MADDEN STEVEN LTD
S-3, 1998-07-17
FOOTWEAR, (NO RUBBER)
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AS  FILED  WITH  THE  SECURITIES  AND  EXCHANGE  COMMISSION  ON JULY  17,  1998,
REGISTRATION NO. 333-______
- --------------------------------------------------------------------------------

                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                 --------------

                                    FORM S-3
                             REGISTRATION STATEMENT
                                      UNDER
                           THE SECURITIES ACT OF 1933

                                 --------------

                               STEVEN MADDEN, LTD.
                 (NAME OF SMALL BUSINESS ISSUER IN ITS CHARTER)

       NEW YORK                       3140                      13-3588231
- ------------------------    ----------------------------    -------------------
(STATE OR OTHER JURIS-      (PRIMARY STANDARD INDUSTRIAL    (I.R.S. EMPLOYER
 DICTION OF ORGANIZATION)     CLASSIFICATION CODE NO.)      IDENTIFICATION NO.)

          (ADDRESS AND TELEPHONE NUMBER OF PRINCIPAL EXECUTIVE OFFICES)

                              52-16 BARNETT AVENUE
                           LONG ISLAND CITY, NY 11104

                   (ADDRESS OF PRINCIPAL PLACE OF BUSINESS OR
                      INTENDED PRINCIPAL PLACE OF BUSINESS)

                                  STEVE MADDEN
                                    PRESIDENT
                              52-16 BARNETT AVENUE
                           LONG ISLAND CITY, NY 11104
                                 (718) 446-1800
            (NAME, ADDRESS AND TELEPHONE NUMBER OF AGENT FOR SERVICE)

                            STEVEN F. WASSERMAN, ESQ.
                              ALAN N. FORMAN, ESQ.
                         BERLACK, ISRAELS & LIBERMAN LLP
                              120 WEST 45TH STREET
                               NEW YORK, NY 10036
                                 (212) 704-0100
                              (212) 704-0196 (FAX)

         APPROXIMATE DATE OF PROPOSED SALE TO THE PUBLIC:  AS SOON AS REASONABLY
PRACTICABLE AFTER THE EFFECTIVE DATE OF THIS REGISTRATION STATEMENT.

         IF ANY OF THE  SECURITIES  BEING  REGISTERED  ON  THIS  FORM  ARE TO BE
OFFERED  ON A  DELAYED  OR  CONTINUOUS  BASIS,  PURSUANT  TO RULE 415  UNDER THE
SECURITIES ACT OF 1933, CHECK THE FOLLOWING BOX: | X |
         IF THIS FORM IS FILED TO REGISTER ADDITIONAL SECURITIES FOR AN OFFERING
PURSUANT TO RULE 462(B) UNDER THE SECURITIES ACT, PLEASE CHECK THE FOLLOWING BOX
AND LIST  THE  SECURITIES  ACT  REGISTRATION  STATEMENT  NUMBER  OF THE  EARLIER
EFFECTIVE REGISTRATION STATEMENT FOR THE SAME OFFERING. [ ]

         IF THIS  FORM IS A  POST-EFFECTIVE  AMENDMENT  FILED  PURSUANT  TO RULE
462(C) UNDER THE SECURITIES ACT, CHECK THE FOLLOWING BOX AND LIST THE SECURITIES
ACT  REGISTRATION   STATEMENT  NUMBER  OF  THE  EARLIER  EFFECTIVE  REGISTRATION
STATEMENT FOR THE SAME OFFERING.

         IF DELIVERY OF THE  PROSPECTUS  IS EXPECTED TO BE MADE PURSUANT TO RULE
434, PLEASE CHECK THE FOLLOWING BOX. [ ]

                                                              CONTINUED OVERLEAF


<PAGE>


                                              CALCULATION OF REGISTRATION FEE
<TABLE>
<CAPTION>

- -----------------------------------------------------------------------------------------------------------------------------
TITLE OF EACH CLASS OF SECURITIES TO     AMOUNT TO BE      PROPOSED MAXIMUM      PROPOSED MAXIMUM AGGREGATE  AMOUNT OF
BE REGISTERED                            REGISTERED        OFFERING PRICE PER    OFFERING PRICE(1)           REGISTRATION FEE
                                                           SECURITIES(1)
- -----------------------------------------------------------------------------------------------------------------------------
<S>                                        <C>                <C>                   <C>                      <C>    
Common Stock, par value $.0001 per         64,520             $11.00                $709,720.00                   $209.37
share, held by Selling Securityholder
- -----------------------------------------------------------------------------------------------------------------------------
Total Registration Fee                                                                                            $209.37
- -----------------------------------------------------------------------------------------------------------------------------
</TABLE>

- --------------

(1)      Established  solely  for  purposes  of  calculating   registration  fee
         pursuant to Rule 457 under the  Securities Act of 1933, as amended (the
         "Act").

(2)      $209.37 paid herewith.


                                ----------------


         THE REGISTRANT HEREBY AMENDS THIS  REGISTRATION  STATEMENT ON SUCH DATE
OR DATES AS MAY BE NECESSARY TO DELAY ITS  EFFECTIVE  DATE UNTIL THE  REGISTRANT
SHALL FILE A FURTHER AMENDMENT WHICH SPECIFICALLY  STATES THAT THIS REGISTRATION
STATEMENT SHALL  THEREAFTER  BECOME EFFECTIVE IN ACCORDANCE WITH SECTION 8(a) OF
THE  SECURITIES  ACT OF 1933 OR UNTIL THE  REGISTRATION  STATEMENT  SHALL BECOME
EFFECTIVE ON SUCH DATE AS THE COMMISSION,  ACTING PURSUANT TO SAID SECTION 8(a),
MAY DETERMINE.


                                       ii
<PAGE>


PROSPECTUS

                               STEVEN MADDEN, LTD.

                          64,520 Shares of Common Stock

                                ---------------
         This Prospectus relates to an aggregate offering of up to 64,520 shares
(the "Shares") of Common Stock, par value $.0001 per share (the "Common Stock"),
of Steven Madden,  Ltd., a New York corporation  (the  "Company"),  which may be
offered and sold from time to time by Robert Schmertz and Deborah  Schmertz,  or
their  transferees  (the  "Selling  Securityholder").  In  connection  with  the
execution of an  Employment  Agreement  between  Shoe Biz,  Inc., a wholly owned
subsidiary of the Company ("Shoe Biz"),  and Mr.  Schmertz,  Shoe Biz loaned Mr.
Schmertz  $300,000.  The promissory  note issued by Mr.  Schmertz to Shoe Biz in
exchange for the loan is secured by the pledge of 36,232  Shares.  Any brokerage
commissions  or other  similar  expenses  incurred  pursuant  to the sale of the
Shares will be borne by the Selling Securityholder.  Sales of such securities or
the potential of such sales at any time may have an adverse effect on the market
prices of the securities offered hereby. See "Selling  Securityholder"  and "The
Offering".

         The securities offered by this Prospectus may be sold from time to time
by the Selling Securityholder,  or its transferees. No underwriting arrangements
have been entered into by the Selling  Securityholder.  The  distribution of the
securities by the Selling  Securityholder  or its transferees may be effected in
one or more  transactions  that may take  place on the  over-the-counter  market
including ordinary broker's transactions,  privately negotiated  transactions or
through  sales to one or more  market  makers  or  dealers  for  resale  of such
securities as  principals  at market  prices  prevailing at the time of sale, at
prices related to such prevailing market prices or at negotiated  prices.  Usual
and customary or  specifically  negotiated  brokerage fees or commissions may be
paid by the Selling  Securityholder  or its transferees in connection with sales
of the Company's securities.

         The Selling  Securityholder  or its  transferees,  brokers,  dealers or
underwriters and intermediaries that participate with the Selling Securityholder
in the  distribution  of the Company's  securities may be deemed  "underwriters"
within the meaning of the Securities  Act of 1933, as amended (the "Act"),  with
respect to the  securities  offered  and any  profits  realized  or  commissions
received may be deemed underwriting compensation.

         The  Company's  shares of Common  Stock,  Class A Warrants  and Class B
Warrants were quoted since December 10, 1993 on The Nasdaq SmallCap Market under
the symbols SHOO,  SHOOW and SHOOZ,  respectively.  In January 1996, the Class A
Warrants ceased trading as a result of the Company's call for redemption of such
securities.  In January 1997,  the Company's  shares of Common Stock and Class B
Warrants  commenced trading on The Nasdaq National Market. In December 1998, the
Class B Warrants will expire,  and as a result,  such  securities will no longer
trade on the Nasdaq National Market.  On June 26, 1998, the closing price of the
Common Stock and Class B Warrants were $11.25, and $5.69, respectively.

         THESE   SECURITIES  HAVE  NOT  BEEN  APPROVED  OR  DISAPPROVED  BY  THE
SECURITIES AND EXCHANGE  COMMISSION OR ANY STATE  SECURITIES  COMMISSION NOR HAS
THE SECURITIES AND EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION PASSED
UPON THE  ACCURACY OR ADEQUACY OF THIS  PROSPECTUS.  ANY  REPRESENTATION  TO THE
CONTRARY IS A CRIMINAL OFFENSE.

                  THE DATE OF THIS PROSPECTUS IS JULY __, 1998.


<PAGE>


                              AVAILABLE INFORMATION


         The  Company  is  subject  to  the  informational  requirements  of the
Securities  Exchange  Act of  1934,  as  amended  (the  "Exchange  Act")  and in
accordance  therewith  files reports,  proxy  statements  and other  information
including annual and quarterly  reports on Form 10-KSB and 10-QSB (the "1934 Act
Filings") with the Securities and Exchange  Commission (the  "Commission").  The
statements  contained  in this  Prospectus  with  respect to the contents of any
agreement or other document referred to herein are not necessarily complete and,
in each  instance,  reference is made to a copy of such agreement or document as
filed as an exhibit to the  Registration  Statement,  each such statement  being
qualified  in all  respects  by  reference  to the  provisions  of the  relevant
documents.  Reports and other  information filed by the Company can be inspected
and copied at the public  reference  facilities  maintained at the Commission at
Room 1024, 450 Fifth Street, N.W., Washington, DC 20549. Copies of such material
can be  obtained  upon  written  request  addressed  to the  Commission,  Public
Reference Section, 450 Fifth Street, N.W., Washington, D.C. 20549, at prescribed
rates. The Commission maintains a web site on the Internet  (http://www.sec.gov)
that contains  reports,  proxy and information  statements and other information
regarding  issuers  that file  electronically  with the  Commission  through the
Electronic  Data  Gathering,  Analysis  and  Retrieval  System  ("EDGAR").  This
Prospectus does not contain all of the information set forth in the Registration
Statement, certain parts of which have been omitted in accordance with the rules
and regulations of the Commission.  For further information reference is made to
the Registration Statement.


<PAGE>


                     INCORPORATION OF DOCUMENTS BY REFERENCE

         The  following  documents  or  portions  thereof,  as  filed  with  the
Securities and Exchange  Commission by the Company,  are incorporated  herein by
reference into this Prospectus:

         (1) Proxy Statement on Schedule 14A dated April 22, 1998.

         (2) Quarterly Report on Form 10-Q for the quarter ended March 31, 1998.

         (3) Current Report on Form 8-K filed on February 13, 1998.

         (4) Current Report on Form 8-K filed on January 20, 1998.

         (5) Annual Report on Form 10-KSB for the year ended December 31, 1997.

         (6) The  description  of the Common  Stock,  par value $.0001 per share
             ("Common  Stock"),  the Class A Redeemable  Common  Stock  Purchase
             Warrants  ("Class A Warrants"),  and the Class B Redeemable  Common
             Stock  Purchase  Warrants  ("Class  B  Warrants"),  of the  Company
             contained  in the  Company's  registration  statement  filed  under
             Section 12 of the Exchange  Act,  including any amendment or report
             filed for the purpose of updating such description.

         All documents filed by the Company pursuant to Section 13(a), 13(c), 14
or  15(d)  of the  Exchange  Act,  subsequent  to the  effective  date  of  this
Prospectus and prior to the filing of a post-effective  amendment which indicate
that all  securities  offered have been sold or which  registers all  securities
then remaining  unsold,  shall be deemed to be incorporated by reference in this
Prospectus  and to be part thereof from the date of filing such  documents.  Any
statement  contained in a document  incorporated or deemed to be incorporated by
reference  herein shall be deemed to be modified or  superseded  for purposes of
this Prospectus to the extent that a statement  contained herein or in any other
subsequently  filed  document which also is or is deemed to be  incorporated  by
reference  herein modifies or supersedes  such statement.  Any such statement so
modified or superseded shall not be deemed, except as so modified or superseded,
to constitute a part of this Prospectus.


                                       2
<PAGE>


                                  RISK FACTORS

         AN INVESTMENT  IN THE  SECURITIES  OFFERED  HEREBY IS  SPECULATIVE  AND
INVOLVES A HIGH  DEGREE OF RISK AND  SUBSTANTIAL  DILUTION  AND  SHOULD  ONLY BE
PURCHASED  BY  INVESTORS  WHO  CAN  AFFORD  TO  LOSE  THEIR  ENTIRE  INVESTMENT.
PROSPECTIVE PURCHASERS, PRIOR TO MAKING AN INVESTMENT, SHOULD CAREFULLY CONSIDER
THE FOLLOWING RISKS AND SPECULATIVE  FACTORS,  AS WELL AS OTHER  INFORMATION SET
FORTH ELSEWHERE IN THIS PROSPECTUS, ASSOCIATED WITH THIS OFFERING, INCLUDING THE
INFORMATION  CONTAINED IN THE  FINANCIAL  STATEMENTS  INCORPORATED  BY REFERENCE
HEREIN.

         STATEMENTS IN THIS  PROSPECTUS THAT ARE NOT STATEMENTS OF HISTORICAL OR
CURRENT FACT CONSTITUTE  "FORWARD-LOOKING  STATEMENTS" WITHIN THE MEANING OF THE
PRIVATE  SECURITIES   LITIGATION  REFORM  ACT  OF  1995.  SUCH   FORWARD-LOOKING
STATEMENTS  INVOLVE  KNOWN AND UNKNOWN  RISKS,  UNCERTAINTIES  AND OTHER UNKNOWN
FACTORS  THAT COULD  CAUSE THE ACTUAL  RESULTS OF THE  COMPANY TO BE  MATERIALLY
DIFFERENT  FROM THE HISTORICAL  RESULTS OR FROM ANY FUTURE RESULTS  EXPRESSED OR
IMPLIED BY SUCH  FORWARD-LOOKING  STATEMENTS.  IN  ADDITION TO  STATEMENTS  THAT
EXPLICITLY DESCRIBE SUCH RISKS AND UNCERTAINTIES,  READERS ARE URGED TO CONSIDER
STATEMENTS LABELED WITH THE TERMS "BELIEVES,"  "BELIEF,"  "EXPECTS,"  "INTENDS,"
"ANTICIPATES"  OR "PLANS" TO BE  UNCERTAIN  AND  FORWARD-LOOKING.  THE  FORWARD-
LOOKING  STATEMENTS  CONTAINED HEREIN ARE ALSO SUBJECT  GENERALLY TO OTHER RISKS
AND UNCERTAINTIES  THAT ARE DESCRIBED FROM TIME TO TIME IN THE COMPANY'S REPORTS
AND REGISTRATION  STATEMENTS  FILED WITH THE SECURITIES AND EXCHANGE  COMMISSION
AND CERTAIN OF THESE RISKS ARE SUMMARIZED BELOW.

         1.  DEPENDENCE  ON  KEY  PERSONNEL.   The  Company  is  dependent,   in
particular,  upon the services of Steven Madden,  its Chief  Executive  Officer,
President,  Chairman of the Board and chief designer and Rhonda Brown, its Chief
Operating Officer.  If Mr. Madden or Ms. Brown are unable to provide services to
the Company for whatever reason, the business would be adversely  affected.  The
Company  therefore  maintains a key person life  insurance  policy on Mr. Madden
with  coverage  in the amount of  $10,000,000;  however,  the  Company  does not
maintain a policy on Ms. Brown. The Company has an employment  contract with Mr.
Madden that expires on December 31, 2007,  and an  employment  contract with Ms.
Brown that expires on June 30, 2001. In the event Mr.  Madden is terminated  for
other than cause or total  disability,  the Company  will be required to pay Mr.
Madden's  remaining  salary  under his  10-year  contract  (up to  approximately
$2,000,000  depending on the timing of such termination),  half of which must be
paid upon  termination.  Mr.  Madden  is also  entitled  during  the term of the
contract to an annual $50,000 non-accountable expense account. In the event of a
change in  control,  Mr.  Madden  and Ms.  Brown may  choose to  continue  their
employment  with the Company or terminate  employment  and receive the remaining
salary under their respective contracts.

         Since Mr.  Madden  and Ms.  Brown are  involved  in all  aspects of the
Company's  business,  there can be no assurance that a suitable  replacement for
either could be found if either were unable to perform services for the Company.
As a  consequence,  a loss of Mr.  Madden,  Ms.  Brown or other  key  management
personnel  could have a material  adverse  effect upon the  Company's  business,
results of  operations  and  financial  condition.  In addition,  the  Company's
ability to market its products  and to achieve  profitability  will  depend,  in
large  part,  on  its  ability  to  attract  and  retain  qualified   personnel.
Competition for such personnel is intense and there can be no assurance that the
Company will be able to attract and retain such personnel.  The inability of the
Company to attract and retain  such  qualified  personnel  would have a material
adverse  effect on the Company's  business,  financial  condition and results of
operations.


                                       3
<PAGE>


         2.  FASHION  INDUSTRY RISKS.  The success of the Company will depend in
significant  part upon its ability to anticipate and respond to women's  product
and  fashion  trends  as well as to  anticipate,  gauge  and  react to  changing
consumer  demands  in a  timely  manner.  There  can be no  assurance  that  the
Company's  products  will  correspond to the changes in taste and demand or that
the Company will be able to  successfully  market products which respond to such
trends.  If the Company  misjudges the market for its products,  it may be faced
with significant excess  inventories for some products and missed  opportunities
with others. In addition,  misjudgments in merchandise selection could adversely
affect the  Company's  image  with its  customers  and weak sales and  resulting
markdown  requests from  customers  could have a material  adverse effect on the
Company's business, results of operations and financial condition.

         The  industries  in which  the  Company  operates  are  cyclical,  with
purchases tending to decline during recessionary  periods when disposable income
is low.  Purchases of contemporary  shoes and accessories tend to decline during
recessionary  periods and also may decline at other times. While the Company has
fared well in recent years in a difficult  retail  environment,  there can be no
assurance  that the Company  will be able to  maintain  its  historical  rate of
growth in revenues and earnings, or remain profitable in the future. A recession
in the national or regional economies or uncertainties regarding future economic
prospects,  among other things, could affect consumer spending habits and have a
material  adverse  effect on the Company's  business  results of operations  and
financial condition.

         In recent years, the retail industry has experienced  consolidation and
other  ownership  changes.  In addition,  some of the Company's  customers  have
operated  under the  protection of the federal  bankruptcy  laws. In the future,
retailers in the United States and in foreign markets may  consolidate,  undergo
restructurings or reorganizations,  or realign their affiliations,  any of which
could  decrease  the  number of stores  that  carry the  Company's  products  or
increase the  ownership  concentration  within the retail  industry.  While such
changes in the retail industry to date have not had a material adverse effect on
the Company's business or financial  condition,  there can be no assurance as to
the future effect of any such changes.

         3.  INVENTORY   MANAGEMENT.   The  Company's   ability  to  manage  its
inventories  properly  is an  important  factor  in  its  operations.  Inventory
shortages can adversely affect the timing of shipments to customers and diminish
brand loyalty.  Conversely,  excess inventories can result in increased interest
costs as well as lower gross margins due to the necessity of providing discounts
to retailers.  The inability of the Company to effectively  manage its inventory
would  have a  material  adverse  effect on the  Company's  business,  financial
condition and results of operations.

         4.  DEPENDENCE UPON CUSTOMERS AND RISKS RELATED TO EXTENDING  CREDIT TO
CUSTOMERS.  The Company's  customers  purchasing  shoes consist  principally  of
department stores and specialty stores, including shoe boutiques. Certain of the
Company's  department  store customers,  including some under common  ownership,
account  for  significant   portions  of  the  Company's  wholesale  net  sales.
Presently,  the Company sells  approximately fifty percent (50%) of its products
to department  stores,  including  Federated  Stores  (Bloomingdales,  Burdines,
Macy's and Bullocks),  Dillards and Dayton Hudson and approximately  fifty (50%)
percent to specialty stores, including shoe boutiques. As a result of the merger
between  Federated  Stores and R.H.  Macy and  Company,  Federated  Stores,  the
Company's largest customer,  accounts for approximately  seventeen percent (17%)
of the Company's sales.

         The  Company  believes  that a  substantial  portion  of  sales  of the
Company's  licensed products by its domestic licensing partners are also made to
the Company's largest  department store customers.  The


                                        4
<PAGE>


Company  generally  enters into a number of purchase order  commitments with its
customers  for each of its lines every season and does not enter into  long-term
agreements with any of its customers.  Therefore, a decision by Federated Stores
or any other significant customer,  whether motivated by competitive conditions,
financial  difficulties  or  otherwise,  to decrease  the amount of  merchandise
purchased from the Company or its licensing partners, or to change its manner of
doing business could have a material  adverse effect on the Company's  business,
financial condition and results of operations.

         The Company  sells its products  primarily to retail  stores across the
United  States and extends  credit  based on an  evaluation  of each  customer's
financial  condition,   usually  without  requiring  collateral.  While  various
retailers, including some of the Company's customers, have experienced financial
difficulties in the past few years which increased the risk of extending  credit
to such  retailers,  the  Company's  losses due to bad debts have been  limited.
However, financial difficulties of a customer could cause the Company to curtail
business  with such  customer  or require the Company to assume more credit risk
relating to such customer's receivables.

         5.  IMPACT OF  FOREIGN  MANUFACTURERS.  A  significant  portion  of the
Company's  products are  currently  sourced  outside the United  States  through
arrangements with a number of foreign manufacturers in four different countries.
During fiscal 1997,  approximately 95% of the Company's  products were purchased
from sources  outside the United States,  including  Mexico,  China,  Brazil and
Spain.

         Risks   inherent  in  foreign   operations   include  work   stoppages,
transportation  delays  and  interruptions,  changes in  social,  political  and
economic  conditions  which  could  result in the  disruption  of trade from the
countries in which the Company's  manufacturers  or suppliers  are located,  the
imposition  of additional  regulations  relating to imports,  the  imposition of
additional duties, taxes and other charges on imports,  significant fluctuations
of the value of the dollar against  foreign  currencies,  or restrictions on the
transfer  of funds,  any of which  could have a material  adverse  effect on the
Company's business,  financial condition and results of operations.  The Company
does not believe that any such economic or political  conditions will materially
affect the Company's ability to purchase products,  since a variety of materials
and alternative sources exist. The Company cannot be certain,  however,  that it
will be able to  identify  such  alternative  sources  without  delay or without
greater cost to the Company,  if ever.  The Company's  inability to identify and
secure  alternative  sources of supply in this  situation  would have a material
adverse  effect on the Company's  business,  financial  condition and results of
operations.

         The  Company's  imported  products  are also  subject to United  States
customs duties which comprise a material portion of the cost of the merchandise.
The United States and the countries in which the Company's products are produced
or sold may, from time to time,  impose new quotas,  duties,  tariffs,  or other
restrictions,  or may adversely adjust  prevailing quota, duty or tariff levels,
any of which could have a material  adverse  effect on the  Company's  business,
financial condition and results of operations.

         6.  POSSIBLE ADVERSE IMPACT OF UNAFFILIATED MANUFACTURERS' INABILITY TO
MANUFACTURE IN A TIMELY MANNER,  TO MEET QUALITY  STANDARDS OR TO USE ACCEPTABLE
LABOR PRACTICES.  As is common in the footwear  industry,  the Company contracts
for the manufacture of a majority of its products to its specifications  through
foreign  manufacturers.  The Company  does not own or operate any  manufacturing
facilities  and is therefore  dependent upon  independent  third parties for the
manufacture of all of its products.  The Company's  products are manufactured to
its  specifications  by  both  domestic  and  international  manufacturers.  The
inability of a manufacturer to ship orders of the Company's products in a timely
manner or to meet the  Company's  quality  standards  could cause the Company to
miss the


                                       5
<PAGE>


delivery date requirements of its customers for those items,  which could result
in  cancellation  of orders,  refusal to accept  deliveries  or a  reduction  in
purchase  prices,  any of which  could  have a  material  adverse  effect on the
Company's business, financial condition and results of operations.

         Although the Company enters into a number of purchase order commitments
each season specifying a time frame for delivery,  method of payment, design and
quality specifications and other standard industry provisions,  the Company does
not have long-term  contracts with any  manufacturer.  As a consequence,  any of
these  manufacturing  relationships  may be terminated,  by either party, at any
time.  Although the Company believes that other facilities are available for the
manufacture  of the  Company's  products,  both within and outside of the United
States, there can be no assurance that such facilities would be available to the
Company  on an  immediate  basis,  if at all,  or that the costs  charged to the
Company by such manufacturers will not be greater than those presently paid.

         The  Company   requires  its   licensing   partners   and   independent
manufacturers  to operate in compliance with  applicable  laws and  regulations.
While the Company promotes  ethical  business  practices and the Company's staff
periodically   visits  and   monitors   the   operations   of  its   independent
manufacturers,  the Company does not control such  manufacturers  or their labor
practices.  The violation of labor or other laws by an independent  manufacturer
of the Company or by one of the Company's licensing partners,  or the divergence
of an independent  manufacturer's  or licensing  partner's  labor practices from
those generally accepted as ethical in the United States,  could have a material
adverse  effect on the Company's  business,  financial  condition and results of
operations.

         7.  INTENSE INDUSTRY COMPETITION.  The fashionable footwear industry is
highly  competitive  and  barriers to entry are low. The  Company's  competitors
include specialty companies as well as companies with diversified product lines.
The  recent  substantial  growth  in  the  sales  of  fashionable  footwear  has
encouraged  the entry of many new  competitors  and increased  competition  from
established companies.  Most of these competitors,  including Kenneth Cole, Nine
West,  Esprit,  Reebok,  Nike,  Zodiac and  Guess,  have  significantly  greater
financial  and other  resources  than the Company and there can be no  assurance
that  the  Company  will be able to  compete  successfully  with  other  fashion
footwear  companies.  Increased  competition could result in pricing  pressures,
increased  marketing  expenditures  and loss of market  share,  and could have a
material  adverse  effect on the  Company's  business,  financial  condition and
results of operations.

         The Company believes effective  advertising and marketing,  fashionable
styling,  high quality and value are the most important  competitive factors and
plans to employ  these  elements  as it develops  its  products.  The  Company's
inability to effectively advertise and market its products could have a material
adverse  effect on the Company's  business,  financial  condition and results of
operations.

         8.  EXPANSION  OF  RETAIL  BUSINESS.  The  Company's  continued  growth
depends to a significant degree on further developing the Steve Madden and David
Aaron  brands,  creating new product  categories  and  businesses  and operating
Company-owned  stores on a profitable basis. The Company plans to open 10 stores
through June 1999,  representing a significant  increase in the number of stores
opened and  operated  in one  fiscal  year.  The  Company's  recent and  planned
expansion includes the opening of stores in new geographic markets.  New markets
have in the past  presented,  and will  continue  to  present,  competitive  and
merchandising  challenges  that are different from those faced by the Company in
its existing markets. There can be no assurance that the Company will be able to
open new  stores,  and if opened,  that such new stores  will be able to achieve
sales and profitability levels consistent with existing stores.


                                       6
<PAGE>


         The  Company's  retail  expansion  is dependent on a number of factors,
including the Company's  ability to locate and obtain favorable store sites, the
performance of the Company's wholesale and retail operations, and the ability of
the  Company  to  manage  such  expansion  and hire and  train  personnel.  Past
comparable  store sales  results may not be indicative  of future  results,  and
there can be no assurance that the Company's comparable store sales results will
increase or not decrease in the future.  In addition,  there can be no assurance
that the Company's  strategies to increase  other sources of revenue,  which may
include  expansion of its licensing  activities,  will be successful or that the
Company's  overall  sales or  profitability  will  increase or not be  adversely
affected as a result of the implementation of such retail strategies.

         The Company's growth has increased and will continue to increase demand
on the Company's  managerial,  operational  and  administrative  resources.  The
Company has recently invested significant  resources in, among other things, its
management  information systems and hiring and training new personnel.  However,
in order to manage currently  anticipated  levels of future demand,  the Company
may be required  to, among other  things,  expand its  distribution  facilities,
establish  relationships  with new  manufacturers  to produce its products,  and
continue to expand and improve its financial,  management and operating systems.
There can be no assurance  that the Company will be able to manage future growth
effectively  and a failure to do so could have a material  adverse effect on the
Company's business, financial condition and results of operation.

         9.  SEASONAL  AND  QUARTERLY  FLUCTUATIONS.   The  Company's  quarterly
results may fluctuate  quarter to quarter as a result of the timing of holidays,
weather,  the timing of larger shipments of footwear,  market  acceptance of the
Company's  products,  the mix,  pricing and presentation of the products offered
and sold,  the  hiring  and  training  of  additional  personnel,  the timing of
inventory  write downs,  the cost of  materials,  the mix between  wholesale and
licensing businesses, the incurrence of other operating costs and factors beyond
the  Company's  control,  such as general  economic  conditions  and  actions of
competitors.  In addition,  the Company expects its sales and operating  results
may fluctuate significantly with the opening of new retail stores, the amount of
revenue  contributed  by new stores,  changes in comparable  store sales and the
introduction  of new  products.  Accordingly,  the results of  operations in any
quarter will not  necessarily  be indicative of the results that may be achieved
for a full fiscal year or any future quarter.

         10. TRADEMARK AND SERVICEMARK  PROTECTION.  The Steve Madden  trademark
has been  registered in one  International  Class (Int'l Cl. 18 - leather goods,
hand bags,  wallets) in the Untied States  Patent and  Trademark  Office and the
Company  has  numerous  applications  for  registration  in other  International
Classes  (such as clothing,  sunglasses,  jewelry,  cosmetics,  and  fragrances)
pending in the United States Patent and Trademark Office, the Company also has a
service mark  registration in the United States Patent and Trademark  Office for
the Steve Madden service mark in Int'l Cl. 35 for retail store services. Through
the  Company's  seven year long use of the Steve Madden  trademark in the United
States in  connection  with  shoes,  the Company  has also  acquired  common law
trademark  right in the Steve  Madden  trademark.  The Company  also has pending
trademark  applications  for the Steve Madden  trademark  in numerous  countries
around the world. There can be no assurance,  however,  that the Company will be
able to effectively obtain rights in the Steve Madden mark throughout the world.
The  failure of the Company to protect  such right from  unlawful  and  improper
appropriation  may have a material  adverse  effect on the  Company's  business,
financial condition and results of operation.


                                       7
<PAGE>


         The Company also owns a federal  trademark  registration  in the United
States  Patent and  Trademark  Office  for the David  Aaron  trademark  in Int'l
Classes  18  and 25  (leather  goods  and  clothing,  shoes)  and  has  numerous
applications  pending  in the  United  States and around the world for the David
Aaron  trademark  and service  mark.  The Company  believes that the David Aaron
trademark  has a  significant  value and is  important  to the  marketing of the
Company's  products.   The  Company  believes  that  its  trademarks  and  other
proprietary  rights are important to its success and its  competitive  position.
Accordingly,  the Company devotes substantial resources to the establishment and
protection of its trademarks on a worldwide basis. Nevertheless, there can be no
assurance  that the actions  taken by the Company to  establish  and protect its
trademarks and other proprietary rights will be adequate to prevent imitation of
its  products by others or to prevent  others from seeking to block sales of the
Company's  products as violative of the  trademarks  and  proprietary  rights of
others.  Moreover,  no assurance can be given that others will not assert rights
in, or ownership of, trademarks and other  proprietary  rights of the Company or
that  the  Company  will be able to  successfully  resolve  such  conflicts.  In
addition,  the laws of certain  foreign  countries  may not protect  proprietary
rights to the same  extent as do the laws of the United  States.  The failure of
the Company to establish and then protect such proprietary  rights from unlawful
and improper appropriation could have a material adverse impact on the Company's
business, financial condition and results of operations.

         11. FOREIGN CURRENCY FLUCTUATIONS.  The Company generally purchases its
products in U.S. dollars.  However, the Company sources substantially all of its
products  overseas and, as such,  the cost of these  products may be affected by
changes in the value of the relevant  currencies.  Changes in currency  exchange
rates may also  affect the  relative  prices at which the  Company  and  foreign
competitors  sell their  products in the same market.  There can be no assurance
that foreign  currency  fluctuations  will not have a material adverse impact on
the Company's business, financial condition and results of operations.

         12. ABSENCE  OF  DIVIDENDS.  The  Company  anticipates  that all of its
earnings in the  foreseeable  future  will be retained to finance the  continued
growth and  expansion of its  business and has no current  intention to pay cash
dividends.

         13. OUTSTANDING   WARRANTS  AND  OPTIONS.  The  Company  currently  has
outstanding  approximately  1,854,943 Class B Warrants  exercisable at $5.50 per
share and 150,000 Class C Warrants  exercisable at $15.00 per share. The Class B
Warrants and Class C Warrants  expire in December 1998. As of June 26, 1998, the
Company  had  outstanding  options to  purchase an  aggregate  of  approximately
2,200,000  shares of Common  Stock.  Holders of such  options and  warrants  are
likely to  exercise  them when,  in all  likelihood,  the Company  could  obtain
additional  capital on terms more  favorable than those provided by the options.
Further,  while its options and warrants  are  outstanding,  they may  adversely
affect the terms in which the Company could obtain additional capital.


                                       8
<PAGE>


                                 USE OF PROCEEDS

         The Company will not receive any of the  proceeds  from the sale of the
shares by the Selling Securityholder.

                             SELLING SECURITYHOLDER

         The  Registration  Statement of which this Prospectus is a part relates
to the offer and sale of 64,520  shares of Common  Stock (the  "Shares")  by the
Selling  Securityholder  or its transferees.  All of such shares of Common Stock
are expected to become tradable on or about the date of this Prospectus.

         The  following  table  sets  forth  the  beneficial  ownership  of  the
securities  of the Company  held by each person who is a Selling  Securityholder
prior to this  Offering and after this  Offering,  assuming all of the shares of
Common Stock owned by the Selling Securityholder are sold.

<TABLE>
<CAPTION>
- -----------------------------------------------------------------------------------------------------------------------------
                               SHARES OF COMMON                                            SHARES OF COMMON     PERCENTAGE OF
                               STOCK              PERCENTAGE OF COMMON                     STOCK                COMMON STOCK
                               BENEFICIALLY       STOCK BENEFICIALLY     SHARES OF         BENEFICIALLY         BENEFICIALLY
                               OWNED BEFORE       OWNED                  COMMON STOCK      OWNED AFTER          OWNED AFTER
NAME                           OFFERING           BEFORE OFFERING        OFFERED HEREBY    OFFERING(1)          OFFERING(1)
- -----------------------------------------------------------------------------------------------------------------------------
<S>                            <C>                    <C>                    <C>                <C>                 <C>
Robert Schmertz (2)(3)         32,260(4)              .35%                   32,260             0                   0
- -----------------------------------------------------------------------------------------------------------------------------
Deborah Schmertz(2)            32,260(5)              .35%                   32,260             0                   0
- -----------------------------------------------------------------------------------------------------------------------------
Total                          64,520                  .7%                   64,520             0                   0
- -----------------------------------------------------------------------------------------------------------------------------
</TABLE>

(1)      Assumes the sale of all of the Shares.
(2)      Robert and Deborah  Schmertz  acquired  the shares  from Daniel  Scott,
         Inc.,  a New York  corporation  which was  dissolved  on June 29, 1998.
         Robert and Deborah Schmertz are married and were the sole  shareholders
         of Daniel Scott, Inc. prior to its dissolution.
(3)      Robert  Schmertz  is an  employee  of Shoe Biz,  Inc.,  a wholly  owned
         subsidiary of the Company.
(4)      Disclaims  beneficial  ownership  of  shares of  Common  Stock  held by
         Deborah Schmertz.
(5)      Disclaims beneficial ownership of shares of Common Stock held by Robert
         Schmertz.


                              PLAN OF DISTRIBUTION

         The Company will not receive any of the  proceeds  from the sale of the
Shares by the Selling Securityholder or its transferees.

         The securities offered by this Prospectus may be sold from time to time
directly  by  the  Selling  Securityholder  or  its  transferees,  or  to  their
transferees.  Alternatively,  the Selling Securityholders or its transferees may
from time to time offer such securities through underwriters, brokers or agents.
No   underwriting   arrangements   have  been   entered   into  by  the  Selling
Securityholder  or its  transferees.  The  distribution of the securities by the
Selling  Securityholder  or its  transferees  may  be  effected  in one or  


                                       9
<PAGE>


more transactions that may take place on the  over-the-counter  market including
ordinary broker's  transactions,  privately  negotiated  transactions or through
sales to one or more market  makers or dealers for resale of such  securities as
principals at market prices prevailing at the time of sale, at prices related to
such prevailing  market prices or at negotiated  prices.  Usual and customary or
specifically negotiated brokerage fees or commissions may be paid by the Selling
Securityholder or its transferees in connection with sales of the securities.

         This offering is currently not being underwritten. However, the Selling
Securityholder  or  its  transferees,   brokers,  dealers  or  underwriters  and
intermediaries   that  participate  with  the  Selling   Securityholder  or  its
transferees  may be deemed  "underwriters"  within the meaning of the Securities
Act of 1933, as amended (the "Act"),  with respect to the securities offered and
any  profits  realized  or  commissions  received  may  be  deemed  underwriting
compensation.  It is anticipated  that all the securities  being offered hereby,
when sales thereof are made, will be made in one or more transaction  (which may
involve one or more block  transaction)  through customary  brokerage  channels,
either through  brokers acting as brokers or agents for the sellers,  or through
market makers,  dealers or underwriters  acting as principals who may resell the
Common  Stock on The  Nasdaq  National  Market or the  securities  in  privately
negotiated sales, or otherwise, or by a combination of such methods of offering.
Sales may be made at  market  prices  prevailing  at the time of the sales or at
negotiated prices.

         At the time a particular offer of securities is made by or on behalf of
a  Selling  Securityholder  or  its  transferees,  to  the  extent  required,  a
prospectus  will be  distributed  which will set forth the number of  securities
being offered and the terms of the offering,  including the name or names of any
underwriters,  dealers  or  agents,  if  any,  the  purchase  price  paid by any
underwriter  for  securities  purchased from the Selling  Securityholder  or its
transferees and any discounts,  commissions or concessions  allowed or reallowed
or paid to dealers, and the proposed selling price to the public.

         Under  applicable  rules and  regulations  under the Exchange  Act, any
person  engaged  in a  distribution  of the  shares  of  Common  Stock  may  not
simultaneously  engage in market  making  activities  with respect to the Common
Stock for a period of up to five days preceding such  distribution.  The Selling
Securityholder  or its transferees will be subject to the applicable  provisions
of the  Exchange  Act and the  rules  and  regulations  promulgated  thereunder,
including without limitation Regulation M, which provisions may limit the timing
of purchases and sales by the Selling Securityholder or its transferees.

         In order to comply with certain state  securities  laws, if applicable,
the Common Stock will be sold in such  jurisdictions  only through registered or
licensed brokers or dealers. In certain states, the Common Stock may not be sold
unless the  Common  Stock has been  registered  and  qualified  for sale in such
state, or unless an exemption from  registration or  qualification  is available
and is obtained.

                                  LEGAL MATTERS

         The validity of the securities offered hereby have been passed upon for
the Company by Berlack, Israels & Liberman LLP.


                                       10
<PAGE>


                                     EXPERTS

         The  consolidated  financial  statements  of Steven  Madden,  Ltd.  and
subsidiaries included in the Company's annual report on Form 10-KSB for the year
ended December 31, 1997,  incorporated  by reference in this  Prospectus and the
Registration  Statement  have been audited by Richard A. Eisner & Company,  LLP,
independent auditors, as indicated in their report with respect thereto, and are
incorporated  herein by reference in reliance upon the report of said firm given
upon their authority as experts in accounting and auditing.


                                       11
<PAGE>


    No  dealer,  salesman  or  other  person  has  been  authorized  to give any
information or to make any  representations not contained in this Prospectus and
if given or made, such information or representations must not be relied upon as
having been authorized by the Company or any  Underwriter.  Neither the delivery
of this  Prospectus  nor any sale made hereunder  shall under any  circumstances
create  any  implication  that  there has been no change in the  affairs  of the
Company since the date hereof.  This  Prospectus does not constitute an offer of
any securities  other than the securities to which it relates or an offer to any
person in any jurisdiction in which such an offer would be unlawful.

                                 -------------


                                TABLE OF CONTENTS
                                                           Page
                                                           ----

Available Information...................................     2
Risk Factors............................................     3
Use of Proceeds.........................................     9
Selling Securityholder..................................     9
Plan of Distribution....................................     9
Legal Matters...........................................    10
Experts.................................................    11


================================================================================

                                 -------------

                               STEVEN MADDEN, LTD.

                         64,520 SHARES OF COMMON STOCK



                                 -------------

                                   PROSPECTUS

                                 -------------








                                  JULY __, 1998

================================================================================

                                       12
<PAGE>


                                     PART II
                     INFORMATION NOT REQUIRED IN PROSPECTUS

             Item 14.  Other Expenses of Issuance and Distribution.

                  The estimated expenses in connection with this offering are as
follows:

                  SEC filing fee................................     $    202.23
                  Legal fees and expenses*......................     $ 12,500.00
                  Accounting fees and expenses*.................     $  5,000.00
                  Blue Sky fees and expenses*...................     $        --
                  Printing and engraving*.......................     $    500.00
                  Transfer Agent's and Registrar fees*..........     $        --
                  Miscellaneous expenses*.......................     $    797.77
                                                                     -----------
                  Total.........................................     $ 19,000.00
                                                                     ===========

             *    Estimated

             Item 15.  INDEMNIFICATION OF DIRECTORS AND OFFICERS.

                  Article IV of the By-Laws of the Company ("By-Laws"), which is
             set forth below in its entirety,  provides for  indemnification  of
             officers,  directors,  employees  and agents  substantially  to the
             extent permitted under the New York Business Corporation Law.

                  Article IV of the By-Laws provides as follows:

                                       "ARTICLE IV"

                                      INDEMNIFICATION

                  INDEMNIFICATION.  The  Corporation  shall  (a)  indemnify  any
             person who was or is a party or is threatened to be made a party to
             any  threatened,  pending or completed  action or suit by or in the
             right of the  Corporation  to  procure a  judgment  in its favor by
             reason of the fact that he is or was a  director  or officer of the
             Corporation, or is or was serving at the request of the Corporation
             as  a   director,   officer  or  agent  of   another   corporation,
             partnership,  joint  venture,  trust or other  enterprise,  against
             expenses  (including   attorneys'  fees)  actually  and  reasonably
             incurred by him in  connection  with the defense of  settlement  of
             such action or suit, (b) indemnify any person who was or is a party
             or is threatened to be made a party to any  threatened,  pending or
             completed  action,  suit or proceeding,  whether  civil,  criminal,
             administrative or investigative  (other than an action by or in the
             right of the Corporation),  by reason of the fact that he is or was
             a director or officer of the Corporation,  or served at the request
             of the  Corporation  as a director,  officer,  employee or agent of
             another  corporation,  partnership,  joint venture,  trust or other
             enterprise,  for expenses (including  attorneys' fees),  judgments,
             fines  and  amounts  paid in  settlement  actually  and  reasonably
             incurred  by him in  connection  with  any  such  action,  suit  or
             proceeding,  in each case to the fullest extent  permissible  under
             the  indemnification  provisions  of  Section  722 of the New  York
             Business  Corporation Law or any successor  


<PAGE>


             statute  and (c)  advance  reasonable  and  necessary  expenses  in
             connection with such actions or suits,  and not seek  reimbursement
             of such expenses unless there is a specific  determination that the
             officer or director is not  entitled to such  indemnification.  The
             foregoing right of indemnification  shall in no way be exclusive of
             any other rights of  indemnification  to which any such persons may
             be entitled, under any by-law,  agreement,  vote of shareholders or
             disinterested  directors  or  otherwise,  and  shall  inure  to the
             benefit  of the  heirs,  executors  and  administrators  of  such a
             person.

                  Insofar as indemnification  for liabilities  arising under the
             Securities   Act  may  be  permitted  to  directors,   officers  or
             controlling  persons of the  Registrant  pursuant to the provisions
             referred to in Item 15 of this Registration Statement or otherwise,
             the  Registrant  has  been  advised  that  in  the  opinion  of the
             Securities and Exchange Commission such  indemnification is against
             public policy as expressed in the Securities Act and is, therefore,
             unenforceable.

             ITEM 16.  EXHIBITS.

             Exhibits
             --------

             3.01*         Certificate of Incorporation of the Company.

             3.02*         By-Laws of the Company. (Incorporated by reference to
                           the  Company's  Registration  Statement  on Form S-8,
                           File No. 33-8810)

             4.01*         Specimen Certificate for shares of Common Stock.

             5.01          Legal Opinion of Berlack, Israels & Liberman LLP.

             10.25         Asset  Purchase  Agreement by and among Daniel Scott,
                           Inc.,  Steven Madden  Outlets,  Inc.,  Steven Madden,
                           Ltd. and Robert Schmertz.

             23.01         Consent of  Richard A. Eisner & Company, LLP

             23.02         Consent of Berlack,  Israels & Liberman LLP (included
                           in Exhibit 5.01).

             *    Previously filed with and  incorporated  hereby with reference
                  to  the   Company's   Registration   Statement  on  Form  SB-2
                  (No.33-67162-NY,  as amended,  declared  effective on December
                  10, 1994.)

             ITEM 17.  UNDERTAKINGS.

                  (a)  RULE 415 OFFERING

                  The undersigned registrant will:

                  1. File,  during any period in which offers or sales are being
             made, a post-effective amendment to this registration statement to:


                                       14
<PAGE>


                  (i)   Include any prospectus  required by Section  10(a)(3) of
             the Act;

                  (ii)  Reflect  in the  prospectus  any facts or events  which,
             individually or in the aggregate, represent a fundamental change in
             the information set forth in the registration statement;

                  (iii) Include any additional or changed  material  information
             on the plan of distribution;

                  2. For  determining  liability under the Securities Act, treat
             each such post-effective  amendment as a new registration statement
             of the securities  offered,  and the offering of such securities at
             that time shall be deemed to be the initial bona fide offering.

                  3. File a post-effective amendment to remove from registration
             any  of  the  securities  that  remain  unsold  at  the  end of the
             offering.

                  (c)  INDEMNIFICATION

                  Insofar as indemnification  for liabilities  arising under the
             Securities   Act  may  be  permitted  to  directors,   officers  or
             controlling  persons of the  Registrant  pursuant to the provisions
             referred to in Item 15 of this Registration Statement or otherwise,
             the  Registrant  has  been  advised  that  in  the  opinion  of the
             Commission  such   indemnification  is  against  public  policy  as
             expressed in the Securities Act and is,  therefore,  unenforceable.
             In  the  event  that  a  claim  for  indemnification  against  such
             liabilities  (other than the payment by the  Registrant of expenses
             incurred or paid by a director,  officer or  controlling  person of
             the  Registrant in the  successful  defense of any action,  suit or
             proceeding)  is asserted by such  director,  officer or controlling
             person in connection  with the  securities  being  registered,  the
             Registrant  will,  unless in the  opinion of its counsel the matter
             has been  settled by  controlling  precedent,  submit to a court of
             appropriate  jurisdiction the question whether such indemnification
             by it is against  public policy as expressed in the  Securities Act
             and will be governed by the final adjudication of such issue.

                  (d)  RULE 430A

                  The undersigned Registrant will:

                  (1) For  determining  any liability  under the Securities Act,
             treat the information  omitted from the form of prospectus filed as
             part of this registration  statement in reliance upon Rule 430A and
             contained  in the form of a prospectus  filed by the Company  under
             Rule 424(b)(1) or (4) or 497(h) under the Securities Act as part of
             this Registration  Statement as of the time the Commission declared
             it effective.

                  (2) For  determining  any liability  under the Securities Act,
             treat  each  post-effective  amendment  that  contains  a  form  of
             prospectus  as a new  Registration  Statement  for  the  securities
             offered in the  Registration  Statement,  and the  offering  of the
             securities  at that time shall be deemed as the  initial  bona fide
             offering of those securities.


                                       15
<PAGE>


                                   SIGNATURES

         Pursuant to the  requirement of the Securities Act of 1933, as amended,
the  Registrant,  certifies  that it has  reasonable  grounds to believe that it
meets  all the  requirements  for  filing on Form S-3 and has duly  caused  this
Registration Statement to be signed on its behalf by the undersigned,  thereunto
duly authorized, in Long Island City, New York, on the 10th day of July, 1998.

                                       STEVEN MADDEN, LTD


                                       By: /s/ STEVEN MADDEN
                                          -------------------------------------
                                           Steven Madden
                                           Chairman of the Board, President and
                                           Chief Executive Officer

         Pursuant  to the  requirements  of the  Securities  Act of  1933,  this
Registration  Statement  or  Amendments  thereto  has been  signed  below by the
following persons in the capacities and on the dates indicated.

Signature                               Title                         Date
- ---------                               -----                         ----

/s/ STEVEN MADDEN             Chairman of the Board, President    July 10, 1998
- ------------------------      and Chief Executive Officer
Steven Madden             


/s/ RHONDA BROWN              Chief Operating Officer             July 10, 1998
- ------------------------      and Director
Rhonda Brown              


/s/ ARVIND DHARIA             Chief Financial Officer             July 10, 1998
- ------------------------      and Director
Arvind Dharia             


/s/ JOHN BASILE               Director of Operations              July 10, 1998
- ------------------------      and Director
John Basile               

/s/ JOHN L. MADDEN            Director                            July 10, 1998
- ------------------------  
John L. Madden            

/s/ LES WAGNER                Director                            July 10, 1998
- ------------------------  
Les Wagner

/s/ PETER MIGLIORINI          Director                            July 10, 1998
- ------------------------  
Peter Migliorini

/s/ CHARLES KOPPELMAN         Director                            July 10, 1998
- ------------------------  
Charles Koppelman




                                                                    EXHIBIT 5.01




                 [LETTERHEAD OF BERLACK, ISRAELS & LIBERMAN LLP]


                                         July 10, 1998

Steven Madden, Ltd.
52-16 Barnett Avenue
Long Island City, NY  11105

Ladies and Gentlemen:

         We  have  acted  as  counsel  for  Steven  Madden,  Ltd.,  a  New  York
corporation ("Company"), in connection with a Registration Statement on Form S-3
("Registration Statement") being filed contemporaneously herewith by the Company
with the Securities and Exchange Commission under the Securities Act of 1933, as
amended (the  "Securities  Act"),  covering  64,520 shares (the "Shares") of the
Company's common stock, par value $.0001 per share, on behalf of certain selling
securityholders.

         In that connection,  we have examined the Certificate of Incorporation,
as  amended,  and  the  By-Laws  of the  Company,  the  Registration  Statement,
corporate  proceedings  of the Company  relating  to the  issuance of the Common
Stock and such other  instruments and documents as we have deemed relevant under
the circumstances.

         In making the aforesaid  examinations,  we have assumed the genuineness
of all  signatures  and the  conformity  to  original  documents  of all  copies
furnished to us as original or photostat  copies.  We have also assumed that the
corporate records of the Company include all corporate  proceedings taken by the
Company to date.

         Based upon and subject to the foregoing, we are of the opinion that the
Shares  have  been  duly  authorized,  validly  issued  and are  fully  paid and
nonassessable.

         We hereby  consent to the use of this opinion as herein set forth as an
exhibit to the Registration Statement.

                                         Very truly yours,

                                         /s/ BERLACK, ISRAELS & LIBERMAN LLP
                                         ---------------------------------------
                                             Berlack, Israels & Liberman Llp







                                                                   EXHIBIT 23.01


                         CONSENT OF INDEPENDENT AUDITORS



         We  consent  to the  incorporation  by  reference  in the  Registration
Statement  on Form S-3 of our report  dated  February  6, 1998 on the  financial
statements  of Steven  Madden,  Ltd.  included in the 1997 Annual Report on Form
10-KSB. We also consent to the reference to our firm under the caption "Experts"
in the prospectus.


Richard A. Eisner & Company, LLP



New York, New York
July 15, 1998






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