MADDEN STEVEN LTD
ARS, 1998-04-23
FOOTWEAR, (NO RUBBER)
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                                 Steven Madden, Ltd.



                               1997 Annual Report

                          [GRAPHICS ON COVER OMITTED]



    [PAGES, 5, 7, 9 AND 11 CONTAIN GRAPHICS AND HAVE BEEN OMITTED ENTIRELY.]
<PAGE>

                                COMPANY PROFILE.

Steven Madden, Ltd. is a leader in women's footwear.

One of the few national brands of women's  footwear that reaches both Generation
Y and  Generation  X,  Steve  Madden(R) is identified  by its  unique  style and
attitude.  In 1997, through 6 licensing  arrangements,  the Company has extended
the brand into other products ranging from sportswear,  jeanswear, and outerwear
to a variety of accessory categories.

Approximately 76% of the Company's Footwear sales were from shoes distributed on
a wholesale basis to more than 2,200 department and speciality  stores.  At year
end 1997, the Company  operated 17 of its own retail stores,  16 under the Steve
Madden(R) brand and one under David Aaron(R).

In 1996 the Company  acquired the David  Aaron(R)  brand of  footwear,  which is
targeted primarily to a more sophisticated  woman age 25-44 and is distinguished
for its quality,  fabrication  and  contemporary  styling.  In 1995, the Company
acquired  Adesso Madden,  its private label division that acts as a buying agent
to mass market and discount chains.

                                    CONTENTS

Highlights 1 President's Letter 2 Review of Divisions 4 Financial  Statements 13
Management's  Discussion and Analysis 15 Independent Auditors' Report 19 Balance
Sheets 20  Statements of  Operations  21  Stockholders'  Equity 22 Cash Flows 23
Notes to Consolidated  Statements 24 Store Locations 32 Officers & Directors and
Investor Information IBC.

<PAGE>

                              FINANCIAL HIGHLIGHTS


Years Ended December 31,                       1997       1996        1995
  (In thousands, except per share data)
 
Operating results data
Net sales                                    $59,311     $45,823     $38,735
Gross profit                                 $24,567     $14,480     $12,824
Operating income                               4,626       1,433       5,751
Net income                                     2,700       1,059       3,757
Net income per share
  Basic                                          .33         .14         .66
  Diluted                                        .30         .13         .51
Average Shares Outstanding
  Basic                                        8,065       7,690       5,675
  Diluted                                      8,913       8,427       7,319

Summary of operations
Working capital                              $16,545     $13,720      $ 9,625
Total Assets                                  29,277      22,361       14,530
Total Current Liabilities                      3,125       2,094        1,764
Stockholders' equity                          25,793      20,101       12,765



                 Net                 Net                  Gross
                Sales               Income                Profit
            (in millions)        (in millions)         (in millions)

             1997  $59.3          1997  $2.7            1997   $24.6
             1996  $45.8          1996  $1.1            1996   $14.5
             1995  $38.7          1995  $3.8            1995   $12.8

<PAGE>

                               DEAR SHAREHOLDERS,


Steven  Madden,  Ltd.  entered 1997 with renewed  enthusiasm,  confident that we
could  significantly  improve  our  profit  performance  and  overall  operating
results.   A  strengthened   infrastructure   provided  a  solid  foundation  to
aggressively  grow our  strong  brands,  retail  operations  and,  as a  result,
stockholder value.

We set these  improvements  in motion  during the pivotal  year of 1996.  During
1997, we made  significant  progress.  We continued to strengthen our management
team,  installed a new computer  system,  established  marketing  and  licensing
programs, expanded our retail chain nationwide,  continued to grow the wholesale
business and increased the overall equity in the Steve Madden(R) brand.

Our 1997  financial  results  reflected  our  progress.  Net sales grew sharply,
increasing 29% to $59.3 million. Along with strong sales growth, we improved our
margins.  And most importantly,  compared with 1996, our net income rose 155% to
$2.7 million or $.30 per share.

We  are  also  pleased  to  report  that  we  successfully   accomplished  these
milestones:

     o   We  opened  13 new  retail  stores  during  1997,  giving  us 16  Steve
         Madden(R) stores and one David  Aaron(R) store. Thus,  we had begun the
         process of expanding  our  distribution  channel that  complements  our
         existing  wholesale  distribution.  With  above  average  retail  sales
         performance, we expect to add 10 new stores in 1998.
     
     o   Our wholesale business continued to expand, accounting for 76% of total
         sales and  growing  by 12%.  Our  Company  excels at  anticipating  and
         reacting  to fashion  trends;  our retail  stores give us a platform to
         test more than 200 patterns  before we select about 40 to distribute to
         department and speciality  stores.  We continued to build sales in 1997
         by adding categories, such as sneakers and evening shoes, expanding the
         in-store Steve  Madden(R) concept shops to over 50 retail locations and
         by  strengthening  our business  with major  department-store  accounts
         nationwide.

                                     Page 2
<PAGE>

     o   We extended the Steve Madden(R)  brand through six license  agreements,
         in a variety of product categories, including sportswear and jeanswear.
         Licensees'  sales mirror our footwear  distribution  and product  lines
         will be shipped to major department and speciality stores during 1998.
     
     o   We  saw  continued  growth  of our  David  Aaron(R) brand by  increased
         distribution to major department stores.
     
     o   We implemented a flexible manufacturing model to allow us to make quick
         in-season  styling  changes.  The results are evident in our  improving
         margins.  

     o   With the installation of our new computer system, the Company began its
         EDI  basic   replenishment   capabilities  with  key  department  store
         accounts.

We are very optimistic about our future. We believe that Steven Madden,  Ltd. is
well positioned to grow and prosper both short term as well as long term. As the
leading brand for young women,  Steve  Madden(R) is positioned  for even further
growth.  We continue to build on our unique  understanding  of our customers and
our ability to quickly react to their changing needs. Along the way, the Company
has gained recognition as a benchmark in the fashion industry.  


We wish to thank our customers, employees,  shareholders and suppliers for their
support and confidence  during a year that saw Steven  Madden,  Ltd. move into a
new era of growth.

Sincerely,



/s/ STEVE MADDEN                          /s/ RHONDA J. BROWN
- -----------------------------             -------------------------------
    Steven Madden                             Rhonda J. Brown
    President and CEO                         Chief Operating Officer

                                     Page 3
<PAGE>


       CONCEPT SHOP MACY'S WEST, UNION SQUARE, SAN FRANCISCO, CALIFORNIA.

                               [GRAPHIC OMITTED]


                             STEVE MADDEN WHOLESALE.

The Steve Madden Wholesale Division  distributes and markets the Steve Madden(R)
brand to more than 2,200 department stores, better footwear and specialty stores
throughout the United States, Canada, Venezuela and Australia.

In 1997 the  wholesale  division  accounted  for more than 76% of the  Company's
sales.  The largest  accounts  include the Federated  Department  Stores such as
Bloomingdale's and Macy's, Nordstrom, Dillards, Dayton-Hudson and May Department
Stores  such as  Hechts.  The  top  specialty  store  accounts  included  Edison
Brothers' stores such as Wild Pair, Bakers and Leed's, and junior  ready-to-wear
stores such as Urban Outfitters, Gadzooks and Journey's.

The Company  took steps to  strengthen  customer  relations in an effort to spur
sales and increase brand equity.  Within better department stores and speciality
stores,  the Company has launched  more than 50 in-store  Concept  Shops.  These
signature environments showcase the Steve Madden(R) collection within department
and speciality  stores enhancing the brand.  The Company  supervises the display
and merchandising of these shops,  which feature a larger assortment of products
and receive the  opportunity  of first  delivery of new styles.  These  in-store
shops have proven to increase sales and to strengthen  commitment from wholesale
customers.

The Company also builds its product  portfolio  to manage  fashion  risk.  About
one-third  of Steve  Madden(R) sales are from the  "core"  product  line.  These
include the  classic  styles that have sold well  year-round  - an example:  the
"Alpha",  "a classic  loafer,"  after eight seasons in the Steve Madden(R) line,
remains among the top-five sellers.

In  addition,  the Company  carefully  organizes  and tracks its shoe lines.  It
begins with test  marketing  of retail  styles and  designs,  followed by weekly
monitoring of sales. The Company's information systems enables the analyst staff
to analyze  sales  trends  which in turn  assists the  production  team to match
manufacturing  orders to the changes in demand.  Much of the Company's  contract
manufacturing  capacity is in Mexico;  this proximity,  backed by a just-in-time
approach,  speeds the Company's  responses to changes and allows lower inventory
levels.

                                     Page 4
<PAGE>

                 STEVE MADDEN'S GARDEN STATE PLAZA STORE BELOW.
              STEVE MADDEN RETAIL STORE, SOHO, NEW YORK CITY RIGHT.

                                    RETAIL

As a  complement  to its  wholesale  base,  the Company has built its own retail
distribution  channel. At year end 1997 the Company operated 16 stores under the
Steve Madden(R) brand, and one under the David Aaron(R) name.

The retail stores offer full  collections of the Company's  brands.  With unique
signature environments, the stores are designed to strengthen the brands' image.
These  stores  carry  large  collections  - up to 200 styles,  from  sneakers to
evening shoes. The Company tests many styles in advance of a season, the result:
a two-way "conversation" with style-conscious women.

The Company  harnesses this retail  information to reduce risks in its wholesale
channels.  It uses this  information to cull its shoe lines to those styles that
are most likely to sell well to  fashionable  young women.  This  information is
invaluable as it encourages wholesale buyers to carry promising new shoe styles.

After opening 13 new stores in 1997,  management  plans to open an additional 10
stores in 1998. It has currently identified about 50 potential sites.

Each store is located in mall and or street  locations that are in sync with the
Company's target,  demographics  (women age 16-25) and fashion attitudes as well
as set the image for the  Company.  The Company at year end had, 7 stores in New
York,  3 in  New  Jersey,  2 in  Florida,  2  in  California  and  one  each  in
Massachusetts, Maryland and Georgia.

The retail stores in 1997 recorded a 17% increase, in same-store sales, and made
a significant contribution to the Company's sales and earnings during the year.

                                     Page 6
<PAGE>


              DAVID AARON RETAIL STORE, SOHO, NEW YORK CITY BELOW.
                      DAVID AARON NATIONAL PRINT AD RIGHT.

                               [GRAPHIC OMITTED]


                              DAVID AARON FOOTWEAR.


David Aaron(R)  footwear  appeals to  fashion-forward  women ages 25 through 44.
This brand offers more  expensive and  sophisticated  styles,  thus allowing the
Company to broaden its customer base and better  utilize the existing  corporate
infrastructure. The Company gained this brand through the acquisition in 1996 of
Diva International.

The David  Aaron(R) brand  reflects the  consumers'  desire for stylish  quality
footwear.  The line  includes  dress  shoes,  tailored  shoes,  boots and casual
footwear. This brand is priced higher than the Steve Madden(R) brand.

Many of the same successful  strategies that management  developed for the Steve
Madden(R) brand have been applied to David Aaron(R).  Most sales are through the
same wholesale channels of distribution: leading department stores and specialty
stores.  In 1997, the Company  opened its first David  Aaron(R)  retail store in
Manhattan's  fashionable  Soho  area  thus  providing  a  showcase  for the full
collection.  The new David Aaron(R) store was well received;  management intends
to build on this concept in other markets.

As we continue to build our David Aaron(R) brand,  management  plans  additional
advertising  and  promotional  campaigns  to raise the  awareness  of the brand.
Although  David Aaron(R)  accounts for 11% of sales and 2% of operating  income,
the Company is committed to  initiatives  that offer the prospect for developing
this brand performance.


                               ADESSO MADDEN, INC.

Adesso  Madden  was  formed  in 1995 to serve as a buying  agent to  mass-market
merchandisers, shoe chains and other off-price retailers.

In  1997,  Adesso  Madden  customers  included  some  of the  leading  names  in
retailing, such as J.C. Penney and Sears.

This  business  allows the  Company  to gain  greater  value  from its  existing
corporate   infrastructure   and  to  deepen  its  relationships  with  contract
manufacturers  from Asia to South America.  The Company is in a position to gain
more competitive  sourcing of raw materials and production - and to leverage the
Company's overall resources for sourcing, design, manufacturing and management.

                                     Page 8
<PAGE>

             STEVE MADDEN EYEWEAR BY COLORS IN OPTICS, LTD. BELOW.
         STEVE MADDEN RUNWAY SHOW, STUDIO 54, LAS VEGAS, NEVADA RIGHT.

                               [GRAPHIC OMITTED]

                                   LICENSING

In 1997, management launched a comprehensive licensing program that extended the
Steve Madden(R) brand beyond footwear.

All our licensed products complement the Steve Madden(R)  footwear,  building on
the brand's  attitude of  "classics  with a twist." An in-house  team of product
specialists  work with each licensee in order to insure  consistency in quality,
taste level,  pricing,  positioning  and image,  reflecting the lifestyle of its
young female consumers.

The  Company  signed 6  license  agreements  in 1997 with  established  industry
leaders in a variety of product  categories.  Importantly,  the Steve  Madden(R)
brand was extended from footwear into  accessories,  and then into the lucrative
and image-building realm of ready-to-wear. The Steve Madden(R) Licensees are:

   SPORTSWEAR & JEANS - Winer Industries, Inc. OUTERWEAR - Elliot Kastle, Inc.

        HANDBAGS - Magnum Fashions, Inc. EYEWEAR - Colors in Optics, Ltd.

        HOSIERY - Hosiery Sales, Inc. JEWELRY - C.O. International, Inc.

Each license  agreement  provides strict  contractual  terms and conditions that
insures that the integrity,  image and quality of the Steve  Madden(R)  brand is
upheld. With the brand continuing to gain momentum with consumers and retailers,
management  is  seeking  additional  licensing  opportunities  that can help the
Company leverage the power of its brand.

The  Company  began  testing  new  categories  in 1997 in Steve Madden(R) retail
stores. In 1998, the licensed products will be distributed through the Company's
channels, including better department stores such as Bloomingdale's,  Nordstrom,
Burdines and Macy's, better specialty stores and footwear boutiques nationwide.

                                     Page 10
<PAGE>

                         STEVE MADDEN NATIONAL PRINT AD.

                               [GRAPHIC OMITTED]

                                   MARKETING

The  Company  launched  a  fully  integrated   marketing  program  that  engaged
fashion-conscious  young women age 16-25. During 1997, the Company advertised in
leading  fashion  and  lifestyle  magazines  such as,  Seventeen  and Vogue.  In
addition,  it continued its "grass  roots"  marketing  strategies  that included
innovative  outdoor and radio campaigns in markets such as New York, Atlanta and
Florida.

Publicity  for Steve  Madden(R),  the man and the brand was at an all time high.
Press coverage included feature stories in newspapers  including,  USA Today and
The Wall Street Journal;  fashion  magazines such as Cosmopolitan and Seventeen;
television,  including CNN, CNBC, ABC, NBC and MTV. Steve Madden(R) footwear was
also featured in movies such as Scream,  and in leading  trade  journals such as
Woman's Wear Daily and Footwear News.

Its highly  popular  website  (www.stevemadden.com)  was  introduced in 1997 and
features online shopping.  The Company is launching other  innovative  marketing
and image  programs.  In 1998,  it joined  with  Seventeen  to test a "first" in
direct  marketing:  allowing  the  magazine's  readers to order Steve  Madden(R)
products through a special insert in Seventeen  Magazine,  which reaches half of
all American women ages 12-24.

                                     Page 12
<PAGE>

================================================================================
                              FINANCIAL STATEMENTS.
================================================================================



                                    Page 13

<PAGE>

                        THREE-YEAR FINANCIAL COMPARISONS
- --------------------------------------------------------------------------------
 Years Ended December 31,                      1997       1996       1995
  (In thousands, except per share data)
- --------------------------------------------------------------------------------
 FINANCIAL POSITION
 Net sales                                   $59,311    $45,823    $38,735
 Gross profit                                 24,567     14,480     12,824
 Operating income                              4,626      1,433      5,751
 Net income                                    2,700      1,059      3,757
 Net income per share 
   Basic                                         .33        .14        .66
   Diluted                                       .30        .13        .51
 Average Shares Outstanding
   Basic                                       8,065      7,690      5,675
   Diluted                                     8,913      8,427      7,319
 SUMMARY OF OPERATIONS
 Working capital                             $16,545    $13,720    $ 9,625
 Total Assets                                 29,277     22,361     14,530
 Total Current Liabilities                     3,125      2,094      1,764
 Stockholders' equity                         25,793     20,101     12,765
- --------------------------------------------------------------------------------

                                    Page 14
<PAGE>

                     MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                   FINANCIAL CONDITION & RESULTS OF OPERATIONS
- --------------------------------------------------------------------------------

The following  discussion of the  Company's  financial  condition and results of
operations should be read in conjunction with the Financial Statements and Notes
thereto appearing elsewhere in this document.

Statements in this "Management's  Discussion and Analysis of Financial Condition
and Results of Operations"  and elsewhere in this document as well as statements
made in press releases and oral statements that may be made by the Company or by
officers,  directors or employees of the Company acting on the Company's  behalf
that are not  statements  of  historical  or current  fact  constitute  "forward
looking  statements"  within the  meaning of the Private  Securities  Litigation
Reform Act of 1995. Such  forward-looking  statements  involve known and unknown
risks,  uncertainties  and other  unknown  factors  that could  cause the actual
results of the Company to be materially different from the historical results or
from any future results expressed or implied by such forward-looking statements.
In  addition  to   statements   which   explicitly   describe   such  risks  and
uncertainties,  readers are urged to consider  statements labeled with the terms
"believes,"  "belief,"  "expects,"  "intends,"  "anticipates"  or  "plans" to be
uncertain  forward-looking.  The forward looking statements contained herein are
also subject generally to other risks and uncertainties  that are described from
time to time in the Company's reports and registration statements filed with the
Securities and Exchange Commission.

The  following  table sets  forth  information  on  operations  for the  periods
indicated:

<TABLE>
<CAPTION>
                                                       PERCENTAGE OF NET REVENUES
                                                           1997                    1996
<S>                                           <C>           <C>      <C>            <C> 
CONSOLIDATED Years Ended December 31,
Net Sales                                     $59,311,000   100%     $45,823,000    100%
Cost of sales                                  34,744,000    59       31,343,000     68
Other Operating Income                          2,321,000     4          951,000      2
Operating Expenses                             22,262,000    38       13,998,000     31
Income from Operations                          4,626,000     8        1,433,000      3
Interest Income (Expense) Net                     (27,000)    0          160,000      0
Income Before Income Taxes                      4,599,000     8        1,593,000      3
Net Income                                      2,700,000     5        1,059,000      2

BY SEGMENT
WHOLESALE DIVISIONS:
Steve Madden, Ltd.
Net Sales                                     $38,487,000   100%     $36,464,000    100%
Cost of sales                                  23,385,000    61       24,887,000     68
Other Operating Income                           129,0000     0               --     --
Operating Expenses                             13,348,000    35       10,675,000     29
Income from Operations                          1,883,000     5          902,000      3

Diva Acquisition Corp.
Net Sales                                     $ 6,447,000   100%     $ 3,013,000    100%
Cost of sales                                   4,086,000    63        2,241,000     74
Operating Expenses                              2,207,000    34        1,147,000     38
Income (Loss) from Operations                     154,000     2         (375,000)   (12)

Steven Madden Retail, Inc.:
Net Sales                                     $13,249,000   100%     $ 3,805,000    100%
Cost of sales                                   6,143,000    46        1,871,000     49
Operating Expenses                              5,501,000    42        1,385,000     36
Income from Operations                          1,605,000    12          549,000     14

Adesso Madden, Inc.
(First Cost)
Net Sales                                     $ 1,128,000    --      $ 2,541,000     --
Cost of sales                                   1,130,000    --        2,344,000     --
Commission Revenue                              2,192,000    --          951,000     --
Total Operating Incoming                        2,190,000   100%       1,148,000    100%
Operating Expenses                              1,206,000    55          791,000     69
Income from Operations                            984,000    45          357,000     31
- ----------------------------------------------------------------------------------------
</TABLE>

                                    Page 15
<PAGE>

- --------------------------------------------------------------------------------
                              RESULTS OF OPERATIONS
- --------------------------------------------------------------------------------

YEAR ENDED DECEMBER 31, 1997 VS. YEAR ENDED DECEMBER 31, 1996

CONSOLIDATED Sales for the year ended December 31, 1997 were $59,311,000, or 29%
higher than the  $45,823,000  recorded  in the  comparable  period of 1996.  The
increase  in sales is due to  several  factors  including  additional  wholesale
accounts,  increased reorders,  increased retail sales due to the opening of two
retail stores in fourth  quarter of 1996 and thirteen  retail stores during 1997
and  increased  sales from the David Aaron brand  (acquired  April  1996).  As a
result of additional  distribution,  management  feels that "Steve  Madden" as a
brand name has increased in popularity nationwide. In turn, increased sales have
enabled the Company to expand its advertising and in store concept efforts,  all
of which have contributed to the continuing increase in sales.

Cost of sales  decreased  9% from 68% in 1996 to 59% in  1997.  Increased  sales
volume has allowed the Company to  purchase  in larger  volume,  resulting  in a
lower cost per pair.  Also,  the purchase of a higher  percentage  of shoes from
overseas suppliers, resulted in a lower cost per pair as compared to 1996. Gross
profit as a percentage of sales increased 9% from 32% in 1996 to 41% in 1997.

Selling,  general  and  administrative  (SG&A)  expenses  increased  by  59%  to
$22,262,000  in 1997 from  $13,998,000  in 1996.  The increase in the year ended
December 31, 1997  reflects the costs  incurred in  implementing  the  Company's
strategic  plan to strengthen its management  team and  infrastructure,  thereby
laying the foundation  for future growth.  The increase in SG&A is due primarily
to a 67% increase in payroll,  bonuses and related  expenses from  $5,010,000 in
1996 to $8,358,000  in 1997.  Additionally,  the Company  focused its efforts on
selling, advertising,  marketing and designing thus increasing those expenses by
61% from  $4,660,000 in 1996 to $7,517,000  in 1997.  Also,  the increase in the
number of retail outlets and expanded office facilities  resulted in an increase
in occupancy,  telephone,  utilities,  computer,  legal,  printing/supplies  and
depreciation expenses by 150% from $1,507,000 in 1996 to $3,763,000 in 1997.

Income from operations for 1997 was $4,626,000  which  represents an increase of
$3,193,000 or 223% over the income from  operations  of $1,433,000 in 1996.  Net
income increased by 155% to $2,700,000 in 1997 from $1,059,000 in 1996.

WHOLESALE  DIVISIONS  Sales from the Steve Madden  Wholesale  Division  ("Madden
Wholesale"),  accounted for  $38,487,000 or 65% and  $36,464,000 or 80% of total
sales in 1997 and 1996, respectively. Cost of sales as a percentage of sales has
decreased  by 7% from  68% in 1996 to 61% in  1997 in  Madden  Wholesale.  Gross
profit as a  percentage  of sales  increased 7% from 32% in 1996 to 39% in 1997.
Operating  expenses increased by 25%, from $10,675,000 in 1996 to $13,348,000 in
1997. This increase is due to an increase in advertising  expenses,  payroll and
payroll related expenses principally due to the hiring of additional  management
personnel  and an increase in  occupancy  expenses due to  additional  warehouse
space needed for expanding EDI size replenishment inventory.  Operating expenses
have also  increased  due to the  development  of a new line of sneakers and the
hiring  of  additional   personnel  to  facilitate  future  growth  of  footwear
classifications/extensions.  Wholesale income from operations for the year ended
December 31, 1997 was $1,883,000  compared to income from operations of $902,000
for the year ended December 31, 1996.

Sales from the Diva Acquisition  Corp.  Wholesale  Division ("Diva  Wholesale" -
acquired  April 1, 1996) which  markets the "David Aaron" brand name in footwear
accounted for  $6,447,000  or 11%, and  $3,013,000 or 7%, of total sales in 1997
and 1996, respectively. Gross profit as a percentage of sales increased from 26%
in 1996 to 37% in 1997.  Operating  expenses increased by 92% from $1,147,000 in
1996 to  $2,207,000  in 1997 due to  increases  in payroll and  payroll  related
expenses,  computer, printing, and depreciation expenses. Income from operations
from Diva was $154,000 in 1997 compared to a loss of $375,000 in 1996.

RETAIL DIVISION Sales from the Retail Division  accounted for $13,249,000 or 22%
and  $3,805,000  or 8% of total  revenues  in 1997 and 1996,  respectively.  The
comparable  stores sales for the year end  increased 17% over the same period of
1996.  The increase in Retail  Division  sales is primarily due to the Company's
opening of retail stores in Roosevelt  Field in Garden City, NY and Garden State
Plaza in  Paramus,  NJ, in the fourth  quarter of 1996,  Queens  Center  Mall in
Elmhurst,  NY and Lenox  Square  Mall in Atlanta,  GA, in the second  quarter of
1997, Willowbrook Mall in Wayne, NJ; Cherry Hill Mall in Cherry Hill, NJ; Staten
Island  Mall  in  Staten  Island,  NY;  Glendale  Galeria  in  Glendale,  CA and
Montgomery  Mall in  Bethesda  MD, in the third  quarter of 1997 and  Southshore
Plaza in Braintree, MA; David Aaron in New York, NY; Smithhaven Mall in
- --------------------------------------------------------------------------------

                                    Page 16
<PAGE>

- --------------------------------------------------------------------------------
Lakegrove,  NY;  Coconut  Grove  Mall in  Coconut  Grove,  FL;  Broward  Mall in
Plantation,  FL;  Valleyfair  Shopping Center in Santa Clara,  CA, in the fourth
quarter of 1997 all of which generated  aggregate sales of $8,782,000.  Selling,
general  and  administrative  expenses  for the  Retail  Division  increased  to
$5,501,000 or 42% of sales in 1997 from $1,385,000 or 36% of sales in 1996. This
increase  is due to  increases  in  payroll  and  related  expenses,  occupancy,
printing,  computer and  depreciation  expenses as a result of opening  thirteen
additional  stores in 1997 and the addition of a retail  warehouse at 43-15 38th
Street,  Long Island City, NY. Income from  operations  from the retail division
was $1,605,000 in 1997 compared to income from operations of $549,000 in 1996.

OTHER Adesso-Madden,  a wholly owned subsidiary of the Company,  generated sales
of $1,128,000  in 1997 compared to revenue of $2,541,000 in 1996.  This decrease
in sales in the  year  ended  December  31,  1997  reflects  the  change  in how
Adesso-Madden  sells its  products  or  services,  the  private  label  business
provides designs and sourcing  services to its customers and records  commission
income.  Adesso-Madden  generated commission revenues of $2,192,000 for the year
ended December 31, 1997 which  represents an increase of $1,241,000 or 130% over
the commission income of $951,000 in 1996.  Operating  expenses increased by 52%
from  $791,000 in 1996 to  $1,206,000  in 1997 due to  increases  in selling and
commission, payroll and payroll related expenses, and telephone expenses. Income
from operations from Adesso-Madden was $984,000 in 1997 compared to an income of
$357,000 in 1996.

                        LIQUIDITY AND CAPITAL RESOURCES
- --------------------------------------------------------------------------------

The Company  has  working  capital of  $16,545,000  at  December  31, 1997 which
represents an increase of $2,825,000 in working  capital from December  31,1996.
During the year  ended  December  31,  1997 the  Company  received  proceeds  of
$1,339,000 from the exercise of options.

In November 1997,  Steven Madden,  Ltd.,  engaged  Hambrecht & Quist, LLC as its
exclusive  placement agent in connection with a potential  private  placement of
convertible  securities.  While  Hambrecht  & Quist has agreed to use their best
efforts to place the securities  (which are expected to be convertible  into the
Company's  common stock at a premium to the current market  price),  there is no
commitment  to  provide  financing  to the  Company  and the  engagement  may be
terminated  by either  party.  As of March 13, 1998 the Company has not received
any funds from the private placement of its securities.

The Company's  customers consist  principally of department stores and specialty
stores,  including shoe boutiques.  Presently,  the Company sells  approximately
fifty percent (50%) of its products to department  stores,  including  Federated
Department Stores (Bloomingdales, Burdines, Macy's East, Macy's West and Rich's)
May Department Stores,  Dillards,  Nordstorm's,  Dayton Hudson and approximately
fifty percent (50%) to specialty  stores,  including  shoe stores such as Edison
(Wild  Pair,  Precis,  Bakers/Leeds)  and junior  clothing  stores such as Urban
Outfitters. Federated Department Stores presently accounts for approximately 16%
of the Company's sales.

                              OPERATING ACTIVITIES
- --------------------------------------------------------------------------------

During the year ended December 31, 1997,  cash provided by operating  activities
was  $2,405,000.  Uses of cash arose  principally  from an  increase in accounts
receivable of $966,000, an increase in inventories of $2,324,000 and an increase
in prepaid expenses and other assets of $680,000.  Cash was provided principally
by an increase in accounts payable and accrued expenses of $1,144,000.

The  Company  has lease  agreements  for office,  warehouse,  and retail  space,
expiring at various  times through 2007.  Future  obligations  under these lease
agreements total $17,355,000.

The Company has employment  agreements with various officers currently providing
for aggregate  annual salaries of  approximately  $1,400,000,  subject to annual
bonuses and annual  increases as may be  determined  by the  Company's  Board of
Directors.  In addition,  as part of the employment  agreements,  the Company is
committed to pay  incentive  bonuses based on sales,  net income,  or net income
before interest and taxes to three officers.

One of such  officers,  Steve Madden,  Chairman,  President and Chief  Executive
Officer of the Company,  has entered into an amended employment  agreement which
eliminates the sales based bonus effective January, 1998. Mr. Madden's bonus, if
any, is left to the discretion of the Board of Directors. The amended employment
agreement provided a signing bonus of $200,000.

- --------------------------------------------------------------------------------

                                    Page 17
<PAGE>


- --------------------------------------------------------------------------------
The  Company   continues  to  increase  its  supply  of  products  from  foreign
manufacturers,  the majority of which are located in Brazil and Mexico. Although
the Company has not entered into long-term  manufacturing  contracts with any of
these  foreign  companies,  the Company  believes  that a  sufficient  number of
alternative  sources exist outside of the United States for the  manufacture  of
its products if current suppliers need to be replaced. In addition,  because the
Company deals with U.S. currency for all transactions and intends to continue to
do so, the Company believes there should be no foreign exchange considerations.

                             INVESTING ACTIVITIES
- --------------------------------------------------------------------------------

During the year ended  December 31, 1997, the Company used cash of $3,686,000 to
acquire computer equipment and make leasehold improvements on new retail stores,
warehouse space and office space.

                             FINANCING ACTIVITIES
- --------------------------------------------------------------------------------

During the year ended December 31, 1997, the Company  received  $1,339,000  from
the exercise of options.  In March 1997,  the Company  issued  85,979  shares of
common  stock in payment of the note  payable of $645,000  issued in  connection
with the  acquisition  of Diva and  subsequently  issued 22,500 shares of common
stock as additional purchase price.

                               LICENSE AGREEMENTS
- --------------------------------------------------------------------------------

During the second  quarter  of 1997,  the  Company  entered  into three  license
agreements for hosiery, jewelry and ready-to-wear,  bringing the total number of
license  agreements  to six,  including  three license  agreements  entered into
during the year ended December 31, 1997 for handbags,  sunglasses and outerwear.
Although  such  agreements  did not generate  substantial  revenue in the twelve
month period ended December 31, 1997, the Company  expects to receive  royalties
as early as the third quarter of 1998.

                                    INFLATION
- --------------------------------------------------------------------------------

The Company does not believe that inflation has had a material adverse effect on
sales or income  during the past several  years.  Increases in supplies or other
operating costs could adversely affect the Company's  operations;  however,  the
Company  believes it could increase prices to offset increases in costs of goods
sold or other operating costs.

- --------------------------------------------------------------------------------

                                    Page 18
<PAGE>

                         INDEPENDENT AUDITORS' REPORT,
- --------------------------------------------------------------------------------

To the Board of Directors and Stockholders
Steven Madden, Ltd.
New York, New York
- --------------------------------------------------------------------------------

We have audited the  accompanying  consolidated  balance sheet of Steven Madden,
Ltd. and  subsidiaries  as of December 31,  1997,  and the related  consolidated
statements of  operations,  changes in  stockholders'  equity and cash flows for
each of the years in the two-year period then ended. These financial  statements
are the  responsibility of the Company's  management.  Our  responsibility is to
express an opinion on these financial statements based on our audits.

We  conducted  our  audits  in  accordance  with  generally   accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the financial statements enumerated above present fairly, in all
material respects,  the consolidated  financial position of Steven Madden,  Ltd.
and subsidiaries as of December 31, 1997, and the consolidated  results of their
operations  and  their  consolidated  cash  flows  for each of the  years in the
two-year  period then ended in conformity  with  generally  accepted  accounting
principles.


/s/ Richard Eisner & Company, Ltd.
- ----------------------------------
New York, New York
February 6, 1998

- --------------------------------------------------------------------------------

                                    Page 19
<PAGE>
                           CONSOLIDATED BALANCE SHEET
- --------------------------------------------------------------------------------

December 31, 1997
- --------------------------------------------------------------------------------

ASSETS
Current Assets:
  Cash and cash equivalents (Note A[3])                            $  3,887,000
  Investments(Note A[4])                                              1,991,000
  Accounts receivable - (net of allowances of $351,000)               1,127,000
  Due from factor (net of allowances of $335,000)(Note C)             4,821,000
  Inventories (Note A[5])                                             5,081,000
  Prepaid advertising (Note 1)                                          441,000
  Prepaid expenses and other current assets                           1,698,000
  Prepaid taxes (Note E)                                                624,000
- --------------------------------------------------------------------------------

    Total current assets                                             19,670,000

  Property and equipment, net (Notes A[6] and B)                      5,931,000
  Prepaid advertising, less current portion (Note 1)                  1,041,000
  Deferred taxes (Note F)                                               401,000
  Deposits and other                                                    258,000
  Cost in excess of fair value of net assets(net of accumulated
    amortization of $170,000) (Note A[7])                             1,976,000
- --------------------------------------------------------------------------------

                                                                   $ 29,277,000
- --------------------------------------------------------------------------------
LIABILITIES
Current liabilities:
  Current portion of lease payable (Note E)                        $    105,000
  Accounts payable and accrued expenses                               2,032,000
  Accrued bonuses                                                       593,000
  Other current liabilities                                             395,000
- --------------------------------------------------------------------------------
    Total current liabilities                                         3,125,000
Lease payable less current portion (Note E)                             359,000
- --------------------------------------------------------------------------------
Commitments and contingencies (Note G)                                3,484,000
- --------------------------------------------------------------------------------

STOCKHOLDERS' EQUITY [NOTE D]
Common stock - $.0001 per value 60,000,000 shares authorized
  8,429,073 issued and outstanding                                        1,000
Additional paid-in capital                                         $ 21,721,000
Unearned compensation                                              $ (1,281,000)
Retained earnings                                                  $  5,809,000
Treasury stock at cost(101,800)                                    $   (457,000)
- --------------------------------------------------------------------------------
                                                                   $ 25,793,000
- --------------------------------------------------------------------------------
                                                                   $ 29,277,000
- --------------------------------------------------------------------------------


                                    Page 20
<PAGE>



                     CONSOLIDATED STATEMENTS OF OPERATIONS
- --------------------------------------------------------------------------------

Year Ended December 31                                     1997            1996
- --------------------------------------------------------------------------------
Net sales                                          $ 59,311,000    $ 45,823,000
Cost of sales                                        34,744,000      31,343,000
- --------------------------------------------------------------------------------
Gross profit                                         24,567,000      14,480,000
Other revenue                                         2,321,000         951,000
Operating expenses                                  (22,262,000)    (13,998,000)
- --------------------------------------------------------------------------------
Income from operations                                4,626,000       1,433,000
Other income(expenses):
  Interest income                                       312,000         322,000
  Interest expense                                     (339,000)       (162,000)
- --------------------------------------------------------------------------------
Income before provision for income taxes              4,599,000       1,593,000
Provision for income taxes                            1,899,000         534,000
- --------------------------------------------------------------------------------
Net income                                         $  2,700,000    $  1,059,000
- --------------------------------------------------------------------------------
Basic income per share                             $       0.33    $       0.14
- --------------------------------------------------------------------------------
Diluted income per share                                   0.30    $       0.13
- --------------------------------------------------------------------------------
Weighted average common shares outstanding-
  basic income per share                              8,064,604       7,689,848
Effect of potential common shares                       848,462         737,232
- --------------------------------------------------------------------------------
Weighted average common shares outstanding-
  diluted income per share                            8,913,066       8,427,080
- --------------------------------------------------------------------------------


                                    Page 21

<PAGE>



<TABLE>
<CAPTION>
                                    CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS' EQUITY (NOTE D)
- -----------------------------------------------------------------------------------------------------------------------------------
                                                       Additional                                                         Total
                                     Common Stock       Paid-in      Retained         Treasury Stock     Unearned      Stockholders'
                                   Shares     Amount    Capital      Earnings       Shares      Amount Compensation       Equity
- -----------------------------------------------------------------------------------------------------------------------------------
<S>                               <C>         <C>    <C>            <C>          <C>       <C>        <C>             <C>         
BALANCE, DECEMBER 31, 1995        6,415,776   $1,000 $ 11,179,000   $2,050,000        --          --  $   (464,000)   $ 12,766,000
Exercise of stock options
  and warrants                    1,417,818       --    6,342,000           --        --          --            --       6,342,000
Common stock purchased
  for treasury                           --       --           --           --   101,800   $(457,000)           --        (457,000)
Costs incurred in connection
  with registration                      --       --      (40,000)          --        --          --            --         (40,000)
Tax benefit from exercise
  of options                             --       --      288,000           --        --          --            --         288,000
Net income                               --       --           --    1,059,000        --          --            --       1,059,000
Amortization of unearned
  compensation                           --       --           --           --        --          --       144,000         144,000
- -----------------------------------------------------------------------------------------------------------------------------------

BALANCE, DECEMBER 31, 1996        7,833,594    1,000   17,769,000    3,109,000   101,800    (457,000)     (320,000)     20,102,000
Exercise of stock options           487,000       --    1,339,000           --        --          --                     1,339,000
Common stock issued in
  connection with
  purchase of subsidiary            108,479       --      809,000           --        --          --                       809,000
Compensation in connection
  with issuance of stock options         --       --       39,000           --        --          --                        39,000
Tax benefit from exercise
  of options                             --       --      420,000           --        --          --                       420,000
Net income                               --       --           --    2,700,000        --          --                     2,700,000
Unearned compensation
  relating to issuance of
  stock options                          --       --    1,345,000           --        --          --    (1,345,000)              0
Amortization of unearned
  compensation                           --       --           --           --        --          --       384,000         384,000
- -----------------------------------------------------------------------------------------------------------------------------------

BALANCE, DECEMBER 31, 1997        8,429,073   $1,000 $ 21,721,000 $  5,809,000   101,800   $(457,000) $ (1,281,000)   $ 25,793,000
- -----------------------------------------------------------------------------------------------------------------------------------
</TABLE>


                                                              Page 22
<PAGE>

<TABLE>
<CAPTION>

                              CONSOLIDATED STATEMENTS OF CASH FLOWS
- ------------------------------------------------------------------------------------------
Year Ended December 31,                                                1997           1996
- ------------------------------------------------------------------------------------------
<S>                                                              <C>            <C>       
CASH FLOWS FROM OPERATING ACTIVITIES:
   Net income                                                    $2,700,000     $1,059,000
   Adjustments to reconcile net income to net cash
    provided by (used) in operating activities:
     Options issued for consulting services                          39,000             --
     Depreciation and amortization                                  774,000        368,000
     Deferred taxes                                                  50,000       (233,000)
     Deferred compensation                                          384,000        144,000
     Tax benefit from exercise of options                           420,000        288,000
     Provision for bad debts                                        361,000        714,000
     Deferred rent expense                                               --        (36,000)
     Changes in:
       Accounts receivable                                         (966,000)       326,000
       Due from factor                                               41,000       (876,000)
       Inventories                                               (2,324,000)    (1,381,000)
       Prepaid expenses and other assets                           (680,000)      (199,000)
       Accounts payable and accrued expenses                      1,144,000        280,000
       Accrued bonuses                                              160,000       (163,000)
       Other current liabilities                                    303,000        (11,000)
       Tax liability                                                 (1,000)    (1,154,000)
- -------------------------------------------------------------------------------------------
         Net cash provided by (used in) operating activities      2,405,000       (874,000)
- -------------------------------------------------------------------------------------------

CASH FLOWS FROM INVESTING ACTIVITIES:
Purchase of property and equipment                               (3,686,000)    (1,180,000)
Acquisition of lease rights                                        (235,000)      (200,000)
Acquisition of subsidiary                                                --     (1,076,000)
Repayment of debt assumed in acquisition                                 --       (476,000)
Purchase of investment securities                                (1,991,000)            --
- -------------------------------------------------------------------------------------------
         Net cash used in investing activities                   (5,912,000)    (2,932,000)
- -------------------------------------------------------------------------------------------
CASH FLOWS FROM FINANCING ACTIVITIES:
   Proceeds from options and warrants exercised - net             1,339,000       6,302,000
   Purchase of treasury stock                                            --        (457,000)
   Repayments of lease obligations                                  (96,000)        (11,000)
- -------------------------------------------------------------------------------------------
         Net cash provided by financing activities                1,243,000       5,834,000
- -------------------------------------------------------------------------------------------
Net increase (decrease) in cash and cash equivalents             (2,264,000)      2,028,000
Cash and cash equivalents - beginning of year                     6,151,000       4,123,000
- -------------------------------------------------------------------------------------------
Cash and cash equivalents - end of year                          $3,887,000     $ 6,151,000
- -------------------------------------------------------------------------------------------
SUPPLEMENTAL DISCLOSURES OF NONCASH
INVESTING AND FINANCING ACTIVITIES:
   Acquisition of leased assets                                  $  358,000     $   194,000
   Note issued in connection with acquisition                    $       --     $   645,000
   Common stock issued in payment of acquisition 
   note and additional acquisition cost                          $  809,000     $        --

SUPPLEMENTAL DISCLOSURES 
OF CASH FLOW INFORMATION:
  Cash paid during the year for:
    Interest                                                     $  339,000     $   162,000
    Income taxes                                                 $1,351,000     $ 1,116,000
- -------------------------------------------------------------------------------------------
</TABLE>
                                    Page 23
<PAGE>

                         NOTES TO FINANCIAL STATEMENTS

- --------------------------------------------------------------------------------
DECEMBER 31, 1997

               NOTE A - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
- --------------------------------------------------------------------------------

1. ORGANIZATION: Steven Madden, Ltd. (the "Company") was incorporated on July 9,
1990,  in the state of New York and is  engaged  primarily  in the  business  of
designing,  wholesaling and retailing  women's shoes.  Substantially  all of the
Company's  revenues  are  generated  through  wholesale  and retail  shoe sales.
Domestic  retail  revenues are generated  predominately  through the sale of the
Company's  brand  name  merchandise.  Such  revenues  are  subject  to  seasonal
fluctuations.

2. USE OF ESTIMATES:  The preparation of financial statements in conformity with
generally accepted  accounting  principles requires management to make estimates
and assumptions  that affect the reported  amounts of assets and liabilities and
disclosure of  contingent  assets and  liabilities  at the date of the financial
statements  and the  reported  amounts  of  revenues  and  expenses  during  the
reporting period.  Actual results could differ from those estimates.

3.  CASH  AND  CASH  EQUIVALENTS:   The  Company  considers  all  highly  liquid
instruments  with  an  original  maturity  of  three  months  or less to be cash
equivalents.  The Company purchases inventory utilizing letters of credit.

4.  INVESTMENTS:  Investments are stated at fair value and consist  primarily of
corporate commercial paper with maturities of less than one year.

5. INVENTORIES:  Inventories, which consist of finished goods, are stated at the
lower of cost (first-in, first-out method) or market.

6.  PROPERTY  AND  EQUIPMENT:   Property  and  equipment  are  stated  at  cost.
Depreciation is computed  utilizing the straight-line  method based on estimated
useful  lives  ranging  from  five  to ten  years.  Leasehold  improvements  are
amortized utilizing the straight-line method over the shorter of their estimated
useful lives or the lease term.  Depreciation and  amortization  include amounts
relating to property and equipment under capital leases.

7. COST IN EXCESS OF FAIR VALUE OF NET ASSETS  ACQUIRED:  Cost in excess of fair
value  of  net  assets   acquired   (arising  from  the   acquisition   of  Diva
International, Inc. ("DIVA"), is being amortized over 15 years.

The Company adopted  Statement of Financial  Accounting  Standards  ("SFAS") No.
121,  "Accounting  for the  Impairment of Long-lived  Assets and for  Long-lived
Assets to be Disposed Of" ("SFAS 121") during the year ended  December 31, 1996.
SFAS 121  establishes  accounting  standards  for the  impairment  of long-lived
assets, certain identifiable assets, and goodwill related to those assets. There
was no effect of adoption of SFAS 121 on the financial statements.

8. NET  INCOME  PER SHARE OF COMMON  STOCK:  The  Company  adopted  SFAS No. 128
"Earnings Per Share" in the period ended December 31, 1997 and has retroactively
applied  the  effects  thereof  for  all  periods  presented.  Accordingly,  the
presentation of per share information includes calculations of basic and diluted
income per share.  The impact on the per share amounts  previously  reported was
not significant.

9.  CONCENTRATION  OF CREDIT  RISK:  The  Company  has  amounts on deposit  with
financial institutions in excess of the amount insured.

The Company purchases approximately 35% of their inventory from two suppliers in
Brazil and Mexico.

- --------------------------------------------------------------------------------

                                    Page 24
<PAGE>
- --------------------------------------------------------------------------------
The Company has sales to a customer which represents  approximately  11% and 17%
of sales and 13% and 28% of accounts  receivable  at December 31, 1997 and 1996,
respectively.

10. FAIR VALUE OF FINANCIAL  INSTRUMENTS:  The carrying  value of the  Company's
financial  instruments  approximate fair value due to their short term nature or
their underlying terms.

11.  STOCK-BASED  COMPENSATION:   In  October  1995,  the  Financial  Accounting
Standards  Board  issued  Statement of Financial  Accounting  Standards  No. 123
("SFAS 123"),  "Accounting for Stock-Based  Compensation."  SFAS 123 encourages,
but does not require,  companies  to record  compensation  cost for  stock-based
employee  compensation  plans at fair value. The Company has elected to continue
to account for its  stock-based  compensation  plans using the  intrinsic  value
method prescribed by Accounting  Principles Board Opinion No. 25 ("APB No. 25"),
"Accounting for Stock Issued to Employees" and disclose the pro forma effects on
net income and earnings  per share had the fair value of options been  expensed.
Under the provisions of APB No. 25, compensation arising from the grant of stock
options is  measured as the excess,  if any, of the quoted  market  price of the
Company's common stock at the date of the grant over the amount an employee must
pay to acquire the stock (see Note D[9]).

12. RECENT  ACCOUNTING  PRONOUNCEMENTS:  In June 1997, the Financial  Accounting
Standards  Board issued  Statements of Financial  Accounting  Standards No. 129,
"Disclosure  of  Information  about  Capital  Structure",  No.  130,  "Reporting
Comprehensive  Income," and No. 131, "Disclosure about Segments of an Enterprise
and Related  Information."  The Company  believes that the above  pronouncements
will not have a significant effect on the information presented in the financial
statements.

                         NOTE B - PROPERTY AND EQUIPMENT
- --------------------------------------------------------------------------------
The major classes of assets and  accumulated  depreciation  and  amortization at
December 31, 1997 are as follows:

Leasehold improvements                                      $4,660,000 
Machinery and equipment                                        323,000 
Furniture and fixtures                                         325,000  
Computer  equipment                                          1,419,000 
Equipment under capital lease                                  217,000
- --------------------------------------------------------------------------------
                                                             6,944,000

Less accumulated depreciation and amortization              (1,013,000)
- --------------------------------------------------------------------------------

Property and equipment - net                                $5,931,000
- --------------------------------------------------------------------------------

                            NOTE C - DUE FROM FACTOR

- --------------------------------------------------------------------------------
Under  the terms of a  factoring  agreement,  the  Company  can  borrow up to 80
percent of aggregate  receivables purchased by the factor at an interest rate of
prime plus 1%.(The  minimum  interest rate cannot go below 6%). The Company also
pays a fee  equal  to .75%  of the  gross  invoice  amount  of  each  receivable
purchased with a minimum annual fee of $150,000. The Company sells and assigns a
substantial  portion of its receivables  principally  without  recourse,  to the
factor.  The factor assumes the credit risk to all assigned accounts approved by
it, but maintains liens on all trade  receivables  (whether or not assigned) and
the goods represented thereby.  Pursuant to accounting standards for transfer of
receivables without recourse, these transfers are recognized as sales.

                          NOTE D - STOCKHOLDERS' EQUITY
- --------------------------------------------------------------------------------

1. THE 1993 INCENTIVE  STOCK OPTION PLAN: The Company has a 1993 Incentive Stock
Option  Plan (the "1993  Plan")  under  which  options to purchase up to 100,000
shares of common stock may be granted to key employees and  directors.  The plan
provides  that the option  price shall not be less than the fair market value of
the  common  stock on the date of grant and that no portion of the option may be
exercised beyond
- --------------------------------------------------------------------------------

                                    Page 25
<PAGE>

- --------------------------------------------------------------------------------

ten years from that date.  No option may be granted  after August  2003,  and no
incentive  stock option can be granted for more than five years to a stockholder
owning 10% or more of the Company's outstanding common stock.

At December 31, 1997 and December 31,  1996,  no shares were  available  for the
granting of additional options under the 1993 Plan.

2. THE 1995 STOCK  PLAN:  The  Company  has a 1995 Stock Plan (the "1995  Plan")
under  which  options to purchase  up to 330,000  shares of common  stock may be
granted to employees  and  directors.  The plan  provides  that the option price
shall not be less than the fair market  value of the common stock on the date of
grant and that no portion of the option may be  exercised  beyond ten years from
that date.  No option  may be granted  after May 2005,  and no  incentive  stock
option can be granted  for more than five years to a  stockholder  owning 10% or
more of the Company's outstanding common stock.

During 1997 and 1996, 7,500 and 300,000 options were granted and at December 31,
1997 22,500 options were available for grant.

3. THE 1996 STOCK  PLAN:  The  Company  has a 1996 Stock Plan (the "1996  Plan")
under  which  options to purchase  up to 375,000  shares of common  stock may be
granted to employees  and  directors.  The Plan  provides  that the option price
shall not be less than the fair market  value of the common stock on the date of
grant and that no portion of the option may be  exercised  beyond ten years from
that date. No incentive  stock option can be granted for more than five years to
a stockholder owning 10% or more of the Company's outstanding common stock.

During 1997,  375,000  options were granted and at December 31, 1997,  no shares
were available for the granting of additional options under the 1996 Plan.

4. THE 1997 STOCK  PLAN:  The  Company  has a 1997 Stock Plan (the "1997  Plan")
under which  options to purchase up to  1,000,000  shares of common stock may be
granted to employees  and  directors.  The Plan  provides  that the option price
shall not be less than the fair market  value of the common stock on the date of
grant and that no portion of the option may be  exercised  beyond ten years from
that date. No incentive  stock option can be granted for more than five years to
a stockholder owning 10% or more of the Company's outstanding common stock.

During  1997,  990,000  options  were  granted and at  December  31, 1997 10,000
options were available for grants.

5. OTHER STOCK  OPTIONS:  In March 1995,  the Company issued options to purchase
1,000,000  shares of its common stock to a company wholly owned by the Company's
President,  Chief  Executive  Officer  and  a  stockholder.   The  options  were
subsequently   transferred  to  the  President.  The  options  which  are  fully
exercisable, have an exercise price of $1.75 and an exercise period of 10 years.
Unearned compensation was recorded in the amount of $575,000,  which represented
the difference between the exercise price and the fair value of the stock on the
date of grant,  and is classified as a component of  stockholders'  equity.  The
unearned compensation was being amortized over four years, however, there was no
net charge to earnings since the amount which would otherwise have been recorded
as compensation  reduced the President's bonus. If such bonus was not sufficient
to offset the  amortization in any of the four years, the President was required
to pay to the Company an amount equal to the shortage.  The unamortized  portion
was charged to operations in the current year in connection with the President's
amended employment agreement (see Note G[1]).

In  connection  with the amended  employment  agreement  the Company  issued the
President  options to purchase  500,000 shares of its common stock. The options,
which vest in August of 1998,  have an  exercise  price of $3.31 and an exercise
period of 10 years.  Unearned compensation was recorded in the amount of

- --------------------------------------------------------------------------------

                                    Page 26
<PAGE>


- --------------------------------------------------------------------------------
$1,345,000  which  represents the difference  between the exercise price and the
fair value of the stock on the date of grant,  and is  classified as a component
of stockholders'  equity. The unearned  compensation is being amortized over the
ten year life of the amended agreement and charged to compensation expense.

The Company issued options to purchase  1,500,000  shares of its common stock to
its  President in 1995 with an exercise  price of $7.00 (market price on date of
grant) and an  exercise  period of 10 years.  The  options  were to have  vested
equally over a period of three years beginning  January 1, 1997. No compensation
was recorded in connection with the issuance of these options.  Subsequently, in
January 1996, these options were returned to the Company.

During 1995 the Company issued options to purchase  200,000 shares of its common
stock at $7.50 to a financial consultant. 

6. STOCK OPTIONS: Information relating to stock options is as follows:

<TABLE>
<CAPTION>
                                                   1997                                1996
                                        Number                              Number
                                        of                 Average          of                Average
                                        Shares      Exercise Price          Shares     Exercise Price
- -----------------------------------------------------------------------------------------------------
<S>                    <C>           <C>                     <C>         <C>                    <C>  
Outstanding at January 1             1,718,500               $3.93       2,963,500              $5.06
Granted                              1,152,500               $4.70         510,000              $5.86
Exercised                             (487,000)              $2.75        (165,000)             $2.37
Cancelled                              (84,000)              $4.67      (1,590,000)             $6.80
- -----------------------------------------------------------------------------------------------------
Outstanding at December 31           2,300,000               $4.54       1,718,500              $3.93
- -----------------------------------------------------------------------------------------------------
Shares exercisable                   1,296,780               $4.53       1,718,500              $3.93
- -----------------------------------------------------------------------------------------------------
</TABLE>

7. WARRANTS: In connection with the initial public offering, the Company granted
to the  underwriter  an  option  to  purchase  an  aggregate  of  150,000  units
exercisable  for four years  commencing  December  10,  1995 (one year after the
effective  date) at an exercise  price of $5.80 per unit.  Each unit consists of
one share of common stock, one Class A warrant and one Class B warrant.

The Company has no outstanding  Class A warrants and 1,875,000  Class B warrants
exercisable  through December 10, 1998. Each Class B warrant entitles the holder
to  purchase  one  share of  common  stock at a price of $5.50  per  share.  The
warrants are redeemable by the Company,  under certain  conditions.  The Company
issued  1,252,818  and  616,472  shares  of its  common  stock  in 1996 and 1995
resulting from the exercise of Class A warrants.  In connection  therewith,  the
Company   received   proceeds  of   approximately   $5,950,000  and  $2,928,000,
respectively.

The Company also has  outstanding  150,000 Class C warrants issued in connection
with bridge financing.  Each Class C warrant is exercisable through December 10,
1998 and entitles the holder to purchase one share of common stock at a price of
$15.00 per share.

8.  STOCK-BASED  COMPENSATION:  The Company applies APB 25 in accounting for its
stock option incentive plan and,  accordingly,  recognizes  compensation expense
for the difference between the fair value of the underlying common stock and the
grant price of the option at the date of grant.  The effect of applying SFAS No.
123 on 1997 and 1996 pro forma net  income  as stated  above is not  necessarily
representative  of the effects on reported  net income for future  years due to,
among other things (1) the vesting  period of the stock options and (2) the fair
value of additional  stock  options in future  years.  The average fair value of
options   granted  in  1997  and  1996  was   approximately   $3.25  and  $3.06,
respectively. The following pro forma information gives effect to the fair value
of the options on the date of grant using the Black-Scholes option-pricing model
with the following assumptions: dividend yield of 0%, volatility of 56% for 1997
and 73% for 1996, risk free interest rates of 5.80% - 6.17% for 1997 and 5.98% -
6.82% for 1996,  and expected life of 3 to 5 years for 1997 and 1 1/2 to 5 years
for 1996

- --------------------------------------------------------------------------------

                                    Page 27
<PAGE>



- --------------------------------------------------------------------------------
                                                       1997            1996
- --------------------------------------------------------------------------------
Net income:
  As reported                                  $   2,700,000   $   1,059,000
  Pro forma                                          504,000         135,000

Basic income per share:
  As reported                                            .33             .14
  Pro forma                                              .06             .02

Diluted income per share:
  As reported                                            .30             .13
  Pro forma                                              .06             .02

- --------------------------------------------------------------------------------
                                NOTE E - LEASES
- --------------------------------------------------------------------------------
1. CAPITAL  LEASES:  The Company leases certain  equipment under capital leases.
Future minimum lease payments consist of the following:

1998                                                               $     140,000
1999                                                                     140,000
2000                                                                     138,000
2001                                                                     131,000
2002                                                                      38,000
- --------------------------------------------------------------------------------

Total minimum lease payments                                             587,000
Less amounts representing  interest                                      123,000
- --------------------------------------------------------------------------------
Present value of minimum lease payments                                  464,000
Less current  maturities                                                 105,000
- --------------------------------------------------------------------------------

Capital lease obligation, less current maturities                      $ 359,000

- --------------------------------------------------------------------------------

2. OPERATING  LEASES:  Future minimum annual lease payments under  noncancelable
operating leases consist of the following at December 31, 1997:

1998                                                                 $ 2,249,000
1999                                                                   2,115,000
2000                                                                   1,915,000
2001                                                                   1,996,000
2002                                                                   2,035,000
Thereafter                                                             7,045,000
- --------------------------------------------------------------------------------
                                                                     $17,355,000
- --------------------------------------------------------------------------------

Rent expense for the years ended  December  31, 1997 and 1996 was  approximately
$1,434,000 and $626,000, respectively.

- --------------------------------------------------------------------------------

                                    Page 28
<PAGE>

- --------------------------------------------------------------------------------
                              NOTE F - INCOME TAXES
- --------------------------------------------------------------------------------
The 1997 and 1996 income tax provisions consist of the following:

                                                       1997           1996
- --------------------------------------------------------------------------------
Current:
   Federal                                       $1,318,000      $ 510,000
   State and city                                   531,000        257,000
- --------------------------------------------------------------------------------
                                                  1,849,000        767,000
- --------------------------------------------------------------------------------
Deferred:
   Federal                                          (16,000)      (101,000)
   State and city                                    66,000       (132,000)
- --------------------------------------------------------------------------------
                                                     50,000       (233,000)
- --------------------------------------------------------------------------------
                                                 $1,899,000      $ 534,000
- --------------------------------------------------------------------------------
A  reconciliation  between taxes computed at the federal  statutory rate and the
effective tax rate is as follows:

December 31,                                           1997           1996
- --------------------------------------------------------------------------------
Income taxes at federal statutory rate                 34.0%          34.0%
State income taxes - net of federal
income tax benefit                                      7.7            5.9
  Nondeductible items                                   3.7            1.6
  Net operating loss carryforward benefit               (.4)          (4.6)
     Other                                             (3.8)          (3.4)
                                                       ----           ----
     Effective rate                                    41.2%          33.5%
                                                       ====           ====

The Company  applies the asset and  liability  method in  accounting  for income
taxes.  Under this method,  deferred tax assets and  liabilities  are determined
based on  differences  between  financial  reporting and tax bases of assets and
liabilities  and are  measured  using  the  enacted  tax rates and laws that are
expected to be in effect when the differences are expected to reverse.

The components of deferred taxes are as follows at December 31, 1997 and 1996:

                                                       1997           1996
- --------------------------------------------------------------------------------
  Deferred tax liabilities:
     Accelerated depreciation                    $  (94,000)     $ (22,000)
  Deferred tax assets:
     Accounts receivable allowances                 356,000        169,000
     Capitalization of inventory                    139,000             --
     Deferred compensation                               --        230,000
     Net operating loss benefit                          --         74,000
- --------------------------------------------------------------------------------
                                                 $  401,000      $ 451,000
- --------------------------------------------------------------------------------

                     NOTE G - COMMITMENTS AND CONTINGENCIES
- --------------------------------------------------------------------------------

1.  EMPLOYMENT  AGREEMENTS:  The Company has an  employment  agreement  with its
President/Chief  Executive  Officer which was amended in July 1997 to extend the
term  through  January  2008.  The  employment  agreement  provides  for  salary
commitments of $3,980,000 over the next ten years.  Additionally,  the agreement
provides for a discretionary  bonus in cash,  capital stock or other property as
the board may determine  from time to time. The prior  agreement  provided for a
bonus plan based on  graduated  rates at specified  levels of net  revenue.  The
bonus  was  payable  in cash or in the  Company's  stock  at the  option  of the
officer.  Bonus  payable in stock was to be based on 2/3 of the market  price on
the date of election.  Bonuses payable for the years ended December 31, 1997 and
1996 have each been  reduced by $144,000  for the  amortization  of the unearned
compensation discussed in Note D[5].

- --------------------------------------------------------------------------------

                                     Page 29
<PAGE>

- --------------------------------------------------------------------------------
In June 1994, the Company  entered into a two-year  employment  agreement  which
automatically  extended for an  additional  one year period with its Director of
Operations.  The agreement provided for an annual salary of $135,000 and a bonus
based on specified  earnings.  As of August 1996,  the  agreement was amended to
increase the salary to $250,000.  The  agreement  has expired and the Company is
currently negotiating a new agreement.

In  September  1996,  the  Company's  newly  formed   wholly-owned   subsidiary,
Adesso-Madden,  Inc.,  entered  into a two-year  employment  agreement  with its
President which provides for an annual salary of $208,000 and a cash bonus based
on the subsidiary's pretax income.

In July 1997, the Company  entered into a three-year  employment  agreement with
its Chief  Operating  Officer.  The  agreement  provides for an annual salary of
$200,000  increasing  by 10% each  year  and a bonus  based  upon the  Company's
consolidated  earnings  before the payment of interest or taxes or deduction for
depreciation.

At December 31, 1997 and December 31,  1996,  the Company  accrued  $593,000 and
$433,000, respectively, in bonuses to officers. For the years ended December 31,
1997 and 1996,  the Company has included in its operating  expenses,  bonuses to
officers of approximately $1,146,000 and $552,000, respectively.

2.  LETTERS OF CREDIT:  Open  letters of credit at  December  31,  1997 and 1996
amounted to approximately $3,550,000.

3. PENDING LITIGATION:
    
   (a)       On  or  about  March  13,  1998,  the  Company,  its  wholly  owned
         subsidiary,  Diva Acquisition Corp.  ("Diva"),  and its Chief Executive
         Officer were sued by Yves Levenson,  the former President of Diva, as a
         result of the  termination  of Mr.  Levenson's  employment  on March 5,
         1998.  In this action, entitled YVES LEVENSON V. STEVE  MADDEN,  STEVEN
         MADDEN,  LTD.  AND DIVA  ACQUISITION  CORP.,  which is  pending  in the
         Supreme Court of New York,  County of New York,  Mr.  Levenson  alleges
         that (i) Diva has  breached  the terms of his  employment  agreement by
         improperly   terminating  his  employment   without  cause,   (ii)  the
         restrictive  covenant  contained in his employment  contract  should be
         declared  unenforceable  because it improperly restricts his ability to
         earn a living,  and  (iii) the  Company  and  Steve  Madden  tortiously
         interfered with Mr. Levenson's economic  expectations.  In his lawsuit,
         Mr.  Levenson  seeks  damages  in an  amount  based on his  prospective
         compensation under his employment agreement,  plus punitive damages and
         an injunction barring Diva's  enforcement of the restrictive  covenant.
         The Company believes that Mr. Levenson's claims are completely  without
         merit, and intends to vigorously contest his lawsuit.

(b)          On  or  about  March  13,  1998,  the  Company,  its  wholly  owned
         subsidiary,  Steven Madden  Retail,  Inc.,  and Stav Efrat were sued by
         Ooga  Associated  Corp.   ("Ooga"),  a  design  and  construction  firm
         previously  engaged by the Company to design and  construct  certain of
         the  Company's  retail  shoe  stores. In this  action,   entitled  OOGA
         ASSOCIATES CORP. V. STEVEN MADDEN,  INC.,  STEVEN MADDEN RETAIL,  INC.,
         STEVEN  MADDEN,  LTD.  AND STAV EFRAT,  which is pending in the Supreme
         Court of New York,  County of New York, Ooga  principally  alleges that
         (i) the Company breached an oral contract  pursuant to which it engaged
         Ooga to exclusively  design and build the Company's retail shoe stores,
         (ii) the Company induced Mr. Efrat, an officer and director of Ooga, to
         breach  his  fiduciary  duties  to Ooga  by  improperly  employing  his
         services, and (iii) the Company misappropriated Ooga's trade secrets by
         impermissibly  using store designs and  concepts  owned by Ooga. In its
         lawsuit,   Ooga  seeks  damages  consisting  of  amounts  based  on its
         prospective  earnings under the alleged oral contract with the Company,
         its lost  earnings on certain  projects it claims to have  abandoned or
         forgone in reliance on the alleged oral contract with the Company,  and
         on the value of the designs and concepts  allegedly  misappropriated by
         the  Company,  of a  material  amount,  and also  seeks  an  injunction
         prohibiting the Company from using Ooga's designs or other  proprietary
         information,  from  employing any Ooga  employees or  interfering  with
         Ooga's  contractual   relationships  with  its  customers. The  Company
         believes that Ooga's claims are completely  without merit,  and intends
         to vigorously contest its lawsuit.

- --------------------------------------------------------------------------------

                                    Page 30
<PAGE>

- --------------------------------------------------------------------------------
These actions are in the preliminary stages. Therefore, the financial statements
do not include any provision with respect to these actions.

                      NOTE H - BUSINESS SEGMENT INFORMATION
- --------------------------------------------------------------------------------

The nature of products  classified in the business segments  presented herein is
described in Note A.

Intersegment  sales are not  material. "Other" includes  revenues,  expenses and
identifiable  assets of the Company's  wholly-owned  subsidiary,  Adesso-Madden,
Inc., which was formed in September 1995.

"Wholesale"  includes the revenues,  expenses and identifiable  assets of Steven
Madden wholesale and Diva International, Inc. which was acquired in April 1996.
<TABLE>
<CAPTION>

                                             Wholesale      Retail       Other     Consolidated
- -----------------------------------------------------------------------------------------------
<S>                                        <C>           <C>           <C>          <C>        
Year ended December 31, 1997:
Net sales                                  $44,934,000   $13,249,000   $1,128,000   $59,311,000
Operating earnings                           1,946,000     1,605,000    1,075,000     4,626,000
Identifiable assets                         20,424,000     8,341,000      512,000    29,277,000
Depreciation and amortization                  371,000       401,000        2,000       774,000
   Capital expenditures                        640,000     3,038,000        8,000     3,686,000

Year ended December 31, 1996:
Net sales                                   39,477,000     3,805,000    2,541,000    45,823,000
   Operating earnings                          527,000       549,000      357,000     1,433,000
   Identifiable assets                      19,184,000     2,293,000      546,000    22,023,000
   Depreciation and amortization               293,000        75,000           --       368,000
   Capital expenditures                        379,000       795,000        6,000     1,180,000
</TABLE>

                           NOTE I - BARTER TRANSACTION
- --------------------------------------------------------------------------------

In 1995, the Company sold inventory (which had a cost of $1,560,000) in exchange
for advertising credits. The Company recorded a sale in the amount of $2,300,000
(the  estimated  fair market  value of the  merchandise  sold) and  accordingly,
recognized  a gross profit of  approximately  $740,000 on the  transaction.  The
credits  received may be applied towards future  advertising at the rate of 60%;
the remaining 40% is to be paid by the Company.  The advertising credits were to
expire in December 1998 but the agreement was extended through 1999. The Company
estimates that it will utilize the credits prior to their expiration.
                                           
                            NOTE J - SUBSEQUENT EVENT
- --------------------------------------------------------------------------------

LOAN GUARANTEE: The Company provided a short-term guarantee of a $2,900,000 loan
from the Company's factor to a company  wholly-owned by the Company's president.
The loan is  collateralized  by the assets of the  Company.  The Board  voted to
grant the corporate guarantee because (i) it would settle litigation that may be
negatively  impacting the view of the Company by various securities analysts and
market  makers,  (ii) the  shares  of the  Company's  stock in the  hands of the
company  related to the  President  are the subject of the  litigation  which if
settled adversely could materially  adversely affect the Company,  and (iii) the
pending  litigation  has  created  an  unwanted  distraction  for the  Company's
Chairman of the Board,  CEO and  President.  The guarantee was in effect until a
registration  statement  covering  the sale of  shares  held by the  President's
company was declared effective on March 5,1998.

- --------------------------------------------------------------------------------

                                    Page 31
<PAGE>

                            RETAIL STORE LOCATIONS.
- --------------------------------------------------------------------------------

                         FLAGSHIP STORE: 540 Broadway
                                 New York, NY
                             150 East 86th Street
                                 New York, NY
                             Roosevelt Field Mall
                                Garden City, NY
                                 Queens Center
                                 Elmhurst, NY
                              Staten Island Mall,
                               Staten Island, NY
                                Smithaven Mall,
                                Lake Grove, NY
                              Garden State Plaza,
                                  Paramus, NJ
                               Willowbrook Mall,
                                   Wayne, NJ
                               Cherry Hill Mall,
                                Cherry Hill, NJ
                              South Shore Plaza,
                                 Braintree, MA
                         Valley Fair Shopping Center,
                                Santa Clara, CA
                              Glendale Galleria,
                                 Glendale, CA
                               Montgomery Mall,
                                 Bethesda, MD
                                 Broward Mall,
                                Plantation, FL
                               340 Main Highway,
                               Coconut Grove, FL
                              Lenox Square Mall,
                                  Atlanta, GA
                              
                               NEW STORE OPENINGS
- --------------------------------------------------------------------------------
                              SPRING/SUMMER, 1998
                                Aventura Mall,
                                   Miami, FL
                                   Brea Mall
                                   Brea, CA
                              Westside Pavillion
                                Los Angeles, CA
                               South Coast Plaza
                                Costa Mesa, CA
                                Woodbridge Mall
                                Woodbridge, NJ
                               DAVID AARON STORE
                                 529 Broadway
                                 New York, NY
- --------------------------------------------------------------------------------

                                    Page 32
<PAGE>


  BOARD OF DIRECTORS

  Steven Madden
  Chairman of the  Board, President,
  and Chief  Executive  Officer
  
  Rhonda Brown
  Chief Operating Officer 
  and Director 
  
  Arvind Dharia 
  Chief Financial Officer
  and Director

  John Basile
  Executive  Vice-President
  and Director
 
  John L. Madden
  Director

  Les Wagner
  Director 

  Peter  Migliorini
  Director

  EXECUTIVE  OFFICERS

  Steven  Madden
  President,  
  and Chief  Executive  Officer

  Rhonda  Brown
  Chief Operating Officer

  Arvind Dharia
  Chief Financial Officer

  John Basile
  Executive Vice-President

  Gerald Mongeluzo
  President of Adesso Madden, Inc.

  INDEPENDENT AUDITORS

  Richard A. Eisner & Company, LLP
  575 Madison Avenue
  New York, NY 10022

  GENERAL COUNSEL

  Bernstein & Wasserman, LLP
  950 Third Avenue
  New York, NY 10022

  ANNUAL MEETING

  10:00 am
  Friday, May 22, 1998
  Marriott East Side
  525 Lexington Avenue
  New York, NY

  INVESTOR RELATIONS COUNSEL

  Kehoe, White, Savage & Company, Inc.
  Long Beach, CA
  (562) 437-0655


                              INVESTOR INFORMATION.

Market for Registrant's Common Equity and Related Stockholder Matters

The Company's shares of Common Stock, Class A Warrants and Class B Warrants were
quoted since December 10, 1993 on The Nasdaq  SmallCap  Market under the symbols
SHOO,  SHOOW and  SHOOZ,  respectively.  In January  1996,  the Class A Warrants
ceased  trading  as a  result  of the  Company's  call  for  redemption  of such
securities.  In January 1997,  the Company's  shares of Common Stock and Class B
Warrants commenced trading on The Nasdaq National Market.

The following  table sets forth the range of high and low bid quotations for the
Common Stock,  Class A Warrants,  Class B Warrants for the two year period ended
December  31,  1997 as  reported by Nasdaq.  The quotes  represent  inter-dealer
prices without  adjustment or mark-ups,  mark-downs or  commissions  and may not
necessarily  represent actual transactions.  The trading volume of the Company's
securities  fluctuates and may be limited during certain  periods.  As a result,
the  liquidity of an investment  in the  Company's  securities  may be adversely
affected.


QUARTER ENDED         COMMON STOCK      CLASS B WARRANTS
- -------------         ------------      ----------------
1997                  HIGH      LOW      HIGH      LOW

March 31, 1997       6 3/8     3 1/2    2 7/16    1 5/16
June 30, 1997        6 3/16    3 1/4    2         1 1 16
September 30, 1997   8 13/16   5 7/16   3 7/16    1 9/16
December 31, 1997    8 1/4     6 1/8    3 3/16    1 21/32

1996
March 31, 1996       8 3/8     5 5/8    3 15/16   2 3/8
June 30, 1996        7 3/4     4 9/16   3         1 3/8
September 30, 1996   4 13/16   2 7/8    1 5/16    1 5/16
December 31, 1996    5 13/16   3 1/4    1 11/16   1 1/8


On March 16, 1998,  the final quoted  prices as reported by The Nasdaq  National
Market were  $9.3125 for the Common  Stock and $4.0625 for the Class B Warrants.
As of March 16, 1998, there were 8,571,073  shares of Common Stock  outstanding,
held of record by approximately 89 record holders and 2,710 beneficial holders.

FORM 10-KSB
The  financial  statements  and related  notes  which  appear in this report are
included in the Company's Annual Report of Form 10-KSB for the fiscal year ended
December  31,  1997,  which has been  filed  with the  Securities  and  Exchange
Commission.  A copy of the annual  report on Form  10-KSB,  including  financial
statements but excluding exhibits,  will be made available without charge to the
stockholders  upon  written  request to the  Company,  sent to the  attention of
Arvind Dharia,  Chief Financial  Officer,  at the Company's Long Island City, NY
office.


<PAGE>
                             [GRAPHIC LOGO OMITTED]
                               Steven Madden, Ltd.
                              52-16 Barnett Avenue
                           Long Island City, NY 11104
                                 (718) 466-1800




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