VERMONT TEDDY BEAR CO INC
10QSB, 1997-02-12
DOLLS & STUFFED TOYS
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               U.S. Securities and Exchange Commission
                        Washington, D.C. 20549
                             Form 10-QSB



(Mark One)

[ X ]  Quarterly report under Section 13 or 15(d) of the Securities
Exchange Act of 1934
For the quarterly period ended     December 31, 1996   .

[    ]  Transition report under Section 13 or 15(d) of the Exchange Act
For the transition period from _______________ to _______________.

Commission file number   1-12580.



                   THE VERMONT TEDDY BEAR CO., INC.
  (Exact name of small business issuer as specified in its charter)



              New York                           03-0291679
   (State or other jurisdiction               (I.R.S. Employer
 of incorporation or organization)           Identification No.)

               2236 Shelburne Road, Post Office Box 965
                       Shelburne, Vermont 05482
               (Address of principal executive offices)

                            (802) 985-3001
                     (Issuer's telephone number)

                            Not Applicable
(Former name, former address, and former fiscal year, if changed since
                             last report)



Check whether the issuer (1) filed all reports required to be filed by
Section 13 or 15(d) of the Exchange Act during the past 12 months (or
for such shorter period that the registrant was required to file such
reports), and (2) has been subject to such filing requirements for the
past 90 days.  Yes  X ; No     .





                 APPLICABLE ONLY TO CORPORATE ISSUERS

State the number of shares outstanding of each of the issuers classes
of common equity, as of the latest practicable date:  5,160,750 shares
of Common Stock, $.05 par value per share, as of February 1, 1997.

Traditional Small Business Disclosure Format (check one):
Yes     ; No  X .

<PAGE>
                   The Vermont Teddy Bear Co., Inc.
                         Index to Form 10-QSB
                          December 31, 1996


                                                         Page No.

Part I - Financial Information

     Financial Statements

       Balance Sheet as of December 31, 1996                      3

       Statements of Operations for the Three and Six
       Months ended December 31, 1996 and 1995                    4

       Statements of Cash Flows for the Six Months
       ended December 31, 1996 and 1995                           5

       Notes to Financial Statements                              6 

       Management's Discussion and Analysis                       9


Part II - Other Information

     Item 4.  Submission of Matters to a Vote of Stockholders    12

     Item 6.  Exhibits and Reports on Form 8-K                   13


Signature                                                        16

<PAGE>
<TABLE>

                    THE VERMONT TEDDY BEAR CO., INC.
                             Balance Sheet
                           December 31, 1996
                              (Unaudited)

                        ASSETS
<C>                                                       <S>
Cash, cash equivalents(includes restricted                     $722,774
  cash of $365,000)
Accounts receivable, trade                                      207,796
Inventories                                                   3,112,472
Prepaid expenses and other current assets                       522,387
Prepaid income taxes                                            266,886
Deferred income taxes                                           240,585
                                                            ------------
     Total Current Assets                                     5,072,900

Property and equipment, net                                  10,259,491
Deposits and other assets                                       377,393
Note receivable                                                  95,000
                                                            ------------
Total Assets                                                $15,804,784
                                                            ============

        LIABILITIES AND STOCKHOLDERS' EQUITY

Notes payable, bank line of credit                             $367,902
Current portion of:
  Long-term debt                                              3,513,904
  Capital lease obligations                                     105,323
Accounts payable                                              2,255,814
Accrued expenses                                                661,852
                                                            ------------
     Total Current Liabilities                                6,904,795

Long-term debt, net of current portion                          446,943
Other liabilities                                                     0
Capital lease obligations, net of current portion               260,867
Deferred income taxes                                           240,585
                                                            ------------
     Total Liabilities                                       $7,853,190

Stockholders' Equity:
Preferred stock, $.05 par value:
  Authorized 1,000,000 shares Series A; issued and
  outstanding, 90 shares.                                       900,000
  Authorized 375,000 shares Series B; issued and
  outstanding, 204,912 shares.                                   10,245
Common stock, $.05 par value:
  Authorized 20,000,000 shares: issued 5,172,750 shares,
  outstanding 5,160,750 shares                                  258,638
Additional paid-in capital                                   10,565,482
Treasury stock at cost, 12,000 shares                          (106,824)
Accumulated deficit                                          (3,675,947)
                                                            ------------
     Total Stockholders' Equity                               7,951,594

     Total Liabilities and Stockholders' Equity             $15,804,784
                                                            ============
</TABLE>
<PAGE>
<TABLE>
                                         THE VERMONT TEDDY BEAR CO., INC.
                                            Statements of Operations
                         For the Three Months and Six Months Ended December 31, 1996 and 1995
                                                   (Unaudited)

                                                       Three Months Ended                     Six Months Ended
                                                  Dec 31, 1996    Dec 31, 1995          Dec 31, 1996   Dec 31, 1995
                                                 -------------   -------------        -------------   -------------

<S>                                             <C>             <C>                   <C>            <C> 
Net Revenues                                       $4,484,977      $4,208,772            $7,409,233     $7,727,075
Cost of Goods Sold                                  1,889,777       1,823,355             3,065,060      3,528,693
                                                 ------------    ------------          ------------   ------------
     Gross Profit                                   2,595,200       2,385,417             4,344,173      4,198,382

Selling, General and Administrative Expenses:
     Selling Expenses                               2,360,006       1,757,878             3,567,090      3,104,175
     General and Administrative Expenses              716,146         690,499             1,364,449      1,459,991
                                                  ------------    ------------          ------------   ------------
                                                    3,076,152       2,448,377             4,931,539      4,564,166
                                                  ------------    ------------          ------------   ------------
     Operating Loss                                  (480,952)        (62,960)             (587,366)      (365,784)
Interest Income                                        15,416           9,274                30,928         22,499
Interest Expense                                     (116,985)       (121,669)             (226,891)      (214,780)
Other Income(Expense)                                   1,591          (1,654)              (13,031)         6,845
                                                  ------------    ------------          ------------   ------------
     Loss Before Income Taxes                        (580,930)       (177,009)             (796,360)      (551,220)
Income Tax Benefit                                    232,372               0               318,544              0
                                                  ------------    ------------          ------------   ------------
     Net Loss                                        (348,558)       (177,009)             (477,816)      (551,220)
Preferred Stock Dividends                             (18,000)        (18,000)              (36,000)       (36,000)
                                                  ------------    ------------          ------------   ------------
Net Loss-Common Stockholders                        ($366,558)      ($195,009)            ($513,816)     ($587,220)
                                                  ============    ============          ============   ============

Net Loss Per Common Share                              ($0.07)         ($0.04)               ($0.10)        ($0.11)
                                                  ============    ============          ============   ============

Weighted Average Number of Shares Outstanding       5,160,750       5,160,500             5,160,750      5,160,500
                                                  ============    ============          ============   ============
</TABLE>
<PAGE>
<TABLE>
                       THE VERMONT TEDDY BEAR CO., INC.
                           Statements of Cash Flows
             For the Six Months Ended December 31, 1996 and 1995
                                 (Unaudited)
                                                       1996            1995
                                                    -----------     -----------
<S>                                               <C>             <C>
Cash flows from operating activities
Net loss                                             ($477,816)      ($551,220)
Adjustments to reconcile net loss to net cash
 provided by(used for) operating activities:
   Depreciation and amortization                       461,652         392,566
   Loss on disposal of fixed assets                     18,191           4,150
   Changes in assets and liabilities:
      Accounts receivable, trade                       (76,246)       (235,080)
      Inventories                                   (1,137,741)        585,710
      Prepaid and other current assets                (244,885)          2,437
      Deposits and other assets                       (279,307)         12,046
      Accounts payable                                 902,116        (285,978)
      Accrued expenses and other liabilities            92,374        (522,511)
      Income taxes                                    (304,251)         24,537
      Deferred income taxes
                                                    -----------     -----------
Net cash used for operating activities              (1,045,913)       (573,343)

Cash flows from investing activities:
   Acquisition of property and equipment              (439,016)       (480,523)
   Proceeds from sale of fixed assets                        0          38,255
                                                    -----------     -----------
Net cash used for investing activities                (439,016)       (442,268)

Cash flows from financing activities:
   Borrowings of short-term debt                       809,760         998,572
   Borrowings of long-term debt                        357,104       3,724,150
   Payments of short-term debt                        (457,991)     (4,154,905)
   Payments of long-term debt                          (73,031)        (62,545)
   Principal payments on capital lease obligations     (50,771)        (73,098)
   Dividends paid
   Issuance of stock                                   501,132
                                                    -----------     -----------
Net cash provided by financing activities            1,086,203         432,174

Net decrease in cash and cash equivalents             (398,726)       (583,437)

Cash and cash equivalents, beginning of period       1,121,500       1,070,862
                                                    -----------     -----------
Cash and cash equivalents, end of period              $722,774        $487,425
                                                    ===========     ===========

Cash paid for interest                                 225,788         240,946

Cash paid for taxes                                      1,218           3,166

Non-cash financing - capital lease                           0          42,933

</TABLE>

<PAGE>
Notes to Financial Statements

(1) Basis of Presentation

The interim financial statements of The  Vermont Teddy Bear Co.,  Inc.
(the "Company")  included herein  have been  prepared, without  audit,
pursuant to the rules and regulations  of the Securities and  Exchange
Commission ("SEC")  and, in  the opinion  of management,  reflect  all
adjustments necessary to  present fairly the  financial condition  and
results of operations for such  interim periods.  Certain  information
and footnote disclosures normally included in the financial statements
prepared in accordance with  generally accepted accounting  principles
have been condensed or omitted pursuant to such rules and regulations.
It is suggested that these financial statements be read in conjunction
with the audited financial statements and notes thereto for the fiscal
year ended June 30,  1996, included in the  Company's filing with  the
SEC on Form 10-KSB.   The Company's sales  are seasonal in nature  and
therefore the results  for these interim  periods are not  necessarily
indicative of the results for the respective years.


(2) Use of Estimates

The preparation of financial  statements in conformity with  generally
accepted accounting principles requires  management to make  estimates
and assumptions  that  affect  the  reported  amounts  of  assets  and
liabilities and disclosure of contingent assets and liabilities at the
date of the financial statements and the reported amounts of  revenues
and expenses during the reporting period.  Actual results could differ
from those estimates.


(3) Net Earnings Per Share

Net earnings  per  common share  is  determined by  dividing  the  net
earnings available to  common stockholders by  the weighted number  of
shares of Common Stock and  Common Stock equivalents, where  dilutive,
outstanding during the period.


(4) Income Taxes

The Company accounts for income taxes in accordance with the Statement
of Financial  Accounting Standards  No.  109, "Accounting  for  income
taxes," which requires the use of the liability method.  This standard
determines deferred income  taxes based  on the  estimated future  tax
effects of any  differences between  the financial  statement and  the
basis of  tax assets  and liabilities,  given  the provisions  of  the
enacted tax laws.  Based upon the Company's recent losses, a valuation
allowance has been provided to fully reserve its deferred tax  assets.
If the Company is able to achieve sufficient profitability to  realize
all or a portion of its deferred assets, the valuation allowance  will
be reduced through a credit to income in future periods.


(5) Inventories

Inventories are stated at the lower of cost or market using the first-
in, first-out  method.   Inventories  consisted  of the  following  at
December 31, 1996:




<TABLE>
                              1996                1995
<S>                     <C>                 <C>
Raw materials               $547,862            $713,577
Work in process              205,295             168,362
Finished goods             1,703,617           2,230,532

</TABLE>

(6) Debt and Borrowings

Effective December 31, 1996, the Company extended its $1,000,000  line
of credit agreement with the Vermont  National Bank through March  31,
1996.  The line of credit, originally established September 26,  1995,
bears interest at a variable rate of two percent above the prime  rate
and is secured by all assets of the Company.  A total of approximately
$368,000 was borrowed against the line at December 31, 1996.

On September 26, 1995, the Company executed a financing agreement with
the Vermont National  Bank, consisting  of a  $3.5 million  commercial
mortgage loan secured by a first mortgage on the Company's  Shelburne,
Vermont facility,  as  well as  business  assets.   Repayment  of  the
mortgage is  based  on a  thirty-year  amortization schedule,  with  a
balloon payment due on September 26,  1997.  The Company is  currently
negotiating with several  parties to  replace this  mortgage loan  and
related line of credit financing, and  management believes it will  be
successful in securing an alternative  financing source or sources  to
replace its current mortgage loan and line of credit with the  Vermont
National Bank.

On December 26, 1995, Green Mountain  Capital L.P. agreed to lend  the
Company up to $500,000 over a twelve-month period commencing upon  the
date of agreement.  As of  December 31, 1996, the entire $500,000  had
been borrowed.  The notes bear  interest at twelve percent per  annum,
are repayable in monthly installments  through December 26, 2000,  and
are secured  by  a subordinated  security  interest in  the  Company's
personal property.   In conjunction with  the issuance  of the  notes,
Green Mountain Capital has received warrants to purchase 20,000 shares
of Common Stock, at an exercise price of $3.375 per share.  The  right
to exercise these warrants begins December  26, 1997, and expires  the
earlier of December 26,  2000, or five years  after full repayment  of
the notes.

(7) Statement of Financial Accounting Standards No. 123

In December 1995, the Financial Accounting Standards Board issued SFAS
No. 123, Accounting for Stock-Based  Compensation, which is to  become
effective for fiscal years  beginning after December  15, 1995.   SFAS
No. 123  requires  employee  stock-based  compensation  to  be  either
recorded or  disclosed  at its  fair  value.   Management  intends  to
continue to account for  employee-based compensation under  Accounting
Principles Board Opinion No. 25 and will not adopt the new  accounting
provision for employee  stock-based compensation under  SFAS No.  123,
but will include the additional required disclosures on the  Company's
Form 10-KSB filing for the fiscal year ending June 30, 1997.
<PAGE>

MANAGEMENT'S DISCUSSION AND ANALYSIS

The following discussion  and analysis provides  information that  the
Company's  management  believes  is  relevant  to  an  assessment  and
understanding of  the Company's  results of  operations and  financial
condition.   The discussion  should be  read in  conjunction with  the
financial statements  and footnotes  which  appear elsewhere  in  this
report, as well as  the 10-KSB filing for  the fiscal year ended  June
30, 1996.


RESULTS OF OPERATIONS

Comparison of  the three-month  periods ended  December 31,  1996  and
1995.

Net revenues  for  the  three-month period  ended  December  31,  1996
totaled $4,485,000,  a  6.6  percent increase  from  net  revenues  of
$4,209,000 for the  three-month period ended  December 31,  1995.   By
business segment, direct mail revenues  rose $966,000 in the  quarter,
as the number  of circulated pages  for the 1996  Holiday catalog  was
substantially larger than the  catalog mailed in  the same quarter  of
last year.  Retail store revenues increased $218,000, principally  the
result of the Company's new retail  location on Madison Avenue in  New
York City,  which  opened  in November.    Wholesale  sales  decreased
$149,000; the Company did not have an appearance on the QVC television
network in  the  recently-completed quarter,  as  it had  had  in  the
comparable period of 1995.  Bear-Gram revenues declined by $759,000.

Gross margin increased  to $2,595,000 for  the quarter ended  December
31, 1996, from $2,385,000 for the quarter ended December 31, 1995.  As
a percentage of net revenues, gross  margin increased to 57.9  percent
from 56.7 percent, for the three  months ended December 31, 1996,  and
1995, respectively.

Selling expenses increased  to $2,360,000 for  the three-month  period
ended December 31,  1996, from $1,758,000  for the three-month  period
ended December  31,  1995.  This $602,000  increase  was  attributable
primarily to additional  costs associated with  the production of  the
larger 1996  Holiday  catalog, as  well  as expenses  related  to  the
Company's recently-opened stores  in North Conway,  New Hampshire  and
New York City,  New York.   As a percentage  of net revenues,  selling
expenses were 52.6 percent and 41.8 percent for the three months ended
December 31, 1996, and 1995, respectively.

General and  administrative expenses  were  $716,000 for  the  quarter
ended December 31, 1996,  compared to $690,000  for the quarter  ended
December 31,  1995.  As a  percentage  of net  revenues,  general  and
administrative expenses were  16.0 percent  and 16.4  percent for  the
three months ended December 31, 1996, and 1995, respectively.

The Company experienced an  operating loss of  $481,000 for the  three
months ended  December 31,  1996, compared  to  an operating  loss  of
$63,000 for the  three months  ended December  31, 1995.   Higher  net
revenues in the quarter were offset by increased selling expenses.

The Company recorded an income tax benefit of $232,000 for the quarter
ended December 31, 1996.  For  the comparable quarter of 1995, no  tax
provision was recorded for the period.  The Company had $2,360,000  in
Net Operating Loss Carryforwards ("NOLs") at June 30, 1996.

As a result of the foregoing factors, net loss to common  stockholders
increased to a loss of $366,000, or seven cents per common share,  for
the quarter ended December 31, 1996, from a loss of $195,000, or  four
cents per common share, for the quarter ended December 31, 1995.


COMPARISON OF THE SIX-MONTH PERIODS ENDED DECEMBER 31, 1996 AND 1995.

Net revenues for the six-month period ended December 31, 1996  totaled
$7,409,000, a  4.1  percent decrease from  net revenues of  $7,727,000
for the  six-month  period  ended December  31,  1995.    By  business
segment, direct mail revenues  increased $945,000, as the  circulation
for this year's  Holiday catalog  was significantly  larger than  last
year's comparable catalog.  Retail store revenues increased  $249,000,
with new locations of North Conway,  New Hampshire and New York  City,
New York providing new sources of revenue.  Wholesale sales  decreased
$504,000; the Company did not have an appearance on the QVC television
network in  the six-month  period, as  it had  had in  the  comparable
period of 1995.  Bear-Gram revenues declined by $1,038,000.

Gross margin increased to $4,344,000 for the six months ended December
31, 1996, compared to $4,198,000 for the six months ended December 31,
1995.  As a percentage of net revenues, gross margin increased to 58.6
percent from 54.3 percent, for the six months ended December 31, 1996,
and 1995, respectively.

Selling expenses  increased to  $3,567,000  for the  six-month  period
ended December  31, 1996,  from $3,104,000  for the  six-month  period
ended December  31,  1995.  This $463,000  increase  was  attributable
primarily to additional  costs associated with  the production of  the
larger 1996 Holiday  catalog, and  expenses related  to the  Company's
recently-opened stores in  North Conway,  New Hampshire  and New  York
City, New York.   As a  percentage of net  revenues, selling  expenses
were 48.1 percent and 40.2 percent  for the six months ended  December
31, 1996, and 1995, respectively.

General and administrative expenses were $1,364,000 for the six months
ended December 31,  1996, compared to  $1,460,000 for  the six  months
ended December 31, 1995. As a percentage of net revenues, general  and
administrative expenses were 18.4 percent and 18.9 percent for the six
months ended December 31, 1996, and 1995, respectively.

The Company  experienced an  operating loss  of $587,000  for the  six
months ended  December 31,  1996, compared  to  an operating  loss  of
$366,000 for  the six  months ended  December 31,  1995.   The  larger
operating loss resulted  principally from a  decrease in net  revenues
and an increase in selling expenses.

The Company recorded  an income tax  benefit of $319,000  for the  six
months ended December  31, 1996.   For  the comparable  six months  of
1995, no tax provision was recorded  for the period.  The Company  had
$2,360,000 in Net  Operating Loss Carryforwards  ("NOLs") at June  30,
1996.

As a result of the foregoing factors, net loss to common  stockholders
improved to a loss of $514,000, or ten cents per common share, for the
six months ended December 31, 1996, from a loss of $587,000, or eleven
cents per common share, for the six months ended December 31, 1995.


LIQUIDITY AND CAPITAL RESOURCES

As of  December 31,  1996, the  Company's cash  position decreased  to
$723,000, from $1,122,000  at June 30,  1996.  Each  of these  amounts
include $365,000 classified as restricted cash, the largest  component
of which is a $300,000 certificate of deposit required as part of  the
Company's loan  agreement  with  the  Vermont  National  Bank.    Debt
borrowings and proceeds from a preferred  stock issuance in July  were
more than offset  by increases  in inventory,  deposits, prepaid,  and
other current and long-term assets.

Inventory levels  of materials,  work-in-process, and  finished  goods
increased to $3,112,000 at December 31, 1996, from $1,975,000 at  June
30, 1996, as  the Company prepares  for the  upcoming Valentine's  Day
selling season.  Accounts payable  totaled $2,256,000 at December  31,
1996, compared  to $1,354,000  at June  30,  1996.   Accounts  payable
increased, as  purchases  of  inventory were  made  for  the  upcoming
Valentine's Day season,  and advertising costs  were incurred for  the
Christmas selling season.

Effective December 31, 1996, the Company extended its $1,000,000  line
of credit agreement with the Vermont  National Bank through March  31,
1996.  The line of credit, originally established September 26,  1995,
bears interest at a variable rate of two percent above the prime  rate
and is secured by all assets of  the Company. A total of $368,000  was
borrowed against the line at December 31, 1996

On September 26, 1995, the Company executed a financing agreement with
the Vermont National  Bank, consisting  of a  $3.5 million  commercial
mortgage loan secured by a first mortgage on the Company's  Shelburne,
Vermont facility,  as  well as  business  assets.   Repayment  of  the
mortgage is  based  on a  thirty-year  amortization schedule,  with  a
balloon payment due on September 26,  1997.  The Company is  currently
negotiating with several  parties to  replace this  mortgage loan  and
related line of credit financing, and  management believes it will  be
successful in securing an alternative  financing source or sources  to
replace its current mortgage loan and line of credit with the  Vermont
National Bank.

On December 26, 1995, Green Mountain  Capital L.P. agreed to lend  the
Company up to $500,000 over a twelve-month period commencing upon  the
date of agreement.  As of  December 31, 1996, the entire $500,000  had
been borrowed.  The notes bear  interest at twelve percent per  annum,
are repayable in monthly installments  through December 26, 2000,  and
are secured  by  a subordinated  security  interest in  the  Company's
personal property.   In conjunction with  the issuance  of the  notes,
Green Mountain Capital has received warrants to purchase 20,000 shares
of Common Stock, at an exercise price of $3.375 per share.  The  right
to exercise these warrants begins December  26, 1997, and expires  the
earlier of December 26,  2000, or five years  after full repayment  of
the notes.

Management  believes  that  the  amount  and  structure  of  financing
available to the Company, as well as cash flows from operations,  will
be sufficient to meet the Company's working capital needs and  planned
capital expenditures for the next twelve months, provided the  Company
is  successful  in  securing  an  alternative  to  its  mortgage  loan
financing with the Vermont National Bank prior to September 26, 1997.

ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

On November 22,  1996, the  Company held  its 1996  Annual Meeting  of
Shareholders, at which  eight matters were  discussed and voted  upon.
The issues and the voting results were as follows:

1. Election of six individuals to the Company's Board of Directors for
the ensuing year.
                            For      Withheld
R. Patrick Burns         4,723,489    161,729
David W. Garrett         4,723,129    162,089
Fred Marks               4,718,059    167,159
Joan H. Martin           4,715,047    170,171
Spencer C. Putnam        4,717,086    168,132
Elisabeth B. Robert      4,719,289    165,929

2. Ratification of   the selection  of Arthur Andersen  L.L.P. as  the
Company's independent public accountants for the 1997 fiscal year.
For: 4,788,975   Against: 10,170   Abstentions: 86,073.

3. Approval of  Amendment No. 2  to The Vermont  Teddy Bear Co.,  Inc.
1993 Incentive  Stock  Option plan,  authorizing  an increase  in  the
number of shares for  which options to  purchase the Company's  Common
Stock may be issued from 1,000,000 shares to 2,000,000 shares.
For: 3,623,448   Against: 286,644   Abstentions: 25,246   Broker  Non-
Votes: 949,880.

4. Approval of  Amendment No. 3  to The Vermont  Teddy Bear Co.,  Inc.
1993 Incentive  Stock  Option  plan, authorizing  the  grant  of  non-
qualified stock  options with  an exercise  price less  than the  fair
market value per share  of the Company's Common  Stock on the date  of
the grant.
For: 3,611,161   Against: 300,396   Abstentions: 23,781   Broker  Non-
Votes: 949,880.

5. Approval  of  an amendment  of  the Company's  Bylaws,  authorizing
compensation  of the  Company's directors upon  prior approval of  the
Company's Stockholders.
For: 3,765,495   Against: 191,851   Abstentions: 19,137   Broker  Non-
Votes: 908,735.

6. Approval of  the adoption of  the Company's Non-Employee  Directors
Stock Option Plan.
For: 3,686,989   Against: 234,499   Abstentions: 13,850   Broker  Non-
Votes: 949,880.

7. Approval of the grant of an option to David W. Garrett to  purchase
30,000 shares of the Company's Common Stock at an exercise price equal
to the fair market value of the Company's Common Stock as of the  date
of the Annual Meeting.
For: 3,875,160   Against: 154,030   Abstentions: 10,386    Broker Non-
Votes: 845,642.

8. Approval of the grant  of an option to  Joan H. Martin to  purchase
30,000 shares of the Company's Common Stock at an exercise price equal
to the fair market value of the Company's Common Stock as of the  date
of the Annual Meeting.
For: 3,870,796   Against: 158,375   Abstentions: 10,406    Broker Non-
Votes: 845,641.

ITEM 6.  EXHIBITS AND REPORTS ON FORM 8-K

(6a) Exhibits

3.3   Restated Certificate of Incorporation of the Company, (filed with
      the Securities  and Exchange  Commission as  exhibit 4.1  to  the
      Company's 1996 Annual Report on  Form 10-KSB (File No.  33-69898)
      and incorporated herein by reference)

3.4   Amended  and Restated By-Laws of the Company (filed herein)

4.1   Representative's Warrant issued to Barington Capital Group, L.P.
      upon the consummation of the initial public offering of the
      Company's  Common  Stock  in  November,  1993  (filed  with   the
      Securities and Exchange Commission  as exhibit 4.1 to the
      Company's 1993 Annual Report on Form 10-KSB (File No. 33-69898)
      and incorporated herein by reference)

4.2   Form of Common Stock Certificate (filed with the Securities and
      Exchange Commission as exhibit 4.2 to the Company's Registration
      Statement on  Form  SB-2  (File No.  33-69898)  and  incorporated
      herein by reference)

4.3   Form of Warrant, issued in connection with the private  placement
      of 204,912 shares of the Company's Series B Convertible Preferred
      Stock (filed  with  the  Securities and  Exchange  Commission  as
      exhibit 4.3 to the Company's 1996 Annual Report on Form 10-KSB 
      (File No. 33-69898) and incorporated herein by reference)

4.4   Form of Subscription Agreement issued in connection with the
      private placement of 204,912 shares of the Company's Series B
      Convertible    Preferred Stock  (filed  with the  Securities  and
      Exchange Commission as exhibit 4.4 to the Company's 1996 Annual 
      Report on Form 10-KSB (File No. 33-69898) and incorporated
      herein by reference)

4.5   Waiver of Joan H. Martin, dated April 12, 1996, issued in
      connection with waiver of accrued dividends on Series A Preferred
      stock (filed  with  the  Securities and  Exchange  Commission  as
      exhibit 4.5 to the Company's 1996 Annual Report on Form 10-KSB
      (File No. 33-69898) and incorporated herein by reference)

4.6   Warrant to purchase 43,826.087 shares of the Company's Common
      Stock, dated April 12, 1996, issued in connection with Joan H.
      Martin's waiver of accrued dividends on Series A Preferred Stock
      (filed with the Securities and Exchange Commission as exhibit 4.6
      to the Company's 1996 Annual Report on Form 10-KSB (File No.
      33-69898) and incorporated herein by reference)

10.2  Stock warrants issued to Edmund H. Shea, Jr. IRA, Allan Lyons and
      William Maines in connection with  the bridge financing prior  to
      the initial  public  offering  of  the  Company's  Common  Stock 
      in November, 1993 (a form of which was filed with the Securities
      and Exchange Commission  as  exhibit  10.2   to  the  Company's  
      Registration Statement on Form SB-2 (File No. 33-69898) and 
      incorporated herein by reference)

10.10 Incentive Stock Option Plan adopted by the Company on August
      16, 1993, with form  of  Incentive  Stock  Option  Agreement 
      filed with the Securities and Exchange Commission as exhibit 
      10.10 to the Company's Registration Statement on Form SB-2  
      (File No. 33-69898) and incorporated herein by reference)

10.11 Securities Purchase Agreement, dated  June 10, 1987  between
      the Company and VTB Investment Group  and Joan Hixon Martin
      (filed with  the Securities and Exchange Commission as exhibit
      10.11 to the Company's Registration Statement on Form SB-2 
      (File No. 33- 69898) and incorporated herein by reference)

10.12 Agreement, dated as of June 19, 1995, between the Company and 
      John N. Sortino, providing the terms of Mr. Sortino's separation
      agreement with the Company (filed  with the  Securities and 
      Exchange Commission as exhibit 10.12 to the Company's 10-KSB 
      for the transition period ending June 30, 1995 and incorporated
      herein by reference)

10.13 Employment Agreement and Loan Arrangement, dated July 31, 1995,
      between the Company and R. Patrick Burns providing the terms of
      Mr. Burns' employment with the Company as Chief Executive Officer
      (filed with the Securities and Exchange Commission as exhibit 
      10.13 to the Company's 10-KSB for the transition period ending
      June 30, 1995 and incorporated herein by reference)

10.17 Commitment Letter issued by Vermont National Bank, Burlington,
      Vermont, dated September 18, 1995, in connection with a
      commercial mortgage loan and a line of credit loan (filed with
      the Securities and Exchange Commission as exhibit 10.17 to the
      Company's 10-KSB for the transition period ended June 30, 1995
      and incorporated herein by reference)

10.18 Loan Agreement, dated September 26, 1995, between the Company
      and Vermont National Bank regarding $3,500,000 Term Loan and
      $1,000,000 Line of Credit Loan (filed with the Securities and
      Exchange Commission as exhibit 10.18 to the Company's 10-KSB
      for the transition period ended June 30, 1995 and incorporated
      herein by reference)

10.19 Commercial Term Note, dated September 26, 1995, issued in 
      connection with the $3,500,000 Term Loan of Vermont National 
      Bank (filed with the Securities and Exchange Commission as 
      exhibit 10.19 to the Company's  10-KSB for the transition 
      period ended June 30, 1995 and incorporated herein by reference)

10.20 Commercial Time Note, dated September 26, 1995, issued in
      connection with the $1,000,000 Line of Credit Loan of Vermont
      National Bank (filed with the Securities and Exchange Commission 
      as exhibit 10.20 to the Company's 10-KSB for the transition
      period ended June 30, 1995 and incorporated herein by reference)

10.24 Amended 1993 Incentive Stock Option Plan of the Company, amended
      as of November 28, 1995 (filed with the Securities and Exchange
      Commission as exhibit 10.24 to the Company's 10-QSB for the
      quarter ended December 31, 1995 and incorporated herein by
      reference)

10.25 Loan Agreement, dated December 26, 1995, between Green Mountain
      Capital, L.P. and the Company in connection with a $500,000
      Term Loan (filed with the Securities and Exchange Commission as 
      exhibit 10.25 to the Company's 10-QSB for the quarter ended
      December 31, 1995 and incorporated herein by reference)

10.26 Convertible Note, dated December 26, 1995, in the principal
      amount of $200,000, issued in connection with the $500,000 
      Term Loan of Green Mountain Capital (filed with the Securities
      and Exchange Commission as exhibit 10.26 to the Company's 
      10-QSB for the quarter ended December 31, 1995 and incorporated
      herein by reference)

10.27 Stock Purchase Warrant Agreement, dated December 26, 1995, in
      connection with the $500,000 Term Loan of Green Mountain Capital
      (filed with the Securities and Exchange Commission as exhibit 
      10.27 to the Company's 10-QSB for the quarter ended December 31,
      1995 and incorporated herein by reference)

10.28 Employment and Loan Agreements, dated June 30, 1996, between
      the Company and R. Patrick Burns (filed with the Securities and
      Exchange Commission as exhibit 10.28 to the Company's 1996 
      Annual Report on Form 10-KSB (File No. 33-69898) and 
      incorporated herein by reference)

10.29 Employment Agreement, dated July 1, 1996, between the Company
      and Elisabeth B. Robert (filed with the Securities and Exchange
      Commission as exhibit 10.29 to the Company's 1996 Annual Report
      on Form 10-KSB (File No. 33-69898)and incorporated herein by 
      reference)

10.30 Amended 1993 Incentive Stock Option Plan of the Company, amended
      as of November 22, 1996 (filed herein)

10.31 Non-Employee Directors Stock Option Plan adopted by the Company
      on November 22, 1996 (filed herein)

10.32 Employment Agreement, dated as of July 1, 1996, between the
      Company and Spencer C. Putnam (filed herein)

10.33 Convertible Note, dated November 19, 1996, in the principal
      amount of $300,000, issued in connection with the $500,000
      Term Loan of Green Mountain Capital (filed herein)


(6b) Reports

There were  no reports  filed on  Form 8-K  during the  quarter  ended
December 31, 1997.


Signature

In  accordance  with  the  requirements  of  the  Exchange  Act,   the
registrant caused  this report  to  be signed  on  its behalf  by  the
undersigned, thereunto duly authorized.




                                     The Vermont Teddy Bear Co., Inc.

Date: February 12, 1997              /s/Elisabeth B. Robert
                                     --------------------------------
                                     Elisabeth B. Robert,
                                     Chief Financial Officer
<PAGE>
                                                           EXHIBIT 3.4

                         AMENDED BY-LAWS
                               of
                THE VERMONT TEDDY BEAR CO., INC.
                 (as amended November 22, 1996)

                       ARTICLE I - OFFICES

     The principal office of the corporation  shall be in the City  of
Burlington, County of Chittenden, State  of Vermont.  The  corporation
may also have offices at such other places within or without the State
of Vermont  as  the Board  may  from time  to  time determine  or  the
business of the corporation may require.

                     ARTICLE II SHAREHOLDERS

1.   PLACE OF MEETINGS.

     Meetings of  the  shareholders shall  be  held at  the  principal
office of the corporation or at such place within or without the State
of Vermont as the Board shall authorize.

2.   ANNUAL MEETING.

     The annual meeting of the shareholders shall be held each year at
such date, time  and place  as may be  specified by  the Directors  at
which meeting the shareholders shall elect  a Board and transact  such
other business as may properly come before the meeting.

3.   SPECIAL MEETINGS.

     Special meetings of the shareholders may  be called by the  Board
or by  the president  and shall  be  called by  the president  or  the
secretary at the request in writing of  a majority of the Board or  at
the request in writing by shareholders owning a majority in amount  of
the shares  issued and  outstanding.   Such  request shall  state  the
purpose or purposes of the proposed meeting.  Business transacted at a
special meeting  shall  be confined  to  the purposes  stated  in  the
notice.

4.   FIXING RECORD DATE.

     For the  purpose  of  determining the  shareholders  entitled  to
notice of or to vote at any meeting of shareholders or any adjournment
thereof, or to express consent to or dissent from any proposal without
a meeting, or for the purpose of determining shareholders entitled  to
receive payment of any dividend or the allotment of any rights, or for
the purpose of any  other action, the Board  shall fix, in advance,  a
date as the record  date for any  such determination of  shareholders.
Such date shall not be more than  fifty nor less than ten days  before
the date of such meeting, nor more than fifty days prior to any  other
action.   If  no  record date  is  fixed  it shall  be  determined  in
accordance with the provisions of law.

5.   NOTICE OF MEETINGS OF SHAREHOLDERS.

     Written notice of  each meeting of  shareholders shall state  the
purpose or purposes for which the  meeting is called, the place,  date
and hour of  the meeting and  unless it is  the annual meeting,  shall
indicate that it is being issued by or at the direction of the  person
or persons  calling  the  meeting.    Notice  shall  be  given  either
personally or by  mail to each  shareholder entitled to  vote at  such
meeting, not less than ten nor more than fifty days before the date of
the meeting.   If action is  proposed to be  taken that might  entitle
shareholders to payment for their shares,  the notice shall include  a
statement of that purpose and to  that effect.  If mailed, the  notice
is given  when  deposited in  the  United States  mail,  with  postage
thereon prepaid,  directed to  the shareholder  at his  address as  it
appears on the record of shareholders, or, if he shall have filed with
the secretary a written request that notices to him be mailed to  some
other address, then directed to him at such other address.

6.   WAIVERS.

     Notice of meeting need not be given to any shareholder who  signs
a waiver of notice, in person or by proxy, whether before or after the
meeting.  The attendance of any shareholder at a meeting, in person or
by proxy, without protesting  prior to the  conclusion of the  meeting
the lack  of notice  of such  meeting, shall  constitute a  waiver  of
notice by him.

7.   QUORUM OF SHAREHOLDERS.

     Except as  otherwise provided  by law  or in  the Certificate  of
Incorporation or  these By-laws,  the holders  of  a majority  of  the
issued and  outstanding shares  of common  stock of  the  corporation,
present and  voting,  shall  constitute  a  quorum  at  a  meeting  of
shareholders for the transaction  of any business.   When a quorum  is
once present to organize a meeting, it is not broken by the subsequent
withdrawal of any shareholders.  The shareholders present may  adjourn
the meeting despite the absence of a quorum.

8.   PROXIES.

     Every shareholder entitled to vote  at a meeting of  shareholders
or to  express consent  or dissent  without  a meeting  may  authorize
another person or persons to act for him by proxy.

     Every  proxy  must   be  signed   by  the   shareholder  or   his
attorney-in-fact.  No proxy shall be valid after expiration  of eleven
months from the date thereof unless  otherwise provided in the  proxy.
Every proxy  shall be  revocable at  the pleasure  of the  shareholder
executing it, except as otherwise provided by law.

9.   QUALIFICATION OF VOTERS.

     Every shareholder of record shall be entitled at every meeting of
shareholders to one vote for every  share standing in his name on  the
record of shareholders.

10.  VOTE OF SHAREHOLDERS.

     Except as  otherwise provided  by law  or in  the Certificate  of
Incorporation  or  these  By-Laws  and  except  for  the  election  of
directors, at any meeting  duly called and held  at which a quorum  is
present, a majority  of the votes  cast at such  meeting upon a  given
question by the holders of outstanding shares of stock of all  classes
of stock of the Corporation entitled  to vote thereon who are  present
in person or by proxy shall decide such question.  At any meeting duly
called and held  for the election  of directors at  which a quorum  is
present, directors shall be elected by  a plurality of the votes  cast
by the holders (acting as such) of shares of stock of the  Corporation
entitled to elect such directors.

11.  WRITTEN CONSENT OF SHAREHOLDERS.

     Any action  that may  be taken  by vote  may be  taken without  a
meeting on written consent, setting forth the action so taken,  signed
by the holders of all the outstanding shares entitled to vote thereon.

                     ARTICLE III - DIRECTORS

1.   BOARD OF DIRECTORS.

     The business of the corporation shall be managed by its Board  of
Directors, each of whom shall be at least 18 years of age.

2.   NUMBER OF DIRECTORS.

     The number of  directors shall be  nine; provided, however,  that
the number of directors may be increased or decreased by a  resolution
adopted by the vote of a majority of  the entire Board.  A minimum  of
two of the directors shall neither  be an officer nor employee of  the
Corporation and shall have no other relationship with the  Corporation
which, in the opinion of the Board, would interfere with the  exercise
of independent  judgment in  carrying out  the responsibilities  of  a
director.  The  directors shall be  elected by the  holders of  shares
entitled to vote thereon  at the annual  meeting of shareholders,  and
each shall serve (subject  to the provisions  of Article III.5)  until
the next succeeding annual  meeting of shareholders  and until his  or
her respective successor has been elected and qualified.

3.   ELECTION AND TERM OF DIRECTORS.

     At each annual  meeting of shareholders,  the shareholders  shall
elect directors to hold  office until the next  annual meeting.   Each
director shall hold office until the expiration of the term for  which
he is elected and until his successor has been elected and  qualified,
or until his prior resignation or removal.

4.   NEWLY CREATED DIRECTORSHIPS AND VACANCIES.

     Newly created  directorships resulting  from an  increase in  the
number of  directors and  vacancies occurring  in  the Board  for  any
reason except the removal of directors without cause may be filled  by
a vote of a  majority of the directors  then in office, although  less
than a quorum exists, unless otherwise provided in the Certificate  of
Incorporation.   Vacancies  occurring  by reason  of  the  removal  of
directors without cause shall  be filled by  vote of the  shareholders
unless otherwise  provided in  the Certificate  of Incorporation.    A
director elected to  fill a vacancy  caused by  resignation, death  or
removal shall be elected to hold office for the unexpired term of  his
predecessor.

5.   REMOVAL OF DIRECTORS.

     Directors may be  removed or  replaced only  by the  vote of  the
holders of at least  a majority of the  issued and outstanding  common
stock of the corporation.

6.   RESIGNATION.

     A director may resign at any time by giving written notice to the
Board, the  president or  the secretary  of the  corporation.   Unless
otherwise specified in the notice,  the resignation shall take  effect
upon receipt thereof by the Board or such officer, and the  acceptance
of the resignation shall not be necessary to make it effective.

7.   QUORUM OF DIRECTORS.

     A majority of  the Board of  Directors, present in  person or  by
proxy, shall constitute a quorum for the transaction of business or of
any specified item of business.

     At the discretion of the Chairman  or other members of the  Board
of Directors, any director may participate in any meeting of the Board
of  Directors  by   means  of  a   conference  telephone  or   similar
communications equipment such  that all persons  participating in  the
meeting can hear each  other, and participation in  a meeting in  such
manner shall constitute presence in person at such meeting.

8.   ACTION OF THE BOARD.

     Except as  otherwise provided  by law  or in  the Certificate  of
Incorporation or by these By-laws, action of the Board of Directors of
any meeting shall require the affirmative vote of a majority of all of
the Directors, not simply a majority of those present at the  meeting.
Additionally, any action  consented to in  writing by  each and  every
director shall be as  valid as if the  Board of Directors had  adopted
such action  at a  duly held  meeting thereof,  provided such  written
consent is inserted in the minute book of the corporation.

9.   PLACE AND TIME OF BOARD MEETINGS.

     The Board may hold its meetings at the office of the  corporation
or at  such  other places,  either  within  or without  the  State  of
Vermont, as it may from time to time determine.

10.  ANNUAL MEETING.

     A regular annual meeting of the  Board shall be held  immediately
following the  annual meeting  of shareholders  at the  place of  such
annual meeting of shareholders.

11.  NOTICE OF MEETINGS OF THE BOARD, ADJOURNMENT.

     (a)  Regular meetings of the Board may be held without notice  at
such time and place  as the Board shall  from time to time  determine.
Special meetings may be called by the Chairman or by the secretary  on
written request of two directors.   Notice of special meetings of  the
directors shall be given in writing to each director either personally
or by mail or facsimile transmission at least 3 days in advance of the
meeting, and  shall  include  a written  agenda  of  the  meeting.  No
business shall be conducted at a  special meeting except as set  forth
in the agenda.  Notice of a meeting need not be given to any  director
who submits a waiver of notice whether before or after the meeting  or
who attends the  meeting without protesting  prior thereto  or at  its
commencement, the lack of notice to him.

     (b)  A majority of the directors present, whether or not a quorum
is present, may adjourn any meeting to another time and place.  Notice
of the adjournment shall be given all directors who were absent at the
time of the adjournment and, unless such time and place are  announced
at the meeting, to the other directors.

12.  CHAIRMAN.

     At all meetings of the Board  the Chairman, or in his absence,  a
chairman chosen by the Board shall preside.

13.  EXECUTIVE AND OTHER COMMITTEES.

     a.   The Board  of  Directors  shall  designate  and  appoint  an
executive committee, consisting of  the President of the  Corporation,
the Chairman  of the  Board, and  one  of the  other directors.    The
executive committee shall  have and may  exercise such  powers of  the
Board of Directors in  the management of the  business and affairs  of
the Corporation as  the Board may  from time to  time confer upon  the
executive committee.    This  committee shall  constitute  a  standing
committee of  the  Corporation, and  a  majority of  its  members  may
determine its action and fix the time and place of its meetings unless
the Board of Directors shall otherwise provide.

     b.   The Board of Directors shall designate and appoint an  audit
committee consisting of three directors.  The Chief Executive  Officer
and two  additional members  who shall  be directors  who are  neither
officers nor employees of the Corporation and are free from all  other
relationships that, in the  opinion of the  Board of Directors,  would
interfere with  their exercise  of independent  judgment as  committee
members.  It shall be the duty of the audit committee to act on behalf
of  the  Board  in  meeting  and  reviewing  with  the   Corporation's
independent  auditors,  internal  auditor  and  appropriate  corporate
officers  matters  relating  to  corporate  financial  reporting   and
accounting procedures and policies, adequacy of financial,  accounting
and operating controls and the scope  of the respective audits of  the
independent auditors and  the internal auditor.   The committee  shall
review the results  of such audits  with the  respective auditors  and
shall promptly  report  thereon  to  the  Board  of  Directors.    The
committee shall additionally submit  to the Board any  recommendations
it may  have  from  time  to time  with  respect  to  the  independent
auditors, financial reporting  and accounting  practices and  policies
and financial, accounting, and operation controls and safeguards.

     c.   The Board of Directors may also, by resolution adopted by  a
majority of the entire Board, designate from among its members one  or
more other committees, each consisting of three or more directors, and
each of which, to the extent  provided in such resolution, shall  have
all the authority of the Board except as otherwise provided by law  or
in the  Certificate  of  Incorporation or  these  By-Laws.    No  such
committee shall have authority as to any of the following matters:


     (a)  the submission to shareholders of any action as to
          which shareholders' authorization  or approval  is
          required by law, the Certificate of Incorporation,
          or these By-Laws;

     (b)  the filling of vacancies in the Board of Directors
          or in any committee;

     (c)  the fixing of  compensation of  the directors  for
          serving on the Board or on any committee;

     (d)  the amendment or repeal  of these By-Laws, or  the
          adoption of new By-Laws; or

     (e)  the amendment or repeal  of any resolution of  the
          Board of Directors which by its terms shall not be
          so amendable or repealable.

     The Board  may  designate  one or  more  directors  as  alternate
members of any such  committee, who may replace  any absent member  or
members at any meeting of such committee.

     Each such  committee  shall  serve at  the  pleasure  of  and  be
responsible to the Board.  It  shall keep minutes of its meetings  and
report the same to the Board.

14.  COMPENSATION.

     Directors shall be entitled  to compensation for their  services,
as approved by the Company's Shareholders, including, but not  limited
to, a fixed sum and expenses for actual attendance at each regular  or
special meeting  of  the  Board  or  any  committee  meeting  thereof.
Nothing herein contained shall be  construed to preclude any  director
from serving  the  corporation in  any  other capacity  and  receiving
compensation therefor.

                      ARTICLE IV - OFFICERS

1.   OFFICES, ELECTION, TERM.

     (a)   Unless otherwise  provided for  in the  Certificate of  In-
corporation, the Board may elect or  appoint a president, one or  more
vice-presidents, a secretary and a treasurer, and such other  officers
as it may determine, who shall have such duties, powers and  functions
as hereinafter provided.

     (b)  All officers  shall be elected or  appointed to hold  office
until the  meeting  of  the Board  following  the  annual  meeting  of
shareholders.

     (c)  Each officer shall hold office for the term for which he  is
elected or  appointed and  until his  successor  has been  elected  or
appointed and qualified.

2.   REMOVAL, RESIGNATION, SALARY, ETC.

     (a)  Any officer elected or appointed by the Board may be removed
by the Board without cause.

     (b)  In  the event  of the death,  resignation or  removal of  an
officer, the Board in its discretion may elect or appoint a  successor
to fill the unexpired term.

     (c)  Any  two or more  offices may be  held by  the same  person,
except the offices of president and secretary.  When all of the issued
and outstanding stock of the corporation is owned by one person,  such
person may hold all or any combination of offices.

     (d)  The salaries of all officers shall be fixed by the Board.

     (e)  The directors may require  any officer to give security  for
the faithful performance of his duties.

3.   PRESIDENT.

     The president  shall  be  the  chief  executive  officer  of  the
corporation; he shall preside at all meetings of the shareholders:  he
shall have the management of the business of the corporation and shall
see that all  orders and  resolutions of  the Board  are carried  into
effect.

4.   VICE-PRESIDENTS.

     During  the  absence   or  disability  of   the  president,   the
vice-president,  or  if  there  are  more  than  one,  the   executive
vice-president, shall have all the powers and functions of the  presi-
dent.   Each vice-president  shall perform  such other  duties as  the
Board shall prescribe.

5.   SECRETARY.

     The secretary shall:

     (a)  attend all meetings of the Board and of the shareholders;

     (b)  record all votes and minutes of all proceedings in a book to
be kept for that purpose;

     (c)  give  or  cause to  be  given  notice of  all  meetings  of
shareholders and of special meetings of the Board;

     (d)  keep in safe custody  the seal of the corporation and  affix
it to any instrument when authorized by the Board;

     (e)  when required, prepare or cause to be prepared and available
at each meeting of shareholders a certified list in alphabetical order
of the names of shareholders entitled to vote thereat, indicating  the
number of shares of each respective class held by each;

     (f)  keep  all the documents  and records of  the corporation  as
required by law or otherwise in a proper and safe manner;

     (g)  perform such other duties as may be prescribed by the Board.

6.   ASSISTANT-SECRETARIES.

     During  the  absence   or  disability  of   the  secretary,   the
assistant-secretary, or  if  there  are more  than  one,  the  one  so
designated by the secretary or by the Board, shall have all the powers
and functions of the secretary.

7.   TREASURER.

     The treasurer shall:

     (a)  have the custody of the corporate funds and securities;

     (b)  keep  full  and accurate  accounts  of  receipts  and  dis-
bursements in the corporate books;

     (c)  deposit all money and other valuables in the name and to the
credit of the corporation in such depositories as may be designated by
the Board;

     (d)  disburse the funds of  the corporation as may be ordered  or
authorized  by  the  Board  and  preserve  proper  vouchers  for  such
disbursements;

     (e)  render to  the Chairman,  the president  and Board  at  the
regular meetings of the Board, or whenever they require it, an account
of all his transactions as treasurer and of the financial condition of
the corporation;

     (f)  render a full financial report at the annual meeting of  the
shareholders if so requested;

     (g)  be  furnished by all  corporate officers and  agents at  his
request, with such reports and statements as he may require as to  all
financial transactions of the corporation;

     (h)  perform such  other duties  as are  given to  him by  these
By-Laws or as from time to time are assigned to him by the Board,  the
Chairman or the president.

8.   ASSISTANT-TREASURER.

     During  the  absence   or  disability  of   the  treasurer,   the
assistant-treasurer, or  if  there  are more  than  one,  the  one  so
designated by the secretary or by the Board, shall have all the powers
and functions of the treasurer.

9.   SURETIES AND BONDS.

     In case the Board shall so  require, any officer or agent of  the
corporation shall execute to  the corporation a bond  in such sum  and
with such surety or sureties as the Board may direct, conditioned upon
the  faithful  performance  of  his  duties  to  the  corporation  and
including responsibility for negligence and for the accounting for all
property, funds or securities of the  corporation which may come  into
his hands.

               ARTICLE V - CERTIFICATES FOR SHARES

1.   CERTIFICATES.

     The shares  of  the  corporation shall  be  represented  by  cer-
tificates.  They  shall be numbered  and entered in  the books of  the
corporation as they are issued.  They shall exhibit the holder's  name
and the number of  shares and shall  be signed by  the president or  a
vice-president and the treasurer or the  secretary and shall bear  the
corporate seal.

2.   LOST OR DESTROYED CERTIFICATES.

     The Board  may direct  a new  certificate or  certificates to  be
issued in place of any certificate or certificates theretofore  issued
by the corporation, alleged to have  been lost or destroyed, upon  the
making of  an  affidavit of  that  fact  by the  person  claiming  the
certificate to be lost or destroyed.  When authorizing such issue of a
new certificate or certificates, the Board may, in its discretion  and
as a condition precedent to the issuance thereof, require the owner of
such lost  or  destroyed certificate  or  certificates, or  his  legal
representative, to  advertise the  same in  such  manner as  it  shall
require and/or give the corporation a  bond in such sum and with  such
surety or sureties  as it may  direct as indemnity  against any  claim
that  may  be  made  against  the  corporation  with  respect  to  the
certificate alleged to have been lost of destroyed.

3.   TRANSFER OF SHARES.

     (a)  Shares  of  capital   stock  of  the   Corporation  may   be
transferred on the  books for the  Corporation only by  the holder  of
such shares or by his duly authorized attorney, upon the surrender  to
the Corporation or its transfer agent of the certificate  representing
such stock properly endorsed.

     (b)  Upon surrender to the  corporation or the transfer agent  of
the  corporation  of  a  certificate  for  shares  duly  endorsed   or
accompanied by proper evidence of succession, assignment or  authority
to transfer, it shall be  the duty of the  corporation to issue a  new
certificate to  the  person  entitled  thereto,  and  cancel  the  old
certificate; every such transfer shall be entered on the transfer book
of the corporation which  shall be kept at  its principal office.   No
transfer shall  be made  within ten  days  next preceding  the  annual
meeting of shareholders.

     (c)  The  corporation shall be  entitled to treat  the holder  of
record of any share  as the holder in  fact thereof and,  accordingly,
shall not be  bound to recognize  any equitable or  other claim to  or
interest in such share on the part of any other person whether or  not
it shall have  express or other  notice thereof,  except as  expressly
provided by the laws of New York.

4.   CLOSING TRANSFER BOOKS.

     The Board shall have the power to close the share transfer  books
of the corporation for a period of  not more than ten days during  the
thirty-day period immediately preceding (1) any shareholders' meeting,
or (2) any date fixed for the payment of a dividend or any other  form
of distribution, and only those shareholders of record at the time the
transfer books are closed, shall be recognized as such for the purpose
of (i) receiving notice of or voting at such meeting, or (ii) allowing
them to take appropriate  action, or (iii)  entitling them to  receive
any dividend or other form of distribution.

                     ARTICLE VI - DIVIDENDS

     Subject to the provisions of the Certificate of Incorporation and
to  applicable  law,  dividends  on  the  outstanding  shares  of  the
corporation may be declared in such amounts and at such time or  times
as the Board may determine.  Before payment of any dividend, there may
be set aside out of the  net profits of the corporation available  for
dividends such sum  or sums  as the  Board from  time to  time in  its
absolute  discretion  deems   proper  as  a   reserve  fund  to   meet
contingencies, or  for  equalizing  dividends,  or  for  repairing  or
maintaining any property of the corporation, or for such other purpose
as  the  Board  shall  think  conducive   to  the  interests  of   the
corporation, and the Board may modify or abolish any such reserve.

                  ARTICLE VII - CORPORATE SEAL

     The seal of the  corporation shall be circular  in form and  bear
the name of  the corporation,  the year  of its  organization and  the
words "Corporate Seal, New York."  The seal may be used by causing  it
to be impressed directly on the instrument or writing to be sealed, or
upon adhesive substance affixed thereto.  The seal on the certificates
for shares or on any corporate obligation for the payment of money may
be a facsimile, engraved or printed.

             ARTICLE VIII - EXECUTION OF INSTRUMENTS

     All corporate  instruments  and  documents  shall  be  signed  or
counter-signed, executed, verified or acknowledged by such officer  of
officers or other person or persons as the Board may from time to time
designate.

                    ARTICLE IX - FISCAL YEAR

     The fiscal year shall begin the first day of July in each year.

     ARTICLE X - REFERENCES TO CERTIFICATE OF INCORPORATION

     Reference to the  Certificate of Incorporation  in these  By-Laws
shall  include  all  amendments  thereto  or  changes  thereof  unless
specifically excepted.

                  ARTICLE XI - INDEMNIFICATION

     Except to  the  extent  expressly  prohibited  by  the  New  York
Business Corporation Law,  the Corporation may  indemnify each  person
made or threatened  to be made  a party to  any action or  proceeding,
whether civil or criminal, by reason  of the fact that such person  or
such person's testator  or intestate is  or was  a director,  officer,
incorporator, employee  or  agent of  the  Corporation, or  serves  or
served at  the  request of  the  Corporation, any  other  corporation,
partnership, joint  venture, trust,  employee  benefit plan  or  other
enterprise in  any  capacity,  against  judgments,  fines,  penalties,
amounts  paid  in  settlement   and  reasonable  expenses,   including
attorneys'  fees,  incurred   in  connection  with   such  action   or
proceeding, or any  appeal therein;  provided, however,  that no  such
indemnification  shall  be   made  if  a   judgment  or  other   final
adjudication adverse to such person establishes  that his or her  acts
were committed  in  bad  faith  or  were  the  result  of  active  and
deliberate dishonesty  and were  material to  the cause  of action  so
adjudicated, or that he or she  personally gained in fact a  financial
profit or other advantage to which he or she was not legally entitled,
and provided further  that no such  indemnification shall be  required
with respect to any settlement or other non-adjudicated disposition of
any threatened or pending action or proceeding unless the  Corporation
has given its prior consent to such settlement or other disposition.

     The Corporation shall advance or promptly reimburse upon  request
any person  entitled to  indemnification hereunder  for all  expenses,
including attorneys' fees, reasonably incurred in defending any action
or proceeding in advance of the final disposition thereof upon receipt
of an undertaking by or on behalf of such person to repay such  amount
if  such  person   is  ultimately  found   not  to   be  entitled   to
indemnification or, where  indemnification is granted,  to the  extent
the expenses so advanced or reimbursed exceed the amount to which such
person  is  entitled;  provided,  however,  that  such  person   shall
cooperate in  good faith  with any  request  by the  Corporation  that
common counsel be utilized by the  parties to an action or  proceeding
who are similarly situated unless to do so would be inappropriate  due
to actual  or  potential differing  interests  between or  among  such
parties.

     Nothing herein shall  limit or affect  any right  of any  person,
otherwise than hereunder,  to indemnification  or expenses,  including
attorneys' fees, under any  statute, rule, regulation, certificate  of
incorporation, by-law, insurance policy, contract or otherwise.

     Anything in  these By-Laws  to the  contrary notwithstanding,  no
elimination of this By-Law, and no amendment of this By-Law  adversely
affecting the right of any person to indemnification or advancement of
expenses hereunder shall  be effective  until the  60th day  following
notice to  such  person of  such  action,  and no  elimination  of  or
amendment to this By-Law shall deprive any person of his or her rights
hereunder arising  out  of  alleged or  actual  occurrences,  acts  or
failures to act prior to such 60th day.

     The Corporation shall not, except by elimination or amendment  of
this By-law in a manner consistent with the preceding paragraph,  take
any corporate action or enter into  any agreement which prohibits,  or
otherwise limits  the  rights of  any  person to,  indemnification  in
accordance with the provisions of this By-Law.  The indemnification of
any person provided by  this By-Law shall  continue after such  person
has ceased to be a director, officer, incorporator, employee or  agent
of the Corporation  and shall inure  to the benefit  of such  person's
heirs, executors, administrators and legal representatives.

     The Corporation is authorized to  enter into agreements with  any
of  its  directors,  officers,  incorporators,  employees  or   agents
extending rights  to indemnification  and advancement  of expenses  to
such person to the fullest extent permitted by applicable law, but the
failure to enter into any such agreement shall not affect or limit the
rights of  such person  pursuant to  this By-Law,  it being  expressly
recognized  hereby  that   all  directors,  officers,   incorporators,
employees and agents of the Corporation, by serving as such after  the
adoption  hereof,  are  acting  in   reliance  hereon  and  that   the
Corporation is estopped to contend otherwise.

     In case any provision in this  By-Law shall be determined at  any
time to be unenforceable  in any respect,  the other provisions  shall
not in  any way  be affected  or impaired  thereby, and  the  affected
provision shall  be  given the  fullest  possible enforcement  in  the
circumstances, it being  the intention  of the  Corporation to  afford
indemnification  and  advancement  of   expenses  to  its   directors,
officers, incorporators, employees or agents acting in such capacities
or in the  other capacities mentioned  herein, to  the fullest  extent
permitted by law.

     For purposes of this By-Law, the  Corporation shall be deemed  to
have requested a person  to serve an employee  benefit plan where  the
performance by such  person of his  or her duties  to the  Corporation
also imposes duties on, or otherwise involves services by, such person
to the plan or participants or  beneficiaries of the plan, and  excise
taxes assessed on a  person with respect to  an employee benefit  plan
pursuant to applicable law shall be considered indemnifiable expenses.
For purposes of this By-Law, the term "Corporation" shall include  any
legal successor to  the Corporation, including  any corporation  which
acquires all or substantially all of the assets of the Corporation  in
one or more transactions.

     A person  who  has  been wholly  successful,  on  the  merits  or
otherwise, in the defense of a civil or criminal action or  proceeding
of the character described in the first paragraph of this By-Law shall
be entitled  to  indemnification  as  authorized  in  such  paragraph.
Except as provided in the preceding  sentence and unless ordered by  a
court, any  indemnification under  this By-Law  shall be  made by  the
Corporation if, and only if, authorized in the specific case:

          1.   By the  Board  of  Directors acting  by  a  quorum
     consisting of directors who are  not parties to such  action
     or proceeding upon a finding  that the director, officer  or
     employee has met the  standard of conduct  set forth in  the
     first paragraph of this By-Law, or,

          2.   If such a  quorum is  not obtainable  or, even  if
     obtainable, a quorum of disinterested directors so directs:

               a.   By the Board of Directors upon the opinion in
          writing   of    independent    legal    counsel    that
          indemnification is proper in the circumstances  because
          the  standard  of  conduct  set  forth  in  the   first
          paragraph of this By-Law has been met by such director,
          officer or employee, or

               b.   By the shareholders upon  a finding that  the
          director, officer or  employee has  met the  applicable
          standard of conduct set forth in such paragraph.

     If any action  with respect to  indemnification of directors  and
officers is taken by way of amendment of these By-Laws, resolution  of
directors or by agreement, then the Corporation shall, not later  than
the next annual meeting of shareholders,  unless such meeting is  held
within three months from the date  of such action, and, in any  event,
within fifteen  months from  the  date of  such  action, mail  to  its
shareholders of  recorded  at the  time  entitled   to  vote  for  the
election of directors a statement specifying the action taken.

                    ARTICLE VIII - AMENDMENTS

     The holders  of shares  entitled  at the  time  to vote  for  the
election of directors shall have power to adopt, amend, or repeal  the
By-Laws of the Corporation by vote of not less than a majority of such
shares, and the Board of Directors by vote of not less than a majority
of the entire Board shall have power equal in all respects to that  of
the shareholders  to adopt,  amend or  repeal the  By-Laws;  provided,
however, that  any By-Law  adopted  by the  Board  may be  amended  or
repealed by vote of the holders  of a majority of the shares  entitled
at the time to vote for the election of directors.

     If any By-Law  regulating an impending  election of directors  is
adopted, amended or repealed by the Board of Directors, there shall be
set forth in the  notice of the next  meeting of shareholders for  the
election of directors  the By-Law or  By-Laws so  adopted, amended  or
repealed, together with a concise statement of the changes made.

<PAGE>
                                                         EXHIBIT 10.30

                   THE VERMONT TEDDY BEAR CO., INC.
                     INCENTIVE STOCK OPTION PLAN
                    (as amended November 22, 1996)


     1.   PURPOSE.  The purpose  of the Plan  is to provide  Employees
with a proprietary  interest in the  Company through  the granting  of
options.

     2.   ADMINISTRATION.  The Plan will be administered by the Option
Committee of the  Board of  Directors of  the Company  which shall  be
comprised of independent, outside directors.

     3.   PARTICIPANTS.  The  Board of Directors  shall, from time  to
time,  select  the  particular  Employees  of  the  Company  and   its
Subsidiaries to whom  options are to  be granted, and  who will,  upon
such grant, become participants in the Plan.

     4.   STOCK OWNERSHIP LIMITATION.  No option may be granted to  an
Employee who owns more than 10% of the voting power of all classes  of
stock of the Company or its  Parent or Subsidiaries.  This  limitation
will not apply (a)  to any Non-Qualified Option  or (b) if the  option
price is at least 110% of  the fair market value  of the stock at  the
time the option is granted and the option is not exercisable more than
five years from the date it is granted.

     5.   SHARES SUBJECT TO  PLAN.  The  Board may  not grant  options
under the Plan for more than  2,000,000 shares of Common Stock of  the
Company, but  this  number  may be  adjusted  to  reflect,  if  deemed
appropriate by  the  Board, any  stock  dividend, stock  split,  share
combination, recapitalization  or  the like,  of  or by  the  Company.
Shares to  be optioned  and sold  may be  made available  from  either
authorized but  unissued Common  Stock or  Common  Stock held  by  the
Company in its treasury.  Shares  that by reason of the expiration  of
an option or otherwise are no  longer subject to purchase pursuant  to
an option granted under the Plan may be re-offered under the Plan.

     6.   LIMITATION ON  AMOUNT.    The aggregate  fair  market  value
(determined at the time of grant) of the shares of Common Stock  which
any Employee is  first eligible to  purchase in any  calendar year  by
exercise of incentive  stock options  (within the  meaning of  Section
422A of the  Internal Revenue Code)  granted under this  Plan and  all
incentive  stock  option  plans  of  the  Company  or  its  Parent  or
Subsidiaries shall not exceed  $100,000.  For  this purpose, the  fair
market value  (determined at  the respective  date  of grant  of  each
option) of the  stock purchasable by  exercise of  an incentive  stock
option (or  an  installment  thereof) shall  be  counted  against  the
$100,000 annual limitation for an Employee only for the calendar  year
such stock is first purchasable under the terms of the Option.

     7.   ALLOTMENT OF SHARES.  The  Board shall determine the  number
of shares of Common Stock to be offered from time to time by grant  of
options to members  of management  of the Company.   The  grant of  an
option to  an Employee  shall  not be  deemed  either to  entitle  the
Employee to, or to disqualify the Employee from, participation in  any
other grant of options under the Plan.

     8.   GRANT  OF  OPTIONS.    The  Board  is  authorized  to  grant
Incentive Options  and  Non-Qualified Options  under  the Plan.    All
options under the Plan shall  be granted by the  Board.  The grant  of
options shall be evidenced by stock option agreements containing  such
terms  and  provisions  as  are  approved   by  the  Board,  but   not
inconsistent with the Plan, including provisions that may be necessary
to assure  that the  option is  an incentive  stock option  under  the
Internal Revenue  Code.   The  Company  sh all  execute  stock  option
agreements upon  instruments  from  the Board.    The  Plan  shall  be
submitted to the Company's stockholders for  approval.  The Board  may
grant options  under  the  Plan  prior  to  the  time  of  stockholder
approval, which options will be effective when granted, but if for any
reason the stockholders of the Company  do not approve the Plan  prior
to one year from the date  of adoption of the  Plan by the Board,  all
options granted under the  Plan will be terminated  and of no  effect,
and no option  may be  exercised in  whole or  in part  prior to  such
stockholder approval.

     9.   OPTION PRICE.  The option price  shall be determined by  the
Board on the  date of grant.   The Board  shall set  forth the  option
price determination  in its  minutes, using  any reasonable  valuation
method.   The  Board  may grant  non-qualified  stock  options  at  an
exercise price less than the fair market value of the Common Stock  on
the date of grant.

     10.  OPTION PERIOD.  The Option Period will begin on the date the
option is granted,  which will be  the date the  Board authorizes  the
option unless  the  Board specifies  a  later  date.   No  option  may
terminate later than  10 years from  the date the  option is  granted.
The Board may provide for the exercise of options in installments  and
upon such terms, conditions and restrictions as it may determine.  The
Board may  provide  for termination  of  the  option in  the  case  of
termination of employment or any other reason.

     11.  RIGHTS IN EVENT OF  DEATH OR DISABILITY.   If a  participant
dies or becomes disabled  (within the meaning  of Section 22(e)(3)  of
the Internal Revenue  Code) while in  the employ of  the Company,  but
prior to termination of his right to exercise an option in  accordance
with the  provisions  of his  stock  option agreement  without  having
totally exercised the option, the option agreement may provide that it
may be exercised, to  the extent of the  shares with respect to  which
the option could have been exercised by the participant on the date of
the participant's death or disability, by (i) the participant's estate
or by the  person who  acquired the right  to exercise  the option  by
bequest or inheritance or by reason of the death of the participant in
the event of the participant's death,  or (ii) the participant or  his
personal representative in the event of the participant's  disability,
provided the option is exercised prior  to the date of its  expiration
or not more than one year from the date of the participant's death  or
disability, whichever  occurs first.   The  date  of disability  of  a
participant shall be determined by the Company.

     12.  PAYMENT.  Full payment for shares purchased upon  exercising
an option shall be made in cash or  by check at the time of  exercise,
or on  such other  terms as  are set  forth in  the applicable  option
agreement.  No shares may be issued until full payment of the purchase
price therefor has been made, and a participant will have none of  the
rights of a stockholder until shares are issued to him.

     13.  EXERCISE OF OPTION. Options granted  under the  Plan may  be
exercised during the Option Period, at such times, in such amounts, in
accordance with such terms and subject to such restrictions as are set
forth in the applicable stock option  agreements.  In no event may  an
option be exercised or shares be  issued pursuant to an option if  any
requisite action, approval or consent of any governmental authority of
any kind having jurisdiction  over the exercise  of options shall  not
have been taken or secured.

     14.  CAPITAL ADJUSTMENTS  AND  REORGANIZATIONS.   The  number  of
shares of  Common Stock  covered by  each outstanding  option  granted
under the Plan  and the option  price may be  adjusted to reflect,  as
deemed appropriate  by the  Board, any  stock dividend,  stock  split,
share  combination,  exchange  of  shares,  recapitalization,  merger,
consolidation, separation, reorganization, liquidation or the like, of
or by the Company.

     15.  NON-ASSIGNABILITY.  Options may  not  be  transferred  other
than by will or  by the laws  of descent and  distribution.  During  a
participant's lifetime,  options  granted  to  a  participant  may  be
exercised only by the participant.

     16.  INTERPRETATION.   The Board  shall  interpret the  Plan  and
shall prescribe  such rules  and regulations  in connection  with  the
operation of  the  Plan as  it  determines  to be  advisable  for  the
administration of the Plan.  The Board may rescind and amend its rules
and regulations.

     17.  AMENDMENT OR  DISCONTINUANCE. The  Plan  may be  amended  or
discontinued by the Board without the approval of the stockholders  of
the Company,  except  that any  amendment  that would  (a)  materially
increase the benefits  accruing to  participants under  the Plan,  (b)
materially increase the number of securities that may be issued  under
the Plan, or (c) materially modify the requirements of eligibility for
participation in the Plan must be approved by the stockholders of  the
Company.

     18.  EFFECT OF PLAN.   Neither the adoption of  the Plan nor  any
action of the Board  shall be deemed to  give any officer or  Employee
any right to  be granted  an option to  purchase Common  Stock of  the
Company or any other  rights except as may  be evidenced by the  stock
option agreement, or  any amendment  thereto, duly  authorized by  the
Board and  executed on  behalf of  the Company  and then  only to  the
extent and on the terms and conditions expressly set forth therein.

     19.  TERM.  Unless sooner terminated by action of the Board,  the
Plan will terminate on the date ten years after the date hereof.   The
Board may  not grant  options  under the  Plan  after that  date,  but
options granted  before that  date will  continue to  be effective  in
accordance with their terms.

     20.  DEFINITIONS.   For  the purpose  of  this Plan,  unless  the
context  requires  otherwise,  the  following  terms  shall  have  the
meanings indicated:

          (a)  "Plan"  means  this  Incentive  Stock  Option  Plan  as
amended from time to time.

          (b)  "Board" means the Board of Directors of the Company.

          (c)  "Common Stock"    means  the  Common  Stock  which  the
Company is  currently authorized  to issue  or may  in the  future  be
authorized to issue  (as long  as the  common stock  varies from  that
currently authorized, if at all, only in amount of par value).

          (d)  "Subsidiary" means any corporation in an unbroken chain
of corporations beginning  with the  Company if,  at the  time of  the
granting of the option, each of  the corporations other than the  last
corporation in the unbroken chain owns stock possessing 50% or more of
the total combined voting power of all classes of stock in one of  the
other corporations in  the chain, and  "Subsidiaries" means more  than
one of any such corporations.

          (e)  "Parent" means any corporation in an unbroken chain  of
corporations ending with the  Company if, at the  time of granting  of
the option, each of the corporations other than the Company owns stock
possessing 50%  or more  of the  total combined  voting power  of  all
classes of stock in one of the other corporations in the chain.

          (f)  "Option Period" means the period during which an option
may be exercised.

          (g)  "Incentive Option" means  an option  granted under  the
Plan which  meets the  requirements of  Section 422A  of the  Internal
Revenue Code.

          (h)  "Non-qualified Option"  means an  option granted  under
the Plan which is not intended to be an Incentive Option.

          (i)  "Employee" means any full-time employee of the Company.

<PAGE>

                                                         EXHIBIT 10.31

                THE VERMONT TEDDY BEAR CO., INC.

         1996 NON-EMPLOYEE DIRECTORS' STOCK OPTION PLAN


     The purposes  of the  1996 Non-employee  Directors' Stock  Option
Plan (the "Plan")  are to  further align  the non-employee  directors'
interests with those  of the  shareholders, to  provide an  additional
inducement for  such directors  to remain  with  the Company,  and  to
provide a means by which the Company may attract qualified persons  to
serve as directors of the Company.


                            SECTION 1
                         ADMINISTRATION

     The Plan shall be administered  by a committee (the  "Committee")
to consist of not less than two of the Company's directors who are not
eligible to participate  in the  Plan.   A majority  of the  Committee
shall constitute  a  quorum at  every  meeting  and the  acts  of  the
majority of the members at any  meeting at which a quorum is  present,
or acts approved in writing by all the members of the Committee, shall
be the acts of the Committee.  The Committee shall interpret the  Plan
and prescribe  such rules,  regulations and  procedures in  connection
with the operations of the Plan as it shall be deemed to be  necessary
and advisable for the administration of  the Plan consistent with  the
purposes of the Plan.  All questions of interpretation and application
of the Plan, or as to stock  options granted under the Plan, shall  be
subject to the determination  of the Committee,  which shall be  final
and binding.

     Notwithstanding the above, the selection of the Directors to whom
stock options are to be granted, the timing of such grants, the number
of shares subject to the stock option, the exercise price of any stock
option, the periods during which any stock option may be exercised and
the term of any stock option shall be as hereinafter provided and  the
Committee shall have no discretion as to such matters.


                            SECTION 2
                 SHARES AVAILABLE UNDER THE PLAN

     The aggregate number  of shares  which may  be issued  and as  to
which grants of stock  options may be made  under the plan is  400,000
shares of the Company's Common Stock,  par value $.05 per share,  (the
"Common Stock"), but this number of shares may be adjusted to reflect,
if deemed appropriate by the Committee, any stock dividend, any  stock
split, share combination, recapitalization or the  like, of or by  the
Company.  Shares to  be optioned and sold  may be made available  from
either authorized but unissued  Common Stock or  Common Stock held  by
the Company in its treasury.  Shares that by reason of the  expiration
of an option or otherwise are  no longer subject to purchase  pursuant
to an option granted under the Plan may be re-offered under the Plan.


                            SECTION 3
                      ELIGIBLE PARTICIPANTS

     Each person who is a member  of the Company's Board of  Directors
and who is not, at the  time of grant, an  employee of the Company  or
any of its  subsidiaries (a "Participant")  shall automatically be  an
eligible participant under the Plan.


                            SECTION 4
                     GRANT OF STOCK OPTIONS

     a.   Annual Retainer.  On the third day following the day of  the
Company's Annual  Meeting  of  Stockholders,  each  Participant  shall
automatically and without further action by the Board or the Committee
be granted a "non-qualified stock option" (i.e., a stock option  which
does not qualify  under Sections 422  or 423 of  the Internal  Revenue
Code of 1986,  as amended (the  "Code")) to purchase  2,000 shares  of
common stock, subject to adjustment as set forth in Section 6.  If the
number of  shares then  remaining available  for  the grant  of  stock
options under the Plan  is not sufficient for  each Participant to  be
granted an  option for  2,000 shares  (or the  number of  adjusted  or
substituted shares pursuant to Section 6), then each such  Participant
shall be granted an option for a  number of whole shares equal to  the
number of shares  then remaining available  divided by  the number  of
such Participants, disregarding any fractions of a share.

     b.   Regular and Special Meetings of the Board of Directors.   On
the third business  day following the  day of  each regular  quarterly
meeting or  special meeting  of  the Board  of  Directors at  which  a
Participant is present  in person  or by  telephone, such  Participant
shall automatically and  without further action  by the  Board or  the
Committee be granted a "non-qualified stock option" to purchase  1,500
shares of Common Stock, subject to adjustment as set forth in  Section
6.  Additionally, on the third business day following the day of  each
regular quarterly meeting of  the Board of  Directors the Chairman  of
the Company's Board of Directors (the "Chairman") shall  automatically
and without further action by the Board or the Committee be granted an
additional "non-qualified stock  option" to purchase  2,000 shares  of
Common Stock, subject to adjustment as set forth in Section 6.  If the
number of  shares then  remaining available  for  the grant  of  stock
options under the Plan  is not sufficient for  each Participant to  be
granted an option for 1,500 shares  and the Chairman to be granted  an
option for  2,000 shares  (or the  number of  adjusted or  substituted
shares pursuant  to Section  6) then  each  such Participant  and  the
Chairman shall be granted an option for a number of whole shares equal
to the number of shares then remaining available divided by the number
of such Participants plus the Chairman, disregarding any fractions  of
a share.

     c.   Committee Meetings.  On the third business day following the
day of  each  regular quarterly  meeting  or special  meeting  of  any
committee of the Board of Directors on which a Participant serves  and
at which such Participant is present  in person or by telephone,  such
Participant shall  automatically and  without  further action  by  the
Board or the Committee  be granted a  "non-qualified stock option"  to
purchase 1,000 shares of  Common Stock, subject  to adjustment as  set
forth in Section 6.  If the number of shares then remaining  available
for the grant of  stock options under the  Plan is not sufficient  for
each such Participant to be granted an option for 1,000 shares (or the
number of adjusted or substituted shares  pursuant to Section 6)  then
each participant shall  be granted  an option  for a  number of  whole
shares equal to the number of shares then remaining available  divided
by the number of  such Participants, disregarding  any fractions of  a
share.

     d.   Special Assignments.   In  the  event that  any  Participant
shall be  engaged  by the  Company  or the  Board  of Directors  in  a
consulting or similar  capacity to provide  services above and  beyond
the duties of the  Participant as a Board  or Committee member,  then,
upon approval by a majority of the other members of the full Board  of
Directors, such Participant  shall be granted  a "non-qualified  stock
option" as of the "date of completion" of the service to purchase  the
number of shares equal to the "value of the service" provided by  such
Participant divided by the fair market  value per share of the  Common
Stock as of the "date of  completion."  For purposes of this  section,
the "date of  completion" shall be  the date on  which the service  is
completed, as determined  by a majority  of the other  members of  the
full Board, and the "value of the service" shall be the cash value  of
such services as determined by a majority of the other members of  the
full Board.


                            SECTION 5
              TERMS AND CONDITIONS OF STOCK OPTIONS

     Stock options  granted under  the Plan  shall be  subject to  the
following terms and conditions:

     a.   Exercise Price.   The  purchase price  at which  each  stock
option may be exercised (the "Exercise  Price") shall be equal to  the
fair market value per share of the Common Stock on the date of  grant.
The fair market value of the Common Stock shall be the price per share
of the Common Stock  for the last  reported sale on  such date on  the
National Association of Securities Dealers Automated Quotation  system
or any successor system then in use ("NASDAQ").

     b.   Payment of  Exercise Price.   The  Exercise Price  for  each
stock option shall be paid in full upon exercise and shall be  payable
in cash in United States dollars (including check, bank draft or money
order).  No shares of Common Stock will be issued by the Company  upon
exercise of the stock option until the company has received payment of
the Exercise Price in full.   The date of  exercise of a stock  option
shall be the  date on which  the Company has  received payment of  the
option price  in full  and, as  of the  date of  exercise, the  person
exercising the stock option shall be considered, for all purposes,  to
be the owner of the shares with respect to which the stock option  has
been exercised.

     c.   Option Period.   The option period  will begin  on the  date
that the option is  granted.  Each stock  option shall be  exercisable
for ten years  from the date  of grant and  not thereafter.   A  stock
option to the extent exercisable at any time may be exercised in whole
or in part.

     d.   Termination of Board Membership.  If a grantee ceases to  be
a director of the  corporation for any  reason, any outstanding  stock
options held  by the  grantee shall  be exercisable  according to  the
following provisions:

          (i)  if a grantee ceases to be a director of the corporation
               for any reason other than  removal for cause or  death,
               any outstanding stock option held by such grantee shall
               be exercisable by the grantee at any time prior to  the
               expiration date of such stock option;

          (ii) if a  grantee is  removed from  office for  cause,  any
               outstanding stock option held  by the grantee which  is
               not exercisable  by the  grantee immediately  prior  to
               resignation or removal shall  terminate as of the  date
               of resignation or  removal, and  any outstanding  stock
               option held by the grantee which is exercisable by  the
               grantee immediately  prior  to  the  removal  shall  be
               exercisable by the  grantee at  any time  prior to  the
               expiration date  of such  stock  option or  within  one
               month after the date of  resignation or removal of  the
               grantee, whichever is the shorter period; and

          (iii)     following the death of a grantee, any  outstanding
               stock option held by the grantee  at the time of  death
               (whether or not exercisable by the grantee  immediately
               prior to  death) shall  be  exercisable by  the  person
               entitled to do so under the will of the grantee, or, if
               the grantee shall fail to make testamentary disposition
               of the  stock option  or shall  die intestate,  by  the
               legal representative of the  grantee at any time  prior
               to the expiration of such stock option.

     e.   Option Agreement.  All stock  options shall be confirmed  by
an agreement,  or an  amendment thereto,  which shall  be executed  on
behalf of the Company by the President or the Chief Financial  Officer
and by the grantee.

     Subject to the foregoing provisions of this Section 5 and of  the
other provisions of the Plan, any stock option granted under the  Plan
shall be subject to such restrictions and other terms and  conditions,
if any, and shall  be determined in its  discretion, by the  Committee
and set  forth in  the agreement  referred to  in Section  5(e) or  an
amendment thereto.


                            SECTION 6
              ADJUSTMENT AND SUBSTITUTION OF SHARES

     If a dividend or  other distribution shall  be declared upon  the
Common Stock  payable in  shares  of the  Common  Stock set  forth  in
Section 4, the number  of shares of the  Common Stock then subject  to
any outstanding stock options  or the number of  shares of the  Common
Stock which may be issued under the Plan, but are not then subject  to
outstanding stock  options  on  the date  fixed  for  determining  the
stockholders entitled to receive  such stock dividend or  distribution
shall be  adjusted by  adding thereto  the numbers  of shares  of  the
Common Stock  which  would have  been  distributable thereon  if  such
shares had been outstanding on such date.

     If the outstanding shares  of the Common  Stock shall be  changed
into or exchangeable for a different number or kind of shares of stock
or other securities  of the  Company or  another corporation,  whether
through  reorganization,  reclassification,  recapitalization,   stock
split-up, combination of shares,  merger or consolidation, then  there
shall be substituted for each share  of the Common Stock set forth  in
Section 4, for  each share  of the Common  Stock subject  to any  then
outstanding stock option and for each share of the Common Stock  which
may be issued under the  Plan, but which has  not been subject to  any
outstanding stock option, the  number and kind of  shares of stock  or
other securities into which each outstanding share of the Common Stock
shall  be  so  changed  or  for   which  each  such  share  shall   be
exchangeable.

     In case of any adjustment or substitution as provided for in  the
first two paragraphs of this Section 6, the aggregate option price for
all shares subject to each then outstanding stock option prior to such
adjustment or substitution shall be the aggregate option price for all
shares of stock or other securities (including any fraction) to  which
such shares shall have  been adjusted or  shall have been  substituted
for such shares.  Any new option  price per share shall be carried  to
at least  three decimal  places with  the last  decimal place  rounded
upwards to the nearest whole number.

     If the outstanding shares of the Common Stock shall be changed in
value by reason of any spin-off, split-off or split-up, or dividend in
partial  liquidation,  dividend  in   property  other  than  cash   or
extraordinary  distribution  to  holders  of  the  Common  Stock,  the
Committee shall make any adjustments  to any outstanding stock  option
which it  determines are  equitably required  to prevent  dilution  or
enlargements of the  rights of grantees  which would otherwise  result
from any such transaction.

     No adjustment  or substitution  provided for  in this  Section  6
shall require the Company to  issue or sell a  fraction of a share  or
other  security.    Accordingly,   all  fractional  shares  or   other
securities which result from any such adjustment or substitution shall
be eliminated and not carried forward to any subsequent adjustment  or
substitution.

     Except as provided  in this Section  6, a grantee  shall have  no
rights by reason of any issue by the Company of stock of any class  or
securities convertible into stock with  any class, any subdivision  or
consolidation of any shares of stock of any class, the payment of  any
stock dividend or  any other  increase or  decrease in  the number  of
shares of stock of any class.


                            SECTION 7
               EFFECT OF THE PLAN ON THE RIGHTS OF
                  THE COMPANY AND STOCKHOLDERS

     Nothing in the Plan, in any stock option granted under the  Plan,
or any stock option agreement shall confer any right to any person  to
continue as a director of the Company or interfere in any way with the
rights of the stockholders of the Company or the Board of Directors to
elect and remove directors.


                            SECTION 8
                    AMENDMENT AND TERMINATION

     The Plan may be  amended or terminated by  the Board without  the
approval of the stockholders of the Company, except that any amendment
that  would  (a)   materially  increase  the   benefits  accruing   to
Participants in  the  Plan,  (b) materially  increase  the  number  of
securities that may be issued under the Plan, or (c) materially modify
the requirements of eligibility for participation in the Plan must  be
approved by the stockholders of the Company.


                            SECTION 9
             EFFECTIVE DATE AND DURATION OF THE PLAN

     The Plan shall become effective upon approval by the  affirmative
vote of  the holders  of a  majority of  the common  stock present  in
person or by proxy and entitled to vote at a duly called and  convened
meeting of such  holders.  If  such approval is  obtained at the  1996
Annual Meeting of  Stockholders, the Plan  shall be  effective on  the
date of such meeting.

<PAGE>
                                                         EXHIBIT 10.32

                The Vermont Teddy Bear Co., Inc.
                    Shelburne, Vermont 05482

                          July 1, 1996


Mr. Spencer C. Putnam
Shelburne, VT  05482

Dear Spence:

     This letter is to follow up on our recent discussions and confirm
our agreement concerning the terms of your continued employment by The
Vermont Teddy Bear Co., Inc.  (the "Company"). Except as  specifically
set forth in  this letter,  this agreement  is intended  to amend  and
supersede your existing Employment  Agreement, dated November 1,  1993
(the "Prior Agreement").  Our agreement is as follows:

     1.   Position.  You shall  to be employed  as Secretary and  Vice
President of the Company and you shall continue to devote all of  your
business time,  attention,  skill  and efforts  to  the  business  and
affairs of the Company, with such  duties as shall be assigned to  you
by the  Board of  Directors.   You  shall be  based at  the  Company's
Shelburne, Vermont offices.

     2.   Term.   Your employment  shall continue  for a  term  ending
October 31, 1998,  unless earlier terminated  in accordance with  this
agreement.

     3.   Base Salary.   For the year  commencing July  1, 1996,  your
base salary shall be $86,000.   Thereafter, your base salary shall  be
renegotiated.

     4.   Annual Bonus.  In addition to your base salary, you will  be
entitled to a bonus for each  fiscal year during the term, based  upon
the Company's  net  operating  profit,  determined  by  the  Company's
Executive Administrative Group.

     5.   Stock Options.  You shall be eligible to participate in  the
Company's Incentive Stock Option Plan.

     6.   Benefits.  You shall continue to  participate in all of  the
benefit plans  generally  available to  employees  of the  Company  in
accordance with  the policies  and procedures  currently, or  then  in
effect, as the case may be, and in addition, you shall have the use of
a company car and life insurance policies totaling $15,000.

     7.   Indemnification.  The Company shall indemnify you (and  your
estate) in accordance  with the Company's  by-laws as  in effect  from
time to  time.   This indemnification  by  the Company  shall  survive
termination or expiration of this Agreement.

     8.   Termination.  This Agreement may be terminated by either you
or by the Company at  any time.  If  your employment is terminated  by
(a) you for  "Good Reason" or  (b) the Company,  for any reason  other
than for "Cause" at any  time, (i) you shall  receive, in lieu of  any
other payment or benefit except as set forth in this paragraph, and in
a lump sum, an amount equal to six months base salary, plus bonus  for
the year in  which your employment  was terminated pro  rated for  the
period you were employed, and (ii) all your outstanding stock  options
which were subject to  vesting on or  prior to the  end of the  fiscal
year in which  your employment was  terminated shall immediately  vest
and all your  stock options  shall continue  to be  exercisable for  a
period of ten years after the date of their grant.  Upon a termination
of employment by the Company at any time (other than for "Cause")  the
Company shall provide you with reasonable outplacement services.  Upon
a termination  by the  Company for  "Cause" or  by you  without  "Good
Reason", you shall not be entitled to receive any further payments  or
benefits following the date of your termination.

     If your employment is terminated on account of your death or your
disability which  lasts (or  is likely,  based on  reasonable  medical
evidence, to last) for  more than six  consecutive months and  renders
you  unable  to  perform  your   duties  under  this  Agreement,   all
outstanding stock options which were subject to vesting on or prior to
the end of  the fiscal year  in which your  employment was  terminated
shall immediately vest and all your stock options shall continue to be
exercisable for a period of ten  years after the date of their  grant.
Upon such termination for  your death or  disability, neither you  nor
your estate  shall  be entitled  to  receive the  salary  continuation
referred to in clause (i) with respect to a termination by the Company
for any reason other than "Cause".

     In the event  that your  employment is  terminated within  ninety
days prior to, or six months after, a "Change in Control", in addition
to the other benefits to which you would be entitled in the event of a
termination by the Company for any reason other than "Cause", all your
stock options shall  continue to be  exercisable for a  period of  ten
years after the date of their grant.

     For purposes of this Agreement  the terms "Good Reason",  "Cause"
and "Change in Control" shall be defined as follows:

          "Good   Reason"   means   (a)   the   breach    or
          contravention by the Company  of any provision  of
          this agreement, (b) the  assignment to you of  any
          duties  inconsistent  your  status  as  a   senior
          officer of the  Company or  a substantial  adverse
          alteration  in  the  nature  or  status  of   your
          responsibilities  from  those  in  effect  on  the
          Commencement Date, (c) a reduction in your  annual
          base salary as set forth herein or as the same may
          be increased from time to time and (d) the failure
          of the company  to provide you  with the  benefits
          contemplated herein.   Your  continued  employment
          shall not constitute  consent to, or  a waiver  of
          rights with respect to, any act or failure to  act
          constituting Good Reason hereunder.

          "Cause" means (a) your  conviction for, or  guilty
          plea to, any felony, (b) your commission of an act
          of personal dishonesty or breach of fiduciary duty
          which involves personal profit in connection  with
          employment by  the Company  or (c)  your  material
          breach or contravention of any material  provision
          of this agreement or your commission of an act  of
          gross negligence  or  willful  misconduct  in  the
          conduct of your duties  to the Company;  provided,
          however, that  in that  cases of  clauses (b)  and
          (c), the Company shall have given you ten business
          days' notice thereof, a reasonable opportunity  to
          be heard  by the  Board of  Directors and,  during
          such ten business  day period,  an opportunity  to
          cure.

          "Change of  Control"  means  (a)  the  Company  is
          merged or consolidated with another corporation or
          entity,  (b)   one  person   (together  with   its
          affiliates) becomes the beneficial owner of 50% or
          more  of   the  issued   and  outstanding   equity
          securities  of   the  Company   or  (c)   all   or
          substantially all of the assets of the Company are
          acquired by another corporation or entity.

     9.   Covenant Not To Compete.  During  the term and for a  period
of six (6) months  following termination of  your employment with  the
Company,  you   shall  not,   directly  or   indirectly,  whether   as
stockholder, officer,  director,  employee,  consultant  or  otherwise
(except as a beneficiary of  less than 5% of  the number of shares  of
any publicly  traded securities)  engage in  any business  that,  with
respect to 5% or more of its  sales, competes with the Company in  the
business of marketing and selling stuffed teddy bears.

If the  foregoing  correctly  sets forth  your  understanding  of  our
Agreement, please sign and return the enclosed copy of this letter  to
me.

                              Sincerely,

                              THE VERMONT TEDDY BEAR CO., INC.



                              By: ___________________________________
                                   R. Patrick Burns, President
ACKNOWLEDGED AND AGREED TO:


______________________________
Spencer  C. Putnam


<PAGE>
                                                         EXHIBIT 10.33

Subject to  the  terms and  conditions  of a  Subordination  Agreement
between the Vermont Teddy Bear Company, Inc., Green Mountain  Capital,
L.P. and Vermont National Bank dated 12/22/1995.

THE SECURITY  REPRESENTED HEREBY  HAS NOT  BEEN REGISTERED  UNDER  THE
SECURITIES ACT OF 1993 AND MAY  NOT BE SOLD, ASSIGNED, OR  TRANSFERRED
WITHOUT AN EFFECTIVE  REGISTRATION STATEMENT FOR  SUCH SECURITY  UNDER
THE SECURITIES ACT OF 1933 UNLESS THE COMPANY HAS RECEIVED THE WRITTEN
OPINION OF COUNSEL SATISFACTORY TO THE COMPANY TO THE EFFECT THAT SUCH
SALE, ASSIGNMENT, OR TRANSFER DOES NOT INVOLVE A TRANSACTION REQUIRING
REGISTRATION OF SUCH SECURITY UNDER THE SECURITIES ACT OF 1933.

                           CONVERTIBLE NOTE
Principal Amount: $300,000                    Dated: November 19, 1996

FOR VALUE  RECEIVED,  The  Vermont  Teddy  Bear  Company,  Inc.,  with
principal place of  business in Shelburne,  Vermont (the  "Borrower"),
promises to  pay to  the  order of  Green  Mountain Capital,  L.P.,  a
Vermont limited partnership with an  office in Waterbury, Vermont,  or
order (the  "Lender" or  the "Holder"),  the  principal sum  of  Three
Hundred Thousand Dollars  ($300,000.00) with  interest as  hereinafter
set forth.

Section 1.     The Note.

1.1  This note is for a term of four (4) years and one (1) month, more
or less, with interest at the  rate of twelve percent (12%) per  annum
(365 day year) on the outstanding balance, payable monthly in  arrears
on the last day of each month.  Payment of principal shall be made  in
equal consecutive  monthly payments  sufficient to  amortize the  loan
over the loan term (see attached payment schedule on Appendix A).  All
principal and  interest, if  any, outstanding  on December  26,  2000,
shall be due and payable in full.

1.2  In the event any  payment or principal  or interest hereunder  is
not paid within fifteen (15) days of the date on which said payment is
due, the whole remaining balance shall  become due and payable at  the
option of the holder of this note if payment is not made within thirty
(30) days'  written notice  of default.   Borrower  shall pay  a  late
charge of five  percent (5%) of  each payment not  received by  Lender
within fifteen  (15) days  of the  scheduled due  date not  to  exceed
$50.00.

Section 2.     Prepayment.

2.1  The Borrower may  prepay this  Note in whole  or in  part on  any
payment date upon payment of a fee based on one percent (1%) for  each
year, or part thereof, on  the amount prepaid as  set out below.   The
penalty shall  be  waived where  ninety  (90) days'  prior  notice  in
writing of the  planned prepayment is  furnished to  the Lender  after
twelve (12)  months from  the date  hereof.   In  the event  any  such
prepayment is made by the Borrower, the amount thereof will be applied
first to accrued  interest and delinquency  charges and thereafter  to
principal.

     TWELVE MONTHS ENDED      PERCENTAGE

     1996                     105.00
     1997                     104.00
     1998                     103.00
     1999                     102.00
     2000                     101.00

2.2  Prior written notice of each of each prepayment, if any, pursuant
to Section 2.1 hereof shall be given not less than thirty (30) or more
than ninety (90)  days prior  to each  prepayment date.   Such  notice
shall state:

     (1) The prepayment date; and

     (2) The amount of principal and/or accrued interest to be paid on
the Notes to be prepaid.

Such notice, and  any other  notice given to  a Holder  of this  Note,
shall be mailed, postage prepaid, by  registered or certified mail  to
the payee  named herein,  irrespective of  whether  the payee  is  the
Holder of this Note; provided, however, that any subsequent Holder  of
this Note having  presented it to  the Company for  inspection at  the
office of the Company and having  delivered to the Company at such  an
office a written notice of the acquisition by such Holder of this Note
and designated in writing an address to which notices shall be  mailed
to such Holder  at such  designated address  instead of  to the  payee
herein named,  unless and  until any  subsequent Holder  of this  Note
shall comply with  the provisions of  this Section  2.2 shall  receive
notice.

2.3  Prior to prepayment, the Holder may exercise its conversion right
pursuant to Section 3 as to the amount to be prepaid by notice to  the
Company not  less  than  fifteen  (15)  days  prior  to  the  proposed
prepayment date.

2.4  On each  prepayment  date,  the Company  shall  be  obligated  to
prepay, at the  office of  the Holder,  the principal  amount of  this
Note, or the portion of such  principal amount to be prepaid  pursuant
to this Section 2, plus interest accrued on such principal amount,  or
portion thereof,  to the  prepayment date.    If this  Note is  to  be
prepaid in whole or in part as herein provided, then this Note or  the
portion hereof to be prepaid, as the case may be, shall cease to  bear
interest on and  after the date  fixed for  such prepayment,  provided
such prepayment is duly made or duly provided for.

Section 3.     Conversion.

3.1  Optional Conversion.  At any time on or before December 26, 2000,
at the  option of  the Holder,  the unpaid  balance of  this Note  and
accrued interest may be converted into not more than 12,000 shares  of
Common Stock of  the Company  ("Common Stock")  at the  price, on  the
terms, and subject  to the conditions  of the  Stock Purchase  Warrant
Agreement dated December  26, 1995.   For purposes  of this  paragraph
3.1, this  Note and  the Stock  Purchase  Warrant Agreement  shall  be
treated as a single, integrated convertible security.

Section 4.     Covenants, Representations and Warranties  - To  induce
the Holder to  promise to  lend $300,000 in  terms of  this Note,  the
Holder places full  reliance upon the  covenants, representations  and
warranties contained in  the Loan Agreement  dated December 26,  1996,
which are incorporated herein by reference.

Section 5.     Evidence of Default.

5.1  The occurrence of  any one for  more of the  events described  in
Article X of  the said Loan  Agreement shall constitute  an "Event  of
Default." In  the event the  default is not  cured after  30 days  of
written notice of  default, then, and  in every event,  the holder  of
this Note, may declare this Note to be, and this Note shall  thereupon
become, due  and  payable  without presentment,  protest,  or  further
demand of any kind, all of which are hereby expressly waived.

Section 6.     Notices, and So Forth.

Any  request,  demand,  authorization,  direction,  notice,   consent,
waiver, or other  document provided or  permitted by this  Note to  be
made upon, given or furnished to, or filed with either party shall  be
sufficient for  every  purpose hereunder  if  in writing  and  mailed,
registered or certified  mail, postage  prepaid, to  the other  party,
addressed to its duly recorded office.

Section 7.     Other Provisions.

7.1  All covenants,  promises,  and agreements  in  this Note  by  the
Company shall bind its successors and assigns, whether so expressed or
noted.

7.2  The Note shall be deemed to be a contract made under the laws  of
the State  of  Vermont,  and  for all  purposes  each  Note  shall  be
construed in accordance with the laws of said state.

7.3  Presentment, notice of dishonor and protest are hereby waived  by
all makers, sureties, guarantors and endorsers  hereof as well as  all
other notices of demand in  connection with the delivery,  acceptance,
performance and enforcement of this Note.

7.4  The undersigned will pay  on demand all  costs of collection  and
reasonable attorney fees paid or incurred  by the Holder in  enforcing
this Note in the event of default or collection.

7.5  No delay or omission on the part of the Holder in the exercise of
any right hereunder or any other loan document securing the payment of
the Note shall impair such  right or be construed  as a waiver of  any
failure to  pay  the aggregate  unpaid  balance of  principal  of  the
advances outstanding or to pay interest  or any other obligation under
this Note  when  due.   No  waiver of  any  right, or  change  in  the
provisions of this Note shall be as a bar to or a waiver of any  right
on any future occasion.

7.6  This Note is given in addition to the December 26, 1995, Note for
$200,000 and constitutes the remainder of the $500,000 loan commitment
of Lender to Borrower.


IN WITNESS WHEREOF, the Company has caused this Note to be executed in
its corporate name by its duly authorized officers and to be dated  as
of the day and year first above written.

IN THE PRESENCE OF:                   VERMONT TEDDY BEAR COMPANY, INC.


- -------------------                                                             
                                   BY:
                                      --------------------------------
                                      Its Duly Authorized Agent


<TABLE> <S> <C>

<ARTICLE> 5
        <S> <C>
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION
EXTRACTED FROM THE DECEMBER 31, 1996 BALANCE SHEET
AND THE SIX MONTH STATEMENT OF OPERATIONS ENDED
DECEMBER 31, 1996 FOR THE VERMONT TEDDY BEAR CO., INC.
AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH
FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1
<S>
<PERIOD-TYPE>                                    6-MOS
<FISCAL-YEAR-END>                          JUN-30-1997
<PERIOD-START>                             OCT-01-1996
<PERIOD-END>                               DEC-31-1996

<CASH>                                         722,774
<SECURITIES>                                         0
<RECEIVABLES>                                  207,796
<ALLOWANCES>                                         0
<INVENTORY>                                  3,112,472
<CURRENT-ASSETS>                             5,072,900
<PP&E>                                      12,350,372
<DEPRECIATION>                               2,090,881
<TOTAL-ASSETS>                              15,804,784
<CURRENT-LIABILITIES>                        6,904,795
<BONDS>                                      4,327,037
                                0
                                    910,245
<COMMON>                                       258,638
<OTHER-SE>                                   6,782,711
<TOTAL-LIABILITY-AND-EQUITY>                15,804,784
<SALES>                                      4,484,977
<TOTAL-REVENUES>                             4,484,977
<CGS>                                        1,889,777
<TOTAL-COSTS>                                1,889,777
<OTHER-EXPENSES>                             3,074,561
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                             101,569
<INCOME-PRETAX>                               (580,930)
<INCOME-TAX>                                         0
<INCOME-CONTINUING>                           (366,558)
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<CHANGES>                                            0
<NET-INCOME>                                  (366,558)
<EPS-PRIMARY>                                    (0.07)
<EPS-DILUTED>                                    (0.07)
        

</TABLE>


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