DEFLECTA SHIELD CORP /DE/
10-Q, 1997-05-14
MOTOR VEHICLE PARTS & ACCESSORIES
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                           FORM 10-Q

              SECURITIES AND EXCHANGE COMMISSION
                    Washington, D.C.  20549

    QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                SECURITIES EXCHANGE ACT OF 1934

         For the quarterly period ended March 31, 1997

               Commission File Number:  0-23238


                  DEFLECTA-SHIELD CORPORATION
    (Exact name of registrant as specified in its charter)

        Delaware                            42-1411117
   (State or other                       (I.R.S. Employer
   jurisdiction of                        Identification
    incorporation                              No.)
   or organization)

   1800 North 9th Street, Indianola, Iowa      50125
   (Address of principal executive offices)  (Zip Code)

                        (515) 961-6100
      (Registrant's telephone number, including area code)

   Indicate by check mark whether the registrant (1) has
   filed all reports required to be filed by Section 13 or
   15(d) of the Securities Exchange Act of 1934 during the
   preceding 12 months (or for such shorter period that the
   registrant was required to file such reports), and (2)
   has been subject to such filing requirements for the past
   90 days.  Yes [ X]  No [  ]

   Indicate the number of shares outstanding of each of the
   issuer's classes of common stock, as of the latest
   practicable date:

   As of May 13, 1997, 4,800,000 shares of the registrant's
   Common Stock were outstanding. <PAGE>
 


<PAGE>


                  DEFLECTA-SHIELD CORPORATION
        FORM 10-Q FOR THE QUARTER ENDED MARCH 31, 1997

                             INDEX

                                                        Page
                                                        ----


   PART I.   Financial Information                         3
   Item 1.   Financial Statements                          3
             Consolidated Balance Sheets as of March 31,
             1997 and December 31, 1996                    3
             Consolidated Statements of Income for
             the Three Months ended March 31,
             1997 and 1996                                 4
             Consolidated Statements of Cash
             Flows for the Three Months ended
             March 31, 1997 and 1996                       5
             Notes to Consolidated
             Financial Statements                          6
   Item 2.   Management's Discussion and Analysis
             of Financial Condition and Results of
             Operations                                    7

   PART II.  Other Information
   Item 1.   Legal Proceedings                            11
   Item 5.   Other Information                            11
   Item 6.   Exhibits and Reports on Form 8-K             11


                               2<PAGE>


<PAGE>


   PART I       FINANCIAL INFORMATION
   Item 1.      Financial Statements


                  DEFLECTA-SHIELD CORPORATION
                  ---------------------------
                  CONSOLIDATED BALANCE SHEETS
                  ---------------------------
                       ($ in thousands)

                                    March 31   December 31
                                      1997        1996    
                                   ----------  -----------
                                  (Unaudited)
   ASSETS                                  
   ------
   Current Assets:                         
     Cash and equivalents             $   340     $   459
     Accounts receivable, less
        allowance for doubtful
        accounts of $783 and $703,
        respectively                   10,320      10,326
     Inventories                       11,101      10,123
     Deferred income taxes              1,354       1,328
     Prepaid expenses                     445         304
                                   ----------  -----------
        Total current assets           23,560      22,540
   Property and equipment, net          9,383       9,383
   Goodwill and intangibles, net       12,007      12,117
   Other assets                           103         107
                                   ----------  -----------
                                      $45,053     $44,147
                                   ==========  ===========

   LIABILITIES AND STOCKHOLDERS  EQUITY    
   ------------------------------------
   Current liabilities:                    
     Current maturities of long-term
    debt                               $    9      $    9
     Accounts payable                   4,356       4,830
     Accrued expenses                   2,499       2,461
                                   ----------  -----------
        Total current liabilities       6,864       7,300
   Deferred income taxes                  284         280
   Long-term debt, less current
   maturities                           8,482       8,024
                                   ----------  -----------
     Total liabilities                 15,630      15,604
                                   ----------  -----------
   Stockholders  equity:
     Common stock                          48          48
     Additional paid-in capital        18,556      18,556
     Retained earnings                 10,819       9,939
                                   ----------  -----------
                                       29,423      28,543
   Commitments and contingencies        -           -    
                                   ----------  -----------
                                      $45,053     $44,147
                                   ==========  ===========

     The accompanying notes are an integral part of these
   statements.


                               3 <PAGE>
 

<PAGE>



                  DEFLECTA-SHIELD CORPORATION
               CONSOLIDATED STATEMENTS OF INCOME
          ($ in thousands, except per share amounts)

                          (Unaudited)


                            Three Months Ended March 31,
                            ---------------------------
                                  1997          1996
                             --------------- -----------

   Net sales                    $16,893      $18,023
   Cost of sales                 10,940       12,233
                             --------------- -----------

   Gross Profit                   5,953        5,790
   Operating expenses:                 
     Selling                      2,303        2,647
     General and administrative   1,854        1,491
     Amortization                   110          146
                             --------------- -----------

   Income from operations         1,686        1,506

   Interest expense                 194          308
                             --------------- -----------

   Income before income taxes     1,492        1,198

   Income tax expense               612          476
                             --------------- -----------

   Net income                      $880         $722
                             =============== ===========

   Net income per share            $.18         $.15
                             =============== ===========

   Weighted average common
   shares outstanding             4,800        4,800
                             =============== ===========


   The accompanying notes are an integral part of these
   statements.


                               4<PAGE>


<PAGE>


                  DEFLECTA-SHIELD CORPORATION
             CONSOLIDATED STATEMENTS OF CASH FLOWS
                       ($ in thousands)

                          (Unaudited)

                                 Three Months Ended March 31
                                 ---------------------------
                                      1997          1996
                                  -----------    ----------
   Cash flow from operating
     activities:                
   Net income                       $   880      $   722
     Adjustments to reconcile
        net income to net cash
        provided by operating
        activities:                    
        Depreciation                    499          462
        Amortization                    110          146
        Deferred income taxes           (22)           -
        Add (deduct) changes in
          assets and liabilities:      
          Accounts receivable             6       (1,440)
          Inventories                  (978)         790
          Prepaid expenses             (141)         602
          Other assets                    4           (2)
          Accounts payable             (474)         577
          Accrued expenses               38         (103)
                                  -----------    ----------
   Net cash provided (used)
     by operating activities            (78)       1,754  
                                  -----------    ----------

   Cash flow from investing
     activities:

     Purchases of property
        and equipment                  (499)        (428)
                                  -----------    ----------
   Cash used by investing
     activities                        (499)        (428)
                                  -----------    ----------

   Cash flow from financing activities:
     Net proceeds (repayment)
     of revolving line of credit        460       (1,402)
     Repayment of other debt             (2)        (104)
                                  -----------    ----------
   Net cash provided (used) by
     financing activities               458       (1,506)
                                  -----------    ----------

   Net decrease in cash                (119)        (180)
   Cash at beginning of period          459          533
   Cash at end of period            $   340      $   353
                                  ===========    ==========

   Supplemental disclosures of
     cash flow information:            
     Cash paid during the period
        for interest                $   164      $   324
     Cash paid during the period
     for income taxes               $    42      $    10

   The accompanying notes are an integral part of this
   statement.


                               5 <PAGE>
 

<PAGE>



                  DEFLECTA-SHIELD CORPORATION
          NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
           ($ in thousands except per share amounts)


   NOTE 1 - BASIS OF PRESENTATION OF UNAUDITED FINANCIAL
   STATEMENTS

        The accompanying unaudited consolidated financial
   statements of Deflecta-Shield Corporation and its
   subsidiaries (collectively, the "Company") have been
   prepared in accordance with generally accepted accounting
   principles for interim financial information.  In the
   opinion of management, all adjustments (which were of a
   normal recurring nature) considered necessary for a fair
   presentation have been included.  Operating results for
   the three months ended March 31, 1997 are not necessarily
   indicative of the results that may be expected for the
   year ended December 31, 1997.  For further information,
   refer to the consolidated financial statements and
   footnotes thereto included in the Company's Annual Report
   on Form 10-K for the fiscal year ended December 31, 1996.
   
   NOTE 2 - INVENTORIES 
   
        Inventories at March 31, 1997 and December 31, 1996
   consisted of the following:
   
                                   March 31,         December 31,
                                       1997             1996
                                   (Unaudited)
                                                    
       Raw materials                 $ 4,243          $ 4,606   
       Finished goods and              6,858            5,517
       work-in-process               -------          -------
                                                  
                                     $11,101          $10,123
                                     =======          =======
   
   NOTE 3 - EARNINGS PER SHARE
   
        In February 1997, the Financial Accounting Standards
   Board issued Statement of Financial Accounting Standards
   #128 - Earnings Per Share which must be adopted by the
   Company for all financial statements issued after
   December 15, 1997.  If the Company would have adopted the
   provisions of the standard during the first quarter of
   1997, basic earnings per share and diluted earnings per
   share would have been equal to the earnings per share of 
   $.18 presented on the face of the Consolidated Statements
   of Income.
   
                               6 <PAGE>
 
<PAGE>


   Item 2.   Management's Discussion and Analysis of
             Financial Condition and Results of Operations
   
           ($ in thousands except per share amounts)
   
        The following discussion and analysis of the
   financial condition and results of operations should be
   read in conjunction with the consolidated financial
   statements included elsewhere herein and in conjunction
   with the Management's Discussion and Analysis of
   Financial Condition and Results of Operations contained
   in the Company's Annual Report on Form 10-K for the
   Fiscal Year ended December 31, 1996.
   
   Results of Operations
   ---------------------
   
        The following tables set forth, for the periods
   indicated, certain operating data as a percentage of net
   sales and the percentage change in the dollar amounts of
   such items compared to the prior period.
   
                                        Percentage of Net Sales
                                     Three Months Ended March 31,
                                     -----------------------------
                                                   
                                        1997              1996
                                        ----               ----
                                                   
      Net sales                        100.0%             100.0%
      Cost of sales                     64.8               67.9
      Gross profit                      35.2               32.1
      Selling expenses                  13.6               14.7
      General and  administrative
        expenses                        11.0                8.3
      Amortization                        .6                 .8
                                        ------             ------
      Income from operations            10.0                8.3
      Interest expense                   1.2                1.7
                                        ------             ------
      Income before income taxes         8.8                6.6
      Income tax expense                 3.6                2.6
                                        ------             ------
      Net income                         5.2%               4.0%
                                        ======             ======
   
   Three Months ended March 31, 1997 Compared to Three
   ---------------------------------------------------
   Months Ended March 31, 1996
   ---------------------------
   
        Net Sales.  Net sales were $16,893 for the three months
   ended March 31, 1997, compared to $18,023 for the three
   months ended March 31, 1996, a decrease of $1,130, or
   6.3%. While net sales of heavy truck products increased
   by $32 and shock absorbers and suspension systems
   increased by $318, net sales of other light truck
   products as a group decreased by $1,480, primarily due to
   reduced orders for air deflectors and aluminum products. 
   In general, the light truck accessory market was soft in
   the first quarter of 1997.  In addition, our
   promotions in 
   
   
                               7 <PAGE>
 


<PAGE>


   late 1996 resulted in reduced ordering in early 1997. 
   Also, by repositioning some product lines, the Company
   moved away from some mass merchandisers and retail chain
   stores that accounted for a fair amount of sales in the
   first quarter of 1996. 
   
        Gross Profit.  Offsetting the shortfall in net
   sales, gross profit was $5,953 for the three months ended
   March 31, 1997, compared to $5,790 for the three months
   ended March 31, 1996, an increase of $163, or 2.8%. This
   favorable trend in gross profit was due to improvements
   in manufacturing efficiencies and changes in product mix. 
   As a percentage of net sales, gross profit increased to
   35.2% for the three months ended March 31, 1997, compared
   to 32.1% for the three months ended March 31, 1996, an
   increase of 3.1 percentage points.
   
        Selling Expenses.  Selling expenses were $2,303 for
   the three months ended March 31, 1997, compared to $2,647
   for the three months ended March 31, 1996, a decrease of
   $344, or 13.0%.  As a percentage of net sales, selling
   expenses decreased to 13.6% for the three months ended
   March 31, 1997, from 14.7% for the three months ended
   March 31, 1996.  The reduction in selling expenses is a
   function of: (i) the timing of spending for catalogs and
   promotional flyers that was greater in the first quarter
   of 1996, and (ii) a commensurate drop in variable
   expenses that track with the shortfall in net sales such
   as co-op advertising, outbound freight and sales
   commissions.
   
        General and Administrative Expenses.  General and
   administrative expenses were $1,854 for the three months
   ended March 31, 1997, compared to $1,491 for the three
   months ended March 31, 1996, an increase of $363, or
   24.3%. As a percentage of net sales, general and
   administrative expenses increased to 11.0% for the three
   months ended March 31, 1997, compared to 8.3% for the
   comparable period in 1996. The majority of the increase
   is due to (i) increased headcount in senior management,
   (ii) increased product design and development costs,
   (iii) training, manpower, and development costs for a new
   computer system, and (iv) costs related to consolidation
   of facilities and manufacturing processes.
   
        Interest Expense.  Interest expense was $194 for the
   three months ended March 31, 1997, compared to $308 for
   the three months ended March 31, 1996, a decrease of
   $114.  Interest bearing debt averaged approximately
   $8,262 for the three months ended March 31, 1997,
   compared to approximately $13,115 for the three months
   ended March 31, 1996.

        Income Tax Expense.  The effective income tax rate
   was 41.0% for the three months ended March 31, 1997,
   compared to 39.7% for the comparable period of 1996.  
   
        Net Income Per Share.   As a result of the
   improvement in net income to $880 for the three months
   ended March 31, 1997, compared to $722 for the three
   months ended March 31, 1996, and no change in the
   weighted average common shares outstanding, net income
   per share increased to $.18 per share from $.15 per
   share, an increase of $.03 per share.
   
   
                               8<PAGE>


<PAGE>


   Seasonality and Quarterly Data
   ------------------------------
   
        Although the Company deviated from the pattern at
   one time, it has historically generated the majority of
   its net sales and income from operations in the second
   and third quarters of each year.  The Company expects the
   historical pattern to continue in 1997 and future years. 
   This seasonal pattern combined with effects of new
   product introductions and the timing of customer orders
   can cause the Company's results of operations to vary
   from quarter to quarter.
   
   Liquidity and Capital Resources
   -------------------------------
   
        The Company's liquidity requirements arise primarily
   from working capital and capital expenditure
   requirements.  The Company maintains a $21 million
   revolving credit facility which expires on July 21, 1999. 
   The Company believes that funds generated from operations
   and funds available under the revolving credit facility
   will be adequate to meet its working capital, debt
   service and capital expenditure requirements through the
   next twelve months.
   
        As of March 31, 1997, the Company had cash balances
   of $340 and working capital of $16,696.  The current
   ratio at March 31, 1997 was 3.4:1 compared to 3.1:1 at
   December 31, 1996. Cash flows used by operating
   activities were $78 for the three months ended March 31,
   1997 compared to cash flows provided by operating
   activities of $1,754 for the three months ended March 31,
   1996.  Cash used by operating activities of $78 for the
   three months ended March 31, 1997 was primarily for
   payment of trade payables and to build finished goods
   inventory levels.
   
        Accounts receivable of $10,320 remained virtually
   unchanged at March 31, 1997 while days sales outstanding
   increased to 55.0 from 52.1 at December 31, 1996. 
   Inventories of $11,101 at March 31, 1997 increased by
   $978, or 9.7%, from $10,123 at December 31, 1996.  This
   represents an increase in days sales in inventory to 91.3
   days from 77.5 days.  The finished goods inventory was
   increased in order to balance the inventory mix and to
   allow the Company to respond to customer's orders without
   significant delays in the second and third quarters of
   1997.
   
        Capital expenditures of $499 in the three months
   ended March 31, 1997 were primarily for new product molds
   and tooling and new manufacturing equipment.  The Company
   anticipates that capital expenditures in the remainder of 
   1997 will be approximately $2,000 absent further
   consolidation of manufacturing and distribution
   facilities discussed below.
   
        As of March 31, 1997, the outstanding principal
   balance of the Company's debt was $8,491, an increase of
   $458 from the outstanding balance at December 31, 1996.  
   
        The Company is currently in the process of
   implementing a reorganization of its manufacturing
   facilities and processes.  The Company is developing a
   strategic plan designed to minimize short-term
   disruptions, inefficiencies and costs resulting from the
   contemplated reorganization, which is expected to include
   consolidation of portions of the Company's 
   
   
                               9 <PAGE>
 


<PAGE>


   manufacturing and distribution facilities.  There has
   not been a final determination of which locations into
   which various activities would be consolidated, but it is
   currently anticipated that there will be consolidation
   into a new facility located in the same metropolitan area
   as one of the Company's existing facilities. The Company
   anticipates that costs and expenses associated with any
   relocation and consolidation would ultimately be
   substantially offset by cost savings generated thereby. 
   However, it is currently anticipated that the
   reorganization will negatively impact earnings in the
   short term.  Furthermore, the timing relationship between
   the incurrence of charges with respect to the
   reorganization and the generation of anticipated savings
   may cause the Company's results of operations to vary
   from quarter to quarter.
   
   Forward Looking Information
   ---------------------------
   
        Information included in this Report on Form 10-Q
   relating to sales and earnings expectations constitutes
   forward-looking statements that involve a number of risks
   and uncertainties.  From time to time, information
   provided by the Company or statements made by its
   employees may contain other forward-looking statements. 
   Factors that could cause actual results to differ
   materially from the forward-looking statements include
   but are not limited to: general economic conditions,
   including their impact on the sale of new light trucks;
   sales of new heavy trucks, which are cyclical;
   competitive factors, including pricing pressures; changes
   in product and sales mix; the timely development and
   introduction of competitive new products by the Company
   and market acceptance of those products; inventory risks
   due to changes in market demand or the Company's business
   strategies; difficulties which may be encountered in the
   consolidation of the Company's manufacturing and
   distribution facilities; changes in effective tax rates;
   and the fact that a substantial portion of the Company's
   sales are generated from orders received during the
   quarter, making prediction of quarterly revenues and
   earnings difficult.  The words "believe," "expect,"
   "anticipate," "project," and similar expressions identify
   forward looking statements.  Readers are cautioned not to
   place undue reliance on these forward looking statements,
   which speak only as of the date made.  The Company
   undertakes no obligation to publicly update or revise any
   forward-looking statements, whether as a result of new
   information, future events or otherwise.
   
   
                              10 <PAGE>
 


<PAGE>


   PART II.  OTHER INFORMATION
   
   Item 1.  Legal Proceedings
   
        The Company has been named as a defendant in Olney
   vs. Ioimo, et al., a negligence/products liability
   lawsuit pending in the Superior Court of King County,
   Washington.  The complaint arises from a two vehicle
   accident which occurred on April 23, 1994 and alleges
   that the plaintiff's vehicle rolled over and the
   plaintiff's son, a minor, was ejected from that
   vehicle.  The complaint alleges that a
   Trailmaster lift kit was installed on the vehicle driven
   by the plaintiff and that the lift kit was not reasonably
   safe as it was designed and marketed and that adequate
   warnings and instructions were not provided by
   Trailmaster.  The defense of these claims has been
   tendered to the Company's insurer.  This case is in an
   early stage, the fact investigation has just been
   commenced and the ultimate outcome cannot yet be
   determined.
   
        During the quarter ended March 31, 1997, the claims
   against the predecessor of the Company's Trailmaster
   subsidiary in Sexton v. Ford Motor Company, et al., were
   dismissed with no payments made by the Company, and the
   claims against the Company's Trailmaster subsidiary in
   Haag v. Trailmaster Products, Inc. were dismissed with a
   payment of $3,500.
   
   
   Item 5.  Other Information
   
        None
   
   Item 6.  Exhibits and Reports on Form 8-K
   
   (a)  Exhibits
   
   
        Exhibit 27.    Financial Data Schedule.
   
   
   (b)  Reports on Form 8-K
   
        No reports on Form 8-K were filed for the quarter
   ended March 31, 1997
   
   
                              11<PAGE>


<PAGE>


                           SIGNATURE
                           ---------
   
   
        Pursuant to the requirements of the Securities
   Exchange Act of 1934, the Registrant has duly caused this
   report to be signed on its behalf by the undersigned
   thereunto duly authorized.
   
   Date: May 13, 1997
   
   
             DEFLECTA-SHIELD CORPORATION
   
   
        By:  /s/Ronald C. Fox
             --------------------------------------------
             Ronald C. Fox,
             Chief Financial
             Officer(Duly authorized officer and Principal
             Financial and Accounting Officer)
   
   
                              12<PAGE>

<TABLE> <S> <C>

<ARTICLE> 5
<CIK> 0000914605
<NAME> DEFLECTA-SHIELD CORPORATION
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          DEC-31-1997
<PERIOD-END>                               MAR-31-1997
<CASH>                                             340
<SECURITIES>                                         0
<RECEIVABLES>                                   11,103
<ALLOWANCES>                                       783
<INVENTORY>                                     11,101
<CURRENT-ASSETS>                                23,560
<PP&E>                                          20,090
<DEPRECIATION>                                  10,707
<TOTAL-ASSETS>                                  45,053
<CURRENT-LIABILITIES>                            6,864
<BONDS>                                          8,482
                                0
                                          0
<COMMON>                                            48
<OTHER-SE>                                      29,375
<TOTAL-LIABILITY-AND-EQUITY>                    45,053
<SALES>                                         16,893
<TOTAL-REVENUES>                                16,893
<CGS>                                           10,940
<TOTAL-COSTS>                                   10,940
<OTHER-EXPENSES>                                 4,267
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                 194
<INCOME-PRETAX>                                  1,492
<INCOME-TAX>                                       612
<INCOME-CONTINUING>                                880
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                       880
<EPS-PRIMARY>                                      .18
<EPS-DILUTED>                                      .18
        

</TABLE>


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