VERMONT TEDDY BEAR CO INC
DEF 14A, 1998-08-27
DOLLS & STUFFED TOYS
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       The Vermont Teddy Bear Co., Inc.



       Notice of Special Meeting of Stockholders

       and

       Proxy Statement
<PAGE>














  The Vermont Teddy Bear Co., Inc.
  Notice of Special Meeting of Stockholders

       A Special Meeting of the Stockholders of The Vermont Teddy Bear
  Co., Inc. will be held at 10:00 a.m. EST on September 11, 1998, at the
  Company's retail/manufacturing facility, 5566 Shelburne Road, Route
  Seven, Shelburne, Vermont, for the following purposes:

  1.   To approve an amendment to the Company's Certificate of
  Incorporation to eliminate preemptive rights.

  2.   To approve the sale of Series C Redeemable Convertible Preferred
  Stock and associated warrants.

  3.   To transact such other business that may properly come before the
  meeting or adjournment thereof.

       Stockholders of record at the close of business on July 24, 1998,
  are entitled to notice of, and to vote at, the meeting.


                           BY ORDER OF THE BOARD OF DIRECTORS



                           Spencer C. Putnam, Secretary

                           Shelburne, Vermont
                           August 4, 1998
<PAGE>













  The Vermont Teddy Bear Co., Inc.
  5566 Shelburne Road
  Shelburne, Vermont 05482
  August 4, 1998
  Proxy Statement
  Special Meeting of Stockholders
  To Be Held September 11, 1998

       This proxy statement is furnished to the stockholders of The
  Vermont Teddy Bear Co., Inc., a New York corporation duly qualified to
  transact business in the State of Vermont (the "Company"), in connection
  with a special meeting of the stockholders of the Company to be held at
  10:00 a.m. on September 11, 1998, at the Company's retail/manufacturing
  facility located at 5566 Shelburne Road, Route Seven, Shelburne,
  Vermont.

       The enclosed proxy card is furnished by the Company. This proxy is
  being solicited by the Company's Board of Directors for use at the
  Special Meeting or at any adjournment thereof.  A proxy duly executed
  and returned by a stockholder will be voted as directed by the proxy,
  and, if no choice is specified, the proxy will be voted in accordance
  with the recommendations of the Board of Directors contained herein.  As
  to other matters, if any, to be voted upon, the persons named in the
  proxy will take such action as the Board of Directors may deem
  advisable.

       All expenses of soliciting proxies are being borne by the Company.
  It is expected that solicitations will be made primarily by mail, but
  regular employees or representatives of the Company may also solicit
  proxies by telephone or other communication methods and arrange for
  nominees, custodians and fiduciaries to forward proxies and proxy
  material to their principals at the Company's expense.

       A proxy may be revoked at any time before it is exercised by
  notifying the Company's Secretary in writing at the address set forth
  above or by attending the Special Meeting and voting the shares covered
  by the proxy in person.

       It is expected that this Proxy Statement will be mailed on or about
  August 14, 1998, to stockholders of record on July 24, 1998.

       Voting Securities

       The Board of Directors has fixed the close of business on July 24,
  1998, as the record date for the determination of Stockholders entitled
  to receive notice of and to vote at the Special Meeting.  Each share of
<PAGE>





  the Company's Common Stock outstanding on the record date is entitled to
  one vote.

       As of the close of business on July 24, 1998, there were 5,180,708
  shares of the Company's Common Stock outstanding and entitled to vote,
  of which 2,551,300 shares, or approximately 49.2%, were owned
  beneficially by the current directors and officers of the Company. (1)

       The following table presents information about those persons known
  by the Company to own beneficially, as of July 24, 1998, more than 5% of
  the shares of the Company's Common Stock outstanding, directors of the
  Company and executive officers of the Company:

  Name and Address                             Shares  Percent
  of Beneficial Owner                          Owned     Owned

  Jason Bacon                                   5,500(2)   0.1
     RR #1, Box 78,  New Haven, VT 05472

  R. Patrick Burns                             17,625(3)   0.3
          c/o The Vermont Teddy Bear Co., Inc.
     5566 Shelburne Road, Shelburne, VT 05482

  Fred Marks                                  600,500(4)  11.6
     c/o The Vermont Teddy Bear Co., Inc.
     5566 Shelburne Road, Shelburne, VT  05482

  Joan H. Martin                            1,840,975(5)  35.5
     34 Woodbury Hill, Woodbury, CT  06798

  Margaret H. Martin                          267,000      5.2
     500 Lovell Avenue, Mill Valley, CA  94941

  Spencer C. Putnam                            84,000(6)   1.6
     c/o The Vermont Teddy Bear Co., Inc.
     5566 Shelburne Road, Shelburne, VT 05482

  Elisabeth B. Robert                           2,700(7)   0.1
     c/o The Vermont Teddy Bear Co., Inc.
     P.O. Box 965, Shelburne, VT  05482


  (1)These figures include a total of 21,475 shares held of record as a
  group by spouses and minor children of the Company's current directors
  and officers.  These figures do not include options to purchase 941,342
  shares of the Company's Common Stock, which have been granted to the
  current directors and officers as a group under the Company's Incentive
  Stock Option Plan and its Non-Employee Director Stock Option Plan.
  These figures also do not include Series B Preferred Stock and Series B
  Warrants held by Jason Bacon, and a Warrant to purchase 51,841 shares of
  the Company's Common stock granted to Joan Martin.
  (2) This figure includes 500 shares held of record by Mr. Bacon's wife,
  as to which beneficial ownership is disclaimed.  This figure does not
  include a Warrant for the purchase of 22,670 shares of the Company's
<PAGE>





  Common Stock, or 9,314 shares of the Company's Series B Preferred Stock,
  which are convertible into 22,670 shares of the Company's Common Stock.
  This figure does not include options granted under the Company's Non-
  Employee Director Stock Option Plan to Mr. Bacon to purchase 10,500
  shares of the Company's Common Stock, which have fully vested.
  (3) This figure includes 5,975 shares held of record by Mr. Burns' wife,
  as to which beneficial ownership is disclaimed.  This figure does not
  include options granted under the Company's Incentive Stock Option Plan
  to Mr. Burns to purchase 562,500 shares of the Company's Common Stock,
  which have fully vested.
  (4) This figure includes 500 shares held of record by Mr. Marks' wife,
  as to which beneficial ownership is disclaimed.
  (5) This figure includes 1,120,000 shares held of record by the Joan
  Hixon Martin Trust.  This figure does not include 152,995 shares held of
  record by Ms. Martin's son, Franc Sloan, and 267,000 shares held of
  record by Ms. Martin's daughter, Margaret Martin.  Ms. Martin disclaims
  beneficial ownership of these shares.  This figure does not include a
  Warrant for the Purchase of 51,841 shares of the Company's Common Stock,
  which has fully vested.
  (6) This figure includes 10,000 shares held of record by Mr. Putnam's
  children.  This figure also includes 2,500 shares held of record by Mr.
  Putnam's wife, as to which beneficial ownership is disclaimed.  This
  figure does not include options granted under the Company's Incentive
  Stock Option Plan to Mr. Putnam to purchase 62,832 shares of the
  Company's Common Stock, of which 30,332 shares have vested.
  (7) This figure includes 2,000 shares held of record by Ms. Robert's
  minor children.  This figure does not include options granted under the
  Company's Incentive Stock Option Plan to Ms. Robert to purchase 305,510
  shares of the Company's Common Stock, of which 136,760 shares have
  vested.

  ITEM 1.   Approval of an amendment to the Company's Certificate of
  Incorporation to eliminate preemptive rights subject to the condition
  that dissenters' rights are not exercised by a number of the Company's
  shareholders determined by the Board of Directors, in its discretion, to
  be excessive.

  The Company's Board of Directors has been advised by counsel that
  Holders of the Company's Common Stock currently have preemptive rights
  under the provisions of Section 622 of the New York Business Corporation
  Law.(1)  Under these provisions, holders of the Common Stock of the
  Company would have the right to participate proportionately in the
  proposed offering of preferred stock and warrants to The Shepherd Group
  LLC (the "Shepherd Group"), a private investment firm located in
  Massachusetts, and other investors (collectively, the "Shepherd
  Investors") described in Item 2 (the "Proposed Offering"), and in
  certain other stock offerings by the Company that would have a dilutive
  effect on such holders' voting or dividend rights.  The investment by
  the Shepherd Investors is contingent upon the elimination of these
  preemptive rights without the exercise of any dissenters' rights.
  Additionally, the Board of Directors of the Company believes that the
  continued existence of these preemptive rights could interfere with the
  Company's ability to attract other capital investments in the future.
  The Board of Directors, therefore,  has recommended the adoption of an
<PAGE>





  amendment to the Company's Certificate of Incorporation eliminating the
  preemptive rights of holders of the Company's Common Stock.  However,
  the effectiveness of this amendment, if approved, is subject to the
  condition that dissenters' rights are not exercised by holders of a
  number of the issued and outstanding shares of the Company's Common
  Stock determined by the Company's Board of Directors, in its discretion,
  to be excessive.  For an explanation of dissenters' rights, see
  "Dissenters' Rights," below.  The Board of Directors intends to exercise
  this discretion by taking into account the number of shares exercising
  dissenters' rights, if any, the cost to the Company of paying dissenting
  shareholders the fair value of their shares, and the impact of this cost
  on the Proposed Offering and the Company's overall financial condition.
  The full text of the amendment is set on the following page.

  (1)The provisions of Section 622 of the New York Business Corporation
  Law applicable to the Company provide in pertinent part as follows:

  (b)  Except as otherwise provided in the certificate of incorporation,
  and except as provided in this section, the holders of equity shares of
  any class, in case of the proposed issuance by the corporation of, or
  the proposed granting by the corporation of rights or options to
  purchase, its equity shares of any class or any shares or other
  securities convertible into or carrying rights or options to purchase
  its equity shares of any class, shall, if the issuance of the equity
  shares proposed to be issued or issuable upon exercise of such rights or
  options or upon conversion of such other securities would adversely
  affect the unlimited dividend rights of such holders, have the right
  during a reasonable time and on reasonable conditions, both to be fixed
  by the board, to purchase such shares or other securities in such
  proportion as shall be determined as provided in this section.

  (c)  Except as otherwise provided in the certificate of incorporation,
  and except as provided in this section, the holders of voting shares of
  any class, in case of the proposed issuance by the corporation of, or
  the proposed granting by the corporation of rights or options to
  purchase, its voting shares of any class or any shares or other
  securities convertible into or carrying rights or options to purchase
  its voting shares of any class, shall, if the issuance of the voting
  shares proposed to be issued or issuable upon exercise of such rights or
  options or upon conversion of such other securities would adversely
  affect the voting rights of such holders, have the right during a
  reasonable time and on reasonable conditions, both to be fixed by the
  board, to purchase such shares or other securities in such proportions
  as shall be determined as provided in this section.

  Effective February 22, 1998, Section 622 was amended to provide that
  holders of equity shares in corporations formed under the New York
  Business Corporation Law after that date would not have preemptive
  rights unless specifically authorized in the corporation's certificate
  of incorporation.


  Absent approval of the amendment to the Company's Certificate of
  Incorporation, holders of the Company's Common Stock, upon certain
<PAGE>





  offerings by the Company of any securities that could adversely affect
  either the dividend rights or voting rights of the Common Stock, would
  be entitled to purchase the proportion of the securities offered that,
  as nearly as practicable, would preserve such holders' relative dividend
  and voting rights.  Under these circumstances, shareholders exercising
  their preemptive rights would be entitled to do so on the same terms and
  at the same price offered to the investors whose purchase had triggered
  such preemptive rights.

  If the amendment to the Company's Certificate of Incorporation is
  approved and takes effect, the Company's Board of Directors would be
  empowered to offer any of the Company's authorized but unissued shares
  of Series B Convertible Preferred Stock or Common Stock, or to designate
  and offer shares of new classes or series of the Company's undesignated
  preferred stock, without offering any right of participation to the
  holders of the Company's Common Stock.  Additionally, the Company would
  be authorized to complete the Proposed Offering, without offering any
  right of participation to any of the holders of the Company's Common
  Stock.  The impact of the Proposed Offering to the holders of the
  Company's Common Stock without preemptive rights is described in Item 2,
  below.

  The Proposed Amendment

  The Company's Certificate of Incorporation shall be amended by adding a
  new Article IV, Section D, as follows:

       D.  Common Stock.  Twenty million (20,000,000) shares of common
  stock having a par value of $.05 per share.  No holder of shares of
  common stock shall have, as such holder, any preemptive right to
  purchase any shares or other securities of the corporation.

  This amendment to the Company's Certificate of Incorporation will
  eliminate the preemptive rights currently available to holders of the
  Company's Common Stock.  The effectiveness of the amendment is subject
  to the condition that dissenters' rights are not exercised by holders of
  a number of the Company's issued and outstanding shares of Common Stock
  that the Board of Directors determines, in its discretion, to be
  excessive. The Proposed Offering to the Shepherd Investors is subject to
  the condition that no holders of the Company's Common Stock exercise
  their dissenters' rights.

  Voting Information

  The Board of Directors recommends a vote FOR approval of the amendment
  to the Company's Certificate of Incorporation.  The affirmative vote of
  the holders of the majority of the voting power of the Common Stock
  entitled to vote at the Special Meeting of Stockholders is required for
  approval of the amendment to the Certificate of Incorporation.  Your
  appointed proxies will vote your shares FOR approval unless you instruct
  otherwise.

  Abstention and broker non-votes will have the same effect as votes
  against the amendment.
<PAGE>






  Dissenters' Rights

  Holders of the Company's Common Stock who object to the amendment of the
  Company's Certificate of Incorporation are entitled to exercise their
  dissenters' rights and receive payment for the fair value of their
  shares.  As described above, however, the Proposed Offering to the
  Shepherd Investors is contingent on all of the Company's shareholders
  electing not to exercise their dissenters' rights.  Additionally, the
  Company's Board of Directors has made the effectiveness of the amendment
  subject to the condition that dissenters' rights are not exercised by
  holders of a number of the Company's issued and outstanding shares of
  Common Stock determined by the Board, in its discretion, to be
  excessive.

  Shareholders desiring to exercise their dissenters' rights must vote
  AGAINST the amendment of the Company's Certificate of Incorporation and
  must file with the Company a written objection stating their election to
  exercise their dissenters' rights, name, residential address, the number
  of shares of the Company's Common Stock of which they are the beneficial
  owner, and demanding payment of the fair value of their shares PRIOR to
  the vote to be taken at the Special Meeting of Shareholders.
  Shareholders exercising their dissenters' rights must do so as to all
  shares held by them of record that they own beneficially.  In addition
  to filing a written objection and notice of election to dissent,
  shareholders exercising their dissenters' rights must deliver to the
  Company the certificates representing their shares within one (1) month
  of filing their notice of election to dissent.  The Company shall note
  thereon the shareholder's notice of election to dissent and return the
  certificate to the shareholder.  Upon approval of the amendment to the
  Company's Certificate of Incorporation, dissenting shareholders shall no
  longer have any of the rights of shareholders of the Company, except the
  right to be paid the fair value of their shares.

  In the event that the amendment of the Company's Certificate of
  Incorporation is approved, then the Company will notify within ten (10)
  days of the Special Meeting of Shareholders those shareholders that have
  filed a notice of election to dissent of the approval of the amendment.
  Within fifteen days of the Company's consummation of the amendment of
  the Company's Certificate of Incorporation, but no later than ninety
  days after the Special Meeting of Stockholders, the Company shall notify
  dissenting shareholders of the Company's calculation of the fair value
  of their shares as of the day prior to the Special Meeting, and shall
  make an advance payment of eighty percent (80%) of  such amount to those
  shareholders that have delivered their certificates to the Company for
  notation.  In the event of disagreement as to the fair value of the
  shares, the Company will institute a court proceeding to determine the
  fair value in accordance with New York law.  The court's determination
  of fair value will include an allowance for interest.


  ITEM 2.   Approval of the sale of Series C Redeemable Convertible
  Preferred Stock and warrants to the Shepherd Investors.
<PAGE>





  Although no shareholder approval is currently required to authorize the
  Proposed Offering, the Company has been informed by NASDAQ that
  regulations governing the listing of the Company's Common Stock with
  NASDAQ could require the Company to obtain shareholder approval in the
  future if the anti-dilution provisions applicable to the securities to
  be issued to the Shepherd Investors are triggered such that the Shepherd
  Investors could then obtain twenty percent (20%) or more of the
  Company's currently issued and outstanding shares of Common Stock.
  Rather than seek approval at that time, the Company's Board of Directors
  believes that it is in the best interests of the Company to approve the
  Proposed Offering, including the possible impact of the anti-dilution
  provisions, at this time.

  The Proposed Offering consists of the issuance by the Company of a new
  series of preferred stock to be designated as Series C Redeemable
  Convertible Preferred Stock (the "Series C Stock") and accompanying
  warrants to the Shepherd Investors for Six Hundred Thousand Dollars
  ($600,000). The Shepherd Investors will receive sixty (60) shares of the
  Series C Stock and accompanying warrants to purchase 495,868 shares,
  subject to certain customary weighted-average anti-dilution provisions,
  of the Company's Common Stock at $1.21 per share.  The sixty shares of
  Series C Stock will be convertible, subject to certain anti-dilution
  provisions, into a total of 495,868 shares of the Company's Common
  Stock.  The exercise price of the warrants and the conversion ratio of
  the Series C Stock were set at fifteen percent (15%) below the average
  closing price of the Company's Common Stock for the sixty days on which
  a trade occurred prior to execution of the letter of intent with the
  Shepherd Investors on May 21, 1998.  As of July 24, 1998, the Company
  had 5,192,708 shares of Common Stock issued and 5,180,708 shares
  outstanding.  Accordingly, upon approval and consummation of the
  Proposed Offering, the 991,736 shares of Common Stock issuable upon
  exercise of the warrants and conversion of the Series C Stock issued to
  the Shepherd Group would equal 19.1% of the Company's shares outstanding
  as of the record date.

       The following table sets forth the capitalization of the Company
  (i) as of March 31, 1998 and (ii) as adjusted to reflect the sale of the
  Series C Preferred Stock:


  CAPITALIZATION
                                               March 31, 1998
                                          Actual           As Adjusted
  Short-term debt(1)                      $   521,193      $   521,193
  Long-term debt(2)                         6,218,261        6,218,621
  Series C Preferred Stock (3)                      -          600,000(4)
  Shareholders' equity(5):
     Series A Preferred Stock, 90 shares
     authorized; 90 shares outstanding,
     with cumulative dividends at 8% and a
     liquidation value of $10,000 per share   900,000          900,000
     Series B Preferred Stock, 375,000 shares
     authorized; 204,912 shares outstanding    10,245           10,245
     Common Stock, 20,000,000 shares authorized;
<PAGE>





     5,180,708 shares outstanding(6)          259,299          259,299
  Additional paid in capital               10,578,054       10,578,054
  Treasury stock at cost, 12,000 shares      (106,824)        (106,824)
  Accumulated deficit                      (6,569,669)      (6,569,669)
                                         ------------     ------------
     Total shareholder's equity          $  5,071,105     $  5,671,105
                                         ------------     ------------
        Total capitalization             $ 11,810,559     $ 12,410,559
                                         ============     ============

  (1) Includes current portion of long-term debt.
  (2) Includes capital lease obligations.
  (3) Since the Series C Stock requires mandatory redemption after ten
  years, this class of security is treated as a debt instrument for
  accounting presentation purposes.  Additionally, the Board of Directors
  has yet to formally designate the Series C stock.  A total of 60 Series
  C Shares would be issued as the result of this Proposed Offering, with
  an additional 50 shares designated for payment of in-kind dividends on
  outstanding Series C Stock.
  (4) Does not reflect the exercise of warrants granted in conjunction
  with Series C issuance.
  (5) The Company has 1,000,000 shares of "blank check" preferred stock
  authorized, which the Board of Directors has the sole authority to
  designate.  The Board of Directors has designated 375,090 shares, as
  indicated above.
  (6) Excludes (i) up to 2,000,000 shares of Common Stock reserved for
  issuance under the Company's Incentive Stock Option Plan, of which
  options to purchase 1,119,977 shares are outstanding; (ii) up to 400,000
  shares of Common Stock reserved for issuance under the Company's Non-
  Employee Director Stock Option Plan, of which options to purchase 10,500
  shares are outstanding; (iii) Series B Preferred stock, which is
  currently convertible into 482,441 shares of Common Stock; and (iv)
  warrants outstanding to purchase 936,751 shares of Common Stock, with
  exercise prices ranging from $1.00 to $15.24 per Common Share.

       Although the conversion ratio of the Series C Stock, $1.21 per
  Common Share, was $.04 per Common Share less than the closing price of
  the Company's Common Stock as of the date that the Company signed a
  letter of intent for the Proposed Offering, the issuance of Series C
  Stock and exercise of warrants would have a positive impact on the
  Company's net tangible book value.  As of March 31, 1998, the Company
  had a net tangible book value (total tangible assets less total
  liabilities and Preferred Stock) of $3,445,819, or $.67 per share of
  Common Stock outstanding.  After giving effect to the proposed sale of
  the Series C Stock, the exercise of accompanying warrants, and payments
  of six percent Series C dividend in Series C Stock for five years, and
  the receipt and application of the estimated net proceeds therefrom, the
  pro forma net tangible book value of the Company at March 31, 1998 would
  have been $4,645,819, or $.73 per share of Common Stock outstanding,
  which represents an increase in the pro forma net tangible book value of
  $.06 per share to current shareholders and a decrease in the pro forma
  net tangible book value of $.48 to the new investors.

       The following table illustrates such dilution:
<PAGE>






  DILUTION








  Conversion price to Common Stock of each Series C Share           $1.21
  Net tangible book value per Common Share before the offering $ .67
  Increase per Common Share attributable to purchase of
    Series C Shares by new investors                           $ .06
  Pro forma net tangible book value per Common Share after     -----
    the offering(1)                                                 $ .73
  Dilution of net tangible took value per Common Share to           -----
    new Series C investors                                          $ .48
                                                                    =====

       The following table summarizes, as of the date of this Proxy
  Statement, the differences between existing shareholders and investors
  in the Series C Stock offering with respect to the number and percentage
  of shares of Common Stock purchased from the Company, the amount and
  percentage of consideration paid and the average price paid per share:

                                                                   Average
                           Shares Owned       Consideration      Price Per
                           Number    Percent  Amount       Percent   Share
  Present Shareholders(2)  5,180,708  81.7%   $ 10,580,708   89.8%   $2.04
  New Investors(3)         1,159,451  18.3%      1,200,000   10.2%    1.03
                           --------- ------   ------------  ------
       Total               6,340,159 100.0%   $ 11,780,708  100.0%
                           ========= ======   ============  ======

  (1) Assumes conversion of Series C Stock into common, the exercise of
  all warrants associated with Series C Stock issuance, and payment of six
  percent Series C dividend in Series C Stock for five years.
  (2) Excludes (i) up to 2,000,000 shares of Common Stock reserved for
  issuance under the Company's Incentive Stock Option Plan, of which
  options to purchase 1,119,977 shares are outstanding; (ii) up to 400,000
  shares of Common Stock reserved for issuance under the Company's Non-
  Employee Director Option Plan, of which options to purchase 10,500
  shares are outstanding; (iii) Series B Preferred stock, which is
  currently convertible into 482,441 shares of Common Stock; and (iv)
  warrants outstanding to purchase 936,751 shares of Common Stock, with
  exercise prices ranging from $1.00 to $15.24 per Common Share.
  (3) Assumes conversion of Series C Stock into common, the exercise of
  all warrants associated with Series C Stock issuance, and payment of six
  percent Series C dividend in Series C Stock for five years.


       In addition to the rights and preferences described above, and as
  more fully described in the term sheet and letter of intent attached to
<PAGE>





  this Proxy Statement as Exhibit A, the shares of Series C Stock will
  have the following rights and preferences: (i) a cumulative dividend of
  six percent (6%) payable in shares of Series C Stock for the first five
  years and in shares of Series C Stock or cash, at the option of the
  Company, thereafter; (ii) a liquidation preference superior to the
  Company's Common Stock; (iii) the right, subject to certain limitations,
  to cause the redemption of the Series C Stock after the fifth
  anniversary of its issuance at a price equal to its liquidation value;
  (iv) the right to vote as a class for two out of no more than nine
  members of the Company's Board of Directors; and (v) the right to vote
  on all other matters on which holders of the Company's Common Stock are
  entitled to vote as if the Series C Stock has been converted.

  After the fifth anniversary of its issuance, the Company shall be
  entitled to call all of the Series C Stock at a specific redemption
  price, provided that if it is not previously redeemed, the Company must
  redeem the Series C Stock upon the tenth anniversary of its issuance.
  In connection with the right to vote as a class for two members of the
  Company's Board of Directors, the Company's Board of Directors shall
  increase the size of the Board from seven to nine members.

  In connection with its investment, the Shepherd Group shall receive an
  annual management fee of $25,000.00 in consideration of its performance
  of ongoing services to be provided to the Company in accordance with the
  form of Management Agreement attached hereto as Exhibit B.  The Shepherd
  Group shall also receive a 11/2% financing fee for any capital raised by
  the Company in the future with the assistance of the Shepherd Group,
  except where such capital is raised directly from the Shepherd Group or
  its affiliates.

  Voting Information

  The Board of Directors recommends a vote FOR approval of the Proposed
  Offering to the Shepherd Investors.  As described above, the Board of
  Directors believes that it is in the best interests of the Company to
  approve the Proposed Offering in order to ensure compliance with NASDAQ
  regulations governing the Company's Common Stock.  The affirmative vote
  of the holders of the majority of the voting power of the Common Stock
  entitled to vote at the Special Meeting of Stockholders is required for
  approval of the Proposed Offering.  Your appointed proxies will vote
  your shares FOR approval unless you instruct otherwise.

  Abstention and broker non-votes will have the same effect as votes
  against the Proposed Offering.

  ITEM 3:  OTHER BUSINESS

       The Company's Board of Directors knows of no other matters which
  may come before the Special Meeting.  If, however, any other business
  should properly come before the Special Meeting, the proxies relating to
  such meeting will be voted with respect thereto in accordance with the
  best judgment of the Board.
<PAGE>





       Stockholder proposals intended for presentation at the 1998 Annual
  Meeting of Stockholders were to be received by the Secretary of the
  Company by June 29, 1998, for inclusion in the Company's Proxy Statement
  and form of proxy relating to the 1998 Annual Meeting.  The Company has
  not yet set the date for which stockholder proposals intended for
  presentation at the Company's 1999 Annual Meeting of Stockholders must
  be received by the Secretary of the Company, but will inform
  Stockholders of such date in the Company's Proxy Statement for the 1998
  Annual Meeting of Stockholders.


  August 4, 1998                          The Vermont Teddy Bear Co., Inc.




















  EXHIBIT A

  May 21, 1998

  Via Facsimile and Federal Express
  Ms. Elisabeth Robert
  President and Chief Executive Officer
  The Vermont Teddy Bear Co., Inc.
  2236 Shelburne Road
  Shelburne, VT 05482


  Re:  Final terms of a proposed investment in The Vermont Teddy Bear Co.,
  Inc. by The Shepherd Group LLC and other investors.


  Dear Elisabeth:

  This letter, including the attached term sheet, represents a non-binding
  proposal for the review and analysis of a transaction in which The
  Shepherd Group LLC ("TSG" or the "Lead Institutional Investor") and
  possibly an additional institutional investor (collectively the
<PAGE>





  "Institutional Investors") and / or individuals (collectively the
  "Investor Group") propose to make an investment in The Vermont Teddy
  Bear Company (the "Company" or "VTB").  The purpose of this letter and
  accompanying term sheet is to set forth the principal terms and
  conditions upon which an investment will be considered. The terms and
  conditions set forth herein are subject to any adjustments made in order
  to achieve the most tax advantageous structure of any such investment.

  In consideration of the substantial expenditure of time, effort and
  expense to be undertaken by TSG, the Company, its officers, directors,
  employees, agents, representatives and affiliates agree, on the basis of
  this letter, that during the period commencing from the date this letter
  is accepted by the Company, for a period of 90 days, without the written
  consent of TSG, the Company nor its officers, employees, directors,
  agents, representatives or affiliates will not: (i) solicit, initiate or
  encourage submission of proposals or offers, or enter into or continue
  negotiations or discussions with, any other person or persons with
  regard to any sale by the Company of the stock or assets of the Company
  (other than the sale of stock or assets in the ordinary course of
  business including the exercise of options by employees and / or
  disposal of treasury stock), the sale by the Company or any of its
  affiliates of the Company's stock, the merger, consolidation or any
  other business combination as a result of which those persons that
  control the company, immediately prior to such transaction no longer
  control the Company, or any other financing of the Company except for
  the refinancing of the mortgage on the Company's principal place of
  business held by W.P. Carey & Co or any senior creditor working capital
  financings; or (ii) furnish to any other person any information with
  respect to, or otherwise cooperate in any way, or assist, facilitate or
  encourage, any acquisition or proposal for the assets or stock of the
  Company or any part thereof or any other financing except for the
  refinancing of the mortgage on the Company's principal place of business
  held by W.P. Carey & Co or any senior creditor working capital
  financings to the Company by any other person; or (iii) solicit,
  initiate or encourage submission of proposals or offers, or enter into
  or continue negotiations or discussions with, any other person or
  persons with regard to transactions similar in nature to the investment
  contemplated herein.


  If at any time during the period beginning with the date of this letter
  and ending 90 days thereafter the Company sells, or enters into any
  agreement to sell, all or substantially all of its stock or its assets;
  merges, consolidates or enters into a business combination or enters
  into any agreements to merge consolidate or enter into any business
  combination; executes, or enters into an agreement to execute a
  transactions similar in nature to the investment contemplated herein,
  the Company shall pay to TSG a fee calculated as follows: (i) $100,000;
  plus (ii) all out of pocket costs and expenses incurred by TSG and its
  respective accountants and attorneys in connection with their
  performance of due diligence and documentation to the point at which the
  Company alerts TSG in writing of its intent to pursue a sale, merger,
  consolidation, business combination or investment.
<PAGE>





  Additionally, if the Company wishes to terminate this agreement it may
  do so under the following conditions (i) the closing price of Company's
  common stock the day prior to the day on which the parties hereto plan
  to consummate the investment herein is greater than $1.625; (ii) the
  Company pays TSG on demand, and upon presentation of appropriate
  documentation all out of pocket costs and expenses incurred by TSG and
  its respective accountants and attorneys in connection with their
  performance of due diligence and documentation; and (iii) the Company
  pays TSG on demand  one hundred thousand dollars ($100,000).

  Regardless as to whether or not the investment contemplated herein is
  consummated, the Company agrees to pay on demand, and upon presentation
  of appropriate documentation all out of pocket costs and expenses
  incurred by TSG and its respective accountants and attorneys in
  connection with their performance of due diligence and documentation.

  Upon the signing of this Letter of Intent, TSG will begin a due
  diligence analysis of the Company.  This process will focus on the
  historical and projected financial results of the Company, customer
  interviews, industry analysis, legal and accounting due diligence.  If,
  during such process, TSG or the Investor Group uncovers any issue that
  is viewed to materially detract from the investment, TSG and the
  Investor Group may, at their sole discretion, elect to discontinue the
  pursuit of the investment contemplated herein.  Except as contemplated
  in the previous paragraph, if TSG or the Investor Group, at their sole
  discretion, elect to discontinue the pursuit of the investment
  contemplated herein, the Company will not be subject to any fees or
  costs.

  Except as provided in the immediately succeeding sentence, this letter
  contains a statement of the present intention on TSG's part and on your
  part and is not intended to create any legal binding obligation
  including a legal binding obligation to purchase or sell the Company's
  stock described above or in the accompanying term sheet, unless or until
  a purchase agreement has been negotiated, is acceptable to all parties
  in all respects and has been duly executed and delivered on behalf of
  all parties. This letter does, however, constitute a binding obligation
  with respect to the provisions of Paragraphs 2, 3, 4 & 5. This letter is
  delivered to you on the condition that it be kept confidential and not
  shown to or discussed with any third party other than legal and
  financial advisors. This letter shall be of no further force or in
  effect if it has not been executed by May 22, 1998.  This letter may be
  executed in counterparts, all of which, taken together shall constitute
  one and the same document.

  Elisabeth, if the above is acceptable to you and the Board of Directors,
  please so signify by signing the enclosed copy of this letter.  This
  letter agreement shall become effective upon execution by all parties
  listed below.


  Sincerely,                    Agreed and Acknowledged to,

  The Shepherd Group LLC        The Vermont Teddy Bear Co., Inc.
<PAGE>





  T. Nathanael Shepherd         Elisabeth Robert

  /s/ T. Nathanael Shepherd,    /s/ Elisabeth B. Robert,
  ---------------------------   -------------------------
  President                     President & Chief Executive Officer,
                                Director


  The Shepherd Group LLC
  The Vermont Teddy Bear Co., Inc. Summary Investment Term Sheet

  Amount of Investment
  $600,000

  Issuer
  The Vermont Teddy Bear Co., Inc. (the "Company")

  Investors
  The investors shall be comprised of The Shepherd Group LLC ("TSG") and /
  or individuals (collectively the "Investor Group").

  Type of Security
  Convertible Redeemable Preferred Stock (the "Preferred") with Warrants.

  Term
  The Preferred must be redeemed upon the tenth anniversary of the
  issuance of the Preferred into  an amount equal to the par value of the
  Preferred plus any accrued and unpaid dividends.  If the Company's
  common stock is not listed on any principal exchange or any NASDAQ
  system at such time, the Preferred must be liquidated into an amount
  equal to the greater of the par value of the Preferred plus any accrued
  and unpaid dividends; and the fair market value of the common stock of
  the Company that the Preferred is convertible into at the time of such
  redemption. The fair market value shall be determined by a good faith
  determination by the Company and the Investor Group; if an agreement
  cannot be reached then the fair market value shall be determined by a
  disinterested third party that is a nationally recognized investment
  banking firm.  The cost of obtaining such fair market value shall be
  shared equally between TSG and the Company.

  Par Value
  $10,000 / share

  Number of Shares
  60

  Dividend Rate
  6.0% of outstanding Preferred to be paid for the first five years from
  the date of closing on an annual basis in the form of shares of
  Preferred (PIK).  Beginning the sixth year from the date of closing and
  at the discretion of the Company, the dividend is to be paid on an
  annual basis in the form of shares of Preferred (PIK) or in cash.
  Additionally, dividends paid on the common stock of the Company shall be
  paid on the Preferred on an as converted basis.
<PAGE>






  Subordination Provision
  To the extent requested by the Company's existing lenders TSG will enter
  into an intercreditor agreement whereby TSG will allow for the
  following: The Preferred will be subordinated in right of payment of
  principal and dividends to all of the Company's existing and future
  indebtedness that is not convertible, exchangeable or transferable into
  securities representing an equity interest in the Company.  The Company
  may not make any payments on account of the Preferred if there shall
  have occurred and be continuing a default under any of the Company's
  existing or future indebtedness. The Company may not make any payments
  on account of the Preferred if such payment should cause a default under
  any of the Company's existing or future indebtedness.  Additionally, the
  Preferred will rank senior in right of payment of principal and
  dividends to all existing and future common stock and common stock
  equivalents, except for existing preferred stock that is expressly
  senior to any subsequent series of preferred stock, of the Company.

  Common Stock Ownership

  Conversion Provision
  Each Preferred share will be convertible into Common Stock at an amount
  equal to the par value of the Preferred divided by the Common Stock
  Conversion Price.

  Common Stock Conversion Price
  The Common Stock Conversion Price shall be calculated on the effective
  date of the attached Letter of Intent and will equal (i) the average of
  the closing price of the common stock of the Company, as recorded on the
  National Association of Securities Dealers Automated Quotation System
  under the symbol BEAR, on the prior sixty (60) days in which an actual
  trade was executed at the closing price ("The Actual Sixty Day Trading
  Average"); minus (ii) The Actual Sixty Day Trading Average multiplied by
  fifteen percent (0.15).

  Anti-Dilution Adjustments
  Anti-Dilution adjustments to the Conversion Provision shall be customary
  including a weighted average adjustment component.

  Call Provisions
  A. The Company may call the Preferred after the fifth anniversary of the
  issuance of the Preferred only after giving Preferred holders 30 days
  notice of the Company's intent to call the Preferred;
  B. The Preferred may be called in whole, but not in part, at a price
  equal to the greater of: (i) par plus accrued and unpaid dividends and
  (ii) the amount represented by the percentage share of the fair market
  value of the Common Stock of the Company that the Preferred is
  convertible into. If the Company's common stock is not listed on any
  principal exchange or any NASDAQ system at such time, the Preferred must
  be liquidated into an amount equal to the greater of the par value of
  the Preferred plus any accrued and unpaid dividends and the fair market
  value of the common stock of the Company that the Preferred is
  convertible into at the time of such redemption.  The fair market value
  shall be determined by good faith determination by the Company and TSG,
<PAGE>





  if an agreement cannot be reached then the fair market value shall be
  determined by a disinterested third party that is a nationally
  recognized investment banking firm.

  Put Rights
  A. Holders may put the Preferred back to the Company after the fifth
  anniversary of the issuance of the Preferred;
  B. Preferred may be put at a price equal to par, the Preferred shall
  include any accrued and unpaid dividends;
  C. In any single year, the aggregate value of Preferred put back to the
  Company may not exceed the greater of 25% of net earnings after taxes of
  the preceding 12 months or 25% of the Company's net worth.

  Warrants

  Rights of Warrant
  To purchase one share of Common Stock

  Number
  A number equal to the par value of the Preferred divided by the Common
  Stock Conversion Price

  Exercise Price
  Common Stock Conversion Price

  Term
  Seven Years

  Operation of the Business
  From the date of the enclosed letter until closing of the transaction,
  the business of the Company will be operated in the ordinary course and
  will not dispose of assets, incur any materially adverse changes,
  dividends, distributions or sales other than in the ordinary course of
  business without the prior written consent of TSG.  Further, until the
  closing of the transaction contemplated herein, unless the  prior
  written consent of TSG, the current state of the Balance Sheet of the
  Company shall be maintained in substantially the same condition it is in
  on the date of this Letter of Intent.

  Registration and Other Shareholder Rights
  A. Preemptive Rights: The Investor Group will be given the right to
  purchase all new stock in an amount equal to their pro-rata share.
  B. Piggy-Back Registration Rights: All shareholders will be given
  standard Piggy-Back Registration Rights on a pro-rata basis.
  C. Demand Registration Rights: The Investor Group will have the right to
  demand the public sale of its stock through no more than three separate
  S-3 filings with the SEC.  The Investor Group will be limited to
  exercising such right to no more than once every twelve months.

  Board Representation
  TSG shall have the right, at their sole discretion, to appoint two board
  members to the Board of Directors (the "Board") of the Company.  The
  Board will be capped at 9 members.
<PAGE>





  Compensation Committee
  TSG will be entitled to a seat on the Compensation Committee.  The
  Committee will be capped at no more than 3 seats.

  Executive Committee
  TSG will be entitled to a seat on the Executive Committee and will serve
  with the Company's CEO and Chairman of the Board of Directors.  The
  Committee will be capped at no more than 3 seats.

  Financing Fees
  TSG will receive a 1 1/2% Financing Fee for capital raised by the
  Company with the assistance of TSG following the closing of the
  Investment except in situations where capital raised is (i) directly
  from TSG or (ii) from affiliates directly under TSG's control.

  Management Fees
  TSG shall receive an annual, non-accountable, $25,000 management fee,
  plus travel and other reasonable expenses which will be approved in
  advance and payable monthly.  Such fee is for management services such
  as (i) liaison services with credit institutions and financial markets;
  (ii) access to alternative sources of established equity capital; (iii)
  transaction experience with secondary stock offerings, mergers,
  acquisitions and (iv) business operations advisory services.
  Such services shall be rendered pursuant to the attached Management
  Agreement in Exhibit I.

  Non-Compete Agreements
  Non-compete agreements for key senior executive; for a period of 18
  months beyond the conclusion of employment.

  Key Woman Insurance
  $1,000,000 key-woman insurance policy for Elisabeth Robert with the
  Company as the beneficiary.  Such policy must be obtained within sixty
  (60) days of the investment contemplated herein.

  Other
  A. Stock Purchase Agreement to contain customary terms and provisions,
  including
  representations, conditions, warranties, covenants, events of default
  and indemnities.
  B. So long as the Preferred is outstanding there will be no additional
  incurrence of debt, liens, or other contracts with recourse to the
  assets or cash flow of the Company without the approval of TSG except
  for such incurrences undertaken in the ordinary course of business,
  including but not limited to financing or leasing agreements, capital
  expenditures, research and development, hiring (except as stated in C
  below), firing, arrangements or agreements relating to promotions, with
  customers or vendors, advertising, sales, production and general
  operations.
  C. So long as the Preferred is outstanding TSG shall have veto rights on
  hiring decisions for the CEO, CFO and COO positions excluding the
  renewal of Elisabeth Robert's contract in the Fall of 1998.

  Conditions to Closing
<PAGE>





  A. The satisfactory completion of all financial, industry, accounting,
  business and legal due diligence.
  B. Financial and other information that is currently available to TSG
  does not materially change prior to closing.
  C. The Company shall have received a definitive declaration from the
  Vermont National Bank ("VNB") that VNB has rescinded their claim to, and
  unencumbered, the working capital assets of the Company specifically
  pertaining to the Company's trademark's, receivables, inventory and work
  in progress inventory.
  D. The Company shall have received third party consents necessary for
  the uninhibited implementation of the investment contemplated herein.
  E. The Directors and Executive Officers shall provide written approval
  of the transaction contemplated herein prior to the Company sending
  proxy materials (seeking the approvals described in F. below) to
  shareholder's of the Company.
  F. The Company shall obtain approval from the shareholder's of the
  Company for an amendment to the Company's Articles of incorporation,
  eliminating shareholder preemptive rights and allowing for the creation
  of the Board of Director's seats contemplated in the section entitled
  Board Representation herein.  Such approval shall be obtained with no
  more than 0.0% of the shareholder's exercising their right to dissent if
  a majority of votes is obtained.
  G. There will not exist any material pending or threatened litigation
  against the Company pertaining to investment contemplated herein or the
  elimination of shareholder preemptive rights.
  H. No obligation, liability or fee shall exist or be payable by the
  Company to any broker or investment banking firm in connection with the
  investment contemplated herein.
  EXHIBIT B


       MANAGEMENT AGREEMENT

       Management Agreement dated as of [_________], 1998, by and between
  the Vermont Teddy Bear Co., Inc. a Vermont corporation ("VTB" or the
  "Company"), and The Shepherd Group LLC, a Massachusetts limited
  liability company (the "Shepherd Group").

       W I T N E S S E T H:

       WHEREAS, VTB wishes to retain the Shepherd Group to provide it with
  the services set forth on Appendix A hereto; and

       WHEREAS, the Shepherd Group desires to provide such services to
  VTB, all on the terms and conditions hereinafter set forth;

       NOW THEREFORE, in consideration of the mutual covenants and
  agreements and subject to all the terms and conditions hereinafter set
  forth, the parties agree as follows:

  Section 1.     Term of Agreement

       Unless sooner terminated by mutual consent of the parties hereto,
  the term of this Agreement (the "Term of the Agreement") shall commence
<PAGE>





  on the date hereof and end upon the earliest to occur of (i) The
  Shepherd Group ceases to own more than 15% of its original Preferred
  investment or (ii) ten (10) years from the date hereof.

  Section 2.     Duties of the Shepherd Group

       The Shepherd Group shall, during the Term of the Agreement as
  reasonably requested by the Company, provide the Company with the
  services set forth on Appendix A hereto; provided, however, that
  Shepherd Group shall in no event be obligated to devote more than
  fifteen (15) hours per month to providing to VTB the services described
  herein.

  Section 3.     Management Fee

       Commencing as of the date hereto, VTB shall pay the Shepherd Group
  for its services hereunder an annual management fee (the "Management
  Fee") of $25,000. The Management Fee shall, accrue daily, be paid
  monthly in arrears, on the last day of the month beginning on the date
  hereof.

  Section 4.     Financing Fees.  VTB shall pay TSG a 1 1/2% financing fee
  (the "Financing Fee") with respect to any capital raised by the VTB or
  its subsidiaries with the assistance of TSG at any time after the date
  hereof other than capital raised directly from TSG or Affiliates of TSG.
  Notwithstanding the foregoing, should it be determined (based upon a
  written opinion of counsel reasonable to TSG) that the payment of a
  Financing Fee with respect to a particular issuance would prevent VTB
  from qualifying for applicable federal or state private placement
  exceptions, the payment of such Financing Fee shall be waived by the
  Investors. 

  Section 5.     Entire Agreement; Amendment of Agreement; Counterparts

       This Agreement constitutes the entire agreement between the parties
  with respect to the subject matter hereof.  No modification of this
  Agreement or any part hereof, no waiver of any of the terms or
  provisions hereof, and no further agreement between the parties shall be
  valid or effective unless agreed to in writing by the parties.  This
  Agreement may be executed in any number of counterparts.

  Section 6.     Governing Law; Jurisdiction; Venue.  This Agreement shall
  be deemed to be a contract made under, and shall be construed in
  accordance with, the laws of the State of Massachusetts without giving
  effect to conflict of laws principles thereof.  The Company waives any
  claim that Boston, Massachusetts is an inconvenient forum or an improper
  forum based on lack of venue.

       IN WITNESS WHEREOF, the parties to this Agreement have caused their
  respective names to be hereunto subscribed under seal by their
  respective officer thereunto duly authorized as of the date first above
  written.
<PAGE>





       The Vermont Teddy Bear Co., Inc.



       By:
            Name:
            Title:

       THE SHEPHERD GROUP LLC



       By:
            Name:
            Title:



       Appendix A


  Management Services description:

  To provide:


  Analytical and qualitative analysis regarding brand development,
  financing alternatives and strategic efforts;

  Ad hoc advisory assistance via the Executive Committee;

  Liaisons with credit institutions and the financial market;

  Access to alternative sources of established equity capital;

  Transaction experience in IPO's, mergers and acquisitions; and

  Other networking, analytical and qualitative services pertaining to the
  development and growth of the company.

  Recruitment of candidates for the Board.
<PAGE>






















  PROXY

  THE VERMONT TEDDY BEAR CO., INC.
  PROXY FOR THE SPECIAL MEETING OF SHAREHOLDERS SEPTEMBER 11, 1998


  THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS.  The
  undersigned appoints Fred Marks, Jason Bacon, and Elisabeth Robert, and
  each of them, as Proxies, each with power to appoint his or her
  substitute, and hereby authorize any of them to represent and to vote,
  as designated below, all shares of Common Stock of The Vermont Teddy
  Bear Co., Inc. held of record by the undersigned on July 24, 1998, at
  the Special Meeting of Stockholders to be held at 10:00am EDT on
  September 11, 1998 at the corporate headquarters of The Vermont Teddy
  Bear Co., Inc., 5566 Shelburne Road, Shelburne, Vermont, or any
  adjournment thereof.

  ( X )  PLEASE MARK VOTES AS IN THIS EXAMPLE

  1. APPROVAL OF AN AMENDMENT TO THE COMPANY'S CERTIFICATE OF
  INCORPORATION TO ELIMINATE PREEMPTIVE RIGHTS SUBJECT TO THE CONDITION
  THAT DISSENTERS' RIGHTS ARE NOT EXERCISED BY A NUMBER OF THE COMPANY'S
  SHAREHOLDERS DETERMINED BY THE BOARD OF DIRECTORS, IN ITS DISCRETION, TO
  BE EXCESSIVE.

  (    ) FOR    (    ) AGAINST    (    ) ABSTAIN

  2. APPROVAL OF THE SALE OF SERIES C REDEEMABLE CONVERTIBLE PREFERRED
  STOCK AND WARRANTS TO THE SHEPHERD INVESTORS.

  (    ) FOR    (    ) AGAINST    (    ) ABSTAIN

  3.  In their discretion, the Proxies are authorized to vote upon such
  other business as may properly come before the meeting or any
  adjournment thereof.
<PAGE>





  This Proxy, when properly executed, will be voted in the manner directed
  herein by the stockholder.  IF NO DISCRETION IS MADE, THIS PROXY WILL BE
  VOTED FOR ALL PROPOSALS.

  Dated: _____________________________, 1998

  _________________________________________
                           Signature

  _________________________________________
                           Signature, if held jointly

                           NOTE: Please sign exactly as name appears
                           hereon.  Joint owners should each sign.
                           When signing as an attorney, executor,
                           administrator, trustee, or guardian, please
                           give full title as such.


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