MANHATTAN BAGEL CO INC
10-Q, 1998-11-13
GRAIN MILL PRODUCTS
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                    U. S. SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM 10-Q

(MARK ONE)

[X]      QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES 
         EXCHANGE ACT OF 1934

FOR THE QUARTERLY PERIOD ENDED SEPTEMBER 30, 1998

                                       OR

[ ]      TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES
         EXCHANGE ACT OF 1934.


FOR THE TRANSITION PERIOD FROM __________ TO __________


         COMMISSION FILE NUMBER 0-24388


                          MANHATTAN BAGEL COMPANY, INC.
             (EXACT NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)


 NEW JERSEY                                                 22-2981539
 (STATE OR OTHER JURISDICTION OF                            (I.R.S. EMPLOYER
 INCORPORATION OR ORGANIZATION)                             IDENTIFICATION NO.)

              246 INDUSTRIAL WAY WEST, EATONTOWN, NEW JERSEY 07724
                    (ADDRESS OF PRINCIPAL EXECUTIVE OFFICES)

                                 (732) 544-0155
                         (REGISTRANT'S TELEPHONE NUMBER)

INDICATE BY CHECK MARK WHETHER THE REGISTRANT (1) HAS FILED ALL REPORTS REQUIRED
TO BE FILED BY SECTION 13 OR 15(D) OF THE  EXCHANGE  ACT OF 1934 DURING THE LAST
12 MONTHS (OR FOR SUCH SHORTER  PERIOD THAT THE  REGISTRANT WAS REQUIRED TO FILE
SUCH REPORTS), AND (2) HAS BEEN SUBJECT TO SUCH FILING REQUIREMENTS FOR THE PAST
90 DAYS. YES X NO___

              APPLICABLE ONLY TO REGISTRANTS INVOLVED IN BANKRUPTCY
                  PROCEEDINGS DURING THE PRECEDING FIVE YEARS:

INDICATE  BY CHECK MARK  WHETHER  THE  REGISTRANT  HAS FILED ALL  DOCUMENTS  AND
REPORTS  REQUIRED  TO BE  FILED BY  SECTION  12,  13 OR 15(D) OF THE  SECURITIES
EXCHANGE ACT OF 1934 SUBSEQUENT TO THE  DISTRIBUTION OF SECURITIES  UNDER A PLAN
CONFIRMED BY A COURT.
YES                 NO         X   

NUMBER OF SHARES OF COMMON STOCK, NO PAR VALUE, OUTSTANDING AT NOVEMBER 11, 
1998: 7,535,572.


<PAGE>


                 MANHATTAN BAGEL COMPANY, INC. AND SUBSIDIARIES

                                      INDEX

                                                                        PAGE NO.
                                                                        --------
                  Special Note Regarding Forward-Looking Statements      2 - 3

Part I            FINANCIAL INFORMATION

         Item 1.  Financial Statements

                  Consolidated Balance Sheets - December 31, 1997
                  and September 30, 1998                                 4
 
                  Consolidated Statements of Operations -
                  Three and nine months ended September 30, 1997 
                  and 1998                                               5

                  Consolidated Statements of Cash Flows -
                  Nine months ended September 30, 1997 and 1998          6

                  Notes to Consolidated Financial Statements             7 - 10

         Item 2.  Management's Discussion and Analysis of
                  Financial Condition and Results of Operations         11 - 18



Part II           OTHER INFORMATION                                     19


         Item 6.  Exhibits and Reports on Form 8-K                      19


                  Signatures                                            20


<PAGE>


                SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS

         Certain statements in this Quarterly Report on Form 10-Q,  particularly
under Items 1-2, constitute  "forward-looking  statements" within the meaning of
Section  21 of  the  Securities  Exchange  Act  of  1934.  Such  forward-looking
statements  involve  known and unknown  risks,  uncertainties  and other factors
which may cause the actual  results,  performance,  or achievements of Manhattan
Bagel Company,  Inc. ("the Company") to be materially  different from any future
results,   performance   or   achievements,   expressed   or   implied  by  such
forward-looking statements.

          The  Company  filed for  protection  under  Chapter 11 of the  Federal
Bankruptcy Code in November 1997 and is operating as a debtor-in-possession. The
Company's  success is highly dependent on its ability to structure and implement
a plan of reorganization and to emerge from the Chapter 11 proceedings.

         On July 28, 1998, the Company signed an agreement to be acquired by New
World  Coffee & Bagels,  Inc.  (NWCB),  subject to a number of  conditions.  The
agreement is an integral part of a Plan of Reorganization, as amended, which was
filed with the United States Bankruptcy Court for the District of New Jersey, on
October 13,  1998,  together  with a required  Disclosure  Statement in order to
obtain consent to the Plan of  Reorganization by the voting holders of claims or
interests,  and to  obtain  confirmation  of the Plan of  Reorganization  by the
Bankruptcy Court. The acquisition  documents provide in part for the issuance of
warrants  which  entitle NWCB to purchase  from the Company a total of 4,000,000
shares of Common Stock, no par value, (the Warrant Shares) at the purchase price
of $.01 per Warrant  Share.  The exercise  period for the Warrant Shares is from
July 28, 1998  through  December  31, 2000.  The Warrant is  exercisable  if the
Company  either  accepts  or files a plan of  re-organization  (or  liquidation)
involving a party other than NWCB or the Company  through its action or inaction
defaults under the acquisition  agreement and the financing commitments obtained
by NWCB remain in full force.

         The acquisition agreement provides that New World Coffee & Bagels, Inc.
will provide up to $3.5 million for the  Company's  secured  creditors,  provide
$11.5  million  for  unsecured  creditors  and  assume  up to  $5.0  million  in
additional  liabilities.  No  payment  or other  recovery  will be  provided  to
Manhattan Bagel Company, Inc. shareholders.

         If the agreement is not terminated,  and it receives  approval from the
Bankruptcy Court, when it becomes effective, Manhattan Bagel Company, Inc. shall
deliver to New World Coffee & Bagels, Inc. a stock certificate registered in the
name  of  NWCB,  which  shall  represent  all of  the  authorized,  issued,  and
outstanding common stock of the reorganized MBC.

          The  Company  is  dependent  upon the  success of  existing  and newly
franchised and Company-owned  stores, and alternative  distribution outlets; the
success of the Company,  its master  franchisees  and area developers in getting
new stores or other retail locations opened;  the ability of the Company and its
master franchisees to attract new qualified franchisees;  and such other factors
as competition, commodity pricing and economic conditions.

          The opening and success of Manhattan  Bagel Company stores will depend
on various  factors,  including the availability of suitable store sites and the
negotiation  of  acceptable  lease terms for new  locations,  the ability of the
Company or its franchisees to obtain construction and other necessary permits in
a timely manner, the ability to meet construction  schedules,  the 

                                       2


<PAGE>


financial  and  other  capabilities  of the  Company's  franchisees  and  master
franchisees, and general economic and business conditions.

          The  Company's  success  is  partially  dependent  on its  ability  to
attract,  retain and contract with suitable franchisees and the ability of these
franchisees to open and operate their stores successfully.

          The  Company's  business  may also be subject  to changes in  consumer
taste, national, regional and local economic conditions,  demographic trends and
the type, number and location of competing businesses.  Competition in the bagel
industry has  increased  significantly  with a number of national,  regional and
local stores competing for franchisees and store locations as well as customers.

          The Company's  future  results may also be negatively  impacted by the
future cost of the key ingredients  for its frozen bagel dough,  cheese spreads,
toppings and additional items.

          The  success  of  Manhattan   Bagel  Company   units  in   alternative
distribution  locations,  including convenience stores,  supermarkets,  military
bases and other  non-traditional  locations,  will  depend,  in  addition to the
factors  affecting  traditional  franchisee  and  Company-owned  stores,  on the
success of the locations in which they are located.

         The openings and  remodelings  of Manhattan  Bagel  stores,  as well as
openings of units  within  alternative  locations,  may be subject to  potential
delays  caused by,  among other  things,  permitting,  weather,  the delivery of
equipment and materials, and the availability of labor.

                                       3
<PAGE>

                          MANHATTAN BAGEL COMPANY, INC.
                                AND SUBSIDIARIES

                              Debtor-in-Possession
                           CONSOLIDATED BALANCE SHEET
<TABLE>
<CAPTION>

                                                                    DECEMBER 31,   SEPTEMBER 30,
                                                                       1997           1998
                                                                       ----           ----
                                                                                   (UNAUDITED)
<S>                                                                <C>             <C>
            ASSETS

Current assets:
      Cash and cash equivalents                                    $  2,802,396    $  3,745,212
      Accounts receivable, net                                        1,602,346       1,743,519
      Franchise fee receivable area developers, net                     129,555         239,914
      Inventories                                                       995,007       1,011,898
      Current maturities of notes receivable, net                       642,941         656,326
      Current maturities of notes receivable - affiliates             1,275,000            --
      Income taxes receivable                                           151,357          44,416
      Prepaid expenses and other current assets                         286,306         556,443
                                                                   ------------    ------------
            Total current assets                                      7,884,908       7,997,728
                                                                   ------------    ------------
Property and equipment, net                                          12,892,070      11,763,179
                                                                   ------------    ------------

Other assets:
      Accounts receivable, long term                                    470,374         470,374
      Franchise fee receivable area developers, long term, net          200,000         200,000
      Notes receivable long term, net                                 6,129,878       6,287,546
      Security deposits                                                 911,134         965,431
      Investment in stores, net                                       1,193,142       1,071,626
      Other assets                                                      409,082         409,080
                                                                   ------------    ------------
            Total assets                                           $ 30,090,588    $ 29,164,964
                                                                   ============    ============

            LIABILITIES AND STOCKHOLDERS' EQUITY

Liabilities not subject to settlement:
Current liabilities:
      Current maturities of capital lease obligations              $     14,618    $     14,618
      Accounts payable and accrued expenses                           3,386,961       5,306,319
      Unearned franchise fee income                                      57,500         208,334
      Franchise deposits                                                122,576         170,833
                                                                   ------------    ------------
            Total current liabilities                                 3,581,655       5,700,104
                                                                   ------------    ------------

Other liabilities:
      Capital lease obligations, net of current maturities               19,180          19,180
      Security deposits                                                 490,853         483,208
      Other liabilities                                                  79,636          79,636
                                                                   ------------    ------------
            Total other liabilities                                     589,669         582,024
                                                                   ------------    ------------

Commitments and contingencies

Liabilities subject to settlement:
      Long-term debt                                                  6,753,218       5,134,519
      Capital lease obligations                                         408,884         273,243
      Accounts payable and accrued expenses                           8,465,724       8,590,622
                                                                   ------------    ------------
            Total liabilities subject to settlement                  15,627,826      13,998,384
                                                                   ------------    ------------

Stockholders' equity:
      Preferred stock, 2,000,000 shares authorized,
            no shares issued or outstanding                                --              --
      Common stock, no par value, 25,000,000 shares
            authorized, 7,535,572  shares issued and outstanding     41,104,828      41,104,828
      Accumulated deficit                                           (30,813,390)    (32,220,376)
                                                                   ------------    ------------
            Total stockholders' equity                               10,291,438       8,884,452
                                                                   ------------    ------------
            Total liabilities and stockholders' equity             $ 30,090,588    $ 29,164,964
                                                                   ============    ============
</TABLE>


          SEE ACCOMPANYING NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

                                       4


<PAGE>

                          MANHATTAN BAGEL COMPANY, INC.
                                AND SUBSIDIARIES
                              Debtor-in-Possession
                      CONSOLIDATED STATEMENTS OF OPERATIONS

<TABLE>
<CAPTION>
                                                                FOR THE THREE MONTHS ENDED         FOR THE NINE MONTHS ENDED
                                                                     SEPTEMBER 30,                       SEPTEMBER 30,
                                                                     1997            1998            1997           1998
                                                                     ----            ----            ----           ----
                                                                  (UNAUDITED)     (UNAUDITED)     (UNAUDITED)    (UNAUDITED)
<S>                                                              <C>             <C>             <C>             <C>

Revenues
      Product sales                                              $  8,610,462    $  6,984,326    $ 25,760,889    $ 21,335,707
      Franchise & license related revenue                           1,238,727         715,758       5,537,964       2,028,404
                                                                 ------------    ------------    ------------    ------------
                 Total revenue                                      9,849,189       7,700,084      31,298,853      23,364,111
                                                                 ------------    ------------    ------------    ------------

Expenses
      Cost of goods sold                                            6,550,090       5,525,321      18,827,241      16,697,426
      Selling, general & administrative expenses                   17,637,760       1,873,981      27,012,974       5,965,255
      Other income                                                    (31,208)        (58,043)       (120,275)       (194,158)
      Interest income                                                (327,645)        (54,816)       (989,552)       (218,817)
      Interest expense                                                177,393          74,740         577,884         283,500
                                                                 ------------    ------------    ------------    ------------
                 Total expenses                                    24,006,390       7,361,183      45,308,272      22,533,206
                                                                 ------------    ------------    ------------    ------------

Income (loss) before reorganization expenses and income taxes     (14,157,201)        338,901     (14,009,419)        830,905

Reorganization expenses
      Administrative expenses                                              --         143,124              --         319,468
      Professional fees                                                    --         705,445              --       1,918,423
                                                                 ------------    ------------    ------------    ------------
                 Total reorganization expenses                             --         848,569              --       2,237,891

Loss before income taxes                                          (14,157,201)       (509,668)    (14,009,419)     (1,406,986)
Income taxes                                                               --              --              --              --
                                                                 ------------    ------------    ------------    ------------
Net Loss                                                         ($14,157,201)   ($   509,668)   ($14,009,419)   ($ 1,406,986)
                                                                 ============    ============    ============    ============

Basic and diluted net loss per share                                   ($1.87)         ($0.07)         ($1.85)         ($0.19)
                                                                 ============    ============    ============    ============
Weighted average common shares outstanding - basic and diluted      7,583,704       7,535,572       7,572,364       7,535,572
                                                                 ============    ============    ============    ============
</TABLE>

          SEE ACCOMPANYING NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

                                       5


<PAGE>

                          MANHATTAN BAGEL COMPANY, INC.
                                AND SUBSIDIARIES
                              Debtor-in-Possession
                      CONSOLIDATED STATEMENTS OF CASH FLOWS

<TABLE>
<CAPTION>
                                                                           FOR THE NINE MONTHS ENDED SEPTEMBER 30,

                                                                               1997                     1998
                                                                               ----                     ----
                                                                            (UNAUDITED)              (UNAUDITED)
<S>                                                                         <C>                     <C>

Cash (used in) provided by operating activities                             ($8,710,794)            $ 1,705,312
                                                                            -----------             -----------

Cash flows from investing activities:
      Payments for the purchase of property and equipment, net               (5,030,747)               (112,103)
      Proceeds from the sale of marketable securities, net                    5,102,933                      --
      Increase in notes receivable                                           (1,268,726)                     --
      Decrease in notes receivable - related parties                                 --               1,275,000
      Other net cash provided by / (used in) investing activities             6,007,346                (171,053)
                                                                            -----------             -----------
                   Net cash provided by investing activities                  4,810,806                 991,844
                                                                            -----------             -----------

Cash flows from financing activities:
      Proceeds from debt issuance                                             2,920,000                      --
      Principal payments on long term debt and capital leases                        --              (1,754,340)
      Proceeds from the exercise of stock options                               145,000                      --
      Other net cash used in financing activities                              (219,896)                     --
                                                                            -----------             -----------
                   Net cash provided by (used in) financing activities        2,845,104              (1,754,340)
                                                                            -----------             -----------

Net (decrease) increase in cash and cash equivalents                         (1,054,884)                942,816
Cash and cash equivalents-beginning of period                                 1,619,494               2,802,396
                                                                            -----------             -----------
Cash and cash equivalents-end of period                                     $   564,610             $ 3,745,212
                                                                            ===========             ===========
</TABLE>


           SEE ACCOMPANYING NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

                                        6

<PAGE>



                 MANHATTAN BAGEL COMPANY, INC. AND SUBSIDIARIES
                              DEBTOR-IN-POSSESSION
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                                   (UNAUDITED)


NOTE 1 - BASIS OF PRESENTATION

         The financial  information in this report should be read in conjunction
with the financial  statements  included in the Company's  Annual Report on Form
10-K for the year ended December 31, 1997.

         In the opinion of management,  the  accompanying  financial  statements
include all adjustments necessary for a fair presentation.  All such adjustments
are of a normal  recurring  nature.  The results of operations for the three and
nine months  ended  September  30, 1998 are not  necessarily  indicative  of the
results to be expected for the full year.

                  The accompanying  Consolidated  Financial Statements have been
prepared in accordance with generally accepted accounting  principles applicable
to a company on a "going  concern"  basis,  which,  except as  otherwise  noted,
contemplates the realization of assets and the liquidation of liabilities in the
ordinary course of business; however, as a result of the Chapter 11 proceedings,
and  circumstances   relating  to  this  event,  including  the  Company's  debt
structure,   its  operating  losses,  and  current  economic  conditions,   such
realization of assets and  liquidation of liabilities are subject to significant
uncertainties.  The Company  experienced a substantial net loss in 1997.  During
the Chapter 11 proceedings,  the Company has incurred and will continue to incur
substantial  reorganization  costs. The Company's ability to continue as a going
concern is dependent upon the  confirmation of a plan of  reorganization  by the
Bankruptcy  Court, the ability to secure adequate exit financing,  combined with
the achievement of profitable  operations.  These conditions  raise  substantial
doubt  about the  Company's  ability to  continue  as a going  concern.  See the
qualification  regarding the Company's ability to continue as a going concern in
the report of  Independent  Auditors  included in the 1997 Annual Report on Form
10-K Report.

         Certain  September 30, 1997 balances have been  reclassified to conform
with  the  September  30,  1998  presentation.  Additionally,  the  Company  has
reclassified  certain accounts payable and accrued expenses  included in current
liabilities at December 31, 1997 to liabilities subject to settlement.

NOTE 2 - ACQUISITION AGREEMENT

         On July 28, 1998, the Company signed an agreement to be acquired by New
World  Coffee & Bagels,  Inc.  (NWCB),  subject to a number of  conditions.  The
agreement is an integral part of a Plan of Reorganization, as amended, which was
filed with the United States Bankruptcy Court for the District of New Jersey, on
October 13,  1998,  together  with a required  Disclosure  Statement in order to
obtain consent to the Plan of  Reorganization by the voting holders of claims or
interests,  and to  obtain  confirmation  of the Plan of  Reorganization  by the
Bankruptcy Court. The acquisition  documents provide in part for the issuance of
warrants  which  entitle NWCB to purchase  from the Company a total of 4,000,000
shares of Common Stock, no par


                                       7


<PAGE>


value, (the Warrant Shares) at the purchase price of $.01 per Warrant Share. The
exercise  period for the Warrant  Shares is from July 28, 1998 through  December
31, 2000.  The Warrant is  exercisable  if the Company either accepts or files a
plan of  re-organization  (or liquidation)  involving a party other than NWCB or
the  Company  through  its action or  inaction  defaults  under the  acquisition
agreement and the financing commitments made by NWCB remain in full force.

         The acquisition agreement provides that New World Coffee & Bagels, Inc.
will provide up to $3.5 million for the  Company's  secured  creditors,  provide
$11.5  million  for  unsecured  creditors  and  assume  up to  $5.0  million  in
additional  liabilities.  No  payment  or other  recovery  will be  provided  to
Manhattan Bagel Company, Inc. shareholders.

         If the agreement is not terminated,  and it receives  approval from the
Bankruptcy Court, when it becomes effective, Manhattan Bagel Company, Inc. shall
deliver to New World Coffee & Bagels, Inc. a stock certificate registered in the
name  of  NWCB,  which  shall  represent  all of  the  authorized,  issued,  and
outstanding common stock of the reorganized MBC.

NOTE 3 - INVENTORIES

                    DECEMBER 31, 1997              SEPTEMBER 30, 1998
                    -----------------              ------------------

Raw materials                $389,207                      $  407,448
Finished Goods                605,800                         604,450
                              -------                      ----------
                             $995,007                      $1,011,898
                             ========                      ==========

NOTE 4 - NET LOSS PER COMMON SHARE

         During the fourth  quarter of 1997,  the Company  adopted  Statement of
Financial  Accounting  Standards No. 128 "Earnings per Share" (SFAS 128),  which
specifies the method of  computation,  presentation  and disclosure for earnings
per share ("EPS"). SFAS 128 requires the presentation of two EPS amounts,  basic
and diluted.  Basic earnings per share excludes any dilutive effects of options,
warrants and convertible securities.  Diluted earnings per share is very similar
to the previously  reported fully diluted earnings per share. Basic net loss per
share is based upon the weighted average Common Shares  outstanding  during each
period.

NOTE 5 - CONTINGENCIES

         The Company is  involved  in various  pending  legal  proceedings.  The
adverse  outcome of any of these  legal  proceedings  is not  expected to have a
material  adverse  effect on the financial  condition of the Company.  It is the
Company's  expectation  that each of these claims will be disposed of as part of
the plan of reorganization filed in the Company's Chapter 11 Case.

         The franchisee  financing facilities that the Company had in place with
Atlantic   Financial  Services  and  Sun  Trust  Credit  Corp.  have  both  been
terminated. The Company's contingent liability at September 30, 1998 amounted to
$2,125,669 and $1,442,954 under the terms of the Atlantic Financial Services and
Sun Trust Credit Corp.  agreements,  respectively.  The ultimate  amount of such
liability,  if any, and settlement thereof is subject to adjustment based on the
finalization of a Plan of Reorganization under the Chapter 11 proceedings.

                                       8


<PAGE>


        In  September  1998 the  Company  filed  an  Adversary  Proceeding  No.
98-3474(WHG)  ("the Complaint")  together with I & J Bagel Inc. and the Official
Committee of Unsecured Creditors against First Union National Bank ("FUNB"). The
Complaint  asserts  claims  against  FUNB for  breach of the  restructured  loan
agreement  of April  1997,  breach of  implied  covenant  of good faith and fair
dealing, fraudulent inducement and equitable subordination.  A settlement of the
complaint  has been reached with the parties  which will resolve all the issues.
It provides for a payment to First Union  National  Bank ("FUNB") of $ 3,000,000
if paid by June 30, 1999 and a payment of $ 3,050,000  if paid  between  July 1,
1999 and  December  31,  1999;  If paid  after  January  1, 2000 the amount is $
3,350,000 plus interest at the  non-default  rate provided in the loan agreement
plus legal fees and expenses of collection  incurred  after January 1, 2000. The
proposed  settlement will be submitted to the United States Bankruptcy Court for
approval on short notice.

         Under the  Chapter 11  proceeding,  actions to enforce  certain  claims
against the Company are stayed if the claims arose, or are based on, events that
occurred on or before the petition  date.  The ultimate  terms of  settlement of
these claims will be determined in  accordance  with the plan of  reorganization
which  requires  the  approval  of  the  impaired   prepetition   creditors  and
shareholders and  confirmation by the Bankruptcy  Court.  Other  liabilities may
arise or be  subject  to  compromise,  as a result  of  rejection  of  executory
contracts and unexpired leases, or the Bankruptcy  Court's  resolution of claims
for contingencies and other disputed  amounts.  The ultimate  resolution of such
liabilities,  all of which are  subject to  compromise,  are part of the plan of
reorganization.

         The Company has received  notification from the Securities and Exchange
Commission that the SEC Staff is considering recommending that the SEC institute
a civil  enforcement  action  against the Company (but not including any present
officer or  director  of the  Company)  relating to the filing by the Company of
what the Staff  believes are inaccurate  financial  statements for certain prior
periods. The Staff and the company have had discussions  regarding the Company's
differing  views on these  matters.  No action has been commenced by the SEC and
the Company is unable to predict if or when such an action might be commenced.

NOTE 6 - IMPACT OF RECENTLY ISSUED ACCOUNTING STANDARDS

         On  January  1,  1998  the  Company  adopted   Statement  of  Financial
Accounting  Standards No. 130 (SFAS No. 130) "Reporting  Comprehensive  Income".
SFAS  No.  130   establishes   standards   for  the  reporting  and  display  of
comprehensive  income and its components and is applied to all enterprises.  The
adoption  of SFAS No.  130 had no impact on the  Company's  financial  statement
presentation.

         In June  1997,  the  FASB  issued  Statement  of  Financial  Accounting
Standards No. 131 (SFAS No. 131)  "Disclosures  about  Segments of an Enterprise
and Related  Information".  SFAS No. 131 establishes  standards for the way that
public business  enterprises  report  information  about  operating  segments in
annual financial  statements and requires that those enterprises report selected
information  about  operating  segments in interim  financial  reports issued to
stockholders.  It also  establishes  standards  for  related  disclosures  about
products and services,  geographic  areas, and major customers.  SFAS No. 131 is
effective for financial statements for fiscal years beginning after December 15,
1997. The Company will adopt the new  requirements in conjunction  with its 1998
Form 10-K. The adoption of SFAS No. 131 will have no significant


                                       9


<PAGE>


impact on the Company's financial reporting.

NOTE 7 - SUBSEQUENT EVENTS

         On October 13, 1998 the United States Bankruptcy Court for the District
of New Jersey  approved the Disclosure  Statement and the First  Amendment Joint
Plan of  Reorganization  of the  Debtor.  The Court has  scheduled  a hearing to
consider confirmation of the Plan on November 20, 1998.


                                       10


<PAGE>


ITEM 2 - MANAGEMENT'S DISCUSSION AND ANALYSIS OF RESULTS OF OPERATIONS AND
         FINANCIAL CONDITION

         On November 19, 1997, Manhattan Bagel Company, Inc. and on December 31,
1997,  I & J  Bagel,  Inc.  filed  voluntary  petitions  in  the  United  States
Bankruptcy Court for the district of New Jersey (the "Bankruptcy Court") seeking
to reorganize  under Chapter 11 of the U.S.  Bankruptcy  Code. Under Chapter 11,
certain  claims  against  the  Company in  existence  prior to the filing of the
petition for relief under  federal  bankruptcy  law are stayed while the Company
continues  business  operations  as   debtor-in-possession.   These  claims  are
reflected in the accompanying consolidated balance sheet as "liabilities subject
to settlement." In addition, the filing of a voluntary petition under Chapter 11
was an event of default under certain of the Company's loan agreements.

         On July 28, 1998, the Company signed an agreement to be acquired by New
World  Coffee & Bagels,  Inc.  (NWCB),  subject to a number of  conditions.  The
agreement is an integral part of a Plan of Reorganization, as amended, which was
filed with the United States Bankruptcy Court for the District of New Jersey, on
October 13,  1998,  together  with a required  Disclosure  Statement in order to
obtain consent to the Plan of  Reorganization by the voting holders of claims or
interests,  and to  obtain  confirmation  of the Plan of  Reorganization  by the
Bankruptcy Court. The acquisition  documents provide in part for the issuance of
warrants  which  entitle NWCB to purchase  from the Company a total of 4,000,000
shares of Common Stock, no par value, (the Warrant Shares) at the purchase price
of $.01 per Warrant  Share.  The exercise  period for the Warrant Shares is from
July 28, 1998  through  December  31, 2000.  The Warrant is  exercisable  if the
Company  either  accepts  or files a plan of  re-organization  (or  liquidation)
involving a party other than NWCB or the Company  through its action or inaction
defaults under the acquisition  agreement and the financing  commitments made by
NWCB remain in full force.

         The acquisition agreement provides that New World Coffee & Bagels, Inc.
will provide up to $3.5 million for the  Company's  secured  creditors,  provide
$11.5  million  for  unsecured  creditors  and  assume  up to  $5.0  million  in
additional  liabilities.  No  payment  or other  recovery  will be  provided  to
Manhattan Bagel Company, Inc. shareholders.

         If the agreement is not terminated,  and it receives  approval from the
Bankruptcy Court, when it becomes effective, Manhattan Bagel Company, Inc. shall
deliver to New World Coffee & Bagels, Inc. a stock certificate registered in the
name  of  NWCB,  which  shall  represent  all of  the  authorized,  issued,  and
outstanding common stock of the reorganized MBC.

         The accompanying  Consolidated  Financial Statements have been prepared
in accordance  with generally  accepted  accounting  principles  applicable to a
company  on  a  "going  concern"  basis,   which,  except  as  otherwise  noted,
contemplates the realization of assets and the liquidation of liabilities in the
ordinary course of business; however, as a result of the Chapter 11 proceedings,
and  circumstances   relating  to  this  event,  including  the  Company's  debt
structure,   its  operating  losses,  and  current  economic  conditions,   such
realization of assets and  liquidation of liabilities are subject to significant
uncertainties.  the Company  experienced a substantial net loss in 1997.  During
the Chapter 11 proceedings,  the Company has incurred and will continue to incur
substantial  reorganization  costs. The Company's ability to continue as a going
concern is dependent upon the  confirmation of a plan of  reorganization  by the
Bankruptcy Court, the ability


                                       11


<PAGE>


to secure adequate exit  financing,  combined with the achievement of profitable
operations. These conditions raise substantial doubt about the company's ability
to continue as a going concern.  See the  qualification  regarding the Company's
ability to continue  as a going  concern in the report of  Independent  Auditors
included in the 1997 Annual Report on Form 10-K Report.

         A plan of reorganization,  as finally approved by the Bankruptcy Court,
could   materially   change  the  currently   recorded  amounts  of  assets  and
liabilities.  These financial  statements do not reflect further  adjustments to
the carrying value of assets and the amounts and  classifications of liabilities
or  stockholders'  equity  that  might  be  necessary  as a  consequence  of the
bankruptcy proceedings.

THREE MONTHS ENDED  SEPTEMBER 30, 1998 COMPARED TO THREE MONTHS ENDED  SEPTEMBER
30, 1997

         In the third  quarter of 1998,  the  Company  generated  income  before
reorganization  expenses of $338,901 as compared to a loss of $14,157,201 in the
same  period of the prior  year.  The net loss for the  period was  $509,668  as
compared to a net loss of  $14,157,201 in the same period of the prior year. The
loss in 1998 was  attributable  to  reorganization  expenses and other  factors,
while the loss in 1997 reflected a third quarter adjustment totaling $12,579,000
which the Company believes impacts the comparability of results. These items are
discussed below.

         REVENUES.  Total  revenues of the Company  for the three  months  ended
September 30, 1998 were  $7,700,084 as compared to total  revenues of $9,849,189
for the three months ended  September 30, 1997, a $2,149,105  or 21.8%  decrease
over the  comparable  three months of the prior year.  Product  sales  decreased
$1,626,136  resulting  from  the  decrease  in the  number  of  franchisees  and
Company-owned  stores.  The decrease in franchise and license related revenue is
attributable  to the  decreases  in franchise  fees of $79,166 and  royalties of
$443,803.  The  Company's  revenues are  primarily  derived from (i) the sale of
frozen raw bagel dough and cheese  spreads to franchisees  and  licensees,  (ii)
retail and wholesale  sale of products by the  Company-owned  stores,  and (iii)
royalties, franchise and license fees, including master franchise fees, and area
development fees. The percentage of revenues derived from product sales to total
revenues for the three months ended  September 30, 1998 was 90.7% as compared to
87.4% for the comparable 1997 period.

         COSTS OF GOODS  SOLD.  Cost of goods  sold for the three  months  ended
September 30, 1998  decreased  15.6% to $5,525,321 as compared to $6,550,090 for
the three months ended  September  30, 1997.  This decrease is  attributable  to
decreases in raw material and factory  overhead  costs  related to factory sales
and decreases in food costs due to a decrease in Company-owned  store sales. The
decrease in Company-owned  store retail revenue also negatively impacted cost of
goods sold as a percentage  of sales which  increased to 79.1% of product  sales
for the three months ended September 30, 1998 compared to 76.1% of product sales
for the three months ended September 30, 1997.

         SELLING, GENERAL AND ADMINISTRATIVE  EXPENSES.  Before an adjustment of
$12,579,000  recorded  during the third  quarter of 1997,  selling,  general and
administrative  expenses as a percentage of total revenues was 51.4% compared to
24.3% for the three months ended  September 30, 1998.  Total expenses  decreased
63.0% to $1,873,981 for the three months ended September 30, 1998, compared with
$5,058,760 (not including the adjustment of $12,579,000 


                                       12


<PAGE>


discussed  below) for the three months ended September 30, 1997. The decrease in
percent and  absolute  dollars is a result of the closing of most  Company-owned
stores,  the cost  reduction  programs  implemented by the Company in the fourth
quarter of 1997 and the decrease in legal  expenses  resulting  from the stay of
legal proceedings against the Company under the Chapter 11 filing.

         The Company  recorded an  adjustment  during the third  quarter of 1997
totaling $12,579,000.  The adjustment consisted of reserves for the write-off of
accounts  and notes  receivable  of  $4,010,000,  consisting  of  $1,345,000  of
accounts  receivable,  $1,250,000  in area  developer  fees,  $915,000  of notes
receivable and, reserves for loans guaranteed by the Company totaling  $500,000.
In  addition,  reserves  were taken for the  reduction  of the value of Company-
owned  stores  and the  buyout  of leases  guaranteed  by the  Company  totaling
$3,849,000  and a write-off of goodwill  totaling  $4,227,000 . The Company also
provided reserves for the closing of two of its plants totaling $400,000 and for
severance pay of $93,000 incurred due to a downsizing of personnel.

         Selling,  general and  administrative  expenses do not include expenses
associated with the  reorganization of the Company under Chapter 11 proceedings.
Such expenses are reported in a separate category on the income statement.

         INTEREST  INCOME.  Interest income for the three months ended September
30, 1998 was $54,816  compared to $327,645 for the three months ended  September
30,  1997.  The decrease of $272,829  was  primarily  due to the decrease in the
Company's investment in marketable securities.

         INTEREST  EXPENSE.  Interest  expense  decreased  from $177,393 for the
three  months  ended  September  30, 1997 to $74,740 for the three  months ended
September 30, 1998. The $102,653 decrease was primarily due to a decrease in the
level of debt.

         INCOME (LOSS) BEFORE  REORGANIZATION  EXPENSES AND INCOME TAXES. Income
before  reorganization  expenses  and  provision  for income taxes for the three
months  ended  September  30,  1998  was  $338,901,  compared  with  a  loss  of
$14,157,201  for the three months ended  September  30, 1997.  This  increase is
attributable to the factors discussed above.

         REORGANIZATION  EXPENSES.  Reorganization expenses for the three months
ended  September  30,  1998 were  expenses  incurred  as a result of the Company
filing a voluntary petition for  reorganization  under Chapter 11 of the Federal
Bankruptcy Act. Such expenses  included fees for the attorneys,  accountants and
consultants for both the Company and it's creditors.

         INCOME TAX.  There was no benefit for income taxes for the three months
ended  September  30,  1998 and 1997.  A benefit  for income  taxes has not been
recorded for either  quarter  because a valuation  allowance  has been  recorded
against the Company's operating losses.

         NET LOSS. The Company generated a net loss of $509,688 ($.07 per share)
for the three months  ended  September  30,  1998,  as compared to a net loss of
$14,157,201 ($1.87 per share) for the three months ended September 30, 1997 as a
result of the factors discussed above.


                                       13


<PAGE>


NINE MONTHS ENDED SEPTEMBER 30, 1998 COMPARED TO NINE MONTHS ENDED SEPTEMBER 30,
1997

         For the nine months ended  September  30, 1998,  the Company  generated
income  before  reorganization  expenses  of  $830,905  as compared to a loss of
$14,009,419  in the same period of the prior  year.  The net loss for the period
was  $1,406,986 as compared to a net loss of  $14,009,419  in the same period of
the prior year. The loss in 1998 was attributable to reorganization expenses and
other  factors,  while  the loss in 1997  included  a third  quarter  adjustment
totaling  $12,579,000  which the Company believes  impacts the  comparability of
results. These items are discussed below.

         REVENUES.  Total  revenues of the  Company  for the nine  months  ended
September 30, 1998 were $23,364,111 as compared to total revenues of $31,298,853
for the nine months ended  September  30, 1997, a $7,934,742  or 25.4%  decrease
over the  comparable  nine months of the prior  year.  Product  sales  decreased
$4,425,182  resulting  from  the  decrease  in the  number  of  franchisees  and
Company-owned  stores.  The decrease in franchise and license related revenue is
attributable  to the decreases in area developer  fees of $1,595,000,  franchise
fees of $636,379  and  royalties  of  $1,278,181.  The  Company's  revenues  are
primarily derived from (i) the sale of frozen raw bagel dough and cheese spreads
to franchisees and licensees,  (ii) retail and wholesale sale of products by the
Company-owned stores, and (iii) royalties, franchise and license fees, including
master  franchise  fees, and area  development  fees. The percentage of revenues
derived  from product  sales to total sales for the nine months ended  September
30, 1998 was 91.3% as compared to 82.3% for the comparable 1997 period.

         COSTS  OF GOODS  SOLD.  Cost of goods  sold for the nine  months  ended
September 30, 1998 decreased 11.3% to $16,697,426 as compared to $18,827,241 for
the nine months ended  September  30, 1997.  This  decrease is  attributable  to
decreases in raw material and factory  overhead  costs  related to factory sales
and decreases in food costs due to a decrease in Company-owned  store sales. The
decrease in Company-owned  store retail revenue also negatively impacted cost of
goods sold as a percentage  of sales which  increased to 78.3% of product  sales
for the nine months ended  September 30, 1998 compared to 73.1% of product sales
for the nine months ended September 30, 1997.

         SELLING, GENERAL AND ADMINISTRATIVE  EXPENSES.  Before an adjustment of
$12,579,000  recorded  during the third  quarter of 1997,  selling,  general and
administrative  expenses as a percentage of total revenues was 46.1% compared to
25.5% for the nine months ended  September 30, 1998.  Total  expenses  decreased
58.7% to $5,965,255 for the nine months ended September 30, 1998,  compared with
$14,433,974  (not including the adjustment of $12,579,000  discussed  below) for
the nine months ended  September 30, 1997.  The decrease in percent and absolute
dollars is a result of the closing of Company-owned  stores,  the cost reduction
programs  implemented  by the  Company  in the  fourth  quarter  of 1997 and the
decrease in legal expenses resulting from the stay of legal proceedings  against
the Company under the Chapter 11 filing. The decrease was partially offset by an
increase in the reserve for bad debts of $225,000.

         The Company  recorded an  adjustment  during the third  quarter of 1997
totaling $12,579,000.  The adjustment consisted of reserves for the write-off of
accounts  and notes  receivable  of  $4,010,000,  consisting  of  $1,345,000  of
accounts  receivable,  $1,250,000  in area  developer  fees,  $915,000  of notes
receivable and, reserves for loans guaranteed by the Company


                                       14


<PAGE>


totaling  $500,000.  In addition,  reserves  were taken for the reduction of the
value of Company-owned stores and the buyout of leases guaranteed by the Company
totaling  $3,849,000  and a write-off  of  goodwill  totaling  $4,227,000  . The
company also  provided  reserves  for the closing of two of its plants  totaling
$400,000  and for  severance  pay of $93,000  incurred  due to a  downsizing  of
personnel.

         Selling,  general and  administrative  expenses do not include expenses
associated with the  reorganization of the Company under Chapter 11 proceedings.
Such expenses are reported in a separate category on the income statement.

         INTEREST  INCOME.  Interest  income for the nine months ended September
30, 1998 was $218,817  compared to $989,552 for the nine months ended  September
30,  1997.  The decrease of $770,735  was  primarily  due to the decrease in the
Company's investment in marketable securities.

         INTEREST EXPENSE. Interest expense decreased from $577,884 for the nine
months ended  September 30, 1997 to $283,500 for the nine months ended September
30, 1998. The $294,384  decrease was primarily due to a decrease in the level of
debt.

         INCOME (LOSS) BEFORE  REORGANIZATION  EXPENSES AND INCOME TAXES. Income
before  reorganization  expenses  and  provision  for income  taxes for the nine
months  ended  September  30,  1998  was  $830,905,  compared  with  a  loss  of
$14,009,419  for the nine months  ended  September  30, 1997.  This  increase is
attributable to the factors discussed above.

         REORGANIZATION  EXPENSES.  Reorganization  expenses for the nine months
ended  September  30,  1998 were  expenses  incurred  as a result of the Company
filing a voluntary petition for  reorganization  under Chapter 11 of the Federal
Bankruptcy Act. Such expenses  included fees for the attorneys,  accountants and
consultants for both the Company and the creditors.

         INCOME TAX.  There was no benefit for income  taxes for the nine months
ended  September  30,  1998 and 1997.  A benefit  for income  taxes has not been
recorded for either  quarter  because a valuation  allowance  has been  recorded
against the Company's operating losses.

         NET LOSS.  The  Company  generated a net loss of  $1,406,986  ($.19 per
share) for the nine months ended  September  30, 1998, as compared to a net loss
of $14,009,419 ($1.85 per share) for the nine months ended September 30, 1997 as
a result of the factors discussed above.


LIQUIDITY AND CAPITAL RESOURCES

         The Company has no liquidity and capital  resources except for the cash
collateral being provided by its primary lender which has a security interest in
all assets of the Company.  The Company is using cash  collateral  in accordance
with projections  approved by the Bankruptcy Court. The Company has no liquidity
through any other source and no other debtor-in-possession financing.


                                       15


<PAGE>


         The franchisee  financing facilities that the Company had in place with
Atlantic   Financial  Services  and  Sun  Trust  Credit  Corp.  have  both  been
terminated. The Company's contingent liability at September 30, 1998 amounted to
$2,125,669 and $1,442,954 under the terms of the Atlantic Financial Services and
Sun Trust Credit Corp.  agreements,  respectively.  The ultimate  amount of such
liability,  if any, and settlement thereof is subject to adjustment based on the
finalization of a Plan of Reorganization under the Chapter 11 proceedings.

         Under the  Chapter 11  proceeding,  actions to enforce  certain  claims
against the Company are stayed if the claims arose, or are based on, events that
occurred on or before the petition  date.  The ultimate  terms of  settlement of
these claims will be  determined  in  accordance  with a plan of  reorganization
which  requires  the  approval  of  the  impaired   prepetition   creditors  and
confirmation by the Bankruptcy Court.  Other liabilities may arise or be subject
to  compromise,  as a result of rejection of executory  contracts  and unexpired
leases,  or the Bankruptcy  Court's  resolution of claims for  contingencies and
other disputed  amounts.  The ultimate  resolution of such  liabilities,  all of
which are subject to compromise, are part of a plan of reorganization.

         Subject to the  confirmation  of the Plan, the Company and NWCB entered
into an Acquisition Agreement,  dated as of July 28, 1998, as amended,  pursuant
to which, on the effective date of the Plan, NWCB will pay $7,500,000 in cash, a
promissory  note of  $5,500,000,  NWCB Common  Stock  which is to be  registered
within  sixty  (60)  days  with a value of not  less  than  $2,250,000,  and the
guaranty to the franchisee lenders, in exchange for 100% of the New Common Stock
of  Reorganized  MBC,  which will in turn pay $1,000 for the New Common Stock of
Reorganized  I & J.  $3,500,000  will be used to pay secured  creditors  allowed
claims.  $4,000,000  in cash,  the note and NWCB Stock will be  deposited in the
Unsecured  Creditor Trust for the benefit of MBC and I & J unsecured  creditors.
All claims  against and interests in the debtors will be canceled and discharged
by confirmation of the Plan.

         $4,000,000  in cash,  the note and the NWCB Stock will  constitute  the
initial corpus of the Unsecured Creditor Trust. In addition, the trustee will be
vested with all Avoiding Power Causes of Action,  the proceeds of which shall be
deposited in the Unsecured Creditor Trust. In addition, 50% of the savings below
the $ 3,500,000  derived  from  prosecution  of the First Union Causes of Action
shall be deposited into the Unsecured Creditor Trust.

         The note will be secured by a secondary  priority  blanket  lien on all
the assets of NWCB, MBC and I & J and will bear interest at 9% per annum payable
quarterly in arrears  (provided  that should the Note be secured by a first lien
on the assets of Bagel Brothers,  then the interest rate shall be 6% per annum).
Principal  will  be due  and  payable  quarterly  in  installments  of  $687,500
commencing 15 months after the effective date.

         Total  filed  general   unsecured  claims  as  of  the  Bar  Date  were
$196,560,555.  Of that amount,  the debtors intend to challenge  claims totaling
approximately  $185,000,000,  or more  than 90% in amount  (but not in  number).
There  can  be no  assurance  that  the  Debtor  will  be  successful  in  these
challenges. The debtors believe that general unsecured claims will be allowed in
a range of  approximately  $14,000,000 to $20,000,000.  Assuming full payment of
the note at  its original  face amount  and liquidation of the NWCB Stock for an


                                       16


<PAGE>


amount not less than $2,250,000, recoveries to general unsecured creditors under
the Plan should range from  approximately  85% to 55%,  depending upon the total
amount of unsecured claims which are allowed.

         Inherent in a successful plan of  reorganization is a capital structure
which permits the Company to generate sufficient cash flow after  reorganization
to meet its  restructured  obligations  and fund the current  obligations of the
reorganized  Company.  Under the  Bankruptcy  Code,  the rights of and  ultimate
payment to prepetition  creditors may be  substantially  altered and, as to some
classes,  eliminated.  At this time,  if the Plan is not  confirmed  or does not
become  effective,  the  Company  cannot  predict  the outcome of the Chapter 11
filing,  in general,  or its affect on the future  business of the Company or on
the ultimate interests of creditors or shareholders.

         The  Company's net increase in cash and cash  equivalents  for the nine
months ended September 30, 1998 amounted to $942,816.

         Net cash provided by operating  activities  amounted to $1,705,312  for
the nine months ended  September 30, 1998. It is primarily  comprised of the net
loss for the period  $1,406,986  offset by non-cash charges for depreciation and
amortization, $1,240,994, the provision for reorganization expenses in excess of
payments,   $251,805,   and  the  net  change  in  other  operating  assets  and
liabilities, $1,619,499.

         Net cash  provided by  investing  activities  amounted to $991,844  and
consisted primarily of repayment of a note receivable from a related party.

         Net cash  used in  financing  activities  amounted  to  $1,754,340  and
consisted  primarily of repayments  under the Company's  various loan agreements
and the repayment of obligations incurred under capital leases.

         Until a plan of  reorganization  is confirmed by the Bankruptcy  Court,
only such payments on prepetition  obligations  that are approved or required by
the Bankruptcy Court will be made.  Except for payments for certain property and
equipment under lease,  principal and interest payments on prepetition debt have
not been made since the filing date and will not be made without the  Bankruptcy
Court's  approval  or until a plan of  reorganization,  defining  the  repayment
terms, has been confirmed by the Bankruptcy Court. There is no assurance at this
time that a plan of  reorganization  if proposed by the Company will be approved
and confirmed by the Bankruptcy Court.

IMPACT OF YEAR 2000

         The year 2000  issue is the result of  computer  programs  having  been
written  using  two  digits  rather  than  four to define  the  applicable  year
resulting in  time-sensitive  software  recognizing a date using "00"as the year
1900 rather  than the year 2000.  Such a  programming  problem  would  result in
miscalculations   and  the  disruption  of  normal  business   transactions  and
activities. The Company has contacted its licensors of software and has received
assurances that the software being used has been modified to avoid the year 2000
issues. The Company has determined it has no material exposure to the year 2000.


                                       17


<PAGE>


         In addition  the Company has  queried  its  significant  suppliers  and
subcontractors  that do not share information systems with the Company (external
agents).  To date,  the Compnay is not aware of any  external  agent with a Year
2000 issue that would  materially  impact the Company's  results of  operations,
liquidity,  or capital resources.  However, the Company has no means of ensuring
that external  agents will be Year 2000 ready.  The inability of external agents
to  complete  their  Year 2000  resolution  process  in a timely  fashion  could
materially  impact the Company.  The effect of non-compliance by external agents
is not determinable.


                                       18


<PAGE>


                           PART II - OTHER INFORMATION



ITEM 5-  OTHER INFORMATION.

         None


ITEM 6-  EXHIBITS & REPORTS ON FORM 8-K.

         None


                                       19


<PAGE>


                                   SIGNATURES

Pursuant to the  requirements  of the  Securities  and Exchange Act of 1934, the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned, thereunto duly authorized.

                                        MANHATTAN BAGEL COMPANY, INC.




Dated:    November 14, 1998              By: s/n Jack Grumet              
                                             --------------------------
                                         Jack Grumet
                                         Chairman of the Board and
                                         Chief Executive Officer



Dated:    November 14, 1998              By: s/n James J. O'Connor
                                             --------------------------
                                         James J. O'Connor
                                         Chief Financial Officer


                                     20


<TABLE> <S> <C>
                                               
<ARTICLE>                                           5
<LEGEND>                                                   
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM FORM 10-Q
QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS
</LEGEND>                                                  
<CIK>                                            0000914565
<NAME>                        MANHATTAN BAGEL COMPANY, INC.
                                                     
<S>                                                   <C>
<PERIOD-TYPE>                                         3-MOS
<FISCAL-YEAR-END>                               DEC-31-1998
<PERIOD-START>                                  JUN-30-1998
<PERIOD-END>                                    SEP-30-1998
<CASH>                                           $3,745,212
<SECURITIES>                                              0
<RECEIVABLES>                                     5,743,726
<ALLOWANCES>                                     (3,103,967)
<INVENTORY>                                       1,011,898
<CURRENT-ASSETS>                                  7,997,728
<PP&E>                                           16,476,608
<DEPRECIATION>                                   (4,713,429)
<TOTAL-ASSETS>                                   29,164,964
<CURRENT-LIABILITIES>                             5,700,104
<BONDS>                                                   0
                                     0
                                               0
<COMMON>                                         41,104,828
<OTHER-SE>                                      (32,220,376)
<TOTAL-LIABILITY-AND-EQUITY>                     29,164,964
<SALES>                                          21,335,707
<TOTAL-REVENUES>                                 23,364,111
<CGS>                                            16,697,426
<TOTAL-COSTS>                                     5,965,255
<OTHER-EXPENSES>                                   (194,158)
<LOSS-PROVISION>                                    225,000
<INTEREST-EXPENSE>                                   64,683
<INCOME-PRETAX>                                  (1,406,986)
<INCOME-TAX>                                              0
<INCOME-CONTINUING>                              (1,406,986)
<DISCONTINUED>                                            0
<EXTRAORDINARY>                                           0
<CHANGES>                                                 0
<NET-INCOME>                                     (1,406,986)
<EPS-PRIMARY>                                         (0.19)
<EPS-DILUTED>                                         (0.19)
        


</TABLE>


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