CMGI INC
8-K, EX-23.1, 2000-08-17
DIRECT MAIL ADVERTISING SERVICES
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                                                                   Exhibit 23.1

                      CONSENT OF INDEPENDENT ACCOUNTANTS

We consent to the inclusion of our report dated March 31, 2000, with respect to
the consolidated balance sheet of AdForce, Inc. as of December 31, 1999 and the
related consolidated statements of operations, common stockholders' equity
(deficit) and cash flows for the year ended December 31, 1999.

/s/ KPMG LLP

San Francisco, California
August 16, 2000



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