COASTCAST CORP
DEF 14A, 1997-04-25
NONFERROUS FOUNDRIES (CASTINGS)
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<PAGE>
                            SCHEDULE 14A INFORMATION
 
                  Proxy Statement Pursuant to Section 14(a) of
            the Securities Exchange Act of 1934 (Amendment No.    )
 
    Filed by the Registrant / /
    Filed by a Party other than the Registrant / /
 
    Check the appropriate box:
    / /  Preliminary Proxy Statement
    / /  Confidential, for Use of the Commission Only (as permitted by Rule
         14a-6(e)(2))
    /X/  Definitive Proxy Statement
    / /  Definitive Additional Materials
    / /  Soliciting Material Pursuant to Section240.14a-11(c) or
         Section240.14a-12
 
                                      COASTCAST CORPORATION
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified In Its Charter)
 
- --------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)
 
Payment of Filing Fee (Check the appropriate box):
 
/X/  No fee required.
/ /  Fee computed on table below per Exchange Act Rules 14a-6(i)(1)
     and 0-11.
     (1) Title of each class of securities to which transaction applies:
         -----------------------------------------------------------------------
     (2) Aggregate number of securities to which transaction applies:
         -----------------------------------------------------------------------
     (3) Per unit price or other underlying value of transaction computed
         pursuant to Exchange Act Rule 0-11 (set forth the amount on which the
         filing fee is calculated and state how it was determined):
         -----------------------------------------------------------------------
     (4) Proposed maximum aggregate value of transaction:
         -----------------------------------------------------------------------
     (5) Total fee paid:
         -----------------------------------------------------------------------
/ /  Fee paid previously with preliminary materials.
/ /  Check box if any part of the fee is offset as provided by Exchange Act Rule
     0-11(a)(2) and identify the filing for which the offsetting fee was paid
     previously. Identify the previous filing by registration statement number,
     or the Form or Schedule and the date of its filing.
     (1) Amount Previously Paid:
         -----------------------------------------------------------------------
     (2) Form, Schedule or Registration Statement No.:
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     (4) Date Filed:
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<PAGE>
                             COASTCAST CORPORATION
                           3025 EAST VICTORIA STREET
                       RANCHO DOMINGUEZ, CALIFORNIA 90221
                                 (310) 638-0595
 
                            ------------------------
 
                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                          TO BE HELD ON JUNE 11, 1997
 
                            ------------------------
 
To the Shareholders of COASTCAST CORPORATION:
 
    You are cordially invited to attend the Annual Meeting of Shareholders of
Coastcast Corporation, a California corporation (the "Company"), which will be
held at the Four Seasons Hotel, 300 South Doheny Drive, Los Angeles, California,
at 10:00 a.m., California time, on Wednesday, June 11, 1997, to consider and act
upon the following matters, all as more fully described in the accompanying
Proxy Statement which is incorporated herein by this reference:
 
    1.  To elect a board of seven directors to serve until the next annual
        meeting of the Company's shareholders and until their successors have
        been elected and qualify;
 
    2.  To ratify the selection of Deloitte & Touche LLP as the Company's
        independent auditors for fiscal year 1997; and
 
    3.  To transact such other business as may properly come before the meeting
        or any adjournment thereof.
 
    Shareholders of record of the Company's common stock at the close of
business on April 21, 1997, the record date fixed by the Board of Directors, are
entitled to notice of, and to vote at, the meeting.
 
    THOSE WHO CANNOT ATTEND ARE URGED TO SIGN, DATE, AND OTHERWISE COMPLETE THE
ENCLOSED PROXY AND RETURN IT PROMPTLY IN THE ENCLOSED ENVELOPE. ANY SHAREHOLDER
GIVING A PROXY HAS THE RIGHT TO REVOKE IT ANY TIME BEFORE IT IS VOTED.
 
                                          BY ORDER OF THE BOARD OF DIRECTORS
 
                                          Robert C. Bruning
                                          SECRETARY
 
Rancho Dominguez, California
April 25, 1997
<PAGE>
                             COASTCAST CORPORATION
                           3025 EAST VICTORIA STREET
                       RANCHO DOMINGUEZ, CALIFORNIA 90221
                                 (310) 638-0595
 
                            ------------------------
 
                                PROXY STATEMENT
 
                             ---------------------
 
    APPROXIMATE DATE PROXY MATERIAL FIRST SENT TO SHAREHOLDERS: MAY 7, 1997
 
    The following information is given in connection with the solicitation of
proxies for the Annual Meeting of Shareholders of Coastcast Corporation, a
California corporation (the "Company"), to be held at the Four Seasons Hotel,
300 South Doheny Drive, Los Angeles, California, at 10:00 a.m., Pacific time, on
Wednesday, June 11, 1997, and adjournments thereof (the "Meeting"), for the
purposes stated in the Notice of Annual Meeting of Shareholders preceding this
Proxy Statement.
 
                     SOLICITATION AND REVOCATION OF PROXIES
 
    A form of proxy is being furnished herewith by the Company to each
shareholder, and, in each case, is solicited on behalf of the Board of Directors
of the Company for use at the Meeting. The entire cost of soliciting these
proxies will be borne by the Company. The Company may pay persons holding shares
in their names or the names of their nominees for the benefit of others, such as
brokerage firms, banks, depositaries, and other fiduciaries, for costs incurred
in forwarding soliciting materials to their principals. Members of the
Management of the Company may solicit some shareholders in person, or by
telephone, telegraph or telecopy, following solicitation by this Proxy
Statement, but will not be separately compensated for such solicitation
services.
 
    Proxies duly executed and returned by shareholders and received by the
Company before the Meeting will be voted FOR the election of all seven of the
nominee-directors specified herein and FOR the ratification of the selection of
Deloitte & Touche LLP as the Company's independent public accountants for fiscal
year 1997, unless a contrary choice is specified in the proxy. If a
specification is indicated as provided in the proxy, the shares represented by
the proxy will be voted and cast in accordance with the specification made. As
to other matters, if any, to be voted on, the persons designated as proxies will
take such actions as they, in their discretion, may deem advisable. The persons
named as proxies were selected by the Board of Directors of the Company and each
of them is a director of the Company.
 
    Under the Company's bylaws and California law, shares represented by proxies
that reflect abstentions or "broker non-votes" (i.e., shares held by a broker or
nominee which are represented at the Meeting, but with respect to which such
broker or nominee is not empowered to vote on a particular proposal) will be
counted as shares that are present and entitled to vote for purposes of
determining the presence of a quorum. Any shares not voted (whether by
abstention, broker non-vote or otherwise) will have no impact on the election of
directors, except to the extent that the failure to vote for an individual
results in another individual receiving a larger proportion of votes. Any shares
represented at the Meeting but not voted (whether by abstention, broker non-vote
or otherwise) with respect to the proposal to ratify the selection of Deloitte &
Touche LLP will have no effect on the vote for such proposal except to the
extent the number of abstentions causes the number of shares voted in favor of
such proposal not to equal or exceed a majority of the quorum required for the
Meeting (in which case the proposal would not be approved).
 
    Your execution of the enclosed proxy will not affect your right as a
shareholder to attend the Meeting and to vote in person. Any shareholder giving
a proxy has a right to revoke it at any time by either (i) a
 
                                       1
<PAGE>
later-dated proxy, (ii) a written revocation sent to and received by the
Secretary of the Company prior to the Meeting, or (iii) attendance at the
Meeting and voting in person.
 
                  VOTING SECURITIES AND PRINCIPAL SHAREHOLDERS
 
    The Company has outstanding only common stock, of which 8,794,334 shares
were outstanding as of the close of business on April 21, 1997 (the "Record
Date"). Only shareholders of record on the books of the Company at the close of
business on the Record Date will be entitled to vote at the Meeting. Each share
of common stock is entitled to one vote.
 
    Representation at the Meeting by the holders of a majority of the
outstanding shares of common stock of the Company, either by personal attendance
or by proxy, will constitute a quorum.
 
    The following table sets forth, as of the Record Date, the only persons
known to the Company to be the beneficial owners of more than 5% of the
Company's common stock:
 
<TABLE>
<CAPTION>
                                                                AMOUNT AND NATURE
                                                                  OF BENEFICIAL     PERCENT OF
NAME AND ADDRESS OF BENEFICIAL OWNER                               OWNERSHIP(1)       CLASS(2)
- --------------------------------------------------------------  ------------------  -----------
<S>                                                             <C>                 <C>
Hans and Vivian Buehler.......................................  1,137,447 shs. (3 )      12.88%
  3025 East Victoria Street
    Rancho Dominguez,
    California 90221
</TABLE>
 
- ------------------------
 
(1) Except as otherwise indicated and subject to applicable community property
    and similar laws, the Company assumes that each named person has the sole
    voting and investment power with respect to such person's shares.
 
(2) Percent of class is based on the number of shares outstanding on the Record
    Date plus the number of shares which Mr. Buehler has the right to purchase
    pursuant to options which either are currently exercisable or will be
    exercisable within 60 days after the Record Date.
 
(3) Includes 37,497 shares which are subject to options held by Mr. Buehler
    which either are currently exercisable or will be exercisable within the 60
    days after the Record Date. All shares (other than shares subject to such
    option) are held by Mr. and Mrs. Buehler as co-trustees of the Buehler
    Living Trust dated August 22, 1990. Does not include 186,000 shares held by
    a charitable foundation of which Mr. and Mrs. Buehler are directors and
    officers, beneficial ownership of which Mr. and Mrs. Buehler disclaim. The
    Company knows of no contractual arrangements which may at a subsequent date
    result in a change of control of the Company.
 
                         STOCK OWNERSHIP OF MANAGEMENT
 
    The following table sets forth certain information regarding the shares of
the Company's common stock beneficially owned as of the Record Date by (i) each
director and director nominee, (ii) the executive
 
                                       2
<PAGE>
officers identified in the Summary Compensation Table below, and (iii) all
directors, director nominees and executive officers of the Company as a group:
 
<TABLE>
<CAPTION>
                                                                                 AMOUNT AND NATURE OF
                                                                                      BENEFICIAL        PERCENT OF
NAME OF BENEFICIAL OWNER                                                             OWNERSHIP(1)        CLASS(2)
- ------------------------------------------------------------------------------  ----------------------  -----------
<S>                                                                             <C>                     <C>
Hans H. Buehler...............................................................            1,137,447(3)       12.88%
Richard W. Mora...............................................................               38,664(4)       *
George L. Graziadio...........................................................               23,334(5)       *
Edwin A. Levy.................................................................               18,467(6)       *
Vernon R. Loucks Jr...........................................................               10,000          *
Lee E. Mikles.................................................................               10,000(7)       *
Paul A. Novelly...............................................................               13,334(8)       *
Robert C. Bruning.............................................................                5,100          *
Ramon F. Ibarra...............................................................               94,836(9)        1.07%
Thomas D. Dixon...............................................................               91,381(10)       1.03%
All directors, director nominees and executive officers as a group
  (12 persons)................................................................            1,445,697(11)      16.02%
</TABLE>
 
- ------------------------
 
(1) Except as otherwise indicated and subject to applicable community property
    and similar laws, to the best of the Company's knowledge and belief, each
    person listed has sole voting and investment power as to shares beneficially
    owned by such person.
 
(2) Percent of class is based on the number of shares outstanding on the Record
    Date plus, with respect to each named person or group, as applicable, the
    number of shares of common stock, if any, which the listed individual or
    group has the right to acquire within 60 days after the Record Date.
    Ownership of less than one percent is indicated by an asterisk.
 
(3) Includes 37,497 shares which are subject to options. All shares (other than
    shares subject to such option) are held by Mr. Buehler and his wife as
    co-trustees of the Buehler Living Trust dated August 22, 1990. Does not
    include 186,000 shares held by a charitable foundation of which Mr. and Mrs.
    Buehler are directors and officers, beneficial ownership of which Mr. and
    Mrs. Buehler disclaim.
 
(4) Includes 31,664 shares which are subject to options.
 
(5) Includes 10,000 shares owned by a partnership controlled by Mr. Graziadio
    and 13,334 shares which are subject to options.
 
(6) Includes 16,667 shares subject to options.
 
(7) All shares are subject to options. Does not include 15,100 shares owned by
    Kodiak Opportunity, L.P. ("Kodiak"), of which Mikles/Miller Management, Inc.
    ("MMI") is the general partner. Mr. Mikles is a principal shareholder of MMI
    and disclaims beneficial ownership of the shares owned by Kodiak.
 
(8) All shares are subject to options. Does not include 39,000 shares owned by
    the Novelly Exempt Trust, U/I/T dated 8/12/92. Mr. Novelly disclaims
    beneficial ownership of these shares.
 
(9) Includes 63,328 shares which are subject to options.
 
(10) Includes 42,202 shares which are subject to options.
 
(11) Includes 231,160 shares which are subject to options.
 
                      NOMINATION AND ELECTION OF DIRECTORS
 
    The Company's directors are to be elected at each annual meeting of
shareholders. At the Meeting, seven directors are to be elected to serve until
the next annual meeting of shareholders and until their successors are elected
and qualify. The nominees for election as directors at the Meeting set forth in
the
 
                                       3
<PAGE>
table below are all recommended by the Board of Directors of the Company. In the
event that any of the nominees for director should become unable to serve if
elected, it is intended that shares represented by proxies which are executed
and returned will be voted for such substitute nominee(s) as may be recommended
by the Company's existing Board of Directors.
 
    The seven nominee-directors receiving the highest number of votes cast at
the Meeting will be elected as the Company's directors. Subject to certain
exceptions specified below, shareholders of record on the Record Date are
entitled to cumulate their votes in the election of the Company's directors
(i.e., they are entitled to the number of votes determined by multiplying the
number of shares held by them times the number of directors to be elected) and
may cast all of their votes so determined for one person, or spread their votes
among two or more persons as they see fit. No shareholder shall be entitled to
cumulate votes for a given candidate for director unless such candidate's name
has been placed in nomination prior to the vote and the shareholder has given
notice at the Meeting, prior to the voting, of the shareholder's intention to
cumulate his or her votes. If any one shareholder has given such notice, all
shareholders may cumulate their votes for candidates in nomination.
Discretionary authority to cumulate votes is hereby solicited by the Board of
Directors.
 
    The following table sets forth certain information concerning the nominees
for election as directors.
 
<TABLE>
<CAPTION>
         NOMINEE(1)                             PRINCIPAL OCCUPATION                         AGE
- ----------------------------  ---------------------------------------------------------      ---
<S>                           <C>                                                        <C>
 
Hans H. Buehler               Chairman of the Board and Chief Executive Officer of the       64
                              Company
 
Edwin A. Levy(2)              Principal of Levy, Harkins & Co.                               60
 
Paul A. Novelly(3)            President of Apex Oil Company, Inc.                            53
 
George L. Graziadio           President and Chief Executive Officer of Imperial Bancorp      77
 
Vernon R. Loucks Jr.(2)       Chairman of the Board and Chief Executive Officer of           62
                              Baxter International, Inc.
 
Lee E. Mikles(2)(3)           Chairman of Mikles/Miller Management, Inc.                     41
 
Richard W. Mora               President and Chief Operating Officer of the Company           56
</TABLE>
 
- ------------------------
 
(1) The Company does not have a nominating committee of the Board of Directors.
    The nominees for election as directors at the Meeting were selected by the
    Board of Directors of the Company.
 
(2) Member of the compensation committee of the Board of Directors of the
    Company, currently consisting of three directors, none of whom is an
    employee of the Company. The compensation committee held two meetings during
    the last fiscal year of the Company in addition to discussions in meetings
    of the Board of Directors. See "Executive Compensation and Other
    Information--Report of Compensation Committee on Executive Compensation" for
    a discussion of the functions performed by the compensation committee.
 
(3) Member of the audit committee of the Board of Directors of the Company,
    currently consisting of two directors, neither of whom is an employee of the
    Company. The audit committee held one meeting during the last fiscal year of
    the Company in addition to discussions in meetings of the Board of
    Directors. The audit committee reviews, acts on, and reports to the Board of
    Directors with respect to various auditing and accounting matters, including
    the selection of the Company's auditors, the scope of the annual audits, the
    nature of non-audit services, fees to be paid to the auditors, the
    performance of the Company's auditors, and the accounting practices of the
    Company.
 
                                       4
<PAGE>
    Mr. Buehler is one of the founders of the Company and has been the Chief
Executive Officer, Chairman of the Board and a Director since the Company's
inception in 1980. Mr. Buehler has more than 30 years of experience in the
investment-casting business, including more than 20 years of experience in the
manufacture of golf clubheads.
 
    Mr. Levy has been a director of the Company since February 9, 1994. He is
one of the founders of, and since 1979 has been a principal of, Levy, Harkins &
Co., an investment advisory firm. Mr. Levy is a director of Quintel
Entertainment, Inc.
 
    Mr. Novelly has been a director of the Company since December 14, 1994.
Since 1975, Mr. Novelly has been the President of Apex Oil Company, Inc., a
company which together with its subsidiaries is engaged in oil and gas
exploration, transportation, trading and storage, and coal mining. Mr. Novelly
also served as a director of Imperial Bancorp, a bank holding company, and Vista
2000, Inc.
 
    Mr. Graziadio has been a director of the Company since January 16, 1995.
Since 1968 he has been the President and Chief Executive Officer of Imperial
Bancorp, a bank holding company. He also is a director of Imperial Bancorp. Mr.
Graziadio is the uncle of Mr. Mikles.
 
    Mr. Loucks has been a director of the Company since September 30, 1996.
Since 1987, Mr. Loucks has served as Chairman of the Board of Baxter
International, Inc., a provider of cardiovascular, kidney dialysis and
intravenous products to the health care market, and he has served as Chief
Executive Officer of Baxter since 1980.
 
    Mr. Mora has been the President and Chief Operating Officer of the Company
since May 9, 1995. From November 1991 to April 1995, he was chief operating
officer of Pharmavite Corporation, a manufacturer and distributor of nutritional
supplements. For many years before that, he was a senior officer of Bergen
Brunswig Corp., a large distributor of pharmaceutical and health and beauty aid
products.
 
    Mr. Mikles has been the Chairman of Mikles/Miller Management, Inc., a
professional money management firm, since October 1992. From November 1990 to
October 1992, he was the Chairman of Mikles/Miller Group, an affiliate of
Shearson Lehman Brothers. From May 1989 to November 1990, he was a first vice
president of the corporate finance department of Bateman Eichler, Hill Richards,
Inc., a securities firm. Previous to joining Bateman Eichler, Hill Richards,
Inc., Mr. Mikles was a first vice president with Drexel Burnham Lambert, Inc.,
from 1981 through 1989. While there he formed KCM Equities to become a
co-general partner of several joint venture limited partnerships with DBL Group,
Inc. Mr. Mikles was instrumental in the creation, financing and management of
these limited partnerships. Mr. Mikles filed for personal bankruptcy in 1992 as
part of a personal restructuring as a direct result of his service as a general
partner of a real estate partnership organized in 1986 by Drexel Burnham Lambert
Group Inc. Mr. Mikles also serves as a director of Imperial Bancorp and Vista
2000, Inc.  Mr. Mikles is the nephew of Mr. Graziadio.
 
    There were five meetings of the Board of Directors of the Company during the
last fiscal year of the Company. Each of the directors of the Company attended
75% or more of the aggregate of the total number of meetings of the Board of
Directors held during the period in which he was a director and the total number
of meetings held by all committees of the Board of Directors on which he served
during such period.
 
DIRECTOR COMPENSATION
 
    FEES AND BENEFITS
 
    Each member of the Board of Directors who is not an employee of the Company
receives an annual fee of $10,000, paid in quarterly installments of $2,500, and
a fee of $2,000 for each board meeting
 
                                       5
<PAGE>
attended. The Company also reimburses directors for expenses related to
attending board and committee meetings.
 
    OPTION PLAN
 
    The Company has adopted and holders of a majority of the outstanding shares
of Common Stock of the Company have approved the Coastcast Corporation
Non-Employee Director Stock Option Plan (the "Director Plan") under which a
maximum of 200,000 shares of common stock of the Company may be issued pursuant
to exercise of stock options granted under the plan. Only Eligible Directors may
receive options under the Director Plan. An Eligible Director is a director of
the Company who (i) is not then an employee of the Company or any of its
subsidiaries, (ii) has not, within the period of three years immediately
preceding such time, received any stock option, stock bonus, stock appreciation
right, or other similar stock award from the Company or any of its subsidiaries
other than options granted to such director under the Director Plan, and (iii)
does not then beneficially own more than 10% of the outstanding stock of the
Company. The Director Plan provides that an option to purchase 30,000 shares of
common stock of the Company shall be granted automatically to each Eligible
Director who first becomes an Eligible Director after December 31, 1995 on the
date on which such director first becomes an Eligible Director. Thereafter, an
option to purchase an additional 10,000 shares of common stock of the Company
shall be granted automatically to each such director on the third anniversary of
the date on which such director first became an Eligible Director and on each
subsequent anniversary of such date if such director is still an Eligible
Director on such anniversary. The Director Plan further provides that an option
to purchase 10,000 shares of common stock of the Company shall be granted
automatically on December 13, 1998 to each Eligible Director who first became an
Eligible Director prior to December 13, 1995, and on each subsequent December 13
if such director is still an Eligible Director on such December 13. The exercise
price of an option shall be 100% of the fair market value per share of the
common stock on the date of grant. No option granted under the Director Plan is
exercisable after the expiration of the earlier of (i) ten years following the
date the option is granted, or (ii) one year following the date the optionee
ceases to be a director of the Company for any reason. An option becomes
exercisable as to one-third of the shares subject to the option on each
anniversary of the date the option is granted if the optionee is still a
director of the Company on such anniversary. Unless sooner terminated by the
Board of Directors, the Director Plan expires in December 2003. The Director
Plan is administered by the Board of Directors.
 
                                       6
<PAGE>
                  EXECUTIVE COMPENSATION AND OTHER INFORMATION
 
    The following table sets forth information concerning compensation of the
chief executive officer and the four other most highly compensated executive
officers of the Company for each of the last three completed fiscal years:
 
                           SUMMARY COMPENSATION TABLE
 
<TABLE>
<CAPTION>
                                                                                                LONG TERM
                                                         ANNUAL COMPENSATION                  COMPENSATION
                                         ---------------------------------------------------  -------------
                                                                              OTHER ANNUAL    STOCK OPTION      ALL OTHER
      NAME AND PRINCIPAL POSITION          YEAR       SALARY      BONUS     COMPENSATION(1)     GRANTS(2)    COMPENSATION(3)
- ---------------------------------------  ---------  ----------  ----------  ----------------  -------------  ----------------
<S>                                      <C>        <C>         <C>         <C>               <C>            <C>
Hans H. Buehler,                              1996  $  450,000  $  350,000                       250,000
  Chairman of the Board and                   1995     350,000         -0-                        72,500
  Chief Executive Officer                     1994     350,000      75,000                           -0-
 
Richard W. Mora,                              1996  $  325,000  $  250,000                       100,000      $      969(6)
  President and Chief Operating               1995     178,750         -0-   $   45,313(5)        65,000
    Officer(4)
 
Ramon F. Ibarra,                              1996  $  160,000  $   60,000                           -0-      $      969
  Vice President --                           1995     147,000         -0-                        27,167
  Manufacturing                               1994     140,000      31,000                           -0-
 
Thomas D. Dixon,                              1996  $  160,000  $   30,000                           -0-      $    1,200
  Vice President --                           1995     147,000         -0-                        33,000
  Marketing                                   1994     129,935      26,500                           -0-
 
Robert C. Bruning,                            1996  $  116,702  $   45,000                        25,000
  Chief Financial Officer(7)
 
Robert C. Milo,                               1996  $  191,081  $   50,000                        38,333(9)   $   79,949(10)
  Executive Vice President --                 1995     242,308         -0-                        45,000
  Manufacturing(8)
</TABLE>
 
- ------------------------
 
(1) Except where indicated in this table, perquisites and other personal
    benefits did not in the aggregate equal or exceed the lesser of $50,000 for
    any named individual or 10 percent of the total of annual salary and bonus
    reported in this table for such person.
 
(2) Number of shares of the Company's common stock subject to stock options
    granted to the named individual under the Company's employee stock option
    plan.
 
(3) Represents contributions made by the Company to the Company's 401(k)
    retirement savings plan for the named executive officer. Unless otherwise
    noted, the named executive is vested in full with respect to such
    contributions.
 
(4) Mr. Mora joined the Company in May 1995.
 
(5) Includes $33,279 in relocation expenses.
 
(6) $388 is vested and the remainder is unvested.
 
(7) Mr. Bruning joined the Company in May 1996.
 
(8) Mr. Milo joined the Company in January 1995 and resigned from his position
    with the Company on October 28, 1996.
 
                                       7
<PAGE>
(9) Includes 30,000 shares subject to an option granted in 1996 which terminated
    when Mr. Milo resigned and 8,333 shares subject to an option granted in 1995
    the vesting on which was accelerated at the time of Mr. Milo's resignation.
 
(10) Includes severance compensation and benefits paid to Mr. Milo, unvested
    matching contributions made to the Company's 401(k) plan given to Mr. Milo
    and the value of a car and club membership given to Mr. Milo under an
    agreement executed in connection with his resignation. Does not include
    approximately $83,192 of severance compensation and benefits payable in 1997
    to Mr. Milo under such agreement.
 
                     SUPPLEMENTAL EXECUTIVE RETIREMENT PLAN
 
    The Company has established a Supplemental Executive Retirement Plan (the
"Plan"), which became effective September 1, 1996. The Plan is a nonqualified
deferred compensation arrangement that covers a select group of management and
highly compensated employees. The specific objective of the Plan is to provide a
retirement benefit at age 65 of 70% of the final average salary. An actuarially
reduced early retirement benefit is available after age 55 if the participant
has terminated employment with five or more years of participation. The final
average salary is the participant's average annual salary (excluding bonuses and
other non-regular forms of compensation) earned from the Company (before
adjustments for contributions to Company-sponsored employee benefit plans)
during the three highest salary years of the five year period ending on the
December 31 next preceding the earlier of termination of employment or the date
on which the participant qualifies for retirement. Benefits do not vest until a
participant has participated in the Plan for five years. The retirement benefit
accrues ratably over ten years of participation at seven percent per year, with
the actual retirement benefit being dependent on years of participation in the
Plan at the actual time of retirement. At the time of adoption of the Plan, the
Board of Directors credited Hans H. Buehler with 10 years of participation such
that he currently is vested as to the maximum benefits under the Plan. The Board
also has amended the Plan to provide that, starting in 1997, Richard W. Mora
shall be credited with two years of participation for each actual year of
participation for the accrual of benefits and all other purposes under the Plan.
The following table sets forth approximate annual retirement benefits for
retirement at age 65, expressed as a single life annuity, which would be payable
under the Plan:
 
<TABLE>
<CAPTION>
                                   YEARS OF
                                PARTICIPATION
                             --------------------
AVERAGE ANNUAL COMPENSATION      5         10
- ---------------------------  ---------  ---------
<S>                          <C>        <C>
        $   125,000             43,750     87,500
            150,000             52,500    105,000
            175,000             61,250    122,500
            200,000             70,000    140,000
            225,000             78,750    157,500
            250,000             87,500    175,000
            300,000            105,000    210,000
            400,000            140,000    280,000
            450,000            157,500    315,000
            500,000            175,000    350,000
            525,000            183,750    367,500
</TABLE>
 
    As of December 31, 1996, all of the executive officers named in the Summary
Compensation Table, except Robert C. Milo, were participating in the Plan. The
average salary of the named executive officers for purposes of the Plan does not
differ substantially from that set forth in the annual compensation columns of
the Summary Compensation Table, except for Hans Buehler, whose average annual
salary currently is $516,667, which is the average of his annual compensation
for the years 1992, 1993 and 1996. Credited years of participation in the Plan
by the participants are as follows: Hans Buehler, 10 years of participation;
Richard Mora, 1 year of participation; Ramon Ibarra, 1 year of participation;
Thomas Dixon, 1 year of participation; and Robert Bruning, 1 year of
participation. Amounts payable under the Plan are not reduced by Social Security
benefits.
 
                                       8
<PAGE>
                           OPTION GRANTS DURING 1996
 
    The following table sets forth information concerning grants of stock
options to the executive officers named in the Summary Compensation Table during
1996. No options were granted to Ramon F. Ibarra or Thomas D. Dixon in 1996.
 
<TABLE>
<CAPTION>
INDIVIDUAL GRANTS                                                                            POTENTIAL REALIZABLE
- ----------------------------------------------------------------------------------------       VALUE AT ASSUMED
                                                  % OF TOTAL                                 RATES OF STOCK PRICE
                                                    OPTIONS                                    APPRECIATION FOR
                                                  GRANTED TO                                    OPTION TERM(3)
                                    OPTIONS      EMPLOYEES IN     EXERCISE   EXPIRATION   --------------------------
NAME                              GRANTED(1)         1996         PRICE(2)      DATE           5%           10%
- --------------------------------  -----------  -----------------  ---------  -----------  ------------  ------------
<S>                               <C>          <C>                <C>        <C>          <C>           <C>
Hans H. Buehler.................     200,000           33.35%     $  15.375    02/20/06   $  1,933,868  $  4,900,935
Hans H. Buehler.................      50,000            8.34         13.625    12/26/06        428,438     1,085,776
Richard W. Mora.................      50,000            8.34         19.625    08/07/06        617,108     1,563,917
Richard W. Mora.................      50,000            8.34         13.625    12/26/06        428,438     1,085,776
Robert C. Bruning...............      15,000            2.50         21.000    05/06/06        198,103       502,047
Robert C. Bruning...............      10,000            1.67         13.625    12/26/06         85,668       217,155
Robert C. Milo(4)...............      30,000            5.00         19.625    08/07/06        370,265       938,350
</TABLE>
 
- ------------------------
 
(1) The amounts in the table represent shares of the Company's common stock
    covered by stock options granted to the named individual under the Company's
    employee stock option plan. Options become exercisable as to one-third of
    the option shares two years after the date of grant and as to an additional
    one-third of the option shares each one-year interval thereafter, except
    that the options which expire on December 26, 2006 for Hans H. Buehler will
    became exercisable on December 27, 1997. Certain transactions or potential
    transactions relating to a change in control of the Company may accelerate
    the vesting of options outstanding at such time.
 
(2) The exercise price of each option is the market price of the common stock of
    the Company on the date of grant.
 
(3) These columns present hypothetical future values of the stock purchasable
    upon exercise of the options net of the option's exercise price, assuming
    that the market price of the Company's common stock appreciates at a five or
    ten percent compound annual rate over the ten-year term of the options. The
    five and ten percent rates of stock price appreciation are presented as
    examples pursuant to the Proxy Rules and do not necessarily reflect
    management's assessment of the Company's future stock price performance. The
    potential realizable values presented are not intended to indicate the value
    of the options.
 
(4) Options expired upon Mr. Milo's resignation on October 28, 1996.
 
                                       9
<PAGE>
OPTION EXERCISES IN 1996 AND YEAR-END OPTION VALUES
 
    The following table sets forth information concerning stock options which
were exercised during, or held at the end of, 1996 by the officers named in the
Summary Compensation Table:
 
<TABLE>
<CAPTION>
                                                                             NUMBER OF
                                                                       UNEXERCISED OPTIONS AT       VALUE OF UNEXERCISED
                                                                         DECEMBER 31, 1996        IN-THE-MONEY OPTIONS(1)
                                   SHARES ACQUIRED        VALUE      --------------------------  --------------------------
NAME                                 ON EXERCISE        REALIZED     EXERCISABLE  UNEXERCISABLE  EXERCISABLE  UNEXERCISABLE
- -------------------------------  -------------------  -------------  -----------  -------------  -----------  -------------
<S>                              <C>                  <C>            <C>          <C>            <C>          <C>
Hans H. Buehler................          -0-               -0-           20,000        302,500    $  90,000    $   225,313
Richard W. Mora................          -0-               -0-           15,000        150,000       67,500        250,000
Ramon F. Ibarra................          -0-               -0-           56,942         21,967      491,091         65,939
Thomas D. Dixon................          -0-               -0-           33,871         27,100      263,546         85,625
Robert C. Bruning..............          -0-               -0-              -0-         25,000          -0-          8,750
Robert C. Milo.................          -0-               -0-            8,333            -0-       34,374            -0-
</TABLE>
 
- ------------------------
 
(1) Valued based on closing sale price of $14.50 per share on December 31, 1996.
 
REPORT OF COMPENSATION COMMITTEE ON EXECUTIVE COMPENSATION
 
    The Compensation Committee of the Board of Directors makes this report on
executive compensation pursuant to Item 402 of Regulation S-K. Notwithstanding
anything to the contrary set forth in any of the Company's previous filings
under the Securities Act of 1933, as amended, or the Securities Exchange Act of
1934, as amended, that might incorporate future filings, including this Proxy
Statement, in whole or in part, this report and the graph which follows this
report shall not be incorporated by reference into any such filings, and such
information shall be entitled to the benefits provided in Item 402(a)(9).
 
    The Compensation Committee reviews the performance of the executive officers
of the Company, makes recommendations to the Board of Directors as to their
compensation and reviews the compensation programs for other key employees,
including salary and cash bonus levels. The Compensation Committee also
administers the Company's employee stock option plan (the "Employee Plan") and
authorizes grants of options to officers and other key employees based on
recommendations of Management.
 
    COMPENSATION POLICIES AND PHILOSOPHY
 
    The Company's executive compensation policies are designed to attract,
retain and reward executive officers who contribute to the Company's success, to
provide economic incentives for executive officers to achieve the Company's
business objectives by linking their compensation to the performance of the
Company, to strengthen the relationship between executive pay and shareholder
value and to reward individual performance. The Company uses a combination of
base salary, cash bonuses and stock options to achieve these objectives.
 
    The Compensation Committee considers a number of factors, including the
level and types of compensation paid to persons in similar positions by
comparable companies. In addition, the Compensation Committee evaluates
corporate performance by looking at factors such as performance relative to
competitors, performance relative to business conditions and the success of the
Company in meeting its financial objectives. The Compensation Committee also
reviews the performance of each executive officer, including a review of his or
her ability to meet individual performance objectives, demonstration of job
knowledge and skills and the ability to work with others toward the achievement
of the Company's goals.
 
    COMPONENTS OF COMPENSATION
 
    Executive officer salaries are established in relation to a range of
salaries for comparable positions in companies of comparable size and
complexity. The Company seeks to pay salaries to executive officers that
 
                                       10
<PAGE>
are commensurate with the qualifications, duties and responsibilities and that
are competitive in the marketplace. In making its annual salary recommendations,
the Compensation Committee looks at the Company's financial position and
performance, the contribution of the individual executive officers during the
prior fiscal year in helping to meet the Company's financial and business
objectives as well as the executive officers' performance of their individual
responsibilities.
 
    Cash bonuses are used to provide executive officers with financial
incentives to meet quarterly and annual performance targets of the Company.
Performance targets and bonus recommendations for executives other than the
chief executive officer are proposed by the chief executive officer, reviewed
and, when appropriate, revised by the Compensation Committee and approved by the
Board of Directors. Personal goals and bonus recommendations for the chief
executive officer are recommended by the Compensation Committee and approved by
the Board. Cash bonuses were paid to Hans H. Buehler, Richard W. Mora, Ramon F.
Ibarra, Thomas F. Dixon and Robert C. Bruning for 1996, based on the performance
of the Company in fiscal year 1996.
 
    The Compensation Committee believes that equity ownership by executive
officers provides incentives to build shareholder value and align the interests
of executive officers with the interests of shareholders. Upon hiring executive
officers, the Compensation Committee typically recommends stock option grants to
the officers under the Employee Plan, subject to applicable vesting periods.
Thereafter, the Compensation Committee considers awarding additional grants
under the Employee Plan. The Compensation Committee believes that these
additional grants provide incentives for executive officers to remain with the
Company. Options are granted at the current market price for the Company's
common stock and, consequently, have value only if the price of the Company's
common stock increases over the exercise price. In determining the size of the
periodic grants, the Compensation Committee considers prior option grants to the
executive, the executive's performance during the current fiscal year and his or
her expected contributions during the succeeding fiscal year.
 
    COMPENSATION OF THE PRINCIPAL EXECUTIVE OFFICER
 
    The Compensation Committee reviews the performance of the chief executive
officer of the Company, as well as other executive officers of the Company,
annually. In 1996, Mr. Buehler received a bonus of $350,000, based on the
performance of the Company in fiscal year 1996. In December 1996, on the
recommendation of the Compensation Committee, the Board of Directors increased
Mr. Buehler's salary for 1997 to $500,000 in recognition of his contributions to
the Company in 1996, including his role in strengthening the Company's
management team with the addition of new personnel.
 
                                          Respectfully submitted,
 
                                          Compensation Committee:
 
                                          Edwin A. Levy
                                          Vernon R. Loucks Jr.
                                          Lee E. Mikles
 
                                       11
<PAGE>
SHAREHOLDER RETURN PERFORMANCE PRESENTATION
 
    The graph below compares the cumulative total shareholder return on the
Company's common stock with the cumulative total return on the Standard & Poor's
500 Index and a peer group index for the period commencing on December 10, 1993
(the date trading of the Company's common stock commenced on the New York Stock
Exchange) and ending on December 31, 1996. The data set forth below assumes the
value of an investment in the Company's common stock and each index was $100 on
December 10, 1993.
 
                           COMPARISON OF TOTAL RETURN
    SINCE THE INITIAL PUBLIC OFFERING OF COASTCAST CORPORATION COMMON STOCK
 
EDGAR REPRESENTATION OF DATA POINTS USED IN PRINTED GRAPHIC
 
<TABLE>
<CAPTION>
     TOTAL RETURN TO STOCKHOLDERS
<S>                                     <C>                    <C>            <C>
(Assumes $100 investment on 12/10/93)
Dollars
                                        Coastcast Corporation    Peer Group*    S&P 500
12/10/93                                             $ 100.00       $ 100.00   $ 100.00
12/31/93                                             $ 113.28        $ 98.24   $ 100.65
12/30/94                                              $ 73.44        $ 69.48   $ 101.98
12/29/95                                              $ 63.28        $ 31.23   $ 140.25
12/31/96                                              $ 90.63        $ 31.71   $ 172.43
</TABLE>
 
*Peer Group Index consists of Royal Grip Inc. and Aldila Inc.
 
                                       12
<PAGE>
               RATIFICATION OF SELECTION OF INDEPENDENT AUDITORS
 
    The accounting firm of Deloitte & Touche LLP serves the Company as its
independent auditors at the direction of the Board of Directors of the Company.
One or more representatives of Deloitte & Touche LLP are expected to be present
at the Meeting and will have an opportunity to make a statement if they desire
to do so and to be available to respond to appropriate questions.
 
    The Board of Directors recommends a vote FOR the ratification of the
selection of Deloitte & Touche LLP as the independent auditors for the Company
for fiscal year 1997. This matter is not required to be submitted for
shareholder approval, but the Board of Directors has elected to seek
ratification of its selection of the independent auditors by the affirmative
vote of a majority of the shares represented and voting at the Meeting (which
affirmative vote must equal or exceed a majority of the quorum required for the
Meeting).
 
      COMPLIANCE WITH SECTION 16(A) OF THE SECURITIES EXCHANGE ACT OF 1934
 
    Section 16 of the Securities Exchange Act of 1934, as amended, requires the
Company's directors and executive officers and persons who own more than 10% of
a registered class of the Company's equity securities to file various reports
with the Securities and Exchange Commission and the New York Stock Exchange
concerning their holdings of, and transactions in, securities of the Company.
Copies of these filings must be furnished to the Company.
 
    Based on a review of the copies of such forms furnished to the Company and
written representations from the Company's executive officers and directors, the
Company notes that (a) Richard W. Mora inadvertently failed to file a Form 4 for
certain transactions and failed to file the Form 5 reporting such transactions
on a timely basis, and (b) Messrs. Thomas D. Dixon and Ramon F. Ibarra failed to
file a Form 5 for options granted in December 1995 on a timely basis.
 
                             SHAREHOLDER PROPOSALS
 
    Shareholders who wish to present proposals for action at the 1998 Annual
Meeting of Shareholders should submit their proposals in writing to the
Secretary of the Company at the address of the Company set forth on the first
page of this Proxy Statement. Proposals must be received by the Secretary no
later than January 7, 1998, for inclusion in next year's proxy statement and
proxy card.
 
                         ANNUAL REPORT TO SHAREHOLDERS
 
    The Annual Report to Shareholders of the Company for the year ended December
31, 1996, including audited consolidated financial statements, has been mailed
to the shareholders concurrently herewith, but such report is not incorporated
in this Proxy Statement and is not deemed to be a part of the proxy solicitation
material.
 
                                 OTHER MATTERS
 
    Management of the Company does not know of any other matters which are to be
presented for action at the Meeting. Should any other matters come before the
Meeting or any adjournment thereof, the persons named in the enclosed proxy will
have the discretionary authority to vote all proxies received with respect to
such matters in accordance with their collective judgment.
 
                           ANNUAL REPORT ON FORM 10-K
 
    A copy of the Company's Annual Report on Form 10-K, as filed with the
Securities and Exchange Commission (exclusive of Exhibits), will be furnished
without charge to any person from whom the accompanying proxy is solicited upon
written request to Corporate Secretary, Coastcast Corporation, 3025
 
                                       13
<PAGE>
East Victoria Street, Rancho Dominguez, California 90221. If Exhibit copies are
requested, a copying charge of $.20 per page will be made.
 
                                          BY ORDER OF THE BOARD OF DIRECTORS
                                          Robert C. Bruning
                                          SECRETARY
 
Rancho Dominguez, California
April 25, 1997
 
    SHAREHOLDERS ARE URGED TO SPECIFY THEIR CHOICES AND TO DATE, SIGN, AND
RETURN THE ENCLOSED PROXY IN THE ENCLOSED ENVELOPE. PROMPT RESPONSE IS HELPFUL
AND YOUR COOPERATION WILL BE APPRECIATED.
 
                                       14
<PAGE>

                            COASTCAST CORPORATION
                          3025 EAST VICTORIA STREET
                     RANCHO DOMINGUEZ, CALIFORNIA 90221

        THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

The undersigned hereby appoints Hans H. Buehler and Richard W. Mora as 
Proxies, each with the power to appoint his substitute, and hereby authorizes 
them or either of them to represent and to vote as designated below, all the 
shares of common stock of Coastcast Corporation held of record by the 
undersigned on April 21, 1997, at the Annual Meeting of Shareholders to be 
held on June 11, 1997, or any adjournment thereof.

- -------------------------------------------------------------------------------
                           FOLD AND DETACH HERE

<PAGE>

                                                        Please mark your
                                                        votes as          /X/
                                                        indicated in 
                                                        this example  

                    FOR all nominees below             WITHHOLD AUTHORITY
                   (EXCEPT AS MARKED TO THE            TO VOTE FOR ALL NOMINEES
                   CONTRARY BELOW)                     LISTED BELOW
1. ELECTION OF
   DIRECTORS             /  /                               /  /

INSTRUCTIONS: TO WITHHOLD AUTHORITY TO VOTE FOR ANY INDIVIDUAL NOMINEE MARK 
THE LINES NEXT TO THE NOMINEE'S NAME BELOW:

Hans H. Buehler ______ George L. Graziadio ______ Edwin A. Levy _____

Vernon R. Loucks, Jr. ______ Lee E. Mikles ______ Richard W. Mora ______

Paul A. Novelly ______ 



2. RATIFICATION OF                   FOR              AGAINST        ABSTAIN
   SELECTION OF INDEPENDENT          /  /               /  /           /  /
   AUDITORS

3. In their discretion, the Proxies are authorized to vote upon such other
   business as may properly come before the meeting.

THIS PROXY, WHEN PROPERLY EXECUTED, WILL BE VOTED IN THE MANNER DIRECTED 
HEREIN BY THE UNDERSIGNED SHAREHOLDER. IF NO DIRECTION IS MADE, THIS PROXY 
WILL BE VOTED FOR PROPOSALS 1 AND 2.

Please sign exactly as name appears below. When shares are held by joint 
tenants, both should sign. When signing as attorney, as executor, 
administrator, trustee, or guardian, please give full title as such. If a 
corporation, please sign in full corporate name by President or other 
authorized officer. If a partnership, please sign in partnership name by 
authorized person.

Signature(s)                                             Dated            1997
             -------------------------------------------       ----------
       PLEASE READ, SIGN, DATE AND RETURN THE PROXY CARD PROMPTLY USING
                            THE ENCLOSED ENVELOPE.
- -------------------------------------------------------------------------------
                             FOLD AND DETACH HERE


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