ALLIANCE SEMICONDUCTOR CORP/DE/
DEF 14A, 1998-07-24
SEMICONDUCTORS & RELATED DEVICES
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                                  SCHEDULE 14A
                                 (Rule 14a-101)

                     INFORMATION REQUIRED IN PROXY STATEMENT

                            SCHEDULE 14A INFORMATION

           Proxy Statement Pursuant to Section 14(a) of the Securities
                              Exchange Act of 1934

     Filed by the Registrant    [X]
     Filed by a party other than the Registrant   [ ]

     Check the appropriate box:
[ ]  Preliminary Proxy Statement           [ ]  Confidential, for Use of the
[X]  Definitive Proxy Statement                 Commission Only (as permitted by
[ ]  Definitive Additional Materials            Rule 14a-6(e)(2))
[ ]  Soliciting Material Pursuant to
     Rule 14a-11(c) or Rule 14a-12


                       ALLIANCE SEMICONDUCTOR CORPORATION
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified in Its Charter)

- --------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if Other Than the Registrant)


Payment of Filing Fee (Check the appropriate box):
      [X]    No fee required.
      [ ]    Fee computed on table below per Exchange Act Rules  14a-6(i)(1) and
             0-11.

      (1)    Title of each class of securities to which transaction applies:

- --------------------------------------------------------------------------------
      (2) Aggregate number of securities to which transactions applies:

- --------------------------------------------------------------------------------

      (3) Per unit  price  or other  underlying  value of  transaction  computed
pursuant to Exchange Act Rule 0-11 (set forth the amount on which the filing fee
is calculated and state how it was determined):

- --------------------------------------------------------------------------------
      (4) Proposed maximum aggregate value of transaction:

- --------------------------------------------------------------------------------
      (5) Total fee paid:

- --------------------------------------------------------------------------------
      [ ]    Fee paid previously with preliminary materials:

- --------------------------------------------------------------------------------
      [ ]    Check box if any part of the fee is offset as  provided by Exchange
Act Rule  0-11(a)(2)  and identify the filing for which the  offsetting  fee was
paid previously.  Identify the previous filing by registration statement number,
or the form or schedule and the date of its filing.

      (1)    Amount previously paid:

- --------------------------------------------------------------------------------
      (2)    Form, Schedule or Registration Statement no.:

- --------------------------------------------------------------------------------
      (3)    Filing Party:

- --------------------------------------------------------------------------------
      (4)    Date Filed:

- --------------------------------------------------------------------------------


<PAGE>


                    [ALLIANCE SEMICONDUCTOR CORPORATION LOGO]


                                  July 24, 1998





Dear Stockholder:

                  You are cordially invited to attend the Alliance Semiconductor
Corporation  1998  Annual  Meeting  of  Stockholders,  which will be held at the
Network  Meeting Center at Techmart,  5201 Great America  Parkway,  Santa Clara,
California 95054 on Thursday, September 3, 1998 at 10:00 a.m., local time.

                  At the  Annual  Meeting,  you  will be  asked  to  elect  four
directors,   approve  the  appointment  of  PricewaterhouseCoopers  LLP  as  the
Company's  independent  accountants for the current fiscal year, and to transact
any other business as may properly come before the meeting.

                  We hope you  will be able to  attend  the  Annual  Meeting  on
September  3rd  for a  report  on the  status  of  the  Company's  business  and
performance  during  the  fiscal  year ended  March 28,  1998.  There will be an
opportunity for stockholders to ask questions. Whether or not you plan to attend
the  meeting,  please  sign and return the  enclosed  proxy card to ensure  your
representation at the meeting.


                                           Very truly yours,


                                           /s/ N. Damodar Reddy
                                           N. Damodar Reddy
                                           President and Chief Executive Officer


                       ALLIANCE SEMICONDUCTOR CORPORATION


<PAGE>


                    [ALLIANCE SEMICONDUCTOR CORPORATION LOGO]


                       ALLIANCE SEMICONDUCTOR CORPORATION

                             3099 North First Street
                         San Jose, California 95134-2006

                  NOTICE OF 1998 ANNUAL MEETING OF STOCKHOLDERS

To Our Stockholders:

         Notice is hereby given that the 1998 Annual Meeting of  Stockholders of
ALLIANCE  SEMICONDUCTOR  CORPORATION (the "Company") will be held at the Network
Meeting Center at Techmart,  5201 Great America Parkway, Santa Clara, California
95054 on Thursday, September 3, 1998 at 10:00 a.m., local time for the following
purposes:

1.   To elect four (4)  directors  of the Company to serve until the next Annual
     Meeting of  Stockholders or until their  respective  successors are elected
     and qualified or until their  earlier  resignation,  death or removal.  The
     Company's  Board of Directors has nominated  the following  individuals  to
     serve: Sanford L. Kane, Jon B. Minnis, C.N. Reddy and N. Damodar Reddy.

2.   To ratify the  appointment  of  PricewaterhouseCoopers  LLP as  independent
     accountants for the Company for the current fiscal year.

3.   To transact any other  business as may properly  come before the meeting or
     any adjournment thereof.

         The foregoing  items of business are more fully  described in the Proxy
Statement accompanying this Notice.

         Only  stockholders  of record at the close of business on July 22, 1998
are  entitled  to notice of and to vote at the meeting  and any  adjournment  or
postponement thereof.

     WHETHER OR NOT YOU PLAN TO ATTEND THE ANNUAL MEETING IN PERSON, YOU ARE
   URGED TO MARK, SIGN, DATE AND PROMPTLY MAIL THE ENCLOSED PROXY CARD IN THE
    RETURN ENVELOPE PROVIDED SO THAT YOUR SHARES WILL BE REPRESENTED AT THE
  ANNUAL MEETING. IF YOU SEND IN YOUR PROXY CARD AND THEN DECIDE TO ATTEND THE
       ANNUAL MEETING TO VOTE YOUR SHARES IN PERSON, YOU MAY STILL DO SO.
            YOUR PROXY IS REVOCABLE IN ACCORDANCE WITH THE PROCEDURES
                        SET FORTH IN THE PROXY STATEMENT.


                                             By Order of the Board of Directors,


                                             /s/ C. N. Reddy
                                             C. N. REDDY
                                             Executive Vice President, Chief
                                             Operating Officer and Secretary

San Jose, California
July 24, 1998


<PAGE>


                       ALLIANCE SEMICONDUCTOR CORPORATION

                             3099 North First Street
                         San Jose, California 95134-2006

                                 PROXY STATEMENT

                 INFORMATION CONCERNING SOLICITATION AND VOTING

General

         The  accompanying  proxy (the  "Proxy") is  solicited  on behalf of the
Board of Directors of ALLIANCE SEMICONDUCTOR CORPORATION, a Delaware corporation
("Alliance"  or  the  "Company"),   for  use  at  the  1998  Annual  Meeting  of
Stockholders  of the  Company  to be  held  at the  Network  Meeting  Center  at
Techmart, 5201 Great America Parkway, Santa Clara, California 95054 on Thursday,
September 3, 1998 at 10:00 a.m., local time (the "Annual Meeting"). Only holders
of record of the  Company's  Common  Stock at the close of  business on July 22,
1998 (the "Record  Date") will be entitled to vote.  At the close of business on
that date, the Company had  41,434,842  shares of Common Stock  outstanding  and
entitled to vote at the Annual  Meeting.  A  majority,  or  20,717,422  of these
shares,  will  constitute a quorum for the transaction of business at the Annual
Meeting.  This Proxy  Statement will be first mailed to stockholders on or about
August 12, 1998.

Revocability of Proxies

         Any proxy  given  pursuant to this  solicitation  may be revoked by the
person  giving it at any time before its use either by delivering to the Company
(Attention:  General  Counsel) a written notice of revocation or a duly executed
proxy  bearing a later date,  or by attending  the Annual  Meeting and voting in
person. If a proxy is properly signed and not revoked,  the shares it represents
will be voted in accordance  with the  instructions  of the  stockholder.  If no
specific  instructions  are given,  the shares will be voted FOR the election as
directors  of all of the  nominees  described  below  ("Proposal  No.  1");  FOR
ratification of the appointment of  PricewaterhouseCoopers  LLP as the Company's
independent  accountants for the fiscal year ending April 3, 1999 ("Proposal No.
2"); and as voted by the Proxy holders in connection  with any other business as
may properly come before the meeting or any adjournment thereof.

Voting and Solicitation

         Holders  of shares of Common  Stock are  entitled  to one vote for each
share  held as of the  Record  Date.  Shares  of  Common  Stock may not be voted
cumulatively.  Votes  cast by proxy or in person at the Annual  Meeting  will be
tabulated by the Inspector of Elections (the "Inspector") with the assistance of
the Company's transfer agent. The Inspector also will determine whether or not a
quorum is present.  With regard to the election of directors,  votes may be cast
in favor or withheld; votes that are withheld will be excluded entirely from the
vote and will have no effect. Abstentions may be specified on all proposals (but
not on the election of directors) and will be counted as present for purposes of
the item on which  the  abstention  is  noted.  The  aggregate  number  of votes
entitled  to be cast by all  stockholders  present in person or  represented  by
proxy at the Annual Meeting,  whether those  stockholders vote "For," "Against,"
"Abstain" or give no  instructions,  will be counted for purposes of determining
the minimum number of affirmative votes required to approve the actions proposed
in  Proposal  No. 2 or in any  business  other than  Proposals  1 and 2 that may
properly  come  before the  meeting or any  adjournment  thereof,  and the total
number of shares  cast  "For" such  proposal  will be counted  for  purposes  of
determining  whether sufficient  affirmative votes have been cast. An abstention
from voting on a matter by a  stockholder  present in person or  represented  by
proxy at the meeting has the same effect as a vote "Against" the matter.  In the
event that a broker  indicates  on a Proxy  that it does not have  discretionary
authority to vote certain shares on a particular  matter,  those shares will not
be considered  present and entitled to vote with respect to that matter and will
be considered a "broker non-vote."

         Each nominee to serve on the Company's Board of Directors to be elected
must  receive  a  plurality  of the  votes of the  shares  present  in person or
represented  by proxy at the Annual Meeting and entitled to vote on the election
of directors (provided a quorum is present). Votes "Withheld," as well as broker
non-votes,  will not  contribute  to the  number  of votes  required  to elect a
director.


<PAGE>


         Proposal No. 2 requires for approval the affirmative vote of a majority
of the outstanding shares of Common Stock of the Company present in person or by
proxy at the Annual Meeting and entitled to vote (provided a quorum is present).
Votes  "Against" and  "Abstain"  will count toward the number of shares voted at
the Annual Meeting,  but will not contribute toward the required number of votes
necessary to approve Proposal No. 2. Broker non-votes will not be counted toward
the number of shares voted at the Annual Meeting,  either in determining whether
a quorum is present or in determining the number of affirmative  votes necessary
to approve Proposal No. 2.

         Unless  otherwise  instructed by the  stockholder or described  herein,
each Proxy validly returned in the form  accompanying  this Proxy Statement that
is not  revoked  will be voted in the  election of  directors  "For" each of the
nominees of the Board of Directors,  and "For"  Proposal No. 2 described in this
Proxy Statement, and at the Proxy holders' discretion, on such other matters, if
any, that may come before the Annual Meeting  (including any proposal to adjourn
the Annual Meeting).

         The expenses of soliciting Proxies in the enclosed form will be paid by
the Company.  Following the original  mailing of the Proxy and other  soliciting
materials,  the Company will  request  brokers,  custodians,  nominees and other
record holders to forward copies of the Proxy and other soliciting  materials to
persons for whom they hold shares of Common Stock and to request  authority  for
the exercise of Proxies.  In such cases,  the  Company,  upon the request of the
record  holders,  will  reimburse  such holders for their  reasonable  expenses.
Proxies may also be solicited by certain of the Company's directors, officers or
regular employees, without additional compensation, in person or by telephone or
telecopy.

                                       2

<PAGE>


                                 PROPOSAL NO. 1

                              ELECTION OF DIRECTORS

         At the Annual Meeting,  the stockholders  shall elect four directors of
the  Company to serve until the next annual  meeting of  stockholders  and until
their successors have been elected or until their earlier resignation,  death or
removal.  The  Board of  Directors  of the  Company  (the  "Board"  or "Board of
Directors")  has  nominated  for  election as  directors  each of the  following
persons: Sanford L. Kane, Jon B. Minnis, C.N. Reddy and N. Damodar Reddy. Unless
otherwise  instructed,  the Proxy holders will vote the Proxies received by them
for the  Company's  nominees  named  below.  Each of the nominees is currently a
director of the  Company.  Assuming a quorum is present,  the four  nominees for
election as  directors  who receive  the  greatest  number of votes cast for the
election  of  directors  at the Annual  Meeting  will  become  directors  at the
conclusion of the  tabulation of votes.  In the event that any nominee is unable
or  declines  to serve as a  director  at the time of the  Annual  Meeting,  the
Proxies  will be voted for any  nominee who shall be  designated  by the present
Board  of  Directors  to fill  the  vacancy  or the  Board  will be  reduced  in
accordance  with the Bylaws of the Company.  It is not expected that any nominee
will be unable, or will decline, to serve as a director.

Directors/Nominees

<TABLE>
         The  names  of the  current  members  of the  Board,  who are  also the
Company's  nominees for the Board,  their ages as of July 24, 1998,  and certain
other information about them, are set forth below:

<CAPTION>
   Name of Nominee                                                                             Director
     and Director              Age                 Principal Occupation                         Since
     ------------              ---                 --------------------                         -----
<S>                             <C>      <C>                                                     <C>
N. Damodar Reddy (1)            59       Chairman of the Board, Chief Executive Officer          1985
                                         and President of the Company

C.N. Reddy                      42       Executive Vice President, Chief Operating               1985
                                         Officer and Secretary of the Company

Jon B. Minnis (1) (2) (3)       62       President of Milpitas Materials Company                 1992

Sanford L. Kane (1) (2) (3)     56       President of Kane Concepts Incorporated                 1993

<FN>
(1)   Member of the Compensation Committee.
(2)   Member of the Audit Committee.
(3)   Member of the Stock Benefit Committee.
</FN>
</TABLE>


         N. Damodar Reddy and C.N. Reddy are brothers. There are no other family
relationships among any of the directors or executive officers of the Company.

         N. Damodar Reddy is the co-founder of the Company and has served as the
Company's  Chairman of the Board, Chief Executive Officer and President from its
inception in February 1985. In June 1998, after the resignation of the Company's
Chief Financial Officer, Mr. Reddy was appointed Chief Financial Officer until a
replacement is named.  From September 1983 to February 1985, Mr. Reddy served as
President and Chief Executive Officer of Modular  Semiconductor,  Inc., and from
1980 to 1983, he served as manager of Advanced CMOS  Technology  Development  at
Synertek,  Inc., a subsidiary of Honeywell,  Inc.  Prior to that time, Mr. Reddy
held various  research and  development  and management  positions at Four Phase
Systems,  a  subsidiary  of  Motorola,  Inc.,  Fairchild  Semiconductor  and RCA
Technology Center. He holds an M.S. degree in Electrical  Engineering from North
Dakota State University and a M.B.A. from Santa Clara University.

         C.N.  Reddy is the  co-founder  of the  Company  and has  served as the
Company's Secretary and director since its inception in February 1985. Beginning
February  1985,  Mr. Reddy served as the Company's Vice President - Engineering.
In May 1993, he was appointed Senior Vice President - Engineering and Operations
of the

                                       3

<PAGE>


Company.  In December 1997, he was appointed  Executive Vice President and Chief
Operating  Officer.  From 1984 to 1985, he served as Director of Memory Products
of Modular  Semiconductor,  Inc.,  and from 1983 to 1984,  Mr. Reddy served as a
SRAM product line manager for Cypress  Semiconductor  Corporation.  From 1980 to
1983, Mr. Reddy served as a DRAM development manager for Texas Instruments, Inc.
and,  before  that,  he  was  a  design  engineer  with  National  Semiconductor
Corporation  for two  years.  Mr.  Reddy  holds  an M.S.  degree  in  Electrical
Engineering from Utah State University.  C.N. Reddy is named inventor of over 15
patents related to SRAM and DRAM designs.

         Jon B. Minnis has served as a director of the Company since April 1992.
For more than the past 29 years,  he has been  President  of Milpitas  Materials
Company, a construction  materials company. Mr. Minnis has also been involved in
venture capital investment activities for high technology companies.

         Sanford L. Kane was elected to the Company's Board of Directors in June
1993.  He  currently  serves  as  President  of Kane  Concepts  Incorporated,  a
consulting  company.  From January 1993 to April 1995, he served as Chairman and
Chief  Executive  Officer of Tower  Semiconductor  Ltd.,  a publicly  held wafer
fabrication  company.  From October 1990 to January  1992,  he was President and
Chief Executive  Officer of PCO, Inc., a manufacturer of fiber optic  electronic
products.  From July 1989 to June 1990,  he was  President  and Chief  Executive
Officer of U.S. Memories, Inc., a joint venture that was intended to be a United
States  manufacturer of  semiconductor  memory devices.  Prior to July 1989, Mr.
Kane spent 27 years with IBM in various managerial and technical positions, most
recently as Vice President of Industry Operations - General Technology Division.
While at IBM,  Mr. Kane served as a director of SEMATECH  and the  Semiconductor
Industry Association.

Meetings and Committees of the Board of Directors

         Board of  Directors.  During  the  fiscal  year  ended  March 29,  1998
("fiscal  1998"),  the Board of Directors  met four times and acted by unanimous
written consent six times. Each incumbent  director attended all of the meetings
of the Board of Directors and of the committees of the Board on which he served.

         The Board of Directors  has delegated  certain  authority to designated
committees.  Standing  committees  of  the  Board  currently  include  an  Audit
Committee, a Compensation  Committee and a Stock Benefit Committee,  the current
membership  and duties of which are set forth  below.  The Board does not have a
nominating  committee or a committee  performing  the  functions of a nominating
committee.  Although there are no formal procedures for stockholders to nominate
persons  to serve  as  directors,  the  Board  will  consider  nominations  from
stockholders,  which  should be  addressed  to the  Company's  Secretary  at the
Company's address set forth above.

         Audit Committee     Compensation Committee      Stock Benefit Committee

         Sanford L. Kane         Sanford L. Kane             Sanford L. Kane
          Jon B. Minnis           Jon B. Minnis               Jon B. Minnis
                               N. Damodar Reddy

         Audit  Committee.  The Audit  Committee  consists of two  directors and
exercises  the  following  powers:  (1)  meets  with the  Company's  independent
accountants to review the adequacy of the Company's internal control systems and
financial reporting  procedures;  (2) reviews the general scope of the Company's
annual audit and fees charged by the  independent  accountants;  (3) reviews and
monitors the  performance  of  non-audit  services  provided by the  independent
accountants; and (4) reviews interested transactions between the Company and any
of its affiliates  and any other matter to be passed upon by an audit  committee
as a matter  of law or  pursuant  to the  rules  and  regulations  of any  stock
exchange or other securities  market upon which the Company's  securities may be
listed. The Audit Committee held one meeting in fiscal 1998.

         Compensation  Committee.  The Compensation  Committee consists of three
directors  and sets  all  non-stock  compensation  for the  Company's  officers,
employees  and  service  providers,   other  than  directors.  The  Compensation
Committee met once and acted by unanimous written consent once in fiscal 1998.

                                       4

<PAGE>


         Stock Benefit  Committee.  The Stock Benefit Committee  consists of two
directors and  administers  the Company's 1992 Stock Option Plan, 1993 Directors
Stock Option Plan,  1996  Employee  Stock  Purchase Plan and other stock benefit
plans for officers,  employees and other service providers;  however,  the Stock
Benefit  Committee  does not  administer  discretionary  stock benefit plans for
directors.  The Stock Benefit  Committee met once and acted by unanimous written
consent sixty-five times in fiscal 1998.

Directors' Compensation

         Directors  resident  in  California  do not  receive  compensation  for
serving as members  of the  Company's  Board of  Directors;  directors  resident
outside  California receive a $5,000 fee for each meeting of the Company's Board
of Directors  physically attended by such director (provided,  however,  that no
such  director  shall be paid more than  $20,000  during any fiscal  year).  All
directors are reimbursed for expenses incurred  attending meetings of the Board.
Directors Messrs. Minnis and Kane, the Company's two non-employee members of the
Board of  Directors,  were granted  options to purchase  90,000 shares of Common
Stock,  each  with an  exercise  price of $1.33  (as  adjusted  to  reflect  two
three-for-two  forward stock splits  effected in the forms of one-for-two  stock
dividends by the Company in January 1995 and July 1995, respectively), in fiscal
1994.  Each of these options vested in increments of 25% per year with the first
such increment vesting on the one-year anniversary of the date of its grant, and
each is now fully vested and exercised. In fiscal 1998, Directors Messrs. Minnis
and Kane, the Company's two non-employee members of the Board of Directors, each
were granted  options to purchase  50,000 shares of Common  Stock,  each with an
exercise  price per share of $5.50.  Each of these options vest in increments of
20% per year on each of the first five  anniversaries  of June 9,  1997,  in the
case of Mr. Kane, and May 10, 1997, in the case of Mr. Minnis.

         On September 30, 1993, the Company  adopted its 1993  Directors'  Stock
Option Plan (the "Directors' Plan"),  under which 900,000 shares of Common Stock
(as adjusted to reflect two  three-for-two  forward stock splits effected in the
forms of  one-for-two  stock  dividends  by the Company in January 1995 and July
1995,  respectively) are reserved for issuance. The Directors' Plan provides for
the automatic grant to each non-employee  director of the Company (but excluding
persons on the  Company's  Board of Directors in November  1993) of an option to
purchase 22,500 shares of Common Stock on the date of such  director's  election
to the Company's Board of Directors.  Thereafter,  such director will receive an
automatic annual grant of an option to purchase 11,250 shares of Common Stock on
the date of each  annual  meeting of the  Company's  stockholders  at which such
director is  re-elected.  The maximum number of shares that may be issued to any
one director under this plan is 90,000. Such options will vest ratably over four
years from their  respective dates of grant. As of July 24, 1998, no options had
been granted under the Directors' Plan.

                  The Board of Directors recommends a vote FOR
                the election of each of the nominated Directors.


                                 PROPOSAL NO. 2

                           RATIFICATION OF APPOINTMENT
                           OF INDEPENDENT ACCOUNTANTS

         The Board of Directors has appointed  PricewaterhouseCoopers LLP as the
Company's independent  accountants for the fiscal year ending April 3, 1999, and
the    stockholders    are   being   asked   to   ratify    such    appointment.
PricewaterhouseCoopers  LLP  (or  its  predecessor)  has  been  engaged  as  the
Company's  independent  accountants  since  the  Company's  inception  in  1985.
Representatives of PricewaterhouseCoopers  LLP are expected to be present at the
Annual Meeting,  will be given an opportunity to make a statement if they desire
to do so, and are expected to be available to respond to appropriate questions.

            The Board of Directors recommends a vote FOR ratification
        of the appointment of PricewaterhouseCoopers LLP as the Company's
                            independent accountants.

                                       5

<PAGE>


                        EXECUTIVE OFFICERS OF THE COMPANY

<TABLE>
         Certain  information  concerning  executive  officers  of the  Company,
including their ages of July 24, 1998, is set forth below:

<CAPTION>
        Name                                       Age                      Position
        ----                                       ---                      --------
<S>                                                  <C>          <C>
         N. Damodar Reddy...................         59           President and Chief Executive Officer, Chief
                                                                  Financial Officer

         C.N. Reddy.........................         42           Executive Vice President, Chief Operating
                                                                  Officer and Secretary

         Gregory Barton.....................         36           Vice President - Corporate and Legal Affairs,
                                                                  General Counsel

         Sunit Saxena.......................         39           Vice President - Product/Test Engineering  and
                                                                  Operations

         Ritu Shrivastava...................         47           Vice President - Technology Development
</TABLE>


         N. Damodar Reddy is the co-founder of the Company and has served as the
Company's  Chairman of the Board, Chief Executive Officer and President from its
inception in February 1985. In June 1998, after the resignation of the Company's
Chief Financial Officer, Mr. Reddy was appointed Chief Financial Officer until a
replacement is named.  From September 1983 to February 1985, Mr. Reddy served as
President and Chief Executive Officer of Modular  Semiconductor,  Inc., and from
1980 to 1983, he served as manager of Advanced CMOS  Technology  Development  at
Synertek,  Inc., a subsidiary of Honeywell,  Inc.  Prior to that time, Mr. Reddy
held various  research and  development  and management  positions at Four Phase
Systems,  a  subsidiary  of  Motorola,  Inc.,  Fairchild  Semiconductor  and RCA
Technology Center. He holds an M.S. degree in Electrical  Engineering from North
Dakota State  University and a M.B.A.  from Santa Clara  University.  N. Damodar
Reddy is the brother of C.N. Reddy.

         C.N.  Reddy is the  co-founder  of the  Company  and has  served as the
Company's Secretary and director since its inception in February 1985. Beginning
February  1985,  Mr. Reddy served as the Company's Vice President - Engineering.
In May 1993, he was appointed Senior Vice President - Engineering and Operations
of the Company.  In December 1997, he was appointed Executive Vice President and
Chief  Operating  Officer.  From 1984 to 1985,  he served as  Director of Memory
Products of Modular Semiconductor, Inc., and from 1983 to 1984, Mr. Reddy served
as a SRAM product line manager for Cypress Semiconductor Corporation.  From 1980
to 1983, Mr. Reddy served as a DRAM development  manager for Texas  Instruments,
Inc.  and,  before that, he was a design  engineer  with National  Semiconductor
Corporation  for two  years.  Mr.  Reddy  holds  an M.S.  degree  in  Electrical
Engineering from Utah State University.  C.N. Reddy is named inventor of over 15
patents  related  to SRAM and DRAM  designs.  C.N.  Reddy is the  brother  of N.
Damodar Reddy.

         Gregory  Barton  joined the Company in 1995 as General  Counsel and was
appointed  Vice  President - Corporate and Legal  Affairs in 1996.  From 1986 to
1993, he was an associate in the New York office of the law firm Gibson,  Dunn &
Crutcher.  Mr.  Barton  received a J.D.  degree magna cum laude from Harvard Law
School, and a B.A. degree summa cum laude from Claremont McKenna College.

         Sunit Saxena joined the Company in January 1995 and was appointed  Vice
President - Product/Test  Engineering and Operations in January 1998. Mr. Saxena
had been appointed Vice President - Product Engineering in August 1995. Prior to
joining the Company,  Mr. Saxena held positions at Altera as Director of Product
and Test  Engineering  and at  Advanced  Micro  Devices,  Inc.  where his career
included  management of  Product/Test  Engineering  for CMOS and Bipolar Network
products,  the 2900 series Microprocessor family, DRAMs, and process development
and management of EPROM and EEPROM. Mr. Saxena has an M.S. degree in Solid State

                                       6

<PAGE>


Device Physics from the Indian  Institute of Technology in New Delhi,  India and
an M.S. degree in Computer Engineering from Syracuse University.

         Ritu Shrivastava joined the Company in November 1993, and was appointed
Vice  President - Technology  Development in August 1995.  Mr.  Shrivastava  was
designated as an executive officer of the Company in July 1997. Prior to joining
the Company,  Dr.  Shrivastava worked at Cypress  Semiconductor  Corporation for
more than 10 years in  various  technology  management  positions,  the last one
being Director of Technology  Development.  Prior to that time, Dr.  Shrivastava
was with Mostek Corporation for 3 years,  responsible for CMOS development.  Dr.
Shrivastava  served on the  Electrical  Engineering  faculty at Louisiana  State
University  where he also  received  his Ph.D.  Dr.  Shrivastava  completed  his
Masters and  Bachelor's  degrees in Electrical  Communication  Engineering  from
Indian Institute of Science, Bangalore, India and a Bachelor's degree in Physics
from Jabalpur  University,  India.  Dr.  Shrivastava is named inventor in over 9
patents related to various technologies, and is a Senior Member of IEEE.


         SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

<TABLE>
         The following  table sets forth  information  that has been provided to
the Company with  respect to  beneficial  ownership  of shares of the  Company's
Common  Stock as of July 9, 1998 (or such other date as may be  indicated in the
footnote  for the  respective  person)  for (i) each  person who is known by the
Company to own  beneficially  more than 5% of the  outstanding  shares of Common
Stock,  (ii) each executive  officer and former executive officer of the Company
named in the Summary  Compensation Table, (iii) each director of the Company and
(iv) all directors and executive  officers of the Company as a group. On July 9,
1998, there were 41,434,842 shares of the Company's Common Stock outstanding.

<CAPTION>
                                                                                  Shares Beneficially Owned (1) (2)
                                                                                  ---------------------------------
Name of Beneficial Owner                                                             Number             Percent (%)
- ------------------------                                                             ------             -----------
<S>                                                                               <C>                      <C>
C.N. Reddy (3)                                                                    7,963,750                19.2

N. Damodar Reddy (4)                                                              7,935,150                19.2

State of Wisconsin Investment Board (5)                                           3,521,200                 8.5

Fidelity Management & Research (6)                                                2,620,800                 6.3

Capital Research and Management Company and SMALLCAP World Fund,                  2,545,000                 6.1
Inc. (7)

Jon B. Minnis (8)                                                                 1,135,000                 2.7

Ritu Shrivastava (9)                                                                139,374                   *

Sanford L. Kane (10)                                                                100,000                   *

Sunit Saxena (11)                                                                    77,500                   *

Gregory Barton (12)                                                                  33,445                   *

Phil Richards (13)                                                                   20,750                   *

All executive officers and directors (and the former executive                   17,404,969                42.0
officer named in the Summary Compensation Table) as a group (8
persons) (14)

<FN>
* Less than 1%

(1)   Unless otherwise noted, the Company believes that all persons named in the
      table have sole  voting  and sole  investment  power  with  respect to all
      shares of Common  Stock  shown in the  table to be  beneficially  owned by
      them, subject to community property laws where applicable.

                                       7

<PAGE>


(2)   A person is deemed to be the  beneficial  owner of securities  that can be
      acquired  by such  person  within  sixty  (60) days upon the  exercise  of
      options,  excluding,  however,  options granted  pursuant to the Company's
      1996 Employee  Stock  Purchase  Plan  ("ESPP"),  as the shares  subject to
      option under the ESPP for the next  applicable  Purchase  Date (August 15,
      1998) may depend upon the fair market value of the Company's  Common Stock
      on such  Purchase  Date,  which  value is not known as of the date of this
      Proxy Statement.  Each stockholder's percentage ownership is determined by
      assuming  that options that are held by such person (but not those held by
      any other person) and that are exercisable  within sixty (60) days of July
      9, 1998 have been exercised.

(3)   Includes 105,000 shares held of record by C.N. Reddy Investments, Inc., of
      which C.N. Reddy is the sole shareholder. The address of C.N. Reddy is c/o
      Alliance  Semiconductor  Corporation,  3099 North First Street,  San Jose,
      California 95134.

(4)   Includes  165,000  shares held of record by N.D.R.  Investments,  Inc., of
      which N. Damodar Reddy is the sole shareholder.  The address of N. Damodar
      Reddy is c/o Alliance Semiconductor Corporation,  3099 North First Street,
      San Jose, California 95134.

(5)   Represents  shares held as of December 31, 1997,  as reported on Amendment
      No. 2 to Schedule 13G filed by the State of Wisconsin  Investment Board on
      or  about  January  22,  1998.  The  address  of the  State  of  Wisconsin
      Investment  Board is P.O.  Box  7842,  112 East  Wilson  Street,  Madison,
      Wisconsin 53707.

(6)   Represents  shares held as of March 31, 1998,  as reported on Schedule 13F
      filed by  Fidelity  Management  & Research  on or about May 1,  1998.  The
      address of Fidelity Management & Research is 82 Devonshire Street, Boston,
      Massachusetts 02109.

(7)   Represents  shares held as of December 31,  1997,  as reported on Schedule
      13G filed jointly by Capital Research and Management  Company and SMALLCAP
      World Fund,  Inc. on or about July 9, 1998. The address of each of Capital
      Research and Management Company and SMALLCAP World Fund, Inc. is 333 South
      Hope Street, Los Angeles, California 90071.

(8)   Includes  1,035,000 shares owned of record by Milpitas  Materials Company,
      of which Mr. Minnis is the President and a  shareholder.  Includes  10,000
      shares  subject to options  exercisable  within sixty (60) days of July 9,
      1998.

(9)   Includes 139,374 shares subject to options  exercisable  within sixty (60)
      days of July 9, 1998.

(10)  Includes  10,000 shares subject to options  exercisable  within sixty (60)
      days of July 9, 1998.

(11)  Includes  77,500 shares subject to options  exercisable  within sixty (60)
      days of July 9, 1998.

(12)  Includes  30,000 shares subject to options  exercisable  within sixty (60)
      days of July 9, 1998.

(13)  Includes  20,750 shares subject to options  exercisable  within sixty (60)
      days of July 9, 1998. 

(14)  Includes 287,624 shares subject to options  exercisable  within sixty (60)
      days of July 9, 1998.
</FN>
</TABLE>

                                       8

<PAGE>


                             EXECUTIVE COMPENSATION

<TABLE>
         The  following   table  sets  forth  certain   information   concerning
compensation of (i) the Company's Chief Executive  Officer,  (ii) the four other
most highly  compensated  executive officers of the Company serving at March 29,
1998,  for the fiscal year ended March 29, 1998 and each of the  Company's  past
two fiscal years; and (iii) one individual who had been an executive  officer of
the Company during,  but not at the end of, fiscal 1998, and who, had he been an
executive  officer  at the end of fiscal  1998,  would have been one of the four
most  highly  compensated  executive  officers  of the  Company  after the Chief
Executive Officer for fiscal 1998.

<CAPTION>
                                                Summary Compensation Table
                                         -----------------------------------------

                                                                                         Long Term
                                                    Annual Compensation              Compensation Awards
                                                    --------------------             -------------------
                                                                    Other Annual
                                Fiscal                    Bonus     Compensation    Securities Underlying
 Name and Principal Position    Year      Salary ($)     ($) (1)       ($) (2)        Option(s) (#) (3)
 ---------------------------    ----      ----------     -------       -------        -----------------
<S>                              <C>        <C>            <C>           <C>                 <C>
N. Damodar Reddy                 1998       300,000        ---           ---                 ---
  President, Chief               1997       300,000        ---           ---                 ---
  Executive Officer and          1996       286,745        ---           ---                 ---
  Chief Financial Officer

C.N. Reddy                       1998       274,992        ---           ---                 ---
  Executive Vice President and   1997       274,998        ---           ---                 ---
  Chief Operating Officer        1996       262,998        ---           ---                 ---

Gregory Barton (4)               1998       154,560      57,434          ---                30,000
  Vice President - Corporate     1997       138,000      57,579          ---                30,000
  and Legal Affairs, and         1996       100,923      11,000          ---                40,000
  General Counsel

Sunit Saxena                     1998       170,192      15,250          ---               100,000
  Vice President - Product/Test  1997       154,000      10,000          ---                 ---
  Engineering and Operations     1996       130,167       8,000          ---                 ---

Phil Richards (5)                1998       150,000      30,885          ---                10,000
  Vice President - Sales         1997       142,000      68,023          ---                 ---
                                 1996       108,433      26,750          ---                75,000

Ritu Shrivastava                 1998       158,000         250          ---               125,000
  Vice President - Technology    1997       148,000           0         16,667               ---
  Development                    1996       134,618        ---          18,769               ---


<FN>
(1)  Represents  bonuses  earned for  services  rendered  during the fiscal year
     listed, even if paid after the end of the fiscal year.

(2)  Perquisites  are  excluded  as  their  aggregate  value  did not  meet  the
     reporting  threshold  of the lesser of $50,000 or ten per cent (10%) of the
     individual's salary plus bonus.

(3)  To the extent applicable,  as adjusted to reflect the three-for-two forward
     stock split  effected in the form of a  one-for-two  stock  dividend by the
     Company in July 1995.  Reflects net options granted (i.e., does not include
     options issued upon  repricing,  where same number of options were canceled
     pursuant to the repricing),  and excludes grants of options pursuant to the
     ESPP.

(4)  Mr. Barton joined the Company in May 1995.

                                       9

<PAGE>


(6)  Mr. Richards joined the Company in June 1995.
</FN>
</TABLE>


                        OPTION GRANTS IN LAST FISCAL YEAR

<TABLE>
         The  following  table  provides  information  concerning  each grant of
options to purchase the Company's  Common Stock made during the fiscal year 1998
to the  executive  officers and former  executive  officer  named in the Summary
Compensation Table above.

<CAPTION>
                                                                                             Potential Realizable
                                                                                            Value at Assumed Annual
                                                                                             Rates of Stock Price
                                                                                           Appreciation For Option
                                        Individual Grants                                        Term (1) ($)
                   # of Securities     % of Total Options                                 --------------------------
                      Underlying      Granted to Employees   Exercise Price     Expiration
      Name         Options Granted   in Fiscal Year (%)(2)  Per Share ($)(3)       Date           5%           10%
      ----         ---------------   ---------------------  ---------------        ----           --           ---
<S>                   <C>                     <C>               <C>              <C>             <C>          <C>
Gregory Barton        30,000(4)               1.7               8.09375           6/5/03         82,579       187,345

Gregory Barton         1,221                   *                6.1625           8/15/97(5)         N/A           N/A
 
Gregory Barton         1,385                   *                5.5781           2/15/98(6)         N/A           N/A

Phil Richards         10,000(4)               0.6               8.09375           6/5/03         27,526        62,448

Phil Richards            537                    *               5.5781           2/15/98(6)         N/A           N/A

Sunit Saxena          50,000(4)               2.8               8.09375           6/5/03        137,632       312,241

Sunit Saxena          50,000(4)               2.8               4.5625            1/1/04         77,584       176,012

Sunit Saxena           1,306                   *                6.1625           8/15/97(5)         N/A           N/A

Sunit Saxena           1,500                   *                5.5781           2/15/98(6)         N/A           N/A

Ritu Shrivastava      75,000(4)               4.1               7.375            5/14/03        188,115       426,770

Ritu Shrivastava      50,000(4)               2.8               8.09375           6/5/03        137,632       312,241

Ritu Shrivastava       1,262                   *                6.1625           8/15/97(5)         N/A           N/A

Ritu Shrivastava       1,416                   *                5.5781           2/15/98(6)         N/A           N/A

<FN>
* Less than 1%.

(1)  The above information  concerning five per cent (5%) and ten per cent (10%)
     assumed annual rates of compounded stock price  appreciation is mandated by
     the Securities and Exchange  Commission.  There is no assurance provided to
     any executive  officer or to any other optionee that the actual stock price
     appreciation over the option term will be at the assumed five per cent (5%)
     and ten per  cent  (10%)  levels  set  forth on the  table or at any  other
     defined  level.  Unless the market price of the Common Stock of the Company
     does in fact  appreciate  over the option  term,  no value will be realized
     from the  options  grants  made to the  executive  officers or to any other
     optionee.

(2)  Reflects percentage of total options granted to employees in fiscal 1998.

(3)  The exercise  price may be paid in cash or pursuant to a cashless  exercise
     procedure under which the optionee provides  irrevocable  instructions to a
     brokerage  firm to sell the  purchased  shares and to remit to the Company,
     out of the sale proceeds, an amount equal to the exercise price.

                                       10

<PAGE>


(4)  These options granted  pursuant to the Company's 1992 Stock Option Plan are
     exercisable  as to  twenty  per cent  (20%) of the  shares  underlying  the
     option, in five equal annual installments commencing one year from the date
     of grant. Each of the reported options is an incentive stock option ("ISO")
     to the extent it does not exceed applicable limits set by the tax laws. For
     each option that exceeds such limits,  the number of shares  underlying the
     option grant is allocated  between two options,  the first an ISO up to the
     applicable  limits  set by the tax  laws,  and the  second a  non-statutory
     option for the balance of the shares. In each case,  vesting continues only
     so long as employment  with the Company or one of its  subsidiaries  (or in
     the case of non-statutory  stock option,  one of the Company's  affiliates)
     continues.

(5)  These  options  granted  pursuant  to the  Company's  1996  Employee  Stock
     Purchase Plan were exercised automatically upon the purchase date of August
     15, 1997.

(6)  These  options  granted  pursuant  to the  Company's  1996  Employee  Stock
     Purchase  Plan  were  exercised  automatically  upon the  purchase  date of
     February 15, 1998.
</FN>
</TABLE>


                 AGGREGATED OPTION EXERCISES IN LAST FISCAL YEAR
                        AND FISCAL YEAR-END OPTION VALUES

<TABLE>
         The following table sets forth  information  concerning shares acquired
on exercise of stock  options  during fiscal 1998 and the value of stock options
held at the end of fiscal 1998 by each of the executive  officers and the former
executive officer named in the Summary Compensation Table above.

<CAPTION>
                                                         Number of Securities             Value of Unexercised
                                                         Underlying Unexercised Options   In-The-Money Options
                         Shares                          at Fiscal Year-End (#)(2)        at Fiscal Year-End ($)(2)(3)
                         Acquired On    Value            -----------------------------    ----------------------------
Name                     Exercise (#)   Realized ($)(1)    Exercisable    Unexercisable   Exercisable    Unexercisable
- ----                     ------------   ---------------    -----------    -------------   -----------    -------------
<S>                         <C>           <C>                <C>             <C>            <C>             <C>
N. Damodar Reddy            460,000       1,744,693          440,000               0        2,572,152              0
C.N. Reddy                  540,000       2,127,357          360,000               0        2,104,488              0
Gregory Barton               14,606         108,477           14,000          74,000            3,875         10,250
Phil Richards                38,037         242,558                0          47,500                0         16,406
Sunit Saxena                  2,806          10,155           67,500         122,500           29,531        147,344
Ritu Shrivastava              2,678           9,780          114,374         125,000          455,117              0


<FN>
(1)  "Value Realized"  represents the fair market value of the shares underlying
     the option on the date of exercise  based on the per share closing price of
     the Company's Common Stock as reported on the Nasdaq National Market,  less
     the aggregate  exercise price, and may not be realized upon the sale of the
     shares  underlying the option,  and does not necessarily  indicate that the
     optionee sold such shares.

(2)  Excludes  options  pursuant to the Company's  1996 Employee  Stock Purchase
     Plan for the purchase period in effect at 1998 fiscal  year-end,  as amount
     of shares to be purchased and purchase price per share are not determinable
     prior to August 15, 1998.

(3)  These values have not been and may never be realized. They are based on the
     difference  between the respective  exercise  prices of  outstanding  stock
     options and the closing  price of the  Company's  Common Stock on March 27,
     1998 of $7.3125 per share.

(4)  Represents  shares  acquired  pursuant to the Company's 1996 Employee Stock
     Purchase Plan on February 15, 1998.
</FN>
</TABLE>

                                       11

<PAGE>


                              CERTAIN TRANSACTIONS

         In May 1998,  the Company  loaned N. Damodar  Reddy and C.N.  Reddy the
sums  of  approximately  $895,078  and  $720,429,  respectively,  to  pay  taxes
associated  with their  respective  exercises in May 1998 of options  granted in
1993  pursuant to the  Company's  1992 Stock Option Plan.  Each of the borrowers
executed  a  promissory  note in  favor of the  Company  with  respect  to their
respective  loan.  Each such note provides that on or before  December 31, 1998,
the borrower shall repay the outstanding principal,  together with interest at a
rate of  5.50%  per  annum.  Each  such  note  provides  that if the  borrower's
full-time  employment with the Company ceases, any unpaid principal plus accrued
interest shall become immediately due and payable.  Moreover,  each such note is
secured by certain shares of the Company's fully-paid and non-assessable  Common
Stock that  borrower had owned for more than six months prior to the date of the
note; in the case of N. Damodar Reddy,  the note is secured by 186,000 shares of
Common Stock; in the case of C.N.  Reddy,  the note is secured by 150,000 shares
of Common  Stock.  No  payments  have been due or made to date with  respect  to
either such note, and to date the largest amount of aggregate indebtedness under
such  notes is  approximately  $902,631  (in the case of N.  Damodar  Reddy) and
$726,508 (in the case of C.N. Reddy), respectively.

         In June 1998,  the Company  loaned Sanford L. Kane the sum of $119,997,
in connection  with Mr. Kane's  exercise of options  granted in 1993 pursuant to
the Company's  1992 Stock Option Plan.  Mr. Kane  executed a promissory  note in
favor of the Company with respect to such loan.  Pursuant to the note,  Mr. Kane
agreed to repay the principal in three equal annual installments,  together with
interest at a rate of 5.58% per annum.  Moreover,  the note is secured by 25,596
shares of the Company's fully-paid and non-assessable Common Stock that Mr. Kane
acquired  upon such  exercise.  No  payments  have been due or made to date with
respect to this note, and to date the largest  amount of aggregate  indebtedness
under this note is approximately $120,969.

         In  October  1997,   the  Company   entered  into  an  agreement   (the
"Agreement") with Sage, Inc. ("Sage") a corporation in which N. Damodar Reddy is
(and was on the date of the execution of the  Agreement) a director and in which
N.  Damodar  Reddy  and  C.N.  Reddy  collectively  own  less  than  15%  of the
outstanding  shares  (on the date of  execution  of the  Agreement,  the  Reddys
collectively owned approximately 20% of the then-outstanding  shares).  Pursuant
to the Agreement, Sage developed and licensed to the Company certain technology,
in exchange for certain fees and an agreement to make certain  royalty  payments
and sell certain  products to Sage.  The parties to the Agreement also agreed on
certain field of use restrictions with respect to certain products incorporating
the technology.  The Company's Board of Directors  approved the execution of the
Agreement,  finding that the terms of the Agreement  were more  favorable to the
Company  than were the terms of a  proposed  agreement  from  another  potential
licensor,  and that it would be in the best  interests  of the  Company to enter
into the Agreement. In fiscal 1998, the Company paid Sage approximately $175,000
pursuant to the Agreement.


                        REPORT ON EXECUTIVE COMPENSATION

         Notwithstanding  anything  to  the  contrary  set  forth  in any of the
Company's  previous  filings under the  Securities  Act of 1933, as amended (the
"Securities  Act"),  or the  Securities  Exchange  Act of 1934,  as amended (the
"Exchange  Act") that might  incorporate  future  filings,  including this Proxy
Statement,  in whole or in part,  this  section  entitled  "Report on  Executive
Compensation"  shall not be  incorporated  by reference into any such filings or
into any future filings,  and shall not be deemed  soliciting  material or filed
under the Securities Act or Exchange Act.

Report of Compensation Committee and Stock Benefit Committee

         The  Compensation  Committee  of the Board of  Directors  sets the base
salary of the Company's  executive officers and approves  individual bonuses for
executive  officers.  The Stock  Benefit  Committee  of the  Board of  Directors
administers  the  Company's  1992  Stock  Option  Plan and 1996  Employee  Stock
Purchase  Plan under which grants may be made to executive  officers and others.
The following is a summary of policies of the  Compensation  Committee and Stock
Benefit  Committee that affect the compensation paid to executive  officers,  as
reflected in the tables and text set forth elsewhere in this Proxy Statement.

                                       12

<PAGE>


         GENERAL  COMPENSATION  POLICY.  The  Compensation  Committee  and Stock
Benefit  Committee's  overall policies with respect to executive  officers is to
offer competitive  compensation  opportunities for such persons based upon their
personal  performance,  the  financial  performance  of the  Company  and  their
contribution to that performance.  Each executive officer's compensation package
is  comprised  of three  elements:  (i) base  salary  that  reflects  individual
performance  and is designed  primarily to be competitive  with salary levels in
the industry,  (ii)  stock-based  incentive  awards  designed to strengthen  the
mutuality  of  interests  between  the  executive  officers  and  the  Company's
stockholders,  and  (iii) for  executive  officers  in the  sales and  marketing
functions,  and for other  executive  officers in certain  other  circumstances,
annual or quarterly cash bonuses  related to the  performance of the Company for
such executive  officer's  functional area. In addition,  from time the time the
Company has forgiven  certain  debt  obligations  of  executive  officers to the
Company.

         FACTORS.  Several  important  factors  considered in  establishing  the
components of each executive officer's  compensation package for the 1998 fiscal
year are  summarized  below.  Additional  factors  were taken into  account to a
lesser degree.  The  Compensation  Committee and Stock Benefit  Committee may in
their discretion apply entirely different factors, such as different measures of
financial  performance,  for  future  fiscal  years.  However,  it is  presently
contemplated  that all  compensation  decisions  will be designed to further the
overall compensation policy described above.

     * Base  Salary.  The base salary for each  executive  officer is set on the
basis of  personal  performance,  the  salary  levels in effect  for  comparable
positions in similarly situated companies within the semiconductor industry, and
internal comparability considerations.  The Compensation Committee believes that
the Company's most direct  competitors  for executive  talent are not limited to
the  companies  that the  Company  would  use in a  comparison  for  stockholder
returns.  Therefore,  the  compensation  comparison group is not the same as the
industry group index used in the section  "Comparison  of  Stockholder  Return,"
below.

     * Stock-Based Incentive Compensation.  The Stock Benefit Committee approves
periodic grants of stock options to each of the Company's executive officers and
others under the Company's 1992 Stock Option Plan and  administers the Company's
1996 Employee  Stock Purchase Plan. The grants under these plans are designed to
align the interests of the optionees with those of the  stockholders and provide
each  individual  with a  significant  incentive  to manage the Company from the
perspective of an owner with an equity stake in the business.  Moreover, vesting
schedules   of  options   granted   pursuant  to  the  1992  Stock  Option  Plan
(historically  four or five years from the date of grant)  encourage a long-term
commitment to the Company by its executive  officers and other  optionees.  Each
grant  pursuant to the 1992 Stock Option Plan  generally  allows the optionee to
acquire  shares of the  Company's  Common  Stock at a fixed price per share (the
fair  market  value  on  the  grant  date)  over  a  specified  period  of  time
(historically,  up to one year after full  vesting),  thus providing a return to
the optionee only if the market price of the shares  appreciates over the option
term.  The size of the option  grant  pursuant to the 1992 Stock  Option Plan to
each  optionee  is set  at a  level  that  the  Stock  Benefit  Committee  deems
appropriate  in order to create a  meaningful  opportunity  for stock  ownership
based upon the individual's  current  position with the Company,  but also takes
into account the individual's  potential for future responsibility and promotion
over the option  vesting  period,  and the  individual's  performance  in recent
periods.  The Stock Benefit Committee  periodically reviews the number of shares
owned by, or subject to options held by, each executive officer,  and additional
awards are considered based upon past performance of the executive officer.  The
1996 Employee Stock Purchase Plan affords Company  employees  (other than owners
of 5% or more of the Company's  securities) the opportunity to purchase  Company
Common  Stock  twice a year at a  discount  to the  market  value on the date of
purchase, by utilizing funds that have been withheld from the employee's payroll
during the preceding  six-month period (employees may elect to have up to 10% of
their payroll withheld for such purpose).

     * Annual or Quarterly  Cash  Bonuses.  Other than with respect to executive
officers engaged in the sales and marketing functions,  the Company historically
has not had a formal cash bonus  program for executive  officers,  although cash
bonuses  have  been paid  from  time to time in the past to  selected  executive
officers in recognition  of superior  individual  performance.  For fiscal 1998,
officers  in the  sales  function  received  bonuses  based  upon the  Company's
achievement  of certain  sales  milestones,  and Messrs.  Barton and Saxena each
received a bonus based upon individual performance.  In addition,  small holiday
bonuses  were paid in  fiscal  1998 to the  Company's  officers,  excluding  the
Reddys.

                                       13

<PAGE>


         CEO  COMPENSATION.  In setting the  compensation  payable during fiscal
1998  to  the  Company's  Chief  Executive   Officer,   N.  Damodar  Reddy,  the
Compensation  Committee used the same factors  described above for the executive
officers.  Mr. Reddy was not issued any stock-based  incentive  compensation and
did not earn a bonus during fiscal 1998.

         EFFECT OF SECTION 162(m) OF THE INTERNAL  REVENUE CODE.  Section 162(m)
of the U.S.  Internal Revenue Code limits the tax deductibility by a corporation
of  compensation  in excess of $1  million  paid to any of its five most  highly
compensated  executive  officers.  However,   compensation  which  qualifies  as
"performance-based"  is  excluded  from the $1  million  limit if,  among  other
requirements,   the   compensation   is   payable   only  upon   attainment   of
pre-established,   objective   performance   goals  under  a  plan  approved  by
stockholders.

         The  Compensation  Committee  does  not  presently  expect  total  cash
compensation  payable  for  salaries  to  exceed  the $1  million  limit for any
individual executive.  Having considered the requirements of Section 162(m), the
Compensation  Committee  believes  that  stock  option  grants  to date meet the
requirement that such grants be "performance based" and are,  therefore,  exempt
from the limitations on deductibility.  The Compensation Committee will continue
to monitor the compensation  levels potentially payable under the Company's cash
compensation  programs,  but  intends to retain  the  flexibility  necessary  to
provide total cash compensation in line with competitive practice, the Company's
compensation philosophy, and the Company's best interests.

         Submitted by the Compensation Committee and the Stock Benefit Committee
of the Company's Board of Directors:

Compensation Committee                              Stock Benefit Committee

N. Damodar Reddy, Chairman                          Jon B. Minnis, Chairman
Jon B. Minnis, Member                               Sanford L. Kane, Member
Sanford L. Kane, Member


Employment Contracts and Termination of Employment Arrangements

         The  Company   presently   has  no  employment   contracts,   plans  or
arrangements  in  effect  for  executive   officers  in  connection  with  their
resignation,  retirement or  termination  of employment or following a change in
control or ownership of the Company.

Compensation Committee Interlocks and Insider Participation

         The members of the Compensation Committee, are Messrs. Sanford L. Kane,
Jon B. Minnis and N. Damodar Reddy.  The members of the Stock Benefit  Committee
are  Messrs.  Kane and Minnis.  Neither Mr. Kane nor Mr.  Minnis was at any time
during fiscal 1998 or any other time an officer or employee of the Company.  Mr.
Reddy has been  President  and  Chief  Executive  Officer  of the  Company,  and
Chairman of the Company's  Board of Directors,  since the Company's  founding in
1985.

                                       14

<PAGE>


                        COMPARISON OF STOCKHOLDER RETURN

         Notwithstanding  anything  to  the  contrary  set  forth  in any of the
Company's  previous  filings under the  Securities  Act or the Exchange Act that
might incorporate future filings, including this Proxy Statement, in whole or in
part,  this section  entitled  "Comparison of  Stockholder  Return" shall not be
incorporated by reference into any such filings or into any future filings,  and
shall not be deemed  soliciting  material or filed under the  Securities  Act or
Exchange Act.

         The graph  below  compares  the  cumulative  stockholder  return on the
Company's  Common Stock from the date of the Company's  initial public  offering
(November 30, 1993) to March 31, 1998 with the  cumulative  return on the Nasdaq
Stock Market (U.S.) Index and the Nasdaq  Electronic  Component Stock Index over
the same period  (assuming the investment of $100 in the Company's  Common Stock
and in  each of the  indexes  on  November  30,  1993  and  reinvestment  of all
dividends).


                     Comparison of Cumulative Total Return

[The following  descriptive  data is supplied in accordance  with Rule 304(d) of
Regulation S-T]


- --------------------------------------------------------------------------------
                     11/30/93   3/31/94     3/31/95  3/31/96   3/31/97   3/31/98
                     -----------------------------------------------------------
Alliance Semiconductor   100     159.4       796.9    270.7     228.5     205.7
Corporation
- --------------------------------------------------------------------------------
Nasdaq Stock Market      100      98.5       109.5    148.7     165.4     250.9
(U.S.) Index
- --------------------------------------------------------------------------------
Nasdaq Electronic        100     108.6       142.0    186.8     327.6     374.9
Component Stock Index
- --------------------------------------------------------------------------------


             SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

         Section 16(a) of the Exchange Act requires the Company's  directors and
executive  officers,  and persons who own more than 10% of the Company's  Common
Stock ("10% Stockholders"),  to file with the Securities and Exchange Commission
("SEC")  initial  reports  of  ownership  on a Form 3 and  reports of changes in
ownership of Common Stock and other equity securities of the Company on a Form 4
or  Form 5.  Officers,  directors  and  10%  Stockholders  are  required  by SEC
regulations  to furnish the Company with copies of all Section  16(a) forms they
file.

         To the Company's  knowledge,  based solely on a review of the copies of
such reports furnished to the Company and written  representations that no other
reports were required,  during fiscal 1998 all Section 16(a) filing requirements
applicable to its officers,  directors, and 10% Stockholders were complied with,
except that Jon B. Minnis filed one Form 4 approximately two weeks late.

                                       15

<PAGE>


                              STOCKHOLDER PROPOSALS

         Stockholder  proposals  that  are  intended  to  be  presented  at  the
Company's 1998 Annual Meeting of Stockholders must be received by the Company no
later than April 23, 1999.


                                 OTHER BUSINESS

         The Board of  Directors  does not  presently  intend to bring any other
business  before the Annual  Meeting  and,  so far as is known to the Board,  no
matters are to be brought  before the Annual  Meeting except as specified in the
notice of such  meeting.  As to any business  that may properly  come before the
Annual  Meeting,  or any  adjournment  thereof,  however,  it is  intended  that
Proxies, in the form enclosed,  will be voted in accordance with the judgment of
the persons voting such Proxies.


    WHETHER OR NOT YOU PLAN TO ATTEND THE MEETING IN PERSON, YOU ARE URGED TO
             SIGN AND PROMPTLY MAIL THE ENCLOSED PROXY IN THE RETURN
                  ENVELOPE PROVIDED SO THAT YOUR SHARES WILL BE
                           REPRESENTED AT THE MEETING.


                                       By Order of the Board of Directors,


                                       /s/ C. N. Reddy
                                       C.N. REDDY
                                       Executive Vice President, Chief Operating
                                        Officer and Secretary

                                       16

<PAGE>


                                                                      APPENDIX A


                       ALLIANCE SEMICONDUCTOR CORPORATION
                  PROXY FOR 1998 ANNUAL MEETING OF STOCKHOLDERS
                                SEPTEMBER 3, 1998

    THIS PROXY IS SOLICITED ON BEHALF OF ALLIANCE SEMICONDUCTOR CORPORATION'S
                               BOARD OF DIRECTORS

         The  undersigned  hereby  appoints N. Damodar Reddy and C. N. Reddy, or
either  of  them,  proxies  and  attorneys-in-fact,  each  with  full  power  of
substitution  and  revocation  thereof,  on  behalf  of and in the  name  of the
undersigned,  to  represent  the  undersigned  at the  1998  Annual  Meeting  of
Stockholders of Alliance Semiconductor Corporation (the "Company") to be held at
the Network Meeting Center at Techmart, 5201 Great America Parkway, Santa Clara,
California 95054, on Thursday,  September 3, 1998 at 10:00 a.m., local time, and
at any adjournments or postponements  thereof,  and to vote the number of shares
the undersigned  would be entitled to vote if personally  present at the meeting
as directed on the reverse side of this proxy,  and, in their  discretion,  upon
such other matters as may properly  come before the meeting or any  adjournments
or postponements thereof.

         THIS  PROXY IS  SOLICITED  ON BEHALF OF THE BOARD OF  DIRECTORS  OF THE
COMPANY AND WILL BE VOTED AS DIRECTED ON THE REVERSE SIDE OF THIS PROXY.  IN THE
ABSENCE  OF  DIRECTION,  THIS  PROXY  WILL BE VOTED  FOR THE FOUR  NOMINEES  FOR
ELECTION AND FOR PROPOSAL 2. In their discretion,  the proxy holders named above
are  authorized to vote upon such other business as may properly come before the
meeting or any adjournments or postponements thereof to the extent authorized by
Rule 14a-4(c) promulgated by the Securities and Exchange  Commission.  The Board
of Directors recommends a vote for election of each of the four nominees and for
Proposal 2. The undersigned  hereby  acknowledges  receipt of: (a) the Notice of
1998 Annual Meeting of Stockholders of the Company;  (b) the accompanying  Proxy
Statement;  and (c) the Annual Report to Stockholders  for the fiscal year ended
March 28, 1998.

                                                   (CONTINUED ON THE OTHER SIDE)

<PAGE>


<TABLE>
<CAPTION>
                                                                   [ X ]   Please mark
                                                                           your votes as
                                                                           in this example
<S>                                          <C>                     <C>
                                                                     WITHHOLD
                                             FOR ALL                 FOR ALL
                                             NOMINEES BELOW          NOMINEES BELOW
                                             (except as indicated)   (except as indicated)
1.     ELECTION OF DIRECTORS                 [ ]                     [ ]
       (The Board recommends a vote
       "FOR" all nominees listed below)

       Sanford L. Kane, Jon B. Minnis, C. N. Reddy and N. Damodar Reddy.

       (If you wish to withhold  authority to vote for any  individual  nominee,
       strike through the nominee's name above.)

       I PLAN TO ATTEND THE MEETING               [ ]

2.     RATIFICATION OF APPOINTMENT OF PRICE-        FOR   AGAINST   ABSTAIN
       WATERHOUSECOOPERS LLP AS THE COMPANY'S       [ ]     [ ]       [ ]
       INDEPENDENT ACCOUNTANTS (The Board recommends a vote "FOR").

Please sign exactly as your name(s) appears on your stock certificate. If shares
of stock  stand of record in the names of two or more  persons or in the name of
husband and wife,  whether as joint  tenants or  otherwise,  both or all of such
persons  should  sign the  proxy.  If  shares  of stock  are held of record by a
corporation,  the  proxy  should  be  executed  in  full  corporate  name by the
president or vice president and the secretary or assistant secretary.  If shares
of stock are held of record by a  partnership,  the proxy  should be executed in
partnership name by an authorized  person.  Executors or administrators or other
fiduciaries who execute the above proxy for a deceased  stockholder  should give
their full title. Please date this proxy.

WHETHER OR NOTE YOU PLAN TO ATTEND THE MEETING IN PERSON,  YOU ARE URGED TO SIGN
AND PROMPTLY MAIL THIS PROXY IN THE RETURN ENVELOPE PROVIDED SO THAT YOUR SHARES
MAY BE REPRESENTED AT THE MEETING.

Signature(s) _________________________________________   Dated:  __________________, 1998

PLEASE VOTE, DATE AND PROMPTLY RETURN THIS PROXY IN THE ENCLOSED RETURN ENVELOPE
WHICH IS POSTAGE PREPAID IF MAILED IN THE UNITED STATES.
</TABLE>




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