U.S. SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 8-K
Pursuant to Section 13 or 15(d) of the Securities Exchange Act of
1934
Date of Report (Date of earliest event reported): June 9, 1999
REAL GOODS TRADING CORPORATION
(Exact name of registrant as specified in its charter)
California 0-22524 68-0227324
(State or other jurisdiction (Commission (IRS Employer
of incorporation) File Number) ID Number)
3440 Airway Drive, Santa Rosa, CA 95403
(Address of principal executive offices) (Zip code)
Registrant's telephone number (707) 542-2600
Contact: Les Seely, Chief Financial Officer
(707) 521-4410
Item 5. Other events
The Registrant hereby incorporates by reference the information
contained in Attachment A hereto in response to this Item 5.
</PAGE>
For Immediate Release
For More Information:
John Schaeffer, CEO; 707.521.4444
Mark Swedlund, President; 707.521.4400
REAL GOODS ELECTS MARK SWEDLUND PRESIDENT
Santa Rosa, California, 9 June 1999... Real Goods Trading
Corporation (Nasdaq: RGTC, Chicago Exchange: RGT), a California
based retailer of environmental and renewable energy products using
catalogs, retail stores, and the Internet announced today that Mark
Swedlund has been elected President of the Company, reporting to
CEO and Founder John Schaeffer. His first day will be June 14,
1999.
Mr. Swedlund, a marketing executive, has over 20 years of
experience working in the catalog and retail industries and most
recently with Internet businesses. He previously served as
Divisional President of Foster & Gallagher, Inc., one of America's
largest direct-response retailers, where he played the lead role in
F&G's acquisition and integration of six catalog businesses. He
created and built F&G's multi-brand Children's Group, including
HearthSong, with its six San Francisco Bay Area retail stores,
where he served as President for four years. During his seven years
with F&G, Mr. Swedlund had directly reporting to him, in addition
to HearthSong; The Popcorn Factory, Mauna Loa Gifts, David Kay
Garden & Gift, Magazine Marketplace Telemarketing, Inc. and others.
He had responsibility for the corporate inbound call center, a
300-seat operation.
Prior to Foster and Gallagher, Mr. Swedlund was a partner for eight
years in the Silbert Group, a direct marketing consulting firm and
before that worked with Kestnbaum and Company, a Chicago-based
database consulting firm. He has been an active member of the
direct marketing community for 20 years and a frequent speaker at
industry events. He holds both a BA and an MBA from the University
of Chicago.
"We are extremely fortunate to be working with Mark Swedlund as our
new President," said CEO John Schaeffer. "Mark brings to us a
wealth of experience and the depth of vision and experience
required to lead our team to significant sales and earnings growth
in the realization of our strategic plan through expansion of our
internet, retail, and catalog channels."
"Real Goods has proven itself to be the world's leading source for
solar, renewable energy, and products for an ecologically
sustainable future," said incoming President, Mark Swedlund. "The
Company has a fabulous brand name, a fiercely loyal customer
following, and a dedicated and talented team of employees. With our
visions so closely aligned, my goal will be to harness these assets
to allow the Company to achieve consistent strong growth and
healthy profitability."
Real Goods Trading Corporation sells a broad range of renewable
energy and sustainable living products through its catalogs and
retail stores and on its website (www.realgoods.com) (call
1.800.762.7325 for a free catalog). The Company believes that it is
the largest retailer of these products in the world. The Company's
common stock is publicly traded on the Chicago Stock Exchange under
the symbol "RGT", on the Nasdaq Small Cap market under the symbol
"RGTC", and through a bulletin board maintained on its web site
(http://www.realgoods.com).
</PAGE>
SIGNATURES
Pursuant to the requirements on the Securities Exchange Act of
1934, the Registrant has duly caused this report to be signed on
its behalf by the undersigned hereunto duly authorized.
REAL GOODS TRADING CORPORATION
(Registrant)
Date: June 09, 1999 By:[S]JOHN SCHAEFFER
John Schaeffer
Chief Executive Officer
