SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, DC 20549
SCHEDULE 13G
Under the Securities Exchange Act of 1934
Open Market, Inc.
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(Name of Issuer)
Common Stock, par value $.001 per share
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(Title of Class of Securities)
68370M
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(CUSIP Number)
Page 1 of 8 pages
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CUSIP NO. 68370M
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1. NAME OF REPORTING PERSON
S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON
Advance Publications, Inc.
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2. CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
(a) [X]
(b) [ ]
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3. SEC USE ONLY
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4. CITIZENSHIP OR PLACE OF ORGANIZATION
New York
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5. SOLE VOTING POWER
NUMBER OF
SHARES ----------------------------------------------------
BENEFICIALLY 6. SHARED VOTING POWER
OWNED BY 1,715,000
EACH ----------------------------------------------------
REPORTING 7. SOLE DISPOSITIVE POWER
PERSON
WITH ----------------------------------------------------
8. SHARED DISPOSITIVE POWER
1,715,000
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9. AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING
PERSON
1,715,000
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10. CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES
CERTAIN SHARES
[ ]
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11. PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
6.1%
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12. TYPE OF REPORTING PERSON
CO
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Page 2 of 8 pages
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CUSIP NO. 68370M
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1. NAME OF REPORTING PERSON
S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON
Donald E. Newhouse
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2. CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
(a) [X]
(b) [ ]
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3. SEC USE ONLY
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4. CITIZENSHIP OR PLACE OF ORGANIZATION
United States of America
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5. SOLE VOTING POWER
NUMBER OF
SHARES ----------------------------------------------------
BENEFICIALLY 6. SHARED VOTING POWER
OWNED BY 1,715,000
EACH ----------------------------------------------------
REPORTING 7. SOLE DISPOSITIVE POWER
PERSON
WITH ----------------------------------------------------
8. SHARED DISPOSITIVE POWER
1,715,000
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9. AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING
PERSON
1,715,000
- -------------------------------------------------------------------------------
10. CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES
CERTAIN SHARES
[ ]
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11. PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
6.1%
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12. TYPE OF REPORTING PERSON
IN
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Page 3 of 8 pages
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CUSIP NO. 68370M
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1. NAME OF REPORTING PERSON
S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON
S.I. Newhouse, Jr.
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2. CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
(a) [X]
(b) [ ]
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3. SEC USE ONLY
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4. CITIZENSHIP OR PLACE OF ORGANIZATION
United States of America
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5. SOLE VOTING POWER
NUMBER OF
SHARES ----------------------------------------------------
BENEFICIALLY 6. SHARED VOTING POWER
OWNED BY 1,715,000
EACH ----------------------------------------------------
REPORTING 7. SOLE DISPOSITIVE POWER
PERSON
WITH ----------------------------------------------------
8. SHARED DISPOSITIVE POWER
1,715,000
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9. AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING
PERSON
1,715,000
- -------------------------------------------------------------------------------
10. CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES
CERTAIN SHARES
[ ]
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11. PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
6.1%
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12. TYPE OF REPORTING PERSON
IN
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Page 4 of 8 pages
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Item 1(a) Name of Issuer:
Open Market, Inc.
Item 1(b) Address of Issuer's Principal Executive Offices:
245 First Street
Cambridge, Massachusetts 02142
Item 2(a), 2(b) Name of Persons Filing and Address of
Principal Business Office:
Advance Publications, Inc.
950 Fingerboard Road
Staten Island, NY 10305
Donald E. Newhouse
Star-Ledger Plaza
Newark, NJ 07101
S.I. Newhouse, Jr.
350 Madison Avenue
New York, NY 10017
Item 2(c) Citizenship:
Advance Publications, Inc. is a New York corporation.
Donald E. Newhouse and S.I. Newhouse, Jr. are citizens of
the United States of America.
Item 2(d) Title of Class of Securities:
Common Stock, par value $.001 per share
Item 2(e) CUSIP Number:
68370M
Item 3 If this statement is filed pursuant to Rules
13d-1(b), or 13d-2(b) check
whether the person filing is a:
(a) --- Broker or dealer registered under
Section 15 of the Act,
(b) --- Bank as defined in Section 3(a)(6) of the Act,
(c) --- Insurance Company as defined in
Section 3(a)(19) of the Act,
Page 5 of 8 pages
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(d) --- Investment Company registered Section 8 of the
Investment Company Act,
(e) --- Investment Adviser registered under
Section 203 of the Investment
Advisers Act of 1940,
(f) --- Employee Benefit Plan, Pension Fund
which is subject to the provisions
of the Employee Retirement Income
Security Act of 1974 or Endowment
Fund; see 13d-1(b)(1)(ii)(F),
(g) --- Parent Holding Company, in
accordance with Rule 13d-
1(b)(ii)(G); see Item 7,
(h) --- Group, in accordance with Rule 13d-
1(b)(ii)(H).
Item 4 Ownership:
If the percent of the class owned, as of December 31 of the
year covered by the statement, or as of the last day of any month
described in Rule 13d-1(b)(2), if applicable, exceeds five
percent, provide the following information as of that date and
identify those shares which there is a right to acquire.
(a) Amount beneficially owned:
1,715,000 shares of Common Stock
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(b) Percent of class:
6.1%
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(c) Number of shares as to which such person has:
(i) Sole power to vote or direct the vote
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(ii) Shared power to vote or direct the vote
1,715,000 shares of Common Stock
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(iii) Sole power to dispose or to
direct the disposition of
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(iv) Shared power to dispose or to direct the
disposition of
1,715,000 shares of Common Stock
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Page 6 of 8 pages
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Item 5 Ownership of Five Percent or Less of a Class:
If this statement is being filed to report the fact that as of
the date hereof the reporting person has ceased to be the
beneficial owner of more than five percent of the class of
securities, check the following:
[ ]
Item 6 Ownership of more than Five Percent on
Behalf of Another Person:
Not Applicable
Item 7 Identification and Classification of the
Subsidiary Which Acquired the Security
Being Reported on By the Parent Holding
Company:
Not Applicable
Item 8 Identification and Classification of
Members of the Group:
See Exhibit A.
Item 9 Notice of Dissolution of Group:
Not Applicable
Item 10 Certification:
Not Applicable
Page 7 of 8 pages
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SIGNATURE
After reasonable inquiry and to the best of my knowledge and belief, I certify
that the information set forth in this statement is true, complete and correct.
Dated: February 13, 1997 ADVANCE PUBLICATIONS, INC.
By: /s/ S.I. Newhouse, Jr.
Name: S.I. Newhouse, Jr.
Title: Chairman and Vice President
By: /s/ Donald E. Newhouse
Donald E. Newhouse
By: /s/ S.I. Newhouse, Jr.
S.I. Newhouse, Jr.
Page 8 of 8 pages
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Exhibit A
This Statement on Schedule 13G is being jointly
filed by Advance Publications, Inc., a New York corporation
("Advance"), Donald E. Newhouse and S.I. Newhouse, Jr., who
acknowledge that they are a group within the meaning of
Section 13(d)(3) of the Securities Exchange Act of 1934.
Donald E. Newhouse and S.I. Newhouse, Jr. are the co-
trustees of Advance Voting Trust, a testamentary trust
under the will of S.I. Newhouse that owns all of the equity
securities of Advance eligible to vote for directors of
Advance.
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Exhibit Index
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Exhibit No. Description
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99.1 Joint Filing Agreement
Exhibit 99.1
JOINT FILING AGREEMENT
Pursuant to Rule 13d-1(f) under the Securities Exchange Act of
1934, the undersigned hereby agree to the joint filing of the Schedule 13G of
which this agreement is an exhibit, including any amendments thereto.
This agreement may be executed in any number of counterparts,
each of which shall be deemed an original, but all of which shall constitute one
and the same instrument.
Dated: February 13, 1997
ADVANCE PUBLICATIONS, INC.
By: /s/ S.I. Newhouse, Jr.
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Name: S.I. Newhouse, Jr.
Title: Chairman and Vice President
/s/ Donald E. Newhouse
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Donald E. Newhouse
/s/ S.I. Newhouse, Jr.
--------------------------
S.I. Newhouse, Jr.
