CMGI INC
S-3, EX-23, 2000-08-22
DIRECT MAIL ADVERTISING SERVICES
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                                                                  EXHIBIT 23.1



                      CONSENT OF INDEPENDENT AUDITORS

The Board of Directors
CMGI, Inc.:

We consent to the use of our reports incorporated herein by reference and
to the reference to our firm under the heading "Experts" in the Prospectus.

/s/  KPMG LLP

KPMG LLP

Boston, Massachusetts
August 18, 2000





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