CMG INFORMATION SERVICES INC
DEF 14A, 1996-11-04
DIRECT MAIL ADVERTISING SERVICES
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<PAGE>
 
                            SCHEDULE 14A INFORMATION
          Proxy Statement Pursuant to Section 14(a) of the Securities
                    Exchange Act of 1934 (Amendment No.   )


Filed by the Registrant [X]
Filed by a Party other than the Registrant [ ]
Check the appropriate box:

[ ] Preliminary Proxy Statement      
                                      [ ]  Confidential, for Use of the
                                           Commission Only (as permitted by
[X] Definitive Proxy Statement             Rule 14a-6(e)(2))
[ ] Definitive Additional Materials
[ ] Soliciting Material Pursuant to (S) 240.14a-11(c) or (S) 204.14a-12


                        CMG INFORMATION SERVICES, INC.
          -----------------------------------------------------------
               (Name of Registrant as Specified In Its Charter)

                        CMG INFORMATION SERVICES, INC.
          -----------------------------------------------------------
                  (Name of Person(s) Filing Proxy Statement)


Payment of Filing Fee (Check the appropriate box):
[ ] No Fee Required.
[ ] Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.

     1)  Title of each class of Securities to which transaction applies:
     --------------------------------------------------------------------------
     2)  Aggregate number of securities to which transaction applies:
     --------------------------------------------------------------------------
     3)  Per unit price or other underlying value of transaction computed
         pursuant to Exchange Act Rule 0-11:
     --------------------------------------------------------------------------
     4)  Proposed maximum aggregate value of transaction:
     --------------------------------------------------------------------------
     5) Total fee paid:
     --------------------------------------------------------------------------

[ ] Fee paid previously with preliminary materials.

[ ] Check box if any part of the fee is offset as provided by Exchange Act Rule
0-11(a)(2) and identify the filing for which the offsetting fee was paid
previously.  Identify the previous filing by registration statement number, or
the Form or Schedule and the date of its filing.

     1)  Amount Previously Paid:
     --------------------------------------------------------------------------
     2)  Form, Schedule or Registration Statement No.:
     --------------------------------------------------------------------------
     3)  Filing Party:
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     4)  Date Filed:
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<PAGE>
 
                         CMG INFORMATION SERVICES, INC.
                       100 Brickstone Square, First Floor
                          Andover, Massachusetts 01810
                             _____________________



                                                                October 28, 1996


Dear Stockholder:

     You are cordially invited to attend the Annual Meeting of Stockholders of
CMG Information Services, Inc. which will be held at the Andover Marriott, 123
Old River Road, Andover, Massachusetts, on Tuesday, December 10, 1996, at 9:30
a.m.  I look forward to greeting as many of our stockholders as possible.

     Details of the business to be conducted at the annual meeting are given in
the attached Notice of Annual Meeting and Proxy Statement.

     Whether or not you attend, it is important that your shares be represented
and voted at the meeting.  Therefore, I urge you to sign, date and promptly
return the enclosed proxy in the enclosed envelope so that your shares will be
represented at the meeting.  If you so desire, you may withdraw your proxy and
vote in person at the meeting.

     We look forward to meeting those of you who will be able to attend.


                                     Sincerely,

                                     /s/ David S. Wetherell
                                     ------------------------------------
                                     David S. Wetherell
                                     Chairman and Chief Executive Officer
<PAGE>
 
                        CMG INFORMATION SERVICES, INC.

                             100 Brickstone Square
                                  First Floor
                          Andover, Massachusetts 01810


                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS


                     TO BE HELD TUESDAY, DECEMBER 10, 1996


To the Stockholders of CMG INFORMATION SERVICES, INC.:

     NOTICE IS HEREBY GIVEN that the 1996 Annual Meeting of Stockholders (the
"Meeting") of CMG Information Services, Inc., a Delaware corporation (the
"Company"), will be held at the Andover Marriott, 123 Old River Road, Andover,
Massachusetts, on Tuesday, December 10, 1996, at 9:30 a.m. local time, for the
following purposes:

     1.   To elect one Class III Director to serve until the 1999 Annual Meeting
          of Stockholders or until a successor is elected and qualified.

     2.   To approve an amendment to the Company's 1986 Stock Option Plan to
          permit any individual to be eligible to receive options under such
          plan.

     3.   To ratify the appointment of KPMG Peat Marwick as the Company's
          independent accountants for the current fiscal year.

     4.   To transact such other business as may properly come before the
          Meeting or any adjournments or postponements thereof.

     Only stockholders of record at the close of business on Tuesday, October
22, 1996 will be entitled to notice of and to vote at the Meeting and any
adjournments or postponements thereof.


                              By Order of the Board of Directors

                              /s/ David S. Wetherell
                             ------------------------------
                              David S. Wetherell, Secretary

October 28, 1996

     All stockholders are cordially invited to attend the Meeting.  To ensure
your representation at the Meeting, you are urged to mark, sign, and return the
enclosed proxy card in the accompanying envelope, whether or not you expect to
attend the Meeting.  No postage is required if mailed in the United States.  Any
stockholder attending the Meeting may vote in person even if that stockholder
has returned a proxy.

================================================================================
                            YOUR VOTE IS IMPORTANT
            TO VOTE YOUR SHARES, PLEASE SIGN, DATE AND COMPLETE THE
                ENCLOSED PROXY CARD AND MAIL IT PROMPTLY IN THE
                           ENCLOSED RETURN ENVELOPE.
================================================================================
<PAGE>
 
                                PROXY STATEMENT

                                       OF

                         CMG INFORMATION SERVICES, INC.



GENERAL

     This Proxy Statement and the accompanying Notice of Annual Meeting of
Stockholders are being solicited by the Board of Directors of CMG Information
Services, Inc. (the "Company") for use at the 1996 Annual Meeting of
Stockholders (the "Meeting") to be held at the Andover Marriott, 123 Old River
Road, Andover, Massachusetts, on Tuesday, December 10, 1996, at 9:30 a.m. local
time, or at any adjournment or postponement of the Meeting, for the purposes set
forth in this Proxy Statement and the foregoing Notice of Annual Meeting of
Stockholders.  This Proxy Statement and accompanying proxy card are being mailed
on or about October 31, 1996, to all stockholders entitled to notice of and to
vote at the Meeting.  The principal executive office of CMG Information
Services, Inc. is located at 100 Brickstone Square, First Floor, Andover,
Massachusetts and the Company's telephone number is (508) 684-3600.


SOLICITATION

     The cost of solicitation of proxies, including expenses in connection with
preparing and mailing this Proxy Statement will be borne by the Company.  Copies
of solicitation materials will be furnished to brokerage houses, fiduciaries,
and custodians to forward to beneficial owners of Common Stock of the Company
(the "Common Stock") held in their names.  In addition, the Company will
reimburse brokerage firms and other persons representing beneficial owners of
stock for their expenses in forwarding solicitation material to such beneficial
owners.  Original solicitation of proxies by mail may be supplemented by
telephone, telegram, and personal solicitation by Directors, officers and other
regular employees of the Company.  No additional compensation will be paid to
Directors, officers or other regular employees for such services.


RECORD DATE, VOTING RIGHTS AND OUTSTANDING SHARES

     Only holders of record at the close of business on Tuesday, October 22,
1996, will be entitled to notice of, and to vote at, the Meeting.  As of October
22, 1996, the Company had outstanding 9,174,990 shares of Common Stock.  Each
share of Common Stock has one vote on each proposal that will come before the
Meeting.  A majority of the outstanding shares of Common Stock will constitute a
quorum at the Meeting.  Votes withheld, abstentions and broker non-votes (where
a broker or nominee does not exercise discretionary authority to vote on a
matter) are counted for purposes of determining the presence or absence of a
quorum for the transaction of business, but will not be counted in tabulations
of votes cast on proposals presented to stockholders.


REVOCABILITY OF PROXY AND VOTING OF SHARES

     Any stockholder giving a proxy has the power to revoke it at any time
before it is exercised.  It may be revoked by filing with the Corporate
Secretary of the Company, at the principal executive offices of the Company, 100
Brickstone Square, First Floor, Andover, Massachusetts, an instrument of
revocation or a duly executed proxy bearing a later date.  It may also be
revoked by attendance at the Meeting and an election given to the Corporate
Secretary to vote in person.  If not revoked the proxy will be voted at the
Meeting in accordance with the stockholder's instructions indicated on the Proxy
Card.  If no instructions are indicated the proxy will be voted (I) FOR the
election of the Class III Director described herein, (II) FOR the amendment to
the Company's 1986 Stock Option Plan described herein, (III) FOR the
ratification of the appointment of KPMG Peat Marwick as the Company's
independent accountants for the current fiscal year, and (IV) in accordance with
the judgment of the

                                      -2-
<PAGE>
 
proxies as to any other matter that may be properly brought before the Meeting
or any adjournments or postponements thereof.

STOCKHOLDER PROPOSALS

     Proposals of stockholders of the Company that are intended to be presented
by such stockholders at the Company's 1997 Annual Meeting of Stockholders must
be received by the Corporate Secretary of the Company no later than June 30,
1997 in order to be included in the Proxy Statement and form of proxy relating
to that meeting.


          SECURITY OWNERSHIP BY MANAGEMENT AND PRINCIPAL STOCKHOLDERS

     All share amounts referred to in this Proxy Statement have been adjusted to
reflect a 2.6 for one stock split, a three for two stock split, and a two for
one stock split, effected on November 9, 1993, March 17, 1995 and February 2,
1996, respectively.  The following table sets forth certain information with
respect to beneficial ownership of the Company's shares of Common Stock as of
October 22, 1996, (I) by each person (or group of affiliated persons) who is
known by the Company to own beneficially more than five percent of the Company's
outstanding shares of Common Stock; (II) by each of the Company's Directors;
(III) by each of the Company's executive officers named in the Summary
Compensation Table (the "Named Executive Officers"), and (IV) by all current
Directors and executive officers as a group.  Except as indicated in the
footnotes to this table, the persons named in the table have sole voting and
investment power with respect to all shares shown as beneficially owned by them.
<TABLE>
<CAPTION>
 
                                                   NUMBER SHARES
        BENEFICIAL OWNER                        BENEFICIALLY OWNED (1)          PERCENT
        -----------------                       ----------------------          --------
        <S>                                     <C>                            <C>

        David S. Wetherell (2)                          2,256,682                   24.2%
 
        FMR Corp. (3)                                     977,000                   10.7
 
        Putnam Investments, Inc. (4)                      970,100                   10.6
 
        Gregory M. Avis (5)                                18,800                     *
 
        John A. McMullen (6)                               20,200                     *
 
        Mark D. Gagne                                         856                     *
 
        Hemang Dave                                            --                     --
 
        Richard F. Torre (7)                                8,415                     *
 
        Andrew J. Hajducky III (8)                         12,126                     *
 
        All Current Directors and Executive
        Officers as a Group (6 persons)                 2,316,223                   24.7
</TABLE>
- -------------------
* Less than one percent

(1) Beneficial ownership of Common Stock is determined in accordance with the
    rules of the Securities and Exchange Commission, and includes the holding of
    sole or shared voting or investment power with  respect to shares of Common
    Stock.  Shares of Common Stock subject to options currently exercisable or
    which become exercisable on or before December 21, 1996 are deemed to be
    beneficially owned and outstanding for purposes of computing the percentage
    of the person holding such options, but are not deemed outstanding for
    purposes of computing the percentage ownership of any other person.

                                      -3-
<PAGE>
 
(2) Includes 150,000 shares issuable upon the exercise of outstanding options
    that are exercisable prior to December 21, 1996.  Includes 111,600 shares
    held in trust for the benefit of Mr. Wetherell's minor children.  Mr.
    Wetherell disclaims beneficial ownership as to such shares.

(3) Based on the information provided on the Amendment No. 3 to the Schedule 13G
    filed by FMR Corp. with the Securities and Exchange Commission on February
    14, 1996.  FMR Corp. has sole dispositive power with respect to such shares,
    and sole power to vote 726,800 of such shares.  Fidelity Management Trust
    Company, a wholly-owned subsidiary of FMR Corp. and a bank as defined in
    Section 3(a)(6) of the Securities Exchange Act of 1934, is the beneficial
    owner of 691,200 shares of Common Stock as a result of its serving as
    investment manager of the institutional accounts.

(4) Based on the information provided on the Schedule 13G filed by Putnam
    Investments, Inc. and its affiliates with the Securities and Exchange
    Commission on February 9, 1996.  Includes 867,300 shares and 102,800 shares
    which are beneficially owned by Putnam Investment Management, Inc. and The
    Putnam Advisory Company, Inc.  All beneficial owners of such shares have
    shared power dispose or direct the disposition of such shares.

(5) Consists of shares issuable upon the exercise of outstanding options that
    are exercisable prior to December 21, 1996.

(6) Includes 18,800 shares issuable upon the exercise of outstanding options
    that are exercisable prior to December 21, 1996.

(7) Includes 5,650 shares issuable upon the exercise of outstanding options that
    are exercisable prior to December 21, 1996 and 1,500 shares held in trust
    for the benefit of Mr. Torre's minor children.

(8) Includes 12,000 shares issuable upon the exercise of outstanding options
    that are exercisable prior to December 21, 1996.

                                      -4-
<PAGE>
 
                                   PROPOSAL 1

                             ELECTION OF DIRECTORS


     The Board is divided into three classes.  One class of Directors is elected
each year for a three-year term.  The term of the Company's Class III Director
will expire at this Meeting.  The nominee for the Class III Director is David S.
Wetherell.  The Class III Director elected in 1996 will serve for a term of
three years which will expire at the Company's 1999 Annual Meeting of
Stockholders or when his successor is elected and qualified.  It is intended
that the persons named as Proxies will vote for David S. Wetherell for election
to the Board as a Class III Director.

     David S. Wetherell presently serves as a Class III Director of the Company
and is available for re-election as a Class III Director.  The affirmative vote
of the holders of a plurality of the Common Stock represented and voting at the
Meeting will be required to elect David S. Wetherell to the Board.  If he is
elected as a Director at the Meeting, the Board will consist of a total of three
Directors, two of whom have principal occupations outside the Company and one of
whom is the Chief Executive Officer of the Company.

           MANAGEMENT RECOMMENDS A VOTE IN FAVOR OF THE NAMED NOMINEE


BIOGRAPHICAL INFORMATION

     Biographical and certain other information concerning the Directors of the
Company is set forth below:

NOMINEE FOR ELECTION FOR A THREE-YEAR TERM EXPIRING AT THE 1999 ANNUAL MEETING

     DAVID S. WETHERELL, age 42.  David S. Wetherell has served as Chairman of
the Board, President, Chief Executive Officer and Secretary of the Company since
1986.  He has served as Chairman of the Board, Chief Executive Officer and Clerk
of SalesLink Corporation, a subsidiary of the Company ("SalesLink"), since it
was formed in 1990.  He also served as Chief Executive officer of HMA Group,
Inc., a subsidiary of the Company, from May 1989 until April 1991.  From 1982
until joining the Company in 1986, Mr. Wetherell was a co-founder and President
of Softrend, Inc., a microcomputer software publisher.

DIRECTOR CONTINUING IN OFFICE UNTIL THE 1997 ANNUAL MEETING

     GREGORY M. AVIS, age 38.  Gregory M. Avis has served as a Director of the
Company since 1986.  Since 1987 Mr. Avis has been a General Partner of
affiliates of Summit Ventures, L.P., SV Eurofund C.V. and Summit Investors, L.P.
and is currently Managing Partner of Summit Partners (collectively, the "Summit
Funds"), which are in the private equity investment business.  Mr. Avis is also
a director of Digital Link Corp.

DIRECTOR CONTINUING IN OFFICE UNTIL THE 1998 ANNUAL MEETING

     JOHN A. MCMULLEN, age 54.  John A. McMullen has served as a Director of the
Company since 1986.  Mr. McMullen was a founder and has been a Managing
Principal of Cambridge Meridian Group, Inc., a management consulting firm, since
1984.


BOARD COMMITTEES AND MEETINGS

     During the fiscal year ended July 31, 1996, the Board of Directors held
five meetings.  The Board has two committees: an Audit Committee and a
Compensation Committee.  There is no Nominating Committee or any committee
performing the functions of a nominating committee.

     The Audit Committee recommends to the Board each fiscal year the
independent public accountants who will audit the books of the Company for that
year.  The independent public accountants meet with the Audit 

                                      -5-
<PAGE>
 
Committee with and without the presence of the Company's management to review
and discuss various matters pertaining to the audit including the Company's
financial statements, the report of the independent public accountants on the
results, scope and terms of their work, and their recommendations concerning the
financial practices, controls, procedures and policies employed by the Company.
The Audit Committee consists of Messrs. Avis and McMullen, neither of whom is an
employee or consultant of the Company. Mr. Avis serves as Chairman of the Audit
Committee. The Audit Committee met once during the last fiscal year.

     The Compensation Committee administers the Company's 1986 stock option plan
and 1995 employee stock purchase plan, as well as the Company's short-term and
long-term cash incentive plans, and performance-based stock options.  The
Compensation Committee approves salaries, bonuses and other compensation
arrangements and policies for the Company's officers, and approves loans to, or
loan guarantees for, the Company's officers and employees.  The Compensation
Committee consists of Messrs. Avis and McMullen, neither of whom is an employee
or consultant of the Company.  Mr. McMullen serves as Chairman of the
Compensation Committee.  The Compensation Committee met two times during the
last fiscal year.

     Each incumbent Board member attended all of the meetings of the Board which
such Director was eligible to attend during the fiscal year ended July 31, 1996.
Each incumbent Board member attended all of the meetings held by any committee
of the Board upon which such Director served.

                                   PROPOSAL 2

                      AMENDMENT OF 1986 STOCK OPTION PLAN

     A proposal will be presented at the meeting that the Stockholders approve
an amendment to the Company's 1986 Stock Option Plan (the "Plan") to permit any
individual to be eligible to receive options under the Plan.  Approval of the
amendment to the Plan will require the affirmative vote by the holders of a
majority of the shares of Common Stock present, or represented, and entitled to
vote at the Meeting.  Set forth below is a brief summary of the principal
provisions of the Plan.

GENERAL

      The purpose of the Plan is to provide incentives to key employees of the
Company and its present and future subsidiaries by providing them with
opportunities to purchase stock of the Company pursuant to the exercise of
options.  The Plan provides for the grant of stock options (incentive and
nonstatutory) to key employees and consultants of the Company and its affiliates
("Eligible Persons").

     Currently, Awards may be made under the Plan for up to 2,250,000 shares of
Common Stock (which number is reduced by the number of shares issued pursuant to
the Company's Employee Stock Purchase Plan), subject to adjustment for stock
splits, stock dividends and certain transactions affecting the Company's capital
stock.

     As of October 22, 1996, approximately 569 employees were eligible to
participate in the Plan.  The closing price of the Company's Common Stock as
reported by the Nasdaq National Market on October 22, 1996 was $9 1/2 per share.

ADMINISTRATION

     Awards under the Plan are granted at the discretion of the Compensation
Committee which determines the recipients and establishes the terms and
conditions of each award, including the exercise price, the form of payment of
the exercise price, the number of shares subject to options and the time at
which such options become exercisable.  The exercise price of any incentive
stock option or non-statutory stock option granted under the Plan may not be
less than the fair market value of the Common Stock on the date of grant (or
110% of the fair market value in the case of an incentive stock option granted
to a 10% stockholder of the Company).

     As of October 22, 1996, options to purchase an aggregate of 1,002,988
shares of Common Stock were outstanding under the Plan.  Of the foregoing,
options to purchase an aggregate of 563,000 shares of Common Stock

                                      -6-
<PAGE>
 
had been granted to current executive officers and options to purchase an
aggregate of 439,988 shares of Common Stock had been granted to all other
employees. After taking into account shares available as a result of
cancellation of options granted under the Plan, 984,516 shares of Common Stock
remain available for Awards under the Plan.

PROPOSED AMENDMENT TO THE PLAN

     The Board of Directors has voted, subject to the approval of the
stockholders, to amend the Plan to permit options to be granted to any
individual for whom the Compensation Committee of the Board of Directors
determines that it would be in the best interests of the Company to grant stock
options.

     The Company believes that the amendment to expand the eligibility under the
Plan is necessary and appropriate in order to provide appropriate incentives to
certain individuals who are not employees of the Company.  Individuals such as
consultants to the Company and officers of companies in which the Company or a
subsidiary of the Company has made an investment may be in a position to affect
the operating results and performance of the Company as a whole.  The Board of
Directors believes that the grant of options to purchase the Company's Common
Stock to such individuals and others is, in certain instances, an effective way
in which to provide incentives to such individuals to act in the best interest
of the entire Company.  Individuals who are not employees of the Company would
be eligible to receive only nonstatutory options under the Plan.

FEDERAL INCOME TAX CONSEQUENCES RELATING TO STOCK OPTIONS

     Incentive Stock Options.  An optionee does not realize taxable income upon
the grant or, except as described below, exercise of an incentive stock option
("ISO") under the Plan.

     If no disposition of shares issued to an optionee pursuant to the exercise
of an ISO is made by the optionee within two years from the date of grant or
within one year from the date of exercise, then (a) upon sale of such shares,
any amount realized in excess of the option price (the amount paid for the
shares) is taxed to the optionee as long-term capital gain and any loss
sustained will be a long-term capital loss and (b) no deduction is allowed to
the Company for Federal income tax purposes.  The exercise of ISOs gives rise to
an adjustment in computing alternative minimum taxable income that may result in
alternative minimum tax liability for the optionee.

     If shares acquired upon the exercise of an ISO are disposed of prior to the
expiration of the two-year and one-year holding periods described above (a
"disqualifying disposition") then (a) the optionee realizes ordinary income in
the year of disposition in an amount equal to the excess (if any) of the fair
market value of the shares at exercise (or, if less, the amount realized on a
sale of such shares) over the option price thereof and (b) the Company is
entitled to deduct such amount.  Any further gain realized is taxed as a short-
term or long-term capital gain and does not result in any deduction to the
Company.  A disqualifying disposition in the year of exercise will generally
avoid the alternative minimum tax consequences of the exercise of an ISO.

     Nonstatutory Stock Options.  No income is realized by the optionee at the
time a nonstatutory option is granted.  Upon exercise, (a) ordinary income is
realized by the optionee in an amount equal to the difference between the option
price and the fair market value of the shares on the date of exercise and (b)
the Company receives a tax deduction for the same amount.  Upon disposition of
the shares, appreciation or depreciation after the date of exercise is treated
as a short-term or long-term capital gain or loss and will not result in any
deduction by the Company.

APPROVAL

     Stockholder approval of the proposed amendment is required under the terms
of the Plan.  The affirmative vote by the holders of a majority of the shares of
Common Stock present, or represented, and entitled to vote at the meeting is
required to approve the Plan.  Broker non-votes will not be counted as present
or represented for this purpose.  Abstentions will be counted as present and
entitled to vote and, accordingly, will have the effect of a negative vote.

     THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR APPROVAL OF THE PROPOSED
                            AMENDMENT TO THE PLAN.

                                      -7-
<PAGE>
 
                                  PROPOSAL 3

                            APPOINTMENT OF AUDITORS

     The Board of Directors of the Company has appointed KPMG Peat Marwick LLP,
independent accountants, to audit the Company's consolidated financial
statements for the fiscal year ending July 31, 1997, and recommends that
stockholders vote for ratification of such appointment.  A representative of
KPMG Peat Marwick LLP will be present at the Meeting and will be available to
respond to stockholders' questions and to make a statement if he or she desires
to do so.

     The affirmative vote of the holders of a majority of the Common Stock
represented and voting at the Meeting will be required to ratify the selection
of KPMG Peat Marwick LLP.

    THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR THE APPROVAL OF PROPOSAL 3.


                             ADDITIONAL INFORMATION

MANAGEMENT

     Officers are elected annually by the Board and serve at the discretion of
the Board.  Set forth below is information regarding the current executive
officers of the Company who are not directors of the Company:

<TABLE>
<CAPTION>
NAME                                    AGE                  POSITION
- ----                                    ---                  ---------
<S>                                     <C>  <C>
 
Andrew J. Hajducky III                   42  Chief Financial Officer and Treasurer
 
Richard F. Torre                         45  President and Chief Operating Officer, SalesLink
 
Hemang Dave                              39  President, CMG Direct Interactive, Inc.
 
</TABLE>

     Andrew J. Hajducky III has served as Chief Financial Officer of the Company
since October 1995.  From 1990 until joining the Company, he was a partner with
the public accounting firm of Ernst & Young LLP.  From 1983 through 1990, he
held various positions with Arthur Young & Co., which merged with Ernst &
Whinney to form Ernst & Young LLP.

     Richard F. Torre has served as President and Chief Operating Officer of
SalesLink since 1990.  From 1987 until joining the Company in 1990, Mr. Torre
was manager of CPU Upgrades at Digital Equipment Corporation, a publicly held
computer company.

     Hemang Dave has served as President of CMG Direct Interactive, Inc. since
February, 1996.  Prior to joining the Company, Mr. Dave was a Vice President at
Lotus Development Corp., responsible for managing the merger between Lotus and
International Business Machines Corp.  Prior to that, he was Vice President of
Alliances at Lotus responsible for strategic alliances with over 30 companies
worldwide, including alternate distribution channels under the Lotus Business
Partner Program.  Prior to joining Lotus, Mr. Dave held various positions with
ComputerVision, Prime Computer and IBM.


COMPENSATION OF DIRECTORS

     In 1995, the Company adopted a 1995 Stock Option Plan for Non-Employee
Directors (the "Director Plan").  Under the terms of the Director Plan, each
Director who (1)(i) was a Director of the Company when the Director Plan was
first adopted by the Board of Directors; (ii) has completed at least five years
of continuous service on the Board of Directors; (iii) is not otherwise an
employee of the Company or any of its subsidiaries or affiliates; and

                                      -8-
<PAGE>
 
(iv) is not an affiliate (as defined in the Director Plan) of an institutional
investor in the Company (an "Affiliated Director," and a director meeting all of
the foregoing criteria referred to as a "Current Director") or (2)(i) is elected
a Director of the Company for the first time either by the Board of Directors or
by the stockholders after the 1995 Plan is first adopted by the Board of
Directors or approved by the stockholders; (ii) is not otherwise an employee of
the company or any of its subsidiaries or affiliates; and (iii) is not an
Affiliated Director (a "new Director") was, or shall be, granted an option to
purchase 47,000 shares of Common Stock upon the adoption of the Director Plan by
the Board of Directors, in the case of a Current Director, or the election of
the Director, in the case of a New Director. In addition, if a director who is
an Affiliated Director, and is otherwise eligible to receive options under the
Director Plan, ceases to be an Affiliated Director (that is, ceases to be an
affiliate of an institutional investor in the Company), then such director shall
be granted an option to purchase 47,000 shares of Common Stock upon ceasing to
be an Affiliated Director. An aggregate of 282,000 shares of Common Stock
(subject to adjustments for capital changes) has been reserved for issued under
the Director Plan upon exercise of options.

     Options are granted under the Director Plan at exercise prices equal to the
fair market value of the Company's Common Stock at the time the options are
granted.  Fair market value is the last reported sales price per share of the
Company's Common Stock on the date of grant as reported in the over-the-counter
market.  Options are exercisable in five cumulative installments of 9,400 shares
each, the first installment becoming exercisable immediately after the first
annual meeting of stockholders following the date of grant or commensurate with
the date of grant if the optionee first becomes a director by vote of the
stockholders and each further installment becoming exercisable immediately after
each Annual Meeting of stockholders thereafter, provided that the option holder
continues in office as a director at such time.  No option may be exercisable
more than ten years from its date of grant.  Of the current members of the Board
of Directors, Messrs. McMullen and Avis are eligible to participate in the
Director Plan, and each received an option to purchase 47,000 shares of Common
Stock under the Director Plan during fiscal 1995.

     In addition to the foregoing, directors of the Company receive
reimbursement of expenses incurred with respect to attendance at meetings of the
Board and meetings of committees of the Board.


                             EXECUTIVE COMPENSATION

     The following table provides certain summary information concerning
compensation (including salary, bonuses, stock options, and certain other
compensation) paid by the Company for services in all capacities for fiscal
years ended July 31, 1996, 1995, and 1994, to its Chief Executive Officer and to
each of its four other most highly compensated executive officers whose salary
plus bonus exceeded $100,000 in fiscal 1996 (all five being hereinafter referred
to as the "Named Executive Officers").

                                      -9-
<PAGE>
 
                          SUMMARY COMPENSATION TABLE
 


<TABLE>
<CAPTION>

                                                              LONG-TERM
                                           ANNUAL            COMPENSATION
                                        COMPENSATION            AWARDS
                                        -------------        -----------
                                                              SECURITIES
 NAME AND PRINCIPAL                               BONUS       UNDERLYING        ALL OTHER
    POSITION                YEAR    SALARY($)      ($)         OPTIONS(1)     COMPENSATION ($)(2)
- ---------------             ----    ----------   --------    ------------     -------------------
<S>                        <C>      <C>          <C>        <C>               <C>
David S. Wetherell (3)       1996      180,250      75,000           --            1,502
 Chairman, President and     1995      180,250     175,000      150,000            3,383
 Chief Executive Officer     1994      168,550      96,411      300,000            4,588
Mark D. Gagne, CPA (4)       1996      58,182          --            --               68
 President and Chief         1995      91,331      50,000        15,000            2,552
 Executive Officer of CMG    1994      82,659      29,637        15,000            2,850
 Direct Interactive
Richard F. Torre             1996      128,947      96,400        2,000            2,579
 President and Chief         1995      124,525      19,400       26,250            2,479
 Operating Officer of        1994      117,611      28,535           --            2,171
 SalesLink
Hemang Dave (5)              1996       41,846      16,667       30,000               --
  President of CMG Direct
  Interactive, Inc.
Andrew J. Hajducky III (6)   1996       81,667      33,333       60,000               --
 Chief Financial Officer
 and Treasurer
</TABLE>
- ---------------------

(1)  The Company's 1986 Stock Option Plan is administered by the Compensation
Committee of the Board of Directors.  The Committee granted stock options
during fiscal 1996 which are reflected in this column.  All stock options
granted in fiscal 1996 were non-statutory (also called non-qualified) stock
options as opposed to incentive stock options complying with Section 422 of
the Internal Revenue Code, have an exercise price equal to fair market
value on the date of grant, vest at a rate of 20% per year, and have terms
varying from six to ten years.  During fiscal 1994, Mr. Wetherell was
awarded a non-qualified performance-based stock option under the Company's
1986 Stock Option Plan granting to Mr. Wetherell the right to purchase up
to 300,000 shares of Common Stock of the Company at an option price of
$2.67 per share.  The option becomes exercisable in ten annual installments
of up to 30,000 shares each, beginning on November 1, 1994, and ending on
November 1, 2003, but only if and to the extent that the Company meets
certain performance goals as determined by the Compensation Committee in
its sole discretion, and, in any event, the option becomes exercisable (to
the extent not previously exercisable) as to the first 150,000 shares on
November 1, 1998, and as to the second 150,000 shares on November 1, 2003,
if Mr. Wetherell is employed by the Company as its President and Chief
Executive Officer pursuant to his Employment Agreement on such dates.  As
of October 1, 1996, this option had vested with respect to 90,000 shares of
Common Stock.  See "Employment Agreement" below.

(2)  Amounts set forth in this column represent Company cash contributions under
the Company's 401(k) Plan and Company Common Stock contributions under the
Company's Employee Stock and Profit Sharing Plan and Trust.

                                      -10-
<PAGE>
 
(3)  In April 1995, the Company formed its internet investment and development
arm, CMG@Ventures, L.P., a Delaware Limited Partnership ("CMG@Ventures"), and,
through two wholly-owned subsidiaries, is committed to contribute up to
$35,000,000 to CMG@Ventures. The purpose of CMG@Ventures is to provide
intellectual and financial capital to companies seeking to further the
commercialization of the internet and other interactive media. Mr. Wetherell is
a profit general partner (as defined) of CMG@Ventures, and, in that capacity,
received a 6% carried interest (the "Interest") in the profits, losses, capital
gains and capital losses of CMG@Ventures. Mr. Wetherell's Interest vests in
forty quarterly installments of 3.75% of his Interest for each of the first 20
installments and 1.25% of his Interest for each of the next 20 installments. As
of July 31, 1996, although CMG@Ventures had made several investments in
portfolio companies, no amounts were distributed to any of its partners,
including Mr. Wetherell.

(4)  Mr. Gagne resigned as an officer of the Company effective January 2, 1996.
The information shown in the table reflects the compensation earned by Mr. Gagne
from July 31, 1995 through January 2, 1996.

(5)  On February 26, 1996, Mr. Dave was elected as President of CMG Direct
Interactive, Inc. Mr. Dave's annual base salary is $120,000. The information
shown in the table reflects the compensation earned by Mr. Dave from February
26, 1996 through July 31, 1996.

(6)  On October 24, 1995, the Board of Directors elected Andrew J. Hajducky III
as Chief Financial Officer and Treasurer of the Company. Mr. Hajducky's base
salary is $110,000. The information shown in the table reflects the compensation
earned by Mr. Hajducky from October 24, 1995 through July 31, 1996.


                    STOCK OPTION GRANTS IN FISCAL YEAR 1996

     The following table sets forth information concerning individual grants of
options to purchase Common Stock (also reported in the Summary Compensation
Table) under the 1986 Stock Option Plan made to each Named Executive Officer
during the fiscal year ended July 31, 1996.  Mr. Wetherell was not granted any
options to purchase Common Stock in the last fiscal year.
<TABLE>
<CAPTION>
 
                                                Individual Grants
                             ------------------------------------------------------

                                                      Percentage                                   Potential Realizable Value
                                                      of Total                                      at Assumed Annual Rates of 
                                 Number of            Options                                        Stock Price Appreciation
                                 Securities          Granted to                                         for Option Term (3) 
                                 Underlying          Employees    Exercise or                    
                                   Options           in Fiscal     Base Price      Expiration         
                                Granted(#)(1)         1966(2)      ($/Share)          Date         5%($)      10%(S)
                             -----------------       ---------    ----------        --------      -------   ---------
<S>                          <C>                  <C>              <C>              <C>         <C>        <C>

Name                                                                                                          
- -----
Richard F. Torre                      2,000            0.9%           $12.88         10/23/01     $ 8,760    $ 19,875
President and Chief
Operating Officer,
SalesLink
Andrew J. Hajducky III               60,000           26.3%           $10.13          10/8/01   $ 206,710   $ 468,955
Chief Financial Officer
and Treasurer
Hemang Dave                          30,000           13.1%           $29.63          1/30/02   $ 302,311   $ 685,841
President of CMG
Direct Interactive, Inc.
</TABLE>
- -----------------


(1)  See footnote 1 to the Summary Compensation Table above.

(2)  Options to purchase an aggregate of 228,456 shares were granted to all
     employees in fiscal 1996.

(3)  Amounts reported in these columns represent amounts that may be realized
upon exercise of the options immediately prior to the expiration of their
term assuming the specified compounded rates of appreciation (5% and 10%)
on the Company's Common Stock over the term of the options.  These numbers
are calculated based on rules promulgated by the Securities and Exchange
Commission and do not reflect the Company's estimate of future stock price
growth.  Actual gains, if any, on stock option exercises and Common Stock
holdings are dependent on the timing of such exercise and the future
performance of the Company's Common Stock.  There can be no assurance that
the rates of appreciation assumed in this table can be achieved or

                                      -11-
<PAGE>
 
that the amounts reflected will be received by the option holder.


       1996 AGGREGATED OPTION EXERCISES AND FISCAL YEAR END OPTION VALUES

     Presented below is further information with respect to options exercised by
each Named Executive Officer during fiscal 1996 and with respect to unexercised
stock options to purchase the Company's Common Stock and held by each Named
Executed Officer as of July 31, 1996.
<TABLE>
<CAPTION>
 
 
                                                                         Number of Securities      Value of Unexercised
                                                                        Underlying Unexercised         In-the-Money
                                                                              Options at                Options at
                                             Shares                        July 31, 1996(#)          July 31, 1996($)
                                          Acquired on       Value            Exercisable/              Exercisable/
                  Name                    Exercise(#)   Realized($)(1)       Unexercisable           Unexercisable(2)
- ----------------------------------------------------------------------------------------------------------------------
<S>                                       <C>           <C>             <C>                      <C>
David S. Wetherell                             11,000      508,274              90,000/360,000   $1,169,970/$4,679,880
President, Chief Executive Officer and        223,000    6,419,827
 Secretary
Mark D. Gagne CPA                               6,000      274,615                         0/0                     -/-
President and Chief Executive Officer,          6,000      238,255
 CMG Direct Interactive                         2,000       84,538
                                                1,000       32,390
                                                2,000       64,667
                                                1,600       54,267
                                                1,600       47,631
                                                1,400       39,083
 
Richard F. Torre                                5,250       43,759                    0/23,000              -/$265,243
President and Chief Operating Officer,
 SalesLink
Andrew J. Hajducky III                             --           --                    0/60,000              -/$352,500
Chief Financial Officer and Treasurer
Hemang Dave                                        --           --                    0/30,000                     -/0
President of CMG
Direct Interactive, Inc.
- ---------------------
</TABLE>

(1)  Based on the difference between the option exercise price of such options
     and the closing price of the underlying common stock on the date of
     exercise.

(2)  Based on the difference between the option exercise price and the closing
     price of the underlying common stock on July 31, 1996, which closing price
     was $16.


                         COMPENSATION COMMITTEE REPORT

     The Compensation Committee of the Board of Directors (the "Committee") is
composed of two independent, disinterested Directors who are not employees of
the Company.  The Committee regularly reviews and approves generally all
compensation and fringe benefit programs of the Company and also reviews and
determines the actual compensation of the Named Executive Officers, as well as
all stock option grants, performance-based stock options and both long-term and
short-term cash incentive awards to all key employees.  All compensation actions
taken by the Committee are reported to and approved by the full Board of
Directors.  The Committee also reviews and makes recommendations to the Board on
policies and programs for the development of management personnel and management
structure and organization.  The Committee reviews and administers the Company's
1986 Stock Option Plan and the Company's 1995 Employee Stock Purchase Plan.  The
Committee regularly reviews Executive Compensation Reports prepared by
independent organizations in order to evaluate the appropriateness of its
Executive Compensation Program.

                                      -12-
<PAGE>
 
     The Committee uses its base salary and incentive bonus program for the
Named Executive Officers in order to enhance short-term profitability and
stockholder value and uses stock options, performance-based stock options, and
long-term cash incentive awards to enhance long-term growth in profitability,
return on equity and stockholder value.  In order to meet these objectives, the
Committee first sets base salaries for the Named Executive Officers for each
fiscal year based on a review of average base salaries among competitive peer
groups and then sets target incentive bonus awards comprising varying
percentages of total target compensation  depending on the position being
reviewed.  The Committee reviews the Company's annual performance plan for the
ensuing fiscal year and sets specific incentive target bonus awards which are
directly linked to the short term financial performance of the Company as a
whole.  The Named Executive Officers of the Company then have an opportunity to
earn a 25% payout of their individual target bonuses in each fiscal quarter
provided that the Company meets or exceeds its performance plan for that
quarter.  These quarterly bonuses are prorated to the extent that the Company
achieves a portion of its performance plan.  If the full amount of the quarterly
bonuses are not earned in an fiscal quarter, the Named Executive Officers have
an opportunity to improve performance and thereby to earn retroactively the full
amount of the target quarterly bonuses to the extent not earned in prior
quarters.  The annual performance plan is based on operating income before
extraordinary gains and losses and before taxes.  The Committee has complete
discretionary authority to award full bonuses or special bonuses for special
achievements.

     In addition to salaries and incentive bonuses, the Committee also grants
stock options to Named Executive Officers and other key employees of the Company
and its subsidiaries in order to focus the efforts of these employees on the
long-term enhancement of profitability and stockholder value.  Options may be
granted with respect to the common stock of the Company or of a subsidiary.  In
the past, the Committee has also granted a long-term cash incentive award to the
President of SalesLink Corporation in order to focus his efforts on increasing
earnings and stockholder value in SalesLink.

     With respect to the Chief Executive Officer of the Company, the
Compensation Committee has utilized a base salary and incentive bonus, with the
bonus being based on individual performance with respect to each fiscal year.
The Company has entered into an Employment Agreement with Mr. Wetherell and in
connection therewith has issued to him a non-qualified performance stock option
for the purchase of up to 300,000 shares of Common Stock of the Company.  See
"Employment Agreement."  The Compensation Committee has also issued Mr.
Wetherell other stock options which generally vest over a period of five years.

     In order to participate in the rapidly developing business opportunities
related to the Internet, the Company formed CMG@Ventures, L.P. as a captive
venture capital fund competing with other funds to find and invest in these
opportunities.  CMG@Ventures had invested in eight Internet related companies as
of July 31, 1996, and the Company actively participates in their management.
Five of these companies are controlled by CMG@Ventures and hence by the Company.
The Compensation Committee has granted Mr. Wetherell, who is a general partner
of CMG@Ventures, a six percent (6%) interest in the net profits of CMG@Ventures
in accordance with the practice in the venture capital industry.

     The Committee believes that the foregoing combination of base salaries,
incentive bonuses, stock options, performance-based stock options, tandem stock
options and long-term cash incentives have helped develop a Senior Management
Group dedicated to achieving significant improvement in both the short-term and
long-term financial performance of the Company.

     The foregoing report has been furnished by the two members of the
Compensation Committee -  Gregory M. Avis and John A. McMullen (Chairman).

                                      -13-
<PAGE>
 
STOCKHOLDER RETURN PERFORMANCE PRESENTATION


     The graph below compares the cumulative total stockholder return of the
Company's Common Stock from January 25, 1994 (the date of the Company's initial
public offering) through July 31, 1996 against the cumulative total of the
NASDAQ Stock Market Index and the NASDAQ Computer and Data Processing Services
Index during the same period.  Management cautions that the stock price
performance shown in the graph below should not be considered indicative of
potential future stock performance.

Comparison of Cumulative Total Return Among CMG Information Services, Inc., the
NASDAQ Stock Market Index, and the NASDAQ Computer and Data Processing Services
                                     Index.



<TABLE>
<CAPTION>
 
 
                                     Base Date                     Cumulative Return
Company/Index Name                January 25, 1994  July 31, 1994    July 31, 1995    July 31, 1996
- -------------------               ----------------  -------------  -----------------  -------------
<S>                               <C>               <C>            <C>                <C>
CMG Information Services, Inc.             $100.00        $109.09            $527.27        $581.81
NASDAQ Stock Market Index                  $100.00        $ 92.11            $129.34        $141.03
NASDAQ Computer and Data
  Processing Services Index                $100.00        $ 95.64            $165.05        $185.41
</TABLE>

     The graph shown above assumes that $100 was invested in the Company's
Common Stock and in each index on January 25, 1994.  In addition, the total
return for the Company's Common Stock and the indexes used assumes the
reinvestment of dividends, even though dividends have not been declared on the
Company's Common Stock.


EMPLOYMENT AGREEMENT

     In November of 1993, the Company entered into an employment agreement with
Mr. Wetherell, which runs through July 31, 1998, at a minimum annual salary
which is currently at $180,250.  The agreement may be extended

                                      -14-
<PAGE>
 
for an additional five years by agreement of the parties. The agreement provides
for annual incentive awards in amounts to be determined by the Compensation
Committee and salary continuation for the shorter of two years or the entire
length of the agreement in the event (i) Mr. Wetherell terminates his agreement
following a change of control of the Company not approved by the Board of
Directors and a change in a majority of the Directors, or (ii) Mr. Wetherell's
employment is terminated involuntarily and not for cause; except that the two-
year limit shall not apply in either event if the Company has achieved certain
specified performance goals. (See "Severance and Change of Control Arrangements"
below.) The minimum annual salary may be increased from time to time at the
discretion of the Compensation Committee. The agreement contains non-competition
covenants in favor of the Company. The agreement also contains a non-qualified
performance stock option granting to Mr. Wetherell the right to purchase up to
300,000 shares of Common Stock of the Company at an option price of $2.67 per
share. This option was granted under the Company's 1986 Stock Option Plan. The
option becomes exercisable in ten annual installments of up to 30,000 shares
each, beginning on November 1, 1994, and ending on November 1, 2003, but only if
and to the extent that the Company meets certain performance goals relating to
(i) the return on stockholders' investment for each year and (ii) the percentage
increase in earnings per share over the prior year. The option also becomes
exercisable if and to the extent that the Company meets these performance goals
on an average basis of (i) up to the prior three years, or (ii) for five years,
and (iii) for an additional five years, if extended. In any event, the option
becomes exercisable (to the extent not previoulsy exercisable) as to the first
150,000 shares on November 1, 1998, and as to the second 150,000 shares on
November 1, 2003.

INCENTIVE COMPENSATION AGREEMENT

     The Company is a party to an Incentive Compensation Agreement with Richard
F. Torre, President of SalesLink, pursuant to which Mr. Torre will receive
incentive compensation in five equal annual installments in the years 1995
through 1999 equal to a percentage of the average adjusted earnings before tax
of SalesLink for 1994 and 1995.  Pursuant to the agreement, Mr. Torre will also
receive incentive compensation in five equal annual installments in the years
2000 through 2004 equal to a percentage of the average adjusted earnings before
tax of SalesLink for 1999 and 2000.  Mr. Torre must be an employee of SalesLink
or the Company in order to earn and receive incentive compensation, provided,
however that Mr. Torre will receive all incentive compensation due under his
agreement if his employment is terminated involuntarily and not for cause (a)
following a change of control of the Company not approved by the Board of
Directors and a change in a majority of the Directors, or (b) following Mr.
Wetherell's ceasing to be Chief Executive Officer of the Company (See "Severance
and Change of Control Arrangements" below.)  The Company's obligation to pay
incentive compensation is also dependent upon SalesLink maintaining its adjusted
earnings before tax at certain levels.  The Incentive Compensation Agreement
between the Company and Mr. Torre does not constitute an employment agreement
and contains non-competition covenants in favor of the Company.

SEVERANCE AND CHANGE OF CONTROL ARRANGEMENTS

     The Company's employment agreement with Mr. Wetherell provides for certain
benefits in the event of involuntary termination of his employment not for cause
or in the event he terminates his employment following a change of control of
the Company that is not approved by the Company's Board of Directors.  In the
event of a change of control of the Company not approved by the Board of
Directors, followed by a change in a majority of the Directors, Mr. Wetherell
would have the right to terminate his agreement and a percentage of all
remaining installments of his 300,000 share stock option would become
exercisable equal to the percentage of installments that had previously become
exercisable.  In the event of the involuntary termination of Mr. Wetherell's
employment not for cause, a percentage of up to three remaining 30,000 share
installments of his 300,000 share stock option would become exercisable, equal
to the percentage of installments that had previously become exercisable.

     Any compensation payable to Mr. Wetherell contingent on a change of control
which qualifies as a parachute payment under Section 280G of the Internal
Revenue Code of 1986, as amended, shall be limited to the maximum amount that
may be paid to him without any part of all of such compensation being deemed an
excess parachute payment under that Section.  This maximum amount is determined
by multiplying the average of Mr. Wetherell's base salary and bonus for the
previous five years by three.

     The Limited Partnership Agreement of CMG@Ventures provides that, upon a
change of control (as defined),

                                      -15-
<PAGE>
 
each profit general partner, including Mr. Wetherell, may elect, within two
months of the date of the change of control, to have CMG@Ventures repurchase
all, and not less than all, of the interest in CMG@Ventures held by each profit
general partner at the fair market value of such interest as determined by an
independent appraisal pursuant to a procedure set forth in the Limited
Partnership Agreement. A change of control is defined to mean, among other
things, a change of control of the Company (i) which has not been approved by a
majority of all of the members of the Board of Directors of the Company, or (ii)
which has been approved by a majority of all the members of the Board of
Directors of the Company but which has not been approved by a majority in
interest of the profit general partners of CMG@Ventures and which is likely by
its terms to have a material adverse effect upon the business and prospects of
CMG@Ventures, and which change of control in either event is of a nature that
would be required to be reported in response to Items 6(e) or 14(i), (iv) or (v)
of Schedule 14A of Regulation 14A promulgated under the Securities Exchange Act
of 1934, as amended (the "Exchange Act"), provided that, in the case of a change
of control reportable under Item 6(e), such change of control involves the
acquisition by any "person" (as such term in used in Sections 13(d)(3) and
14(d)(2) of the Exchange Act, but expressly excluding Mr. Wetherell) of
beneficial ownership, directly or indirectly, of securities or interests in the
Company which represent more than 30% of the combined voting power of the
Company's outstanding securities.

     The Company's Incentive Compensation Agreement with Mr. Torre provides that
he will receive all incentive compensation due him under that agreement in the
event of involuntary termination of his employment not for cause (a) following a
change in control of the Company that is not approved by the Board of Directors,
or (b) following Mr. Wetherell's ceasing to be Chief Executive Officer of the
Company.  In such event, Mr. Torre would be entitled to receive incentive
compensation under his Incentive Compensation Agreement through the year 2004
based upon the adjusted earnings before tax of SalesLink as provided above.

COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION

     The members of the Compensation Committee are Gregory M. Avis and John A.
McMullen.  No member of the Compensation Committee has at any time been an
officer or employee of the Company.  No executive officer of the Company served
as a member of the compensation committee or board of directors of any other
entity which has an executive officer serving as a member of the Company's Board
of Directors or Compensation Committee.

SECTION 16 FILINGS

     Section 16(a) of the Securities Exchange Act of 1934, as amended, requires
the Company's directors and executive officers, and persons who own more than
ten percent of a registered class of the Company's equity securities, to file
reports of ownership and change in ownership with the Securities and Exchange
Commission and NASDAQ.  Directors, executive officers, and greater than ten
percent holders are required by SEC regulations to furnish the Company with
copies of all Section 16(a) forms they file.

     Based solely on its review of the copies of such forms received or written
representations from certain reporting persons, the Company believes that,
during fiscal 1996, all filing requirements under Section 16(a) applicable to
its directors and executive officers were met.

                                 OTHER MATTERS

     The Board does not know of any other matter which may come before the
Meeting.  If any other matters are properly presented to the Meeting, it is the
intention of the persons named in the accompanying proxy to vote, or otherwise
to act, in accordance with their best judgment on such matters.

                                 ANNUAL REPORT

     The Company's Annual Report on Form 10-K for the year ended July 31, 1996
is available upon request from the Company.

                                      -16-
<PAGE>
 
     The Board hopes that stockholders will attend the Meeting.  Whether or not
you plan to attend, you are urged to complete, sign and return the enclosed
proxy in the accompanying envelope.  A prompt response will greatly facilitate
arrangements for the Meeting, and your cooperation will be appreciated.
Stockholders who attend the Meeting may vote their shares even though they have
sent in their proxies.



                              By Order of the Board of Directors

                              David S. Wetherell   
                              -----------------------------             
                              David S. Wetherell, Secretary


Andover, Massachusetts
October 28, 1996

                                      -17-
<PAGE>
 
                             [Front of Proxy Card]

                         CMG INFORMATION SERVICES, INC.

          THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

     The undersigned, hereby appoints David S. Wetherell and Andrew J. Hajducky
III and each of them as Proxies of the undersigned, each with the power to
appoint a substitute, and hereby authorizes each of them to represent the
undersigned at the Annual Meeting of Stockholders to be held on December 10,
1996, or any adjournment thereof, and there to vote all the shares of CMG
Information Services, Inc. held of record by the undersigned on October 22,
1996, as directed on the reverse side hereof.  If NO DIRECTION IS GIVEN, THIS
PROXY WILL BE VOTED FOR THE NOMINEE FOR CLASS III DIRECTOR, AND FOR PROPOSALS 2
AND 3.  If the nominee for director is unable or unwilling to serve, the shares
represented hereby will be voted for another person in accordance with the
judgment of the Proxies named herein.

     In addition, in their discretion, the Proxies are hereby authorized to vote
upon such other business as may properly come before the meeting or any
adjournment thereof.  This Proxy when properly executed will be voted in the
manner directed herein by the undersigned stockholder.

  PLEASE VOTE AND SIGN ON OTHER SIDE AND RETURN PROMPTLY IN ENCLOSED ENVELOPE.

Please sign the proxy card exactly as your name or names appear hereon.  Joint
owners should each sign personally.  Trustees and other fiduciaries should
indicate the capacity in which they sign, and where more than one name appears,
a majority must sign.  If a corporation, this signature should be that of an
authorized officer who should state his or her title.


HAS YOUR ADDRESS CHANGED?        DO YOU HAVE ANY COMMENTS?


___________________________      ____________________________


___________________________      ____________________________


___________________________      _____________________________

 
<PAGE>
 
                              [Back of Proxy Card]
<TABLE>
<CAPTION>
 
[X] Please mark votes as
<S>                                       <C>  <C>       <C>
    in this example.
 
1.  Election of Class III Director.       FOR  WITHHOLD
    Nominee:  David S. Wetherell          [  ]   [  ]

2.  Approval of Amendments to 1986        FOR  WITHHOLD  ABSTAIN
    Stock Option Plan                     [  ]   [  ]      [  ]
 
3.  Approval of Independent Account       FOR  WITHHOLD  ABSTAIN
                                          [  ]   [  ]      [  ] 
</TABLE>
RECORD DATE SHARES:

     REGISTRATION



Please be sure to sign and date this proxy.    Date
                                                        MARK HERE
                                                       FOR ADDRESS   [  ]    
                                                        CHANGE AND
                                                       NOTE AT LEFT



_______________________________    ________________________________
Shareholder sign here              Co-owner sign here

   - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 
DETACH CARD
                         CMG INFORMATION SERVICES, INC.

Dear Stockholder:

Please take note of the important information enclosed with the Proxy Ballot.
There are a number of issues related to the management and operation of your
Company that require your immediate attention and approval.  these are discussed
in detail in the enclosed proxy materials.

Your vote counts, and you are strongly encouraged to exercise your right to vote
your shares.

Please mark the boxes on the proxy card to indicate how your shares shall be
voted.  Then sign the card, detach it and return your proxy vote in the enclosed
postage paid envelope.

Your vote must be received prior to the Annual Meeting of Stockholders, December
10, 1996

Thank you in advance for your prompt consideration of these matters.

Sincerely,


CMG Information Services, Inc.

<PAGE>
 
                        CMG INFORMATION SERVICES, INC.

                         (FORMERLY CMG HOLDINGS, INC.)

                             1986 STOCK OPTION PLAN
                             ----------------------


                             AS ADOPTED MAY 2, 1986
                           AMENDED FEBRUARY 25, 1988
                                AUGUST 25, 1988
                                NOVEMBER 8, 1993
                                 JULY 29, 1994

                APPROVED BY THE STOCKHOLDERS ON DECEMBER 6, 1994



ARTICLE 1 - PURPOSE
- -------------------

          This 1986 Stock Option Plan (the "Plan") is intended to provide
incentives to key employees of CMG Information Services, Inc. (formerly CMG
Holdings, Inc.) (the "Company") and its present and future subsidiaries (as
defined in Section 425(f) of the Internal Revenue Code of 1986, as amended (the
"Code")) by providing them with opportunities to purchase stock in the Company
pursuant to the exercise of options.  The Company intends certain options
granted under the Plan which are designated as incentive stock options to be
"incentive stock options" complying with, and subject to, the terms and
conditions of Section 422A of the Code; and with respect to those incentive
stock options this Plan shall be interpreted in accordance with that section of
the Code, as amended, and the rules and regulations promulgated from time to
time thereunder.  Stock options granted hereunder which do not comply with
Section 422A of the Code or are otherwise intended to be non-qualified stock
options shall be designated as non-qualified stock options.


ARTICLE 2 - ADMINISTRATION OF THE PLAN
- --------------------------------------

          The Plan shall be administered by the Compensation Committee (the
"Committee") of the Board of Directors (the "Board") of the Company.  The
Committee shall consist of at least two members of the Board who are not
employees or officers of the Company or its subsidiaries and who are
disinterested persons as defined in Securities and Exchange Commission Rule 16b-
3, as amended.  The Board may remove members from the Committee at any time with
or without cause, or may add members to the Committee.  Vacancies on the
Committee, howsoever caused, shall be filled by the Board.  Acts by a majority
of the Committee at a meeting, or acts approved  in writing by all the members
of the Committee, shall be the valid acts of the Committee.  Subject to the
terms of the Plan, and subject to such overall policies with respect thereto as
may be established from time to time by the

                                       1
<PAGE>
 
Board, the Committee shall have authority to determine the time or times at
which options shall be granted, the persons to whom options shall be granted,
the number of shares covered by each option, the price per share specified in
each option, the time or times when each option or portions or installments of
each option shall become exercisable and the duration of the exercise period or
periods thereof, the conditions for the exercise of each option or portions or
installments of each option or for acceleration of the exercise date or dates of
each option or portions or installments thereof, or for the cancellation or
termination of each option or portions or installments thereof, and all other
terms and provisions of each option and each instrument by which each option
shall be evidenced.

          All determinations and interpretations made by the Committee with
respect to the Plan and each option granted thereunder shall be binding and
conclusive on all interested parties unless otherwise determined by the Board.
The Committee may from time to time adopt such rules and regulations for
carrying out the Plan as it may determine in its sole discretion.  No member of
the Board or the Committee shall be liable with respect to any action or
determination made in good faith regarding the Plan or any option granted under
it.

          In the event that the Board fails to appoint a Committee, those
members of the Board who are "disinterested persons" shall have all powers and
authority to administer the Plan.  In such event, the word "Committee" wherever
used herein shall be deemed to mean the "disinterested persons" on the Board
unless the context requires otherwise.


ARTICLE 3 - ELIGIBLE PERSONS
- ----------------------------

          Options may only be granted to officers and other key employees of the
Company or its subsidiaries (as defined in Section 425(f) of the Code).  The
granting of any option to a person shall neither entitle such person to, nor
disqualify him from, participation in any other grant of options pursuant to
this Plan or any other plan.  Directors who are not employees of the Company or
its subsidiaries shall not be eligible to receive options under this Plan.


ARTICLE 4 - STOCK
- -----------------

          The stock subject to the options granted hereunder shall be shares of
the Company's authorized but unissued shares of Common Stock, par value $0.01
per share, or shares of Common Stock reacquired by the Company including shares
purchased in the open market ("Common Stock").  The maximum number of shares
which are hereby reserved for issuance and may be issued pursuant to this Plan
is 750,000 less such number of shares as may from time to time be issued
pursuant to the CMG Information Services, Inc. 1994 Employee Stock Purchase
Plan, subject to adjustment as provided in Article 13.  In the event any option
granted under the Plan shall expire, terminate or be cancelled for any reason
without having been exercised in full, or shall cease for any reason to be
exercisable in

                                       2
<PAGE>
 
whole or in part, the unpurchased shares subject thereto, to the extent the
option ceases to be exercisable, shall again be available under the Plan.


ARTICLE 5 - GRANT OF OPTIONS
- ----------------------------

          Options may be granted to eligible persons in such number and at such
times during the term of the Plan as the Committee shall determine.


ARTICLE 6 - MINIMUM PRICE OF OPTIONS
- ------------------------------------

          The price per share specified in each option granted under the Plan
shall in no event be less than 100% (110% in the case of an incentive stock
option granted to a 10% shareholder as defined in Section 422A(b)(6) and related
sections of the Code) of the fair market value per share of Common Stock on the
date the option is granted.  Fair market value shall be determined by the
Committee in good faith in accordance with applicable regulations under the
Code.  If there is a public market for the Common Stock of the Company, fair
market value shall be the last closing price before or on the valuation date, or
the mean between the highest and lowest quoted selling prices in the market
before or on the valuation date, or an average of such prices, all as the
Committee in its sole discretion shall determine.


ARTICLE 7 - DURATION OF OPTIONS
- -------------------------------

          Subject to earlier termination as provided in Articles 9 and 10, each
option shall expire on the date specified by the Committee, but in the case of
incentive stock options such expiration date shall be not more than ten years
(five years in the case of an incentive stock option granted to a 10%
shareholder as defined in Section 422A(b)(6) and related sections of the Code)
from its date of grant.  The Committee may extend the term of any previously
granted option provided that if such option is an incentive stock option it must
expire not more than ten or five years from its original date of grant as
provided above.


ARTICLE 8 - EXERCISE OF OPTIONS
- -------------------------------

          Subject to the provisions of Articles 9 through 12, each option
granted under the Plan shall be exercisable as follows:

          A.   The option shall either be fully exercisable at the time of grant
               or shall become exercisable in such installments or portions and
               at such time or times or upon the 

                                       3
<PAGE>
 
               happening of such conditions as the Committee may determine. The
               installments or portions may be cumulative or noncumulative as
               the Committee may determine.

          B.   Once all or any installment or portion of an option becomes
               exercisable it shall remain exercisable until cancellation
               thereof or until expiration or termination of the option, unless
               otherwise specified by the Committee.

          C.   Each option may be exercised from time to time, in whole or in
               part, up to the total number of shares with respect to which it
               is then exercisable.

          D.   The date of exercise of any option or any portion or installment
               of any option may be accelerated by fulfillment of such
               conditions as the Committee may determine. Furthermore, the
               Committee shall have the right to accelerate the date of exercise
               of any option or any portion or installment thereof for any
               reason.

          E.   In no event shall an incentive stock option granted before
               January 1, 1987, hereunder be exercisable by any optionee while
               there is outstanding any incentive stock option which was
               previously granted to such Optionee to purchase stock in the
               Company or in a predecessor of the Company until such previously
               granted incentive stock option is exercised in full or expires by
               reason of lapse of time.

          F.   The aggregate fair market value (determined at the time the
               option is granted) of the Common Stock with respect to which
               incentive stock options granted after December 31, 1986, are
               exercisable for the first time by an optionee during any calendar
               year (under all incentive stock option plans of the company and
               its parent and subsidiary corporations) shall not exceed
               $100,000.


ARTICLE 9 - TERMINATION OF RELATIONSHIP
- ---------------------------------------

          If an optionee's employment with the Company or any subsidiary is
terminated for any reason other than death, disability (within the meaning of
Section 105(d)(4) of the Code), or termination for cause, his options may be
exercised to the extent they were exercisable on the date of such termination,
but no further installments or portions of such options will become exercisable
(unless otherwise determined by the Committee) and each such option shall
terminate on the date one month following the date of such termination (but not
later than its specified expiration date).  The aforesaid one month period may
be extended by the Committee in its sole discretion up to an additional two
months in the case of incentive stock options and up to the expiration date of
each such option in the case of non-qualified stock options.  If an optionee's
employment with the Company or any subsidiary is terminated for cause (as
defined by the Committee in its sole discretion), all his options shall
terminate immediately and be of no further force or effect.  Whether authorized
leaves of absence or absence on military or governmental service may constitute
termination for purposes of the Plan shall be conclusively

                                       4
<PAGE>
 
determined by the Committee. Nothing in the Plan or in any option granted
hereunder shall be deemed to give any optionee the right to continue his
employment with the Company or any of its subsidiaries or shall be deemed to
interfere in any way with the right of the Company to terminate any optionee's
employment at any time and for any reason. Options granted under the Plan shall
not be affected by any change of employment among the Company and its
subsidiaries so long as the optionee continues to be an employee of the Company
or one of its subsidiaries.


ARTICLE 10 - DISABILITY; DEATH
- ------------------------------

     If an optionee becomes disabled (within the meaning of Section 105(d)(4) of
the Code), his options may be exercised to the extent they were exercisable on
the date he ceased to have an employment relationship with the Company or any
subsidiary, but no further installments or portions of such options will become
exercisable (unless otherwise determined by the Committee) and each such option
shall terminate on the date one month following the date of such cessation (but
not later than its specified expiration date).  The aforesaid one month period
may be extended by the Committee in its sole discretion up to an additional
eleven months in the case of incentive stock options and up to the expiration
date of each such option in the case of non-qualified stock options.

     If an optionee dies while he has an employment relationship with the
Company or during the one month (or extended) periods referred to in Article 9
or referred to above in this Article 10, his options may be exercised to the
extent they were exercisable on the date of his death, by his estate, or duly
appointed representative, or beneficiary who acquires the options by will or by
the laws of descent and distribution, but no further installments or portions of
such options will become exercisable and each such option shall terminate on the
date one year following the date of the optionee's death (but not later than its
specified expiration date).


ARTICLE 11 - ASSIGNABILITY
- --------------------------

     No option shall be assignable or transferable by the optionee except by
will or by the laws of descent and distribution, and during the lifetime of the
optionee each option shall be exercisable only by him.

                                       5
<PAGE>
 
ARTICLE 12 - TERMS AND CONDITIONS OF OPTIONS
- --------------------------------------------

     Options shall be evidenced by instruments (which need not be identical) in
such forms as the Committee may from time to time approve.  Such instruments
shall conform to the terms and conditions set forth in Articles 6 through 11 and
may contain such other provisions not inconsistent with the Plan, including
restrictions on transfer, stock repurchase restrictions, forfeiture
restrictions, cancellation restrictions and other restrictions applicable to
shares of Common Stock issuable upon exercise of options granted under the Plan,
as the Committee deems advisable provided such provisions would not cause any
incentive stock option to fail to qualify as an incentive stock option under
Section 422A of the Code.  Common Stock issuable  upon the exercise of options
granted to persons subject to Section 16 of the Securities Exchange Act of 1934
(the "1934 Act") may not be disposed of within six months following date of
grant of such options.  Options granted to persons subject to Section 16 of the
1934 Act may contain additional restrictions necessary to comply with Rule 16b-3
promulgated pursuant to the 1934 Act. The Company shall not be obligated to
deliver any shares unless and until, in the opinion of the Company's counsel,
all applicable Federal and state laws and regulations have been complied with,
nor, in the event the outstanding Common Stock is at the time listed upon any
stock exchange, unless and until the shares to be delivered have been listed, or
authorized to be added to the list upon official notice of issuance, upon such
exchange, nor unless and until all other legal matters in connection with the
issuance and delivery of shares have been approved by the Company's counsel.
Without limiting the generality of the foregoing, the Company may require from
the optionee such investment representation or such agreement, if any, as
counsel for the Company may consider necessary in order to comply with the
Securites Act of 1933.  The Company shall use its best efforts to effect any
such compliance and listing, and the optionee shall take any action reasonably
requested by the Company in this regard.

     Options may be granted hereunder (the "CMG Options") in tandem with options
granted under a subsidiary's stock option plan (the "Subsidiary Options") with
the condition that to the extent that a tandem Subsidiary Option is exercised
the corresponding tandem CMG Option (or corresponding installment or portion
thereof) shall be automatically cancelled and to the extent that a tandem CMG
Option is exercised the corresponding tandem Subsidiary Option (or corresponding
installment or portion thereof) shall be automatically cancelled.


ARTICLE 13 - ADJUSTMENTS
- ------------------------

     Upon the happening of any of the following described events, an optionee's
rights under options granted hereunder shall be adjusted as hereinafter
provided:

     A.   In the event shares of Common Stock of the Company shall be subdivided
          or combined into a greater or smaller number of shares or if, upon a
          merger, consolidation, reorganization, split-up, liquidation,
          combination, recapitalization or the like of the Company, the shares
          of the Company's Common Stock shall be exchanged for other

                                       6
<PAGE>
 
          securities of the Company or of another corporation, each optionee
          shall be entitled, subject to the conditions herein stated and to the
          terms and conditions of each individual option, to purchase such
          number of shares of Common Stock or amount of other securities of the
          Company or such other corporation as were exchangeable for the number
          of shares of Common Stock of the Company which such optionee would
          have been entitled to purchase except for such action, and appropriate
          adjustments shall be made in the purchase price per share to reflect
          such subdivision, combination, or exchange; and

     B.   In the event the Company shall issue any of its shares as a stock
          dividend upon or with respect to the shares of stock of the class
          which shall at the time be subject to option hereunder, each optionee
          upon exercising such an option shall be entitled to receive (for the
          purchase price paid upon such exercise) the shares as to which he is
          exercising his option and, in addition thereto (at no additional
          cost), such number of shares of the class or classes in which such
          stock dividend or stock dividends were declared or paid, and such
          amount of cash in lieu of fractional shares, as he would have received
          if he had been the holder of the shares as to which he is exercising
          his option at all times between the date of the granting of such
          option and the date of its exercise.

     Upon the happening of any of the foregoing events, the class and aggregate
number of shares set forth in Article 4 hereof which are reserved for issuance
pursuant to the Plan or are subject to options which have heretofore been or may
hereafter be granted under the Plan shall also be appropriately adjusted to
reflect the events specified in paragraphs A and B above.

     The Committee shall determine the adjustments to be made under this Article
13, and its determination shall be conclusive and binding on all interested
parties.


ARTICLE 14 - EXERCISE OF OPTIONS
- --------------------------------

     An option (or any part or installment thereof) shall be exercised by giving
written notice to the Company at its principal office address, identifying the
option being exercised, specifying the number of shares as to which such option
is being exercised and accompanied by full payment of the purchase price
therefor either (1) in United States Dollars, in cash or by certified or bank
check, or (2) with the approval of the Committee (which it may grant or withhold
in its sole discretion), in shares of Common Stock of the Company owned by the
optionee having a fair market value (as defined in Article 6 and determined on
the business day immediately preceding the day on which the option is exercised)
equal to, or a fraction of a share less than, such purchase price (together with
cash or certified or bank check equal in value to such fraction of a share), or
(3) in a combination of such Common Stock (with the approval of the Committee)
and cash or check.  Unless the Committee otherwise determines the holder of an
option shall have no rights of a shareholder with respect to the shares covered
by his option until the date of issuance of a stock certificate to him for such
shares.  Unless the Committee otherwise determines no adjustment will be made

                                       7
<PAGE>
 
for cash dividends or similar rights for which the record date occurs after the
exercise of the option but prior to the date such stock certificate is issued.
In no case may a fraction of a share be purchased or issued under the Plan.


ARTICLE 15 - TERMINATION AND AMENDMENTS TO PLAN
- -----------------------------------------------

     The Plan was adopted by the Board on May 2, l986; and became effective on
that date subject to approval by the holders of a majority of the outstanding
shares of voting stock of the Company, which occurred on May 12, 1986.  The Plan
as originally adopted expired on May 1, l996 (except as to options outstanding
on that date).  The Plan was extended to December 6, 2004, by the Board of
Directors of the Company on July 29, 1994, subject to approval by the
stockholders at the Annual Meeting of Stockholders of the Company to be held on
December 6, 1994.  Subject to such approval, the Plan shall expire on December
6, 2004 (except as to options outstandingon that date).  Options may be granted
under the Plan prior to the date of shareholder approval of the Plan (or
approval of the extension of the Plan), but such options shall be granted
subject to such approval.  The Board may terminate or amend the Plan in any
respect at any time, except that, without the approval of the shareholders (a)
the total number of shares that may be issued under the Plan may not be
increased (except by adjustment pursuant to Article 13); (b) the provisions of
Article 3, regarding eligibility, may not be modified; (c) the provisions of
Article 6, regarding the exercise price at which shares may be offered pursuant
to options, may not be modified (except by adjustment pursuant to Article 13);
(d) the expiration date of the Plan may not be extended; and (e) the benefits
accruing to participants under the Plan may not be materially increased.  No
action of the Board or shareholders, however, may, without the consent of an
optionee, substantially impair his rights under any option previously granted to
him; and no amendment may cause any incentive stock options previously granted
or to be granted under the Plan to cease to qualify as incentive stock options
in accordance with the terms and conditions of the Plan.


ARTICLE 16 - GOVERNMENTAL REGULATION
- ------------------------------------

     The Plan and the grant and exercise of options thereunder, and the
Company's obligation to sell and deliver shares of the Company's Common Stock
under such options, shall be subject to all applicable laws (including tax
laws), rules and regulations.


ARTICLE 17 - WITHHOLDING TAXES
- ------------------------------

     At any time when an optionee is required to pay to the Company an amount to
be withheld under applicable income tax laws upon the exercise of a non-
qualified stock option, the optionee may satisfy this obligation (to the extent
of the minimum amount required to be withheld) in whole or in part by electing
(the "Election") to have the Company withhold from the distribution of shares of
Common Stock, a number of shares of Common Stock having a value equal to the
amount required to be withheld.  The

                                       8
<PAGE>
 
value of the shares to be withheld shall be based on the fair market value of
the Common Stock on the Tax Date. Any fractional share amount left over after
satisfying the withholding requirement must be paid to the optionee in cash.
"Tax Date" means the date on which the amount of tax to be withheld with respect
to the exercise of the non-qualified stock option is determined.

     Each such election must be made prior to the Tax Date.  The Committee may
disapprove the Election, may suspend or terminate the right to make an Election,
or may provide with respect to any non-qualified option that the right to make
an Election shall not apply to such option.  An Election is irrevocable.

     If the optionee is subject to Section 16(b) of the Securities Exchange Act
of 1934, an Election by such optionee is subject to the following additional
restrictions:

     A.   No Election shall be effective for a Tax Date which occurs within six
          months of the grant of the option, except that this limitation shall
          not apply in the event the death or disability of the optionee
          occurs prior to the expiration of the six-month period.

     B.   The election must be made either six months prior to the Tax Date or
          must be made during a period beginning on the third business day
          following the date of release for publication of the Company's
          quarterly or annual summary statements of sales and earnings and
          ending on the twelfth business day following such date.

     I certify that set forth above is a true, complete and correct copy of
the CMG Information Services, Inc. 1986 Stock Option Plan as in effect on the
date hereof.



Date:________________                        ________________________________
                                              William Williams II, Assistant
                                              Secretary

                                       9


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