will result in an
event of  default  under  the Bank  Credit  Agreement  and  could  result in the
acceleration of all indebtedness under the Bank Credit Agreement.  Moreover, the
Bank Credit  Agreement  prohibits  the  repurchase  of the Series D  Convertible
Exchangeable  Preferred  Stock by the  Company.  A Change of  Control  will also
require  the  Company  to offer to redeem  the  Existing  Notes and the Series C
Preferred Stock.

     The Series D Convertible  Exchangeable Preferred Stock is redeemable at the
Company's option, in whole or from time to time in part, for cash at any time on
or after September 20, 2000,  initially at a price per share equal to 104.20% of
the liquidation  preference thereof,  declining ratably on or after September 15
of each year thereafter to a redemption  price equal to 100% of such liquidation
preference per share on or after September 15, 2007 plus, in each case,  accrued
and unpaid dividends.

     Subject to certain  conditions,  the Company  may,  at its  option,  on any
scheduled  date  for the  payment  of  dividends  on the  Series  D  Convertible
Exchangeable  Preferred  Stock  commencing  on December 15,  2000,  exchange the
Series D Convertible Exchangeable Preferred Stock, in whole but not in part, for
the Company's 6%  Convertible  Subordinated  Debentures  due 2012 (the "Exchange
Debentures").  Holders of Series D Convertible  Exchangeable  Preferred Stock so
exchanged will be entitled to $1,000 principal amount of Exchange Debentures for
each  $1,000 of  liquidation  preference  of Series D  Convertible  Exchangeable
Preferred  Stock held by such holders at the time of exchange plus an amount per
share  in cash  equal  to all  accrued  but  unpaid  dividends  (whether  or not
declared)  thereon to the date of exchange.  The Exchange  Debentures  will bear
interest  payable  quarterly  in arrears on March 15, June 15,  September 15 and
December 15 of each year,  commencing  on the first such payment date  following
the date of exchange.  Beginning on December 15, 2000, at the Company's  option,
the Exchange  Debentures will be redeemable,  in whole or in part, at redemption
prices beginning at 104.20% of the principal  amount of the Exchange  Debentures
and  decreasing to 100% of such  principal  amount on September  15, 2007,  plus
accrued and unpaid interest.  Under certain circumstances  involving a Change of
Control,  holders  will have the right to require the Company to purchase  their
Exchange  Debentures  at a price equal to 100% of the principal  amount  thereof
plus accrued interest.  The Exchange Debentures will be convertible into Class A
Common  Stock on  substantially  the  same  terms  as the  Series D  Convertible
Exchangeable  Preferred  Stock is  convertible  into Class A Common  Stock.  The
Exchange Debentures will be subordinated to all Senior Indebtedness. 


CERTAIN STATUTORY AND CHARTER PROVISIONS

     The  following  paragraphs  summarize  certain  provisions  of the Maryland
General Corporation Law and the Company's Amended  Certificate and By-Laws.  The
summary  does not  purport to be  complete  and  reference  is made to  Maryland
General  Corporation Law and the Company's  Amended  Certificate and By-Laws for
complete information.

     Business Combinations.  Under the Maryland General Corporation Law, certain
"business combinations" (including a merger, consolidation,  share exchange, or,
in certain  circumstances,  an asset transfer or issuance of equity  securities)
between a Maryland  corporation and any person who beneficially owns 10% or more
of the corporation's stock (an "Interested Stockholder") must be (a) recommended
by the  corporation's  board of directors;  and (b) approved by the  affirmative
vote of at least (i) 80% of the  corporation's  outstanding  shares  entitled to
vote and (ii)  two-thirds of the  outstanding  shares entitled to vote which are
not held by the Interested  Stockholder with whom the business combination is to
be effected,  unless,  among other things, the corporation's common stockholders
receive a minimum  price (as defined in the  statute)  for their  shares and the
consideration  is received in cash or in the same form as previously paid by the
Interested Stockholder for his shares. In addition, an Interested Stockholder or
any  affiliate  thereof  may not  engage in a  "business  combination"  with the
corporation  for a period of five (5) years  following  the date he  becomes  an
Interested Stockholder.  These provisions of Maryland law do not apply, however,
to business combinations that are approved or exempted by the


                                       22
<PAGE>

board  of  directors  of a  Maryland  corporation.  It is  anticipated  that the
Company's Board of Directors will exempt from the Maryland  statute any business
combination with the Controlling  Stockholders,  any present or future affiliate
or associate of any of them, or any other person acting in concert or as a group
with any of the foregoing persons.

     Control Share  Acquisitions.  The Maryland General Corporation Law provides
that "control  shares" of a Maryland  corporation  acquired in a "control  share
acquisition"  may  not be  voted  except  to the  extent  approved  by a vote of
two-thirds of the votes  entitled to be cast by  stockholders  excluding  shares
owned  by the  acquirer,  officers  of the  corporation  and  directors  who are
employees of the  corporation.  "Control shares" are shares which, if aggregated
with all other shares previously  acquired which the person is entitled to vote,
would  entitle the  acquirer to vote (i) 20% or more but less than  one-third of
such shares,  (ii) one-third or more but less than a majority of such shares, or
(iii) a majority of the outstanding shares. Control shares do not include shares
the  acquiring  person is  entitled to vote  because  stockholder  approval  has
previously been obtained. A "control share acquisition" means the acquisition of
control shares, subject to certain exceptions.

     A person who has made or proposes to make a control share  acquisition  and
who has obtained a definitive  financing agreement with a responsible  financial
institution  providing  for any amount of  financing  not to be  provided by the
acquiring  person may  compel the  corporation's  board of  directors  to call a
special  meeting of stockholders to be held within 50 days of demand to consider
the  voting  rights of the  shares.  If no request  for a meeting  is made,  the
corporation may itself present the question at any stockholders meeting.

     Subject to certain  conditions and limitations,  the corporation may redeem
any or all of the control  shares,  except  those for which  voting  rights have
previously been approved,  for fair value  determined,  without regard to voting
rights,  as of the date of the last control share  acquisition or of any meeting
of stockholders at which the voting rights of such shares are considered and not
approved.  If voting  rights for control  shares are approved at a  stockholders
meeting and the  acquirer is entitled to vote a majority of the shares  entitled
to vote, all other stockholders may exercise appraisal rights. The fair value of
the shares as determined for purposes of such  appraisal  rights may not be less
than the highest  price per share paid in the  control  share  acquisition,  and
certain  limitations and  restrictions  otherwise  applicable to the exercise of
dissenters' rights do not apply in the context of a control share acquisition.

     The control share acquisition  statute does not apply to shares acquired in
a merger,  consolidation  or share exchange if the corporation is a party to the
transaction,  or to  acquisitions  approved  or  excepted  by or pursuant to the
articles of incorporation or by-laws of the corporation.

     Effect of Business Combination and Control Share Acquisition Statutes.  The
business  combination  and control  share  acquisition  statutes  could have the
effect of discouraging offers to acquire any such offer.

     Limitation on Liability of Directors and  Officers.  The Company's  Amended
Certificate  provides  that,  to the  fullest  extent  that  limitations  on the
liability of  directors  and  officers  are  permitted  by the Maryland  General
Corporation  Law, no director or officer of the Company shall have any liability
to the Company or its  stockholders for monetary  damages.  The Maryland General
Corporation  Law provides that a  corporation's  charter may include a provision
which  restricts  or limits the  liability  of its  directors or officers to the
corporation or its  stockholders for money damages except (1) to the extent that
it is proved that the person actually  received an improper benefit or profit in
money,  property or services,  for the amount of the benefit or profit in money,
property or services  actually  received or (2) to the extent that a judgment or
other final adjudication  adverse to the person is entered in a proceeding based
on a finding in the proceeding that the person's action,  or failure to act, was
the result of active and deliberate  dishonesty and was material to the cause of
action  adjudicated  in the  proceeding.  In  situations  to which  the  Amended
Certificate  provision  applies,  the  remedies  available  to the  Company or a
stockholder are limited to equitable  remedies such as injunction or rescission.
This provision would not, in the opinion of the  Commission,  eliminate or limit
the liability of directors and officers under the federal securities laws.

     Indemnification. The Company's Amended Certificate and By-Laws provide that
the  Company  may  advance  expenses  to its  currently  acting  and its  former
directors to the fullest extent permitted by Maryland  General  Corporation Law,
and that the Company shall indemnify and advance expenses to its


                                       23
<PAGE>

officers to the same extent as its  directors  and to such further  extent as is
consistent  with law.  The Maryland  General  Corporation  Law  provides  that a
corporation  may indemnify any director made a party to any proceeding by reason
of  service  in that  capacity  unless  it is  established  that  (1) the act or
omission  of  the  director  was  material  to the  matter  giving  rise  to the
proceeding  and (a) was  committed  in bad faith or (b) was the result of active
and deliberate  dishonesty,  or (2) the director  actually  received an improper
personal  benefit  in  money,  property  or  services,  or (3) in the case of an
criminal  proceeding,  the director had reasonable cause to believe that the act
or omission was unlawful. The statute permits Maryland corporations to indemnify
its  officers,  employees or agents to the same extent as its  directors  and to
such further extent as is consistent with law.

     The Company has also entered into  indemnification  agreements with certain
officers and  directors  which  provide  that the Company  shall  indemnify  and
advance  expenses to such officers and directors to the fullest extent permitted
by applicable  law in effect on the date of the  agreement,  and to such greater
extent  as  applicable  law  may  thereafter  from  time to  time  permit.  Such
agreements  provide for the advancement of expenses (subject to reimbursement if
it is  ultimately  determined  that the officer or  director is not  entitled to
indemnification) prior to the final disposition of any claim or proceeding.


FOREIGN OWNERSHIP

     Under the Amended Certificate and to comply with FCC rules and regulations,
the  Company  is not  permitted  to issue or  transfer  on its  books any of its
capital  stock to or for the account of any Alien (as  defined) if after  giving
effect to such  issuance  or  transfer,  the  capital  stock  held by or for the
account of any alien or Aliens would exceed,  individually  or in the aggregate,
25% of the  Company's  capital  stock at any time  outstanding.  Pursuant to the
Amended Certificate,  the Company will have the right to repurchase  alien-owned
shares at their fair market  value to the extent  necessary,  in the judgment of
the Board of Directors,  to comply with the alien  ownership  restrictions.  Any
issuance or transfer of capital stock in violation of such  prohibition  will be
void and of no force and effect.  The Amended  Certificate also provides that no
Alien or Aliens  shall be entitled  to vote,  direct or control the vote of more
than 25% of the total  voting  power of all the shares of  capital  stock of the
Company outstanding and entitled to vote at any time and from time to time. Such
percentage,  however, is 20% in the case of the Company's subsidiaries which are
direct holders of FCC licenses.  In addition,  the Amended Certificate  provides
that no Alien shall be qualified to act as an officer of the Company and no more
than 25% of the total  number of  directors  of the  Company  at any time may be
Aliens.  The Amended  Certificate  further  gives the Board of  Directors of the
Company all power necessary to administer the above provisions.


TRANSFER AGENT AND REGISTRAR

     The Transfer Agent and Registrar for the Company's  Class A Common Stock is
The First  National  Bank of Boston.  The Transfer  Agent and  Registrar for any
Preferred Securities issued pursuant to this Prospectus will be specified in the
applicable Prospectus Supplement. 


                                       24
<PAGE>

                             SELLING STOCKHOLDERS

     The  following  table sets forth  certain  information  with respect to the
Company's voting securities  beneficially  owned as of March 13, 1998. Except as
otherwise  indicated,  the  address  of all  persons  in the  table is 1215 Cole
Street,  St. Louis,  Missouri  63106.  Except for shares of Class A Common Stock
issuable to Barry Baker upon  conversion of options,  each of the shares offered
by the Selling  Stockholders  pursuant to this  Prospectus  is to be issued upon
conversion of shares of Series B Preferred  Stock of the Company issued to River
City and subsequently distributed to the Selling Stockholders in connection with
the River City  Acquisition.  The  information set forth below is to the best of
the Company's knowledge and is based on the number of shares distributed to each
of the Selling Stockholders.  The Company is not aware of any other acquisitions
by the Selling Stockholders or dispositions by the Selling Stockholders.


<TABLE>
<CAPTION>
                      NAME OF                          RELATIONSHIP          SHARES
                     BENEFICIAL                            WITH            AS OF MARCH
                       OWNER                              COMPANY           13, 1998
- ---------------------------------------------------  ----------------  ------------------
<S>                                                  <C>               <C>
Baker, Barry
 2000 West 41st Street                               Stockholder
   Baltimore, Maryland 21211 ......................  and Consultant         2,036,625(a)
Partners of River City Broadcasting, L.P.:
CEA Investors VI, Inc. ............................  Stockholder               10,822
BancBoston Investments, Inc. ......................  Stockholder              546,674
Pyramid Ventures, Inc. ............................  Stockholder              556,345
 130 Liberty Street, New York, New York 10006
Boston Ventures Limited Partnership IV ............  Stockholder              922,909
 One Federal Street, Boston, Massachusetts 02110
Boston Ventures Limited Partnership IVA ...........  Stockholder              519,073
 One Federal Street, Boston, Massachusetts 02110
Michaels, John P., Jr. Family Trust ...............  Stockholder               32,062
Johnson, Mr. Robert W., IV ........................  Stockholder              106,204
Suelthaus, Mr. Kenneth H. .........................  Stockholder                8,545
Scordo, Mr. Pasquale R. and Mrs. Judith ...........  Stockholder                5,309
555 Genesee/Beta Partners .........................  Stockholder               32,414
Powell, Mrs. Diane Linen ..........................  Stockholder               10,622
Perry, John H., III Revocable Trust ...............  Stockholder              106,204
Paredon Ridge, L.P. ...............................  Stockholder               21,240
Perry, Mrs. Chris .................................  Stockholder               10,622
Willner, Mr. Michael S. ...........................  Stockholder                2,655
Long, Mr. John H. .................................  Stockholder                5,309
Brooks, Dr. Norman H. .............................  Stockholder                5,309
Thomson, Mr. Richard E. ...........................  Stockholder               22,262
Thomson, Mrs. Patricia M. .........................  Stockholder               10,622
Russell, Mr. Donald ...............................  Stockholder               54,222
Devereaux, Mr. W.A. ...............................  Stockholder               42,480
Lang, Mr. Monte ...................................  Stockholder               10,622
Sobol, Steven M., M.D. ............................  Stockholder               21,240
Harms, Ms. Loretta M. .............................  Stockholder               10,622
Harms, Beverly A., Revocable Family Trust .........  Stockholder               64,825
Gawthrop, Mr. H. Gene .............................  Stockholder               10,622
Dugan, Mr. William J., Jr. ........................  Stockholder                2,655
Ewen, Mr. Harold D. ...............................  Stockholder               30,698
McCloskey, Mr. Tom ................................  Stockholder               42,480
Howell, Mr. Donald C. and Mrs. Gloria J. ..........  Stockholder                5,309
Cardy, Thomas W., Family Trust ....................  Stockholder                2,539
</TABLE>


                                       25
<PAGE>


<TABLE>
<CAPTION>
              NAME OF                RELATIONSHIP     SHARES
             BENEFICIAL                  WITH       AS OF MARCH
               OWNER                    COMPANY      13, 1998
- ----------------------------------- -------------- ------------
<S>                                 <C>            <C>
 MacCrory, Mr. Thomas ............. Stockholder        12,018
 Kim Enterprises, L.P. ............ Stockholder         5,564
 ERB 1994 Trust ................... Stockholder           727
 AEB 1994 Trust ................... Stockholder           727
 Baxt, Joy ........................ Stockholder         2,516
 Byrnes, Kathleen ................. Stockholder         1,455
 Reed, Colleen .................... Stockholder         2,516
 Lackazerne, Inc. ................. Stockholder        83,447
 O'Brien, Kevin ................... Stockholder        21,542
 Marcus, Mr. Larry D. ............. Stockholder       114,446
 Marcus Investments, L.P. ......... Stockholder        49,102

</TABLE>


(a) Includes  1,382,435  shares that will be obtained by Mr. Baker upon exercise
    of options  which he  currently  holds.  Options  for  1,036,826  shares are
    currently   exercisable  and  options  for  345,608.75  shares  will  become
    exercisable on May 31, 1998.


                              PLAN OF DISTRIBUTION

     The Selling  Stockholders  have  advised the Company that from time to time
they may offer and sell the shares offered by this Prospectus in an underwritten
offering, on the over-the-counter  market, in privately negotiated transactions,
or  otherwise,  at  prices  prevailing  at the  time of sale or  related  to the
then-current  market price,  or as may be  negotiated  at the time of sale.  The
shares  may be sold  through  securities  brokers,  dealers  or banks,  and such
brokers,  dealers or banks may receive commissions or discounts from the Selling
Stockholders in amounts to be negotiated. With respect to any particular sale of
shares or as  otherwise  determined  by the  Company,  the Company may prepare a
supplement to this Prospectus,  which will supplement,  supersede or replace, in
whole or in part, the information set forth in this Prospectus.  This Prospectus
is not the sole means by which the shares of Class A Common Stock offered by the
Selling  Stockholders may be offered or sold. Such shares may also be offered or
sold on the  Nasdaq  Stock  Market  in  transactions  exempt  from  registration
pursuant  to  Rule  144  under  the  Securities  Act,  in  privately  negotiated
transactions or in other transactions exempt from registration.


REGISTRATION RIGHTS AGREEMENT

     The shares offered by this Prospectus are subject to a Registration  Rights
Agreement  dated  as of May 31,  1996,  as  amended  (the  "Registration  Rights
Agreement") by and among the Company,  River City and certain other Registration
Rights  Holders  as are  added  from to time  (together  with  River  City,  the
"Holders").  The Registration Rights Agreement obligates the Company, at its own
expense,  to effect a Securities  Act  registration  for shares of the Company's
Class A Common Stock (the "Registrable Securities") issued pursuant to the River
City  Acquisition  and related  agreements as soon as practicable  following the
closing of the River City  Acquisition.  To the extent that the Holders  seek to
offer at least  1,000,000  shares of  Registrable  Securities,  the  Company  is
required to retain an underwriter selected by such Holders.

     Pursuant to the Registration Rights Agreement,  each of the Company and the
Holders also has certain  piggy-back  registration  rights to include  shares of
Class A Common Stock in an underwritten  public offering  proposed by the other.
If any  managing  underwriter  of such an  offering  advises the Company and the
Holders  that the  number of  Registrable  Securities  being  offered  creates a
significant risk that the price per share will be adversely affected or that the
number of shares is too large to be reasonably  sold,  then the number of shares
offered by the Company or the Holder,  whichever is  exercising  its  piggy-back
registration  rights,  will be reduced pro rata in  proportion  to the number of
shares sought to be offered.

     The Registration Rights Agreement also provides that upon the occurrence of
a Trigger Event (as defined above in  "Description of Capital Stock -- Preferred
Stock"),  each holder of Class A Common  Stock  issued upon  conversion  of such
holder's  Series B Preferred Stock prior to a Trigger Event shall have the right
the  exchange its shares of Class A Common Stock back into that number of shares
of Series B Preferred Stock for which the Class A Common Stock was exchanged.


                                       26
<PAGE>

                                 LEGAL MATTERS

     The validity of the shares of Class A Common Stock being offered hereby and
certain other legal matters regarding the shares of Class A Common Stock will be
passed  upon for the Company by Thomas & Libowitz,  P.A.,  Baltimore,  Maryland,
counsel to the Company, and by Wilmer, Cutler & Pickering,  Baltimore, Maryland,
special  securities  counsel to the Company.  Certain  legal  matters  under the
Communications Act and the rules and regulations  promulgated  thereunder by the
FCC will be passed  upon for the  Company  by  Fisher  Wayland  Cooper  Leader &
Zaragoza L.L.P., Washington. D.C. Basil A. Thomas, a director of the Company, is
of counsel to Thomas & Libowitz, P.A.


                                    EXPERTS

     The  Consolidated  Financial  Statements and schedules of the Company as of
December  31, 1996 and 1997 and for each of the years ended  December  31, 1995,
1996 and 1997, incorporated by reference in this Prospectus and elsewhere in the
Registration  Statement  have been audited by Arthur  Andersen LLP,  independent
public accountants,  as indicated in their reports with respect thereto, and are
incorporated  herein in reliance  upon the  authority of said firm as experts in
giving said reports.

     The financial  statements of Heritage Media Services,  Inc. -- Broadcasting
Segment as of December  31, 1997 and 1996 and for each of the periods in the two
year period ended December 31, 1997  incorporated by reference  herein have been
audited by Arthur Andersen,  LLP,  independent public accountants,  as stated in
their reports with respect thereto,  and are incorporated  herein in reliance on
the authority of said firm as experts in giving said reports.

     The  consolidated  financial  statements of Max Media  Properties LLC as of
December  31,  1997 and 1996  and for each of the  years in the two year  period
ended December 31, 1997 have been  incorporated by reference  herein in reliance
upon  the  report  of  KPMG  Peat  Marwick  LLP,  independent  certified  public
accountants,  and upon the authority of said firm as experts in  accounting  and
auditing.

     The  financial   statements  of  Sullivan  Broadcast  Holdings,   Inc.  and
Subsidiaries  as of December 31, 1997 and 1996 and for the years ended  December
31,  1997 and 1996 and for the period  from  inception  (June 2,  1995)  through
December 31, 1995 and the financial statements of Sullivan Broadcasting Company,
Inc. and Subsidiaries for the year ended December 31, 1995, incorporated in this
Prospectus by reference to the Current Report on Form 8-K of Sinclair  Broadcast
Group,  Inc., dated March 17, 1998, have been so incorporated in reliance on the
report of Price Waterhouse LLP, independent accountants,  given on the authority
of said firms as experts in auditing and accounting. 


                                       27
<PAGE>

======================================   =======================================
     NO  DEALER,  SALESPERSON  OR  ANY                                          
OTHER  PERSON HAS BEEN  AUTHORIZED  TO                                          
GIVE  ANY  INFORMATION  OR TO MAKE ANY                                          
REPRESENTATIONS   OTHER   THAN   THOSE                                          
CONTAINED    IN    THIS     PROSPECTUS                                          
SUPPLEMENT    OR   THE    ACCOMPANYING                                          
PROSPECTUSES  IN  CONNECTION  WITH THE              8,032,563 SHARES            
OFFER CONTAINED HEREIN,  AND, IF GIVEN                                          
OR   MADE,    SUCH    INFORMATION   OR                                          
REPRESENTATIONS  MUST  NOT  BE  RELIED                                          
UPON AS HAVING BEEN  AUTHORIZED BY THE                                          
COMPANY  OR ANY  OF THE  UNDERWRITERS.                                          
THIS  PROSPECTUS  SUPPLEMENT  AND  THE                                          
ACCOMPANYING   PROSPECTUSES   DO   NOT                                          
CONSTITUTE AN OFFER OF ANY  SECURITIES                                          
OTHER THAN THOSE TO WHICH THEY  RELATE             SINCLAIR BROADCAST           
OR AN OFFER TO SELL, OR A SOLICITATION                 GROUP, INC.              
OF AN  OFFER  TO BUY,  THOSE  TO WHICH                                          
THEY RELATE IN ANY STATE TO ANY PERSON                                          
TO WHOM IT IS NOT  LAWFUL TO MAKE SUCH                                          
OFFER IN SUCH STATE.  THE  DELIVERY OF                                          
THIS  PROSPECTUS  SUPPLEMENT  AND  THE                                          
ACCOMPANYING  PROSPECTUSES AT ANY TIME                                          
DO  NOT  IMPLY  THAT  THE  INFORMATION                                          
HEREIN  IS  CORRECT  AS  OF  ANY  TIME            Class A Common Stock          
SUBSEQUENT TO THEIR RESPECTIVE DATES.                                           
                                                                                
                                                                                
      --------------------------                                                
                                                                                
           TABLE OF CONTENTS                                                    
                                                                                
                                                                                
                                  PAGE              [SINCLAIR LOGO]           
                                  ----                                          
         PROSPECTUS SUPPLEMENT                                                  
Prospectus Supplement Summary ....  S-1                                         
Use of Proceeds ..................  S-10                                        
Capitalization ...................  S-11                                        
Pro Forma Consolidated Financial                                                
  Information of Sinclair ........  S-12                                        
Selling Stockholders .............  S-20       --------------------------       
Management's Discussion and                                                     
  Analysis of Financial Condition                                               
  and Results of Operations ......  S-21                                        
Industry Overview ................  S-29 P R O S P E C T U S S U P P L E M E N T
Business of Sinclair .............  S-32                                        
Management .......................  S-61                                        
Certain United States Federal Tax                                               
  Considerations for Non-U.S.                         MARCH , 1998              
  Holders of Common Stock ........  S-68                                        
Underwriting .....................  S-71                                        
Glossary of Defined Terms ........  S-73                                        
          COMPANY PROSPECTUS                   --------------------------       
Available Information ............  1                                           
Incorporation of Certain Documents                                              
  by Reference ...................  1                                           
The Company ......................  3                                           
Risk Factors .....................  3                                           
Use of Proceeds .................. 19                                           
Historical and Pro Forma Ratio of                                               
  Earnings to Fixed Charges ...... 20                                           
Description of Debt Securities ... 21                                           
Description of Capital Stock ..... 35             SALOMON SMITH BARNEY          
Plan of Distribution ............. 44                BT ALEX. BROWN             
Legal Matters .................... 45          CREDIT SUISSE FIRST BOSTON       
Experts .......................... 46           BEAR, STEARNS & CO. INC.        
           RESALE PROSPECTUS                           FURMAN SELZ              
Available Information ............  1             GOLDMAN, SACHS & CO.          
Incorporation of Certain Documents                   LEHMAN BROTHERS            
   by Reference ..................  2     NATIONSBANC MONTGOMERY SECURITIES LLC 
The Company ......................  3                                           
Risk Factors .....................  3                                           
Use of Proceeds .................. 16                                           
Description of Capital Stock ..... 17                                           
Selling Stockholders ............. 25                                           
Plan of Distribution ............. 26                                           
Legal Matters .................... 27                                           
Experts .......................... 27
======================================   =======================================



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