LINCOLN SNACKS CO
DEF 14A, 1996-10-17
SUGAR & CONFECTIONERY PRODUCTS
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                          SCHEDULE 14A INFORMATION

Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 
1934 
                              (Amendment No.     )

Filed by the Registrant--X--
Filed by a Party other than the Registrant-----

Check the appropriate box:
- ---  Preliminary Proxy Statement
- ---  Confidential, for Use of the Commission Only (as permitted by Rule 
       14a-6(e)(2))
- -X-  Definitive Proxy Statement
- ---  Definitive Additional Materials
- ---  Soliciting Material Pursuant to Section 240.14a-11(c) or Section 240.14a-12

                             LINCOLN SNACKS COMPANY
                (Name of Registrant as Specified In Its Charter)
- ------------------------------------------------------------------------------
  (Name of Person(s) Filing the Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):
- -X-  $125 per Exchange Act Rules 0-11(c)(1)(ii), 14a-6(i)(1) or 14a-6(i)(2) or 
       Item 22(a)(2) of Schedule 14A.
- ---  $500 per each party to the controversy pursuant to Exchange Act Rule 
       14a-6(i)3.
- ---  Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.

   1) Title of each class of securities to which transaction applies:   N/A

   2) Aggregate number of securities to which transaction applies:   N/A

   3) Per unit price or other underlying value of transaction computed 
      pursuant to Exchange Act Rule 0-11 (set forth the amount on which the 
      filing fee is calculated and state how it was determined):   N/A

   4) Proposed maximum aggregate value of transaction:  N/A

   5) Total fee paid:  N/A

- ---  Fee paid previously with preliminary materials.
- ---  Check box if any part of the fee is offset as provided by Exchange Act 
       Rule 0-11(a)(2) and identify the filing for which the offsetting fee 
       was paid previously.  Identify the previous filing by registration 
       statement number, or the Form or Schedule and the date of its filing.

   1) Amount Previously Paid:  N/A

   2) Form, Schedule or Registration Statement No.:  N/A

   3) Filing Party:  N/A

   4) Date Filed:  N/A


<PAGE>
                       LINCOLN SNACKS COMPANY
                         4 High Ridge Park
                     Stamford, Connecticut  06905

               NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                         November 12, 1996
To the Stockholders:

     NOTICE IS HEREBY GIVEN that the Annual Meeting of Stockholders of Lincoln
Snacks Company (the "Company") will be held on November 12, 1996 at 10:00 a.m.
Eastern Standard Time at the offices of the Company at 4 High Ridge Park, 
Stamford, Connecticut 06905 for the following purposes:

(1)  To elect four members of the Board of Directors to serve until the next
annual meeting of stockholders and until their successors are duly elected
and qualified; and

(2)  To transact such other business as may properly be brought before the
meeting or any adjournment thereof.

The Board of Directors has fixed October 16, 1996 as the record date for the
determination of the stockholders entitled to notice of and to vote at such
meeting or any adjournment thereof, and only stockholders of record at the
close of business on that date are entitled to notice of and to vote at such
meeting.

     A copy of the Company's Annual Report to Stockholders for the fiscal year
ended June 30, 1996 is enclosed herewith.

                                          By Order of the Board of Directors.

                                          /s/ Kristine A. Crabs
                                          -----------------------------
                                          Kristine A. Crabs, Secretary

Dated:  Stamford, Connecticut
        October 17, 1996

YOU ARE REQUESTED TO COMPLETE AND RETURN THE ENCLOSED PROXY IN THE ENCLOSED 
ENVELOPE, WHICH REQUIRES NO POSTAGE IF MAILED IN THE UNITED STATES.  IF YOU 
ATTEND THE MEETING, YOUR PROXY WILL BE RETURNED TO YOU AT THE MEETING UPON 
REQUEST TO THE SECRETARY OF THE MEETING.




                        LINCOLN SNACKS COMPANY
                           4 High Ridge Park
                       Stamford, Connecticut 06905

                           PROXY STATEMENT

                      Annual Meeting of Stockholders
                            November 12, 1996
 
     This Proxy Statement and accompanying form of proxy are being furnished in
connection with the solicitation of proxies by the Board of Directors of 
Lincoln Snacks Company, a Delaware corporation ("Lincoln" or the "Company"), 
for use at the Annual Meeting of Stockholders to be held on November 12, 1996, 
at 10:00 a.m. Eastern Standard Time at the offices of the Company at 4 High 
Ridge Park, Stamford, Connecticut 06905, or any adjournment thereof 
(the "Meeting").  Copies of this Proxy Statement, the attached Notice of 
Annual Meeting of Stockholders, and the enclosed form of proxy were first 
mailed to stockholders on or about October 17, 1996.  The principal executive 
offices of Lincoln are located at 4 High Ridge Park, Stamford, Connecticut 
06905.  The telephone number of Lincoln's principal executive offices is 
(203) 329-4545.

     A proxy in the accompanying form, which is properly executed, duly 
returned to the Board of Directors and not revoked, will be voted in 
accordance with the instructions contained in the proxy.  If no 
instructions are given with respect to any matter specified in the 
Notice of Annual Meeting to be acted upon at the Meeting, the proxy 
will vote the shares represented thereby FOR the nominees for directors 
set forth below, and in accordance with his or her best judgment on any 
other matters which may properly be brought before the Meeting.  The 
Board of Directors currently knows of no other business that
will be presented for consideration at the Meeting.

     Each stockholder who has executed a proxy and returned it to the Board of
Directors may revoke the proxy by written request to the Secretary of the
Company, or by attending the Meeting in person and requesting the return of
the proxy, in either case at any time prior to the voting of the proxy.
Presence at the Meeting does not itself revoke the proxy.  The cost of the
solicitation of proxies will be paid by the Company.  In addition to the
solicitation of proxies by the use of the mails, management and regularly
engaged employees of the Company may, without additional compensation therefor,
solicit proxies on behalf of the Company by personal interviews, telephone or
other means, as appropriate.  The Company will, upon request, reimburse brokers
and others who are only record holders of the Company's common stock, par value
$.01 per share ("Common Stock"), for their reasonable expenses in forwarding
proxy material to, and obtaining voting instructions from, the beneficial
owners of such stock.

     The close of business on October 16, 1996, has been fixed as the record 
date (the "Record Date") for determining the stockholders entitled to notice 
of and to vote at the Meeting or any adjournment thereof.  As of the Record 
Date, there were 6,340,890 shares of Common Stock issued and outstanding and
entitled to vote.

     Each share of Common Stock entitles the holder thereof to one vote.  A
majority of the shares of Common Stock issued, outstanding and entitled to
vote must be present in person or represented by proxy at the Meeting in
order to constitute a quorum for the transaction of business.  Abstentions
and broker non-votes (i.e. shares held by brokers or nominees as to which (i)
the broker or nominee does not have discretionary authority to vote on a
particular matter and (ii) instructions have not been received from the
beneficial owners) are counted as present in determining whether the quorum
requirement is satisfied.  

     The election of directors shall be determined by a plurality of the 
shares of Common Stock present in person or represented by proxy at the 
Meeting.  Only shares that are voted in favor of a particular nominee will 
be counted towards such nominee's achievement of a plurality.  For the 
election of directors, abstentions and broker non-votes shall be treated as 
present at the Meeting, but will not be treated as votes cast.  Thus for 
such purposes, abstentions and broker non-votes will have no effect on the 
outcome of the vote.


        SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

     The table below sets forth certain information as of October 16, 1996 
as to the beneficial ownership of the Common Stock and the common stock, 
par value $.10 per share, of Noel Group, Inc. ("Noel Common Stock") by 
(i) each person known by the Company to own beneficially more than 5% of 
the issued and outstanding shares of Common Stock, (ii) each current 
director, (iii) each of the Named Executive Officers (as defined in the 
section entitled "Executive Compensation"), and (iv) all current directors 
and executive officers as a group.

<TABLE>
<CAPTION>

                                     Noel Common Stock                 Lincoln Common Stock
- -----------------------------------------------------------          ------------------------
Name and Address of              Number of      Percentage           Number of     Percentage
 Beneficial Owner                Shares<F1>       Owned<F2>          Shares<F3>      Owned<F4>
- -----------------------------------------------------------          ------------------------
<S>                              <C>            <C>                  <C>           <C>          
5% Stockholders

  Noel Group, Inc.                      -               -            3,769,755           59.5%
    667 Madison Avenue
    New York, New York 10021

  Lawrence, Kamin, Saunders             -               -              489,000<F5>        7.7%
    & Uhlenhop on behalf of
    Gofen & Glossberg, Inc.
    208 S. LaSalle St., Suite 1750
    Chicago, IL 60604

Directors

  Karen Brenner                   233,334<F6>         1.1%             215,001<F7>        3.4%
  C. Larry Davis                        0               -               73,000<F8>        1.1%
  Alexander P. Lynch                    0               *               27,500<F9>          *
  James G. Niven                   22,223<F10>          *               27,500<F11>         *

Named Executive Officers

  Karen Brenner                   233,334<F6>         1.1%             215,001<F7>        3.4%
  R. Scott Kirk                         0               -               80,610<F12>       1.3%
  Kristine A. Crabs                     0               -               28,181<F13>         *
  All executive officers and
  directors as a group
  (includes 6 persons)           255,557<F14>         1.3%             451,791<F15>       7.1% 

  *  Less than 1%

<FN>
<F1> Unless otherwise indicated, each of the parties listed has sole voting
     and investment power over the shares of Noel Common Stock owned.  The
     number of shares of Noel Common Stock indicated includes in each case
     the number of shares of Noel Common Stock issuable upon exercise of
     options to purchase Noel Common Stock to the extent that such options
     are currently exercisable.  For purposes of this table, such options are
     deemed to be "currently exercisable" if they may be exercised within 60
     days following the date of mailing of this Proxy Statement.

<F2> Based on 20,187,705 shares of Noel Common Stock issued and outstanding on
     October 16, 1996.  In addition, treated as outstanding for the purpose of
     computing the percentage ownership of each director or Named Executive
     Officer and of all executive officers and directors as a group are shares
     of Noel Common Stock issuable to such individual or group upon exercise
     of options to purchase Noel Common Stock to the extent currently
     exercisable.  

<F3> Unless otherwise indicated, each of the parties listed has sole voting
     and investment power over the shares of Common Stock owned.  The number
     of shares of Common Stock indicated includes in each case the number of
     shares of Common Stock issuable upon exercise of outstanding stock
     options, to the extent that such options are currently exercisable.  For
     purposes of this table, such options are deemed to be "currently
     exercisable" if they may be exercised within 60 days following the date
     of mailing of this Proxy Statement.

<F4> Based on 6,331,790 shares of Common Stock issued and outstanding on
     October 16, 1996.  In addition, treated as outstanding for the purpose
     of computing the percentage ownership of each director or Named Executive
     Officer and of all executive officers and directors as a group are shares
     of Common Stock issuable to such individual or group upon exercise of
     options to purchase Common Stock to the extent currently exercisable.

<F5> The information set forth in the table and in this footnote regarding
     shares beneficially owned by Gofen & Glossberg, Inc. ("Gofen &
     Glossberg") is based on a Schedule 13G dated February 12, 1996 filed
     with the Securities and Exchange Commission by Gofen & Glossberg.

<F6> Consists of shares issuable upon exercise of options to purchase Noel
     Common Stock. 

<F7> Consists of 9,100 shares held by Ms. Brenner directly, 39,234 shares
     issuable upon exercise of options granted by the Company and 166,667
     shares issuable upon exercise of the Noel Option, but does not include
     an additional 33,333 shares issuable pursuant to the Noel Option which
     are not currently exercisable.

<F8> Consists of 25,500 shares held by Mr. Davis directly, 20,000 shares held
     by Mr. Davis' wife as trustee for Mrs. Davis' children, with respect to
     which shares Mr. Davis disclaims beneficial ownership, and 27,500 shares
     issuable upon exercise of options granted by the Company.

<F9> Consists of 27,500 shares issuable upon exercise of options to purchase
     Common Stock granted by the Company.

<F10> Consists of 22,223 shares issuable upon exercise of options to purchase
      Noel Common Stock granted by Noel.

<F11> Consists of 9,100 shares held by Mr. Niven directly and 18,400 shares
      issuable upon exercise of options to purchase Common Stock granted by
      the Company.

<F12> Consists of 68,250 shares held by Mr. Kirk directly and 12,360 issuable
      upon exercise of options to purchase Common Stock granted by the Company
      which are currently exercisable.  The number indicated does not include
      an additional 53,390 shares issuable pursuant to options granted by the
      Company which are not currently exercisable.

<F13> Consists of 22,750 shares held by Ms. Crabs directly and 5,431 shares
      issuable upon exercise of options to purchase Common Stock granted by
      the Company which are currently exercisable.  The number indicated does
      not include an additional 17,069 shares issuable pursuant to options to
      purchase Common Stock granted by the Company which are not currently
      exercisable.

<F14> Consists of 255,557 shares issuable upon exercise of options granted by
      Noel.  

<F15> Includes 317,092 shares issuable upon exercise of options granted by
      the Company and Noel and certain shares with respect to which beneficial
      ownership is disclaimed.  
</FN>
</TABLE>

                             Election of Directors

     At the Meeting, four directors are to be elected by the stockholders, 
each to hold office until the next Annual Meeting of Stockholders and until 
their successors are duly elected and qualified.  The four nominees for 
election as directors are, Karen Brenner, C. Larry Davis, Alexander P. 
Lynch and James G. Niven.  The four nominees are presently serving as 
directors of the Company.  Unless otherwise specified, the enclosed proxy 
will be voted in favor of the nominees named herein for election.  The 
proxies cannot be voted for a greater number of persons than the number 
of nominees named.  Should any nominee named herein for election become 
unavailable for any reason, it is intended that votes will be cast 
pursuant to the accompanying proxy for such substitute nominees as the 
Board of Directors may recommend unless the Board reduces the number of 
directors to be elected.  Each of the nominees has consented to serve 
if elected.

     The number of directors which constitutes the full Board of Directors is
currently fixed at four.  The By-laws of the Company provide that the number
of directors which shall constitute the full Board may be changed from time
to time by resolution adopted by the Board of Directors or the stockholders,
provided that no decrease made in such manner shall shorten the term of any
incumbent director.  

Information Concerning Director Nominees and Executive Officers

     The information set forth below, furnished to the Board of Directors 
by the respective individuals, shows as to each director, director nominee 
and each of the executive officers of the Company (i) his or her name and 
age; (ii) his or her principal position with the Company; (iii) his or her 
principal occupation or employment, if different, and (iv) the month and 
year in which he or she began to serve as a director or executive officer.  
Directors hold office until the next annual meeting of stockholders of the 
Company and until their successors have been elected and qualified or until 
their earlier resignation or removal.  Officers serve at the discretion of 
the Board of Directors.  No family relationship exists among any of the 
executive officers and directors of the Company.

<TABLE>
<CAPTION>
                                          Principal
                                          Occupation 
                     Principal            or                   Director or
                     Position             Employment,          Executive
Name and Age         With Lincoln         If Different         Officer Since
- ------------------------------------------------------------------------------
<S>                  <C>                  <C>                  <C>
Karen                Chairman and         Managing Director,   Director since
Brenner(40)          Chief Executive      Noel Group,          August, 1992; 
                     Officer;             Inc.                 Chairman and  
                     Director <F1><F2>                         Chief Executive
                                                               Officer since 
                                                               June 1994

C. Larry             Director<F3><F4>     Chairman, Chief      August, 1992
Davis(55)                                 Executive Officer
                                          and Principal 
                                          of Farmhouse 
                                          Foods Company   

Alexander P.         Director<F1><F2>     Co-President         November, 1993
Lynch(44)                                 and Co-Chief 
                                          Executive 
                                          Officer of The  
                                          Bridgeford Group 

James G.              Director<F3><F4>    Managing Director,   October, 1992
Niven(50)                                 Burson-
                                          Marsteller    

R. Scott Kirk(44)     Executive Vice                           Mr. Kirk was 
                      President and                            appointed to 
                      Chief Operating                          this office in
                      Officer                                  May 1995.  Mr.
                                                               Kirk had  
                                                               served as Vice
                                                               President-
                                                               General
                                                               Manager since
                                                               September, 1992

Kristine A. Crabs(33)   Vice President and                     Ms. Crabs was
                        Chief Financial                        appointed to
                        Officer,                               this office
                        Secretary and                          in July 1996.
                        Treasurer                              Ms. Crabs had
                                                               served as
                                                               Vice President-
                                                               Finance and
                                                               Administration,
                                                               Secretary and 
                                                               Treasurer since 
                                                               January, 1993

<FN>

<F1>  Member of the Executive Committee.
<F2>  Member of the Compensation Committee.
<F3>  Member of the Long Term Equity Incentive Committee.
<F4>  Member of the Audit Committee.

</FN>
</TABLE>

                              Biographical Information

     The following sets forth the principal occupations of each of the 
Company's executive officers and director nominees during the previous five
years, as well as the names of any other public or registered investment
companies of which they are directors.

     Karen Brenner has served as Chairman and Chief Executive Officer since 
June 20, 1994.  Ms. Brenner has also served as a director of Lincoln since its
inception and has served as a director of Noel Group, Inc., a company which 
conducts its principal operations through small and medium-sized operating 
companies (including Lincoln) in which it holds controlling or other 
significant equity interests, from October 1989 until November 1991, and as a
Vice President of Noel from April 1989 until November 1991, when she became a
Managing Director.  Prior to joining Noel, Ms. Brenner was a principal in a
management and financial consulting business, specializing in managing 
turnaround situations for venture capital and leveraged buyout companies.  
In February 1996, Ms. Brenner was elected Vice Chairman, director and 
consultant of Belding Heminway Company, Inc., ("Belding Heminway") and on 
May 9, 1996, she was elected Chairman of the Board.  Belding Heminway 
manufactures and markets industrial threads and consumer threads and is a 
distributor of home sewing and crafts products, principally buttons.  Ms. 
Brenner is a director of On Assignment, Inc., a leading nationwide provider 
of science professionals on temporary assignments to laboratories in the 
biotechnology, environmental, chemical, pharmaceutical, food and beverage and
petrochemical industries. Ms. Brenner is currently a member of the Board of 
Trustees of Prep for Prep, a charitable organization dedicated to providing 
preparatory education to disadvantaged children, and a trustee of the City 
Parks Foundation of New York.

     C. Larry Davis has served as a director of Lincoln since its inception.
He is Chairman of the Board, Chief Executive Officer and a principal of 
Farmhouse Foods Company.  Mr. Davis has a broad food and beverage industry 
background with over 25 years experience at Nestle S.A. (1973-1992) and 
PepsiCo Inc. (1967-1973) in both domestic and international business 
operations.  During the period from 1984 through 1991, Mr. Davis served 
as Group Vice President and President of the $500 million Nestle Specialty 
Products Company where he was primarily involved in the successful turnaround 
of under-performing businesses, the creation of new business growth divisions,
and acquisitions and divestitures.

     Alexander P. Lynch has served as a director of Lincoln since November 
1993.  Mr. Lynch has been Co-President and Co-Chief Executive Officer of The 
Bridgeford Group ("Bridgeford"), a financial advisory firm, since January 
1995.  From April 1991 to December 1994 he served as a Senior Managing 
Director of Bridgeford.  From 1985 until April 1991, Mr. Lynch was a 
Managing Director of Lehman Brothers, a division of Shearson Lehman Brothers 
Inc.  Mr. Lynch is also a director of Illinois Central Corporation, a railroad
holding company, and a member of the Board of Directors of Patina Oil & Gas 
Corporation, an independent oil and gas company engaged in exploration and 
development.

     James G. Niven has served as a director of Lincoln since October 1992.  
He is currently a Managing Director of Burson-Marsteller, a public relations 
firm, and, since 1982, has been a general partner of Pioneer Associates, a 
venture capital investment company.  He is also a director and Co-Chairman of 
The Lynton Group, Inc., a company engaged in aircraft charter and maintenance, 
a Chairman of Omar Torres, Inc., a jewelry design company, and is also a 
director of Noel Group, Inc., The Prospect Group, Inc., a company which prior 
to its adoption in 1990 of a Plan of Complete Liquidation and Distribution 
conducted its major operations through subsidiaries acquired in leveraged 
buyout transactions, Global Natural Resources, Inc., a company engaged in the 
exploration, development and production of oil and gas, Tatham Offshore, Inc., 
an independent energy company engaged in the development, exploration and 
production of offshore oil and gas reserves, HealthPlan Services Corporation, 
a leading managed healthcare service company, Hudson River Capital LLC, a 
limited liability company which conducts its operations through medium and 
large sized entities in which it holds either controlling or non-controlling 
equity interests, CBT Bancshares, Inc., a multi-financial holding company, and 
an advisory director of Houston National Bank, a commercial bank.  He is a 
member of the Board of Managers of Memorial Sloan-Kettering Cancer Center, and 
a trustee of the Museum of Modern Art and the National Center for Learning 
Disabilities, Inc.

     R. Scott Kirk has served as Executive Vice President and Chief Operating 
Officer since May 26, 1995.  Prior to this appointment Mr. Kirk served as Vice 
President-General Manager of Lincoln since September 14, 1992.  Mr. Kirk began 
his career with Amstar Corporation (Domino Sugar) in New York as an internal 
auditor in 1974 and held various positions of increasing responsibility 
culminating in his appointment as Assistant Manager of General Credit.  In 
1982, Mr. Kirk joined Continental Grain Company, in New York as Director-
Corporate Credit with worldwide responsibility for credit granting and trade 
finance.  Joining Nestle in 1985 as General Credit Manager, Mr. Kirk was 
responsible for managing the credit exposure of a $2 billion in sales and a 
$100 million receivables portfolio.  In 1987, Mr. Kirk became Business 
Controller for the Developing Business Group within Nestle; a mixture of 
seven diverse businesses with total sales in excess of $400 million.  In 
August 1990, Mr. Kirk was promoted to Vice President-Finance and Chief 
Financial Officer of Nestle Dairy Systems.

     Kristine A. Crabs joined Lincoln in January 1993 as Vice President of 
Finance and Administration, and on July 18, 1996 was promoted to Vice 
President and Chief Financial Officer.  Prior to joining Lincoln, Ms. Crabs 
was a Senior Audit Manager with KPMG Peat Marwick, specializing in the food 
and consumer products industries.  


Meetings and Committees of the Board

     The Board of Directors has standing Executive, Audit, Compensation and 
Long Term Equity Incentive Committees.  There is no formal Nominating 
Committee; the Board of Directors or the Executive Committee performs this 
function.  None of the directors who serve on any of such Committees is an 
employee or officer of the Company except that Ms. Brenner, who serves on the 
Executive and Compensation Committees is Chairman of the Board and Chief 
Executive Officer.

     The Executive Committee, consists of Ms. Brenner and Mr. Lynch.  The 
Executive Committee has all the powers of the Board of Directors in the 
management of the business and affairs of the Company, except as such powers 
are limited by the Delaware General Corporation Law.  The Executive Committee 
did not meet during the fiscal year ended June 30, 1996.

     The Audit Committee, consists of Messrs. Niven and Davis.  The Audit 
Committee consults with the auditors of the Company and such other persons as 
the members deem appropriate, reviews the preparations for and scope of the 
audit of the Company's annual financial statements, reviews drafts of such 
statements, recommends to the Board such action, including the engagement and 
fees of the independent auditors, as the Committee deems appropriate, and 
monitors the functioning of the Company's accounting and internal control 
systems by meeting with representatives of management and the independent 
auditors, and performs such other duties relating to the financial statements 
and other matters of the Company as the Board of Directors may assign from 
time to time.  The Audit Committee met once during the fiscal year ended 
June 30, 1996.  

     The Compensation Committee, consists of Ms. Brenner and Mr. Lynch.  The 
Compensation Committee has all of the powers of the Board of Directors, 
relating to the compensation of or providing incentives for the officers, 
directors, employees and other persons performing substantial services for 
the Company, other than those matters delegated by the Board to the Long 
Term Equity Incentive Committee.  During the fiscal year ended June 30, 
1996, the Compensation Committee met once.  

     The Long Term Equity Incentive Committee, consists of Messrs. Niven and 
Davis.  The Long Term Equity Incentive Committee has all of the powers of 
the Board of Directors with respect to the administration of the 1993 Stock 
Option Plan and the Non-Employee Directors' Plan (collectively, the "Stock 
Option Plans"), including with respect to the 1993 Stock Option Plan, the 
authority to grant options to qualified persons to purchase shares of Common 
Stock upon the terms set forth in such plan and the authority to issue shares 
of Common Stock in respect of such issuance.  During the fiscal year ended 
June 30, 1996, the Long Term Equity Incentive Committee met once.

     During the fiscal year ended June 30, 1996, the Board of Directors held 
four meetings.  All of the directors attended at least 75% of the total 
number of meetings held, during the fiscal year ended June 30, 1996, by (i) 
the Board and (ii) the Board Committees of which they were members.


Beneficial Ownership Reporting Compliance with Section 16(a) of the 
Securities Exchange Act of 1934

     Section 16(a) of the Securities Exchange Act of 1934 requires the 
Company's officers and directors, and persons who own more than ten percent 
of a registered class of the Company's equity securities, to file reports of 
ownership and changes in ownership with the SEC and to furnish the Company 
with copies of such reports.

     Based solely on its review of the copies of such forms furnished to the 
Company by such reporting persons during the fiscal year ended June 30, 1996, 
or written representations from such reporting persons that no Forms 5 were 
required for those persons with respect to such period, the Company believes 
that during the fiscal year ended June 30, 1996 all filing requirements 
applicable to its officers, directors, and greater than ten-percent 
beneficial owners were complied with.

                      EXECUTIVE COMPENSATION

Summary Compensation Table

     The following table sets forth certain information regarding compensation 
awarded or paid to, or earned by, during each of the last three fiscal years, 
the person who served as the Chairman and Chief Executive Officer during the 
fiscal year ended June 30, 1996, and the Company's executive officers (other 
than the Chairman and Chief Executive Officer) who were serving as executive 
officers during the fiscal year ended June 30, 1996 and whose total salary 
and bonus during the fiscal year ended June 30, 1996 exceeded $100,000 (the 
"Named Executive Officers").

<TABLE>
<CAPTION>
                                                                                     Long Term Compensation   
                                                                         --------------------------------------
                                           Annual Compensation                    Awards              Payouts 
                                 ------------------------------------    ------------------------    ----------
    (a)                  (b)         (c)           (d)         (e)           (f)          (g)           (h)             (i)
                                                              Other
                                                              Annual      Restricted                                 All Other
Name and                                                      Compen-       Stock                       LTIP           Compen-
Principal                                          Bonus      sation       Award(s)     Options/       Payouts         sation
  Position            Year<F1>    Salary ($)        ($)       ($)<F2>         ($)        SARs(#)         ($)              ($)  
- --------------------------------------------------------------------------------------------------------------------------------
<S>                    <C>        <C>            <C>          <C>         <C>         <C>              <C>           <C>       
Karen Brenner           1996         -                -          -            -         5,000<F3>        -           175,000<F4>
  Chairman and          1995         -                -          -            -         2,500<F3>        -           175,000<F4>
  Chief Executive       1994         -                -          -            -       200,000<F5>        -             5,966<F6>
  Officer

R. Scott Kirk<F7>       1996       160,000       30,000          -            -             -            -             3,200<F8>
  Executive Vice        1995       143,000        4,000          -            -         7,000<F9>        -             2,860<F8>
  President and         1994       141,667            -          -            -             -            -             2,833<F8>
  Chief Operating
  Officer

Kristine A. Crabs       1996       105,400       20,000          -            -             -            -             2,108<F10>
  Vice President and    1995        95,400        4,000          -            -         5,000<F9>        -             1,908<F10>
  Chief Financial       1994        92,700            0          -            -             -            -             1,854<F10>
  Officer                                                                                                                 

<FN>
<F1> Reference to 1996, 1995 and 1994 herein means each fiscal year ending 
     June 30, respectively.  
<F2> The dollar value of perquisites and other personal benefits for each of 
     the Named Executive Officers was less than established reporting 
     thresholds.
<F3> Awarded to Ms. Brenner pursuant to the Company's Non-Employee 
     Directors' Stock Option Plan.  
<F4> Consists of $175,000 paid by Noel.  Reference is made to "Employment 
     Contracts and Termination of Employment and Change in Control 
     Arrangements" for a description of Ms. Brenner's employment arrangement 
     with Noel.  
<F5> Effective June 20, 1994, Noel granted Ms. Brenner an option to purchase 
     200,000 shares of the Company's Common Stock held by Noel (the "Noel 
     Option").
<F6> Consists of $5,966 paid by Noel.
<F7> On May 23, 1995, Mr. Kirk was appointed Executive Vice President and 
     Chief Operating Officer by the Board of Directors.  Mr. Kirk had served 
     as Vice-President - General Manager since September 14, 1992.
<F8> Consists of amounts contributed by the Company to Mr. Kirk's account 
     under the Company's 401(k) plan.
<F9> Awarded on December 15, 1994 pursuant to the Company's 1993 Stock Option 
     Plan.  
<F10> Consists of amounts contributed by the Company to Ms. Crabs' account 
      under the Company's 401(k) plan.
</FN>
</TABLE>


Options/SAR Grants During the Fiscal Year Ended June 30, 1996

     The following table sets forth, information regarding individual grants 
of stock options made during the fiscal year ended June 30, 1996 to each of 
the Named Executive Officers, and their potential realizable values. 

<TABLE>
<CAPTION>
                                                                                                 Potential Realizable Value at
                                                                                                 Assumed Annual Rates of 
                                                                                                 Stock Price Appreciation for 
                           Individual Grants                                                     Option Term
- -------------------------------------------------------------------------------------------      ------------------------------
     (a)                       (b)               (c)               (d)               (e)            (f)          (g)
                           Number of          % of Total 
                              Shares       Options/SAR's  
                          Underlying          Granted to       Exercise or 
                       Options/SAR's        Employees in        Base Price       Expiration 
Name                         Granted         Fiscal Year            ($/Sh)             Date        5% ($)       10% ($)
- -----------------------------------------------------------------------------------------------------------------------------
<S>                     <C>                 <C>                 <C>              <C>               <C>          <C>          
Karen Brenner                5,000<F1>                -             $2.70          11/14/05           -         $4,332
R. Scott Kirk                      -                  -                 -                 -           -              -
Kristine A. Crabs                  -                  -                 -                 -           -              -

<FN>
<F1>  Granted on November 14, 1995 pursuant to the Company's 
      Non-Employee Directors' Stock Option Plan.  

</FN>
</TABLE>

Aggregate Option/SAR Exercises During the Fiscal Year and Fiscal Year End 
Option/SAR Values

     The following table provides information related to options exercised 
by the Named Executive Officers during the fiscal year ended June 30, 1996 
and the number and value of unexercised stock options held by the Named 
Executive Officers at that date.  The Company does not have any outstanding 
stock appreciation rights.

<TABLE>
<CAPTION>
                                                                                                   Value of Unexercised 
                                                                    Number of Unexercised          In-the-Money  
                                                                    Options/SARs at                Options/SARs 
                                                                    Fiscal Year-End (#)            at Fiscal Year-End <F1>($)
                                                              -----------------------------     -----------------------------
    (a)                (b)                 (c)                            (d)                              (e)
                  Shares Acquired
Name              on Exercise (#)     Value Realized ($)      Exercisable     Unexercisable     Exercisable     Unexercisable
- -----------------------------------------------------------------------------------------------------------------------------
<S>               <C>                 <C>                     <C>             <C>               <C>             <C>          
Karen Brenner                  -                      -           185,067            33,333               0                 0
R. Scott Kirk                  -                      -            32,050            23,700               0                 0
Kristine A. Crabs              -                      -             9,500             8,000               0                 0

<FN>
<F1>  Based on a closing price of Common Stock on June 30, 1996 
      of $1.375 per share.
</FN>
</TABLE>


Compensation of Directors

     Prior to November, 1995 non-employee directors were paid an annual 
retainer of $5,000 for serving as directors of the Company.  In November, 
1995 the non-employee directors elected not to receive an annual retainer 
for calendar 1996 and thereafter.  Directors of the Company are also 
reimbursed for their out-of-pocket expenses incurred in connection with 
their service as directors, including travel expenses.  Pursuant to the 
Company's Non-Employee Directors' Stock Option Plan, as amended, each non-
employee director, following initial election to the Board, automatically 
receives an option to purchase 20,000 shares of Common Stock at an exercise 
price equal to the fair market value per share on the date of grant, and each 
non-employee director automatically receives an option to purchase 5,000 
shares of Common Stock immediately following such director's re-election at 
an exercise price equal to the fair market value of a share of Common Stock 
on the date of grant.

     Prior to September, 1995, the Company engaged C. Larry Davis, a director 
of the Company, on a year-to-year basis, to act as export agent for all of 
the Company's export business other than Canada. Mr. Davis was paid a fee of 
2% of net billings, i.e. the price to the Company paid by customers after 
deduction of returns and allowances.  The Company now handles all export 
customers internally and an export broker commission is no longer being paid 
to Mr. Davis.  During the period from July 1, 1995 through June 30, 1996, 
the Company paid Mr. Davis approximately $9,200 pursuant to this agreement 
as well as $1,900 in director's fees.  The Company believes that the terms 
of the arrangement with Mr. Davis were no less favorable to the Company 
than those that would have been available from an unrelated party.


Employment Contracts and Termination of Employment and Change in Control 
Arrangements

     Pursuant to a letter agreement dated March 1, 1996 by and between 
Ms. Brenner and Noel, as amended by letter dated March 21, 1996, Ms. Brenner 
is employed in an executive capacity by Noel for a period of two years.  The 
term may be extended by mutual agreement.  Pursuant to the agreement, Ms. 
Brenner has agreed to perform such executive services in connection with Noel 
and entities in which Noel holds interests, including Lincoln, as shall 
reasonably be assigned to Ms. Brenner by the Board of Directors or Chief 
Executive Officer of Noel.  $175,000 of the salary paid to Ms. Brenner 
pursuant to this agreement is deemed to be paid for services rendered 
to Lincoln.  

     In addition, as evidenced by a letter agreement dated March 22, 1995, 
in consideration for Ms. Brenner agreeing to serve as Chairman and Chief 
Executive Officer, effective June 20, 1994, Noel granted Ms. Brenner an 
option to purchase 200,000 shares of the Company's Common Stock held by Noel 
at a price of $1.50 per share.  Options to purchase 166,667 of such shares 
are currently exercisable.  The balance is exercisable on the earlier to 
occur of (x) the eighth anniversary of the date of grant, provided that Ms. 
Brenner shall have continued to serve as Chief Executive Officer continuously 
through such date, and (y) from and after the date the stock price reaches 
$5.00. The vested options will terminate on the fourth anniversary of the date 
Ms. Brenner ceases to so serve as Chief Executive Officer or the tenth 
anniversary of the date of grant whichever is earlier.  The shares purchasable 
by Ms. Brenner pursuant to the forgoing options have been registered under 
the Securities Act of 1933, as amended, permitting the resale of such shares 
to the public following exercise of such options by Ms. Brenner. 


COMPENSATION COMMITTEE REPORT ON EXECUTIVE COMPENSATION

     Decisions regarding compensation of the Company's executive officers 
(other that the Chairman and Chief Executive Officer), are generally made 
by the Compensation Committee, formed in February 1993, and the Long Term 
Equity Incentive Committee, formed in November 1993.  Prior to the formation 
of such Committees, decisions regarding executive compensation were made by 
the Board of Directors.  The current members of the Compensation Committee are 
Alexander P. Lynch and Karen Brenner.  Except for Ms. Brenner, none of the 
members of the Compensation Committee during the fiscal year ended June 30, 
1996 were officers or employees of the Company.  The current members of the 
Long Term Equity Incentive Committee are James G. Niven and C. Larry Davis.

     Pursuant to rules adopted by the SEC designed to enhance disclosure of 
companies regarding executive compensation, set forth below is a joint report 
submitted by the members of the Compensation Committee and the Long Term 
Equity Incentive Committee (sometimes collectively referred to as the 
"Committee") addressing the Company's compensation policies for the fiscal 
year ended June 30, 1996 as they affected the Company's executive officers 
generally and, in particular, as they affected Ms. Brenner, the Chairman and 
Chief Executive Officer of the Company.

Compensation of Chairman

     SEC regulations require the Committee to disclose the Committee's bases 
for compensation reported for Ms. Brenner during the fiscal year ended 
June 30, 1996 and to discuss the relationship between such compensation 
and the Company's performance during such period.

     No salary or bonus was paid to Ms. Brenner by the Company during the 
fiscal year ended June 30, 1996.  Pursuant to Ms. Brenner's agreement with 
Noel, Ms. Brenner has agreed to perform such executive services in connection 
with Noel and entities in which Noel holds interests, including Lincoln, as 
shall reasonably be assigned to Ms. Brenner by the Board of Directors or Chief 
Executive Officer of Noel.  $175,000 of the salary paid to Ms. Brenner 
pursuant to this agreement is deemed to be paid for services rendered to 
Lincoln.  In addition, pursuant to the Non-Employee Directors' Plan, 
effective November 14, 1995, Ms. Brenner received an option to purchase 5,000 
shares of Common Stock at an exercise price of $2.70 per share.

Compensation Policies Regarding Executive Officers

     Compensation paid to the Named Executive Officers (other than the 
Chairman and Chief Executive Officer) during the fiscal year ended June 
30, 1996 consisted of salary and annual bonus.  

     The executive compensation policies of the Company are intended to 
provide competitive levels of compensation in order to attract and retain 
qualified executives and to align managements' and stockholders' interests 
in the enhancement of stockholder value over the long term.   In addition, 
through the grant to the executive officers of options to purchase a 
significant amount of Common Stock, the Long Term Equity Incentive Committee 
has in the past utilized the Company's 1993 Stock Option Plan to provide 
long-term incentives to executive officers by enabling them to share in the 
future growth of the Company's business.  The Company has also established a 
401(k) plan to assist in retaining qualified executives.  

     The Committee believes that the Company's executive officers should be 
compensated comparably with executive officers of other publicly held 
companies engaged in the business of manufacturing, distributing and 
marketing snack food products.  The Compensation Committee believes that the 
Company competes with such organizations for qualified executives and is 
therefore required to adopt competitive salary structures.  In setting 
compensation, the Committee considers on an informal basis compensation paid 
by other corporations in businesses similar to the Company, as well as the 
individual contributions to the Company which each of the executives has made 
and could be expected to make in the future and such other factors as the 
Committee may deem relevant at the time of making such determinations.

     Base salaries for the Company's executive officers are determined by the 
Compensation Committee on an annual basis.  In setting such base salaries, the 
Compensation Committee considered the factors set forth in the preceding 
paragraph.

     While the Compensation Committee considers objectively measurable 
performance criteria such as profitability, revenue growth, return on equity, 
market share and operating budget performance in determining annual bonuses, 
the Compensation Committee believes that relying solely on such criteria may 
tend to stress short term performance at the cost of long term growth.  
Instead, the Compensation Committee's decisions as to annual bonuses are based 
primarily on the Compensation Committee's informal evaluation of subjective 
criteria of individual performance.  Such subjective performance criteria 
encompass evaluation of overall contribution to achievement of the Company's 
business objectives, managerial ability, and the executive officer's 
performance in any special projects that the officer may have undertaken.  
The Compensation Committee evaluated performance under these subjective 
criteria and determined the amount of the executive officers' annual bonuses 
for the fiscal year ended June 30, 1996 after informal discussions with other 
members of the Board of Directors.  The Committee considered primarily the 
part played by the Company's executive officers in the accomplishments of the 
Company during such fiscal year.

     The Long Term Equity Incentive Committee believes that stock-based 
performance compensation arrangements are beneficial in aligning managements' 
and stockholders' interests in the enhancement of stockholder value over the 
long-term.  Thus, the Long Term Equity Incentive Committee has in the past 
utilized the Company's stock option plans as an element in the Company's 
compensation packages for its executive officers.  The Long Term Equity 
Incentive Committee believes that by making option grants to executive 
officers, such officers will be motivated to generate potential gains by 
working to steadily increase the Common Stock's price over the long term.  
No option awards were made pursuant to the 1993 Stock Option Plan during 
the fiscal year ended June 30, 1996.  

     The Company's 401(k) Plan is a broad-based employee benefit plan in 
which the executive officers are permitted to participate on the same terms 
as non-executive employees, subject to any legal limitations on the amounts 
that may be contributed or the benefits that may be payable under the plan.  
The Company matches the contributions of participating employees, including 
executive officers, up to a certain level determined by the Board of 
Directors, subject to legal limitations.  Benefits under the 401(k) Plan 
are not tied to Company performance.

     Compensation Deduction Limitation. As part of the 1993 Omnibus Budget 
Reconciliation Act, Congress enacted Section 162(m) of the Internal Revenue 
Code, effective in 1994, which limited to $1 million per year the federal 
income tax deduction available to public companies for compensation paid to 
its chief executive officer and its four other highest paid executive 
officers, unless that compensation qualifies for certain "performance-based" 
exceptions provided for in that section of the Code.  The Committee will 
consider ways to maximize the deductibility of executive compensation, while 
retaining the discretion the Committee deems necessary to compensate executive 
officers in a manner commensurate with performance and the competitive 
environment for executive talent.  Under present employment arrangements, it 
is not anticipated that any officer will receive compensation subject to this 
limitation during the fiscal year ending June 30, 1997.


SUBMITTED JOINTLY BY THE COMPENSATION COMMITTEE AND LONG TERM EQUITY INCENTIVE 
COMMITTEE OF THE BOARD OF DIRECTORS:

Karen Brenner      C. Larry Davis      Alexander P. Lynch      James G. Niven


Compensation Committee Interlocks and Insider Participation

     In February 1993, the Board of Directors formed a Compensation Committee, 
the current members of which are Alexander P. Lynch and Karen Brenner.  Except 
for Ms. Brenner, none of the members of the Compensation Committee during the 
last completed fiscal year were officers or employees of the Company.  In 
November 1993, the Board of Directors formed a Long Term Equity Incentive 
Committee to administer the 1993 Stock Option Plan and the Non-Employee 
Directors' Plan, the current members of which are James G. Niven and C. Larry 
Davis.  None of the members of the Long Term Equity Incentive Committee during 
the fiscal year ended June 30, 1996 were officers or employees of the 
Company.  During the fiscal year ended June 30, 1996, no executive officer of 
the Company served as a director or a member of the Compensation Committee 
(or other board committee performing equivalent functions) of another entity 
one of whose executive officers served on the Compensation Committee, the 
Long Term Equity Incentive Committee, or the Board of Directors of the Company.



                         STOCK PERFORMANCE CHART

     The Stock Performance Chart set forth below compares the cumulative
total shareholder return (change in stock price plus reinvested dividends) on 
the Common Stock for the period beginning January 14, 1994 and ending on 
June 30, 1996 with the cumulative total return on the NASDAQ Index and the 
Media General Confectionery Goods Index over the same period.  The comparison 
assumes $100 was invested on January 14, 1994 in the Common Stock and in each 
of the foregoing indices and that all dividends paid by companies included 
in each index were reinvested.

<TABLE>
<CAPTION>

Cumulative Total Return Among Lincoln Snacks Company
NASDAQ Market Index and MG Group Index

                                      January 14,      June 30,      June 30,      June 30,
Company                                     1994          1994          1995          1996
                                      ----------------------------------------------------

<S>                                   <C>              <C>           <C>           <C>     
Lincoln Snacks Company                   $100.00       $ 35.14       $ 67.57       $ 29.73
Media General Industry Group Index       $100.00       $ 96.06       $100.96       $121.70
NASDAQ Broad Market Index                $100.00       $100.75       $118.17       $148.75


                Assumes $100 Invested on Jan. 14, 1994
                      Assumes Dividend Reinvested
                   Fiscal Year Ending June 30, 1996

</TABLE>


AUDITORS

     As recommended by the Audit Committee of the Board of Directors, the 
Board has selected Arthur Andersen LLP., as independent public accountants to 
audit the financial statements of the Company for the fiscal year ending June 
30, 1997.  A representative of Arthur Andersen LLP. is expected to be present 
at the Meeting and he or she will have the opportunity to make a statement if 
he or she desires to do so and he or she is expected to be available to 
respond to appropriate questions.


DEADLINE FOR STOCKHOLDER PROPOSALS

     Stockholder proposals intended to be presented at the next annual 
meeting of stockholders, to be held in 1997, must be received by the Company 
at 4 High Ridge Park, Stamford, Connecticut 06905 by June 30, 1997, to be 
included in the proxy statement and form of proxy relating to that meeting.


ANNUAL REPORT ON FORM 10-K

     The Company's Annual Report on Form 10-K for the fiscal year ended 
June 30, 1996, as filed with the SEC, is available to stockholders on request 
and may be obtained by writing to:  Lincoln Snacks Company, 4 High Ridge 
Park, Stamford, Connecticut 06905, Attention:  Ms. Kristine A. Crabs, 
Secretary.  A copy of the Company's Annual Report to Stockholders for 
the fiscal year ended June 30, 1996 is enclosed.


OTHER BUSINESS

     The Board of Directors does not know of any matters to be brought 
before the Meeting for formal action other than the matters specified in the 
Notice of Annual Meeting accompanying this Proxy Statement.  If, however, any 
matters not set forth in the Notice of Annual Meeting are properly brought 
before the Meeting or any adjournment thereof, it is the intention of the 
persons named in the enclosed form of proxy to vote such proxy in accordance 
with their best judgment on such matters.

                                          By Order of the Board of Directors.


                                          /s/Kristine A. Crabs
                                          ----------------------------
                                          Kristine A. Crabs, Secretary

Dated:  Stamford, Connecticut
        October 17, 1996


<PAGE>
                     LINCOLN SNACKS COMPANY
               SOLICITED BY BOARD OF DIRECTORS FOR
                  ANNUAL MEETING OF STOCKHOLDERS

at the offices of the Company at 4 High Ridge Park, Stamford, Connecticut 06905
        November 12, 1996, 10:00 A.M. Eastern Standard Time

The Undersigned hereby appoints Karen Brenner, Kristine A. Crabs and R. Scott 
Kirk, and each of them acting alone, with full power of substitution, proxies 
to vote the Common Stock of the undersigned at the 1996 Annual Meeting of 
Stockholders of Lincoln Snacks Company, and any adjournment thereof, for the 
following purposes:  

(1) To elect four members of the Board of Directors to serve until the next 
    annual meeting of stockholders and until their successors are duly elected 
    and qualified; and

(2) To transact such other business as may properly be brought before the 
    meeting or any adjournment thereof.

Receipt of the Notice of Annual Meeting of Stockholders and accompanying Proxy 
Statement of the Board of Directors is acknowledged.

IF NO DIRECTION IS MADE, THIS PROXY WILL BE VOTED FOR THE ELECTION OF DIRECTORS

The Board of Directors recommends a vote FOR all nominees

                   (Continued, and to be dated and signed on the reverse side)



1. Election of four (4) directors as described in the Proxy Statement of the 
   Board of Directors.

 --- FOR all nominees listed below           --- WITHHOLD AUTHORITY to vote for
    (except as marked to the contrary below)     all nominees listed below.

(Instruction:  To withhold authority to vote for any individual nominee, 
               cross out that nominee's name from the list below).

Nominees:  KAREN BRENNER, C. LARRY DAVIS, ALEXANDER P. LYNCH and JAMES G. NIVEN

                       Please sign exactly as your name appears herein.  If 
                       you are signing for the stockholder, please sign the 
                       stockholder's name, your name and state the capacity 
                       in which you are signing.

                       Date:---------------------------------------------, 1996

                       --------------------------------------------------------
                                              Signature

                       --------------------------------------------------------
                                              Signature

                                         SIGN, DATE AND RETURN THIS PROXY CARD 
                                         PROMPTLY USING THE ENCLOSED ENVELOPE.
                                         Votes MUST be indicated (X) in Black 
                                         or Blue Ink.




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