MANHATTAN BAGEL CO INC
DEF 14A, 1997-05-30
GRAIN MILL PRODUCTS
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                                  SCHEDULE 14A
                                 (Rule 14a-101)

                    INFORMATION REQUIRED IN PROXY STATEMENT

                            SCHEDULE 14A INFORMATION
           Proxy Statement Pursuant to Section 14(a) of the Securities
                      Exchange Act of 1934 (Amendment No. )

Filed by the  registrant |X|

Filed by a party other than the registrant |_|
Check the appropriate box:

|_|  Preliminary Proxy Statement           |_| Confidential, For Use of the
                                               Commission Only (as permitted
|X|  Definitive Proxy Statement                by Rule 14a-6(e)(2))
|_|  Definitive Additional Materials
|_|  Soliciting Material Pursuant to
     Rule 14a-11(c) or Rule 14a-12

                         MANHATTAN BAGEL COMPANY, INC.
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified in Its Charter)

- --------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if Other Than the Registrant)

Payment of filing fee (Check the appropriate box):

|X|  No fee required.
|_|  Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.

     (1)  Title of each class of securities to which transaction applies:

     (2)  Aggregate number of securities to which transaction applies:

     (3)  Per unit  price  or other  underlying  value of  transaction  computed
          pursuant  to  Exchange  Act Rule 0-11 (set  forth  amount on which the
          filing fee is calculated and state how it was determined):

     (4)  Proposed maximum aggregate value of transaction:

     (5)  Total fee paid:

|_|  Fee paid previously with preliminary materials

|_|  Check box if any part of the fee is offset as provided by Exchange Act Rule
     0-11(a)(2)  and  identify  the  filing  for which  offsetting  fee was paid
     previously.  Identify the previous filing by registration statement number,
     or the form or schedule and the date of its filing.

     (1)  Amount previously paid:

     (2)  Form, Schedule or Registration Statement no.:

     (3)  Filing Party:

     (4)  Date Filed:


<PAGE>

                          MANHATTAN BAGEL COMPANY, INC.

                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS


To the Shareholders of
MANHATTAN BAGEL COMPANY, INC.

         The Annual Meeting of  Shareholders  of Manhattan  Bagel Company,  Inc.
("Manhattan  Bagel") will be held at the Sheraton Eatontown Hotel and Conference
Center, 6 Industrial Way East,  Eatontown,  New Jersey 07724, on Thursday,  June
26,  1997,  at 10:00 A.M.,  for the purpose of  considering  and acting upon the
following matters:

          (1)  Election of directors.

          (2)  To approve an amendment to the Manhattan  Bagel 1996 Stock Option
               Plan (the "1996 Plan") that provides that  directors of Manhattan
               Bagel be eligible to receive awards under the 1996 Plan.

          (3)  To ratify the previous grant to a certain  non-employee  director
               of stock options ("Director's  Options") to purchase an aggregate
               of 30,000  shares of common  stock,  no par value,  of  Manhattan
               Bagel.

          (4)  Such other  business as may  properly  come before the meeting or
               any adjournment thereof.

         The Board of Directors  has fixed the close of business on May 23, 1997
as the record date for the determination of shareholders  entitled to notice of,
and to vote at, the meeting.

         You are  cordially  invited to attend the  meeting.  Whether or not you
plan to attend the meeting,  you are urged  promptly to complete,  date and sign
the enclosed proxy and to mail it to Manhattan  Bagel in the enclosed  envelope,
which requires no postage if mailed in the United  States.  Return of your proxy
does not  deprive  you of your  rights to attend  the  meeting  and to vote your
shares in person.

Dated:   Eatontown, New Jersey
         May 30, 1997
                                            By Order of the Board of Directors,

                                            Andrew Gennusa,
                                            Secretary

<PAGE>


                          MANHATTAN BAGEL COMPANY, INC.

                             246 Industrial Way West
                           Eatontown, New Jersey 07724


                            ------------------------
                                 PROXY STATEMENT
                            ------------------------


         This Proxy Statement is furnished in connection  with the  solicitation
of  proxies  by and on behalf  of the  Board of  Directors  of  Manhattan  Bagel
Company, Inc. ("Manhattan Bagel" or the "Company") for use at the Annual Meeting
of Shareholders on June 26, 1996 and at any adjournment thereof. May 30, 1997 is
the approximate date on which this Proxy Statement and the accompanying  form of
proxy are first being mailed to shareholders.

         As of May 23, 1997,  the record date for the meeting,  Manhattan  Bagel
had outstanding 7,474,822 shares of common stock, no par value ("Common Stock"),
each of which  entitles  the record  holder  thereof on such date to one vote on
each  matter  presented  at the  meeting.  The  proxy  solicited  by this  Proxy
Statement is revocable at any time before it is voted.

         The  presence  at the  meeting  in person  or by proxy of  shareholders
entitled to cast a majority of the votes at the  meeting  constitutes  a quorum.
The  election  of  directors  is decided by a plurality  of the votes cast.  The
favorable  vote of holders of shares  entitling  them to cast a majority  of the
votes  entitled to be cast by holders  present or  represented at the meeting is
required to approve the amendment to the  Company's  1996 stock Option Plan (the
"1996  Plan")  and to ratify the grant of options  ("Director's  Options")  to a
certain non-employee director.  Abstentions have the same legal effect as a vote
against the approval of the amendment to the 1996 Plan and the  ratification  of
the grant of the  Director's  Options.  Broker  non-votes  have no effect on the
proposals being acted upon.

         The proxies named in the enclosed  form of proxy and their  substitutes
will vote the shares  represented  by the enclosed  form of proxy,  if the proxy
appears to be valid on its face,  and,  where a choice is  specified by means of
the ballot on the form of proxy, will vote in accordance with each specification
so made.



                                        

<PAGE>



                                   PROPOSAL 1

                              ELECTION OF DIRECTORS

NOMINEES OF THE BOARD OF DIRECTORS

         The proxy will be voted as  specified  thereon  and,  in the absence of
contrary  instruction,  will be  voted  for the  reelection  of the six  current
directors until the next annual meeting following the June 26, 1997 meeting, and
until their  respective  successors are elected and qualified.  Information with
respect to each such nominee is set forth below:


NAME                AGE       POSITION WITH MANHATTAN BAGEL
- ----                ---       -----------------------------

Jack Grumet         60        Chairman of the Board and Chief Executive Officer

David Goldsmith     57        Vice Chairman of the Board

Jason Gennusa       38        President and Chief Operating Officer and Director

Andrew Gennusa      31        Executive Vice President and Director

Julia S. Heckman    47        Director

Jack Levy           45        Director


         JACK GRUMET became Chairman of the Board and Chief Executive Officer of
the Company in April 1991. He was Chairman and Chief Financial Officer of Banner
Financial  Services,  a wholesale  mortgage broker,  from April 1989 until April
1991.  From 1984 to 1989,  Mr. Grumet was involved as an executive  officer in a
variety of  business  enterprises.  Prior to 1984,  he was the founder and Chief
Executive  Officer of Jo-Ann's Nut House and Chez Chocolat,  the nation's second
largest retail  franchise chain of nut and candy stores.  The chain operated 149
locations in nineteen states with five branch  warehouses.  The company was sold
in 1983 to Carrols Corporation.

         DAVID  GOLDSMITH  became director and Vice Chairman of the Board of the
Company in April 1996, after serving as consultant to the Company since December
1995.  Prior to  joining  the  Company,  from 1973 to 1996,  Mr.  Goldsmith  was
president and chief executive  officer of Ventec Inc., a food  manufacturing and
distribution concern.

         JASON  GENNUSA  has  been  President,  Chief  Operating  Officer  and a
director of the Company since he co-founded the Company in 1987. From 1981 until
1991, Mr. Gennusa was Vice President



                                        2

<PAGE>



and a principal  owner/operator  of five  Chicken  Holiday  restaurants  located
throughout New Jersey. Jason Gennusa and Andrew Gennusa are brothers.

         ANDREW GENNUSA has been Executive Vice President  since June 1996 and a
director  (and Vice  President)  of the  Company  since  1987,  and is the other
co-founder of the Company. From 1985 until 1991, Mr. Gennusa was President and a
principal  owner/operator of five Chicken Holiday restaurants located throughout
New Jersey. Andrew Gennusa and Jason Gennusa are brothers.

         JULIA S. HECKMAN became a director of the Company in November 1995. Ms.
Heckman has been a Managing  Director with Rodman & Renshaw,  Inc.'s  Investment
Banking  Group  since  April  1995 and had been a Managing  Director  with Mabon
Securities  Corp.'s  Investment Banking Group since 1991. Prior to joining Mabon
Securities  Corp.,  Ms. Heckman was a Managing  Director with Paine Webber Group
Inc.'s  Corporate  Finance  Group.  Ms.  Heckman  serves  as a  director  of ATC
Environmental Inc., an environmental consulting and engineering firm.

         JACK LEVY became a director of the  Company in October  1995.  Mr. Levy
has been  engaged in the  private  practice  of law in New York City since 1976.
Since  April  1996,  Mr.  Levy has been a partner  with the law firm of Morrison
Cohen Singer & Weinstein,  LLP, counsel to the Company. From April 1995 to April
1996, he was a partner at Wise & Shepard, LLP and from April 1993 to April 1995,
he was a  partner  at Lane &  Mittendorf.  From  1978 to April  1993,  he was an
attorney at Summit  Solomon & Feldesman,  first as an associate and from 1984 to
1993 as a partner.


COMMITTEES AND MEETINGS OF THE BOARD OF DIRECTORS

         Manhattan  Bagel has a  standing  audit  committee  and a  compensation
committee  and does not have a  standing  nominating  committee  of the Board of
Directors.  Julia  Heckman  and Jack  Levy  are the  members  of both the  audit
committee and  compensation  committee.  The audit  committee's  duties  include
consulting with the Company's  independent  auditors concerning the scope of the
audit and reviewing the results of their  examination as well as the adequacy of
internal controls. The audit committee will also meet with appropriate corporate
personnel to review  internal  auditing  programs.  The audit  committee is also
responsible for  recommending to the Board of Directors,  the accounting firm to
be  employed  by the  Company  as its  independent  auditors.  The  compensation
committee will review  compensation  arrangements  with senior  executives.  The
audit committee held one meeting during 1996. The compensation committee did not
hold any meetings during 1996.  Manhattan Bagel's Board of Directors held twelve
(12) meetings during 1996 (not including  actions by unanimous written consent).
Each of the  directors  of the Company  attended at least  seventy-five  percent
(75%) of the aggregate of (i) the total meetings of the Board of Directors (held
during the period for which  such  person was a  director),  plus (ii) the total
number of meetings held by all committees of the Board of Directors on which the
director served (during the period such person served).



                                        3

<PAGE>


SECURITIES OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

         The following table sets forth certain information  regarding shares of
Common Stock  beneficially  owned within the meaning of Securities  and Exchange
Commission Rule 13d-3, as of May 23, 1997, by (i) each person known to Manhattan
Bagel who owns at least five percent of the Common Stock, (ii) each of Manhattan
Bagel's directors and nominees and executive  officers,  and (iii) all executive
officers and directors as a group.

<TABLE>
<CAPTION>
                                                                                   AMOUNT AND
                                                                                   NATURE OF
                                                                                   BENEFICIAL           PERCENTAGE
NAME AND ADDRESS OF BENEFICIAL OWNERS                                            OWNERSHIP (1)           OF CLASS
- -------------------------------------                                            -------------           --------
<S>                                                                                <C>                    <C>  
Jack Grumet (2) (3) (4).......................................................      596,900                8.0%
David Goldsmith (2) (5) ......................................................       63,333                  *
Jason Gennusa (2) (6).........................................................      700,000                9.4%
Andrew Gennusa (2) (7)........................................................      700,000                9.4%
James J. O'Connor (2).........................................................        --                    --
Julia S. Heckman(8)...........................................................       30,000                  *
         2 World Financial Center, Tower B, 30th Floor
         New York, New York 10281
Jack Levy (9).................................................................        9,434                  *
         750 Lexington Avenue, 8th Floor
         New York, New York 10022
Grumet Partners, L.P. (3).....................................................      465,668                6.2%
         19 Seven Oaks Drive
         Holmdel, New Jersey 07733
All executive officers and directors as a group (7 persons) ..................    2,099,667               28.1%
- ----------------------------
        * Less than 1%
                                                                                           (footnotes on next page)
</TABLE>


                                        4

<PAGE>



     (1) Unless  otherwise noted, the Company believes that all persons named in
     the table have sole voting and sole  investment  power with  respect to all
     shares of Common Stock beneficially owned by such person.

     (2) The address of each of Jack Grumet,  David  Goldsmith,  Jason  Gennusa,
     Andrew Gennusa, and James J. O'Connor is c/o Manhattan Bagel Company, Inc.,
     246 Industrial Way West, Eatontown, New Jersey 07724.

     (3)  Includes  465,668  shares  held by Grumet  Partners,  L.P.,  a limited
     partnership  of which Mr.  Grumet and his sister,  Linda  Philips,  are the
     general  partners,  and of which  trusts for the  benefit  of Mr.  Grumet's
     children  are the limited  partners.  Linda  Philips'  address is 621 Terra
     Peralta Hills, Anaheim, California 92807.

     (4) Includes 100,000 shares owned by the estate of Mr. Grumet's wife.

     (5) Includes 63,333 shares issuable upon exercise of currently  exercisable
     options.  Does not include  66,667 shares of Common Stock issuable upon the
     exercise of options  vesting in equal  annual  installments  on January 29,
     1998 and 1999.

     (6) Includes  39,000 shares held in trust for the benefit of members of Mr.
     Gennusa's family.

     (7) Includes  23,000 shares held in trust for the benefit of members of Mr.
     Gennusa's family.

     (8) Includes  30,000  shares of Common Stock  issuable upon the exercise of
     the Director's  Options.  The grant of the Director's Options is subject to
     the ratification by the shareholders of the Company.

     (9)  Includes  9,334  shares of Common  Stock  issuable  upon  exercise  of
     currently  exercisable  options and 100 shares owned under the Uniform Gift
     to Minors Act for the  benefit of Mr.  Levy's  daughter.  Does not  include
     3,000 shares of Common Stock issuable upon the exercise of options  vesting
     on January 3, 1998 and 6,666 shares of Common Stock  issuable  upon options
     vesting in equal annual installment on January 29, 1998 and 1999.


EXECUTIVE COMPENSATION

         The  following  table  sets  forth  information  concerning  the annual
compensation  paid by Manhattan  Bagel for the fiscal  years ended  December 31,
1994, 1995 and 1996, respectively,  to the Chief Executive Officer and executive
officers whose compensation exceeded $100,000 in 1996 (collectively,  the "Named
Executives").



                                        5

<PAGE>


                           SUMMARY COMPENSATION TABLE
                                                ANNUAL COMPENSATION
         NAME AND
         PRINCIPAL POSITION                  YEAR              SALARY (1)
         ------------------                  ----              ------

         Jack Grumet                         1996              $131,506
           Chairman and Chief                1995              $121,880
           Executive Officer                 1994              $152,404
         David Goldsmith                     1996              $101,614
          Vice Chairman of
           the Board
         Jason Gennusa                       1996              $131,506
           President and Chief               1995              $120,358
           Operating Officer                 1994              $147,840
         Andrew Gennusa                      1996              $131,506
           Vice President                    1995              $122,084
                                             1994              $147,608

- -------------------

         (1) Excluding  perquisites and other personal benefits,  securities and
         properties  otherwise  categorized  as salary or  bonuses  which in the
         aggregate  as for each named person did not exceed the lesser of either
         $50,000 or ten percent of the total of annual salary  reported for such
         person.


         Manhattan Bagel entered into five (5) year  employment  agreements with
each of Messrs. Jack Grumet,  Jason Gennusa and Andrew Gennusa extending through
December 31, 1998.  Each such  agreement  provides for base annual  compensation
equal to $125,000,  plus in the second, third, fourth and fifth years, increases
based on  increases  in the  consumer  price index  capped at 10% per annum.  In
addition, each agreement provides for bonus compensation equal to two percent of
the  Company's  net income before  taxes.  Each of Messrs.  Grumet,  Gennusa and
Gennusa  waived  such  bonus  compensation  for  1995.  The  agreements  contain
customary provisions regarding benefits and restrictions on compensation.

         Mr.  Goldsmith is employed under an arrangement  which became effective
April 23, 1996 and extends  until  December 31, 1998 under which he will receive
compensation  at the rate of $132,000 during 1996 and $150,000 in 1997 and 1998,
plus in each year  increases  based on  increases  in the  consumer  price index
capped at 10% per  annum.  In  addition,  Mr.  Goldsmith  is  entitled  to bonus
compensation equal to two percent of the Company's net income before taxes,



                                        6

<PAGE>



provided the net income of Manhattan Bagel meets stated amounts. Under the terms
of the  arrangement,  if Mr.  Goldsmith's  employment is terminated by Manhattan
Bagel  without  cause,  he will be  entitled to receive  one year's  salary.  In
addition, if Mr. Goldsmith's  employment is terminated after a change of control
of the Company,  Mr. Goldsmith will be entitled to receive eighteen month's base
salary,  plus the bonus  earned to date of  termination.  Mr.  Goldsmith's  also
receives  customary  benefits and is  restricted  in competing  with the Company
after his employment is terminated.  Mr. Goldsmith also has been granted 10 year
options  expiring 2006 to purchase  130,000 of common stock at an exercise price
of $16.25,  which was subsequently  reduced to $5.50 per share. Of such options,
30,000 were vested on  issuance,  and the  balance  vests in three equal  annual
installments,  on January,  29, 1997,  1998, and 1999, and unvested amounts will
terminate in the event Mr.  Goldsmith's  employment is terminated without cause.
Such options were granted while Mr. Goldsmith was engaged as a consultant to the
Company.



<TABLE>
<CAPTION>

                                                   OPTION GRANTS IN 1996
                                                    (INDIVIDUAL GRANTS)

                                          NUMBER OF
                                         SECURITIES         PERCENT OF TOTAL         EXERCISE
                                         UNDERLYING          OPTIONS GRANTED         PRICE PER
NAME                                       OPTIONS           TO EMPLOYEES IN           SHARE           EXPIRATION DATE
                                                                  1996
<S>                                      <C>                      <C>                <C>               <C> 
Jack Grumet......................             0                     0                    0
David Goldsmith..................        130,000(1)               23.7%              $16.25(2)         January 29, 2006
Jason Gennusa....................             0                     0                    0
Andrew Gennusa...................             0                     0                    0
- -------------------
</TABLE>

         (1)  Options in the  amount of 30,000  were  vested  upon  issuance  on
         January  29, 1996 and the balance  becomes  exercisable  in three equal
         annual installments on January 29, 1997, 1998 and 1999.

         (2) On April 1, 1997, the exercise price per share was reduced to $5.50
         from $16.25.


                                        7

<PAGE>

<TABLE>
<CAPTION>

                                     AGGREGATE OPTION EXERCISES IN LAST FISCAL YEAR
                                           AND FISCAL YEAR END OPTION VALUES

                                                               NUMBER OF SECURITIES
                               SHARES                         UNDERLYING UNEXERCISED         VALUE OF UNEXERCISED IN-
                              ACQUIRED                             OPTIONS AT,                 THE-MONEY OPTIONS AT
                                 ON            VALUE            DECEMBER 31, 1996               DECEMBER 31, 1996
NAME                          EXERCISE       REALIZED       EXERCISABLE/UNEXERCISABLE       EXERCISABLE/UNEXERCISABLE
<S>                               <C>            <C>              <C>                                 <C>   
Jack Grumet ..............        0              0                      0                               0
David Goldsmith ..........        0              0                30,000/100,000                      0/0(1)
Jason Gennusa ............        0              0                      0                               0
Andrew Gennusa ...........        0              0                      0                               0

- --------------------
</TABLE>

         (1) At December 31, 1996,  the exercise price of the options was $16.25
         and the  closing  price of the  Company's  Common  Stock on the  Nasdaq
         National  Market was $7.25. On April 1, 1997, the exercise price of the
         options was reduced to $5.50.


COMPLIANCE WITH SECTION 16(A) OF THE SECURITIES EXCHANGE ACT OF 1934

         Manhattan Bagel's  executive  officers and directors are required under
the Securities  Exchange Act of 1934 to file reports of ownership and changes in
beneficial ownership of Manhattan Bagel's common stock. Based solely on a review
of  the  copies  of  reports   furnished   to   Manhattan   Bagel  and   written
representations  that no Forms 5 were  required,  Manhattan  Bagel believes that
during  1995 all  filing  requirements  applicable  to  executive  officers  and
directors  were complied with,  except as follows:  Julia Heckman filed one late
report (Form 4) in regard to 1 transaction;  Eugene Cerrotti filed a Form 5 late
for one late report (Form 4) in regard to 1 transaction; Leonard R. Johnson, the
former Chief  Financial  Officer of the Company,  filed two late reports (Form 3
and a Form 5 in regard to a late  report on Form 4) in regard to 1  transaction;
David  Goldsmith filed two late reports (Form 3 and a Form 5 in regard to a late
report on Form 4) in regard to 1  transaction;  Jack Levy filed a Form 5 for one
late report (Form 4) in regard to 1 transaction;  and Walter  Cruickshank  filed
two late  reports  (Form 3 and a Form 5 in regard to a late report on Form 4) in
regard to 1 transaction.


CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

         Messrs. Jack Grumet and Jason Gennusa and members of their families are
investors in Manda  Associates,  which was founded in 1991 to provide  equipment
lease  financing to Manhattan  Bagel and Manhattan  Bagel's  franchisees.  Manda
Associates formed separate partnerships to


                                        8

<PAGE>



finance individual  franchisees.  To date, a total of approximately $542,000 has
been  invested  in 17  separate  partnerships.  Additionally,  amounts  owed  by
Manhattan Bagel to Manda Associates for notes payable  aggregated  approximately
$13,000.  Although  Manhattan  Bagel does not expect that the financing from the
principal   shareholders  and  their  families  will  continue  in  the  future,
circumstances may arise when other  conventional  financing may not be available
to  franchisees,  in which  event  Manda  Associates  may  assist  in  financing
arrangements with such franchisees.

         Two of Manhattan Bagel's  franchises are owned by Mr. Grumet's son. The
terms of the franchises are the same as in other franchised  stores.  Mr. Grumet
also owns a  satellite  store  which sells  bagels  baked by another  franchised
store.

         Main Street Bagel,  Inc.  ("Main  Street"),  a company owned by Messrs.
Jason Gennusa and Andrew Gennusa,  owes Manhattan  Bagel $81,400,  pursuant to a
note bearing  interest at 9% per annum due July 2002 with  interest only through
October 1995, and monthly  installments of various amounts,  including principal
and interest,  from November 1995 through June 2002. This loan was made for bona
fide  business  purposes.  Main Street was a franchisee  of Manhattan  Bagel and
previously  operated  a  Manhattan  Bagel  Company  store.  Manhattan  Bagel had
provided financing to Main Street to fund the construction and start-up costs of
the store at the time Main Street was  two-thirds  owned by Messrs.  Gennusa and
Gennusa.  The franchise  and store were sold to an unrelated  third party in May
1993, for a purchase price of $150,000,  payable  $40,000 in cash at the closing
and the balance of $110,000 in monthly installments over a period of eight years
with  interest at 9% per annum.  Main Street is expected to pay the  outstanding
loan to  Manhattan  Bagel  from the  proceeds  of the  monthly  installments  it
receives from the third party franchisee.

         Manhattan  Bagel was founded in October 1987 by Messrs.  Jason  Gennusa
and Andrew Gennusa, each of whom acquired 50% of the then outstanding shares for
nominal consideration.  Mr. Jack Grumet joined Manhattan Bagel in April 1991 and
acquired  his  portion  of the  outstanding  shares for  nominal  consideration.
Pursuant  to an  agreement  with  the  Underwriter,  immediately  prior  to  the
effectiveness of the registration  statement  relating to Manhattan Bagel's June
1994 public  offering,  each of Messrs.  Jack Grumet,  Jason  Gennusa and Andrew
Gennusa contributed, for no consideration, 150,000 shares of Common Stock.

         Julia S.  Heckman,  a director of the Company,  is a Managing  Director
with Rodman & Renshaw,  Inc.'s Investment Banking Group. Rodman & Renshaw,  Inc.
acted as  co-managing  underwriter  of Manhattan  Bagel's  November  1995 public
offering in which the  Company  sold  1,618,000  shares,  including  shares sold
pursuant to the underwriters overallotment option. The underwriting discounts on
such  shares  aggregated  $1,909,240.  Ms.  Heckman  was elected to the board in
November  1995  pursuant to the  underwriting  agreement  under  which  Rodman &
Renshaw,  Inc.  had the right to appoint a member to the Board of  Directors  to
serve until the 1996 Annual Meeting. Rodman & Renshaw, Inc. also acted as one of
the underwriters of an underwritten public offering of shares owned by a selling
shareholder  pursuant to which  Manhattan Bagel sold 90,000 upon exercise of the
underwriters' overallotment option. The aggregate underwriting discount relating
to these overallotment shares was $113,850.



                                        9

<PAGE>



         Law firms of which  Jack Levy is or has been a  partner  have  acted as
counsel  for  Manhattan  Bagel  since  1993.  Jack Levy has been a  Director  of
Manhattan Bagel since October 1995.

         THE BOARD OF DIRECTORS  RECOMMENDS  THAT YOU VOTE "FOR" THE ELECTION TO
THE BOARD OF DIRECTORS OF ALL THE NOMINEES.


                                   PROPOSAL 2

                AMENDMENT TO THE COMPANY'S 1996 STOCK OPTION PLAN

GENERAL

         The  Company's  1996 Stock Option Plan (the "1996 Plan") was adopted by
the Board of Directors in January 1996. The shareholders of the Company approved
the 1996 Plan on June 26, 1996 at the annual  meeting of  shareholders.  In May,
1997, the Board of Directors amended the 1996 Plan to (i) provide that directors
of  Manhattan  Bagel be eligible to receive  awards under the 1996 Plan and (ii)
delete the  requirement  that the 1996 Plan be  administered  by  "disinterested
directors".  Pursuant to the provisions of the 1996 Plan,  only the amendment to
make directors  eligible to receive awards requires  shareholder  approval.  The
material  features  of the 1996 Plan as  currently  in effect are  described  in
"Description of the 1996 Plan as Currently in Effect" below.

REASONS AND PRINCIPAL EFFECTS OF THE PROPOSAL

         In 1996, the Securities and Exchange  Commission  amended the so-called
"short  swing  profit  rules"  issued  pursuant to Section 16 of the  Securities
Exchange Act of 1934,  as amended  (the  "Exchange  Act").  As a result of those
amendments,  Rule 16b-3 now provides an exemption from  liability  under Section
16(b) of the  Exchange  Act for options  granted to any and all  directors.  The
amendments to the Section 16 rules also removed the requirement  that options be
granted  by a  committee  consists  of at least two  "disinterested  directors".
Accordingly, the Board of Directors has adopted an amendment to the 1996 Plan to
allow  directors to be granted  options  under the 1996 Plan.  However,  no such
grants can be made unless the proposal is adopted by the shareholders. The Board
of Directors  believes that the ability to grant options to directors  under the
1996 Plan will help attract and retain the best  qualified  persons as directors
and will strengthen the desire of directors to remain with the Company by giving
them the opportunity to acquire an equity investment in the Company.

NEW PLAN BENEFITS

         The  committee  that  administers  the 1996 Plan has the  discretion to
determine  the awards,  if any, to be granted to any  eligible  person under the
1996 Plan. Accordingly, the awards that will be granted to any individual is not
determinable.



                                       10

<PAGE>



         The  following  table sets forth,  as of May 23, 1997,  (a) the options
granted  under  the  1996  Plan to each of the  Named  Executives,  all  current
executive officers as a group, all current non- executive-officer directors as a
group and all  non-executive-officer  employees  as a group;  and (b) the dollar
value of such options:

<TABLE>
<CAPTION>

                                                                               Securities
                                                                               Underlying
NAME OF INDIVIDUAL OR GROUP                                                 Options Granted        Dollar Value (1)
- ---------------------------                                                 ---------------        ----------------
<S>                                                                              <C>                   <C>           
Jack Grumet............................................................              --                    --
   Chairman and Chief Executive Officer
David Goldsmith........................................................          130,000                $73,125(2)
   Vice Chairman of the Board
Jason Gennusa..........................................................              --                    --
   President and Chief Operating Officer
Andrew Gennusa.........................................................              --                    --
   Vice President
All current executive officers as a group (5 persons)..................          230,000(3)            $104,375(2)(3)
All current non-executive-officer directors as a group (2 persons).....           10,000                     $0(4)
All non-executive-officer employees as a group (514 persons)...........          429,863                     $0(5)

</TABLE>

- ----------------
         (1) Based on the difference between (a) the closing price of the Common
         Stock of the Company,  as listed on the Nasdaq National Market,  on May
         21, 1997 of $6.0625 and (b) the exercise price of the options.

         (2) The exercise  price of the options when granted on January 29, 1996
         was $16.25.  On April 1, 1997, the exercise price was reduced to $5.50.
         Only 63,333 shares are issuable upon exercise of currently  exercisable
         options.  The remaining 66,667 shares are issuable upon the exercise of
         options that vest in equal annual  installments on January 29, 1998 and
         1999.

         (3)  Includes  130,000  shares  issuable  upon the  exercise of options
         granted  to  David  Goldsmith  and  100,000  shares  issuable  upon the
         exercise  of options  granted to James  O'Connor,  the Chief  Financial
         Officer  of the  Company.  See  note 2  above  for  information  on Mr.
         Goldsmith's  options.  The exercise price of Mr. O'Connor's  options is
         $5.75, and such options vest in three (3) equal annual  installments on
         March 5, 1998, 1999 and 2000.

         (4) The  exercise  price  of  options  granted  on  January  29,  1996,
         exercisable to purchase an aggregate of 10,000 shares, is $16.25.

         (5)  $18.34  represents  the  weighted-average  exercise  price of such
         options.


                                       11

<PAGE>




DESCRIPTION OF THE 1996 PLAN AS CURRENTLY IN EFFECT

         Under the 1996 Plan, options to purchase an aggregate of 750,000 shares
of Manhattan Bagel's Common Stock may be granted from time to time to employees,
including  officers and  directors  who are  employees  of, and  consultants  to
Manhattan  Bagel or of any  subsidiary  of Manhattan  Bagel.  Approximately  520
current  employees,   including  five  executive   officers,   are  eligible  to
participate in the 1996 Plan.

         The 1996 Plan is to be administered  by a committee (the  "Committee"),
appointed by the Board of Directors.  The members of the Committee are currently
Messrs.  Jack Grumet,  Jason Gennusa and Andrew  Gennusa.  Prior to the Board of
Directors  amending  the  1996  Plan  to  remove  the  "disinterested  director"
requirement,  each of Messrs. Jack Grumet,  Jason Gennusa and Andrew Gennusa had
agreed that he would not be eligible  for awards of options  under the 1996 Plan
or any other plan of the  Company.  The  Committee  is  generally  empowered  to
interpret the 1996 Plan, to prescribe rules and regulations,  relating  thereto,
to determine the terms of option  agreements,  to amend them with the consent of
the  optionee,  to determine the employees to whom options are to be granted and
to determine the number of shares subject to each option granted.

         The per  share  exercise  price of each  option is  established  by the
Committee  and in each instance will not be less than the fair market value of a
share of Common  Stock on the date the  option is granted  (110% of fair  market
value on the date of grant of an ISO, as defined  below,  if the  optionee  owns
stock possessing more than 10% of the total combined voting power of all classes
of  stock  of  Manhattan  Bagel or any of its  subsidiary  corporations  (a "10%
Holder")).  Upon exercise of an option,  the optionee may pay the purchase price
with securities of Manhattan Bagel  previously  acquired by him, if so permitted
by the Committee or by the related option agreement.

         Options will be  exercisable  for a term  determined by the  Committee,
which term will not be greater than ten years from the date of grant (five years
for ISOs granted to a 10% Holder).  Except in the event of certain  terminations
of  employment  or death or  permanent  and total  disability,  no option may be
exercised  unless the holder  thereof is then an employee of Manhattan  Bagel or
any subsidiary corporation.  Options will not be transferable other than by will
or the  laws of  descent  and  distribution  and  may be  exercised  during  the
optionee's   lifetime   only  by  the   optionee   or  his   guardian  or  legal
representative.

         Options  granted  pursuant  to  the  1996  Plan  may be  designated  as
incentive stock options ("ISOs") with the attendant tax benefits  provided under
Section 422 of the Internal  Revenue Code of 1986, as amended (the "Code").  The
1996 Plan provides that the aggregate fair market value  (determined at the time
an ISO is granted) of the Common Stock subject to ISOs exercisable for the first
time by an employee during any calendar year (under all plans of Manhattan Bagel
and any subsidiary corporation) may not exceed $100,000.



                                       12

<PAGE>


TAX CONSEQUENCES

         Manhattan  Bagel has been  advised as  follows  regarding  the  federal
income tax consequences with respect to stock options, ISOs and payment in stock
of the exercise price of options under the 1996 Plan.

         Optionees  will not be taxed  upon the  grant of an  option.  Except as
noted  below,  the time of exercise of an option other than an ISO, the optionee
generally will recognize ordinary income in an amount equal to the excess of the
then fair market value of the shares over the option price,  and Manhattan Bagel
generally  will be  entitled  to a  deduction  in the same  amount.  The  shares
acquired  pursuant to the  exercise  for an option other than an ISO will have a
basis to the optionee  equal to their fair market value on, and a holding period
commencing on, the date of exercise.

         At the time of exercise  of an ISO,  the  optionee  will  recognize  no
income, and Manhattan Bagel will not be entitled to any deduction;  the optionee
generally will have an item of tax preference equal to the excess of fair market
value of the shares at such time over the option price.

         Upon the sale of a share acquired pursuant to the exercise of an option
other  than an ISO,  any gain or loss  will  result  in a  capital  gain or loss
measured by the difference  between the optionee's basis and the amount realized
on such sale,  provided  the share  sold is a capital  asset in the hands of the
holder.  Upon the sale of a share  acquired  pursuant to the exercise of an ISO,
any gain or loss will be measured by the difference  between the amount realized
on such sale and the exercise price,  provided the share sold is a capital asset
in the hands of the holder,  any such gain will be long term  capital gain if at
the time of sale the  optionee  held the  share  at  least  one year  after  its
issuance to him following exercise and at least two years since the grant of the
ISO.  In the case of a  disposition  of an ISO share  having a  shorter  holding
period (a  "Premature  Disposition"),  a  portion  (or all) of such gain will be
ordinary income to the extent of the lesser of (a) the excess of the fair market
value of the share at the time of  exercise  over the  option  price and (b) the
gain on the sale,  and  Manhattan  Bagel will be entitled to a deduction  in the
same amount.

         If the optionee uses previously  acquired shares of Common Stock to pay
the exercise price of a stock option, the optionee ordinarily will not recognize
taxable  income to the  extent  that the  number of new  shares of Common  Stock
received  does not exceed the number of previously  acquired  shares so used. If
non-recognition  treatment  applies  to  the  payment  for  option  shares  with
previously  acquired  shares,  the tax basis and  holding  period of the  shares
received  without  recognition of taxable income will be determined by reference
to the basis and  holding  period of the shares  surrendered  as  payment.  If a
greater  number of shares of Common  Stock is received  upon  exercise  than the
number of shares  surrendered  in payment of the option  price,  where an ISO is
being  exercised,  such excess shares will have a zero basis in the hands of the
holder;  when an option other than an ISO is being exercised,  the option holder
will be  required  to  include  in gross  income  (and  Manhattan  Bagel will be
entitled to deduct) an amount equal to the fair market  value of the  additional
shares on the date the option is  exercised  less any cash paid for the  shares,
and the holding period will commence on the exercise date.



                                       13

<PAGE>



         Moreover,  if  stock  previously  acquired  by  exercise  of an  ISO is
transferred in connection  with the exercise of another ISO, and if, at the time
of such  transfer,  the stock so  transferred  has not been held for the holding
period  required in order to receive  favorable  treatment  under the  statutory
stock  option  rules,  then  such  transfer  would  be  treated  as a  Premature
Disposition.  Accordingly,  with respect to the shares so transferred, an option
holder would  recognize  ordinary  income under the rules  governing a Premature
Disposition  discussed earlier in this section.  However, the shares so acquired
upon  exercise  of and ISO can still  qualify for ISO  treatment,  if all of the
other ISO requirements are fulfilled.

         THE BOARD OF DIRECTORS  RECOMMENDS THAT YOU VOTE "FOR" THE AMENDMENT TO
THE COMPANY'S 1996 STOCK OPTION PLAN.


                                   PROPOSAL 3

                           GRANT OF DIRECTOR'S OPTIONS

GENERAL

         On  May  16,  1997,  the  Board  of  Directors   granted  options  (the
"Director's  Options")  to Julia S.  Heckman (the  "Director"),  a  non-employee
director  of the  Company.  A  portion  of the  Director's  Options  reflect  an
adjustment  to the  exercise  price and  vesting  of an option  to  purchase  an
aggregate of 10,000 shares  previously  granted to the Director in October 1996.
The material features of the Director's Options are described in "Description of
Director's Option Agreement" below.

REASONS AND PRINCIPAL EFFECTS OF THE PROPOSAL

         The Director's Options were granted to the Director in consideration of
her  services  rendered to the  Company as a  non-employee  director,  and as an
incentive for the continuation of her services as a director of the Company. The
grant  of the  Director's  Options  to the  Director  are  being  submitted  for
shareholder ratification pursuant to the regulations of the Nasdaq Stock Market,
Inc.

DESCRIPTION OF THE DIRECTOR'S OPTION AGREEMENT

         EXERCISE  PRICE,  VESTING AND  EXPIRATION.  The  exercise  price of the
Director's  Options is $5.00 per share. The Director's Options vested in full on
the date of  grant.  The  Director's  Options  may be  exercised  as to all or a
portion  of the  shares at any time  until the close of  business  on October 4,
2006.

         NON-TRANSFERABILITY. The Director's Options are not transferable by the
Director other than by will or the laws of descent and distribution.


                                       14

<PAGE>



         ADJUSTMENT  OF  SHARES.  In the event of any  change  in the  Company's
Common Stock subject to the Director's Options, by reason of any stock dividend,
split-up,  recapitalization,  merger, consolidation,  combination or exchange of
shares, spin-off, reorganization, liquidation or the like, such adjustment shall
be made in the number of shares subject to the Director's  Options and the price
per share to give proper effect to such event.

UNITED STATES FEDERAL INCOME TAX ASPECTS OF THE DIRECTOR'S OPTIONS

         The  Director's  Options  have  the same tax  consequences  as  non-ISO
options  granted  under the 1996 Plan,  as discussed  in the "Tax  Consequences"
section of "Description of the 1996 Plan as Currently in Effect" above.

         THE BOARD OF DIRECTORS  RECOMMENDS THAT YOU VOTE "FOR" THE RATIFICATION
OF THE GRANT OF THE OPTIONS TO THE DIRECTOR.


                     RELATIONSHIP WITH INDEPENDENT AUDITORS

         Ernst & Young,  LLP has been selected to serve as independent  auditors
of Manhattan Bagel for its fiscal year ending December 31, 1997. Representatives
of Ernst & Young, LLP are expected to be present at the meeting and will have an
opportunity  to make a  statement  if they desire to do so and be  available  to
respond to appropriate  questions.  Ernst & Young, LLP served as the independent
auditors of Manhattan Bagel for its fiscal year ended December 31, 1996.

         On September 13, 1995,  Manhattan Bagel dismissed  Amper,  Politziner &
Mattia  ("AP&M")  as its  independent  accountants.  Their  report on  Manhattan
Bagel's  financial  statements for the past two years did not contain an adverse
opinion  or  disclaimer  of  opinion,   nor  was  such  report  modified  as  to
uncertainty,  audit scope or accounting principles.  There were no disagreements
between  Manhattan  Bagel and AP&M on any  matter of  accounting  principles  or
practices, financial statement disclosure or auditing scope or proceeding, which
if not resolved to AP&M's  satisfaction would have caused AP&M to make reference
to the subject matter of its disagreements in connection with their report.  The
dismissal of AP&M was approved by Manhattan Bagel's Board of Directors.

         On September 14, 1995,  Manhattan  Bagel engaged Ernst & Young,  LLP as
its independent accountants.


                       SUBMISSION OF STOCKHOLDER PROPOSALS

         Stockholder proposals intended for inclusion in the proxy statement for
the next annual  meeting  must be received by Manhattan  Bagel at its  principal
executive offices by January 28, 1998.


                                       15

<PAGE>



                                     GENERAL

         The Board of  Directors  did not know,  a  reasonable  time  before the
commencement of the solicitation,  of any business constituting a proper subject
for action by the  shareholders to be presented to the meeting other than as set
forth in this Proxy Statement. However, if any other matter should properly come
before the meeting,  the persons  named in the enclosed  form of proxy intend to
vote such proxy in accordance with their best judgment.

         MANHATTAN  BAGEL'S  FORM 10-KSB  ANNUAL  REPORT TO THE  SECURITIES  AND
EXCHANGE COMMISSION FOR THE YEAR ENDED DECEMBER 31, 1996, EXCLUSIVE OF EXHIBITS,
WILL  BE  MAILED  WITHOUT  CHARGE  TO ANY  SHAREHOLDER  ENTITLED  TO VOTE AT THE
MEETING,  UPON WRITTEN REQUEST TO MANHATTAN BAGEL COMPANY,  INC., 246 INDUSTRIAL
WAY WEST, EATONTOWN, NEW JERSEY 07724,
ATTENTION: INVESTOR RELATIONS DEPARTMENT.

         Manhattan  Bagel will bear the entire  cost of  preparing,  assembling,
printing  and  mailing  this Proxy  Statement,  the  accompanying  proxy and any
additional  material  which  may  be  furnished  to  stockholders.  Solicitation
material  will be  furnished to brokers,  fiduciaries  and other  custodians  to
forward to beneficial  owners of stock held in their names,  and Manhattan Bagel
will  reimburse  these  organizations  in  accordance  with the New  York  Stock
Exchange  schedule of charges for the cost of forwarding  proxy material to such
beneficial  owners.  The solicitation of proxies will also be made by the use of
the mails and through direct  communication  with certain  stockholders or their
representatives by officers, directors or employees of Manhattan Bagel, who will
receive no additional compensation therefor.

                                            By Order of the Board of Directors,


                                            Andrew Gennusa,
                                            Secretary





                                       16

<PAGE>



                                                             FRONT OF PROXY CARD


                          MANHATTAN BAGEL COMPANY, INC.
                                    P R O X Y

                 ANNUAL MEETING OF SHAREHOLDERS - JUNE 26, 1997

This proxy is solicited on behalf of the Board of  Directors.  Unless  otherwise
properly marked, this proxy will be voted FOR the nominees for directors and for
Proposals 2 and 3.

         The  undersigned  hereby  appoints Jack Grumet,  Jason Gennusa,  Andrew
Gennusa  and James J.  O'Connor,  and each of them,  each with full power to act
without the other and with full power of substitution, the attorneys and proxies
of the undersigned  and hereby  authorizes them to represent and to vote, all of
the shares of Common Stock of Manhattan Bagel Company, Inc. that the undersigned
would be entitled  to vote,  if  personally  present,  at the Annual  Meeting of
Shareholders to be held on Thursday,  June 26, 1997, at 10:00 A.M.,  local time,
and at any adjournment  thereof,  upon such business as may properly come before
the meeting,  including the items set forth below:
(1) Election of
    Directors        |_| FOR ALL NOMINEES      |_| AUTHORITY WITHHELD
                     (except as marked to the contrary)     as to all nominees

NOMINEES:  Jack Grumet, David Goldsmith, Jason Gennusa, Andrew Gennusa, Julia S.
           Heckman, Jack Levy

INSTRUCTIONS:  To withhold authority to vote for any individual  nominee,  write
that nominee's name in the space provided below:

- --------------------------------------------------------------------------------


(2) Approval of the amendment to           |_| FOR     |_| AGAINST   |_| ABSTAIN
    the 1996 Stock Option Plan

(3)  Ratification of the grant             |_| FOR     |_| AGAINST   |_| ABSTAIN
     to a certain non-employee
     director of stock options
     to purchase an  aggregate
     of   30,000   shares   of
     common   stock,   no  par
     value

(4)  Upon all such other  matters as may properly come before the meeting or any
     adjournments thereof, as the proxies, in their discretion may determine.



                                       17

<PAGE>


                                                              BACK OF PROXY CARD

                          (continued from Reverse Side)

Please  sign  exactly  as name  appears  below.  When  shares  are held by joint
tenants,  both should sign. When signing as attorney,  executor,  administrator,
trustee or guardian,  please give full title as such. If a  corporation,  please
sign in full  corporate  name by President  or other  authorized  officer.  If a
partnership, please sign in partnership name by authorized person.





                                                Dated:____________________, 1997

                                                  ------------------------------
                                                           Signature

                                                  ------------------------------
                                                     Signature if held jointly

- --------------------------------------------------------------------------------

         PLEASE SIGN, DATE AND RETURN THIS PROXY CARD PROMPTLY USING THE
                               ENCLOSED ENVELOPE.




                                       18



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