MANHATTAN BAGEL CO INC
10-Q, 1997-11-21
GRAIN MILL PRODUCTS
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                    U. S. SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549


                                    FORM 10-Q



(Mark One)

[X]  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
     ACT OF 1934

For the quarterly period ended September 30, 1997

                                       OR

[ ]  TRANSITION  REPORT  PURSUANT  TO  SECTION  13  OR  15(d) OF THE  SECURITIES
     EXCHANGE ACT OF 1934.


For the transition period from __________ to __________


     Commission file number 0-24388



                          MANHATTAN BAGEL COMPANY, INC.

             (Exact name of registrant as specified in its charter)



         New Jersey                                     22-2981539
         (State or other jurisdiction of                (I.R.S. Employer
         incorporation or organization)                 Identification No.)



              246 Industrial Way West, Eatontown, New Jersey 07724
                    (Address of principal executive offices)

                                 (732) 544-0155
                         (Registrant's telephone number)

Check whether the registrant  (1) has filed all reports  required to be filed by
Section 13 or 15(d) of the  Exchange  Act of 1934  during the last 12 months (or
for such shorter  period that the registrant was required to file such reports),
and (2) has been subject to such filing requirements for the past 90 days. Yes X
No___

Number of shares of Common  Stock,  no par value,  outstanding  at November  12,
1997: 7,501,822.


<PAGE>


                SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS


            Certain statements in this Quarterly Report on Form 10-Q, constitute
"forward-looking statements" within the meaning of Section 27A of the Securities
Act of 1933 and  Section  21 E of the  Securities  Exchange  Act of  1934.  Such
forward-looking  statements  involve known and unknown risks,  uncertainties and
other factors which may cause the actual results,  performance,  or achievements
of Manhattan Bagel Company, Inc. (the "Company") to be materially different from
any future results,  performance or  achievements,  expressed or implied by such
forward-looking statements.


            The  financial  viability  of the Company is dependent  upon,  among
other things, the Company's ability to obtain additional  financing,  to sell or
close non-performing  company-owned  stores, and otherwise structure a financial
reorganization acceptable to the Company's creditors.


             Specifically, the Company is dependent upon the success of existing
and new  franchised  and  Company  owned  stores  and  alternative  distribution
outlets;  the success of the Company, its master franchisees and area developers
in getting  new stores or other  retail  locations  opened;  the  ability of the
Company and its master  franchisees  to attract new qualified  franchisees;  and
such other factors as competition, commodity pricing and economic conditions.

             The opening  and success of  Manhattan  Bagel  Company  stores will
depend on various  factors,  including the  availability of suitable store sites
and the negotiation of acceptable lease terms for new locations,  the ability of
the  Company  or its  franchisees  to obtain  construction  and other  necessary
permits in a timely  manner,  the ability to meet  construction  schedules,  the
financial  and  other  capabilities  of the  Company's  franchisees  and  master
franchisees, and general economic and business conditions.

             The  Company's  success is  partially  dependent  on its ability to
attract,  retain and contract with suitable franchisees and the ability of these
franchisees to open and operate their stores successfully.

             The  Company's  business may also be subject to changes in consumer
taste, national, regional and local economic conditions,  demographic trends and
the type, number and location of competing businesses.  Competition in the bagel
industry is  increasing  significantly  with an  increasing  number of national,
regional and local stores  competing for franchisees and store locations as well
as customers.

             The Company's  future  results may also be  negatively  impacted by
future pricing of the key ingredients for its frozen bagel dough.

             The  success  of  Manhattan  Bagel  Company  units  in  alternative
distribution  locations,  including convenience stores,  supermarkets,  military
bases and other  non-traditional  locations,  will  depend,  in  addition to the
factors  affecting  traditional  franchisee  and Company  owned  stores,  on the
success of the locations in which they are located.


            The openings and remodelings of Manhattan  Bagel stores,  as well as
openings of units  within  alternative  locations,  may be subject to  potential
delays  caused by,  among other  things,  permitting,  weather,  the delivery of
equipment and materials, and the availability of labor.


                                       1
<PAGE>


                 MANHATTAN BAGEL COMPANY, INC. AND SUBSIDIARIES


                                      INDEX

                                                                        Page No.
                                                                        --------

Part I            FINANCIAL INFORMATION

        Item 1.   Financial Statements


                  Consolidated Balance Sheets - December 31, 1996
                  and September 30, 1997                                     3

                  Consolidated Statements of Operations -
                  Three and nine months ended September 30, 1996 and 1997    4

                  Consolidated Statements of Cash Flows -
                  Nine months ended September 30, 1996 and 1997              5


                  Notes to Consolidated Financial Statements                 6


        Item 2.   Management's Discussion and Analysis of
                  Financial Condition and Results of Operations              9



Part II           OTHER INFORMATION


        Item 6.   Exhibits and Reports on Form 8-K                          15


                  Signatures                                               16


                                       2

<PAGE>
                          MANHATTAN BAGEL COMPANY, INC.
                                AND SUBSIDIARIES
                           CONSOLIDATED BALANCE SHEETS
<TABLE>
<CAPTION>


                                                                                    December 31,          September 30,
                                                                                        1996                  1997
                                                                                        ----                  ----
<S>                                                                                 <C>                     <C>
      ASSETS                                                                                               (UNAUDITED)

Current assets:
      Cash and cash equivalents                                                     $1,619,494               $564,610
      Marketable securities                                                          6,926,921              1,823,988
      Accounts receivable, net of allowance for doubtful
             accounts of $292,685 and $642,325, respectively                         2,795,478              3,643,216
      Construction costs receivable, net of allowance for doubtful
             accounts of $60,000 and $1,060,000, respectively                        2,254,842                421,587
      Franchise fee receivable area developers, net of allowance of $565,000           721,782                575,175
      Inventories                                                                    1,381,648              1,193,103
      Current maturities of notes receivable, net of reserve of $256,000               462,225                303,437
      Current maturities of notes receivable - affiliates                              250,000                250,000
      Income taxes receivable                                                        2,053,663              1,391,390
      Prepaid expenses and other current assets                                        628,634                612,337
                                                                                 -------------        ---------------

             Total current assets                                                   19,094,687             10,778,843
                                                                                 -------------        ---------------

Property and equipment, net of accumulated
      depreciation of $1,987,142 and $3,314,961, respectively                       12,000,338             15,703,266
                                                                                 -------------        ---------------

Other assets:
      Accounts receivable long term                                                    480,539                480,539
      Franchise fee receivable area developers long term, net of allowance
             of $633,019                                                               200,000                200,000
      Notes receivable, net of current maturities and a reserve of $1,665,000        7,304,151              8,731,665
      Notes receivable affiliates, net of current maturities                         1,250,000              1,250,000
      Goodwill, net of accumulated amortization  of $214,201                         4,386,853
      Security deposits                                                                909,053                859,338
      Investment in stores, net of reserve of $849,000 and $4,142,000, 
        respectively                                                                 3,145,659              1,712,652
      Other assets                                                                     819,910                687,345
                                                                                --------------       ----------------

             Total assets                                                          $49,591,190            $40,403,648
                                                                                ==============       ================


             LIABILITIES AND STOCKHOLDERS' EQUITY

Current liabilities:
      Current maturities of long-term debt                                          $2,098,408             $5,603,830
      Current maturities of capital lease obligations                                  164,812                154,732
      Accounts payable and accrued expenses                                          6,354,511              7,785,777
      Unearned franchise fee income                                                    303,451                348,334
      Franchise deposits                                                               202,500                122,576
                                                                                 --------------      ----------------

             Total current liabilities                                               9,123,682             14,015,249
                                                                                 --------------      ----------------

Other liabilities:
      Long-term debt, net of current maturities                                      3,897,090              3,705,517
      Capital lease obligations, net of current maturities                             410,904                317,774
      Security deposits                                                                414,622                479,429
      Other liabilities                                                                 79,636                 79,636
                                                                                 --------------      ----------------
             Total other liabilities                                                 4,802,252              4,582,356
                                                                                 --------------      ----------------

Stockholders' equity:
      Preferred stock, 2,000,000 shares authorized,
             no shares issued or outstanding                                                --                     --
      Common stock, no par value, 25,000,000 shares
             authorized, 7,454,822 and 7,501,822 shares issued and 
             outstanding, respectively                                              40,721,233             40,866,233
      Foreign currency translation                                                     (12,695)                (7,489)
      Accumulated deficit                                                           (5,043,282)           (19,052,701)
                                                                                 -------------       ----------------

             Total stockholders' equity                                             35,665,256             21,806,043
                                                                                 -------------       ----------------

             Total liabilities and stockholders' equity                            $49,591,190            $40,403,648
                                                                                 =============       ================

</TABLE>

           See accompanying notes to consolidated financial statements


                                       3
<PAGE>


                 MANHATTAN BAGEL COMPANY, INC. AND SUBSIDIARIES
                      CONSOLIDATED STATEMENTS OF OPERATIONS
                                   (UNAUDITED)
<TABLE>
<CAPTION>


                                                      For The Three Months Ended              For The Nine Months Ended
                                                            September 30,                            September 30,
                                                   ------------------------------         ---------------------------------
                                                          1996               1997               1996              1997
                                                          ----               ----               ----              ----

<S>                                                    <C>               <C>                 <C>               <C>        
Revenues

      Product sales                                    $7,329,800        $8,610,462          $21,141,202       $25,760,889
      Franchise & license related revenue               1,474,659         1,238,727            5,560,395         5,537,964
                                                   --------------    --------------       --------------    --------------

                     Total revenue                      8,804,459         9,849,189           26,701,597        31,298,853
                                                   --------------    --------------       --------------    --------------


Operating expenses

      Cost of goods sold                                4,795,084         6,550,090           13,336,902        18,827,241
      Selling, general & administrative expenses        4,394,048        17,637,760           12,512,771        27,010,792
      Write-off of investment                           3,010,000                --            3,010,000
      Other income                                       (235,152)          (31,208)            (400,082)         (118,093)
      Non recurring charges                                    --                --              713,000                --
      Interest income                                    (272,286)         (327,645)            (791,860)         (989,552)
      Interest expense                                    122,424           177,393              308,675           577,884
                                                   --------------    --------------       --------------    --------------

                     Total operating expenses          11,814,118        24,006,390           28,689,406        45,308,272
                                                   --------------    --------------       --------------    --------------

Loss before income taxes                               (3,009,659)      (14,157,201)          (1,987,809)      (14,009,419)

Benefit for income taxes                                 (641,748)               --             (454,954)               --
                                                   --------------    --------------       --------------    --------------

Net loss                                              ($2,367,911)     ($14,157,201)         ($1,532,855)     ($14,009,419)
                                                   ==============    ==============       ==============    ==============

Net loss per share                                         ($0.31)           ($1.89)              ($0.21)           ($1.87)
                                                   ==============    ==============       ==============    ==============

Weighted average number of common &
      common equivalent shares outstanding              7,547,522         7,501,822            7,423,614         7,485,242
                                                   ==============    ==============       ==============    ==============


</TABLE>


           See accompanying notes to consolidated financial statements


                                       4
<PAGE>



                 MANHATTAN BAGEL COMPANY, INC. AND SUBSIDIARIES
                      CONSOLIDATED STATEMENTS OF CASH FLOWS
                     For the Nine Months Ended September 30,

<TABLE>
<CAPTION>

                                                                           
                                                                                         1996                       1997
                                                                                         ----                       ----
                                                                                      (UNAUDITED)               (UNAUDITED)

<S>                                                                                        <C>                       <C>         
Cash used in operating activities                                                          ($4,175,595)              ($8,710,794)
                                                                                 ---------------------      --------------------

Cash flows from investing activities:
      Payments for the purchase of property and equipment                                   (7,329,176)               (5,030,747)
      Proceeds from the sale of marketable securities                                       11,615,836                 5,102,933
      Purchase of marketable securities                                                     (1,911,150)                       --
      Increase in notes receivable                                                                                    (1,268,726)
      Purchase of business, net of cash acquired                                                                              --
      Other net cash (used in) / provided by investing activities                           (2,622,359)                6,007,346
                                                                                 ---------------------      --------------------

                     Net cash (used in) / provided by investing activities                    (246,849)                4,810,806
                                                                                 ---------------------      --------------------

Cash flows from financing activities:
      Issuance of notes receivable                                                          (6,040,600)                       --
      Proceeds from debt issuance                                                                                      2,920,000
      Proceeds from the exercise of stock options                                                                        145,000
      Proceeds from issuance of common stock                                                 3,351,153                        --
      Other net cash provided by / (used in) financing activities                              112,816                  (219,896)
                                                                                 ---------------------      --------------------

                     Net cash (used in) / provided by financing activities                  (2,576,631)                2,845,104
                                                                                 ---------------------      --------------------

Net decrease in cash and cash equivalents                                                   (6,999,075)               (1,054,884)
Cash and cash equivalents-beginning of period                                                8,014,519                 1,619,494
                                                                                 ---------------------      --------------------
Cash and cash equivalents-end of period                                                     $1,015,444                  $564,610
                                                                                 =====================      ====================




</TABLE>

           See accompanying notes to consolidated financial statements







                                       5

<PAGE>



                 MANHATTAN BAGEL COMPANY, INC. AND SUBSIDIARIES


              NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                                   (Unaudited)


NOTE 1 - BASIS OF PRESENTATION


            The  financial   information  in  this  report  should  be  read  in
conjunction  with the  financial  statements  included in the  Company's  Annual
Report on Form 10-KSB, as amended, for the year ended December 31, 1996.

            In the opinion of management,  the accompanying financial statements
include all adjustments necessary for a fair presentation.  All such adjustments
are of a normal  recurring  nature  with the  exception  of those  1996  charges
discussed  in Note 5. The  results of  operations  for the three and nine months
ended  September  30, 1997 are not  necessarily  indicative of the results to be
expected for the full year.

            The accompanying  condensed  consolidated  financial statements have
been prepared on an ongoing concern basis, which contemplates the realization of
assets and  satisfaction  of liabilities and commitments in the normal course of
business despite the filing, by the Company, for reorganization under Chapter 11
of the Federal Bankruptcy Act (see Note 6).

            Certain  September  30, 1996,  balances  have been  reclassified  to
conform with the September 30, 1997 presentation.


NOTE 2 - INVENTORIES


                          December 31, 1996      September 30, 1997
                          ------------------     ------------------

Raw materials                  $788,977               $658,027
Finished Goods                  592,671                535,076
                                -------                -------
                             $1,381,648             $1,193,103
                             ==========             ==========


NOTE 3 - EARNINGS PER SHARE

            In February 1997, the Financial  Accounting  Standards  Board issued
Statement  No.  128,  Earnings  per Share,  which is  required  to be adopted on
December  31,  1997.  At that time,  the Company  will be required to change the
method  currently  used to compute  earnings  per share and to restate all prior
periods.  The impact of Statement  128 on the  calculation  of primary and fully
diluted earnings per share has not yet been determined by management.


NOTE 4 - MODIFICATION OF CREDIT LINE

            On  April  15,  1997  the  Company  amended  its  letter  of  credit
supporting its line of credit agreement with the New Jersey Economic Development
Authority and the line of credit  agreement with a bank.  Under the terms of the


                                       6

<PAGE>

amendment certain covenants were modified and in return the Company's  borrowing
rate was increased to Prime plus 1% and the Company paid a fee of $20,000.

            On November 10, 1997, First Union National Bank notified the Company
that  it  was  in  default  under  the  revolving  line  of  credit   agreement.
Accordingly,  the  full  amount  outstanding  thereunder  has been  recorded  as
current.  The filing by the  Company  of its  petition  under  Chapter 11 of the
Bankruptcy Act would constitute a default under the line of credit agreement.


NOTE 5 - CONTINGENCIES

            On  June  20,  1996,  the  Company   announced  that  following  the
installation of new management at its I&J West Coast subsidiary, the Company had
uncovered  certain  improper  bookkeeping  and  accounting  practices at the Los
Angeles  subsidiary  and that it would  be  restating  its  first  quarter  1996
Statement of Operations to account for these improper practices.  Simultaneously
with the public  announcement by the Company of the  improprieties  uncovered at
the I&J subsidiary,  the Company announced it expected the West Coast subsidiary
will operate at a close to  break-even  level for the  remainder of 1996. On the
day following  the  announcement  the stock price of the Company's  common stock
declined  from a closing  price of $21.25 on June 20, 1996 to a closing price of
$13.75 on June 21, 1996.  As a result,  certain class action law suits have been
filed.

            These lawsuits from New Jersey and California have been consolidated
into one class action lawsuit in the Federal  District Court in New Jersey.  The
plaintiffs seek  unspecified  money damages.  The Company has filed and argued a
motion to dismiss the lawsuit and is currently awaiting a decision by the court.

            Although the Company believes it has acted properly and has adequate
defenses to such actions,  no assessment of the amount or range of any loss that
might be incurred by, or the effects thereof on the Company,  should it be found
to have violated any law, can be made at this time.  Accordingly,  no provisions
for these contingencies have been made.

            The  Company  is  also  involved  in  various  other  pending  legal
proceedings arising out of the Company's business. The adverse outcome of any of
these legal  proceeding is not expected to have a material adverse effect on the
financial condition of the Company.

            The  Company  has  executed  a $25.0  million  franchisee  financing
agreement  with  Atlantic  Financial  Services,  Inc.  Under  the  terms of this
agreement,  the Company  has agreed to  guarantee  certain  portions of loans in
exchange for more favorable terms and rates for the Company's  franchisees.  The


                                       7
<PAGE>

liability of the Company under this  agreement is the greater of (i)  $1,500,000
or (ii) 20% of the  first  $10,000,000  of loans to  franchisees  and 10% of the
remaining  $15,000,000  of  loans  to  franchisees.  At  December  31,  1996 and
September  30,  1997 the  Company's  contingent  liability  was  $2,140,000  for
outstanding loans.

            The  Company  has  executed  a $10.0  million  franchisee  financing
agreement  with  Stephens  Franchise  Finance  which was  purchased by Sun Trust
Credit  Corp.  Under the terms of this  agreement,  the  Company  has  agreed to
guarantee  certain  portions of loans in exchange for more  favorable  terms and
rates for the  Company's  franchisees.  The  liability of the Company under this
agreement  is the  greater  of  (i)  $1,000,000  or  (ii)  30% of the  aggregate
principal amount of loans to franchisees. At December 31, 1996 and September 30,
1997,  the Company's  contingent  liability was  $1,695,026  and  $1,682,915 for
outstanding loans,  respectively.  As of June 13, 1996, the Company ceased using
Sun Trust Credit Corp. for any new franchisee financing.


            Due to the Company  filing a voluntary  petition for  reorganization
under  Chapter 11 of the Federal  Bankruptcy  Act,  the Company is in default of
these agreements.


NOTE 6 - SUBSEQUENT EVENT

            On November 19,  1997,  the Company  filed a voluntary  petition for
reorganization  under Chapter 11 of the Federal  Bankruptcy  Act. The filing was
made in the U.S.  Bankruptcy  Court  for the  District  Court of New  Jersey  in
Trenton.


                                        8

<PAGE>



ITEM 2 -    MANAGEMENT'S DISCUSSION AND ANALYSIS OF RESULTS OF OPERATIONS AND
            FINANCIAL CONDITION

            On November 19,  1997,  the Company  filed a voluntary  petition for
reorganization  under Chapter 11 of the Federal  Bankruptcy  Act. The filing was
made in the U.S. Bankruptcy Court for the District of New Jersey in Trenton.

            The  Company  sought  bankruptcy  protection  as a result  of recent
losses and being placed in default by its primary  lender,  First Union National
Bank.  The Company is in  negotiations  with First Union National Bank regarding
the use of its cash  collateral in the  Company's  ongoing  business,  and other
lenders regarding debtor in possession financing.

            The  Company  was  experiencing  a cash  shortage as a result of the
losses which were being funded by the Company's ongoing cash flow, cash reserves
and  expenditures  for the  purchase  of capital  equipment.  The  Company  also
recorded  an  adjustment  during the quarter of  $12,579,000,  as  discussed  in
Selling, General and Administrative Expenses below.



THREE MONTHS ENDED  SEPTEMBER 30, 1997 COMPARED TO THREE MONTHS ENDED  SEPTEMBER
30, 1996


            The Company's rapid expansion of franchisees  significantly  affects
the comparability of results of operations in several ways. Total royalty income
and frozen  raw bagel  dough  sales rise  significantly  as new  franchised  and
licensed  stores open.  New store  revenues are not usually as high in the first
periods following opening as they are in later periods. Total expenses have also
risen significantly as the Company expanded its corporate infrastructure.

            REVENUES.  Total  revenues of the Company for the three months ended
September 30, 1997 were  $9,849,189 as compared to total  revenues of $8,804,459
for the three months ended  September 30, 1996, a $1,044,730  or 11.9%  increase
over the three months of the prior year. The increase is primarily  attributable
to the increased product sales of $1,280,662  resulting from the increase in the
number of franchised  stores opened.  In addition  ongoing  royalties  increased
$389,383.  These increases were partially  offset by decreases in franchise fees
of $158,334 and area  developer  fees of $466,981.  The  Company's  revenues are
primarily derived from (i) the sale of frozen raw bagel dough and cheese spreads
to franchisees and licensees,  (ii) retail and wholesale sale of products by the
Company-owned stores, and (iii) royalties, franchise and license fees, including
master  franchise  fees, and area  development  fees. The percentage of revenues
derived from product  sales to total sales for the three months ended  September
30, 1997 was 87.4% as compared to 83.3% for the comparable 1996 periods.

            COSTS OF GOODS SOLD.  Cost of goods sold for the three  months ended
September 30, 1997  increased  36.6% to $6,550,090 as compared to $4,795,084 for
the three months ended  September 30, 1996. This increase is attributable to the
increase in product sales as well as increased raw material and factory overhead
costs.  The latter  factors  also  negatively  impacted  cost of goods sold as a
percentage  of product  sales which  increased to 76.1% of product sales for the


                                        9
<PAGE>

three months ended September 30, 1997 compared to 65.4% of product sales for the
three months ended  September  30, 1996.  Additional  costs were incurred in the
distribution of the Company's product due to expansion of the territory that the
Company covers.


            SELLING,  GENERAL AND ADMINISTRATIVE  EXPENSES. The Company recorded
an adjustment during the quarter totaling $12,579,000.  The adjustment consisted
of reserves for the write off of accounts and notes  receivable  of  $4,010,000,
consisting of $1,345,000 of accounts  receivable,  $1,250,000 in area  developer
fees,  $915,000 of notes receivable and loans guaranteed by the Company totaling
$500,000.  In addition,  reserves  were taken for the  reduction of the value of
Company owned stores and the buyout of leases guaranteed by the Company totaling
$3,849,000  and a write off  goodwill  totaling  $4,227,000  . The Company  also
reserved for the close down of two of its plants totaling $400,000 and severance
pay of $93,000 incurred due to a downsizing of personnel.  Before the adjustment
selling,  general and administrative as a percentage of total revenues, is 51.4%
for the three months ended September 30, 1997 as compared to 49.9% for the three
months ended  September 30, 1996.  Total expenses  increased 15.1% to $5,058,779
for the three months ended September 30, 1997,  compared with $4,394,048 for the
three months ended  September  30, 1996.  The increase in absolute  dollars is a
result of the growth of the Company,  addition of personnel to manage the growth
and the addition of Company owned stores.

            The Company is taking steps to decrease costs. Subsequent to the end
of the third quarter the Company  downsized and  terminated  twenty five people,
closed two production facilities,  one in Canada and the other was the Company's
original  production  facility  in  Eatontown,  New  Jersey.  The closing of the
facility in Canada was a result of Comac Food Group, Inc. making the decision to
cease operating stores in Canada.

            OTHER INCOME.  Other income for the three months ended September 30,
1997 was $31,208  compared to $235,152 for the three months ended  September 30,
1996. The decrease of $203,944 was primarily due to the closing of the Company's
construction business.

            INTEREST  INCOME.   Interest  income  for  the  three  months  ended
September 30, 1997 was $327,645  compared to $272,286 for the three months ended
September 30, 1996. The increase of $55,359 was primarily due to the increase in
notes receivable.

            INTEREST  EXPENSE.  Interest expense increased from $122,424 for the
three  months  ended  September  30, 1996 to $177,393 for the three months ended
September  30, 1997.  The $54,969  increase was primarily due to the increase in
debt associated with the Company's expansion.

            LOSS BEFORE INCOME TAXES. Loss before provision for income taxes for
the three  months  ended  September  30,  1997 was  $14,157,201,  compared  with
$3,009,659  for the three months ended  September  30,  1996.  This  increase is
attributable to the factors discussed above.

            INCOME  TAX.  There is no  benefit  for  income  taxes for the three
months  ended  September  30, 1997 as compared to a benefit of $641,748  for the
three months ended  September  30, 1996. A benefit for income taxes has not been
recorded for the quarter ended  September 30, 1997 as a valuation  allowance has
been recorded against the Company's current operating losses.

            NET LOSS. The Company  generated a net loss of  $14,157,201  ($.1,89
per share) for the three months ended  September  30, 1997, as compared to a net
loss of  $2,367,911  ($.31 per share) for the three months ended  September  30,
1996 as a result of the factors discussed above.


                                       10
<PAGE>


NINE MONTHS ENDED SEPTEMBER 30, 1997 COMPARED TO NINE MONTHS ENDED SEPTEMBER 30,
1996


            REVENUES.  Total  revenues of the Company for the nine months  ended
September 30, 1997 were $31,298,853 as compared to total revenues of $26,701,597
for the nine months ended  September  30, 1996, a $4,597,256  or 17.2%  increase
over the nine months of the prior year.  The increase is primarily  attributable
to a $4,619,687  increase in product  sales,  resulting from the increase in the
number of franchised stores opened. The balance of the change a $22,431 decrease
is a result of increases in royalties of $1,307,851  and area  developer fees of
$988,019  offset by decreases in master  franchise  fees and  franchise  fees of
$1,000,000 and  $1,318,301  respectively.  The Company's  revenues are primarily
derived  from (i) the sale of frozen  raw  bagel  dough and  cheese  spreads  to
franchisees  and  licensees,  (ii) retail and wholesale  sale of products by the
Company owned stores, and (iii) royalties, franchise and license fees, including
master  franchise  fees, and area  development  fees. The percentage of revenues
derived  from product  sales to total sales for the nine months ended  September
30, 1997 was 82.3% as compared to 79.2% for the comparable 1996 period.

            COSTS OF GOODS SOLD.  Cost of goods sold for the nine  months  ended
September 30, 1997 increased 41.2% to $18,827,241 as compared to $13,336,902 for
the nine months ended  September 30, 1996.  This increase is attributable to the
increase  in  product  sales,   increased  distribution  costs  associated  with
territory  expansion as well as costs associated with the temporary  transfer of
bagel production to the East Coast, for the West Coast stores, to assure product
quality.  The latter  factor also  negatively  impacted  cost of goods sold as a
percentage  of product  sales which  increased to 73.1% of product sales for the
nine months ended  September 30, 1997 compared to 63.1% of product sales for the
nine months  ended  September  30,  1996.  The  Company  resumed  partial  bagel
production  on the West Coast which is helping to lower these costs.  Additional
costs were  incurred in the  distribution  of the  Company's  product due to the
expansion of the territory that the Company covers.


            SELLING,  GENERAL AND ADMINISTRATIVE  EXPENSES. The Company recorded
an adjustment  during the third quarter  totaling  $12,579,000.  The  adjustment
consisted  of reserves  for the write off of accounts  and notes  receivable  of
$4,010,000,  consisting of $1,345,000 of accounts receivable, $1,250,000 in area
developer fees, $915,000 of notes receivable and loans guaranteed by the Company
totaling  $500,000.  In addition,  reserves  were taken for the reduction of the
value of Company owned stores and the buyout of leases guaranteed by the Company
totaling  $3,849,000 and a write off goodwill totaling  $4,227,000 . The Company
also  reserved  for the close down of two of its plants  totaling  $400,000  and
severance pay of $93,000 incurred due to a downsizing of personnel..  Before the
adjustment  selling,  general  and  administrative  as  a  percentage  of  total
revenues,  is 51.4% for the nine months ended  September 30, 1997 as compared to
49.9% for the nine months ended  September 30, 1996.  Total  expenses  increased
15.1% to $5,058,779 for the nine months ended September 30, 1997,  compared with
$4,394,048  for the nine  months  ended  September  30,  1996.  The  increase in
absolute dollars is a result of the growth of the Company, addition of personnel
to manage the growth and the addition of Company owned stores.



                                       11
<PAGE>

            The Company is taking steps to decrease costs. Subsequent to the end
of the third quarter the Company  downsized and  terminated  twenty five people,
closed two production facilities,  one in Canada and the other was the Company's
original  production  facility  in  Eatontown,  New  Jersey.  The closing of the
facility in Canada was a result of Comac Food Group, Inc. making the decision to
cease operating stores in Canada.

            NON-RECURRING  CHARGES.  Non-recurring  charges of $713,000  for the
nine  months  ended  September  30, 1996 were  comprised  of  professional  fees
associated  with the  investigation  relating to the  improper  bookkeeping  and
accounting  practices at the Company's Los Angeles subsidiary  uncovered in June
1996, the related  settlements of certain consulting  agreements,  and the class
action  lawsuits  (see  Note  5,  Notes  to  Condensed   Consolidated  Financial
Statements).

            OTHER INCOME.  Other income for the nine months ended  September 30,
1997 was $118,093  compared to $400,082 for the nine months ended  September 30,
1996. The decrease of $281,989 was primarily due to the closing of the Company's
construction business.

            INTEREST INCOME. Interest income for the nine months ended September
30, 1997 was $989,552  compared to $791,860 for the nine months ended  September
30, 1996.  The increase of $197,692 was  primarily  due to the increase in notes
receivable.

            INTEREST  EXPENSE.  Interest expense increased from $308,675 for the
nine months  ended  September  30, 1996 to  $577,884  for the nine months  ended
September 30, 1997.  The $269,209  increase was primarily due to the increase in
debt associated with the Company's expansion.

            LOSS BEFORE  INCOME  TAXES.  Loss before  income  taxes for the nine
months  ended  September  30,  1997  was  $14,009,419,  compared  with a loss of
$1,987,809  for the nine months  ended  September  30,  1996.  This  decrease is
attributable to factors as discussed above.

            INCOME  TAX.  There is no  provision  for income  taxes for the nine
months ended September 30, 1997 as compared to a tax benefit of $454,954 for the
nine months  ended  September  30, 1996. A benefit for income taxes has not been
recorded for the nine months ended  September 30, 1997 as a valuation  allowance
has been recorded against the Company's current operating losses.

            NET LOSS. The Company generated a net loss of $14,009,419 ($1.87 per
share) for the nine months ended  September  30, 1997, as compared to a net loss
of $1,532,855 ($.21 per share) for the nine months ended September 30, 1996 as a
result of the factors discussed above.


                                       12
<PAGE>

LIQUIDITY AND CAPITAL RESOURCES

            On January 4,  1995,  the  Company  executed  a $10  million  dollar
franchisee  financing  agreement with Stephen  Diversified  Leasing,  Inc. d/b/a
Stephens  Franchise  Finance which was later purchased by Sun Trust Credit Corp.
Upon entering into the agreement with Atlantic Financial  Services,  the Company
terminated  its agreement with Stephens  except for the loans then  outstanding.
Under the terms of the Agreement,  which provided for financing to the Company's
franchisees,  the Company agreed to guarantee  certain  portions of the loans in
exchange for more favorable terms and rates for the Company's  franchisees.  The
aggregate  liability of the Company under this arrangement is the greater of (i)
$1,000,000  or  (ii)  30%  of  the  aggregate   principal  amount  of  loans  to
franchisees.  At September  30, 1997,  the  Company's  contingent  liability was
approximately  $1,682,915  constituting the full amount of loans  outstanding to
franchisees under this franchise financing programs.

            On May 24, 1996 the Company executed a $25 million dollar franchisee
financing  agreement with Atlantic  Financial  Services.  Under the terms of the
Agreement,  the Company has agreed to guarantee  certain portions of these loans
in exchange for more  favorable  terms and rates for the Company's  franchisees.
The aggregate  liability of the company under this arrangement is the greater of
(i) $1,5000,000 or (ii) 20% of the first $10,000,000  aggregate principal amount
of loans to franchisees and 10% of the remaining  $15,000,000 principal of loans
to franchisees.  At September 30, 1997, the Company's  contingent  liability was
approximately  $2,140,000  constituting the full amount of the loans outstanding
to franchisees  under the franchise  financing  program.  The Company recorded a
reserve of $500,000 related to this contingent liability.

             On August 8, 1996 the  Company  obtained a $7.5  million  revolving
line of credit from First Union Bank,  N.A. Under the terms of the agreement the
Company must maintain certain liquidity ratios and earnings.

            On  April  15,  1997  the  Company  amended  its  letter  of  credit
supporting its line of credit agreement with the New Jersey Economic Development
Authority and the line of credit  agreement with a bank.  Under the terms of the
amendment certain covenants were modified and in return the Company's  borrowing
rate was increased to Prime plus 1% and the Company paid a fee of $20,000.

            On November 10, 1997, First Union National Bank notified the Company
that  it  was  in  default  under  the  revolving  line  of  credit   agreement.
Accordingly,  the  full  amount  outstanding  thereunder  has been  recorded  as
current.  The filing by the  Company  of its  petition  under  Chapter 11 of the
Bankruptcy Act would is a default under the line of credit agreement.

            The  filing  of the  Chapter  11  petition  could  also give rise to
defaults under other financing agreements.

            The  Company's  cash flow used by  operating  activities  during the
first nine months of 1997 was $3,977,055  compared to a use of $4,175,595 during
the first nine months of 1996.  The  decrease in the amount of cash flow used by
operating  activities of $198,540 is primarily due to a less than  proportionate


                                       13
<PAGE>

increase in accounts receivable as compared to the sales increase,  availability
and refund of income tax benefits  which were  partially  offset by decreases in
accounts payable.

            The Company had negative  working capital of $3,743,164 at September
30, 1997,  which  represents a decrease of  $13,714,169  from December 31, 1996.
This decrease in working  capital is primarily a result of the adjustment  taken
this quarter of $12,579,000 (see "SELLING, GENERAL AND ADMINISTRATIVE EXPENSES",
above) and the  classification  of $4,572,000,  which  represented the Company's
line of credit from it's bank, to current.

            The  Company  said it is pursuing a number of actions to improve its
operating  results.  Company-owned  stores  have  been  identified  as  a  major
component of the operating losses.  The Company has undertaken a program to sell
those stores to franchisees or close them.  Combined,  these locations represent
approximately  9% of the Manhattan  Bagel stores now in  operation.  Other steps
being  taken to restore  profitability  include a  downsizing  of the  corporate
staff. The Company has already completed an initial downsizing and will continue
to  review  staffing  requirements  relative  to the  needs  of  the  continuing
business.

            The Company is a defendant  in class action law suits that have been
filed. These lawsuits from New Jersey and California have been consolidated into
one class  action  lawsuit in the  Federal  District  Court in New  Jersey.  The
plaintiffs seek  unspecified  money damages.  The Company has filed and argued a
motion to dismiss the lawsuit and is currently awaiting a decision by the court.
Although the Company believes it has acted properly and has adequate defenses to
such  actions,  no  assessment  of the amount or range of any loss that might be
incurred by, or the effects  thereof on the Company,  should it be found to have
violated any law, can be made at this time. Accordingly, no provisions for these
contingencies have been made.

            The  Company  is  also  involved  in  various  other  pending  legal
proceedings arising out of the Company's business.

            In June 1997, the FASB issued SFAS No. 130, "Reporting Comprehensive
Income" ("SFAS No. 130").  SFAS No. 130 establishes  standards for the reporting
and  display of  comprehensive  income  and its  components  and  applies to all
enterprises. SFAS No. 130 is effective for financial statements for fiscal years
beginning  after  December 15,  1997.  The adoption of SFAS No. 130 will have no
impact on the Company's  consolidated results of operations,  financial position
or cash flows.

            In June 1997,  the FASB  issued  SFAS No.  131,  "Disclosures  about
Segments of an Enterprise and Related  Information"  ("SFAS No. 131").  SFAS No.
131 establishes  standards for the way that public business  enterprises  report
information about operating segments in annual financial statements and requires
that those enterprises  report selected  information about operating segments in
interim financial reports issued to shareholders.  It also establishes standards
for related disclosures about products and services, geographic areas, and major
customers.  SFAS No. 131 is effective for financial  statements for fiscal years
beginning  after December 15, 1997. The adoption of SFAS 131 will have no impact
on the Company's consolidated results of operations,  financial position or cash
flows.


                                       14
<PAGE>




                           PART II - OTHER INFORMATION



ITEM 5-     OTHER INFORMATION.

ITEM 6-     EXHIBITS & REPORTS ON FORM 8-K.

None




                                       15
<PAGE>




                                   SIGNATURES

Pursuant to the  requirements  of the  Securities  and Exchange Act of 1934, the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned, thereunto duly authorized.


                                          MANHATTAN BAGEL COMPANY, INC.





Dated:       November 21, 1997            By: s/n Jack Grumet
                                          ----------------
                                          Jack Grumet,
                                          Chairman of the Board and
                                          Chief Executive Officer



Dated:       November 21, 1997            By: s/n James J. O'Connor
                                          ----------------------
                                          James J. O'Connor
                                          Chief Financial Officer



                                       16

<TABLE> <S> <C>


<ARTICLE>                     5
<LEGEND>
THIS SCHEDULE  CONTAINS SUMMARY FINANCIAL  INFORMATION  EXTRACTED FROM FORM 10-Q
QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<CIK>                         0000914565
<NAME>                        MANHATTAN BAGEL COMPANY, INC.
<MULTIPLIER>                                   1

       
<S>                                              <C>
<PERIOD-TYPE>                                     9-MOS
<FISCAL-YEAR-END>                           DEC-31-1997
<PERIOD-START>                              JUL-01-1997
<PERIOD-END>                                SEP-30-1997
<CASH>                                        $564,610       
<SECURITIES>                                 1,823,988       
<RECEIVABLES>                                5,193,415       
<ALLOWANCES>                                (2,011,325)      
<INVENTORY>                                  1,193,103       
<CURRENT-ASSETS>                            10,778,843       
<PP&E>                                      19,018,227       
<DEPRECIATION>                              (3,314,961)      
<TOTAL-ASSETS>                              40,403,648       
<CURRENT-LIABILITIES>                       14,015,249       
<BONDS>                                              0        
                                0       
                                          0        
<COMMON>                                    40,866,233       
<OTHER-SE>                                 (19,060,190)      
<TOTAL-LIABILITY-AND-EQUITY>                40,403,648       
<SALES>                                     25,760,889       
<TOTAL-REVENUES>                            31,298,853       
<CGS>                                       18,827,241       
<TOTAL-COSTS>                               27,010,792                      
<OTHER-EXPENSES>                            (1,107,645)    
<LOSS-PROVISION>                                     0         
<INTEREST-EXPENSE>                             577,884     
<INCOME-PRETAX>                            (14,009,419)    
<INCOME-TAX>                                         0     
<INCOME-CONTINUING>                        (14,009,419)    
<DISCONTINUED>                                       0         
<EXTRAORDINARY>                                      0         
<CHANGES>                                            0         
<NET-INCOME>                               (14,009,419)                    
<EPS-PRIMARY>                                    (1.87) 
<EPS-DILUTED>                                    (1.87) 
                                                              
                                              

</TABLE>


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