CMG INFORMATION SERVICES INC
S-3, 1998-08-28
DIRECT MAIL ADVERTISING SERVICES
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<PAGE>
 
   As filed with the Securities and Exchange Commission on August 28, 1998

                                                 Registration No. 333-
                                                 ===============================

                    U.S. SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C. 20549
                            ______________________

                                   FORM S-3
            REGISTRATION STATEMENT UNDER THE SECURITIES ACT OF 1933
                                        
                            ______________________

                        CMG INFORMATION SERVICES, INC.
            (Exact name of registrant as specified in its charter)


          DELAWARE                                              04-2921333
(State or other jurisdiction                                 (I.R.S. Employer
of incorporation or organization)                         Identification Number)


              100 BRICKSTONE SQUARE, ANDOVER, MASSACHUSETTS 01810
  (Address, including zip code, and telephone number, including area code, of
                   registrant's principal executive offices)
                                        
                            ______________________

                              DAVID S. WETHERELL
         President, Chairman of the Board and Chief Executive Officer
                        CMG Information Services, Inc.
                             100 Brickstone Square
                         Andover, Massachusetts  01810
                                (978) 684-3600
(Name, address, including zip code, and telephone number, including area code,
                             of agent for service)

                                with copies to:

                           WILLIAM WILLIAMS II, ESQ.
                              Palmer & Dodge LLP
                               One Beacon Street
                          Boston, Massachusetts 02108
                                (617) 573-0100
                                        
                            ______________________

       Approximate date of commencement of proposed sale to the public:

  From time to time after the effective date of this Registration Statement.
                                        
                            ______________________

If the only securities being registered on this form are being offered pursuant
to dividend or interest reinvestment plans, please check the following box. [X]

If any of the securities being registered on this form are to be offered on a
delayed or continuous basis pursuant to Rule 415 under the Securities Act of
1933, other than securities offered only in connection with dividend or interest
reinvestment plans, check the following box. [_]

If this form is filed to register additional securities for an offering pursuant
to Rule 462(b) under the Securities Act, please check the following box and list
the Securities Act registration statement number of the earlier effective
registration statement for the same offering. [_]

If this form is a post-effective amendment filed pursuant to Rule 462(c) under
the Securities Act, check the following box and list the Securities Act
registration statement number of the earlier effective registration statement
for the same offering. [_]

If delivery of the prospectus is expected to be made pursuant to Rule 434,
please check the following box. [_]

 

                        CALCULATION OF REGISTRATION FEE

<TABLE> 
<CAPTION>  
- ------------------------------------------------------------------------------------------------------------------------------------
   Title of each                                              Proposed maximum      Proposed  maximum           
class of securities                Amount to                  offering price per     aggregate offering               Amount of   
  to be registered               be registered                     share(1)              price  (1)                registration fee
- ------------------------------------------------------------------------------------------------------------------------------------
<S>                              <C>                      <C>                    <C>                        <C>
Common Stock, $0.01 par value    48,119 shares                      $73.50              $3,536,746.50                  $1,043.34
- ------------------------------------------------------------------------------------------------------------------------------------

</TABLE>


(1)  Estimated solely for the purpose of determining the registration fee and
     computed pursuant to Rule 457(c) and based upon the last sale price on
     August 24, 1998.


     THE REGISTRANT HEREBY AMENDS THIS REGISTRATION STATEMENT ON SUCH DATE OR
DATES AS MAY BE NECESSARY TO DELAY ITS EFFECTIVE DATE UNTIL THE REGISTRANT SHALL
FILE A FURTHER AMENDMENT WHICH SPECIFICALLY STATES THAT THIS REGISTRATION
STATEMENT SHALL THEREAFTER BECOME EFFECTIVE IN ACCORDANCE WITH SECTION 8(A) OF
THE SECURITIES ACT OF 1933 OR UNTIL THE REGISTRATION STATEMENT SHALL BECOME
EFFECTIVE ON SUCH DATE AS THE COMMISSION, ACTING PURSUANT TO SAID SECTION 8(A),
MAY DETERMINE.
<PAGE>
 
                 Subject to Completion, Dated August 27, 1998

                                 48,119 Shares

                        CMG INFORMATION SERVICES, INC.

                                 Common Stock

                            ______________________

     This Prospectus relates to the offer and sale of up to the 48,119 shares
(the "Shares") of Common Stock, $0.01 par value per share ("CMG Common Stock"),
of CMG Information Services, Inc. (the "Company" or "CMG") by existing
stockholders of the Company (the "Selling Stockholders"). The Shares offered by
this Prospectus were acquired by the Selling Stockholders in connection with the
acquisition of Accipiter, Inc. (the "Acquired Company") by the Company through a
merger (the "Merger") of the Acquired Company with a subsidiary of the Company
completed on April 9, 1998. The Shares are being registered by the Company
pursuant to registration rights granted in connection with the Merger. The
Shares may be offered and sold by the Selling Stockholders from time to time in
open-market or privately-negotiated transactions, or by a combination of such
methods of sale, at market prices prevailing at the time of sale, at prices
related to such prevailing market prices, at negotiated prices or at fixed
prices. The Selling Stockholders may effect such transactions by selling the
Shares through brokers, and such brokers may receive compensation in the form of
discounts or commissions from the Selling Stockholders, the purchasers of the
Shares or both (which compensation to a particular broker might be in excess of
customary commissions). See "THE SELLING STOCKHOLDERS" and "PLAN OF
DISTRIBUTION."

     The Company will not receive any of the proceeds from the sale of the
Shares. The Company, however, has agreed to bear certain expenses in connection
with the registration of the Shares. The Company also has agreed to indemnify
the Selling Stockholders against certain liabilities, including certain
liabilities under the Securities Act of 1933, as amended (the "Securities Act").

     CMG Common Stock is quoted on the Nasdaq National Market under the symbol
CMGI. On September ___, 1998, the last reported per share sale price of CMG
Common Stock was $_____.

     These securities involve a high degree of risk. See "RISK FACTORS"
beginning on Page 3.

                            ______________________


         THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE
          SECURITIES AND EXCHANGE COMMISSION OR ANY STATE SECURITIES
         COMMISSION NOR HAS THE SECURITIES AND EXCHANGE COMMISSION OR
           ANY STATE SECURITIES COMMISSION PASSED UPON THE ACCURACY
            OR ADEQUACY OF THIS PROSPECTUS.  ANY REPRESENTATION TO
                      THE CONTRARY IS A CRIMINAL OFFENSE.

                            ______________________
                                        

     NO PERSON IS AUTHORIZED TO GIVE ANY INFORMATION OR TO MAKE ANY
REPRESENTATIONS OTHER THAN THOSE CONTAINED IN THIS PROSPECTUS AND, IF GIVEN OR
MADE, SUCH INFORMATION OR REPRESENTATIONS MUST NOT BE RELIED UPON AS HAVING BEEN
AUTHORIZED BY THE COMPANY OR THE SELLING STOCKHOLDERS. THIS PROSPECTUS DOES NOT
CONSTITUTE AN OFFER TO SELL OR A SOLICITATION OF AN OFFER TO BUY TO ANY PERSON
IN ANY JURISDICTION IN WHICH SUCH OFFER OR SOLICITATION WOULD BE UNLAWFUL OR TO
ANY PERSON TO WHOM IT IS UNLAWFUL. NEITHER THE DELIVERY OF THIS PROSPECTUS NOR
ANY OFFER OR SALE MADE HEREUNDER SHALL, IN ANY CIRCUMSTANCES, CREATE ANY
IMPLICATION THAT THERE HAS BEEN NO CHANGE IN THE AFFAIRS OF THE COMPANY OR THAT
THE INFORMATION CONTAINED HEREIN IS CORRECT AS OF ANY TIME SUBSEQUENT TO THE
DATE HEREOF.

                            ______________________

  The principal offices of the Company, a Delaware corporation, are located at
100 Brickstone Square, Andover, Massachusetts 01810, and its telephone number at
such offices is (978) 684-3600.
 
                            ______________________

              The date of this Prospectus is September ___, 1998.
<PAGE>
 
                               TABLE OF CONTENTS
<TABLE>
<CAPTION>
                                                                            Page
                                                                            ----
<S>                                                                         <C>
THE COMPANY..............................................................     3
RISK FACTORS.............................................................     3
USE OF PROCEEDS..........................................................     9
THE SELLING STOCKHOLDERS.................................................     9
PLAN OF DISTRIBUTION.....................................................     9
LEGAL MATTERS............................................................    10
EXPERTS..................................................................    10
AVAILABLE INFORMATION....................................................    10
DOCUMENTS INCORPORATED BY REFERENCE......................................    10
</TABLE>

                                       2
<PAGE>
 
                                  THE COMPANY

     The Company is a developer of Internet companies. In addition, CMG operates
direct marketing companies and venture funds focused on the Internet. A more
complete description of the business of the Company and its recent activities
can be found in the documents listed in "DOCUMENTS INCORPORATED BY REFERENCE."

                                 RISK FACTORS

     This Prospectus, including the documents incorporated by reference,
contains "forward-looking statements" within the meaning of Section 27A of the
Securities Act and Section 21E of the Exchange Act. Forward-looking statements
are made pursuant to the safe harbor provisions of the Private Securities
Litigation Reform Act. Such forward-looking statements involve known and unknown
risks, uncertainties and other important factors that could cause the actual
results, performance or achievements of CMG, or industry results, to differ
materially from any future results, performance or achievements expressed or
implied by such forward-looking statements. Such risks, uncertainties and other
important factors include, among others, the risks and uncertainties described
below. Such forward-looking statements speak only as of the date of this
Prospectus. CMG expressly disclaims any obligation or undertaking to disseminate
any updates or revisions to any forward-looking statement contained herein to
reflect any change in CMG's expectations or any change in events, conditions or
circumstances on which any such statement is based.

SUBSTANTIAL OPERATING LOSSES

     CMG has recently generated significant operating losses. During the fiscal
year ended July 31, 1997, the Company had a net loss of approximately 
$22.0 million, with an operating loss of approximately $53.0 million. Similarly,
during the nine months ended April 30, 1998, CMG generated a net loss of
approximately $14.8 million, with an operating loss of approximately 
$58.1 million. There can be no assurance that CMG will generate operating income
or net income in the future.

FUTURE CAPITAL NEEDS

     In recent years CMG's operating losses have been partially funded by gains
on sales of its interests in other companies. See "--Uncertainties Associated
with Selling Assets" for a discussion of risks related to this element of CMG's
business plan. In the future, CMG may need to access outside sources of
financing. There can be no assurance that any such financing will be available.
If such financing is available, furthermore, it may involve issuing securities
senior to the Common Stock or equity financings which are dilutive to holders of
the Common Stock.

DEPENDENCE ON A SINGLE CUSTOMER

     During the fiscal year ended July 31, 1997, a significant portion of CMG's
revenues were derived from a limited number of customers. Cisco Systems, Inc.
("Cisco"), the most significant customer, accounted for 24% of total revenues
and 47% of fulfillment services revenues. While CMG continually seeks to expand
its customer base, CMG expects that, for the foreseeable future, a significant
portion of its revenues will depend upon a limited number of customers,
including Cisco. CMG does not have agreements in place with Cisco to ensure
minimum purchase commitments or exclusivity for purchases of particular products
or services. CMG's operating results would be adversely impacted if Cisco or
other major customers were to reduce their level of orders, change to another
vendor, experience financial, operational or other difficulties or delay paying
or fail to pay amounts due.

DEPENDENCE ON CONTINUED GROWTH OF THE INTERNET

     CMG's future success is highly dependent upon continued growth in the use
of the Internet generally and, in particular, as a medium for advertising,
marketing, services and commerce. Commercial use of the Internet is at an early
stage of development, and market acceptance of the Internet as a medium for
advertising, information services and commerce is subject to a high level of
uncertainty. The relative effectiveness of the Internet as an 

                                       3
<PAGE>
 
advertising medium as compared to traditional advertising media, for example,
has not been determined. If commercial use of the Internet fails to continue to
expand, CMG's business, results of operations and financial condition would be
adversely affected.

DEPENDENCE ON KEY PERSONNEL

     CMG's performance is substantially dependent on the performance of its
executive officers and other key employees, particularly David S. Wetherell, its
Chairman, President and Chief Executive Officer, and Andrew J. Hajducky III, its
Chief Financial Officer. CMG is dependent on its ability to attract, train,
retain and motivate high quality personnel, especially its management team. The
loss of the services of any of its executive officers or key employees could
have a material adverse effect on its business, results of operations or
financial condition. CMG's future success also depends on its continuing ability
to attract, train, retain and motivate other highly qualified technical and
managerial personnel. Competition for such personnel is intense, and there can
be no assurance that CMG will be able to attract, train, retain or motivate
other highly qualified technical and managerial personnel in the future.

PRIVACY ISSUES WITH COOKIES

     CMG's Internet services use "cookies" to deliver targeted advertising and
marketing initiatives, help compile demographic information about users and
limit the frequency with which an ad is shown to a user. Cookies are bits of
information keyed to a specific computer hard drive and passed to an Internet
site server automatically without the user's knowledge or consent, but can be
removed by the user at any time through the modification of the user's browser
settings. Due to privacy concerns, Germany has imposed laws restricting the use
of cookies, and several Internet commentators, advocates and governmental bodies
have suggested that the use of cookies be restricted or eliminated. In addition,
certain currently available Internet browsers readily allow a user to delete
cookies or prevent cookies from being stored on the user's drive. Any reduction
or limitation in the use of cookies could limit the effectiveness of CMG's ad
targeting and marketing initiatives which could result in not only reduced
marketplace demand for products and services offered by CMG to operators of web
sites, but also in CMG experiencing lower rates for its advertisements which
could have a material adverse effect on CMG's business, results of operations
and financial condition.

GOVERNMENT REGULATION AND LEGAL UNCERTAINTIES

     CMG is not currently subject to direct regulation by any government agency,
other than regulations applicable to businesses generally. However, governmental
regulators may apply such regulations to Internet activities. For example,
GeoCities, Inc., a company in which CMG holds an equity interest, agreed to make
changes to the way it collects personal information online to settle allegations
by the Federal Trade Commission that GeoCities misrepresented the purposes for
which it was collecting personal identifying information from users of its
service. There are currently few laws or regulations directly applicable to
access to or commerce on the Internet. Due to increasing popularity and use of
the Internet, however, it is possible that a number of laws and regulations may
be adopted with respect to the Internet, covering issues such as user privacy,
pricing, characteristics and quality of products and services. For example,
although it was held unconstitutional, a provision in the Telecommunications Act
of 1996 prohibited the transmission over the Internet of certain types of
information and content and other nations, including Germany, have taken actions
to restrict the free flow of material deemed to be objectionable on the
Internet. In addition, certain telecommunications carriers continue to advocate
that telecommunications over the Internet should be regulated by the Federal
Communications Commission (the "FCC") in the same manner as other
telecommunications services and that the exemption from payment of
telecommunications access charges that Internet service providers currently
enjoy be discontinued. The adoption of any additional laws or regulations may
also decrease the growth of the Internet, which could in turn decrease the
demand for CMG's products and services or could increase CMG's cost of doing
business. See "--Privacy Issues with Cookies." Moreover, the applicability to
the Internet of a range of existing laws in domestic and international
jurisdictions governing issues such as commerce, taxation, property ownership,
defamation and personal privacy is uncertain and will likely evolve over the
course of many years. Any such new legislation or regulation or application or
interpretation of existing laws, including tax laws, could have an adverse
effect on CMG's business, results of operations and financial condition.

RAPID CHANGE IN TECHNOLOGY AND DISTRIBUTION  CHANNELS

     Because the use of the Internet as a commercial medium is relatively recent
and continues to evolve, the market for CMG's products and services is
characterized by rapidly changing technology, evolving industry standards,
frequent new product and service introductions, shifting distribution channels,
and changing customer demands. Accordingly, CMG's future success will depend on
its ability to adapt to this rapidly evolving marketplace. There can be no
assurance that CMG will be able to adequately adapt its products and services or
to acquire new products and services that can compete successfully or that CMG
will be able to establish and maintain effective distribution channels. Failure
to maintain competitive product and service offerings and distribution channels
would have an adverse affect on CMG's business, results of operations and
financial condition. In addition, responding to these rapid technological
changes could require substantial expenditures by CMG, and there can be no
assurance that such expenditures will yield a positive investment return.

INTENSE COMPETITION

     The market for Internet products and services is highly competitive and
lacks significant barriers to entry. CMG expects competition to intensify in the
future. Numerous well-established companies and smaller entrepreneurial
companies are focusing significant resources on developing and marketing
products and services that will compete with CMG's products and services. Many
of CMG's current and potential competitors have greater financial, technical,
operational and marketing resources. There can be no assurance that CMG will be
able to compete successfully or that competitive pressures, including possible
downward pressure on the prices it charges for its products and services, will
not adversely affect its business, results of operations and financial
condition.

RISKS INHERENT TO CMG'S ACQUISITION STRATEGY

     CMG has in the past, and intends in the future, to expand though the
acquisition of businesses, technologies, products and services. Acquisitions
involve a number of special problems, including difficulty integrating
technologies, operations and personnel and diversion of management attention in
connection with both negotiating the acquisitions and integrating the assets.
There can be no assurance that CMG will be successful in addressing such
problems. In addition, growth associated with numerous acquisitions places
significant strain on CMG's managerial and operational resources. CMG's future
operating results will depend to a significant degree on its ability to
successfully manage growth and integrate acquisitions. Furthermore, many of
CMG's investments are in early-stage companies, with limited operating histories
and limited or no revenues; there can be no assurance that CMG will be
successful in developing such companies. Additionally, acquisitions may result
in the potentially dilutive issuance of equity securities, the incurrence of
additional debt, the write-off of in-process research and development of
software acquisition and development costs, and the amortization of goodwill and
other intangible assets.

UNCERTAINTIES ASSOCIATED WITH SELLING ASSETS

     A significant element of CMG's business plan involves selling, in public or
private offerings, portions of the companies it has acquired and developed.
CMG's ability to engage in any such transactions, the timing of such
transactions and the amount of proceeds from such transactions are dependant on
market and other conditions largely beyond CMG's control. Accordingly, there can
be no assurance that CMG will be able to engage in such transactions in the
future or that when CMG is able to engage in such transactions they will be at
favorable prices. If CMG were unable to liquidate portions of its portfolio
companies at favorable prices, CMG's business, financial condition and results
of operations would be adversely affected.

                                       4




 
<PAGE>
 

MANAGEMENT OF GROWTH

     CMG's growth has placed, and is expected to continue to place, a
significant strain on CMG's managerial, operational and financial resources.
Further, as the number of CMG's users, advertisers and other business partners
grows, CMG is required to manage multiple relationships with various customers,
strategic partners and other third parties. These requirements will be
exacerbated in the event of further growth of CMG or in the number of its
strategic relationships or sponsorship arrangements. There can be no assurance
that CMG's systems, procedures or controls will be adequate to support CMG's
operations or that CMG management will be able to achieve the rapid execution
necessary to successfully offer its services and implement its business plan.
CMG's future operating results will also depend on its ability to expand its
sales and marketing organization and expand its support organization
commensurate with the growth of its business and the Internet. If CMG is unable
to manage growth effectively, CMG's business, results of operations and
financial condition will be adversely affected.

RISKS ASSOCIATED WITH BRAND DEVELOPMENT

     The Company believes that establishing and maintaining its brand names is a
crucial aspect of its effort to continue to expand and attract Internet business
and that the importance of brand recognition will increase in the future due to
the growing number of Internet companies. Promotion and enhancement of the
Company's brand names will depend largely on the Company's ability to provide
consistently high-quality products and services, which cannot be assured. If
consumers do not perceive the Company's existing products and services to be of
high quality, or if the Company introduces new products and services or enters
into new business ventures that are not favorably received by consumers, the
value of the Company's brand names could be diminished.

DEPENDENCE ON THIRD-PARTY RELATIONSHIPS

     CMG is currently, and expects to be in the future, dependent on a number of
third-party relationships. These relationships include arrangements relating to
the creation of traffic on CMG-affiliated web sites and resulting generation of
advertising and commerce-related revenue. The termination of, or the failure of
such CMG-affiliated web sites to renew on reasonable terms, such relationships
could have an adverse effect on CMG's business, results of operations and
financial condition.

     CMG also is generally dependent on other third-party relationships with
advertisers, sponsors and partners. Most of these arrangements do not require
future minimum commitments to use CMG's services, are often not exclusive and
are often short-term or may be terminated at the convenience of the other party.
There can be no assurance that these third parties regard their relationship
with CMG as important to their own respective businesses and operations, that
they will not reassess their commitment to CMG at any time in the future, or
that they will not develop their own competitive services or products. Further,
there can be no assurance that the services of these companies will achieve
market acceptance or commercial success and therefore there can be no assurance
that CMG's existing relationships will result in sustained or successful
business partnerships or significant revenues for CMG.

                                       5
<PAGE>
 
FLUCTUATIONS IN QUARTERLY RESULTS

     CMG's operating results have fluctuated widely on a quarterly basis during
the last several years, and the Company expects to experience significant
fluctuations in future quarterly operating results. Such fluctuations have been,
and may in the future be, caused by numerous factors, many of which are outside
CMG's control, including demand for CMG's products and services, incurrence of
costs associated with acquisitions, divestitures and investments, the timing of
divestitures, market acceptance of new products and services, specific economic
conditions in the Internet industry, and general economic conditions. The
emerging nature of commercial use of the Internet make predictions concerning
future revenues difficult. CMG believes that period-to-period comparisons of its
results of operations will not necessarily be meaningful and should not be
relied upon as indicative of future performance. Also, it is possible that in
some future quarters CMG's operating results will be below the expectations of
securities analysts and investors. In such circumstances, the price of CMG's
Common Stock may be adversely affected. See " -- Volatility of CMG Common Stock
Price."

VOLATILITY OF CMG COMMON STOCK PRICE

     The market price of CMG's Common Stock has been, and is likely to continue
to be, volatile, experiencing wide fluctuations. Such fluctuations may be
triggered by differences between CMG's actual or forecast operating results and
the expectations of securities analysts and investors, announcements regarding
CMG or competitor products, services or technologies, developments relating to
patents or proprietary rights, specific conditions in the Internet industry,
general market conditions and other factors. In recent years the stock market
has experienced significant price and volume fluctuations which have
particularly impacted the market prices of equity securities of many companies
providing Internet-related products and services. Some of these fluctuations
have seemingly been unrelated or disproportionate to the operating performance
of such companies. Future market movements may adversely affect the market price
of CMG Common Stock.

SECURITY RISKS

     A significant barrier to electronic commerce and communications on the
Internet is the secure transmission of confidential information over public
telecommunications facilities. There can be no assurance that advances in
computer and software functionality, new discoveries in the field of
cryptography or other events or developments will not result in compromises or
breaches of the security systems used by CMG or other Internet sites to protect
proprietary information. If any such compromise of security were to occur it
would have a material adverse effect on the use of the Internet for commerce and
communications and on CMG's business, results of operations and financial
conditions. A party who is able to circumvent CMG's security measures could
misappropriate proprietary information or cause interruptions in CMG's
operations. CMG may be required to expend significant capital and other
resources to protect against the threat of such security breaches or to
alleviate problems caused by such breaches. To the extent that activities of
CMG, CMG customers, or sponsors of CMG's services involve the storage and
transmission of proprietary information, such as credit card numbers, security
breaches could expose CMG to a risk of loss or litigation and possible
liability. There can be no assurance that CMG's security measures will prevent
security breaches.

                                       6
<PAGE>
 
CONCENTRATION OF OWNERSHIP

     As of July 31, 1998, David S. Wetherell, CMG's Chairman, President and
Chief Executive Officer, beneficially owned approximately 20% of the outstanding
CMG Common Stock. As a result, Mr. Wetherell possesses significant influence
over CMG, including the election of directors. Such concentration of share
ownership may have the effect of delaying or preventing a change in control of
CMG, impede a merger, consolidation, takeover or other business combination
involving CMG or discourage a potential acquiror from making a tender offer or
otherwise attempting to obtain control of CMG.

YEAR 2000 COMPLIANCE

     Many currently installed computer systems and software products are coded
to accept only two digit entries in the date code field. These date code fields
will need to accept four digit entries to distinguish 21st century dates from
20th century dates. As a result, many companies' software and computer systems
may need to be upgraded or replaced in order to comply with such "Year 2000"
requirements. CMG is in the process of evaluating the Year 2000 compliance of
its proprietary products and services and third party equipment and software
that it uses. Preliminary estimates regarding expected costs to CMG for
evaluating and addressing Year 2000 issues are in the range of $3 million to 
$5 million, but there can be no assurance that the costs will not exceed such
amounts. The Company's expectations regarding Year 2000 remediation efforts will
evolve as it continues to analyze its systems. Failure by the Company to resolve
Year 2000 issues with respect to its proprietary products and services could
have a material adverse effect on the Company's business, results of operations
and financial condition. Furthermore, failure of third-party equipment or
software to operate properly with regard to the year 2000 and thereafter could
require CMG to incur significant unanticipated expenses to remedy any problems.

DEPENDENCE ON INTERNET INFRASTRUCTURE

     The success of commercial use of the Internet will depend in large part
upon the development and maintenance of its infrastructure, including the
development of complementary products, such as high speed modems. The Internet
has experienced, and is expected to continue to experience, significant growth
in the number of users and amount of traffic. To the extent that the Internet
continues to experience increased numbers of users, and amounts of traffic,
there can be no assurance that the Internet infrastructure will continue to be
able to support the demands placed on it by this continued growth or that the
performance or reliability of the Internet will not be adversely affected by
this continued growth. These outages and delays could adversely affect the level
of Internet usage. There can be no assurance that the infrastructure or
complementary products or services necessary to make the Internet a viable
commercial marketplace will be developed, or, if they are developed, that the
Internet will become a viable commercial marketplace for products and services
such as those offered by CMG.


                                       7
<PAGE>
 
RISKS ASSOCIATED WITH GLOBAL OPERATIONS

     CMG has begun, and intends to continue to, expand its operations outside of
the United States, which will require significant management attention and
financial resources. CMG's ability to expand its products and services
internationally will be limited by the general acceptance of the Internet and
intranets in other countries. In addition, to date, CMG has only limited
experience in such international activities. Accordingly, CMG expects to commit
substantial time and development resources to customizing its products and
services for selected international markets and to developing international
sales and support channels. There can be no assurance that such efforts will be
successful.

     International operations are subject to a number of risks, including
customizing products and services for international markets, the success of
international business partners, multiple and conflicting regulations regarding
communications, use of data and control of Internet access, longer payment
cycles, unexpected changes in regulatory requirements, import and export
restrictions and tariffs, greater difficulty or delay in accounts receivable
collection, potentially adverse tax consequences, the burden of complying with a
variety of laws outside the United States, the impact of possible recessionary
environments in economies outside the United States, the difficulty of enforcing
intellectual property rights and political and economic instability.
Furthermore, CMG expects that its export sales will be denominated predominantly
in United States dollars. An increase in the value of the United States dollar
relative to other currencies could make CMG's products and services more
expensive and, therefore, potentially less competitive in international markets.
As CMG increases its international sales, its total revenue may also be affected
to a greater extent by seasonal fluctuations resulting from lower sales that
typically occur during the summer months in Europe and other parts of the world.

DEPENDENCE ON PROPRIETARY RIGHTS; RISK OF INFRINGEMENT

     CMG's success depends in part on its proprietary technology and its ability
to protect such technology under applicable patent, trademark, copyright and
trade secret laws. Accordingly, CMG seeks to protect the intellectual property
rights underlying its products and services by filing applications and
registrations, as appropriate, and through its agreements with employees,
suppliers, customers and partners. However, there can be no assurance that
measures adopted by CMG to protect its proprietary technology will prevent
infringement or misappropriation of such technology. Further, legal standards
relating to the validity, enforceability and scope of protection of certain
proprietary rights in the context of the Internet industry currently are not
resolved. CMG licenses certain components of its products and services from
third parties. The failure by CMG to maintain such licenses, or to find
replacement components in a timely and cost effective manner, could have a
material adverse effect on CMG's business, results of operation and financial
condition. From time to time CMG has been, and expects to continue to be,
subject to claims in the ordinary course of its business, including claims of
alleged infringement of intellectual property rights of third parties by CMG.
Any such claim could subject CMG to significant liability for damages and could
result in invalidation of CMG's proprietary rights and, even if not meritorious,
could be time-consuming and expensive to defend, and could result in the
diversion of management time and attention, any of which could have an adverse
effect on CMG's business, results of operations or financial condition.

                                       8
<PAGE>
 
LIABILITY FOR INFORMATION RETRIEVED FROM THE INTERNET

     Because materials may be downloaded from the Internet and subsequently
distributed to others, there is a potential that claims will be made against CMG
for defamation, negligence, copyright or trademark infringement, personal injury
or other theories based on the nature, content, publication and distribution of
such materials.

CERTAIN ANTI-TAKEOVER PROVISIONS

     Certain provisions of CMG's Certificate of Incorporation and the By-laws
may have the effect of discouraging a third party from making an acquisition
proposal for CMG and thereby inhibit a change in control of CMG in circumstances
that could give the holders of CMG Common Stock the opportunity to realize a
premium over the then prevailing market price. Such provisions may also
adversely affect the market price for CMG Common Stock. In addition, the
classification of CMG's Board of Directors into three classes may have the
effect of delaying a change in control of CMG.

                                USE OF PROCEEDS

     The Company will not receive any proceeds from the sale of the Shares.

                           THE SELLING STOCKHOLDERS

     The Selling Stockholders are former holders of equity securities of the
Acquired Company. The shares offered hereby were issued to the Selling
Stockholders in connection with the merger of the Acquired Company with and into
a subsidiary of the Company. The following table sets forth the name and number
of shares of CMG Common Stock beneficially owned by each Selling Stockholder as
of September ___, 1998, and the number of shares which may be offered pursuant
to this Prospectus. Each Selling Stockholder, other than Kip Frey and
__________________, is an employee at a subsidiary of the Company. Kip Frey was
President of the Acquired Company. until _____________, 1998. As of 
September ___, 1998, there were approximately ____ shares of CMG Common Stock
outstanding.

<TABLE>
<CAPTION>
                    Number of Shares      
                   Beneficially Owned     Number of Shares 
                      Prior to the       Beneficially Owned       Shares Being
                        Offering         After the Offering         Offered
                  --------------------   ------------------       --------------
<S>               <C>                   <C>                    <C>
 
 
 
 
</TABLE>


                              PLAN OF DISTRIBUTION

     The Company has filed with the Commission a Registration Statement on 
Form S-3, of which this Prospectus forms a part, with respect to the sale of the
Shares from time to time and has agreed to prepare and file such amendments and
supplements to the Registration Statement as may be necessary to keep the
Registration Statement effective until the earlier of (a) the date on which the
Selling Stockholders no longer hold any of the Shares and (b) the date on which
the Shares become eligible for sale pursuant to Rule 144 (or any similar
provision) under the Securities Act, at which time the offering of Shares
pursuant to this Prospectus will terminate.

     The Shares offered hereby by the Selling Stockholders may be sold from time
to time. Such sales may be made in the over-the-counter market, on one or more
exchanges or otherwise, at prices then prevailing, at prices related to the 
then-current market price, at negotiated prices or at fixed prices.

     The Selling Stockholders may effect such transactions by selling the Shares
through brokers, and such brokers may receive compensation in the form of
commissions or discounts from the Selling Stockholders, the 

                                       9
<PAGE>
 
purchasers of the Shares or both (which compensation to a particular broker
might be in excess of customary commissions). Such brokers may be deemed to be
"underwriters" within the meaning of the Securities Act, in connection with such
sales, and any commissions or discounts received by them may be deemed to
constitute underwriting discounts or commissions. Upon the Company being
notified by the Selling Stockholders that any material arrangement has been
entered into with a broker for the sale of Shares, a prospectus supplement or
amendment will be filed, if required, disclosing facts material to the
transaction.

     The Selling Stockholders have agreed to suspend sales, for up to 30 days,
upon notification that certain actions, such as amending or supplementing this
Prospectus, are required in order to comply with federal or state securities
laws.

     The Company has agreed to pay for certain costs and expenses incident to
the issuance, offer, sale and delivery of the Shares, including, but not limited
to, printing, legal and accounting expenses incurred by the Company, up to
$5,000 in fees of counsel to the Selling Stockholders and registration and
filing fees imposed by the Commission or Nasdaq. The Company also has agreed to
indemnify the Selling Stockholders against certain civil liabilities, including
liabilities under the Securities Act. The Company will not pay brokerage
commissions or taxes associated with sales by the Selling Stockholders or any
accounting and other advisory fees incurred by the Selling Stockholders.

                                 LEGAL MATTERS

     The validity of the Shares offered hereby have been passed upon for the
Company by Palmer & Dodge LLP, Boston, Massachusetts.

                                    EXPERTS

     The consolidated financial statements of CMG Information Services, Inc.
as of July 31, 1997 and 1996, and for each of the years in the three-year period
ended July 31, 1997, have been incorporated by reference herein and in the
registration statement in reliance upon the report of KPMG Peat Marwick LLP,
independent certified public accountants, incorporated by reference herein, and
upon the authority of said firm as experts in accounting and auditing. The
financial statements of Accipiter, Inc. as of December 31, 1997 and 1996, and
for the year ended December 31, 1997 and for the period from April 4, 1996
(inception) to December 31, 1996 have been incorporated by reference herein and
in the registration statement in reliance upon the report of KPMG Peat Marwick
LLP, independent certified public accountants, incorporated by reference herein,
and upon the authority of said firm as experts in accounting and auditing.

                             AVAILABLE INFORMATION

     The Company is subject to the informational requirements of the Securities
Exchange Act of 1934, as amended (the "Exchange Act"), and in accordance
therewith, files periodic reports, proxy statements and other information with
the Securities and Exchange Commission (the "Commission") relating to its
business, financial statements and other matters. Reports and proxy and
information statements filed with the Commission as well as copies of the
Registration Statement, of which this Prospectus is a part, can be inspected and
copied at the Public Reference Room maintained by the Commission at 450 Fifth
Street, N.W., Judiciary Plaza, Washington, D.C. 20549, and at the following
Regional Offices of the Commission: Midwest Regional Office, 500 West Madison
Avenue, Suite 1400, Chicago, Illinois 60661; and Northeast Regional Office, 
7 World Trade Center, Suite 1300, New York, New York 10048. The public may
obtain information on the operation of the Public Reference Room by calling the
Commission at 1-800-SEC-0330. Such reports and other information can also be
reviewed on the Commission's web site (http://www.sec.gov).

                      DOCUMENTS INCORPORATED BY REFERENCE

     The following documents previously filed by the Company with the Commission
(File No. 0-22846) are hereby incorporated by reference: (i) the Company's
Annual Report on Form 10-K for the year ended July 31, 1997; (ii) the Company's
Quarterly Reports on Form 10-Q for the quarters ended October 31, 1997, 
January 31, 1998 

                                       10
<PAGE>

and April 30, 1998; (iii) the Company's Current Report on Form 8-K filed with
the Commission on July 1, 1998; (iv) the Company's Current Report on Form 8-K/A
filed with the Commission on June 12, 1998 and (v) the description of the CMG
Common Stock contained in the Company's Registration Statement on Form 8-A filed
with the Commission on January 6, 1994.

     Each document filed by the Company subsequent to the date of this
Prospectus pursuant to Section 13(a), 13(c), 14 or 15(d) of the Exchange Act
prior to the termination of the offering of the Shares shall be deemed to be
incorporated herein by reference and to be a part hereof from the date of filing
of such document. Any statement contained herein or in a document all or a
portion of which is incorporated or deemed to be incorporated herein by
reference shall be deemed to be modified or superseded for purposes of this
Prospectus to the extent that a statement contained herein, in any other
subsequently filed document which also is or is deemed to be incorporated herein
by reference or in any prospectus supplement modifies or supersedes such
statement. Any statement so modified or superseded shall not be deemed, except
as so modified or superseded, to constitute a part of this Prospectus.

     The Company will provide without charge to each person to whom this
Prospectus is delivered, upon written or oral request, a copy of any document
described above (other than exhibits incorporated by reference into such
document). Requests for such copies should be directed to CMG Information
Services, Inc., 100 Brickstone Square, Andover, Massachusetts 01810; Attention:
Kathy Kuba, Telephone No. (978) 684-3600.

                                       11
<PAGE>
 
                                    PART II
                    INFORMATION NOT REQUIRED IN PROSPECTUS


ITEM 14.  OTHER EXPENSES OF ISSUANCE AND DISTRIBUTION

     Expenses in connection with the offering of the Shares will be borne by the
registrant and are estimated as follows:

<TABLE>
<S>                                       <C>
          SEC Registration Fee..........  $ 1,043.34
          Legal fees and expenses.......  $15,000.00
          Accounting fees and expenses..  $ 3,000.00
          Miscellaneous expenses........  $ 1,956.66
                                          ----------
               Total....................  $21,000.00
 
</TABLE>
ITEM 15.  INDEMNIFICATION OF DIRECTORS AND OFFICERS

     Section 145 of the Delaware General Corporation Law grants the Registrant
the power to indemnify each person who was or is a party or is threatened to be
made a party to any threatened, pending or completed action, suit or proceeding,
whether civil, criminal, administrative or investigative by reason of the fact
that he is or was a director, officer, employee or agent of the Registrant, or
is or was serving at the request of the Registrant as a director, officer,
employee or agent of another corporation, partnership, joint venture, trust or
other enterprise, against expenses (including attorneys' fees), judgements,
fines and amounts paid in settlement actually and reasonably incurred by him in
connection with such action, suit or proceeding if he acted in good faith and in
a manner he reasonably believed to be in or not opposed to the best interests of
the Registrant, and with respect to any criminal action or proceeding, had no
reasonable cause to believe his conduct was unlawful, provided, however, no
indemnification shall be made in connection with any proceeding brought by or in
the right of the Registrant where the person involved is adjudged to be liable
to the Registrant except to the extent approved by a court. Article VII of the
Registrant's Restated By-laws provides that the Registrant shall, to the fullest
extent permitted by applicable law, indemnify each person who was or is a party
or is threatened to be made a party to any threatened, pending or completed
action, suit or proceeding by reason of the fact that he is or was, or has
agreed to become, a director or officer of the Registrant, or is or was serving,
or has agreed to serve, at the request of the Registrant, as a director, officer
or trustee of, or in a similar capacity with, another corporation, partnership,
joint venture, trust or other enterprise. The indemnification provided for in
Article VII is expressly not exclusive of any other rights to which those
seeking indemnification may be entitled under any law, agreement or vote of
stockholders or disinterested directors or otherwise, and shall inure to the
benefit of the heirs, executors and administrators of such persons. Article VII
also provides that the Registrant shall have the power to purchase and maintain
insurance on behalf of any person who is or was a director, officer, employee or
agent of the Registrant, or is or was serving at the request of the Registrant,
as a director, trustee, partner, officer employee or agent of another
corporation, partnership, joint venture, trust or other enterprise, against any
liability asserted against and incurred by such person in any such capacity.

     Pursuant to Section 102(b)(7) of the Delaware General Corporation Laws,
Article EIGHTH of the Registrant's Restated Certificate of Incorporation
eliminates a director's personal liability for monetary damages to the
Registrant and its stockholders for breaches of fiduciary duty as a director,
except in circumstances involving a breach of a director's duty of loyalty to
the Registrant or its stockholders, acts or omissions not in good faith,
intentional misconduct, knowing violations of the law, self-dealing or the
unlawful payment of dividends or repurchase of stock.

     The Registrant maintains an insurance policy on behalf of itself and its
subsidiaries, and on behalf of the Directors and officers thereof, covering
certain liabilities which may arise as a result of the actions of the Directors
and officers.

                                      II-1
<PAGE>
 
ITEM 16.  EXHIBITS

     See Exhibit Index immediately following the signature page hereof.

ITEM 17.  UNDERTAKINGS

     (a) The undersigned registrant hereby undertakes:

         (1) To file, during any period in which offers or sales are being made,
a post-effective amendment to this registration statement:

              (i) To include any prospectus required by Section 10(a)(3) of the
Securities Act of 1933;

              (ii) To reflect in the prospectus any facts or events arising
after the effective date of the registration statement (or the most recent post-
effective amendment thereof) which, individually or in the aggregate, represent
a fundamental change in the information set forth in the registration statement.
Notwithstanding the foregoing, any increase or decrease in volume of securities
offered (if the total dollar value of securities offered would not exceed that
which was registered) and any deviation from the low or high and of the
estimated maximum offering range may be reflected in the form of prospectus
filed with the Commission pursuant to Rule 424(b) if, in the aggregate, the
changes in volume and price represent no more than 20 percent change in the
maximum aggregate offering price set forth in the "Calculation of Registration
Fee" table in the effective registration statement.

              (iii) To include any material information with respect to the plan
of distribution not previously disclosed in the registration statement or any
material change to such information in the registration statement;

provided, however, that paragraphs (a)(1)(i) and (a)(1)(ii) do not apply if the
- -----------------
registration statement is on Form S-3, Form S-8 or Form F-3, and the information
required to be included in a post-effective amendment by those paragraphs is
contained in periodic reports filed with or furnished to the Commission by the
registrant pursuant to Section 13 of 15(d) of the Securities Exchange Act of
1934 that are incorporated by reference in the registration statement.

         (2) That, for the purpose of determining any liability under the
Securities Act of 1933, each such post-effective amendment shall be deemed to be
a new registration statement relating to the securities offered therein, and the
offering of such securities at that time shall be deemed to be the initial bona
fide offering thereof.

         (3) To remove from registration by means of a post-effective amendment
any of the securities being registered which remain unsold at the termination of
the offering.

         (4) If the registrant is a foreign private issuer, to file a post-
effective amendment to the registration statement to include any financial
statements required by Rule 3-19 of this chapter at the start of any delayed
offering or throughout a continuous offering. Financial statements and
information otherwise required by Section 10(a)(3) of the Act need not be
furnished, provided, that the registrant includes in the prospectus, by means of
a post-effective amendment, financial statements required pursuant to this
paragraph (a)(4) and other information necessary to ensure that all other
information in the prospectus is at least as current as the date of those
financial statements. Notwithstanding the foregoing, with respect to
registration statements on Form F-3, a post-effective amendment need not be
filed to include financial statements and information required by Section
10(a)(3) of the Act or Rule 3-19 of this chapter if such financial statements
and information are contained in periodic reports filed with or furnished to the
Commission by the registrant pursuant to Section 13 or Section 15(d) of the
Securities Exchange Act of 1934 that are incorporated by reference in the 
Form F-3.

                                      II-2
<PAGE>
 
     (b) The undersigned registrant hereby undertakes that, for purposes of
determining any liability under the Securities Act of 1933, each filing of the
registrant's annual report pursuant to Section 13(a) or Section 15(d) of the
Securities Exchange Act of 1934 (and, where applicable, each filing of any
employee benefit plan's annual report pursuant to Section 15(d) of the
Securities Act of 1934) that is incorporated by reference in this Registration
Statement shall be deemed to be a new registration statement relating to the
securities offered herein, and the offering of such securities at that time
shall be deemed to be the initial bona fide offering thereof.

     (c) Insofar as indemnification for liabilities arising under the Securities
Act of 1933 may be permitted to directors, officers and controlling persons of
the registrant pursuant to the provisions referred to in Item 15 hereof, or
otherwise, the registrant has been advised that in the opinion of the Securities
and Exchange Commission such indemnification is against public policy as
expressed in the Act and is, therefore, unenforceable. In the event that a claim
for indemnification against such liabilities (other than the payment by the
registrant of expenses incurred or paid by a director, officer or controlling
person of the registrant in the successful defense of any action, suit or
proceeding) is asserted by such director, officer or controlling person in
connection with the securities being registered, the registrant will, unless in
the opinion of its counsel the matter has been settled by controlling precedent,
submit to a court of appropriate jurisdiction the question whether such
indemnification by it is against public policy as expressed in the Act and will
be governed by the final adjudication of such issue.

                                      II-3
<PAGE>
 
                                  SIGNATURES

     Pursuant to the requirements of the Securities Act of 1933, as amended, the
registrant certifies that it has reasonable grounds to believe that it meets all
of the requirements for filing on Form S-3 and has duly caused this Registration
Statement to be signed on its behalf by the undersigned, thereunto duly
authorized, in the Town of Andover, the Commonwealth of Massachusetts, on 
August 26, 1998.

                                 CMG INFORMATION SERVICES, INC.


                            By:  /s/ Andrew J. Hajducky III
                                 -----------------------------------------------
                                 Andrew J. Hajducky III, Chief Financial Officer


                               POWER OF ATTORNEY

     We, the undersigned officers and directors of CMG Information Services,
Inc., hereby severally constitute and appoint each of David S. Wetherell and
Andrew J. Hajducky III our true and lawful attorneys, with full power to them in
any and all capacities, to sign any amendments to this Registration Statement on
Form S-3 (including pre- and post-effective amendments), and any related Rule
462(b) registration statement or amendment thereto, and to file the same, with
exhibits thereto and other documents in connection therewith, with the
Securities and Exchange Commission, hereby ratifying and confirming all that
each of said attorneys-in-fact may do or cause to be done by virtue hereof.

     Pursuant to the requirements of the Securities Act of 1933, as amended,
this Registration Statement has been signed by the following persons in the
capacities indicated as of August 26, 1998.

SIGNATURE                     TITLE
- ---------                     -----

/s/ David S. Wetherell        President, Chairman of the Board and
- --------------------------    Chief Executive Officer      
David S. Wetherell            (Principal Executive Officer) 
                          

/s/ Andrew J. Hajducky III    Chief Financial Officer
- --------------------------    (Principal Financial Officer)   
Andrew J. Hajducky III     


/s/ Donald W. Combs           Vice President -- Finance
- --------------------------    (Principal Accounting Officer)
Donald W. Combs               


/s/ William H. Berkman        Director
- --------------------------    
William H. Berkman


/s/ Craig D. Goldman          Director
- --------------------------    
Craig D. Goldman


/s/ John A. McMullen          Director
- --------------------------    
John A. McMullen


/s/ Robert J. Ranalli         Director 
- --------------------------    
Robert J. Ranalli 

                                      II-4
<PAGE>
 
                                 EXHIBIT INDEX
                                 -------------

 EXHIBIT
   NO.                            DESCRIPTION
 -------                          -----------
   4.1    Restated Certificate of Incorporation.  Filed as Exhibit 3.1 to the
          Registrant's Registration Statement on Form S-1, filed on November 10,
          1993 (No. 33-71518), and incorporated herein by reference.

   4.2    Amendment to Restated Certificate of Incorporation.  Filed as 
          Exhibit 3(i)(1) to the Registrant's quarterly report on Form 10-Q for
          the quarter ended April 30, 1996, and incorporated herein by
          reference.

   4.3    Restated By-Laws.  Filed as Exhibit 3.2 to the Registrant's
          Registration Statement on Form S-1, filed on November 10, 1993 
          (No. 33-71518), and incorporate herein by reference.

   5.1    Opinion of Palmer & Dodge LLP.  Filed herewith.

  23.1    Consent of KPMG Peat Marwick LLP, independent accountants to the
          registrant.  Filed herewith.

  23.2    Consent of KPMG Peat Marwick LLP, independent accountants to
          Accipiter, Inc.  Filed herewith.
  
  23.3    Consent of Palmer & Dodge LLP (contained in Exhibit 5.1).

  24.1    Power of Attorney (included on the signature page of this Registration
          Statement).

<PAGE>
 
                                                                     Exhibit 5.1

Telephone: (617) 573-0100                              Facsimile: (617) 227-4420


                                       August 26, 1998



CMG Information Services, Inc.
100 Brickstone Square
Andover, MA  01810

     We are rendering this opinion in connection with the Registration Statement
on Form S-3 (the "Registration Statement") filed by CMG Information Services,
Inc. (the "Company") with the Securities and Exchange Commission under the
Securities Act of 1933, as amended, on or about the date hereof. The
Registration Statement relates to the registration of 48,119 shares (the
"Shares") of the Company's Common Stock, $0.01 par value, offered for resale by
certain shareholders of the Company listed therein.

     We have acted as your counsel in connection with the preparation of the
Registration Statement and are familiar with the proceedings taken by the
Company in connection with the authorization and issuance of the Shares. We have
examined all such documents as we consider necessary to enable us to render this
opinion.

     Based upon the foregoing, we are of the opinion that the Shares have been
duly authorized and validly issued and are fully paid and nonassessable.

     We hereby consent to the filing of this opinion as an exhibit to the
Registration Statement and to the reference to our firm under "Legal Matters."

                                       Very truly yours,


                                       /s/ Palmer & Dodge LLP
                                       Palmer & Dodge LLP

<PAGE>
 
                                                                    Exhibit 23.1



                      CONSENT OF INDEPENDENT ACCOUNTANTS
                      ----------------------------------

The Board of Directors
CMG Information Services, Inc.

We consent to the incorporation by reference in the registration statement
(No.333- ) on Form S-3 of CMG Information Services, Inc. of our report dated
September 19, 1997, with respect to the consolidated balance sheets of CMG
Information Services, Inc. as of July 31, 1997 and 1996 and the related
consolidated statements of operations, stockholders' equity and cash flows for
each of the three years in the three-year period ended July 31, 1997, which
report appears in the July 31, 1997 Annual Report on Form 10-K of CMG
Information Services, Inc. We consent to the use of our reports incorporated 
herein by reference and to the reference to our firm under the heading "Experts"
in the prospectus.



                                         /s/ KPMG Peat Marwick LLP
                                       ----------------------------
                                       KPMG Peat Marwick LLP



Boston, Massachusetts
August 27, 1998

<PAGE>
 
                                                                    Exhibit 23.2

                      CONSENT OF INDEPENDENT ACCOUNTANTS
                      ----------------------------------

The Board of Directors
CMG Information Services, Inc.

We consent to the incorporation by reference in the registration statement (No.
333- ) on Form S-3 of CMG Information Services, Inc. of our report dated March
26, 1998, with respect to the balance sheets of Accipiter, Inc. as of December
31, 1997 and 1996 and the related statements of operations, stockholders'
deficit, and cash flows for the year ended December 31, 1997 and for the period
from April 4, 1996 (inception) to December 31, 1996, which report appears in the
Form 8-K/A of CMG Information Services, Inc. dated April 8, 1998. We consent to 
the use of our reports incorporated herein by reference and to the reference to
our firm under the heading "Experts" in the prospectus.


                                                /s/ KPMG Peat Marwick LLP
                                                -------------------------
                                                KPMG Peat Marwick LLP

Raleigh, North Carolina
August 27, 1998    


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