MADDEN STEVEN LTD
424B3, 1999-12-09
FOOTWEAR, (NO RUBBER)
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PROSPECTUS

                               STEVEN MADDEN, LTD.


                         200,000 Shares of Common Stock


         All of the shares of common stock being offered by this  prospectus are
being   sold  by  the   selling   securityholder   named   under  the   "Selling
Securityholder"  section  of  this  Prospectus  beginning  on page  11.   We are
registering the shares pursuant to Warrant  Agreement between us and the selling
securityholder.  The term "Shares" shall be used in this  Prospectus to refer to
the  shares  of  Steven  Madden  Ltd.  Common  stock  to be sold by the  Selling
Securityholder and the term "Selling  Securityholder" shall refer to the selling
securityholder identified on page of this Prospectus.

         The Selling  Securityholder  will sell the Shares issuable  pursuant to
warrants they own as described  under "Plan of  Distribution"  beginning on page
11. Steven Madden, Ltd. will not receive any of the proceeds from this offering.
However, we will receive $7.50 for each warrant that is exercised by the Selling
Securityholder,  and if all of the warrants owned by the Selling  Securityholder
are exercised, we will receive a total of $1,500,000.

         Our common  stock is quoted on The  Nasdaq  National  Market  under the
symbol  "SHOO".  The closing  price of the common  stock on November 5, 1999 was
$13.44 per share.

         Our principal  executive  offices are located at 52-16 Barnett  Avenue,
Long Island City, New York 11104. Our telephone number is (718) 446-1800.

                      -------------------------------------

         An investment in our common stock  involves a high degree of risk.  See
"Risk Factors" beginning on page 4.

                      -------------------------------------

         NEITHER THE SECURITIES AND EXCHANGE COMMISSION NOR ANY STATE SECURITIES
COMMISSION HAS APPROVED OR DISAPPROVED  THESE SECURITIES OR DETERMINED THAT THIS
PROSPECTUS  IS TRUTHFUL OR  COMPLETE.  ANY  REPRESENTATION  TO THE CONTRARY IS A
CRIMINAL OFFENSE.

                      -------------------------------------

         The  information in this prospectus is not complete and may be changed.
We may not sell these securities until the registration statement filed with the
Securities and Exchange Commission is effective. This prospectus is not an offer
to  sell  these  securities  and it is  not  soliciting  an  offer  to by  these
securities in any state where the offer or sale is not permitted.

                THE DATE OF THIS PROSPECTUS IS DECEMBER 9, 1999.

<PAGE>


                              AVAILABLE INFORMATION

                  We file reports,  proxy statements and other  information with
the Securities and Exchange  Commission.  Those  reports,  proxy  statements and
other information may be obtained:

                  o        At the Public Reference Room of the SEC, Room 1023 --
                           Judiciary  Plaza, 450 Fifth Street,  NW,  Washington,
                           D.C. 20549;

                  o        At the  public  reference  facilities  at  the  SEC's
                           regional offices located at Seven World Trade Center,
                           13th Floor,  New York, New York 10048 or Northwestern
                           Atrium Center,  500 West Madison Street,  Suite 1400,
                           Chicago, Illinois 60661;

                  o        From the SEC, Public Reference Room, Judiciary Plaza,
                           450 Fifth Street, N.W., Washington, D.C. 20549;

                  o        At the  offices of The  Nasdaq  Stock  Market,  Inc.,
                           Reports  Section,  1735 K Street,  N.W.,  Washington,
                           D.C. 20006; or

                  o        From  the  Internet  site  maintained  by the  SEC at
                           http://www.sec.gov, which contains reports, proxy and
                           information    statements   and   other   information
                           regarding issuers that file  electronically  with the
                           SEC.

         Some locations may charge  prescribed  rates or modest fees for copies.
For  more  information  on  the  public   reference  rooms,   call  the  SEC  at
1-800-SEC-0330.

         This prospectus is part of a registration  statement that we filed with
the  SEC.  The  registration  statement  contains  more  information  than  this
prospectus  regarding  our  Company  and our  common  stock,  including  certain
exhibits.  You can get a copy of the registration  statement from the SEC at the
addresses listed above or from its Internet file.

                     INCORPORATION OF DOCUMENTS BY REFERENCE

         The SEC allows us to "incorporate by reference" the information we file
with them,  which means that we can  disclose  important  information  to you by
referring to you those documents.  The information  incorporated by reference is
considered to be part of this  prospectus,  and later  information  that we file
with the SEC will  automatically  update  and  supersede  this  information.  We
incorporate by reference the documents  listed below and any future filings made
with the SEC under Section 13(a),  13(c), 14 or 15(d) of the Securities Exchange
Act of 1934 until the selling  shareholders sell all the shares. This prospectus
is part of registration  statement we filed with the SEC  (Registration No. 333-
91127).

         o Quarterly  Report on Form 10-Q for the quarter  ended  September  30,
           1999.

         o Quarterly Report on Form 10-Q for the quarter ended June 30, 1999.

         o Quarterly Report on Form 10-Q for the quarter ended March 31, 1999.

         o Proxy Statement on Schedule 14A dated April 30, 1999.

         o Annual Report on Form 10-K for the year ended December 31, 1998.

         o The  description  of the  Common  Stock,  par value  $.0001 per share
           ("Common   Stock"),   of  Steven  Madden,   Ltd.   contained  in  its
           registration  statement  filed under  Section 12 of the Exchange Act,
           including  any  amendment or report filed for the purpose of updating
           such description.

                                       2
<PAGE>

         On request,  we will provide at no cost to each person,  including  any
beneficial  owner, who receives a copy of this prospectus,  a copy of any or all
of the documents  incorporated  in this  prospectus  by  reference.  We will not
provide  exhibits to any of such  documents,  however,  unless such exhibits are
specifically incorporated by reference into those documents.  Requests should be
directed to the Chief Financial  Officer of Steven Madden,  Ltd.,  52-16 Barnett
Avenue, Long Island City, New York 11104, telephone number (718) 446-1800.

         You should rely only on the  information  incorporated  by reference or
provided in this prospectus.  We have not authorized  anyone else to provide you
with different  information.  We are not making an offer of these  securities in
any state  where the offer is not  permitted.  You should  not  assume  that the
information in this prospectus is accurate as of any date other that the date on
the front of this document.


                                   THE COMPANY

         Steven Madden, Ltd. (together with its subsidiaries will be referred to
as the "Company")  designs,  sources and sells fashion  footwear under the Steve
Madden(R),  l.e.i.(R) and David Aaron(R) brands for women and girls ages 8 to 45
years. The Company's branded products are designed to appeal to  style-conscious
consumers in the junior and better market segments.  As of October 31, 1999, the
Company  distributes  its  products  through its website at  WWW.STEVEMADDEN.COM
thirty-eight  (38) Steve Madden(R) retail stores,  one (1) David Aaron(R) store,
three (3) outlet  stores and more than three  thousand  (3,000)  department  and
specialty  store  locations in the United  States,  Australia,  Canada,  Israel,
Mexico and Venezuela.  The Company's product line includes core products,  which
are sold  year-round,  complemented by a broad range of updated styles which are
designed to establish or capitalize on market trends.

         The Company's business is comprised of three (3) distinct  segments:  a
wholesale division which includes Steve Madden(R), l.e.i.(R) and David Aaron(R);
a retail  subsidiary;  and a private label  subsidiary.  The Company also has an
aggressive  licensing program and has through October 31, 1999 entered into nine
(9)  licensing  agreements  for  belts,  sportswear  and  jeanswear,  outerwear,
handbags,  sunglasses,  hosiery,  intimate apparel,  hair accessory products and
jewelry.  Given the strength of brand awareness in the juniors marketplace,  the
Company has  entered  into  separate  license  agreements  pursuant to which the
Company has the right to source, distribute and market footwear under the lei(R)
trademark and the Jordache trademark.

         Steven Madden, Ltd., was incorporated as a New York corporation on July
9, 1990 and reincorporated under the same name in Delaware in November 1998. The
Company was founded and developed by Steven Madden,  its principal  designer and
Chief  Executive  Officer,   President  and  Chairman  of  the  Board,  who  has
established a reputation  for his creative  designs,  popular styles and quality
products at accessible  price points.  The Company  completed its initial public
offering  in  December  1993 and its  securities  traded on The Nasdaq  SmallCap
Market until  December  1996.  In January 1997,  the Company's  shares of Common
Stock and Class B Common Stock  Purchase  Warrants  began  trading on The Nasdaq
National  Market  under the symbols  "SHOO" and "SHOOZ",  respectively.  In July
1998, the Class B Warrants were called for  redemption by the Company,  and as a
result,  the Company  received  approximately  $10,800,000  in proceeds from the
exercise of the Class B Warrants.

         The Company maintains its principal  executive offices at 52-16 Barnett
Avenue, Long Island City, NY 11104, telephone number (718) 446-1800.

                                       3
<PAGE>


                                  RISK FACTORS

         You  should  carefully   consider  the  risks  described  below  before
investing in our company.  The risks and  uncertainties  described below are not
the only ones facing our company. Other risks and uncertainties that we have not
predicted or assessed may also adversely affect our company.

         Some of the  information in this  prospectus  contains  forward-looking
statements that involve  substantial risks and  uncertainties.  You can identify
these  statements  by  forward-looking  words such as "may,"  "will,"  "expect,"
"anticipate,"  "believe,' "intend,"  "estimate," and "continue" or other similar
words.  You should read  statements  that contain these words  carefully for the
following reasons:

         o    the statements may discuss our future expectations;
         o    the statements may contain  projections of our future  earnings or
              of our financial condition; and
         o    the statements may state other "forward-looking" information.

         We believe it is  important  to  communicate  our  expectations  to our
investors.  There  may be  events  in  the  future,  however,  that  we are  not
accurately  able to predict or over which we have no control.  The risk  factors
listed below, as well as any cautionary language in or incorporated by reference
into this prospectus,  provide examples of risks,  uncertainties and events that
may cause our  actual  results to differ  materially  from the  expectations  we
describe in our  forward-looking  statements.  Before you invest in our company,
you should be aware that the  occurrence  of any of the events  described in the
risk  factors  below,  elsewhere  in or  incorporated  by  reference  into  this
prospectus  and other events that we have not predicted or assessed could have a
material  adverse effect on our earnings,  financial  condition or business.  In
such case, the trading price of our securities could decline and you may lose or
all or part of your investment.

RISKS EFFECTING OUR COMPANY

         WE ARE DEPENDENT ON KEY  PERSONNEL.  We are  dependent,  in particular,
upon the services of Steven  Madden,  our Chief  Executive  Officer,  President,
Chairman of the Board and chief designer and Rhonda Brown,  our Chief  Operating
Officer.  If Mr.  Madden or Ms.  Brown are  unable to  provide  services  to the
Company for whatever  reason,  the business  could be  adversely  affected.  The
Company  therefore  maintains a key person life  insurance  policy on Mr. Madden
with  coverage  in the amount of $10  million;  however,  the  Company  does not
maintain a policy on Ms. Brown. The Company has an employment  contract with Mr.
Madden that expires on December 31, 2007,  and an  employment  contract with Ms.
Brown that expires on June 30, 2001. In the event Mr.  Madden is terminated  for
other than cause or total  disability,  the Company  will be required to pay Mr.
Madden's  remaining  salary under his contract,  half of which must be paid upon
termination.  Mr. Madden is also entitled  during the term of the contract to an
annual  $50,000  non-accountable  expense  account.  In the event of a change in
control,  Mr. Madden and Ms. Brown may choose to continue their  employment with
the Company or terminate employment and receive the remaining salary under their
respective contracts. Since Mr. Madden and Ms. Brown are involved in all aspects
of the Company's business, there can be no assurance that a suitable replacement
for either  could be found if either  were  unable to perform  services  for the
Company.  As a  consequence,  a loss of Mr.  Madden,  Ms.  Brown  or  other  key
management  personnel  could have a material  adverse  effect upon the Company's
business,  results of  operations  and  financial  condition.  In addition,  the
Company's  ability to market its  products  and to maintain  profitability  will
depend, in large part, on its ability to attract and retain qualified personnel.
Competition for such personnel is intense and there can be no assurance that the
Company will be able to attract and retain such personnel.  The inability of the
Company to attract and retain  such  qualified  personnel  would have a material
adverse  effect on the Company's  business,  financial  condition and results of
operations.

                                       4
<PAGE>


         OUR SALES ARE SUBJECT TO RAPIDLY  CHANGING  CONSUMER  PREFERENCES.  Our
success  will  depend in  significant  part upon our ability to  anticipate  and
respond  to  product  and  fashion  trends  in the  womens,  juniors  and  girls
marketplace  as well as to  anticipate,  gauge  and react to  changing  consumer
demands in a timely  manner.  We cannot be certain that the  Company's  products
will  correspond  to the  changes in taste and demand or that we will be able to
successfully  market  products which respond to such trends.  If we misjudge the
market for our products, the Company may have significant excess inventories for
some products and missed opportunities with others. In addition, misjudgments in
merchandise  selection could  adversely  affect the our image with our customers
and weak sales and  resulting  markdown  requests  from  customers  could have a
material  adverse  effect on the Company's  business,  results of operations and
financial condition.

         DEMAND FOR OUR  PRODUCTS  MAY DECLINE IN A  RECESSIONARY  ECONOMY.  The
fashion footwear industry is cyclical,  with purchases tending to decline during
recessionary  periods when disposable  income is low.  Purchases of contemporary
shoes and accessories tend to decline during  recessionary  periods and also may
decline at other  times.  While the Company has fared well in recent  years in a
difficult retail environment, there can be no assurance that the Company will be
able to maintain  its  historical  rate of growth in revenues and  earnings,  or
remain  profitable  in the  future.  A  recession  in the  national  or regional
economies or  uncertainties  regarding  future economic  prospects,  among other
things, could affect consumer spending habits and have a material adverse effect
on the Company's business, results of operations and financial condition.

         CHANGES IN THE RETAIL  INDUSTRY MAY EFFECT DEMAND FOR OUR PRODUCTS.  In
recent  years,  the retail  industry  has  experienced  consolidation  and other
ownership  changes,  including  the  rapid  expansion  of  retail  sales via the
internet. In addition,  some of our customers have operated under the protection
of the federal  bankruptcy  laws. In the future,  retailers in the United States
and  in   foreign   markets   may   consolidate,   undergo   restructurings   or
reorganizations,  or realign their affiliations, any of which could decrease the
number of stores that carry the  Company's  products or increase  the  ownership
concentration  within the retail  industry.  This could  result in  pressure  by
retail customers of the Company's products to reduce wholesale prices charged by
the Company and to provide retail customers with additional benefits. While such
changes in the retail  industry  have not had a material  adverse  effect on the
Company's business or financial  condition,  there can be no assurance as to the
future effect of any such changes.

         WE MAY NOT EFFECTIVELY MANAGE OUR INVENTORY.  Our ability to manage our
inventories  properly is an important  factor in the success of our  operations.
Inventory  shortages can  adversely  affect the timing of shipments to customers
and  diminish  brand  loyalty.  Conversely,  excess  inventories  can  result in
increased  interest costs as well as lower gross margins due to the necessity of
providing  discounts to our retail  customers.  The  inability of the Company to
effectively  manage its inventory  would have a material  adverse  effect on the
Company's business, financial condition and results of operations.

         WE ARE  DEPENDENT  UPON A LIMITED  NUMBER OF  CUSTOMERS.  The Company's
wholesale customers purchasing footwear consist principally of department stores
and  specialty  stores,  including  shoe  boutiques.  Certain  of the  Company's
department store customers,  including some under common ownership,  account for
significant  portions  of the  Company's  wholesale  net sales.  Presently,  the
Company sells  approximately  sixty  percent (60%) of its wholesale  products to
department stores, including Federated Stores (Bloomingdales,  Burdines,  Macy's
and Bullocks),  Dillards,  Nordstrom,  Dayton Hudson and May  Department  Stores
(Famous  Barr,  Filene's,  Foley's,  Hecht's,  Kaufmann's,  Meier &  Frank,  and
Robinson's  May) and  approximately  forty (40%)  percent to  specialty  stores,
including shoe boutiques.  The Company's largest wholesale customers,  Federated
Stores  and  Nordstrom,  account  for  approximately  twenty  percent  (20%) and
seventeen percent (17%) of the Company's wholesale sales, respectively.

                                       5
<PAGE>


         The  Company  believes  that a  substantial  portion  of  sales  of the
Company's  licensed  products  by its  licensing  partners  are also made to the
Company's largest department store customers.  The Company generally enters into
a number of purchase order  commitments with its customers for each of its lines
every  season  and does not  enter  into  long-term  agreements  with any of its
customers.  Therefore,  a decision by Federated  Stores,  Nordstrom or any other
significant  customer,  whether motivated by competitive  conditions,  financial
difficulties or otherwise,  to decrease the amount of merchandise purchased from
the Company or its licensing partners, or to change its manner of doing business
could  have a  material  adverse  effect on the  Company's  business,  financial
condition and results of operations. The Company sells its products primarily to
retail stores across the United States and extends credit based on an evaluation
of each customer's  financial condition,  usually without requiring  collateral.
While  various  retailers,  including  some  of the  Company's  customers,  have
experienced  financial  difficulties  in the past few years which  increased the
risk of extending  credit to such  retailers,  the  Company's  losses due to bad
debts have been limited.  However,  financial  difficulties  of a customer could
cause the Company to curtail  business with such customer or require the Company
to assume more credit risk relating to such customer's receivables.

         WE ARE DEPENDENT ON FOREIGN MANUFACTURERS. A significant portion of the
Company's  products are  currently  sourced  outside the United  States  through
arrangements with a number of foreign manufacturers in four different countries.
During the year ended  December 31,  1998,  approximately  95% of the  Company's
products  were  purchased  from  sources  outside the United  States,  including
Mexico, China, Brazil and Spain.

         Risks   inherent  in  foreign   operations   include  work   stoppages,
transportation  delays  and  interruptions,  changes in  social,  political  and
economic  conditions  which  could  result in the  disruption  of trade from the
countries in which the Company's  manufacturers  or suppliers  are located,  the
imposition  of additional  regulations  relating to imports,  the  imposition of
additional duties, taxes and other charges on imports,  significant fluctuations
of the value of the dollar against  foreign  currencies,  or restrictions on the
transfer  of funds,  any of which  could have a material  adverse  effect on the
Company's business,  financial condition and results of operations.  The Company
does not believe that any such economic or political  conditions will materially
affect the Company's ability to purchase products,  since a variety of materials
and alternative sources exist. The Company cannot be certain,  however,  that it
will be able to  identify  such  alternative  sources  without  delay or without
greater cost to the Company,  if ever.  The Company's  inability to identify and
secure  alternative  sources of supply in this  situation  would have a material
adverse  effect on the Company's  business,  financial  condition and results of
operations.

         The  Company's  imported  products  are also  subject to United  States
customs  duties.  The United  States and the  countries  in which the  Company's
products are produced or sold may, from time to time, impose new quotas, duties,
tariffs, or other  restrictions,  or may adversely adjust prevailing quota, duty
or tariff  levels,  any of which  could  have a material  adverse  effect on the
Company's business, financial condition and results of operations.

         MANUFACTURERS'  MAY FAIL TO  MANUFACTURE  IN A TIMELY  MANNER,  TO MEET
QUALITY  STANDARDS OR TO USE  ACCEPTABLE  LABOR  PRACTICES.  As is common in the
footwear  industry,  the Company  contracts for the manufacture of a majority of
its products to its specifications  through foreign  manufacturers.  The Company
does not own or operate any manufacturing  facilities and is therefore dependent
upon independent  third parties for the manufacture of all of its products.  The
Company's  products are manufactured to its  specifications by both domestic and
international  manufacturers.  The inability of a manufacturer to ship orders of
the  Company's  products  in a timely  manner or to meet the  Company's  quality
standards could cause the Company to miss the delivery date  requirements of its
customers for those items, which could result in cancellation of orders, refusal
to accept deliveries or a reduction in purchase prices,  any of which could have
a material  adverse effect on the Company's  business,  financial  condition and
results of operations.

                                       6
<PAGE>


         Although the Company enters into a number of purchase order commitments
each season specifying a time frame for delivery,  method of payment, design and
quality specifications and other standard industry provisions,  the Company does
not have long-term  contracts with any  manufacturer.  As a consequence,  any of
these  manufacturing  relationships  may be terminated,  by either party, at any
time.  Although the Company believes that other facilities are available for the
manufacture  of the  Company's  products,  both within and outside of the United
States, there can be no assurance that such facilities would be available to the
Company  on an  immediate  basis,  if at all,  or that the costs  charged to the
Company by such manufacturers will not be greater than those presently paid.

         The  Company   requires  its   licensing   partners   and   independent
manufacturers  to operate in compliance with  applicable  laws and  regulations.
While the Company promotes  ethical  business  practices and the Company's staff
periodically   visits  and   monitors   the   operations   of  its   independent
manufacturers,  the Company does not control such  manufacturers  or their labor
practices.  The violation of labor or other laws by an independent  manufacturer
of the Company or by one of the Company's licensing partners,  or the divergence
of an independent  manufacturer's  or licensing  partner's  labor practices from
those generally accepted as ethical in the United States,  could have a material
adverse  effect on the Company's  business,  financial  condition and results of
operations.

         WE FACE  INTENSE  COMPETITION.  The  fashionable  footwear  industry is
highly  competitive  and  barriers to entry are low. The  Company's  competitors
include specialty companies as well as companies with diversified product lines.
The  recent  substantial  growth  in  the  sales  of  fashionable  footwear  has
encouraged  the entry of many new  competitors  and increased  competition  from
established companies.  Most of these competitors,  including Kenneth Cole, Nine
West, DKNY, Sketchers,  Nike and Guess, have significantly greater financial and
other  resources than the Company and there can be no assurance that the Company
will be able to compete  successfully  with other  fashion  footwear  companies.
Increased  competition could result in pricing  pressures,  increased  marketing
expenditures  and loss of market share, and could have a material adverse effect
on the Company's business,  financial  condition and results of operations.  The
Company believes effective advertising and marketing,  fashionable styling, high
quality and value are the most important competitive factors and plans to employ
these  elements  as  it  develops  its  products.  The  Company's  inability  to
effectively  advertise  and market its  products  could have a material  adverse
effect on the Company's business, financial condition and results of operations.

         WE ARE SUBJECT TO RISKS FROM RAPID  EXPANSION  OF OUR RETAIL  BUSINESS.
The  Company's  continued  growth  depends  to a  significant  degree on further
developing  the Steve  Madden  and David  Aaron  brands,  creating  new  product
categories  and businesses  and operating  Company-owned  stores on a profitable
basis. The Company plans to open three (3) Steve Madden retail stores during the
fourth  quarter of 1999 and ten (10) stores during the year ending  December 31,
2000. The Company's recent and planned expansion  includes the opening of stores
in new  geographic  markets.  New markets have in the past  presented,  and will
continue to present, competitive and merchandising challenges that are different
from  those  faced by the  Company  in its  existing  markets.  There  can be no
assurance that the Company will be able to open new stores, and if opened,  that
such  new  stores  will  be able  to  achieve  sales  and  profitability  levels
consistent with existing stores.  The Company's retail expansion is dependent on
a number of  factors,  including  the  Company's  ability  to locate  and obtain
favorable  store sites,  the  performance of the Company's  wholesale and retail
operations, and the ability of the Company to manage such expansion and hire and
train  personnel.  Past comparable  store sales results may not be indicative of
future  results,  and there can be no assurance  that the  Company's  comparable
store sales  results will  increase or not decrease in the future.  In addition,
there can be no  assurance  that the  Company's  strategies  to  increase  other
sources of revenue,  which may include  expansion of its  licensing  activities,
will be  successful or that the Company's  overall sales or  profitability  will
increase or not be adversely  affected as a result of the implementation of such
retail strategies.

                                       7
<PAGE>


         The Company's growth has increased and will continue to increase demand
on the Company's  managerial,  operational  and  administrative  resources.  The
Company has recently invested significant  resources in, among other things, its
management  information systems and hiring and training new personnel.  However,
in order to manage currently  anticipated  levels of future demand,  the Company
may be required  to, among other  things,  expand its  distribution  facilities,
establish  relationships  with new  manufacturers  to produce its products,  and
continue to expand and improve its financial,  management and operating systems.
There can be no assurance  that the Company will be able to manage future growth
effectively  and a failure to do so could have a material  adverse effect on the
Company's business, financial condition and results of operations.

         THERE  ARE  SEASONAL  AND  QUARTERLY  FLUCTUATIONS  IN  DEMAND  FOR OUR
PRODUCTS.  The Company's quarterly results may fluctuate quarter to quarter as a
result of the timing of  holidays,  weather,  the timing of larger  shipments of
footwear,  market  acceptance of the Company's  products,  the mix,  pricing and
presentation  of the  products  offered  and sold,  the hiring and  training  of
additional  personnel,  the  timing  of  inventory  write  downs,  the  cost  of
materials,  the mix between  wholesale,  retail and  licensing  businesses,  the
incurrence of other  operating  costs and factors beyond the Company's  control,
such as general economic conditions and actions of competitors. In addition, the
Company expects its sales and operating results may fluctuate significantly with
the  opening of new retail  stores,  the  amount of revenue  contributed  by new
stores,  changes in comparable store sales and the introduction of new products.
Accordingly,  the results of operations in any quarter will not  necessarily  be
indicative  of the results  that may be  achieved  for a full fiscal year or any
future quarter.

         WE  MAY  NOT  BE  ABLE  TO  PROTECT  OUR  TRADEMARKS  AND  SERVICEMARKS
PROTECTION.  The Steve  Madden and Steve  Madden plus Design  trademarks/service
marks have been  registered  in numerous  International  Classes (25  clothing &
shoes; 18 leather goods, such as handbags & wallets; 9 eye wear, 14 jewelry,  35
retail store  services)  in the United  States.  The Company also has  trademark
registrations  in the U.S. for the marks Eyeshadows By Steve Madden (Int'l Cl. 9
eye wear),  Ice Tea (Int'l Cl. 25 clothing)  and Soho Cobbler  (Int.  Cl. 9, eye
wear, 25 clothing & shoes).

         The Company further owns  registrations  for the Steve Madden and Steve
Madden plus Design  trademarks/service marks in various International Classes in
China, Hong Kong, Israel,  Japan, Korea, Mexico,  Panama, South Africa,  Taiwan,
the 15 cooperating countries of Europe and the Benelux countries and has pending
applications  for registration for the Steve Madden and Steve Madden plus Design
trademarks/service  marks  in  Argentina,   Australia,  Brazil,  Canada,  Chile,
Colombia, Italy, Malaysia, Mexico, Peru, Thailand and Venezuela. There can be no
assurance,  however,  that the Company will be able to effectively obtain rights
to the Steve Madden mark throughout all of the countries of the world. Moreover,
no  assurance  can be given that others will not assert  rights in, or ownership
of, trademarks and other  proprietary  rights of the Company or that the Company
will be able to successfully resolve such conflicts.  The failure of the Company
to protect  such rights from  unlawful  and  improper  appropriation  may have a
material  adverse  effect on the  Company's  business,  financial  condition and
results of operation.

         Additionally,  the  Company  owns  registrations  for the  David  Aaron
trademark and service mark in various International Classes in the United States
(Int'l Cl. 25 clothes,  shoes, 18 leather goods,  handbags,  wallets,  35 retail
store  services),  Australia,  Canada,  Hong  Kong,  Israel,  Spain  and  the 15
cooperating  countries in Europe.  The Company further has pending  applications
for registration of the David Aaron trademark and service mark in Japan,  Panama
and South  Africa.  The Company  believes  that the David Aaron  trademark has a
significant value and is important to the marketing of the Company's products.

                                       8
<PAGE>

         The  Company  believes  that its  trademarks/service  marks  and  other
proprietary  rights are important to its success and its  competitive  position.
Accordingly,  the Company devotes substantial resources to the establishment and
protection of its trademarks on a worldwide basis. Nevertheless, there can be no
assurance  that the actions  taken by the Company to  establish  and protect its
trademarks and other proprietary rights will be adequate to prevent imitation of
its  products by others or to prevent  others from seeking to block sales of the
Company's  products as violative of the  trademarks  and  proprietary  rights of
others.  Moreover,  no assurance can be given that others will not assert rights
in, or ownership of, trademarks and other  proprietary  rights of the Company or
that  the  Company  will be able to  successfully  resolve  such  conflicts.  In
addition,  the laws of certain  foreign  countries  may not protect  proprietary
rights to the same  extent as do the laws of the United  States.  The failure of
the Company to establish and then protect such proprietary  rights from unlawful
and improper appropriation could have a material adverse impact on the Company's
business, financial condition and results of operations.

         FOREIGN CURRENCY FLUCTUATIONS COULD ADVERSELY EFFECT OUR PROFITABILITY.
The Company  generally  purchases  its products in U.S.  dollars.  However,  the
Company  sources  substantially  all of its products  overseas and, as such, the
cost of these  products  may be affected by changes in the value of the relevant
currencies.  Changes in currency  exchange  rates may also  affect the  relative
prices at which the Company and foreign  competitors  sell their products in the
same market.  There can be no assurance that foreign currency  fluctuations will
not  have a  material  adverse  impact  on  the  Company's  business,  financial
condition and results of operations.

         WE DO NOT EXPECT TO PAY DIVIDENDS.  The Company anticipates that all of
its earnings in the foreseeable future will be retained to finance the continued
growth and  expansion of its  business and has no current  intention to pay cash
dividends.

         WE ARE  SUBJECT  TO RISKS  FROM  THE YEAR  2000  PROBLEM.  The  Company
recognizes  that a  challenging  problem  exists in that many  computer  systems
worldwide do not have the capability of  recognizing  the year 2000 or the years
thereafter.  No easy  technological  "quick fix" has yet been developed for this
problem.  The Company has spent a  considerable  sum of money to assure that all
its software programs are year 2000 compliant and believes that we are presently
year 2000  compliant.  This "Year 2000  Computer  Problem"  creates risk for the
Company from unforeseen problems in its own software and from third parties with
whom the Company  deals.  Such  failures of the Company  and/or  third  parties'
computer  systems  could have a material  adverse  effect on the Company and its
ability to conduct its business in the future.

INVESTMENT RISKS

         OUR STOCK PRICE HAS HISTORICALLY BEEN VOLATILE,  WHICH MAY MAKE IT MORE
DIFFICULT FOR YOU TO RESELL SHARES WHEN YOU WANT AT PRICES YOU FIND  ATTRACTIVE.
The trading price of our common stock has been and may continue to be subject to
wide fluctuations.  During 1998 and the first [nine months] of 1999, the closing
sale prices of our common stock on The Nasdaq Stock Market  ranged from $3.56 to
$14.94.  The stock  price may  fluctuate  in  response to a number of events and
factors,  such as quarterly  variations in operating  results,  announcements of
technological  innovations or new products by us or our competitors,  changes in
financial  estimates and recommendations by securities  analysts,  the operating
and  stock  price  performance  of  other  companies  that  investors  may  deem
comparable, and news reports relating to trends in our markets. In addition, the
stock  market in  general,  and the market  prices  for  footwear  companies  in
particular,  have  experienced  volatility  that may have been  unrelated to the
operating  performance  of such  companies.  These  broad  market  and  industry
fluctuations  may  adversely  affect the price of our stock,  regardless  of our
operating performance.

                                       9
<PAGE>


         MANAGEMENT  BENEFICIALLY  OWNS  APPROXIMATELY  27% OF OUR STOCK;  THEIR
INTERESTS  COULD  CONFLICT WITH YOURS;  SIGNIFICANT  SALES OF STOCK HELD BY THEM
COULD HAVE A NEGATIVE  EFFECT ON OUR STOCK PRICE.  As of October 31,  1999,  our
directors  and  executive   officers   beneficially   own  3,773,316  shares  or
approximately  27% of  our  outstanding  common  stock.  As a  result  of  their
beneficial  ownership (which assumes options owned by them were exercised),  our
directors and executive  officers could control  matters  requiring  stockholder
approval,  including  the  election of  directors  and  approval of  significant
corporate  transactions.  Such concentration of ownership along with substantial
payments  owed by the Company  under the terms of  employment  may also have the
effect  of  delaying  or  preventing  a change in  control  of the  Company.  In
addition,  sales of  significant  amounts of shares  held by our  directors  and
executive  officers or the prospect of these sales,  could adversely  affect the
market price of our Common stock.

         OUTSTANDING  OPTIONS  AND  WARRANTS  MAY  EFFECT US  NEGATIVELY.  As of
October 31, 1999, the Company had  outstanding  options to purchase an aggregate
of approximately  2,811,675 shares of Common Stock.  Holders of such options are
likely to  exercise  them when,  in all  likelihood,  the Company  could  obtain
additional  capital on terms more  favorable than those provided by the options.
While options are outstanding,  they may adversely affect the terms in which the
Company could obtain  additional  capital and negatively impact the market price
for the Company's shares of Common Stock.

         ANTI-TAKEOVER PROVISIONS COULD MAKE IT MORE DIFFICULT FOR A THIRD PARTY
TO ACQUIRE  US. Our board of  directors  has the  authority  to issue up to five
million  (5,000,000)  shares of  preferred  stock and to  determine  the  price,
rights,  preferences,  privileges and restrictions,  including voting rights, of
those shares without any further vote or action by the stockholders.  The rights
of the holders of common stock may be subject to, and may be adversely  affected
by, the rights of the holders of any  Preferred  stock that may be issued in the
future.  The  issuance  of  preferred  stock may have the  effect  of  delaying,
deferring  or  preventing  a change of control of Steven  Madden,  Ltd.  without
further action by the stockholders and may adversely affect the voting and other
rights of the holders of common stock.  We have no present plans to issue shares
of preferred stock. In addition,  our charter documents do not permit cumulative
voting,  which may make it more  difficult  for a third party to gain control of
the our board of Directors.


                                 USE OF PROCEEDS

         We will not receive any of the proceeds  from the sale of the Shares by
the Selling Securityholder. However, we will receive $7.50 for each warrant that
is exercised by the Selling Securityholder,  and if all of the warrants owned by
the Selling Securityholder are exercised, we will receive a total of $1,500,000.
We intend to use all of such proceeds for working capital and general  corporate
purposes.  Pending use of the  proceeds,  they will be  invested in  short-term,
interest bearing securities or money market funds.


              ISSUANCES OF SECURITIES TO THE SELLING SECURITYHOLDER

         On October 12,  1995,  our company  engaged  Ladenburg,  Thalmann & Co.
Inc., a registered  broker-dealer,  as its financial advisor. Under the terms of
the engagement  agreement,  Ladenberg  Thalmann agreed to provide such financial
consulting  services as Steven Madden,  Ltd. may reasonably  request. As part of
the  compensation  paid to Ladenberg  Thalmann,  the Company issued to Ladenberg
Thalmann a warrant exercisable for 200,000 shares of common stock at an exercise
price of $7.50 per share (the fair market  value of our common stock at the time
of  issuance).  We also  granted  Ladenberg  Thalmann  the right to require  the
registration  of the shares  issuable  upon the exercise of the warrant with the
Securities  and  Exchange  Commission  for sale to the public.  In August  1999,
Ladenberg  Thalmann  notified us that it was exercising its right to require the
registration of the 200,000 shares of common stock issuable upon the exercise of
the warrant. As a result, we filed a registration  statement with the Securities
and Exchange  Commission which includes this prospectus.  The warrant expires on
September 7, 2000.

                                       10
<PAGE>
                             SELLING SECURITYHOLDER

         This prospectus relates to the proposed resale of 200,000 shares of our
common stock by Ladenburg,  Thalmann & Co., Inc. or its transferees (referred to
as the "Selling Securityholders"). None of such shares are currently outstanding
and all of such shares are  issuable  upon  exercise of the warrant  held by the
Selling Securityholder at $7.50 per share.

         Based upon  11,306,643  shares  outstanding as of October 31, 1999, the
Selling  Securityholder  beneficially owns  approximately  1.8% of the Company's
shares  of  Common  Stock  outstanding.   Following  the  sale  by  the  Selling
Securityholder  of all  200,000  Shares,  the  Selling  Securityholder  will not
beneficially own any shares of the Company's Common Stock.

                              PLAN OF DISTRIBUTION

         Shares of common stock covered hereby may be offered and sold from time
to time by the  Selling  Securityholder.  The  Selling  Securityholder  will act
independently of us in making  decisions with respect to the timing,  manner and
size of each sale. The Selling  Securityholder may sell the Shares being offered
hereby:  (i) on The Nasdaq National Market,  or otherwise at prices and at terms
then  prevailing or at prices related to the then current market price;  or (ii)
in private sales at negotiated  prices  directly or through a broker or brokers,
who may act as agent or as  principal  or by a  combination  of such  methods of
sale.  The  Selling  Securityholder  and any  underwriter,  dealer  or agent who
participate   in  the   distribution   of  such  shares  may  be  deemed  to  be
"underwriters"  under  the  Securities  Act,  and any  discount,  commission  or
concession  received  by such  persons  might be  deemed  to be an  underwriting
discount or commission under the Securities Act. We have agreed to indemnify the
Selling  Securityholder against certain liabilities arising under the Securities
Act.

         Any  broker-dealer  participating  in such  transactions  as agent  may
receive commissions from the Selling Securityholder (and, if acting as agent for
the  purchaser  of such  shares,  from  such  purchaser).  Usual  and  customary
brokerage  fees may be paid by the Selling  Securityholder.  Broker-dealers  may
agree with the Selling  Securityholder to sell a specified number of shares at a
stipulated price per share, and, to the extent such a broker-dealer is unable to
do so acting as agent for the Selling  Securityholder,  to purchase as principal
any unsold shares at the price required to fulfill the broker-dealer  commitment
to the Selling  Securityholder.  Broker-dealers  who acquire shares as principal
may thereafter  resell such shares from time to time in transactions  (which may
involve  crosses  and block  transactions  and which  may  involve  sales to and
through other  broker-dealers,  including  transactions of the nature  described
above)  in the  over-the-counter  market,  in  negotiated  transactions  or by a
combination of such methods of sale or otherwise at market prices  prevailing at
the time of sale or at negotiated  prices,  and in connection  with such resales
may pay to or receive from the purchasers of such shares commissions computed as
described above.

         We have advised the Selling  Securityholder that the  anti-manipulation
rules under the  Exchange  Act may apply to sales of Shares in the market and to
the activities of the Selling  Securityholder and their affiliates.  The Selling
Securityholder   have   advised  us  that   during  such  time  as  the  Selling

                                       11
<PAGE>
Securityholder  may be  engaged in the  attempt  to sell the  Shares  registered
hereunder, they will:

         - not engage in any  stabilization  activity in connection  with any of
           our securities;

         - not  bid for or  purchase  any of our  securities  or any  rights  to
           acquire our  securities,  or attempt to induce any person to purchase
           any of our securities or rights to acquire our securities  other than
           as permitted under the Exchange Act;

         - not effect any sale or  distribution  of the Shares  until  after the
           prospectus shall have been appropriately amended or supplemented,  if
           required, to set forth the terms thereof; and

         - effect  all  sales  of  Shares  in  broker's   transactions   through
           broker-dealers acting as agents, in transactions directly with market
           makers,  or in privately  negotiated  transaction  where no broker or
           other third party (other than the purchaser) is involved.

         The  Selling   Securityholder  may  indemnify  any  broker-dealer  that
participates  in  transactions  involving the sale of the shares against certain
liabilities,  including  liabilities  arising  under  the  Securities  Act.  Any
commissions   paid  or  any  discounts  or  concessions   allowed  to  any  such
broker-dealers,  and any profits  received on the resale of such shares,  may be
deemed to be underwriting  discounts and commissions under the Securities Act if
any such broker-dealers purchase shares as principal.

         In order to comply  with the  securities  laws of  certain  states,  if
applicable,  our common  stock will be sold in such  jurisdictions  only through
registered or licensed brokers or dealers.  In addition,  in certain states, the
common  stock  may not be sold  unless  such  shares  have  been  registered  or
qualified for sale in the applicable state or an exemption from the registration
or qualification requirement is available and is complied with.

         We have agreed to use its best efforts to maintain the effectiveness of
this  registration  statement with respect to the shares of common stock offered
hereunder  by the Selling  Securityholder.  There can be no  assurance  that the
selling  securityholders  will sell all or any of the  shares  of  common  stock
offered hereunder.

         We will not receive any of the proceeds  from the sale of the Shares by
the Selling  Securityholders  or their  transferees.  "Selling  Securityholders"
includes  donees and pledgees  selling  shares  received  from the named Selling
Securityholder after the date of this prospectus.

                                  LEGAL MATTERS

         The validity of our securities  offered hereby have been passed upon by
Berlack, Israels & Liberman LLP.

                                     EXPERTS

         The consolidated  financial  statements of Steven Madden, Ltd. included
in our  annual  report  on Form  10-K  for the year  ended  December  31,  1998,
incorporated  by  reference in this  Prospectus  have been audited by Richard A.
Eisner & Company,  LLP, independent  auditors, as indicated in their report with
respect thereto,  and are incorporated  herein by reference in reliance upon the
report of such firm given  upon their  authority  as experts in  accounting  and
auditing.

                      DISCLOSURE OF COMMISSION POSITION ON
                  INDEMNIFICATION OF SECURITIES ACT LIABILITIES

         Insofar as indemnification for liabilities arising under the Securities
Act may be permitted to our directors,  officers,  and controlling  persons,  we
have been advised that in the opinion of the Commission this  indemnification is
against  public  policy as expressed  in the  Securities  Act and is,  therefore
unenforceable.  In the  event  that a claim  of  indemnification  against  these
liabilities,  other than our  payment of expense  incurred or paid by one of our
directors,  officers,  or controlling  persons in the successful  defense of any
action, suit or proceeding, is asserted by that director, officer or controlling
person in connection with the securities being  registered,  we will,  unless in
the  opinion  of our  counsel  the  matter  has been  settled  by a  controlling
precedent,  submit to a court of appropriate  jurisdiction  the question whether
this  indemnification  by us is  against  public  policy  as  expressed  in  the
Securities Act and will be governed by the final adjudication of these issues.

                                       12
<PAGE>


     You  should  rely only on the  information  incorporated  by  reference  or
provided in this prospectus.  We have not authorized  anyone else to provide you
with different  information.  We are not making an offer of these  securities in
any state  where the offer is not  permitted.  You should  not  assume  that the
information in this prospectus is accurate as of any date other that the date on
the front of this document.




                                TABLE OF CONTENTS
                                                                            Page
                                                                            ----

Available Information......................................................   2
Risk Factors...............................................................   4
Use of Proceeds............................................................  10
Selling Securityholder.....................................................  11
Plan of Distribution.......................................................  12
Legal Matters..............................................................  13
Experts....................................................................  13
Disclosure of Commission
  Position on Indemnification of
  Securities Act Liabilities ..............................................  13





                               STEVEN MADDEN, LTD.

                         200,000 SHARES OF COMMON STOCK






                                   PROSPECTUS










                                December 9, 1999


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