VERMONT TEDDY BEAR CO INC
DEF 14A, 1996-10-07
DOLLS & STUFFED TOYS
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                        THE VERMONT TEDDY BEAR CO., INC.

                  NOTICE OF 1996 ANNUAL MEETING OF SHAREHOLDERS 
                                      AND 
                                PROXY STATEMENT

<PAGE>

                        THE VERMONT TEDDY BEAR CO., INC.
                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS

	The Annual Meeting of the Stockholders of The Vermont Teddy Bear 
Co., Inc. will be held at 10:00 a.m. EST on November 22, 1996, at the 
Company's retail/manufacturing facility, 2236 Shelburne Road, Route 
Seven, Shelburne, Vermont, for the following purposes:

	1. To elect six (6) individuals to the Company's Board of 
Directors for the ensuing year.

	2. To ratify the selection of Arthur Andersen, L.L.P., as the 
Company's independent public accountants for the 1997 fiscal 
year.

	3. To approve Amendment No. 2 to The Vermont Teddy Bear Co., Inc. 
1993 Incentive Stock Option Plan, authorizing an increase in 
the number of shares for which options to purchase the 
Company's Common Stock may be issued from 1,000,000 shares 
to 2,000,000 shares.

	4. To approve Amendment No. 3 to The Vermont Teddy Bear Co., Inc. 
1993 Incentive Stock Option Plan, authorizing the grant of 
non-qualified stock options with an exercise price less than 
the fair market value per share of the Company's Common 
Stock on the date of the grant.

	5. To approve an amendment of the Company's Bylaws, authorizing 
compensation of the Company's directors upon prior approval 
of the Company's Stockholders.

	6. To approve the adoption of the Company's Non-employee Directors 
Stock Option Plan.

	7. To approve the grant of an option to David W. Garrett to 
purchase 30,000 shares of the Company's Common Stock at an 
exercise price equal to fair market value of the Company's 
Common Stock as of the date of the Annual Meeting.

	8. To approve the grant of an option to Joan H. Martin to purchase 
30,000 shares of the Company's Common Stock at an exercise 
price equal to fair market value of the Company's Common 
Stock as of the date of the Annual Meeting.

	9. To transact such other business that may properly come before 
the meeting or adjournment thereof.

					BY ORDER OF THE BOARD OF DIRECTORS


					Spencer C. Putnam, Secretary
					Shelburne, Vermont
					October 7, 1996
<PAGE>

                        THE VERMONT TEDDY BEAR CO., INC.
                             2236 Shelburne Road
                                P.O. Box 965
                             Shelburne, Vermont 05482

                                 October 7, 1996
                                 PROXY STATEMENT
                         ANNUAL MEETING OF STOCKHOLDERS
                          TO BE HELD NOVEMBER 22, 1996

	This proxy statement is furnished to the stockholders of The Vermont 
Teddy Bear Co., Inc. (the "Company"), a New York corporation, in connection 
with the Annual Meeting of Stockholders of the Company to be held at 10:00 
a.m. on Friday, November 22, 1996, at the Company's retail/manufacturing 
facility located at 2236 Shelburne Road, Route Seven, Shelburne, Vermont.

	The enclosed proxy card is furnished by the Company. This proxy is being 
solicited by the Company's Board of Directors for use at the Annual Meeting or 
at any adjournment thereof.  A proxy duly executed and returned by a 
stockholder will be voted as directed by the proxy, and, if no choice is 
specified, the proxy will be voted in accordance with the recommendations of 
the Board of Directors contained herein.  As to other matters, if any, to be 
voted upon, the persons named in the proxy will take such action as the Board 
of Directors may deem advisable.

	All expenses of soliciting proxies are being borne by the Company.  It 
is expected that solicitations will be made primarily by mail, but regular 
employees or representatives of the Company may also solicit proxies by 
telephone or other communication methods and arrange for nominees, custodians 
and fiduciaries to forward proxies and proxy material to their principals at 
the Company's expense.

	A proxy may be revoked at any time before it is exercised by notifying 
the Company's Secretary in writing at the address set forth above or by 
attending the Annual Meeting and voting the shares covered by the proxy in 
person.

	It is expected that this Proxy Statement will be mailed on or about 
October 17, 1996, to stockholders of record on October 14, 1996.

VOTING SECURITIES AND PRINCIPAL HOLDERS THEREOF

	The Board of Directors has fixed the close of business on October 14, 
1996, as the record date for the determination of Stockholders entitled to 
receive notice of and to vote at the Annual Meeting.  Each share of the 
Company's Common Stock outstanding on the record date is entitled to one vote. 
 

	As of the close of business on September 18, 1996, there were 5,160,750 
shares of the Company's Common Stock outstanding and entitled to vote, of 
which 2,780,625 shares, or approximately 53.9% were owned beneficially by the 
current directors and officers of the Company as a group.(1)

	The following table presents information about those persons known by 
the Company to own beneficially, as of September 18, 1996, more than five 
percent of the shares of the Company's Common Stock outstanding, as well as 
the directors and executive officers of the Company:

<TABLE>
<CAPTION>
	Name and Address                          Number of         Percent of
	of Beneficial Owner                       Shares Owned      Shares 
	                                                            Outstanding
	-------------------                       ------------      ------------
	<S>                                       <C>                  <C>
	R. Patrick Burns.................            32,950(2)          0.6
		c/o The Vermont Teddy Bear Co., Inc.
		2236 Shelburne Road
		P.O. Box 965
		Shelburne, VT 05482

	David W. Garrett.................           198,000(3)          3.8
		c/o The Garrett Hotel Group
		166 Battery Street
		Burlington, VT 05401

	Fred Marks.......................           600,500(4)         11.6
		c/o The Vermont Teddy Bear Co., Inc.
		2236 Shelburne Road
		P.O. Box 965
		Shelburne, VT  05482

	Joan H. Martin...................         1,840,975(5)         35.7
		34 Woodbury Hill
		Woodbury, CT  06798

	Margaret H. Martin...............           300,000             5.8
		500 Lovell Avenue
		Mill Valley, CA  94941
			
	Spencer C. Putnam................           105,500(6)          2.0
		c/o The Vermont Teddy Bear Co., Inc.
		2236 Shelburne Road
		P.O. Box 965
		Shelburne, VT 05482

	Elisabeth B. Robert.............              2,700(7)          0.1
		c/o The Vermont Teddy Bear Co., Inc.
		2236 Shelburne Road
		P.O. Box 965
		Shelburne, VT 05482

<FN>
(1) These figures include a total of 517,445 shares held of record as a group 
by spouses and minor children of the Company's current directors and officers. 
 These figures do not include any options granted under the Company's 
Incentive Stock Option Plan to all current directors and officers as a group 
to purchase 656,342 shares of the Company's Common Stock, of which 144,121 
shares have vested as of September 18, 1996.  These figures do not include a 
total of 59,800 shares held by Raymond C. Pecor, who served as the Company's 
Acting Chief Executive Officer from June 19, 1995 to July 31, 1995.

(2) This figure includes 9,450 shares held of record by Mr. Burns' wife, as to 
which beneficial ownership is disclaimed.  This figure does not include 
options granted under the Company's Incentive Stock Option Plan to Mr. Burns 
to purchase 450,000 shares of the Company's Common Stock, of which 112,500 
shares have vested as of September 18, 1996.

(3) This figure includes 11,000 shares held of record by Mr. Garrett's 
children.  This figure also includes 30,000 shares held of record by Mr. 
Garrett's wife, as to which beneficial ownership is disclaimed.

(4) This figure includes 500 shares held of record by Mr. Marks' wife, as to 
which beneficial ownership is disclaimed.  This figure does not include 
options granted under the Company's Incentive Stock Option Plan to Mr. Marks 
to purchase 3,000 shares of the Company's Common Stock, of which 1,500 shares 
have vested as of September 18, 1996.

(5) This figure includes 1,120,000 shares held of record by the Joan Hixon 
Martin Trust.  This figure also includes 720,975 shares acquired on the 
foreclosure of a stock pledge securing an $800,000 loan by Ms. Martin to Mr. 
John N. Sortino.  This figure does not include 152,995 shares of the Company's 
Common Stock held of record by Ms. Martin's son, Franc Sloan, and 300,000 
shares of the Company's Common Stock held of record by Ms. Martin's daughter, 
Margaret H. Martin.  Ms. Martin disclaims beneficial ownership of shares owned 
by Mr. Franc Sloan and Ms. Margaret H. Martin.

(6) This figure includes 10,000 shares held of record by Mr. Putnam's 
children.  This figure also includes 2,500 shares held of record by Mr. 
Putnam's wife, as to which beneficial ownership is disclaimed.  This figure 
does not include options granted under the Company's Incentive Stock Option 
Plan to Mr. Putnam to purchase 47,832 shares of the Company's Common Stock, of 
which 8,916 shares have vested as of September 18, 1996.

(7) This figure includes 1,000 shares held of record by Ms. Robert's minor 
children.  This figure does not include options granted under the Company's 
Incentive Stock Option Plan to Ms. Robert to purchase 155,510 shares of the 
Company's Common Stock, of which 21,505 shares have vested as of September 18, 
1996.
</FN>
</TABLE>


	
	As of June 30, 1996, the Directors and Executive Officers of the Company 
were as follows:
<TABLE>
<CAPTION>
Name                     Age  Office
- -------------------      ---  ------------------------------------------------
<S>                      <C>  <C>
R. Patrick Burns         52   Director, President, and Chief Executive Officer
David W. Garrett         53   Director
Joan H. Martin           72   Director
Fred Marks               68   Director, Chairman of the Board
James Mitarotonda        42   Director
Spencer C. Putnam        50   Director, Vice President, Secretary and Chief   
                              Operating Officer
Elisabeth B. Robert      41   Director, Senior Vice President, Treasurer, and 
                              Chief Financial Officer
</TABLE>

	Subsequent to June 30, 1996, Mr. Mitarotonda resigned from the Board of 
Directors, effective July 3, 1996.
	
	All of the Company's directors hold office until the 1996 Annual Meeting 
of Stockholders and until their successors are elected and qualified.  The 
Board of Directors has an Audit Committee, on which Mr. Burns, Mr. Garrett and 
Ms. Martin serve; an Executive Committee, on which Mr. Burns, Mr. Marks, and 
Mr. Putnam serve; and an Option Committee, on which Mr. Garrett and Ms. Martin 
serve.  The Chief Operating Officer of the Company, Mr. Putnam, serves under 
an agreement with the Company, dated November 1, 1993, providing for 
continuous employment through November 1, 1996.  The Chief Executive Officer, 
Mr. Burns, serves under an agreement with the Company dated June 30, 1996, 
providing for continuous employment through June 30, 2000.  The Chief 
Financial Officer, Ms. Robert, serves under an agreement with the Company, 
dated July 1, 1996, providing for continuous employment through June 30, 2001.

MEETINGS OF THE BOARD OF DIRECTORS AND ITS COMMITTEES

	The Board of Directors held four meetings during the fiscal year ended 
June 30, 1996, and took all other action by unanimous consent in lieu of 
actual meetings.  During the fiscal year ended June 30, 1996, no director 
attended less than 75% of the aggregate of the total number of meetings of the 
Board of Directors and the total number of meetings held by all committees of 
the Board on which such director is a member. 
	
COMPENSATION OF DIRECTORS AND EXECUTIVE OFFICERS

	In accordance with its Bylaws, the Company has not paid any compensation 
to directors, as such, for their services, but reimburses outside directors up 
to $1,000 per meeting for their expenses of attendance.  The Company has made 
proposals to amend its Bylaws to authorize the payment of compensation to its 
directors (see Item 5 of this Proxy Statement), and to adopt a stock option 
plan to compensate non-employee directors (see Item 6 of this Proxy 
Statement.)  If the Bylaws are amended as proposed, the Company intends to 
compensate the Chairman of the Board $5,000 per calendar quarter, beginning 
January 1, 1997.  

	  None of the Company's executive officers received cash compensation 
exceeding $100,000 during the Company's fiscal year ended June 30, 1996.  
Pursuant to the Company's Bylaws, the salaries of the Company's executive 
officers are fixed from time to time by the Board of Directors.

	On June 19, 1995, Mr. Sortino resigned as the Chief Executive Officer 
and President of the Company.  The Company entered into a separation agreement 
with Mr. Sortino on that date.  Under this separation agreement, Mr. Sortino 
is entitled to receive: i) cash compensation of $100,000 in calendar year 1995 
(including compensation paid to Mr. Sortino as Chief Executive Officer of the 
Company), $120,000 in calendar year 1996 and $150,000 in calendar year 1997; 
ii) a bonus of $100,000; iii) the forgiveness of amounts due t Company 
totalling $193,000; and iv) health insurance benefits generally available to 
employees of the Company.  The Company accrued and expensed the entire amount 
due Mr. Sortino under the agreement during the six month Transition Period 
ending June 30, 1995, and will not seek any services from him in the future. 

	Ray Pecor, a former director of the Company, served as Acting Chief 
Executive Officer between June 19, 1995 and July 31, 1995, and received no 
compensation.
	
	On July 31, 1995, the Company and Mr. Burns signed an agreement 
providing for his employment as Chief Executive Officer of the Company for a 
term ending February 1, 1997.  Under this employment agreement, Mr. Burns was 
entitled to receive: i) a base salary of $150,000 per year, commencing April 
1, 1996; ii) reimbursement for necessary and reasonable expenses incurred by 
him in the performance of his duties as CEO; iii) an annual bonus for fiscal 
year 1996 of 10% of the amount by which the Company's operating profit exceeds 
$1,000,000 and an annual bonus for fiscal year 1997 of 10% of the amount by 
which the Company's operating profit exceeds $2,000,000; iv) options to 
purchase 450,000 shares of the Company's Common Stock at the purchase price of 
$3.875 per share, being equal to the market value at the date granted; v) any 
benefits generally available to the officers of the Company from time to time; 
and vi) a company car of Mr. Burns' choice.  Mr. Burns voluntarily waived all 
cash compensation payable under this agreement in the fiscal year ending June 
30, 1996.

	On July 31, 1995, the Company also entered into an agreement with Mr. 
Burns to extend to him a loan in an amount not to exceed $100,000.  Under this 
agreement, the Company had made loans totalling $41,818 as of June 30, 1996.  
The agreement provided that the loan would mature on April 1, 1998, but 
provided for forgiveness of the loan if Mr. Burns remained employed by the 
Company until that date.

	On January 22, 1996, Mr. Burns' option agreement was cancelled and a new 
option agreement was entered into by which the Company granted an option to 
purchase 450,000 shares of the Company's Common Stock at an exercise price of 
$3.06 per share, vesting at 25 percent per annum beginning on that date.	

	As of June 30, 1996, Mr. Burns signed a new agreement with the Company 
providing for his continued employment as the Chief Executive Officer for a 
term of four years ending June 30, 2000.  Under this new agreement, Mr. Burns 
is entitled to receive: i) a base salary of $187,500 per year, commencing July 
1, 1996; ii) reimbursement for necessary and reasonable expenses incurred by 
him in the performance of his duties as Chief Executive Officer; iii) an 
annual cash bonus for fiscal year 1997 of 10% of the amount by which the 
Company's operating profit exceeds $500,000, plus a non-qualified option to 
purchase 15,000 shares of the Company's Common Stock, at an exercise price of 
$0.01 per share, and an annual bonus for fiscal years 1998, 1999, and 2000 of 
10% of the amount by which the Company's operating profit exceeds $1,000,000, 
$1,500,000 and $2,000,000, respectively; iv) options to purchase an additional 
450,000 shares of the Company's Common Stock at the purchase price of $2.875 
per share, being equal to the market value on the date of grant, vesting at 25 
percent per annum beginning July 1, 1997; v) any benefits generally available 
to the officers of the Company from time to time, including, without 
limitation, life insurance and medical benefits; and vi) a company car of Mr. 
Burns' choice.  The agreement prohibits Mr. Burns from directly or indirectly 
competing with the business of the Company during the course of his employment 
and for a period of eighteen months thereafter.  The grant of additional 
options to Mr. Burns is subject to shareholder approval of an amendment to the 
Plan authorizing an increase in the number of shares available for issuance 
under the plan.  (See Item 3 of this Proxy Statement.)

	In addition, as of June 30, 1996, Mr. Burns signed an amendment to his 
loan agreement with the Company, which increased the available loan amount to 
$116,818 and revised the forgiveness schedule such that all outstanding 
amounts and related interest charges will be forgiven on July 29, 2000, 
provided that he has continuously remained employed by the Company until that 
date.  As of September 20, 1996, the Company had advanced $116,818 to Mr. 
Burns.

	As of July 1, 1996, the Company and Ms. Robert signed an agreement 
providing for her continued employment as the Senior Vice President, 
Treasurer, and Chief Financial Officer of the Company for a term of five years 
ending June 30, 2001.  Under this agreement, Ms. Robert is entitled to 
receive: i) a base salary of $100,000, $110,000 and $120,000 per year in 
fiscal years 1997, 1998, and 1999, respectively; ii) reimbursement for 
necessary and reasonable expenses incurred by her in the performance of her 
duties as Chief Financial Officer; iii) an annual cash bonus for fiscal year 
1997 of 3% of the amount by which the Company's operating profit exceeds 
$500,000, plus a non-qualified option to purchase 5,000 shares of the 
Company's Common Stock, at an exercise price of $0.01 per share, and an annual 
cash bonus for fiscal years 1998, 1999, 2000, and 2001 of 3% of the amount by 
which the Company's operating profit exceeds $1,333,000, $2,167,000, 
$2,000,000, and $2,500,000, respectively; iv) options to purchase an 
additional 225,000 shares of the Company's Common Stock at a price of $2.875 
per share, being equal to the market value on the dates of grant, vesting at 
25 percent per annum beginning July 1, 1997; v) any benefits generally 
available to the officers of the Company from time to time, including, without 
limitation, life insurance and medical benefits; and vi) a company car of Mr. 
Robert's choice.  The agreement prohibits Ms. Robert from directly or 
indirectly competing with the business of the Company during the course of her 
employment and for a period of eighteen months thereafter.  The grant of 
additional options to Ms. Robert is subject to shareholder approval of an 
amendment to the Plan authorizing an increase in the number of shares 
available for issuance under the plan.  (See Item 3 of this Proxy Statement.)

STOCK OPTIONS

	The following table sets forth the options granted to Mr. Pecor and Mr. 
Burns during the fiscal year ended June 30, 1996:

<TABLE>
OPTION/SAR GRANTS
<CAPTION>

                                     Percent of
                        Underlying   Total to all      Exercise    Expiration
Name                    Shares       Employees         Price       Date
- --------------------    ----------   ------------      --------    ----------
<S>                       <C>            <C>             <C>        <C>
Ray Pecor,                       0         0.0            n/a          n/a
  Acting Chief
  Executive Officer

R. Patrick Burns,          450,000        34.0           $3.06      1/22/2006
  Chief Executive
  Officer
</TABLE>

INTERESTS IN CERTAIN TRANSACTIONS

	In June 1987, the Company entered into a Securities Purchase Agreement 
for the private placement of $400,000 of Common Stock and up to $800,000 of 
debentures to Ms. Martin.  Ms. Martin and her two children, Franc Sloan and 
Margaret H. Martin, presently own in the aggregate 44.35 percent of the issued 
and outstanding shares of the Company's Common Stock.  An aggregate of 
$720,000 principal amount of debentures was issued to Ms. Martin under the 
Securities Purchase Agreement in installments between June 1987 and June 1990. 
 In May 1993, the entire principal amount of such debentures was converted 
into 72 shares of the Company's Series A Preferred Stock, and in August 1993, 
$180,000 of accrued interest was converted into 18 shares of Series A 
Preferred Stock.  The balance of the accrued interest on the debentures was 
converted into a promissory note in the principal amount of $69,167, which, 
together with all accrued interest thereon, was paid in full out of the 
proceeds from the November 1993 initial public offering of the Company's 
Common Stock.  By an agreement dated April 12, 1996, Ms. Martin waived her 
right to receive $126,000 of accumulated preferred stock dividends in exchange 
for a five-year warrant to purchase 43,826 shares of Common Stock at an 
exercise price of $2.875 per share.


DELINQUENT FILINGS

	Under federal securities laws, the Company's directors, certain of its 
officers and any persons holding more than 10% of the Company's Common Stock 
are required to report their ownership thereof and any changes in that 
ownership to the Securities and Exchange Commission.  Specific due dates for 
these reports have been established, and the Company is required to report in 
this proxy statement any failure to file by these dates during the fiscal year 
ended June 30, 1996.  All of these filing requirements were satisfied by the 
Company's directors and officers and, to the knowledge of the Company, its 10% 
shareholders, except as follows: 1) James Mitarotonda was required to file a 
Form 4 on September 10, 1995, with respect to the purchase of 1,700 shares of 
the Company's Common Stock on August 7, 1995, which was reported on a Form 4 
on October 24, 1995; 2) John N. Sortino was required to file a Form 4 on 
October 10, 1995, with respect to the sale of 2,000 shares of the Company's 
Common Stock on September 29, 1995, which was reported on a Form 4 on April 6, 
1996; 3) John N. Sortino was required to file a Form 4 on November 10, 1995, 
with respect to the following: (a) sale of 2,000 shares of the Company's 
Common Stock on October 5, 1995; (b) sale of 3,000 shares of the Company's 
Common Stock on October 6, 1995; (c) sale of 2,000 shares of the Company's 
Common Stock on October 11, 1995; (d) sale of 4,000 shares of the Company's 
Common Stock on October 16, 1995; (e) sale of 2,000 shares of the Company's 
Common Stock on October 18, 1995; (f) sale of 4,000 shares of the Company's 
Common Stock on October 19, 1995; (g) sale of 2,000 shares of the Company's 
Common Stock on October 24, 1995; (h) sale of 2,000 shares of the Company's 
Common Stock on October 26, 1995; (i) sale of 4,000 shares of the Company's 
Common Stock on October 30, 1995; and (j) sale of 2,000 shares of the 
Company's Common Stock on October 31, 1995, all of which were reported on a 
Form 4 on April 6, 1996; 4) John N. Sortino was required to file a Form 4 on 
December 10, 1995, with respect to the following: (a) sale of 2,000 shares of 
the Company's Common Stock on November 3, 1995; (b) sale of 2,000 shares of 
the Company's Common Stock on November 8, 1995; (c) sale of 3,700 shares of 
the Company's Common Stock on November 10, 1995; (d) sale of 2,000 shares of 
the Company's Common Stock on November 21, 1995; and (e) sale of 12,300 shares 
of the Company's Common Stock on November 27, 1995, all of which were reported 
on a Form 4 on April 6, 1996; 5) John N. Sortino was required to file a Form 4 
on January 10, 1996, with respect to the sale of 2,000 shares of the Company's 
Common Stock on December 27, 1995, which was reported on a Form 4 on April 6, 
1996; 6) John N. Sortino was required to file a Form 4 on March 10, 1996, with 
respect to the following: (a) sale of 13,000 shares of the Company's Common 
Stock on February 1, 1996; (b) sale of 3,000 shares of the Company's Common 
Stock on February 7, 1996; (c) sale of 2,000 shares of the Company's Common 
Stock on February 8, 1996; and (d) sale of 3,700 shares of the Company's 
Common Stock on February 11, 1996; 7) Patrick Burns was required to file a 
Form 4 on April 10, 1996, with respect to the purchase of 4,500 shares of the 
Company's Common Stock on March 29, 1996, which was reported on a Form 4 on 
May 7, 1996; and 8) David Garrett was required to file a Form 4 on June 10, 
1996, with respect to the sale of 8,000 shares of the Company's Common Stock 
on May 10, 1996 and the sale of 4,000 shares of the Company's Common Stock on 
May 22, 1996, which were reported on a Form 4 on July 16, 1996.

ITEM 1.  PROPOSAL TO ELECT DIRECTORS

	Pursuant to the Company's Bylaws, the Board of Directors is authorized 
to establish, from time to time, the number of directors, with a maximum of 
nine directors, and has established a Board of six Directors to be elected at 
the 1996 Annual Meeting for terms of one year each and until their successors 
are elected and qualified. 

	It is the intention of the persons named in the accompanying form of 
proxy to vote for the nominees named below.  In the event that, because of 
death or unforeseen disability, any of the nominees designated below is 
unavailable for election, the persons named in the accompanying form of proxy 
reserve the right to vote such proxy for such other person or persons as may 
be nominated by the Board of Directors to fill such vacancies so as to provide 
a full board.

	Election of directors requires a majority vote.  The six nominees for 
directors are listed below with brief statements of their principal 
occupations and other pertinent information.  As indicated below, all of the 
nominees are currently serving on the Company's Board of Directors.  Also 
indicated below is the number of shares  of the Company's Common Stock owned 
beneficially by each of the nominees as of September 18, 1996.
	
Director Nominees

	R. PATRICK BURNS joined the Company as its Chief Executive Officer in 
August 1995.  He was appointed a director of the Company on August 30, 1995.  
Before joining the Company, Mr. Burns was the Chief Executive Officer of 
Disney Direct Marketing, a division of The Walt Disney Company.  Prior to that 
position, Mr. Burns also served as Senior Vice-President and General Manager 
at J. Crew, Inc. and as Vice-President of Merchandising and Product 
Development at L.L. Bean, Inc. Shares owned: 32,950 (0.6%)

	DAVID W. GARRETT has been a director since 1987. He is a Vice President 
of First Albany Corporation, an investment banking and brokerage firm. Mr. 
Garrett is also President of The Black Willow Group, Ltd., a private company 
which owns and operates The Point, a luxury hotel in Saranac Lake, New York, 
and is President of The Garrett Hotel Group, a private hotel development and 
consulting firm. Shares owned: 198,000 (3.8%)

	FRED MARKS became a director of the Company in 1987 and became its 
Treasurer and Chairman of the Board in 1989. Mr. Marks presently serves as 
Chairman of the Board of two other privately held companies: Selectech, Ltd., 
a manufacturer of remote controls for computers and televisions; and Contaq 
Technologies, a manufacturer of ultra-sonic instruments. He devotes only a 
part of his time to the business of the Company. Shares owned: 600,500 (11.6%)

	JOAN H. MARTIN is a private investor, who has been a director of the 
Company since 1991. Ms. Martin has no business experience during the past six 
years apart from managing her own private investment portfolio. Shares owned: 
1,840,975 (35.6%)

	SPENCER C. PUTNAM joined the Company as its Chief Operating Officer in 
June, 1987. He has been a director and Secretary of its Board since 1989. 
Before joining the Company, Mr. Putnam was the Director of the Cooperative 
Education Program at the University of Vermont from 1980 to 1987. Shares 
owned: 105,500 (2.0%)

	ELISABETH B. ROBERT joined the Company as its Chief Financial Officer in 
September 1995, and was appointed a director of the Company on January 22, 
1996, and Treasurer of the Company on April 22, 1996.  Before joining the 
Company, Ms. Robert was the Chief Financial Officer, Executive Vice-President, 
and Founding Partner of AirMouse Remote Controls, a manufacturing firm 
specializing in remote control devices.  Prior to that position, Ms. Robert 
was an independent management consultant, as well as Director of Gas Supply 
for Vermont Gas Systems. Shares owned: 2,700 (0.1%)

Voting Information

	The Board of Directors recommends a vote FOR approval of the nominees 
named above to serve as directors of the Company for the ensuing year and 
until their successors are elected and qualified.

	
ITEM 2:  PROPOSAL TO SELECT INDEPENDENT PUBLIC ACCOUNTANTS

	During Fiscal Year 1996, Arthur Andersen, L.L.P. audited the Company's 
financial statements and also provided other professional services to the 
Company in connection with Securities and Exchange Commission filings.  The 
report of Arthur Andersen, L.L.P. regarding the Company's financial statements 
for the year ending June 30, 1996, appears in the Company's 1996 Annual Report 
on Form 10-KSB.  The report of KPMG Peat Marwick L.L.P. regarding the 
Company's financial statements for the six-month Transition Period ended June 
30, 1995 and the Fiscal Year ended December 31, 1994 also appears in the 
Company's 1996 Annual Report on Form 10-KSB.  In accordance with the 
recommendation of its Audit Committee, the Board of Directors has appointed 
Arthur Andersen L.L.P. as independent public accountants of the Company for 
the year ending June 30, 1997, subject to ratification by Stockholders at the 
Annual Meeting.  Stockholder ratification of Arthur Andersen L.L.P. as 
independent public accountants of the Company requires a majority vote.

	A representative of Arthur Andersen L.L.P. is expected to be present at 
the Annual Meeting of Stockholders on November 22, 1996.

Voting Information

	The Board of Directors recommends a vote FOR approval of ratifying the 
selection of Arthur Andersen, LLP as independent public accountants for the 
fiscal year ending June 30, 1997. 

ITEM 3.  AMENDMENT NO. 2 TO THE COMPANY'S 1993 INCENTIVE STOCK OPTION PLAN

	On August 16, 1993, the Company's stockholders and Board of Directors 
unanimously approved the Company's 1993 Incentive Stock Option Plan.  
Amendment No. 1 to the Plan, approved by the Company's stockholders at a 
Special Meeting on November 28, 1995, increased the number of shares issuable 
under the Plan from 200,000 to 1,000,000.  Amendment No. 2 to the Plan will 
further increase the number of shares issuable under the Plan from 1,000,000 
to 2,000,000.  The brief summary of the Plan which follows is qualified in its 
entirety by reference to the complete text.

General

	The purpose of the Plan is to provide employees with a proprietary 
interest in the Company through the granting of stock options.

	The Plan is administered by the Option Committee (the "Committee") of 
the Board of Directors (the "Board").  The Committee is composed of 
independent, outside directors. Under the Plan, the Committee may only grant 
options to full-time employees, including officers, of the Company or its 
subsidiaries.  Currently, the Plan is administered by a Stock Option Committee 
comprised of Joan H. Martin and David W. Garrett.

	Currently, the number of options which may be issued under the Plan may 
not exceed 1,000,000 shares of the Common Stock of the Company, subject to 
adjustment to reflect any stock dividend, stock split, share combination, 
recapitalization or the like, of or by the Company.  As of October 1, 1996, 
options for 902,406 shares have been granted under the plan.  The amendment 
presently before the Shareholders, if approved, will increase the number of 
shares issuable under the Plan to an aggregate of 2,000,000, subject to 
adjustment to reflect any stock dividend, stock split, share combination, 
recapitalization or the like, of or by the Company. This represents 
approximately 38.8% of the outstanding shares of Common Stock of the Company 
on October 1, 1996.  On October 1, 1996, the closing price of the Common Stock 
Shares as reported by NASDAQ was $2.625 per share.  As of October 1, 1996, the 
market value of the additional 1,000,000 shares issuable under the Plan, if 
proposed Amendment No. 2 is approved by the Shareholders, was $2,625,000.

Stock Options

	Under the Plan, the Committee is authorized to grant both non-qualified 
stock options and incentive stock options to full-time employees of the 
Company only, including officers of the Company ("Employees").  Any incentive 
stock options offered by the Committee shall have designated prices which are 
not less than 100% of the fair market value of the Common Stock on the date 
the option is granted, however, should the proposed Item 4 described in this 
proxy be approved at the Annual Meeting, the Committee may grant non-qualified 
stock options at an exercise price less than 100% of the fair market value of 
the Common Stock on the date the option is granted.  The Committee will 
determine the provisions and terms of any stock option grant.  No option may 
terminate later than ten years from the date the option is granted.  The 
Committee may provide for termination of the option in the case of termination 
of employment with the Company or any other reason.

Non-transferability of Options

	No stock option can be transferred except by will or by the laws of 
descent and distribution. 

Termination and Amendment of the Plan

	The Plan terminates on August 16, 2003, however, the Plan may be 
terminated earlier by decision of the Board.  The Board may amend the Plan; 
however, any amendment that would (1) materially increase the benefits 
accruing to participants under the Plan, (ii) materially increase the number 
of securities that may be issued under the Plan, or (iii) materially modify 
the requirements of eligibility for participation in the Plan must be approved 
by the shareholders of the Company.

Federal Income Tax Consequences

	No federal income tax consequences will result to the Company or an 
employee for the exercise of an incentive stock option by an employee while 
the employee is still employed by the Company or within three months of the 
date the employee ceases to be employed by the Company.  

	When shares are disposed of within two years from the date the incentive 
stock option was granted to the employee or within one year from the date the 
shares were transferred to the employee on exercise of the incentive stock 
option ("Disqualifying Disposition"), the employee will recognize ordinary 
income at the time of disposition in an amount equal to the excess, if any of 
(A) the lower of (i) the amount realized on the disposition and (ii) the fair 
market value of the shares on the date that the incentive stock option was 
exercised, over (B) the amount paid for the shares on the exercise of the 
incentive stock option.  Upon a Disqualifying Disposition, the Company will be 
entitled to a deduction at the same time and in the same amount as the 
ordinary income recognized by the employee on the disposition of the shares, 
but only if the Company attempts to withhold federal income tax with respect 
to this amount.

	When shares are disposed of after two years from the date the incentive 
stock option was granted or after one year from the date the incentive stock 
option was exercised ("Qualifying Disposition"), the employee must recognize 
long-term capital gain or loss on the disposition in an amount equal to the 
difference between the amount realized on the disposition and the amount paid 
for the shares on exercise of the incentive stock option.  The Company will 
not be entitled to any deduction upon a Qualifying Disposition.

	No federal income tax consequences will result to the Company or the 
optionee on the grant of a non-qualified option.  An optionee must recognize 
ordinary income when he exercises a non-qualified option in an amount equal to 
the excess of fair market value of shares transferred to an employee on 
exercise of the option over the amount paid for the shares on the exercise 
(the "Spread").  The Company will be entitled to a deduction at the same time 
as the optionee includes the Spread in income, but only if the Company 
attempts to withhold federal income tax with respect to such an amount.

	An optionee's holding period for the shares received on exercise of a 
non-qualified option will commence on the date the option is exercised, and 
the basis in the shares will equal the option price plus the amount included 
in income on exercise of the option.

New Plan Benefits

	The following table represents benefits available under an amended Plan.

<TABLE>

NEW PLAN BENEFITS TABLE 
<CAPTION>
Name and Position                         Dollar Value        Number of Units
- --------------------------------------    -----------------   ---------------
<S>                                       <C>                 <C>
R. Patrick Burns, CEO and President       Not Applicable(8)   450,000 shares

Elisabeth B. Robert, CFO and Treasurer    Not Applicable(9)   150,000 shares

<FN>
(8) Although the options granted to Mr. Burns will be considered granted as of 
July 31, 1995, if approved by the Company's shareholders, their dollar value 
is not yet determinable and will not be determinable until the options have 
vested and Mr. Burns has exercised them.

	With respect to the additional 275,000 shares for which shareholder 
approval is sought, the Company's Stock Option Committee has not yet 
determined to whom options to purchase these additional shares will be 
granted.
(9) Although the options granted to Ms. Robert will be considered granted as 
of October 4, 1995, if approved by the Company's shareholders, their dollar 
value is not yet determinable and will not be determinable until the options 
have vested and Ms. Robert has exercised them.

	With respect to the additional 275,000 shares for which shareholder 
approval is sought, the Company's Stock Option Committee has not yet 
determined to whom options to purchase these additional shares will be 
granted.
</FN>
</TABLE>

	With respect to the additional shares which would be available for 
issuance under the Plan as amended for which shareholder approval is sought, 
the Company's Stock Option Committee has not yet determined to whom options to 
purchase these additional shares will be granted. 

The Proposed Amendment

	Amendment No. 2 to the Plan, which is attached hereto as Exhibit A, 
increases the number of shares issuable under the Plan from 1,000,000 to 
2,000,000, subject to adjustment to reflect any stock dividend, stock split, 
share combination, recapitalization or the like, of or by the Company.

	Approval of Amendment No. 2 is necessary in order to grant Mr. Burns the 
option to purchase 450,000 shares of the Company's Common Stock and Ms. Robert 
the option to purchase 150,000 shares of the Company's Common Stock in 
accordance with their employment agreements with the Company, dated June 30, 
1996 and July 1, 1996, respectively.

Voting Information

	The Board of Directors recommends a vote FOR approval of Amendment No. 2 
to the Plan to increase the number of shares issuable under the Plan from 
1,000,000 to 2,000,000.  The affirmative vote of a majority of the voting 
power of the Common Stock entitled to vote at the Annual Meeting of 
Stockholders is required for approval of Amendment No. 2 to the Plan.  Your 
appointed proxies will vote your shares FOR approval unless you instruct 
otherwise in the proxy.

	Abstentions and broker non-votes will have the same effect as votes 
against the amendment.

ITEM 4.  AMENDMENT NO. 3 TO THE COMPANY'S 1993 INCENTIVE STOCK OPTION PLAN

	Amendment No. 3 to the Company's 1993 Incentive Stock Option Plan will 
enable the Option Committee to grant non-qualified stock options to persons 
eligible to participate in the Plan at an exercise price less than the fair 
market value of the Company's Common Stock on the date of grant.  Approval of 
Amendment No. 3 would enable the Company to provide its officers and employees 
with greater compensation, through the granting of non-qualified stock 
options.  The brief summary of the Plan set forth above in Item 3 is qualified 
in its entirety by reference to the complete text.

The Proposed Amendment

	Amendment No. 3 to the Plan, which is attached hereto as Exhibit B, 
authorizes the Option Committee to grant non-qualified stock options to 
persons eligible to participate in the Plan at an exercise price less than the 
fair market value of the Common Stock on the date of grant.  

	Approval of Amendment No. 3 is necessary in order to grant Mr. Burns the 
non-qualified stock option to purchase 15,000 shares of the Company's Common 
Stock at an exercise price of $.01 and Ms. Robert the option to purchase 5,000 
shares of the Company's Common Stock at an exercise price of $.01 in 
accordance with their employment agreements with the Company, dated June 30, 
1996 and July 1, 1996, respectively.

Voting Information

	The Board of Directors recommends a vote FOR approval of Amendment No. 3 
to the Plan to authorize the Option Committee to grant options at an exercise 
price less than the fair market value of the Common Stock on the date of 
grant.  The affirmative vote of a majority of the voting power of the Common 
Stock entitled to vote at the Annual Meeting of Stockholders is required for 
approval of Amendment No. 3 to the Plan.  Your appointed proxies will vote 
your shares FOR approval unless you instruct otherwise in the proxy.

	Abstentions and broker non-votes will have the same effect as votes 
against the amendment.


ITEM 5.  PROPOSAL TO AMEND THE COMPANY'S BYLAWS

	The Company's Bylaws currently contains a prohibition against the 
Company paying compensation to members of the Company's Board of Directors, 
other than reimbursement for expenses incurred in connection with actual 
attendance at regular or special meetings of the Board.  In order to provide 
an incentive to attract qualified directors and to retain the Company's 
current directors, the Company's Board of Directors has recommended an 
amendment to the Bylaws, authorizing the Company to compensate members of its 
Board of Directors.  This amendment to the Company's Bylaws, if approved by 
the stockholders, will allow the Company to pay cash, equity or other 
compensation to members of its Board of Directors, as approved by the 
Shareholders, and to provide reimbursement for expense incurred in connection 
with actual attendance at meetings of the Board of Directors or any committees 
thereof.

The Proposed Amendment 

	This amendment to the Company's Bylaws, which is attached hereto as 
Exhibit C will allow the Company to pay compensation, in addition to 
reimbursing members of the Board of Directors for expenses incurred in 
connection with actual attendance at meetings of the Company's Board of 
Directors or committees thereof.  

Voting Information 

	The Board of Directors recommends a vote FOR approval of the amendment 
to the Company's bylaws.  The affirmative vote of the holders of the majority 
of the voting power of the Common Stock entitled to vote at the annual meeting 
of stockholders is required for approval of the amendment to the Bylaws.  Your 
appointed proxies will vote your shares FOR approval unless you instruct 
otherwise.

	Abstention and broker non-votes will have the same effect as votes 
against the amendment.

ITEM 6.  PROPOSAL TO APPROVE THE COMPANY'S NON-EMPLOYEE DIRECTOR STOCK OPTION 
PLAN

	The Company's Board of Directors has adopted and submitted to the 
Company's Stockholders for approval the Non-Employee Directors Stock Option 
Plan.  The stated purpose of the Non-Employee Directors Stock Option Plan is 
to further align the interests of the Company's outside directors with that of 
the shareholders and to provide equity compensation for the Company's outside 
directors as an incentive to attract and retain qualified outside directors.  
The complete text of the Plan is set forth as Exhibit D to this Proxy 
Statement.  A brief summary of the Plan that follows is qualified in its 
entirety by reference to the complete text.  

General

	The purpose of the Plan is to further align the non-employee directors' 
interests with those of the shareholders, to provide an additional inducement 
for such directors to remain with the Company, and to provide a means by which 
the Company may attract qualified persons to serve as directors of the 
Company.  
	The Plan is administered by a committee consisting of at least two of 
the Company's directors who are not eligible to participate in the Plan.  Only 
those members of the Company's Board of Directors who are not officers or 
employees of the Company are eligible to participate in the Plan.  

	As proposed, options may be issued under the Plan to purchase not more 
than 400,000 shares of the Common Stock of the Company, subject to adjustments 
to reflect any stock dividend, stock split, share combination, 
recapitalization or the like, of or by the Company.  Pursuant to the Plan, 
each participating director will receive an option to purchase 2,000 shares of 
the Common Stock of the Company as an annual retainer, such option to be 
granted on the third day after the Company's Annual Meeting of Stockholders.  
Additionally, the Chairman of the Board of Directors, if he or she is eligible 
to participate in the Plan, shall also be entitled to receive an additional 
annual retainer in the form of four stock options to purchase 2,000 shares of 
the Company's Common Stock each, to be granted on the third business day 
following each regular quarterly meeting of the Company's Board of Directors. 
 

	In addition to the annual retainer options, each participating director 
shall receive an option to purchase 1,500 shares of the Common Stock of the 
Company for actual attendance at each regular or special meeting of the Board 
of Directors and an option to purchase 1,000 shares of Common Stock of the 
Company for actual attendance at a meeting of a committee of the Board of 
Directors.  Each such option shall be granted automatically on the third day 
following such meeting.  All of the annual retainer and meeting options shall 
have an exercise price equal to the fair market value of the Common Stock on 
the date of grant, shall vest immediately and shall be exercisable for a 
period of ten years. 

	Under the plan, the full Board of Directors may also grant stock options 
to a Plan participant providing consulting or similar services to the Company. 
 Such consulting options shall be approved by a majority of the other members 
of the full Board of Directors.  The numbers of shares that may be purchased 
under each such option shall be equal to the value of the services provided, 
as determined by a majority of the other members of the full Board of 
Directors, divided by the fair market value of a share of the Company's Common 
Stock as of the date of grant.

Stock Options

	Under the plan, all options granted will be non-qualified stock options. 
 Each option shall be exercisable at a price equal to the fair market value of 
a share of the Company's Common Stock as of the date of grant.  All of the 
options shall vest immediately and terminate ten years from the date of grant. 
 Upon removal of a participating Director from the Board of Directors for 
cause, all such Director's options previously granted shall terminate within 
one month after the date of removal or upon the expiration date of such stock 
option, whichever is earlier. 

Effective Date and Amendment of the Plan

	If approved by the stockholders, the Plan shall become effective as of 
the date of the Company's 1996 Annual Meeting.  The Plan may be amended or 
terminated by the Board without the approval of the stockholders of the 
Company, except that any amendment that would materially increase benefits 
accruing to participants in the Plan, materially increase the number of 
securities that may be issued under the Plan or materially modify the 
requirements of eligibility of participation in the Plan must be approved by 
the stockholders of the Company.

Federal Income Tax Consequences

	No federal income tax consequences will result to the Company or the 
optionee on the grant of a non-qualified stock option.  An optionee must 
recognize ordinary income when he or she exercises a non-qualified stock 
option in an amount equal to the excess of fair market value of shares 
transferred to the optionee on exercise of the option over the amount paid for 
the shares on the exercise (the "Spread").  The Company will be entitled to a 
deduction at the same time as the optionee includes the Spread in income, but 
only if the Company attempts to withhold federal income tax with respect to 
such an amount.  

	An optionee will also be taxed on any gain resulting from the subsequent 
disposition of shares acquired pursuant to a non-qualified stock option.  The 
character of the gain will depend upon the length of the optionee's holding 
period for the shares received, which will commence on the date the option is 
exercised.  The optionee's basis in the shares will equal the option price 
plus the amount included in income on exercise of the option.

Approval of the Plan

	Approval of the Plan, which is attached hereto as Exhibit D, will enact 
the Plan effective as of the date of the 1996 Annual Meeting.  Non-employee 
directors shall automatically receive stock options under the Plan in 
accordance with its terms commencing on the third day after the 1996 Annual 
Meeting of Stockholders.

Voting Information

	The Board of Directors recommends a vote FOR approval of the plan.  The 
affirmative vote of the holders of the majority of the voting power of the 
Common Stock entitled to vote at the annual meeting of stockholders is 
required for approval of the plan.  Your appointed proxies will vote your 
shares FOR approval unless you instruct otherwise in the proxy.

	Abstention and broker non-votes will have the same effect as votes 
against the amendment.  

ITEM 7.  APPROVAL OF THE GRANT OF A NON-QUALIFIED STOCK OPTION TO PURCHASE 
30,000 SHARES OF THE COMPANY'S COMMON STOCK TO MR. DAVID W. GARRETT 

	At a Special Meeting of the Board of Directors held on September 26, 
1996, the Board recommended that the Company grant a non-qualified stock 
option to purchase 30,000 shares of the Company's Common Stock at an exercise 
price equal to the fair market value of the Company's Common Stock on the date 
of grant to Mr. David W. Garrett, an outside director of the Company since 
1987.  The Company's Board of Directors has recommended approval of the stock 
option in recognition of Mr. Garrett's dedication and service to the Company's 
Board of Directors over the last six years, without compensation.  

	Pursuant to New York corporation law, approval of the stockholders is 
necessary prior to the granting of stock options to directors.  If approved, 
the stock option would be for the purchase of 30,000 shares of the Company's 
Common Stock, at an exercise price equal to the fair market value of the 
Company's Common Stock as of the date of grant, and exercisable for a period 
of ten years.  

	The stock option would be a non-qualified stock option, and as such, 
there would be no federal income tax consequences to the Company or the 
optionee upon the grant of the non-qualified stock option.  The optionee will 
be required to recognize ordinary income when he or she exercises the non-
qualified stock option in an amount equal to the excess of the fair market 
value of shares transferred to the optionee on exercise of the option over the 
amount paid for the shares on the exercise (the "Spread").  The Company will 
be entitled to a deduction at the same time as the optionee includes the 
Spread in income, but only if the Company attempts to withhold federal income 
tax with respect to such an amount.  

	The optionee will also be taxed on any gain resulting from the 
subsequent disposition of shares acquired pursuant to the non-qualified stock 
option.  The character of the gain will depend upon the length of the 
optionee's holding period for the shares received, which will commence on the 
date the option is exercised.  The optionee's basis in the shares will equal 
the option price plus the amount included in the income on exercise of the 
option.  

	The shares transferred to the optionee upon exercise of the option shall 
be "restricted securities" as that term is defined in Rule 144, promulgated 
under the Securities Act of 1933, as amended.  As restricted securities, the 
shares transferred to the optionee must be held by the optionee for at least 
two years prior to disposition.  Additionally, if the optionee is still an 
affiliate of the Company either at the time of disposition or within three 
months of the disposition, the optionee will be limited as to the number of 
restricted securities that he or she may resell in any three month period.

Voting Information

	The Board of Directors recommends a vote FOR approval of the non-
qualified stock option to Mr. Garrett.  The affirmative vote of the holders of 
the majority of the voting power of the Common Stock entitled to vote at the 
annual meeting of stockholders is required for approval of the grant of non-
qualified stock options to Mr. Garrett.  Your appointed proxies will vote your 
shares FOR approval unless you instruct otherwise in the proxy.

	Abstention and broker non-votes will have the same effect as votes 
against the non-qualified stock option.

ITEM 8.  APPROVAL OF THE GRANT OF A NON-QUALIFIED STOCK OPTION TO PURCHASE 
30,000 SHARES OF THECOMPANY'S COMMON STOCK TO MS. JOAN H. MARTIN

	At a Special Meeting of the Board of Directors held on September 26, 
1996, the Board recommended that the Company grant a non-qualified stock 
option to purchase 30,000 shares of the Company's Common Stock at an exercise 
price equal to the fair market value of the Company's Common Stock on the date 
of grant to Ms. Joan H. Martin, an outside director of the Company since 1991. 
 The Company's Board of Directors has recommended approval of the stock option 
in recognition of Ms. Martin's dedication and service to the Company's Board 
of Directors over the last five years, without compensation.

	Pursuant to New York corporation law, approval of the stockholders is 
necessary prior to the granting of stock options to directors.  If approved, 
the stock option would be for the purchase of 30,000 shares of the Company's 
Common Stock, at an exercise price equal to the fair market value of the 
Company's Common Stock as of the date of grant, and exercisable for a period 
of ten years.  

	The stock option would be a non-qualified stock option, and as such, 
there would be no federal income tax consequences to the Company or the 
optionee upon the grant of the non-qualified stock option.  The optionee will 
be required to recognize ordinary income when he or she exercises the non-
qualified stock option in an amount equal to the excess of the fair market 
value of shares transferred to the optionee on exercise of the option over the 
amount paid for the shares on the exercise (the "Spread").  The Company will 
be entitled to a deduction at the same time as the optionee includes the 
Spread in income, but only if the Company attempts to withhold federal income 
tax with respect to such an amount.  

	The optionee will also be taxed on any gain resulting from the 
subsequent disposition of shares acquired pursuant to the non-qualified stock 
option.  The character of the gain will depend upon the length of the 
optionee's holding period for the shares received, which will commence on the 
date the option is exercised.  The optionee's basis in the shares will equal 
the option price plus the amount included in the income on exercise of the 
option.  

	The shares transferred to the optionee upon exercise of the option shall 
be "restricted securities" as that term is defined in Rule 144, promulgated 
under the Securities Act of 1933, as amended.  As restricted securities, the 
shares transferred to the optionee must be held by the optionee for at least 
two years prior to disposition.  Additionally, if the optionee is still an 
affiliate of the Company either at the time of disposition or within three 
months of the disposition, the optionee will be limited as to the number of 
restricted securities that he or she may resell in any three month period.

Voting Information

	The Board of Directors recommends a vote FOR approval of the non-
qualified stock option to Ms. Martin.  The affirmative vote of the holders of 
the majority of the voting power of the Common Stock entitled to vote at the 
annual meeting of stockholders is required for approval of the grant of non-
qualified stock options to Ms. Martin.  Your appointed proxies will vote your 
shares FOR approval unless you instruct otherwise in the proxy.

	Abstention and broker non-votes will have the same effect as votes 
against the non-qualified stock option.

ITEM 9.  OTHER BUSINESS

	The Company's Board of Directors knows of no other matters which may 
come before the Annual Meeting.  If, however, any other business should 
properly come before the Annual Meeting, the proxies relating to such meeting 
will be voted with respect thereto in accordance with the best judgment of the 
Board.

	Any stockholder proposal intended for presentation at the 1997 Annual 
Meeting of Stockholders must be received by the Secretary of the Company at 
its principal offices in Shelburne, Vermont, by June 1, 1997, for inclusion in 
the Company's Proxy Statement and form of proxy relating to the 1996 Annual 
Meeting.
	

October 7, 1996			The Vermont Teddy Bear Co., Inc.
<PAGE>


EXHIBIT A

THE VERMONT TEDDY BEAR CO., INC.
AMENDMENT NO. 2 to the 1993 INCENTIVE STOCK OPTION PLAN

	Paragraph Five of The Vermont Teddy Bear Co., Inc. 1993 Incentive Stock 
Option Plan (the "Plan") is hereby deleted and replaced with the following:


	5.  SHARES SUBJECT TO PLAN.  The Board may not grant options under the 
Plan for more than 2,000,000 shares of Common Stock of the Company, but this 
number may be adjusted to reflect, if deemed appropriate by the Board, any 
stock dividend, stock split, share combination, recapitalization or the like, 
of or by the Company.  Shares to be optioned and sold may be made available 
from either authorized but unissued Common Stock or Common Stock held by the 
Company in its treasury.  Shares that by reason of the expiration of an option 
or otherwise are no longer subject to purchase pursuant to an option granted 
under the Plan may be re-offered under the Plan.


	With exception of the foregoing, the Plan remains in full force and 
effect.
<PAGE>


EXHIBIT B

THE VERMONT TEDDY BEAR CO., INC.
AMENDMENT NO. 3 to the 1993 INCENTIVE STOCK OPTION PLAN

	
	Paragraph Nine of the Plan is hereby deleted and replaced with the 
following:


	9.  OPTION PRICE.  The option price shall be determined by the Board on 
the date of grant.  The Board shall set forth the option price determination 
in its minutes, using any reasonable valuation method.  The Board may grant 
non-qualified stock options at an exercise price less than the fair market 
value of the Common Stock on the date of grant. 


	With exception of the foregoing, the Plan remains in full force and 
effect.
<PAGE>


EXHIBIT C

THE VERMONT TEDDY BEAR CO., INC.
AMENDMENT to the BYLAWS

	Paragraph Fourteen of Article III of The Vermont Teddy Bear Co., Inc.'s 
Bylaws is hereby deleted and replaced with the following:


	14. COMPENSATION.
	Directors shall be entitled to compensation for their services, as 
approved by the Company's Shareholders, including, but not limited to, a 
fixed sum and expenses for actual attendance at each regular or special 
meeting of the Board or any committee meeting thereof.  Nothing herein 
contained shall be construed to preclude any director from serving the 
corporation in any other capacity and receiving compensation therefor.
	

	With exception of the foregoing, the Company's Articles of Incorporation 
remain in full force and effect.
<PAGE>


EXHIBIT D


THE VERMONT TEDDY BEAR CO., INC.
1996 NON-EMPLOYEE DIRECTORS' STOCK OPTION PLAN


	The purposes of the 1996 Non-employee Directors' Stock Option Plan (the 
"Plan") are to further align the non-employee directors' interests with those 
of the shareholders, to provide an additional inducement for such directors to 
remain with the Company, and to provide a means by which the Company may 
attract qualified persons to serve as directors of the Company.


SECTION 1
ADMINISTRATION

	The Plan shall be administered by a committee (the "Committee") to 
consist of not less than two of the Company's directors who are not eligible 
to participate in the Plan.  A majority of the Committee shall constitute a 
quorum at every meeting and the acts of the majority of the members at any 
meeting at which a quorum is present, or acts approved in writing by all the 
members of the Committee, shall be the acts of the Committee.  The Committee 
shall interpret the Plan and prescribe such rules, regulations and procedures 
in connection with the operations of the Plan as it shall be deemed to be 
necessary and advisable for the administration of the Plan consistent with the 
purposes of the Plan.  All questions of interpretation and application of the 
Plan, or as to stock options granted under the Plan, shall be subject to the 
determination of the Committee, which shall be final and binding.

	Notwithstanding the above, the selection of the Directors to whom stock 
options are to be granted, the timing of such grants, the number of shares 
subject to the stock option, the exercise price of any stock option, the 
periods during which any stock option may be exercised and the term of any 
stock option shall be as hereinafter provided and the Committee shall have no 
discretion as to such matters.


SECTION 2
SHARES AVAILABLE UNDER THE PLAN

	The aggregate number of shares which may be issued and as to which 
grants of stock options may be made under the plan is 400,000 shares of the 
Company's Common Stock, par value $.05 per share, (the "Common Stock"), but 
this number of shares may be adjusted to reflect, if deemed appropriate by the 
Committee, any stock dividend, any stock split, share combination, 
recapitalization or the like, of or by the Company.  Shares to be optioned and 
sold may be made available from either authorized but unissued Common Stock or 
Common Stock held by the Company in its treasury.  Shares that by reason of 
the expiration of an option or otherwise are no longer subject to purchase 
pursuant to an option granted under the Plan may be re-offered under the Plan.



SECTION 3
ELIGIBLE PARTICIPANTS

	Each person who is a member of the Company's Board of Directors and who 
is not, at the time of grant, an employee of the Company or any of its 
subsidiaries (a "Participant") shall automatically be an eligible participant 
under the Plan.


SECTION 4
GRANT OF STOCK OPTIONS

	a. Annual Retainer.  On the third day following the day of the Company's 
Annual Meeting of Stockholders, each Participant shall automatically and 
without further action by the Board or the Committee be granted a "non-
qualified stock option" (i.e., a stock option which does not qualify under 
Sections 422 or 423 of the Internal Revenue Code of 1986, as amended (the 
"Code")) to purchase 2,000 shares of common stock, subject to adjustment as 
set forth in Section 6.  If the number of shares then remaining available for 
the grant of stock options under the Plan is not sufficient for each 
Participant to be granted an option for 2,000 shares (or the number of 
adjusted or substituted shares pursuant to Section 6), then each such 
Participant shall be granted an option for a number of whole shares equal to 
the number of shares then remaining available divided by the number of such 
Participants, disregarding any fractions of a share.

	b. Regular and Special Meetings of the Board of Directors.  On the third 
business day following the day of each regular quarterly meeting or special 
meeting of the Board of Directors at which a Participant is present in person 
or by telephone, such Participant shall automatically and without further 
action by the Board or the Committee be granted a "non-qualified stock option" 
to purchase 1,500 shares of Common Stock, subject to adjustment as set forth 
in Section 6.  Additionally, on the third business day following the day of 
each regular quarterly meeting of the Board of Directors, the Chairman of the 
Company's Board of Directors (the "Chairman") shall automatically and without 
further action by the Board or the Committee be granted an additional "non-
qualified stock option" to purchase 2,000 shares of Common Stock, subject to 
adjustment as set forth in Section 6.  If the number of shares then remaining 
available for the grant of stock options under the Plan is not sufficient for 
each Participant to be granted an option for 1,500 shares and the Chairman to 
be granted an option for 2,000 shares (or the number of adjusted or 
substituted shares pursuant to Section 6) then each such Participant and the 
Chairman shall be granted an option for a number of whole shares equal to the 
number of shares then remaining available divided by the number of such 
Participants plus the Chairman, disregarding any fractions of a share.

	c. Committee Meetings.  On the third business day following the day of 
each regular quarterly meeting or special meeting of any committee of the 
Board of Directors on which a Participant serves and at which such Participant 
is present in person or by telephone, such Participant shall automatically and 
without further action by the Board or the Committee be granted a "non-
qualified stock option" to purchase 1,000 shares of Common Stock, subject to 
adjustment as set forth in Section 6.  If the number of shares then remaining 
available for the grant of stock options under the Plan is not sufficient for 
each such Participant to be granted an option for 1,000 shares (or the number 
of adjusted or substituted shares pursuant to Section 6) then each participant 
shall be granted an option for a number of whole shares equal to the number of 
shares then remaining available divided by the number of such Participants, 
disregarding any fractions of a share.

	d. Special Assignments.  In the event that any Participant shall be 
engaged by the Company or the Board of Directors in a consulting or similar 
capacity to provide services above and beyond the duties of the Participant as 
a Board or Committee member, then, upon approval by a majority of the other 
members of the full Board of Directors, such Participant shall be granted a 
"non-qualified stock option" as of the "date of completion" of the service to 
purchase the number of shares equal to the "value of the service" provided by 
such Participant divided by the fair market value per share of the Common 
Stock as of the "date of completion."  For purposes of this section, the "date 
of completion" shall be the date on which the service is completed, as 
determined by a majority of the other members of the full Board, and the 
"value of the service" shall be the cash value of such services as determined 
by a majority of the other members of the full Board.  


SECTION 5
TERMS AND CONDITIONS OF STOCK OPTIONS

	Stock options granted under the Plan shall be subject to the following 
terms and conditions:

	a. Exercise Price.  The purchase price at which each stock option may be 
exercised (the "Exercise Price") shall be equal to the fair market value per 
share of the Common Stock on the date of grant.  The fair market value of the 
Common Stock shall be the price per share of the Common Stock for the last 
reported sale on such date on the National Association of Securities Dealers 
Automated Quotation system or any successor system then in use ("NASDAQ").

	b. Payment of Exercise Price.  The Exercise Price for each stock option 
shall be paid in full upon exercise and shall be payable in cash in United 
States dollars (including check, bank draft or money order).  No shares of 
Common Stock will be issued by the Company upon exercise of the stock option 
until the company has received payment of the Exercise Price in full.  The 
date of exercise of a stock option shall be the date on which the Company has 
received payment of the option price in full and, as of the date of exercise, 
the person exercising the stock option shall be considered, for all purposes, 
to be the owner of the shares with respect to which the stock option has been 
exercised.

	c. Option Period.  The option period will begin on the date that the 
option is granted.  Each stock option shall be exercisable for ten years from 
the date of grant and not thereafter.  A stock option to the extent 
exercisable at any time may be exercised in whole or in part.

	d. Termination of Board Membership.  If a grantee ceases to be a 
director of the corporation for any reason, any outstanding stock options held 
by the grantee shall be exercisable according to the following provisions:

	(i) if a grantee ceases to be a director of the corporation for any 
reason other than removal for cause or death, any outstanding stock option 
held by such grantee shall be exercisable by the grantee at any time prior to 
the expiration date of such stock option;

	(ii) if a grantee is removed from office for cause, any outstanding 
stock option held by the grantee which is not exercisable by the grantee 
immediately prior to removal shall terminate as of the date of removal, and 
any outstanding stock option held by the grantee which is exercisable by the 
grantee immediately prior to removal shall be exercisable by the grantee at 
any time prior to the expiration date of such stock option or within one month 
after the date of removal of the grantee, whichever is the shorter period; and 

	(iii) following the death of a grantee, any outstanding stock option 
held by the grantee at the time of death (whether or not exercisable by the 
grantee immediately prior to death) shall be exercisable by the person 
entitled to do so under the will of the grantee, or, if the grantee shall fail 
to make testamentary disposition of the stock option or shall die intestate, 
by the legal representative of the grantee at any time prior to the expiration 
of such stock option.

	e. Option Agreement.  All stock options shall be confirmed by an 
agreement, or an amendment thereto, which shall be executed on behalf of the 
Company by the President or the Chief Financial Officer and by the grantee.

	Subject to the foregoing provisions of this Section 5 and of the other 
provisions of the Plan, any stock option granted under the Plan shall be 
subject to such restrictions and other terms and conditions, if any, and shall 
be determined in its discretion, by the Committee and set forth in the 
agreement referred to in Section 5(e) or an amendment thereto.


SECTION 6
ADJUSTMENT AND SUBSTITUTION OF SHARES

	If a dividend or other distribution shall be declared upon the Common 
Stock payable in shares of the Common Stock set forth in Section 4, the number 
of shares of the Common Stock then subject to any outstanding stock options or 
the number of shares of the Common Stock which may be issued under the Plan, 
but are not then subject to outstanding stock options on the date fixed for 
determining the stockholders entitled to receive such stock dividend or 
distribution shall be adjusted by adding thereto the numbers of shares of the 
Common Stock which would have been distributable thereon if such shares had 
been outstanding on such date.

	If the outstanding shares of the Common Stock shall be changed into or 
exchangeable for a different number or kind of shares of stock or other 
securities of the Company or another corporation, whether through 
reorganization, reclassification, recapitalization, stock split-up, 
combination of shares, merger or consolidation, then there shall be 
substituted for each share of the Common Stock set forth in Section 4, for 
each share of the Common Stock subject to any then outstanding stock option 
and for each share of the Common Stock which may be issued under the Plan, but 
which has not been subject to any outstanding stock option, the number and 
kind of shares of stock or other securities into which each outstanding share 
of the Common Stock shall be so changed or for which each such share shall be 
exchangeable.

	In case of any adjustment or substitution as provided for in the first 
two paragraphs of this Section 6, the aggregate option price for all shares 
subject to each then outstanding stock option prior to such adjustment or 
substitution shall be the aggregate option price for all shares of stock or 
other securities (including any fraction) to which such shares shall have been 
adjusted or shall have been substituted for such shares.  Any new option price 
per share shall be carried to at least three decimal places with the last 
decimal place rounded upwards to the nearest whole number.

	If the outstanding shares of the Common Stock shall be changed in value 
by reason of any spin-off, split-off or split-up, or dividend in partial 
liquidation, dividend in property other than cash or extraordinary 
distribution to holders of the Common Stock, the Committee shall make any 
adjustments to any outstanding stock option which it determines are equitably 
required to prevent dilution or enlargements of the rights of grantees which 
would otherwise result from any such transaction.

	No adjustment or substitution provided for in this Section 6 shall 
require the Company to issue or sell a fraction of a share or other security. 
 Accordingly, all fractional shares or other securities which result from any 
such adjustment or substitution shall be eliminated and not carried forward to 
any subsequent adjustment or substitution.

	Except as provided in this Section 6, a grantee shall have no rights by 
reason of any issue by the Company of stock of any class or securities 
convertible into stock with any class, any subdivision or consolidation of any 
shares of stock of any class, the payment of any stock dividend or any other 
increase or decrease in the number of shares of stock of any class.



SECTION 7
EFFECT OF THE PLAN ON THE RIGHTS OF 
THE COMPANY AND STOCKHOLDERS

	Nothing in the Plan, in any stock option granted under the Plan, or any 
stock option agreement shall confer any right to any person to continue as a 
director of the Company or interfere in any way with the rights of the 
stockholders of the Company or the Board of Directors to elect and remove 
directors.


SECTION 8
AMENDMENT AND TERMINATION

	The Plan may be amended or terminated by the Board without the approval 
of the stockholders of the Company, except that any amendment that would (a) 
materially increase the benefits accruing to Participants in the Plan, (b) 
materially increase the number of securities that may be issued under the 
Plan, or (c) materially modify the requirements of eligibility for 
participation in the Plan must be approved by the stockholders of the Company.


SECTION 9
EFFECTIVE DATE AND DURATION OF THE PLAN

	The Plan shall become effective upon approval by the affirmative vote of 
the holders of a majority of the common stock present in person or by proxy 
and entitled to vote at a duly called and convened meeting of such holders.  
If such approval is obtained at the 1996 Annual Meeting of Stockholders, the 
Plan shall be effective on the date of such meeting.

 



 

 














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