ALLIANCE SEMICONDUCTOR CORP/DE/
DEF 14A, 1997-07-28
SEMICONDUCTORS & RELATED DEVICES
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                                  SCHEDULE 14A
                                 (Rule 14a-101)

                     INFORMATION REQUIRED IN PROXY STATEMENT

                            SCHEDULE 14A INFORMATION

                Proxy Statement Pursuant to Section 14(a) of the
                         Securities Exchange Act of 1934


Filed by the Registrant    /X/
Filed by a party other than the Registrant   / /

Check the appropriate box:
/ /  Preliminary Proxy Statement
/ /  Confidential, For Use of the Commission Only (as permitted by
     Rule 14a-6(e)(2))
/X/  Definitive Proxy Statement
/ /  Definitive Additional Materials
/ /  Soliciting Material Pursuant to Rule 14a-11(c) or Rule 14a-12

                       ALLIANCE SEMICONDUCTOR CORPORATION
                ------------------------------------------------
                (Name of Registrant as Specified in Its Charter)


    ------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)


Payment of filing fee (Check the appropriate box):

/X/  No fee required.
     

/ /  Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.


(1)  Title of each class of securities to which transactions applies:

- - ----------------------------------------------------------------------------

(2)  Aggregate number of securities to which transactions applies:

- - ----------------------------------------------------------------------------

(3)  Per unit price or other underlying value of transaction computed
pursuant to Exchange Act Rule 0-11 (set forth the amount on which the filing
fee is calculated and state how it was determined):

- - ----------------------------------------------------------------------------

(4)  Proposed maximum aggregate value of transaction:

- - ----------------------------------------------------------------------------

(5)  Total fee paid:

- - ----------------------------------------------------------------------------

/ /  Fee paid previously with preliminary materials:
- - --------------------------------------------------------------------------------
/ /  Check box if any part of the fee is offset as provided by Exchange Act
     Rule 0-11(a)(2) and identify the filing for which the offsetting fee
     was paid previously.  Identify the previous filing by registration
     statement number, or the form or schedule and the date of its filing.

(1)  Amount previously paid:

- - ----------------------------------------------------------------------------

(2)  Form, Schedule or Registration Statement No.:

- - ----------------------------------------------------------------------------

(3)  Filing Party:

- - ----------------------------------------------------------------------------

(4)  Date Filed:

- - ----------------------------------------------------------------------------


<PAGE>


                                     [LOGO]

                                  July 28, 1997



Dear Stockholder:

     You are cordially invited to attend the Alliance Semiconductor  Corporation
1997 Annual Meeting of Stockholders,  which will be held at the Morgan Hill Room
of the Network  Meeting Center at Techmart,  5201 Great America  Parkway,  Santa
Clara, California 95054 on Friday, September 5, 1997 at 10:00 a.m., local time.

     At the Annual Meeting,  you will be asked to elect four directors,  approve
the appointment of Price Waterhouse LLP as the Company's independent accountants
for the current  fiscal year, and to transact any other business as may properly
come before the meeting.

     We hope you will be able to attend the Annual  Meeting on September 5th for
a report on the status of the  Company's  business  and  performance  during the
fiscal year ended March 29, 1997.  There will be an opportunity for stockholders
to ask questions. Whether or not you plan to attend the meeting, please sign and
return the enclosed proxy card to ensure your representation at the meeting.

                                                Very truly yours,


                                                N. Damodar Reddy
                                                President and Chief Executive
                                                Officer

                       ALLIANCE SEMICONDUCTOR CORPORATION

<PAGE>

                                     [LOGO]

                       ALLIANCE SEMICONDUCTOR CORPORATION

                             3099 North First Street
                         San Jose, California 95134-2006

                  NOTICE OF 1997 ANNUAL MEETING OF STOCKHOLDERS

To Our Stockholders:

     Notice is hereby  given that the 1997  Annual  Meeting of  Stockholders  of
ALLIANCE  SEMICONDUCTOR  CORPORATION  (the "Company") will be held at the Morgan
Hill Room of the Network Meeting Center at Techmart, 5201 Great America Parkway,
Santa Clara, California 95054 on Friday,  September 5, 1997 at 10:00 a.m., local
time for the following purposes:

1.   To elect four (4)  directors  of the Company to serve until the next Annual
     Meeting of  Stockholders or until their  respective  successors are elected
     and qualified or until their  earlier  resignation,  death or removal.  The
     Company's  Board of Directors has nominated  the following  individuals  to
     serve: Sanford L. Kane, Jon B. Minnis, C.N. Reddy and N. Damodar Reddy.

2.   To  ratify  the   appointment  of  Price   Waterhouse  LLP  as  independent
     accountants for the Company for the current fiscal year.

3.   To transact any other  business as may properly  come before the meeting or
     any adjournment thereof.

     The  foregoing  items of  business  are more fully  described  in the Proxy
Statement accompanying this Notice.

     Only  stockholders  of record at the close of business on July 25, 1997 are
entitled  to  notice  of and to  vote at the  meeting  and  any  adjournment  or
postponement thereof.

     WHETHER OR NOT YOU PLAN TO ATTEND THE ANNUAL MEETING IN PERSON, YOU ARE
   URGED TO MARK, SIGN, DATE AND PROMPTLY MAIL THE ENCLOSED PROXY CARD IN THE
     RETURN ENVELOPE PROVIDED SO THAT YOUR SHARES WILL BE REPRESENTED AT THE
  ANNUAL MEETING. IF YOU SEND IN YOUR PROXY CARD AND THEN DECIDE TO ATTEND THE
       ANNUAL MEETING TO VOTE YOUR SHARES IN PERSON, YOU MAY STILL DO SO.
            YOUR PROXY IS REVOCABLE IN ACCORDANCE WITH THE PROCEDURES
                        SET FORTH IN THE PROXY STATEMENT.

                                             By Order of the Board of Directors,


                                             C. N. REDDY
                                             Senior Vice President - Engineering
                                                   and Operations, and Secretary

San Jose, California
July 28, 1997


<PAGE>


                       ALLIANCE SEMICONDUCTOR CORPORATION

                             3099 North First Street
                         San Jose, California 95134-2006

                                 PROXY STATEMENT

                 INFORMATION CONCERNING SOLICITATION AND VOTING

General

     The accompanying proxy (the "Proxy") is solicited on behalf of the Board of
Directors  of  ALLIANCE  SEMICONDUCTOR   CORPORATION,   a  Delaware  corporation
("Alliance"  or  the  "Company"),   for  use  at  the  1997  Annual  Meeting  of
Stockholders  of the  Company to be held at the Morgan  Hill Room of the Network
Meeting Center at Techmart,  5201 Great America Parkway, Santa Clara, California
95054 on  Friday,  September  5, 1997 at 10:00  a.m.,  local  time (the  "Annual
Meeting").  Only holders of record of the Company's Common Stock at the close of
business on July 25, 1997 (the "Record  Date") will be entitled to vote.  At the
close of business on that date,  the  Company  had  39,076,097  shares of Common
Stock  outstanding  and entitled to vote at the Annual Meeting.  A majority,  or
19,538,049 of these  shares,  will  constitute a quorum for the  transaction  of
business at the Annual  Meeting.  This Proxy  Statement  will be first mailed to
stockholders on or about August 11, 1997.

Revocability of Proxies

     Any proxy given pursuant to this  solicitation may be revoked by the person
giving  it at any time  before  its use  either  by  delivering  to the  Company
(Attention:  Gregory  Barton) a written  notice of revocation or a duly executed
proxy  bearing a later date,  or by attending  the Annual  Meeting and voting in
person. If a proxy is properly signed and not revoked,  the shares it represents
will be voted in accordance  with the  instructions  of the  stockholder.  If no
specific  instructions  are given,  the shares will be voted FOR the election as
directors of all of the nominees  described  below  ("Proposal  No. 1"); and FOR
ratification  of the  appointment  of  Price  Waterhouse  LLP  as the  Company's
independent accountants for the fiscal year ending March 28, 1998 ("Proposal No.
2").

Voting and Solicitation

     Holders of shares of Common  Stock are  entitled to one vote for each share
held  as  of  the  Record  Date.  Shares  of  Common  Stock  may  not  be  voted
cumulatively.  Votes  cast by proxy or in person at the Annual  Meeting  will be
tabulated by the Inspector of Elections (the "Inspector") with the assistance of
the Company's transfer agent. The Inspector also will determine whether or not a
quorum is present.  With regard to the election of directors,  votes may be cast
in favor or withheld; votes that are withheld will be excluded entirely from the
vote and will have no effect. Abstentions may be specified on all proposals (but
not on the election of directors) and will be counted as present for purposes of
the item on which  the  abstention  is  noted.  The  aggregate  number  of votes
entitled  to be cast by all  stockholders  present in person or  represented  by
proxy at the Annual Meeting,  whether those  stockholders vote "For," "Against,"
"Abstain" or give no  instructions,  will be counted for purposes of determining
the minimum number of affirmative votes required to approve the actions proposed
in Proposal No. 2, and the total number of shares cast "For" such  proposal will
be counted for purposes of determining whether sufficient affirmative votes have
been cast.  An abstention  from voting on a matter by a  stockholder  present in
person or  represented  by proxy at the  meeting  has the same  effect as a vote
"Against"  the matter.  In the event that a broker  indicates on a Proxy that it
does not have  discretionary  authority to vote  certain  shares on a particular
matter,  those shares will not be  considered  present and entitled to vote with
respect to that matter and will be considered a "broker non-vote."

     Each  nominee to serve on the  Company's  Board of  Directors to be elected
must  receive  a  plurality  of the  votes of the  shares  present  in person or
represented  by proxy at the Annual Meeting and entitled to vote on the election
of directors (provided a quorum is present). Votes "Withheld," as well as broker
non-votes,  will not  contribute  to the  number  of votes  required  to elect a
director.



<PAGE>

     Proposal No. 2 requires for approval the affirmative  vote of a majority of
the  outstanding  shares of Common Stock of the Company  present in person or by
proxy at the Annual Meeting and entitled to vote (provided a quorum is present).
Votes  "Against" and  "Abstain"  will count toward the number of shares voted at
the Annual Meeting,  but will not contribute toward the required number of votes
necessary to approve Proposal No. 2. Broker non-votes will not be counted toward
the number of shares voted at the Annual Meeting,  either in determining whether
a quorum is present or in determining the number of affirmative  votes necessary
to approve Proposal No. 2.

     Unless otherwise  instructed by the stockholder or described  herein,  each
Proxy validly returned in the form accompanying this Proxy Statement that is not
revoked will be voted in the election of directors "For" each of the nominees of
the Board of  Directors,  and  "For"  Proposal  No. 2  described  in this  Proxy
Statement, and at the Proxy holder's discretion,  on such other matters, if any,
that may come before the Annual  Meeting  (including any proposal to adjourn the
Annual Meeting).

     The expenses of soliciting Proxies in the enclosed form will be paid by the
Company.  Following  the  original  mailing  of the Proxy  and other  soliciting
materials,  the Company will  request  brokers,  custodians,  nominees and other
record holders to forward copies of the Proxy and other soliciting  materials to
persons for whom they hold shares of Common Stock and to request  authority  for
the exercise of Proxies.  In such cases,  the  Company,  upon the request of the
record  holders,  will  reimburse  such holders for their  reasonable  expenses.
Proxies may also be solicited by certain of the  Company's  directors,  officers
and  regular  employees,  without  additional  compensation,  in  person  or  by
telephone or telegram.

                                       2

<PAGE>

                                 PROPOSAL NO. 1

                              ELECTION OF DIRECTORS

     At the Annual Meeting,  the stockholders  shall elect four directors of the
Company to serve until the next annual meeting of  stockholders  and until their
successors  have been  elected  or until  their  earlier  resignation,  death or
removal.  The  Board of  Directors  of the  Company  (the  "Board"  or "Board of
Directors")  has  nominated  for  election as  directors  each of the  following
persons: Sanford L. Kane, Jon B. Minnis, C.N. Reddy and N. Damodar Reddy. Unless
otherwise  instructed,  the Proxy holders will vote the Proxies received by them
for the  Company's  nominees  named  below.  Each of the nominees is currently a
director of the  Company.  Assuming a quorum is present,  the four  nominees for
election as  directors  who receive  the  greatest  number of votes cast for the
election  of  directors  at the Annual  Meeting  will  become  directors  at the
conclusion of the  tabulation of votes.  In the event that any nominee is unable
or  declines  to serve as a  director  at the time of the  Annual  Meeting,  the
Proxies  will be voted for any  nominee who shall be  designated  by the present
Board  of  Directors  to fill  the  vacancy  or the  Board  will be  reduced  in
accordance  with the Bylaws of the Company.  It is not expected that any nominee
will be unable, or will decline, to serve as a director.

<TABLE>
Directors/Nominees

     The names of the current  members of the Board,  who are also the Company's
nominees  for the  Board,  their ages as of July 28,  1997,  and  certain  other
information about them, are set forth below:
<CAPTION>

 Name of Nominee                                                                           Director
  and Director               Age                 Principal Occupation                       Since
  ------------               ---                 --------------------                       -----
<S>                          <C>    <C>                                                     <C> 
N. Damodar Reddy(1)          58     Chairman of the Board, Chief Executive Officer          1985
                                    and President of the Company

C.N. Reddy                   41     Senior Vice President - Engineering and                 1985
                                    Operations, and Secretary of the Company

Jon B. Minnis(1)(2)(3)       61     President of Milpitas Materials Company                 1992

Sanford L. Kane(1)(2)(3)     55     President of Kane Concepts Incorporated                 1993

<FN>
(1)   Member of the Compensation Committee.
(2)   Member of the Audit Committee.
(3)   Member of the Stock Benefit Committee.
</FN>
</TABLE>

     N. Damodar  Reddy and C.N.  Reddy are  brothers.  There are no other family
relationships among any of the directors or executive officers of the Company.

     N. Damodar  Reddy  co-founded  the Company and has served as the  Company's
Chairman of the Board,  Chief Executive Officer and President from its inception
in February  1985.  From September 1983 to February 1985, he served as President
and Chief  Executive  Officer of Modular  Semiconductor,  Inc., and from 1980 to
1983, he served as manager of Advanced CMOS Technology  Development at Synertek,
Inc., a subsidiary of Honeywell, Inc. Prior to that time, Mr. Reddy held various
research and  development  and  management  positions at Four Phase  Systems,  a
subsidiary of Motorola,  Inc.,  Fairchild  Semiconductor  and the RCA Technology
Center. He holds a M.S. degree in Electrical Engineering from North Dakota State
University and a M.B.A. from Santa Clara University.

     C.N.  Reddy  co-founded  the  Company  and  served  as the  Company's  Vice
President - Engineering  from the Company's  inception to May 1993,  when he was
appointed  Senior Vice  President - Engineering  and  Operations of the Company.
From the  Company's  inception,  Mr.  Reddy  has  served as a  director  and the
Secretary  of the  Company.  From 1984 to 1985,  he served as Director of Memory
Products of Modular  Semiconductor,  Inc.,  and from 1983 to 1984,  he served as
SRAM product line manager for Cypress  Semiconductor  Corporation.  From 1980

                                       3

<PAGE>

to 1983, Mr. Reddy served as a DRAM development  manager for Texas  Instruments,
Inc.  and,  before that, he was a design  engineer  with National  Semiconductor
Corporation  for  two  years.  Mr.  Reddy  holds  a M.S.  degree  in  Electrical
Engineering from Utah State University.  C.N. Reddy is named inventor of over 15
patents related to SRAM and DRAM designs.

     Jon B. Minnis has served as a director of the Company since April 1992. For
more  than the  past 29  years,  he has been  President  of  Milpitas  Materials
Company, a construction  materials company. Mr. Minnis has also been involved in
venture capital investment activities for high technology companies.

     Sanford L. Kane was elected to the  Company's  Board of  Directors  in June
1993.  He  currently  serves  as  President  of Kane  Concepts  Incorporated,  a
consulting  company.  From January 1993 to April 1995, he served as Chairman and
Chief  Executive  Officer of Tower  Semiconductor  Ltd.,  a publicly  held wafer
fabrication  company.  From October 1990 to January  1992,  he was President and
Chief Executive  Officer of PCO, Inc., a manufacturer of fiber optic  electronic
products.  From July 1989 to June 1990,  he was  President  and Chief  Executive
Officer of U.S. Memories, Inc., a joint venture that was intended to be a United
States  manufacturer of  semiconductor  memory devices.  Prior to July 1989, Mr.
Kane spent 27 years with IBM in various managerial and technical positions, most
recently as Vice President of Industry Operations - General Technology Division.
While at IBM,  Mr. Kane served as a director of SEMATECH  and the  Semiconductor
Industry Association.

Meetings and Committees of the Board of Directors

     Board of  Directors.  During the fiscal year ended March 29, 1997  ("fiscal
1997"),  the Board of Directors met four and acted by unanimous  written consent
six times. Each incumbent  director attended all of the meetings of the Board of
Directors and of the committees of the Board on which he served.

     The Board of  Directors  has  delegated  certain  authority  to  designated
committees.  Standing  committees  of  the  Board  currently  include  an  Audit
Committee, a Compensation  Committee and a Stock Benefit Committee,  the current
membership and duties of which are as set forth below. The Board does not have a
nominating  committee or a committee  performing  the  functions of a nominating
committee.  Although there are no formal procedures for stockholders to nominate
persons  to serve  as  directors,  the  Board  will  consider  nominations  from
stockholders,  which  should be  addressed  to the  Company's  Secretary  at the
Company's address set forth above.

  Audit Committee        Compensation Committee        Stock Benefit Committee

  Sanford L. Kane            Sanford L. Kane               Sanford L. Kane
   Jon B. Minnis              Jon B. Minnis                 Jon B. Minnis
                            N. Damodar Reddy

     Audit  Committee.  The  Audit  Committee  consists  of  two  directors  and
exercises  the  following  powers:  (1)  meets  with the  Company's  independent
accountants to review the adequacy of the Company's internal control systems and
financial reporting  procedures;  (2) reviews the general scope of the Company's
annual audit and fees charged by the  independent  accountants;  (3) reviews and
monitors the  performance  of  non-audit  services  provided by the  independent
accountants; and (4) reviews interested transactions between the Company and any
of its affiliates  and any other matter to be passed upon by an audit  committee
as a matter  of law or  pursuant  to the  rules  and  regulations  of any  stock
exchange or other securities  market upon which the Company's  securities may be
listed. The Audit Committee held two meetings in fiscal 1997.

     Compensation  Committee.  The  Compensation  Committee  consists  of  three
directors  and sets  all  non-stock  compensation  for the  Company's  officers,
employees and service providers, other than directors, and met once and acted by
unanimous written consent once in fiscal 1997.

     Stock  Benefit  Committee.  The Stock  Benefit  Committee  consists  of two
directors and  administers  the Company's 1992 Stock Option Plan, 1993 Directors
Stock Option Plan,  1996  Employee  Stock  Purchase Plan and other stock benefit
plans for officers,  employees and other service providers;  however,  the Stock
Benefit  Committee

                                       4

<PAGE>

does not administer  discretionary stock benefit plans for directors.  The Stock
Benefit  Committee met once and acted by unanimous  written  consent  forty-nine
times in fiscal 1997.

Directors' Compensation

     Directors resident in California do not receive compensation for serving as
members  of  the  Company's  Board  of  Directors;  directors  resident  outside
California  receive a $5,000  fee for each  meeting  of the  Company's  Board of
Directors physically attended by such director (provided,  however, that no such
director shall be paid more than $20,000 during any fiscal year).  All directors
are reimbursed for expenses incurred attending meetings of the Board.  Directors
Messrs.  Minnis and Kane, the Company's two non-employee members of the Board of
Directors,  were granted options to purchase 90,000 shares of Common Stock, each
with an  exercise  price of $1.33 (as  adjusted  to  reflect  two  three-for-two
forward stock splits effected in the forms of one-for-two stock dividends by the
Company in January 1995 and July 1995,  respectively),  in fiscal 1994.  Each of
these options vested in increments of 25% per year with the first such increment
vesting on the one-year  anniversary  of the date of its grant,  and each is now
fully vested. The Company issued no options to directors in fiscal 1997.

     On October 1, 1993,  the Company  adopted its 1993  Directors  Stock Option
Plan,  under which  900,000  shares of Common  Stock (as adjusted to reflect two
three-for-two  forward stock splits  effected in the forms of one-for-two  stock
dividends  by the  Company in  January  1995 and July  1995,  respectively)  are
reserved for issuance.  Under the 1993 Directors Stock Option Plan,  independent
directors  are entitled to a specified  number of options to purchase  shares of
Common  Stock as a  result  of  their  appointment  and  subsequent  service  as
directors. No options have been granted pursuant to this Plan.

            The Board of Directors recommends a vote FOR the election
                       of each of the nominated Directors.


                                 PROPOSAL NO. 2

                           RATIFICATION OF APPOINTMENT
                           OF INDEPENDENT ACCOUNTANTS

     The Board of Directors has appointed Price  Waterhouse LLP as the Company's
independent  accountants  for the fiscal year  ending  March 28,  1998,  and the
stockholders  are being asked to ratify such  appointment.  Price Waterhouse LLP
has been engaged as the Company's  independent  accountants  since the Company's
inception in 1985.  Representatives  of Price  Waterhouse LLP are expected to be
present at the Annual Meeting,  will be given an opportunity to make a statement
if they  desire  to do so,  and are  expected  to be  available  to  respond  to
appropriate questions.

           The Board of Directors recommends a vote FOR ratification
          of the appointment of Price Waterhouse LLP as the Company's
                            independent accountants.

                                       5

<PAGE>

                      EXECUTIVE OFFICERS OF THE COMPANY

     Certain information concerning executive officers of the Company, including
their ages of July 28, 1997, is set forth below:

   Name                           Age                    Position
   ----                           ---                    --------
   N. Damodar Reddy ...........    58      President and Chief Executive Officer

   C.N. Reddy .................    41      Senior Vice President-Engineering and
                                           Operations

   Charles Alvarez ............    47      Vice       President-Finance      and
                                           Administration,  and Chief  Financial
                                           Officer

   Gregory Barton .............    35      Vice  President-Corporate  and  Legal
                                           Affairs, and General Counsel

   Laurence Jordan ............    53      Vice President-Operations

   Phil Richards ..............    49      Vice President-Sales

   Ritu Shrivastava ...........    46      Vice President-Technology Development

     N. Damodar  Reddy  co-founded  the Company and has served as the  Company's
Chairman of the Board,  Chief Executive Officer and President from its inception
in February  1985.  From September 1983 to February 1985, he served as President
and Chief  Executive  Officer of Modular  Semiconductor,  Inc., and from 1980 to
1983, he served as manager of Advanced CMOS Technology  Development at Synertek,
Inc., a subsidiary of Honeywell, Inc. Prior to that time, Mr. Reddy held various
research and  development  and  management  positions at Four Phase  Systems,  a
subsidiary of Motorola,  Inc.,  Fairchild  Semiconductor  and the RCA Technology
Center. He holds a M.S. degree in Electrical Engineering from North Dakota State
University and a M.B.A. from Santa Clara University. Mr. Reddy is the brother of
C.N. Reddy.

     C.N.  Reddy  co-founded  the  Company  and  served  as the  Company's  Vice
President - Engineering  from the Company's  inception to May 1993,  when he was
appointed  Senior Vice  President - Engineering  and  Operations of the Company.
From the  Company's  inception,  Mr.  Reddy  has  served as a  director  and the
Secretary  of the  Company.  From 1984 to 1985,  he served as Director of Memory
Products of Modular  Semiconductor,  Inc.,  and from 1983 to 1984,  he served as
SRAM product line manager for Cypress  Semiconductor  Corporation.  From 1980 to
1983, Mr. Reddy served as a DRAM development manager for Texas Instruments, Inc.
and,  before  that,  he  was  a  design  engineer  with  National  Semiconductor
Corporation  for  two  years.  Mr.  Reddy  holds  a M.S.  degree  in  Electrical
Engineering from Utah State University.  C.N. Reddy is named inventor of over 15
patents related to SRAM and DRAM designs. Mr. Reddy is the brother of N. Damodar
Reddy.

     Charles  Alvarez joined the Company in 1997 as Vice  President-Finance  and
Administration,  and Chief Financial  Officer.  Prior to joining  Alliance,  Mr.
Alvarez  served  more than seven  years at LSI Logic  Corp.,  most  recently  as
Director,  Finance and Operations of the LSI Product Group. In this role, he was
responsible for the controllership of all five semiconductor  product divisions,
execution of pricing  strategies,  and  management of the finance  operations of
these divisions. Prior to that, he served as Director, Finance and Operations of
the LSI Logic Microprocessor  Group. Mr. Alvarez has also held various positions
at General Electric, where he served for more than twelve years. He holds a B.A.
and a M.A. degree in Business and Economics from San Francisco State University.

     Gregory  Barton  joined  the  Company in 1995 as  General  Counsel  and was
appointed Vice President-Corporate and Legal Affairs in 1996. From 1986 to 1993,
he was an  associate  in the New  York  office  of the law

                                       6

<PAGE>

firm Gibson, Dunn & Crutcher.  Mr. Barton received a J.D. degree magna cum laude
from  Harvard  Law  School,  and a B.A.  degree  summa cum laude from  Claremont
McKenna College.

     Laurence  Jordan  joined  the  Company  in June  1997 as Vice  President  -
Operations.  From 1994 to 1996,  he served as  Director of  Operations  at Tseng
Labs, Inc., a graphics  accelerator company, and from 1992 to 1993, he served as
Engineering Manager at Allegro Microsystems.  Prior to that, Mr. Jordan has held
various positions at Zilog, California Devices, Mitel Semiconducteur,  and Texas
Instruments.  He holds a B.S.  in  Physics  and  B.A.  in  Mathematics  from the
University of Texas.

     Phil Richards joined the Company in June 1995 as Vice President-Sales. From
April  1989  through  May  1995,  Mr.  Richards  was  President  of  Competitive
Technology,  Inc., a manufacturers  representative.  From May 1988 through April
1989, he served as President of Motion Phone Technology,  Inc., a company formed
to distribute a video telephone then under  development.  From July 1983 through
May  1988,  he was  President  of Phase II  Technology,  Inc.,  a  manufacturers
representative.  Prior to 1983, he served in various sales and sales  management
positions with Bager Electronics,  Intel Corporation,  American Microsystems and
Siliconix.  He holds a B.S. degree in Electrical Engineering from San Jose State
University.

     Ritu  Shrivastava  joined the Company in 1993 as  Director  of  Nonvolatile
Memory  Products and was appointed  Vice  President - Technology  Development in
1995,  with   responsibility   for  SRAM,   DRAM,   Flash  Memory  and  Graphics
technologies. Dr. Shrivastava was designated an executive officer of the Company
in  July  1997.   From  1983  to  1993,  Dr.   Shrivastava   worked  at  Cypress
Semiconductor,  in various positions.  From 1980 to 1983, Dr. Shrivastava worked
at Mostek Corporation, and from 1977 to 1980, Dr. Shrivastava was on the faculty
of Electrical Engineering at Louisiana Statue University.  Dr. Shrivastava holds
a Ph.D. in Electrical Engineering from Louisiana State University, a Masters and
Bachelors in Electrical  Communication  Engineering from the Indian Institute of
Science and a Bachelors in Physics from  Jabalpur  University.  Dr.  Shrivastava
holds five United States patents, has published numerous papers, and is a Senior
Member of the Institute of Electrical and Electronics Engineers.

                                       7

<PAGE>

         SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

     The following  table sets forth  information  that has been provided to the
Company with respect to beneficial  ownership of shares of the Company's  Common
Stock as of June 20, 1997 for (i) each person who is known by the Company to own
beneficially  more than 5% of the outstanding  shares of Common Stock, (ii) each
executive  officer  or former  executive  officer  of the  Company  named in the
Summary  Compensation  Table,  (iii) each  director  of the Company and (iv) all
directors and executive officers of the Company as a group.

                                                Shares Beneficially Owned(1)(2)
                                                --------------------------------
Name of Beneficial Owner                                 Number    Percent (%)
- - ------------------------                                 ------    -----------
C.N. Reddy(3)                                          8,213,750      20.6
N. Damodar Reddy(4)                                    8,205,150      20.5
State of Wisconsin Investment Board(5)                 3,537,500       9.1
Jon B. Minnis(6)                                       1,125,000       2.9
Kamal Gunsagar(7)                                        248,382       *
Sanford L. Kane(8)                                        90,000       *
Phil Richards(9)                                          37,500       *
Gregory Barton(10)                                        20,839       *
All executive  officers and directors (and the
former executive officer named in the Summary
Compensation Table) as a group (10 persons)(11)       18,012,807      43.8

* Less than 1%

(1)  Unless  otherwise noted, the Company believes that all persons named in the
     table have sole voting and sole investment power with respect to all shares
     of  Common  Stock  shown  in the  table to be  beneficially  owned by them,
     subject to community property laws where applicable.

(2)  A person is deemed to be the  beneficial  owner of  securities  that can be
     acquired  by such  person  within  sixty  (60)  days upon the  exercise  of
     options. Each stockholder's  percentage ownership is determined by assuming
     that  options that are held by such person (but not those held by any other
     person) and that are  exercisable  within  sixty (60) days of June 20, 1997
     have been exercised.

(3)  Includes 105,000 shares held of record by C.N. Reddy Investments,  Inc., of
     which C.N.  Reddy is the sole  shareholder,  and 900,000  shares subject to
     options exercisable within sixty (60) days of June 20, 1997. The address of
     C.N.  Reddy is c/o  Alliance  Semiconductor  Corporation,  3099 North First
     Street, San Jose, California 95134.

(4)  Includes  165,000  shares held of record by N.D.R.  Investments,  Inc.,  of
     which N. Damodar Reddy is the sole shareholder,  and 900,000 shares subject
     to options exercisable within sixty (60) days of June 20, 1997. The address
     of N. Damodar Reddy is c/o Alliance Semiconductor  Corporation,  3099 North
     First Street, San Jose, California 95134.

(5)  Represents  shares held as of December 31,  1996,  as reported on Amendment
     No. 1 to Schedule 13G filed by the State of Wisconsin  Investment  Board on
     or about January 16, 1997. The address of the State of Wisconsin Investment
     Board is P.O. Box 7842, Madison, Wisconsin 53707.

                                       8

<PAGE>

(6)  Includes 1,035,000 shares owned of record by Milpitas Materials Company, of
     which Mr. Minnis is the President and a shareholder.

(7)  Includes  22,500 shares  subject to options  exercisable  within sixty (60)
     days of June 20, 1997.  Mr.  Gunsagar  resigned from the Company  effective
     June 1997.

(8)  Represents shares subject to options  exercisable within sixty (60) days of
     June 20, 1997.

(9)  Represents shares subject to options  exercisable within sixty (60) days of
     June 20, 1997.

(10) Includes  20,000 shares  subject to options  exercisable  within sixty (60)
     days of June 20, 1997.

(11) Includes 2,064,686 shares subject to options  exercisable within sixty (60)
     days of June 20, 1997.

                                       9

<PAGE>

                             EXECUTIVE COMPENSATION

<TABLE>
     The following table sets forth certain information concerning  compensation
of (i) the Company's  Chief Executive  Officer,  (ii) the four other most highly
compensated  executive officers of the Company serving at March 29, 1997 (one of
whom has  subsequently  resigned),  for the fiscal year ended March 29, 1997 and
each of the Company's past two fiscal years.
<CAPTION>

                                                        Summary Compensation Table
                                                   ----------------------------------------         Long Term
                                                                                                  Compensation
                                                                                                      Awards
                                                                                                      ------
                                                             Annual Compensation
                                                             -------------------
                                                                                     Other          Securities
                                      Fiscal                          Bonus       Compensation      Underlying           All Other
Name and Principal Position            Year        Salary ($)         ($)(1)         ($)(2)       Option(s)(#)(3)      Compensation
- - ---------------------------            ----        ----------         ------        -------       ---------------      ------------
<S>                                    <C>          <C>              <C>            <C>              <C>                     <C>
N. Damodar Reddy                       1997         300,000            --              --              --                    --
  President and Chief                  1996         286,745            --              --              --                    --
  Executive Officer                    1995         249,043            --           215,218            --                    --

C.N. Reddy                             1997         274,998            --              --              --                    --
  Senior Vice President -              1996         262,998            --              --              --                    --
  Engineering and Operations           1995         240,057            --           152,085            --                    --

Gregory Barton(4)                      1997         138,000          57,579            --            30,000                  --
  Vice President - Corporate           1996         100,923          11,000            --            40,000                  --
  and Legal Affairs, and               1995            --              --              --              --                    --
  General Counsel

Kamal Gunsagar(5)                      1997         145,000            --              --              --                    --
  Vice President - Contract            1996         133,293            --              --            45,000                  --
  Manufacturing                        1995         120,361            --              --              --                    --

Phil Richards(6)                       1997         142,000          68,023            --              --                    --
  Vice President - Sales               1996         108,433          26,750            --            75,000                  --
                                       1995            --              --              --              --                    --

<FN>
(1)  Represents  bonuses  earned for  services  rendered  during the fiscal year
     listed, even if paid after the end of the fiscal year.

(2)  Perquisites  are  excluded  as  their  aggregate  value  did not  meet  the
     reporting  threshold  of the lesser of $50,000 or ten per cent (10%) of the
     individual's  salary plus  bonus.  Represents  compensation  as a result of
     reductions in the principal balance of loans from the Company.

(3)  To the extent applicable,  as adjusted to reflect the three-for-two forward
     stock splits  effected in the forms of one-for-two  stock  dividends by the
     Company in January 1995 and July 1995,  respectively.  Reflects net options
     granted (i.e.,  does not include options issued upon repricing,  where same
     number of options were canceled pursuant to the repricing).

(4)  Mr. Barton joined the Company in May 1995.

(5)  Mr. Gunsagar resigned from the Company effective June 1997.

(6)  Mr. Richards joined the Company in June 1995.
</FN>
</TABLE>

                                       10

<PAGE>

                        OPTION GRANTS IN LAST FISCAL YEAR

<TABLE>
     The following table provides  information  concerning each grant of options
to purchase the  Company's  Common Stock made during the fiscal year 1997 to the
executive  officers named in the Summary  Compensation Table above, but excludes
options  granted  pursuant to the November  1996  repricing,  which  options are
described in a subsequent table.
<CAPTION>

                                                                                             Potential Realizable
                                                                                            Value at Assumed Annual
                                                                                             Rates of Stock Price
                                             Individual Grants                             Appreciation For Option
                                             -----------------                                   Term(1) ($)
                                                                                                 ------------
                   # of Securities      % of Total Options
                     Underlying       Granted to Employees      Exercise Price     Expiration
      Name         Options Granted     in Fiscal Year(%)(3)    Per Share ($)(2)       Date           5%           10%
      ----         ---------------     --------------------    ----------------    -----------       --           ---
<S>                   <C>                     <C>                  <C>               <C>           <C>          <C>    
Gregory Barton        30,000(4)               2.88                 7.25              10/2/02       73,971       167,815

Gregory Barton           839                    *                  6.1625            2/15/97(5)     1,027         1,141

Kamal Gunsagar           882                    *                  6.1625            2/15/97(5)     1,079         1,199

<FN>
*    Less than 1%.

(1)  The above information  concerning five per cent (5%) and ten per cent (10%)
     assumed annual rates of compounded stock price  appreciation is mandated by
     the Securities and Exchange  Commission.  There is no assurance provided to
     any executive  officer or to any other optionee that the actual stock price
     appreciation over the option term will be at the assumed five per cent (5%)
     and ten per  cent  (10%)  levels  set  forth on the  table or at any  other
     defined  level.  Unless the market price of the Common Stock of the Company
     does in fact  appreciate  over the option  term,  no value will be realized
     from the  options  grants  made to the  executive  officers or to any other
     optionee.

(2)  The exercise  price may be paid in cash or pursuant to a cashless  exercise
     procedure under which the optionee provides  irrevocable  instructions to a
     brokerage  firm to sell the  purchased  shares and to remit to the Company,
     out of the sale proceeds, an amount equal to the exercise price.

(3)  Reflects  percentage of total options  granted to employees in fiscal 1997,
     net of shares canceled  pursuant to the November 1996 repricing (a total of
     955,738 shares were canceled pursuant to the November 1996 repricing).

(4)  These options granted  pursuant to the Company's 1992 Stock Option Plan are
     exercisable  as to  twenty  per cent  (20%) of the  shares  underlying  the
     option, in five equal annual installments commencing one year from the date
     of grant. Each of the reported options is an incentive stock option ("ISO")
     to the extent it does not exceed applicable limits set by the tax laws. For
     each option that exceeds such limits,  the number of shares  underlying the
     option grant is allocated  between two options,  the first an ISO up to the
     applicable  limits  set by the tax  laws,  and the  second a  non-statutory
     option for the balance of the shares. In each case,  vesting continues only
     so long as employment  with the Company or one of its  subsidiaries  (or in
     the case of non-statutory  stock option,  one of the Company's  affiliates)
     continues.

(5)  These  options  granted  pursuant  to the  Company's  1996  Employee  Stock
     Purchase  Plan  were  exercised  automatically  upon the  purchase  date of
     2/15/97.
</FN>
</TABLE>

                                       11

<PAGE>

                 AGGREGATED OPTION EXERCISES IN LAST FISCAL YEAR
                        AND FISCAL YEAR-END OPTION VALUES

<TABLE>
     The following table sets forth  information  concerning  shares acquired on
exercise of stock options during fiscal 1997 and the value of stock options held
at the end of fiscal 1997 by each of the executive officers named in the Summary
Compensation Table above.
<CAPTION>

                                                           Number of Securities Underlying     Value of Unexercised
                                                               Unexercised Options             In-The-Money Options
                                                            at Fiscal Year-End (#)(2)      at Fiscal Year-End ($)(2)(3)
                         Shares                             ----------------------------   ----------------------------
                         Acquired On     Value
Name                     Exercise (#)    Realized ($)(1)    Exercisable    Unexercisable   Exercisable    Unexercisable
- - ----                     ------------    ---------------    -----------    -------------   -----------    -------------
<S>                         <C>               <C>             <C>             <C>           <C>            <C>      
N. Damodar Reddy                 --              --           675,000         225,000       4,515,480      1,505,160
C.N. Reddy                       --              --           675,000         225,000       4,515,480      1,505,160
Gregory Barton                  839(4)        1,332               --           70,000          --             78,441
Kamal Gunsagar(5)               882(4)        1,400               --           45,000          --             57,659
Phil Richards                    --              --               --           75,000          --             96,098
<FN>
(1)  "Value Realized"  represents the fair market value of the shares underlying
     the option on the date of exercise  based on the per share closing price of
     the Company's Common Stock as reported on the Nasdaq National Market,  less
     the aggregate  exercise price, and may not be realized upon the sale of the
     shares  underlying the option,  and does not necessarily  indicate that the
     optionee sold such shares.

(2)  Excludes  options  pursuant to the Company's  1996 Employee  Stock Purchase
     Plan for the purchase period in effect at 1997 fiscal  year-end,  as amount
     of shares to be purchased and purchase price per share are not determinable
     prior to August 15, 1997.

(3)  These values have not been and may never be realized. They are based on the
     difference  between the respective  exercise  prices of  outstanding  stock
     options and the closing  price of the  Company's  Common Stock on March 28,
     1997 of $8.15625 per share.

(4)  Represents  shares  acquired  pursuant to the Company's 1996 Employee Stock
     Purchase Plan on February 15, 1997.

(5)  Mr. Gunsagar resigned from the Company effective June 1997.

                                       

</FN>
</TABLE>

                                       12

<PAGE>


                                OPTION REPRICINGS

<TABLE>
     The  following  table sets forth  information  concerning  the repricing or
amendment of options held by the Company's  executive officers since the Company
completed its initial public offering in fiscal 1994:
<CAPTION>

                                     Number of
                                     Securities                                                        Length of
                                     Underlying    Market Price of    Exercise Price                   Original Option
                                     Options       Stock at Time of   at Time of                       Term at Date of
Name and Principal                   Repriced or   Repricing or       Repricing or    New Exercise     Repricing or
Position                   Date      Amended (#)   Amendment ($)      Amendment($)    Price ($)        Amendment
- - --------                   ----      -----------   -------------      ------------    ---------        ---------
<S>                      <C>           <C>            <C>                <C>           <C>             <C>
Gregory Barton           11/12/96      40,000          6.875             10.625         6.875          3 years, 200 days
  Vice President -        1/26/96      40,000         10.625             28.667        10.625          4 years, 125 days
  Corporate and                                                                                        
  Legal Affairs, and                                                                                    
  General Counsel(1)

Kamal Gunsagar           11/12/96      45,000          6.875             10.625         6.875          3 years, 178 days
  Vice President -        1/26/96      45,000         10.625             25.833        10.625          4 years, 104 days
  Contract                                                                                             
  Manufacturing(2)                                                                                     

Phil Richards            11/12/96      75,000          6.875             10.625         6.875          3 years, 213 days
  Vice President -        1/26/96      75,000         10.625             28.333        10.625          4 years, 138 days
  Sales                                                                                                
                                                                                                        
<FN>
(1)  Mr.  Barton was appointed  Vice  President - Corporate and Legal Affairs in
     September 1996.
(2)  Mr. Gunsagar resigned from the Company effective June 1997.
</FN>
</TABLE>

                                       13

<PAGE>


                              CERTAIN TRANSACTIONS

     In October  1995,  the  Company  loaned  Phil  Richards  $155,000,  and Mr.
Richards executed a promissory note in favor of the Company with respect to this
loan.  Pursuant to the note, Mr.  Richards agreed to repay the principal in five
equal annual  installments,  together  with interest at a rate of seven per cent
(7%) per annum,  commencing  October 1996. In October 1996, the Company  forgave
approximately  $73,000  of  Mr.  Richards'   indebtedness,   to  offset  certain
relocation  expenses  that Mr.  Richards  had  incurred in  connection  with his
employment with the Company.  The amounts forgiven were applied first to accrued
and unpaid  interest,  and then to the principal  under Mr.  Richards'  note. In
October  1996,  Mr.  Richards  executed  a new  promissory  note in favor of the
Company in the principal amount of $95,800.  Pursuant to this note, Mr. Richards
agreed to repay the principal in four equal annual  installments,  together with
interest at a rate of seven per cent (7%) per annum, commencing October 1997. If
Mr.  Richards'  employment  with the Company ceases,  any unpaid  principal plus
accrued interest shall become immediately due and payable. No payments have been
due or made to date with respect to this note, and to date the largest amount of
aggregate indebtedness under this note is $101,128.

     In July 1996,  the  Company  loaned  Kamal  Gunsagar,  the  Company's  Vice
President  - Contract  Manufacturing,  $350,000.  Mr.  Gunsagar  has  executed a
promissory  note in favor of the Company with respect to this loan.  Pursuant to
the  promissory  note,  Mr.  Gunsagar  agreed to pay the Company  the  following
portions of principal,  plus interest at the rate of six and four one-hundredths
per cent (6.04%) per annum, on the following dates: $100,000 on October 1, 1996;
and $62,500 on each of July 1, 1997,  January 1, 1998,  July 1, 1998 and January
1, 1999. Mr. Gunsagar  resigned his employment  with the Company  effective June
1997,  and the principal  balance of the note,  together with accrued  interest,
became  immediately  due and payable.  In 1997, Mr. Gunsagar paid the Company an
aggregate of $285,074,  which was applied first to accrued and unpaid  interest,
and next to the principal  balance.  The  remaining  balance of the note will be
repaid through the cancellation of certain expense report items submitted to the
Company by Mr.  Gunsager,  subject to audit of such  items by the  Company.  The
largest  aggregate  indebtedness  under  the note  prior to the  repayments  was
$369,402.

                                       14

<PAGE>


                        REPORT ON EXECUTIVE COMPENSATION

     Notwithstanding  anything to the contrary set forth in any of the Company's
previous  filings under the Securities Act of 1933, as amended (the  "Securities
Act"),  or the Securities  Exchange Act of 1934, as amended (the "Exchange Act")
that might incorporate future filings,  including this Proxy Statement, in whole
or in part, this section entitled "Report on Executive  Compensation"  shall not
be  incorporated  by reference into any such filings or into any future filings,
and shall not be deemed soliciting material or filed under the Securities Act or
Exchange Act.

Report of Compensation Committee and Stock Benefit Committee

     The  Compensation  Committee of the Board of Directors sets the base salary
of  the  Company's  executive  officers  and  approves  individual  bonuses  for
executive  officers.  The Stock  Benefit  Committee  of the  Board of  Directors
administers  the  Company's  1992  Stock  Option  Plan and 1996  Employee  Stock
Purchase  Plan under which grants may be made to executive  officers and others.
The following is a summary of policies of the  Compensation  Committee and Stock
Benefit  Committee that affect the compensation paid to executive  officers,  as
reflected in the tables and text set forth elsewhere in this Proxy Statement.

     GENERAL COMPENSATION  POLICY. The Compensation  Committee and Stock Benefit
Committee's  overall  policies  with respect to  executive  officers is to offer
competitive  compensation  opportunities  for  such  persons  based  upon  their
personal  performance,  the  financial  performance  of the  Company  and  their
contribution to that performance.  Each executive officer's compensation package
is  comprised  of three  elements:  (i) base  salary  that  reflects  individual
performance  and is designed  primarily to be competitive  with salary levels in
the industry,  (ii)  stock-based  incentive  awards  designed to strengthen  the
mutuality  of  interests  between  the  executive  officers  and  the  Company's
stockholders,  and  (iii) for  executive  officers  in the  sales and  marketing
functions,  and for other  executive  officers in certain  other  circumstances,
annual or quarterly cash bonuses  related to the  performance of the Company for
such executive  officer's  functional area. In addition,  from time the time the
Company has forgiven  certain  debt  obligations  of  executive  officers to the
Company.

     FACTORS.   Several  important   factors   considered  in  establishing  the
components of each executive officer's  compensation package for the 1997 fiscal
year are  summarized  below.  Additional  factors  were taken into  account to a
lesser degree.  The  Compensation  Committee and Stock Benefit  Committee may in
their discretion apply entirely different factors, such as different measures of
financial  performance,  for  future  fiscal  years.  However,  it is  presently
contemplated  that all  compensation  decisions  will be designed to further the
overall compensation policy described above.

     * Base  Salary.  The base salary for each  executive  officer is set on the
basis of  personal  performance,  the  salary  levels in effect  for  comparable
positions in similarly situated companies within the semiconductor industry, and
internal comparability considerations.  The Compensation Committee believes that
the Company's most direct  competitors  for executive  talent are not limited to
the  companies  that the  Company  would  use in a  comparison  for  stockholder
returns.  Therefore,  the  compensation  comparison group is not the same as the
industry group index used in the section  "Comparison  of  Stockholder  Return,"
below.

     * Stock-Based Incentive Compensation.  The Stock Benefit Committee approves
periodic grants of stock options to each of the Company's executive officers and
others under the Company's 1992 Stock Option Plan and  administers the Company's
1996 Employee  Stock Purchase Plan. The grants under these plans are designed to
align the interests of the optionees with those of the  stockholders and provide
each  individual  with a  significant  incentive  to manage the Company from the
perspective of an owner with an equity stake in the business.  Moreover, vesting
schedules   of  options   granted   pursuant  to  the  1992  Stock  Option  Plan
(historically  four or five years from the date of grant)  encourage a long-term
commitment to the Company by its executive  officers and other  optionees.  Each
grant  pursuant to the 1992 Stock Option Plan  generally  allows the optionee to
acquire  shares of the  Company's  Common  Stock at a fixed price per share (the
fair  market  value  on  the  grant  date)  over  a  specified  period  of  time
(historically,  up to one year after full  vesting),  thus providing a return to
the optionee only if the market price of the shares  appreciates over the option
term.  The size of the option  grant  pursuant to the 1992 Stock  Option Plan to
each  optionee  is set  at a  level  that  the  Stock  Benefit  Committee  deems
appropriate  in order to create a  meaningful

                                       15

<PAGE>

opportunity  for stock ownership based upon the  individual's  current  position
with the Company,  but also takes into account the  individual's  potential  for
future  responsibility  and promotion  over the option vesting  period,  and the
individual's   performance  in  recent  periods.  The  Stock  Benefit  Committee
periodically  reviews the number of shares  owned by, or subject to options held
by, each executive officer, and additional awards are considered based upon past
performance  of the executive  officer.  The 1996 Employee  Stock  Purchase Plan
affords  Company  employees  (other than  owners of 5% or more of the  Company's
securities) the  opportunity to purchase  Company Common Stock twice a year at a
discount to the market  value on the date of purchase,  by utilizing  funds that
have been withheld from the employee's  payroll  during the preceding  six-month
period (employees may elect to have up to 10% of their payroll withheld for such
purpose).

     * Annual or Quarterly  Cash  Bonuses.  Other than with respect to executive
officers engaged in the sales and marketing functions,  the Company historically
has not had a formal cash bonus  program for executive  officers,  although cash
bonuses  have  been paid  from  time to time in the past to  selected  executive
officers in recognition  of superior  individual  performance.  For fiscal 1997,
Messrs.   Agrawal  and  Richards  received  bonuses  based  upon  the  Company's
achievement of certain sales  milestones,  and Mr. Barton received a bonus based
upon individual performance. None of the other executive officers of the Company
earned bonuses during fiscal 1997.

     CEO COMPENSATION. In setting the compensation payable during fiscal 1997 to
the Company's  Chief  Executive  Officer,  N. Damodar  Reddy,  the  Compensation
Committee used the same factors described above for the executive officers.  Mr.
Reddy was not issued any stock-based  incentive  compensation and did not earn a
bonus during fiscal 1997.

     EFFECT OF SECTION  162(m) OF THE INTERNAL  REVENUE CODE.  Section 162(m) of
the U.S.  Internal Revenue Code limits the tax deductibility by a corporation of
compensation  in  excess  of $1  million  paid to any of its  five  most  highly
compensated  executive  officers.  However,   compensation  which  qualifies  as
"performance-based"  is  excluded  from the $1  million  limit if,  among  other
requirements,   the   compensation   is   payable   only  upon   attainment   of
pre-established,   objective   performance   goals  under  a  plan  approved  by
stockholders.

     The   Compensation   Committee   does  not  presently   expect  total  cash
compensation  payable  for  salaries  to  exceed  the $1  million  limit for any
individual executive.  Having considered the requirements of Section 162(m), the
Compensation  Committee  believes  that  stock  option  grants  to date meet the
requirement that such grants be "performance based" and are,  therefore,  exempt
from the limitations on deductibility.  The Compensation Committee will continue
to monitor the compensation  levels potentially payable under the Company's cash
compensation  programs,  but  intends to retain  the  flexibility  necessary  to
provide total cash compensation in line with competitive practice, the Company's
compensation philosophy, and the Company's best interests.

     Submitted by the Compensation  Committee and the Stock Benefit Committee of
the Company's Board of Directors:

Compensation Committee                               Stock Benefit Committee

N. Damodar Reddy, Chairman                           Jon B. Minnis, Chairman
Jon B. Minnis, Member                                Sanford L. Kane, Member
Sanford L. Kane, Member

                                       16

<PAGE>


Stock Benefit Committee Report on Repriced Options

     In November 1996, the Stock Benefit Committee determined that it was in the
best  interests of the Company to offer to cancel and replace the  then-existing
stock  option  grants to the  optionees  with  exercise  prices in excess of the
then-current  fair  market  value  of the  Company's  Common  Stock.  Given  the
substantial  decline in fair market value of the  Company's  Common Stock in the
months  leading up to  November  1996,  and the fact that many of the  Company's
employees had commenced  work at the Company during those months or were holding
options that had been repriced  during the previous  fiscal year, a large number
of the Company's  employees held stock option  grants,  before the November 1996
repricing, with exercise prices substantially in excess of the fair market value
of the Company's Common Stock in November 1996.

     The  objectives of the Company's  1992 Stock Option Plan (the "Stock Option
Plan") are to promote  the  interests  of the  Company by  providing  employees,
officers,  directors,  and  certain  consultants,  independent  contractors  and
advisors an  incentive to acquire a  proprietary  interest in the Company and to
render or continue to render  services  to the  Company.  It was the view of the
Stock Benefit  Committee  that stock options  outstanding  in November 1996 with
exercise prices  substantially  above the then-current  fair market value of the
Company's  Common  Stock did not  provide  sufficient  equity  incentive  to the
optionees.  The Stock Benefit  Committee  thus concluded that such option grants
failed to  further  the  objectives  of the Stock  Option  Plan,  and  should be
canceled  and  replaced.  In the  opinion of the Stock  Benefit  Committee,  the
long-term best interests of the Company and all of its stockholders were clearly
served by the  retention  and  motivation  of the  optionees who remained at the
Company.

     In this  context,  the  Stock  Benefit  Committee  decided  that  effective
November 12, 1996 (the "Grant Date"),  the optionees who remained at the Company
and held stock options with  exercise  prices in excess of the fair market value
of the Company's Common Stock as of the Grant Date (other than employees holding
options  that had been  granted  within  four  months of the Grant  Date)  could
receive a  one-for-one  replacement  of their  then-existing  unexercised  stock
options  with new options with an exercise  price of $6.875 per share,  the fair
market  value of the  Company's  Common  Stock  as of the  Grant  Date.  The new
lower-priced options had the same term as the original options, but were subject
to a delayed exercise  schedule as follows:  no options could be exercised until
May 12, 1997, after which time, the original exercise schedule would resume. For
certain  employees,  certain other terms of the new options were  different from
the old; for example,  the new options must be  exercised,  if at all,  within a
shorter  period of time  following an optionee's  cessation of  employment  (for
other employees,  their old options already  contained such terms).  Included in
the repricing  actions were options held by certain of the  Company's  executive
officers.  It is the opinion of the Stock Benefit  Committee  that the repricing
program  furthered  the  objectives  of building  employee  morale and providing
strengthened incentives for the Company's optionees.

     Submitted  by the  Stock  Benefit  Committee  of  the  Company's  Board  of
Directors:

                                                Jon B. Minnis, Chairman
                                                Sanford L. Kane, Member

Employment Contracts and Termination of Employment Arrangements

     The Company presently has no employment contracts, plans or arrangements in
effect for executive officers in connection with their  resignation,  retirement
or  termination  of  employment or following a change in control or ownership of
the Company.

Compensation Committee Interlocks and Insider Participation

     The members of the Compensation Committee, are Messrs. Sanford L. Kane, Jon
B. Minnis and N. Damodar Reddy.  The members of the Stock Benefit  Committee are
Messrs. Kane and Minnis.  Neither Mr. Kane nor Mr. Minnis was at any time during
fiscal 1997 or any other time an officer or employee of the  Company.  Mr. Reddy
has been President and Chief Executive  Officer of the Company,  and Chairman of
the Company's Board of Directors, since the Company's founding in 1985.

                                       17

<PAGE>


                        COMPARISON OF STOCKHOLDER RETURN

     Notwithstanding  anything to the contrary set forth in any of the Company's
previous  filings  under  the  Securities  Act or the  Exchange  Act that  might
incorporate future filings, including this Proxy Statement, in whole or in part,
this  section  entitled   "Comparison  of  Stockholder   Return"  shall  not  be
incorporated by reference into any such filings or into any future filings,  and
shall not be deemed  soliciting  material or filed under the  Securities  Act or
Exchange Act.

     The graph below compares the cumulative stockholder return on the Company's
Common Stock from the date of the Company's  initial public  offering  (November
30,  1993) to March 29,  1997 with the  cumulative  return on the  Nasdaq  Stock
Market  (U.S.) Index and the Nasdaq  Electronic  Component  Stock Index over the
same period  (assuming the investment of $100 in the Company's  Common Stock and
in each of the indexes on November 30, 1993 and reinvestment of all dividends).

[The following  descriptive  data is supplied in accordance  with Rule 304(d) of
Regulation S-T]
                                   Comparison of Cumulative Total Return
                             11/30/93  3/31/94     3/31/95  3/31/96   3/31/97
                             --------  -------     -------  -------   -------

Alliance Semiconductor          100     159.4       796.9    270.7     228.5
Corporation

Nasdaq Stock Market             100      98.5       109.5    148.7     165.4
(U.S.) Index

Nasdaq Electronic               100     108.6       142.0    186.8     327.6
Component Stock Index

             SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

     Section  16(a) of the Exchange Act requires  the  Company's  directors  and
executive  officers,  and persons who own more than 10% of the Company's  Common
Stock ("10% Stockholders"),  to file with the Securities and Exchange Commission
("SEC")  initial  reports  of  ownership  on a Form 3 and  reports of changes in
ownership of Common Stock and other equity securities of the Company on a Form 4
or  Form 5.  Officers,  directors  and  10%  Stockholders  are  required  by SEC
regulations  to furnish the Company with copies of all Section  16(a) forms they
file.

     To the Company's knowledge,  based solely on a review of the copies of such
reports  furnished  to the  Company and  written  representations  that no other
reports were required,  during fiscal 1997 all Section 16(a) filing requirements
applicable to its officers,  directors, and 10% Stockholders were complied with,
except that Gregory Barton filed his initial report on Form 3 approximately  ten
days late.

                                       18

<PAGE>


                              STOCKHOLDER PROPOSALS

     Stockholder  proposals  that are intended to be presented at the  Company's
1998  Annual  Meeting of  Stockholders  must be received by the Company no later
than April 23, 1998.


                                 OTHER BUSINESS

     The  Board of  Directors  does not  presently  intend  to bring  any  other
business  before the Annual  Meeting  and,  so far as is known to the Board,  no
matters are to be brought  before the Annual  Meeting except as specified in the
notice of such  meeting.  As to any business  that may properly  come before the
Annual  Meeting,  or any  adjournment  thereof,  however,  it is  intended  that
Proxies, in the form enclosed,  will be voted in accordance with the judgment of
the persons voting such Proxies.

    WHETHER OR NOT YOU PLAN TO ATTEND THE MEETING IN PERSON, YOU ARE URGED TO
            SIGN AND PROMPTLY MAIL THE ENCLOSED PROXY IN THE RETURN
                  ENVELOPE PROVIDED SO THAT YOUR SHARES WILL BE
                           REPRESENTED AT THE MEETING.


                                   By Order of the Board of Directors,




                                   C.N. REDDY
                                   Senior Vice President - Engineering and
                                   Operations, and Secretary

                                       19

<PAGE>



                                                                      APPENDIX A

                       ALLIANCE SEMICONDUCTOR CORPORATION
                  PROXY FOR 1997 ANNUAL MEETING OF STOCKHOLDERS
                                SEPTEMBER 5, 1997

    THIS PROXY IS SOLICITED ON BEHALF OF ALLIANCE SEMICONDUCTOR CORPORATION'S
                               BOARD OF DIRECTORS

     The undersigned hereby appoints N. Damodar Reddy and C. N. Reddy, or either
of them, proxies and attorneys-in-fact, each with full power of substitution and
revocation  thereof,  on  behalf  of and  in the  name  of the  undersigned,  to
represent the undersigned at the 1997 Annual Meeting of Stockholders of Alliance
Semiconductor  Corporation (the "Company") to be held at the Morgan Hill Room of
the Network Meeting Center at Techmart, 5201 Great America Parkway, Santa Clara,
California 95054, on Friday, September 5, 1997 at 10:00 a.m., local time, and at
any adjournments or postponements  thereof, and to vote the number of shares the
undersigned  would be entitled to vote if  personally  present at the meeting as
directed on the reverse side of this proxy, and, in their discretion,  upon such
other  matters as may properly  come before the meeting or any  adjournments  or
postponements thereof.

     THIS PROXY IS  SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS OF THE COMPANY
AND WILL BE VOTED AS DIRECTED ON THE REVERSE SIDE OF THIS PROXY.  IN THE ABSENCE
OF  DIRECTION,  THIS PROXY WILL BE VOTED FOR THE FOUR  NOMINEES FOR ELECTION AND
FOR  PROPOSAL  2. In  their  discretion,  the  proxy  holders  named  above  are
authorized  to vote upon such other  business  as may  properly  come before the
meeting or any adjourments or postponements  thereof to the extent authorized by
Rule 14a-4(c) promulgated by the Securities and Exchange  Commission.  The Board
of Directors recommends a vote for election of each of the four nominees and for
Proposal 2. The undersigned  hereby  acknowledges  receipt of: (a) the Notice of
1997 Annual Meeting of Stockholders of the Company;  (b) the accompanying  Proxy
Statement;  and (c) the Annual Report to Stockholders  for the fiscal year ended
March 29, 1997.

                                                   (CONTINUED ON THE OTHER SIDE)

<PAGE>

<TABLE>
<CAPTION>
<S>                                                                                              <C>         <C>
                                                                                                 [ X ]       Please mark
                                                                                                             your votes as
                                                                                                             in this example


                                                                                        WITHHOLD
                                        FOR ALL                                         FOR ALL
                                        NOMINEES BELOW                                  NOMINEES BELOW
                                        (except as indicated)                           (except as indicated)
1. ELECTION OF DIRECTORS                [ ]                                             [ ]
   (The Board recommends a vote "FOR"
   all nominees listed below)

   Sanford L. Kane, Jon B. Minnis, C. N. Reddy and N. Damodar Reddy.

   (If you wish to withhold authority to vote for any individual nominee,
   strike through the nominee's name above.)

   I PLAN TO ATTEND THE MEETING                                   [ ]

2. RATIFICATION OF APPOINTMENT OF PRICE                           FOR            AGAINST           ABSTAIN
   WATERHOUSE LLP AS THE COMPANY'S INDEPENDENT                    [ ]              [ ]               [ ]
   ACCOUNTANTS (The Board recommends a vote "FOR").

Please sign exactly as your name(s) appears on your stock  certificate.  If shares of stock stand of record in the names
of two or more persons or in the name of husband and wife,  whether as joint tenants or  otherwise,  both or all of such
persons should sign the proxy.  If shares of stock are held of record by a corporation,  the proxy should be executed in
full corporate name by the president or vice president and the secretary or assistant secretary.  If shares of stock are
held of record by a partnership,  the proxy should be executed in partnership name by an authorized person. Executors or
administrators or other fiduciaries who execute the above proxy for a deceased stockholder should give their full title.
Please date this proxy.

WHETHER OR NOTE YOU PLAN TO ATTEND THE  MEETING IN  PERSON,  YOU ARE URGED TO SIGN AND  PROMPTLY  MAIL THIS PROXY IN THE
RETURN ENVELOPE PROVIDED SO THAT YOUR SHARES MAY BE REPRESENTED AT THE MEETING.

Signature(s) _____________________________________________________                 Dated:  _____________________, 1997

PLEASE VOTE,  DATE AND PROMPTLY  RETURN THIS PROXY IN THE ENCLOSED RETURN ENVELOPE WHICH IS POSTAGE PREPAID IF MAILED IN
THE UNITED STATES.
</TABLE>


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