INTERNATIONAL ASSETS HOLDING CORP
DEFS14A, 2000-03-06
SECURITY BROKERS, DEALERS & FLOTATION COMPANIES
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                    INTERNATIONAL ASSETS HOLDING CORPORATION

                        250 Park Avenue South, Suite 200

                           Winter Park, Florida 32789

                    NOTICE OF SPECIAL MEETING OF STOCKHOLDERS

                                  April 3, 2000

                                 ----------------

TO THE STOCKHOLDERS OF
INTERNATIONAL ASSETS HOLDING CORPORATION

NOTICE  IS  HEREBY  GIVEN  that  a  special  meeting  of  the   stockholders  of
International  Assets Holding Corporation will be held on Monday,  April 3, 2000
at 10:00 a.m.  local time,  at the offices of the  Corporation,  250 Park Avenue
South, Suite 200, Winter Park, Florida 32789 for the following purposes:

         1.       To approve and adopt an amendment to the International  Assets
                  Holding  Corporation  Certificate of Incorporation to increase
                  the total  number of  authorized  shares of the  Corporation's
                  common  stock,  par value $.01 per share,  from  3,000,000  to
                  8,000,000  and to  increase  the total  number  of  authorized
                  shares of the  Corporation's  preferred  stock, par value $.01
                  per share, from 1,000,0000 to 3,000,000.

         2.       The transaction of such other business as may properly be
                  brought before the meeting.

Stockholders  of  record  at the  close of  business  on March 1,  2000  will be
entitled to vote at the  meeting.  It is hoped that you will attend the meeting,
but if you cannot do so, please fill in and sign the enclosed proxy,  and return
it in the  accompanying  envelope  as  promptly  as  possible.  Any  stockholder
attending can vote in person even though a proxy has already been returned.

                       By Order of the Board of Directors

                       DIEGO J. VEITIA
                       Chairman

P.S.  In order to save  your  Corporation  the  additional  expense  of  further
solicitation,  please be kind  enough to  complete  and  return  your proxy card
today.

Winter Park, Florida
March 6, 2000


<PAGE>


                    INTERNATIONAL ASSETS HOLDING CORPORATION

                              250 Park Avenue South

                                    Suite 200

                           Winter Park, Florida 32789

                             ----------------------

                                 PROXY STATEMENT

                                ------------------

         This proxy statement is furnished in connection  with the  solicitation
by or on  behalf of the  Board of  Directors  of  International  Assets  Holding
Corporation  (the  "Corporation")  for use at a Special  Meeting of Stockholders
(the "Special  Meeting") to be held in the offices of the Corporation on Monday,
April 3, 2000 at 10:00 a.m.  local time.  The address of the  Corporation is 250
Park Avenue South, Suite 200, Winter Park, Florida 32789.

Proxy Solicitation

         All  proxies in the  enclosed  form  which are  properly  executed  and
returned to the Corporation will be voted as provided for therein at the Special
Meeting or at any adjournments  thereof. A stockholder executing and returning a
proxy has the power to revoke it at any time  before it is  exercised  by giving
written notice of such revocation to the Secretary of the  Corporation.  Signing
and  mailing  the proxy will not affect  your right to give a later  proxy or to
attend the Special Meeting and vote your shares in person.

         The Board of Directors  intends to bring before the Special Meeting the
matters set forth in Proposal One in the foregoing notice.  The persons named in
the enclosed proxy and acting  thereunder will vote with respect to Proposal One
in accordance  with the directions of the  stockholder as specified on the proxy
card. If no choice is  specified,  the shares will be voted FOR Proposal One, to
amend the  International  Assets  Certificate of  Incorporation  to increase the
total number of  authorized  shares of common stock from  3,000,000 to 8,000,000
and to increase the total number of  authorized  shares of preferred  stock from
1,000,000  to  3,000,000.  If any other  matters are  properly  presented to the
Special  Meeting  for  action,  it is  intended  that the  persons  named in the
enclosed Proxy and acting  thereunder  will vote in accordance with the views of
management thereon.  This Proxy Statement and Form of Proxy are being first sent
to stockholders on or about March 6, 2000.

         The  affirmative  vote of a majority  of the votes cast at the  Special
Meeting  is  required  for  approval  and  adoption  of  the  amendment  to  the
International  Assets  Holding  Corporation   Certificate  of  Incorporation  to
increase the total number of authorized shares of common stock from 3,000,000 to
8,000,000  shares  and to  increase  the total  number of  authorized  shares of
preferred  stock from 1,000,000 to 3,000,000  shares.  Pursuant to Delaware law,
abstentions,  but not broker  non-votes  will be treated as shares  present  and
entitled  to vote  on the  subject  matter  at the  Special  Meeting.  Thus,  an
abstention  will be counted as a "no vote" and a broker  non-vote will in effect
reduce the absolute number of affirmative votes needed for approval.

         The  Corporation  will bear the entire cost of preparing,  printing and
mailing this proxy statement, the proxies and any additional materials which may
be furnished to stockholders. Solicitation may be undertaken by mail, telephone,
telegraph and personal contact. The cost to solicit proxies will be borne by the
Corporation.

Voting Securities and Principal Holders Thereof

         Holders of common  stock of the  Corporation  of record at the close of
business March 1, 2000,  will be entitled to vote at the Special  Meeting or any
adjournment  thereof.  As of January 31, 2000, the

<PAGE>


Corporation had outstanding  1,981,978  shares of common stock. The stockholders
are  entitled  to one vote per share of  common  stock on all  business  to come
before the Special  Meeting.  The  Corporation  knows of two entities which own,
control,  or share dispositive powers over shares in excess of 5%. As of January
31,  2000,  Diego J. Veitia as sole  beneficiary  of the Diego J. Veitia  Family
Trust owns 24.68% of the  outstanding  common  stock and the IAAC 401(k)  Profit
Sharing  Plan owns 11.10% of the  outstanding  common  stock.  As of January 31,
2000, the officers and directors of the Corporation as a group  beneficially own
in the aggregate 31.14% of the outstanding common stock of the Corporation.

                PROPOSAL ONE - TO AMEND THE INTERNATIONAL ASSETS

                HOLDING CORPORATION CERTIFICATE OF INCORPORATION

                  TO INCREASE AUTHORIZED SHARES OF COMMON STOCK

                               AND PREFERRED STOCK

General

         On November 11, 1999, the Corporation's  Board of Directors approved an
amendment  to  the  International  Assets  Holding  Corporation  Certificate  of
Incorporation,  and  approved  its  submission  to the  stockholders  for  their
approval at the Special  Meeting.  The proposed  amendment to the Certificate of
Incorporation  increases  the number of  authorized  shares of common stock from
3,000,000 to 8,000,000  shares and increases the number of authorized  shares of
preferred  stock  from  1,000,000  to  3,000,000  shares.  The full  text of the
proposed amendment to the Certificate of Incorporation is set forth herein.

Purposes and Effects of Proposed Increase in the Number of Authorized Shares of
Common Stock and Preferred Stock

         The   proposed   amendment   to  the   Corporation's   Certificate   of
Incorporation  would  increase  the number of shares of common  stock  which the
Corporation is authorized to issue from  3,000,000 to 8,000,000.  The additional
5,000,000  shares would be a part of the existing  class of common stock and, if
and when  issued,  would have the same  rights and  privileges  as the shares of
common stock presently  issued and outstanding.  At January 31, 2000,  1,981,978
shares  of  common  stock  were  outstanding  and  of  the  remaining  1,018,022
authorized but unissued  shares of common stock,  the  Corporation  has reserved
approximately 406,800 shares pursuant to the Corporation's outstanding options.

         The   proposed   amendment   to  the   Corporation's   Certificate   of
Incorporation  would also increase the number of shares of preferred stock which
the  Corporation is authorized to issue from 1,000,000 to 3,000,000.  At January
31, 2000, no shares of preferred stock were outstanding. The Board of Directors,
with  the  limitations  and   restrictions   contained  in  the  Certificate  of
Incorporation and without further action by the Corporation's stockholders,  has
the  authority  to issue the  preferred  stock  from time to time in one or more
series  and to fix the  number  of  shares  and the  relative  dividend  rights,
conversion rights, voting rights, terms of redemption,  liquidation  preferences
and any other preferences, special rights and qualifications of any such series.

         The Board of Directors  believes it is desirable to increase the number
of shares of common stock and preferred  stock the  Corporation is authorized to
issue for the  reasons  set forth  below and to  provide  the  Corporation  with
adequate  flexibility  in  the  future.  If  this  proposal  is  adopted  by the
stockholders,  the  increased  number of  authorized  shares of common stock and
preferred  stock  will be  available  for  issuance  from  time to time for such
purposes and consideration as the Board of Directors may approve without further
shareholder  approvals  except as such approval is required by applicable law or
regulation.  Such purposes may include additional public or private issuances of
common  stock  or  public  or  private  issuances  of  preferred  stock or other
securities  convertible  into common stock or preferred stock in connection with
financing   transactions,   establishing  strategic   relationships  with  other
companies,  acquisitions  or  other

                                       2

<PAGE>

corporate transactions, as well as stock dividends,  warrants, stock options and
other stock-based incentive or compensation programs.

         Except  as  hereafter  described,  the  Corporation  has  no  immediate
agreements, commitments or understandings with respect to the issuance of any of
the  additional  shares  of  common  stock  or  preferred  stock  that  would be
authorized by the proposed  amendment,  although  opportunities  for  additional
issuance  could arise at any time.  The  availability  of  additional  shares of
common stock and preferred  stock for issuance  without the delay and expense of
obtaining shareholder approval,  will afford the Corporation greater flexibility
in acting upon  opportunities and  transactions,  if any, which may arise in the
future.

         The Corporation is currently  seeking  additional  financing to support
the required technology and staffing  enhancements that would be required if the
Corporation's  marketing efforts are successful in generating significant growth
for  INTLTRADER.COM,  INC.  ("ITCI").  ITCI was formed by the Corporation in May
1998  to  provide  on-line  brokerage   transactions  of  foreign  and  domestic
securities  using the internet.  ITCI  commenced its on-line  internet-based  on
securities trading for foreign and domestic securities on January 26, 2000.

         In conjunction with the  Corporation's  plans for ITCI, the Corporation
has  engaged  PaineWebber  as its  exclusive  financial  advisor to arrange  and
negotiate a private placement of securities issued by the Corporation or to find
a strategic  partner.  PaineWebber  has been  engaged to use its best efforts in
connection with a private placement and does not have any obligation to purchase
any securities  issued by the Corporation or to provide financing of any kind to
the Corporation. While no specific terms of any such private placement have been
finalized,  management  currently  anticipates that such private placement would
likely include the sale of additional common and/or preferred stock.

         Under  Delaware  law,  the proposed  amendment  cannot occur unless the
stockholders  approve the proposed  amendment to Article 4 of the  Corporation's
Certificate  of  Incorporation.  Adoption  of the  proposed  amendment  and  any
issuance of additional shares of common stock would not affect the rights of the
holders of currently  outstanding common stock, except for effects incidental to
increasing the number of shares of common stock outstanding, such as dilution of
the ownership, earnings per share and voting rights of current holders of common
stock.  Issuance of shares of  preferred  stock  could  affect the rights of the
holders of common stock if the preferred stock,  when and if issued,  has rights
and preferences  senior to the common stock.  The holders of common stock do not
presently  have  preemptive  rights to subscribe  for the  additional  shares of
common  stock  or  preferred  stock  proposed  to be  authorized.  The  proposed
amendment  would not change the par value of the common  stock or the  preferred
stock.

Proposed Amendment to Certificate of Incorporation

         If   approved,   Article  4  of  the   Corporation's   Certificate   of
Incorporation would be amended to read as follows:

4.       Capital Stock.
- ----------------------

(a)      Number and Class of Shares Authorized; Par Value.
- ---------------------------------------------------------

        This Corporation is authorized to issue the following
        shares of Capital Stock:

(i)     Common  Stock.  The  aggregate  number of shares of common  stock
        which the  Corporation  shall  have  authority  to issue is
        8,000,000 with a par value of $0.01 per share.

                                       3

<PAGE>


(ii)     Preferred  Stock.  The aggregate  number of shares of preferred stock
         which the  Corporation  shall have authority to issue is
         3,000,000 with a par value of $0.01 per share.

(b)      Description of Preferred Stock.
- ---------------------------------------

        The  terms,  preferences,  limitations  and  relative
        rights of the preferred stock are as follows:

       (i)      The Board of  Directors is  expressly  authorized  at any time
and from time to time to provide for the issuance of shares of  preferred  stock
in one or more  series,  with such voting  powers,  full or limited,  but not to
exceed one vote per share, or without voting powers, and with such designations,
preferences  and  relative  participating,  optional  or other  special  rights,
qualifications, limitations or restrictions, as shall be fixed and determined in
the resolution or resolutions  providing for the issuance thereof adopted by the
Board of Directors,  and as are not stated and expressed in this  Certificate of
Incorporation  or any  amendment  hereto,  including  (but without  limiting the
generality of the foregoing) the following:

               (A)         The  distinctive  designation  of such series and the
                           number of shares which shall  constitute such series,
                           which number may be increased (except where otherwise
                           provided by the Board of Directors  in creating  such
                           series)  or  decreased  (but not below the  number of
                           shares thereof then outstanding) from time to time by
                           resolution of the Board of Directors;

               (B)         The  rate of  dividends  payable  on  shares  of such
                           series, the times of payment, whether dividends shall
                           be cumulative, the conditions upon which and the date
                           from which such dividends shall be cumulative;

               (C)         Whether  shares of such series can be  redeemed,  the
                           time or times when,  and the price or prices at which
                           shares  of  such  series  shall  be  redeemable,  the
                           redemption price, terms and conditions of redemption,
                           and the  sinking  fund  provisions,  if any,  for the
                           purchase or redemption of such shares;

               (D)         The amount  payable on shares of such  series and the
                           rights of holders of such  shares in the event of any
                           voluntary or involuntary liquidation,  dissolution or
                           winding up of the affairs of the Corporation;

               (E)         The rights,  if any, of the holders of shares of such
                           series to convert such shares into,  or exchange such
                           shares  for  shares of common  stock or shares of any
                           other  class or  series  of  preferred  stock and the
                           terms and conditions of such  conversion or exchange;
                           and

               (F)         The rights, if any, of the holders of shares of such
                           series to vote.

                                       4

<PAGE>


                           (ii)     Except in respect of the  relative  rights
and  preferences  that may be provided by the Board of Directors as hereinbefore
provided,  all  shares of  preferred  stock  shall be of equal rank and shall be
identical,  and each hare of a series shall be identical in all respect with the
other shares of the same series.

Effective Date of Proposed Amendment

         The proposed amendment to Article 4 of the Certificate of Incorporation
of the Corporation,  if adopted by the required vote of the  stockholders,  will
become  effective  on the  date  on  which  the  Articles  of  Amendment  to the
Corporation's  Certificate of Incorporation is filed with the Secretary of State
of the State of Delaware.

Certain Anti-Takeover Effects of Proposal One

         At the present  time,  the  Corporation  is not aware of any pending or
threatened  efforts by any third  party to obtain  control of the  Company,  and
Proposal  One is not being made in  response  to any such  efforts.  However the
availability  for issuance of  additional  shares of common stock and  preferred
stock could enable the Board of Directors to make more  difficult or  discourage
an attempt to obtain control of the  Corporation.  For example,  the issuance of
shares of common stock and preferred  stock in a public or private sale,  merger
or similar transaction would increase the number of outstanding shares,  thereby
diluting the interest of a party attempting to obtain control of the Corporation
and deterring or rendering more difficult a merger,  tender offer, proxy contest
or an extraordinary corporate transaction opposed by the Corporation.

         As set forth above, such devices may adversely impact  stockholders who
desire a change in management and/or the Board of Directors or to participate in
a tender  offer or other sale  transaction  involving a change in control of the
Corporation. While it may be deemed to have potential anti-takeover effects, the
proposed  amendment to increase the authorized  common stock and preferred stock
is not prompted by any specific effort or takeover threat currently perceived by
the Corporation's Board of Directors.

Vote Required and Board Recommendation

         The  affirmative  vote of holders of a majority of the shares of common
stock  entitled  to vote at the  Special  Meeting is  required  to  approve  the
proposed  amendment.  If the amendment is not approved by the stockholders,  the
Corporation's  Certificate of  Incorporation,  which  authorizes the issuance of
3,000,000  shares of common  stock,  and the  issuance  of  1,000,000  shares of
preferred stock will continue in effect.

         YOUR  DIRECTORS  RECOMMEND THAT  STOCKHOLDERS  VOTE FOR PROPOSAL ONE TO
         AMEND THE  INTERNATIONAL  ASSETS HOLDING  CORPORATION  CERTIFICATES  OF
         INCORPORATION  TO  INCREASE  AUTHORIZED  SHARES  OF  COMMON  STOCK  AND
         PREFERRED STOCK.

                          TRANSACTION OF OTHER BUSINESS

         The Board of Directors  does not know of any other  business which will
be presented for  consideration  at the Special  Meeting.  If any other business
does properly come before the Special  Meeting or any adjournment  thereof,  the
proxy  holders  will vote in  regard  thereto  according  to the  discretion  of
management insofar as such proxies are not limited to the contrary.

                                       5

<PAGE>


Security Ownership of Certain Beneficial Owners and Management

         The  following  table sets forth  certain  information  concerning  the
beneficial  ownership of the Corporation's  common stock as of January 31, 2000,
by (i) each person  known by the  Corporation  to own more than 5% of the common
stock,  (ii) each  director  of the  Corporation,  (iii) each of the most highly
compensated  executive officers whose total cash compensation  exceeded $100,000
during the  Corporation's  last  completed  fiscal  year and (iv) all  executive
officers and directors of the  Corporation  as a group.  All shares are directly
owned by the individual unless otherwise indicated.

    Name and Address of                Number of                    Percent of
    Beneficial Owner                  Shares(1)(2)                     Class

    The Diego J. Veitia Family
    Trust (3)                           489,097                        24.68%

- -------------------------------------------------------------------------------
    Diego J. Veitia (3)(4)              489,097                        24.68%

- -------------------------------------------------------------------------------
    The IAAC 401(k) Profit
    Sharing Plan (3)                    220,047                        11.10%

- -------------------------------------------------------------------------------
    Jerome F. Miceli (3)                 54,971                         2.77%
- -------------------------------------------------------------------------------
    Stephen A. Saker (3)(5)              54,200                         2.68%
- -------------------------------------------------------------------------------
    Robert A. Miller (3)(6)              11,863                          .60%
- -------------------------------------------------------------------------------
    Jeffrey L. Rush (3)                  20,395                         1.03%

- -------------------------------------------------------------------------------

- -------------------------------------------------------------------------------
    All directors and executive
    officers as a group(7)               630,526                        31.14%
   (5 persons)
- -------------------------------------------------------------------------------

    (1)      Except as otherwise  stated,  all stockholders have sole voting and
             investment  power with  respect  to the shares of common  stock set
             forth opposite their respective names.

    (2)      Includes  shares that can be acquired  within 60 days from the date
             hereof upon the  exercise of warrants or options or  conversion  of
             convertible  securities.   Shares  subject  to  issuance  upon  the
             exercise of options or warrants or other  rights to acquire  shares
             are deemed  outstanding  for purposes of computing  the  percentage
             owned by each person but are not deemed to be  outstanding  for the
             purpose  of  computing  the  outstanding  percentage  of any  other
             persons.

    (3)      250 Park Avenue South, Suite 200, Winter Park, Florida 32789.

    (4)      Includes 489,097 shares held by The Diego J. Veitia Family Trust
             (the "Trust"). Mr. Veitia is Chairman of the Board of Directors of
             the Corporation and the settlor,  sole trustee and primary
             beneficiary of the Trust and, as such may be deemed the beneficial
             owner of the shares held by the Trust under rules and regulations
             promulgated by the SEC.

    (5)      Includes  33,000 shares  subject to one fully  exercisable  option
             from the  Corporation  and 5,200 shares subject to a partially
             exercisable option from the Corporation.

    (6)      Includes 4,400 shares subject to two partially exercisable options
             from the Corporation.

    (7)      Includes  33,000 shares  subject to fully  exercisable  options and
             9,600 shares subject to partially  exercisable options in the favor
             of Messrs. Saker and Miller, from the Corporation.

Compliance with Section 16(a) of the Exchange Act

         Pursuant  to Section  16(a) of the  Exchange  Act and the rules  issued
thereunder,  the Corporation's  executive  officers,  directors and owners of in
excess of 10% of the issued and  outstanding  common  stock are

                                       6
<PAGE>


required to file with the SEC reports of  ownership  and changes in ownership of
the common  stock of the  Corporation.  Copies of such  reports are  required to
furnished  to the  Corporation.  Based  solely  on the  review  of such  reports
furnished to the Corporation,  the Corporation  believes that during fiscal year
1999,  all of its  executive  officers and  directors  complied with the Section
16(a) requirements.

Certain Relationships and Related Transactions

         During the year ended September 30, 1999, the Board of Directors of the
Corporation  approved  the  reimbursement  of  approximately  $3,000 of expenses
incurred in connection  with responding to issues raised during a Securities and
Exchange Commission ("SEC") inspection of an affiliated company.

         During  November  1999,  the  Board  of  Directors  of the  Corporation
approved a consulting  agreement with Jerome F. Miceli,  the former President of
the  Corporation,  who  continues  to serve on the  Board  of  Directors  of the
Corporation  for a six month  duration  from  December 15, 1999 through June 15,
2000, for a fee of $6,000 per month.

         On January 4, 2000, the Corporation made a loan to Diego J. Veitia, the
Chief Executive Officer of the Corporation,  including the execution and receipt
of a $250,000  promissory note due January 3, 2001. The promissory note includes
interest  of 6% per annum.  The loan to officer was  previously  approved by the
Corporation's  Board of Directors.  On January 4, 2000, Mr. Veitia  executed two
partially vested  incentive stock options totaling 129,800 option shares.  Also,
on January 4, 2000, the Corporation  received proceeds totaling $269,526 for the
exercise of these two options.

         The  Corporation  believes  that all  prior  transactions  between  the
Corporation and its officers,  directors or other  affiliates of the Corporation
were on terms no less favorable than could have been obtained from  unaffiliated
third parties on an arm's-length basis.  However, as the requisite conditions of
competitive,  free-market  dealings may not exist,  the  foregoing  transactions
cannot be presumed to have been carried out on an arm's-length  basis,  nor upon
terms no less favorable than had unaffiliated parties been involved.

                                  OTHER MATTERS

Stockholder Proposals

          Any stockholder  desiring to present a proposal for  consideration  at
the 2001 Annual Meeting of Stockholders,  should submit such proposal in writing
so that it is received by the  Corporation at 250 Park Avenue South,  Suite 200,
Winter Park, Florida 32789, by not later than September 16, 2000.

Incorporation by Reference

          The Corporation incorporates by reference information set forth in the
Annual  Report on Form  10-KSB of the  Corporation  for the  fiscal  year  ended
September  30, 1999 and the Quarterly  Report on Form 10-QSB of the  Corporation
for the period ended December 31, 1999. The  Corporation  will provide,  without
charge, to each stockholder,  upon such  stockholder's  written or oral request,
the  aforementioned  documents by first class mail or other equally prompt means
within one business day of receipt of such request.  Requests for such documents
should be directed to:




                                       7


<PAGE>



                    International Assets Holding Corporation

                              250 Park Avenue South

                           Winter Park, Florida 32789

                            Telephone: (407) 629-1400

              Attention: Jonathan C. Hinz, Chief Financial Officer



                                            By order of the Board of Directors

                                            Diego J. Veitia
                                            Chairman

March 6, 2000








                                       8



<PAGE>






                                      Proxy

                    International Assets Holding Corporation

                              250 Park Avenue South

                                    Suite 200

                           Winter Park, Florida 32789

           THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

THE  UNDERSIGNED  HEREBY  APPOINTS  DIEGO J.  VEITIA AND  STEPHEN A.  SAKER,  AS
PROXIES,  EACH WITH THE POWER TO APPOINT HIS SUBSTITUTE;  AND HEREBY  AUTHORIZES
THEM,  OR ANY OF THEM,  TO REPRESENT  AND VOTE ALL THE SHARES OF COMMON STOCK OF
INTERNATIONAL  ASSETS HOLDING  CORPORATION  HELD OF RECORD BY THE UNDERSIGNED ON
MARCH 1, 2000, AT THE SPECIAL  MEETING OF  STOCKHOLDERS ON APRIL 3, 2000, OR ANY
ADJOURNMENT THEREOF:

1.   To approve  and adopt an  amendment  to the  International  Assets  Holding
     Corporation  Certificate of  Incorporation  to increase the total number of
     authorized  shares of the  Corporation's  common  stock from  3,000,000  to
     8,000,000  and to increase  the total  number of  authorized  shares of the
     Corporation's preferred stock from 1,000,000 to 3,000,000.

     _____________FOR           _____________AGAINST      _____________ABSTAIN

2.   In their  discretion,  upon the transaction of any other matters which
     may properly come before the meeting or any adjournment thereof.



<PAGE>


The shares represented by this proxy, when properly  executed,  will be voted as
specified in the foregoing Proposal One by the undersigned stockholder(s). If no
direction  is made,  this proxy  will be voted FOR  Proposal  One,  to amend the
International  Assets  Holding  Corporation   Certificate  of  Incorporation  to
increase the total number of authorized shares of common stock from 3,000,000 to
8,000,000  and to increase  the total number of  authorized  shares of preferred
stock from 1,000,000 to 3,000,000; and in the discretion of management as to any
other matter which may come before the meeting.

                         -----------------------------------------

                         -----------------------------------------
                         Signature(s) of Stockholder(s)

                         Dated _______________________, 2000

Please sign  exactly as the name  appears  below.  When shares are held by joint
tenants,  both should sign. When signing as attorney,  executor,  administrator,
trustee or guardian,  please give full title as such. If a  corporation,  please
sign the  corporate  name by the  President or other  authorized  officer.  If a
partnership, please sign in the partnership name by an authorized person.








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