MADDEN STEVEN LTD
10-Q, 1998-08-11
FOOTWEAR, (NO RUBBER)
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                   FORM 10-Q

[X] QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE SECURITIES EXCHANGE
    ACT OF 1934

For the quarterly period ended                  June 30, 1998
- --------------------------------------------------------------------------------

[_]  TRANSITION  REPORT  PURSUANT  TO  SECTION  13 OR 15 (d)  OF THE  SECURITIES
     EXCHANGE ACT OF 1934

For the transition period from  __________________    to    __________________

For Quarter Ended   June 30, 1998        Commission File Number      0-23702
                    -------------                                    -------

                               STEVEN MADDEN, LTD.
- --------------------------------------------------------------------------------
             (Exact name of Registrant as specified in its charter)


           New York                                     13-3588231
- -------------------------------             ------------------------------------
(State or other jurisdiction of             (I.R.S. Employer Identification No.)
incorporation or organization)

52-16 Barnett Avenue, Long Island City, New York             11104
- --------------------------------------------------------------------------------
(Address of principal executive offices)                   (Zip Code)

Registrant's telephone number, including area code         (718) 446-1800
- --------------------------------------------------------------------------------

Indicate by check mark whether the Registrant (1) has filed all reports required
to be filed by Section 13 of 15 (d) of the  Securities  and Exchange Act of 1934
during  the  preceding  12  months  and  (2) has  been  subject  to such  filing
requirements for the past 90 days.

                                                Yes [X]   No [ ]

   Class                                   Outstanding as of  August 6, 1998
- ------------                               ---------------------------------
Common Stock                                           9,406,121

                                       1
<PAGE>

                               STEVEN MADDEN, LTD.
                                    FORM 10-Q
                                QUARTERLY REPORT
                                  JUNE 30, 1998


                                TABLE OF CONTENTS


PART I -  FINANCIAL INFORMATION
ITEM 1.   Condensed Consolidated Financial Statements:

          Consolidated Balance sheet ........................................  3

          Consolidated Statements of Operations .............................  4

          Consolidated Statement of Cash Flows ..............................  5

          Notes to condensed consolidated
            financial statements ............................................  6


ITEM 2.   Management's discussion and analysis
            of financial condition and results of
            operations ......................................................  8


PART II - OTHER INFORMATION
ITEM 1.   Legal Proceedings ................................................. 19

ITEM 2.   Changes in Securities and Use of Proceeds ......................... 20

ITEM 4.   Submission of Matters to a Vote of Security Holders ............... 20


                                        2
<PAGE>
<TABLE>
<CAPTION>
STEVEN MADDEN, LTD. AND SUBSIDIARIES

CONSOLIDATED BALANCE SHEETS
                                                                                      June 30,     December 31,
                                                                                       1998           1997
                                                                                   ------------    ------------
                                                                                    (UNAUDITED)
ASSETS
Current assets:
<S>                                                                                <C>             <C>         
   Cash and cash equivalents                                                       $  4,297,000    $  3,887,000
   Investments                                                                                        1,991,000
   Accounts receivable - nonfactored (net of allowances for doubtful accounts of
      $438,000 at  June 30, 1998 and $351,000 at December 31, 1997                    1,095,000       1,127,000
   Due from factor (net of allowances for doubtful accounts of $345,000
      at June 30, 1998 and $335,000 at December 31, 1997)                             6,669,000       4,821,000
   Inventories                                                                        7,023,000       5,081,000
   Prepaid advertising                                                                  295,000         441,000
   Prepaid expenses and other current assets                                          2,104,000       1,698,000
   Prepaid taxes                                                                      1,131,000         624,000
                                                                                   ------------    ------------

        Total current assets                                                         22,614,000      19,670,000
                                                                                   ------------    ------------

Property and equipment, net                                                           6,665,000       5,931,000
                                                                                   ------------    ------------

Other assets:
   Prepaid advertising, less current portion                                          1,041,000       1,041,000
   Deferred taxes                                                                       401,000         401,000
   Deposits and other                                                                   184,000         258,000
   Cost in excess of fair value of net assets acquired (net of accumulated
      amortization of $228,000 at June 30, 1998 and $170,000 at
      December 31, 1997)                                                              2,536,000       1,976,000
                                                                                   ------------    ------------

        Total other assets                                                            4,162,000       3,676,000
                                                                                   ------------    ------------

                                                                                   $ 33,441,000    $ 29,277,000
                                                                                   ============    ============
LIABILITIES
Current liabilities:
   Current portion of lease payable                                                $    101,000    $    105,000
   Accounts payable and accrued expenses                                              1,801,000       2,032,000
   Accrued bonuses                                                                      169,000         593,000
   Other current liabilities                                                            228,000         395,000
                                                                                   ------------    ------------

        Total current liabilities                                                     2,299,000       3,125,000
                                                                                   ------------    ------------

Lease payable, less current portion                                                     328,000         359,000
                                                                                   ------------    ------------

Commitments and contingencies

STOCKHOLDERS' EQUITY
Common stock - $.0001 par value, 60,000,000 shares authorized, 8,944,850 issued
   and outstanding at June 30, 1998 and 8,429,073 issued and
   outstanding at December 31, 1997                                                       1,000           1,000
Additional paid-in capital                                                           25,670,000      21,721,000
Unearned compensation                                                                (1,863,000)     (1,281,000)
Retained earnings                                                                     7,463,000       5,809,000
Treasury stock at cost (101,800 shares)                                                (457,000)       (457,000)
                                                                                   ------------    ------------

        Total stockholders' equity                                                   30,814,000      25,793,000
                                                                                   ------------    ------------

                                                                                   $ 33,441,000    $ 29,277,000
                                                                                   ============    ============
SEE NOTES TO FINANCIAL STATEMENTS

                                                        3
</TABLE>
<PAGE>
STEVEN MADDEN, LTD. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF OPERATIONS
<TABLE>
<CAPTION>
                                                     THREE MONTHS ENDED              SIX MONTHS ENDED
                                                          JUNE 30,                        JUNE 30,
                                               ----------------------------    ----------------------------
                                                    1998           1997            1998            1997
                                               ------------    ------------    ------------    ------------
<S>                                            <C>             <C>             <C>             <C>         
Net sales                                      $ 18,733,000    $ 12,270,000    $ 35,244,000    $ 25,488,000
Cost of sales                                    11,200,000       7,409,000      20,685,000      16,016,000
                                               ------------    ------------    ------------    ------------
Gross profit                                      7,533,000       4,861,000      14,559,000       9,472,000
Other revenue                                       779,000         492,000       1,543,000         854,000
Operating expenses                               (6,681,000)     (4,749,000)    (13,132,000)     (9,058,000)
                                               ------------    ------------    ------------    ------------

Income from operations                            1,631,000         604,000       2,970,000       1,268,000
Interest income (expense), net                      (46,000)         (1,000)        (72,000)          4,000
                                               ------------    ------------    ------------    ------------

INCOME BEFORE PROVISION FOR INCOME TAXES          1,585,000         603,000       2,998,000       1,272,000
Provision for income taxes                          704,000         246,000       1,244,000         514,000
                                               ------------    ------------    ------------    ------------

NET INCOME                                     $    881,000    $    357,000    $  1,654,000    $    758,000
                                               ============    ============    ============    ============

BASIC INCOME PER SHARE                         $       0.10    $       0.04    $       0.19    $       0.10
                                               ============    ============    ============    ============

DILUTED INCOME PER SHARE                       $       0.08    $       0.04    $       0.16    $       0.09
                                               ============    ============    ============    ============
WEIGHTED AVERAGE COMMON SHARES OUTSTANDING -
   BASIC INCOME PER SHARE                         8,671,875       8,011,573       8,544,971       7,953,589
Effect of potential common shares                 2,241,663         523,878       2,028,391         539,221
                                               ------------    ------------    ------------    ------------

WEIGHTED AVERAGE COMMON SHARE OUTSTANDING -
   DILUTED INCOME PER SHARE                      10,913,538       8,535,451      10,573,362       8,492,810
                                               ============    ============    ============    ============
</TABLE>
SEE NOTES TO FINANCIAL STATEMENTS

                                                      4
<PAGE>

STEVEN MADDEN, LTD. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF CASH FLOWS
<TABLE>
<CAPTION>

                                                                              SIX MONTHS ENDED
                                                                                  JUNE 30,
                                                                          --------------------------
                                                                              1998           1997
                                                                          -----------    -----------
CASH FLOWS FROM OPERATING ACTIVITIES:
<S>                                                                       <C>            <C>        
   Net income                                                             $ 1,654,000    $   758,000
   Adjustments to reconcile net income to net cash provided by
      (used in) operating activities:
        Issuance of compensatory stock options                                142,000
        Depreciation and amortization                                         628,000        364,000
        Deferred compensation                                                  74,000         72,000
        Provision for bad debts                                                97,000        178,000
        Deferred rent expense                                                 151,000
        Changes in:
           Accounts receivable - nonfactored                                  (55,000)    (1,237,000)
           Due from factor                                                 (1,858,000)       426,000
           Inventories                                                     (1,768,000)        89,000
           Prepaid expenses and other assets                                 (186,000)       151,000
           Accounts payable and accrued expenses                             (518,000)       287,000
           Accrued bonuses                                                   (424,000)      (267,000)
           Other current liabilities                                         (167,000)        58,000
           Tax liability                                                     (507,000)       202,000
                                                                          -----------    -----------

             Net cash provided by (used in) operating activities           (2,737,000)     1,081,000
                                                                          -----------    -----------

CASH FLOWS FROM INVESTING ACTIVITIES:
   Purchase of property and equipment                                      (1,273,000)    (1,070,000)
   Sale of investment securities                                            1,991,000
   Payments in connection with acquisition of business                        (19,000)
                                                                          -----------    -----------

             Net cash provided by (used in) investing activities              699,000     (1,070,000)
                                                                          -----------    -----------

CASH FLOWS FROM FINANCING ACTIVITIES:
   Proceeds from options exercised                                          2,483,000        381,000
   Repayment of lease obligations                                             (35,000)       (58,000)
                                                                          -----------    -----------

             Net cash provided by financing activities                      2,448,000        323,000
                                                                          -----------    -----------

NET INCREASE IN CASH AND CASH EQUIVALENTS                                     410,000        334,000
Cash and cash equivalents - beginning of quarter                            3,887,000      6,151,000
                                                                          -----------    -----------

CASH AND CASH EQUIVALENTS - END OF QUARTER                                $ 4,297,000    $ 6,485,000
                                                                          ===========    ===========

SUPPLEMENTAL DISCLOSURES OF NONCASH INVESTING AND FINANCING ACTIVITIES:
   Acquisition of leased assets                                                          $   359,000
   Issuance of common stock for debt                                                     $   645,000
   Issuance of common stock in connection with acquisition of business    $   668,000
</TABLE>

SEE NOTES TO FINANCIAL STATEMENTS

                                                  5

<PAGE>
STEVEN MADDEN, LTD. AND SUBSIDIARIES

NOTES TO FINANCIAL STATEMENTS
JUNE 30, 1998

NOTE A - BASIS OF REPORTING

The accompanying unaudited financial statements have been prepared in accordance
with generally accepted accounting  principles for interim financial information
and with the instructions to Form 10-Q. Accordingly,  they do not include all of
the  information  and  footnotes  required  by  generally  accepted   accounting
principles for complete financial statements. In the opinion of management, such
statements  include all adjustments  (consisting only of normal recurring items)
which are considered necessary for a fair presentation of the financial position
of Steven Madden,  Ltd. and  subsidiaries  (the "Company") at June 30, 1998, and
the results of its operations,  changes in  stockholders'  equity and cash flows
for the six and  three-month  periods then ended.  The results of operations for
the  six and  three-month  periods  ended  June  30,  1998  are not  necessarily
indicative  of the  operating  results for the full year.  It is suggested  that
these financial  statements be read in conjunction with the financial statements
and related  disclosures  for the year ended  December 31, 1997  included in the
Steve Madden, Ltd. Form 10-KSB.


NOTE B -  INVENTORIES

Inventories,  which consist of finished  goods,  are stated at the lower of cost
(first-in, first-out method) or market.


NOTE C - NET INCOME PER SHARE OF COMMON STOCK

In 1997,  the Financial  Accounting  Standards  Board issued  Statement No. 128,
"Earnings Per Share".  Statement No. 128 replaced the calculation of primary and
fully  diluted  earnings  per share with basic and diluted  earnings  per share.
Unlike primary earnings per share, basic earnings per share exclude any dilutive
effects of options,  warrants and convertible securities.  Dilutive earnings per
share is very similar to the  previously  reported  fully  diluted  earnings per
share. The Company adopted Statement No. 128 and has  retroactively  applied the
effects thereof for all periods  presented.  The impact on the per share amounts
previously reported was not significant.


NOTE D - PENDING LITIGATION

[1]    LEVENSON V. DIVA, ET AL. AND SISKIN V. DIVA AND STEVEN MADDEN, LTD.:

       The lawsuits  commenced by Yves  Levenson,  the former  president of Diva
       Acquisition  Corp.  ("Diva"),  and  by  David  Siskin,  the  former  Vice
       President of Design of Diva,  discussed in the Company's quarterly report
       on Form 10-Q for the quarter ended March 31, 1998, were consolidated into
       a single lawsuit by order of the New York State Supreme Court on or about
       June 24, 1998.

       The Company, Diva and the Company's Chief Executive Officer filed answers
       to the plaintiffs'  allegations on or about June 15, 1998 and the parties
       have commenced  discovery  which is scheduled to conclude by November 23,
       1998.

       The  Company  continues  to believe  that Mr.  Levenson's  claims and Mr.
       Siskin's  claims are without  merit,  and will  continue to contest those
       claims vigorously.

                                       6
<PAGE>
STEVEN MADDEN, LTD. AND SUBSIDIARIES

NOTES TO FINANCIAL STATEMENTS
JUNE 30, 1998

NOTE D - PENDING LITIGATION  (CONTINUED)

[2] OOGA V. STEVEN MADDEN, LTD., ET AL.:

       On or about June 30, 1998,  the settlement  negotiations  relating to the
       lawsuit  commenced by Ooga Associates  Corp.  ("Ooga"),  discussed in the
       Company's  quarterly  report on Form 10-Q for the quarter ended March 31,
       1998,  were  terminated.  Accordingly,  on July 6, 1998,  the Company and
       certain wholly-owned subsidiaries also named as defendants in the action,
       filed  a  motion  to  dismiss  four  of the  claims  asserted  in  Ooga's
       complaint.  The sole additional  defendant in the action, Stav Efrat, who
       is  currently  an  employee  of the  Company,  filed an  answer to Ooga's
       compliant  and  also  filed a  third-party  complaint,  asserting  claims
       against Ooga's principal, on or about June 5, 1998.

       The Company  believes that Ooga's claims are without merit and intends to
       contest them vigorously.

[3]    DIVA V. D. AARON:

       The  Compliant  filed by Diva in  United  States  District  Court for the
       Southern  District of New York and asserting federal trademark claims and
       additional  state  law  claims  against  D.  Aaron,  Inc.  and six  other
       defendants,  discussed in the Company's quarterly report on Form 10-Q for
       the quarter  ended March 31,  1998,  was served on all of the  defendants
       during May and June 1998. On July 15, 1998, those  defendants,  including
       Yves  Levenson  and  David  Siskin,  filed a  motion  to  dismiss  Diva's
       complaint.  Diva has contested that motion, which will be fully submitted
       to the Court as of August 21, 1998.

       Diva intends to prosecute its claims in this action vigorously.

       These actions are in the  preliminary  stages.  Therefore,  the financial
       statements do not include any provision with respect to these actions.

                                       7

<PAGE>

ITEM 2.

MANAGEMENT'S  DISCUSSION  AND  ANALYSIS OF  FINANCIAL  CONDITION  AND RESULTS OF
OPERATIONS.
- --------------------------------------------------------------------------------

The following  discussion of the  Company's  financial  condition and results of
operations should be read in conjunction with the Financial Statements and Notes
thereto appearing elsewhere in this document.

Statements in this "Management's  Discussion and Analysis of Financial Condition
and Results of Operations"  and elsewhere in this document as well as statements
made in press releases and oral statements that may be made by the Company or by
officers,  directors or employees of the Company acting on the Company's  behalf
that are not  statements  of  historical  or current  fact  constitute  "forward
looking  statements"  within the  meaning of the Private  Securities  Litigation
Reform Act of 1995. Such  forward-looking  statements  involve known and unknown
risks,  uncertainties  and other  unknown  factors  that could  cause the actual
results of the Company to be materially different from the historical results or
from any future results expressed or implied by such forward-looking statements.
In  addition  to   statements   which   explicitly   describe   such  risks  and
uncertainties,  readers are urged to consider  statements labeled with the terms
"believes",  "belief",  "expects",  "intends",  "anticipates"  or  "plans" to be
uncertain forward-looking  statements.  The forward looking statements contained
herein are also  subject  generally  to other risks and  uncertainties  that are
described from time to time in the Company's reports and registration statements
filed with the Securities and Exchange Commission.

The  following  table sets  forth  information  on  operations  for the  periods
indicated:

                                     PERCENTAGE OF NET REVENUES
                                          SIX MONTHS ENDED
                                               JUNE 30
                                  ---------------------------------

CONSOLIDATED:                     1998                         1997
- ------------                      ----                         ----

Net Sales                      $35,244,000        100%      $25,488,000    100%
Cost of Sales                   20,685,000         59        16,016,000     63
Other Operating Income           1,543,000          4           854,000      3
Operating Expenses              13,132,000         37         9,058,000     36
Income from Operations           2,970,000          8         1,268,000      5
Interest Income (Expense) Net      (72,000)         0             4,000      0
Income Before Income Taxes       2,898,000          8         1,272,000      5
Net Income                       1,654,000          5           758,000      3


                                       8
<PAGE>


                                     PERCENTAGE OF NET REVENUES
                                          SIX MONTHS ENDED
                                               JUNE 30
                                  ------------------------------

By Segment                        1998                      1997
                                  ----                      ----

WHOLESALE DIVISIONS:

STEVEN MADDEN, LTD.
Net Sales                     $22,302,000       100%      $17,588,000       100%
Cost of Sales                  13,790,000        62        11,211,000        64
Other Operating Income            175,000         1            39,000         0
Operating Expenses              6,840,000        31         5,856,000        33
Income from Operations          1,847,000         8           560,000         3

DIVA ACQUISITION CORP.
Net Sales                      $2,849,000       100%       $3,034,000       100%
Cost of  Sales                  2,336,000        82         2,087,000        69
Operating Expenses                678,000        24         1,034,000        34
Income (Loss) from Operations    (165,000)       (6)          (87,000)       (3)

STEVEN MADDEN RETAIL INC.:

Net Sales                      $10,093,00       100%       $3,645,000       100%
Cost of Sales                   4,559,000        45         1,587,000        44
Operating Expenses              4,924,000        49          1,629,00        45
Income from Operations            610,000         6           429,000        12

ADESSO MADDEN INC.:
 (FIRST COST)

Net Sales                             ---       ---        $1,221,000       ---
Cost of Sales                         ---       ---         1,131,000       ---
Commission Revenue             $1,368,000       ---           815,000       ---
Total Operating Revenue         1,368,000       100%          905,000       100%
Operating Expenses                690,000        50           539,000        60
Income from Operations            678,000        50           366,000        40

                                       9
<PAGE>


                                     PERCENTAGE OF NET REVENUES
                                          THREE MONTHS ENDED
                                               JUNE 30
                                  ---------------------------------

CONSOLIDATED:                     1998                         1997
- ------------                      ----                         ----


Net Sales                      $18,733,000      100%       $12,270,000      100%
Cost of Sales                   11,200,000       60          7,409,000       60
Other Operating Income             779,000        4            492,000        4
Operating Expenses               6,681,000       36          4,749,000       39
Income from Operations           1,631,000        9            604,000        5
Interest Income (Expense) Net     (46,000)        0            (1,000)        0
Income Before Income Taxes       1,585,000        8            603,000        5
Net Income                         881,000        5            357,000        3

By Segment

WHOLESALE DIVISIONS:

STEVEN MADDEN, LTD.
Net Sales                      $12,003,000      100%        $8,177,000      100%
Cost of Sales                    7,615,000       63          5,156,000       63
Other Operating Income              94,000        1             24,000        0
Operating Expenses               3,254,000       27          2,965,000       36
Income from Operations           1,228,000       10             80,000        1

DIVA ACQUISITION CORP.
Net Sales                         $920,000      100%        $1,842,000      100%
Cost of  Sales                     911,000       99          1,274,000       69
Operating Expenses                 313,000       34            572,000       31
Income (Loss) from Operations     (304,000)     (33)            (4,000)       0

STEVEN MADDEN RETAIL INC.:

Net Sales                       $5,810,000      100%        $2,091,000      100%
Cost of Sales                    2,674,000       46            830,000       40
Operating Expenses               2,741,000       47            935,000       45
Income from Operations             395,000        7            326,000       16


                                       10
<PAGE>

                                     PERCENTAGE OF NET REVENUES
                                         THREE MONTHS ENDED
                                               JUNE 30
                                  ---------------------------------
By Segment (Continued)

ADESSO MADDEN INC.:               1998                         1997
- -------------------               ----                         ----
 (FIRST COST)

Net Sales                              ---        ---       $160,000        ---
Cost of Sales                          ---        ---        149,000        ---
Commission Revenue                $685,000        ---        468,000        ---
Total Operating Revenue            685,000        100%       479,000        100%
Operating Expenses                 373,000         54        277,000         58
Income from Operations             312,000         46        202,000         42



RESULTS OF OPERATIONS

SIX MONTHS ENDED JUNE 30, 1998 VS. SIX MONTHS ENDED JUNE 30, 1997

CONSOLIDATED:

Sales for the six months ended June 30, 1998 were $35,244,000 or 38% higher than
the $25,488,000 recorded in the comparable period of 1997. The increase in sales
is due to several factors including  additional  wholesale  accounts,  increased
reorders,  EDI size replenishment,  increased retail sales due to the opening of
thirteen  retail  stores  during 1997,  one retail store in the first quarter of
1998,  three retail stores and an outlet store in the second quarter of 1998. As
a result of additional  distribution,  management feels that "Steve Madden" as a
brand name has increased in popularity nationwide. In turn, increased sales have
enabled the Company to expand its advertising and in store concept efforts,  all
of which have contributed to the continuing increase in sales.

Cost of sales as a percentage  of sales  decreased 4% from 63% in 1997 to 59% in
1998.  Increased  sales  volume has  allowed  the  Company to purchase in larger
volume,  resulting  in a lower cost per pair.  Also,  the  purchase  of a higher
percentage of shoes from overseas  suppliers,  resulted in a lower cost per pair
as compared to 1997. Gross profit as a percentage of sales increased 4% from 37%
in 1997 to 41% in 1998.


                                       11
<PAGE>

Selling,  general  and  administrative  (SG&A)  expenses  increased  by  45%  to
$13,132,000  in 1998 from  $9,058,000  in 1997.  The  increase  in the first six
months of 1998  reflects  the  costs  incurred  in  implementing  the  Company's
strategic  plan to strengthen its management  team and  infrastructure,  thereby
laying the foundation  for future growth.  The increase in SG&A is due primarily
to a 65% increase in payroll,  bonuses and related  expenses from  $3,255,000 in
1997 to $5,382,000  in 1998.  Additionally,  the Company  focused its efforts on
marketing and advertising thus increasing those expenses by 58% from $678,000 in
1997 to $1,073,000 in 1998.  Also,  the increase in the number of retail outlets
and expanded office facilities resulted in an increase in occupancy,  telephone,
utilities,  computer, legal, printing/supplies and depreciation expenses by 114%
from $1,459,000 in 1997 to $3,125,000 in 1998.

Income from operations for 1998 was $2,970,000  which  represents an increase of
$1,702,000 or 134% over the income from  operations  of $1,268,000 in 1997.  Net
income increased by 118% to $1,654,000 in 1998 from $758,000 in 1997.

WHOLESALE DIVISIONS:

Sales from the Steve Madden Wholesale Division ("Madden  Wholesale"),  accounted
for  $22,302,000 or 63% and  $17,588,000 or 69% of total sales in 1998 and 1997,
respectively.  Cost of sales as a percentage  of sales has  decreased by 2% from
64% in 1997 to 62% in 1998 in Madden Wholesale.  Gross profit as a percentage of
sales increased 2% from 36% in 1997 to 38% in 1998. Operating expenses increased
by 17%, from  $5,856,000 in 1997 to $6,840,000 in 1998.  This increase is due to
an  increase  in payroll and payroll  related  expenses  principally  due to the
hiring of additional  management personnel and an increase in occupancy expenses
due to additional  warehouse  space needed for expanding EDI size  replenishment
inventory.  Operating  expenses have also increased due to the  development of a
new line of sneakers and the hiring of additional personnel to facilitate future
growth of footwear classifications/extensions.  Wholesale income from operations
for the six month period ended June 30, 1998 was  $1,847,000  compared to income
from operations of $560,000 for the six month period ended June 30, 1997.

Sales from the Diva  Acquisition  Corp.  Wholesale  Division ("Diva  Wholesale")
which markets the "David Aaron" brand name in footwear  accounted for $2,849,000
or 8%, and $3,034,000 or 12%, of total sales in 1998 and 1997, respectively. The
Company believes that the decrease in sales is primarily due to the introduction
of a new  management  team  in the  first  quarter  of  1998  for  Diva  and the
implementation  of certain  modifications  to Diva's  business which the Company
expects will enhance operations in the future.  Cost of sales as a percentage of
sales has increased by 13% from 69% in 1997 to 82% in Diva Wholesale,  primarily
as a result of a higher  markdowns  experienced  in the second  quarter of 1998.
Gross profit as a percentage of sales  decreased from 31% in 1997 to 18% in 1998
due to the same reason mentioned above. Operating expenses decreased by 34% from
$1,034,000  in 1997 to  $678,000  in 1998  due to  decreases  in  administrative
payroll,  selling and designing  expenses.  Loss from  operations  from Diva was
$165,000 in 1998 compared to a loss of $87,000 in 1997.

                                       12
<PAGE>

RETAIL DIVISION:

Sales from the Retail  Division  accounted for $10,093,000 or 29% and $3,645,000
or 14% of total revenues in 1998 and 1997,  respectively.  The comparable stores
sales for the first six months  increased  9% over the same period of 1997.  The
increase in Retail  Division sales is primarily due to the Company's  opening of
retail  stores in Queens  Center Mall in  Elmhurst,  NY and Lenox Square Mall in
Atlanta,  GA, in the second  quarter  of 1997,  Willowbrook  Mall in Wayne,  NJ;
Cherry Hill Mall in Cherry Hill,  NJ; Staten Island Mall in Staten  Island,  NY;
Glendale  Galeria in  Glendale,  CA and  Montgomery  Mall in Bethesda MD, in the
third quarter of 1997,  Southshore  Plaza in  Braintree,  MA; David Aaron in New
York, NY; Smithhaven Mall in Lakegrove, NY; Coconut Grove Mall in Coconut Grove,
FL; Broward Mall in Plantation,  FL; Valleyfair  Shopping Center in Santa Clara,
CA, in the fourth quarter of 1997,  Aventura Mall in Aventura,  FL, in the first
quarter of 1998,  Brea Mall in Brea, CA;  Westside  Pavilon in Los Angeles,  CA;
South Coast Plaza Mall in Costa Mesa,  CA and the Company  also opened an outlet
store in Mineola, NY all of which generated aggregate sales of $6,116,000. Gross
profit as a percentage  of sales has  decreased by 1% from 56% in 1997 to 55% in
1998.  Selling,  general and  administrative  expenses  for the Retail  Division
increased to $4,924,000 or 49% of sales in 1998 from  $1,629,000 or 45% of sales
in 1997.  This  increase is due to  increases  in payroll and related  expenses,
occupancy,  printing,  computer and depreciation expenses as a result of opening
thirteen  additional  stores in 1997, one  additional  store in first quarter of
1998 and the addition of a retail  warehouse  at 43-15 38th Street,  Long Island
City, NY. Income from  operations  from the retail division was $610,000 in 1998
compared to income from operations of $429,000 in 1997.

OTHER:

Adesso-Madden,  a wholly owned subsidiary of the Company,  generated  commission
revenues  of  $1,368,000  for the first six months of 1998 which  represents  an
increase of $463,000 or 51% over the commission revenues of $905,000 in 1997 due
to additional  accounts.  Operating  expenses  increased by 28% from $539,000 in
1997 to $690,000 in 1998 due to increases in selling and commission, payroll and
payroll related expenses,  and telephone  expenses.  Income from operations from
Adesso-Madden was $678,000 in 1998 compared to an income of $366,000 in 1997.

THREE MONTHS ENDED JUNE 30, 1998 VS. THREE MONTHS ENDED JUNE 30, 1997

CONSOLIDATED:

Sales for the three  months ended June 30, 1998 were  $18,733,000  or 53% higher
than the $12,270,000  recorded in the comparable period of 1997. The increase in
sales  is  due to  several  factors  including  additional  wholesale  accounts,
increased reorders,  EDI size  replenishment,  increased retail sales due to the
opening of thirteen  retail  stores  during 1997,  one retail store in the first
quarter of 1998, three retail stores and an outlet store in the

                                       13
<PAGE>

second quarter of 1998. As a result of additional distribution, management feels
that "Steve Madden" as a brand name has increased in popularity  nationwide.  In
turn,  increased sales have enabled the Company to expand its advertising and in
store concept efforts,  all of which have contributed to the continuing increase
in sales.  Cost of sales and Gross  profit  approximately  remains the same as a
percentage of sales,  primarily as a result of higher  markdowns  experienced in
the second quarter of 1998.

Selling,  general  and  administrative  (SG&A)  expenses  increased  by  41%  to
$6,681,000 in 1998 from  $4,749,000 in 1997.  The increase in the second quarter
of 1998 reflects the costs incurred in implementing the Company's strategic plan
to  strengthen  its  management  team and  infrastructure,  thereby  laying  the
foundation  for future  growth.  The increase in SG&A is due  primarily to a 66%
increase in payroll,  bonuses and related  expenses  from  $1,747,000 in 1997 to
$2,907,000  in 1998.  Also,  the  increase  in the number of retail  outlets and
expanded  office  facilities  resulted in an increase in  occupancy,  telephone,
utilities, legal, stock related,  printing/supplies and depreciation expenses by
115% from $843,000 in 1997 to $1,813,000 in 1998.

Income from operations for 1998 was $1,631,000  which  represents an increase of
$1,027,000  or 170% over the income from  operations  of  $604,000 in 1997.  Net
income increased by 147% to $881,000 in 1998 from $357,000 in 1997.

WHOLESALE DIVISIONS:

Sales from the Steve Madden Wholesale Division ("Madden  Wholesale"),  accounted
for  $12,003,000  or 64% and  $8,177,000 or 67% of total sales in 1998 and 1997,
respectively. Cost of sales and gross profit remains the same as a percentage of
sales in 1998 over same period of 1997 in Madden Wholesale.  Operating  expenses
increased by 10%, from  $2,965,000 in 1997 to $3,254,000 in 1998.  This increase
is due to an increase in payroll and payroll related expenses principally due to
the hiring of  additional  management  personnel  and an increase  in  occupancy
expenses  due to  additional  warehouse  space  needed  for  expanding  EDI size
replenishment  inventory.  Operating  expenses  have also  increased  due to the
development of a new line of sneakers and the hiring of additional  personnel to
facilitate  future  growth  of  footwear  classifications/extensions.  Wholesale
income  from  operations  for the three  month  period  ended June 30,  1998 was
$1,228,000  compared  to income from  operations  of $80,000 for the three month
period ended June 30, 1997.

Sales from the Diva  Acquisition  Corp.  Wholesale  Division ("Diva  Wholesale")
which markets the "David Aaron" brand name in footwear accounted for $920,000 or
5%, and  $1,842,000 or 15%, of total sales in 1998 and 1997,  respectively.  The
Company believes that the decrease in sales is primarily due to the introduction
of a new  management  team  in the  first  quarter  of  1998  for  Diva  and the
implementation  of certain  modifications  to Diva's  business which the Company
expects will enhance operations in the future.  Cost of sales as a percentage of
sales has increased by 30% from 69% in 1997 to 99% in Diva Wholesale,  primarily
as a result of a higher markdowns experienced in second quarter. Gross profit as
a  percentage  of  sales  decreased  from 31% in 1997 to 1% in 1998 due the same
reason 

                                       14
<PAGE>

mentioned above.  Operating  expenses  decreased by 45% from $572,000 in 1997 to
$313,000  in 1998  due to  decreases  in  administrative  payroll,  selling  and
designing expenses. Loss from operations from Diva was $304,000 in 1998 compared
to a loss of $4,000 in 1997.

RETAIL DIVISION:

Sales from the Retail Division accounted for $5,810,000 or 31% and $2,091,000 or
17% of total  revenues in 1998 and 1997,  respectively.  The  comparable  stores
sales for the three month period ended June 30, 1998 increased 15% over the same
period of 1997.  The increase in Retail  Division  sales is primarily due to the
Company's  opening of retail  stores in Queens  Center Mall in Elmhurst,  NY and
Lenox  Square Mall in Atlanta,  GA, in the second  quarter of 1997,  Willowbrook
Mall in Wayne,  NJ;  Cherry Hill Mall in Cherry Hill,  NJ; Staten Island Mall in
Staten Island,  NY;  Glendale  Galeria in Glendale,  CA and  Montgomery  Mall in
Bethesda MD, in the third quarter of 1997,  Southshore  Plaza in Braintree,  MA;
David Aaron in New York,  NY;  Smithhaven  Mall in Lakegrove,  NY; Coconut Grove
Mall in Coconut Grove, FL; Broward Mall in Plantation,  FL; Valleyfair  Shopping
Center in Santa  Clara,  CA, in the  fourth  quarter of 1997,  Aventura  Mall in
Aventura,  FL, in the first  quarter of 1998,  Brea Mall in Brea,  CA;  Westside
Pavilon in Los  Angeles,  CA;  South Coast Plaza Mall in Costa Mesa,  CA and the
Company  also  opened  an outlet  store in  Mineola,  NY all of which  generated
aggregate  sales of  $3,413,000.  Gross  profit  as a  percentage  of sales  has
decreased  by 6%  from  60% in  1997  to  54%  in  1998.  Selling,  general  and
administrative  expenses for the Retail Division  increased to $2,741,000 or 47%
of sales in 1998 from $935,000 or 45% of sales in 1997.  This increase is due to
increases in payroll and related  expenses,  occupancy,  printing,  computer and
depreciation expenses as a result of opening thirteen additional stores in 1997,
one additional store in first quarter of 1998,  three additional  stores and one
an  outlet  store in  second  quarter  of  1998,  and the  addition  of a retail
warehouse at 43-15 38th Street,  Long Island City,  NY.  Income from  operations
from the retail division was $395,000 in 1998 compared to income from operations
of $326,000 in 1997.

OTHER:

Adesso-Madden,  a wholly owned subsidiary of the Company,  generated  commission
revenues  of  $685,000  for the three  month  period  ended June 30,  1998 which
represents  an  increase  of  $206,000  or 43% over the  commission  revenues of
$479,000  in 1997 due to sales  from  additional  accounts.  Operating  expenses
increased  by 35% from  $277,000 in 1997 to $373,000 in 1998 due to increases in
selling and  commission,  payroll and payroll  related  expenses,  and telephone
expenses.  Income  from  operations  from  Adesso-Madden  was  $312,000  in 1998
compared to an income of $202,000 in 1997.

LIQUIDITY AND CAPITAL RESOURCES

The Company has working capital of $20,315,000 at June 30, 1998 which represents
an increase of  $5,356,000  in working  capital from June  30, 1997.  

                                       15
<PAGE>

In November 1997,  Steven Madden,  Ltd.,  engaged  Hambrecht & Quist, LLC as its
exclusive  placement agent in connection with a potential  private  placement of
its  securities.  A  private  placement  of the  Company's  securities  was  not
consummated and, in May 1998, the Company terminated the engagement of Hambercht
& Quist.

As of July  9,  1998,  the  Board  of  Directors  of the  Company  approved  the
redemption of all of the Company's  outstanding  Class B Redeemable Common Stock
Purchase Warrants (the "Class B Warrants).  Warrantholders  have until the close
of  business  on August 13,  1998 to  exercise  their  Class B warrants  for the
purchase  of shares of Common  Stock at an  exercise  price of $5.50 per  share.
Should a  warrantholder  fail to exercise  the Class B Warrants  held thereby by
such date,  the  Company  will redeem them on August 14, 1998 by paying $.05 for
each outstanding Class B Warrant.  If all of the Class B Warrants are exercised,
the Company anticipates receiving a total of approximately  $10,000,000.  During
July 1998 the Company  received  approximately  $1,805,000  from the exercise of
Class B Warrants.

The Company's  customers consist  principally of department stores and specialty
stores,  including shoe boutiques.  Presently,  the Company sells  approximately
fifty percent (50%) of its products to department  stores,  including  Federated
Department Stores (Bloomingdales, Burdines, Macy's East, Macy's West and Rich's)
May Department Stores,  Dillards,  Nordstorm's,  Dayton Hudson and approximately
fifty percent (50%) to specialty  stores,  including  shoe stores such as Edison
(Wild Pair,  Bakers/Leeds)  and junior clothing stores such as Urban Outfitters.
Federated  Department  Stores presently  accounts for  approximately  16% of the
Company's sales.

OPERATING ACTIVITIES

During  the six  month  period  ended  June 30,  1998,  cash  used by  operating
activities was $2,737,000.  Uses of cash arose  principally  from an increase in
accounts  receivable  factored of  $1,858,000,  an increase  in  inventories  of
$1,768,000,  an increase in prepaid  expenses and other  assets of  $186,000,  a
decrease in accounts  payable and accrued  expenses of  $518,000,  a decrease in
accrued bonuses of $424,000 and an increase in prepaid taxes of $507,000.

The  Company  has lease  agreements  for office,  warehouse,  and retail  space,
expiring at various  times through 2009.  Future  obligations  under these lease
agreements total $20,324,000.

The Company has employment  agreements with various officers currently providing
for aggregate  annual salaries of  approximately  $1,145,000,  subject to annual
bonuses and annual  increases as may be  determined  by the  Company's  Board of
Directors.  In addition,  as part of the employment  agreements,  the Company is
committed to pay incentive  bonuses based on income before interest and taxes to
the officers.

The  Company   continues  to  increase  its  supply  of  products  from  foreign
manufacturers,  the majority of which are located in Brazil and Mexico. Although
the Company has not entered into long-term  manufacturing  contracts with any of
these foreign companies, the Company


                                       16
<PAGE>

believes that a sufficient  number of  alternative  sources exist outside of the
United States for the  manufacture of its products if current  suppliers need to
be replaced.  In addition,  because the Company deals with U.S. currency for all
transactions and intends to continue to do so, the Company believes there should
be no foreign exchange considerations.

INVESTING ACTIVITIES

During  the six month  period  ended June 30,  1998,  the  Company  used cash of
$1,273,000 to acquire computer equipment and make leasehold  improvements on new
retail  stores,  warehouse  space  and  office  space.  The  Company  also  sold
investment securities resulting in proceeds of $1,991,000.

FINANCING ACTIVITIES

During the six month period ended June 30, 1998, the Company received $2,483,000
from the exercise of options and  warrants.  In  addition,  during July 1998 the
Company received approximately $1,805,000 from the exercise of Class B Warrants.

LICENSE AGREEMENTS

During the second  quarter  of 1997,  the  Company  entered  into three  license
agreements for hosiery, jewelry and ready-to-wear,  bringing the total number of
license  agreements  to six,  including  three license  agreements  entered into
during the year ended December 31, 1997 for handbags,  sunglasses and outerwear.
The Company added its seventh license,  Van Mar, Inc. for Steve Madden intimates
which  contract  commenced  on April 1, 1998 and the Company  also  extended its
agreement  with CO  International  to include hair  accessories in Canada due to
requests  from  customers.   The  Company  is  exploring   additional  licensing
opportunities.

On April 21, 1998 the Company signed a License  Agreement  R.S.V.  Sport,  Inc.,
pursuant  to which the  Company  has the right to use the  l.e.i.  trademark  in
connection with the sale of women and girls footwear.  R.S.V.  Sport, Inc., is a
$130  million  jeanswear  company and is among the most  popular jean brands for
young women ages 12 to 20. This  provides  the Company with the  opportunity  to
market  shoes to a  different  customer  base  than  those  customers  presently
targeted by the Steve  Madden  brand.  The line will be offered at lower  retail
prices than the Steve Madden brand.

YEAR 2000

The Company  recognizes  that a challenging  problem exits in that many computer
systems worldwide do not have the capability of recognizing the year 2000 or the
years thereafter.  No easy technological  "quick fix" has yet been developed for
this problem. The Company is expending approximately $200,000 to assure that its
computer systems are reprogrammed in time to effectively deal with  transactions
in the year 2000 and beyond.  This "year 2000 Computer Problem" creates risk for
the Company from unforeseen problems in its own

                                       17
<PAGE>

computer  systems  and from third  parties  with whom the  Company  deals.  Such
failures of the Company  and/or third  parties'  computer  systems  could have a
material adverse effect on the Company and its business in the future.

INFLATION

The Company does not believe that inflation has had a material adverse effect on
sales or income  during the past several  years.  Increases in supplies or other
operating costs could adversely affect the Company's  operations;  however,  the
Company  believes it could increase prices to offset increases in costs of goods
sold or other operating costs.


                                       18
<PAGE>

                                     PART II

ITEM 1.
LEGAL PROCEEDINGS

LEVENSON v. DIVA, et. al.
SISKIN v. DIVA and STEVEN MADDEN, LTD.
- --------------------------------------

The  lawsuits  commenced  by  Yves  Levenson,   the  former  president  of  Diva
Acquisition Corp.  ("Diva"),  and by David Siskin,  the former Vice President of
Design, discussed in the Company's quarterly report on Form 10-Q for the quarter
ended March 31, 1998,  were  consolidated  into a single lawsuit by order of the
New York State Supreme Court on or about June 24, 1998.

The Company, Diva and the Company's Chief Executive Officer filed answers to the
plaintiffs' allegations on or about June 15, 1998 and the parties have commenced
discovery, which is scheduled to conclude by November 23, 1998.

The Company  continues to believe that Mr.  Levenson's  claims and Mr.  Siskin's
claims are without merit, and will continue to contest those claims vigorously.


OOGA v. STEVEN MADDEN, LTD., et. al.
- ------------------------------------

On or about June 30, 1998, the settlement  negotiations  relating to the lawsuit
commenced  by  Ooga  Associates  Corp.  ("Ooga"),  discussed  in  the  Company's
quarterly  report on Form  10-Q for the  quarter  ended  March  31,  1998,  were
terminated.  Accordingly, on July 06, 1998, the Company and certain wholly-owned
subsidiaries  also named as defendants in the action,  filed a motion to dismiss
four of the claims asserted in Ooga's complaint.  The sole additional  defendant
in the action, Stav Efrat, who is currently an employee of the Company, filed an
answer to Ooga's  complaint  and also filed a third-party  complaint,  asserting
claims against Ooga's principal, on or about June 05, 1998.

The Company believes that Ooga's claims are without merit and intends to contest
them vigorously.


DIVA v.d. AARON
- ---------------

The  Complaint  filed by Diva in United States  District  Court for the Southern
District of New York and asserting federal trademark claims and additional state
law claims  against D. Aaron,  Inc. and six other  defendants,  discussed in the
Company's  quarterly  report on Form 10-Q for the quarter  ended March 31, 1998,
was served on all of the defendants during May and June, 1998. On July 15, 1998,
those  defendants,  including Yves Levenson and David Siskin,  filed a motion to
dismiss Diva's  complaint.  Diva has contested that motion, which will  be fully
submitted to the Court as of August 21, 1998.

                                       19
<PAGE>

Diva intends to prosecute its claims in this action vigorously.

ITEM  2. CHANGES IN SECURITIES AND USE OF PROCEEDS.

As of May 1, 1998,  the  Company's  wholly  owned  subsidiary,  Shoe Biz,  Inc.,
formerly  known as Steven Madden  Outlets,  Inc.,  acquired  certain  assets and
assumed  certain  liabilities  of Daniel Scott,  Inc., a footwear  retailer.  In
exchange for the assets,  the Company  issued  64,520 shares of its Common Stock
which shares were issued pursuant to Section 4(2) of the Securities Act of 1933.
Subsequently,  the Company filed with the Securities  and Exchange  Commission a
registration  statement on Form S-3 covering such shares.  On July 27, 1998, the
registration statement was declared effective by the Commission.

As of July  9,  1998,  the  Board  of  Directors  of the  Company  approved  the
redemption of all of the Company's  outstanding  Class B Redeemable Common Stock
Purchase Warrants (the "Class B Warrants).  A Notice of Redemption was mailed to
all Class B  Warrantholders  to  advise  them  under  the  terms of the  Warrant
Agreement between the Company and the American Stock Transfer and Trust Company,
as warrant agent,  the Company was exercising its right to redeem and cancel all
of the Company's Class B Warrants.  Accordingly,  warrantholders  have until the
close of business on August 13, 1998 to exercise  their Class B warrants for the
purchase  of shares of Common  Stock at an  exercise  price of $5.50 per  share.
Should a  warrantholder  fail to exercise  the Class B Warrants  held thereby by
such date,  the  Company  will redeem them on August 14, 1998 by paying $.05 for
each outstanding Class B Warrant.

ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS.

On May 22, 1998, the Company held its Annual Meeting of  Stockholders  where the
stockholders of the Company approved the following proposals.

(a)  ELECTION OF DIRECTORS. The following Directors were reelected for a term of
     one (1) year to the Board of  Directors  of the  Company:  (i) Rhonda Brown
     (8,312,614  votes for,  87,900  withheld),;  (ii) Steven Madden  (8,312,614
     votes for,  87,900 vote  withheld);  Arvind  Dharia  (8,312,614  votes for,
     87,900 votes withheld); (iv) John Basile (8,312,614 votes for, 87,900 votes
     withheld); (v) John L. Madden (8,312,314 votes for, 88,200 votes withheld),
     (vi) Peter Migliorini  (8,312,314  votes for, 88,200 votes  withheld);  and
     (vii) Les Wagner (8,312,314 votes for, 88,200 votes withheld).

(b)  1998 STOCK PLAN. The Company's 1998 Stock Plan covering 1,000,000 shares of
     Common Stock was  approved by the  stockholders  of the Company  (5,019,729
     votes for, 908,440 votes against,  59,100 votes withheld).  As of August 6,
     1998,  300,000 options have been issued by the Company under the 1998 Stock
     Plan.

(c)  REINCORPORATION   IN  THE  STATE  OF   DELAWARE.   In  order  to  effect  a
     reincorporation  of the Company in the State of  Delaware,  a merger of the
     Company with and into a wholly-

                                       20
<PAGE>

     owned Delaware  subsidiary was approved by the  stockholders of the Company
     (5,838,060 votes for, 121,209 votes against, and 29,500 votes withheld).

 (d) APPOINTMENT  OF AUDITORS.  The  appointment of Richard A. Eisner & Company,
     LLP,  as  independent  auditors  of the  Company,  for fiscal year 1998 was
     approved by the  stockholders of the Company  (7,603,549 votes for, 777,390
     votes against, and 19,575 votes withheld).

                                       21
<PAGE>


                                    SIGNATURE


         Pursuant to the  requirements  of the Securities  Exchange Act of 1934,
the  Registrant  has duly  caused  this  report on Form 10-Q to be signed on its
behalf by the undersigned thereunto duly authorized.



                                         STEVEN MADDEN, LTD.


                                         /s/ ARVIND DHARIA
                                         ----------------------------
                                             Arvind Dharia
                                             Chief Financial Officer


DATE:  August 11, 1998

                                       22


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<NAME>                                  Steven Madden, Ltd.
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