SULLIVAN BROADCASTING CO INC
10-Q, 1996-11-14
TELEVISION BROADCASTING STATIONS
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                     SECURITIES AND EXCHANGE COMMISSION
                           Washington, D.C. 20549
                                  FORM 10-Q


(Mark One)

[x]  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES 
EXCHANGE ACT OF 1934

For the quarterly period ended         September 30, 1996
                                       ----------------------------------------

                                     OR

[ ]  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE SECURITIES 
EXCHANGE ACT OF 1934

For the transition period from __________________ to __________________________
  

                       Commission file number 33-98436

                    SULLIVAN BROADCASTING COMPANY, INC.
- - - -------------------------------------------------------------------------------
           (Exact name of registrant as specified in its charter)


              Delaware                               58-1719496
   ---------------------------------      ----------------------------------
    (State or other jurisdiction of                 (IRS Employer
    incorporation or organization)               Identification No.)


    18 Newbury Street, Boston, MA                       02116
- - - ------------------------------------                 ----------
(Address of principal executive offices)             (Zip code)

Registrant's telephone number, including area code           (617) 369-7755
                                                   ----------------------------

Indicate by check mark whether the registrant (1) has filed all reports 
required to be filed by Section 13 or 15(d) of the Securities Exchange Act 
of 1934 during the preceding 12 months (or for such shorter period that the 
registrant was required to file such reports), and (2) has been subject to 
such filing requirements for the past 90 days.  Yes  X .   No    .
                                                    ---       ---

As of September 30, 1996, the Company had 520,105 shares of Common Stock 
outstanding.  The Company's Common Stock is not publicly traded and does not 
have a quantifiable market value.


                             Page 1 of 18 pages

                       PART I - FINANCIAL INFORMATION

ITEM 1.  FINANCIAL STATEMENTS (SEE NOTE 1)

            SULLIVAN BROADCASTING COMPANY, INC. AND SUBSIDIARIES

                         CONSOLIDATED BALANCE SHEETS

                           (dollars in thousands)
<TABLE>
<CAPTION>
                                                                    The Company
                                    Predecessor       ---------------------------------------
                                 December 31, 1995    December 31, 1995    September 30, 1996
                                 -----------------    -----------------    ------------------
                                                                               (unaudited)

ASSETS
<S>                              <C>                  <C>                  <C>
Current assets:
  Cash and cash equivalents      $  3,584             $     --             $  8,046
  Restricted cash                      --              126,916                   --
  Due from related party               --                  390                   --
  Accounts receivable, net of
   allowance for doubtful
   accounts of $983 and
   $1,472                          28,943                   --               21,537
  Current portion of
   programming rights               8,943                   --               21,829
  Current deferred tax asset           --                   --                8,223
  Prepaid expenses and other
   current assets                     213                   --                1,154
                                 --------             --------             --------
      Total current assets         41,683              127,306               60,789

Property and equipment, net        20,399                   --               45,830

Programming rights, net of
 current portion                   10,852                   --               27,182

Deferred loan costs, net of
 accumulated amortization of
 $2,219, $21 and $1,218             3,769                7,439               11,703

Deferred tax asset                  7,326                  236                   --

Other assets and intangible
 assets, net                       50,797                   --              600,185
                                 --------             --------             --------

      Total assets               $134,826             $134,981             $745,689
                                 ========             ========             ========
</TABLE>


The accompanying Notes to Consolidated Financial Statements are an integral 
part of these financial statements.


            SULLIVAN BROADCASTING COMPANY, INC. AND SUBSIDIARIES
                     CONSOLIDATED BALANCE SHEETS (cont.)
              (dollars in thousands, except per share amounts)

<TABLE>
<CAPTION>
                                                                     The Company
                                      Predecessor       ---------------------------------------
                                   December 31, 1995    December 31, 1995    September 30, 1996
                                   -----------------    -----------------    ------------------
                                                                                 (unaudited)
<S>                                <C>                  <C>                  <C>
LIABILITIES AND
SHAREHOLDERS'
EQUITY (DEFICIT)
Current liabilities:
  Current portion of program-
   ming contracts payable          $ 12,788             $     --             $ 22,110
  Current portion of senior
   debt                              24,078                   --               15,252
  Current income taxes
   payable                            1,961                    4                1,795
  Interest payable                      515                  356                7,367
  Due to related parties                 --                2,184                7,630
  Accounts payable                    1,482                   --                2,332
  Accrued expenses                    4,239                3,289                2,913
                                   --------             --------             --------

      Total current liabilities      45,063                5,833               59,399

Senior debt, net of current
 portion                             38,898                   --              204,748
Borrowings under revolving
 line of credit                          --                   --               51,500
Subordinated debt                   100,000              125,000              125,185
Programming contracts
 payable, net of current
 portion                             12,542                   --               25,009
Deferred tax liability
 and other liabilities                  450                   --               90,269
                                   --------             --------             --------

      Total liabilities             196,953              130,833              556,110
                                   --------             --------             --------

Preferred stock(Predecessor)         26,386                   --                   --
                                   --------             --------             --------

Commitments and contingencies
Shareholders' equity (deficit):
  Common stock (Predecessor)             16                   --                   --
  Common stock, $.01 par
   value; 800,000 shares
   authorized; 520,105
   shares issued and
   outstanding                           --                    5                    5
Additional paid-in capital            3,767                5,196              206,797
Accumulated deficit                 (92,296)              (1,053)             (17,223)
                                   --------             --------             --------

      Total shareholders'
       equity (deficit)             (88,513)               4,148              189,579
                                   --------             --------             --------

      Total liabilities and
       shareholders' equity
       (deficit)                   $134,826             $134,981             $745,689
                                   ========             ========             ========
</TABLE>


The accompanying Notes to Consolidated Financial Statements are an integral 
part of these financial statements.


            SULLIVAN BROADCASTING COMPANY, INC. AND SUBSIDIARIES

                    CONSOLIDATED STATEMENTS OF OPERATIONS
                     (Unaudited - dollars in thousands)

<TABLE>
<CAPTION>
                                          Three Months Ended        Nine Months Ended
                                          September 30, 1996          September 30,
                                         Predecessor  Company     Predecessor    Company
                                            1995        1996         1995          1996
                                            ----        ----         ----          ----

<S>                                      <C>          <C>         <C>            <C>
Revenues (excluding barter)              $25,457      $ 29,643    $ 74,786       $ 87,513
  Less - commissions                      (4,492)       (4,929)    (13,198)       (14,588)
                                         -------      --------    --------       --------

Net revenues (excluding barter)           20,965        24,714      61,588         72,925
Barter revenues                            1,689         3,765       5,199         10,798
                                         -------      --------    --------       --------

Total net revenues                        22,654        28,479      66,787         83,723
                                         -------      --------    --------       --------

Expenses

  Operating expenses                       2,954         3,875       7,980         11,774
  Selling, general and administrative      5,361         5,266      16,131         16,392
  Amortization of programming rights       3,992         7,004      12,415         19,020
  Depreciation and amortization            2,670        14,266       8,807         36,337
                                         -------      --------    --------       --------

                                          14,977        30,411      45,333         83,523
                                         -------      --------    --------       --------
      
  Operating income (loss)                  7,677        (1,932)     21,454            200

Interest expense, including
 amortization of deferred
 loan costs                                4,445         9,505      13,415         26,088
Other expenses (income)                      205           100         233            100
                                         -------      --------    --------       --------

  Income (loss) before 
   income taxes                            3,027       (11,537)      7,806        (25,988)

Income tax (expense) benefit                (345)        4,380        (799)         9,818
                                         -------      --------    --------       --------

  Net income (loss)                      $ 2,682      $ (7,157)   $  7,007       $(16,170)
                                         =======      ========    ========       ========
</TABLE>


The accompanying Notes to Consolidated Financial Statements are an integral 
part of these financial statements.


            SULLIVAN BROADCASTING COMPANY, INC. AND SUBSIDIARIES

          CONSOLIDATED STATEMENT OF CHANGES IN SHAREHOLDERS' EQUITY
                      (Unaudited-dollars in thousands)

<TABLE>
<CAPTION>
                                             Class B-2         Additional                      Total
                                            Common stock        paid-in      Accumulated    shareholders'
                                          Shares     Amount     capital        deficit         equity
                                          ------     ------    ----------    -----------    -------------

<S>                                       <C>        <C>       <C>           <C>            <C>
Balance at December 31, 1995 (Company)    520,105    $    5    $  5,196      $ (1,053)      $  4,148

Additional investment by shareholder            -         -     201,601             -        201,601

Net loss (Unaudited)                            -         -           -       (16,170)       (16,170)
                                          -------    ------    --------      --------       --------

Balance at September 30, 1996             520,105    $    5    $206,797      $(17,223)      $189,579
                                          =======    ======    ========      ========       ========
</TABLE>

The accompanying notes to Consolidated Financial Statements are an integral 
part of these financial statements.


            SULLIVAN BROADCASTING COMPANY, INC. AND SUBSIDIARIES

                    CONSOLIDATED STATEMENTS OF CASH FLOWS
                      (Unaudited-dollars in thousands)

<TABLE>
<CAPTION>
                                                     Nine Months Ended September 30,
                                                     Predecessor          Company
                                                        1995                1996
                                                     -----------          -------

<S>                                                  <C>                  <C>
Cash flows from operating activities:
  Net Income (loss)                                  $  7,007             $ (16,170)
  Adjustments to reconcile net income (loss)
   to net cash provided by operating
   activities:
    Deferred income taxes                                   -                (9,818)
    Depreciation of property, plant
     and equipment                                      2,154                 5,612
    Amortization of intangible assets                   6,654                30,725
    Amortization of programming rights 
     (excluding barter)                                 7,438                 8,861
    Payments for programming rights                    (6,731)               (6,583)
    Amortization of deferred loan costs                   666                 1,197
    Loss on disposal of fixed assets                       19                     -
    Changes in assets and liabilities:
      Decrease in accounts receivable                   6,619                 7,442
      Decrease (increase) in prepaid expenses
       and other assets                                    75                (1,118)
      Increase in intangible assets                    (7,419)                    -
      Increase in due to related parties                    -                 5,966
      Increase (decrease) in income taxes payable         134                  (962)
      Increase in interest payable                          -                 7,028
      Increase (decrease) in accounts payable
       and other accrued liabilities                    2,674                (5,010)
                                                     --------             ---------


Net cash provided by operating activities              19,290                27,170
                                                     --------             ---------

Cash flows from investing activities:
  Decrease in restricted cash                               -               126,916
  Acquisition of Act III Broadcasting, Inc.,
   net of cash acquired                                     -              (550,045)
  Payment for purchase options                              -                (2,800)
  Acquisition of WFXV assets                                -                  (650)
  Acquistion of WMSN                                        -               (26,500)
  Acquistion of WUXP                                        -               (26,950)
  Capital expenditures                                 (4,918)               (2,228)
                                                     --------             ---------

Net cash used for investing activities                 (4,918)             (482,257)
                                                     --------             ---------

Cash flows from financing activities:
  Payment of principal amounts                        (13,235)                    -
  Proceeds from term debt                                   -               220,000
  Proceeds from revolver borrowings                         -                51,500
  Proceeds from stockholder contribution                    -               201,601
  Advance buydown of programming rights                     -                (4,396)
  Payment of debt issuance costs                            -                (5,572)
                                                     --------             ---------

Net cash (used) provided by financing activities      (13,235)              463,133

Net increase in cash and cash equivalents               1,137                 8,046
Cash and cash equivalents, beginning of period          3,295                     -
                                                     --------             ---------
Cash and cash equivalents, end of period             $  4,432             $   8,046
                                                     ========             =========
</TABLE>


For supplemental disclosures of cash flow information see Note 5 to 
Consolidated Financial Statements.

The accompanying Notes to Consolidated Financial Statements are an integral 
part of these financial statements.


            SULLIVAN BROADCASTING COMPANY, INC. AND SUBSIDIARIES

                 NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

1. BASIS OF PRESENTATION

On January 4, 1996, all of the outstanding capital stock of Act III 
Broadcasting, Inc. ("Act III" or the "Predecessor") was purchased by and Act 
III was merged with and into A-3 Acquisition, Inc. ("A-3"), with Act III 
surviving such merger (the "Acquisition").  Act III then changed its name to 
Sullivan Broadcasting Company, Inc. (together with its subsidiaries, the 
"Company").  The Acquisition was accounted for by the purchase method of 
accounting.  The results of operations of Act III for the period from 
January 1, 1996 through January 4, 1996 have been included in the results of 
operations of the Company for the nine months ended September 30, 1996 due 
to the immateriality of such results in relation to the Company's financial 
statements taken as a whole.  Such results are as follows:

<TABLE>

        <S>                          <C>
        Net revenues                 $832,000
        Operating expenses            178,000
        Selling, general &
          administrative expenses     219,000
        Operating income              435,000
</TABLE>


The accompanying consolidated financial statements have been prepared by the 
Company, without audit, pursuant to the rules and regulations of the 
Securities and Exchange Commission. Certain information and footnote 
disclosures normally included in financial statements prepared in accordance 
with generally accepted accounting principles have been omitted pursuant to 
such rules and regulations.  However, the Company believes that the 
disclosures herein are adequate and that the information presented is not 
misleading.  It is suggested that these consolidated financial statements be 
read in conjunction with the financial statements and the notes thereto 
included in A-3's latest annual report on Form 10-K for the year ended 
December 31, 1995 and the Company's quarterly report on Form 10-Q for the 
quarters ended March 31, 1996 and June 30, 1996.  The information furnished 
reflects all adjustments (consisting only of normal, recurring adjustments) 
which are, in the opinion of management, necessary to make a fair statement 
of the results for the interim period.  Certain amounts recorded in 
connection with accounting for the Acquisition are subject to adjustment 
based upon the final valuation of certain assets and liabilities acquired.  
Such adjustments are not expected to be material to the consolidated 
financial statements.  The results for these interim periods are not 
necessarily indicative of results to be expected for the full fiscal year, 
due to seasonal factors, among others.

For comparative purposes, the December 31, 1995 balance sheet of both Act 
III and A-3 have been included.  In addition, the results of operations and 
of cash flows for the nine months ended September 30, 1995 for Act III have 
also been presented.  A-3 was not incorporated until June 1995 and did not 
have any operations for a comparable nine month period ended September 30, 
1995.


2. PROPERTY AND EQUIPMENT

Property and equipment consisted of the following:

<TABLE>
<CAPTION>
                                         December 31,    September 30,
                                            1995             1996
                                         ------------    -------------

      <S>                                <C>             <C>
      Land                               $  1,771,000    $ 1,366,000
      Broadcasting equipment               32,335,000     38,816,000
      Buildings and improvements            8,006,000      5,750,000
      Furniture and other equipment         4,144,000      2,979,000
      Construction in progress              1,457,000      2,531,000
                                         ------------    -----------
                                           47,713,000     51,442,000
      Less:  Accumulated depreciation
       and amortization                   (27,314,000)    (5,612,000)
                                         ------------    -----------
                                         $ 20,399,000    $45,830,000
                                         ============    ===========
</TABLE>

3. INTANGIBLE ASSETS

      Intangible assets consisted of the following:

<TABLE>
<CAPTION>
                                        Amortization     December 31,    September 30,
                                          Period            1995             1996
                                        ------------     ------------    -------------

      <S>                               <C>             <C>              <C>
      Goodwill                          40 Years        $ 25,919,000     $222,122,000
      Affiliation agreements            10 Years          18,260,000       98,447,000
      Non-competition
       agreements                       5 - 10 Years      20,875,000               --
      Canadian cable rights             10 Years          22,826,000       59,000,000
      Commercial advertising
       contracts                        15 years                  --      139,273,000
      FCC licenses                      15 years                  --       81,264,000
      Other intangible assets           5 - 15 Years      21,931,000       30,584,000
                                                        ------------     ------------
                                                         109,811,000      630,690,000

      Less: Accumulated amortization                     (59,157,000)     (30,725,000)
                                                        ------------     ------------
                                                        $ 50,654,000     $599,965,000
                                                        ============     ============
</TABLE>


4. LONG TERM DEBT

On January 4, 1996, concurrent with the Acquisition, the Company borrowed 
$220,000,000 under a term loan and $4,000,000 under a revolving credit 
facility to finance the Acquisition.  Both the term loan and the revolving 
credit facility bear interest at LIBOR plus an applicable margin determined 
quarterly based upon the Company's leverage ratio for the preceding quarter.

The revolving credit facility provides for borrowings up to $30,000,000 for 
working capital purposes, and is due on December 31, 2003 or upon repayment 
of the term loan.  At September 30, 1996, there were $25,000,000 in 
borrowings outstanding on the revolving line of credit.

The term loan is payable in varying quarterly installments beginning 
December 31, 1996 through 2003.  The future repayments of the term loan are 
as follows:

<TABLE>

        <C>           <C>
        1996          $  5,500,000
        1997            13,002,000
        1998            21,010,000
        1999            33,000,000
        2000            44,000,000
        Thereafter     103,488,000

</TABLE>

In addition, certain mandatory prepayments of the term loan are required if 
the Company achieves certain financial results at the end of the fiscal 
year.  No such mandatory prepayments are payable at September 30, 1996.

In January 1996, the Company entered into various interest rate protection 
agreements based upon LIBOR rates and a notional value equal to the 
anticipated outstanding term debt levels through the year 2000.

In connection with the term loan and the revolving credit facility, the 
Company also has a $75,000,000 line of credit available for future 
acquisitions (collectively, the "Senior Credit Facility").  At September 30, 
1996, there were $26,500,000 in borrowings outstanding on the acquisition 
line of credit.

The Senior Credit Facility requires the Company to comply with certain 
covenants.  At September 30, 1996, the Company was in compliance with all 
covenants.

5. INCOME TAXES

The provisions for taxes for the interim periods were based on projections 
of total year pre-tax income.

As discussed in Note 1, the Acquisition was accounted for by the purchase 
method of accounting which requires that all assets acquired and liabilities 
assumed be recorded at their fair value.  For tax purposes, the assets 
acquired and liabilities assumed retain their historical basis resulting in 
a basis differential. The resulting basis differential and acquired net 
operating loss carryforwards together with changes in deferred tax assets 
and liabilities for the period and net operating losses generated during the 
period give rise to the net deferred tax asset and liability recorded at 
September 30, 1996.

At the date of the Acquisition, the Company had net operating loss 
carryforwards of approximately $94,344,000 for federal income tax purposes, 
available to reduce future taxable income.  To the extent not used, federal 
net operating loss carryforwards expire in varying amounts beginning in 
2002.  In addition, the Company had net operating loss carryforwards of 
approximately $79,189,000 for state and local income tax purposes in various 
jurisdictions.

An entity that undergoes a "change in ownership" pursuant to Section 382 of 
the Internal Revenue Code is subject to limitations on the amount of its net 
operating loss carryforwards which may be used in the future. The 
Acquisition resulted in a change in ownership pursuant to Section 382. 
Management has estimated that the limitation on the net operating loss 
carryforwards will not have a material adverse impact on the Company's 
consolidated financial position or results of operation.

6. SUPPLEMENTAL DISCLOSURES OF CASH FLOW INFORMATION  

The Company paid interest of $9,075,000 and $17,863,000 during the periods 
ended September 30, 1995 and September 30, 1996, respectively.

During the periods ended September 30, 1995 and September 30, 1996, 
programming rights increased $12,820,000 and $11,715,000 respectively, due 
to the assumption of programming liabilities.

During the periods ended September 30, 1995 and September 30, 1996, the 
Company paid approximately $685,000 and $1,209,000 respectively, for state 
and local income taxes.

7. COMMITMENTS AND CONTINGENCIES

The Company has executed contracts for programming rights totaling 
approximately $21,905,000 and $15,589,000 at December 31, 1995 and September 
30, 1996, respectively, for which the broadcast period has not begun.  
Accordingly, the asset and related liability are not recorded at such dates.

The Company has operating lease agreements for land, office space, office 
equipment and other property which expire on various dates through 2005.  
Rental expense was $503,000 and $289,000 for the periods ending September 
30, 1995 and September 30, 1996, respectively.

The Company has no postretirement or postemployment benefit plans.

8. RELATED PARTY TRANSACTIONS

The Company reimburses ABRY Partners, Inc. ("ABRY"), an entity related 
through common ownership,  approximately $5,000 per month, representing the 
Company's allocated share of rent paid by ABRY under its lease and other 
general expenses including utilities, property insurance and supplies.  In 
addition, the Company has a management agreement with ABRY whereby the 
Company pays ABRY a management fee of $250,000 annually.  Such amounts have 
been included in "Selling, general and administrative" expenses in the 
Company's consolidated statements of operations.  In addition, certain 
liabilities assumed in the Acquisition were paid during the first quarter by 
the Company's parent, Sullivan Broadcast Holdings, Inc.

9. SIGNIFICANT EVENTS

On February 7, 1996, the Company executed an asset purchase agreement to 
acquire certain assets of Mohawk Valley Broadcasting, Inc. and Acme T.V. 
Corporation, the owners/operators of two television stations in Utica, NY.  
The total purchase price of this acquisition was $400,000.  In addition, the 
Company paid $2,600,000 for the option to purchase the remaining assets of 
the stations upon FCC approval.  The Company concurrently executed a Time 
Brokerage Agreement to operate the stations pending FCC approval of the 
acquisition.  On June 24, 1996 the acquisition of the remaining assets was 
consumated subsequent to the receipt of FCC approval and the payment of 
$250,000.

On February 22, 1996, the Company executed a Time Brokerage Agreement with 
Central Tennessee Broadcasting Corporation pursuant to which the Company 
programs WXMT-TV in Nashville, TN.  In conjunction with this agreement, the 
Company also paid $200,000 for an option to purchase certain assets of 
Central Tennessee Broadcasting Corporation, with an option to buy the 
station should applicable FCC regulations allow dual ownership in a single 
market.  In July 1996, the acquisition of these certain assets was completed 
for $26,950,000.

On February 28, 1996, the Company executed a definitive purchase agreement 
to acquire all the assets of Channel 47 Limited Partnership in Madison, WI 
for a total purchase price of $26,500,000, pending FCC approval.  Subsequent 
to FCC approval, this transaction was consummated on July 1, 1996.

10. UNAUDITED PRO FORMA CONSOLIDATED FINANCIAL DATA

The following unaudited pro forma consolidated financial data are based upon 
the historical results of operations of Act III for the nine month period 
ended September 30, 1995 adjusted to give effect to the Acquisition as if it 
had occurred on January 1, 1995:

<TABLE>

      <S>                      <C>
      Net revenue              $67,606
      Net loss                  22,805

</TABLE>

ITEM 2.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND 
RESULTS OF OPERATIONS

General
      The Company's revenues are derived principally from local and national 
advertisers. Additional revenues are derived from commercial production and 
rental of broadcast towers.  Increased ratings and strong advertiser demand 
have contributed to the Company's successful revenue growth.  Also, the 
Company has developed sales marketing programs, implemented to enhance the 
image of the Company's television stations (the "Stations"), including local 
"Kids Expos" and live remote broadcasts, promotional advertising print
supplements and joint marketing events with local businesses and radio stations.

      The Company's operating revenues are generally highest in the fourth 
quarter of each year. This seasonality is primarily attributable to 
increased expenditures by advertisers in anticipation of holiday retail 
spending and an increase in viewership during the Fall/Winter season. 
Accordingly, accounts receivable balances as of the end of each of the first 
three calendar quarters are generally substantially less than the balances 
as of the end of the year. Each of the Company's Stations generates positive 
Broadcast Cash Flow, defined as operating income plus depreciation, 
amortization, barter expenses and corporate expenses less payments for 
programming rights and barter revenue.

      The Company's principal costs of operations are employee salaries and 
commissions, programming, production, promotion and other expenses (such as 
maintenance, supplies, insurance, rent and utilities). The Company has 
historically experienced net losses primarily as a result of non-cash 
charges attributable to amortization of intangibles that were recorded at 
the time of the purchase of the Stations.  The Company's amortization of 
programming rights has historically exceeded the Company's payments for 
programming rights due to the write-up of programming assets which occurred 
upon the respective acquisitions of the Stations. This historic trend will 
continue with the write-up of such assets in conjunction with the January 4, 
1996 Acquisition.  In addition, the Company has paid in advance of scheduled 
programming liabilities certain excess programming rights acquired as a 
result of the aforementioned Acquisition.

Results of Operations

Three Months Ended September 30, 1995 of Act III (the "1995 Three Months") 
Compared to Three Months Ended September 30, 1996 of the Company (the "1996 
Three Months")

Set forth below are selected consolidated financial data for the three 
months ended September 30, 1995 of Act III and September 30, 1996 of the 
Company and the percentage changes between the periods.

<TABLE>
<CAPTION>
                                     Three Months Ended
                                        September 30,
                                   Predecessor    Company
                                      1995          1996      Percentage
                                      (in thousands)            Change
                                   ----------------------     ----------

<S>                                <C>            <C>           <C>
Net revenues (excluding barter)    $20,965        $24,714       17.9%
Barter revenues                      1,689          3,765      122.9
Total net revenues                  22,654         28,479       25.7
Operating expenses                   2,954          3,875       31.2
Selling, general 
 and administrative expenses         5,361          5,266       (1.8)
Depreciation and amortization        6,662         21,270      219.3
Operating income (loss)              7,677         (1,932)    (125.2)
Interest expense                     4,445          9,505      113.8
Net income (loss)                    2,682         (7,157)    (366.9)
Payments for programming rights      2,070          2,314       11.8
Broadcast Cash Flow                 10,648         13,984       31.3


</TABLE>

      Net revenues (excluding barter) are net of commissions and primarily 
include local and national/Canadian spot advertising sales.  Net revenues 
(excluding barter) increased to $24,714,000 in the 1996 Three Months from 
$20,965,000 in the 1995 Three Months, an increase of $3,749,000 or 17.9%.  
This increase is due to reduced national sales representative commission 
rates which commenced concurrent with the Acquisition and increasing 
advertising spot rates.  Advertising revenues for the 1996 Three Months were 
comprised of 48.3% from local advertising sales and 51.7% from national/ 
Canadian advertising sales.

      Local revenues include gross revenues before commissions from local or 
regional advertisers or their representative agencies. Local and regional 
areas encompass a station's designated market area and its outlying areas. 
Local revenues increased to $14,129,000 in the 1996 Three Months from 
$10,852,000 in the 1995 Three Months, an increase of $3,277,000, or 30.2%.  
The increase was primarily due to increased ratings as well as strong 
advertising demand.

      National/Canadian revenues include gross revenues before commissions 
from national and Canadian advertisers or their representative agencies. 
National advertisers are advertisers outside of a station's local market or 
region.  National/Canadian revenues increased to $15,117,000 in the 1996 
Three Months from $14,206,000 in the 1995 Three Months, an increase of 
$911,000, or 6.4%.  As with local revenues, national/Canadian revenues 
increased primarily due to improved ratings and strong advertising demand.

      Barter revenues increased to $3,765,000 in the 1996 Three Months 
from 1,689,000 in the 1995 Three Months, an increase of $2,076,000, or 
122.9%.  This increase was primarily due to the increase in the value of 
barter programming rights related to the purchase accounting and resulting 
increase in the revenue recognized therefrom.

      Operating expenses include engineering, promotion, production, 
programming operations and trade expenses.  Operating expenses increased to 
$3,875,000 in the 1996 Three Months from $2,954,000 in the 1995 Three 
Months, an increase of $921,000.  The increase is due to the WXLV 
affiliation switch from Fox Broadcasting Company to the American 
Broadcasting Company, Inc. in September 1995, as the Company is now 
producing local news at WXLV, which increased operating expenses by $437,000 
during the 1996 Three Months.  Additionally, due to the acquisitions made 
during the period and the execution of the Time Brokerage Agreement in 
February 1996, operating expenses were further increased as compared to the 
1995 Three Months.

      Selling, general and administrative expenses include sales, salaries, 
commissions, insurance, supplies and general management salaries.  Selling, 
general and administrative expenses decreased to $5,266,000 in the 1996 
Three Months from $5,361,000 in the 1995 Three Months, a decrease of 
$95,000, or 1.8%.  This decrease is the result of reduced corporate 
overhead, offset somewhat by higher salary costs due to an overall headcount 
increase.

      Depreciation and amortization includes depreciation of property and 
equipment, amortization of programming rights and amortization of 
intangibles.  Depreciation and amortization increased to $21,270,000 in the 
1996 Three Months from $6,662,000 in the 1995 Three Months, an increase of 
$14,608,000, or 219.3%, due to the increase in value of all fixed assets, 
programming rights and intangible assets in conjunction with the 
Acquisition, and other acquisitions made during the period.

      Operating income decreased to a loss of $1,932,000 in the 1996 Three 
Months compared to income of $7,677,000 in the 1995 Three Months, a decrease 
of $9,609,000, due to the reasons discussed above.

      Interest expense includes interest charged on all outstanding debt and 
the amortization of debt issuance costs over the life of the underlying 
debt.  The $5,060,000 increase for the 1996 Three Months as compared to the 
1995 Three Months is the result of interest costs incurred on the debt 
utilized to fund the Acquisition and additional borrowings to fund other
acquisitions made during the period.

      Net income decreased to a net loss of $7,157,000 in the 1996 Three 
Months compared to net income of $2,682,000 in the 1995 Three Months, a 
decrease of $9,839,000, due to the reasons discussed above.

      Payments for programming rights increased to $2,314,000 in the 1996 
Three Months from $2,070,000 in the 1995 Three Months, an increase of 
$244,000, or 11.8%. This increase is attributable to the acquisition of 
certain stations in 1996, offset somewhat by a reduction in the amount of 
programming required to be paid by the Company due to the buydown of certain 
excess programming liabilities in conjunction with the Acquisition, 
increased Fox and United Paramount network programming, and an overall 
decrease in the cost per program due to the competitive pricing of 
programming.

      Broadcast Cash Flow increased to $13,984,000 in the 1996 Three Months 
from $10,648,000 in the 1995 Three Months, an increase of $3,336,000, 
primarily due to the aforementioned increases in revenue with a smaller 
proportional increase in operating, selling, general and administrative 
expenses in the aggregate. The Company believes that Broadcast Cash Flow is
important in measuring the Company's financial results and its ability to pay
principal and interest on its debt because broadcasting companies traditionally
have large amounts of non-cash expense attributable to amortization of
programming rights and other intangibles.  Broadcast Cash Flow does not 
purport to represent cash provided by operating activities as reflected in 
the Company's consolidated financial statements, is not a measure of 
financial performance under generally accepted accounting principles, and 
should not be considered in isolation or as a substitute for measures of 
performance prepared in accordance with generally accepted accounting 
principles.

Nine Months Ended September 30, 1995 of Act III (the "1995 Nine Months") 
Compared to Nine Months Ended September 30, 1996 of the Company (the "1996 
Nine Months")

Set forth below are selected consolidated financial data for the nine months 
ended September 30, 1995 of Act III and September 30, 1996 of the Company 
and the percentage changes between the periods.

<TABLE>
<CAPTION>
                                      Nine Months Ended
                                        September 30,
                                   Predecessor    Company
                                      1995          1996       Percentage
                                      (in thousands)             Change
                                   ----------------------      ----------

<S>                                <C>            <C>          <C>
Net revenues (excluding barter)    $61,588        $ 72,925       18.4%
Barter revenues                      5,199          10,798      107.7
Total net revenues                  66,787          83,723       25.4
Operating expenses                   7,980          11,774       47.5
Selling, general 
 and administrative expenses        16,131          16,392        1.6
Depreciation and amortization       21,222          55,357      160.8
Operating income                    21,454             200      (99.1)
Interest expense                    13,415          26,088       94.5
Net income (loss)                    7,007         (16,170)    (330.8)
Payments for programming rights      6,731           6,583       (2.2)
Broadcast Cash Flow                 30,953          40,524       30.9

</TABLE>

      Net revenues (excluding barter) are net of commissions and primarily 
include local and national/Canadian spot advertising sales.  Net revenues 
(excluding barter) increased to $72,925,000 in the 1996 Nine Months from 
$61,588,000 in the 1995 Nine Months, an increase of $11,337,000 or 18.4%.  
This increase is due to reduced national sales representative commission 
rates which commenced concurrent with the Acquisition and increasing 
advertising spot rates.  Advertising revenues for the 1996 Nine Months were 
comprised of 47.6% from local advertising sales and 52.4% from
national/Canadian advertising sales.

      Local revenues include gross revenues before commissions from local or 
regional advertisers or their representative agencies. Local and regional 
areas encompass a station's designated market area and its outlying areas. 
Local revenues increased to $41,021,000 in the 1996 Nine Months from 
$32,045,000 in the 1995 Nine Months, an increase of $8,976,000, or 28.0%.  
The increase was primarily due to increased ratings as well as strong 
advertising demand.

      National/Canadian revenues include gross revenues before commissions 
from national and Canadian advertisers or their representative agencies. 
National advertisers are advertisers outside of a station's local market or 
region.  National/Canadian revenues increased to $45,098,000 in the 1996 
Nine Months from $41,312,000 in the 1995 Nine Months, an increase of 
$3,786,000 or 9.2%. As with local revenues, national/Canadian revenues 
increased primarily due to improved ratings and strong advertising demand.

      Barter revenues increased to $10,798,000 in the 1996 Nine Months from 
$5,199,000 in the 1995 Nine Months, an increase of $5,599,000, or 107.7%.  
This increase was primarily due to the increase in the value of barter 
programming rights related to the application of purchase accounting and 
resulting increase in the revenue recognized therefrom.

      Operating expenses include engineering, promotion, production, 
programming operations and barter expenses.  Operating expenses increased to 
$11,774,000 in the 1996 Nine Months from $7,980,000 in the 1995 Nine Months, 
an increase of $3,794,000.  The increase is due to the WXLV affiliation 
switch from Fox Broadcasting Company to the American Broadcasting Company, 
Inc. in September 1995, as the Company is now producing local news at WXLV, 
which increased operating expenses by $1,339,000 during the 1996 Nine 
Months.  Additionally, due to the acquisitions made during the period and 
the execution of the Time Brokerage Agreement in February 1996, 
operating expenses were further increased as compared to the 1995 Nine 
Months.

      Selling, general and administrative expenses include sales, salaries, 
commissions, insurance, supplies and general management salaries.  Selling, 
general and administrative expenses increased to $16,392,000 in the 1996 
Nine Months from $16,131,000 in the 1995 Nine Months, an increase of 
$261,000, or 1.6%.  This increase is the result of higher salary costs due 
to an overall headcount increase, offset somewhat by reduced corporate 
overhead.

      Depreciation and amortization includes depreciation of property and 
equipment, amortization of programming rights and amortization of 
intangibles.  Depreciation and amortization increased to $55,357,000 in the 
1996 Nine Months from $21,222,000 in the 1995 Nine Months, an increase of 
$34,135,000, or 160.8%, due to the increase in value of all fixed assets, 
programming rights and intangible assets in conjunction with the 
Acquisition, and other acquisitions made during the period.

      Operating income decreased to $200,000 in the 1996 Nine Months from 
$21,454,000 in the 1995 Nine Months, a decrease of $21,254,000, due to the 
reasons discussed above.

      Interest expense includes interest charged on all outstanding debt and 
the amortization of debt issuance costs over the life of the underlying 
debt.  The $12,673,000 increase for the 1996 Nine Months as compared to the 
1995 Nine Months is the result of interest costs incurred on the debt 
utilized to fund the Acquisition and additional borrowings to fund other
acquisitions made during the period.

      Net income decreased to a net loss of $16,170,000 in the 1996 Nine 
Months compared to net income of $7,007,000 in the 1995 Nine Months, a 
decrease of $23,177,000, due to the reasons discussed above.

      Payments for programming rights decreased to $6,583,000 in the 1996 
Nine Months from $6,731,000 in the 1995 Nine Months, a decrease of $148,000 
or 2.2%.  This decrease is attributable to a reduction in the amount of 
programming required to be paid by the Company due to the buydown of certain 
excess programming liabilities in conjunction with the Acquisition, 
increased Fox and United Paramount network programming, and an overall 
decrease in the cost per program due to the competitive pricing of 
programming.

      Broadcast Cash Flow increased to $40,524,000 in the 1996 Nine Months 
from $30,953,000 in the 1995 Nine Months, an increase of $9,571,000, 
primarily due to the aforementioned increases in revenue with a smaller 
proportional increase in operating, selling, general and administrative 
expenses in the aggregate. The Company believes that Broadcast Cash Flow is
important in measuring the Company's financial results and its ability to pay
principal and interest on its debt because broadcasting companies traditionally
have large amounts of non-cash expense attributable to amortization of 
programming rights and other intangibles.  Broadcast Cash Flow does not 
purport to represent cash provided by operating activities as reflected in 
the Company's consolidated financial statements, is not a measure of 
financial performance under generally accepted accounting principles, and 
should not be considered in isolation or as a substitute for measures of 
performance prepared in accordance with generally accepted accounting 
principles.


Liquidity and Capital Resources

      The Company's primary source of liquidity is cash provided by 
operations. Cash provided by operations during the 1996 Nine Months was 
$27,170,000 compared to $19,290,000 in the 1995 Nine Months.  The increase 
in the Company's cash flow is attributable primarily due to the Company's 
improved operating results, with revenue increases proportionally higher 
than cash expense increases.

      Cash provided by operations is after payments for programming rights, 
which amounted to $6,583,000 and $6,731,000, respectively, for the 1996 Nine 
Months and the 1995 Nine Months.  The Company has program payment 
commitments (including contracts not yet recordable as assets and excluding 
barter contracts) of $44,262,000, which are payable in installments of 
$5,182,000 in 1996, $12,305,000 in 1997, $10,747,000 in 1998, $8,596,000 in 
1999, $5,044,000 in 2000 and $2,388,000 thereafter.

      The Company's primary capital requirements have been for capital 
expenditures and acquisitions. Capital expenditures totaled $2,228,000 for 
the 1996 Nine Months compared to $4,918,000 for the 1995 Nine Months. The 
larger expenditures in 1995 includes the construction of a news facility at 
WXLV.

      As of September 30, 1996, the Company had outstanding a $220,000,000 
senior debt facility (the "Senior Credit Agreement"), with a $30,000,000 
revolving credit facility (the "Revolving Credit Facility"), of which 
$25,000,000 was outstanding, and a $75,000,000 acquisition credit facility 
(the "Acquisition Credit Facility") (collectively, the "Senior Credit 
Facility"), of which $26,500,000 was outstanding at September 30, 1996.  The 
interest rate on all borrowings under the Senior Credit Agreement vary 
depending upon either LIBOR or Prime rates, as selected by the Company, with 
a margin ranging between 0.0% and 1.5% for Prime borrowings and 1.25% and 
2.75% for LIBOR borrowings added based upon the Company's leverage ratio for 
the past quarter.  The Company has entered into various interest rate 
protection agreements based upon LIBOR rates and a notional amount equal to 
the full value of the senior debt facility to protect against significant 
fluctuations in interest rates through 2000. The Company also has 
outstanding $125,000,000 of 10-1/4% senior subordinated notes due December 
2005.

      The Company believes that it will be able to meet its required 
principal payments in the future through funds generated from its 
operations.  If the funds generated from the Company's operations are 
insufficient to meet its required principal payments, the Company will 
explore other financing alternatives.

      The indenture to the senior subordinated notes and the Senior Credit 
Facility of the Company contain covenants which, among other restrictions, 
require the maintenance of certain financial ratios (including cash flow 
ratios), restrict asset purchases and the encumbrances of existing assets, 
require lender approval for proposed acquisitions, and limit the incurrence 
of additional indebtedness and the payment of dividends.

      Based upon current operations, the Company anticipates the cash flow 
from operations combined with the cash on hand will be adequate to meet its 
requirements for current and foreseeable levels of operation.  There can, 
however, be no assurance that future developments or economic trends will 
not adversely affect the Company's operations.



SULLIVAN BROADCASTING COMPANY, INC. AND SUBSIDIARIES

PART II - OTHER INFORMATION


ITEM 6.  EXHIBITS AND REPORTS ON FORM 10-Q

(a)  Exhibits

        The following exhibits are filed as part of this Quarterly Report on 
        Form 10-Q.

Exhibit
Number     Exhibit
- - - -------    -------


10.1       Second Amendment to Credit Agreement and Limited Waiver and Consent 
           dated as of July 10, 1996 by and among Sullivan Broadcasting
           Company, Inc. as successor to A-3 Holdings, Nations Bank of Texas,
           N.A. nd certain other lenders.




SIGNATURE


      Pursuant to the requirements of the Securities Exchange Act of 1934, 
the registrant has duly caused this report to be signed on its behalf by the 
undersigned thereunto duly authorized.

                                       SULLIVAN BROADCASTING COMPANY, INC.
                                                 (Registrant)




Novenber 14, 1996                      By: /S/ Patrick Bratton
                                           ---------------------------------
                                               Patrick Bratton
                                               Vice President - Finance
                                               (Principal Financial and
                                               Chief Accounting Officer)
 



                    SECOND AMENDMENT TO CREDIT AGREEMENT

      THIS SECOND AMENDMENT TO CREDIT AGREEMENT (this "Second Amendment"), 
dated as of July 10, 1996, is entered into by and among Sullivan 
Broadcasting Company, Inc., a Delaware corporation formerly known as Act III 
Broadcasting, Inc. and successor by merger to A-3 Acquisition, Inc. ("SBC"), 
Sullivan Broadcast Holdings, Inc., a Delaware corporation formerly known as 
A-3 Holdings, Inc., the Lenders parties hereto, and NationsBank of Texas, 
N.A., as Administrative Agent for the Lenders and as a Lender, with 
reference to the hereinafter described Credit Agreement. Capitalized terms 
used and not otherwise defined herein shall have the meanings ascribed to 
them in such Credit Agreement.

                                  RECITALS

      A. A-3 Acquisition, Inc., a Delaware corporation ("A-3 Acquisition"), 
A-3 Holdings, Inc., a Delaware corporation,  the Administrative Agent, the 
other members of the Agent Group and the Lenders entered into that certain 
Credit Agreement, dated January 4, 1996 (as amended, modified, restated, 
supplemented, renewed, extended, rearranged or substituted from time to 
time, the "Credit Agreement").

      B. Pursuant to the Credit Agreement, the Lenders made Loans to A-3 
Acquisition to enable it to consummate the Act III Acquisition.

      C. SBC and A-3 Acquisition have merged and SBC is the surviving 
corporation of such merger.  Pursuant to an Assumption Agreement, dated 
January 4, 1996, SBC has expressly assumed and ratified all of the 
obligations of A-3 Acquisition under the Credit Agreement and the other Loan 
Documents to which A-3 Acquisition is a party and the due and punctual 
performance and observance of all the obligations to be performed and 
provisions to be observed by A-3 Acquisition under the Credit Agreement and 
such other Loan Documents.  Pursuant to such merger and such Assumption 
Agreement, SBC is now the "Borrower" under the Credit Agreement.

      D. The Borrower has caused its Wholly Owned Subsidiary, Sullivan 
Broadcasting of Nashville, Inc. ("SBN"), to enter into a time brokerage 
agreement with Central Tennessee Broadcasting Corporation ("CTBC"), pursuant 
to which SBN is providing programming for, and selling advertising on, 
broadcast television station WXMT-TV, Nashville, Tennessee ("WXMT-TV").  
Such transaction was part of a restatement and restructuring of the 
Nashville Acquisition referred to in the Credit Agreement, as evidenced by 
the Amended and Restated Option Agreement referred to in Paragraph E below.  
In connection with the consummation of the transactions contemplated by such 
Amended and Restated Option Agreement, the Borrower will cause to be formed 
a new indirect subsidiary of the Borrower, Sullivan Broadcasting of 
Tennessee, Inc., a Delaware corporation ("SBT").

      E. Pursuant to that certain Amended and Restated Option Agreement, 
dated as of February 22, 1996 (the "Amended and Restated Option Agreement"), 
by and among ABRY Broadcast Partners II, L.P., CTBC, M.T. Communications, 
Inc., Michael P. Thompson, the Parent and the Borrower (which subsequently 
assigned certain of its rights thereunder to  Mission Broadcasting I, Inc., 
a Delaware corporation ("Mission I")), Mission I intends to acquire from 
CTBC all of CTBC's right, title and interest in and to certain assets 
relating to WXMT-TV, including, without limitation, all FCC Licenses (such 
transaction is referred to herein as the "Mission I Nashville Acquisition").  
As contemplated by the Amended and Restated Option Agreement, the Borrower 
desires to cause (i) SBN or SBT to enter into a new time brokerage agreement 
with Mission I immediately upon consummation of the Mission I Nashville 
Acquisition, pursuant to which SBN or SBT will provide programming for, and 
sell advertising on, WXMT-TV (such transaction is referred to herein as the 
"SBN-Mission I Nashville LMA Transaction") and, immediately thereafter,  
(ii) SBT to merge with CTBC, with SBT continuing as the surviving 
corporation.

      F. The Borrower has previously entered into a time brokerage agreement 
with Guilford Telecasters, Inc.("GTI"), pursuant to which the Borrower is 
providing programming for, and selling advertising on, television broadcast 
station WGGT-TV, Winston-Salem, North Carolina ("WGGT-TV").

      G. Mission Broadcasting II, Inc., a Delaware corporation ("Mission 
II"), as the assignee of the Borrower, is a party to that certain Option 
Agreement, dated as of June 30, 1995, originally entered into by and between 
GTI and Robert A. Finkelstein (who assigned his rights thereunder to the 
Borrower).  Pursuant to such Option Agreement, Mission II intends to acquire 
from GTI all assets used or useful in the operation of WGGT-TV, including, 
without limitation, all FCC Licenses (such transaction is referred to herein 
as the "Mission II Winston-Salem Acquisition").  The Borrower desires to 
enter into, or cause a Subsidiary of the Borrower to enter into, a new time 
brokerage agreement with Mission II, pursuant to which the Borrower or such 
Subsidiary will provide programming for, and sell advertising on, WGGT-TV 
(such transaction is referred to herein as the "SBC-Mission II Winston-Salem 
LMA Transaction").
 
      H. NationsBank of Texas, N.A., individually and not as a Lender under 
the Credit Agreement (in such capacity, "NationsBank"), has agreed, subject 
to certain terms and conditions, to make (i) a term loan in the amount of up 
to $3,200,000 to Mission I (the "Mission I Loan") in order to enable it to 
consummate the Mission I Nashville Acquisition and (ii) a term loan in the 
amount of up to $1,000,000 to Mission II (the "Mission II Loan") in order to 
enable it to consummate the Mission II Winston-Salem Acquisition.  As 
conditions to making the Mission I Loan and Mission II Loan, NationsBank has 
required, among other things, (i) that the Borrower execute and deliver 
Guaranty Agreements (the "Mission Guaranty Agreements") guarantying all 
obligations of Mission I and Mission II under or in connection with the 
Mission I Loan and Mission II Loan, respectively, (ii) that the Majority 
Lenders consent to the Borrower's execution and delivery of such Guaranty 
Agreements and (iii) that the Majority Lenders acknowledge and agree that 
the Borrower's obligations under such Guaranty Agreements shall be part of 
the Obligations under the Credit Agreement and, as such, shall be secured by 
all collateral now or hereafter securing such Obligations.

      I. The Borrower, the Parent and the Majority Lenders entered into that 
certain First Amendment to Credit Agreement and Limited Waiver and Consent 
dated as of May 24, 1996, (i) consenting to the Borrower's execution and 
delivery of the Mission Guaranty Agreements and waiving the applicable 
Credit Agreement provision prohibiting the same, (ii) amending the Credit 
Agreement to provide that the Borrower's obligations under the Mission 
Guaranty Agreements shall be part of the Obligations under the Credit 
Agreement and (iii) amending the Credit Agreement in certain other respects 
as described therein.

      J. The Borrower, the Parent and the Lenders parties hereto wish to 
enter into this Second Amendment in order to further amend the Credit 
Agreement (i) to provide that a default by the Borrower in the payment or 
performance of any of the "Guaranty Obligations" under and as that term is 
defined in each of the Mission Guaranty Agreements shall, in each case, 
constitute an Event of Default under the Credit Agreement and (ii) to revise 
Annex 1 to the Credit Agreement to update the Lender information set forth 
therein.

      NOW, THEREFORE, for valuable consideration, the receipt and 
sufficiency of which are hereby acknowledged, the parties hereto hereby 
agree as follows:

      Section 1. AMENDMENTS TO CREDIT AGREEMENT

      Subject to the terms and conditions set forth herein, and in reliance 
upon the representations and warranties of the Borrower and the Parent 
herein contained, the Borrower, the Parent and the Lenders parties hereto, 
who constitute not less than the Majority Lenders, hereby amend the Credit 
Agreement as follows:

      (a) Default under Mission Guaranty Agreements Added as Event of 
Default.  Section 9(e) of the Credit Agreement is hereby amended by 
inserting the following immediately prior to the word "provided" in the 
eighteenth line thereof:

      or (iv) the Borrower shall default in the payment or performance of 
      any of the "Guaranty Obligations" under and as that term is defined in 
      each of the Mission Guaranty Agreements;

      (b) Annex 1 Updated.  Annex 1 to the Credit Agreement is hereby 
deleted in its entirety and replaced with the Annex 1 attached hereto and 
incorporated herein by this reference, which replacement Annex 1 sets forth 
revised and updated information with respect to the Lenders.

      Section 2. REPRESENTATIONS AND WARRANTIES

      The Borrower and the Parent hereby represent and warrant to the 
Administrative Agent and the Lenders that the following statements are true 
and correct in all material respects on and as of the date hereof:

      (a) Incorporation of Credit Agreement Representations and Warranties.  
The representations and warranties contained in Section 5 of the Credit 
Agreement are true and correct in all material respects on and as of the 
date hereof, both before and after giving effect to this Second Amendment.

      (b) Absence of Default.  Both before and after giving effect to this 
Second Amendment, no event has occurred or will occur that constitutes a 
Default under the Credit Agreement.

      (c) Enforceability.   This Second Amendment constitutes a legal, 
valid, and binding obligation of the Borrower and the Parent, enforceable in 
accordance with the terms hereof.

      Section 3. MISCELLANEOUS

      (a) Ratification and Confirmation of Loan Documents.  Except as 
specifically amended hereby, the Credit Agreement and other Loan Documents 
remain in full force and effect and are hereby ratified and confirmed by the 
Borrower and the Parent, and the execution and delivery of this Second 
Amendment shall not, except as expressly provided herein, operate as an 
amendment or waiver of any right, power or remedy of the Administrative 
Agent, the Lenders or the Managing Agents under the Credit Agreement or 
operate as an approval of the terms and conditions of any agreement of the 
Borrower or any Subsidiary.

      (b) Fees and Expenses.  The Borrower agrees to pay on demand all 
reasonable costs and expenses of the Administrative Agent in connection with 
the preparation, reproduction, execution, and delivery of this Second 
Amendment, including, without limitation, the reasonable fees and out-of-
pocket expenses of counsel for the Administrative Agent.

      (c) Headings.  Section and subsection headings in this Second 
Amendment are included herein for convenience of reference only and shall 
not constitute a part of this Second Amendment for any other purpose or be 
given any substantive effect.

      (d) APPLICABLE LAW.  THIS SECOND AMENDMENT SHALL BE GOVERNED BY, AND 
SHALL BE CONSTRUED AND INTERPRETED IN ACCORDANCE WITH, THE LAWS OF THE STATE 
OF NEW YORK, WITHOUT REGARD TO CONFLICTS OF LAW PRINCIPLES.

      (e) Counterparts.  This  Second Amendment may be executed in any 
number of counterparts and by different parties hereto in separate 
counterparts, each of which when so executed and delivered shall be deemed 
an original, but all such counterparts together shall constitute but one and 
the same instrument; signature pages may be detached from multiple separate 
counterparts and attached to a single counterpart so that all signature 
pages are physically attached to the same document.
 
      (f) FINAL AGREEMENT.  THIS SECOND AMENDMENT, TOGETHER WITH THE CREDIT 
AGREEMENT AND OTHER LOAN DOCUMENTS, REPRESENTS THE FINAL AGREEMENT BETWEEN 
THE PARTIES AND MAY NOT BE CONTRADICTED BY EVIDENCE OF PRIOR, 
CONTEMPORANEOUS, OR SUBSEQUENT ORAL AGREEMENTS OF THE PARTIES.  THERE ARE NO 
UNWRITTEN ORAL AGREEMENTS BETWEEN THE PARTIES.


[Remainder of Page Intentionally Left Blank; Signature Pages Follow]

      IN WITNESS WHEREOF, the parties hereto have caused this Second 
Amendment to be duly executed and delivered by their proper and duly 
authorized officers as of the day and year first above written.

                                    SULLIVAN BROADCASTING COMPANY, INC.

                                    By:    /s/ ROYCE G. YUDKOFF
                                    Name:      Royce G. Yudkoff
                                    Title:     Vice President

                                    SULLIVAN BROADCAST HOLDINGS, INC.

                                    By:    /s/ ROYCE G. YUDKOFF
                                    Name:      Royce G. Yudkoff
                                    Title:     Vice President

                                    NATIONSBANK OF TEXAS, N.A.,
                                    as Administrative Agent and as a Lender

                                    By:    /s/ GREGORY MEADOR
                                    Name:      Gregory I. Meador
                                    Title:     Vice President

                                    BANKERS TRUST COMPANY,
                                    as a Lender

                                    By:    /s/ GINA S. THOMPSON
                                    Name:      Gina S. Thompson
                                    Title:     Vice President

                                    THE FIRST NATIONAL BANK OF BOSTON,
                                    as a Lender

                                    By:    /s/ M S Denomme
                                    Name:      M. S. Denomme
                                    Title:     VP

                                    CHEMICAL BANK,
                                    as a Lender

                                    By:    /s/ JUDITH E. SMITH
                                    Name:      Judith E. Smith
                                    Title:     VP

                                    HELLER FINANCIAL, INC.,
                                    as a Lender

                                    By:    /s/ JOANN L. HOLMAN
                                    Name:      Joann L. Holman
                                    Title:     Assistant Vice President

                                    NEW YORK LIFE INSURANCE COMPANY,
                                    as a Lender

                                    By:    /s/ ADAM G. CLEMENS
                                    Name:      Adam G. Clemens
                                    Title:     Investment Vice President

                                    BANK OF AMERICA ILLINOIS,
                                    as a Lender

                                    By:    /s/ CARL F. SALAS
                                    Name:      Carl F. Salas
                                    Title:     Vice President

                                    BANK OF MONTREAL, CHICAGO BRANCH,
                                    as a Lender

                                    By:    /s/ ALLEGRA B. GRIFFITHS
                                    Name:      Allegra B. Griffiths
                                    Title:     Director

                                    BANQUE FRANCAISE DU COMMERCE EXTERIEUR,
                                    as a Lender

                                    By:    /s/ WILLIAM C. MAIER
                                    Name:      William C. Maier
                                    Title:     VP-Group Manager

                                    By:    /s/ BJC
                                    Name:      Brian J. Cumberland
                                    Title:     Assistant Treasurer

                                    BANQUE PARIBAS,
                                    as a Lender

                                    By:    /s/ ERROL R. ANTZIS
                                    Name:      Errol R. Antzis
                                    Title:     Group Vice President

                                    CIBC INC.,
                                    as a Lender

                                    By:    /s/ P.G. SMITH
                                    Name:      Peter G. Smith
                                    Title:     Managing Director, CIBC Wood
                                               Gundy Securities Corp., as 
                                               agent.

                                    CORESTATES BANK, N.A.,
                                    as a Lender

                                    By:    /s/ EDWARD L. BUTTRELL
                                    Name:      Edward L. Buttrell
                                    Title:     Vice President

                                    MERRILL LYNCH SENIOR FLOATING RATE
                                    FUND, INC., as a Lender

                                    By:    /s/ ANTHONY R. CLEMENTE
                                    Name:      Anthony R. Clemente
                                    Title:     Authorized Signatory

                                    THE NIPPON CREDIT BANK, LTD., LOS 
                                    ANGELES AGENCY, as a Lender

                                    By:    /s/ BERNARDO E. CORREA-HENSCHKE
                                    Name:      Bernardo E. Correa-Henschke
                                    Title:     Vice President & Senior
                                               Manager

                                    FLEET NATIONAL BANK,
                                    formerly known as Shawmut Bank 
                                    Connecticut, N.A.,
                                    as a Lender

                                    By:    /s/ LYNNE S. RANDALL
                                    Name:      Lynne S. Randall
                                    Title:     Vice President

                                    SOCIETE GENERALE,
                                    as a Lender

                                    By:    /s/ JOHN SADIK-KHAN
                                    Name:      John Sadik-Kahn
                                    Title:     Vice President

                                    THE TRAVELERS INSURANCE COMPANY,
                                    as a Lender

                                    By:    /s/ JORDAN M. STITZER
                                    Name:      Jordan M. Stitzer
                                    Title:     Vice President

                                    UNION BANK OF CALIFORNIA, N.A.,
                                    successor by merger to Union Bank,
                                    as a Lender

                                    By:    /s/ B. ADAM TROUT
                                    Name:      B. Adam Trout
                                    Title:     Asst. Vice President

                                    VAN KAMPEN AMERICAN CAPITAL PRIME
                                    RATE INCOME TRUST, as a Lender

                                    By:    /s/ BRENDAN DAY
                                    Name:
                                    Title:

                                    THE NORTHWESTERN MUTUAL LIFE
                                    INSURANCE COMPANY, as a Lender

                                    By:    /s/ JOHN E. SCHLIFSKE
                                    Name:      John E. Schlifske
                                    Title:     Vice President

                                    NEW YORK LIFE INSURANCE AND ANNUITY 
                                    CORPORATION, as a Lender

                                    By:    /s/ ADAM G. CLEMENS
                                    Name:      Adam G. Clemens
                                    Title:     Investment Vice President

                                    AERIES FINANCE LTD.,
                                    as a Lender

                                    By:  
                                    Name:
                                    Title

                                    SENIOR DEBT PORTFOLIO,
                                    By: Boston Management and Research,
                                        as Investment Advisor

                                    By:    /s/ JEFFREY S. GARNER
                                    Name:      Jeffrey S. Garner
                                    Title:     Vice President

                                    RESTRUCTURED OBLIGATIONS BACKED BY
                                    SENIOR ASSETS B.V., as a Lender
                                    By: Chancellor Senior Secured Management
                                        Inc., as Portfolio Advisor

                                    By:    /s/ GREGORY L. SMITH
                                    Name:      Gregory L. Smith
                                    Title:     Vice President

                                    NATIONSBANK, N.A. (CAROLINAS),
                                    as a Lender

                                    By:    /s/ GREG MEADOR
                                    Name:      Greg Meador
                                    Title:     Vice President

                                    BANK OF AMERICA NT & SA,
                                    as a Lender

                                    By:    /s/ CARL F. SALAS
                                    Name:      Carl F. Salas
                                    Title:     Vice President

                                    INDOSUEZ CAPITAL FUNDING II, LIMITED,
                                    as a Lender
                                    by Indosuez Capital as Portfolio Advisor

                                    By:    /s/ FRANCOIS BERTHELOT
                                    Name:      Francois Berthelot
                                    Title:     Vice President



<TABLE> <S> <C>

<ARTICLE>             5
<MULTIPLIER>          1,000
       
<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-END>                               SEP-30-1996
<CASH>                                           8,046
<SECURITIES>                                         0
<RECEIVABLES>                                   23,009
<ALLOWANCES>                                     1,472
<INVENTORY>                                          0
<CURRENT-ASSETS>                                60,789
<PP&E>                                          51,442
<DEPRECIATION>                                   5,612
<TOTAL-ASSETS>                                 745,689
<CURRENT-LIABILITIES>                           59,399
<BONDS>                                        125,185
                                0
                                          0
<COMMON>                                             5
<OTHER-SE>                                     189,574
<TOTAL-LIABILITY-AND-EQUITY>                   745,689
<SALES>                                         87,513
<TOTAL-REVENUES>                                98,311
<CGS>                                                0
<TOTAL-COSTS>                                   98,111
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                              26,088
<INCOME-PRETAX>                               (25,988)
<INCOME-TAX>                                     9,818
<INCOME-CONTINUING>                                  0
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                  (16,170)
<EPS-PRIMARY>                                        0
<EPS-DILUTED>                                        0
        

</TABLE>


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