CMG INFORMATION SERVICES INC
10-Q, 1996-06-14
DIRECT MAIL ADVERTISING SERVICES
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<PAGE>
 
                      SECURITIES AND EXCHANGE COMMISSION

                            Washington, D.C. 20549


                                   FORM 10-Q



      QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
                             EXCHANGE ACT OF 1934

                         _____________________________
 

For the quarter ended April 30, 1996              Commission File Number 0-22846



                        CMG INFORMATION SERVICES, INC.
                        ------------------------------
            (Exact name of registrant as specified in its charter)



             DELAWARE                                      04-2921333
  (State or other jurisdiction of            (I.R.S. Employer Identification No)
   incorporation or organization)



  187 Ballardvale Street, Suite B110                          01887
      Wilmington, Massachusetts                            (Zip Code)
(Address of principal executive offices)


                                (508) 657-7000
             (Registrant's telephone number, including area code)



Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months (or for such shorter period that the registrant was
required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days

                          Yes   X             No   
                               ---                ---

 Number of shares outstanding of the issuer's common stock, as of June 7, 1996

 
       Common Stock, par value $.01 per share                  9,162,076
       --------------------------------------       ----------------------------
                      Class                         Number of Shares Outstanding
<PAGE>
 
                CMG INFORMATION SERVICES, INC. AND SUBSIDIARIES
                                   FORM 10-Q

                                     INDEX




Part I.   FINANCIAL INFORMATION                                      Page Number
                                                                     -----------

     Item 1.  Consolidated Financial Statements

              Consolidated Balance Sheets
              April 30, 1996 and July 31, 1995                             3
 
              Consolidated Statements of Operations
              Three and nine months ended April 30, 1996 and 1995          4
 
              Consolidated Statements of Cash Flows
              Nine months ended April 30, 1996 and 1995                    5
 
              Notes to Interim Consolidated Financial Statements          6-8
 
     Item 2.  Management's Discussion and Analysis of Financial
              Condition and Results of Operations                         9-13
 

Part II.  OTHER INFORMATION                                              14-15

SIGNATURE                                                                 16



                                     Page 2
<PAGE>
 
                CMG INFORMATION SERVICES, INC. AND SUBSIDIARIES
                          CONSOLIDATED BALANCE SHEETS
                                  (unaudited)


<TABLE>
<CAPTION>
                                                                                       April 30, 1996           July 31, 1995
                                                                                       --------------           -------------
<S>                                                                                    <C>                      <C>
                            ASSETS

Current assets:
     Cash and cash equivalents                                                         $ 63,877,000              $ 9,423,000
     Available-for-sale securities                                                       22,834,000               56,228,000
     Accounts receivable, trade, less allowance for doubtful                                                               
      accounts                                                                            8,255,000                5,345,000 
     License fees receivable                                                              2,409,000                        -
     Prepaid expenses and other current assets                                            1,319,000                  370,000   
     Refundable income taxes                                                                      -                  666,000   
                                                                                       ------------              -----------
Total current assets                                                                     98,694,000               72,032,000
                                                                                                                           
Property and equipment, net                                                               7,061,000                2,787,000 
                                                                                                                           
Investments in affiliates                                                                 4,748,000                2,700,000 
Cost in excess of net assets of subsidiaries acquired, net of                                                              
 accumulated amortization                                                                 1,363,000                1,280,000  
                                                                                                             
Deferred mailing list costs                                                                 623,000                  733,000
Notes receivable - affiliate                                                              1,670,000                        -
Other assets                                                                              2,994,000                  954,000
                                                                                       ------------              -----------
                                                                                       $117,153,000              $80,486,000
                                                                                       ============              ===========
                                                                                                             
          LIABILITIES AND STOCKHOLDERS' EQUITY                                                               
                                                                                                             
Current liabilities:                                                                                         
     Accounts payable and accrued expenses                                              $ 8,816,000               $4,095,000
     Accrued income taxes                                                                 5,484,000                        -
     Deferred revenues                                                                    3,762,000                        -
     Deferred income taxes                                                                        -               19,886,000
     Other                                                                                2,118,000                  322,000
                                                                                       ------------              -----------
                                                                                                              
Total current liabilities                                                                20,180,000               24,303,000
                                                                                                              
Deferred income taxes                                                                     8,503,000                        -
Other long term liabilities                                                                 477,000                  508,000
Minority interest                                                                        26,292,000                  185,000
Commitments and contingencies                                                                                 
Stockholders' equity:                                                                                         
     Preferred stock, $.01 par value. Authorized 5,000,000 shares; none issued                    -                        -
     Common stock, $.01 par value. Authorized 40,000,000 shares; issued and                                   
       outstanding 9,161,768 shares at April 30, 1996 and 8,838,720 shares                                    
       at July 31, 1995                                                                      92,000                   88,000
     Additional paid-in capital                                                           8,327,000                7,062,000
     Net unrealized holding gain                                                                  -               18,005,000
     Retained earnings                                                                   53,282,000               30,335,000
                                                                                       ------------              -----------
Total stockholders' equity                                                               61,701,000               55,490,000
                                                                                       ------------              -----------
                                                                                       $117,153,000              $80,486,000
                                                                                       ============              =========== 
</TABLE>

   The accompanying notes are an integral part of the financial statements.

                                     Page 3
<PAGE>
 
                CMG INFORMATION SERVICES, INC. AND SUBSIDIARIES
                     CONSOLIDATED STATEMENTS OF OPERATIONS
                                  (unaudited)
 
<TABLE>
<CAPTION>
                                                     Three months ended April 30,       Nine months months ended April 30,
                                                     ----------------------------       ----------------------------------
                                                         1996            1995                  1996             1995
                                                     -----------      -----------          -----------       -----------   
<S>                                                  <C>              <C>                  <C>               <C>            
Net sales                                            $ 7,484,000      $ 5,977,000          $19,424,000      $17,181,000
Operating expenses:                                                                                                    
     Cost of sales                                     5,266,000        3,487,000           12,686,000        9,881,000
     Research and development expenses                 1,751,000                -            3,702,000                -
     In process research and development                       -                -              452,000                -
     Selling expenses                                  2,685,000          823,000            5,548,000        2,231,000
     General and administrative expenses               2,585,000          894,000            6,139,000        2,344,000
                                                     -----------       ----------          -----------      -----------  
      Total operating expenses                        12,287,000        5,204,000           28,527,000       14,456,000
                                                     -----------       ----------          -----------      -----------  
                                                                                                                       
Operating income (loss)                               (4,803,000)         773,000           (9,103,000)       2,725,000
                                                     -----------       ----------          -----------      -----------  
Other income (deductions):                                                                                             
     Gain on sale of available-for-sale securities             -        4,781,000           30,049,000        4,781,000
     Gain on issuance of stock by subsidiary          19,575,000                -           19,575,000                -
     Equity in losses of affiliates                     (931,000)         (48,000)          (1,952,000)         (48,000)
     Interest income, net                                474,000           22,000            1,542,000           69,000
     Minority interest                                   517,000                -              817,000                -
                                                     -----------       ----------          -----------      -----------  
                                                      19,635,000        4,755,000           50,031,000        4,802,000
                                                     -----------       ----------          -----------      -----------  
                                                                                                                       
Income from continuing operations                                                                                      
     before income taxes                              14,832,000        5,528,000           40,928,000        7,527,000
Income tax expense                                     7,418,000        2,006,000           17,981,000        2,805,000
                                                     -----------       ----------          -----------      -----------  
     Income from continuing operations                 7,414,000        3,522,000           22,947,000        4,722,000
                                                                                                                       
Discontinued operations, net of income taxes:                                                                          
     Loss from operations of                                                                                           
        BookLink Technologies, Inc.                            -                -                    -         (690,000)
     Gain on disposal of                                                                                               
        BookLink Technologies, Inc.                            -                -                    -       24,143,000
                                                     -----------       ----------          -----------      -----------  
          Net income                                 $ 7,414,000      $ 3,522,000          $22,947,000      $28,175,000
                                                     ===========       ==========          ===========      ===========  
                                                                                                                       
Net income per share:                                                                                                  
     Income from continuing operations               $      0.74       $     0.37          $      2.32      $      0.50
     Loss from discontinued operations of                                                                             
       BookLink Technologies, Inc.                             -                -                    -            (0.07)
     Gain on disposal of                                                                                               
       BookLink Technologies, Inc.                             -                -                    -             2.58
                                                     -----------       ----------          -----------      -----------  
          Net income                                 $      0.74       $     0.37          $      2.32      $      3.01
                                                     ===========       ==========          ===========      ===========  
                                                                                                                       
Weighted average shares outstanding                    9,969,000        9,394,000            9,907,000        9,376,000
                                                     ===========       ==========          ===========      ===========  
</TABLE>
   
   The accompanying notes are an integral part of the financial statements.

                                     Page 4
<PAGE>
 
                CMG INFORMATION SERVICES, INC. AND SUBSIDIARIES
                     CONSOLIDATED STATEMENTS OF CASH FLOWS
                                  (unaudited)

                          Nine Months Ended April 30,
                          ---------------------------
<TABLE> 
<CAPTION> 
                                                                                    1996              1995
                                                                                ------------       -----------
<S>                                                                             <C>                <C> 
Cash flows from operating activities:                                                       
     Income from continuing operations                                          $ 22,947,000       $ 4,722,000
     Adjustments to reconcile net income to net                                             
      cash provided by (used for) continuing operations:                                    
       Depreciation and amortization                                               1,606,000           682,000
       Deferred income taxes                                                       8,308,000        (3,698,000)
       Gain on sale of available-for-sale securities                             (30,049,000)       (4,781,000)
       Gain on issuance of stock by subsidary                                    (19,575,000)                -
       Equity in losses of affiliates                                              1,952,000            48,000
       Minority interest                                                            (817,000)                -
       In process research and development                                           452,000                 -
       Changes in operating assets and liabilities, excluding effects                       
        of acquired company:                                                                
        Accounts and license fees receivable                                      (5,894,000)       (1,404,000)
        Prepaid expenses and other current assets                                   (869,000)          (47,000)
        Other assets                                                                (554,000)          (16,000)
        Accounts payable and accrued expenses                                      4,493,000           519,000
        Deferred revenues                                                          3,739,000                 -
        Refundable and accrued income taxes                                       13,024,000         5,295,000
                                                                                ------------       -----------

Net cash provided by (used for) continuing operations                             (1,237,000)        1,320,000
Net cash used for discontinued operations                                                  -          (589,000)
                                                                                ------------       -----------
Net cash provided by (used for) operating activities                              (1,237,000)          731,000
                                                                                ------------       -----------
                                                                                            
Cash flows from investing activities:                                                       
     Proceeds from sale or maturity of available-for-sale securities              60,154,000        15,531,000
     Income taxes paid related to sale of available-for-sale-securities          (15,416,000)                -
     Purchase of available-for-sale securities                                   (25,526,000)                -
     Additions to property and equipment                                          (5,959,000)       (1,187,000)
     Sale of property and equipment                                                  705,000                 -
     Investments in affiliates                                                    (4,000,000)       (1,750,000)
     Issuance of notes receivable to affiliate                                    (1,670,000)                -
     Payments related to disposal of BookLink Technologies, Inc.                           -          (650,000)
     Other                                                                          (696,000)         (235,000)
                                                                                ------------       -----------
Net cash provided by investing activities                                          7,592,000        11,709,000
                                                                                ------------       -----------
                                                                                            
Cash flows from financing activities:                                                       
     Proceeds from exercise of stock options                                         381,000            34,000
     Net proceeds from issuance of stock by subsidiary                            46,021,000                 -
     Proceeds from short-term borrowings                                             940,000                 -
     Repayment of short-term borrowings                                             (940,000)                -
     Other                                                                         1,697,000          (136,000)
                                                                                ------------       -----------
Net cash provided by (used for) financing activities                              48,099,000          (102,000)
                                                                                ------------       -----------
                                                                                            
Net increase in cash and cash equivalents                                         54,454,000        12,338,000
Cash and cash equivalents at beginning of period                                   9,423,000         2,955,000
                                                                                ------------       -----------
Cash and cash equivalents at end of period                                      $ 63,877,000       $15,293,000
                                                                                ============       ===========
                                                                                            
Supplemental disclosure information:                                                        
Cash paid during the period for:                                                            
     Interest                                                                   $     44,000       $    18,000
                                                                                ============       ===========
                                                                                            
     Income taxes                                                               $ 12,005,000       $   748,000 
                                                                                ============       ===========
</TABLE>

   The accompanying notes are an integral part of the financial statements.

                                     Page 5
<PAGE>
 
                CMG INFORMATION SERVICES, INC. AND SUBSIDIARIES
              NOTES TO INTERIM CONSOLIDATED FINANCIAL STATEMENTS


A.  Basis of Presentation

          The accompanying consolidated financial statements have been prepared
by the Company in accordance with generally accepted accounting principles. In
the opinion of management, the accompanying consolidated financial statements
contain all adjustments, consisting only of those of a normal recurring nature,
necessary for a fair presentation of the Company's financial position, results
of operations and cash flows at the dates and for the periods indicated. While
the Company believes that the disclosures presented are adequate to make the
information not misleading, these consolidated financial statements should be
read in conjunction with the audited financial statements and related notes for
the year ended July 31, 1995, which are contained in the Company's Form 10-K.

          The results of the three and nine month periods ended April 30, 1996
are not necessarily indicative of the results to be expected for the full fiscal
year. Financial information related to BookLink Technologies, Inc. (BookLink)
has been presented as discontinued operations. Certain prior year amounts in the
consolidated financial statements have been reclassified in accordance with
generally accepted accounting principles to conform with current year
presentation.

       During the quarter ended April 30, 1996, the Company adopted a policy of
recognizing gains on issuance of stock by its subsidiaries in the Company's
consolidated statement of operations if the Company determines the conditions
prescribed by Staff Accounting Bulletin number 51 have been met. At the time a
subsidiary sells its stock to unrelated parties at a price in excess of its book
value, the Company's net investment in that subsidiary increases. Under the
Company's policy, if at that time the subsidiary is an operating entity and not
engaged principally in research and development, the Company records the
increase as gain.

B.  Discontinued Operations of SalesLink Corporation Subsequently Retained

          During the second quarter of 1996, the Company decided to retain its
subsidiary SalesLink Corporation (SalesLink) as part of the Company's continuing
operations. SalesLink was identified for disposition during the fourth quarter
of fiscal 1995 and had been accounted for as a discontinued operation since that
time. The decision was made to continue to operate SalesLink because of its
potential synergies with the Company's newly formed subsidiary CMG Direct
Interactive, Inc. Accordingly, the operating results of SalesLink are now
included in continuing operations, classified as the Company's fulfillment
services segment, and the accompanying consolidated balance sheet as of July 31,
1995 has been reclassified to present SalesLink within continuing operations.

          During the first quarter of fiscal 1996, SalesLink generated sales and
operating income of $2,473,000 and $172,000, respectively. The total assets and
liabilities of SalesLink were $4,989,000 and $1,255,000, respectively, as of
October 31, 1995, and $4,400,000 and $1,211,000, respectively as of July 31,
1995.

C.  Public Sale of Subsidiary Company Stock

          In April, 1996, the Company's subsidiary, Lycos, Inc. (Lycos), sold
3,135,000 shares of its previously unissued common stock in an initial public
offering at $16 per share, receiving net proceeds of $46,021,000. With this
transaction, the Company's ownership interest in Lycos was reduced from
approximately 76%, to approximately 58%, and the Company's net investment in
Lycos increased from approximately $1 million to approximately $20.6 million,
resulting in the recognition of a pretax gain of $19,575,000. This gain reflects
the increased book value of the Company's investment in Lycos resulting from the
net proceeds received by Lycos from the sale of its stock. The Company provided
$8,026,000 for deferred income taxes resulting from the gain.

          Lycos develops and provides on-line guides to the Internet's World
Wide Web, enabling users of the Internet to identify, select, and access the
resources and information of interest to them. The Company's entire interest in
Lycos (consisting of 8,000,000 shares of common stock) is owned by its majority
owned subsidiary limited partnership, CMG@Ventures, L.P. The Company's interest
in Lycos is subject to further reduction because CMG@Ventures, L.P. has agreed
to sell to Lycos up to a total of 999,776 shares of common stock of Lycos to
provide shares issuable upon exercise of options granted by Lycos under its
stock option plans. Of these 999,776 shares, CMG@Ventures, L.P. is obligated to
sell 709,480 shares to Lycos at a purchase price of $0.01 per share and 290,296
shares at prices ranging from $0.29 per share to $16 per share. 

                                    Page 6
<PAGE>
 
                CMG INFORMATION SERVICES, INC. AND SUBSIDIARIES
        NOTES TO INTERIM CONSOLIDATED FINANCIAL STATEMENTS (Continued)

D.        Acquisitions and Investments

          On October 15, 1995, the Company's majority owned subsidiary, Lycos,
acquired 100% of Point Communications Corporation (Point), a company involved in
reviewing and ranking sites on the Internet, in exchange for a minority interest
in Lycos. The acquisition accounting and valuation for the Point acquisition by
Lycos resulted in $452,000 of the total $542,000 purchase price being identified
as in process research and development, which was expensed because technological
feasibility had not been reached at the acquisition date. This amount was
charged to operating results in the second quarter when the acquisition
valuation and accounting was determined. The former owner of Point also received
an option to purchase 343,000 additional Lycos shares at an exercise price of
$2.00 per share. The option has a ten-year term and became fully vested at the
closing of Lycos' initial public offering in April, 1996.

          During the second quarter of fiscal year 1996 the Company, through its
subsidiary limited partnership, CMG @Ventures, L.P. invested $2,750,000 to
increase its ownership in its affiliate, Ikonic Interactive, Inc. (Ikonic), from
19.8% to 36.8% and to purchase a minority ownership interest in a new affiliate,
GeoCities, which is a builder and operator of special-interest on-line
communities. With its increase in ownership in Ikonic, the Company now uses the
equity method of accounting, rather than the cost method, for its investment in
Ikonic. The Company's investment in GeoCities is accounted for on the equity
method.
 
          In the third quarter of fiscal 1996 and in June, 1996, CMG@Ventures,
L.P. invested $2,750,000 to acquire minority interests in Vicinity Corporation
(formerly Proximus) and TELET Communications (formerly Connect). Vicinity
Corporation is a provider of geographical mapping services for the World Wide
Web and TELET sells products which allow direct telephone to Internet access for
adding or editing Web pages (Dial Web) and also enable users to communicate in
their own voice to other Web users (AMail). The Company's investments in
Vicinity and TELET are accounted for on the equity method.

          The unamortized excess of the Company's investments in affiliates over
its equity in the underlying net assets of those affiliates at the date of
acquisition was $4,507,000 and $2,381,000 at April 30, 1996 and July 31, 1995,
respectively. Amortization included in "Equity in losses of affiliates" was
$106,000 and $299,000 for the three and nine months ended April 30, 1996,
respectively. Amortization is recorded on a straight-line basis over 10 years.

          On June 7, 1996, FreeMark Communications Inc. (FreeMark), in which CMG
@Ventures L.P. owned a 43.8% ownership interest at April 30, 1996, successfully
completed a $5.1 million equity financing. Pursuant to this transaction,
CMG@Ventures L.P. invested an additional $3.2 million in FreeMark, including the
conversion of $1,670,000 notes which were included in notes receivable -
affiliate in the Company's April 30, 1996 balance sheet.

          Including the FreeMark transaction, the acquisition accounting and
valuation for investments totaling $6,950,000 to date may result in a
significant portion of the purchase price being identified as in-process
research and development, which will be charged to operating results in the
fourth quarter of fiscal 1996 when the acquisition accounting is determined.

          The Company's investments in Lycos, Ikonic, FreeMark, TELET, Vicinity,
and GeoCities (as well as its other Internet related investments in NetCarta
Corp. and Black Sun Interactive, Inc.) are owned through its majority owned
subsidiary limited partnership, CMG@Ventures, L.P. and its wholly owned
subsidiary CMG@Ventures, Inc. The Company owns 100% of the capital interest and
has all voting rights, and is entitled to 77.5% of the net capital gains, as
defined, of these investments. The remaining 22.5% interest in the net capital
gains on these investments are attributable to six profit partners, including
the President and Chief Executive Officer of the Company. The Company is
responsible for all operating expenses of CMG@Ventures, L.P.

E.  Available-for-Sale Securities

          At July 31, 1995 available-for-sale securities included 1,020,000
shares of America Online Stock, which the Company sold during the quarter ended
October 31, 1995. The net proceeds from the sale were $57,462,000 and the
Company realized a gain on the sale of $30,049,000.

          At April 30, 1996, available-for-sale securities consist of debt
securities, carried at fair value, which the Company does not intend to hold to
maturity. The estimated fair value of these securities consists of $18,780,000
of U.S. Government agency obligations and $4,054,000, of municipal obligations.
The estimated fair value of each investment approximates its amortized cost.

                                     Page 7
<PAGE>
 
                CMG INFORMATION SERVICES, INC. AND SUBSIDIARIES
        NOTES TO INTERIM CONSOLIDATED FINANCIAL STATEMENTS, (Continued)


F.        Segment Information

          The Company's operations are classified in three primary business
segments: (i) list and database services, (ii) fulfillment services and (iii)
investment and development. Summarized financial information by business segment
is as follows:

<TABLE>
<CAPTION>
                                              Three months ended April 30,      Nine months ended April 30,
                                              ----------------------------      ---------------------------
                                                  1996             1995            1996            1995
                                              -----------      -----------      -----------     -----------
<S>                                            <C>              <C>             <C>             <C>
Net sales:                                                                    
     List and database services               $ 2,468,000      $ 2,598,000      $ 8,290,000     $ 8,507,000
     Fulfillment services                       3,437,000        3,379,000        8,513,000       8,674,000
     Investment and development                 1,579,000                -        2,621,000               -
                                              -----------      -----------      -----------     -----------
                                              $ 7,484,000      $ 5,977,000      $19,424,000     $17,181,000
                                              ===========      ===========      ===========     ===========
                                                                              
Operating income (loss):                                                      
     List and database services               $  (787,000)     $   201,000      $  (710,000)    $ 1,510,000
     Fulfillment services                         561,000          762,000        1,014,000       1,405,000
     Investment and development                (4,577,000)        (190,000)      (9,407,000)       (190,000)
                                              -----------      -----------      -----------     -----------
                                              $(4,803,000)     $   773,000      $(9,103,000)    $ 2,725,000
                                              ===========      ===========      ===========     ===========
</TABLE>

G.        Commitments

          In April 1996, the Company's consolidated subsidiary, Lycos, entered
into a one year "Premier Provider" agreement ("the Agreement") with Netscape
Communications Corporation (Netscape) pursuant to which Lycos was designated one
of five "Premier Providers" of search and navigation services accessible from
the "Net Search" button on the Netscape browser. Under the terms of the
Agreement, Lycos is obligated to make installment payments totaling $5 million
over the term of the Agreement. For the three months ended April 30, 1996, Lycos
has recorded a pro-rata portion of this obligation of approximately $278,000 in
"Cost of Revenues" and "Accrued Expenses".

          During the quarter ended April 30, 1996, the Company through its
subsidiaries entered into operating lease commitments with future minimum lease
payments totaling $2,133,000 through fiscal 2001.

          As of April 30, 1996, the Company was obligated to continue to fund
its portfolio companies a total of $2,000,000 in the form of working capital or
additional equity ownership, plus approximately $3,350,000 upon the achievement
of certain milestones.

H.        Earnings Per Share

          Net income per common share is computed based upon the weighted
average number of common and common equivalent shares outstanding during each
period. Common equivalent shares, using the treasury stock method, are included
in the per share calculations only when the effect of their inclusion would be
dilutive. Common stock equivalent shares consist of stock options. On February
2, 1996 and March 17, 1995, the Company effected two-for-one and three-for-two
common stock splits, respectively, in the form of stock dividends. Accordingly,
the financial statements have been retroactively adjusted to reflect these
events.

                                     Page 8
<PAGE>
 
                CMG INFORMATION SERVICES, INC. AND SUBSIDIARIES
          MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
                           AND RESULTS OF OPERATIONS
 

          The discussion in this report contains forward-looking statements that
involve risks and uncertainties. The Company's actual results could differ
materially from those discussed herein. Factors that could cause or contribute
to such differences include, but are not limited to, those discussed below in
"Risk Factors that May Affect Future Results", as well as those discussed in
this section and elsewhere in this report.

Discontinued Operations of SalesLink Corporation Subsequently Retained

          During the second quarter of fiscal 1996, the Company decided to
retain its subsidiary SalesLink Corporation (SalesLink) as part of the Company's
continuing operations. SalesLink was identified for disposition during the
fourth quarter of fiscal 1995 and had been accounted for as a discontinued
operation since that time. The decision was made to continue to operate
SalesLink because of its potential synergies with the Company's newly formed
subsidiary CMG Direct Interactive Inc. (CMGDI). Accordingly, the operating
results of SalesLink are now included in continuing operations, classified as
the Company's fulfillment services segment, and the accompanying consolidated
balance sheet as of July 31, 1995 has been reclassified to present SalesLink
within continuing operations.

          During the first quarter of fiscal 1996, SalesLink generated sales and
operating income of $2,473,000 and $172,000, respectively. The total assets and
liabilities of SalesLink were $4,989,000 and $1,255,000, respectively, as of
October 31, 1995, and $4,400,000 and $1,211,000, respectively, as of July 31,
1995.

Formation of CMG Direct Interactive Inc.

          During fiscal 1996, the Company formed a new subsidiary, CMGDI, from
the Company's former ListLab division. In addition to the Company's traditional
list management services, CMGDI is rapidly evolving into a database and Internet
systems company, focusing on direct marketing solutions. As a result of this
evolution, the Company's former "list and list services" segment is now referred
to as the "list and database services" segment and includes the results of this
subsidiary.

Three months ended April 30, 1996 compared to three months ended April 30, 1995

          Net sales for the quarter ended April 30, 1996 increased $1,507,000 or
25%, to $7,484,000 from $5,977,000 for the quarter ended April 30, 1995. The
increase was primarily attributable to sales of $1,579,000 from the Company's
investment and development segment which was formed during the third quarter of
fiscal 1995, but did not begin generating revenues until the fourth quarter of
fiscal 1995. This increase was partially offset by a $130,000 sales decrease
compared to the prior year in the Company's list and database services segment,
due to increases in paper and postage costs which have impacted the entire
direct marketing industry. As the portfolio companies of the investment and
development segment continue to develop and introduce their products
commercially in the coming months, the Company expects to report further revenue
growth in this segment.

          Cost of sales increased $1,779,000, or 51%, to $5,266,000 in the third
quarter of fiscal 1996 from $3,487,000 for the corresponding period in fiscal
1995, due to $1,472,000 of costs related to the Company's new investment and
development segment and increases of $179,000 and $128,000 in the cost of sales
for the list and database services segment and fulfillment services segment,
respectively. In the list and database services segment, cost of sales as a
percentage of net sales increased to 65% in the third quarter of fiscal 1996
from 55% in the third quarter of fiscal 1995. The increase in the list and
database services cost of sales is primarily attributable to increases in
operating expenses related to the launching of the Company's new Elementary/High
School Database product line. Prior to fiscal 1996 all costs related to the
development of the Elementary/High School Database product were capitalized.
With the initial development of this list now complete and operations
commencing, operating costs are being incurred and previously capitalized costs
are now being amortized.

          Research and development expenses totaled $1,751,000 in the quarter
ended April 30, 1996, primarily consisting of $1,220,000 related to the
operations of the investment and development segment and $461,000 incurred by
CMGDI in the list and database services segment. No research and development
costs were incurred in the third quarter of fiscal year 1995. The Company
anticipates it will continue to devote substantial resources to product
development and that these costs may substantially increase in absolute dollars
in future periods.

          Selling expenses increased $1,862,000, or 226%, to $2,685,000 in the
third quarter ended April 30, 1996 from $823,000 for the corresponding period in
fiscal 1995. This increase was primarily attributable to $1,815,000 incurred in
the Company's new investment and development segment, reflecting the sales and
marketing efforts related to various product launches. Selling expenses
increased as a percentage of net sales to 36%, in the third quarter of fiscal
1996 from 14% in the third quarter of fiscal 1995. The Company expects continued
increases in sales and marketing expenses.

                                     Page 9
<PAGE>
 
                CMG INFORMATION SERVICES, INC. AND SUBSIDIARIES
          MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
                    AND RESULTS OF OPERATIONS, (Continued)


          General and administrative expenses increased $1,691,000, or 189%, to
$2,585,000 in the third quarter of fiscal 1996 from $894,000 for the
corresponding period in fiscal 1995. The increase was attributable to the
creation of the investment and development business segment during the third
quarter of fiscal 1995, which had expense increases of $1,458,000, compared with
the third quarter of 1995, including payroll, facilities, legal and accounting,
depreciation and other general and administrative costs. General and
administrative expenses increased as a percentage of net sales to 35% in the
third quarter of fiscal 1996 from 15% in the third quarter of fiscal 1995. The
Company anticipates that its general and administrative expenses will continue
to increase significantly in absolute dollar amounts as the Company's
subsidiaries, particularly in the investment and development segment, expand
their administrative staffs and infrastructures.

          Equity in losses of affiliates resulted from the Company's minority
ownership in FreeMark Communications (FreeMark), Ikonic Interactive, Inc.
(Ikonic), GeoCities, Vicinity Corporation (Vicinity) and TELET Communications
LLC (TELET). These investments, which were made through CMG@Ventures, L.P., are
accounted for under the equity method, whereby the Company's proportionate share
of each affiliate's operating losses and amortization of the Company's excess
investment over its equity in each affiliate's net assets is included in equity
in losses of affiliates. Since the Company's first investment accounted for on
the equity method, FreeMark, was made during the third quarter of fiscal 1995,
only $48,000 equity in losses were recognized during the three months ended
April 30, 1995 compared with $931,000 for the three months ended April 30, 1996.
The Company expects its portfolio companies to continue to invest in development
of their products and services, and to recognize operating losses, which will
result in future charges recorded by the Company to reflect its proportionate
share of such losses. See Note D of Notes to Interim Consolidated Financial
Statements.

          Gain on issuance of stock by subsidiary represents the Company's
$19,575,000 gain recorded as a result of the sale of stock by its subsidiary,
Lycos, in an initial public offering. This gain represents the increase in the
Company's proportionate share of Lycos' equity. See Notes C and D of Notes to
Interim Consolidated Financial Statements for a more complete description of
this transaction.

          Interest income, net increased $452,000 compared to the quarter ended
April 30, 1995. The increase is primarily due to income from investment of the
proceeds from the sale of America Online common stock, and the Lycos initial
public offering which occurred in October, 1995, and April, 1996, respectively.

          Income tax expense in the third quarter of fiscal 1996 was $7,418,000.
The Company provides for income taxes on a year to date basis at an effective
rate based upon its estimate of full year earnings. In determining the Company's
effective rate, equity in losses of affiliates is excluded, since no tax benefit
on such losses is recognized by the Company.

Nine months ended April 30, 1996 compared to nine months ended April 30, 1995

          Net sales increased $2,243,000, or 13%, to $19,424,000 for the nine
months ended April 30, 1996 from $17,181,000 for the corresponding period in
fiscal 1995. The increase was attributable to sales of $2,621,000 from the
Company's investment and development segment which was formed during the third
quarter of fiscal 1995, offset by sales declines of $217,000 and $161,000, in
the Company's list and database services and fulfillment services segments,
respectively. As the portfolio companies of the investment and development
segment continue to develop and introduce their products commercially in the
coming months, the Company expects to report revenue growth in this segment.

          Cost of sales increased $2,805,000, or 28%, to $12,686,000 for the
nine months ended April 30, 1996 from $9,881,000 for the corresponding period in
fiscal 1995, due primarily to $2,139,000 of costs related to the Company's new
investment and development segment and an increase of $708,000 in the cost of
sales for the list and database services segment.

          In the list and database services segment, cost of sales as a
percentage of net sales increased to 60%, in the first nine months of fiscal
1996 from 51%, in the same period in fiscal 1995. The increase in the list and
database services cost of sales is primarily attributable to increases in
operating expenses related to the launching of the Company's new Elementary/High
School Database product line. Prior to fiscal 1996 all costs related to the
development of the Elementary/High School Database product were capitalized.
With the initial development of this list now complete and operations
commencing, operating costs are being incurred and previously capitalized costs
are now being amortized.

                                    Page 10
<PAGE>
 
                CMG INFORMATION SERVICES, INC. AND SUBSIDIARIES
          MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
                    AND RESULTS OF OPERATIONS, (Continued)

          Research and development expenses totaled $3,702,000 in the nine
months ended April 30, 1996, primarily consisting of $2,794,000 related to the
operations of the investment and development segment and $784,000 incurred by
CMGDI within the list and database services segment. In addition, in the nine
months ended April 30, 1996, the Company recorded $452,000 of in process
research and development expenses incurred by its consolidated subsidiary,
Lycos, related to the acquisition of Point. No research and development costs
were incurred in the first nine months of fiscal year 1995. The Company
anticipates it will continue to devote substantial resources to product
development and that these costs may substantially increase in absolute dollars
in future periods.

          Selling expenses increased $3,317,000, or 149%, to $5,548,000 in the
nine months ended April 30, 1996 from $2,231,000 for the corresponding period in
fiscal 1995. This increase was primarily attributable to $2,916,000 incurred in
the Company's new investment and development segment, reflecting the sales and
marketing efforts related to various product launches. Selling expenses
increased as a percentage of net sales to 29% in the first nine months of fiscal
1996 from 13% in the first nine months of 1995. The Company expects to incur
significant promotional expenses, as well as expenses related to the hiring of
additional sales and marketing personnel and increased advertising expenses and
anticipates that these costs will substantially increase in absolute dollars in
future periods.

          General and administrative expenses increased $3,795,000 or 162%, to
$6,139,000 in the first nine months of fiscal 1996 from $2,344,000 for the
corresponding period in fiscal 1995. The increase was attributable to the
creation of the investment and development business segment during the third
quarter of fiscal 1995, which had expense increases of $3,536,000, including
payroll, facilities, legal and accounting, depreciation and other general and
administrative costs. General and administrative expenses increased as a
percentage of net sales to 32% in the first nine months of fiscal 1996 from 14%
in the first nine months of fiscal 1995. The Company anticipates that its
general and administrative expenses will continue to increase significantly in
absolute dollar amounts as the Company's subsidiaries, particularly in the
investment and development segment, expand their administrative staffs and
infrastructures.

          Gain on sale of available-for-sale securities occurred when the
Company sold its remaining 1,020,000 shares of America Online (AMER) common
stock, realizing a gain of $30,049,000 in October, 1995. Interest income, net,
increased primarily due to income from investment of the proceeds from the sale
of the AMER stock.

          Gain on issuance of stock by subsidiary represents the Company's
$19,575,000 gain recorded as a result of the sale of stock by its subsidiary,
Lycos, in an initial public offering. This gain represents the increase in the
Company's proportionate share of Lycos' equity. See Note C of Notes to Interim
Consolidated Financial Statements for a more complete description of this
transaction.

          Equity in losses of affiliates resulted from the Company's minority
ownership in FreeMark, Ikonic, GeoCities, Vicinity and TELET. These investments,
which were made through CMG@Ventures, L.P., are accounted for under the equity
method, whereby the Company's proportionate share of each affiliate's operating
losses and amortization of the Company's net excess investment over its equity
in each affiliate's net assets is included in equity in losses of affiliates.
Since the Company's first investment accounted for on the equity method,
FreeMark, was made during the third quarter of fiscal 1995, only $48,000 equity
in losses were recognized during the first nine months of fiscal 1995, compared
with $1,952,000 for the first nine months of fiscal 1996. See Note D of Notes to
Interim Consolidated Financial Statements. The Company expects its portfolio
companies to continue to invest in development of their products and services,
and to recognize operating losses, which will result in future charges recorded
by the Company to reflect its proportionate share of such losses.

          Income tax expense in the first nine months of fiscal 1996 was
$17,981,000. The Company provides for income taxes on a year to date basis at an
effective rate based upon its estimate of full year earnings. In determining the
Company's effective rate, equity in losses of affiliates is excluded, since no
tax benefit on such losses is recognized by the Company.

                                    Page 11
<PAGE>
 
                CMG INFORMATION SERVICES, INC. AND SUBSIDIARIES
          MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
                    AND RESULTS OF OPERATIONS, (Continued)

New Accounting Pronouncements

          During October 1995, the Financial Accounting Standards Boards issued
Statement No. 123 ("SFAS 123") which establishes a fair value based method of
accounting for stock based compensation plans. While the Company is studying the
impact of the pronouncement, it continues to account for employee stock options
under APB Opinion No. 25, Accounting for Stock Issued to Employees. SFAS 123
will be effective for fiscal years beginning after December 15, 1995, or fiscal
1997 for the Company.

Liquidity and Capital Resources

          During the first quarter of fiscal 1996, the Company sold its
remaining 1,020,000 shares of AMER common stock, receiving net proceeds of
$57,462,000. In April, 1996, the Company's consolidated subsidiary, Lycos, sold
3,135,000 of its shares in an initial public offering, receiving net proceeds of
$46,021,000 and reducing the Company's ownership in Lycos from approximately
76%, to approximately 58%. The Company's entire interest in Lycos (consisting of
8,000,000 shares of common stock) is owned by its majority owned subsidiary
limited partnership, CMG@Ventures, L.P. (See Notes C and D of Notes to Interim
Consolidated Financial Statements). The Company's interest in Lycos is subject
to further reduction because CMG@Ventures, L.P. has agreed to sell to Lycos up
to a total of 999,776 shares of common stock of Lycos to provide shares issuable
upon exercise of options granted by Lycos under its stock option plans. Of these
999,776 shares, CMG@Ventures, L.P. is obligated to sell 709,480 shares to Lycos
at a purchase price of $0.01 per share and 290,296 shares at prices ranging from
$0.29 per share to $16 per share.

          Working capital at April 30, 1996 increased to $78.5 million compared
to $47.7 million at July 31, 1995, as a result of the sale of AMER stock and the
Lycos initial public offering, offset by the Company's uses of capital. The
Company's principal uses of capital during the first nine months of fiscal 1996
were for payment of income taxes related to the Company's sale of available-for-
sale securities, purchases of property and equipment, investments in affiliates,
funding of start-up activities in the Company's new investment and development
segment and issuance of notes receivable to the Company's minority owned
affiliate, FreeMark. As of April 30, 1996 the Company was obligated to continue
to fund its portfolio companies a total of $2,000,000 in the form of working
capital or additional equity ownership, plus approximately $3,350,000 upon the
achievement of certain milestones. The Company intends to continue to fund
existing and future Internet and interactive media investment and development
efforts.
 
          At July 31, 1995, the Company's credit agreement included two
revolving lines of credit totaling $5.0 million. Since July 31, 1995 these lines
have lapsed and the Company has not pursued renewal. Lycos has a $1.0 million
credit facility which expires on June 1, 1997. No balances were outstanding
under this agreement at April 30, 1996.

          The Company believes that existing working capital will be sufficient
to fund its current operations, investments and capital expenditures for the
foreseeable future. Should additional capital be needed to fund future
investment and acquisition activity, the Company may seek to raise additional
capital through additional public or private offerings of shares of the Company
or its subsidiaries' stock, or through debt financing.

Risk factors that may affect future results

          The Company operates in a rapidly changing environment that involves a
number of risks, some of which are beyond the Company's control. Forward-looking
statements in this document and those made from time to time by the Company
through its senior management are made pursuant to the safe harbor provisions of
the Private Securities Ligation Reform Act of 1995. Forward-looking statements
concerning the expected future revenues or earnings or concerning projected
plans, performance, product development, product release or product shipment, as
well as other estimates related to future operations are necessarily only
estimates of future results and there can be no assurance that actual results
will not materially differ from expectations. The Company undertakes no
obligation to publicly release the results of any revisions to forward-looking
statements which may be made to reflect events or circumstances occurring after
the date such statements were made or to reflect the occurence of unanticipated
events.

                                    Page 12
<PAGE>
 
                CMG INFORMATION SERVICES, INC. AND SUBSIDIARIES
          MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
                    AND RESULTS OF OPERATIONS, (Continued)


          Factors that could cause actual results to differ materially from
results anticipated in forward-looking statements include, but are not limited
to the following:

          * The development of the Internet, as such factors as the level of
usage of the Internet, future acceptance of the Company's Internet related
products and services, demand for Internet advertising, the introduction of new
products and services by the Company and its affiliates or its competitors and
potential expense increases associated with the Company's investments at the
early stages of development may materially affect the Company's operations. As a
result, the Company's mix of services and products may undergo substantial
changes as the Company reacts to competitive and other developments in the
overall Internet market. If widespread commercial use of the Internet does not
develop, or if the Internet does not develop as an effective advertising medium,
the Company's business, results of operations and financial condition will be
materially adversely affected.

          * The Company's business model envisions additional opportunities to
realize value through gains on its strategic investment and development
activities over the next few years. Additionally, the Company's business model
envisions potentially leveraging its investment in present and future Internet
development opportunities through public and private placement of portions of
such investments with outside investors. The Company's business model is
therefore significantly impacted by capital market conditions and the
availability of future funding from public and private markets.

          * Along with its investment and development segment, the Company's
list and database services and fulfillment services segments are subject to
industry related risks, including continued acceptance of the Company's products
and services, the introduction of new products and services by the Company or
its competitors, changes in the mix of services sold and the channels through
which those services are sold, product pricing and cost changes, general
economic conditions and specific economic conditions in the direct marketing and
Internet industries.

                                    Page 13
<PAGE>
 
                CMG INFORMATION SERVICES, INC. AND SUBSIDIARIES

                          PART II: OTHER INFORMATION


Item 4.   Submission of Matters to a Vote of Security Holders
          ---------------------------------------------------

          The Company held a Special Meeting of Stockholders on March 22, 1996.
Proposal I submitted to a vote of security holders at the meeting was a proposal
to amend the Company's Restated Certificate of Incorporation by increasing the
authorized shares of Common Stock of the Company from 10,000,000 to 40,000,000
shares.

Votes cast were as follows:

FOR                AGAINST        ABSTAINED        BROKER NON-VOTES
- - ---                -------        ---------        ----------------
6,178,606          599,692        2,500,600               600 

The proposal was approved.

                                    Page 14
<PAGE>
 
                CMG INFORMATION SERVICES, INC. AND SUBSIDIARIES

                    PART II: OTHER INFORMATION (Continued)


Item 6.   Exhibits and Reports on Form 8-K
          --------------------------------

          (a)  Exhibits

               The following exhibits are filed herewith or incorporated by
reference pursuant to Rule 12b-32 under the Securities Exchange Act of 1934:


<TABLE>
<CAPTION> 
               Exhibit No.              Title                           Method of Filing                      
               -----------              -----                           ----------------
               <S>                 <C>                                  <C>                                   
               3(i) (1)            Amendment to the                     Filed herewith                        
                                   Restated Certificate of                                                    
                                   Incorporation                                                              
                                                                                                              
               3(i) (2)            Restated Certificate of              Incorporated by reference from        
                                   Incorporation                        Registration Statement on Form S-1    
                                                                        as amended, filed on November 10,     
                                                                        1993 (Registration No. 33-71518)      
                                                                                                              
               3(ii)               Restated By-Laws                     Incorporated by reference from        
                                                                        Registration Statement on Form S-1    
                                                                        as amended, filed on November 10,     
                                                                        1993 (Registration No. 33-71518)      
                                                                                                              
               4                   Rights of Common Stockholders        Incorporated by reference to Article  
                                                                        FOURTH of the Registrant's Restated   
                                                                        Certificate of Incorporation and      
                                                                        ARTICLE II of the Registrant's        
                                                                        Restated By-Laws.                     
                                                                                                              
               11                  Statement re computation of per      Filed herewith                        
                                   share earnings                                                             
                                                                                                              
               27                  Financial data schedule              Filed herewith                         
</TABLE> 

          (b)  Reports on Form 8-K

               No report on Form 8-K was required to be filed during the quarter
ended April 30, 1996.

                                    Page 15
<PAGE>
 
                                   SIGNATURE


          Pursuant to the requirements of the Securities Exchange Act of 1934,
the registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.


                                           CMG Information Services, Inc.



Date: June 13, 1996                         By: /s/ Andrew J. Hajducky III
                                                --------------------------
                                                Andrew J. Hajducky III, CPA
                                                Chief Financial Officer

                                    Page 16

<PAGE>
 
                                                                 Exhibit 3(i)(1)

                               STATE OF DELAWARE

                        OFFICE OF THE SECRETARY OF STATE
                                        
                        --------------------------------

     I, EDWARD J. FREEL, SECRETARY OF STATE OF THE STATE OF DELAWARE, DO HEREBY

CERTIFY THE ATTACHED IS A TRUE AND CORRECT COPY OF THE CERTIFICATE OF AMENDMENT

OF "CMG INFORMATION SERVICES, INC.", FILED IN THIS OFFICE ON THE TWENTY-SIXTH

DAY OF MARCH, A.D. 1996, AT 4 O'CLOCK P.M.

     A CERTIFIED COPY OF THIS CERTIFICATE HAS BEEN FORWARDED TO THE NEW CASTLE

COUNTY RECORDER OF DEEDS FOR RECORDING.



                                 /s/ Edward J. Freel
                                     -------------------------------
                       (SEAL)    Edward J. Freel, Secretary of State

2090118  8100               AUTHENTICATION:     7883582

960087859                             DATE:     03-26-96
 
<PAGE>
 
                            CERTIFICATE OF AMENDMENT
                                       OF
                     RESTATED CERTIFICATE OF INCORPORATION
                                       OF
                         CMG INFORMATION SERVICES, INC.

     CMG INFORMATION SERVICES, INC. a corporation organized and existing under
the laws of the State of Delaware, does hereby certify as follows:

     FIRST:  That the Board of Directors of said Corporation by unanimous vote
pursuant to Section 141 of the General Corporation Law of Delaware adopted a
resolution proposing and declaring advisable the following amendment to the
Restated Certificate of Incorporation of the Corporation and directing that said
amendment be submitted to the stockholders for their review and consent:

               VOTED:
                         That the Board of Directors of CMG Information
                         Services, Inc. hereby approves and declares advisable
                         an amendment to the Restated Certificate of
                         Incorporation of this Corporation as follows:

                         That ARTICLE FOURTH (a) of the Restated Certificate of
                         Incorporation of this Corporation be and it is hereby
                         amended to increase the number of authorized shares of
                         capital stock of the Corporation from 15,000,000 to
                         45,000,000 so that said ARTICLE FOURTH (a) shall be and
                         read as follows:

     FOURTH. (a) The total number of shares of capital stock which the
Corporation is authorized to issue is 45,000,000 of which 40,000,000 shares
shall be common stock, par value $.01 per share ("Common Stock") and 5,000,000
shares shall be preferred stock, par value $.01 per share ("Preferred Stock").

and further,

               VOTED:
                         That the foregoing amendment to the Restated
                         Certificate of Incorporation of this Corporation be
                         submitted to the stockholders of this Corporation for
                         their approval at the 1996 Special Meeting of
                         Stockholders.

     SECOND:  That thereafter, pursuant to the resolution of the Board of
Directors, the 1996 Special Meeting of the Stockholders of the Corporation was
duly called and held, upon notice in accordance with Section 222 of the General
Corporation Law of Delaware, at which meeting the necessary number of shares as
required by statute were voted in favor of the amendment.
<PAGE>
 
     THIRD:  That the aforesaid amendment was duly adopted in accordance with
the applicable provisions of Section 242 of the General Corporation law of
Delaware.

     FOURTH:  That the capital of the Corporation shall not be reduced under or
by reason of the aforesaid amendment.

     IN WITNESS WHEREOF,  CMG INFORMATION SERVICES, INC. has caused this
Certificate to be signed by David S. Wetherell, its President, and William
Williams II, its Assistant Secretary, this 22/nd/ day of March, 1996.

(SEAL)                           CMG INFORMATION SERVICES, INC.


                                 By: /s/ D.S. Wetherell
                                     -----------------------------
                                     David S. Wetherell, President


ATTEST: /s/ William Williams II
        ----------------------------------------
        William Williams II, Assistant Secretary

<PAGE>
 
                                  Exhibit 11
                CMG INFORMATION SERVICES, INC. AND SUBSIDIARIES
             STATEMENT REGARDING COMPUTATION OF PER SHARE EARNINGS

<TABLE>
<CAPTION>
 
                                                                       Nine Months Ended April 30,
                                                                       ---------------------------
                                                                           1996            1995
                                                                       -----------     -----------
<S>                                                                    <C>             <C> 
Primary:                                                                           
                                                                                   
Income from continuing operations                                      $22,947,000     $ 4,722,000
Discontinued operations, net of income taxes:                                      
 Loss from operations of BookLink Technologies, Inc.                             -        (690,000)
 Gain on disposal of BookLink Technologies, Inc.                                 -      24,143,000
                                                                       -----------     -----------
     Net income                                                        $22,947,000     $28,175,000
                                                                       ===========     ===========
                                                                                   
Weighted average common and common equivalent shares outstanding:                  
     Shares outstanding at the beginning of the period                   8,839,000       8,767,000
     Weighted average shares issued during the period                      122,000           3,000
     Weighted average common stock equivalents                             946,000         606,000
                                                                       -----------     -----------
Weighted average common and common equivalent shares outstanding         9,907,000       9,376,000
                                                                       ===========     ===========
                                                                                   
Income from continuing operations per share                            $      2.32     $      0.50
Discontinued operations per share, net of income taxes:                            
 Loss from operations of BookLink Technologies, Inc.                             -           (0.07)
 Gain on disposal of BookLink Technologies, Inc.                                 -            2.58
                                                                       -----------     -----------
Primary net income per share                                           $      2.32     $      3.01
                                                                       ===========     ===========
                                                                                   
Fully Diluted:                                                                     
                                                                                   
Income from continuing operations                                      $22,947,000     $ 4,722,000 
Discontinued operations, net of income taxes:                                      
 Loss from operations of BookLink Technologies, Inc.                             -        (690,000)
 Gain on disposal of BookLink Technologies, Inc.                                 -      24,143,000 
                                                                       -----------     -----------
Net income                                                             $22,947,000     $28,175,000 
                                                                       ===========     ===========
                                                                                   
Weighted average common and common equivalent shares outstanding:                  
     Shares outstanding at the beginning of the period                   8,839,000       8,767,000 
     Weighted average shares issued during the period                      122,000           3,000 
     Weighted average common stock equivalents                             958,000         824,000 
                                                                       -----------     -----------
Weighted average common and common equivalent shares outstanding         9,919,000       9,594,000
                                                                       ===========     ===========
                                                                                   
Income from continuing operations per share                            $      2.31     $      0.49
Discontinued operations per share, net of income taxes:                            
 Loss from operations of BookLink Technologies, Inc.                             -           (0.07)
 Gain on disposal of BookLink Technologies, Inc.                                 -            2.52
                                                                       -----------     -----------
Fully diluted net income per share                                     $      2.31     $      2.94  
                                                                       ===========     ===========
</TABLE>

All share information has been adjusted to reflect a 2-for-1 common stock split
effected as a stock dividend on February 2, 1996.

<TABLE> <S> <C>

<PAGE>
 
<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM CMG
INFORMATION SERVICES, INC. AND SUBSIDIARIES APRIL 30, 1996 FINANCIAL STATEMENTS
AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
       
<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          JUL-31-1996
<PERIOD-START>                             AUG-01-1995
<PERIOD-END>                               APR-30-1996
<CASH>                                      63,877,000
<SECURITIES>                                22,834,000
<RECEIVABLES>                                8,255,000
<ALLOWANCES>                                         0
<INVENTORY>                                          0
<CURRENT-ASSETS>                            98,694,000
<PP&E>                                       7,061,000
<DEPRECIATION>                                       0
<TOTAL-ASSETS>                             117,153,000
<CURRENT-LIABILITIES>                       20,180,000
<BONDS>                                              0
                                0
                                          0
<COMMON>                                        92,000
<OTHER-SE>                                  61,609,000
<TOTAL-LIABILITY-AND-EQUITY>               117,153,000
<SALES>                                     19,424,000
<TOTAL-REVENUES>                            19,424,000
<CGS>                                       12,686,000
<TOTAL-COSTS>                               28,527,000
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                         (1,542,000)
<INCOME-PRETAX>                             40,928,000
<INCOME-TAX>                                17,981,000
<INCOME-CONTINUING>                         22,947,000
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                22,947,000
<EPS-PRIMARY>                                     2.32
<EPS-DILUTED>                                     2.31
        

</TABLE>


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