SMUCKER J M CO
S-4/A, EX-99.B, 2000-06-29
CANNED, FRUITS, VEG, PRESERVES, JAMS & JELLIES
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<PAGE>   1

                                  THE J. M. SMUCKER COMPANY
                   THIS PROXY FOR THE 2000 ANNUAL MEETING OF SHAREHOLDERS
                      IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS.

 PROXY -- CLASS A
 COMMON SHARES
(RECORD HOLDERS)

             At the Annual Meeting of Shareholders of THE J. M. SMUCKER COMPANY
             to be held on August 15, 2000, and at any adjournment, TIM SMUCKER,
             RICHARD SMUCKER, and STEVEN J. ELLCESSOR, and each of them, are
             hereby authorized to represent me and vote my shares on the
             following:

<TABLE>
                      <S>                                                           <C>
                      1. Approval of the combination of Smucker's Class A common    (change of address and comments)
                         shares and Class B common shares into a single class of    ------------------------------------
                         voting common shares through the merger of JMS-Ohio,       ------------------------------------
                         Inc., a newly formed, wholly owned subsidiary of The J.    ------------------------------------
                         M. Smucker Company, into The J. M. Smucker Company.        ------------------------------------
                                                                                    (If you have written in the above
                      2. Election of Directors to the class whose term of office    space, please mark the corresponding
                         will expire in 2003. The nominees of the Board of          box on the reverse side of this
                         Directors are:                                             card.)
                         Fred A. Duncan, Charles S. Mechem, Jr., and Tim Smucker.

                      3. Ratification of appointment of auditors.
</TABLE>

<TABLE>
                      <S>                                                                          <C>
                          PLEASE COMPLETE, DATE, SIGN, AND RETURN IN THE ENCLOSED ENVELOPE--                 SEE REVERSE
                                                 NO POSTAGE NECESSARY                                           SIDE
</TABLE>

          P
          R
          O
          X
          Y

 ..............................................................................
                                  DETACH CARD
<PAGE>   2

                           THE J. M. SMUCKER COMPANY

   PLEASE MARK VOTE IN OVAL IN THE FOLLOWING MANNER USING DARK INK ONLY. [X]
CLASS A COMMON
[                                                                              ]
<TABLE>
<CAPTION>
                                     FOR    AGAINST  ABSTAIN                                        FOR   AGAINST    ABSTAIN
<S>                                 <C>    <C>       <C>       <C>                                 <C>    <C>     <C>
                                     [ ]      [ ]     [ ]                                           [ ]     [ ]        [ ]
1. Proposal to approve the                                     3. Proposal to ratify appointment
   combination of Smucker's Class A                            of auditors.
   common shares and Class B common
   shares into a single class of                               The Board of Directors recommends a
   voting common shares through the                            vote for the proposals described in
   merger of JMS-Ohio, Inc., a newly                           Items 1 and 3.
   formed, wholly owned subsidiary of
   The J. M. Smucker Company, into The
   J. M. Smucker Company.
                                     FOR   WITHHELD  FOR ALL
                                     ALL      ALL    EXCEPT:
                                     [ ]      [ ]     [ ]
2. Election of Directors --
   (see reverse)
   For, except vote withheld from the
   following nominee(s):

 ----------------------------------
</TABLE>

UNLESS OTHERWISE SPECIFIED BELOW, THIS PROXY WILL BE VOTED:

- FOR THE PROPOSAL DESCRIBED IN ITEM 1,

- FOR ELECTION AS DIRECTORS OF THE NOMINEES LISTED ON THE REVERSE,

  AND

- FOR THE PROPOSAL DESCRIBED IN ITEM 3.

Will attend meeting/Number attending  ---         [ ]

                                               Change of

                                               Address/Comments  [ ]

                                                    Dated: -------------- , 2000

                                                    ----------------------------

                                                    Signature(s)

                                                    ----------------------------

NOTE: Please sign your name as it appears in print and in case of multiple or
      joint ownership, all should sign.


 ................................................................................
                  *           FOLD AND DETACH HERE           *
PLEASE NOTE THAT ADMISSION TO THE ANNUAL MEETING WILL BE BY ADMISSION CARD ONLY.
IF YOU PLAN TO ATTEND THE MEETING, PLEASE MARK THE INDICATED BOX ON YOUR PROXY.
       ALSO, IF YOU PLAN TO BRING A GUEST, PLEASE SO STATE ON YOUR CARD.
           DUE TO SPACE LIMITATIONS, NO MORE THAN TWO ADMISSION CARDS
                   PER SHAREHOLDER ACCOUNT WILL BE PROVIDED.
<PAGE>   3

                                  THE J. M. SMUCKER COMPANY
                   THIS PROXY FOR THE 2000 ANNUAL MEETING OF SHAREHOLDERS
                      IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS.

 PROXY -- CLASS B
 COMMON SHARES
(RECORD HOLDERS)

             At the Annual Meeting of Shareholders of THE J. M. SMUCKER COMPANY
             to be held on August 15, 2000, and at any adjournment, TIM SMUCKER,
             RICHARD SMUCKER, and STEVEN J. ELLCESSOR, and each of them, are
             hereby authorized to represent me and vote my shares on the
             following:

<TABLE>
                      <S>                                                           <C>
                      1. Approval of the combination of Smucker's Class A common    (change of address and comments)
                         shares and Class B common shares into a single class of    ------------------------------------
                         voting common shares through the merger of JMS-Ohio,       ------------------------------------
                         Inc., a newly formed, wholly owned subsidiary of The J.    ------------------------------------
                         M. Smucker Company, into The J. M. Smucker Company.        ------------------------------------
                                                                                    (If you have written in the above
                                                                                    space, please mark the corresponding
                                                                                    box on the reverse side of this
                                                                                    card.)
</TABLE>

<TABLE>
                      <S>                                                                          <C>
                          PLEASE COMPLETE, DATE, SIGN, AND RETURN IN THE ENCLOSED ENVELOPE--                 SEE REVERSE
                                                 NO POSTAGE NECESSARY                                           SIDE
</TABLE>

          P
          R
          O
          X
          Y

 ............................................................................

                                  DETACH CARD
<PAGE>   4

                           THE J. M. SMUCKER COMPANY

     PLEASE MARK VOTE IN OVAL IN THE FOLLOWING MANNER USING DARK INK ONLY. [X]
CLASS B COMMON
[                                                                              ]
<TABLE>
<CAPTION>
                                     FOR    AGAINST  ABSTAIN
<S>                                 <C>    <C>       <C>       <C>                                 <C>    <C>     <C>
                                     [ ]      [ ]     [ ]
1. Proposal to approve the                                     The Board of Directors recommends a
   combination of Smucker's Class A                            vote for the proposal described in
   common shares and Class B common                            Item 1.
   shares into a single class of                               UNLESS OTHERWISE SPECIFIED BELOW,
   voting common shares through the                            THIS PROXY WILL BE VOTED FOR THE
   merger of JMS-Ohio, Inc., a                                 PROPOSAL DESCRIBED IN ITEM 1.
   newly formed, wholly owned
   subsidiary of The J. M. Smucker
   Company, into The J. M. Smucker
   Company.
</TABLE>

Will attend meeting* [ ]

Number attending ---

Change of
Address/Comments [ ]

                                                    Dated: -------------- , 2000

                                                    ----------------------------
                                                    Signature(s)

                                                    ----------------------------

                                                    NOTE: Please sign your name
                                                          as it appears in print
                                                          and in case of
                                                          multiple or joint
                                                          ownership, all should
                                                          sign.



 ................................................................................
                  *           FOLD AND DETACH HERE           *

PLEASE NOTE THAT ADMISSION TO THE ANNUAL MEETING WILL BE BY ADMISSION CARD ONLY.
IF YOU PLAN TO ATTEND THE MEETING, PLEASE MARK THE INDICATED BOX ON YOUR PROXY.
       ALSO, IF YOU PLAN TO BRING A GUEST, PLEASE SO STATE ON YOUR CARD.
           DUE TO SPACE LIMITATIONS, NO MORE THAN TWO ADMISSION CARDS
                   PER SHAREHOLDER ACCOUNT WILL BE PROVIDED.

* IF YOU HOLD CLASS A COMMON SHARES AND INDICATED ON YOUR CLASS A PROXY THAT YOU
                                WILL ATTEND THE
ANNUAL MEETING, PLEASE DO NOT REQUEST ADDITIONAL ADMISSION CARDS ON THIS PROXY.
<PAGE>   5

   CLASS A COMMON
   (SAVINGS PLAN)

    PRINTER -- PLEASE PRINT SOLID YELLOW STRIP ACROSS THE TOP OF THIS CARD
           TO: KEY TRUST COMPANY OF OHIO, N.A., TRUSTEE (THE "TRUSTEE") UNDER
                  THE J. M. SMUCKER EMPLOYEE SAVINGS PLAN (THE "PLAN").

         I, the undersigned, as a Participant in or a Beneficiary of the Plan,
         hereby instruct the Trustee to vote (in person or by proxy), in
         accordance with my confidential instructions on the reverse and the
         provisions of the Plan, all Class A Common Shares of The J. M. Smucker
         Company (the "Company") allocated to my account under the Plan
         ("Allocated Shares") as well as a portion of all non-directed shares as
         determined in accordance with the terms of the Plan ("Non-directed
         Shares"), as of the record date for the Annual Meeting of Shareholders
         of the Company to be held on August 15, 2000. By completing, signing,
         and returning this voting instruction card I instruct the Trustee to
         vote all Allocated Shares as well as all Non-directed Shares of Common
         Stock the same way. If I wish to vote the Non-directed Shares
         differently from the Allocated Shares or do not wish to vote the
         Non-directed Shares at all I will request a separate voting instruction
         card from Key Trust Company of Ohio, N.A. at P.O. Box 94717, Cleveland,
         Ohio 44101, (216) 689-3639.

<TABLE>
                <S>                                                           <C>
                1. Approval of the combination of Smucker's Class A common    (change of address and comments)
                   shares and Class B common shares into a single class of    ------------------------------------
                   voting common shares through the merger of JMS-Ohio,       ------------------------------------
                   Inc., a newly formed, wholly owned subsidiary of The J.    ------------------------------------
                   M. Smucker Company, into The J. M. Smucker Company.        ------------------------------------

                2. Election of Directors to the class whose term of office    (If you have written in the above
                   will expire in 2003. The nominees of the Board of          space, please mark the corresponding
                   Directors are:                                             box on the reverse side of this
                                                                              card.)
                   Fred A. Duncan, Charles S. Mechem, Jr., and Tim Smucker.
                3. Ratification of appointment of auditors.
                   Only one box should be checked for voting your Allocated
                   Shares and Non-directed Shares. The Trustee will vote
                   any shares allocated to your account for which timely
                   instructions are not received from you by 12:00 noon
                   August 11, 2000, in accordance with the Plan.
</TABLE>

<TABLE>
                      <S>                                                                          <C>
                           PLEASE COMPLETE, DATE, SIGN AND RETURN IN THE ENCLOSED ENVELOPE--                 SEE REVERSE
                                                 NO POSTAGE NECESSARY                                           SIDE
</TABLE>
VOTING INSTRUCTIONS
--------------------------------------------------------------------------------

                                  DETACH CARD
<PAGE>   6

                           THE J. M. SMUCKER COMPANY

   PLEASE MARK VOTE IN OVAL IN THE FOLLOWING MANNER USING DARK INK ONLY. [X]
CLASS A COMMON
[                                                                              ]
<TABLE>
<CAPTION>
                                                     FOR    AGAINST  ABSTAIN                                                  FOR
<S>                                                 <C>    <C>       <C>       <C>                                           <C>
                                                     [ ]      [ ]     [ ]                                                     [ ]
1. Proposal to approve the combination of Smucker's                            3. Proposal to ratify appointment of
   Class A common shares and Class B common shares                             auditors.
   into a single class of voting common shares
   through the merger of JMS-Ohio, Inc., a newly
   formed, wholly owned subsidiary of The J. M.
   Smucker Company, into The J. M. Smucker Company.
                                                     FOR   WITHHELD  FOR ALL
                                                     ALL      ALL    EXCEPT:
                                                     [ ]      [ ]     [ ]
2. Election of Directors --
   (see reverse)
   For, except vote withheld from the following
   nominee(s):

   -------------------------------------------------

</TABLE>

The Board of Directors recommends a vote for the proposals
described in Items 1 and 3.

UNLESS OTHERWISE SPECIFIED BELOW, THIS PROXY WILL BE VOTED:

- FOR THE PROPOSAL DESCRIBED IN ITEM 1,

- FOR ELECTION AS DIRECTORS OF THE NOMINEES LISTED ON THE REVERSE,

  AND

- FOR THE PROPOSAL DESCRIBED IN ITEM 3.

Change of

Address/Comments  [ ]

                                                    Dated: -------------- , 2000

                                                    ----------------------------

                                                    Signature(s)

                                                    ----------------------------

NOTE: Please sign your name as it appears in print.


 ................................................................................
                  *           FOLD AND DETACH HERE           *
<PAGE>   7
   CLASS B COMMON
   (SAVINGS PLAN)

    PRINTER -- PLEASE PRINT SOLID YELLOW STRIP ACROSS THE TOP OF THIS CARD
           TO: KEY TRUST COMPANY OF OHIO, N.A., TRUSTEE (THE "TRUSTEE") UNDER
                  THE J. M. SMUCKER EMPLOYEE SAVINGS PLAN (THE "PLAN").

         I, the undersigned, as a Participant in or a Beneficiary of the Plan,
         hereby instruct the Trustee to vote (in person or by proxy), in
         accordance with my confidential instructions on the reverse and the
         provisions of the Plan, all Class B Common Shares of The J. M. Smucker
         Company (the "Company") allocated to my account under the Plan
         ("Allocated Shares") as well as a portion of all non-directed shares as
         determined in accordance with the terms of the Plan ("Non-directed
         Shares"), as of the record date for the Annual Meeting of Shareholders
         of the Company to be held on August 15, 2000. By completing, signing,
         and returning this voting instruction card I instruct the Trustee to
         vote all Allocated Shares as well as all Non-directed Shares of Common
         Stock the same way. If I wish to vote the Non-directed Shares
         differently from the Allocated Shares or do not wish to vote the
         Non-directed Shares at all I will request a separate voting instruction
         card from Key Trust Company of Ohio, N.A. at P.O. Box 94717, Cleveland,
         Ohio 44101, (216) 689-3639.

<TABLE>
                <S>                                                           <C>
                1. Approval of the combination of Smucker's Class A common      (change of address and comments)
                   shares and Class B common shares into a single class of    ------------------------------------
                   voting common shares through the merger of JMS-Ohio,       ------------------------------------
                   Inc., a newly formed, wholly owned subsidiary of The J.    ------------------------------------
                   M. Smucker Company, into The J. M. Smucker Company.        ------------------------------------

                Only one box should be checked for voting your Allocated      (If you have written in the above
                Shares and Non-directed Shares. The Trustee will vote any     space, please mark the corresponding
                shares allocated to your account for which timely             box on the reverse side of this
                instructions are not received from you by 12:00 noon August   card.)
                11, 2000, in accordance with the Plan.
</TABLE>

<TABLE>
                      <S>                                                                          <C>
                           PLEASE COMPLETE, DATE, SIGN AND RETURN IN THE ENCLOSED ENVELOPE--                 SEE REVERSE
                                                 NO POSTAGE NECESSARY                                           SIDE
</TABLE>
VOTING INSTRUCTIONS
--------------------------------------------------------------------------------

                                  DETACH CARD
<PAGE>   8

                           THE J. M. SMUCKER COMPANY

   PLEASE MARK VOTE IN OVAL IN THE FOLLOWING MANNER USING DARK INK ONLY. [X]
CLASS B COMMON
[                                                                              ]
<TABLE>
<CAPTION>
                                     FOR    AGAINST  ABSTAIN
<S>                                 <C>    <C>       <C>       <C>                                 <C>    <C>     <C>
                                     [ ]      [ ]     [ ]
1. Proposal to approve the                                     The Board of Directors recommends a
   combination of Smucker's Class A                            vote for the proposal described in
   common shares and Class B common                            Item 1.
   shares into a single class of                               UNLESS OTHERWISE SPECIFIED BELOW,
   voting common shares through the                            THIS PROXY WILL BE VOTED FOR THE
   merger of JMS-Ohio, Inc., a                                 PROPOSAL DESCRIBED IN ITEM 1.
   newly formed, wholly owned
   subsidiary of The J. M. Smucker
   Company, into The J. M. Smucker
   Company.
</TABLE>

Change of
Address/Comments  [ ]

                                                    Dated: -------------- , 2000

                                                    ----------------------------
                                                    Signature(s)

                                                    ----------------------------

                                                    NOTE: Please sign your name
                                                          as it appears in
                                                          print.


 ...............................................................................
                  *           FOLD AND DETACH HERE           *
<PAGE>   9
   CLASS A COMMON
       (ESOP)

    PRINTER -- PLEASE PRINT SOLID GREEN STRIP ACROSS THE TOP OF THIS CARD
           TO: KEY TRUST COMPANY OF OHIO, N.A., TRUSTEE (THE "TRUSTEE") UNDER
              THE J. M. SMUCKER EMPLOYEE STOCK OWNERSHIP PLAN (THE "PLAN").

         I, the undersigned, as a Participant in or a Beneficiary of the Plan,
         hereby instruct the Trustee to vote (in person or by proxy), in
         accordance with my confidential instructions on the reverse and the
         provisions of the Plan, all Class A Common Shares of The J. M. Smucker
         Company (the "Company") allocated to my account under the Plan
         ("Allocated Shares"), a portion of those unallocated shares held in the
         ESOP Suspense Account ("Unallocated Shares"), as well as a portion of
         all non-directed shares ("Non-directed Shares") as determined in
         accordance with the terms of the Plan, as of the record date for the
         Annual Meeting of Shareholders of the Company to be held on August 15,
         2000. By completing, signing, and returning this voting instruction
         card I instruct the Trustee to vote all Allocated Shares as well as all
         Non-directed and Unallocated Shares of common stock the same way. If I
         wish to vote the Non-directed and Unallocated Shares differently from
         the Allocated Shares or do not wish to vote the Non-directed and
         Unallocated Shares at all I will request a separate voting instruction
         card from Key Trust Company of Ohio, N.A. at P.O. Box 94717, Cleveland,
         Ohio 44101, (216) 689-3639.

<TABLE>
                <S>                                                           <C>
                1. Approval of the combination of Smucker's Class A common    (change of address and comments)
                   shares and Class B common shares into a single class of    ------------------------------------
                   voting common shares through the merger of JMS-Ohio,       ------------------------------------
                   Inc., a newly formed, wholly owned subsidiary of The J.    ------------------------------------
                   M. Smucker Company, into The J. M. Smucker Company.        ------------------------------------

                2. Election of Directors to the class whose term of office    (If you have written in the above
                   will expire in 2003. The nominees of the Board of          space, please mark the corresponding
                   Directors are:                                             box on the reverse side of this
                                                                              card.)
                   Fred A. Duncan, Charles S. Mechem, Jr., and Tim Smucker.

                3. Ratification of appointment of auditors.
                   Only one box should be checked for voting your Allocated
                   Shares, Unallocated Shares and Non-directed Shares. The
                   Trustee will vote any shares allocated to your account
                   for which timely instructions are not received for you by
                   12:00 noon August 11, 2000, in accordance with the Plan.
</TABLE>

<TABLE>
                      <S>                                                                          <C>
                           PLEASE COMPLETE, DATE, SIGN AND RETURN IN THE ENCLOSED ENVELOPE--                 SEE REVERSE
                                                 NO POSTAGE NECESSARY                                           SIDE
</TABLE>
VOTING INSTRUCTIONS
--------------------------------------------------------------------------------

                                  DETACH CARD
<PAGE>   10

                           THE J. M. SMUCKER COMPANY

   PLEASE MARK VOTE IN OVAL IN THE FOLLOWING MANNER USING DARK INK ONLY. [ X ]
CLASS A COMMON
[                                                                              ]
<TABLE>
<CAPTION>
                                     FOR    AGAINST  ABSTAIN                                        FOR   AGAINST    ABSTAIN
<S>                                 <C>    <C>       <C>       <C>                                 <C>    <C>     <C>
                                     [ ]      [ ]     [ ]                                           [ ]     [ ]        [ ]
1. Proposal to approve the                                     3. Proposal to ratify appointment
   combination of Smucker's Class A                            of auditors.
   common shares and Class B common                            The Board of Directors recommends a
   shares into a single class of                               vote for the proposals described in
   voting common shares through the                            Items 1 and 3.
   merger of JMS-Ohio, Inc., a newly
   formed, wholly owned subsidiary of
   The J. M. Smucker Company, into The
   J. M. Smucker Company.
                                     FOR   WITHHELD  FOR ALL
                                     ALL      ALL    EXCEPT:
                                     [ ]      [ ]     [ ]
2. Election of Directors --
   (see reverse)
   For, except vote withheld from the
   following nominee(s):

   ----------------------------------
</TABLE>

UNLESS OTHERWISE SPECIFIED BELOW, THIS PROXY WILL BE VOTED:
- FOR THE PROPOSAL DESCRIBED IN ITEM 1,
- FOR ELECTION AS DIRECTORS OF THE NOMINEES LISTED ON THE REVERSE, AND
- FOR THE PROPOSAL DESCRIBED IN ITEM 3.

CHANGE OF
ADDRESS/COMMENTS   [ ]
                                                    Dated: -------------- , 2000

                                                    ----------------------------
                                                    Signature(s)

                                                    ----------------------------

                                                    NOTE: Please sign your name
                                                          as it appears in
                                                          print.


 ................................................................................
                  *           FOLD AND DETACH HERE           *
<PAGE>   11
   CLASS B COMMON
       (ESOP)

    PRINTER -- PLEASE PRINT SOLID GREEN STRIP ACROSS THE TOP OF THIS CARD
           TO: KEY TRUST COMPANY OF OHIO, N.A., TRUSTEE (THE "TRUSTEE") UNDER
              THE J. M. SMUCKER EMPLOYEE STOCK OWNERSHIP PLAN (THE "PLAN").

         I, the undersigned, as a Participant in or a Beneficiary of the Plan,
         hereby instruct the Trustee to vote (in person or by proxy), in
         accordance with my confidential instructions on the reverse and the
         provisions of the Plan, all Class B Common Shares of The J. M. Smucker
         Company (the "Company") allocated to my account under the Plan
         ("Allocated Shares"), a portion of those unallocated shares held in the
         ESOP Suspense Account ("Unallocated Shares"), as well as a portion of
         all non-directed shares ("Non-directed Shares") as determined in
         accordance with the terms of the Plan, as of the record date for the
         Annual Meeting of Shareholders of the Company to be held on August 15,
         2000. By completing, signing, and returning this voting instruction
         card I instruct the Trustee to vote all Allocated Shares as well as all
         Non-directed and Unallocated Shares of common stock the same way. If I
         wish to vote the Non-directed and Unallocated Shares differently from
         the Allocated Shares or do not wish to vote the Non-directed and
         Unallocated Shares at all I will request a separate voting instruction
         card from Key Trust Company of Ohio, N.A. at P.O. Box 94717, Cleveland,
         Ohio 44101, (216) 689-3639.

<TABLE>
                <S>                                                           <C>
                1. Approval of the combination of Smucker's Class A common    (change of address and comments)
                   shares and Class B common shares into a single class of    ------------------------------------
                   voting common shares through the merger of JMS-Ohio,       ------------------------------------
                   Inc., a newly formed, wholly owned subsidiary of The J.    ------------------------------------
                   M. Smucker Company, into The J. M. Smucker Company.        ------------------------------------

                Only one box should be checked for voting your Allocated      (If you have written in the above
                Shares, Unallocated Shares and Non-directed Shares. The       space, please mark the corresponding
                Trustee will vote any shares allocated to your account for    box on the reverse side of this
                which timely instructions are not received for you by 12:00   card.)
                noon August 11, 2000, in accordance with the Plan.
</TABLE>

<TABLE>
                      <S>                                                                          <C>
                           PLEASE COMPLETE, DATE, SIGN AND RETURN IN THE ENCLOSED ENVELOPE--                 SEE REVERSE
                                                 NO POSTAGE NECESSARY                                           SIDE
</TABLE>
VOTING INSTRUCTIONS
--------------------------------------------------------------------------------

                                  DETACH CARD
<PAGE>   12

                           THE J. M. SMUCKER COMPANY

     PLEASE MARK VOTE IN OVAL IN THE FOLLOWING MANNER USING DARK INK ONLY.  [X]

CLASS B COMMON
[                                                                              ]
<TABLE>
<CAPTION>
                                     FOR    AGAINST  ABSTAIN
<S>                                 <C>    <C>       <C>       <C>                                 <C>    <C>     <C>
                                     [ ]      [ ]     [ ]                                           [ ]     [ ]        [ ]
1. Proposal to approve the                                     The Board of Directors recommends a
   combination of Smucker's Class A                            vote for the proposal described in
   common shares and Class B common                            Item 1.
   shares into a single class of                               UNLESS OTHERWISE SPECIFIED BELOW,
   voting common shares through the                            THIS PROXY WILL BE VOTED FOR THE
   merger of JMS-Ohio, Inc., a                                 PROPOSAL DESCRIBED IN ITEM 1.
   newly formed, wholly owned
   subsidiary of The J. M. Smucker
   Company, into The J. M. Smucker
   Company.
</TABLE>

                                                 Change of
                                                 Address/Comments   [ ]

                                                    Dated: -------------- , 2000

                                                    ----------------------------
                                                    Signature(s)

                                                    ----------------------------

                                                    NOTE: Please sign your name
                                                          as it appears in
                                                          print.


 ................................................................................
                  *           FOLD AND DETACH HERE           *
<PAGE>   13

    PRINTER -- PLEASE PRINT SOLID BLUE STRIP ACROSS THE TOP OF THIS CARD
                                  THE J. M. SMUCKER COMPANY
                   THIS PROXY FOR THE 2000 ANNUAL MEETING OF SHAREHOLDERS
                      IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS.
 PROXY -- CLASS A
COMMON SHARES
(STREET NAME)
             At the Annual Meeting of Shareholders of THE J. M. SMUCKER COMPANY
             to be held on August 15, 2000, and at any adjournment, TIM SMUCKER,
             RICHARD SMUCKER, and STEVEN J. ELLCESSOR, and each of them, are
             hereby authorized to represent me and vote my shares on the
             following:

<TABLE>
                      <S>                                                           <C>

                      1. Approval of the combination of Smucker's Class A common    (change of address and comments)
                         shares and Class B common shares into a single class of    ------------------------------------
                         voting common shares through the merger of JMS-Ohio,       ------------------------------------
                         Inc., a newly formed, wholly owned subsidiary of The J.    ------------------------------------
                         M. Smucker Company, into The J. M. Smucker Company.        ------------------------------------

                      2. Election of Directors to the class whose term of office    (If you have written in the above
                         will expire in 2003. The nominees of the Board of          space, please mark the corresponding
                         Directors are:                                             box on the reverse side of this
                         Fred A. Duncan, Charles S. Mechem, Jr., and                card.)
                         Tim Smucker.

                      3. Ratification of appointment of auditors.
</TABLE>

<TABLE>
                      <S>                                                                          <C>
                           PLEASE COMPLETE, DATE, SIGN AND RETURN IN THE ENCLOSED ENVELOPE--                 SEE REVERSE
                                                 NO POSTAGE NECESSARY                                           SIDE
</TABLE>

--------------------------------------------------------------------------------
                                  DETACH CARD

P
R
O
X
Y
<PAGE>   14

                           THE J. M. SMUCKER COMPANY

   PLEASE MARK VOTE IN OVAL IN THE FOLLOWING MANNER USING DARK INK ONLY. [X]

CLASS A COMMON
[                                                                              ]
<TABLE>
<CAPTION>
                                     FOR    AGAINST  ABSTAIN                                        FOR   AGAINST    ABSTAIN
<S>                                 <C>    <C>       <C>       <C>                                 <C>    <C>     <C>
                                     [ ]      [ ]     [ ]                                           [ ]     [ ]        [ ]
1. Proposal to approve the                                     3. Proposal to ratify appointment
   combination of Smucker's Class A                            of auditors.
   common shares and Class B common
   shares into a single class of
   voting common shares through the
   merger of JMS-Ohio, Inc., a
   newly formed, wholly owned
   subsidiary of The J. M. Smucker
   Company, into The J. M. Smucker
   Company.
                                     FOR   WITHHELD  FOR ALL
                                     ALL      ALL    EXCEPT:
                                     [ ]      [ ]     [ ]

2. Election of Directors --
   (see reverse)
   For, except vote withheld from the
   following nominee(s):

   ----------------------------------
</TABLE>

The Board of Directors recommends a vote for the proposals
described in Items 1 and 3.
UNLESS OTHERWISE SPECIFIED BELOW, THIS PROXY WILL BE VOTED:
- FOR ELECTION AS DIRECTORS OF THE NOMINEES LISTED ON THE REVERSE, AND
- FOR THE PROPOSAL DESCRIBED IN ITEM 3.
BY SIGNING BELOW, THE UNDERSIGNED:
- INSTRUCTS THAT THIS PROXY BE VOTED AS MARKED; AND
- CERTIFIED THAT OF THE TOTAL NUMBER OF CLASS A COMMON SHARES REPRESENTED BY
  THIS PROXY,  _______ HAVE BEEN OWNED SINCE BEFORE JULY 3, 1996, AND  _______
  WERE ACQUIRED ON OR AFTER JULY 3, 1996.
IF NO CERTIFICATION IS MADE, IT WILL BE DEEMED THAT ALL CLASS A COMMON SHARES
COVERED BY THIS PROXY WERE ACQUIRED ON OR AFTER JULY 3, 1996.

                                                 CHANGE OF
                                                 ADDRESS/COMMENTS   [ ]

                                                    Dated: -------------- , 2000

                                                    ----------------------------
                                                    Signature(s)

                                                    ----------------------------

                                                    NOTE: Please sign your name
                                                          as it appears in print
                                                          and in case of
                                                          multiple or joint
                                                          ownership, all should
                                                          sign.


 ................................................................................
                  *           FOLD AND DETACH HERE           *

PLEASE NOTE THAT ADMISSION TO THE ANNUAL MEETING WILL BE BY ADMISSION CARD ONLY.
 IF YOU PLAN TO ATTEND THE MEETING, PLEASE WRITE TO THE CORPORATE SECRETARY AT
STRAWBERRY LANE, ORRVILLE, OHIO 44667-0280 TO REQUEST AN ADMISSION CARD. IF YOUR
 SHARES ARE NOT HELD IN YOUR NAME, PLEASE FURNISH PROOF OF SHAREHOLDER STATUS,
SUCH AS A BANK OR BROKERAGE FIRM ACCOUNT STATEMENT. ALSO, IF YOU PLAN TO BRING A
   GUEST, PLEASE SO STATE IN YOUR REQUEST FOR AN ADMISSION CARD. DUE TO SPACE
 LIMITATIONS, NO MORE THAN TWO ADMISSION CARDS PER SHAREHOLDER ACCOUNT WILL BE
                                   PROVIDED.
<PAGE>   15

    PRINTER -- PLEASE PRINT SOLID BLUE STRIP ACROSS THE TOP OF THIS CARD
                           THE J. M. SMUCKER COMPANY
             THIS PROXY FOR THE 2000 ANNUAL MEETING OF SHAREHOLDERS
                IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS
PROXY -- CLASS B
COMMON SHARES
(STREET NAME)

             At the Annual Meeting of Shareholders of THE J. M. SMUCKER COMPANY
             to be held on August 15, 2000, and at any adjournment, TIM SMUCKER,
             RICHARD SMUCKER, and STEVEN J. ELLCESSOR, and each of them, are
             hereby authorized to represent me and vote my shares on the
             following:

<TABLE>
                      <S>                                                           <C>
                      1. Approval of the combination of Smucker's Class A common      (change of address and comments)
                         shares and Class B common shares into a single class of    ------------------------------------
                         voting common shares through the merger of JMS-Ohio,       ------------------------------------
                         Inc., a newly formed, wholly owned subsidiary of The J.    ------------------------------------
                         M. Smucker Company, into The J. M. Smucker Company.        ------------------------------------
</TABLE>

           P
           R
           O
           X
           Y

<TABLE>
                      <S>                                                           <C>
                         PLEASE COMPLETE, DATE, SIGN AND RETURN IN THE ENCLOSED               SEE REVERSE
                                               ENVELOPE--                                        SIDE
                                          NO POSTAGE NECESSARY
</TABLE>

--------------------------------------------------------------------------------
                                  DETACH CARD
<PAGE>   16

                           THE J. M. SMUCKER COMPANY

   PLEASE MARK VOTE IN OVAL IN THE FOLLOWING MANNER USING DARK INK ONLY. [X]
CLASS B COMMON
[                                                                              ]
<TABLE>
<CAPTION>
                                     FOR    AGAINST  ABSTAIN
<S>                                 <C>    <C>       <C>       <C>
                                     [ ]      [ ]     [ ]
1. Proposal to approve the                                     The Board of Directors recommends a
   combination of Smucker's Class A                            vote for the proposal described in
   common shares and Class B common                            Item 1.
   shares into a single class of
   voting common shares through the                            BY SIGNING BELOW, THE UNDERSIGNED
   merger of JMS-Ohio, Inc., a                                 INSTRUCTS THAT THIS PROXY BE VOTED
   newly formed, wholly owned                                  AS MARKED.
   subsidiary of The J. M. Smucker
   Company, into The J. M. Smucker
   Company.
</TABLE>

                                                 Change of
                                                 Address/Comments   [ ]

                                                    Dated: ______________ , 2000

                                                    ----------------------------
                                                    Signature(s)

                                                    ----------------------------
                                                    NOTE: Please sign your name
                                                          as it appears in print
                                                          and in case of
                                                          multiple or joint
                                                          ownership, all should
                                                          sign.

 ................................................................................
                  *           FOLD AND DETACH HERE           *

PLEASE NOTE THAT ADMISSION TO THE ANNUAL MEETING WILL BE BY ADMISSION CARD ONLY.
 IF YOU PLAN TO ATTEND THE MEETING, PLEASE WRITE TO THE CORPORATE SECRETARY AT
STRAWBERRY LANE, ORRVILLE, OHIO 44667-0280 TO REQUEST AN ADMISSION CARD. IF YOUR
 SHARES ARE NOT HELD IN YOUR NAME, PLEASE FURNISH PROOF OF SHAREHOLDER STATUS,
SUCH AS A BANK OR BROKERAGE FIRM ACCOUNT STATEMENT. ALSO, IF YOU PLAN TO BRING A
GUEST, PLEASE SO STATE ON YOUR CARD. DUE TO SPACE LIMITATIONS, NO MORE THAN TWO
           ADMISSION CARDS PER SHAREHOLDER ACCOUNT WILL BE PROVIDED.
<PAGE>   17

    UNLESS OTHERWISE SPECIFIED, THIS PROXY WILL BE VOTED FOR THE ELECTION AS
                     DIRECTORS OF THE NOMINEES LISTED BELOW
                AND FOR THE PROPOSALS DESCRIBED IN ITEMS 3 AND 4.
                                 THE J. M. SMUCKER COMPANY
                                   CLASS A COMMON SHARES
                   THIS PROXY FOR THE 2000 ANNUAL MEETING OF SHAREHOLDERS
                      IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

    PROXY -- CLASS A
     COMMON SHARES
   (BANKS, BROKERS,
     AND NOMINEES)

                 At the Annual Meeting of Shareholders of The J. M. SMUCKER
            COMPANY to be held on August 15, 2000, and at any adjournment, TIM
            SMUCKER, RICHARD SMUCKER, and STEVEN J. ELLCESSOR, and each of them,
            are hereby authorized to represent me and vote my shares on the
            following:

            1. Proposal to approve the combination of Smucker's Class A common
               shares and Class B common shares into a single class of voting
               common shares through the merger of JMS-Ohio, Inc., a newly
               formed, wholly owned subsidiary of The J. M. Smucker Company,
               into The J. M. Smucker Company.

                   [ ] FOR             [ ] AGAINST             [ ] ABSTAIN

            2. Election of Directors to the class whose term of office will
               expire in 2003. The nominees of the Board of Directors are:
               Fred A. Duncan, Charles S. Mechem, Jr., and Tim Smucker.

            (INSTRUCTION: In the table on the reverse side indicate the number
                          of shares withheld as to each nominee in the column
                          marked "Against")

            3. Proposal to ratify appointment of auditors.

                   [ ] FOR             [ ] AGAINST             [ ] ABSTAIN

            4. Any other matter that may properly come before this meeting.

            THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR THE PROPOSALS DESCRIBED
            IN ITEMS 1 AND 3.

           P
           R
           O
           X
           Y
<PAGE>   18

 (Continued from the reverse side)
<TABLE>
                                         CLASS A SHARES OWNED BY THE BENEFICIAL
                                            OWNERS SINCE BEFORE JULY 3, 1996
                                 -------------------------------------------------------
                                        FOR              AGAINST            ABSTAIN
                                 -----------------  -----------------  -----------------
                                        Post number of shares NOT number of votes
<S>                              <C>                <C>                <C>
1. Proposal to approve the
   merger of JMS-Ohio, Inc.
   into The J. M. Smucker
   Company                                  shs.               shs.               shs.
                                      ------              -----             ------
2. Directors:
   Fred A. Duncan                           shs.               shs.               shs.
                                      ------              -----             ------
   Charles S. Mechem, Jr.                   shs.               shs.               shs.
                                      ------              -----             ------
   Tim Smucker                              shs.               shs.               shs.
                                      ------              -----             ------
3. Proposal to ratify
   appointment of auditors                  shs.               shs.               shs.
                                      ------              -----             ------



                                        CLASS A SHARES ACQUIRED BY THE BENEFICIAL
                                             OWNERS ON OR AFTER JULY 3, 1996
                                 -------------------------------------------------------
                                        FOR              AGAINST            ABSTAIN
                                 -----------------  -----------------  -----------------
                                        Post number of shares NOT number of votes
<S>                              <C>                <C>                <C>
1. Proposal to approve the
   merger of JMS-Ohio, Inc.
   into The J. M. Smucker
   Company                                  shs.               shs.               shs.
                                      ------              -----             ------
2. Directors:
   Fred A. Duncan                           shs.               shs.               shs.
                                      ------              -----             ------
   Charles S. Mechem, Jr.                   shs.               shs.               shs.
                                      ------              -----             ------
   Tim Smucker                              shs.               shs.               shs.
                                      ------              -----             ------
3. Proposal to ratify
   appointment of auditors                  shs.               shs.               shs.
                                      ------              -----             ------
</TABLE>

                 POST ONLY RECORD POSITION; DO NOT TABULATE VOTES

                                                Signed this  _____ day of 2000.

                                                --------------------------------

                                                --------------------------------
                                                          Signature(s)

   NOTE: Please sign your name as it appears in print and in case of multiple or
   joint ownership, all should sign.

       PLEASE COMPLETE, DATE, SIGN, AND RETURN IN THE ENCLOSED ENVELOPE -- NO
                                 POSTAGE NECESSARY
<PAGE>   19

       UNLESS OTHERWISE SPECIFIED, THIS PROXY WILL BE VOTED FOR THE PROPOSAL
                               DESCRIBED IN ITEM 1.

                                  THE J. M. SMUCKER COMPANY
                                    CLASS B COMMON SHARES

                    THIS PROXY FOR THE 2000 ANNUAL MEETING OF SHAREHOLDERS
                       IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

    PROXY -- CLASS B
     COMMON SHARES
   (BANKS, BROKERS,
     AND NOMINEES)

            At the Annual Meeting of Shareholders of THE J. M. SMUCKER COMPANY
            to be held on August 15, 2000, and at any adjournment, TIM SMUCKER,
            RICHARD SMUCKER, and STEVEN J. ELLCESSOR, and each of them, are
            hereby authorized to represent me and vote my shares on the
            following:

            1. Proposal to approve the combination of Smucker's Class A common
               shares and Class B common shares into a single class of voting
               common shares through the merger of JMS-Ohio, Inc., a newly
               formed, wholly owned subsidiary of The J. M. Smucker Company,
               into The J. M. Smucker Company.

                [ ] FOR             [ ] AGAINST             [ ] ABSTAIN

              THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR THE PROPOSAL
              DESCRIBED IN ITEM 1.
           P
           R
           O
           X
           Y
<PAGE>   20

 (Continued from the reverse side)
<TABLE>
<CAPTION>
                                                                CLASS B SHARES OWNED BY THE BENEFICIAL OWNERS
                                                             ----------------------------------------------------
                                                                        FOR                      AGAINST
                                                                        ---                      -------
                                                                            Post number of shares
<S>                                                          <C>                        <C>

1. Proposal to approve the merger of JMS-Ohio, Inc. into
   The J. M. Smucker Company                                               shs.                        shs.
                                                             --------------             ---------------
<CAPTION>
                                                             CLASS B SHARES OWNED BY THE BENEFICIAL OWNERS
                                                             ---------------------------------------------
                                                                      ABSTAIN
                                                                      -------
                                                               Post number of shares
<S>                                                          <C>
1. Proposal to approve the merger of JMS-Ohio, Inc. into
   The J. M. Smucker Company                                                shs.
                                                             ---------------
</TABLE>

                                               Signed this  _____ day of 2000.

                                               ---------------------------------

                                               ---------------------------------
                                                         Signature(s)

                                               NOTE: Please sign your name as it
                                               appears in print and in case of
                                               multiple or joint ownership, all
                                               should sign.

 PLEASE COMPLETE, DATE, SIGN, AND RETURN IN THE ENCLOSED ENVELOPE -- NO POSTAGE
                                   NECESSARY
<PAGE>   21

                                [SMUCKER'S LOGO]

Dear Shareholder:

     The enclosed proxy card for Class A Common Shares of The J. M. Smucker
Company ("Smucker") is a little different from most proxy cards. It not only
permits you to give instructions as to how to vote your Class A Common Shares,
but also provides for certification as to how long you have been the beneficial
owner of your shares. That certification will determine how many votes you will
be entitled to cast at the Annual Meeting to be held on August 15, 2000.

     The number of votes to which you will be entitled depends on whether or not
there has been any change since July 3, 1996 (the date which is four years prior
to the record date for the Annual Meeting) in the "beneficial ownership" of your
Class A Common Shares, as that phrase is defined in Smucker's Amended Articles
of Incorporation. Generally speaking, this means that if you own Class A Common
Shares that were purchased prior to July 3, 1996, you will be entitled to ten
votes for each of those shares. You will have only one vote per share, though,
for Class A Common Shares purchased on or after July 3, 1996.

     Even though you have shares acquired on or after July 3, 1996, you may be
entitled to ten votes per share under certain circumstances. Those circumstances
and other aspects of the voting rights of the holders of Class A Common Shares
are governed by the Amended Articles of Incorporation, pertinent portions of
which are set forth on the reverse side of this letter. If you have questions,
please contact either our Corporate Secretary's office or our Transfer Agent,
Computershare Investor Services, LLC. Their addresses and telephone numbers are
listed in our Annual Report.

     IT IS IMPORTANT THAT YOU COMPLETE THE CERTIFICATION AND INSTRUCTION ON THE
ACCOMPANYING PROXY CARD. IF YOU DO NOT FILL IN THE BLANKS, IT WILL BE ASSUMED
THAT ALL THE CLASS A COMMON SHARES REPRESENTED BY YOUR PROXY WERE ACQUIRED ON OR
AFTER JULY 3, 1996, AND YOU WILL BE ENTITLED TO ONLY ONE VOTE PER SHARE FOR ALL
THOSE SHARES.

                                            /s/ Tim Smucker

                                            TIM SMUCKER
                                            Chairman

                                            /s/ Richard K. Smucker

                                            RICHARD SMUCKER
                                            President
<PAGE>   22

                        EXPRESS TERMS OF CLASS A SHARES

    (a) Each outstanding Class A Share shall entitle the holder thereof to ten
votes on each matter properly submitted to the shareholders for their vote,
consent, waiver, release or other action, other than any matter submitted to the
shareholders for purposes solely of Article Fifth hereof; except that no holder
shall be entitled to exercise more than one vote on any such matter in respect
of any Class A Share with respect to which there has been a change in beneficial
ownership during the four years immediately preceding the date on which a
determination is made of the shareholders who are entitled to take any such
action; and except that no holder shall be entitled to exercise more than one
vote on any such matter in respect of any Class A Share if the aggregate voting
power such holder otherwise would be entitled to exercise as of the date of such
a determination (disregarding the voting power of any Class A Shares held by
such holder on August 20, 1985 or acquired by such holder in a transaction not
involving any change in beneficial ownership by reason of paragraph (c) of this
Division II) would constitute one-fifth or more of the voting power of the
Company and the holders of the Class A Shares have not authorized the ownership
of Class A Shares by such person as and to the extent contemplated by Article
Seventh hereof.

    (b) A change in beneficial ownership of an outstanding Class A Share shall
be deemed to have occurred whenever a change occurs in any person or group of
persons who, directly or indirectly, through any contract, arrangement,
understanding, relationship or otherwise has or shares (1) voting power, which
includes the power to vote, or to direct the voting of such Class A Share, (2)
investment power, which includes the power to direct the sale or other
disposition of such Class A Share, (3) the right to receive or retain the
proceeds of any sale or other disposition of such Class A Share or (4) the right
to receive any distributions, including cash dividends, in respect of such Class
A Share.

        (A) In the absence of proof to the contrary provided in accordance with
    the procedures referred to in paragraph (d) of this Division II, a change in
    beneficial ownership shall be deemed to have occurred whenever a Class A
    Share is transferred of record into the name of any other person.

        (B) In the case of a Class A Share held of record in the name of a trust
    company, broker, nominee or clearing agency, if it has not been established
    pursuant to such procedures that there has been no change in the person or
    persons who direct the exercise of the rights referred to in clauses (b)(l)
    through (b)(4) of this Division II with respect to such Class A Share during
    the period of four years immediately preceding the date on which a
    determination is made of the shareholders who are entitled to take any
    action (or since August 20, 1985 for any period ending on or before August
    19, 1989), then a change in beneficial ownership shall be deemed to have
    occurred during such period.

        (C) In the case of a Class A Share held of record in the name of any
    person as a trustee, agent, guardian or custodian under the Uniform Gifts to
    Minors Act as in effect in any state, a change in beneficial ownership shall
    be deemed to have occurred whenever there is a change in the beneficiary of
    such trust, the principal of such agent, the ward of such guardian or the
    minor for whom such custodian is acting or in such trustee, agent, guardian
    or custodian.

        (D) In the case of Class A Shares beneficially owned by a person or
    group of persons who, after acquiring directly or indirectly the beneficial
    ownership of five percent of the outstanding Class A Shares, failed to
    notify the Company of such ownership, a change in beneficial ownership of
    such Class A Shares shall be deemed to occur on each day while such failure
    continues.

    (c) Notwithstanding anything in this Division II to the contrary, no change
in beneficial ownership shall be deemed to have occurred solely as a result of:

        (1) any event that occurred prior to August 20, 1985 or pursuant to the
    terms of any contract (other than a contract for the purchase and sale of
    Class A Shares contemplating prompt settlement), including contracts
    providing for options, rights of first refusal and similar arrangements in
    existence on such date to which any holder of Class A Shares is a party;

        (2) any transfer of any interest in a Class A Share pursuant to a
    bequest or inheritance, by operation of law upon the death of any
    individual, or by any other transfer without valuable consideration,
    including a gift that is made in good faith and not for the purpose of
    circumventing this Article Fourth;

        (3) any change in the beneficiary of any trust, or any distribution of a
    Class A Share from trust, by reason of the birth, death, marriage or divorce
    of any natural person, the adoption of any natural person prior to age 18 or
    the passage of a given period of time or the attainment by any natural
    person of a specific age, or the creation or termination of any guardianship
    or custodial arrangement;

        (4) any appointment of a successor trustee, agent, guardian or custodian
    with respect to a Class A Share if neither such successor has nor its
    predecessor had the power to vote or to dispose of such Class A Share
    without further instructions from others;

        (5) any change in the person to whom dividends or other distributions in
    respect of a Class A Share are to be paid pursuant to the issuance or
    modification of a revocable dividend payment order; or

        (6) any issuance of a Class A Share by the Company or any transfer by
    the Company of a Class A Share held in treasury unless otherwise determined
    by the Board of Directors at the time of authorizing such issuance or
    transfer.

    (d) For purposes of this Division II, all determinations concerning changes
in beneficial ownership, or the absence of any such change, shall be made by the
Company or, at any time when a transfer agent is acting with respect to the
Class A Shares, by such transfer agent on the Company's behalf. Written
procedures designed to facilitate such determinations shall be established by
the Company and refined from time to time. Such procedures shall provide, among
other things, the manner of proof of facts that will be accepted and the
frequency with which such proof may be required to be renewed. The Company and
any transfer agent shall be entitled to rely on all information concerning
beneficial ownership of the Class A Shares coming to their attention from any
source and in any manner reasonably deemed by them to be reliable, but neither
the Company nor any transfer agent shall be charged with any other knowledge
concerning the beneficial ownership of the Class A Shares.

    (e) In the event of any stock split or stock dividend with respect to the
Class A Shares, each Class A Share acquired by reason of such split or dividend
shall be deemed to have been beneficially owned by the same person continuously
from the same date as that on which beneficial ownership of the Class A Share,
with respect to which such Class A Share was distributed, was acquired.

    (f) Each Class A Share, whether at any particular time the holder thereof is
entitled to exercise ten votes or one, shall be identical to all other Class A
Shares in all respects, and together the Class A Shares shall constitute a
single class of shares of the Company.
<PAGE>   23

                                [SMUCKER'S LOGO]

                     VOTING PROCEDURES -- BENEFICIAL OWNERS
         CLASS A AND CLASS B COMMON SHARES OF THE J. M. SMUCKER COMPANY

To All Banks, Brokers, and Nominees:

     In accordance with the Amended Articles of Incorporation of The J. M.
Smucker Company ("Smucker"), shareholders who were holders of Class A Common
Shares of record on July 3, 2000, and who acquired Smucker Class A Common Shares
prior to July 3, 1996, will be able to cast ten votes per share on those shares
at the Annual Meeting to be held on August 15, 2000. Those holders of record who
acquired their Class A Common Shares on or after July 3, 1996, are, with certain
exceptions, entitled to cast one vote per share on the Class A Common Shares so
acquired.

     To enable Smucker to tabulate the voting by beneficial owners of Class A
Common Shares held in your name, a special proxy card has been devised in
accordance with suggestions made by representatives of brokerage houses and
banks. On this card, the beneficial owner will certify the numbers of ten-vote
shares and one-vote shares, respectively, he or she is entitled to vote, and
will by the same signature give instructions as to the voting of those shares.
ALL UNCERTIFIED SHARES, WHETHER INSTRUCTED OR NOT, ARE TO BE LISTED AS ONE-VOTE
SHARES. THIS IS NOT TO BE REGARDED AS A NON-ROUTINE VOTE MERELY BECAUSE OF THE
NATURE OF THE VOTING RIGHTS OF THE COMMON SHARES. The beneficial owner proxy
card certification is as follows:

        By signing below, the undersigned:

           - instructs that this proxy be voted as marked; and

           - certifies that of the total number of Class A Shares represented by
             this proxy,  ___________ have been owned since BEFORE July 3, 1996,
             and  ___________ were acquired ON OR AFTER July 3, 1996.

        If no certification is made, it will be deemed that ALL Class
        A Common Shares represented by this proxy were acquired on or
        after July 3, 1996.

     Please note, you do NOT have to TABULATE, only RECORD the numbers shown on
the certification. Please note also that you do NOT certify if you are a broker;
the beneficial owner certifies.

     If you are a bank, you may wish to follow your usual procedures and furnish
the beneficial owner's proxy card to the beneficial owner for return directly to
Smucker's transfer agent. The beneficial owner will then complete the
certification before returning the card.

     TYPICALLY, OUR CLASS B COMMON SHARES ARE NON-VOTING AND WE INSTRUCT YOU NOT
TO DELIVER PROXY CARDS TO HOLDERS OF CLASS B COMMON SHARES. AT THIS YEAR'S
ANNUAL MEETING, HOWEVER, THE CLASS B COMMON SHARES WILL BE ENTITLED TO VOTE ON
ONE MATTER. THEREFORE, WE HAVE DEVISED SEPARATE VOTING CARDS FOR THE CLASS A AND
CLASS B COMMON SHARES AND LABELED THE CARDS ACCORDINGLY. PLEASE DISTRIBUTE THE
APPROPRIATE CARDS TO THE HOLDERS OF CLASS A AND CLASS B COMMON SHARES. HOLDERS
OF BOTH CLASS A AND CLASS B COMMON SHARES SHOULD RECEIVE BOTH CARDS. PLEASE NOTE
THAT NONE OF THE CLASS B COMMON SHARES ARE ENTITLED TO TEN VOTES, AND THEREFORE
NO CERTIFICATION IS INCLUDED ON THE CLASS B PROXY CARD.


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