ALLIANCE SEMICONDUCTOR CORP/DE/
DEF 14A, 1996-08-19
SEMICONDUCTORS & RELATED DEVICES
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                        SCHEDULE 14A INFORMATION
            PROXY STATEMENT PURSUANT TO SECTION 14(A) OF THE
                    SECURITIES EXCHANGE ACT OF 1934
                     (Amendment No. ______________)


Filed by the Registrant    /X/
Filed by a party other than the Registrant   / /

Check the appropriate box:
/ /  Preliminary proxy statement
/ /  Confidential, for use of the Commission only (as permitted by
     Rule 14a-6(e)(2))
/x/  Definitive proxy statement
/ /  Definitive additional materials
/ /  Soliciting material pursuant to Sec. 240.14a-11(c) or Sec. 240.14a-12

                       ALLIANCE SEMICONDUCTOR CORPORATION
            ------------------------------------------------
            (Name of Registrant as Specified in Its Charter)


  ------------------------------------------------------------------------
  (Name of Person(s) Filing Proxy Statement, if other than the Registrant)


Payment of filing fee (Check the appropriate box):

/X/  $125 per Exchange Act Rules 0-11(c)(1)(ii), 14a-6(i)(1), 14a-6(i)(2)
     or Item 22(a)(2) or Schedule 14A

/ /  $500 per each party to the controversy pursuant to Exchange Act Rule
     14a-6(i)(3).

/ /  Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.


(1)  Title of each class of securities to which transactions applies:

- ----------------------------------------------------------------------------

(2)  Aggregate number of securities to which transactions applies:

- ----------------------------------------------------------------------------

(3)  Per unit price or other underlying value of transaction computed
pursuant to Exchange Act Rule 0-11 (set forth the amount on which the filing
fee is calculated and state how it was determined):

- ----------------------------------------------------------------------------

(4)  Proposed maximum aggregate value of transaction:

- ----------------------------------------------------------------------------

(5)  Total fee paid:

- ----------------------------------------------------------------------------

/ /  Fee paid previously with preliminary materials.
/ /  Check box if any part of the fee is offset as provided by Exchange Act
     Rule 0-11(a)(2) and identify the filing for which the offsetting fee
     was paid previously.  Identify the previous filing by registration
     statement number, or the Form or Schedule and the date of its filing.

(1)  Amount previously paid:

- ----------------------------------------------------------------------------

(2)  Form, Schedule or Registration Statement No.:

- ----------------------------------------------------------------------------

(3)  Filing party:

- ----------------------------------------------------------------------------

(4)  Date filed:

- ----------------------------------------------------------------------------
<PAGE>

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                       ALLIANCE SEMICONDUCTOR CORPORATION
                             3099 NORTH FIRST STREET
                         SAN JOSE, CALIFORNIA 95134-2006

                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS


To Our Stockholders:

   Notice is hereby given that the Annual  Meeting of  Stockholders  of ALLIANCE
SEMICONDUCTOR  CORPORATION  (the  "Company")  will  be  held  at  the  Company's
principal  office  located at 3099 North First Street,  San Jose,  California on
Thursday,  September  19,  1996 at 10:00  a.m.,  local  time  for the  following
purposes:

       1. To elect four (4)  directors  of the  Company to serve  until the next
   Annual  Meeting of  Stockholders  or until their  respective  successors  are
   elected and qualified or until their earlier  resignation,  death or removal.
   The Company's  Board of Directors has nominated the following  individuals to
   serve: Sanford L. Kane, Jon B. Minnis, C.N. Reddy and N. Damodar Reddy

       2. To approve the adoption of the Company's  1996 Employee Stock Purchase
   Plan and the reservation  for issuance  thereunder of an aggregate of 750,000
   shares of the Company's Common Stock.

       3.  To  ratify  the  appointment  of  Price   Waterhouse  as  independent
   accountants for the Company for the current fiscal year.

       4. To transact any other business as may properly come before the meeting
   or any adjournment thereof.

   The  foregoing  items of  business  are more  fully  described  in the  Proxy
Statement accompanying this Notice.

   Only  stockholders  of record at the close of business on August 16, 1996 are
entitled to notice of and to vote at the meeting and any adjournment thereof.


   WHETHER OR NOT YOU PLAN TO ATTEND THE ANNUAL MEETING IN PERSON, YOU ARE URGED
TO MARK,  SIGN,  DATE AND PROMPTLY  MAIL THE  ENCLOSED  PROXY CARD IN THE RETURN
ENVELOPE PROVIDED SO THAT YOUR SHARES WILL BE REPRESENTED AT THE ANNUAL MEETING.
IF YOU SEND IN YOUR PROXY CARD AND THEN  DECIDE TO ATTEND THE ANNUAL  MEETING TO
VOTE YOUR  SHARES IN PERSON,  YOU MAY STILL DO SO.  YOUR PROXY IS  REVOCABLE  IN
ACCORDANCE WITH THE PROCEDURES SET FORTH IN THE PROXY STATEMENT. 


                                        By Order of the Board of Directors

                                        /s/ C. N. REDDY

                                        C. N. REDDY
                                        Senior Vice President--Engineering and
                                        Operations, and Secretary


San Jose, California
August 20, 1996


<PAGE>

                       ALLIANCE SEMICONDUCTOR CORPORATION
                             3099 NORTH FIRST STREET
                         SAN JOSE, CALIFORNIA 95134-2006

                                 PROXY STATEMENT

                 INFORMATION CONCERNING SOLICITATION AND VOTING

GENERAL

   The  accompanying  proxy (the "Proxy") is solicited on behalf of the Board of
Directors  of  ALLIANCE  SEMICONDUCTOR   CORPORATION,   a  Delaware  corporation
("Alliance" or the "Company"),  for use at the Annual Meeting of Stockholders of
the  Company  to be  held at 3099  North  First  Street,  San  Jose,  California
95134-2006  on  September  19,  1996 at 10:00  a.m.,  local  time  (the  "Annual
Meeting").  Only holders of record of the Company's Common Stock at the close of
business on August 16, 1996 (the "Record Date") will be entitled to vote. At the
close of business on that date,  the  Company  had  38,482,365  shares of Common
Stock  outstanding  and entitled to vote at the Annual Meeting.  A majority,  or
19,241,183  of these shares,  will  constitute a quorum for the  transaction  of
business at the Annual  Meeting.  This Proxy  Statement  will be first mailed to
stockholders on or about August 20, 1996.

REVOCABILITY OF PROXIES

   Any proxy given  pursuant to this  solicitation  may be revoked by the person
giving  it at any time  before  its use  either  by  delivering  to the  Company
(Attention: C. N. Reddy) a written notice of revocation or a duly executed proxy
bearing a later date, or by attending  the Annual  Meeting and voting in person.
If a proxy is properly signed and not revoked,  the shares it represents will be
voted in accordance  with the  instructions of the  stockholder.  If no specific
instructions  are given,  the shares will be voted FOR the election as directors
of all of the nominees  described below  ("Proposal No. 1"); FOR approval of the
Company's  1996  Employee  Stock  Purchase  Plan  ("Proposal  No.  2");  and FOR
ratification of the appointment of Price Waterhouse as the Company's independent
auditors for the fiscal year ending March 29, 1997 ("Proposal No. 3").

VOTING

   Holders  of shares of Common  Stock are  entitled  to one vote for each share
held  as  of  the  Record  Date.  Shares  of  Common  Stock  may  not  be  voted
cumulatively.  With regard to the  election of  directors,  votes may be cast in
favor or withheld;  votes that are withheld  will be excluded  entirely from the
vote and will have no effect. Abstentions may be specified on all proposals (but
not on the election of directors) and will be counted as present for purposes of
the item on which  the  abstention  is  noted.  The  aggregate  number  of votes
entitled  to be cast by all  stockholders  present in person or  represented  by
proxy at the Annual Meeting,  whether those  stockholders vote "For," "Against,"
"Abstain" or give no  instructions,  will be counted for purposes of determining
the minimum number of affirmative votes required to approve the actions proposed
in  Proposals  Nos.  2 and 3, and the total  number of shares  cast  "For"  such
proposal  will  be  counted  for  purposes  of  determining  whether  sufficient
affirmative  votes have been cast.  An  abstention  from voting on a matter by a
stockholder  present in person or  represented  by proxy at the  meeting has the
same effect as a vote "Against" the matter. In the event that a broker indicates
on a Proxy that it does not have discretionary  authority to vote certain shares
on a particular matter, those shares will not be considered present and entitled
to vote with respect to that matter and will be considered a "broker non-vote."

   Each nominee to serve on the Company's  Board of Directors to be elected must
receive a plurality of the votes of the shares  present in person or represented
by proxy at the Annual Meeting and entitled to vote on the election of directors
(provided a quorum is present).  Votes  "Withheld," as well as broker non-votes,
will not contribute to the number of votes required to elect a director.

   Proposal Nos. 2 and 3 require for approval the affirmative vote of a majority
of the outstanding shares of Common Stock of the Company present in person or by
proxy at the Annual Meeting and entitled to

                                        1


<PAGE>

vote  (provided a quorum is present).  Votes  "Against" and "Abstain" will count
toward the number of shares voted at the Annual Meeting, but will not contribute
toward the required number of votes necessary to approve  Proposal Nos. 2 and 3.
Broker  non-votes  will not be counted  toward the number of shares voted at the
Annual  Meeting,  either  in  determining  whether  a quorum  is  present  or in
determining the number of affirmative votes necessary to approve Proposal Nos. 2
and 3.

   Unless  otherwise  instructed by the  stockholder or described  herein,  each
Proxy validly returned in the form accompanying this Proxy Statement that is not
revoked  will be voted in the  election of  directors  "For" the nominees of the
Board of  Directors,  and "For"  Proposal  Nos. 2 and 3 described  in this Proxy
Statement, and at the Proxy holder's discretion,  on such other matters, if any,
that may come before the Annual  Meeting  (including any proposal to adjourn the
Annual Meeting).

   The expenses of  soliciting  Proxies in the enclosed form will be paid by the
Company.  Following  the  original  mailing  of the Proxy  and other  soliciting
materials,  the Company will  request  brokers,  custodians,  nominees and other
record holders to forward copies of the Proxy and other soliciting  materials to
persons for whom they hold shares of Common Stock and to request  authority  for
the exercise of Proxies.  In such cases,  the  Company,  upon the request of the
record  holders,  will  reimburse  such holders for their  reasonable  expenses.
Proxies may also be solicited by certain of the  Company's  directors,  officers
and  regular  employees,  without  additional  compensation,  in  person  or  by
telephone or telegram.

                                PROPOSAL NO. 1

                            ELECTION OF DIRECTORS

   The Board of Directors  of the Company (the "Board" or "Board of  Directors")
has nominated for election as directors  each of the following  persons to serve
until the next annual meeting of  stockholders  and until his successor has been
elected or until his earlier resignation, death or removal: Sanford L. Kane, Jon
B. Minnis,  C.N. Reddy and N. Damodar Reddy.  Unless otherwise  instructed,  the
Proxy holders will vote the Proxies received by them for the Company's  nominees
named  below.  Each of the  nominees is  currently  a director  of the  Company.
Assuming a quorum is present,  the four  nominees for election as directors  who
receive the  greatest  number of votes cast for the election of directors at the
Annual  Meeting will become  directors at the  conclusion  of the  tabulation of
votes.  In the  event  that any  nominee  is unable  or  declines  to serve as a
director at the time of the Annual  Meeting,  the Proxies  will be voted for any
nominee who shall be  designated  by the present  Board of Directors to fill the
vacancy  or the Board  will be  reduced  in  accordance  with the  Bylaws of the
Company. It is not expected that any nominee will be unable, or will decline, to
serve as a director.

<TABLE>

DIRECTORS/NOMINEES

   The names of the  current  members of the Board,  who are also the  Company's
nominees for the Board, and certain information about them, are set forth below:

<CAPTION>

      NAME OF NOMINEE                                                                           DIRECTOR
       AND DIRECTOR             AGE                       PRINCIPAL OCCUPATION                   SINCE
- -------------------------       ---          ----------------------------------------------    ----------
<S>                              <C>         <C>                                                  <C>
N. Damodar Reddy(1)  .........   57          Chairman of the Board, Chief Executive Officer       1985
                                                and President of the Company                      
C.N. Reddy ...................   40          Senior Vice President--Engineering and               1985
                                                Operations, and Secretary of the Company          
Jon B. Minnis(1)(2)(3)  ......   60          President of Milpitas Materials Company              1992
Sanford L. Kane(1)(2)(3) .....   54          President of Kane Concepts Incorporated              1993

<FN>

- ----------
(1) Member of the Compensation Committee.
(2) Member of the Audit Committee.
(3) Member of the Stock Benefit Committee.

</FN>
</TABLE>

                                        2


<PAGE>

   N.  Damodar  Reddy and C.N.  Reddy are  brothers.  There are no other  family
relationships among any of the directors or executive officers of the Company.

   N.  Damodar  Reddy  co-founded  the Company  and has served as the  Company's
Chairman of the Board,  Chief Executive Officer and President from its inception
in February  1985.  From September 1983 to February 1985, he served as President
and Chief  Executive  Officer of Modular  Semiconductor,  Inc., and from 1980 to
1983, he served as manager of Advanced CMOS Technology  Development at Synertek,
Inc., a subsidiary of Honeywell, Inc. Prior to that time, Mr. Reddy held various
research and  development  and  management  positions at Four Phase  Systems,  a
subsidiary of Motorola, Inc., Fairchild Semiconductor and RCA Technology Center.
He holds a M.S.  degree  in  Electrical  Engineering  from  North  Dakota  State
University and a M.B.A. from Santa Clara University.

   C.N.  Reddy  co-founded  the  Company  and has served as the  Company's  Vice
President--Engineering  and  Secretary  and a director  since its  inception  in
February 1985. In May 1993, he was appointed Senior Vice  President--Engineering
and  Operations  of the  Company.  From 1984 to 1985,  he served as  Director of
Memory Products of Modular Semiconductor, Inc., and from 1983 to 1984, he served
as SRAM product line manager for Cypress Semiconductor Corporation. From 1980 to
1983, Mr. Reddy served as a DRAM development manager for Texas Instruments, Inc.
and,  before  that,  he  was  a  design  engineer  with  National  Semiconductor
Corporation  for  two  years.  Mr.  Reddy  holds  a M.S.  degree  in  Electrical
Engineering from Utah State University.  C.N. Reddy is named inventor of over 15
patents related to SRAM and DRAM designs.

   Jon B. Minnis has served as a director of the Company  since April 1992.  For
more  than the  past 29  years,  he has been  President  of  Milpitas  Materials
Company, a construction  materials company. Mr. Minnis has also been involved in
venture capital investment activities for high technology companies.

   Sanford L. Kane was elected to the Company's Board of Directors in June 1993.
He currently  serves as President of Kane  Concepts  Incorporated,  a consulting
company.  From  January  1993 to April  1995,  he served as  Chairman  and Chief
Executive Officer of Tower Semiconductor Ltd., a publicly held wafer fabrication
company. From October 1990 to January 1992, he was President and Chief Executive
Officer of PCO, Inc., a manufacturer of fiber optic  electronic  products.  From
July 1989 to June 1990,  he was President  and Chief  Executive  Officer of U.S.
Memories,  Inc.,  a joint  venture  that  was  intended  to be a  United  States
manufacturer of semiconductor memory devices. Prior to July 1989, Mr. Kane spent
27 years with IBM in various managerial and technical  positions,  most recently
as Vice President of Industry Operations--General  Technology Division. While at
IBM,  Mr. Kane served as a director of SEMATECH and the  Semiconductor  Industry
Association.

MEETINGS AND COMMITTEES OF THE BOARD OF DIRECTORS

   BOARD OF  DIRECTORS.  During the fiscal year ended  March 30,  1996  ("fiscal
1996"),  the Board of Directors met twice and acted by unanimous written consent
three times.  Each incumbent  director attended all of the meetings of the Board
of Directors and of the committees of the Board on which he served.

   The  Board  of  Directors  has  delegated  certain  authority  to  designated
committees.  Standing  committees  of  the  Board  currently  include  an  Audit
Committee, a Compensation  Committee and a Stock Benefit Committee,  the current
membership and duties of which are as set forth below.

AUDIT COMMITTEE        COMPENSATION COMMITTEE         STOCK BENEFIT COMMITTEE

Sanford L. Kane           Sanford L. Kane                Sanford L. Kane
 Jon B. Minnis             Jon B. Minnis                  Jon B. Minnis
                          N. Damodar Reddy           
                                               

                                        3


<PAGE>

   AUDIT  COMMITTEE.  The Audit Committee  exercises the following  powers:  (1)
meets with the  Company's  independent  auditors  to review the  adequacy of the
Company's  internal  control  systems and financial  reporting  procedures;  (2)
reviews the general scope of the Company's  annual audit and fees charged by the
independent  auditors;  (3) reviews and  monitors the  performance  of non-audit
services  provided  by the  independent  auditors;  and (4)  reviews  interested
transactions  between the Company and any of its affiliates and any other matter
to be passed  upon by an audit  committee  as a matter of law or pursuant to the
rules and  regulations  of any stock  exchange or other  securities  market upon
which the  Company's  securities  may be listed.  The Audit  Committee  held one
meeting in fiscal 1996.

   COMPENSATION  COMMITTEE.   The  Compensation  Committee  sets  all  non-stock
compensation for the Company's officers,  employees and service providers, other
than directors, and took action once in fiscal 1996.

   STOCK  BENEFIT  COMMITTEE.   The  Stock  Benefit  Committee  administers  the
Company's  1992 Stock Option Plan,  1993  Directors  Stock Option Plan and other
stock  benefit  plans  for  officers,  employees  and other  service  providers;
however,  the Stock Benefit  Committee does not administer  discretionary  stock
benefit  plans for  directors.  The Stock Benefit  Committee  acted by unanimous
written consent sixteen times in fiscal 1996.

DIRECTORS' COMPENSATION

   Directors do not receive compensation for serving as members of the Company's
Board of Directors,  but are reimbursed for expenses incurred attending meetings
of the Board. Messrs. Minnis and Kane, the Company's two non-employee members of
the Board of Directors, were granted options to purchase 90,000 shares of Common
Stock,  each  with an  exercise  price of $1.33  (as  adjusted  to  reflect  two
three-for-two  forward stock splits  effected in the forms of one-for-two  stock
dividends by the Company in January 1995 and July 1995, respectively), in fiscal
1994.  Each of these  options vests in increments of 25% per year with the first
such increment vesting on the one-year anniversary of the date of its grant. The
Company issued no options to directors in fiscal 1996.

   On October 1, 1993, the Company adopted its 1993 Directors Stock Option Plan,
under  which  900,000  shares  of Common  Stock  (as  adjusted  to  reflect  two
three-for-two  forward stock splits  effected in the forms of one-for-two  stock
dividends  by the  Company in  January  1995 and July  1995,  respectively)  are
reserved for issuance.  Under the 1993 Directors Stock Option Plan,  independent
directors  are entitled to a specified  number of options to purchase  shares of
Common  Stock as a  result  of  their  appointment  and  subsequent  service  as
directors. No stock has been issued pursuant to this Plan.

          THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR THE ELECTION 
                      OF EACH OF THE NOMINATED DIRECTORS.

                                PROPOSAL NO. 2

               APPROVAL OF THE EMPLOYEE STOCK PURCHASE PLAN AND
          THE RESERVATION FOR ISSUANCE THEREUNDER OF AN AGGREGATE OF
                 750,000 SHARES OF THE COMPANY'S COMMON STOCK

   At the Annual Meeting, the Company's  stockholders are being asked to approve
the adoption of the Company's  1996 Employee  Stock Purchase Plan (the "Purchase
Plan") and the  reservation  for issuance  thereunder of an aggregate of 750,000
shares of the Company's  Common  Stock.  The Purchase Plan provides for employee
purchases of the Company's Common Stock through  accumulated payroll deductions,
and is a continuation of the Company's  policy of equity  ownership by employees
as an incentive for  employees to exert  maximum  efforts for the success of the
Company.

GENERAL

   The  Purchase  Plan was adopted by the Board of  Directors  in July,  1996. A
total of 750,000 shares of Common Stock has been reserved for issuance under the
Purchase Plan. The Purchase Plan, and the right

                                        4

<PAGE>

of participants to make purchases  thereunder,  is intended to qualify under the
provisions of Section 423 of the Internal  Revenue Code of 1986, as amended (the
"Code").  The Purchase Plan is not a qualified deferred  compensation plan under
Section  401(a)  of the  Code,  and  is not  subject  to the  provisions  of the
Employment Retirement Income Security Act of 1974, as amended ("ERISA").

PURPOSE

   The purpose of the Purchase Plan is to provide  employees of the Company (and
any of its majority-owned subsidiaries designated by the Board of Directors) who
participate in the Purchase Plan with an opportunity to purchase Common Stock of
the Company through payroll deductions.

ADMINISTRATION

   The  Purchase  Plan  may be  administered  by the  Board  of  Directors  or a
committee  appointed by the Board of Directors.  All questions of interpretation
of the Purchase Plan are  determined by the Board of Directors or its committee,
and its decisions are final and binding upon all  participants.  The composition
of the  committee  shall be in  accordance  with the  requirements  to obtain or
retain any  available  exemption  from the  operation  of  Section  16(b) of the
Securities  Exchange Act of 1934, as amended (the  "Exchange  Act")  pursuant to
Rule 16b-3 promulgated thereunder (or any successor rule or provision).

ELIGIBILITY

   Any  person  who is  customarily  employed  by  the  Company  (or  any of its
majority-owned  subsidiaries  designated by the Board of Directors) for at least
20 hours per week and more than five months in any calendar  year is eligible to
participate in the Purchase Plan,  provided that the employee is employed on the
first day of an  Offering  Period  (as  defined  below)  and  subject to certain
limitations  imposed  by Section  423(b) of the Code.  See  "Purchase  of Stock;
Exercise of Option."

OFFERING DATES

   In general, the Purchase Plan will be implemented by a series of twelve month
offering  periods  ("Offering  Periods")  commencing on or about February 16 and
August 16 of each year (or at such other times as may be determined by the Board
of  Directors),  each of which  shall  consist of two (2)  consecutive  purchase
periods of six months' duration  ("Purchase  Periods") with the last day of each
Purchase Period being designated a "Purchase Date." A Purchase Period commencing
on February 16 shall end on the next August 15. A Purchase Period  commencing on
August 16 shall end on the next  February  15. The first  Offering  Period  will
commence  on  October  1, 1996 and end on August  15,  1997,  of which the first
Purchase  Period will end on February  15, 1997 and the second  Purchase  Period
will end on August 15, 1997.  The Board of Directors has the power to change the
duration  and/or  frequency  of the  Offering  Periods  with  respect  to future
offerings  without  stockholder  approval if such change is  announced  at least
fifteen (15) days prior to the scheduled  beginning of the first Offering Period
to be affected.

PARTICIPATION IN THE PLAN

   Eligible  employees  may  participate  in the Purchase  Plan by  completing a
subscription  agreement  in the form  provided by the Company and filing it with
the Company at least five (5) business  days prior to the first  business day of
the applicable Offering Period,  unless a later time for filing the subscription
agreement is set by the Board for all eligible employees with respect to a given
offering.  The subscription agreement currently authorizes payroll deductions of
up to ten per cent (10%) of the participant's eligible compensation.

PURCHASE PRICE

   The purchase price per share at which shares are sold under the Purchase Plan
is  eighty-five  per cent  (85%) of the  lower of the fair  market  value of the
Common  Stock  on (a) the  date of  commencement  of the  Offering  Period  (the
"Offering Date") or (b) the applicable Purchase Date. The fair market value on a
given  date  shall be  determined  by the Board in its  discretion  based on the
closing price of the Common

                                        5

<PAGE>

Stock for such date (or,  in the event  that the  Common  Stock is not traded on
such date,  on the  immediately  preceding  trading  date),  as  reported by the
National  Association  of  Securities  Dealers  Automated  Quotation  ("Nasdaq")
National Market.

PAYMENT OF PURCHASE PRICE; PAYROLL DEDUCTIONS

   The purchase price of the shares is accumulated by payroll  deductions during
the applicable  Offering Period.  The deductions may be up to ten per cent (10%)
of a  participant's  eligible  compensation  received on each payday  during the
Offering  Period.  Eligible  compensation  is  defined in the  Purchase  Plan to
include the regular straight time gross earnings and commissions,  and shall not
include payments for overtime, shift premium, incentive compensation,  incentive
payments,  bonuses or other  compensation.  A participant may discontinue his or
her  participation  in the Purchase Plan at any time during the Offering  Period
prior to a  Purchase  Date,  and may  decrease  the  rate of his or her  payroll
deductions  once  during  the  Offering  Period by  completing  and filing a new
subscription  agreement.  Payroll deductions shall commence on the first payroll
following  the Offering  Date and shall end on the last payroll paid on or prior
to the last  Purchase  Period of the Offering  Period to which the  subscription
agreement is applicable, unless sooner terminated by the participant as provided
below under  "Withdrawal."  No interest  accrues on the payroll  deductions of a
participant in the Purchase Plan.

PURCHASE OF STOCK; EXERCISE OF OPTION

   By executing a  subscription  agreement to  participate in the Purchase Plan,
the  participant  is entitled to have shares  placed under  option.  The maximum
number of shares placed under option to a participant  in an Offering  Period is
the number  determined by dividing $25,000 by the fair market value of one share
of the  Company's  Common Stock on the  Offering  Date.  Within this limit,  the
number of shares  purchased by a participant  will be determined by dividing the
amount  of  the  participant's   total  payroll  deductions  for  such  offering
accumulated  prior to the Purchase Date by the lower of (i) eighty-five per cent
(85%) of the fair market value of the Common Stock on the Offering Date, or (ii)
eighty-five  per cent (85%) of the fair market  value of the Common Stock on the
Purchase  Date.  See  "Payment  of  Purchase  Price;   Payroll  Deductions"  for
additional   limitations  on  payroll   deductions.   Unless  the  participant's
participation is  discontinued,  each  participant's  option for the purchase of
shares will be exercised  automatically  on each Purchase Date at the applicable
price. See "Withdrawal."  Notwithstanding the foregoing, no participant shall be
permitted to subscribe for shares under the Purchase Plan if  immediately  after
the  grant of the  option  he or she would own five per cent (5%) or more of the
combined  voting  power or value of all  classes of stock of the Company or of a
parent or of any of the  Company's  subsidiaries  (including  stock which may be
purchased under the Purchase Plan or pursuant to any other  options),  nor shall
any  participant be granted an option which would permit the  participant to buy
pursuant  to the  Purchase  Plan (or any  other  employee  stock  purchase  plan
described  in Section 423 of the Code) more than $25,000 of fair market value of
stock  (determined at the fair market value of the shares at the time the option
is granted) in any  calendar  year.  Furthermore,  if the number of shares which
would  otherwise be placed under option at the  beginning of an Offering  Period
exceeds the number of shares then available  under the Purchase Plan, a pro rata
allocation of the available  shares shall be made in as equitable a manner as is
practicable.

WITHDRAWAL

   Although  each  participant  in the  Purchase  Plan  is  required  to  sign a
subscription   agreement  authorizing  payroll  deductions,   the  participant's
interest may be  decreased  once during any Offering  Period by  completing  and
filing  a  new  subscription   agreement  with  the  Company.  In  addition,   a
participant's  interest may be terminated in whole,  but not in part, by signing
and  delivering  to the Company a notice of withdrawal  from the Purchase  Plan.
Such  withdrawal  may be elected at any time prior to the end of the  applicable
six-month  period prior to a Purchase Date under the Purchase  Plan,  unless the
subscription  agreement was made  irrevocable by the  participant (at his or her
own election).

   Any withdrawal by the  participant of  accumulated  payroll  deductions for a
given Offering Period  automatically  terminates the  participant's  interest in
that Offering Period. In effect, the participant is

                                        6


<PAGE>

given an installment  option,  for a maximum number of shares,  which may or may
not be exercised at the end of each six-month Purchase Period.  However,  unless
the participant  actively withdraws from the Offering Period, the option will be
exercised  automatically  at the end of each  Purchase  Period,  and the maximum
number of full shares purchasable  (within the limits of the Purchase Plan) with
the  participant's  accumulated  payroll  deductions  will be purchased for that
participant at the applicable price.

   A  participant's  withdrawal  from an Offering Period does not have an effect
upon such  participant's  eligibility  to  participate  in  subsequent  Offering
Periods under the Purchase Plan;  however,  the participant may not re-enroll in
the same Offering Period after withdrawal.

AUTOMATIC WITHDRAWAL

   If the fair  market  value of the  shares  on the first  Purchase  Date of an
Offering Period is less than the fair market value of the shares on the Offering
Date for such Offering Period, then every participant shall automatically (i) be
withdrawn from such Offering Period at the close of such Purchase Date and after
the acquisition of shares for such Purchase Period,  and (ii) be enrolled in the
Offering Period commencing on the first business day subsequent to such Purchase
Period.

TERMINATION OF EMPLOYMENT

   Upon termination of the participant's  continuous status as an employee prior
to the Exercise Date of an Offering Period for any reason,  including retirement
or death, the  contributions  credited to his or her account (and not previously
used for the exercise of options pursuant to the Purchase Plan) will be returned
to him or her,  without  interest,  or, in the case of his or her death,  to the
person or persons entitled thereto,  and his or her option will be automatically
terminated.

   In the event an employee fails to remain in continuous  status as an employee
of the  Company  for at least  twenty  (20) hours per week  during the  Offering
Period in which the employee is a participant,  he or she will be deemed to have
elected to withdraw from the Purchase Plan and the contributions credited to his
or her account (and not previously used for the exercise of options  pursuant to
the Purchase Plan) will be returned to him or her, without interest,  and his or
her option will be automatically terminated.

ADJUSTMENTS UPON CHANGES IN CAPITALIZATION; CORPORATE TRANSACTIONS

   In the event any change, such as a stock split or stock dividend,  is made in
the  Company's  capitalization  which  results in an increase or decrease in the
number of outstanding shares of Common Stock without receipt of consideration by
the  Company,  appropriate  adjustments  will be made in the  number  of  shares
subject to purchase and the purchase  price per share covered by each option not
yet  exercised,  and in the  number of shares  of  Common  Stock  that have been
authorized  for issuance  under the  Purchase  Plan but have not yet been placed
under option.  In the event of the proposed  dissolution  or  liquidation of the
Company,  each option will terminate  immediately  prior to the  consummation of
such proposed action, unless otherwise provided by the Board of Directors.

   In the event of a proposed sale of all or substantially  all of the assets of
the Company, or the merger of the Company with or into another corporation, each
option under the Purchase Plan shall be assumed or an equivalent option shall be
substituted  by such  successor  corporation  or a parent or  subsidiary of such
successor corporation, unless the Board of Directors determines, in the exercise
of its  sole  discretion  and in lieu of such  assumption  or  substitution,  to
shorten the Offering Period then in progress by setting a new Purchase Date (the
"New Purchase Date"). If the Board shortens the Offering Period then in progress
in lieu of  assumption  or  substitution  in the  event of a  merger  or sale of
assets,  the Board shall notify each  participant in writing,  at least ten (10)
days  prior to the New  Purchase  Date,  that the  Purchase  Date for his or her
option has been changed to the New Purchase Date and that his or her option will
be exercised  automatically on the New Purchase Date,  unless prior to such date
he or she has  withdrawn  from the  Offering  Period as provided in the Purchase
Plan.  An option  granted  under the Purchase Plan shall be deemed to be assumed
if,  following  the sale of assets or merger,  the option  confers  the right to
purchase, for each share of option stock subject to the option immediately prior
to the sale of assets or merger, the consideration (whether stock, cash or other
securities or property) received in the sale of assets or merger

                                        7


<PAGE>

by holders of Common Stock for each share of Common Stock held on the  effective
date  of the  transaction  (and  if  such  holders  were  offered  a  choice  of
consideration,  the type of consideration chosen by the holders of a majority of
the  outstanding  shares  of  Common  Stock);  provided,  however,  that if such
consideration  received  in the sale of assets or merger was not  solely  common
stock of the successor  corporation  or its parent (as defined in Section 424(e)
of the Code),  the Board of  Directors  may,  with the consent of the  successor
corporation and the  participant,  provide for the  consideration to be received
upon  exercise  of the  option  to be  solely  common  stock  of  the  successor
corporation  or  its  parent  equal  in  fair  market  value  to the  per  share
consideration  received  by  holders  of  Common  Stock in the sale of assets or
merger.

   The Board of Directors  may, if it so  determines in the exercise of its sole
discretion,  also make  provision for adjusting the number of shares  subject to
purchase  and the  purchase  price  per share  covered  by each  option  not yet
exercised, and in the number of shares of Common Stock that have been authorized
for issuance  under the Purchase Plan but have not yet been placed under option,
in  the  event  that  the   Company   effects   one  or  more   reorganizations,
recapitalizations,  rights  offerings or other increases or reductions of shares
of its  outstanding  Common  Stock,  and  in the  event  of  the  Company  being
consolidated with or merged into any other corporation.

NONTRANSFERABILITY

   No  rights or  accumulated  payroll  deductions  of a  participant  under the
Purchase  Plan may be pledged,  assigned or  transferred  for any reason and any
such  attempt may be treated by the Company as an election to withdraw  from the
Purchase Plan.

REPORTS

   Individual  accounts will be maintained for each  participant in the Purchase
Plan. Each  participant  shall receive  promptly  following each Purchase Date a
report of such  participant's  account setting forth the total amount of payroll
deductions  accumulated,  the per share  purchase price and the number of shares
purchased and the remaining cash balance, if any.

TERM OF PLAN

   The  Purchase  Plan  became  effective  upon  its  approval  by the  Board of
Directors,  but the first  Offering  Period will not commence until the Purchase
Plan has been  approved by the  stockholders  of the Company.  The Purchase Plan
shall  continue  in  effect  for a term  of  twenty  (20)  years  unless  sooner
terminated.

AMENDMENT AND TERMINATION OF THE PLAN

   The Board of Directors may at any time amend or terminate the Purchase  Plan.
Except as provided under "Adjustments Upon Changes in Capitalization;  Corporate
Transactions,"  such termination shall not affect options previously granted nor
may any  amendment  make any change in any option  granted  prior  thereto which
adversely  affects  the  rights  of  any  participant.  Except  as  provided  in
"Adjustments  upon  Changes  in  Capitalization;   Corporate  Transactions,"  no
amendment  may be  made to the  Purchase  Plan  without  prior  approval  of the
stockholders  of the  Company if such  amendment  would  increase  the number of
shares  reserved  under the  Purchase  Plan,  permit a new class of employees to
participate  in the Purchase  Plan or make any other change to the Purchase Plan
for which  stockholder  approval is  required  to comply with  Section 16 of the
Exchange Act, Rule 16b-3 promulgated thereunder or under Section 423 of the Code
(or any successor provisions thereto).

FEDERAL INCOME TAX ASPECTS OF THE PURCHASE PLAN

   THE  FOLLOWING  IS A GENERAL  SUMMARY  OF THE EFFECT OF U.S.  FEDERAL  INCOME
TAXATION UPON THE  PARTICIPANT  AND THE COMPANY WITH RESPECT TO THE PURCHASE AND
SALE OF SHARES  UNDER THE  PURCHASE  PLAN.  THE  SUMMARY  DOES NOT PURPORT TO BE
COMPLETE. MOREOVER, THE SUMMARY IS BASED UPON EXISTING STATUTES, REGULATIONS AND
INTERPRETATIONS  AS OF THE DATE HEREOF.  BECAUSE THE CURRENTLY  APPLICABLE RULES
ARE COMPLEX, THE TAX LAWS MAY

                                        8


<PAGE>

CHANGE AND THE INCOME TAX  CONSEQUENCES  MAY VARY  DEPENDING UPON THE PARTICULAR
CIRCUMSTANCES OF EACH PARTICIPANT. THE FOREGOING DOES NOT DISCUSS THE INCOME TAX
LAWS OF ANY MUNICIPALITY,  STATE OR NON-U.S. TAXING JURISDICTION OR GIFT, ESTATE
OR OTHER LAWS OTHER THAN U.S.  FEDERAL INCOME TAX LAW. THE COMPANY  ADVISES EACH
PARTICIPANT TO CONSULT HIS OR HER OWN TAX ADVISOR REGARDING THE TAX CONSEQUENCES
OF PARTICIPATION IN THE PURCHASE PLAN.

   General Tax Information.  The Purchase Plan, and the right of participants to
make  purchases  thereunder,  is intended to qualify for the federal  income tax
treatment provided to employee stock purchase plans and their participants under
the provisions of Sections 421 and 423 of the Code. Under these  provisions,  no
income will be taxable to a  participant  until the shares  purchased  under the
Purchase Plan are sold or otherwise  disposed of. Upon sale or other disposition
of the shares, the participant will generally be subject to tax in a manner that
depends  upon the  holding  period  of the  shares.  If the  shares  are sold or
otherwise disposed of (including by gift) more than two years from the first day
of the  offering  period  and more  than one year from the date the  shares  are
purchased, the participant will recognize ordinary income measured as the lesser
of (a) the  excess of the fair  market  value of the  shares at the time of such
sale or disposition  over the purchase  price, or (b) an amount equal to fifteen
per cent (15%) of the fair market value of the shares as of the first day of the
offering  period.  Any  additional  gain or loss will be  treated  as  long-term
capital gain or loss. If the shares are sold or otherwise disposed of (including
by gift)  before  the  expiration  of  either  of  these  holding  periods,  the
participant will recognize  ordinary income generally  measured as the excess of
the fair market  value of the shares on the date the shares are  purchased  over
the purchase price. Any additional gain or loss on such sale or disposition will
be long-term or short-term capital gain or loss, depending on whether or not the
disposition  occurs more than one year after the date the shares are  purchased.
The Company is not entitled to a deduction for amounts taxed as ordinary  income
or  capital  gain to a  participant  except  to the  extent of  ordinary  income
recognized by a participant  upon a sale or  disposition  of shares prior to the
expiration of the holding periods described above. Capital losses are allowed in
full against capital gains plus $3,000 of other income.

   The ordinary income reported under the rules  described  above,  added to the
actual purchase price of the shares,  determines the tax basis of the shares for
the  purpose of  determining  capital  gain or loss on a sale or exchange of the
shares.

        THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR THE ADOPTION OF THE
               PURCHASE PLAN AND THE RESERVATION OF 750,000 SHARES
                    OF COMMON STOCK FOR ISSUANCE THEREUNDER.

                                PROPOSAL NO. 3

             RATIFICATION OF SELECTION OF INDEPENDENT ACCOUNTANTS

   The Board of  Directors  has  appointed  Price  Waterhouse  as the  Company's
independent  accountants  for the fiscal year  ending  March 29,  1997,  and the
stockholders are being asked to ratify such selection. Price Waterhouse has been
engaged as the Company's  independent  accountants since the Company's inception
in 1985.  Representatives  of Price Waterhouse are expected to be present at the
Annual Meeting,  will be given an opportunity to make a statement if they desire
to do so, and are expected to be available to respond to appropriate questions.

  THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR RATIFICATION OF PRICE WATERHOUSE
                    AS THE COMPANY'S INDEPENDENT ACCOUNTANTS.

                                        9

<PAGE>

<TABLE>

         SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

   The  following  table sets forth  information  that has been  provided to the
Company with respect to beneficial  ownership of shares of the Company's  Common
Stock as of June 30, 1996 for (i) each person who is known by the Company to own
beneficially  more than 5% of the outstanding  shares of Common Stock, (ii) each
executive  officer  or former  executive  officer  of the  Company  named in the
Summary  Compensation  Table,  (iii) each  director  of the Company and (iv) all
directors and executive officers of the Company as a group.

<CAPTION>
                                                                         SHARES BENEFICIALLY
                                                                              OWNED(1)(2)
                                                                      -------------------------
                   NAME OF BENEFICIAL OWNER                              NUMBER     PERCENT (%)
- -------------------------------------------------------------         ------------  -----------
<S>                                                                     <C>             <C>
C.N. Reddy(3) ....................................................       7,951,250      20.3
N. Damodar Reddy(4) ..............................................       7,980,150      20.4
State of Wisconsin Investment Board(5) ...........................       3,285,000       8.3
Jon B. Minnis(6) .................................................       1,102,500       2.9
Kamal Gunsagar(7) ................................................         236,250        *
Ajit Medhekar(8) .................................................         196,875        *
Sid Agrawal(9) ...................................................          95,000        *
Sanford L. Kane(10) ..............................................          67,500        *
Phil Richards(11) ................................................          18,750        *
All executive officers and directors (and the former                    
 executive officer named in the Summary Compensation Table) 
 as a group (9 persons)(12) ......................................      17,813,275      44.5

<FN>

- ----------
   * Less than 1%
 (1) Unless  otherwise noted, the Company believes that all persons named in the
     table have sole voting and sole investment power with respect to all shares
     of  Common  Stock  shown  in the  table to be  beneficially  owned by them,
     subject to community property laws where applicable.
 (2) A person is deemed to be the  beneficial  owner of  securities  that can be
     acquired  by such  person  within  sixty  (60)  days upon the  exercise  of
     options. Each stockholder's  percentage ownership is determined by assuming
     that  options that are held by such person (but not those held by any other
     person) and that are  exercisable  within  sixty (60) days of June 30, 1996
     have been exercised.
 (3) Includes 67,500 shares held of record by C.N. Reddy  Investments,  Inc., of
     which C.N.  Reddy is the sole  shareholder,  and 675,000  shares subject to
     options exercisable within sixty (60) days of June 30, 1996. The address of
     C.N.  Reddy is c/o  Alliance  Semiconductor  Corporation,  3099 North First
     Street, San Jose, California 95134.
 (4) Includes  165,000  shares held of record by N.D.R.  Investments,  Inc.,  of
     which N. Damodar Reddy is the sole shareholder,  and 675,000 shares subject
     to options exercisable within sixty (60) days of June 30, 1996. The address
     of N. Damodar Reddy is c/o Alliance Semiconductor  Corporation,  3099 North
     First Street, San Jose, California 95134.
 (5) Represents shares held as of May 31, 1996, based on the Company's knowledge
     after  investigation,  but without verification from the State of Wisconsin
     Investment Board.
 (6) Includes 1,035,000 shares owned of record by Milpitas Materials Company, of
     which Mr.  Minnis is the  President  and a  shareholder,  and 22,500 shares
     subject to options exercisable within sixty (60) days of June 30, 1996. The
     address of Mr. Minnis is c/o Milpitas Materials  Company,  P.O. Box 360003,
     1125 N. Milpitas Boulevard, Milpitas, California 95035.
 (7) Includes  11,250 shares  subject to options  exercisable  within sixty (60)
     days of June 30, 1996.
 (8) Represents  shares owned as of October 26,  1995.  Mr.  Medhekar  commenced
     leave from the Company in May 1995 and resigned from the Company  effective
     September 1995.
 (9) Includes  16,875 shares  subject to options  exercisable  within sixty (60)
     days of June 30, 1996.
(10) Represents shares subject to options  exercisable within sixty (60) days of
     June 30, 1996.
(11) Represents shares subject to options  exercisable within sixty (60) days of
     June 30, 1996.
(12) Includes 1,576,875 shares subject to options  exercisable within sixty (60)
     days of June 30, 1996.

</FN>
</TABLE>
                                       10


<PAGE>

<TABLE>

                             EXECUTIVE COMPENSATION

   The following table sets forth certain information concerning compensation of
(i) the  Company's  Chief  Executive  Officer,  (ii) the four other most  highly
compensated  executive  officers  of the  Company  serving at March 30, 1996 and
(iii) one former executive officer of the Company.

                           SUMMARY COMPENSATION TABLE

<CAPTION>
                                                                                                   LONG TERM
                                                                                                 COMPENSATION
                                                     ANNUAL COMPENSATION                             AWARDS
                                              ---------------------------------------         ---------------------
                                                                            OTHER         
                                                             BONUS       COMPENSATION         SECURITIES UNDERLYING
NAME AND PRINCIPAL POSITION           YEAR    SALARY ($)     ($)(1)         ($)(2)              OPTION(S) (#)(3)
- ---------------------------          ------   ----------    --------    --------------        ---------------------
<S>                                   <C>       <C>           <C>            <C>                      <C>
N. Damodar Reddy ...............      1996      286,745         --             --                       --
 President and Chief                  1995      249,043         --           215,218                    --
 Executive Officer                    1994      228,131         --             --                     900,000
                                                                                                  
C.N. Reddy .....................      1996      262,998         --             --                       --
 Senior Vice President--              1995      240,057         --           152,085                    --
 Engineering and Operations           1994      219,006         --             --                     900,000
                                                                                                  
Sid Agrawal ....................      1996      108,945       16,000           --                       --
 Vice President--Marketing            1995       95,960       16,000           --                       --
                                      1994       92,700       16,000           --                      67,500
                                                                                                  
Kamal Gunsagar .................      1996      133,293         --             --                      45,000
 Vice President--Contract             1995      120,361         --             --                       --
 Manufacturing                        1994      110,000         --             --                       --
                                                                                                  
Phil Richards(4) ...............      1996      108,433       26,750           --                      75,000
 Vice President--Sales                                                                            
                                                                                                  
Ajit K. Medhekar ...............      1996       29,424         --            28,288                     --
 Vice President--Memory               1995      131,533         --             --                       --
 Products(5)                          1994      115,000         --             --                     112,500
                                                                                               
<FN>                                                                                  

- ----------
(1) Represents  bonuses  earned for  services  rendered  during the fiscal  year
    listed, even if paid after the end of the fiscal year.
(2) Perquisites are excluded as their aggregate value did not meet the reporting
    threshold of the lesser of $50,000 or ten per cent (10%) of the individual's
    salary plus bonus.  Represents compensation as a result of reductions in the
    principal balance of loans from the Company.
(3) To the extent applicable,  as adjusted to reflect the three-for-two  forward
    stock splits  effected in the forms of  one-for-two  stock  dividends by the
    Company in January 1995 and July 1995, respectively.
(4) Mr. Richards joined the Company in June 1995.
(5) Mr. Medhekar  commenced leave from the Company in May 1995 and resigned from
    the Company effective September 1995.

</FN>
</TABLE>

                                       11

<PAGE>

<TABLE>

                        OPTION GRANTS IN LAST FISCAL YEAR

   The following table provides information  concerning each grant of options to
purchase  the  Company's  common  stock made  during the fiscal year 1996 to the
named executive officers:

<CAPTION>
                                                                                                       POTENTIAL
                                                                                                  REALIZABLE VALUE AT
                                                                                                     ASSUMED ANNUAL
                                                                                                        RATES OF
                                                                                                      STOCK PRICE
                                         INDIVIDUAL GRANTS                                           APPRECIATION
               ------------------------------------------------------------------------------   FOR OPTION TERM ($)(1)
                  # OF SECURITIES     % OF TOTAL OPTIONS                                       ---------------------
                UNDERLYING OPTIONS   GRANTED TO EMPLOYEES     EXERCISE PRICE     EXPIRATION                            
      NAME          GRANTED(2)        IN FISCAL YEAR (%)     PER SHARE ($)(3)       DATE            5%        10%
- --------------  ------------------   --------------------    ----------------   ------------    --------- ---------
<S>                    <C>                   <C>                  <C>             <C>            <C>       <C>
Kamal Gunsagar         45,000                3.05                 10.625(4)       05/08/00       111,096   240,981
Phil Richards          75,000                5.08                 10.625(5)       06/12/00       189,765   412,639
                                                           
<FN>

- ----------
(1) There is no  assurance  provided  to any  executive  officer or to any other
    optionee that the actual stock price  appreciation over the option term will
    be at the assumed five per cent (5%) and ten per cent (10%) levels set forth
    on the table or at any other defined  level.  Unless the market price of the
    Common Stock of the Company does in fact appreciate over the option term, no
    value  will be  realized  from  the  options  grants  made to the  executive
    officers or to any other optionee.
(2) Each of the options  reported on this table were  granted in fiscal 1996 and
    originally became exercisable as to twenty-five per cent (25%) of the shares
    underlying the option, in four equal annual installments commencing one year
    from the date of grant.  The reported  share  amounts have been  adjusted to
    reflect the  three-for-two  forward  stock  split  effected in the form of a
    one-for-two stock dividend by the Company in July 1995. Each of the reported
    options  is an  incentive  stock  option  ("ISO")  to the extent it does not
    exceed  applicable  limits set by the tax laws. For each option that exceeds
    such limits,  the number of shares  underlying the option grant is allocated
    between two options, the first an ISO up to the applicable limits set by the
    tax laws,  and the  second a  non-statutory  option  for the  balance of the
    shares. In each case,  vesting continues only so long as employment with the
    Company or one of its subsidiaries  (or in the case of  non-statutory  stock
    option,  one of the Company's  affiliates)  continues.  In January 1996, the
    options  reported on this table were  canceled  and  replaced  with  options
    having a lower exercise price,  as described in the following  footnotes and
    in "Option  Repricings,"  below,  and in "Stock Benefit  Committee Report on
    Repriced Options," below.
(3) The  exercise  price may be paid in cash or pursuant to a cashless  exercise
    procedure under which the optionee  provides  irrevocable  instructions to a
    brokerage firm to sell the purchased shares and to remit to the Company, out
    of the sale proceeds, an amount equal to the exercise price.
(4) The  original  exercise  price for these  options  was $25.833 per share (as
    adjusted to reflect the  three-for-two  forward  stock split effected in the
    form of a  one-for-two  stock  dividend  by the  Company in July  1995).  On
    January 26, 1996,  these options were repriced to have an exercise  price of
    $10.625 per share.
(5) The  original  exercise  price for these  options  was $28.333 per share (as
    adjusted to reflect  the  three-for-two  forward stock split effected in the
    form of a  one-for-two  stock  dividend  by the  Company in July  1995).  On
    January 26, 1996,  these options were repriced to have an exercise  price of
    $10.625 per share.

</FN>
</TABLE>

                                       12


<PAGE>

<TABLE>

                 AGGREGATED OPTION EXERCISES IN LAST FISCAL YEAR
                        AND FISCAL YEAR-END OPTION VALUES

   The following  table sets forth  information  concerning  shares  acquired on
exercise of stock options during fiscal 1996 and the value of stock options held
at the end of fiscal 1996 by each of the executive officers named in the Summary
Compensation Table above.

<CAPTION>
                                                           
                                                                  NUMBER OF SECURITIES             VALUE OF UNEXERCISED      
                                                            UNDERLYING UNEXERCISED OPTIONS         IN-THE-MONEY OPTIONS      
                           SHARES            VALUE               AT FISCAL YEAR-END (#)         AT FISCAL YEAR-END ($)(2)    
                        ACQUIRED ON         REALIZED       -------------------------------   ------------------------------- 
       NAME             EXERCISE (#)         ($)(1)         EXERCISABLE     UNEXERCISABLE     EXERCISABLE     UNEXERCISABLE
- ----------------       -------------       -------------   -------------   ---------------   -------------   ---------------
<S>                      <C>               <C>               <C>               <C>              <C>             <C>
N. Damodar Reddy.....       --                   --          450,000           450,000          3,671,235       3,671,235
C.N. Reddy ..........       --                   --          450,000           450,000          3,671,235       3,671,235
Sid Agrawal .........     88,125            1,450,189           --             101,250              --            926,529
Kamal Gunsagar  .....    225,000            1,902,488           --              45,000              --               --
Ajit Medhekar  ......    106,875            3,699,622           --                --                --               --
Phil Richards  ......       --                   --             --              75,000              --               --
                                                                                                             
<FN>

- ----------
(1) "Value Realized"  represents the fair market value of the shares  underlying
    the option on the date of exercise less the aggregate  exercise  price,  and
    may not be realized upon the sale of the shares underlying the option.
(2) These values have not been and may never be realized.  They are based on the
    difference  between the  respective  exercise  prices of  outstanding  stock
    options and the closing  price of the  Company's  Common  Stock on March 29,
    1996 of $9.625 per share.

</FN>
</TABLE>

<TABLE>

                                OPTION REPRICINGS

   The  following  table sets forth  information  concerning  the  repricing  or
amendment of certain options held by the Company's executive officers during the
last fiscal year:

<CAPTION>
                                       NUMBER OF
                                       SECURITIES                                                                  LENGTH OF
                                       UNDERLYING     MARKET PRICE OF     EXERCISE PRICE                       ORIGINAL OPTION
                                        OPTIONS       STOCK AT TIME OF      AT TIME OF                         TERM AT DATE OF
                                      REPRICED OR       REPRICING OR       REPRICING OR      NEW EXERCISE         REPRICING OR
      NAME                 DATE       AMENDED (#)      AMENDMENT ($)      AMENDMENT ($)       PRICE ($)            AMENDMENT
- --------------          ---------    -------------   ----------------    --------------    --------------     -----------------
<S>                      <C>            <C>              <C>                  <C>                <C>            <C>
Kamal Gunsagar....       1/26/96        45,000           10.625              25.833             10.625         4 years, 104 days
Phil Richards.....       1/26/96        75,000           10.625              28.333             10.625         4 years, 138 days

</TABLE>

                                       13


<PAGE>

                              CERTAIN TRANSACTIONS


   In July 1993,  the Company  entered  into a  consulting  agreement  with Kane
Concepts Incorporated, a corporation owned by Sanford L. Kane, a director of the
Company  ("Kane  Concepts"),  pursuant to which Kane Concepts  agreed to perform
such consulting services as the Company requested, but no more than 10 hours per
month or 100 hours per year. The Company agreed to pay Kane Concepts $20,000 per
year plus expenses for services  rendered  under the consulting  agreement.  The
agreement of Kane Concepts to provide consulting services was not a condition to
Mr. Kane's retention as a director. The agreement was terminated effective March
1996.

   In  June  1995,  the  Company  loaned  Phil  Richards,   the  Company's  Vice
President--Sales,  $80,000. Mr. Richards has executed a promissory note in favor
of the Company with respect to this loan.  Pursuant to the promissory  note, Mr.
Richards agreed to pay the balance in four equal annual  installments,  together
with  interest at a rate of seven per cent (7%) per annum,  commencing  June 14,
1996. In May 1996,  Mr.  Richards  repaid to the Company the sum of $82,000,  in
cancellation of the promissory  note. The largest amount of  indebtedness  under
this note was  $84,956.  In October  1995,  the  Company  loaned  Phil  Richards
$155,000.  Mr.  Richards has executed a promissory  note in favor of the Company
with respect to this loan.  Pursuant to the promissory note, Mr. Richards agreed
to pay the balance in five equal annual installments,  together with interest at
a rate of seven  per cent  (7%) per  annum,  commencing  October  11,  1996.  No
payments  have been due or made to date with  respect to this note,  and to date
the largest amount of aggregate indebtedness under this note is $158,680.

   In  July  1996,  the  Company  loaned  Kamal  Gunsagar,  the  Company's  Vice
President--Contract  Manufacturing,   $350,000.  Mr.  Gunsagar  has  executed  a
promissory  note in favor of the Company with respect to this loan.  Pursuant to
the promissory  note,  Mr.  Gunsagar  agreed to pay the Company  $100,000 of the
principal  amount  thereunder,  plus  interest  at  the  rate  of six  and  four
one-hundredths  per cent (6.04%) per annum,  on October 1, 1996.  The  remaining
principal  balance  of  $250,000  shall  be  due  and  payable  pursuant  to the
promissory note in four equal semi-annual installments, commencing July 1, 1997,
together  with  interest at the above rate. No payments have been due or made to
date with  respect to this note,  and to date the  largest  amount of  aggregate
indebtedness under this note is $351,947.

                       REPORT ON EXECUTIVE COMPENSATION

   Notwithstanding  anything to the contrary  set forth in any of the  Company's
previous  filings under the Securities Act of 1933, as amended (the  "Securities
Act"), or the Exchange Act that might incorporate future filings, including this
Proxy Statement, in whole or in part, this section entitled "Report on Executive
Compensation"  shall not be  incorporated  by reference into any such filings or
into any future filings,  and shall not be deemed  soliciting  material or filed
under the Securities Act or Exchange Act.

REPORT OF COMPENSATION COMMITTEE AND STOCK BENEFIT COMMITTEE

   The Compensation  Committee of the Board of Directors sets the base salary of
the Company's  executive officers and approves  individual bonuses for executive
officers.  The Stock Benefit Committee of the Board of Directors administers the
Company's  1992 Stock  Option Plan under which  grants may be made to  executive
officers and others.  The following is a summary of policies of the Compensation
Committee  and Stock  Benefit  Committee  that affect the  compensation  paid to
executive  officers,  as reflected in the tables and text set forth elsewhere in
this Proxy Statement.

   GENERAL  COMPENSATION  POLICY.  The Compensation  Committee and Stock Benefit
Committee's  overall  policies  with respect to  executive  officers is to offer
competitive  compensation  opportunities  for  such  persons  based  upon  their
personal  performance,  the  financial  performance  of the  Company  and  their
contribution to that performance.  Each executive officer's compensation package
is  comprised  of three  elements:  (i) base  salary  that  reflects  individual
performance  and is designed  primarily to be competitive  with salary levels in
the industry,  (ii)  stock-based  incentive  awards  designed to strengthen  the
mutuality  of  interests  between  the  executive  officers  and  the  Company's
stockholders,  and  (iii) for  executive  officers  in the  sales and  marketing
functions, and for other executive officers in certain other

                                       14

<PAGE>

circumstances,  annual or quarterly cash bonuses  related to the  performance of
the Company for such executive officer's functional area. In addition, from time
the time the Company has forgiven certain debt obligations of executive officers
to the Company.

   FACTORS.  Several important factors considered in establishing the components
of each executive  officer's  compensation  package for the 1996 fiscal year are
summarized below. Additional factors were taken into account to a lesser degree.
The Compensation  Committee and Stock Benefit  Committee may in their discretion
apply  entirely  different  factors,  such as  different  measures of  financial
performance, for future fiscal years. However, it is presently contemplated that
all compensation  decisions will be designed to further the overall compensation
policy described above.

   o BASE SALARY. The base salary for each executive officer is set on the basis
of personal performance, the salary levels in effect for comparable positions in
similarly  situated  companies within the semiconductor  industry,  and internal
comparability  considerations.  The  Compensation  Committee  believes  that the
Company's most direct  competitors  for executive  talent are not limited to the
companies  that the Company would use in a comparison for  shareholder  returns.
Therefore,  the  compensation  comparison  group is not the same as the industry
group index used in the section "Comparison of Stockholder Return," below.

   o STOCK-BASED  INCENTIVE  COMPENSATION.  The Stock Benefit Committee approves
periodic grants of stock options to each of the Company's executive officers and
others under the  Company's  1992 Stock Option Plan.  The grants are designed to
align the interests of the optionees with those of the  stockholders and provide
each  individual  with a  significant  incentive  to manage the Company from the
perspective of an owner with an equity stake in the business.  Moreover, vesting
schedules  (historically  four or five years from the date of grant) encourage a
long-term  commitment  to  the  Company  by its  executive  officers  and  other
optionees.  Each grant  generally  allows the optionee to acquire  shares of the
Company's  Common Stock at a fixed price per share (the fair market value on the
grant date) over a specified period of time (historically,  up to one year after
full vesting),  thus providing a return to the optionee only if the market price
of the shares  appreciates over the option term. The size of the option grant to
each  optionee  is set  at a  level  that  the  Stock  Benefit  Committee  deems
appropriate  in order to create a  meaningful  opportunity  for stock  ownership
based upon the individual's  current  position with the Company,  but also takes
into account the individual's  potential for future responsibility and promotion
over the option  vesting  period,  and the  individual's  performance  in recent
periods.  The Stock Benefit Committee  periodically reviews the number of shares
owned by, or subject to options held by, each executive officer,  and additional
awards are considered based upon past performance of the executive officer.

   o ANNUAL OR  QUARTERLY  CASH  BONUSES.  Other than with  respect to executive
officers engaged in the sales and marketing functions,  the Company historically
has not had a formal cash bonus  program for executive  officers,  although cash
bonuses  have  been paid  from  time to time in the past to  selected  executive
officers in recognition  of superior  individual  performance.  For fiscal 1996,
Messrs.   Agrawal  and  Richards  received  bonuses  based  upon  the  Company's
achievement of certain sales milestones. None of the other executive officers of
the Company earned bonuses during fiscal 1996.

   CEO COMPENSATION.  In setting the compensation  payable during fiscal 1996 to
the Company's  Chief  Executive  Officer,  N. Damodar  Reddy,  the  Compensation
Committee used the same factors described above for the executive officers.  Mr.
Reddy was not issued any stock-based  incentive  compensation and did not earn a
bonus during fiscal 1996.

   Submitted by the  Compensation  Committee and the Stock Benefit  Committee of
the Company's Board of Directors:

Compensation Committee                       Stock Benefit Committee  
                                                                      
N. Damodar Reddy, Chairman                   Jon B. Minnis, Chairman  
Jon B. Minnis, Member                        Sanford L. Kane, Member  
Sanford L. Kane, Member                      


STOCK BENEFIT COMMITTEE REPORT ON REPRICED OPTIONS

   In January 1996, the Stock Benefit  Committee  determined  that it was in the
best  interests of the Company to offer to cancel and replace the  then-existing
stock option grants to the optionees with

                                       15


<PAGE>

exercise prices in excess of the then-current fair market value of the Company's
Common  Stock.  Given  the  substantial  decline  in fair  market  value  of the
Company's  Common Stock in the months  leading up to January 1996,  and the fact
that many of the Company's  employees had commenced  work at the Company  during
those  months,  a large  number of the  Company's  employees  held stock  option
grants,  before the repricing,  with exercise prices  substantially in excess of
the fair market value of the Company's Common Stock in January 1996.

   The  objectives  of the  Company's  1992 Stock Option Plan (the "Stock Option
Plan") are to promote  the  interests  of the  Company by  providing  employees,
officers,  directors,  and  certain  consultants,  independent  contractors  and
advisors an  incentive to acquire a  proprietary  interest in the Company and to
render or continue to render  services  to the  Company.  It was the view of the
Stock  Benefit  Committee  that  stock  options  outstanding  at that  time with
exercise prices  substantially  above the then-current  fair market value of the
Company's  Common  Stock did not  provide  sufficient  equity  incentive  to the
optionees.  The Stock Benefit  Committee  thus concluded that such option grants
failed to  further  the  objectives  of the Stock  Option  Plan,  and  should be
canceled  and  replaced.  In the  opinion of the Stock  Benefit  Committee,  the
long-term best interests of the Company and all of its stockholders were clearly
served by the  retention  and  motivation  of the  optionees who remained at the
Company.

   In this context,  the Stock Benefit  Committee decided that effective January
26, 1996 (the "Grant Date"),  the optionees who remained at the Company and held
stock  options  with  exercise  prices in excess of the fair market value of the
Company's   Common  Stock  as of the  Grant  Date  could  receive a  one-for-one
replacement of their then-existing unexercised stock options with a new exercise
price of $10.625 per share,  the fair market value of the Company's Common Stock
as of the Grant  Date.  The new  lower-priced  options  had the same term as the
original options, but were subject to a delayed exercise schedule as follows: no
options could be exercised  until July 26, 1996,  after which time, the original
exercise  schedule  would  resume.  Certain  other terms of the new options were
different  from the old; for example,  the new options must be exercised,  if at
all,  within a shorter  period of time  following  an  optionee's  cessation  of
employment.  It is the opinion of the Stock Benefit Committee that the repricing
program  furthered  the  objectives  of building  employee  morale and providing
strengthened incentives for the Company's optionees. The Stock Benefit Committee
notes that since the  repricing,  the fair market value of the Company's  Common
Stock has declined from the exercise price of the repriced options.

   Submitted by the Stock Benefit Committee of the Company's Board of Directors:

                                        Jon B. Minnis, Chairman
                                        Sanford L. Kane, Member

EMPLOYMENT CONTRACTS AND TERMINATION OF EMPLOYMENT ARRANGEMENTS

   The Company presently has no employment  contracts,  plans or arrangements in
effect for executive officers in connection with their  resignation,  retirement
or  termination  of  employment or following a change in control or ownership of
the Company.

COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION

   The members of the Compensation  Committee,  are Messrs. Sanford L. Kane, Jon
B. Minnis and N. Damodar Reddy.  The members of the Stock Benefit  Committee are
Messrs. Kane and Minnis.  Neither Mr. Kane nor Mr. Minnis was at any time during
fiscal 1996 or any other time an officer or employee of the  Company.  Mr. Reddy
has been President and Chief Executive  Officer of the Company,  and Chairman of
the Company's Board of Directors, since the Company's founding in 1985.

                                       16


<PAGE>

                        COMPARISON OF STOCKHOLDER RETURN

   Notwithstanding  anything to the contrary  set forth in any of the  Company's
previous  filings  under  the  Securities  Act or the  Exchange  Act that  might
incorporate future filings, including this Proxy Statement, in whole or in part,
this  section  entitled   "Comparison  of  Stockholder   Return"  shall  not  be
incorporated by reference into any such filings or into any future filings,  and
shall not be deemed  soliciting  material or filed under the  Securities  Act or
Exchange Act.

<TABLE>

   The graph below compares the cumulative  stockholder  return on the Company's
Common Stock from the date of the Company's  initial public  offering  (November
30,  1993) to March 30,  1996 with the  cumulative  return on the  Nasdaq  Stock
Market  (U.S.) Index and the Nasdaq  Electronic  Component  Stock Index over the
same period  (assuming the investment of $100 in the Company's  Common Stock and
in each of the indexes on November 30, 1993 and reinvestment of all dividends).

[The following  description  data is supplied in accordance  with Rule 304(d) of
Regulation S-T]

                     COMPARISON OF CUMULATIVE TOTAL RETURN

<CAPTION>

- ------------------------------------------------------------------------------------------------------------------------------------
                        11/30/93  12/31/93  3/31/94   6/30/94   9/30/94   12/30/94   3/31/95   6/30/95   9/30/95   12/31/95  3/31/96
                        --------  --------  -------   -------   -------   --------   -------   -------   -------   --------  -------

<S>                          <C>     <C>      <C>       <C>       <C>        <C>       <C>       <C>     <C>          <C>      <C> 
Alliance Semiconductor       100     128.1    159.4     137.5     284.4      390.6     796.9     918.8   1,118.0      327.0    270.7
Corporation
- ------------------------------------------------------------------------------------------------------------------------------------
Nasdaq Stock Market (U.S)    100     102.8     98.5      93.9     101.6      100.5     109.5     125.3     140.4      142.1    148.7
Index
- ------------------------------------------------------------------------------------------------------------------------------------
Nasdaq Electronic            100     102.7    108.6      97.9     109.1      113.5     142.0     201.9     217.5      187.9    186.8
Component Stock Index
- ------------------------------------------------------------------------------------------------------------------------------------

</TABLE>

                                       17


<PAGE>

                                  SECTION 16(a)
                    BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

   Section  16(a) of the  Exchange  Act requires  the  Company's  directors  and
executive  officers,  and persons who own more than 10% of the Company's  Common
Stock ("10% Stockholders"),  to file with the Securities and Exchange Commission
("SEC")  initial  reports  of  ownership  on a Form 3 and  reports of changes in
ownership of Common Stock and other equity securities of the Company on a Form 4
or  Form 5.  Officers,  directors  and  10%  Stockholders  are  required  by SEC
regulations  to furnish the Company with copies of all Section  16(a) forms they
file.

   To the  Company's  knowledge,  based solely on a review of the copies of such
reports  furnished  to the  Company and  written  representations  that no other
reports were required,  during fiscal 1996 all Section 16(a) filing requirements
applicable to its officers,  directors, and 10% Stockholders were complied with,
except that C.N.  Reddy  timely  filed one Form 5 reporting a  transaction  that
should  have  been  reported timely   on a Form 4, and Phil  Richards  filed his
initial report on Form 3 approximately one month late.

                              STOCKHOLDER PROPOSALS

   Stockholder proposals that are intended to be presented at the Company's 1997
Annual  Meeting of  Shareholders  must be  received by the Company no later than
April 23, 1997.

                                OTHER BUSINESS

   The Board of Directors does not presently  intend to bring any other business
before the Annual  Meeting and, so far as is known to the Board,  no matters are
to be brought  before the Annual  Meeting  except as  specified in the notice of
such  meeting.  As to any  business  that may  properly  come  before the Annual
Meeting,  or any adjournment  thereof,  however, it is intended that Proxies, in
the form enclosed,  will be voted in accordance with the judgment of the persons
voting such Proxies.


   WHETHER  OR NOT YOU PLAN TO ATTEND THE  MEETING  IN PERSON,  YOU ARE URGED TO
SIGN AND PROMPTLY  MAIL THE ENCLOSED  PROXY IN THE RETURN  ENVELOPE  PROVIDED SO
THAT YOUR SHARES WILL BE  REPRESENTED  AT THE MEETING.  

                                        By Order of the Board of Directors

                                        /s/ C.N. REDDY

                                        C.N. REDDY
                                        Senior Vice President--Engineering and
                                        Operations, and Secretary


                                       18




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