MADDEN STEVEN LTD
10-Q, 1999-08-02
FOOTWEAR, (NO RUBBER)
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM 10-Q

(X) QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE SECURITIES EXCHANGE
ACT OF 1934

For the quarterly period ended   June 30, 1999
- --------------------------------------------------------------------------------


(_)  TRANSITION  REPORT  PURSUANT  TO  SECTION  13 OR 15 (d)  OF THE  SECURITIES
EXCHANGE ACT OF 1934

For the transition period from ____________________ to _____________________

For Quarter Ended  June 30, 1999     Commission File Number 0-23702
                  ---------------                           ------------

                               STEVEN MADDEN, LTD.
- --------------------------------------------------------------------------------
             (Exact name of Registrant as specified in its charter)


           Delaware                                       13-3588231
- -------------------------------             ------------------------------------
(State or other jurisdiction of             (I.R.S. Employer Identification No.)
incorporation or organization)

52-16 Barnett Avenue, Long Island City, New York             11104
- --------------------------------------------------------------------------------
 (Address of principal executive offices)                  (Zip Code)

Registrant's telephone number, including area code          (718) 446-1800
- --------------------------------------------------------------------------------

Indicate by check mark whether the Registrant (1) has filed all reports required
to be filed by Section 13 of 15 (d) of the  Securities  and Exchange Act of 1934
during  the  preceding  12  months  and  (2) has  been  subject  to such  filing
requirements for the past 90 days.

                                    Yes  [X]     No [ ]

   Class                                 Outstanding as of July 29, 1999
Common Stock                                          11,110,543

                                        1
<PAGE>


                               STEVEN MADDEN, LTD.
                                    FORM 10-Q
                                QUARTERLY REPORT
                                  JUNE 30, 1999


                                TABLE OF CONTENTS



PART I -  FINANCIAL INFORMATION
ITEM 1.   Condensed Consolidated Financial Statements:

          Consolidated Balance Sheets ................................... F3

          Consolidated Statements of Operations ......................... F4

          Consolidated Statement of Cash Flows .......................... F5

          Notes to condensed consolidated financial statements .......... F6


ITEM 2.   Management's discussion and analysis of financial
           condition and results of operations ..........................  7

PART II - OTHER INFORMATION
ITEM 2.   Legal  Proceedings ............................................ 18

ITEM 4.   Submission of Matters to a Vote of Security Holders ........... 18


                                       2

<PAGE>
<TABLE>
<CAPTION>

STEVEN MADDEN, LTD. AND SUBSIDIARIES

CONSOLIDATED BALANCE SHEETS

                                                                              JUNE 30,      DECEMBER 31,
                                                                                1999            1998
                                                                            ------------    ------------
                                                                            (UNAUDITED)
<S>                                                                         <C>             <C>
ASSETS
Current assets:
   Cash and cash equivalents                                                $ 16,460,000    $ 14,642,000
   Investments                                                                                   499,000
   Accounts receivable - net of allowances of $470,000 and $462,000              914,000         924,000
   Due from factor - net of allowances of $495,000 and $351,000               15,183,000       9,357,000
   Inventories                                                                 8,342,000       7,971,000
   Prepaid advertising                                                           428,000         896,000
   Prepaid expenses and other current assets                                   3,590,000       2,091,000
   Deferred taxes                                                                534,000         534,000
                                                                            ------------    ------------

      Total current assets                                                    45,451,000      36,914,000

Property and equipment, net                                                   10,682,000       8,991,000
Deferred taxes                                                                   293,000         293,000
Deposits and other                                                               288,000         247,000
Cost in excess of fair value of net assets acquired - net of accumulated
   amortization of $367,000 and $297,000                                       2,414,000       2,483,000
                                                                            ------------    ------------

                                                                            $ 59,128,000    $ 48,928,000
                                                                            ============    ============

LIABILITIES
Current liabilities:
   Current portion of lease payable                                         $    133,000    $    106,000
   Accounts payable and accrued expenses                                       8,475,000       3,181,000
                                                                            ------------    ------------

      Total current liabilities                                                8,608,000       3,287,000

Deferred rent                                                                    569,000         385,000
Lease payable, less current portion                                              246,000         296,000
                                                                            ------------    ------------

                                                                               9,423,000       3,968,000
                                                                            ------------    ------------

Contingencies (Note D)

STOCKHOLDERS' EQUITY
Common stock - $.0001 par value, 60,000,000 shares authorized, 11,108,068
   and 10,940,643 issued and outstanding                                           1,000           1,000
Additional paid-in capital                                                    38,058,000      36,601,000
Retained earnings                                                             15,031,000      11,256,000
Unearned compensation                                                         (1,470,000)     (1,661,000)
Treasury stock at cost - 345,204 and 270,204 shares                           (1,915,000)     (1,237,000)
                                                                            ------------    ------------

                                                                              49,705,000      44,960,000
                                                                            ------------    ------------

                                                                            $ 59,128,000    $ 48,928,000
                                                                            ============    ============
See notes to financial statements
</TABLE>

                                      F-3
<PAGE>
<TABLE>
<CAPTION>

STEVEN MADDEN, LTD. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF OPERATIONS

                                                                   THREE MONTHS ENDED                  SIX MONTHS ENDED
                                                                        JUNE 30,                           JUNE 30,
                                                            --------------------------------  ---------------------------------
                                                                 1999             1998              1999              1998
                                                            ---------------  ---------------  ---------------   ---------------

<S>                                                         <C>              <C>              <C>               <C>
Net sales                                                   $    38,056,000  $    18,733,000  $    64,787,000   $    35,244,000
Cost of sales                                                    21,888,000       11,200,000       37,677,000        20,685,000
                                                            ---------------  ---------------  ---------------   ---------------

Gross profit                                                     16,168,000        7,533,000       27,110,000        14,559,000
Commission and licensing fee income                                 802,000          779,000        1,493,000         1,543,000
Operating expenses                                              (13,019,000)      (6,681,000)     (22,372,000)      (13,132,000)
                                                            ---------------  ---------------  ---------------   ---------------

Income from operations                                            3,951,000        1,631,000        6,231,000         2,970,000
Interest income (expense), net                                      158,000          (46,000)         332,000           (72,000)
                                                            ---------------  ---------------  ---------------   ---------------

Income before provision for income taxes                          4,109,000        1,585,000        6,563,000         2,898,000
Provision for income taxes                                        1,745,000          704,000        2,788,000         1,244,000
                                                            ---------------  ---------------  ---------------   ---------------

NET INCOME                                                  $     2,364,000  $       881,000  $     3,775,000   $     1,654,000
                                                            ===============  ===============  ===============   ===============

BASIC INCOME PER SHARE                                            $0.22            $0.10            $0.35             $0.19
                                                                  =====            =====            =====             =====

DILUTED INCOME PER SHARE                                          $0.19            $0.08            $0.31             $0.16
                                                                  =====            =====            =====             =====

Weighted average common shares
   outstanding - basic income per share                          10,683,291        8,671,875       10,677,596         8,544,971
Effect of potential common shares from exercise
   of options and warrants                                        1,510,347        2,241,663        1,390,604         2,028,391
                                                            ---------------  ---------------  ---------------   ---------------

WEIGHTED AVERAGE COMMON SHARES
   OUTSTANDING - DILUTED INCOME PER SHARE                        12,193,638       10,913,538       12,068,200        10,573,362
                                                            ===============  ===============  ===============   ===============
</TABLE>
See notes to financial statements

                                      F-4

<PAGE>
<TABLE>
<CAPTION>

STEVEN MADDEN, LTD. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF CASH FLOWS

                                                                                 SIX MONTHS ENDED
                                                                                      JUNE 30
                                                                         --------------------------------
                                                                              1999              1998
                                                                         ---------------  ---------------
<S>                                                                      <C>              <C>
CASH FLOWS FROM OPERATING ACTIVITIES:
   Net income                                                            $     3,775,000  $     1,654,000
   Adjustments to reconcile net income to net cash provided by
      (used in) operating activities:
        Issuance of compensatory stock options                                   474,000          142,000
        Depreciation and amortization                                            880,000          628,000
        Deferred compensation                                                    191,000           74,000
        Provision for bad debts                                                  152,000           97,000
        Deferred rent expense                                                    184,000          151,000
        Changes in:
           Accounts receivable - nonfactored                                       2,000          (55,000)
           Due from factor                                                    (5,970,000)      (1,858,000)
           Inventories                                                          (371,000)      (1,768,000)
           Prepaid expenses and other assets                                  (1,072,000)        (186,000)
           Accounts payable and accrued expenses                               5,294,000       (1,616,000)
                                                                         ---------------  ---------------

             Net cash provided by (used in) operating activities               3,539,000       (2,737,000)
                                                                         ---------------  ---------------

CASH FLOWS FROM INVESTING ACTIVITIES:
   Purchase of property and equipment                                         (2,502,000)      (1,273,000)
   Sale of investment securities                                                 499,000        1,991,000
   Payments in connection with acquisition of business                                            (19,000)
                                                                         ---------------  ---------------

             Net cash (used in) provided by investing activities              (2,003,000)         699,000
                                                                         ---------------  ---------------

CASH FLOWS FROM FINANCING ACTIVITIES:
   Proceeds from options exercised                                               983,000        2,483,000
   Purchase of treasury stock                                                   (678,000)
   Payment of lease obligations                                                  (23,000)         (35,000)
                                                                         ---------------  ---------------

             Net cash provided by financing activities                           282,000        2,448,000
                                                                         ---------------  ---------------

NET INCREASE IN CASH AND CASH EQUIVALENTS                                      1,818,000          410,000
Cash and cash equivalents - beginning of quarter                              14,642,000        3,887,000
                                                                         ---------------  ---------------

CASH AND CASH EQUIVALENTS - END OF PERIOD                                $    16,460,000  $     4,297,000
                                                                         ===============  ===============


SUPPLEMENTAL DISCLOSURE OF NONCASH INVESTING AND FINANCING ACTIVITIES:
   Issuance of common stock in connection with acquisition of business                    $       668,000
</TABLE>

See notes to financial statements

                                      F-5

<PAGE>

STEVEN MADDEN, LTD. AND SUBSIDIARIES

NOTES TO FINANCIAL STATEMENTS
JUNE 30, 1999

NOTE A - BASIS OF REPORTING

The accompanying unaudited financial statements have been prepared in accordance
with generally accepted accounting  principles for interim financial information
and with the instructions to Form 10-Q. Accordingly,  they do not include all of
the  information  and  footnotes  required  by  generally  accepted   accounting
principles for complete financial statements. In the opinion of management, such
statements  include all adjustments  (consisting only of normal recurring items)
which are considered necessary for a fair presentation of the financial position
of Steven Madden, Ltd. and subsidiaries (the "Company") as of June 30, 1999, and
the results of their operations and cash flows for the six month and three-month
periods then ended.  The results of operations for the six month and three-month
periods  ended June 30, 1999 are not  necessarily  indicative  of the  operating
results for the full year. It is suggested  that these  financial  statements be
read in conjunction  with the financial  statements and related  disclosures for
the year ended December 31, 1998 included in the Annual Report of Steven Madden,
Ltd. on Form 10-K.

NOTE B - INVENTORIES

Inventories,  which consist of finished  goods,  are stated at the lower of cost
(first-in, first-out method) or market.

NOTE C - NET INCOME PER SHARE OF COMMON STOCK

Basic income per share is based on the weighted  average number of common shares
outstanding  during the year.  Diluted  income per share  reflects the potential
dilution  assuming  common  shares were issued upon the exercise of  outstanding
options and warrants and the proceeds thereof were used to purchase  outstanding
common shares.

NOTE D - PENDING LITIGATION

On or about May 25, 1999, Magnum Fashions,  Inc.  ("Magnum"),  a former licensee
for handbags and related products,  commenced an arbitration  proceeding against
the Company before the American Arbitration  Association.  Magnum alleges in its
Statement of Claim, inter alia, that it was fraudulently induced to enter into a
license  agreement,  dated as of February  1, 1997,  with the Company as well as
fraudulent nondisclosure, negligent misrepresentation,  mutual mistake, wrongful
termination,  failure of consideration and defamation. Based on the allegations,
Magnum seeks to be released from its financial  obligations to the Company under
the license  agreement and seeks damages in an unstated  amount.  In addition to
denying the claims asserted by Magnum,  the Company has asserted a claim against
Magnum for the balance of the minimum  royalty due under the license  agreement.
The Company  believes  that the claims  asserted by Magnum are entirely  without
merit, and intends to prosecute its claims vigorously.

On or about  March  13,  1998,  the  Company  and Stav  Efrat  were sued by Ooga
Associated Corp.  ("Ooga"), a design and construction firm previously engaged by
the Company to design and construct certain of the Company's retail shoe stores.
In this action, which is pending in the Supreme Court of New York, County of New
York, Ooga  principally  alleges that (i) the Company  breached an oral contract
pursuant to which it engaged Ooga to exclusively  design and build the Company's
retail shoe stores,  (ii) the Company induced Mr. Efrat, an officer and director
of Ooga,  to breach his  fiduciary  duties to Ooga by  improperly  employing his
services,  and  (iii)  the  Company  misappropriated  Ooga's  trade  secrets  by
impermissibly  using store  designs and concepts  owned by Ooga. In its lawsuit,
Ooga seeks damages consisting of amounts based on its prospective earnings under
the  alleged  oral  contract  with the  Company,  its lost  earnings  on certain
projects it claims to have  abandoned or forgone in reliance on the alleged oral
contract  with  the  Company,  and on the  value  of the  designs  and  concepts
allegedly   misappropriated   by  the  Company  and  also  seeks  an  injunction
prohibiting  the  Company  from  using  Ooga's  designs  or  other   proprietary
information,  from  employing  any Ooga  employees  or  interfering  with Ooga's
contractual  relationships  with its  customers.  On October 22, 1998, the Court
orally  dismissed  Ooga's breach of contract  claims and on January 7, 1999, the
Court  suspended  the action  based on the  failure of Ooga to be present  for a
mandatory  court  conference.  The  action  is  subject  to being  revived  upon
application by Ooga within a one year period.  The Company  believes that Ooga's
claims are  completely  without  merit,  and intends to  vigorously  contest its
lawsuit.

                                      F-6
<PAGE>

ITEM 2.

MANAGEMENT'S  DISCUSSION  AND  ANALYSIS OF  FINANCIAL  CONDITION  AND RESULTS OF
OPERATIONS.
- --------------------------------------------------------------------------------

The following  discussion of the  Company's  financial  condition and results of
operations should be read in conjunction with the Financial Statements and Notes
thereto appearing elsewhere in this document.

Statements in this "Management's  Discussion and Analysis of Financial Condition
and Results of Operations"  and elsewhere in this document as well as statements
made in press releases and oral statements that may be made by the Company or by
officers,  directors or employees of the Company acting on the Company's  behalf
that are not  statements  of  historical  or current  fact  constitute  "forward
looking  statements"  within the  meaning of the Private  Securities  Litigation
Reform Act of 1995. Such  forward-looking  statements  involve known and unknown
risks,  uncertainties  and other  unknown  factors  that could  cause the actual
results of the Company to be materially different from the historical results or
from any future results expressed or implied by such forward-looking statements.
In  addition  to   statements   which   explicitly   describe   such  risks  and
uncertainties,  readers are urged to consider  statements labeled with the terms
"believes",  "belief",  "expects",  "intends",  "anticipates"  or  "plans" to be
uncertain forward-looking  statements.  The forward looking statements contained
herein are also  subject  generally  to other risks and  uncertainties  that are
described from time to time in the Company's reports and registration statements
filed with the Securities and Exchange Commission.

The  following  table sets  forth  information  on  operations  for the  periods
indicated:


                                      PERCENTAGE OF NET REVENUES
                                           SIX MONTHS ENDED
                                               JUNE 30

CONSOLIDATED:                     1999                         1998
- ------------                      ----                         ----


Net Sales                       $64,787,000        100%     $35,244,000    100%
Cost of Sales                    37,677,000         58       20,685,000     59
Other Operating Income            1,493,000          2        1,543,000      4
Operating Expenses               22,372,000         35       13,132,000     37
Income from Operations            6,231,000         10        2,970,000      8
Interest Income (Expense) Net       332,000          1          (72,000)     0
Income Before Income Taxes        6,563,000         10        2,898,000      8
Net Income                        3,775,000          6        1,654,000      5

                                        7

<PAGE>
<TABLE>
<CAPTION>

                                      PERCENTAGE OF NET REVENUES
                                           SIX MONTHS ENDED
                                               JUNE 30

By Segment                             1999                        1998
                                       ----                        ----

WHOLESALE DIVISIONS:
- -------------------
<S>                                 <C>               <C>       <C>               <C>
STEVEN MADDEN, LTD.
Net Sales                           $30,133,000       100%      $22,302,000       100%
Cost of Sales                        18,691,000        62        13,790,000        62
Other Operating Income                  328,000         1           175,000         1
Operating Expenses                   10,055,000        33         6,840,000        31
Income from Operations                1,715,000         6         1,847,000         8

DIVA ACQUISITION CORP.
Net Sales                            $3,426,000       100%       $2,849,000       100%
Cost of  Sales                        2,306,000        67         2,336,000        82
Operating Expenses                      694,000        20           678,000        24
Income (Loss) from Operations           426,000        12          (165,000)       (6)

l.e.i. FOOTWEAR:
Net Sales                           $11,759,000       100%              ---        --
Cost of sales                         7,890,000        67               ---        --
Operating Expenses                    2,228,000        19               ---        --
Income from Operations                1,641,000        14               ---        --

STEVEN MADDEN RETAIL INC.:
- -------------------------

Net Sales                           $19,469,000       100%      $10,093,000       100%
Cost of Sales                         8,790,000        45         4,559,000        45
Operating Expenses                    8,578,000        44         4,924,000        49
Income from Operations                2,101,000        11           610,000         6

ADESSO MADDEN INC.:
- ------------------
 (FIRST COST)

Other Operating Income               $1,165,000       100%       $1,368,000       100%
Operating Expenses                      817,000        70           690,000        50
Income from Operations                  348,000        30           678,000        50
</TABLE>


                                       8
<PAGE>


                                           PERCENTAGE OF NET REVENUES
                                               THREE MONTHS ENDED
                                                     JUNE 30

CONSOLIDATED:                            1999                    1998
- ------------                             ----                    ----


Net Sales                            $38,056,000    100%     $18,733,000   100%
Cost of Sales                         21,888,000     58       11,200,000    60
Other Operating Income                   802,000      2          779,000     4
Operating Expenses                    13,019,000     34        6,681,000    36
Income from Operations                 3,951,000     10        1,631,000     9
Interest Income (Expense) Net            158,000      0          (46,000)    0
Income Before Income Taxes             4,109,000     11        1,585,000     8
Net Income                             2,364,000      6          881,000     5

By Segment

WHOLESALE DIVISIONS:

STEVEN MADDEN, LTD.
Net Sales                            $17,877,000    100%     $12,003,000   100%
Cost of Sales                         10,985,000     61        7,615,000    63
Other Operating Income                   187,000      1           94,000     1
Operating Expenses                     6,200,000     35        3,254,000    27
Income from Operations                   879,000      5        1,228,000    10

DIVA ACQUISITION CORP.
Net Sales                             $1,971,000    100%        $920,000   100%
Cost of  Sales                         1,296,000     66          911,000    99
Operating Expenses                       426,000     22          313,000    34
Income (Loss) from Operations            249,000     13         (304,000)  (33)

l.e.i. FOOTWEAR:
Net Sales                             $6,381,000    100%             ---    --
Cost of sales                          4,180,000     66              ---    --
Operating Expenses                     1,251,000     20              ---    --
Income from Operations                   950,000     15              ---    --


                                       9
<PAGE>

                                          PERCENTAGE OF NET REVENUES
                                              THREE MONTHS ENDED
                                                   JUNE 30

By Segment (Continued)                   1999                  1998
                                         ----                  ----

STEVEN MADDEN RETAIL INC.:
- -------------------------

Net Sales                            $11,827,000    100%    $5,810,000     100%
Cost of  Sales                         5,427,000     46      2,674,000      46
Operating Expenses                     4,760,000     40      2,741,000      47
Income (Loss) from Operations          1,640,000     14        395,000       7

ADESSO MADDEN INC.:
- ------------------
 (FIRST COST)

Other Operating Income                  $615,000    100%      $685,000     100%
Operating Expenses                       382,000     62        373,000      54
Income from Operations                   233,000     38        312,000      46



RESULTS OF OPERATIONS

SIX MONTHS ENDED JUNE 30, 1999 VS. SIX MONTHS ENDED JUNE 30, 1998

CONSOLIDATED:

Sales for the six month  period  ended  June 30,  1999 were  $64,787,000  or 84%
higher than the  $35,244,000  recorded  in the  comparable  period of 1998.  The
increase  in sales is due to  several  factors  including  additional  wholesale
accounts, increased reorders, EDI size replenishment, increased retail sales due
to the opening of twelve  additional  stores and three outlet stores during 1998
which were not open full comparable  period,  three additional retail stores and
one  additional  outlet  store in the first  quarter of 1999 and two  additional
retail  stores in the second  quarter of 1999.  Also,  the  Company's new l.e.i.
Wholesale  Division  ("l.e.i.  Wholesale")  was launched in the third quarter of
1998 shipping to department  stores  throughout  the country.  l.e.i.  Wholesale
generated  revenue of $11,759,000  for the six month period ended June 30, 1999.
As a result of additional distribution,  management feels that "Steve Madden" as
a brand name has increased in popularity  nationwide.  In turn,  increased sales
have enabled the Company to expand its advertising and in store concept efforts,
all of which have contributed to the continuing increase in sales.

                                       10
<PAGE>

Gross profit as a percentage of sales increased from 41% in 1998 to 42% in 1999.
This increase was due to the changing product mix, balanced sourcing,  inventory
management and EDI replenishment.

Selling,  general and administrative (SG&A) expenses increased to $22,372,000 in
1999 from  $13,132,000  in 1998.  The increase in SG&A is due primarily to a 62%
increase  in  payroll,  officers  bonuses  and  payroll  related  expenses  from
$5,382,000 in 1998 to $8,733,000 in 1999. Additionally,  selling,  designing and
licensing costs increased by 130% from $2,627,000 in 1998 to $6,048,000 in 1999.
This is due in part to an  increase  in sales in the  current  period and to the
Company's increased focus on selling,  designing, and licensing activities.  The
increase in the number of retail outlets and expanded office facilities resulted
in an increase in occupancy, telephone,  utilities, computer,  printing/supplies
and depreciation expenses by 57% from $2,854,000 in 1998 to $4,493,000 in 1999.

Income from operations for 1999 was $6,231,000  which  represents an increase of
$3,261,000 or 110% over the income from  operations  of $2,970,000 in 1998.  Net
income increased by 128% to $3,775,000 in 1999 from $1,654,000 in 1998.

WHOLESALE DIVISIONS:

Sales from the Steve Madden Wholesale Division ("Madden  Wholesale"),  accounted
for  $30,133,000  or 47% and  $22,302,000 or 63% of total sales in the six month
period ended June 30, 1999 and 1998, respectively.  Gross profit as a percentage
of sales remains the same in the Madden Wholesale  Division.  Operating expenses
increased to $10,055,000 in 1999 from  $6,840,000 in 1998.  This increase is due
to an increase in payroll and payroll  related  expenses  principally due to the
hiring of additional  management personnel and an increase in occupancy expenses
due to additional  warehouse  space needed for expanding EDI size  replenishment
inventory. Additionally, selling, designing and licensing costs increased due to
an increase in sales in the current period and to the Company's  increased focus
on selling,  designing,  and licensing activities.  Madden Wholesale income from
operations  was  $1,715,000  in 1999  compared  to  income  from  operations  of
$1,847,000 in 1998.

Sales from the Diva  Acquisition  Corp.  Wholesale  Division ("Diva  Wholesale")
which markets the "David Aaron" brand name in footwear  accounted for $3,426,000
or 5%, and  $2,849,000  or 8%, of total sales in the six month period ended June
30, 1999 and 1998, respectively. Gross profit as a percentage of sales increased
from  18% in 1998 to 33% in  1999  due to the  changing  product  mix,  balanced
sourcing and inventory  management.  Operating expenses increased to $694,000 in
1999 from $678,000 in 1998 due to increases in occupancy,  computer, payroll and
payroll related expenses.  Income from operations from Diva was $426,000 in 1999
compared to loss from operations of $165,000 in 1998.

                                       11
<PAGE>

The Company's  new l.e.i.  Wholesale  Division  ("l.e.i.  Wholesale")  commenced
shipping to department  stores  throughout the country in third quarter of 1998.
l.e.i. Wholesale generated revenue of $11,759,000 for the six month period ended
June 30, 1999. l.e.i has been well received during the first and second quarters
of 1999. l.e.i. is sold primarily in department stores,  including Macy's - east
and west, Burdines, Rich's, Hecht's, Filene's,  Foley's, Dayton Hudson, Belk and
Penney's.  l.e.i is also being well  received in specialty  store chains such as
Wet Seal and Journey's. l.e.i now sells in over 2000 doors in the United States.

RETAIL DIVISION:

Sales from the Retail Division  accounted for $19,469,000 or 30% and $10,093,000
or 29% of total revenues in 1999 and 1998, respectively.  The increase in Retail
Division  sales is primarily due to the Company's  opening of twelve  additional
stores and three outlet stores during 1998, three  additional  retail stores and
one  additional  outlet store during  first  quarter of 1999 and two  additional
retail stores in the second quarter of 1999.  Same store sales for the six month
period ended June 30, 1999  increased by 22% over the same period of 1998.  This
increase  in same store  sales was driven our  ability to reorder  best  selling
sandals,  test new  products  including  sandals in natural  materials  and wood
bottoms  and new  classifications  such as,  slippers.  Also,  during  the first
quarter of 1999,  the  Company  completed  it's  internet  fulfillment  site and
expanded the number of workstations at the Long Island City offices dedicated to
Internet  sales.  The actual  number of hits were (7.1  million),  unique  users
(110,000)  and the  conversion  rate (3.2%)  during the first quarter and in the
second  quarter  the actual  number of hits were (10.2  million),  unique  users
(138,000)  and the  conversion  rate (3.2%).  As the Company  offers  additional
styles  through  its   stevenmadden.com   site,   business  continues  to  grow.
Additionally,  the Company  announced during the second quarter of 1999 that the
Company signed an agreement with America Online, the world's leading interactive
service,  to sell footwear and apparel  through AOL's new shopping  destination,
Shop @ AOL. The Company's  e-commerce  traffic and sales  continue to outperform
internal  expectations,  with second quarter  e-commerce sales results more than
100% above the previous quarter and the Company believes that this alliance with
AOL will further help to develop the Company into a dominant  e-commerce  player
in the footwear industry. Gross profit as a percentage of sales remains the same
in the Retail Division.  Selling,  general and  administrative  expenses for the
Retail  Division  increased to $8,578,000 in 1999 from  $4,924,000 in 1998. This
increase  is due to  increases  in  payroll  and  related  expenses,  occupancy,
printing,  computer  and  depreciation  expenses  as a result of opening  twelve
additional  stores and three outlet stores  during 1998,  four retail stores and
one retail outlet store in the first quarter of 1999 and two  additional  retail
stores in the second  quarter of 1999.  Income from  operations  from the retail
division was  $2,101,000 in 1999 compared to income from  operations of $610,000
in 1998.

                                       12
<PAGE>

ADESSO-MADDEN DIVISION:

Adesso-Madden,  Inc.,  a  wholly  owned  subsidiary  of the  Company,  generated
commission  revenues of $1,165,000  for the six month period ended June 30, 1999
which  represents a decrease from the commission  revenues of $1,368,000 in 1998
due to a shift by JC  Penneys  from  ordering  goods  through  Adesso  Madden to
ordering  goods from l.e.i.  wholesale.  However,  Adesso-Madden,  the Company's
first cost division,  continues to expand its business by introducing additional
styles in Kmart and  through  Mel Disco and  Target - as well as,  our new first
cost brand  Jordache.  During the first  quarter of 1999,  the Company  received
orders  from  Walmart  for  women  and girls  styles  of the  Jordache  footwear
collection.  The first  shipments of Jordache  shoes to be made in July of 1999.
Operating  expenses  increased to $817,000 in 1999 from  $690,000 in 1998 due to
increases in occupancy,  computer,  payroll and payroll related expenses. Income
from operations from  Adesso-Madden was $348,000 in 1999 compared to income from
operations of $678,000 in 1998.

THREE MONTHS ENDED JUNE 30, 1999 VS. THREE MONTHS ENDED JUNE 30, 1998

CONSOLIDATED:

Sales for the three month  period ended June 30, 1999 were  $38,056,000  or 103%
higher than the  $18,733,000  recorded  in the  comparable  period of 1998.  The
increase  in sales is due to  several  factors  including  additional  wholesale
accounts, increased reorders, EDI size replenishment, increased retail sales due
to the opening of twelve  additional  stores and three outlet stores during 1998
which were not open full comparable  period,  three additional retail stores and
one  additional  outlet  store in the first  quarter of 1999 and two  additional
retail  stores in the second  quarter of 1999.  Also,  the  Company's new l.e.i.
Wholesale  Division  ("l.e.i.  Wholesale")  was launched in the third quarter of
1998 shipping to department  stores  throughout  the country.  l.e.i.  Wholesale
generated  revenue of $6,381,000 for the three month period ended June 30, 1999.
As a result of additional distribution,  management feels that "Steve Madden" as
a brand name has increased in popularity  nationwide.  In turn,  increased sales
have enabled the Company to expand its advertising and in store concept efforts,
all of which have contributed to the continuing increase in sales.

Gross profit as a percentage of sales increased from 40% in 1998 to 42% in 1999.
Increased  sales  volume has allowed  the Company to purchase in larger  volume,
resulting  in a lower cost per pair.  Also,  the  increase  was due to  balanced
sourcing,  inventory  management,  EDI  replenishment and the increase in l.e.i.
Wholesale Division sales.

Selling,  general and administrative (SG&A) expenses increased to $13,019,000 in
1999 from  $6,681,000  in 1998.  The increase in SG&A is due  primarily to a 76%
increase  in  payroll,  officers  bonuses  and  payroll  related  expenses  from
$2,907,000 in 1998 to $5,105,000 in 1999. Additionally,  selling,  designing and
licensing costs increased by 271%

                                       13

<PAGE>

from 1,033,000 in 1998 to $3,834,000 in 1999. This is due in part to an increase
in sales in the current period and to the Company's  increased focus on selling,
designing,  and  licensing  activities.  The  increase  in the  number of retail
outlets and expanded  office  facilities  resulted in an increase in  occupancy,
telephone,  utilities, computer,  printing/supplies and depreciation expenses by
68% from $1,414,000 in 1998 to $2,369,000 in 1999.

Income from operations for 1999 was $3,951,000  which  represents an increase of
$2,320,000 or 142% over the income from  operations  of $1,631,000 in 1998.  Net
income increased by 168% to $2,364,000 in 1999 from $881,000 in 1998.


WHOLESALE DIVISIONS:

Sales from the Steve Madden Wholesale Division ("Madden  Wholesale"),  accounted
for  $17,877,000 or 47% and $12,003,000 or 64% of total sales in the three month
period ended June 30, 1999 and 1998, respectively.  Gross profit as a percentage
of  sales  increased  from  37% in 1998 to 39% in 1999 in the  Madden  Wholesale
Division.  Operating expenses increased to $6,200,000 in 1999 from $3,254,000 in
1998.  This  increase  is due to an  increase  in payroll  and  payroll  related
expenses principally due to the hiring of additional management personnel and an
increase in occupancy  expenses  due to  additional  warehouse  space needed for
expanding EDI size replenishment inventory. Additionally, selling, designing and
licensing  costs increased due to an increase in sales in the current period and
to  the  Company's  increased  focus  on  selling,   designing,   and  licensing
activities.  Madden  Wholesale  income  from  operations  was  $879,000  in 1999
compared to income from operations of $1,228,000 in 1998.

Sales from the Diva  Acquisition  Corp.  Wholesale  Division ("Diva  Wholesale")
which markets the "David Aaron" brand name in footwear  accounted for $1,971,000
or 5%, and  $920,000 or 5%, of total sales in the three month  period ended June
30, 1999 and 1998, respectively. Gross profit as a percentage of sales increased
from 1% in 1998 to 34% in 1999 due to the  purchase  of a higher  percentage  of
shoes  from  overseas  suppliers,  resulted  in a lower  cost  per  pair in 1999
compared to 1998. Operating expenses increased to $426,000 in 1999 from $313,000
in 1998 due to increases in occupancy,  computer and payroll and payroll related
expenses. Income from operations from Diva was $249,000 in 1999 compared to loss
from operations of $304,000 in 1998.

The Company's  new l.e.i.  Wholesale  Division  ("l.e.i.  Wholesale")  commenced
shipping to department  stores  throughout the country in third quarter of 1998.
l.e.i.  Wholesale  generated  revenue of  $6,381,000  for the three month period
ended June 30, 1999.  l.e.i has been well  received  during the first and second
quarters of 1999.  l.e.i.  is sold  primarily in  department  stores,  including
Macy's - east and west, Burdines,  Rich's,  Hecht's,  Filene's,  Foley's, Dayton
Hudson, Belk and Penney's.  l.e.i is also being well received in specialty store
chains such as Wet Seal and Journey's. l.e.i now sells in over 2000 doors in the
United States.

                                       14
<PAGE>

RETAIL DIVISION:

Sales from the Retail  Division  accounted for $11,827,000 or 31% and $5,810,000
or 31% of total revenues in 1999 and 1998, respectively.  The increase in Retail
Division  sales is primarily due to the Company's  opening of twelve  additional
stores and three outlet stores during 1998, three  additional  retail stores and
one  additional  outlet store during  first  quarter of 1999 and two  additional
retail  stores in the  second  quarter of 1999.  Same store  sales for the three
month period ended June 30, 1999  increased by 30% over the same period of 1998.
This increase in same store sales was driven our ability to reorder best selling
sandals,  test new  products  including  sandals in natural  materials  and wood
bottoms and new classifications such as, slippers. In the first quarter of 1999,
the Company completed it's internet  fulfillment site and expanded the number of
workstations at the Long Island City offices  dedicated to Internet  sales.  The
actual  number  of hits were  (7.1  million),  unique  users  (110,000)  and the
conversion  rate (3.2%) during the first  quarter and in the second  quarter the
actual  number of hits were  (10.2  million),  unique  users  (138,000)  and the
conversion  rate (3.2%).  As the Company  offers  additional  styles through its
stevenmadden.com  site,  business continues to grow.  Additionally,  the Company
announced during the second quarter of 1999 that the Company signed an agreement
with America Online, the world's leading  interactive  service, to sell footwear
and apparel  through AOL's new shopping  destination,  Shop @ AOL. The Company's
e-commerce traffic and sales continue to outperform internal expectations,  with
second  quarter  e-commerce  sales  results  more than 100%  above the  previous
quarter and the Company  believes  that this alliance with AOL will further help
to develop into the dominant  e-commerce player in the footwear industry.  Gross
profit  as a  percentage  of  sales  remains  the same in the  Retail  Division.
Selling,  general and administrative  expenses for the Retail Division increased
to $4,760,000 in 1999 from $2,741,000 in 1998. This increase is due to increases
in payroll and related expenses, occupancy,  printing, computer and depreciation
expenses as a result of opening twelve additional stores and three outlet stores
during 1998, four retail stores and one retail outlet store in the first quarter
of 1999 and two additional  retail stores in the second quarter of 1999.  Income
from  operations  from the retail  division was  $1,640,000  in 1999 compared to
income from operations of $395,000 in 1998.


ADESSO-MADDEN DIVISION:

Adesso-Madden,  Inc.,  a  wholly  owned  subsidiary  of the  Company,  generated
commission  revenues of $615,000  for the three month period ended June 30, 1999
which represents a decrease from the commission revenues of $685,000 in 1998 due
to a shift by JC Penneys from ordering  goods through  Adesso Madden to ordering
goods from l.e.i. wholesale.  However,  Adesso-Madden,  the Company's first cost
division,  continues to expand its business by introducing  additional styles in
Kmart and  through  Mel Disco and  Target - as well as, our new first cost brand
Jordache.  During the first quarter of 1999,  the Company  received  orders from
Walmart for women and girls  styles of the  Jordache  footwear  collection.  The
first shipments of Jordache shoes to be made in July of 1999. Operating

                                       15
<PAGE>

expenses increased to $382,000 in 1999 from $373,000 in 1998 due to increases in
occupancy,  computer  and  payroll  and payroll  related  expenses.  Income from
operations  from  Adesso-Madden  was  $233,000  in 1999  compared to income from
operations of $312,000 in 1998.


LIQUIDITY AND CAPITAL RESOURCES

The Company had working capital of $36,843,000 at June 30, 1999 which represents
an increase of $16,528,000 in working capital from June 30,1998.

The  Company's  customers  purchasing  shoes consist  principally  of department
stores and specialty stores,  including shoe boutiques.  Presently,  the Company
sells  approximately  sixty percent (60%) of its products to department  stores,
including  Federated  Department Stores  (Bloomingdales,  Bon Marche,  Burdines,
Macy's and Rich's),  May  Department  Stores  (Famous Barr,  Filene's,  Foley's,
Hecht's, Kaufmann's, Meier & Frank and Robinsons May), Dillard's,  Dayton-Hudson
and Nordstorm  approximately forty percent (40%) to specialty stores,  including
Journey's,  Wet Seal and The Buckle and catalog retailers,  including Victoria's
Secret and Fingerhut.  Federated  Department  Stores and  Nordstorm's  presently
account for  approximately  twenty percent (20%) and seventeen  percent (17%) of
the Company's Wholesale Division sales, respectively.


OPERATING ACTIVITIES

During the six month  period  ended June 30,  1999,  cash  provided by operating
activities was $3,539,000.  Uses of cash arose  principally  from an increase in
accounts receivable factored of $5,970,000, an increase in inventory of $371,000
and an increase in prepaid  expenses  and other assets of  $1,072,000.  Cash was
provided  principally by an increase in accounts payable and accrued expenses of
$5,294,000.

The  Company  has lease  agreements  for office,  warehouse,  and retail  space,
expiring at various  times through 2010.  Future  obligations  under these lease
agreements total approximately $35,000,000.

The Company has employment  agreements with various officers currently providing
for aggregate  annual salaries of  approximately  $1,585,000,  subject to annual
bonuses and annual  increases as may be  determined  by the  Company's  Board of
Directors.  In addition,  as part of the employment  agreements,  the Company is
committed to pay incentive bonuses based on income before interest, depreciation
and taxes to certain officers.

The  Company   continues  to  increase  its  supply  of  products  from  foreign
manufacturers,  the majority of which are located in Brazil and Mexico. Although
the Company has not entered into long-term  manufacturing  contracts with any of
these  foreign  companies,  the Company  believes  that a  sufficient  number of
alternative  sources exist outside of the United States for the  manufacture  of
its products if current suppliers need to be replaced. In addition, because

                                       16
<PAGE>

the  Company  deals  with U.S.  currency  for all  transactions  and  intends to
continue  to do so, the Company  believes  there  should be no foreign  exchange
considerations.

INVESTING ACTIVITIES

During  the six month  period  ended June 30,  1999,  the  Company  used cash of
$2,502,000 to acquire computer equipment and make leasehold  improvements on new
retail stores, warehouse space and office space.

FINANCING ACTIVITIES

During the six month period ended June 30, 1999, the Company  received  $983,000
from the exercise of options.

LICENSE AGREEMENTS

As of January 1, 1999,  an  affiliate of the  Jordache  organization  became the
Company's new jeanswear and sportswear licensee and the first shipments of Steve
Madden sportswear and jeanswear collections were delivered in June 1999. By June
30,  1999,  the  Company  had  eight  license  partners   covering  ten  product
categories. The Company is exploring additional licensing opportunities.

In addition, as of January 1, 1999, the Company entered into a license agreement
with the  Jordache  organization  pursuant  to which the Company was granted the
exclusive  license to use the Jordache  trademark on women and girls footwear in
the mass channels of distribution,  such as Walmart. The Company hopes that this
license  arrangement  will increase the revenue of its Adesso Madden  subsidiary
beginning July 1999.

YEAR 2000

The Company  recognizes that a challenging  problem exists in that many computer
systems worldwide do not have the capability of recognizing the year 2000 or the
years  thereafter.  As of July 1999,  the  Company  believes it became year 2000
enabled with all systems. This "year 2000 Computer Problem" creates risk for the
Company  from  unforeseen  problems in its own  computer  systems and from third
parties with whom the Company  deals.  Such failures of the Company and/or third
parties'  computer  systems could have a material  adverse effect on the Company
and its business in the future.

INFLATION

The Company does not believe that inflation has had a material adverse effect on
sales or income  during the past several  years.  Increases in supplies or other
operating costs could adversely affect the Company's  operations;  however,  the
Company  believes it could increase prices to offset increases in costs of goods
sold or other operating costs.

                                       17
<PAGE>

                                     PART II

ITEM 1.
LEGAL PROCEEDINGS

On or about May 25, 1999, Magnum Fashions,  Inc.  ("Magnum"),  a former licensee
for handbags and related products,  commenced an arbitration  proceeding against
the Company before the American Arbitration  Association.  Magnum alleges in its
Statement of Claim, inter alia, that it was fraudulently induced to enter into a
license  agreement,  dated as of February  1, 1997,  with the Company as well as
fraudulent nondisclosure, negligent misrepresentation,  mutual mistake, wrongful
termination,  failure of consideration and defamation. Based on the allegations,
Magnum seeks to be released from its financial  obligations to the Company under
the license  agreement and seeks damages in an unstated  amount.  In addition to
denying the claims asserted by Magnum,  the Company has asserted a claim against
Magnum for the balance of the minimum  royalty due under the license  agreement.
The Company  believes  that the claims  asserted by Magnum are entirely  without
merit, and intends to prosecute its claims vigorously.


ITEM 4.
SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS.

On June 4, 1999, the Company held its Annual Meeting of  Stockholders  where the
stockholders of the Company approved the following proposals:

(a)  ELECTION OF DIRECTORS: The following directors to the Board of Directors of
     the  Company  were  elected  for a term of one  (1)  year,  each  receiving
     8,826,974  votes  in  favor  of  his/her  election  (80.6%  of  the  shares
     outstanding):  (i) Rhonda Brown;  (ii) Steven Madden;  (iii) Arvind Dharia;
     (iv) John Basile; (v) Charles Koppelman;  (vi) John L. Madden;  (vii) Peter
     Migliorini; and (viii) Les Wagner.

(b)  1999 STOCK PLAN: The Company's  1999 Stock Plan covering  400,000 shares of
     Common Stock was  approved by the  stockholders  of the Company  (6,679,878
     votes for, 2,140,064 votes against, and 12,182 votes withheld).

(c)  APPOINTMENT  OF AUDITORS:  The  appointment  of Richard A Eisner & Company,
     LLP,  as  independent  auditors  of the  Company,  for fiscal year 1999 was
     approved by the  stockholders of the Company  (8,807,057  votes for, 21,400
     votes against, and 3,667 votes withheld).


                                       18
<PAGE>

                                    SIGNATURE


     Pursuant to the  requirements  of the Securities  Exchange Act of 1934, the
Registrant  has duly  caused this report on Form 10-Q to be signed on its behalf
by the undersigned thereunto duly authorized.




                                                 STEVEN MADDEN, LTD
                                                 /s/  Arvind Dharia
                                                 -------------------------------
                                                      Arvind Dharia
                                                      Chief Financial Officer


DATE:  August 2, 1999



                                       19


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