<TABLE> <S> <C>
<ARTICLE> 5
<S> <C>
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION
EXTRACTED FROM THE JUNE 30, 2000 BALANCE SHEET
AND THE TWELVE MONTH STATEMENT OF OPERATIONS ENDED
JUNE 30, 2000 FOR THE VERMONT TEDDY BEAR CO., INC.
AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH
FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1
<S> <C>
<PERIOD-TYPE> 12-MOS
<FISCAL-YEAR-END> JUN-30-2000
<PERIOD-END> JUN-30-2000
<CASH> 8,737,397
<SECURITIES> 0
<RECEIVABLES> 90,901
<ALLOWANCES> 0
<INVENTORY> 3,619,836
<CURRENT-ASSETS> 13,213,917
<PP&E> 12,958,581
<DEPRECIATION> 4,765,742
<TOTAL-ASSETS> 22,347,845
<CURRENT-LIABILITIES> 4,611,097
<BONDS> 5,543,239
0
1,188,000
<COMMON> 339,037
<OTHER-SE> 10,225,757
<TOTAL-LIABILITY-AND-EQUITY> 22,347,845
<SALES> 33,332,473
<TOTAL-REVENUES> 33,332,473
<CGS> 12,316,569
<TOTAL-COSTS> 12,316,569
<OTHER-EXPENSES> 16,703,562
<LOSS-PROVISION> 0
<INTEREST-EXPENSE> 347,167
<INCOME-PRETAX> 3,965,175
<INCOME-TAX> 125,000
<INCOME-CONTINUING> 3,677,683
<DISCONTINUED> 0
<EXTRAORDINARY> 0
<CHANGES> 0
<NET-INCOME> 3,677,683
<EPS-BASIC> 0.57
<EPS-DILUTED> 0.44
</TABLE>
