C & F FINANCIAL CORP
S-3D, 1997-07-01
STATE COMMERCIAL BANKS
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   Filed with the Securities and Exchange Commission on July 1, 1997
                                                     Registration No. 33-_____


                   SECURITIES AND EXCHANGE COMMISSION
                         Washington, D.C. 20549

                             -------------

                                FORM S-3
                      REGISTRATION STATEMENT UNDER
                       THE SECURITIES ACT OF 1933

                       C&F Financial Corporation
         (Exact Name of Registrant as specified in its Charter)

              Virginia                                  54-1680165
     (State or other jurisdiction             (IRS Employer Identification No.)
          of incorporation)

                             Eighth and Main Streets
                           West Point, Virginia 23181
                             (804) 843-2360
(Address, including zip code, and telephone number, including area code,
              of registrant's principal executive offices)

                             -------------

                    LARRY G. DILLON                          Copy to:
                      President                        HUGH B. WELLONS, ESQUIRE
               C&F Financial Corporation                  Mays & Valentine
               Eighth and Main Streets                 1111 East Main Street
              West Point, Virginia  23181             Richmond, Virginia  23218
(Name, address, including zip code, and telephone
number, including area code, of agent for service)

                             -------------

      Approximate date of commencement of proposed sale to public:

As soon as practicable after the effective date of this registration statement.

         If the only securities  being registered on this Form are being
offered pursuant to dividend or interest  reinvestment plans, please
check the following block.[x]

         If any securities  being registered on this Form are to be
offered on a delayed or continuous  basis  pursuant to Rule 415 under
the  Securities  Act of 1933,  other  than  securities  offered  only in
connection  with  dividend  or reinvestment plans, check the following
box.[ ]

         If this Form is filed to register additional securities for an
offering pursuant to Rule 462(b) under the Securities Act, please check
the following box and list  the  Securities  Act  registration statement
number  of the  earlier effective registration statement from the same
offering. [ ]

         If the Form is a post-effective amendment filed pursuant to
Rule 462(c) under the  Securities  Act,  check the following box and
list the Securities Act registration  statement number of the earlier
effective  registration  statement for the same offering. [ ]

                             -------------


<PAGE>

<TABLE>
<CAPTION>

                              CALCULATION OF REGISTRATION FEE
- -----------------------------------------------------------------------------------------
Title of Each Class  Proposed Maximum  Proposed Maximum
 of Securities to        Amount to      Offering Price      Aggregate       Amount of
  be Registered       be Registered     Per Unit (1)     Offering Price  Registration Fee
- -----------------------------------------------------------------------------------------
<S> <C>
 Common Stock,
$1.00 par value      100,000 shares        $21              $2,100,000         $636
- -----------------------------------------------------------------------------------------
</TABLE>

(1)  Estimated  solely  for the  purpose of  calculating  the
registration  fee according to trades made as of the latest  practicable
date prior to the date of filing the registation statement.

                             -------------

         The Registrant hereby amends this  Registration  Statement on
such date or dates as may be necessary to delay its  effective  date
until the  Registrant shall file a further amendment which specifically
states that this Registration Statement shall  thereafter  become
effective in accordance with Section 8(a) of the Securities  Act of
1933, or until the  Registration  Statement  shall become effective such
date as the  Commission  acting  pursuant  to  Section  8(a) may
determine.

<PAGE>


                               PROSPECTUS

                       C&F FINANCIAL CORPORATION
                        Eighth and Main Streets
                       West Point, Virginia 23181
                             (804) 843-2360

                       DIVIDEND REINVESTMENT PLAN
                     100,000 SHARES OF COMMON STOCK
                           ($1.00 par value)

         This Prospectus relates to 100,000 shares of the $1.00 par
value Common Stock of C&F  Financial  Corporation  (the  "Company")
which is  proposed to be issued  under the C&F  Financial  Corporation
Dividend  Reinvestment  Plan (the "Plan").  The Plan  provides each
registered  holder of its Common Stock with a simple and convenient
method of investing cash dividends in additional shares of Company
Common Stock without fees of any kind. The Plan was adopted by the Board
of Directors of the Company on June 12, 1997.

         The price of the shares purchased with reinvested dividends
will be the market price of the shares as  determined  under the Plan.
The number of shares authorized under the Plan shall be adjusted to
reflect stock dividends and stock splits.

         American Stock Transfer & Trust Company (the "Plan
Administrator") will administer  the Plan.  You may  enroll in the Plan
by  completing  the  enclosed Authorization Card.

         It is suggested that this Prospectus be retained for future
reference.

                        ------------------------

THESE  SECURITIES  HAVE NOT BEEN APPROVED OR  DISAPPROVED  BY THE
SECURITIES AND EXCHANGE COMMISSION, NOR HAS THE COMMISSION PASSED UPON
THE ACCURACY OR ADEQUACY OF THIS PROSPECTUS. ANY REPRESENTATION TO THE
CONTRARY IS A CRIMINAL OFFENSE.

                        -----------------------

                 This Prospectus is dated July 1, 1997.


<PAGE>



         No person has been  authorized to give any  information  or to
make any representation  not  contained in this  Prospectus,  and if
given or made,  such information  or  representation  should  not  be
relied  upon  as  having  been authorized.  This  Prospectus  does  not
constitute  an  offer  to  sell or the solicitation  of an offer  to
purchase  any of the  securities  to  which  this Prospectus  relates,
in any  jurisdiction,  to or from any person to whom it is unlawful to
make such an offer or  solicitation  in such  jurisdiction.  Neither
delivery of this Prospectus nor any distribution of the securities to
which this Prospectus relates shall,  under any circumstances,  create
any implication that the information  contained  herein is correct at
any time subsequent to the date hereof.

                         AVAILABLE INFORMATION

         The  Company  has filed  with the  Commission  a Form S-3
Registration Statement  (the  "Registration  Statement")  under  the
Securities  Act of 1933 relating to the shares of Company Common Stock
issuable pursuant to the Plan. As permitted by the rules and regulations
of the Commission,  this Prospectus omits certain  information contained
in  the  Registration  Statement.  For  further information, reference
is made to the Registration Statement and to the exhibits thereto, which
may  be  inspected  without  charge  at  the  public  reference
facilities of the Commission at 450 Fifth Street, N.W., Washington,
D.C. 20549, and copies of which may be obtained from the Commission at
prescribed rates.

         The  Company  is  subject  to  the  informational  requirements
of the Securities  Exchange  Act of 1934,  as  amended  (the  "Exchange
Act"),  and in accordance therewith files reports,  proxy statements and
other information with the Securities and Exchange Commission (the
"Commission").  Such reports,  proxy statements and other  information
can be inspected and copied at the offices of the Commission,  at 450
Fifth Street, N.W., Room 1024,  Washington,  D.C. 20549, and at its
regional  offices at the  following  locations:  Northwestern  Atrium
Center, 500 West Madison Street, Suite 1400, Chicago,  Illinois
60661-2511;  and 75 Park Place, Room 1228, New York, New York 10007.


<PAGE>


         Copies of such  material  can be  obtained  from the  Public
Reference Section of the Commission at 450 Fifth Street, N.W.,
Washington,  D.C. 20549 at prescribed rates. In addition,  the
Commission maintains an internet web site at http://www.sec.gov.,
containing reports, proxy and informational statements and other
information  regarding companies who file reports  electronically with
the Commission.

         The  Company  will  provide  without  charge to any person to
whom this Prospectus is delivered, on the written or oral request of any
person, a copy of any or all documents  incorporated  herein by
reference  (other than exhibits to such documents).  See  "Incorporation
By Reference."  Written request should be directed to Stockholder
Relations,  C&F Financial  Corporation,  Eighth and Main Streets,  West
Point,  Virginia 23181, and telephone requests may be made at the
following number: (804) 843-2360.


<PAGE>


                       INCORPORATION BY REFERENCE

     The Company's latest annual report on Form 10-KSB filed pursuant to
Section 13(a) of the Exchange Act which contains financial  statements
for the Company's latest fiscal year ending December 31, 1996 and the
Company's  Quarterly  Report on Form 10-Q for the quarter ended March
31, 1997, are specifically incorporated by reference into this
Prospectus.  All other reports filed pursuant to Section 13(a) or 15(d)
of the  Exchange Act since the end of the  Company's  1996 fiscal year
are specifically incorporated by reference into this Prospectus.

     All documents subsequently filed by the Company pursuant to
sections 13, 14 or 15(d) of the Exchange Act,  prior to the  termination
of the offering of the Common Stock pursuant to the Plan covered by this
Prospectus, shall be deemed to be incorporated by reference in this
Prospectus and to be a part hereof from the date of the filing of such
documents.  Any statement  contained  herein or in a document, all or a
portion of which is incorporated or deemed to be incorporated by
reference  herein,  shall be deemed to be modified or superseded for
purposes of this  Prospectus  to the extent that a statement  contained
herein or in any other  subsequently filed document which also is or is
deemed to be incorporated by reference herein modifies or supersedes
such statement. Any such statement so modified or superseded shall not
be deemed, except as modified or superseded, to constitute a part of
this Prospectus.


<PAGE>

                           TABLE OF CONTENTS

THE COMPANY................................................2

DESCRIPTION OF THE PLAN....................................2

     Eligibility to Participate............................2

     Advantages of the Plan................................3

     Enrollment in the Plan................................3

     How the Plan Works....................................4

     Stock Purchase Procedures.............................4

     Statement of Account..................................6

     Expenses of the Plan..................................6

     Withdrawals...........................................6

     Income Tax Status.....................................7

     Stock Dividends, Stock Splits and Rights Offerings....8

     Voting of Shares Held by the Plan Administrator ......8

     Responsibility of the Plan Administrator..............8

INTERPRETATION OF THE PLAN.................................9

AMENDMENT AND TERMINATION OF PLAN.........................10

USE OF PROCEEDS...........................................10

LEGAL OPINION.............................................10


<PAGE>

                              THE COMPANY

     The Company, a Virginia business corporation, is a one-bank holding
company with  administrative   offices  in  West  Point,   Virginia. Its
wholly-owned subsidiary,  Citizens and Farmers Bank,  offers quality
general banking services to  individuals,  professionals  and small
businesses  through  branch  offices serving the surrounding towns and
counties.  Citizens and Farmers Bank has three wholly-owned
subsidiaries.   C&F  Mortgage  Corporation  originates  and  sells
residential  mortgages.  These mortgage services are provided through
offices in Virginia and Maryland.  Brokerage  services are offered
through C&F  Investment Services,  Inc. C&F Title Agency,  Inc. offers
title insurance  services.  Trust services are provided in association
with The Trust Company of Virginia.  As of March 31, 1997, the Company
had consolidated  total assets of approximately $254 million.

     The  principal  executive  offices of the Company are located at
Eighth and Main Streets, West Point, Virginia.

                        DESCRIPTION OF THE PLAN

     The Plan provides the Company's  shareholders  with a simple and
convenient method for increasing  their stock  ownership in the Company
by investing  their cash  dividends  in  additional   shares  of Company
Common  Stock.  The  Plan Administrator  will administer the Plan.
Except as otherwise  referenced below, the  Company  will  absorb all
transaction  costs and  administrative  expenses incurred in connection
with the purchases and  recordkeeping of share ownership, reducing  the
costs  to   participants   of  purchasing   and  owning   shares.
Participation in the Plan is entirely voluntary.

Eligibility to Participate

     All holders of the Company's  Common Stock with shares  registered
in their own name are eligible to participate in the Plan. If your stock
is registered in the name of a bank or broker as nominee, you


<PAGE>


must first  transfer  some or all of those shares into your own name in
order to participate in the Plan with regard to those shares. You may,
by written notice, join or withdraw at any time as long as the Plan
continues.

Advantages of the Plan

     You will  receive  certain  benefits  by joining  the Plan,
including  the following:

     (1) Reduced costs of  investment.  The Plan allows a participant to
acquire additional  shares of the  Company's  Common Stock with no
brokerage  commission costs.  There are no  administrative  or service
charges under the Plan, and the Company  will  absorb  any  additional
costs of Plan  transactions,  except for termination costs.

     (2)  Increased  shares.  A  participant's  total shares in the
Company will increase  quarterly,   thereby  generating  additional
dividend  income  to  be reinvested.

     (3)  Simplified  recordkeeping.  Quarterly  statements at the
completion of each investment  transaction are provided by the Plan
Administrator  to confirm your investments and accumulated holdings as
they occur.

     (4) Voting  control of equity  interest.  You will retain the power
to have all shares of the  Company's  Common Stock held for your account
under the Plan voted in accordance with your directions.

Enrollment in the Plan

     To enroll in the Plan, a  shareholder  must  complete and sign the
enclosed Authorization  Card and return it to American  Stock  Transfer
& Trust  Company, Attention:  Dividend  Reinvestment  Department,  40
Wall Street, 46th Floor, New York,  New York,  10005.  An envelope is
provided for this  purpose.  Additional forms may be obtained at any
time upon written request to the Plan Administrator at the above address
or by telephone at  1-800-278-4353.  The Authorization Card is


<PAGE>


required to be signed exactly as the shares are registered.  For
example, shares held jointly are required to be executed by all joint
owners.

     Participation  will begin with the next  dividend  after the
Authorization Card is received, provided it is received at least one (1)
business day prior to that dividend  record date.  Should your
authorization  be received  after that record  date,  it will be
necessary  to  delay  your  participation  until  the following
dividend.

     The Company has paid quarterly cash dividends  historically on or
about the 1st day of January,  April,  July,  and October,  and the
dividend  record date generally precedes the payment date. However,  the
Company makes no guarantee of future dividend payments.

     Upon enrollment,  participation continues automatically until
terminated by the shareholder. Shareholders who enroll in the Plan need
take no further action to participate in the Plan. Any shareholder
wishing to cease  participation  in the Plan must submit  such  request
in writing to the Plan  Administrator.  This written request must be
received by the Plan  Administrator at least one (1) day prior to a
particular dividend record date.

How the Plan Works

     To participate,  a shareholder merely delivers an Authorization
Card to the Plan Administrator, completed and executed by the
participant. Then dividends on shares of  Company  Common  Stock  held
by the  participant  in the Plan will be reinvested  in Company  Common
Stock.  This will include all shares held at the time of  enrollment,
plus  all  shares  of  Company  Common  Stock  that may be subsequently
purchased.

Stock Purchase Procedures

     The Company will deliver, each quarter, to the Plan Administrator
dividends on those  shares  of  Company  Common  Stock  owned by a
participant.  The Plan Administrator then promptly will apply a
participant's dividends,  combined with those of


<PAGE>


other  participants,  to the purchase of shares of Company  Common
Stock.  Funds held by the Plan Administrator shall not bear interest.

     The source of shares of Company Common Stock to be purchased under
the Plan generally will be authorized but unissued shares, but also may
include shares of Company  Common Stock  purchased  on the open market
or in privately  negotiated transactions, or a combination thereof, as
determined by the Company.

     The purchase  price of shares  purchased  from the Company with
reinvested dividends  will be based on the average of the closing prices
of the  Company's Common Stock in the over-the-counter  market for the
five trading days after the record date, or as determined  by a duly
constituted  committee of the Board of the Company in good faith. The
price of shares purchased on the open market will be the  actual  cost
to the  Plan  Administrator  of such  purchases  (excluding brokerage
fees and commissions).

     All shares purchased with a participant's dividends will be
credited to his Dividend Reinvestment Plan account.  Shares that
accumulate in that account will earn dividends, and these also will be
automatically reinvested.

     Since a participant's dividends will seldom be an amount that will
purchase an exact  number of shares,  purchases  for an account will
normally  include a fractional share. These fractional shares will earn
proportional dividend income the same as full shares.

     The Plan Administrator will hold the stock purchased under the Plan
for the account of each participant until participation in the Plan
terminates. However, a participant may withdraw full shares from his
account on written notice to the Plan Administrator. See the section
"Withdrawals" below for further information.

     Separate certificates for the shares purchased under the Plan will
not be issued to participants.  All certificates for shares purchased
under the Plan


<PAGE>


will be issued to and held by the Plan  Administrator  or its  nominee
for the benefit of  participants.  This feature of the Plan protects
against loss, theft or destruction of stock certificates.

Statement of Account

     After each  dividend  payment  date,  a statement  of Plan  Account
will be mailed.  The  statement  will  show  the  cost  of  shares
purchased,   current transactions, and total full and fractional shares
held in the Plan Account.

     Each participant should keep these statements so as to be able to
establish the cost basis of shares purchased under the Plan.

Expenses of the Plan

     Participants will incur no brokerage commissions,  service charges
or other fees for purchases made under the Plan. All costs of
administration of the Plan will be paid by the Company, except for
termination costs.

Withdrawals

     A participant  may withdraw any and all of the full shares held by
the Plan Administrator  on written  notice to the Plan  Administrator.
Upon receipt of a notice of withdrawal of shares, the Plan Administrator
shall promptly transmit to the participant  certificates  registered in
the  participant's  name for the full  shares  withdrawn.  Fractional
shares  cannot  be  withdrawn.  If you are completely  terminating  your
participation,  you will  receive a check for the value, as determined
by the Company, of any fractional share in your account.

     To withdraw from the Plan, a participant must notify the Plan
Administrator that all shares  registered in the  participant's  name
are to be withdrawn from the Plan and  request  the Plan  Administrator
to return all shares held in the participant's account.

     On termination of participation in the Plan, a participant may
request that all full Plan shares

<PAGE>


credited  to his  account be sold.  Upon  receipt  of such a request,
the Plan Administrator  will arrange for the sale on the open market of
the participant's full shares as soon as practicable.  Following the
sale, the Plan  Administrator will send the participant a check for the
proceeds of the sale and for the value of any fractional  share in the
participant's  account less a service charge of $10, plus brokerage
commissions and any applicable taxes. The Plan Administrator may
increase the service charge at any time without notice to participants.

     Shares of stock credited to a  participant's  account may not be
pledged or assigned.  A  participant  who wishes to pledge or assign any
such  shares  must withdraw such shares and request that a certificate
for such shares be issued in his name.

Income Tax Status

     Participants in the Plan will have to report the receipt of
dividend income equal to the fair market value of the Common Stock
purchased with the reinvested dividends.  The tax basis of shares
acquired through the Plan will also be equal to the value of the Common
Stock  purchased with the reinvested  dividends.  For example,  Company
stock with a value of $100 will be purchased for a participant who
reinvests a $100 cash  dividend,  and such  participant  will have to
report dividend  income of $100 and will have a basis in the  purchased
stock of $100. The holding  period for shares  acquired  through the
Plan will begin on the day following the dividend payment date.

     A participant who is subject to withholding tax on the payment of
dividends will receive less stock than a  participant  who is not
subject to  withholding, because less cash will be transferred to the
Plan  Administrator  for its use in purchasing additional shares.

     Additional Tax Information - Each participant will receive a Plan
statement of account  after each  dividend  payment  date which  details
the  year-to-date dividends paid to the participant under the Plan.


<PAGE>


     A  participant  will not  realize  any  taxable  income  when he
receives a certificate  for whole shares  credited to his account,
either upon his request for certain of those shares or withdrawal from
or termination of the Plan.

     Participants  are urged to  consult  with their own tax  advisors
for more specific  information  with regard to the dividend reinvestment
feature of the Plan.

Stock Dividends, Stock Splits and Rights Offerings

     If the Company should declare a stock dividend or split, each
participant's account  will be  credited  with the  number of shares
issued  pursuant  to the Company's action based upon the number of full
and fractional shares held in the participant's  account  under  the
Plan.  Shares  issued  as a result  of stock dividends or splits on
shares  registered in the name of a  participant  will be distributed in
the  same  manner  as  to  those   shareholders   who  are  not
participating in the Plan. Rights issued on shares held by the Plan will
also be distributed to participants in the same manner as to other
shareholders.

Voting of Shares Held by the Plan Administrator

     Participants will be entitled to vote all full shares and
fractional shares credited to their  accounts in the Plan.  The Plan
Administrator  will  provide documents for each participant's  signature
directing the Plan Administrator to vote those shares  credited to the
account of the participant in accordance with the  participant's
instructions on the form. If no instructions are received by the Plan
Administrator from a participant, such participant's shares will not be
voted.

Responsibility of the Plan Administrator

     The Plan  Administrator  will receive the participant's  dividend
payments, invest such amounts in additional  shares of Common Stock,
maintain  continuing records of each participant's account, and advise
participants as to all

<PAGE>

transactions in and the status of their accounts.  The Plan
Administrator will act in the capacity of agent for the participants.

     All notices from the Plan  Administrator to a participant will be
addressed to the  participant  at his last address of record with the
Plan  Administrator. The mailing of a notice to a  participant's  last
address of record will satisfy the Plan Administrator's  duty of giving
notice to such participant.  Therefore, participants  must  promptly
notify  the Plan  Administrator  of any  change of address.

     Neither the Plan Administrator   nor  the   Company   shall  have
any responsibility  beyond the  exercise of  ordinary  care for any
reasonable  and prudent  actions  taken  or  omitted  pursuant  to the
Plan  including,  without limitation,  any claim  for  liability arising
from  failure  to  terminate  a participant's account upon such
participant's death or adjudicated  incompetency prior to receipt of
notice in writing of such death or adjudicated incompetency, nor shall
they have any duties,  responsibilities  or liabilities except such as
are expressly set forth in the Plan.

     The  participants  should  recognize  that neither the Company nor
the Plan Administrator  can provide any assurance  that shares purchased
under the Plan will, at any particular time, be worth more or less than
their purchase price.

     All  transactions  in connection with the Plan shall be governed by
laws of the Commonwealth of Virginia.


                       INTERPRETATION OF THE PLAN

     Any question of interpretation arising under the Plan will be
determined by the Board of Directors of the Company  pursuant to
applicable  federal and state law  and  the  rules  and  regulations  of
all  regulatory  authorities,  which determination shall be final and
binding on all participants.


<PAGE>

                   AMENDMENT AND TERMINATION OF PLAN

     While  the  Company  hopes  to  continue  a  dividend
reinvestment   plan indefinitely, the Company reserves the right to
suspend or terminate the Plan at any time without  approval of the
participants.  Additionally,  the Company may amend,  supplement,  or
modify the Plan at any time  without the approval of the participants.
Thirty (30) days' notice of any suspension or material  amendment will
be sent to all  participants,  who  shall in all  events  have the right
to withdraw from the Plan.

                            USE OF PROCEEDS

     In the event that shares of Common Stock under the Plan are
acquired  from the Company's  authorized but unissued shares,  the net
proceeds from such sales will be used for general corporate purposes.

                             LEGAL OPINION

     Certain legal matters in connection with the Plan have been passed
upon for the Company by Mays & Valentine,  L.L.P., Richmond, Virginia,
which has acted as special counsel in connection with the Plan.

<PAGE>


                                Part II

Item 14.  Other Expenses of Issuance and Distribution.

Registration Fees: less than $500
Legal Fees: $5,000
Accounting Fees: $3,000
Printing Fees: less than $1,000
Other: less than $1,000

Item 15.  Indemnification of Directors and Officers.

         Title 13.1,  Chapter 9, Article 10 of the Code of Virginia of
1950,  as amended,  permits a Virginia  corporation  in general  to
indemnify  any of its officers and  directors,  and any person serving
at its request as an officer or director or another corporation or
enterprise if he acted in good faith and in a manner  which he believed
to be in, or not opposed to, the best  interest of the corporation.  In
the event,  however, that such person is adjudged liable to the
corporation,  he will not be  entitled  to  indemnification.  The
statute  also permits a corporation  to provide other or further
indemnity in its articles of incorporation,  or in a  bylaw  or
resolution  approved  by  its  directors  or shareholders,  except for
an indemnity  against willful  misconduct or a knowing violation  of
criminal  law.  Furthermore,  unless  limited by its  articles of
incorporation, a corporation shall indemnify a director who entirely
prevails in the  defense of any  proceeding  to which he was a party
because he is or was a director of the corporation.  Finally,  the
statute  authorizes a corporation to purchase  and  maintain  insurance
on behalf  of any such  person  against  any liability  asserted against
him and  incurred  by him in any such  capacity or arising out of his
status as such, whether or not the corporation would have the power to
indemnify him against such liability.

         The Articles of  Incorporation  of the Registrant  provide
that, to the extent and under the circumstances permitted by Virginia
Code Section 13.1-704B, Registrant  shall indemnify any person who was
or is a party or is threatened to be made a party to any action,  suit
or proceeding by reason of the fact that he is  or  was a  director  or
officer  of  the  Registrant  against  liabilities, penalties,  claims
and fines,  including amounts paid in settlement,  reasonable expenses,
and attorney's fees, imposed upon, threatened or asserted against him or
her  because he or she is or was an officer or  director  of the
Registrant, except for an indemnity  against  willful  misconduct or a
knowing  violation of criminal law.

Item 16. Exhibits.

         The  following  is  a  list  of  exhibits  included  as  part
of  this registration  statement  and included  herewith at the end of
this  registration statement.

                                                                   Sequential
      Exhibit No.      Description of  Exhibit                     Page Number

          1                     Not Applicable.

          2                     Not Applicable.

          4                     Not Applicable.

          5                     Form of opinion of Mays & Valentine
                                regarding the legality of the
                                securities being registered
                                and consent.

          8                     Not Applicable.

         12                     Not Applicable.

         15                     Not Applicable.

         23                     Consent of Mays &
                                Valentine, L.L.P.
                                (included as part of Exhibit 5)

<PAGE>

         23.1                   Consent of Deloitte & Touche LLP

         25                     Not Applicable.

         26                     Not Applicable.

         27                     Not Applicable.

         28                     Not Applicable.

         99                     Dividend Reinvestment Plan
                                Shareholder Authorization Card.

Item 17.  Undertakings.

         The following undertakings apply to the offering:

(a)      Rule 415 Offering.  The Registrant is registering securities
         under Rule 415 of the Securities Act, therefore it will:

         (1) File, during any period in which it offers or sells
         securities,  a post-effective amendment to this registration
         statement to:

                  (i)   Include any prospectus required by section
                  10(a)(3) of the Securities Act;

                  (ii)  Reflect in the prospectus any facts or events
                  which, individually or together, represent a
                  fundamental change in the information in the
                  registration statement; and

                  (iii) Include any additional or changed material
                  information on the plan of distribution.

         (2) For  determining  liability  under the  Securities  Act,
         treat each post-effective  amendment  as  a  new  registration
         statement  of  the securities offered,  and the offering of the
         securities at that time to be the initial bona fide offering.

         (3) File a post-effective amendment to remove from registration
         any of the securities that remain unsold at the end of the
         offering.

(b)      The  undersigned  registrant  hereby  undertakes  that, for
         purposes of determining any liability under the Securities Act
         of 1933, each filing of the registrant's  annual report
         pursuant to Section 13(a) or Section 15(d) of the Exchange  Act
         (and,  where  applicable,  each filing of an employee  benefit
         plan's annual report pursuant to Section 15(d) of the Exchange
         Act) that is  incorporated  by reference in this  registration
         statement shall be deemed to be a new registration  statement
         relating to the securities offered therein,  and the offering
         of such securities at that  time  shall be  deemed to be the
         initial  bona fide  offering thereof.

(e)      The undersigned registrant hereby undertakes to deliver or
         cause to be delivered with the prospectus, to each person to
         whom the prospectus is sent or given, the latest annual report
         to security holders that is incorporated by reference in the
         prospectus and furnished pursuant to and meeting the
         requirements of Rule 14a-3 or Rule 14c-3 under the Securities
         Exchange Act of 1934; and, where interim financial information
         required to be presented by Article 3 of Regulation S-X are not
         set forth in the prospectus, to deliver, or cause to be
         delivered to each person to whom the prospectus is sent or
         given, the latest quarterly report that is specifically
         incorporated by reference in the prospectus to provide such
         interim financial information.


<PAGE>


                               SIGNATURES

         Pursuant  to the  requirements  of the  Securities  Act  of
1933,  the registrant certifies that it has reasonable grounds to
believe that it meets all the  requirements  for filing on Form S-3 and
has duly caused this  registration statement  to be  signed  on its
behalf  by  the  undersigned,  thereunto  duly authorized, in the City
of West Point, Commonwealth of Virginia, on the 27th day of June, 1997.

                                     C&F FINANCIAL CORPORATION



                                     By:   /s/ Larry G. Dillon
                                        ----------------------
                                           Larry G. Dillon
                                           President


         Pursuant  to the  requirements  of the  Securities  Act of
1933,  this registration  statement  has been signed below by the
following  persons in the capacities and on the date indicated.

     Signature                   Title                               Date


 /s/ Larry G. Dillon        President                             June 27, 1997
- --------------------------
   Larry G. Dillon          (Principal Executive Officer)
                            and Director

/s/ Thomas F. Cherry        Vice President and Chief Accounting   June 27, 1997
- --------------------------
  Thomas F. Cherry          Officer (Principal Financial Officer)

/s/ W. T. Robinson          Chairman of the Board and             June 27, 1997
- --------------------------
  W. T. Robinson            Director


/s/ D. N. Sutton, Jr.       Director                              June 27, 1997
- --------------------------
  D. N. Sutton, Jr.

                            Director                              June   , 1997
- --------------------------
Sture G. Olsson


                            Director                              June   , 1997
- --------------------------
William E. O'Connell, Jr.


/s/ J.P. Causey, Jr.        Director                              June 27, 1997
- --------------------------
  J. P. Causey, Jr.




                                                                     EXHIBIT 5

                [Letterhead of Mays & Valentine, L.L.P.]


                             June 26, 1997

C&F Financial Corporation
Eighth and Main Streets
West Point, Virginia 23181


Gentlemen:

                  We have  participated in the  preparation of the
Registration Statement under the Securities Act of 1933 on Form S-3,
including Exhibits (the "Registration Statement"),  of C&F Financial
Corporation ("C&F") relating to the registration  of 100,000 shares C&F
Common Stock,  $1.00 par value, to be issued by C&F  pursuant  to  the
terms  of  the  C&F  Financial  Corporation  Dividend Reinvestment Plan
(the "Plan").

                  We have been requested to furnish an opinion to be
included as an exhibit to the Registration  Statement.  In connection
with the furnishing of our opinion, we have examined, among other
things, the Articles of Incorporation and  Bylaws  of C&F.  We have also
examined  the Plan and the  minutes  of the proceedings of the Board of
Directors of C&F, the  Registration  Statement,  and such other records
and documents as we deemed pertinent.

                  Based on the  foregoing,  with  regard to the
legality of the issuance  of the C&F  Common  Stock  being  registered
under  the  Registration Statement, it is our opinion that:

                  1. C&F has been duly incorporated and is validly
existing as a corporation  in good standing  under the laws of the
Commonwealth  of Virginia, with full power and  authority  to carry on
business in which it is now and will be engaged.

                  2. The 100,000  shares of C&F Common  Stock  being
registered under the  Registration  Statement  pursuant to the Plan
will,  when issued,  be legally issued, fully paid and non-assessable.

                  We  hereby  consent  to the  filing of this  opinion
with the Securities and Exchange  Commission as an exhibit to the
Registration  Statement and to the  reference to us under the caption
"Legal  Opinion" in the contained therein.

                                   Sincerely,


                                   /s/ Mays & Valentine, L.L.P.



                                                                   EXHIBIT 23.1




INDEPENDENT AUDITORS' CONSENT

We consent to the incorporation by reference in this  Registration
Statement of C&F  Financial  Corporation  on Form S-3 of our report
dated  January 17, 1997, appearing in the Annual Report on Form 10-KSB
of C&F Financial  Corporation  for the year ended December 31, 1996.

/s/ Deloitte & Touche LLP

Richmond, Virginia
June 27, 1997




                                                                  EXHIBIT 99

                       C&F FINANCIAL CORPORATION
                       DIVIDEND REINVESTMENT PLAN
                           AUTHORIZATION CARD

           In  accordance   with  the  terms  and  conditions  of  the
Dividend Reinvestment Plan (the "Plan") of C&F Financial Corporation
(the "Company"),  as described in the Prospectus, dated July 1, 1997, I
hereby appoint American Stock Transfer & Trust Company (the "Plan
Administrator") as my agent,  authorize the Company  to pay to the Plan
Administrator  dividends  on my shares  of  Company Common Stock and
authorize the Plan  Administrator  to apply such amounts to the purchase
of Company Common Stock in accordance with the terms of the Plan.

           I acknowledge  receipt of the Prospectus for the Plan and
agree to be bound by the terms and conditions of the Plan. I acknowledge
that the Prospectus is qualified in its entirety by the terms and
conditions as set forth therein. I also  acknowledge  that the Plan
Administrator  shall  administer the Plan, but that,  under the terms of
the Plan, the Board of Directors has full authority to interpret any
discrepancies or disputes that may arise under the Plan.

<TABLE>
<CAPTION>

<S> <C>
Date: ______________, _____  ____________________________________________   ___________________________________

                             ____________________________________________   ___________________________________
                             Shareholder(s) Signature(s)                    Print Shareholder(s) Name(s)
                             (Sign exactly as your shares are registered)   Daytime Telephone Number: (       )
</TABLE>

American Stock Transfer & Trust Company, Attn: Dividend Reinvestment
Department,  40 Wall Street, 46th Floor, New York, New York 10005





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