SWEETWATER INC
DEF 14A, 1997-04-28
REFRIGERATION & SERVICE INDUSTRY MACHINERY
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                            SweetWater, Inc.
                    2505 Trade Centre Avenue, Suite D
                           Longmont, CO  80503
                              303/530-2715
                                    
                                    
                                    
                NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                     TO BE HELD FRIDAY, MAY 14, 1997


TO THE SHAREHOLDERS OF SWEETWATER, INC.:

     NOTICE  IS  HEREBY  GIVEN  that  the  Annual  Meeting  of  Shareholders  of
SweetWater,  Inc., a Delaware  corporation (the "Company"),  will be held at 667
Madison Avenue,  Suite 2500, New York, New York 10021 at 9:30 a.m. (EST), on May
14, 1997 to consider  and vote on the  following  matters as  described  in this
notice and the accompanying Proxy Statement:

     1. To elect eight (8) members to the Company's  Board of Directors to serve
for one year terms and until their successors are elected and qualified; and

     2. To ratify the  selection  by the Company s Board of  Directors of Arthur
Andersen LLP as independent auditors of the Company for the 1997 calendar year.

     To transact such other  business as may properly come before the meeting or
any adjournments.

     The Board of Directors  has fixed the close of business on April 4, 1997 as
the record date for  determination of shareholders  entitled to notice of and to
vote at the Annual Meeting or any adjournments  thereof, and only record holders
of Common  Stock at the close of business on that day are  entitled to notice of
and to vote at the Annual Meeting. A copy of the Company s Annual Report on Form
10-K,  including  financial  statements for the year ended December 31, 1996, is
enclosed  with  this  Notice  but is  not to be  considered  part  of the  proxy
soliciting materials.

     Each  shareholder  is  cordially  invited to attend  the Annual  Meeting in
person. TO ASSURE  REPRESENTATION AT THE ANNUAL MEETING,  HOWEVER,  SHAREHOLDERS
ARE URGED TO SIGN AND RETURN THE ENCLOSED  PROXY CARD AS PROMPTLY AS POSSIBLE IN
THE  POSTAGE-PREPAID   ENVELOPE  ENCLOSED  FOR  THAT  PURPOSE.  Any  shareholder
attending  the Annual  Meeting may vote in person  even if he or she  previously
returned a proxy.


                              By Order of the Board of Directors



April 25, 1996                     /s/ Patrick E. Thomas         
                                  -------------------------
                                       Patrick E. Thomas, Secretary


<PAGE>

                                SweetWater, Inc.
                        2505 Trade Centre Avenue, Suite D
                               Longmont, CO 80503
                                  303/530-2715
                  

                                 PROXY STATEMENT
                                      
                         ANNUAL MEETING OF SHAREHOLDERS

                           Meeting Date: May 14, 1997

                               General Information
              
     This Proxy Statement and the accompanying form of proxy is being sent on or
about April 25, 1997 in connection with the solicitation of proxies by the Board
of  Directors  of  SweetWater,  Inc., a Delaware  corporation  ("Company").  The
proxies are for use at the 1997 Annual Meeting of  Shareholders  of the Company,
which will be held at 667 Madison  Avenue,  Suite 2500, New York, New York 10021
at 9:30 a.m. (EST) on May 14, 1997, and at any meetings held upon adjournment or
postponement thereof ("Annual Meeting").  The record date for the Annual Meeting
is the close of business on April 4, 1997  ("Record  Date"),  and all holders of
record of the Company s Common  Stock on the Record Date are  entitled to notice
of the Annual Meeting and to vote at the Annual Meeting and at any meetings held
upon  postponement  or adjournment  thereof.  The Company s principal  executive
offices are located at 2505 Trade Centre  Avenue,  Suite D,  Longmont,  Colorado
80503 and its telephone number is 303/530-2715.

     A proxy  card is  enclosed.  Whether  or not you plan to attend  the Annual
Meeting in person,  please  complete,  date,  sign and return the enclosed proxy
card as promptly as  possible,  in the  postage-prepaid  envelope  provided,  to
ensure  that  your  shares  will be  voted at the  Annual  Meeting.  Any  record
shareholder  who  returns a proxy in such form has the power to revoke it at any
time prior to its effective  use by filing an  instrument  revoking it or a duly
executed  proxy  bearing a later date with the  Secretary  of the  Company or by
attending the Annual  Meeting,  requesting the return of the proxy and voting in
person.  Unless contrary instructions are given, any such proxy, if not revoked,
will be voted in accordance with the instructions  contained in the proxy. If no
instructions are given, the proxy will vote the shares at the Annual Meeting for
(i) the Board of Directors  slate of nominees for  election as  directors,  (ii)
ratification of the selection of Arthur Andersen LLP as independent  auditors of
the Company,  and (iii) in accordance with his judgment on any matters which may
properly come before the Annual Meeting.

     The voting  securities of the Company are the outstanding  shares of Common
Stock.  Holders of Common  Stock have one vote for each share on any matter that
may be presented for  consideration and action by the shareholders at the Annual
Meeting.  At the Record Date,  the Company had 3,082,096  shares of Common Stock
issued and outstanding  and entitled to vote. The presence,  either in person or
by proxy,  of persons  entitled to vote a majority of the Company s  outstanding
Common Stock is necessary to constitute a quorum for the transaction of business
at the Annual Meeting. Abstentions and broker non-votes are counted for purposes
of determining a quorum.  A broker s non-vote occurs when a nominee holds shares
for a  beneficial  owner but cannot vote on a proposal  because the nominee does
not have discretionary  voting power and has not received  instructions from the
beneficial  owner.  As  directors  are  elected by a plurality  vote,  the eight
nominees  receiving  the highest  vote totals will be elected and the outcome of
the  vote  for  directors  will  not be  affected  by  abstentions  or  broker s
non-votes.  As the  ratification  of the selection of the auditors  requires the
affirmative  vote of a majority of the shares  represented at the Annual Meeting
and entitled to vote, an abstention  with respect to these  proposals  will have
the same effect as a negative vote. As broker's non-votes will not be considered
entitled to vote on this proposal, the outcome of this vote will not be affected
by broker s non-votes.
<PAGE>

     The  cost  of  preparing,  assembling,  printing  and  mailing  this  Proxy
Statement and the accompanying form of proxy, and the cost of soliciting proxies
relating to the Annual  Meeting,  will be borne by the Company.  The Company may
request banks and brokers to solicit their customers who beneficially own Common
Stock  listed of record in names of nominees and will  reimburse  such banks and
brokers for their reasonable  out-of-pocket expenses of such solicitations.  The
original  solicitation  of proxies  by mail may be  supplemented  by  telephone,
telegram and personal solicitation by officers,  directors and regular employees
of the Company, but no additional compensation will be paid to such individuals.

         SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

     The  following  tables  sets forth  information  regarding  the  beneficial
ownership  of the Company s Common Stock as of March 31, 1997 by (i) each person
who is known by the  Company to own  beneficially  more than 5% of the Company s
Common Stock,  (ii) each  director and nominee for  director,  (iii) each of the
executive officers of the Company, and (iv) all directors and executive officers
as a group.  Except as otherwise noted, the Company knows of no agreements among
its  shareholders  which  relate to voting or  investment  power over its Common
Stock.

<TABLE>
<CAPTION>

Beneficial Owner                  Shares Beneficially Owned(1)
                                      Number       Percent
                                      ------       -------

<S>                                   <C>            <C>  

Directors:

   A. Clinton Allen (2)                 10,000         *

   Thomas A. Barron(3)                  90,083         2.9%


   Blair W. Effron (2)                  28,750         *


   Peter W. Gilson (4)                  30,792         *

   Randall A. Hack (5)                  22,500         *


   Keith R. Lively (2)                  10,000         *


   Eric M. Reynolds (6)                 146,092        4.7%


   Juan A. Rodriguez (7)                172,666        5.6%


   Ralph Z. Sorenson (4)                27,083         *


All executive officers & directors
as a group (includes 11 persons)(8)     575,526        17.4%

Other 5% Shareholders:

   Nassau Capital Partners L.P.
   22 Chambers Street
   Princeton, NJ  08542                 621,598(9)     20.2%


   Swiss Army Brands, Inc.
   One Research Drive
   Shelton, CT  06484                   611,000        19.8%

    
   Hudson River Capital LLC
   667 Madison Avenue
   Suite 2500
   New York, NY  10021                  420,536(10)    13.3%


   Charles Elsener
   CH-6438
   Ibach, Switzerland                   197,500        6.4%

- ----------
     * Less than 1%

<PAGE>
<FN>
     
     (1) Unless  otherwise  indicated,  the persons named in the table have sole
voting and  investment  power with respect to all shares  shown as  beneficially
owned by them, subject to community  property laws where applicable.  The shares
of Common Stock shown as beneficially owned include stock options exercisable on
or within 60 days after March 31, 1997. With respect to information regarding 5%
shareholders,  the Company has relied on information  provided in publicly-filed
documents and, in certain cases, on  supplementary  information  provided by the
shareholder.  (2) Includes  10,000 shares of Common Stock issuable upon exercise
of vested  options.  (3) Includes  55,500  shares of Common Stock  issuable upon
exercise of vested stock  options.  (4) Includes  23,000  shares of Common Stock
issuable upon exercise of vested stock  options.  (5) Includes  10,000 shares of
Common Stock  issuable upon exercise of vested stock  options.  Does not include
621,598 shares held by Nassau Capital  Partners L.P. or 3,402 shares held by NAS
Partners I L.L.C. Mr. Hack is one of four members of Nassau Capital L.L.C. which
serves as the sole general partner of Nassau Capital Partners,  L.P., and one of
two members of NAS Partners I L.L.C.  (6) Includes 21,092 shares of Common Stock
issuable upon exercise of vested stock  options.  (7) Includes  23,000 shares of
Common Stock  issuable  upon  exercise of vested stock  options;  also  includes
41,666 shares held by an  irrevocable  trust for the benefit of Mr.  Rodriguez s
children.  Mr. Rodriguez s wife serves as the trustee of the trust. (8) Includes
an aggregate of 222,552  shares  issuable upon exercise of vested stock options.
(9) Does not include 3,402 shares held by NAS Partners I L.L.C.,  the members of
which are also members of Nassau Capital L.L.C. which serves as the sole general
partner of Nassau Capital  Partners,  L.P. (10) Includes  79,591 shares issuable
upon exercise of a common stock purchase warrant.
</FN>
</TABLE>


                                  PROPOSAL I
                             ELECTION OF DIRECTORS

     The Company s Bylaws  provide that the Board of Directors  shall consist of
not less than one nor more than eleven (11)  members.  Each  director is elected
for a term of one year or until his or her  successor  is elected.  The Board of
Directors  currently  consists  of  nine  (9)  members  and,  effective  at  the
conclusion  of the term of  office  of the  current  directors,  the  number  of
directors constituting the Board shall be reduced to eight.

     Shareholders  will be asked  at the  Annual  Meeting  to  elect  eight  (8)
directors. The Board has nominated the eight individuals named below to serve as
directors of the Company.  Unless otherwise  specified,  all proxies received in
response to this  solicitation  will be voted FOR the  election of the  nominees
named below.  Each of the nominees  named below is now a director of the Company
and has served continuously as a director since the year indicated. All nominees
have  indicated a  willingness  to serve if elected.  If events not now known or
anticipated  make any of the nominees unable to serve,  the persons named in the
accompanying form of proxy may vote for the election of such substitute nominees
as the Board of  Directors  may  propose  or the Board may  reduce the number of
directors  comprising  the  Board.  The  accompanying  form of proxy  contains a
discretionary grant of authority with respect to this matter.
                                                       
<TABLE>
<CAPTION>



Name                     Positions With the Company    Age       Director Since
- ----                     --------------------------    ---       --------------
<S>                      <C>                           <C>       <C> 

A. Clinton Allen         Director                      52        1995


Thomas A. Barron         Chairman of the Board         45        1993


Blair W. Effron          Director                      33        1995


Peter W. Gilson          Director                      56        1993


Randall A. Hack          Director                      49        1995


Keith R. Lively          Director                      46        1995


Eric M. Reynolds         President,                    44        1993
                         Chief Executive Officer
                         & Director     

Ralph Z. Sorenson        Director                      62        1993

</TABLE>
<PAGE>

Shareholder Approval

     The  affirmative  vote of a plurality  of the shares of common stock of the
Company represented at the Annual Meeting either in person or by proxy, assuming
a quorum is present, is required for the election of directors.

     THE BOARD OF  DIRECTORS  RECOMMENDS  THAT THE  SHAREHOLDERS  VOTE "FOR" THE
ELECTION OF THE NOMINEES FOR THE BOARD OF DIRECTORS AS SET FORTH IN PROPOSAL 1.


INFORMATION CONCERNING DIRECTORS

     A. Clinton Allen has served as a director  since  November  1995. Mr. Allen
has served as Chairman and Chief Executive Officer of A.C. Allen and Company,  a
private  consulting firm, since 1988. He serves as Vice Chairman of the Board of
both Psychemedics Corporation,  Inc. and The DeWolfe Companies, Inc., and on the
boards of Swiss Army  Brands,  Inc.,  Victory  Ventures  LLC,  and  Connectivity
Technologies  Inc. Mr. Allen was the original  outside  director of  Blockbuster
Entertainment  Corporation and Chairman of the Compensation Committee and served
until the company was acquired by Viacom / Paramount  in September of 1994.  Mr.
Allen  also  serves  as a  Trustee  of  Miss  Porter  s  School  in  Farmington,
Connecticut. He is a member of the Board of Advisors of Vespoli, U.S.A., Inc., a
founder  and  director  of The Joey Fund and serves on the Board of  Advisors of
Stonehill  College as well as the Executive  Committee of the Friends of Harvard
and Radcliffe Crew and the Friends of Harvard  Football.  He is also a member of
the Major Gifts  Committee  of Harvard  University  and the  Harvard  University
Visiting Committee on University Resources.

     Thomas A.  Barron has served as a director  since June 1993 and as Chairman
of the Board since  November 1995. Mr. Barron is an author and has been Chairman
of Evergreen  Management  Corp., a private  investment firm, since January 1990.
From November  1983 through  November  1989,  Mr.  Barron was  President,  Chief
Operating  Officer and a director of The Prospect  Group,  Inc., a publicly held
New York based  holding  company that  conducted  its major  operations  through
subsidiaries  and affiliates  engaged in the railroads and specialized  consumer
products  industries.  Prior to that he served as a  general  partner  of Sierra
Ventures,  a venture  capital limited  partnership.  Mr. Barron also serves as a
director of Swiss Army Brands, Inc. Mr. Barron, a Rhodes Scholar,  has served as
a Trustee of Princeton  University,  and on national and regional  boards of The
Wilderness Society and The Nature Conservancy.

     Blair W. Effron has served as a director  since  November  1995. Mr. Effron
joined Dillon,  Read & Co. Inc., a New York based  investment  bank, in 1987 and
currently serves as a Managing Director. Since 1993, Mr. Effron has been head of
the firm s consumer  products  group,  where he has  responsibility  for several
clients including  Anheuser-Busch  Companies,  Inc.,  General Mills, Inc., H. J.
Heinz Company,  and Playtex  Products Inc. Mr. Effron also heads Dillon,  Read s
Financial  Sponsor  Group.  Mr.  Effron has been a founding  investor in several
consumer  products  related  enterprises  including  USA  Detergents,  Inc.  and
American  Value  Brands,  Inc. a  processor  and  marketer  of value  brand food
products for mass  merchandisers.  Mr.  Effron  received a B.A.  from  Princeton
University in 1984 and an M.B.A. from Columbia University in 1987.

     Peter W. Gilson has served as a director  since June 1993.  Mr.  Gilson has
been President and Chief Executive Officer of Physician Support Systems,  Inc. a
company  specializing  in the  management of physician s practices,  since 1991.
From 1989 to the present,  Mr. Gilson has also served as Chief Executive Officer
of the Warrington Group,  Inc., a manufacturer of safety products.  From 1987 to
1988, he served as Chief Operating Officer of Timberland and was instrumental in
their  Initial  Public  Offering  and  successful  introduction  of clothing and
outdoor wear  product  lines.  From 1978 to 1986,  he served as President of the
Gortex Fabrics Division of W. L. Gore  Associates.  Mr. Gilson is a director and
Chairman of the  Executive  Committee  of Swiss Army  Brands,  Inc. and Glenayre
Technologies, Inc.
<PAGE>
     Randall A. Hack has served as a director since November 1995. Since January
1995, Mr. Hack has served as a partner of Nassau Capital L.L.C., which manages a
$1 billion portfolio of investments in private companies and assets on behalf of
Princeton University s endowment.  From 1990 to January 1995, Mr. Hack served as
President  and CEO of the Princeton  University  Investment  Company,  which has
overall  management  responsibility  for Princeton s $4 billion  endowment fund.
From 1988 to 1990, Mr. Hack was the President and CEO of Capstone Equities, Inc.
and,  from 1979 to 1988,  President  and CEO of Matrix  Development  Company,  a
commercial and industrial  development  firm in New Jersey.  Mr. Hack received a
B.A. from Princeton  University in 1969 and an M.B.A. from Harvard University in
1972.

     Keith R. Lively has served as a director  since October 1995. Mr. Lively is
a private  investor and has been a consultant to the Shansby Group since October
1995.  He was a  consultant  to Hudson River  Capital LLC from  January  through
December 1995.  From 1988 through  September 1994, Mr. Lively was the President,
Chief Executive  Officer and a director of The Famous Amos Chocolate Chip Cookie
Corporation.  From  September 1992 through  September  1994, Mr. Lively was also
Senior Vice  President  and a member of the  Executive  Committee  of  President
Baking   Company,   which  purchased  The  Famous  Amos  Chocolate  Chip  Cookie
Corporation  in  September  1992.  Mr.  Lively is also a director  of Swiss Army
Brands, Inc.

     Eric M. Reynolds has served as  President,  Chief  Executive  Officer and a
director of the Company since January 1993. Mr. Reynolds founded Marmot Mountain
Works,  Ltd.,  ("Marmot")  in 1974.  Under his  leadership  Marmot  grew into an
industry  leader in the design,  manufacture  and  marketing of  mountaineering,
backpacking  and ski  outerwear  products.  From 1974 to 1987,  when he sold his
interest  in  Marmot,  Mr.  Reynolds  served  in  various  capacities  including
President,  Chief Executive Officer, Chairman of the Board and Vice President of
Sales,  Marketing and Product Development.  From 1987 through 1989, Mr. Reynolds
continued  to serve as a  consultant  to Marmot  in the  marketing  and  product
development  areas.  From 1987  through  1990,  Mr.  Reynolds  also  served as a
marketing consultant to additional companies, including W. L. Gore & Associates.
Mr.  Reynolds  also serves as a director of Swiss Army  Brands,  Inc. and Hudson
River Capital LLC.

     Ralph Z. Sorenson has served as a director since June 1993.  From July 1992
to  July  1993,   he  served  as  the  Dean  of  the  College  of  Business  and
Administration at the University of Colorado where he still holds an appointment
as Professor  Emeritus.  From  September 1989 through June 1992, he served as an
Adjunct  Professor of  Management  at Harvard  Business  School.  From June 1981
through July 1989,  he served as Chairman and Chief  Executive  Officer of Barry
Wright  Corporation,  a diversified  industrial  company.  From 1974 to 1981, he
served as  President  of Babson  College in  Wellesley,  Massachusetts.  He is a
director of Exabyte Corporation, Eaton Vance Corporation,  Polaroid Corporation,
Houghton Mifflin Company, Whole Foods Market, Inc., and Xenometrix, Inc.

     Directors  of the  Company  are  elected  annually  to serve until the next
annual meeting of shareholders or until their successors are duly elected. Swiss
Army Brands,  Inc.,  Hudson River Capital LLC. and Nassau Capital  Partners L.P.
each have the right to  nominate  one person to serve on the  Company s Board of
Directors,  and the  Company  has  agreed to use its best  efforts to secure the
election of each such nominee to the Board of  Directors.  Keith R.  Lively,  A.
Clinton  Allen and Randall A. Hack were  nominated by Swiss Army  Brands,  Inc.,
Hudson River Capital LLC. and Nassau Capital Partners, L.P., respectively.  Each
were elected as directors pursuant to such arrangements. The Company knows of no
other arrangements or understandings between a director or nominee and any other
person  pursuant to which he has been  selected as a director or nominee.  There
are no family relationships between any of the nominees,  directors or executive
officers of the Company.

Board Committees and Actions

     During  calendar  year 1996,  the Board of Directors  met nine times.  Each
director  attended at least 75% of the total number of meetings of the Board and
of committees on which the director served, except Messrs. Gilson and Lively who
each attended 73% of such  meetings.  The Board of Directors has three  standing
committees;  an Executive  Committee,  a  Compensation  Committee,  and an Audit
Committee.
<PAGE>
     During 1996, the Company s Audit  Committee was comprised of Juan Rodriguez
(Chairman),  Keith R.  Lively and  Randall A. Hack.  The  function  of the Audit
Committee  is  to  recommend  the  engagement  of  independent  auditors,   meet
periodically  with the independent  auditors and review the scope and results of
their  annual  audit of the  Company,  review  accounting  policies and internal
accounting  controls  and to  consult  as to  audit,  accounting  and  financial
matters. The Audit Committee met one time during the 1996 fiscal year.

     During 1996, the Company s Compensation Committee was comprised of Ralph Z.
Sorenson (Chairman),  A. Clinton Allen, Blair W. Effron and Keith R. Lively. The
function  of the  Compensation  Committee  is to  review  compensation  paid  to
executive officers,  employees and other person performing  substantial services
for the Company and to administer the 1993 Stock Option Plan.  The  Compensation
Committee met one time during the 1996 fiscal year.

     During 1996,  the Company s Executive  Committee was comprised of Thomas A.
Barron (Chairman),  Peter W. Gilson,  Ralph Z. Sorenson and Juan Rodriguez.  The
Executive  Committee  has all of the  power  of the  Board of  Directors  in the
management  of the business  affairs of the  Company,  except as such powers are
limited by the  Delaware  General  Corporation  Law.  It was  necessary  for the
Executive Committee to meet twice in 1996.

Director s Compensation Fees

     In 1996,  non-employee Directors of the Company received a flat fee of $250
for attending board meetings in person and $100 for attending board meetings via
telephone.  Directors  were also  reimbursed for their  out-of-pocket  expenses,
including travel, incurred in the performance of their duties as directors.

     In April  1994,  the Board  granted  options to  purchase a total of 85,000
shares of the Company  Common  Stock to  directors of the Company at an exercise
price of $8.125 per share. On November 7, 1995,  40,000 shares were  exercisable
in total  for all  directors  and the  remaining  non-exercisable  options  were
canceled.  On  November  7, 1995 and  January  29,  1996,  the Board  granted an
aggregate  of  240,000  and  50,000   additional   options,   respectively,   to
non-employee  directors to purchase shares of Common Stock at $4.00 per share. A
director s ability to exercise  these options  generally  vests over a four year
period and is limited in the event they cease to be a director.  No options have
been exercised by non-employee directors to date.

     In August 1996,  Swiss Army  Brands,  Inc.  agreed  that,  in the event Mr.
Barron  introduces  and  facilitates  an investment in SweetWater by a qualified
Outside Investor, as defined, who could assist in bringing SweetWater's products
to market and, on or before December 31, 1998, such investor  acquires shares of
SweetWater Common Stock  representing at least 20% of the issued and outstanding
Common Stock of  SweetWater at an average  purchase  price of no less than $4.00
per share,  Swiss Army Brands,  Inc.  would  exchange an  outstanding  option to
purchase  shares of  common  stock of Swiss  Army  Brands,  Inc.  (which is only
exercisable  by Mr. Barron if  SweetWater  achieves a certain level of after tax
earnings)  for a new option  entitling  him to purchase  50,000 shares of common
stock of Swiss Army  Brands at an  exercise  price equal to the then fair market
value of shares of common stock of Swiss Army Brands Inc.



<PAGE>

                           EXECUTIVE OFFICERS
Executive Officers
<TABLE>
<CAPTION>

     The  following  discussion  sets  forth  information  about  the  executive
officers of the Company.


Name                Positions With the Company         Age       Officer Since
- ----                --------------------------         ---       -------------
<S>                 <C>                                <C>       <C>
Jerry L. Cogdill    Chief of Operations                52        1994


Eric M. Reynolds    President & 
                    Chief Executive Officer            44        1993


Patrick E. Thomas   Vice President & 
                    Chief Financial Officer            42        1994
</TABLE>

     Jerry L. Cogdill has served as Vice President of Operations  since November
1994.  Mr.  Cogdill  served as Vice  President  & Chief  Operating  Officer  for
Management Solutions, Inc., a privately held computer products company from 1993
to 1994.  From 1986 to 1993, he was Director of Strategic  Alliances at US West,
Inc.,  a public  telecommunications  company.  Prior to 1986,  Mr.  Cogdill held
engineering,  marketing and sales positions at IBM Corporation for 20 years. Mr.
Cogdill has a B.S.M.E. degree and an M.B.A.

     Patrick E. Thomas,  CPA has served as Vice  President  and Chief  Financial
Officer since  November 1994.  Mr. Thomas was Chief  Financial  Officer for Bird
Medical  Technologies,  Inc., a $50 million  publicly  traded  medical  products
manufacturer  from  1990 to 1993.  From 1993 to 1994 he held  positions  as Vice
President  of Finance  for Head Sports USA,  Inc. a $50 million  sporting  goods
manufacturer and distributor,  and then Chief Accounting  Officer and Controller
for Synergen, Inc., a 600 employee publicly traded biotechnology  pharmaceutical
development  company.  Mr.  Thomas  also served as Chief  Financial  Officer and
Director  for  LIFECARE  International,  Inc.,  a  privately  owned $20  million
international  medical  products  manufacturer  from  1984 to 1990.  Mr.  Thomas
received his B.S. in Accounting from University of Illinois in 1976.

Executive Compensation

     The following table sets forth certain information  regarding  compensation
paid by the Company to its Chief Executive  Officer for the years ended December
31, 1996, 1995 and 1994. No executive  officer received in excess of $100,000 of
compensation in 1996.
<TABLE>
<CAPTION>
                                             
                                                                Long Term Compensation
                                                                ----------------------
                         Annual Compensation                      Awards        Payouts
                         ----------------------------------------------------------------
                                                      Other     
                                                     Annual      Restricted                          All other
                                                     Compen-       Stock     Options/  LTIP           compen-
Name & Principal         Year     Salary ($)  Bonus  sation ($)   Award ($)  SARs ($)  Payouts ($)   sation ($)(1)
Position                 ----     ----------  -----  ----------   ---------  --------  -----------   -------------
- ---------
               
<S>                      <C>       <C>        <C>       <C>        <C>     <C>           <C>           <C>
ERIC M. REYNOLDS         1996      $95,000    -0-       -0-        -0-       -0-         -0-           $3,106
Chief Executive Officer  1995      $89,518    -0-       -0-        -0-     56,250(1)     -0-           $3,580
                         1994      $59,685    -0-       -0-        -0-       -0-         -0-             -0-
<FN>

     (1) Represents the Company s Contribution to Mr. Reynolds 401(k) account.
</FN>
</TABLE>

<PAGE>

                  Option/SAR Grants in Last Fiscal Year


        No stock options were granted to Mr. Reynolds in 1996.

     The following table sets forth certain information regarding the number and
value of  unexercised  stock  options held by Mr.  Reynolds as of the end of the
Company s 1996 fiscal year.
<TABLE>
<CAPTION>
                                    
               Aggregate Option/SAR Exercises in Last Fiscal Year
                          and FY-End Option SAR Values
                                    
                                    
                                    
                                                         Number of Securities       Value of Unexercised In-the-
                   Shares Acquired                      Underlying Unexercised        Money Options at FY-End
NAME                 On Exercise    Value Realized ($)   Options at FY-END (#)                ($)(1)
                    ------------------------------------------------------------------------------------------------------------
                                                       Exercisable  Unexercisable    Exercisable  Unexercisable
                                                       -----------  -------------    -----------  -------------
<S>                     <C>             <C>               <C>          <C>               <C>           <C>
                                  
Eric M. Reynolds         -0-            -0-               15,234       41,016            -0-           -0-
</TABLE>
                                    

     (1) No value is set  forth  herein as the fair  market  value of a share of
Common  Stock at December 31,  1996,  was lower than the  exercise  price of the
option.

SweetWater, Inc. 401(k) Profit Share Plan and Trust

     Pursuant to the SweetWater,  Inc. 401(k) Profit Sharing Plan and Trust (the
"401(k) Plan"), which was established effective January 1, 1995, the Company has
agreed to contribute matching  contributions in the form of Company common stock
at the rate of 50% of the first 8% of employee salary deferral. Under the 401(k)
Plan, the Company may also elect to make discretionary contributions.  Employees
vest in  Company  contributions  over six  years of  service  with the  Company.
Forfeitures of the unvested portion are allocated to the remaining  employees in
the plan proportionately based upon current year compensation.


                  REPORT OF THE COMPENSATION COMMITTEE
                        OF THE BOARD OF DIRECTORS
                        ON EXECUTIVE COMPENSATION
                                    
     As  members of the  Compensation  Committee  it is our duty to monitor  the
performance and compensation of executive  officers and other key employees,  to
review  compensation  plans and to  administer  the 1993 Stock Option Plan.  The
Company s executive  and key  employee  compensation  programs  are  designed to
attract,  motivate and retain the executive talent needed to enhance shareholder
value in a competitive environment.  The fundamental philosophy is to relate the
amount  of  compensation  "at  risk"  for an  executive  directly  to his or her
contribution  to  the  Company  s  success  in  achieving  superior  performance
objectives  and to the overall  success of the Company.  The Company s executive
and key employee  compensation program consists of a base salary component and a
component  providing  the  opportunity  to earn  stock  options  that  focus the
executives  and key  employees on building  shareholder  value  through  meeting
longer-term financial and strategic goals.

     In designing and  administering  its executive  compensation  program,  the
Company attempts to strike an appropriate  balance among these various elements,
each of which is discussed in greater detail below.

Base Salary

     Base  salary  is  consistent  with  comparable  public   manufacturing  and
technology  companies.  The  Company s salary  increase  program is  designed to
reflect individual  performance  consistent with the Company s overall financial
performance  as well as competitive  practice.  Performance  reviews,  typically
performed  annually,  determine an individual s salary increases.  Two executive
officers,  Mr. Cogdill and Mr. Thomas,  received salary  increases during fiscal
1995 based on their previous  performance.  No salary increases were implemented
for 1996.
<PAGE>

Stock Option Plan

     The Company s 1993 Stock Option Plan  authorized the granting of options to
purchase  shares of the Company s Common Stock to officers and key  employees of
the Company and its subsidiaries. The Option Plan is designed to:

1.   Encourage and create ownership and retention of the Company s Common Stock;
  
2.   Balance long-term with short-term decision making;
  
3. Link the  officers  or key  employees  financial  success to that of the
shareholders;
  
4.  Focus   attention  on  building   shareholder   value  through  meeting
longer-term financial and strategic goals; and
  
5.   Ensure broad-based participation of key employees.

6. As the Company  reduced the exercise  price of  outstanding  options and
granted additional options to executive officers and employees in November 1995,
no additional options were granted to executive officers or employees in 1996.

Employee 401(k) Profit Sharing Plan and Trust

     Pursuant to the Company s 401(k) Profit Sharing Plan and Trust (the "401(k)
Plan"),  which was established in 1995, in addition to a matching  contribution,
the Company may make  discretionary  contributions  to the Savings Plan. For the
year 1996, no discretionary contributions were made or approved.


Chief Executive Officer Compensation

     The  Compensation  Committee  reviews the Chief Executive  Officer s salary
annually. In assessing whether a salary increase is warranted,  the Compensation
Committee considers the following factors: job performance, base salary of Chief
Executive  Officers  of the Company s  competitors,  and  achievement  of annual
financial,  new  products,  and market  share  objectives.  No increase in Chief
Executive Officer Compensation was made in 1996.

                         Compensation Committee

                         Ralph Z. Sorenson, Chairman
                         A. Clinton Allen
                         Blair W. Effron
                         Keith R. Lively

Certain Relationships And Related Transactions

     The  Company  and  Messrs.  Reynolds,  Thomas and  Cogdill,  members of the
Company's  senior  management  ("Management"),  have  reached  an  agreement  in
principle  pursuant  to which the  Management  would  agree to  remain  with the
Company through  December 31, 1997 in exchange for certain  performance  bonuses
and a right of first refusal to purchase the Company's portable water filtration
and  purification  business  (the  "Outdoor  Business")  in  the  event  certain
performance  targets are met and the Company elects to sell such business within
a specified  period after  December 31, 1997.  The Company has not determined to
sell the  Outdoor  Business  and will  have no  obligation  to sell the  Outdoor
Business to  Management  or to a third party at any time.  The Company  believes
that the  agreement in principal  will  provide an  incentive to  Management  to

<PAGE>

maximize cash flow from the Outdoor  Business and to conserve the Company's cash
resources.

     Specifically, this agreement in principle contemplates that, Management, as
a group, under certain circumstances, shall be entitled to receive a Performance
Bonus equal to 50% of the amount by which cash and cash equivalents as set forth
on the  Company's  audited  balance  sheet as of December 31,  1997,  subject to
certain  adjustments ("Year End Cash") exceeds $1,000,000.  In addition,  in the
event  Year End Cash  exceeds  a  specified  target  (which  will be lower  than
$1,000,000),  Management  shall  have a right of first  refusal in the event the
Company elects to sell the Outdoor  Business to a third party.  If such right is
not  exercised,  Management,  as a group,  shall be  entitled to receive a Value
Enhancement  Bonus equal to 30% of the excess of the third party  purchase price
over the Management  Price (as defined below) less the amount of the Performance
Bonus,  if any. In the event the Company elects to sell the Outdoor  Business to
Management, Management shall have the right to purchase the Outdoor Business for
a specified  price (the  "Management  Price") and the  assumption of the Outdoor
Business  liabilities.   The  Management  Price  shall  be  subject  to  certain
adjustments,  and shall be reduced by the amount by which Year End Cash  exceeds
the target amount. If Year End Cash equals or exceeds $1,000,000, the Management
Price shall be a nominal  amount.  As the Company and Management are negotiating
the terms and structure of a proposed  agreement,  the final terms and structure
may differ  substantially  from the terms described herein. In addition,  if the
Company  and  Management  do not execute a final  agreement,  one or more of the
members of Management may elect to pursue other opportunities which could have a
material adverse effect on the Company.

     In 1996,  the Company  retained  Dillon,  Read & Co., Inc. as its exclusive
agent to  arrange  a joint  strategic  alliance  involving  either a new  equity
investment or the acquisition of stock or assets of the Company.  Mr. Effron,  a
director of the Company, is a Managing Director of Dillon, Read & Co., Inc.

     In August 1993,  Michael Burns, a former executive  officer of the Company,
and Swiss Army Brands, Inc. entered into a Consulting Agreement (the "Consulting
Agreement")  pursuant to which Mr. Burns agreed to perform  consulting  services
for Swiss Army and its  subsidiaries  and  affiliates  (other than the Company),
relating to potential  joint  marketing and other  cooperative  efforts  between
Swiss Army and the Company and such other  matters as Swiss Army may  reasonably
request. Upon execution of the agreement, Swiss Army paid Mr. Burns $10,000 as a
sign-on  bonus and  agreed to pay him an  additional  $1,000  per month  through
December  1993, and $25,000 per year for the calendar years 1994 and 1995 unless
Mr. Burns has  terminated or breached the  Consulting  Agreement or unless Swiss
Army has  terminated  the  Consulting  Agreement  for  "cause."  The  Consulting
Agreement was continued by mutual agreement and Mr. Burns was paid an additional
$25,000 for the year ended  December  31,  1996.  Mr.  Burns was employed by the
Company  as Vice  President  of Sales  until  January  1997 and was  compensated
directly by the Company for his services in such  capacity.  In connection  with
the  Consulting  Agreement,  Swiss Army also awarded Mr. Burns 12,000  shares of
Swiss  Army  Common  Stock,  3,000 of which  vested  on  August  1,  1994 and an
additional  7,250 shares vested from September 1, 1994,  through the term of his
employment with SweetWater.  In connection with such award of shares and in lieu
of awarding  additional  shares of Swiss Army Common Stock to Mr.  Burns,  Swiss
Army paid him an additional $132,000 to cover estimated federal and state income
taxes payable by him as a result of the stock grant.


                                PROPOSAL 2
             RATIFICATION OF SELECTION OF INDEPENDENT AUDITORS


     Arthur Andersen,  LLP has audited the Company s financial  statements since
the calendar  year ended  December 31,  1993.  The Board of Directors  has again
selected Arthur Andersen, LLP to serve as the Company s independent auditors for
the calendar year ending December 31, 1997.  Although the matter is not required
to be submitted for shareholder approval,  the Board of Directors has elected to
seek ratification of its selection of the independent auditors.  Representatives
of Arthur  Andersen,  LLP are  expected to be present at the Annual  Meeting and
will have the  opportunity  to respond to  appropriate  questions  and to make a
statement if they desire.
<PAGE>
Shareholder Approval

     Ratification  of the  selection of the  independent  auditors  requires the
affirmative vote of a majority of the outstanding  shares of Common Stock of the
Company  present in person or by proxy at the Annual Meeting or any  adjournment
thereof.

     THE BOARD OF DIRECTORS RECOMMENDS THAT THE SHAREHOLDERS VOTE "FOR"
THE RATIFICATION OF SELECTION OF INDEPENDENT AUDITORS.


                               ANNUAL REPORT
 
     A copy of the  Company s Annual  Report on Form 10-K,  including  financial
statements  for the year ended December 31, 1996 is being mailed with this Proxy
Statement to  shareholders  of record on the Record Date, but such report is not
incorporated  herein  and is not  deemed to be part of this  proxy  solicitation
material.

     A COPY OF THE ANNUAL REPORT ON FORM 10-K FOR THE YEAR ENDED DECEMBER
31, 1996 AS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION, WITHOUT
EXHIBITS, IS AVAILABLE WITHOUT CHARGE TO ANY SHAREHOLDER OF THE COMPANY
UPON WRITTEN REQUEST TO INVESTOR RELATIONS, SWEETWATER, INC., 2505 TRADE
CENTRE AVENUE, SUITE D, LONGMONT, COLORADO 80503  303/530-2715.

                           SHAREHOLDER PROPOSALS

     Shareholders who wish to include proposals for action at the Company s 1998
Annual  Meeting of  Shareholders  in next year s proxy  statement and proxy must
cause  their  proposals  to be received in writing by the Company at its address
set forth on the first page of this Proxy  Statement no later than  December 26,
1997. Such proposals should be addressed to the Company s Secretary.

OTHER BUSINESS

     The Board of Directors  knows of no matters  other than those listed in the
attached  Notice of the Annual Meeting which are likely to be brought before the
Annual  Meeting.  However,  if any other matters should properly come before the
Annual  Meeting or any  adjournment  thereof,  the persons named in the enclosed
proxy will vote all proxies given to them in accordance with their judgment.

     Each  shareholder is urged to complete,  date, sign and promptly return the
enclosed proxy card.


                              /s/ Patrick E. Thomas       
                              Patrick E. Thomas, Secretary

Longmont, Colorado
April 25, 1997
<PAGE>



REVOCABLE PROXY                    SWEETWATER, INC.           REVOCABLE PROXY

                 ANNUAL MEETING OF STOCKHOLDERS - May 14, 1997



     The undersigned  hereby appoints Eric M. Reynolds and Patrick E. Thomas, or
either of them,  acting singly in the absence of the other,  with full powers of
substitution,  to act as attorneys and proxies for the  undersigned  to vote, as
designated  below,  all shares of Common Stock of  SweetWater,  Inc.,  which the
undersigned  is entitled to vote at the Annual  Meeting of  Stockholders,  to be
held on May 14, 1997 at 9:30 a.m. at 667 Madison  Avenue,  Suite 2500, New York,
New York 10021, and at any and all adjournments thereof, as follows:

1.  The election as directors of all nominees listed below:

             FOR  __                AGAINST __                 VOTE WITHHELD __

     INSTRUCTION:  To withhold your vote for any  individual  nominee,  strike a
line in that nominee s name in the list below.



     A. Clinton  Allen     Thomas A. Barron    Blair W. Effron   Peter W. Gilson
     Randall A. Hack     Keith R. Lively    Eric M. Reynolds  Ralph Z. Sorenson


     2.  Ratification of the appointment of Arthur Andersen,  L.L.P. as auditors
for the fiscal year ending December 31, 1997.

             FOR  __                AGAINST __                 VOTE WITHHELD __

     In their  discretion,  upon such  matters as may  properly  come before the
Meeting or any adjournment thereof.

     The  undersigned  acknowledges  receipt  from  the  Company,  prior  to the
execution of this Proxy, of Notice of the Annual Meeting, and a Proxy Statement.
THE BOARD OF DIRECTORS  RECOMMENDS A VOTE FOR ALL NOMINEES IN PROPOSAL NO. 1 AND
FOR PROPOSAL NO. 2.


<PAGE>

            THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS


                                   
                                   
                                   Dated:  _____________________________, 1997
                                   
                                   
                                   _________________________________________ 
                                   Signature of Shareholder
                                   
                                   _________________________________________ 
                                   Signature if held jointly
                                   
                         Please sign exactly as your name appears  above on this
                    card.  When  signing as attorney,  executor,  administrator,
                    trustee or guardian,  please give your full title. If shares
                    are held jointly, each holder should sign.
                                   
                                   

     PLEASE  PROMPTLY  COMPLETE,  DATE, SIGN AND MAIL THIS PROXY IN THE ENCLOSED
POSTAGE-PAID ENVELOPE.


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