MADDEN STEVEN LTD
10-Q, 1998-11-10
FOOTWEAR, (NO RUBBER)
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                UNITED STATES SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM 10-Q

(X) QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE
SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended         September 30, 1998
- --------------------------------------------------------------------------------

(_) TRANSITION REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE
SECURITIES EXCHANGE ACT OF 1934

For the transition period from  __________________    to     ___________________

For Quarter Ended September 30, 1998       Commission File Number 0-23702
                  ------------------                              -------

                               STEVEN MADDEN, LTD.
             ------------------------------------------------------
             (Exact name of Registrant as specified in its charter)


           New York                                      13-3588231
- -------------------------------             ------------------------------------
(State or other jurisdiction of             (I.R.S. Employer Identification No.)
incorporation or organization)

52-16 Barnett Avenue, Long Island City, New York                  11104
- --------------------------------------------------------------------------------
   (Address of principal executive offices)                    (Zip Code)

Registrant's telephone number, including area code          (718) 446-1800
- --------------------------------------------------------------------------------

Indicate by check mark whether the Registrant (1) has filed all reports required
to be filed by Section 13 of 15 (d) of the  Securities  and Exchange Act of 1934
during  the  preceding  12  months  and  (2) has  been  subject  to such  filing
requirements for the past 90 days.

                                              Yes [ X ]    No [  ]

    Class                             Outstanding as of  November 05, 1998
Common Stock                                       10,876,893


                                       1
<PAGE>

                               STEVEN MADDEN, LTD.
                                    FORM 10-Q
                                QUARTERLY REPORT
                               SEPTEMBER 30, 1998


                                TABLE OF CONTENTS



PART I-  FINANCIAL INFORMATION
ITEM 1.  Condensed Consolidated Financial Statements:

         Consolidated Balance Sheets......................................     3

         Consolidated Statements of Operations............................     4

         Consolidated Statement of Cash Flows.............................     5

         Notes to condensed consolidated
           financial statements...........................................     6

ITEM 2.  Management's discussion and analysis
           of financial condition and results of
           operations.....................................................     8

PART II- OTHER INFORMATION
ITEM 1.  Legal Proceedings................................................    19

ITEM 2.  Changes in Securities and Use of Proceeds........................    20


                                       2
<PAGE>

<TABLE>
<CAPTION>
STEVEN MADDEN, LTD. AND SUBSIDIARIES

Consolidated Balance Sheets
                                                                                   September 30,   December 31,
                                                                                       1998           1997
                                                                                   ------------    ------------
                                                                                    (unaudited)
<S>                                                                                <C>             <C>
ASSETS
Current assets:
   Cash and cash equivalents                                                       $ 15,219,000    $  3,887,000
   Investments                                                                                        1,991,000
   Accounts receivable - nonfactored (net of allowances for doubtful accounts of
      $460,000 at September 30, 1998 and $351,000 at December 31, 1997)                 838,000       1,127,000
   Due from factor (net of allowances for doubtful accounts of $350,000
      at September 30, 1998 and $335,000 at December 31, 1997)                       10,200,000       4,821,000
   Inventories                                                                        6,133,000       5,081,000
   Prepaid advertising                                                                  278,000         441,000
   Prepaid expenses and other current assets                                          1,512,000       1,698,000
   Prepaid taxes                                                                        686,000         624,000
                                                                                   ------------    ------------

        Total current assets                                                         34,866,000      19,670,000
                                                                                   ------------    ------------

Property and equipment, net                                                           7,701,000       5,931,000
                                                                                   ------------    ------------

Other assets:
   Prepaid advertising, less current portion                                            945,000       1,041,000
   Deferred taxes                                                                       401,000         401,000
   Deposits and other                                                                   206,000         258,000
   Cost in excess of fair value of net assets acquired (net of accumulated
      amortization of $263,000 at September 30, 1998 and $170,000 at
      December 31, 1997)                                                              2,501,000       1,976,000
                                                                                   ------------    ------------

        Total other assets                                                            4,053,000       3,676,000
                                                                                   ------------    ------------

                                                                                   $ 46,620,000    $ 29,277,000
                                                                                   ============    ============

LIABILITIES
Current liabilities:
   Current portion of lease payable                                                $     99,000    $    105,000
   Accounts payable and accrued expenses                                              2,282,000       2,032,000
   Accrued bonuses                                                                      194,000         593,000
   Other current liabilities                                                            351,000         395,000
                                                                                   ------------    ------------

        Total current liabilities                                                     2,926,000       3,125,000
                                                                                   ------------    ------------

Lease payable, less current portion                                                     304,000         359,000
                                                                                   ------------    ------------

Commitments and contingencies

STOCKHOLDERS' EQUITY
Common stock - $.0001 par value, 60,000,000 shares authorized, 10,876,393 issued
   and outstanding at September 30, 1998 and 8,429,073 issued and
   outstanding at December 31, 1997                                                       1,000           1,000
Additional paid-in capital                                                           36,262,000      21,721,000
Unearned compensation                                                                (1,741,000)     (1,281,000)
Retained earnings                                                                     9,343,000       5,809,000
Treasury stock at cost (104,700 shares at September 30, 1998 and 101,800 shares
   at December 31, 1997)                                                               (475,000)       (457,000)
                                                                                   ------------    ------------

                                                                                     43,390,000      25,793,000
                                                                                   ------------    ------------
                                                                                   $ 46,620,000    $ 29,277,000
                                                                                   ============    ============
</TABLE>

See notes to financial statements

                                        3
<PAGE>


STEVEN MADDEN, LTD. AND SUBSIDIARIES

Consolidated Statements of Operations

<TABLE>
<CAPTION>
                                                    Three Months Ended              Nine Months Ended
                                                      September 30,                   September 30,
                                               ----------------------------    ----------------------------
                                                   1998            1997            1998            1997
                                               ------------    ------------    ------------    ------------
<S>                                            <C>             <C>             <C>             <C>         
Net sales                                      $ 23,991,000    $ 18,055,000    $ 59,235,000    $ 43,542,000

Cost of sales                                    13,908,000      10,192,000      34,593,000      26,208,000
                                               ------------    ------------    ------------    ------------

Gross profit                                     10,083,000       7,863,000      24,642,000      17,334,000

Other revenue                                       992,000         748,000       2,535,000       1,601,000

Operating expenses                               (7,872,000)     (7,108,000)    (21,004,000)    (16,159,000)
                                               ------------    ------------    ------------    ------------

Income from operations                            3,203,000       1,503,000       6,173,000       2,776,000

Interest income (expense), net                       40,000         (25,000)        (32,000)        (27,000)
                                               ------------    ------------    ------------    ------------

Income before provision for income taxes          3,243,000       1,478,000       6,141,000       2,749,000

Provision for income taxes                        1,363,000         597,000       2,607,000       1,111,000
                                               ------------    ------------    ------------    ------------

Net income                                     $  1,880,000    $    881,000    $  3,534,000    $  1,638,000
                                               ============    ============    ============    ============

Basic income per share                         $        .19    $        .11    $        .39    $        .21
                                               ============    ============    ============    ============

Diluted income per share                       $        .17    $        .10    $        .33    $        .17
                                               ============    ============    ============    ============

Weighted average common shares outstanding -
   basic income per share                         9,948,378       8,020,846       9,017,914       7,976,312

Effect of potential common shares                 1,409,624         529,176       1,781,127       1,931,990
                                               ------------    ------------    ------------    ------------

Weighted average common shares outstanding -
   diluted income per share                      11,358,002       8,550,022      10,799,041       9,908,302
                                               ============    ============    ============    ============
</TABLE>

See notes to financial statements
                                        4
<PAGE>


STEVEN MADDEN, LTD. AND SUBSIDIARIES

Consolidated Statements of Cash Flows

<TABLE>
<CAPTION>
                                                                                    Nine Months Ended
                                                                                      September 30,
                                                                              ----------------------------
                                                                                  1998             1997
                                                                              ------------    ------------
<S>                                                                           <C>             <C>
Cash flows from operating activities:
   Net income                                                                 $  3,534,000    $  1,638,000
   Adjustments to reconcile net income to net cash provided by
      (used in) operating activities:
        Depreciation and amortization                                              959,000         907,000
        Deferred compensation                                                      196,000         127,000
        Provision for bad debts                                                    124,000         181,000
        Options issued for consulting services                                     142,000          23,000
        Excess of fair market value over option price on stock option grant                         16,000
        Deferred rent expense                                                      274,000
        Changes in:
           Accounts receivable - nonfactored                                       180,000        (201,000)
           Due from factor                                                      (5,394,000)     (2,919,000)
           Inventories                                                            (878,000)       (100,000)
           Prepaid expenses and other assets                                       497,000         411,000
           Accounts payable and accrued expenses                                   114,000       1,122,000
           Accrued bonuses                                                        (399,000)         95,000
           Other current liabilities                                              (318,000)        317,000
           Tax liability                                                           (62,000)        837,000
                                                                              ------------    ------------

             Net cash provided by (used in) operating activities                (1,031,000)      2,454,000
                                                                              ------------    ------------

Cash flows from investing activities:
   Purchase of property and equipment                                           (2,605,000)     (2,752,000)
   Sale of investment securities                                                 1,991,000
   Payments in connection with acquisition of business                             (19,000)
                                                                              ------------    ------------

             Net cash used in investing activities                                (633,000)     (2,752,000)
                                                                              ------------    ------------

Cash flows from financing activities:
   Proceeds from options and warrants exercised                                 13,075,000         381,000
   Repayment of lease obligations                                                  (61,000)        (80,000)
   Purchase of treasury stock                                                      (18,000)
                                                                              ------------    ------------
             Net cash provided by financing activities                          12,996,000         301,000
                                                                              ------------    ------------

Net increase in cash and cash equivalents                                       11,332,000           3,000
Cash and cash equivalents - beginning of period                                  3,887,000       6,151,000
                                                                              ------------    ------------

Cash and cash equivalents - end of period                                     $ 15,219,000    $  6,154,000
                                                                              ============    ============

Supplemental disclosures of noncash investing and financing activities:
   Acquisition of leased assets                                                               $    359,000
   Issuance of common stock for debt                                                          $    645,000
   Issuance of stock options in connection with employment agreement                          $  1,345,000
   Issuance of common stock in connection with acquisition of business        $    668,000
</TABLE>

See notes to financial statements
                                       5
<PAGE>

STEVEN MADDEN, LTD. AND SUBSIDIARIES

NOTES TO FINANCIAL STATEMENTS
SEPTEMBER 30, 1998


NOTE A - BASIS OF REPORTING

The accompanying unaudited financial statements have been prepared in accordance
with generally accepted accounting  principles for interim financial information
and with the instructions to Form 10-Q. Accordingly,  they do not include all of
the  information  and  footnotes  required  by  generally  accepted   accounting
principles for complete financial statements. In the opinion of management, such
statements  include all adjustments  (consisting only of normal recurring items)
which are considered necessary for a fair presentation of the financial position
of Steven  Madden,  Ltd. and  subsidiaries  (the  "Company") as of September 30,
1998, and the results of its  operations,  changes in  stockholders'  equity and
cash flows for the nine and  three-month  periods  then  ended.  The  results of
operations for the nine and three-month periods ended September 30, 1998 are not
necessarily  indicative  of the  operating  results  for the  full  year.  It is
suggested  that  these  financial  statements  be read in  conjunction  with the
financial  statements  and related  disclosures  for the year ended December 31,
1997 included in the Steve Madden, Ltd. Form 10-KSB.


NOTE B - INVENTORIES

Inventories,  which consist of finished  goods,  are stated at the lower of cost
(first-in, first-out method) or market.


NOTE C - NET INCOME PER SHARE OF COMMON STOCK

In 1997,  the Financial  Accounting  Standards  Board issued  Statement No. 128,
"Earnings  Per Share"  ("Statement  No.  128").  Statement  No. 128 replaced the
calculation  of  primary  and fully  diluted  earnings  per share with basic and
diluted earnings per share.  Unlike primary  earnings per share,  basic earnings
per share  exclude any dilutive  effects of options,  warrants  and  convertible
securities.  Dilutive  earnings  per  share is very  similar  to the  previously
reported fully diluted earnings per share. The Company adopted Statement No. 128
and has retroactively applied the effects thereof for all periods presented. The
impact on the per share amounts previously reported was not significant.


NOTE D - PENDING LITIGATION

[1]    Levenson and Siskin v. Diva Acquisition Corp., et al:

       This  lawsuit,  brought  by the  former  President  and the  former  Vice
       President of Design of Diva Acquisition  Corp., a wholly owned subsidiary
       of the Company,  principally  alleges that those  individuals  were fired
       without cause, remains in the discovery phase.

       The  Company  continues  to believe  that Mr.  Levenson's  claims and Mr.
       Siskin's claims are without merit and is,  accordingly,  contesting those
       claims vigorously.


                                       6
<PAGE>


STEVEN MADDEN, LTD. AND SUBSIDIARIES

NOTES TO FINANCIAL STATEMENTS
SEPTEMBER 30, 1998


NOTE D - PENDING LITIGATION (CONTINUED)

[2]    Ooga v. Steven Madden, Ltd., et al.:

       On September 23, 1998,  the plaintiff in this  lawsuit,  Ooga  Associates
       Corp. ("Ooga"), (i) applied for a preliminary injunction to enjoin, inter
       alia,  the  Company's use of certain  designs and drawings  claimed to be
       proprietary  to Ooga, and (ii) sought leave to amend its complaint to add
       claims against the Company's Chief Executive Officer and an architectural
       firm,   the  Tricarico   Group,   retained  by  the  Company  to  prepare
       construction  drawings for certain of the Company's  retail stores.  At a
       hearing held on October 22, 1998, the Court denied Ooga's application for
       a preliminary  injunction  and reserved  decision on the remainder of its
       motion.

       On October 22, 1998, the Court further indicated its intention to dismiss
       Ooga's claim that the Company had breached an oral  agreement to use Ooga
       exclusively to design and build the Company's retail stores. Accordingly,
       upon entry of the Court's  order,  Ooga's claims  against the Company and
       certain of its  subsidiaries  will arise solely from its allegations that
       the Company made false  representations  regarding the alleged agreement,
       misappropriated  allegedly  proprietary  designs  belonging to Ooga,  and
       improperly induced Stav Efrar, now an employee of the Company,  to breach
       fiduciary  duties  that he  allegedly  owed to Ooga.  Discovery  on those
       claims (and the claims against the other defendants) will likely commence
       in the coming weeks and must be concluded by April 22, 1999.

       The Company  believes that Ooga's  remaining claims are without merit and
       its  damages,  if any,  are  nominal in nature.  The  Company  intends to
       contest Ooga's lawsuit vigorously.

[3]    Diva Acquisition Corp. v. D. Aaron, Inc., et al:

       Defendants' motion to dismiss this lawsuit, as disclosed in the Company's
       Form 10-Q for the quarter ended June 30, 1998, was denied by the Court on
       September 16, 1998.  Accordingly,  the parties are  currently  engaged in
       discovery, and Diva continues to prosecute its claims vigorously.


                                       7
<PAGE>

Item 2.

MANAGEMENT'S  DISCUSSION  AND  ANALYSIS OF  FINANCIAL  CONDITION  AND RESULTS OF
OPERATIONS.
- --------------------------------------------------------------------------------

The following  discussion of the  Company's  financial  condition and results of
operations should be read in conjunction with the Financial Statements and Notes
thereto appearing elsewhere in this document.

Statements in this "Management's  Discussion and Analysis of Financial Condition
and Results of Operations"  and elsewhere in this document as well as statements
made in press releases and oral statements that may be made by the Company or by
officers,  directors or employees of the Company acting on the Company's  behalf
that are not  statements  of  historical  or current  fact  constitute  "forward
looking  statements"  within the  meaning of the Private  Securities  Litigation
Reform Act of 1995. Such  forward-looking  statements  involve known and unknown
risks,  uncertainties  and other  unknown  factors  that could  cause the actual
results of the Company to be materially different from the historical results or
from any future results expressed or implied by such forward-looking statements.
In  addition  to   statements   which   explicitly   describe   such  risks  and
uncertainties,  readers are urged to consider  statements labeled with the terms
"believes",  "belief",  "expects",  "intends",  "anticipates"  or  "plans" to be
uncertain forward-looking  statements.  The forward looking statements contained
herein are also  subject  generally  to other risks and  uncertainties  that are
described from time to time in the Company's reports and registration statements
filed with the Securities and Exchange Commission.

The  following  table sets  forth  information  on  operations  for the  periods
indicated:


                                       PERCENTAGE OF NET REVENUES
                                           NINE MONTHS ENDED
                                             SEPTEMBER 30

Consolidated:                        1998                      1997
- ------------                         ----                      ----

Net Sales                       $ 59,235,000       100%   $ 43,542,000      100%
Cost of Sales                     34,593,000        58      26,208,000       60
Other Operating Income             2,535,000         4       1,601,000        4
Operating Expenses                21,004,000        35      16,159,000       37
Income from Operations             6,173,000        10       2,776,000        7
Interest Income (Expense) Net        (32,000)        0         (27,000)       0
Income Before Income Taxes         6,141,000        10       2,749,000        7
Net Income                         3,534,000         6       1,638,000        4


                                       8
<PAGE>

                                       PERCENTAGE OF NET REVENUES
                                           NINE MONTHS ENDED
                                             SEPTEMBER 30

By Segment                            1998                     1997
                                      ----                     ----

WHOLESALE DIVISIONS:
- --------------------

Steven Madden, Ltd. 
- -------------------
Net Sales                       $ 37,506,000      100%    $ 29,104,000      100%
Cost of Sales                     23,342,000       62       17,955,000       62
Other Operating Income               391,000        1           62,000        0
Operating Expenses                10,724,000       29       10,211,000       35
Income from Operations             3,831,000       10        1,000,000        3

Diva Acquisition Corp. 
- ----------------------
Net Sales                       $  3,726,000      100%    $  5,090,000      100%
Cost of  Sales                     3,001,000       81        3,307,000       65
Operating Expenses                   995,000       27        1,821,000       36
Income (Loss) from Operations       (270,000)      (7)         (38,000)      (1)

L.E.I. Footwear:
- ----------------
Net Sales                       $    722,000      100%              --       --
Cost of sales                        454,000       63               --       --
Operating Expenses                   250,000       35               --       --
Income from Operations                18,000        2               --       --

STEVEN MADDEN RETAIL INC.:
- --------------------------

Net Sales                       $ 17,281,000      100%    $  8,129,000      100%
Cost of Sales                      7,796,000       45        3,815,000       47
Operating Expenses                 8,043,000       47        3,285,000       40
Income from Operations             1,442,000        8        1,029,000       13

ADESSO MADDEN INC.:
- -------------------
(FIRST COST)

Net Sales                                 --       --     $  1,219,000       --
Cost of Sales                             --       --        1,131,000       --
Commission Revenue                        --       --        1,539,000       --
Total Operating Revenue         $  2,144,000      100%       1,627,000      100%
Operating Expenses                   992,000       46          842,000       52
Income from Operations             1,152,000       54          785,000       48


                                       9
<PAGE>

                                       PERCENTAGE OF NET REVENUES
                                           THREE MONTHS ENDED
                                              SEPTEMBER 30

Consolidated:                        1998                      1997
- ------------                         ----                      ----

Net Sales                       $ 23,991,000      100%    $ 18,055,000      100%
Cost of Sales                     13,908,000       58       10,192,000       57
Other Operating Income               992,000        4          748,000        4
Operating Expenses                 7,872,000       33        7,108,000       39
Income from Operations             3,203,000       13        1,503,000        8
Interest Income (Expense) Net         40,000        0          (25,000)       0
Income Before Income Taxes         3,243,000       13        1,478,000        8
Net Income                         1,880,000        8          881,000        5

By Segment

WHOLESALE DIVISIONS:
- --------------------

Steven Madden, Ltd. 
- ------------------- 
Net Sales                       $ 15,204,000      100%    $ 11,515,000      100%
Cost of Sales                      9,552,000       63        6,744,000       58
Other Operating Income               216,000        1           24,000        0
Operating Expenses                 3,924,000       26        4,355,000       38
Income from Operations             1,944,000       13          440,000        4

Diva Acquisition Corp. 
- ---------------------- 
Net Sales                       $    877,000      100%    $  2,056,000      100%
Cost of  Sales                       665,000       76        1,220,000       59
Operating Expenses                   317,000       36          788,000       38
Income (Loss) from Operations       (105,000)     (12)          48,000        3

L.E.I. Footwear
- ---------------
Net Sales                       $    722,000      100%              --       --
Cost of Sales                        454,000       63               --       --
Operating Expenses                   210,000       29               --       --
Income from Operations                58,000        8               --       --


                                       10
<PAGE>

                                  PERCENTAGE OF NET REVENUES
                                      THREE MONTHS ENDED
                                         SEPTEMBER 30

By Segment (Continued)

STEVEN MADDEN RETAIL INC.:        1998                  1997
- --------------------------        -----                 ----

Net Sales                      $7,188,000     100%   $4,484,000     100%
Cost of Sales                   3,237,000      45     2,228,000      50
Operating Expenses              3,119,000      43     1,663,000      37
Income from Operations            832,000      12       593,000      13
                             
ADESSO MADDEN INC.:          
- -------------------          
(FIRST COST)                 
                             
Other Operating Income         $  776,000     100%   $  724,000     100%
Operating Expenses                302,000      39       302,000      42
Income from Operations            474,000      61       422,000      58


RESULTS OF OPERATIONS

Nine months Ended September 30, 1998 vs. Nine Months Ended September 30, 1997

CONSOLIDATED:

Sales for the nine  months  ended  September  30, 1998 were  $59,235,000  or 36%
higher than the  $43,542,000  recorded  in the  comparable  period of 1997.  The
increase  in sales is due to  several  factors  including  additional  wholesale
accounts, increased reorders, EDI size replenishment, increased retail sales due
to the opening of thirteen  retail stores  during 1997,  one retail store in the
first  quarter of 1998,  three  retail  stores and an outlet store in the second
quarter of 1998 and four retail  stores and one  additional  outlet store in the
third quarter of 1998. As a result of additional distribution,  management feels
that "Steve Madden" as a brand name has increased in popularity  nationwide.  In
turn,  increased sales have enabled the Company to expand its advertising and in
store concept efforts,  all of which have contributed to the continuing increase
in sales.  Also, the Company's new LEI Wholesale  Division ("LEI Wholesale") was
launched in the third quarter of 1998 shipping to department  stores  throughout
the country.  LEI  Wholesale  generated  revenue of $722,000 for the three month
period ended September 30,1998.

                                       11
<PAGE>

Cost of sales as a percentage  of sales  decreased 2% from 60% in 1997 to 58% in
1998.  Increased  sales  volume has  allowed  the  Company to purchase in larger
volume,  resulting in a lower cost per pair.  Gross  profit as a  percentage  of
sales increased 2% from 40% in 1997 to 42% in 1998.

Selling,  general  and  administrative  (SG&A)  expenses  increased  by  30%  to
$21,004,000  in 1998  from  $16,159,000  in 1997.  The  increase  in SG&A is due
primarily  to a 55%  increase in payroll,  bonuses  and  related  expenses  from
$5,536,000 in 1997 to $8,591,000  in 1998.  Also,  the increase in the number of
retail  outlets  and  expanded  office  facilities  resulted  in an  increase in
occupancy,   telephone,   utilities,   computer,  legal,  printing/supplies  and
depreciation expenses by 89% from $2,633,000 in 1997 to $4,965,000 in 1998.

Income from operations for 1998 was $6,173,000  which  represents an increase of
$3,397,000 or 123% over the income from  operations  of $2,776,000 in 1997.  Net
income increased by 116% to $3,534,000 in 1998 from $1,638,000 in 1997.

WHOLESALE DIVISIONS:

Sales from the Steve Madden Wholesale Division ("Madden  Wholesale"),  accounted
for  $37,506,000 or 63% and  $29,104,000 or 67% of total sales in 1998 and 1997,
respectively.  Cost of sales  as a  percentage  of sales  and  gross  margin  as
percentage of sales  remains the same in Madden  Wholesale.  Operating  expenses
increased by 5%, from  $10,211,000 in 1997 to $10,724,000 in 1998. This increase
is due to an increase in payroll and payroll related expenses principally due to
the hiring of  additional  management  personnel  and an increase  in  occupancy
expenses  due to  additional  warehouse  space  needed  for  expanding  EDI size
replenishment  inventory.  Madden  Wholesale income from operations for the nine
month period ended  September  30, 1998 was  $3,831,000  compared to income from
operations of $1,000,000 for the nine month period ended September 30, 1997.

Sales from the Diva  Acquisition  Corp.  Wholesale  Division ("Diva  Wholesale")
which markets the "David Aaron" brand name in footwear  accounted for $3,726,000
or 6%, and $5,090,000 or 12%, of total sales in 1998 and 1997, respectively. The
Company believes that the decrease in sales is primarily due to the introduction
of a new  management  team  in the  first  quarter  of  1998  for  Diva  and the
implementation  of certain  modifications  to Diva's  business which the Company
expects will enhance operations in the future.  Cost of sales as a percentage of
sales has increased  from 65% in 1997 to 81% in Diva  Wholesale,  primarily as a
result of a higher  markdowns  experienced  in the second and third  quarters of
1998. Gross profit as a percentage of sales decreased from 35% in 1997 to 19% in
1998 due to the same reason mentioned above. Operating expenses decreased by 45%
from  $1,821,000 in 1997 to $995,000 in 1998 due to decreases in  administrative
payroll,  selling and designing  expenses.  Loss from  operations  from Diva was
$270,000 in 1998 compared to loss from operations of $38,000 in 1997.

The Company's new LEI Wholesale Division ("LEI Wholesale") was launched shipping
to department  stores  throughout  the country in the third quarter of 1998. LEI
Wholesale

                                       12
<PAGE>

generated  revenue of $722,000 for the three month period  ended  September  30,
1998. There have been substantial  product reorders and the Company is committed
to the business going forward.

RETAIL DIVISION:

Sales from the Retail  Division  accounted for $17,281,000 or 29% and $8,129,000
or 19% of total revenues in 1998 and 1997, respectively.  The increase in Retail
Division sales is primarily due to the Company's  opening two additional  retail
stores in the second quarter of 1997,  five in the third quarter of 1997, six in
the fourth  quarter of 1997,  one in the first  quarter  of 1998,  three  retail
stores and an outlet store in the second quarter of 1998, four retail stores and
one additional  outlet store in the third quarter of 1998 all of which generated
aggregate  sales of  $8,993,000.  Same  store  sales for the first  nine  months
increased by 2% over the same period of 1997.  This increase in same store sales
is due to Company's ability to fill into best sellers by size. Gross profit as a
percentage  of  sales  has  increased  by 2% from  53% in  1997 to 55% in  1998.
Selling,  general and administrative  expenses for the Retail Division increased
to $8,043,000  or 47% of sales in 1998 from  $3,285,000 or 40% of sales in 1997.
This  increase is due to increases in payroll and related  expenses,  occupancy,
printing,  computer and  depreciation  expenses as a result of opening  thirteen
additional  stores in 1997, eight additional stores and two outlet stores during
the nine month  period  ended  September  30, 1998 and the  addition of a retail
warehouse at 43-15 38th Street,  Long Island City,  NY.  Income from  operations
from the  retail  division  was  $1,442,000  in 1998  compared  to  income  from
operations of $1,029,000 in 1997.

FIRST COST DIVISION:

Adesso-Madden,  Inc.,  a  wholly  owned  subsidiary  of the  Company,  generated
commission  revenues  of  $2,144,000  for the first  nine  months of 1998  which
represents  an  increase  of  $517,000  or 32% over the  commission  revenues of
$1,627,000  in  1997  due to  having  additional  accounts.  Operating  expenses
increased  by 18% from  $842,000 in 1997 to $992,000 in 1998 due to increases in
sales commissions, payroll and payroll related expenses, and telephone expenses.
Income from  operations  from  Adesso-Madden  was $1,152,000 in 1998 compared to
income from operations of $785,000 in 1997.

Three months Ended September 30, 1998  vs. Three Months Ended September 30,
1997

CONSOLIDATED:

Sales for the three  months ended  September  30, 1998 were  $23,991,000  or 33%
higher than the  $18,055,000  recorded  in the  comparable  period of 1997.  The
increase  in sales is due to  several  factors  including  additional  wholesale
accounts, increased reorders, EDI size replenishment, increased retail sales due
to the opening of thirteen  retail stores  during 1997,  one retail store in the
first  quarter of 1998,  three  retail  stores,  one outlet  store in the second
quarter of 1998, four retail stores and one additional outlet store in the third
quarter of 1998.

                                       13
<PAGE>

As a result of additional distribution,  management feels that "Steve Madden" as
a brand name has increased in popularity  nationwide.  In turn,  increased sales
have enabled the Company to expand its advertising and in store concept efforts,
all of which have  contributed  to the continuing  increase in sales.  Also, the
Company's new LEI Wholesale Division ("LEI Wholesale") was launched in the third
quarter of 1998 - shipping to  department  stores  throughout  the country.  LEI
Wholesale  generated  revenue  of  $722,000  for the three  month  period  ended
September 30,1998.

Cost of  sales  as a  percentage  of  sales  increase  from  57% in 1997 to 58%,
primarily as a result of  markdowns  experienced  in the third  quarter of 1998.
Gross profit as a percentage of sales  decreased from 43% in 1997 to 42% in 1998
due to the same reason mentioned above.

Selling,  general  and  administrative  (SG&A)  expenses  increased  by  11%  to
$7,872,000  in  1998  from  $7,108,000  in  1997.  The  increase  in SG&A is due
primarily  to a 41%  increase in payroll,  bonuses  and  related  expenses  from
$2,281,000 in 1997 to $3,209,000  in 1998.  Also,  the increase in the number of
retail  outlets  and  expanded  office  facilities  resulted  in an  increase in
occupancy, telephone, utilities,  printing/supplies and depreciation expenses by
86% from $854,000 in 1997 to $1,585,000 in 1998.

Income from operations for 1998 was $3,203,000  which  represents an increase of
$1,700,000 or 113% over the income from  operations  of $1,503,000 in 1997.  Net
income increased by 113% to $1,880,000 in 1998 from $881,000 in 1997.

WHOLESALE DIVISIONS:

Sales from the Steve Madden Wholesale Division ("Madden  Wholesale"),  accounted
for  $15,204,000 or 63% and  $11,515,000 or 64% of total sales in 1998 and 1997,
respectively.  Cost of sales as a percentage of sales increased from 58% in 1997
to 63% in 1998. Gross profit as a percentage of sales decreased from 42% in 1997
to 37% in 1998 in Madden Wholesale.  Operating  expenses  decreased by 10%, from
$4,355,000 in 1997 to  $3,924,000 in 1998,  primarily as a result of decrease in
selling,  marketing  and  advertising  expenses.  Madden  Wholesale  income from
operations  for the three month period ended  September 30, 1998 was  $1,944,000
compared to income from  operations of $440,000 for the three month period ended
September 30, 1997.

Sales from the Diva  Acquisition  Corp.  Wholesale  Division ("Diva  Wholesale")
which markets the "David Aaron" brand name in footwear accounted for $877,000 or
4%, and  $2,056,000 or 11%, of total sales in 1998 and 1997,  respectively.  The
Company believes that the decrease in sales is primarily due to the introduction
of a new  management  team  in the  first  quarter  of  1998  for  Diva  and the
implementation  of certain  modifications  to Diva's  business which the Company
expects will enhance operations in the future.  Cost of sales as a percentage of
sales has increased  from 59% in 1997 to 76% in Diva  Wholesale,  primarily as a
result of a higher  markdowns  experienced  in the third quarter of 1998.  Gross
profit as a percentage  of sales  decreased  from 42% in 1997 to 25% in 1998 due
the same  reason

                                       14
<PAGE>

mentioned above.  Operating  expenses  decreased by 60% from $788,000 in 1997 to
$317,000  in 1998  due to  decreases  in  administrative  payroll,  selling  and
designing expenses. Loss from operations from Diva was $105,000 in 1998 compared
to income from operations of $48,000 in 1997.

The Company's new LEI Wholesale Division ("LEI Wholesale") was launched shipping
to department  stores  throughout  the country in the third quarter of 1998. LEI
Wholesale  generated  revenue  of  $722,000  for the three  month  period  ended
September 30,1988.  There have been substantial product reorders and the Company
is committed to the business going forward.

RETAIL DIVISION:

Sales from the Retail Division accounted for $7,188,000 or 30% and $4,484,000 or
25% of total  revenues in 1998 and 1997,  respectively.  The  increase in Retail
Division sales is primarily due to the Company's  opening five additional retail
stores in the third quarter of 1997,  six in the fourth  quarter of 1997, one in
the first quarter of 1998, three retail stores and an outlet store in the second
quarter of 1998, four retail stores and one additional outlet store in the third
quarter of 1998 all of which generated aggregate sales of $3,269,000. Same store
sales for the three month period ended  September 30, 1998 decreased 4% over the
same period of 1997.  The  Company's  same store sales  consist of eleven stores
nine of which are  stores  located in the  Northeast.  These  nine  stores  were
affected   by  the  warmer  than   normal   weather   causing  a  shift  in  the
classifications of product being sold. The business shifted from boots last year
at an  average  price of $99 to sandals  this year at an  average  price of $58.
Sandals  comprised  27% of the business this year in same store sales versus 12%
last year. Gross profit as a percentage of sales has increased by 5% from 50% in
1997 to 55% in 1998. Selling, general and administrative expenses for the Retail
Division  increased to $3,119,000 or 43% of sales in 1998 from $1,663,000 or 37%
of sales in 1997.  This  increase  is due to  increases  in payroll  and related
expenses, occupancy, printing, computer and depreciation expenses as a result of
opening thirteen  additional  stores in 1997, eight additional retail stores and
two outlet  stores  during nine month  period ended  September  30, 1998 and the
addition of a retail  warehouse  at 43-15 38th  Street,  Long Island  City,  NY.
Income from operations from the retail division was $832,000 in 1998 compared to
income from operations of $593,000 in 1997.

FIRST COST DIVISION:

Adesso-Madden,  Inc.,  a  wholly  owned  subsidiary  of the  Company,  generated
commission  revenues of $776,000 for the three month period ended  September 30,
1998 which represents an increase of $52,000 or 7% over the commission  revenues
of  $724,000  in 1997 due to sales from having  additional  accounts.  Operating
expenses  remains  the same in 1998 over the same  period of 1997.  Income  from
operations  from  Adesso-Madden  was  $474,000  in 1998  compared to income from
operations of $422,000 in 1997.

                                       15
<PAGE>

LIQUIDITY AND CAPITAL RESOURCES

The Company has  working  capital of  $31,940,000  at  September  30, 1998 which
represents an increase of $16,795,000 in working capital from September 30,1997.

As of July  9,  1998,  the  Board  of  Directors  of the  Company  approved  the
redemption of all of the Company's  outstanding  Class B Redeemable Common Stock
Purchase Warrants (the "Class B Warrants). Warrantholders had until the close of
business on August 13, 1998 to exercise  their Class B warrants for the purchase
of  shares  of  Common  Stock at an  exercise  price of $5.50  per  share.  If a
Warrantholder failed to exercise the Class B Warrants held thereby by such date,
the Company  had the right to redeem  them by paying  $.05 for each  outstanding
Class B Warrant.  The Company redeemed 15,310 Class B Warrants.  During the nine
month  period  ended  September  30,1998,  the Company  received net proceeds of
$10,826,000 from the exercise of Class B Warrants.

The Company's  customers consist  principally of department stores and specialty
stores,  including shoe boutiques.  Presently,  the Company sells  approximately
fifty percent (50%) of its products to department  stores,  including  Federated
Department Stores (Bloomingdales, Burdines, Macy's East, Macy's West and Rich's)
May Department Stores,  Dillards,  Nordstorm's,  Dayton Hudson and approximately
fifty percent (50%) to specialty  stores,  including  shoe stores such as Edison
(Wild Pair,  Bakers/Leeds)  and junior clothing stores such as Urban Outfitters.
Federated  Department  Stores presently  accounts for  approximately  16% of the
Company's sales.

OPERATING ACTIVITIES

During the nine month period ended  September  30, 1998,  cash used by operating
activities was $1,031,000.  Uses of cash arose  principally  from an increase in
accounts  receivable  factored of $5,394,000  and an increase in  inventories of
$878,000,  a decrease  in accrued  bonuses of  $399,000  and a decrease in other
current liabilities of $318,000.

The  Company  has lease  agreements  for office,  warehouse,  and retail  space,
expiring at various  times through 2009.  Future  obligations  under these lease
agreements total approximately $25,000,000.

The Company has employment  agreements with various officers currently providing
for aggregate  annual salaries of  approximately  $1,327,000,  subject to annual
bonuses and annual  increases as may be  determined  by the  Company's  Board of
Directors.  In addition,  as part of the employment  agreements,  the Company is
committed to pay incentive bonuses based on income before interest, depreciation
and taxes to the officers.

The  Company   continues  to  increase  its  supply  of  products  from  foreign
manufacturers,  the majority of which are located in Brazil and Mexico. Although
the Company has not entered into long-term  manufacturing  contracts with any of
these  foreign  companies,  the Company  believes  that a  sufficient  number of
alternative  sources exist outside of the United States for

                                       16
<PAGE>

the  manufacture of its products if current  suppliers  need to be replaced.  In
addition,  because the Company deals with U.S. currency for all transactions and
intends to continue to do so, the Company  believes  there  should be no foreign
exchange considerations.

INVESTING ACTIVITIES

During the nine month period ended  September 30, 1998, the Company used cash of
$2,605,000 to acquire computer equipment and make leasehold  improvements on new
retail  stores,  warehouse  space  and  office  space.  The  Company  also  sold
investment securities resulting in proceeds of $1,991,000.

FINANCING ACTIVITIES

During the nine month period ended  September  30,  1998,  the Company  received
$13,075,000 from the exercise of options and warrants.

LICENSE AGREEMENTS

During the second  quarter  of 1997,  the  Company  entered  into three  license
agreements for hosiery, jewelry and ready-to-wear,  bringing the total number of
license  agreements  to six,  including  three license  agreements  entered into
during the year ended December 31, 1997 for handbags,  sunglasses and outerwear.
The Company added its seventh license,  Van Mar, Inc. for Steve Madden intimates
which  contract  commenced  on April 1, 1998 and the Company  also  extended its
agreement  with CO  International  to include hair  accessories in Canada due to
requests  from  customers.  The Company is pleased to announce  that as of third
quarter  Mirage  Apparel  Group,  LTD.,  will  now be the  Company's  sportswear
licensee.  The previous  license  agreement  with Winer  Industries was mutually
ended and product  will no longer be shipped by them after  December  31,  1998.
Also,  in October 1, 1998 the  Company  entered  into a license  agreement  with
Daniel M.  Friedman  Associates,  Inc.,  for belts.  The  Company  is  exploring
additional licensing opportunities.

On April 21, 1998 the Company signed a License  Agreement  R.S.V.  Sport,  Inc.,
pursuant  to which the  Company  has the right to use the  l.e.i.  trademark  in
connection with the sale of women and girls footwear.  R.S.V.  Sport, Inc., is a
$130  million  jeanswear  company and is among the most  popular jean brands for
young women ages 12 to 20. This  provides  the Company with the  opportunity  to
market  shoes to a  different  customer  base  than  those  customers  presently
targeted by the Steve  Madden  brand.  The line will be offered at lower  retail
prices than the Steve Madden brand.

YEAR 2000

The Company  recognizes that a challenging  problem exists in that many computer
systems worldwide do not have the capability of recognizing the year 2000 or the
years thereafter.  No easy technological  "quick fix" has yet been developed for
this problem. The Company is expending approximately $200,000 to assure that its
computer systems are reprogrammed

                                       17
<PAGE>

in time to effectively deal with transactions in the year 2000 and beyond.  This
"year 2000  Computer  Problem"  creates  risk for the  Company  from  unforeseen
problems  in its own  computer  systems  and from  third  parties  with whom the
Company  deals.  Such  failures of the Company  and/or third  parties'  computer
systems could have a material  adverse effect on the Company and its business in
the future.

INFLATION

The Company does not believe that inflation has had a material adverse effect on
sales or income  during the past several  years.  Increases in supplies or other
operating costs could adversely affect the Company's  operations;  however,  the
Company  believes it could increase prices to offset increases in costs of goods
sold or other operating costs.









                                       18
<PAGE>

                                     Part II

Item 1.
Legal Proceedings

LEVENSON AND SISKIN v. DIVA ACQUISITION CORP.,  ET. AL.

This lawsuit,  brought by the former  President and the former Vice President of
Design of Diva  Acquisition  Corp.,  a wholly owned  subsidiary  of the Company,
principally alleges that those individuals were fired without cause,  remains in
the discovery phase.

The Company  continues to believe that Mr.  Levenson's  claims and Mr.  Siskin's
claims  are  without  merit  and  is,   accordingly,   contesting  those  claims
vigorously.

OOGA v. STEVEN MADDEN, LTD., ET. AL.

On September  23, 1998,  the plaintiff in this lawsuit,  Ooga  Associates  Corp.
("Ooga"),  (i) applied for a preliminary  injunction to enjoin,  inter alia, the
Company's use of certain designs and drawings claimed to be proprietary to Ooga,
and (ii) sought leave to amend its complaint to add claims against the Company's
Chief Executive Officer and an architectural firm, the Tricarico Group, retained
by the Company to prepare  construction  drawings  for certain of the  Company's
retail  stores.  At a hearing held on October 22, 1998,  the Court denied Ooga's
application for a preliminary  injunction and reserved decision on the remainder
of its motion.

On October 22, 1998, the Court further indicated its intention to dismiss Ooga's
claim that the Company had breached an oral agreement to use Ooga exclusively to
design and build the Company's  retail  stores.  Accordingly,  upon entry of the
Court's order, Ooga's claims against the Company and certain of its subsidiaries
will  arise   solely  from  its   allegations   that  the  Company   made  false
representations  regarding  the  alleged  agreement,  misappropriated  allegedly
proprietary designs belonging to Ooga, and improperly induced Stav Efrat, now an
employee of the Company,  to breach  fiduciary  duties that he allegedly owed to
Ooga.  Discovery on those claims (and the claims  against the other  defendants)
will likely  commence  in the coming  weeks and must be  concluded  by April 22,
1999.

The Company  believes  that Ooga's  remaining  claims are without  merit and its
damages,  if any, are nominal in nature.  The Company  intends to contest Ooga's
lawsuit vigorously.

DIVA ACQUISITION CORP. v. D. AARON, INC., ET. AL.

Defendants  motion to dismiss this lawsuit,  as disclosed in the Company's  Form
10-Q for the quarter  ended June 30, 1998,  was denied by the Court on September
16, 1998. Accordingly,  the parties are currently engaged in discovery, and Diva
continues to prosecute its claims vigorously.

                                       19
<PAGE>

Item 2. CHANGES IN SECURITIES AND USE OF PROCEEDS.

As of May 1, 1998,  the  Company's  wholly  owned  subsidiary,  Shoe Biz,  Inc.,
formerly  known as Steven Madden  Outlets,  Inc.,  acquired  certain  assets and
assumed  certain  liabilities  of Daniel Scott,  Inc., a footwear  retailer.  In
exchange for the assets,  the Company  issued  64,520 shares of its Common Stock
which shares were issued pursuant to Section 4(2) of the Securities Act of 1933.
Subsequently,  the Company filed with the Securities  and Exchange  Commission a
registration  statement on Form S-3 covering such shares.  On July 27, 1998, the
registration statement was declared effective by the Commission.

As of July  9,  1998,  the  Board  of  Directors  of the  Company  approved  the
redemption of all of the Company's  outstanding  Class B Redeemable Common Stock
Purchase Warrants (the "Class B Warrants"). A Notice of Redemption was mailed to
all Class B  Warrantholders  to  advise  them  under  the  terms of the  Warrant
Agreement between the Company and the American Stock Transfer and Trust Company,
as warrant agent, that the Company was exercising its right to redeem and cancel
all of the Company's Class B Warrants. Accordingly, warrantholders had until the
close of business on August 13, 1998 to exercise  their Class B Warrants for the
purchase of shares of Common Stock at an exercise price of $5.50 per share. If a
warrantholder failed to exercise the Class B Warrants held thereby by such date,
the Company  had the right to redeem  them by paying  $.05 for each  outstanding
Class B Warrant.










                                       20
<PAGE>

                                    SIGNATURE


     Pursuant to the  requirements  of the Securities  Exchange Act of 1934, the
Registrant  has duly  caused this report on Form 10-Q to be signed on its behalf
by the undersigned thereunto duly authorized.




                                                  STEVEN MADDEN, LTD

                                                  /s/ ARVIND DHARIA
                                                  ---------------------------
                                                      Arvind Dharia
                                                      Chief Financial Officer


DATE: November 10, 1998


                                       21

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<CIK>                                           0000913241
<NAME>                                          STEVEN MADDEN, LTD.
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<S>                                            <C>
<PERIOD-TYPE>                                   9-MOS
<FISCAL-YEAR-END>                               DEC-31-1998
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<PERIOD-END>                                    SEP-30-1998
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<CURRENT-ASSETS>                                 34,866,000
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