MADDEN STEVEN LTD
S-8, 1998-07-28
FOOTWEAR, (NO RUBBER)
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AS  FILED  WITH  THE  SECURITIES  AND  EXCHANGE  COMMISSION  ON JULY  28,  1998,
                                                     REGISTRATION NO. -_________

                             ----------------------

                       SECURITIES AND EXCHANGE COMMISSION
                                WASHINGTON, D.C.

                             ----------------------

                                    FORM S-8

                             REGISTRATION STATEMENT

                                      UNDER

                           THE SECURITIES ACT OF 1933

                             ----------------------

                               STEVEN MADDEN, LTD.
             (EXACT NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)

   New York                                            13-3588231
   --------                                            ----------
(STATE OR OTHER JURIS-                              (I.R.S. EMPLOYER
DICTION OF ORGANIZATION)                            IDENTIFICATION NO.)

                52-16 BARNETT AVENUE, LONG ISLAND CITY, NY 11104
                ------------------------------------------------
               (ADDRESS OF PRINCIPAL EXECUTIVE OFFICES) (ZIP CODE)

                                 1995 STOCK PLAN
                                 1998 STOCK PLAN
                            (FULL TITLE OF THE PLAN)

                                  STEVEN MADDEN
                                    PRESIDENT
                               STEVEN MADDEN, LTD.
                              52-16 BARNETT AVENUE
                           LONG ISLAND CITY, NY 11104

                ------------------------------------------------

                     (NAME AND ADDRESS OF AGENT FOR SERVICE)

                                 (718) 446-1800
                ------------------------------------------------
                     (TELEPHONE NUMBER, INCLUDING AREA CODE,
                              OF AGENT FOR SERVICE)

<PAGE>
                         CALCULATION OF REGISTRATION FEE

<TABLE>
<CAPTION>
                                                                 PROPOSED
                                               PROPOSED          MAXIMUM
TITLE OF                     AMOUNT            MAXIMUM           AGGREGATE        AMOUNT OF
SECURITIES                   TO BE             OFFERING PRICE    OFFERING         REGISTRATION
TO BE REGISTERED             REGISTERED(1)     PER SHARE         PRICE(2)         FEE
- ----------------             -------------     ---------         --------         ------------

<S>                             <C>            <C>               <C>              <C>      
Common Stock,
par value $.0001 per share   1,030,000(2)      $  9.50(3)        $ 9,785,000      $2,886.58

                                                                                  ---------
Total                                                                             $2,886.58
- ---------------
</TABLE>

(1)      In addition,  pursuant to Rule 416 under the Securities Act of 1933, as
amended   ("Securities  Act"),  this  registration   statement  also  covers  an
indeterminate  number  of  shares  as may be  required  by  reason  of any stock
dividend, recapitalization,  stock split, reorganization, merger, consolidation,
combination or exchange of shares or other similar change affecting the stock.

(2)      Includes  30,000 shares of Common Stock  reserved  under the 1995 Stock
Plan and 1,000,000 shares reserved under the 1998 Stock Plan.

(3)      Estimated  solely for the purpose of calculating the  registration  fee
based upon the closing  price of the shares of Common  Stock on July 24, 1998 of
$ 9.50 reported on The Nasdaq National Market.

                                       2
<PAGE>

                                     PART I

              INFORMATION REQUIRED IN THE SECTION 10(a) PROSPECTUS


ITEM 1.  Plan Information

ITEM 2.  Registrant Information and Employee Plan Annual Information


                                     PART II

               INFORMATION REQUIRED IN THE REGISTRATION STATEMENT

ITEM 3.  Incorporation of Documents By Reference

The following  documents or portions  thereof,  as filed with the Securities and
Exchange  Commission  by  Steven  Madden,  Ltd.,  a New  York  corporation  (the
"Corporation"), are incorporated herein by reference:

(1)      Current Report on Form 8-K filed on July 14, 1998.

(2)      Quarterly Report on Form 10-Q for the quarter ended March 31, 1998.

(3)      Proxy Statement on Schedule 14A dated April 22, 1998.

(4)      Current Report on Form 8-K filed on February 13, 1998.

(5)      Current Report on Form 8-K filed on January 27, 1998.

(6)      Annual Report on Form 10-KSB for the period ended December 31, 1997.

(7)      The  description  of the  Common  Stock,  par  value  $.0001  per share
("Common Stock"), of the Corporation  contained in the Corporation  registration
statement filed under Section 12 of the Exchange Act, including any amendment or
report filed for the purpose of updating such description.

All documents filed by the Corporation  pursuant to Section 13(a),  13(c), 14 or
15(d) of the  Securities  Exchange  Act of 1934,  as amended  ("Exchange  Act"),
subsequent to the effective date of this Registration Statement and prior to the
filing of a post-effective  amendment which indicate that all securities offered
have been sold or which registers all securities then remaining unsold, shall be
deemed to be incorporated by reference in the  Registration  Statement and to be
part thereof from the date of filing such documents.  Any statement contained in
a document  incorporated or deemed to be incorporated by reference  herein shall
be deemed  to be  modified  or  superseded  for  purposes  of this  registration
statement  to the  extent  that a  statement  contained  herein  or in any other
subsequently  filed  

                                       3
<PAGE>

document  which  also is or is deemed to be  incorporated  by  reference  herein
modifies  or  supersedes  such  statement.  Any such  statement  so  modified or
superseded  shall  not be  deemed,  except  as so  modified  or  superseded,  to
constitute a part of this registration statement.

ITEM 4.  Description of Securities.

Not Applicable.


ITEM 5.  Interests of Named Experts and Counsel

Not Applicable.

ITEM 6.  INDEMNIFICATION OF DIRECTORS AND OFFICERS

Article IV of the By-Laws provides as follows:


                                  "ARTICLE IV"

                                 INDEMNIFICATION

INDEMNIFICATION.  The Corporation shall (a) indemnify any person who was or is a
party  or is  threatened  to be  made a  party  to any  threatened,  pending  or
completed  action or suit by or in the  right of the  Corporation  to  procure a
judgment  in its favor by reason  of the fact  that he is or was a  director  or
officer  of  the  Corporation,  or is or  was  serving  at  the  request  of the
Corporation as a director, officer or agent of another corporation, partnership,
joint venture, trust or other enterprise, against expenses (including attorneys'
fees) actually and reasonably  incurred by him in connection with the defense of
settlement  of such  action or suit,  (b)  indemnify  any person who was or is a
party  or is  threatened  to be  made a  party  to any  threatened,  pending  or
completed action, suit or proceeding, whether civil, criminal, administrative or
investigative  (other than an action by or in the right of the Corporation),  by
reason of the fact that he is or was a director  or officer of the  Corporation,
or served at the request of the Corporation as a director,  officer, employee or
agent  of  another  corporation,  partnership,  joint  venture,  trust  or other
enterprise,  for expenses  (including  attorneys'  fees),  judgments,  fines and
amounts paid in settlement actually and reasonably incurred by him in connection
with any such action,  suit or  proceeding,  in each case to the fullest  extent
permissible under the indemnification  provisions of Section 722 of the New York
Business Corporation Law or any successor statute and (c) advance reasonable and
necessary  expenses  in  connection  with such  actions  or suits,  and not seek
reimbursement of such expenses unless there is a specific determination that the
officer or director is not entitled to such indemnification. The foregoing right
of  indemnification  shall  in no  way  be  exclusive  of any  other  rights  of
indemnification  to which any such  persons may be  entitled,  under any by-law,
agreement,  vote of shareholders or  disinterested  

                                       4
<PAGE>

directors or otherwise,  and shall inure to the benefit of the heirs,  executors
and administrators of such a person.

ITEM 7.  EXEMPTION FROM REGISTRATION CLAIMED

Not Applicable.

ITEM 8.  EXHIBITS

The  following  is a  complete  list  of  exhibits  filed  as  a  part  of  this
registration statement:

EXHIBIT NO.       DOCUMENT

5.1      Opinion of Berlack, Israels & Liberman LLP.

10.1     1995 Stock Plan.(1)

10.2     1998 Stock Plan.

23.1     Consent of Berlack, Israels & Liberman LLP (included in Exhibit 5.1).

23.2     Consent of Richard A. Eisner & Company, LLP.

(1)      Incorporated by reference to the Registrant's Registration Statement on
         Form S-8 filed on June 12, 1996.

ITEM 9.  UNDERTAKINGS

A.       The undersigned registrant hereby undertakes:

(1)      To file,  during any period in which  offers or sales are being made, a
post-effective amendment to this registration statement;

(i)      To  include  any  prospectus   required  by  section  10(a)(3)  of  the
Securities Act of 1933;

(ii)     To  reflect in the  prospectus  any facts or events  arising  after the
effective date of the registration  statement (or the most recent post-effective
amendment  thereof)  which,  individually  or  in  the  aggregate,  represent  a
fundamental change in the information set forth in the registration statement;

                                       5
<PAGE>

(iii)    To  include  any  material  information  with  respect  to the  plan of
distribution  not  previously  disclosed  in the  registration  statement or any
material change to such  information in the  registration  statement;  PROVIDED,
HOWEVER,  that paragraphs  (1)(i) and (1)(ii) do not apply if the information is
required to be included in a  post-effective  amendment by those  paragraphs  is
contained in periodic reports filed by the registrant  pursuant to Section 13 or
15(d) of the Exchange Act that are incorporated by reference in the registration
statement;

(2)      That, for the purpose of determining any liability under the Securities
Act of 1933,  each  such  post-effective  amendment  shall be deemed to be a new
registration  statement  relating to the  securities  offered  therein,  and the
offering of such  securities  at that time be deemed to be the initial BONA FIDE
offering thereof; and;

(3)      To remove from registration by means of a post-effective  amendment any
of the securities being registered which remain unsold at the termination of the
offering.

B.       The  undersigned  registrant  hereby  undertakes  that, for purposes of
determining  any liability  under the Securities Act of 1933, each filing of the
registrant's  annual report pursuant to Section 13(a) or 15(d) of the Securities
Exchange Act of 1934 (and, where applicable,  each filing of an employee benefit
plan's  annual  report  pursuant to Section  15(d) of the Exchange  Act) that is
incorporated by reference in the registration  statement shall be deemed to be a
new registration  statement  relating to the securities  offered herein, and the
offering of such  securities at that time shall be deemed to be the initial BONA
FIDE offering thereof.

C.       Insofar as indemnification for liabilities arising under the Securities
Act of 1933 may be permitted to directors,  officers and controlling  persons of
the registrant pursuant to the provisions described in item 6, or otherwise, the
registrant  has been advised that in the opinion of the  Securities and Exchange
Commission  such  indemnification  is against  public policy as expressed in the
Securities Act and is, therefore,  unenforceable,  In the event that a claim for
indemnification  against  such  liabilities  (other  than  the  payment  by  the
registrant of expenses  incurred or paid by a director,  officer or  controlling
person of the  registrant  in the  successful  defense  of any  action,  suit or
proceeding,  is  asserted by such  director,  officer or  controlling  person in
connection with the securities being registered,  the registrant will, unless in
the opinion of its counsel the matter has been settled by controlling precedent,
submit  to a  court  of  appropriate  jurisdiction  the  question  whether  such
indemnification  by it is against public policy as expressed in the Act and will
be governed by the final adjudication of such issue.

                                       6
<PAGE>


                                   SIGNATURES

         Pursuant to the  requirement of the Securities Act of 1933, as amended,
the  Registrant,  certifies  that it has  reasonable  grounds to believe that it
meets  all the  requirements  for  filing on Form S-8 and has duly  caused  this
Registration Statement to be signed on its behalf by the undersigned,  thereunto
duly authorized, in Long Island City, New York, on the 24th day of July, 1998.


                                       STEVEN MADDEN, LTD.


                                       By: /s/ STEVEN MADDEN
                                           -----------------------------------
                                               Steven Madden
                                               Chairman of the Board, President
                                               and Chief Executive Officer


         Pursuant  to the  requirements  of the  Securities  Act of  1933,  this
Registration  Statement  or  Amendments  thereto  has been  signed  below by the
following persons in the capacities and on the dates indicated.

<TABLE>
<CAPTION>
SIGNATURE                                            TITLE                       DATE

<S>                                                   <C>                        <C> 
/s/ STEVEN MADDEN                                    Chairman of                 July 24, 1998
- ---------------------------------------              the Board, President
Steven Madden                                        and Chief Executive
                                                     Officer


/s/ RHONDA BROWN                                     Chief Operating Officer     July 24, 1998
- ---------------------------------------              and Director  
Rhonda Brown                                         


/s/ ARVIND DHARIA                                    Chief Financial and         July 24, 1998
- ---------------------------------------              Accounting Officer              
Arvind Dharia                                        and Director


/s/ JOHN BASILE                                      Executive Vice President    July 24, 1998
- ---------------------------------------              and Director                    
John Basile                                          


/s/ JOHN L. MADDEN                                   Director                    July 24, 1998
- ---------------------------------------                                              
John L. Madden


/s/ PETER MIGLIORINI                                 Director                    July 24, 1998
- ---------------------------------------                                              
Peter Migliorini


/s/ LES WAGNER                                       Director                    July 24, 1998
- ---------------------------------------                                              
Les Wagner
</TABLE>

                                       7
<PAGE>

                               STEVEN MADDEN, LTD

                                    EXHIBITS

                                       TO

                       REGISTRATION STATEMENT ON FORM S-8

                                       8
<PAGE>

                                INDEX TO EXHIBITS




EXHIBIT NO.   DOCUMENT


5.1           Opinion of Berlack, Israels & Liberman LLP.

10.3          1998 Stock Plan.

23.1          Consent of Berlack,  Israels & Liberman  LLP  (included in Exhibit
              5.1).

23.2          Consent of Richard A. Eisner & Company, LLP.

                                       9



EXHIBIT 5.1


                   OPINION OF BERLACK, ISRAELS & LIBERMAN, LLP


                 [LETTERHEAD OF BERLACK, ISRAELS & LIBERMAN LLP]



                                                        July 24, 1998


Steven Madden, Ltd.
52-16 Barnett Avenue
Long Island City, NY  11105

Ladies and Gentlemen:

         We  have  acted  as  counsel  for  Steven  Madden,  Ltd.,  a  New  York
corporation ("Company"), in connection with a Registration Statement on Form S-8
("Registration Statement") being filed contemporaneously herewith by the Company
with the Securities and Exchange Commission under the Securities Act of 1933, as
amended (the "Securities Act"), covering an aggregate of 1,030,000 shares of the
Company's  Common Stock,  $.0001 par value  ("Common  Stock")  consisting of (i)
30,000 shares of Common Stock  reserved for issuance  under the  Company's  1995
Stock Plan,  and (ii)  1,000,000  shares of Common  Stock  reserved for issuance
under the Company's 1998 Stock Plan.

         In that connection,  we have examined the Certificate of Incorporation,
as amended, and the By-Laws of the Company, the Registration Statement, the 1995
Stock Plan, the 1998 Stock Plan, and such other  instruments and documents as we
have deemed relevant under the circumstances.

         In making the aforesaid  examinations,  we have assumed the genuineness
of all  signatures  and the  conformity  to  original  documents  of all  copies
furnished to us as original or photostatic copies. We have also assumed that the
corporate records of the Company include all corporate  proceedings taken by the
Company to date.

         Based upon and subject to the foregoing, we are of the opinion that the
Common Stock has been duly and validly  authorized and, when issued and paid for
as described in the relevant  option  agreements  and/or in accordance  with the
Company's  1995 Stock Plan or 1998 Stock Plan,  as the case may be, will be duly
and validly issued, fully paid and nonassessable.

         We hereby  consent to the use of this opinion as herein set forth as an
exhibit to the Registration Statement.


                                           Very truly yours,


                                           /s/ BERLACK, ISRAELS & LIBERMAN LLP
                                           -------------------------------------
                                               Berlack, Israels & Liberman LLP


                                       10



                                                                    EXHIBIT 10.2

                               THE 1998 STOCK PLAN

APPROVED AND ADOPTED BY THE BOARD OF DIRECTORS ON JANUARY 16, 1998


         SECTION 1. PURPOSE.  The purpose of the Steven Madden,  Ltd. 1998 Stock
Plan  (the  "Plan")  is to  provide  a  means  whereby  directors  and  selected
employees,  officers, agents, consultants, and independent contractors of Steven
Madden,  Ltd.,  a New York  corporation  (the  "Company"),  or of any  parent or
subsidiary  (as defined in subsection  5.7 hereof and referred to hereinafter as
"Affiliates")   thereof,   may  be  granted   incentive   stock  options  and/or
nonqualified stock options to purchase shares of common stock,  $.0001 par value
("Common  Stock") in order to attract and retain the  services or advice of such
directors, employees, officers, agents, consultants, and independent contractors
and to provide  additional  incentive for such persons to exert maximum  efforts
for the success of the Company and its Affiliates by encouraging stock ownership
in the Company.

         SECTION 2.  ADMINISTRATION.  Subject to Section  2.3  hereof,  the Plan
shall be administered by the Board of Directors of the Company (the "Board") or,
in the event the Board shall appoint and/or authorize a committee of two or more
members  of  the  Board  to  administer  the  Plan,  by  such   committee.   The
administrator  of the  Plan  shall  hereinafter  be  referred  to as  the  "Plan
Administrator".

         The  foregoing  notwithstanding,  with  respect to grants to be made to
directors:  (a) the Plan  Administrator  shall be  constituted so as to meet the
requirements  of Section  16(b) of the Exchange  Act and Rule 16b-3  thereunder,
each as amended from time to time, or (b) if the Plan Administrator cannot be so
constituted, no options shall be granted under the Plan to any directors.

                  2.1  PROCEDURES.  The Board shall designate one of the members
of the Plan Administrator as chairman.  The Plan Administrator may hold meetings
at such times and places as it shall  determine.  The acts of a majority  of the
members of the Plan Administrator  present at meetings at which a quorum exists,
or acts approved in writing by all Plan  Administrator  members,  shall be valid
acts of the Plan Administrator.

                  2.2  RESPONSIBILITIES.  Except  for the terms  and  conditions
explicitly set forth herein, the Plan Administrator shall have the authority, in
its discretion,  to determine all matters  relating to the options to be granted
under the Plan,  including,  without limitation,  selection of whether an option
will be an incentive stock option or a nonqualified  stock option,  selection of
the  individuals  to be granted  options,  the number of shares to be subject to
each option,  the exercise  price per share,  the timing of grants and all other
terms and conditions of the options. Grants under the Plan need not be identical
in any respect,  even when made simultaneously.  The Plan Administrator may also
establish, amend, and revoke rules and regulations for the administration of the
Plan. The interpretation and construction by the Plan Administrator of any terms
or  provisions  of the Plan or any option  issued  hereunder,  or of any rule or
regulation  promulgated in connection herewith,  shall be conclusive and binding
on all

                                      A-1
<PAGE>

interested parties, so long as such interpretation and construction with respect
to incentive stock options  corresponds to the  requirements of Internal Revenue
Code of 1986, as amended (the "Code").  Section 422, the regulations thereunder,
and any  amendments  thereto.  The Plan  Administrator  shall not be  personally
liable for any action made in good faith with  respect to the Plan or any option
granted thereunder.

                  2.3 RULE 16B-3 AND SECTION 16(B)  COMPLIANCE;  BIFURCATION  OF
PLAN.  It is the  intention  of the Company that the Plan comply in all respects
with Rule 16b-3 under the Securities  Exchange Act of 1934 (the "Exchange  Act")
to the extent applicable, and in all events the Plan shall be construed in favor
of its meeting the  requirements  of Rule 16b-3.  If any Plan provision is later
found not to be in compliance  with such Rule,  such  provision  shall be deemed
null and void. The Board of Directors may act under the Plan only if all members
thereof  are  "disinterested  persons"  as  defined  in Rule  16b-3 and  further
described  in Section 4 hereof;  and no  director  or  officer or other  Company
"insider"  subject to Section 16 of the  Exchange  Act may sell shares  received
upon the exercise of an option during the six month period immediately following
the grant of the option  without  complying  with the terms of Section 16 of the
Exchange Act.

         Notwithstanding anything in the Plan to the contrary, the Board, in its
absolute  discretion,  may  bifurcate  the  Plan so as to  restrict,  limit,  or
condition the use of any provision of the Plan to participants  who are officers
and  directors  or other  persons  subject to Section  16(b) of the Exchange Act
without so restricting, limiting, or conditioning the Plan with respect to other
participants.

         SECTION 3. STOCK  SUBJECT TO THE PLAN.  The stock  subject to this Plan
shall be the Common Stock,  presently  authorized  but unissued or  subsequently
acquired by the Company.  Subject to adjustment as provided in Section 7 hereof,
the  aggregate  amount of Common Stock to be delivered  upon the exercise of all
options  granted  under the Plan  shall not  exceed in the  aggregate  1,000,000
shares as such Common Stock was  constituted  on the effective date of the Plan.
If any option granted under the Plan shall expire, be surrendered, exchanged for
another  option,  canceled,  or terminated  for any reason  without  having been
exercised in full, the unpurchased  shares subject thereto shall thereupon again
be available for purposes of the Plan,  including for replacement  options which
may be  granted  in  exchange  for such  surrendered,  canceled,  or  terminated
options.

         SECTION 4.  ELIGIBILITY.  An incentive stock option may be granted only
to any  individual  who,  at the time the  option  is  granted,  is a  director,
employee,  officer, agent, consultant,  or independent contractor of the Company
or any  Affiliate  thereof.  A  nonqualified  stock option may be granted to any
director, employee, officer, agent, consultant, or independent contractor of the
Company or any Affiliate thereof,  whether an individual or an entity. Any party
to whom an option is granted under the Plan shall be referred to  hereinafter as
an "Optionee".

         A director  shall in no event be eligible  for the benefits of the Plan
unless at the time  discretion  is exercised in the selection of a director as a
person to whom options may be granted,  or in the determination of the number of
shares  which may be  covered  by  options  granted  to the  director,  the Plan
complies with the requirements of Rule 16b-3 under the Exchange Act.

                                      A-2
<PAGE>

         SECTION 5. TERMS AND CONDITIONS OF OPTIONS.  Options  granted under the
Plan shall be evidenced by written  agreements  which shall  contain such terms,
conditions,  limitations,  and restrictions as the Plan Administrator shall deem
advisable and which are not inconsistent with the Plan.

                  5.2 TERM AND MATURITY.  Subject to the restrictions  contained
in Section 6 hereof with respect to granting  stock  options to greater than ten
percent  stockholders,  the term of each stock option shall be as established by
the Plan Administrator  and, if not so established,  shall be ten years from the
date of its grant,  but in no event shall the term of any incentive stock option
exceed a ten year period.

                  5.3  EXERCISE.  Each  option may be  exercised  in whole or in
part; provided, that only whole shares may be issued pursuant to the exercise of
any  option.  Subject  to any  other  terms  and  conditions  herein,  the  Plan
Administrator  may provide  that an option may not be  exercised  in whole or in
part for a stated  period  or  periods  of time  during  which  such  option  is
outstanding; provided, that the Plan Administrator may rescind, modify, or waive
any such limitation  (including by the acceleration of the vesting schedule upon
a change in control of the  Company) at any time and from time to time after the
grant date thereof.  During an Optionee's lifetime,  any incentive stock options
granted under the Plan are personal to such Optionee and are exercisable  solely
by such  Optionee.  Options  shall be  exercised  by  delivery to the Company of
notice of the number of shares  with  respect to which the option is  exercised,
together  with  payment of the  exercise  price in  accordance  with Section 5.4
hereof.

                  5.4  PAYMENT OF  EXERCISE  PRICE.  Except as set forth  below,
payment  of the  option  exercise  price  shall  be made in full at the time the
notice of  exercise  of the option is  delivered  to the Company and shall be in
cash,  bank certified or cashier's  check, or personal check (unless at the time
of exercise the Plan Administrator in a particular case determines not to accept
a personal check) for shares of Common Stock being purchased.

         The Plan  Administrator can determine at the time the option is granted
in the case of incentive  stock options,  or at any time before  exercise in the
case of nonqualified  stock options,  that  additional  forms of payment will be
permitted. To the extent permitted by the Plan Administrator and applicable laws
and regulations (including,  without limitation, federal tax and securities laws
and regulations and state corporate law), an option may be exercised by:

                  (a)  delivery of shares of Common Stock of the Company held by
                  an Optionee  having a fair market  value equal to the exercise
                  price,  such fair market value to be  determined in good faith
                  by the Plan Administrator;

                  (b)  delivery  of a  properly  executed  Notice  of  Exercise,
                  together with  irrevocable  instructions  to a broker,  all in
                  accordance  with the regulations of the Federal Reserve Board,
                  to promptly  deliver to the Company the amount of sale or loan
                  proceeds to pay the exercise price and any federal,  state, or
                  local withholding tax obligations that may arise in connection
                  with the exercise; or

                  (c)  delivery  of a  properly  executed  Notice  of  Exercise,
                  together with instructions to the Company to withhold from the
                  shares of Common  Stock that would

                                      A-3
<PAGE>

                  otherwise  be issued  upon  exercise  that number of shares of
                  Common  Stock  having a fair market  value equal to the option
                  exercise price.

                  5.5 WITHHOLDING TAX REQUIREMENT.  The Company or any Affiliate
thereof  shall have the right to retain and withhold from any payment of cash or
Common Stock under the Plan the amount of taxes required by any government to be
withheld or otherwise deducted and paid with respect to such payment.  No option
may be exercised unless and until arrangements  satisfactory to the Company,  in
its sole discretion,  to pay such withholding taxes are made. At its discretion,
the Company may require an Optionee to reimburse  the Company for any such taxes
required to be withheld by the Company and withhold any distribution in whole or
in part until the Company is so reimbursed.  In lieu thereof,  the Company shall
have the right to withhold from any other cash amounts due or to become due from
the Company to the Optionee an amount equal to such taxes or retain and withhold
a number of shares  having a market value not less than the amount of such taxes
required to be withheld  by the  Company to  reimburse  the Company for any such
taxes  and  cancel  (in whole or in part)  any such  shares  of Common  Stock so
withheld.  If required by Section 16(b) of the Exchange Act, the election to pay
withholding  taxes by delivery of shares of Common  Stock held by any person who
at the time of exercise is subject to Section 16(b) of the Exchange Act shall be
made either six months prior to the date the option exercise  becomes taxable or
at such other times as the Company may  determine  as  necessary  to comply with
Section 16(b) of the Exchange Act.  Although the Company may, in its discretion,
accept Common Stock as payment of  withholding  taxes,  the Company shall not be
obligated to do so.

                  5.6      NONTRANSFERABILITY.

                           5.6.1 OPTION.  Options granted under the Plan and the
rights  and  privileges  conferred  hereby  may  not be  transferred,  assigned,
pledged,  or  hypothecated  in  any  manner  (whether  by  operation  of  law or
otherwise)  other  than  by  will  or by the  applicable  laws  of  descent  and
distribution or pursuant to a qualified  domestic  relations order as defined in
Section  414(p)  of the  Code,  or  Title I of the  Employee  Retirement  Income
Security  Act of 1974,  as amended,  or the rules  thereunder,  and shall not be
subject to execution,  attachment,  or similar process. Any attempt to transfer,
assign, pledge,  hypothecate,  or otherwise dispose of any option under the Plan
or of any right or privilege  conferred  hereby,  contrary to the Code or to the
provisions of the Plan, or the sale or levy or any attachment or similar process
upon  the  rights  and  privileges  conferred  hereby  shall be null and void ab
initio.  The  designation  by an Optionee of a  beneficiary  does not, in and of
itself, constitute an impermissible transfer under this subsection 5.6.1.

                           5.6.2    STOCK.  The Plan Administrator  may provide 
in the  agreement  granting the option that (a) the Optionee may not transfer or
otherwise  dispose of shares  acquired upon exercise of an option  without first
offering  such  shares  to the  Company  for  purchase  on the  same  terms  and
conditions as those offered to the proposed  transferee or (b) upon  termination
of  employment  of an  Optionee,  the  Company  shall have a six month  right of
repurchase as to the shares  acquired upon  exercise,  which right of repurchase
shall allow for a maximum  purchase  price equal to the fair market value of the
shares on the  termination  date.  The foregoing  rights of the Company shall be
assignable by the Company upon  reasonable  written notice to the Optionee.

                                      A-4
<PAGE>

                  5.7   TERMINATION   OF   RELATIONSHIP.   If   the   Optionee's
relationship  with the Company or any  Affiliate  thereof  ceases for any reason
other than termination for cause, death, or total disability,  and unless by its
terms the option sooner  terminates or expires,  then the Optionee may exercise,
for a three  month  period,  that  portion  of the  Optionee's  option  which is
exercisable  at the time of such  cessation,  but the  Optionee's  option  shall
terminate at the end of the three month period  following  such  cessation as to
all shares for which it has not theretofore been exercised,  unless, in the case
of a  nonqualified  stock  option,  such  provision  is waived in the  agreement
evidencing the option or by resolution adopted by the Plan Administrator  within
90 days of such  cessation.  If, in the case of an incentive  stock  option,  an
Optionee's  relationship  with the Company or  Affiliate  thereof  changes  from
employee  to  nonemployee   (i.e.,  from  employee  to  a  position  such  as  a
consultant),  such  change  shall  constitute  a  termination  of an  Optionee's
employment  with the Company or Affiliate  and the  Optionee's  incentive  stock
option shall terminate in accordance with this subsection 5.7.

         If an Optionee is terminated for cause,  any option  granted  hereunder
shall  automatically  terminate as of the first  discovery by the Company of any
reason for  termination  for cause,  and such Optionee  shall  thereupon have no
right to purchase any shares  pursuant to such option.  "Termination  for cause"
shall  mean  dismissal  for  dishonesty,  conviction  or  confession  of a crime
punishable by law (except minor violations), fraud, misconduct, or disclosure of
confidential information.  If an Optionee's relationship with the Company or any
Affiliate  thereof is suspended  pending an  investigation of whether or not the
Optionee shall be terminated for cause,  all Optionee's  rights under any option
granted   hereunder   likewise   shall  be   suspended   during  the  period  of
investigation.

         If an Optionee's relationship with the Company or any Affiliate thereof
ceases because of a total disability,  the Optionee's option shall not terminate
or,  in the  case of an  incentive  stock  option,  cease  to be  treated  as an
incentive  stock  option  until the end of the 12 month  period  following  such
cessation (unless by its terms it sooner terminates and expires). As used in the
Plan, the term "total disability"  refers to a mental or physical  impairment of
the Optionee  which is expected to result in death or which has lasted or is, in
the opinion of the Company and two independent physicians,  expected to last for
a  continuous  period  of 12  months  or more and  which  causes  or is, in such
opinion,  expected  to cause the  Optionee  to be unable to  perform  his or her
duties for the Company and to be engaged in any  substantial  gainful  activity.
Total  disability  shall be deemed to have  occurred  on the first day after the
Company and the two independent physicians have furnished their opinion of total
disability to the Plan Administrator.

         For purposes of this subsection 5.7, a transfer of relationship between
or among  the  Company  and/or  any  Affiliate  thereof  shall  not be deemed to
constitute  a  cessation  of  relationship  with  the  Company  or  any  of  its
Affiliates. For purposes of this subsection 5.7, with respect to incentive stock
options,  employment  shall be  deemed to  continue  while  the  Optionee  is on
military  leave,  sick leave, or other bona fide leave of absence (as determined
by the Plan Administrator). The foregoing notwithstanding,  employment shall not
be  deemed  to  continue  beyond  the first 90 days of such  leave,  unless  the
Optionee's reemployment rights are guaranteed by statute or by contract.

         As used herein,  the term "Affiliate" shall be defined as follows:  (a)
when  referring  to  a  subsidiary  corporation,   "Affiliate"  shall  mean  any
corporation (other than the Company) in an

                                      A-5
<PAGE>

unbroken  chain of  corporations  ending with the Company if, at the time of the
granting of the option,  the stock  possessing 50% or more of the total combined
voting power of all classes of stock of each of the corporations  other than the
Company is owned by one of the other  corporations  in such chain;  and (b) when
referring to a parent corporation,  "Affiliate" shall mean any corporation in an
unbroken  chain of  corporations  ending with the Company if, at the time of the
granting of the option,  each of the  corporations  other than the Company  owns
stock  possessing 50% or more of the total combined  voting power of all classes
of stock in one of the other corporations in such chain.

                  5.8 DEATH OF OPTIONEE. If an Optionee dies while he or she has
a  relationship  with the Company or any  Affiliate  thereof or within the three
month  period  (or 12 month  period in the case of totally  disabled  Optionees)
following cessation of such relationship,  any option held by such Optionee,  to
the extent that the Optionee  would have been  entitled to exercise such option,
may be  exercised  within  one  year  after  his or her  death  by the  personal
representative  of his or her  estate or by the  person or  persons  to whom the
Optionee's  rights under the option shall pass by will or by the applicable laws
of descent and distribution.

                  5.9 STATUS OF STOCKHOLDER.  Neither the Optionee nor any party
to which the Optionee's  rights and  privileges  under the option may pass shall
be, or have any of the rights or  privileges  of, a  stockholder  of the Company
with  respect  to any of the shares  issuable  upon the  exercise  of any option
granted under the Plan unless and until such option has been exercised.

                  5.10 CONTINUATION OF EMPLOYMENT. Nothing in the Plan or in any
option granted  pursuant to the Plan shall confer upon any Optionee any right to
continue  in the  employ  of  the  Company  or of an  Affiliate  thereof,  or to
interfere  in any way with the right of the Company or of any such  Affiliate to
terminate his or her  employment or other  relationship  with the Company at any
time.

                  5.11     MODIFICATION AND AMENDMENT OF OPTION.  Subject to the
requirements  of Section 422 of the Code with respect to incentive stock options
and to the  terms  and  conditions  and  within  the  limitations  of the  Plan,
including,  without  limitation,  Section 9.1 hereof, the Plan Administrator may
modify or amend outstanding  options granted under the Plan. The modification or
amendment  of an  outstanding  option  shall  not,  without  the  consent of the
Optionee,  impair or diminish any of his or her rights or any of the obligations
of the Company  under such  option.  Except as  otherwise  provided  herein,  no
outstanding  option  shall be  terminated  without the consent of the  Optionee.
Unless  the  Optionee  agrees  otherwise,  any  changes or  adjustments  made to
outstanding incentive stock options granted under the Plan shall be made in such
a manner so as not to constitute a  "modification"  as defined in Section 424(h)
of the Code and so as not to cause any incentive  stock option issued  hereunder
to fail to  continue  to  qualify  as an  incentive  stock  option as defined in
Section 422(b) of the Code.

                  5.12  LIMITATION ON VALUE FOR INCENTIVE  STOCK OPTIONS.  As to
all incentive  stock options  granted under the terms of the Plan, to the extent
that the aggregate fair market value (determined at the time of the grant of the
incentive  stock  option)  of the shares of Common  Stock with  respect to which
incentive  stock  options  are  exercisable  for the first time by the  Optionee
during any calendar  year (under the Plan and all other  incentive  stock

                                      A-6
<PAGE>

option plans of the Company, an Affiliate thereof or a predecessor  corporation)
exceeds $100,000,  such options shall be treated as nonqualified  stock options.
The  foregoing  sentence  shall  not  apply,  and the  limitation  shall be that
provided by the Code or the  Internal  Revenue  Service,  as the case may be, if
such annual limit is changed or  eliminated  by (a) amendment of the Code or (b)
issuance by the Internal Revenue Service of (i) a Revenue ruling, (ii) a Private
Letter  ruling to any of the Company,  any  Optionee,  or any legatee,  personal
representative, or distributee of any Optionee, or (iii) regulations.

                  5.13     VALUATION OF COMMON STOCK RECEIVED UPON EXERCISE.

                           5.13.1  EXERCISE OF OPTIONS UNDER SECTIONS 5.4(A) AND
(C). The value of Common Stock  received by the Optionee from an exercise  under
Sections  5.4(a) and 5.4(c)  hereof shall be the fair market value as determined
by the Plan  Administrator,  provided,  that if the Common  Stock is traded in a
public market,  such valuation  shall be the average of the high and low trading
prices or bid and asked prices, as applicable,  of the Common Stock for the date
of receipt by the Company of the  Optionee's  delivery of shares  under  Section
5.4(a) hereof or delivery of the Notice of Exercise under Section 5.4(c) hereof,
determined as of the trading day immediately preceding such date (or, if no sale
of shares is reported for such trading day, on the next  preceding  day on which
any sale shall have been reported).

                           5.13.2  EXERCISE OF OPTION UNDER SECTION 5.4(B).  The
value of Common Stock  received by the Optionee  from an exercise  under Section
5.4(b) hereof shall equal the sales price received for such shares.

         SECTION 6.   GREATER THAN TEN PERCENT STOCKHOLDERS.

                  6.1 EXERCISE  PRICE AND TERM OF INCENTIVE  STOCK  OPTIONS.  If
incentive stock options are granted under the Plan to employees who, at the time
of such grant,  own greater than ten percent of the total combined  voting power
of all classes of stock of the  Company or any  Affiliate  thereof,  the term of
such incentive  stock options shall not exceed five years and the exercise price
shall be not less than 110% of the fair market  value of the Common Stock at the
time of grant of the  incentive  stock  option.  This  provision  shall  control
notwithstanding any contrary terms contained in an option agreement or any other
document.  The term and exercise price  limitations  of this provision  shall be
amended to conform to any change  required  by a change in the Code or by ruling
or pronouncement of the Internal Revenue Service.

                  6.2  ATTRIBUTION  RULE.  For  purposes of  subsection  6.1, in
determining stock ownership, an employee shall be deemed to own the stock owned,
directly  or  indirectly,  by or  for  his  or her  brothers,  sisters,  spouse,
ancestors,  and lineal descendants.  Stock owned, directly or indirectly,  by or
for a  corporation,  partnership  estate,  or trust  shall be deemed to be owned
proportionately by or for its stockholders,  partners,  or beneficiaries.  If an
employee  or a person  related to the  employee  owns an  unexercised  option or
warrant to purchase  stock of the Company,  the stock subject to that portion of
the option or warrant which is  unexercised  shall not be counted in determining
stock  ownership.  For  purposes  of this  Section 6, stock owned by an

                                      A-7
<PAGE>

employee  shall  include all stock owned by him or her which is actually  issued
and  outstanding  immediately  before the grant of the incentive stock option to
the employee.

         SECTION 7.  ADJUSTMENTS UPON CHANGES IN  CAPITALIZATION.  The aggregate
number and class of shares for which options may be granted under the Plan,  the
number and class of shares covered by each outstanding  option, and the exercise
price per share thereof (but not the total price),  and each such option,  shall
all be  proportionately  adjusted  for any increase or decrease in the number of
issued  shares  of  Common  Stock  of the  Company  resulting  from a  split  or
consolidation  of shares or any like capital  adjustment,  or the payment of any
stock dividend.

                  7.1.  EFFECT  OF  LIQUIDATION,  REORGANIZATION,  OR  CHANGE IN
CONTROL.

                           7.1.1    CASH, STOCK, OR OTHER  PROPERTY FOR  STOCK. 
Except as provided  in  subsection  7.1.2  hereof,  upon a merger  (other than a
merger of the Company in which the holders of Common Stock  immediately prior to
the  merger  have  the  same  proportionate  ownership  of  common  stock in the
surviving corporation immediately after the merger), consolidation,  acquisition
of   property   or   stock,   separation,   reorganization   (other   than  mere
reincorporation or creation of a holding company), or liquidation of the Company
(each, an "event"), as a result of which the stockholders of the Company receive
cash,  stock,  or other property in exchange for, or in connection  with,  their
shares of Common Stock, any option granted  hereunder shall  terminate,  but the
time during which such options may be exercised shall be accelerated as follows:
the  Optionee  shall  have the  right  immediately  prior  to any such  event to
exercise such  Optionee's  option in whole or in part whether or not the vesting
requirements set forth in the option agreement have been satisfied.

                           7.1.2  CONVERSION OF OPTIONS ON STOCK FOR  EXCHANGE  
STOCK.  If the  stockholders  of the Company  receive  capital  stock of another
corporation  ("Exchange  Stock") in exchange for their shares of Common Stock in
any transaction  involving a merger (other than a merger of the Company in which
the  holders  of Common  Stock  immediately  prior to the  merger  have the same
proportionate ownership of common stock in the surviving corporation immediately
after the merger), consolidation,  acquisition of property or stock, separation,
or  reorganization  (other  than mere  reincorporation  or creation of a holding
company),  all options  granted  hereunder  shall be  converted  into options to
purchase shares of Exchange Stock unless the Company and corporation issuing the
Exchange Stock, in their sole discretion, determine that any or all such options
granted  hereunder  shall not be converted  into  options to purchase  shares of
Exchange Stock but instead shall  terminate in accordance with the provisions of
subsection  7.1.1  hereof.  The amount and price of converted  options  shall be
determined by adjusting the amount and price of the options granted hereunder in
the same  proportion  as used for  determining  the number of shares of Exchange
Stock the holders of the Common  Stock  receive in such  merger,  consolidation,
acquisition,   separation,  or  reorganization.   Unless  the  Board  determines
otherwise,  the  converted  options  shall be fully  vested  whether  or not the
vesting requirements set forth in the option agreement have been satisfied.

                                      A-8
<PAGE>

                  7.2 FRACTIONAL  SHARES.  In the event of any adjustment in the
number of shares covered by an option, any fractional shares resulting from such
adjustment shall be disregarded and each such option shall cover only the number
of full shares resulting from such adjustment.

                  7.3  DETERMINATION  OF BOARD TO BE FINAL.  Except as otherwise
required for the Plan to qualify for the exemption  afforded by Rule 16b-3 under
the  Exchange  Act,  all  adjustments  under this Section 7 shall be made by the
Board,  and its  determination  as to what  adjustments  shall be made,  and the
extent thereof,  shall be final,  binding,  and  conclusive.  Unless an Optionee
agrees otherwise, any change or adjustment to an incentive stock option shall be
made in such a manner so as not to  constitute  a  "modification"  as defined in
Section  424(h) of the Code and so as not to cause the  incentive  stock  option
issued  hereunder to fail to continue to qualify as an incentive stock option as
defined in Section 422(b) of the Code.

         SECTION 8. SECURITIES LAW  COMPLIANCE.  Shares shall not be issued with
respect to an option  granted  under the Plan unless the exercise of such option
and the issuance and delivery of such shares pursuant  thereto shall comply with
all relevant  provisions of law, including,  without limitation,  any applicable
state securities  laws, the Securities Act of 1933, as amended (the "Act"),  the
Exchange  Act,  the  rules  and  regulations  promulgated  thereunder,  and  the
requirements of any stock exchange upon which the shares may then be listed, and
shall be further subject to the approval of counsel for the Company with respect
to such  compliance,  including,  without  limitation,  the  availability  of an
exemption from  registration for the issuance and sale of any shares  hereunder.
Inability of the Company to obtain from any regulatory body having jurisdiction,
the  authority  deemed by the  Company's  counsel to be necessary for the lawful
issuance and sale of any shares hereunder or the  unavailability of an exemption
from  registration  for the  issuance  and sale of any  shares  hereunder  shall
relieve the Company of any  liability in respect of the  nonissuance  or sale of
such shares as to which such requisite authority shall not have been obtained.

         As a  condition  to the  exercise  of an option,  if, in the opinion of
counsel for the Company,  assurances  are required by any relevant  provision of
the  aforementioned  laws,  the Company may require the Optionee to give written
assurances  satisfactory  to the Company at the time of any such exercise (a) as
to the  Optionee's  knowledge and  experience in financial and business  matters
(and/or to employ a  purchaser  representative  reasonably  satisfactory  to the
Company who is knowledgeable  and experienced in financial and business matters)
and that such  Optionee  is  capable  of  evaluating,  either  alone or with the
purchaser  representative,  the merits and risks of exercising the option or (b)
that the shares are being  purchased only for investment and without any present
intention to sell or distribute such shares. The foregoing requirements shall be
inoperative  if the  issuance of the shares upon the  exercise of the option has
been registered under a then currently  effective  registration  statement under
the Act.

         At the option of the Company, a stop-transfer  order against any shares
may be placed on the  official  stock  books and records of the  Company,  and a
legend  indicating  that  the  stock  may not be  pledged,  sold,  or  otherwise
transferred  unless an opinion of counsel is provided  (concurred  in by counsel
for  the  Company)  stating  that  such  transfer  is  not in  violation  of any
applicable law

                                      A-9
<PAGE>

or regulation, may be stamped on stock certificates in order to assure exemption
from registration.  The Plan Administrator may also require such other action or
agreement by the  Optionees as may from time to time be necessary to comply with
the federal and state  securities  laws. NONE OF THE ABOVE SHALL BE CONSTRUED TO
IMPLY AN OBLIGATION ON THE PART OF THE COMPANY TO UNDERTAKE  REGISTRATION OF THE
OPTIONS OR STOCK HEREUNDER.

         Should  any of the  Company's  capital  stock of the same  class as the
stock subject to options  granted  hereunder be listed on a national  securities
exchange or on the Nasdaq  National  Market,  all stock issued  hereunder if not
previously  listed on such exchange or market shall, if required by the rules of
such  exchange or market,  be  authorized by that exchange or market for listing
thereon prior to the issuance thereof.

         SECTION 9. USE OF PROCEEDS.  The proceeds  received by the Company from
the sale of shares pursuant to the exercise of options  granted  hereunder shall
constitute general funds of the Company.

         SECTION 10. AMENDMENT AND TERMINATION.

                  10.1 BOARD ACTION.  The Board may at any time suspend,  amend,
or  terminate  the  Plan,  provided,  that no  amendment  shall be made  without
stockholder  approval  within 12 months before or after  adoption of the Plan if
such  approval is  necessary  to comply with any  applicable  tax or  regulatory
requirement,  including  any such  approval as may be  necessary  to satisfy the
requirements  for  exemptive  relief under Rule 16b-3 of the Exchange Act or any
successor  provision.  Rights and  obligations  under any option  granted before
amendment  of the Plan shall not be altered or impaired by any  amendment of the
Plan  unless the Company  requests  the consent of the person to whom the option
was granted and such person consents in writing thereto.

                  10.2 AUTOMATIC  TERMINATION.  Unless sooner  terminated by the
Board,  the Plan shall  terminate  ten years from the earlier of (a) the date on
which  the Plan is  adopted  by the  Board or (b) the date on which  the Plan is
approved by the stockholders of the Company. No option may be granted after such
termination  or during any  suspension of the Plan. The amendment or termination
of the Plan shall not, without the consent of the option holder, alter or impair
any rights or obligations under any option theretofore granted under the Plan.

         SECTION 11.  EFFECTIVENESS OF THE PLAN. The Plan shall become effective
upon  adoption  by the  Board  so long as it is  approved  by the  holders  of a
majority of the Company's outstanding shares of voting capital stock at any time
within 12 months before or after the adoption of the Plan by the Board.

                                      A-10



EXHIBIT 23.2


INDEPENDENT AUDITORS' CONSENT

We consent to the  incorporation by reference in the  Registration  Statement on
Form S-8 of our report dated  February 6, 1998 on the  financial  statements  of
Steven Madden, Ltd. included in the 1997 Annual Report on Form 10-KSB.


/s/ RICHARD A. EISNER & COMPANY, LLP
- ------------------------------------
    Richard A. Eisner & Company, LLP


New York, New York
July 15, 1998


                                       12


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