STURDIVANT & CO INC
13F-HR, 2000-02-09
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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C.  20549

FORM 13F

FORM 13F COVER PAGE

Report for the Calendar Year or Quarter Ended:  December 31, 1999

Check here if amendment  [  ];  Amendment Number:
This Amendment  (Check only one.):  [  ]  is a restatement
                                    [  ]  adds new holdings entries.

Institutional Investment Manager Filing this Report:

Name:   Sturdivant & Co.
Address:223 Gibbsboro Road
        Clementon, NJ 08021

13F File Number:   28-4000

The institutional investment manager filing this report and the
person by whom it is signed hereby represent that the person
signing the report is authorized to submit it, that all
information contained herein is true, correct and complete, and
that it is understood that all required items, statements,
schedules, lists, and tables, are considered integral parts of
this form.


Person Signing this Report on Behalf of Reporting Manager:

Name:  Harvey R. de Krafft
Title:      Managing Director and Principal
Phone:  609-627-4500
Signature:, Place, and Date of Signing

       Harvey R. de Krafft        Clementon, New Jersey     February 9, 2000


Report Type  (Check only one.):

[ X ]   13F HOLDINGS REPORT.
[     ] 13F NOTICE.
[     ] 13F COMBINATION REPORT.

List of Other Managers reporting for this Manager:


I AM SIGNING THIS REPORT AS REQUIRED BY THE SECURITIES EXCHANGE
ACT OF 1934.

FORM 13F SUMMARY PAGE

Report Summary:

Number of Other Included Managers:         0

Form 13F Information Table Entry Total:    61

Form 13F Information Table Value Total:   $259436








FORM 13F INFORMATION TABLE
                        Value   Shares/ Sh/Put/ Invstmt Other
Name of Title ofCUSIP   (x$1000)Prn Amt PrnCall Dscretn ManagersSole Shared None
- -------------------------------------------------------------------------------

ABBOTT LOM      02824100    2969   81750SH        Sole             6175    65575
AMERICANCOM     025816109    6410   38555SH       Sole             6600    31955
AMERICANCOM     026874107    4376   40475SH       Sole             6575    33900
ANHEUSERCOM     035229103    5311   74935SH       Sole            12700    62235
AT & T CCOM     001957109    8077  158957SH       Sole            28150   130807
AXA FINACOM     002451102    3945  116040SH       Sole            17925    98115
BANK OF COM     060505104    5445  108495SH       Sole            15525    92970
BRISTOL-COM     110122108    3567   55565SH       Sole            11850    43715
CAPITAL COM     14040H105    7138  148125SH       Sole            27975   120150
CHEVRON COM     166751107    7236   83535SH       Sole            14200    69335
CITIGROUCOM     172967101   10291  184795SH       Sole            27575   157220
CLEAR CHCOM     184502102     408    4575SH       Sole             4200      375
COLUMBIACOM     197648108    2280   36050SH       Sole             4050    32000
COMPUTERCOM     204912109    6566   93885SH       Sole            18500    75385
COMPUTERCOM     205363104    6622   69980SH       Sole            14200    55780
CONSOLIDCOM     209615103    5901   90875SH       Sole            12300    78575
DOW CHEMCOM     260543103    1344   10060SH       Sole             1200     8860
DUPONT  COM     263534109    2894   43925SH       Sole             7700    36225
EL PASO COM     283905107    3791   97675SH       Sole            16725    80950
EXXON MOCOM     30231G102    5653   70165SH       Sole            14596    55569
FANNIE MCOM     313586109    2820   45165SH       Sole             6000    39165
FLEET BOCOM     339030108    5158  148175SH       Sole            18700   129475
FREDDIE COM     313400301    3456   73425SH       Sole             8000    65425
G T E COCOM     362320103    4805   68100SH       Sole             9300    58800
GENERAL COM     370442105    2934   40370SH       Sole             6700    33670
GEORGIA COM     373298108     445    8775SH       Sole             6600     2175
HALLIBURCOM     406216101    3641   90470SH       Sole            12500    77970
HERCULESCOM     427056106    4774  171250SH       Sole            34300   136950
HEWLETT COM     428236103    5452   47930SH       Sole            10425    37505
HONEYWELCOM     438516106    5483   95045SH       Sole            19950    75095
INGERSOLCOM     456866102    3889   70635SH       Sole             7600    63035
INT'L BUCOM     459200101    7497   69500SH       Sole            12700    56800
ITT INDUCOM     450911102    4239  126765SH       Sole            23800   102965
JOHNSON COM     478160104    4119   44175SH       Sole             9150    35025
KEYSPAN COM     49337W100    2907  125360SH       Sole            17500   107860
KIMBERLYCOM     494368103    5947   90875SH       Sole            11325    79550
MELLON FCOM     58551A108    6462  189700SH       Sole            24500   165200
MINNESOTCOM     604059105    2494   25480SH       Sole             2900    22580
MORGAN SCOM     617446448    6167   43200SH       Sole             8850    34350
MOTOROLACOM     620076109    1570   10665SH       Sole             4300     6365
NOKIA COCOM     654902204    1023    5355SH       Sole             5100      255
NORTEL NCOM     656569100    5994   59350SH       Sole            10650    48700
PEPSICO COM     713448108    5492  155815SH       Sole            28800   127015
ROHM & HCOM     775371107    4843  119025SH       Sole            19125    99900
ROYAL DUCOM     780257804    2771   45750SH       Sole             5075    40675
SAFEWAY COM     786514208    2347   65655SH       Sole            12975    52680
SARA LEECOM     803111103    1971   89325SH       Sole            10300    79025
SCHLUMBECOM     806857108    3598   64115SH       Sole             8675    55440
SEARS ROCOM     812387108    2476   81525SH       Sole             9200    72325
SPRINT CCOM     852061100    5590   83050SH       Sole            12050    71000
STATE STCOM     857477103    5023   68750SH       Sole            10800    57950
TEXACO  COM     881694103    5001   92075SH       Sole            15625    76450
TEXTRON COM     883203101     499    6505SH       Sole             6300      205
TIME WARCOM     887315109    4536   62730SH       Sole            14100    48630
TRANSOCECOM     G90078109     418   12413SH       Sole             1679    10733
TRIBUNE COM     896047107    3436   62405SH       Sole            14250    48155
TYCO INTCOM     902124106    7679  196900SH       Sole            31575   165325
UNICOM CCOM     904911104    3855  115080SH       Sole            15600    99480
US WEST COM     91273H101    2717   37740SH       Sole            10000    27740
WALT DISCOM     254687106    3208  109670SH       Sole            17100    92570
XEROX COCOM     984121103    2474  109035SH       Sole           90135
REPORT SUMMARY  61 DATA RECORDS     259436            0
OTHER MANAGERS ON WHOSE BEHALF REPORT IS FILED



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