MADDEN STEVEN LTD
S-8, 1999-09-10
FOOTWEAR, (NO RUBBER)
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   AS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION ON SEPTEMBER 10, 1999
                                                     REGISTRATION NO. -_________

                            -----------------------

                       SECURITIES AND EXCHANGE COMMISSION
                                WASHINGTON, D.C.

                            -----------------------

                                    FORM S-8

                             REGISTRATION STATEMENT

                                      UNDER

                           THE SECURITIES ACT OF 1933

                            -----------------------

                               STEVEN MADDEN, LTD.
             (EXACT NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)

       DELAWARE                                         13-3588231
 ------------------------                          -------------------
(STATE OR OTHER JURIS-                             (I.R.S. EMPLOYER
 DICTION OF ORGANIZATION)                          IDENTIFICATION NO.)


                52-16 BARNETT AVENUE, LONG ISLAND CITY, NY 11104
               ---------------------------------------------------
               (ADDRESS OF PRINCIPAL EXECUTIVE OFFICES) (ZIP CODE)


                                 1999 STOCK PLAN

                            (FULL TITLE OF THE PLAN)

                                  STEVEN MADDEN
                                    PRESIDENT
                               STEVEN MADDEN, LTD.
                              52-16 BARNETT AVENUE
                           LONG ISLAND CITY, NY 11104
                     ---------------------------------------
                     (NAME AND ADDRESS OF AGENT FOR SERVICE)


                                 (718) 446-1800
                     ---------------------------------------
                     (TELEPHONE NUMBER, INCLUDING AREA CODE,
                              OF AGENT FOR SERVICE)
                                                              CONTINUED OVERLEAF
<PAGE>

<TABLE>
<CAPTION>
                                CALCULATION OF REGISTRATION FEE
==============================================================================================
                                                                 PROPOSED
                                               PROPOSED          MAXIMUM
TITLE OF                     AMOUNT            MAXIMUM           AGGREGATE        AMOUNT OF
SECURITIES                   TO BE             OFFERING PRICE    OFFERING         REGISTRATION
TO BE REGISTERED             REGISTERED(1)     PER SHARE         PRICE(2)         FEE
- ----------------             -------------     ---------         --------         ------------
<S>                             <C>            <C>               <C>              <C>
Common Stock                 400,000(2)        $12.75(3)         $5,100,000       $1,417.80

Total                                                                             $1,417.80
</TABLE>

- ----------
(1)      In addition,  pursuant to Rule 416 under the Securities Act of 1933, as
amended   ("Securities  Act"),  this  registration   statement  also  covers  an
indeterminate  number  of  shares  as may be  required  by  reason  of any stock
dividend, recapitalization,  stock split, reorganization, merger, consolidation,
combination or exchange of shares or other similar change affecting the stock.

(2)      Includes  400,000  shares of Common Stock reserved under the 1999 Stock
Plan.

(3)      Estimated  solely for the purpose of calculating the  registration  fee
based upon the closing  price of the shares of Common Stock on September 8, 1999
of $12.75 reported on The Nasdaq National Market.

                                       2

<PAGE>

                                     PART I

              INFORMATION REQUIRED IN THE SECTION 10(A) PROSPECTUS


ITEM 1.  PLAN INFORMATION

ITEM 2.  REGISTRANT INFORMATION AND EMPLOYEE PLAN ANNUAL INFORMATION


                                     PART II

               INFORMATION REQUIRED IN THE REGISTRATION STATEMENT

ITEM 3.  INCORPORATION OF DOCUMENTS BY REFERENCE

The following documents, as filed with the Securities and Exchange Commission by
Steven  Madden,   Ltd.,  a  Delaware   corporation  (the   "Corporation"),   are
incorporated herein by reference:

(1)      Quarterly Report on Form 10-Q for the quarter ended June 30, 1999.

(2)      Quarterly Report on Form 10-Q for the quarter ended March 31, 1999.

(3)      Proxy Statement on Schedule 14A dated April 30, 1999.

(4)      Annual Report on Form 10-K for the period ended December 31, 1998.

(5)      The  description  of the  Common  Stock,  par  value  $.0001  per share
("Common Stock"), of the Corporation  contained in the Corporation  registration
statement filed under Section 12 of the Exchange Act, including any amendment or
report filed for the purpose of updating such description.

All documents filed by the Corporation  pursuant to Section 13(a),  13(c), 14 or
15(d) of the  Securities  Exchange  Act of 1934,  as amended  ("Exchange  Act"),
subsequent to the effective date of this Registration Statement and prior to the
filing of a post-effective  amendment which indicate that all securities offered
have been sold or which registers all securities then remaining unsold, shall be
deemed to be incorporated by reference in the  Registration  Statement and to be
part thereof from the date of filing such documents.  Any statement contained in
a document  incorporated or deemed to be incorporated by reference  herein shall
be deemed  to be  modified  or  superseded  for  purposes  of this  registration
statement  to the  extent  that a  statement  contained  herein  or in any other
subsequently  filed  document which also is or is deemed to be  incorporated  by
reference  herein modifies or supersedes  such statement.  Any such statement so
modified or superseded shall not be deemed, except as so modified or superseded,
to constitute a part of this registration statement.

                                       3
<PAGE>

ITEM 4.  DESCRIPTION OF SECURITIES.

Not Applicable.

ITEM 5.  INTERESTS OF NAMED EXPERTS AND COUNSEL

Not Applicable.

ITEM 6.  INDEMNIFICATION OF DIRECTORS AND OFFICERS

         Section  145 of the  Delaware  General  Corporation  Law  (the  "DGCL")
provides that a corporation may indemnify its directors and officers, as well as
other employees and individuals,  against expenses (including  attorneys' fees),
judgments,  fines and amounts paid in settlement in  connection  with  specified
actions,  suits or  proceedings,  whether  civil,  criminal,  administrative  or
investigative  (other than an action by or in the right of the  corporation -- a
"derivative  action"),  if  they  acted  in  good  faith  and in a  manner  they
reasonably  believed  to be in or not  opposed  to  the  best  interests  of the
corporation,  and,  with respect to any criminal  action or  proceeding,  had no
reasonable  cause to believe their conduct was unlawful.  A similar  standard is
applicable in the case of derivative actions,  except that  indemnification only
extends to expenses (including  attorneys' fees) incurred in connection with the
defense or settlement of such actions,  and the statute  requires court approval
before  there  can  be  any   indemnification   in  which  the  person   seeking
indemnification  has been found liable to the corporation.  The statute provides
that it is not  exclusive  of other  indemnification  that may be  granted  by a
corporation's  charter,  bylaws,  disinterested director vote, stockholder vote,
agreement or otherwise.

         Article Tenth of the Registrant's  Certificate of Incorporation  states
as follows:

         The Corporation  shall, to the fullest extent  permitted by Section 145
of the  General  Corporation  Law of the State of  Delaware,  as the same may be
amended and supplemented, indemnify any and all persons whom it shall have power
to indemnify  under said  section from and against any and all of the  expenses,
liabilities, or other matters referred to in or covered by said section, and the
indemnification  provided for herein shall not be deemed  exclusive of any other
rights to which those  indemnified  may be entitled under any Bylaw,  agreement,
vote of stockholders or disinterested directors or otherwise,  both as to action
in his official capacity and as to action in another capacity while holding such
office,  and shall  continue  as to a person  who has  ceased to be a  director,
officer,  employee,  or agent and shall  inure to the  benefit  of their  heirs,
executors, and administrators of such a person.

ITEM 7.  EXEMPTION FROM REGISTRATION CLAIMED

Not Applicable.

                                       4
<PAGE>


ITEM 8.  EXHIBITS

The  following  is a  complete  list  of  exhibits  filed  as  a  part  of  this
registration statement:

Exhibit No.       Document
- -----------       --------

5.1               Opinion of Berlack, Israels & Liberman LLP.

10.1              1999 Stock Plan

23.1              Consent  of  Berlack,  Israels &  Liberman  LLP  (included  in
                  Exhibit 5.1).

23.2              Consent of Richard A. Eisner & Company, LLP.

- ------------------
(1)      Incorporated by reference to the Registrant's Registration Statement on
         Form S-8 filed on June 12, 1996.

ITEM 9.  UNDERTAKINGS

A.       The undersigned registrant hereby undertakes:

(1)      To file,  during any period in which  offers or sales are being made, a
post-effective amendment to this registration statement;

(i)      To  include  any  prospectus   required  by  section  10(a)(3)  of  the
Securities Act of 1933;

(ii)     To  reflect in the  prospectus  any facts or events  arising  after the
effective date of the registration  statement (or the most recent post-effective
amendment  thereof)  which,  individually  or  in  the  aggregate,  represent  a
fundamental change in the information set forth in the registration statement;

(iii)    To  include  any  material  information  with  respect  to the  plan of
distribution  not  previously  disclosed  in the  registration  statement or any
material change to such  information in the  registration  statement;  PROVIDED,
HOWEVER,  that paragraphs  (1)(i) and (1)(ii) do not apply if the information is
required to be included in a  post-effective  amendment by those  paragraphs  is
contained in periodic reports filed by the registrant  pursuant to Section 13 or
15(d) of the Exchange Act that are incorporated by reference in the registration
statement;

(2)      That, for the purpose of determining any liability under the Securities
Act of 1933,  each  such  post-effective  amendment  shall be deemed to be a new
registration  statement  relating to the  securities  offered  therein,  and the
offering of such  securities  at that time be deemed to be the initial BONA FIDE
offering thereof; and;

                                       5
<PAGE>


(3)      To remove from registration by means of a post-effective  amendment any
of the securities being registered which remain unsold at the termination of the
offering.

B.       The  undersigned  registrant  hereby  undertakes  that, for purposes of
determining  any liability  under the Securities Act of 1933, each filing of the
registrant's  annual report pursuant to Section 13(a) or 15(d) of the Securities
Exchange Act of 1934 (and, where applicable,  each filing of an employee benefit
plan's  annual  report  pursuant to Section  15(d) of the Exchange  Act) that is
incorporated by reference in the registration  statement shall be deemed to be a
new registration  statement  relating to the securities  offered herein, and the
offering of such  securities at that time shall be deemed to be the initial BONA
FIDE offering thereof.

C.       Insofar as indemnification for liabilities arising under the Securities
Act of 1933 may be permitted to directors,  officers and controlling  persons of
the registrant pursuant to the provisions described in item 6, or otherwise, the
registrant  has been advised that in the opinion of the  Securities and Exchange
Commission  such  indemnification  is against  public policy as expressed in the
Securities Act and is, therefore,  unenforceable,  In the event that a claim for
indemnification  against  such  liabilities  (other  than  the  payment  by  the
registrant of expenses  incurred or paid by a director,  officer or  controlling
person of the  registrant  in the  successful  defense  of any  action,  suit or
proceeding,  is  asserted by such  director,  officer or  controlling  person in
connection with the securities being registered,  the registrant will, unless in
the opinion of its counsel the matter has been settled by controlling precedent,
submit  to a  court  of  appropriate  jurisdiction  the  question  whether  such
indemnification  by it is against public policy as expressed in the Act and will
be governed by the final adjudication of such issue.

                                       6
<PAGE>


                                   SIGNATURES

         Pursuant to the  requirement of the Securities Act of 1933, as amended,
the  Registrant,  certifies  that it has  reasonable  grounds to believe that it
meets  all the  requirements  for  filing on Form S-8 and has duly  caused  this
Registration Statement to be signed on its behalf by the undersigned,  thereunto
duly  authorized,  in Long Island City,  New York,  on the 8th day of September,
1999.

                                       STEVEN MADDEN, LTD.


                                       By:  /s/ STEVEN MADDEN
                                            ------------------------------------
                                                Steven Madden
                                                Chairman of the Board, President
                                                and Chief Executive Officer

         Pursuant  to the  requirements  of the  Securities  Act of  1933,  this
Registration  Statement  or  Amendments  thereto  has been  signed  below by the
following persons in the capacities and on the dates indicated.

Signature                               Title                    Date
- ---------                               -----                    ----

/s/ STEVEN MADDEN                Chairman of the Board,    September 8, 1999
- ---------------------            President and Chief
Steven Madden                    Executive Officer

/s/ RHONDA BROWN                 Chief Operating Officer   September 8, 1999
- ---------------------            and Director
Rhonda Brown


/s/ ARVIND DHARIA                Chief Financial and       September 8, 1999
- ---------------------            Accounting Officer
Arvind Dharia                    and Director


/s/ JOHN BASILE                  Executive Vice President  September 8, 1999
- ---------------------            and Director
John Basile


/s/ CHARLES KOPPELMAN            Director                  September 8, 1999
- ---------------------
Charles Koppelman


/s/ JOHN L. MADDEN               Director                  September 8, 1999
- ---------------------
John L. Madden


/s/ PETER MIGLIORINI             Director                  September 8, 1999
- ---------------------
Peter Migliorini


/s/ LES WAGNER                   Director                  September 8, 1999
- ---------------------
Les Wagner

                                       7

<PAGE>


                               STEVEN MADDEN, LTD

                                    EXHIBITS

                                       TO

                       REGISTRATION STATEMENT ON FORM S-8

<PAGE>


                                INDEX TO EXHIBITS



Exhibit No.       Document
- -----------       --------


5.1               Opinion of Berlack, Israels & Liberman LLP.

10.1              1999 Stock Plan

23.1              Consent  of  Berlack,  Israels &  Liberman  LLP  (included  in
                  Exhibit 5.1).

23.2              Consent of Richard A. Eisner & Company, LLP.




                                   EXHIBIT 5.1


                   OPINION OF BERLACK, ISRAELS & LIBERMAN LLP

<PAGE>


                 [LETTERHEAD OF BERLACK, ISRAELS & LIBERMAN LLP]



                                             September 8, 1999


Steven Madden, Ltd.
52-16 Barnett Avenue
Long Island City, NY  11105

Ladies and Gentlemen:

         We  have  acted  as  counsel  for  Steven  Madden,   Ltd.,  a  Delaware
corporation (the "Company"), in connection with a Registration Statement on Form
S-8  ("Registration  Statement") being filed  contemporaneously  herewith by the
Company with the Securities and Exchange  Commission under the Securities Act of
1933, as amended (the "Securities Act"), covering an aggregate of 400,000 shares
(the "Shares") of the Company's Common Stock, $.0001 par value ("Common Stock"),
all of which are  issuable  under the  Company's  1999  Stock  Plan (the  "Stock
Plan").

         In that  connection,  we have examined the Certificate of Incorporation
and the By-Laws of the Company, the Registration Statement,  the Stock Plan, and
such other  instruments  and  documents  as we have  deemed  relevant  under the
circumstances.

         In making the aforesaid  examinations,  we have assumed the genuineness
of all  signatures  and the  conformity  to  original  documents  of all  copies
furnished to us as original or photostatic copies. We have also assumed that the
corporate records of the Company include all corporate  proceedings taken by the
Company to date.

         Based upon and subject to the foregoing, we are of the opinion that the
Shares have been duly and validly  authorized  and,  when issued and paid for as
described in the Stock Plan or stock option  agreements  issued  pursuant to the
Stock Plan, as the case may be, will be duly and validly issued,  fully paid and
nonassessable.

         We hereby  consent to the use of this opinion as herein set forth as an
exhibit to the Registration Statement.


                                             Very truly yours,


                                             /s/ Berlack, Israels & Liberman LLP
                                             -----------------------------------
                                                 BERLACK, ISRAELS & LIBERMAN LLP




                                  EXHIBIT 10.3

                                 1999 STOCK PLAN

<PAGE>


                               THE 1999 STOCK PLAN

        APPROVED AND ADOPTED BY THE BOARD OF DIRECTORS ON MARCH 15, 1999


                  SECTION 1.  PURPOSE.  The purpose of the Steven  Madden,  Ltd.
1999  Stock  Plan (the  "Plan")  is to  provide a means  whereby  directors  and
selected employees,  officers, agents, consultants,  and independent contractors
of Steven Madden, Ltd., a Delaware corporation (the "Company"), or of any parent
or subsidiary  (as defined in subsection  5.7 hereof and referred to hereinafter
as  "Affiliates")  thereof,  may  be  granted  incentive  stock  options  and/or
nonqualified stock options to purchase shares of common stock,  $.0001 par value
("Common  Stock") in order to attract and retain the  services or advice of such
directors, employees, officers, agents, consultants, and independent contractors
and to provide  additional  incentive for such persons to exert maximum  efforts
for the success of the Company and its Affiliates by encouraging stock ownership
in the Company.

                  SECTION 2. ADMINISTRATION.  Subject to Section 2.3 hereof, the
Plan  shall be  administered  by the  Board of  Directors  of the  Company  (the
"Board") or, in the event the Board shall appoint  and/or  authorize a committee
of two or more members of the Board to administer  the Plan, by such  committee.
The  administrator  of the Plan shall  hereinafter  be  referred to as the "Plan
Administrator".

                  The  foregoing  notwithstanding,  with respect to grants to be
made to directors: (a) the Plan Administrator shall be constituted so as to meet
the requirements of Section 16(b) of the Exchange Act and Rule 16b-3 thereunder,
each as amended from time to time, or (b) if the Plan Administrator cannot be so
constituted, no options shall be granted under the Plan to any directors.

                       2.1     PROCEDURES.  The Board shall designate one of the
members of the Plan  Administrator as chairman.  The Plan Administrator may hold
meetings at such times and places as it shall determine.  The acts of a majority
of the members of the Plan  Administrator  present at meetings at which a quorum
exists, or acts approved in writing by all Plan Administrator  members, shall be
valid acts of the Plan Administrator.

                       2.2     RESPONSIBILITIES.   Except   for  the  terms  and
conditions  explicitly set forth herein, the Plan  Administrator  shall have the
authority,  in its discretion,  to determine all matters relating to the options
to be  granted  under the Plan,  including,  without  limitation,  selection  of
whether an option will be an  incentive  stock  option or a  nonqualified  stock
option, selection of the individuals to be granted options, the number of shares
to be subject to each option, the exercise price per share, the timing of grants
and all other terms and  conditions  of the options.  Grants under the Plan need
not be  identical  in any  respect,  even  when  made  simultaneously.  The Plan
Administrator  may also establish,  amend,  and revoke rules and regulations for
the  administration of the Plan. The interpretation and construction by the Plan
Administrator  of any  terms  or  provisions  of the Plan or any  option  issued
hereunder,  or of any rule or regulation  promulgated  in  connection  herewith,
shall be  conclusive  and  binding on all  interested  parties,  so long as such

                                      A-1
<PAGE>


interpretation   and  construction  with  respect  to  incentive  stock  options
corresponds  to the  requirements  of Internal  Revenue Code of 1986, as amended
(the  "Code").  Section  422, the  regulations  thereunder,  and any  amendments
thereto.  The Plan  Administrator  shall not be personally liable for any action
made in good faith with respect to the Plan or any option granted thereunder.

                       2.3     RULE   16B-3  AND   SECTION   16(B)   COMPLIANCE;
BIFURCATION  OF PLAN. It is the intention of the Company that the Plan comply in
all  respects  with Rule 16b-3 under the  Securities  Exchange  Act of 1934 (the
"Exchange  Act") to the extent  applicable,  and in all events the Plan shall be
construed in favor of its meeting the  requirements  of Rule 16b-3.  If any Plan
provision is later found not to be in compliance  with such Rule, such provision
shall be deemed  null and void.  The Board of  Directors  may act under the Plan
only if all members thereof are "disinterested persons" as defined in Rule 16b-3
and further  described in Section 4 hereof;  and no director or officer or other
Company  "insider"  subject to Section 16 of the  Exchange  Act may sell  shares
received upon the exercise of an option during the six month period  immediately
following the grant of the option without complying with the terms of Section 16
of the Exchange Act.

                  Notwithstanding  anything  in the  Plan to the  contrary,  the
Board,  in its absolute  discretion,  may  bifurcate the Plan so as to restrict,
limit, or condition the use of any provision of the Plan to participants who are
officers and directors or other persons subject to Section 16(b) of the Exchange
Act without so restricting,  limiting,  or conditioning the Plan with respect to
other participants.

                  SECTION 3. STOCK  SUBJECT  TO THE PLAN.  The stock  subject to
this Plan  shall be the Common  Stock,  presently  authorized  but  unissued  or
subsequently  acquired  by the  Company.  Subject to  adjustment  as provided in
Section 7 hereof,  the aggregate amount of Common Stock to be delivered upon the
exercise of all options granted under the Plan shall not exceed in the aggregate
400,000 shares as such Common Stock was constituted on the effective date of the
Plan.  If any  option  granted  under the Plan  shall  expire,  be  surrendered,
exchanged for another  option,  canceled,  or terminated  for any reason without
having been exercised in full,  the  unpurchased  shares  subject  thereto shall
thereupon again be available for purposes of the Plan, including for replacement
options  which may be granted in exchange  for such  surrendered,  canceled,  or
terminated options.

                  SECTION 4. ELIGIBILITY.  An  incentive  stock  option  may  be
granted  only to any  individual  who, at the time the option is  granted,  is a
director, employee, officer, agent, consultant, or independent contractor of the
Company or any Affiliate  thereof. A nonqualified stock option may be granted to
any director, employee, officer, agent, consultant, or independent contractor of
the Company or any Affiliate  thereof,  whether an individual or an entity.  Any
party to whom an  option  is  granted  under  the  Plan  shall  be  referred  to
hereinafter as an "Optionee".

                  A director  shall in no event be eligible  for the benefits of
the Plan  unless at the time  discretion  is  exercised  in the  selection  of a
director as a person to whom options may be granted,  or in the determination of
the number of shares  which may be covered by options  granted to the  director,
the Plan complies with the requirements of Rule 16b-3 under the Exchange Act.

                                      A-2
<PAGE>


                  SECTION 5.   TERMS AND CONDITIONS OF OPTIONS.  Options granted
under the Plan shall be evidenced by written agreements which shall contain such
terms, conditions, limitations, and restrictions as the Plan Administrator shall
deem advisable and which are not inconsistent with the Plan.

                       5.2     TERM AND  MATURITY.  Subject to the  restrictions
contained in Section 6 hereof with respect to granting  stock options to greater
than  ten  percent  stockholders,  the  term of each  stock  option  shall be as
established by the Plan Administrator  and, if not so established,  shall be ten
years  from  the  date of its  grant,  but in no  event  shall  the  term of any
incentive stock option exceed a ten year period.

                       5.3     EXERCISE.  Each option may be  exercised in whole
or in part;  provided,  that only  whole  shares may be issued  pursuant  to the
exercise of any option.  Subject to any other terms and conditions  herein,  the
Plan  Administrator  may provide that an option may not be exercised in whole or
in part for a stated  period or periods  of time  during  which  such  option is
outstanding; provided, that the Plan Administrator may rescind, modify, or waive
any such limitation  (including by the acceleration of the vesting schedule upon
a change in control of the  Company) at any time and from time to time after the
grant date thereof.  During an Optionee's lifetime,  any incentive stock options
granted under the Plan are personal to such Optionee and are exercisable  solely
by such  Optionee.  Options  shall be  exercised  by  delivery to the Company of
notice of the number of shares  with  respect to which the option is  exercised,
together  with  payment of the  exercise  price in  accordance  with Section 5.4
hereof.

                       5.4     PAYMENT OF  EXERCISE  PRICE.  Except as set forth
below,  payment of the option  exercise  price shall be made in full at the time
the notice of exercise of the option is delivered to the Company and shall be in
cash,  bank certified or cashier's  check, or personal check (unless at the time
of exercise the Plan Administrator in a particular case determines not to accept
a personal check) for shares of Common Stock being purchased.

                  The Plan Administrator can determine at the time the option is
granted in the case of incentive  stock options,  or at any time before exercise
in the case of nonqualified stock options, that additional forms of payment will
be permitted.  To the extent permitted by the Plan  Administrator and applicable
laws and regulations (including,  without limitation, federal tax and securities
laws and regulations and state corporate law), an option may be exercised by:

                       (a)     delivery of shares of Common Stock of the Company
held by an Optionee having a fair market value equal to the exercise price, such
fair market value to be determined in good faith by the Plan Administrator;

                       (b)     delivery  of  a  properly   executed   Notice  of
Exercise,  together with irrevocable instructions to a broker, all in accordance
with the regulations of the Federal  Reserve Board,  to promptly  deliver to the
Company the amount of sale or loan  proceeds to pay the  exercise  price and any
federal,  state,  or  local  withholding  tax  obligations  that  may  arise  in
connection with the exercise; or

                                      A-3
<PAGE>


                       (c)     delivery  of  a  properly   executed   Notice  of
Exercise,  together with instructions to the Company to withhold from the shares
of Common  Stock that would  otherwise  be issued upon  exercise  that number of
shares of Common Stock  having a fair market value equal to the option  exercise
price.

                       5.5     WITHHOLDING TAX  REQUIREMENT.  The Company or any
Affiliate  thereof  shall have the right to retain and withhold from any payment
of cash or Common  Stock  under the Plan the  amount  of taxes  required  by any
government  to be withheld or  otherwise  deducted and paid with respect to such
payment.  No option may be exercised unless and until arrangements  satisfactory
to the Company, in its sole discretion,  to pay such withholding taxes are made.
At its discretion,  the Company may require an Optionee to reimburse the Company
for any such taxes  required to be withheld  by the  Company  and  withhold  any
distribution  in whole or in part until the  Company is so  reimbursed.  In lieu
thereof,  the  Company  shall  have the right to  withhold  from any other  cash
amounts due or to become due from the Company to the Optionee an amount equal to
such taxes or retain and  withhold a number of shares  having a market value not
less than the amount of such taxes  required  to be  withheld  by the Company to
reimburse  the  Company  for any such taxes and cancel (in whole or in part) any
such shares of Common  Stock so  withheld.  If required by Section  16(b) of the
Exchange  Act,  the election to pay  withholding  taxes by delivery of shares of
Common  Stock  held by any  person  who at the time of  exercise  is  subject to
Section  16(b) of the  Exchange Act shall be made either six months prior to the
date the option  exercise  becomes taxable or at such other times as the Company
may  determine as necessary  to comply with Section  16(b) of the Exchange  Act.
Although the Company may, in its  discretion,  accept Common Stock as payment of
withholding taxes, the Company shall not be obligated to do so.

                       5.6     NONTRANSFERABILITY.

                               5.6.1 OPTION.  Options granted under the Plan and
the rights and privileges  conferred  hereby may not be  transferred,  assigned,
pledged,  or  hypothecated  in  any  manner  (whether  by  operation  of  law or
otherwise)  other  than  by  will  or by the  applicable  laws  of  descent  and
distribution or pursuant to a qualified  domestic  relations order as defined in
Section  414(p)  of the  Code,  or  Title I of the  Employee  Retirement  Income
Security  Act of 1974,  as amended,  or the rules  thereunder,  and shall not be
subject to execution,  attachment,  or similar process. Any attempt to transfer,
assign, pledge,  hypothecate,  or otherwise dispose of any option under the Plan
or of any right or privilege  conferred  hereby,  contrary to the Code or to the
provisions of the Plan, or the sale or levy or any attachment or similar process
upon  the  rights  and  privileges  conferred  hereby  shall be null and void ab
initio.  The  designation  by an Optionee of a  beneficiary  does not, in and of
itself, constitute an impermissible transfer under this subsection 5.6.1.

                               5.6.2 STOCK. The Plan  Administrator  may provide
in the  agreement  granting the option that (a) the Optionee may not transfer or
otherwise  dispose of shares  acquired upon exercise of an option  without first

                                      A-4
<PAGE>


offering  such  shares  to the  Company  for  purchase  on the  same  terms  and
conditions as those offered to the proposed  transferee or (b) upon  termination
of  employment  of an  Optionee,  the  Company  shall have a six month  right of
repurchase as to the shares  acquired upon  exercise,  which right of repurchase
shall allow for a maximum  purchase  price equal to the fair market value of the
shares on the  termination  date.  The foregoing  rights of the Company shall be
assignable by the Company upon reasonable written notice to the Optionee.

                       5.7     TERMINATION  OF  RELATIONSHIP.  If the Optionee's
relationship  with the Company or any  Affiliate  thereof  ceases for any reason
other than termination for cause, death, or total disability,  and unless by its
terms the option sooner  terminates or expires,  then the Optionee may exercise,
for a three  month  period,  that  portion  of the  Optionee's  option  which is
exercisable  at the time of such  cessation,  but the  Optionee's  option  shall
terminate at the end of the three month period  following  such  cessation as to
all shares for which it has not theretofore been exercised,  unless, in the case
of a  nonqualified  stock  option,  such  provision  is waived in the  agreement
evidencing the option or by resolution adopted by the Plan Administrator  within
90 days of such  cessation.  If, in the case of an incentive  stock  option,  an
Optionee's  relationship  with the Company or  Affiliate  thereof  changes  from
employee  to  nonemployee   (i.e.,  from  employee  to  a  position  such  as  a
consultant),  such  change  shall  constitute  a  termination  of an  Optionee's
employment  with the Company or Affiliate  and the  Optionee's  incentive  stock
option shall terminate in accordance with this subsection 5.7.

                  If an Optionee is  terminated  for cause,  any option  granted
hereunder shall automatically terminate as of the first discovery by the Company
of any reason for termination for cause,  and such Optionee shall thereupon have
no right to purchase any shares pursuant to such option. "Termination for cause"
shall  mean  dismissal  for  dishonesty,  conviction  or  confession  of a crime
punishable by law (except minor violations), fraud, misconduct, or disclosure of
confidential information.  If an Optionee's relationship with the Company or any
Affiliate  thereof is suspended  pending an  investigation of whether or not the
Optionee shall be terminated for cause,  all Optionee's  rights under any option
granted   hereunder   likewise   shall  be   suspended   during  the  period  of
investigation.

                  If  an  Optionee's   relationship  with  the  Company  or  any
Affiliate  thereof ceases because of a total  disability,  the Optionee's option
shall not  terminate or, in the case of an incentive  stock option,  cease to be
treated  as an  incentive  stock  option  until  the end of the 12 month  period
following such cessation (unless by its terms it sooner terminates and expires).
As used in the Plan, the term "total  disability" refers to a mental or physical
impairment  of the  Optionee  which is  expected to result in death or which has
lasted or is, in the  opinion of the  Company  and two  independent  physicians,
expected to last for a  continuous  period of 12 months or more and which causes
or is, in such  opinion,  expected to cause the Optionee to be unable to perform
his or her duties for the Company and to be engaged in any  substantial  gainful
activity.  Total  disability  shall be deemed to have  occurred on the first day
after the  Company  and the two  independent  physicians  have  furnished  their
opinion of total disability to the Plan Administrator.

                                      A-5
<PAGE>


                  For   purposes   of  this   subsection   5.7,  a  transfer  of
relationship between or among the Company and/or any Affiliate thereof shall not
be deemed to constitute a cessation of  relationship  with the Company or any of
its  Affiliates.  For purposes of this subsection 5.7, with respect to incentive
stock options,  employment  shall be deemed to continue while the Optionee is on
military  leave,  sick leave, or other bona fide leave of absence (as determined
by the Plan Administrator). The foregoing notwithstanding,  employment shall not
be  deemed  to  continue  beyond  the first 90 days of such  leave,  unless  the
Optionee's reemployment rights are guaranteed by statute or by contract.

                  As used  herein,  the term  "Affiliate"  shall be  defined  as
follows: (a) when referring to a subsidiary corporation,  "Affiliate" shall mean
any  corporation  (other than the Company) in an unbroken chain of  corporations
ending with the Company if, at the time of the granting of the option, the stock
possessing  50% or more of the total  combined  voting  power of all  classes of
stock of each of the corporations  other than the Company is owned by one of the
other   corporations  in  such  chain;  and  (b)  when  referring  to  a  parent
corporation,  "Affiliate"  shall mean any  corporation  in an unbroken  chain of
corporations  ending  with the  Company  if, at the time of the  granting of the
option,  each of the  corporations  other than the Company owns stock possessing
50% or more of the total combined voting power of all classes of stock in one of
the other corporations in such chain.

                       5.8     DEATH OF OPTIONEE.  If an Optionee  dies while he
or she has a  relationship  with the Company or any Affiliate  thereof or within
the three  month  period  (or 12 month  period in the case of  totally  disabled
Optionees)  following  cessation of such  relationship,  any option held by such
Optionee,  to the extent that the Optionee  would have been entitled to exercise
such  option,  may be  exercised  within  one year after his or her death by the
personal representative of his or her estate or by the person or persons to whom
the  Optionee's  rights under the option shall pass by will or by the applicable
laws of descent and distribution.

                       5.9     STATUS OF  STOCKHOLDER.  Neither the Optionee nor
any party to which the  Optionee's  rights and  privileges  under the option may
pass shall be, or have any of the rights or privileges  of, a stockholder of the
Company  with  respect to any of the shares  issuable  upon the  exercise of any
option granted under the Plan unless and until such option has been exercised.

                       5.10    CONTINUATION  OF EMPLOYMENT.  Nothing in the Plan
or in any option granted pursuant to the Plan shall confer upon any Optionee any
right to continue in the employ of the Company or of an Affiliate thereof, or to
interfere  in any way with the right of the Company or of any such  Affiliate to
terminate his or her  employment or other  relationship  with the Company at any
time.

                       5.11    MODIFICATION AND AMENDMENT OF OPTION.  Subject to
the  requirements  of Section 422 of the Code with  respect to  incentive  stock
options and to the terms and conditions and within the  limitations of the Plan,
including,  without  limitation,  Section 9.1 hereof, the Plan Administrator may
modify or amend outstanding  options granted under the Plan. The modification or

                                      A-6
<PAGE>


amendment  of an  outstanding  option  shall  not,  without  the  consent of the
Optionee,  impair or diminish any of his or her rights or any of the obligations
of the Company  under such  option.  Except as  otherwise  provided  herein,  no
outstanding  option  shall be  terminated  without the consent of the  Optionee.
Unless  the  Optionee  agrees  otherwise,  any  changes or  adjustments  made to
outstanding incentive stock options granted under the Plan shall be made in such
a manner so as not to constitute a  "modification"  as defined in Section 424(h)
of the Code and so as not to cause any incentive  stock option issued  hereunder
to fail to  continue  to  qualify  as an  incentive  stock  option as defined in
Section 422(b) of the Code.

                       5.12    LIMITATION ON VALUE FOR INCENTIVE  STOCK OPTIONS.
As to all incentive  stock  options  granted under the terms of the Plan, to the
extent that the aggregate fair market value (determined at the time of the grant
of the  incentive  stock  option) of the shares of Common  Stock with respect to
which incentive stock options are exercisable for the first time by the Optionee
during any calendar  year (under the Plan and all other  incentive  stock option
plans of the Company, an Affiliate thereof or a predecessor corporation) exceeds
$100,000,  such options  shall be treated as  nonqualified  stock  options.  The
foregoing sentence shall not apply, and the limitation shall be that provided by
the Code or the  Internal  Revenue  Service,  as the case may be, if such annual
limit is changed or  eliminated  by (a) amendment of the Code or (b) issuance by
the Internal  Revenue  Service of (i) a Revenue  ruling,  (ii) a Private  Letter
ruling  to  any  of  the  Company,  any  Optionee,  or  any  legatee,   personal
representative, or distributee of any Optionee, or (iii) regulations.

                       5.13    VALUATION OF COMMON STOCK RECEIVED UPON EXERCISE.

                               5.13.1  EXERCISE OF OPTIONS UNDER SECTIONS 5.4(A)
AND (C).  The value of Common Stock  received by the  Optionee  from an exercise
under  Sections  5.4(a)  and 5.4(c)  hereof  shall be the fair  market  value as
determined  by the Plan  Administrator,  provided,  that if the Common  Stock is
traded in a public market,  such valuation  shall be the average of the high and
low trading prices or bid and asked prices,  as applicable,  of the Common Stock
for the date of receipt  by the  Company of the  Optionee's  delivery  of shares
under Section  5.4(a) hereof or delivery of the Notice of Exercise under Section
5.4(c) hereof,  determined as of the trading day immediately preceding such date
(or,  if no sale of  shares  is  reported  for  such  trading  day,  on the next
preceding day on which any sale shall have been reported).

                               5.13.2  EXERCISE OF OPTION UNDER SECTION  5.4(B).
The value of Common  Stock  received  by the  Optionee  from an  exercise  under
Section 5.4(b) hereof shall equal the sales price received for such shares.

                  SECTION 6.   GREATER THAN TEN PERCENT STOCKHOLDERS.

                       6.1     EXERCISE  PRICE  AND  TERM  OF  INCENTIVE   STOCK
OPTIONS. If incentive stock options are granted under the Plan to employees who,
at the time of such grant,  own greater  than ten percent of the total  combined
voting  power of all classes of stock of the Company or any  Affiliate  thereof,

                                      A-7
<PAGE>


the term of such  incentive  stock  options  shall not exceed five years and the
exercise  price  shall be not less  than  110% of the fair  market  value of the
Common Stock at the time of grant of the incentive stock option.  This provision
shall  control  notwithstanding  any  contrary  terms  contained  in  an  option
agreement or any other document. The term and exercise price limitations of this
provision  shall be amended to conform to any change required by a change in the
Code or by ruling or pronouncement of the Internal Revenue Service.

                       6.2     ATTRIBUTION RULE. For purposes of subsection 6.1,
in  determining  stock  ownership,  an employee shall be deemed to own the stock
owned, directly or indirectly,  by or for his or her brothers,  sisters, spouse,
ancestors,  and lineal descendants.  Stock owned, directly or indirectly,  by or
for a  corporation,  partnership  estate,  or trust  shall be deemed to be owned
proportionately by or for its stockholders,  partners,  or beneficiaries.  If an
employee  or a person  related to the  employee  owns an  unexercised  option or
warrant to purchase  stock of the Company,  the stock subject to that portion of
the option or warrant which is  unexercised  shall not be counted in determining
stock  ownership.  For  purposes  of this  Section 6, stock owned by an employee
shall  include  all  stock  owned by him or her  which is  actually  issued  and
outstanding  immediately  before the grant of the incentive  stock option to the
employee.

                  SECTION 7.  ADJUSTMENTS  UPON CHANGES IN  CAPITALIZATION.  The
aggregate  number and class of shares for which options may be granted under the
Plan, the number and class of shares covered by each outstanding option, and the
exercise  price  per share  thereof  (but not the  total  price),  and each such
option,  shall all be  proportionately  adjusted for any increase or decrease in
the number of issued  shares of Common  Stock of the  Company  resulting  from a
split or consolidation of shares or any like capital adjustment,  or the payment
of any stock dividend.

                       7.1.    EFFECT OF LIQUIDATION,  REORGANIZATION, OR CHANGE
IN CONTROL.

                       7.1.1   CASH, STOCK, OR OTHER PROPERTY FOR STOCK.  Except
as provided in subsection  7.1.2  hereof,  upon a merger (other than a merger of
the Company in which the holders of Common Stock immediately prior to the merger
have  the  same  proportionate  ownership  of  common  stock  in  the  surviving
corporation  immediately  after  the  merger),  consolidation,   acquisition  of
property or stock,  separation,  reorganization (other than mere reincorporation
or creation of a holding  company),  or  liquidation  of the Company  (each,  an
"event"),  as a result of which the  stockholders  of the Company  receive cash,
stock, or other property in exchange for, or in connection with, their shares of
Common Stock, any option granted hereunder shall terminate,  but the time during
which such  options  may be  exercised  shall be  accelerated  as  follows:  the
Optionee  shall have the right  immediately  prior to any such event to exercise
such  Optionee's  option  in  whole  or in  part  whether  or  not  the  vesting
requirements set forth in the option agreement have been satisfied.

                       7.1.2   CONVERSION  OF  OPTIONS  ON  STOCK  FOR  EXCHANGE
STOCK.  If the  stockholders  of the Company  receive  capital  stock of another

                                      A-8
<PAGE>


corporation  ("Exchange  Stock") in exchange for their shares of Common Stock in
any transaction  involving a merger (other than a merger of the Company in which
the  holders  of Common  Stock  immediately  prior to the  merger  have the same
proportionate ownership of common stock in the surviving corporation immediately
after the merger), consolidation,  acquisition of property or stock, separation,
or  reorganization  (other  than mere  reincorporation  or creation of a holding
company),  all options  granted  hereunder  shall be  converted  into options to
purchase shares of Exchange Stock unless the Company and corporation issuing the
Exchange Stock, in their sole discretion, determine that any or all such options
granted  hereunder  shall not be converted  into  options to purchase  shares of
Exchange Stock but instead shall  terminate in accordance with the provisions of
subsection  7.1.1  hereof.  The amount and price of converted  options  shall be
determined by adjusting the amount and price of the options granted hereunder in
the same  proportion  as used for  determining  the number of shares of Exchange
Stock the holders of the Common  Stock  receive in such  merger,  consolidation,
acquisition,   separation,  or  reorganization.   Unless  the  Board  determines
otherwise,  the  converted  options  shall be fully  vested  whether  or not the
vesting requirements set forth in the option agreement have been satisfied.

                       7.2     FRACTIONAL SHARES. In the event of any adjustment
in the number of shares covered by an option,  any fractional  shares  resulting
from such adjustment  shall be disregarded and each such option shall cover only
the number of full shares resulting from such adjustment.

                       7.3     DETERMINATION  OF BOARD TO BE  FINAL.  Except  as
otherwise  required for the Plan to qualify for the  exemption  afforded by Rule
16b-3 under the Exchange Act, all adjustments under this Section 7 shall be made
by the Board, and its  determination  as to what adjustments  shall be made, and
the extent thereof, shall be final, binding, and conclusive.  Unless an Optionee
agrees otherwise, any change or adjustment to an incentive stock option shall be
made in such a manner so as not to  constitute  a  "modification"  as defined in
Section  424(h) of the Code and so as not to cause the  incentive  stock  option
issued  hereunder to fail to continue to qualify as an incentive stock option as
defined in Section 422(b) of the Code.

                  SECTION 8.  SECURITIES  LAW  COMPLIANCE.  Shares  shall not be
issued with respect to an option  granted  under the Plan unless the exercise of
such option and the issuance and delivery of such shares pursuant  thereto shall
comply with all relevant provisions of law, including,  without limitation,  any
applicable  state  securities  laws, the Securities Act of 1933, as amended (the
"Act"), the Exchange Act, the rules and regulations promulgated thereunder,  and
the requirements of any stock exchange upon which the shares may then be listed,
and shall be further  subject to the  approval of counsel  for the Company  with
respect to such compliance,  including,  without limitation, the availability of
an  exemption  from  registration  for  the  issuance  and  sale  of any  shares
hereunder.  Inability of the Company to obtain from any  regulatory  body having
jurisdiction,  the authority deemed by the Company's counsel to be necessary for
the lawful issuance and sale of any shares hereunder or the unavailability of an
exemption from  registration  for the issuance and sale of any shares  hereunder
shall relieve the Company of any liability in respect of the nonissuance or sale
of such  shares  as to which  such  requisite  authority  shall  not  have  been
obtained.

                                      A-9
<PAGE>


                  As a  condition  to the  exercise  of an  option,  if,  in the
opinion of counsel for the  Company,  assurances  are  required by any  relevant
provision of the  aforementioned  laws,  the Company may require the Optionee to
give  written  assurances  satisfactory  to the  Company at the time of any such
exercise (a) as to the  Optionee's  knowledge  and  experience  in financial and
business  matters  (and/or  to  employ  a  purchaser  representative  reasonably
satisfactory  to the Company who is  knowledgeable  and experienced in financial
and business  matters) and that such Optionee is capable of  evaluating,  either
alone or with the purchaser  representative,  the merits and risks of exercising
the option or (b) that the shares are being  purchased  only for  investment and
without any present  intention to sell or distribute such shares.  The foregoing
requirements  shall  be  inoperative  if the  issuance  of the  shares  upon the
exercise  of the option has been  registered  under a then  currently  effective
registration statement under the Act.

                  At the option of the Company,  a  stop-transfer  order against
any shares may be placed on the official stock books and records of the Company,
and a legend  indicating  that the stock may not be pledged,  sold, or otherwise
transferred  unless an opinion of counsel is provided  (concurred  in by counsel
for  the  Company)  stating  that  such  transfer  is  not in  violation  of any
applicable law or regulation,  may be stamped on stock  certificates in order to
assure exemption from registration. The Plan Administrator may also require such
other action or agreement by the Optionees as may from time to time be necessary
to comply with the federal and state securities laws. NONE OF THE ABOVE SHALL BE
CONSTRUED  TO  IMPLY  AN  OBLIGATION  ON THE PART OF THE  COMPANY  TO  UNDERTAKE
REGISTRATION OF THE OPTIONS OR STOCK HEREUNDER.

                  Should any of the Company's capital stock of the same class as
the  stock  subject  to  options  granted  hereunder  be  listed  on a  national
securities exchange or on the Nasdaq National Market, all stock issued hereunder
if not  previously  listed on such exchange or market shall,  if required by the
rules of such  exchange or market,  be authorized by that exchange or market for
listing thereon prior to the issuance thereof.

                  SECTION  9.  USE OF  PROCEEDS.  The  proceeds  received by the
Company  from the sale of shares  pursuant to the  exercise  of options  granted
hereunder shall constitute general funds of the Company.

                  SECTION 10.  AMENDMENT AND TERMINATION.

                       10.1    BOARD ACTION.  The Board may at any time suspend,
amend, or terminate the Plan, provided,  that no amendment shall be made without
stockholder  approval  within 12 months before or after  adoption of the Plan if
such  approval is  necessary  to comply with any  applicable  tax or  regulatory
requirement,  including  any such  approval as may be  necessary  to satisfy the
requirements  for  exemptive  relief under Rule 16b-3 of the Exchange Act or any
successor  provision.  Rights and  obligations  under any option  granted before
amendment  of the Plan shall not be altered or impaired by any  amendment of the
Plan  unless the Company  requests  the consent of the person to whom the option
was granted and such person consents in writing thereto.

                                      A-10
<PAGE>


                       10.2    AUTOMATIC  TERMINATION.  Unless sooner terminated
by the Board,  the Plan shall  terminate  ten years from the  earlier of (a) the
date on which the Plan is adopted by the Board or (b) the date on which the Plan
is approved by the  stockholders of the Company.  No option may be granted after
such  termination  or during  any  suspension  of the  Plan.  The  amendment  or
termination  of the Plan shall not,  without the  consent of the option  holder,
alter or impair any rights or obligations under any option  theretofore  granted
under the Plan.

                  SECTION 11.  EFFECTIVENESS  OF THE PLAN. The Plan shall become
effective upon adoption by the Board so long as it is approved by the holders of
a majority of the Company's  shares of voting capital stock cast with respect to
the proposal to adopt the Plan at any time within 12 months  before or after the
adoption of the Plan by the Board.

                                      A-11



                                                                    EXHIBIT 23.2


                  CONSENT OF RICHARD A. EISNER & COMPANY, LLP.

<PAGE>

                          INDEPENDENT AUDITOR'S CONSENT



We consent to the  incorporation by reference in the  Registration  Statement on
Form S-8 of our report  dated  February  19, 1999 on our audit of the  financial
statements of Steven Madden, Ltd. included in the Annual Report on Form 10-K for
the year ended December 31, 1998.




New York, New York
September 8, 1999



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