MADDEN STEVEN LTD
10-Q, 1999-11-10
FOOTWEAR, (NO RUBBER)
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM 10-Q

(X) QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE SECURITIES EXCHANGE
ACT OF 1934

For the quarterly period ended   September 30, 1999
- --------------------------------------------------------------------------------


(_)  TRANSITION  REPORT  PURSUANT  TO  SECTION  13 OR 15 (d)  OF THE  SECURITIES
EXCHANGE ACT OF 1934

For the transition period from ____________________ to _____________________

For Quarter Ended  September 30, 1999     Commission File Number 0-23702
                  -------------------                           --------

                               STEVEN MADDEN, LTD.
- --------------------------------------------------------------------------------
             (Exact name of Registrant as specified in its charter)


           Delaware                                       13-3588231
- -------------------------------             ------------------------------------
(State or other jurisdiction of             (I.R.S. Employer Identification No.)
incorporation or organization)

52-16 Barnett Avenue, Long Island City, New York             11104
- --------------------------------------------------------------------------------
 (Address of principal executive offices)                  (Zip Code)

Registrant's telephone number, including area code          (718) 446-1800
- --------------------------------------------------------------------------------

Indicate by check mark whether the Registrant (1) has filed all reports required
to be filed by Section 13 of 15 (d) of the  Securities  and Exchange Act of 1934
during  the  preceding  12  months  and  (2) has  been  subject  to such  filing
requirements for the past 90 days.

                                    Yes  [X]     No [ ]

   Class                   Outstanding as of  November 08, 1999
Common Stock                            11,507,018

                                                                               1
<PAGE>
                               STEVEN MADDEN, LTD.
                                    FORM 10-Q
                                QUARTERLY REPORT
                               SEPTEMBER 30, 1999


                                TABLE OF CONTENTS



PART I -  FINANCIAL INFORMATION
ITEM 1.   Condensed Consolidated Financial Statements:

          Consolidated Balance Sheets.......................................F-3

          Consolidated Statements of Operations.............................F-4

          Consolidated Statement of Cash Flows..............................F-5

          Notes to condensed consolidated
             financial statements...........................................F-6


ITEM 2.   Management's discussion and analysis
          of financial condition and results of
             operations.......................................................8

PART II - OTHER INFORMATION
ITEM 2.   Legal  Proceedings.................................................20






                                                                               2
<PAGE>

STEVEN MADDEN, LTD. AND SUBSIDIARIES


CONSOLIDATED BALANCE SHEETS
<TABLE>
<CAPTION>

                                                                             SEPTEMBER 30,  DECEMBER 31,
                                                                                1999            1998
                                                                            -------------   ------------
                                                                             (UNAUDITED)
ASSETS
Current assets:
<S>                                                                         <C>             <C>
   Cash and cash equivalents                                                $ 18,423,000    $ 14,642,000
   Investments                                                                                   499,000
   Accounts receivable - net of allowances of $599,000 and $462,000            1,297,000         924,000
   Due from factor - net of allowances of $575,000 and $351,000               18,853,000       9,357,000
   Inventories                                                                11,580,000       7,971,000
   Prepaid advertising                                                                           896,000
   Prepaid expenses and other current assets                                   1,062,000       2,091,000
   Deferred taxes                                                                534,000         534,000
                                                                            ------------    ------------

      Total current assets                                                    51,749,000      36,914,000

Property and equipment, net                                                   11,719,000       8,991,000
Deferred taxes                                                                   293,000         293,000
Deposits and other                                                               270,000         247,000
Cost in excess of fair value of net assets acquired - net
   of accumulated amortization of $401,000 and $297,000                        2,379,000       2,483,000
                                                                            ------------    ------------
                                                                            $ 66,410,000    $ 48,928,000
                                                                            ============    ============
LIABILITIES
Current liabilities:
   Current portion of lease payable                                         $    130,000    $    106,000
   Accounts payable and accrued expenses                                      10,879,000       3,181,000
                                                                            ------------    ------------
      Total current liabilities                                               11,009,000       3,287,000
Deferred rent                                                                    682,000         385,000
Lease payable, less current portion                                              219,000         296,000
                                                                            ------------    ------------
                                                                              11,910,000       3,968,000
                                                                            ------------    ------------
Contingencies (Note D)

STOCKHOLDERS' EQUITY
Common stock - $.0001 par value, 60,000,000 shares authorized, 11,299,343
   and 10,940,643 issued and outstanding                                           1,000           1,000
Additional paid-in capital                                                    39,309,000      36,601,000
Retained earnings                                                             18,479,000      11,256,000
Unearned compensation                                                         (1,374,000)     (1,661,000)
Treasury stock at cost - 345,204 and 270,204 shares                           (1,915,000)     (1,237,000)
                                                                            ------------    ------------
                                                                              54,500,000      44,960,000
                                                                            ------------    ------------
                                                                            $ 66,410,000    $ 48,928,000
                                                                            ============    ============
</TABLE>

                                                                             F-3
<PAGE>

STEVEN MADDEN, LTD. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF OPERATIONS
<TABLE>
<CAPTION>

                                                         THREE MONTHS ENDED                  NINE MONTHS ENDED
                                                            SEPTEMBER 30,                      SEPTEMBER 30,
                                                  ------------------------------    -------------------------------
                                                        1999              1998              1999              1998
                                                  -------------    -------------    -------------    -------------
<S>                                               <C>              <C>              <C>              <C>
Net sales                                         $  48,963,000    $  23,991,000    $ 113,750,000    $  59,235,000
Cost of sales                                        28,962,000       13,908,000       66,639,000       34,593,000
                                                  -------------    -------------    -------------    -------------

Gross profit                                         20,001,000       10,083,000       47,111,000       24,642,000
Commission and licensing fee income                     896,000          992,000        2,389,000        2,535,000
Operating expenses                                  (15,014,000)      (7,872,000)     (37,386,000)     (21,004,000)
                                                  -------------    -------------    -------------    -------------
Income from operations                                5,883,000        3,203,000       12,114,000        6,173,000
Interest income (expense), net                          169,000           40,000          501,000          (32,000)
                                                  -------------    -------------    -------------    -------------

Income before provision for income taxes              6,052,000        3,243,000       12,615,000        6,141,000
Provision for income taxes                            2,604,000        1,363,000        5,392,000        2,607,000
                                                  -------------    -------------    -------------    -------------

NET INCOME                                        $   3,448,000    $   1,880,000    $   7,223,000    $   3,534,000
                                                  =============    =============    =============    =============
BASIC INCOME PER SHARE                            $         .32    $         .19    $        0.67    $         .39
                                                  =============    =============    =============    =============

DILUTED INCOME PER SHARE                          $         .27    $         .17    $        0.59    $         .33
                                                  =============    =============    =============    =============

Weighted average common shares
   outstanding - basic income per share              10,810,750        9,948,378       10,722,468        9,017,914
Effect of potential common shares from exercise
   of options and warrants                            1,803,687        1,409,624        1,548,571        1,781,127
                                                  -------------    -------------    -------------    -------------

WEIGHTED AVERAGE COMMON SHARES
   OUTSTANDING - DILUTED INCOME PER SHARE            12,614,437       11,358,002       12,271,039       10,799,041
                                                  =============    =============    =============    =============
</TABLE>

                                                                             F-4
<PAGE>
STEVEN MADDEN, LTD. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF CASH FLOWS
<TABLE>
<CAPTION>
                                                                                NINE MONTHS ENDED
                                                                                   SEPTEMBER 30,
                                                                          -----------------------------
                                                                              1999              1998
                                                                          ------------    ------------
CASH FLOWS FROM OPERATING ACTIVITIES:
<S>                                                                       <C>             <C>
   Net income                                                             $  7,223,000    $  3,534,000
   Adjustments to reconcile net income to net cash provided by
      (used in) operating activities:
        Depreciation and amortization                                        1,393,000         959,000
        Deferred compensation                                                  287,000         196,000
        Provision for bad debts                                                361,000         124,000
        Issuance of compensatory stock options                                 474,000         142,000
        Deferred rent expense                                                  297,000         274,000
        Changes in:
           Accounts receivable                                                (510,000)        180,000
           Due from factor                                                  (9,720,000)     (5,394,000)
           Inventories                                                      (3,609,000)       (878,000)
           Prepaid expenses and other assets                                 1,902,000         497,000
           Accounts payable and accrued expenses                             7,698,000        (665,000)
                                                                          ------------    ------------

             Net cash provided by (used in) operating activities             5,796,000      (1,031,000)
                                                                          ------------    ------------

CASH FLOWS FROM INVESTING ACTIVITIES:
   Purchase of property and equipment                                       (4,017,000)     (2,605,000)
  Sale of investment securities                                                499,000       1,991,000
   Payments in connection with acquisition of business                                         (19,000)
                                                                          ------------    ------------

             Net cash used in investing activities                          (3,518,000)       (633,000)
                                                                          ------------    ------------

CASH FLOWS FROM FINANCING ACTIVITIES:
   Proceeds from options and warrants exercised                              2,234,000      13,075,000
   Repayment of lease obligations                                              (53,000)        (61,000)
   Purchase of treasury stock                                                 (678,000)        (18,000)
                                                                          ------------    ------------

             Net cash provided by financing activities                       1,503,000      12,996,000
                                                                          ------------    ------------

NET INCREASE IN CASH AND CASH EQUIVALENTS                                    3,781,000      11,332,000
Cash and cash equivalents - beginning of period                             14,642,000       3,887,000
                                                                          ------------    ------------

CASH AND CASH EQUIVALENTS - END OF PERIOD                                 $ 18,423,000    $ 15,219,000
                                                                          ============    ============

SUPPLEMENTAL DISCLOSURES OF NONCASH INVESTING AND FINANCING ACTIVITIES:
   Issuance of common stock in connection with acquisition of business                    $    668,000
</TABLE>

                                                                             F-5
<PAGE>



STEVEN MADDEN, LTD. AND SUBSIDIARIES

NOTES TO FINANCIAL STATEMENTS
SEPTEMBER 30, 1999

NOTE A - BASIS OF REPORTING

The accompanying unaudited financial statements have been prepared in accordance
with generally accepted accounting  principles for interim financial information
and with the instructions to Form 10-Q. Accordingly,  they do not include all of
the  information  and  footnotes  required  by  generally  accepted   accounting
principles for complete financial statements. In the opinion of management, such
statements  include all adjustments  (consisting only of normal recurring items)
which are considered necessary for a fair presentation of the financial position
of Steven  Madden,  Ltd. and  subsidiaries  (the  "Company") as of September 30,
1999, and the results of their  operations and cash flows for the nine month and
three-month periods then ended. The results of operations for the nine month and
three-month  periods ended September 30, 1999 are not necessarily  indicative of
the operating  results for the full year. It is suggested  that these  financial
statements  be read in  conjunction  with the financial  statements  and related
disclosures  for the year ended  December 31, 1998 included in the Annual Report
of Steven Madden, Ltd. on Form 10-K.


NOTE B - INVENTORIES

Inventories,  which consist of finished  goods,  are stated at the lower of cost
(first-in, first-out method) or market.


NOTE C - NET INCOME PER SHARE OF COMMON STOCK

Basic income per share is based on the weighted  average number of common shares
outstanding  during the year.  Diluted  income per share  reflects the potential
dilution  assuming  common  shares were issued upon the exercise of  outstanding
options and warrants and the proceeds thereof were used to purchase  outstanding
common shares.


NOTE D - PENDING LITIGATION

On or about May 25, 1999, Magnum Fashion, Inc. ("Magnum"), a former licensee for
handbags and related products,  commenced an arbitration  proceeding against the
Company  before the  American  Arbitration  Association.  Magnum  alleges in its
Statement of Claim, inter alia, that it was fraudulently induced to enter into a
license  agreement,  dated as of February 1, 1997 with the  Company,  as well as
fraudulent nondisclosure, negligent misrepresentation,  mutual mistake, wrongful
termination,  failure of consideration and defamation. Based on the allegations,
Magnum seeks to be released from its financial  obligations to the Company under
the license  agreement and seeks damages in an unstated  amount.  In addition to
denying the claims asserted by Magnum,  the Company has asserted a claim against
Magnum for the balance of the minimum  royalty due under the license  agreement.
The Company  believes  that the claims  asserted by Magnum are entirely  without
merit, and intends to prosecute its claims vigorously.

On or about  March  13,  1998,  the  Company  and Stav  Efrat  were sued by Ooga
Associated Corp.  ("Ooga"), a design and construction firm previously engaged by
the Company to design and construct certain of the Company's retail shoe stores.
In this action, which is pending in the Supreme Court of New York, County of New
York, Ooga  principally  alleges that (i) the Company  breached an oral contract
pursuant to which it engaged Ooga to exclusively  design and build the Company's
retail shoe stores,  (ii) the Company induced Mr. Efrat, an officer and director
of Ooga,  to breach his  fiduciary  duties to Ooga by  improperly  employing his
services,  and  (iii)  the  Company  misappropriated  Ooga's  trade  secrets  by
impermissibly  using store  designs and concepts  owned by Ooga. In its lawsuit,
Ooga seeks damages consisting of amounts based on its prospective earnings under
the  alleged  oral  contract  with the  Company,  its lost  earnings  on certain
projects it claims to have  abandoned or forgone in reliance on the alleged oral
contract  with  the  Company,  and on the  value  of the  designs  and  concepts
allegedly   misappropriated   by  the  Company  and  also  seeks  an  injunction
prohibiting the Company from using


                                                                             F-6
<PAGE>
STEVEN MADDEN, LTD. AND SUBSIDIARIES

NOTES TO FINANCIAL STATEMENTS
SEPTEMBER 30, 1999

NOTE D - PENDING LITIGATION  (CONTINUED)

Ooga's  designs  or  other  proprietary  information,  from  employing  any Ooga
employees  or  interfering  with  Ooga's  contractual   relationships  with  its
customers.  On October 22, 1998,  the Court orally  dismissed  Ooga's  breach of
contract  claims and on January 7, 1999, the Court suspended the action based on
the failure of Ooga to be present for a mandatory court  conference.  The action
is subject to being revived upon  application  by Ooga within a one year period.
The Company  believes  that Ooga's  claims are  completely  without  merit,  and
intends to vigorously contest its lawsuit.

                                                                             F-7
<PAGE>

ITEM 2.
MANAGEMENT'S  DISCUSSION  AND  ANALYSIS OF  FINANCIAL  CONDITION  AND RESULTS OF
OPERATIONS.
- --------------------------------------------------------------------------------

The following  discussion of the  Company's  financial  condition and results of
operations should be read in conjunction with the Financial Statements and Notes
thereto appearing elsewhere in this document.

Statements in this "Management's  Discussion and Analysis of Financial Condition
and Results of Operations"  and elsewhere in this document as well as statements
made in press releases and oral statements that may be made by the Company or by
officers,  directors or employees of the Company acting on the Company's  behalf
that are not  statements  of  historical  or current  fact  constitute  "forward
looking  statements"  within the  meaning of the Private  Securities  Litigation
Reform Act of 1995. Such  forward-looking  statements  involve known and unknown
risks,  uncertainties  and other  unknown  factors  that could  cause the actual
results of the Company to be materially different from the historical results or
from any future results expressed or implied by such forward-looking statements.
In  addition  to   statements   which   explicitly   describe   such  risks  and
uncertainties,  readers are urged to consider  statements labeled with the terms
"believes",  "belief",  "expects",  "intends",  "anticipates"  or  "plans" to be
uncertain forward-looking  statements.  The forward looking statements contained
herein are also  subject  generally  to other risks and  uncertainties  that are
described from time to time in the Company's reports and registration statements
filed with the Securities and Exchange Commission.

The  following  table sets  forth  information  on  operations  for the  periods
indicated:


                                               PERCENTAGE OF NET REVENUES
                                                   NINE MONTHS ENDED
                                                     SEPTEMBER 30

CONSOLIDATED:                           1999                   1998
- ------------                            ----                   ----
Net Sales                       $113,750,000       100%   $ 59,235,000      100%
Cost of Sales                     66,639,000        59      34,593,000       58
Other Operating Income             2,389,000         2       2,535,000        4
Operating Expenses                37,386,000        33      21,004,000       35
Income from Operations            12,114,000        11       6,173,000       10
Interest Income (Expense) Net        501,000         0         (32,000)       0
Income Before Income Taxes        12,615,000        11       6,141,000       10
Net Income                         7,223,000         6       3,534,000        6


                                                                               8
<PAGE>

                                         PERCENTAGE OF NET REVENUES
                                              NINE MONTHS ENDED
                                                 SEPTEMBER 30

By Segment                              1999                 1998
                                        ----                 ----
WHOLESALE DIVISIONS:
- --------------------
STEVEN MADDEN, LTD.
- -------------------
Net Sales                       $ 54,288,000     100%   $ 37,506,000      100%
Cost of Sales                     34,142,000      63      23,342,000       62
Other Operating Income               531,000       1         391,000        1
Operating Expenses                16,657,000      31      10,724,000       29
Income from Operations             4,020,000       7       3,831,000       10

DIVA ACQUISITION CORP.
- ----------------------
Net Sales                       $  5,614,000     100%   $  3,726,000      100%
Cost of  Sales                     3,773,000      67       3,001,000       81
Operating Expenses                 1,113,000      20         995,000       27
Income (Loss) from Operations        728,000      13        (270,000)      (7)

L.E.I. FOOTWEAR:
- ----------------
Net Sales                       $ 21,293,000     100%   $    722,000      100%
Cost of sales                     13,910,000      65         454,000       63
Operating Expenses                 4,377,000      21         250,000       35
Income from Operations             3,006,000      14          18,000        2

STEVEN MADDEN RETAIL INC.:
- --------------------------
Net Sales                       $ 32,555,000     100%   $ 17,281,000      100%
Cost of Sales                     14,814,000      46       7,796,000       45
Operating Expenses                13,998,000      43       8,043,000       47
Income from Operations             3,743,000      11       1,442,000        8

ADESSO MADDEN INC.:
- -------------------
(FIRST COST)

Other Operating Income          $  1,858,000     100%   $  2,144,000      100%
Operating Expenses                 1,241,000      67         992,000       46
Income from Operations               617,000      33       1,152,000       54


                                                                               9
<PAGE>

                                        PERCENTAGE OF NET REVENUES
                                            THREE MONTHS ENDED
                                               SEPTEMBER 30

CONSOLIDATED:                        1999                   1998
- -------------                        ----                   ----
Net Sales                       $ 48,963,000     100%   $ 23,991,000     100%
Cost of Sales                     28,962,000      59      13,908,000      58
Other Operating Income               896,000       2         992,000       4
Operating Expenses                15,014,000      31       7,872,000      33
Income from Operations             5,883,000      12       3,203,000      13
Interest Income (Expense) Net        169,000       0          40,000       0
Income Before Income Taxes         6,052,000      12       3,243,000      13
Net Income                         3,448,000       7       1,880,000       8

By Segment

WHOLESALE DIVISIONS:
- --------------------
STEVEN MADDEN, LTD.
- -------------------
Net Sales                       $ 24,155,000     100%   $ 15,204,000     100%
Cost of Sales                     15,451,000      64       9,552,000      63
Other Operating Income               203,000       1         216,000       1
Operating Expenses                 6,602,000      27       3,924,000      26
Income from Operations             2,305,000      10       1,944,000      13

DIVA ACQUISITION CORP.
- ----------------------
Net Sales                       $  2,188,000     100%   $    877,000     100%
Cost of  Sales                     1,467,000      67         665,000      76
Operating Expenses                   419,000      19         317,000      36
Income (Loss) from Operations        302,000      14        (105,000)    (12)

L.E.I. FOOTWEAR:
- ----------------
Net Sales                       $  9,534,000     100%   $    722,000     100%
Cost of sales                      6,020,000      63         454,000      63
Operating Expenses                 2,149,000      23         210,000      29
Income from Operations             1,365,000      14          58,000       8


                                                                              10
<PAGE>

                                       PERCENTAGE OF NET REVENUES
                                          THREE MONTHS ENDED
                                            SEPTEMBER 30

                                   1999                   1998
                                   ----                   ----
By Segment (Continued)

STEVEN MADDEN RETAIL INC.:
- --------------------------
Net Sales                       $13,086,000    100%   $ 7,188,000    100%
Cost of  Sales                    6,024,000     46      3,237,000     45
Operating Expenses                5,420,000     41      3,119,000     43
Income (Loss) from Operations     1,642,000     13        832,000     12

ADESSO MADDEN INC.:
- -------------------
(FIRST COST)
Other Operating Income          $   693,000    100%   $   776,000    100%
Operating Expenses                  424,000     61        302,000     39
Income from Operations              269,000     39        474,000     61


RESULTS OF OPERATIONS

NINE MONTHS ENDED SEPTEMBER 30, 1999 VS. NINE MONTHS ENDED SEPTEMBER 30, 1998

CONSOLIDATED:
- -------------

Sales for the nine month period ended  September 30, 1999 were  $113,750,000  or
92% higher than the $59,235,000  recorded in the comparable  period of 1998. The
increase  in sales is due to  several  factors  including  additional  wholesale
accounts, increased reorders, EDI size replenishment, increased retail sales due
to the opening of twelve  additional  stores and three outlet stores during 1998
which were not open for the full  comparable  period and ten  additional  retail
stores and two additional  outlet stores in 1999 and increased sales from l.e.i.
Wholesale  Division  ("l.e.i.  wholesale"-  was launched in the third quarter of
1998).  Additionally,  during third quarter of 1999 the Steven Madden  Wholesale
Division  increased  its EDI open stock  shipments by 155% versus third  quarter
last year.  Over 130,000 pairs of shoes were sold by  replenishing  best selling
styles by size every  week.  EDI  replenishment  accounted  for 18% of the Steve
Madden wholesale business for the third quarter versus 7% last year. As a result
of additional distribution, management feels that "Steve Madden" as a brand name
has increased in popularity  nationwide.  In turn,  increased sales have enabled
the Company to expand its advertising and in store concept efforts, all of which
have contributed to the continuing increase in sales.

                                                                              11
<PAGE>

Gross profit as a percentage of sales  decreased from 42% in 1998 to 41% in 1999
due to rapid growth of Company's l.e.i.  product line, which generally has lower
selling prices per pair and lower gross margin.  Also, the decrease was due to a
change in the product mix in Madden Wholesale in 1999 compared to 1998.

Selling,  general and administrative (SG&A) expenses increased to $37,386,000 in
1999 from  $21,004,000  in 1998.  The increase in SG&A is due primarily to a 60%
increase  in  payroll,  officers  bonuses  and  payroll  related  expenses  from
$8,591,000 in 1998 to $13,704,000 in 1999. Additionally,  selling, designing and
licensing  costs  increased by 140% from  $10,365,000  in 1998 to  $4,312,000 in
1999.  This is due in part to an increase in sales in the current  period and to
the Company's increased focus on selling,  designing,  and licensing activities.
The  increase in the number of retail  outlets and  expanded  office  facilities
resulted in an increase in occupancy,  telephone,  utilities,  computer,  legal,
printing/supplies  and  depreciation  expenses by 70% from $4,965,000 in 1998 to
$8,454,000 in 1999. In addition, in August 1999, the Company paid $600,000 to a
former  principal of the underwriter of the Company's  initial public  offering.
Such payment was made in settlement  of a dispute  regarding an option issued in
connection with the Company's initial public offering in December 1993.

Income from operations for 1999 was $12,114,000  which represents an increase of
$5,941,000 or 96% over the income from  operations  of  $6,173,000 in 1998.  Net
income increased by 104% to $7,223,000 in 1999 from $3,534,000 in 1998.

WHOLESALE DIVISIONS:
- --------------------

Sales from the Steve Madden Wholesale Division ("Madden  Wholesale"),  accounted
for  $54,288,000 or 48% and  $37,506,000 or 63% of total sales in the nine month
period  ended  September  30,  1999 and 1998,  respectively.  Gross  profit as a
percentage of sales decreased from 38% in 1998 to 37% in 1999 due to a change in
the product mix in Madden Wholesale in 1999 compared to 1998. Operating expenses
increased to $16,657,000 in 1999 from  $10,724,000 in 1998. This increase is due
to an increase in payroll and payroll  related  expenses  principally due to the
hiring of additional  management personnel and an increase in occupancy expenses
due to additional  warehouse  space needed for expanding EDI size  replenishment
inventory. Additionally, selling, designing and licensing costs increased due to
an increase in sales in the current period and to the Company's  increased focus
on selling,  designing,  and licensing activities.  Madden Wholesale income from
operations  was  $4,020,000  in 1999  compared  to  income  from  operations  of
$3,831,000 in 1998.

Sales from the Diva  Acquisition  Corp.  Wholesale  Division ("Diva  Wholesale")
which markets the "David Aaron" brand name in footwear  accounted for $5,614,000
or 5%,  and  $3,726,000  or 6%, of total  sales in the nine month  period  ended
September  30,  1999 and 1998,  respectively.  The  increase  in sales is due to
additional  accounts and increased  reorders in the third quarter of 1999. Gross
profit as a percentage of sales increased from 19% in 1998 to 33% in 1999 due to
a change in the product mix, balanced sourcing and

                                                                              12
<PAGE>

inventory  management.  Operating  expenses increased to $1,113,000 in 1999 from
$995,000 in 1998 due to increases in  occupancy,  computer,  payroll and payroll
related expenses. Income from operations from Diva was $728,000 in 1999 compared
to a loss from operations of $270,000 in 1998.

Sales from the l.e.i.  Wholesale  Division ("l.e.i.  Wholesale"- was launched in
the third quarter of 1998) accounted for $21,293,000 or 19%, and $722,000 or 1%,
of total  sales in the nine month  period  ended  September  30,  1999 and 1998,
respectively.  l.e.i. is sold primarily in department stores, including Macy's -
east, Burdines,  Rich's,  Hecht's,  Filene's,  Foley's,  Dayton Hudson, Belk and
Penney's.  l.e.i.  is also sold in  specialty  store chains such as Wet Seal and
Journey's. l.e.i now sells in over 2400 doors in the United States. Gross profit
as a percentage of sales  decreased from 37% in 1998 to 35% in 1999 due to rapid
growth of l.e.i. product line, which generally has lower selling prices per pair
and lower gross margin.  Operating expenses increased to $4,377,000 in 1999 from
$250,000 in 1998 due to increases in  occupancy,  computer,  payroll and payroll
related  expenses.  Income from  operations  from l.e.i.  was $3,006,000 in 1999
compared to income from operations of $18,000 in 1998.

RETAIL DIVISION:
- ----------------

Sales from the Retail Division accounted for $32,555,000 or 29 % and $17,281,000
or 29% of total revenues in 1999 and 1998, respectively.  The increase in Retail
Division  sales is primarily due to the Company's  opening of twelve  additional
stores and three outlet stores during 1998 and ten additional  retail stores and
two additional outlet stores in 1999. Same store sales for the nine month period
ended  September  30, 1999  increased by 23% over the same period of 1998.  This
increase in same store sales was driven by the Company's ability to reorder best
sellers.  While  sneakers  were a  negative  in most  competitor's  stores,  the
Company's  basic  sneakers sales were strong and it was the Company's best style
during third quarter of 1999. Also, increases in same store sales were driven by
the  Company's  ability to continue to supply new styles in sandals  during July
and August and actively  testing new products  including boots in animal prints.
Also,  during the first  quarter of 1999,  the Company  completed  it's internet
fulfillment site and expanded the number of workstations at the Long Island City
offices  dedicated  to  Internet  sales.  The  actual  number  of hits were 31.9
million, unique users were 386,400 and the conversion rate was 2.4% for the nine
month period ended September 30, 1999. As the Company offers  additional  styles
through its  stevenmadden.com  site,  business  continues to grow. As previously
announced, the Company signed an agreement with America Online, to sell footwear
and apparel  through  AOL's new shopping  destination,  Shop @ AOL. The site for
apparel  went  live in mid  August  and  for  footwear  went  live at the end of
September.  Since going live, the Company has  experienced a 153% growth in hits
and a 14%  growth  in  unique  users.  Gross  profit  as a  percentage  of sales
decreased from 55% in 1998 to 54% in 1999 was due to a change in the product mix
in  the  Retail  Division  in  1999  compared  to  1998.  Selling,  general  and
administrative expenses for the Retail Division increased to $13,998,000 in 1999
from  $8,043,000  in 1998.  This  increase  is due to  increases  in payroll and
related expenses,

                                                                              13
<PAGE>

occupancy,  printing,  computer and depreciation expenses as a result of opening
twelve  additional stores and three outlet stores during 1998 and ten additional
retail  stores and two  additional  retail  outlet  stores in 1999.  Income from
operations  from the retail  division was  $3,743,000 in 1999 compared to income
from operations of $1,442,000 in 1998.

ADESSO-MADDEN DIVISION:
- -----------------------

Adesso-Madden,  Inc.,  a  wholly  owned  subsidiary  of the  Company,  generated
commission  revenues of $1,858,000 for the nine month period ended September 30,
1999 which  represents a decrease from the commission  revenues of $2,144,000 in
1998 due to a shift by JC Penneys from ordering  goods through  Adesso Madden to
ordering  goods from l.e.i.  wholesale.  However,  Adesso-Madden,  the Company's
first cost division,  continues to expand its business by introducing additional
styles in Kmart and through  Mel Disco and Target as well as Jordache  footwear,
the  Company's  new first  cost  brand.  During the first  quarter of 1999,  the
Company  received orders from Walmart for women and girls styles of the Jordache
footwear collection.  The first shipments of Jordache footwear were delivered in
July 1999.  Operating  expenses increased to $1,241,000 in 1999 from $992,000 in
1998 due to  increases  in  occupancy,  computer,  payroll and  payroll  related
expenses.  Income  from  operations  from  Adesso-Madden  was  $617,000  in 1999
compared to income from operations of $1,152,000 in 1998.

THREE MONTHS ENDED SEPTEMBER 30, 1999 VS. THREE MONTHS ENDED SEPTEMBER 30,
1998

CONSOLIDATED:
- -------------

Sales for the three month period ended  September 30, 1999 were  $48,963,000  or
104% higher than the $23,991,000  recorded in the comparable period of 1998. The
increase  in sales is due to  several  factors  including  additional  wholesale
accounts, increased reorders, EDI size replenishment, increased retail sales due
to the opening of twelve  additional  stores and three outlet stores during 1998
which were not open for the full  comparable  period and ten  additional  retail
stores and two additional  outlet stores in 1999 and increased sales from l.e.i.
Wholesale  Division  ("l.e.i.  wholesale"-  was launched in the third quarter of
1998).  Additionally,  during third quarter of 1999 the Steven Madden  Wholesale
Division increased its EDI open stock shipments by155% versus third quarter last
year. Over 130,000 pairs of shoes were sold by replenishing  best selling styles
by size every week.  EDI  replenishment  accounted  for 18% of the Steve  Madden
wholesale  business for the third  quarter  versus 7% last year.  As a result of
additional  distribution,  management  feels that "Steve Madden" as a brand name
has increased in popularity  nationwide.  In turn,  increased sales have enabled
the Company to expand its advertising and in store concept efforts, all of which
have contributed to the continuing increase in sales.

Gross profit as a percentage of sales  decreased from 42% in 1998 to 41% in 1999
due to a change in the product mix in Madden Wholesale in 1999 compared to 1998.

                                                                              14
<PAGE>

Selling,  general and administrative (SG&A) expenses increased to $15,014,000 in
1999 from  $7,872,000  in 1998.  The increase in SG&A is due  primarily to a 55%
increase  in  payroll,  officers  bonuses  and  payroll  related  expenses  from
$3,209,000 in 1998 to $4,971,000 in 1999. Additionally,  selling,  designing and
licensing  costs increased by 156% from 1,684,000 in 1998 to $4,317,000 in 1999.
This is due in part to an  increase  in sales in the  current  period and to the
Company's increased focus on selling,  designing, and licensing activities.  The
increase in the number of retail outlets and expanded office facilities resulted
in  an  increase  in   occupancy,   telephone,   utilities,   computer,   legal,
printing/supplies  and depreciation  expenses by 101% from $1,841,000 in 1998 to
$3,699,000 in 1999. In addition,  in August 1999, the Company paid $600,000 to a
former  principal of the underwriter of the Company's  initial public  offering.
Such payment was made in settlement  of a dispute  regarding an option issued in
connection with the Company's initial public offering in December 1993.

Income from operations for 1999 was $5,883,000  which  represents an increase of
$2,680,000 or 84% over the income from  operations  of  $3,203,000 in 1998.  Net
income increased by 83 % to $3,448,000 in 1999 from $1,880,000 in 1998.

WHOLESALE DIVISIONS:
- --------------------

Sales from the Steve Madden Wholesale Division ("Madden  Wholesale"),  accounted
for  $24,155,000 or 49% and $15,204,000 or 63% of total sales in the three month
period  ended  September  30,  1999 and 1998,  respectively.  Gross  profit as a
percentage of sales decreased from 37% in 1998 to 36% in 1999 due to a change in
the product mix in Madden Wholesale in 1999 compared to 1998. Operating expenses
increased to $6,602,000 in 1999 from $3,924,000 in 1998. This increase is due to
an  increase  in payroll and payroll  related  expenses  principally  due to the
hiring of additional  management personnel and an increase in occupancy expenses
due to additional  warehouse  space needed for expanding EDI size  replenishment
inventory. Additionally, selling, designing and licensing costs increased due to
an increase in sales in the current period and to the Company's  increased focus
on selling,  designing,  and licensing activities.  Madden Wholesale income from
operations  was  $2,305,000  in 1999  compared  to  income  from  operations  of
$1,944,000 in 1998.

Sales from the Diva  Acquisition  Corp.  Wholesale  Division ("Diva  Wholesale")
which markets the "David Aaron" brand name in footwear  accounted for $2,188,000
or 4%,  and  $877,000  or 4%, of total  sales in the three  month  period  ended
September  30,  1999 and 1998,  respectively.  The  increase  in sales is due to
additional  accounts and increased  reorders in the third quarter of 1999. Gross
profit as a percentage of sales increased from 24% in 1998 to 33% in 1999 due to
the purchase of a higher percentage of shoes from overseas  suppliers,  resulted
in a lower cost per pair in 1999 compared to 1998.  Operating expenses increased
to  $419,000  in 1999  from  $317,000  in 1998 due to  increases  in  occupancy,
computer and payroll and payroll related  expenses.  Income from operations from
Diva was $302,000 in 1999 compared to loss from operations of $105,000 in 1998.

                                                                              15
<PAGE>

Sales from the l.e.i.  Wholesale  Division ("l.e.i.  Wholesale"- was launched in
the third quarter of 1998)  accounted for $9,534,000 or 19%, and $722,000 or 3%,
of total  sales in the three month  period  ended  September  30, 1999 and 1998,
respectively.  l.e.i. is sold primarily in department stores, including Macy's -
east, Burdines,  Rich's,  Hecht's,  Filene's,  Foley's,  Dayton Hudson, Belk and
Penney's.  l.e.i is also sold in  specialty  store  chains  such as Wet Seal and
Journey's.  l.e.i now sells in over  2,400  doors in the  United  States.  Gross
profit as a percentage of sales remains the same in l.e.i.  Division.  Operating
expenses  increased to $2,149,000 in 1999 from $210,000 in 1998 due to increases
in  occupancy,  computer,  payroll and  payroll  related  expenses.  Income from
operations from l.e.i. was $1,365,000 in 1999 compared to income from operations
of $58,000 in 1998.

RETAIL DIVISION:
- ----------------

Sales from the Retail  Division  accounted for $13,086,000 or 27% and $7,188,000
or 30% of total revenues in 1999 and 1998, respectively.  The increase in Retail
Division  sales is primarily due to the Company's  opening of twelve  additional
stores and three outlet stores during 1998 and ten additional  retail stores and
two  additional  outlet  stores in 1999.  Same store  sales for the three  month
period ended  September 30, 1999  increased by 25% over the same period of 1998.
This increase in same store sales was driven by the Company's ability to reorder
best sellers.  While sneakers were a negative in most competitor's  stores,  the
Company's  basic  sneakers sales were strong and it was the Company's best style
during third quarter of 1999. Also,  increases in same store sales was driven by
the  Company's  ability to continue to supply new styles in sandals  during July
and August and actively  testing new products  including boots in animal prints.
In the first quarter of 1999, the Company  completed  it's internet  fulfillment
site and  expanded  the number of  workstations  at the Long Island City offices
dedicated  to Internet  sales.  The actual  number of hits were over 14 million,
unique users were 138,400 and the  conversion  rate was 3.0% for the three month
period ended September 30, 1999. As the Company offers additional styles through
its stevenmadden.com  site, business continues to grow. As previously announced,
the Company  signed an  agreement  with  America  Online,  the  world's  leading
interactive  service,  to sell  footwear and apparel  through AOL's new shopping
destination,  Shop @ AOL.  The site for apparel  went live in mid August and for
footwear  went live at the end of September.  Since going live,  the Company has
experienced a 153% growth in hits and a 14% growth in unique users. Gross profit
as a percentage of sales  decreased from 55% in 1998 to 54% in 1999 was due to a
change in the  product  mix in the Retail  Division  in 1999  compared  to 1998.
Selling,  general and administrative  expenses for the Retail Division increased
to $5,420,000 in 1999 from $3,119,000 in 1998. This increase is due to increases
in payroll and related expenses, occupancy,  printing, computer and depreciation
expenses as a result of opening twelve additional stores and three outlet stores
during 1998 and ten retail  stores and two  additional  retail  outlet stores in
1999.  Income from  operations  from the retail  division was $1,642,000 in 1999
compared to income from operations of $832,000 in 1998.

                                                                              16
<PAGE>
ADESSO-MADDEN DIVISION:
- -----------------------

Adesso-Madden,  Inc.,  a  wholly  owned  subsidiary  of the  Company,  generated
commission  revenues of $693,000 for the three month period ended  September 30,
1999 which  represents a decrease  from the  commission  revenues of $776,000 in
1998 due to a shift by JC Penneys from ordering  goods through  Adesso Madden to
ordering  goods from l.e.i.  wholesale.  However,  Adesso-Madden,  the Company's
first cost division,  continues to expand its business by introducing additional
styles in Kmart and through  Mel Disco and Target as well as jordache  footwear,
the  Company's  new first  cost  brand.  During the first  quarter of 1999,  the
Company  received orders from Walmart for women and girls styles of the Jordache
footwear collection.  The first shipments of Jordache footwear were delivered in
July 1999.  Operating  expenses  increased to $424,000 in 1999 from  $302,000 in
1998 due to increases  in  occupancy,  computer and payroll and payroll  related
expenses.  Income  from  operations  from  Adesso-Madden  was  $269,000  in 1999
compared to income from operations of $474,000 in 1998.

LIQUIDITY AND CAPITAL RESOURCES

The Company had  working  capital of  $40,740,000  and  Stockholders'  Equity of
$54,400,000 at September 30, 1999.

The Company's  customers consist  principally of department stores and specialty
stores,  including shoe boutiques.  Presently,  the Company's Wholesale Division
sells  approximately  sixty percent (60%) of its products to department  stores,
including  Federated  Department Stores  (Bloomingdales,  Bon Marche,  Burdines,
Macy's and Rich's),  May  Department  Stores  (Famous Barr,  Filene's,  Foley's,
Hecht's, Kaufmann's, Meier & Frank and Robinsons May), Dillard's,  Dayton-Hudson
and Nordstorm  approximately forty percent (40%) to specialty stores,  including
Journey's,  Wet Seal and The Buckle and catalog retailers,  including Victoria's
Secret and Fingerhut.  Federated  Department  Stores and  Nordstorm's  presently
account for  approximately  twenty percent (20%) and seventeen  percent (17%) of
the Company's Wholesale Division sales, respectively.

OPERATING ACTIVITIES

During  the nine month  period  ended  September  30,  1999,  cash  provided  by
operating  activities was  $5,796,000.  Uses of cash arose  principally  from an
increase  in  factored  accounts  receivable  of  $9,720,000  and an increase in
inventory  of  $3,609,000.  Cash was  provided  principally  by an  increase  in
accounts   payable  and  accrued  expenses  of  $7,698,000  and  net  income  of
$7,223,000.

The  Company  has lease  agreements  for office,  warehouse,  and retail  space,
expiring at various  times through 2010.  Future  obligations  under these lease
agreements total approximately $40,000,000.

                                                                              17
<PAGE>

The Company has employment  agreements with various officers currently providing
for aggregate  annual salaries of  approximately  $1,600,000,  subject to annual
bonuses and annual  increases as may be  determined  by the  Company's  Board of
Directors.  In addition,  as part of the employment  agreements,  the Company is
committed to pay incentive bonuses based on income before interest, depreciation
and taxes to certain officers.

The  Company   continues  to  increase  its  supply  of  products  from  foreign
manufacturers,  the majority of which are located in Brazil and Mexico. Although
the Company has not entered into long-term  manufacturing  contracts with any of
these  foreign  companies,  the Company  believes  that a  sufficient  number of
alternative  sources exist outside of the United States for the  manufacture  of
its products if current suppliers need to be replaced. In addition,  because the
Company deals with U.S. currency for all transactions and intends to continue to
do so, the Company believes there should be no foreign exchange considerations.

INVESTING ACTIVITIES
- --------------------

During the nine month period ended  September 30, 1999, the Company used cash of
$4,017,000 to acquire computer equipment and make leasehold  improvements on new
retail stores, warehouse space and office space.

FINANCING ACTIVITIES

During the nine month period ended  September  30,  1999,  the Company  received
$2,234,000 from the exercise of options.

LICENSE AGREEMENTS

As of January  1, 1999,  an  affiliate  of  Jordache  became the  Company's  new
jeanswear  and  sportswear  licensee  and the first  shipments  of Steve  Madden
sportswear  and  jeanswear  collections  were  delivered  in  June  1999.  As of
September 30, 1999, the Company had eight license partners  covering ten product
categories. The Company is exploring additional licensing opportunities.

In addition, as of January 1, 1999, the Company entered into a license agreement
with the  Jordache  pursuant to which the  Company  was  granted  the  exclusive
license to use the Jordache  trademark  on women and girls  footwear in the mass
channels of  distribution,  such as  Walmart.  The first  shipments  of Jordache
footwear were delivered in July 1999.

YEAR 2000

The Company  recognizes that a challenging  problem exists in that many computer
systems worldwide do not have the capability of recognizing the year 2000 or the
years  thereafter.  As of July 1999,  the  Company  believes it became year 2000
enabled with all systems. This "year 2000 Computer Problem" creates risk for the
Company from unforeseen problems in

                                                                              18
<PAGE>

its own computer  systems and from third  parties  with whom the Company  deals.
Such failures of the Company and/or third parties' computer systems could have a
material adverse effect on the Company and its business in the future.

INFLATION

The Company does not believe that inflation has had a material adverse effect on
sales or income  during the past several  years.  Increases in supplies or other
operating costs could adversely affect the Company's  operations;  however,  the
Company  believes it could increase prices to offset increases in costs of goods
sold or other operating costs.

                                                                              19
<PAGE>
                                     PART II

ITEM 1.  LEGAL PROCEEDINGS

MAGNUM FASHIONS, INC. AND WK MAXY INDUSTRIES, LTD. V. STEVEN MADDEN, LTD.
- -------------------------------------------------------------------------

As disclosed in the  Company's  10-Q for the quarter  ending June 30, 1999,  the
claimants in this pending  arbitration  seek to be released from their financial
obligations  to the  Company  under a  certain  license  agreement  and  related
guaranty.  Magnum further seeks damages arising from its claims for, inter alia,
fraudulent  inducement  and  breach  of  contract.  In  September  1999,  Magnum
disclosed that it claims damages in the amount of $5 million.

The Company  continues to believe  that  Magnum's  claims are  entirely  without
merit, and that the license agreement at issue was breached by Magnum and not by
the Company.  Accordingly,  the Company  intends to vigorously  defend  Magnum's
claims and to vigorously  prosecute its claims for  compensation  against Magnum
and WK Maxy.

STEVEN MADDEN, LTD. V. LEE N' GI
- --------------------------------

On October 28, 1999,  the Company  commenced an action in the Supreme  Court for
the State of New York against Lee N' Gi, a new York  partnership,  alleging that
Lee N' Gi wrongfully induced Magnum Fashions,  Inc. to breach its obligations to
the  Company  under  a  certain  license  agreement  relating  to the use of the
Company's  "Steven Madden" trademark in connection with the sale of handbags and
similar products.  The Company seeks damages from Lee N' Gi for the lost profits
the Company would have derived from the Magnum license but for Magnum's breach.

The Company is in the process of obtaining jurisdiction over the defendant,  and
intends to prosecute its claim vigorously.


                                                                              20
<PAGE>

                                    SIGNATURE


     Pursuant to the  requirements  of the Securities  Exchange Act of 1934, the
Registrant  has duly  caused this report on Form 10-Q to be signed on its behalf
by the undersigned thereunto duly authorized.




                                        STEVEN MADDEN, LTD.
                                        /s/ ARVIND DHARIA
                                        -----------------------
                                        Arvind Dharia
                                        Chief Financial Officer


DATE:  November 10, 1999


                                                                              21

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<NAME>                       STEVEN MADDEN, LTD.
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