VERMONT TEDDY BEAR CO INC
PRES14A, 1998-07-23
DOLLS & STUFFED TOYS
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     SCHEDULE 14A INFORMATION

     PROXY STATEMENT PURSUANT TO SECTION 14(A)
     OF THE SECURITIES EXCHANGE ACT OF 1934

     Filed by the Registrant [x]

     Filed by a Party other than the Registrant [  ]

     [  ]  Preliminary Proxy Statement       [  ]  Confidential, for use of
     the
     [x]  Definitive Proxy Statement                Commission Only (as
     permitted by Rule 14-a-6(e)(2)
     [  ]  Definitive Additional Materials
     [  ]  Soliciting Material Pursuant to (s) 240.14a-11(c) or (S) 240.14a.12


     The Vermont Teddy Bear Co., Inc.
     (Name of Registrant as Specified In Its Charter)

     The Vermont Teddy Bear Co., Inc.
     (Name of Person(s) Filing Proxy Statement)

     Payment of Filing Fee (check the appropriate box):

     [x]  No Fee Required.

     [  ]  $125 per Exchange Act Rules 0-11(c)(1)(ii), 14a-6(i)(1)m 14a-6(i)(2)
     or Item 22a(2) of Schedule 14A.

     [  ]  $500 per each party to the controversy pursuant to Exchange Act
     Rule 14a-6(i)(3).

     [  ]  Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and
     0-11.

          (1)  Title of each class of securities to which transaction
     applies:

          (2)  Aggregate number of securities to which transaction applies:
<PAGE>






          (3)  Per unit price or other underlying value of transaction
     computed pursuant to Exchange Act Rule 0-11 (Set forth the
     amount on which the filing fee is calculated and state how it
     was determined):

          (4)  Proposed maximum aggregate value of transaction:

          (5)  Total fee paid:

     [  ] Check box if any part of the fee is offset as provided by Exchange
     Act Rule 0-11(a)(2) and identify the filing which the offsetting
     fee was paid previously.  Identify the previous filing by
     registration statement number, or the Form or Schedule and date of
     its filing.

          (1)  Amount Previously Paid:  N/A

          (2)  Form, Schedule or Registration Statement No.:  ______ 
     Schedule 14A, File No.:  ______

          (3)  Filing Party: 

          (4)  Date Filed: 
     <PAGE>











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                 Notice of Special Meeting of Stockholders

                                    and

                              Proxy Statement

     <PAGE>
     The Vermont Teddy Bear Co., Inc.
     Notice of Special Meeting of Stockholders

          A Special Meeting of the Stockholders of The Vermont Teddy Bear Co.,
     Inc. will be held at 10:00 a.m. EST on August/September ___, 1998, at the
     Company's retail/manufacturing facility, 5566 Shelburne Road, Route Seven,
     Shelburne, Vermont, for the following purposes:
<PAGE>






     1.   To approve an amendment to the Company's Certificate of Incorporation
     to eliminate preemptive rights.

     2.   To approve the sale of Series C Redeemable Convertible Preferred Stock
     and associated warrants.

     3.   To transact such other business that may properly come before the
     meeting or adjournment thereof.

          Stockholders of record at the close of business on July 24, 1998, are
     entitled to notice of, and to vote at, the meeting.


                              BY ORDER OF THE BOARD OF DIRECTORS



                              Spencer C. Putnam, Secretary

                              Shelburne, Vermont
                              August ___, 1998

     <PAGE>
     The Vermont Teddy Bear Co., Inc.
     5566 Shelburne Road
     Shelburne, Vermont 05482
     August ___, 1998
     Proxy Statement
     Special Meeting of Stockholders
     To Be Held August/September ___, 1998

          This proxy statement is furnished to the stockholders of The Vermont
     Teddy Bear Co., Inc., a New York corporation duly qualified to transact
     business in the State of Vermont (the _Company_), in connection with a
     special meeting of the stockholders of the Company to be held at 10:00 a.m.
     on August/September ___, 1998, at the Company's retail/manufacturing
     facility located at 5566 Shelburne Road, Route Seven, Shelburne, Vermont.

          The enclosed proxy card is furnished by the Company. This proxy is
     being solicited by the Company's Board of Directors for use at the Special
     Meeting or at any adjournment thereof.  A proxy duly executed and returned
     by a stockholder will be voted as directed by the proxy, and, if no choice
     is specified, the proxy will be voted in accordance with the
     recommendations of the Board of Directors contained herein.  As to other
     matters, if any, to be voted upon, the persons named in the proxy will take
     such action as the Board of Directors may deem advisable.

          All expenses of soliciting proxies are being borne by the Company.  It
     is expected that solicitations will be made primarily by mail, but regular
     employees or representatives of the Company may also solicit proxies by
     telephone or other communication methods and arrange for nominees,
     custodians and fiduciaries to forward proxies and proxy material to their
     principals at the Company's expense.
<PAGE>






          A proxy may be revoked at any time before it is exercised by notifying
     the Company's Secretary in writing at the address set forth above or by
     attending the Special Meeting and voting the shares covered by the proxy in
     person.

          It is expected that this Proxy Statement will be mailed on or about
     August ___, 1998, to stockholders of record on July 24, 1998.

                             Voting Securities

          The Board of Directors has fixed the close of business on July 24,
     1998, as the record date for the determination of Stockholders entitled to
     receive notice of and to vote at the Special Meeting.  Each share of the
     Company's Common Stock outstanding on the record date is entitled to one
     vote. 

          As of the close of business on July 24, 1998, there were 5,180,708
     shares of the Company's Common Stock outstanding and entitled to vote, of
     which 2,551,300 shares, or approximately 49.2%, were owned beneficially by
     the current directors and officers of the Company.(1)

     (1) These figures include a total of 21,475 shares held of record as a
     group by spouses and minor children of the Company's current directors and
     officers. These figures do not include options to purchase 941,342 shares
     of the Company's Common Stock, which have been granted to the current
     directors and officers as a group under the Company's Incentive Stock
     Option Plan and its Non-Employee Director Stock Option Plan.  These figures
     also do not include Series B Preferred Stock and Series B Warrants held by
     Jason Bacon, and a Warrant to purchase 51,841 shares of the Company's
     Common stock granted to Joan Martin.


          The following table presents information about those persons known by
     the Company to own beneficially, as of July 24, 1998, more than 5% of the
     shares of the Company's Common Stock outstanding, directors of the Company
     and executive officers of the Company:
     <PAGE>
          Name and Address                                   Shares      
     Percent
          of Beneficial Owner                           Owned          Owned 

          Jason Bacon                                        5,500(1)   0.1
             RR #1, Box 78,  New Haven, VT 05472

          R. Patrick Burns                                  17,625(2)   0.3
             c/o The Vermont Teddy Bear Co., Inc.
             5566 Shelburne Road, Shelburne, VT 05482

          Fred Marks                                       600,500(3)  11.6
             c/o The Vermont Teddy Bear Co., Inc.
             5566 Shelburne Road, Shelburne, VT  05482

          Joan H. Martin                            1,840,975(4)  35.5
<PAGE>





             36 Church Street, Apt 2F, Woodbury, CT  06798

          Margaret H. Martin                               267,000           5.2
             500 Lovell Avenue, Mill Valley, CA  94941

          Spencer C. Putnam                                 84,000(5)   1.6
             c/o The Vermont Teddy Bear Co., Inc.
             5566 Shelburne Road, Shelburne, VT 05482

          Elisabeth B. Robert                           2,700(6)   0.1
             c/o The Vermont Teddy Bear Co., Inc.
             P.O. Box 965, Shelburne, VT  05482

     (1) This figure includes 500 shares held of record by Mr. Bacon's wife,  as
     to which beneficial ownership is disclaimed.  This figure does not  include
     a Warrant for the purchase of 22,670 shares of the Company's Common  Stock,
     or 9,314  shares of  the  Company's Series  B  Preferred Stock,  which  are
     convertible into 22,670 shares of the Company's Common Stock.  This  figure
     does not include options granted under the Company's Non-Employee  Director
     Stock Option Plan to Mr. Bacon  to purchase 10,500 shares of the  Company's
     Common Stock, which have fully vested.
     (2) This figure includes 5,975 shares held of record by Mr. Burns' wife, as
     to which beneficial ownership is disclaimed.  This figure does not  include
     options granted  under the  Company's Incentive  Stock Option  Plan to  Mr.
     Burns to purchase 562,500 shares of the Company's Common Stock, which  have
     fully vested.
     (3) This figure includes 500 shares held  of record by Mr. Marks' wife,  as
     to which beneficial ownership is disclaimed.
     (4) This figure includes 1,120,000 shares held of record by the Joan  Hixon
     Martin Trust.  This figure does  not include 152,995 shares held of  record
     by Ms. Martin's son, Franc Sloan, and 267,000 shares held of record by  Ms.
     Martin's daughter,  Margaret  Martin.    Ms.  Martin  disclaims  beneficial
     ownership of these shares.  This figure does not include a Warrant for  the
     Purchase of 51,841 shares  of the Company's Common  Stock, which has  fully
     vested.
     (5) This  figure includes  10,000 shares  held of  record by  Mr.  Putnam's
     children.  This  figure also includes  2,500 shares held  of record by  Mr.
     Putnam's wife, as to which beneficial ownership is disclaimed.  This figure
     does not include options granted under the Company's Incentive Stock Option
     Plan to Mr. Putnam to purchase 62,832 shares of the Company's Common Stock,
     of which 30,332 shares have vested.
     (6) This figure includes 2,000 shares held of record by Ms. Robert's  minor
     children.  This figure does not include options granted under the Company's
     Incentive Stock Option Plan to Ms. Robert to purchase 305,510 shares of the
     Company's Common Stock, of which 136,760 shares have vested.







     ITEM 1.   Approval of an amendment to the Company's Certificate of
     Incorporation to eliminate preemptive rights subject to the condition that
<PAGE>





     dissenters' rights are not exercised by a number of the Company's
     shareholders determined by the Board of Directors, in its discretion, to be
     excessive.

          The Company's Board of Directors has been advised by counsel that
     Holders of the Company's Common Stock currently have preemptive rights
     under the provisions of S 622 of the New York Business Corporation Law.(1)
     Under these provisions, holders of the Common Stock of the Company would
     have the right to participate proportionately in the proposed offering of
     preferred stock and warrants to The Shepherd Group LLC (the _Shepherd
     Group_), a private investment firm located in Massachusetts, and other
     investors (collectively, the _Shepherd Investors_) described in Item 2 (the
     _Proposed Offering_), and in certain other stock offerings by the Company
     that would have a dilutive effect on such holders' voting or dividend
     rights.  The investment by the Shepherd Investors is contingent upon the
     elimination of these preemptive rights without the exercise of any
     dissenters' rights.  Additionally, the Board of Directors of the Company
     believes that the continued existence of these preemptive rights could
     interfere with the Company's ability to attract other capital investments
     in the future.  The Board of Directors, therefore,  has recommended the
     adoption of an amendment to the Company's Certificate of Incorporation
     eliminating the preemptive rights of holders of the Company's Common Stock.
      However, the effectiveness of this amendment, if approved, is subject to
     the condition that dissenters' rights are not exercised by holders of a
     number of the issued and outstanding shares of the Company's Common Stock
     determined by the Company's Board of Directors, in its discretion, to be
     excessive.  For an explanation of dissenters' rights, see _Dissenters'
     Rights,_ below.  The Board of Directors intends to exercise this discretion
     by taking into account the number of shares exercising dissenters' rights,
     if any, the cost to the Company of paying dissenting shareholders the fair
     value of their shares, and the impact of this cost on the Proposed Offering
     and the Company's overall financial condition.  The full text of the
     amendment is set on the following page.

          (1) The provisions of Section 622 of the New York Business Corporation
     Law applicable to the Company provide in pertinent part as follows:

          (b)  Except  as  otherwise   provided  in   the  certificate   of
          incorporation, and  except  as  provided  in  this  section,  the
          holders of equity shares  of any class, in  case of the  proposed
          issuance by the corporation of, or  the proposed granting by  the
          corporation of rights or options  to purchase, its equity  shares
          of any class or any shares  or other securities convertible  into
          or carrying rights or  options to purchase  its equity shares  of
          any class, shall, if the issuance  of the equity shares  proposed
          to be issued or issuable upon exercise of such rights or  options
          or upon  conversion  of  such other  securities  would  adversely
          affect the unlimited  dividend rights of  such holders, have  the
          right during a reasonable time and on reasonable conditions, both
          to be  fixed by  the  board, to  purchase  such shares  or  other
          securities in such proportion as shall be determined as  provided
          in this section.

          (c)  Except  as  otherwise   provided  in   the  certificate   of
<PAGE>





          incorporation, and  except  as  provided  in  this  section,  the
          holders of voting shares  of any class, in  case of the  proposed
          issuance by the corporation of, or  the proposed granting by  the
          corporation of rights or options  to purchase, its voting  shares
          of any class or any shares  or other securities convertible  into
          or carrying rights or  options to purchase  its voting shares  of
          any class, shall, if the issuance  of the voting shares  proposed
          to be issued or issuable upon exercise of such rights or  options
          or upon  conversion  of  such other  securities  would  adversely
          affect the voting rights of such holders, have the right during a
          reasonable time and on reasonable conditions, both to be fixed by
          the board, to purchase  such shares or  other securities in  such
          proportions as shall be determined as provided in this section. 

     Effective February 22, 1998, S 622  was amended to provide that holders  of
     equity  shares  in  corporations  formed   under  the  New  York   Business
     Corporation Law after  that date would  not have  preemptive rights  unless
     specifically authorized in the corporation's certificate of incorporation.

          Absent approval of the amendment to the Company's Certificate of
     Incorporation, holders of the Company's Common Stock, upon certain
     offerings by the Company of any securities that could adversely affect
     either the dividend rights or voting rights of the Common Stock, would be
     entitled to purchase the proportion of the securities offered that, as
     nearly as practicable, would preserve such holders' relative dividend and
     voting rights.  Under these circumstances, shareholders exercising their
     preemptive rights would be entitled to do so on the same terms and at the
     same price offered to the investors whose purchase had triggered such
     preemptive rights. 

          If the amendment to the Company's Certificate of Incorporation is
     approved and takes effect, the Company's Board of Directors would be
     empowered to offer any of the Company's authorized but unissued shares of
     Series B Convertible Preferred Stock or Common Stock, or to designate and
     offer shares of new classes or series of the Company's undesignated
     preferred stock, without offering any right of participation to the holders
     of the Company's Common Stock.  Additionally, the Company would be
     authorized to complete the Proposed Offering, without offering any right of
     participation to any of the holders of the Company's Common Stock.  The
     impact of the Proposed Offering to the holders of the  Company's Common
     Stock without preemptive rights is described in Item 2, below.

     The Proposed Amendment

          The Company's Certificate of Incorporation shall be amended by adding
     a new Article IV, Section D, as follows:

          D.  Common Stock.  Twenty million (20,000,000) shares of common stock
     having a par value of $.05 per share.  No holder of shares of common stock
     shall have, as such holder, any preemptive right to purchase any shares or
     other securities of the corporation.

          This amendment to the Company's Certificate of Incorporation will
     eliminate the preemptive rights currently available to holders of the
<PAGE>





     Company's Common Stock.  The effectiveness of the amendment is subject to
     the condition that dissenters' rights are not exercised by holders of a
     number of the Company's issued and outstanding shares of Common Stock that
     the Board of Directors determines, in its discretion, to be excessive. The
     Proposed Offering to the Shepherd Investors is subject to the condition
     that no holders of the Company's Common Stock exercise their dissenters'
     rights. 

     Voting Information

          The Board of Directors recommends a vote FOR approval of the amendment
     to the Company's Certificate of Incorporation.  The affirmative vote of the
     holders of the majority of the voting power of the Common Stock entitled to
     vote at the Special Meeting of Stockholders is required for approval of the
     amendment to the Certificate of Incorporation.  Your appointed proxies will
     vote your shares FOR approval unless you instruct otherwise.

          Abstention and broker non-votes will have the same effect as votes
     against the amendment.

     Dissenters' Rights

          Holders of the Company's Common Stock who object to the amendment of
     the Company's Certificate of Incorporation are entitled to exercise their
     dissenters' rights and receive payment for the fair value of their shares.
      As described above, however, the Proposed Offering to the Shepherd
     Investors is contingent on all of the Company's shareholders electing not
     to exercise their dissenters' rights.  Additionally, the Company's Board of
     Directors has made the effectiveness of the amendment subject to the
     condition that dissenters' rights are not exercised by holders of a number
     of the Company's issued and outstanding shares of Common Stock determined
     by the Board, in its discretion, to be excessive.

          Shareholders desiring to exercise their dissenters' rights must vote
     AGAINST the amendment of the Company's Certificate of Incorporation and
     must file with the Company a written objection stating their election to
     exercise their dissenters' rights, name, residential address, the number of
     shares of the Company's Common Stock of which they are the beneficial
     owner, and demanding payment of the fair value of their shares PRIOR to the
     vote to be taken at the Special Meeting of Shareholders.  Shareholders
     exercising their dissenters' rights must do so as to all shares held by
     them of record that they own beneficially.  In addition to filing a written
     objection and notice of election to dissent, shareholders exercising their
     dissenters' rights must deliver to the Company the certificates
     representing their shares within one (1) month of filing their notice of
     election to dissent.  The Company shall note thereon the shareholder's
     notice of election to dissent and return the certificate to the
     shareholder.  Upon approval of the amendment to the Company's Certificate
     of Incorporation, dissenting shareholders shall no longer have any of the
     rights of shareholders of the Company, except the right to be paid the fair
     value of their shares.

          In the event that the amendment of the Company's Certificate of
     Incorporation is approved, then the Company will notify within ten (10)
<PAGE>





     days of the Special Meeting of Shareholders those shareholders that have
     filed a notice of election to dissent of the approval of the amendment. 
     Within fifteen days of the Company's consummation of the amendment of the
     Company's Certificate of Incorporation, but no later than ninety days after
     the Special Meeting of Stockholders, the Company shall notify dissenting
     shareholders of the Company's calculation of the fair value of their shares
     as of the day prior to the Special Meeting, and shall make an advance
     payment of eighty percent (80%) of  such amount to those shareholders that
     have delivered their certificates to the Company for notation.  In the
     event of disagreement as to the fair value of the shares, the Company will
     institute a court proceeding to determine the fair value in accordance with
     New York law.  The court's determination of fair value will include an
     allowance for interest. 


     ITEM 2.   Approval of the sale of Series C Redeemable Convertible Preferred
     Stock and warrants to the Shepherd Investors.

          Although no shareholder approval is currently required to authorize
     the Proposed Offering, the Company has been informed by NASDAQ that
     regulations governing the listing of the Company's Common Stock with NASDAQ
     could require the Company to obtain shareholder approval in the future if
     the anti-dilution provisions applicable to the securities to be issued to
     the Shepherd Investors are triggered such that the Shepherd Investors could
     then obtain twenty percent (20%) or more of the Company's currently issued
     and outstanding shares of Common Stock.  Rather than seek approval at that
     time, the Company's Board of Directors believes that it is in the best
     interests of the Company to approve the Proposed Offering, including the
     possible impact of the anti-dilution provisions, at this time. 

          The Proposed Offering consists of the issuance by the Company of a new
     series of preferred stock to be designated as Series C Redeemable
     Convertible Preferred Stock (the _Series C Stock_) and accompanying
     warrants to the Shepherd Investors for Six Hundred Thousand Dollars
     ($600,000). The Shepherd Investors will receive sixty (60) shares of the
     Series C Stock and accompanying warrants to purchase 495,868 shares,
     subject to certain customary weighted-average anti-dilution provisions, of
     the Company's Common Stock at $1.21 per share.  The sixty shares of Series
     C Stock will be convertible, subject to certain anti-dilution provisions,
     into a total of 495,868 shares of the Company's Common Stock.  The exercise
     price of the warrants and the conversion ratio of the Series C Stock were
     set at fifteen percent (15%) below the average closing price of the
     Company's Common Stock for the sixty days on which a trade occurred prior
     to execution of the letter of intent with the Shepherd Investors on May 21,
     1998.  As of July 24, 1998, the Company had 5,192,708 shares of Common
     Stock issued and 5,180,708 shares outstanding.  Accordingly, upon approval
     and consummation of the Proposed Offering, the 991,736 shares of Common
     Stock issuable upon exercise of the warrants and conversion of the Series C
     Stock issued to the Shepherd Group would equal 19.1% of the Company's
     shares outstanding as of the record date.

          The following table sets forth the capitalization of the Company (i)
     as of March 31, 1998 and (ii) as adjusted to reflect the sale of the Series
     C Preferred Stock:
<PAGE>







     CAPITALIZATION
                                                       March 31, 1998      
                                                  Actual         As Adjusted

     Short-term debt                              $     521,193  $    521,193
     Long-term debt                              6,218,261     6,218,621
     Series C Preferred Stock                                -            
     600,000
     Shareholders' equity:
        Series A Preferred Stock, 90 shares
          authorized; 90 shares outstanding,
          with cumulative dividends at 8% and
          a liquidation value of $10,000 per share            900,000     
     900,000
        Series B Preferred Stock, 375,000 shares
          authorized; 204,912 shares outstanding          10,245       10,245
        Common Stock, 20,000,000 shares authorized;
          5,180,708 shares outstanding                  259,299       259,299
     Additional paid in capital                       10,578,054   10,578,054
     Treasury stock at cost, 12,000 shares              (106,824)      
     (106,824)
     Accumulated deficit                         (6,569,669)     (6,569,669)
                                             -------------- ------------
        Total shareholder's equity                $    5,071,105      $ 
     5,671,105
                                             -------------- ------------
             Total capitalization                 $   11,810,559      $
     12,410,559
                                             ============== ============
      
     (1) Includes current portion of long-term debt.
     (2) Includes capital lease obligations.
     (3) Because the Series C Stock requires mandatory redemption after ten
     years, this class of security is treated as a debt instrument for
     accounting presentation purposes.  Additionally, the Board of Directors has
     yet to formally designate the Series C stock.  A total of 60 Series C
     Shares would be issued as the result of this Proposed Offering, with an
     additional 50 shares designated for payment of in-kind dividends on
     outstanding Series C Stock.
     (4) Does not reflect the exercise of warrants granted in conjunction with
     Series C issuance.
     (5) The Company has 1,000,000 shares of _blank check_ preferred stock
     authorized, which the Board of Directors has the sole authority to
     designate.  The Board of Directors has designated 375,090 shares, as
     indicated above.
     (6) Excludes  (i) up  to  2,000,000 shares  of  Common Stock  reserved  for
     issuance under the Company's Incentive Stock Option Plan, of which  options
     to purchase 1,119,977 shares are outstanding; (ii) up to 400,000 shares  of
     Common  Stock  reserved  for  issuance  under  the  Company's  Non-Employee
     Director Stock Option Plan, of which options to purchase 10,500 shares  are
     outstanding; (iii) Series B Preferred stock, which is currently convertible
     into 482,441  shares of  Common Stock;  and  (iv) warrants  outstanding  to
<PAGE>





     purchase 936,751 shares of Common Stock, with exercise prices ranging  from
     $1.00 to $15.24 per Common Share.


          Although the conversion ratio of the Series C Stock, $1.21 per Common
     Share, was $.04 per Common Share less than the closing price of the
     Company's Common Stock as of the date that the Company signed a letter of
     intent for the Proposed Offering, the issuance of Series C Stock and
     exercise of warrants would have a positive impact on the Company's net
     tangible book value.  As of March 31, 1998, the Company had a net tangible
     book value (total tangible assets less total liabilities and Preferred
     Stock) of $3,445,819, or $.67 per share of Common Stock outstanding.  After
     giving effect to the proposed sale of the Series C Stock, the exercise of
     accompanying warrants, and payments of six percent Series C dividend in
     Series C Stock for five years, and the receipt and application of the
     estimated net proceeds therefrom, the pro forma net tangible book value of
     the Company at March 31, 1998 would have been $4,645,819, or $.73 per share
     of Common Stock outstanding, which represents an increase in the pro forma
     net tangible book value of $.06 per share to current shareholders and a
     decrease in the pro forma net tangible book value of $.48 to the new
     investors.

          The following table illustrates such dilution:

     DILUTION

     Conversion price to Common Stock of each Series C Share
          $ 1.21
     Net tangible book value per Common Share before the offering         $  .67
     Increase per Common Share attributable to purchase of Series
       C Shares by new investors                                $  .06
                                                           ------
     Pro forma net tangible book value per Common Share after
       the offering (1)                                               $  .73
                                                                 ------
     Dilution of net tangible took value per Common Share to new
       Series C investors                                             $  .48
                                                                 ======

     (1) Assumes conversion of Series C Stock into common, the exercise of all
     warrants associated with Series C Stock issuance, and payment of six
     percent Series C dividend in Series C Stock for five years.


          The following table summarizes, as of the date of this Proxy
     Statement, the differences between existing shareholders and investors in
     the Series C Stock offering with respect to the number and percentage of
     shares of Common Stock purchased from the Company, the amount and
     percentage of consideration paid and the average price paid per share:

                                                                     Average
                            Shares Owned               Consideration      Price
     Per
                         Number         Percent         Amount        Percent 
<PAGE>





          Share
     Present Shareholders (2) 5,180,708    81.7%       $ 10,580,708    89.8%
          $ 2.04
     New Investors (3)        1,159,451    18.3%          1,200,000    10.2%
      1.03
                         ---------   ------      ------------    -----
          Total               6,340,159   100.0%       $ 11,780,708   100.0%   
                                    
     1(2) Excludes (i) up to 2,000,000 shares of Common Stock reserved for
     issuance under the Company's Incentive Stock Option Plan, of which options
     to purchase 1,119,977 shares are outstanding; (ii) up to 400,000 shares of
     Common Stock reserved for issuance under the Company's Non-Employee
     Director Option Plan, of which options to purchase 10,500 shares are
     outstanding; (iii) Series B Preferred stock, which is currently convertible
     into 482,441 shares of Common Stock; and (iv) warrants outstanding to
     purchase 936,751 shares of Common Stock, with exercise prices ranging from
     $1.00 to $15.24 per Common Share.
     1(3) Assumes conversion of Series C Stock into common, the exercise of all
     warrants associated with Series C Stock issuance, and payment of six
     percent Series C dividend in Series C Stock for five years.

          In addition to the rights and preferences described above, and as more
     fully described in the term sheet and letter of intent attached to this
     Proxy Statement as Exhibit A, the shares of Series C Stock will have the
     following rights and preferences: (i) a cumulative dividend of six percent
     (6%) payable in shares of Series C Stock for the first five years and in
     shares of Series C Stock or cash, at the option of the Company, thereafter;
     (ii) a liquidation preference superior to the Company's Common Stock; (iii)
     the right, subject to certain limitations, to cause the redemption of the
     Series C Stock after the fifth anniversary of its issuance at a price equal
     to its liquidation value; (iv) the right to vote as a class for two out of
     no more than nine members of the Company's Board of Directors; and (v) the
     right to vote on all other matters on which holders of the Company's Common
     Stock are entitled to vote as if the Series C Stock has been converted.

          After the fifth anniversary of its issuance, the Company shall be
     entitled to call all of the Series C Stock at a specific redemption price,
     provided that if it is not previously redeemed, the Company must redeem the
     Series C Stock upon the tenth anniversary of its issuance.  In connection
     with the right to vote as a class for two members of the Company's Board of
     Directors, the Company's Board of Directors shall increase the size of the
     Board from seven to nine members. 

          In connection with its investment, the Shepherd Group shall receive an
     annual management fee of $25,000.00 in consideration of its performance of
     ongoing services to be provided to the Company in accordance with the form
     of Management Agreement attached hereto as Exhibit B.  The Shepherd Group
     shall also receive a 1/% financing fee for any capital raised by the
     Company in the future with the assistance of the Shepherd Group, except
     where such capital is raised directly from the Shepherd Group or its
     affiliates.

     Voting Information
<PAGE>





          The Board of Directors recommends a vote FOR approval of the Proposed
     Offering to the Shepherd Investors.  As described above, the Board of
     Directors believes that it is in the best interests of the Company to
     approve the Proposed Offering in order to ensure compliance with NASDAQ
     regulations governing the Company's Common Stock.  The affirmative vote of
     the holders of the majority of the voting power of the Common Stock
     entitled to vote at the Special Meeting of Stockholders is required for
     approval of the Proposed Offering.  Your appointed proxies will vote your
     shares FOR approval unless you instruct otherwise.

          Abstention and broker non-votes will have the same effect as votes
     against the Proposed Offering.

     ITEM 3:  OTHER BUSINESS

          The Company's Board of Directors knows of no other matters which may
     come before the Special Meeting.  If, however, any other business should
     properly come before the Special Meeting, the proxies relating to such
     meeting will be voted with respect thereto in accordance with the best
     judgment of the Board.

          Stockholder proposals intended for presentation at the 1998 Annual
     Meeting of Stockholders were to be received by the Secretary of the Company
     by June 29, 1998, for inclusion in the Company's Proxy Statement and form
     of proxy relating to the 1998 Annual Meeting.  The Company has not yet set
     the date for which stockholder proposals intended for presentation at the
     Company's 1999 Annual Meeting of Stockholders must be received by the
     Secretary of the Company, but will inform Stockholders of such date in the
     Company's Proxy Statement for the 1998 Annual Meeting of Stockholders.


     August ___, 1998                        The Vermont Teddy Bear Co., Inc.


     <PAGE>
     EXHIBIT A

     May 21, 1998

                                         Via Facsimile and Federal Express
     Ms. Elisabeth Robert
     President and Chief Executive Officer
     The Vermont Teddy Bear Co., Inc.
     2236 Shelburne Road
     Shelburne, VT 05482


     Re:  Final terms of a proposed investment in The Vermont Teddy Bear Co.,
          Inc. by The Shepherd Group LLC and other investors.


     Dear Elisabeth:

     This letter, including the attached term sheet, represents a non-binding
<PAGE>





     proposal for the review and analysis of a transaction in which The Shepherd
     Group LLC (_TSG_ or the _Lead Institutional Investor_) and possibly an
     additional institutional investor (collectively the _Institutional
     Investors_) and / or individuals (collectively the _Investor Group_)
     propose to make an investment in The Vermont Teddy Bear Company (the
     _Company_ or _VTB_).  The purpose of this letter and accompanying term
     sheet is to set forth the principal terms and conditions upon which an
     investment will be considered. The terms and conditions set forth herein
     are subject to any adjustments made in order to achieve the most tax
     advantageous structure of any such investment.

     In consideration of the substantial expenditure of time, effort and expense
     to be undertaken by TSG, the Company, its officers, directors, employees,
     agents, representatives and affiliates agree, on the basis of this letter,
     that during the period commencing from the date this letter is accepted by
     the Company, for a period of 90 days, without the written consent of TSG,
     the Company nor its officers, employees, directors, agents, representatives
     or affiliates will not: (i) solicit, initiate or encourage submission of
     proposals or offers, or enter into or continue negotiations or discussions
     with, any other person or persons with regard to any sale by the Company of
     the stock or assets of the Company (other than the sale of stock or assets
     in the ordinary course of business including the exercise of options by
     employees and / or disposal of treasury stock), the sale by the Company or
     any of its affiliates of the Company's stock, the merger, consolidation or
     any other business combination as a result of which those persons that
     control the company, immediately prior to such transaction no longer
     control the Company, or any other financing of the Company except for the
     refinancing of the mortgage on the Company's principal place of business
     held by W.P. Carey & Co or any senior creditor working capital financings;
     or (ii) furnish to any other person any information with respect to, or
     otherwise cooperate in any way, or assist, facilitate or encourage, any
     acquisition or proposal for the assets or stock of the Company or any part
     thereof or any other financing except for the refinancing of the mortgage
     on the Company's principal place of business held by W.P. Carey & Co or any
     senior creditor working capital financings to the Company by any other
     person; or (iii) solicit, initiate or encourage submission of proposals or
     offers, or enter into or continue negotiations or discussions with, any
     other person or persons with regard to transactions similar in nature to
     the investment contemplated herein.


     If at any time during the period beginning with the date of this letter and
     ending 90 days thereafter the Company sells, or enters into any agreement
     to sell, all or substantially all of its stock or its assets; merges,
     consolidates or enters into a business combination or enters into any
     agreements to merge consolidate or enter into any business combination;
     executes, or enters into an agreement to execute a transactions similar in
     nature to the investment contemplated herein, the Company shall pay to TSG
     a fee calculated as follows: (i) $100,000; plus (ii) all out of pocket
     costs and expenses incurred by TSG and its respective accountants and
     attorneys in connection with their performance of due diligence and
     documentation to the point at which the Company alerts TSG in writing of
     its intent to pursue a sale, merger, consolidation, business combination or
     investment.
<PAGE>






     Additionally, if the Company wishes to terminate this agreement it may do
     so under the following conditions (i) the closing price of Company's common
     stock the day prior to the day on which the parties hereto plan to
     consummate the investment herein is greater than $1.625; (ii) the Company
     pays TSG on demand, and upon presentation of appropriate documentation all
     out of pocket costs and expenses incurred by TSG and its respective
     accountants and attorneys in connection with their performance of due
     diligence and documentation; and (iii) the Company pays TSG on demand  one
     hundred thousand dollars ($100,000).

     Regardless as to whether or not the investment contemplated herein is
     consummated, the Company agrees to pay on demand, and upon presentation of
     appropriate documentation all out of pocket costs and expenses incurred by
     TSG and its respective accountants and attorneys in connection with their
     performance of due diligence and documentation.

     Upon the signing of this Letter of Intent, TSG will begin a due diligence
     analysis of the Company.  This process will focus on the historical and
     projected financial results of the Company, customer interviews, industry
     analysis, legal and accounting due diligence.  If, during such process, TSG
     or the Investor Group uncovers any issue that is viewed to materially
     detract from the investment, TSG and the Investor Group may, at their sole
     discretion, elect to discontinue the pursuit of the investment contemplated
     herein.  Except as contemplated in the previous paragraph, if TSG or the
     Investor Group, at their sole discretion, elect to discontinue the pursuit
     of the investment contemplated herein, the Company will not be subject to
     any fees or costs.

     Except as provided in the immediately succeeding sentence, this letter
     contains a statement of the present intention on TSG's part and on your
     part and is not intended to create any legal binding obligation including a
     legal binding obligation to purchase or sell the Company's stock described
     above or in the accompanying term sheet, unless or until a purchase
     agreement has been negotiated, is acceptable to all parties in all respects
     and has been duly executed and delivered on behalf of all parties. This
     letter does, however, constitute a binding obligation with respect to the
     provisions of Paragraphs 2, 3, 4 & 5. This letter is delivered to you on
     the condition that it be kept confidential and not shown to or discussed
     with any third party other than legal and financial advisors. This letter
     shall be of no further force or in effect if it has not been executed by
     May 22, 1998.  This letter may be executed in counterparts, all of which,
     taken together shall constitute one and the same document.

     Elisabeth, if the above is acceptable to you and the Board of Directors,
     please so signify by signing the enclosed copy of this letter.  This letter
     agreement shall become effective upon execution by all parties listed
     below.


     Sincerely,                     Agreed and Acknowledged to,

     The Shepherd Group LLC                              The Vermont Teddy Bear
     Co., Inc.
<PAGE>





     T. Nathanael Shepherd                               Elisabeth Robert

     /s/ T. Nathanael Shepherd,     /s/ Elisabeth B. Robert,
     President                      President & Chief Executive Officer,
                                    Director

     <PAGE>
     The Shepherd Group LLC
     The Vermont Teddy Bear Co., Inc. Summary Investment Term Sheet

     Amount of Investment
     $600,000

     Issuer
     The Vermont Teddy Bear Co., Inc. (the "Company")

     Investors
     The investors shall be comprised of The Shepherd Group LLC ("TSG") and / or
     individuals (collectively the "Investor Group").

     Type of Security
     Convertible Redeemable Preferred Stock (the "Preferred") with Warrants.

     Term
     The Preferred must be redeemed upon the tenth anniversary of the issuance
     of the Preferred into  an amount equal to the par value of the Preferred
     plus any accrued and unpaid dividends.  If the Company's common stock is
     not listed on any principal exchange or any NASDAQ system at such time, the
     Preferred must be liquidated into an amount equal to the greater of the par
     value of the Preferred plus any accrued and unpaid dividends; and the fair
     market value of the common stock of the Company that the Preferred is
     convertible into at the time of such redemption. The fair market value
     shall be determined by a good faith determination by the Company and the
     Investor Group; if an agreement cannot be reached then the fair market
     value shall be determined by a disinterested third party that is a
     nationally recognized investment banking firm.  The cost of obtaining such
     fair market value shall be shared equally between TSG and the Company.

     Par Value
     $10,000 / share

     Number of Shares
     60

     Dividend Rate
     6.0% of outstanding Preferred to be paid for the first five years from the
     date of closing on an annual basis in the form of shares of Preferred
     (PIK).  Beginning the sixth year from the date of closing and at the
     discretion of the Company, the dividend is to be paid on an annual basis in
     the form of shares of Preferred (PIK) or in cash.  Additionally, dividends
     paid on the common stock of the Company shall be paid on the Preferred on
     an as converted basis.

     Subordination Provision
<PAGE>





     To the extent requested by the Company's existing lenders TSG will enter
     into an intercreditor agreement whereby TSG will allow for the following:
     The Preferred will be subordinated in right of payment of principal and
     dividends to all of the Company's existing and future indebtedness that is
     not convertible, exchangeable or transferable into securities representing
     an equity interest in the Company.  The Company may not make any payments
     on account of the Preferred if there shall have occurred and be continuing
     a default under any of the Company's existing or future indebtedness. The
     Company may not make any payments on account of the Preferred if such
     payment should cause a default under any of the Company's existing or
     future indebtedness.  Additionally, the Preferred will rank senior in right
     of payment of principal and dividends to all existing and future common
     stock and common stock equivalents, except for existing preferred stock
     that is expressly senior to any subsequent series of preferred stock, of
     the Company.

     Common Stock Ownership

     Conversion Provision
     Each Preferred share will be convertible into Common Stock at an amount
     equal to the par value of the Preferred divided by the Common Stock
     Conversion Price.

     Common Stock Conversion Price
     The Common Stock Conversion Price shall be calculated on the effective date
     of the attached Letter of Intent and will equal (i) the average of the
     closing price of the common stock of the Company, as recorded on the
     National Association of Securities Dealers Automated Quotation System under
     the symbol BEAR, on the prior sixty (60) days in which an actual trade was
     executed at the closing price ("The Actual Sixty Day Trading Average");
     minus (ii) The Actual Sixty Day Trading Average multiplied by fifteen
     percent (0.15).

     Anti-Dilution Adjustments
     Anti-Dilution adjustments to the Conversion Provision shall be customary
     including a weighted average adjustment component.

     Call Provisions
     A. The Company may call the Preferred after the fifth anniversary of the
     issuance of the Preferred only after giving Preferred holders 30 days
     notice of the Company's intent to call the Preferred;
     B. The Preferred may be called in whole, but not in part, at a price equal
     to the greater of: (i) par plus accrued and unpaid dividends and (ii) the
     amount represented by the percentage share of the fair market value of the
     Common Stock of the Company that the Preferred is convertible into. If the
     Company's common stock is not listed on any principal exchange or any
     NASDAQ system at such time, the Preferred must be liquidated into an amount
     equal to the greater of the par value of the Preferred plus any accrued and
     unpaid dividends and the fair market value of the common stock of the
     Company that the Preferred is convertible into at the time of such
     redemption.  The fair market value shall be determined by good faith
     determination by the Company and TSG, if an agreement cannot be reached
     then the fair market value shall be determined by a disinterested third
     party that is a nationally recognized investment banking firm.
<PAGE>






     Put Rights
     A. Holders may put the Preferred back to the Company after the fifth
     anniversary of the issuance of the Preferred;
     B. Preferred may be put at a price equal to par, the Preferred shall
     include any accrued and unpaid dividends;
     C. In any single year, the aggregate value of Preferred put back to the
     Company may not exceed the greater of 25% of net earnings after taxes of
     the preceding 12 months or 25% of the Company's net worth.

     Warrants

     Rights of Warrant
     To purchase one share of Common Stock

     Number
     A number equal to the par value of the Preferred divided by the Common
     Stock Conversion Price

     Exercise Price
     Common Stock Conversion Price

     Term
     Seven Years

     Operation of the Business
     From the date of the enclosed letter until closing of the transaction, the
     business of the Company will be operated in the ordinary course and will
     not dispose of assets, incur any materially adverse changes, dividends,
     distributions or sales other than in the ordinary course of business
     without the prior written consent of TSG.  Further, until the closing of
     the transaction contemplated herein, unless the  prior written consent of
     TSG, the current state of the Balance Sheet of the Company shall be
     maintained in substantially the same condition it is in on the date of this
     Letter of Intent.

     Registration and Other Shareholder Rights
     A. Preemptive Rights: The Investor Group will be given the right to
     purchase all new stock in an amount equal to their pro-rata share.
     B. Piggy-Back Registration Rights: All shareholders will be given standard
     Piggy-Back Registration Rights on a pro-rata basis.
     C. Demand Registration Rights: The Investor Group will have the right to
     demand the public sale of its stock through no more than three separate S-3
     filings with the SEC.  The Investor Group will be limited to exercising
     such right to no more than once every twelve months.

     Board Representation
     TSG shall have the right, at their sole discretion, to appoint two board
     members to the Board of Directors (the "Board") of the Company.  The Board
     will be capped at 9 members.

     Compensation Committee
     TSG will be entitled to a seat on the Compensation Committee.  The
     Committee will be capped at no more than 3 seats. 
<PAGE>






     Executive Committee
     TSG will be entitled to a seat on the Executive Committee and will serve
     with the Company's CEO and Chairman of the Board of Directors.  The
     Committee will be capped at no more than 3 seats.

     Financing Fees
     TSG will receive a 1 1/2% Financing Fee for capital raised by the Company
     with the assistance of TSG following the closing of the Investment except
     in situations where capital raised is (i) directly from TSG or (ii) from
     affiliates directly under TSG's control.

     Management Fees
     TSG shall receive an annual, non-accountable, $25,000 management fee, plus
     travel and other reasonable expenses which will be approved in advance and
     payable monthly.  Such fee is for management services such as (i) liaison
     services with credit institutions and financial markets; (ii) access to
     alternative sources of established equity capital; (iii) transaction
     experience with secondary stock offerings, mergers, acquisitions and (iv)
     business operations advisory services. 
     Such services shall be rendered pursuant to the attached Management
     Agreement in Exhibit I.

     Non-Compete Agreements
     Non-compete agreements for key senior executive; for a period of 18 months
     beyond the conclusion of employment.

     Key Woman Insurance
     $1,000,000 key-woman insurance policy for Elisabeth Robert with the Company
     as the beneficiary.  Such policy must be obtained within sixty (60) days of
     the investment contemplated herein. 

     Other
     A. Stock Purchase Agreement to contain customary terms and provisions,
     including
     representations, conditions, warranties, covenants, events of default and
     indemnities.
     B. So long as the Preferred is outstanding there will be no additional
     incurrence of debt, liens, or other contracts with recourse to the assets
     or cash flow of the Company without the approval of TSG except for such
     incurrences undertaken in the ordinary course of business, including but
     not limited to financing or leasing agreements, capital expenditures,
     research and development, hiring (except as stated in C below), firing,
     arrangements or agreements relating to promotions, with customers or
     vendors, advertising, sales, production and general operations.
     C. So long as the Preferred is outstanding TSG shall have veto rights on
     hiring decisions for the CEO, CFO and COO positions excluding the renewal
     of Elisabeth Robert's contract in the Fall of 1998.

     Conditions to Closing
     A. The satisfactory completion of all financial, industry, accounting,
     business and legal due diligence.
     B. Financial and other information that is currently available to TSG does
     not materially change prior to closing.
<PAGE>





     C. The Company shall have received a definitive declaration from the
     Vermont National Bank ("VNB") that VNB has rescinded their claim to, and
     unencumbered, the working capital assets of the Company specifically
     pertaining to the Company's trademark's, receivables, inventory and work in
     progress inventory.
     D. The Company shall have received third party consents necessary for the
     uninhibited implementation of the investment contemplated herein.
     E. The Directors and Executive Officers shall provide written approval of
     the transaction contemplated herein prior to the Company sending proxy
     materials (seeking the approvals described in F. below) to shareholder's of
     the Company.
     F. The Company shall obtain approval from the shareholder's of the Company
     for an amendment to the Company's Articles of incorporation, eliminating
     shareholder preemptive rights and allowing for the creation of the Board of
     Director's seats contemplated in the section entitled Board Representation
     herein.  Such approval shall be obtained with no more than 0.0% of the
     shareholder's exercising their right to dissent if a majority of votes is
     obtained.
     G. There will not exist any material pending or threatened litigation
     against the Company pertaining to investment contemplated herein or the
     elimination of shareholder preemptive rights.
     H. No obligation, liability or fee shall exist or be payable by the Company
     to any broker or investment banking firm in connection with the investment
     contemplated herein.
     <PAGE>
     EXHIBIT B


                           MANAGEMENT AGREEMENT

          Management Agreement dated as of [_________], 1998, by and between the
     Vermont Teddy Bear Co., Inc. a Vermont corporation (_VTB_ or the
     _Company_), and The Shepherd Group LLC, a Massachusetts limited liability
     company (the _Shepherd Group_).

                           W I T N E S S E T H:

          WHEREAS, VTB wishes to retain the Shepherd Group to provide it with
     the services set forth on Appendix A hereto; and

          WHEREAS, the Shepherd Group desires to provide such services to VTB,
     all on the terms and conditions hereinafter set forth;

          NOW THEREFORE, in consideration of the mutual covenants and agreements
     and subject to all the terms and conditions hereinafter set forth, the
     parties agree as follows:

     Section 1.                    Term of Agreement

          Unless sooner terminated by mutual consent of the parties hereto, the
     term of this Agreement (the _Term of the Agreement_) shall commence on the
     date hereof and end upon the earliest to occur of (i) The Shepherd Group
     ceases to own more than 15% of its original Preferred investment or (ii)
     ten (10) years from the date hereof.
<PAGE>






     Section 2.                    Duties of the Shepherd Group

          The Shepherd Group shall, during the Term of the Agreement as
     reasonably requested by the Company, provide the Company with the services
     set forth on Appendix A hereto; provided, however, that Shepherd Group
     shall in no event be obligated to devote more than fifteen (15) hours per
     month to providing to VTB the services described herein.

     Section 3.                    Management Fee

          Commencing as of the date hereto, VTB shall pay the Shepherd Group for
     its services hereunder an annual management fee (the _Management Fee_) of
     $25,000. The Management Fee shall, accrue daily, be paid monthly in
     arrears, on the last day of the month beginning on the date hereof.

     Section 4.                    Financing Fees.  VTB shall pay TSG a 1 /%
     financing fee  (the _Financing Fee_) with respect to any capital raised by
     the VTB or its subsidiaries with the assistance of TSG at any time after
     the date hereof other than capital raised directly from TSG or Affiliates
     of TSG. Notwithstanding the foregoing, should it be determined (based upon
     a written opinion of counsel reasonable to TSG) that the payment of a
     Financing Fee with respect to a particular issuance would prevent VTB from
     qualifying for applicable federal or state private placement exceptions,
     the payment of such Financing Fee shall be waived by the Investors. 

     Section 5.                    Entire Agreement; Amendment of Agreement;
     Counterparts

          This Agreement constitutes the entire agreement between the parties
     with respect to the subject matter hereof.  No modification of this
     Agreement or any part hereof, no waiver of any of the terms or provisions
     hereof, and no further agreement between the parties shall be valid or
     effective unless agreed to in writing by the parties.  This Agreement may
     be executed in any number of counterparts.

     Section 6.                    Governing Law; Jurisdiction; Venue.  This
     Agreement shall be deemed to be a contract made under, and shall be
     construed in accordance with, the laws of the State of Massachusetts
     without giving effect to conflict of laws principles thereof.  The Company
     waives any claim that Boston, Massachusetts is an inconvenient forum or an
     improper forum based on lack of venue.

          IN WITNESS WHEREOF, the parties to this Agreement have caused their
     respective names to be hereunto subscribed under seal by their respective
     officer thereunto duly authorized as of the date first above written.


                                   The Vermont Teddy Bear Co., Inc.



                                   By:
                                        Name:
<PAGE>





                                        Title:

                                   THE SHEPHERD GROUP LLC



                                   By:
                                        Name:
                                        Title:

     Appendix A


     Management Services description:

     To provide:

          Analytical and qualitative analysis regarding brand development,
               financing alternatives and strategic efforts;

          Ad hoc advisory assistance via the Executive Committee;

          Liaisons with credit institutions and the financial market;

          Access to alternative sources of established equity capital;

          Transaction experience in IPO's, mergers and acquisitions; and

          Other networking, analytical and qualitative services pertaining
               to the development and growth of the company.

          Recruitment of candidates for the Board.

          <PAGE>



          PROXY

          THE VERMONT TEDDY BEAR CO., INC.
          PROXY FOR THE SPECIAL MEETING OF SHAREHOLDERS AUGUST 28, 1998


          THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS.  The
          undersigned appoints Fred Marks, Jason Bacon, and Elisabeth
          Robert, and each of them, as Proxies, each with power to appoint
          his or her substitute, and hereby authorize any of them to
          represent and to vote, as designated below, all shares of Common
          Stock of The Vermont Teddy Bear Co., Inc. held of record by the
          undersigned on July 24, 1998, at the Special Meeting of
          Stockholders to be held at 10:00am EDT on August 28, 1998 at the
          corporate headquarters of The Vermont Teddy Bear Co., Inc., 5566
          Shelburne Road, Shelburne, Vermont, or any adjournment thereof.
<PAGE>






          ( X )  PLEASE MARK VOTES AS IN THIS EXAMPLE

          1. APPROVAL OF AN AMENDMENT TO THE COMPANY'S CERTIFICATE OF
          INCORPORATION TO ELIMINATE PREEMPTIVE RIGHTS SUBJECT TO THE
          CONDITION THAT DISSENTERS' RIGHTS ARE NOT EXERCISED BY A NUMBER
          OF THE COMPANY'S SHAREHOLDERS DETERMINED BY THE BOARD OF
          DIRECTORS, IN ITS DISCRETION, TO BE EXCESSIVE.

          (    ) FOR    (    ) AGAINST    (    ) ABSTAIN

          2. APPROVAL OF THE SALE OF SERIES C REDEEMABLE CONVERTIBLE
          PREFERRED STOCK AND WARRANTS TO THE SHEPHERD INVESTORS.

          (    ) FOR    (    ) AGAINST    (    ) ABSTAIN

          3.  In their discretion, the Proxies are authorized to vote upon
          such other business as may properly come before the meeting or
          any adjournment thereof.

          This Proxy, when properly executed, will be voted in the manner
          directed herein by the stockholder.  IF NO DISCRETION IS MADE,
          THIS PROXY WILL BE VOTED FOR ALL PROPOSALS.

                                        Dated:
          _____________________________, 1998



               __________________________________________
                                        Signature


               __________________________________________
                                        Signature, if held jointly


                                        NOTE: Please sign exactly as name
          appears
                                        hereon.  Joint owners should each
          sign.
                                        When signing as an attorney,
          executor,
                                        administrator, trustee, or
          guardian,
                                        please     give full title as such.


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