PHC INC /MA/
DEF 14A, 1999-11-18
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                                    PHC, INC.

                                 200 Lake Street
                                    Suite 102
                          Peabody, Massachusetts 01960




                                November 18, 1999









Dear Stockholder:

     You are cordially  invited to attend the Annual Meeting of  Stockholders of
PHC, Inc., which will be held on December 23, 1999, at 2:00 PM, at the corporate
offices of PHC, Inc., 200 Lake Street, Suite 102, Peabody, Massachusetts 01960.

     The following  Notice of Annual Meeting of Stockholders and Proxy Statement
describes the items to be considered by the  stockholders  and contains  certain
information about PHC, Inc.'s officers and directors.

     Please sign and return the  enclosed  proxy card as soon as possible in the
envelope  provided so that your shares can be voted at the meeting in accordance
with your instructions.  Even if you plan to attend the meeting,  we urge you to
sign and promptly return the enclosed proxy. You can revoke it at any time prior
to the meeting,  or vote your shares  personally  if you attend the meeting.  We
look forward to seeing you.

                                                     Sincerely,


                                                     /s/ Bruce A. Shear
                                                         President


<PAGE>

                                    PHC, INC.

                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                         TO BE HELD ON DECEMBER 23, 1999


     The Annual Meeting of  Stockholders  of PHC, Inc. (the  "Company")  will be
held  at  our  Corporate  offices  at  200  Lake  Street,  Suite  102,  Peabody,
Massachusetts, on December 23, 1999, at 2:00 PM, for the following purposes:

1.   To elect five  directors (two to be elected by the holders of the Company's
     Class A  Common  Stock  and  three  to be  elected  by the  holders  of the
     Company's  Class B Common  Stock) to hold office  until the annual  meeting
     next following  their election and until their  successors are duly elected
     and qualified;

2.   To ratify the  selection by the Board of  Directors of BDO Seidman,  LLP as
     the Company's independent auditors; and

3.   To transact such other  business as may properly come before the meeting or
     any adjournment thereof.

     The Board of Directors  has fixed the close of business on November 5, 1999
as the record date for determination of stockholders  entitled to notice of, and
to vote at the annual meeting and at any adjournment thereof.

     All stockholders are cordially invited to attend the meeting.


                                     By order of the Board of Directors



                                     /s/ Paula C. Wurts, Assistant Clerk

Peabody, Massachusetts
November 18, 1999


WHETHER OR NOT YOU EXPECT TO ATTEND THE MEETING,  PLEASE COMPLETE, DATE AND SIGN
THE  ENCLOSED  PROXY AND MAIL IT PROMPTLY IN THE  ENCLOSED  ENVELOPE IN ORDER TO
ASSURE  REPRESENTATION  OF YOUR SHARES.  NO POSTAGE NEED BE AFFIXED IF MAILED IN
THE UNITED STATES.


<PAGE>

                                   PHC, INC.

                                 200 Lake Street
                                    Suite 102
                          Peabody, Massachusetts 01960
                                 (978) 536-2777

                             PROXY STATEMENT FOR THE
                         ANNUAL MEETING OF STOCKHOLDERS

     This Proxy  Statement is furnished in connection  with the  solicitation of
proxies by the Board of Directors of PHC,  Inc. (the  "Company")  for use at the
Annual  Meeting  of  Stockholders  to be held at the  Corporate  offices  of the
Company at 200 Lake Street,  Suite 102,  Peabody,  Massachusetts on December 23,
1999 at 2:00 PM (Boston  time),  and at any  adjournment  of that  meeting  (the
"Annual Meeting").  Each proxy will be voted in accordance with the instructions
specified,  and if no instruction is specified, the proxy will be voted in favor
of the  proposals  set forth in the Notice of Annual  Meeting.  Any proxy may be
revoked by a  stockholder  at any time before it is  exercised by filing a later
dated proxy or written notice of revocation with Paula C. Wurts, Assistant Clerk
of the Company, or by voting in person at the Annual Meeting.

     The Company's Annual Report on Form 10-KSB for the year ended June 30, 1999
is being mailed to stockholders together with this Proxy Statement.  The Company
will furnish any exhibit to the Company's  Annual Report on Form 10-KSB upon the
payment of a processing fee of ten cents per page plus mailing  costs.  The date
of mailing of this Proxy  Statement  is expected to be on or about  November 18,
1999.

     The Board of  Directors  has fixed  November 5, 1999 as the record date for
the  determination  of stockholders  entitled to vote at the Annual Meeting (the
"Record  Date").  On that date  there  were  outstanding  and  entitled  to vote
5,610,194  shares of Class A Common  Stock and 727,170  shares of Class B Common
Stock of the  Company  (the  shares  of Class A Common  Stock and Class B Common
Stock are referred to collectively herein as the "Shares").  Each share of Class
A Common Stock is entitled to one vote and each share of Class B Common Stock is
entitled to five votes.  The holders of the  Company's  Class A Common Stock are
entitled to elect two members of the Company's  Board of Directors (the "Class A
Directors")  and holders of the Company's  Class B  Common Stock are entitled to
elect all the remaining  members of the Company's Board of Directors (the "Class
B  Directors").  Holders of Class A Common Stock will receive  proxy cards which
will be different  from those  received by the holders of Class B Common  Stock.
The proxy cards  received by the holders of Class A Common  Stock will contain a
proposal  relating to the  election of the two members of the Board of Directors
to be elected by the  holders of the Class A Common  Stock,  in  addition to any
other proposals to be voted upon during the General Session.  Holders of Class B
Common Stock will receive proxy cards which will contain a proposal  relating to
the election of the three members of the Board of Directors to be elected by the
holders of the Class B Common  Stock,  in addition to any other  proposals to be
voted upon during the General Session.

     The Annual Meeting will comprise three related but separate sessions: (i) a
special  session of the holders of Class A Common  Stock,  during which  session
only  holders of Class A Common  Stock are  entitled to vote,  for the  separate
election by such holders of two  directors,  and no other  business may properly
come before the meeting; (ii) a special session of the holders of Class B Common
Stock, during which session only holders of Class B Common Stock are entitled to
vote, for the separate election by such holders of three directors, and no other
business may properly  come before the meeting;  and (iii) a general  session of
the  holders  of the  Class A Common  Stock  and the  Class B Common  Stock  for
ratification  of the  selection of  independent  auditors and for the conduct of
such other business as may properly come before the Annual Meeting. The presence
in person or by proxy of holders  of shares of Class A Common  Stock and Class B
Common Stock outstanding as of the Record Date which,  combined,  have the right
to cast a  majority  of the  votes  which may be cast with  respect  to  matters
arising during the General  Session will  constitute a quorum for the conduct of
business at the General  Session.  The presence in person or by proxy of holders
of shares of Class A Common Stock and Class B Common Stock outstanding as of the
Record  Date which have the right to cast a majority  of the votes  which may be
cast with respect to matters  arising during the Class A Session and the Class B
Session,  respectively,  will  constitute  a quorum for  purposes of the Class A
Session and the Class B Session, respectively.

     The affirmative vote of the holders of a plurality of the shares of each of
Class A Common  Stock and Class B Common  Stock  represented  at the  meeting is
required  for the  election of the Class A Directors  and the Class B Directors,
respectively.  Approval of each of the other  matters that is before the meeting
will  require  the  affirmative  vote of the holders of a majority of the Shares
represented  at the  meeting  and voting  thereon.  No votes may be taken at the
meeting,  other than a vote to adjourn,  unless the  appropriate  quorum (as set
forth in the preceding paragraph) has been constituted.  Shares voted to abstain
or to withhold as to a particular  matter,  or as to which a nominee  (such as a
broker  holding  shares in street  name for a  beneficial  owner)  has no voting
authority in respect of a particular  matter,  shall be deemed  represented  for
quorum purposes.  Such shares, however, shall not be deemed to be voting on such
matters,  and therefore  will not be the equivalent of negative votes as to such
matters.  Votes will be tabulated by the Company's transfer agent subject to the
supervision of persons designated by the Board of Directors as inspectors.

<PAGE>
                   SECURITY OWNERSHIP OF CERTAIN BENEFICIAL
                              OWNERS AND MANAGEMENT

     The following table sets forth certain information  regarding the ownership
of shares of the Company's  Class A Common Stock,  and Class B Common Stock (the
only classes of voting capital stock of the Company currently outstanding) as of
October  16,  1999,  except  with  respect  to the two 5% owners  which is as of
November 5, 1999,  by (i) each person known by the Company to  beneficially  own
more than 5% of any class of the Company's voting securities, (ii) each director
of the Company,  (iii) the Company's Chief Executive  Officer,  (iv) each of the
Company's four most highly  compensated  executive officers other than its Chief
Executive  Officer who were serving as officers of the Company at the end of the
1999  fiscal year and whose  salary and bonus for the 1999 fiscal year  exceeded
$100,000  and (v) all  directors  and  officers  of the  Company as a group (the
individuals  specified in  subsections  (iii) and (iv) hereof  collectively  are
referred  to  herein  as  the  "Named  Executive  Officers").  Unless  otherwise
indicated below, to the knowledge of the Company,  all persons listed below have
sole voting and  investment  power with respect to their shares of Common Stock,
except to the extent  authority is shared by spouses  under  applicable  law. In
preparing  the  following  table,  the  Company  has  relied on the  information
furnished by the persons listed below:


                       Name and Address        Amount and Nature     Percent of
Title of Class         of Beneficial Owner     of Beneficial Owner   Class (12)

Class A Common Stock Gerald M. Perlow
                     c/o PHC, Inc.
                     200 Lake Street
                     Peabody, MA   01960        27,750(1)                *

                     Donald E. Robar
                     c/o PHC, Inc.
                     200 Lake Street
                     Peabody, MA  01960         22,750(2)                *

                     Bruce A. Shear
                     c/o PHC, Inc.
                     200 Lake Street
                     Peabody, MA  01960         58,000(3)                1.0%

                     Robert H. Boswell
                     c/o PHC, Inc.
                     200 Lake Street
                     Peabody, MA  01960         83,844(4)                1.5%

                     Howard W. Phillips
                     P. O. Box 2047
                     East Hampton, NY  11937    11,750(5)                *

                     William F. Grieco
                     115 Marlborough Street
                     Boston, MA  02116          71,030(6)(7)             1.3%

                     J. Owen Todd
                     c/o Todd and Weld
                     1 Boston Place
                     Boston, MA  02108          59,280(7)                1.1%

                     ProFutures Special Equities
                      Fund, LP
                     11612 Bee Cave Rd STE 100
                     Austin, TX  78734          751,082(9)               12.1%


<PAGE>


                     Name and Address           Amount and Nature     Percent of
Title of Class       of Beneficial Owner        of Beneficial Owner   Class (12)

                     All Directors and Officers
                      as a Group (7 persons)    311,285(8)               5.3%


Class B Common Stock
 (10)                Bruce A. Shear
                     c/o PHC, Inc.
                     200 Lake Street
                     Peabody, MA   01960        671,259(11)              92.8%

                     All Directors and Officers
                      as a Group (7 persons)    671,259                  92.8%


*    Less than 1%.
1.   Includes  17,750  shares  of  Class A Common  Stock  issuable  pursuant  to
     currently  exercisable  stock  options or stock  options  which will become
     exercisable  within sixty days,  having an exercise price range of $1.03 to
     $6.63 per share.
2.   Includes  21,250  shares  of  Class A Common  Stock  issuable  pursuant  to
     currently  exercisable  stock  options or stock  options  which will become
     exercisable  within sixty days,  having an exercise price range of $1.03 to
     $6.63 per share.
3.   Includes  50,000  shares  of  Class A Common  Stock  issuable  pursuant  to
     currently  exercisable  stock  options,  having an exercise  price range of
     $1.17 to $2.63 per share. Excludes an aggregate of 59,280 shares of Class A
     Common Stock owned by the Shear Family Trust and the NMI Trust,  ("Trusts")
     of which Bruce A. Shear is a remainder beneficiary.
4.   Includes an  aggregate of 71,500  shares of Class A Common  Stock  issuable
     pursuant to currently  exercisable stock options at an exercise price range
     of $1.20 to $1.25 per share.
5.   Includes  11,750  shares  of  Class A Common  Stock  issuable  pursuant  to
     currently exercisable stock options having an exercise price range of $1.03
     to $3.50 per share.
6.   Includes  11,750  shares  of  Class A Common  Stock  issuable  pursuant  to
     currently  exercisable  stock  options,  having an exercise  price range of
     $1.03 to $3.50 per share
7.   Messrs.  Todd  and  Grieco  are  the  two  trustees  of  the  Trusts  which
     collectively hold 59,280 shares of the Company's outstanding class A common
     stock. Gertrude Shear, Bruce A. Shear's mother, is the lifetime beneficiary
     of the Trusts. In addition to the shares held by the Trusts, to the best of
     the Company's knowledge,  Gertrude Shear currently owns less than 1% of the
     Company's outstanding class B common stock.
8.   Includes an  aggregate of 215,500  shares of Class A Common Stock  issuable
     pursuant to currently  exercisable stock options.  Of those options,  5,500
     have an exercise price of $6.63 per share, 10,000 have an exercise price of
     $5.00 per share,  19,500 have an exercise price of $3.50 per share,  37,500
     have an exercise price of $2.63 per share,  3,000 have an exercise price of
     $2.06 per share,  119,250 have an exercise price of $1.25 per share,  6,250
     have an exercise price of $1.20 per share, 12,500 have an exercise price of
     $1.17 per share and 2,000 have an exercise price of $1.03 per share.
9.   Includes  458,750 shares of Class A Common Stock estimated as issuable upon
     the  conversion of 367 shares of currently  convertible  series B preferred
     stock,  which is convertible at 80% of the closing bid price of the class A
     common stock as reported by NASDAQ for the five  trading  days  immediately
     preceding  the  conversion,  and  165,522  shares  of class A common  stock
     issuable upon the exercise of warrants  issued in  connection  with various
     financing and private placement  transactions and currently  exercisable at
     prices ranging from $2.31 to $2.90 per share.
10.  Each share of Class B Common Stock is convertible into one share of Class A
     Common Stock  automatically upon any sale or transfer or at any time at the
     option of the holder.
11.  Includes  56,369  shares of Class B Common Stock pledged to Steven J. Shear
     of 2 Addison Avenue,  Lynn,  Massachusetts 01902, Bruce A. Shear's brother,
     to secure the purchase  price  obligation  of Bruce A. Shear in  connection
     with his purchase of his brother's  stock in the Company in December  1988.
     In the absence of any default under this obligation, Bruce A. Shear retains
     full voting power with respect to these shares.
12.  Represents percentage of equity of class, based on numbers of shares listed
     under the column headed "Amount and Nature of Beneficial  Ownership".  Each
     share of Class A Common  Stock is  entitled  to one vote per share and each
     share of Class B Common  Stock is  entitled  to five votes per share on all
     matters on which  stockholders  may vote  (except  that the  holders of the
     Class A Common  Stock are  entitled to elect two  members of the  Company's
     Board of Directors  and holders of the Class B Common Stock are entitled to
     elect all the remaining members of the Company's Board of Directors).

     By  virtue of the fact that  class B  shareholders  have the right to elect
three of the five members of the Board of Directors and Mr. Shear owns of 92% of
the class B shares,  Mr. Shear has the right to elect the nominees and therefore
control the Board of Directors.

     Based on the number of shares  listed under the column  headed  "Amount and
Nature of  Beneficial  Ownership,"  the  following  persons  or groups  held the
following  percentages  of voting rights for all shares of common stock combined
as of October 16, 1999:

              Bruce A. Shear ........................................36.72%
              J. Owen Todd............................................0.64%
              William F. Grieco.......................................0.77%
              ProFutures Special Equities Fund, LP....................7.61%
              All Directors and Officers as a Group
                (7 persons)..........................................38.75%



<PAGE>


DIRECTORS AND EXECUTIVE OFFICERS

     The  directors  and  officers  of the  Company  as of June 30,  1999 are as
follows:

Name                          Age   Position
Bruce A. Shear                44    Director, President and Chief Executive
                                     Officer
Robert H. Boswell             50    Senior Vice President
Paula C. Wurts                50    Controller, Assistant Clerk and Assistant
                                      Treasurer
Gerald M. Perlow, M.D. (1)(2) 61    Director and Clerk
Donald E. Robar (1)(2)        62    Director and Treasurer
Howard W. Phillips            69    Director
William F. Grieco (1)         45    Director

(1)  Member of Audit Committee.
(2)  Member of Compensation Committee.

     All of the directors hold office until the annual  meeting of  stockholders
next  following  their  election,  or until  their  successors  are  elected and
qualified.  The Compensation Committee reviews and sets executive  compensation.
Officers  are  elected  annually  by the  Board of  Directors  and  serve at the
discretion  of the  Board.  There are no family  relationships  among any of the
directors or officers of the Company.

     Information with respect to the business experience and affiliations of the
directors and officers of the Company is set forth below.

     BRUCE A. SHEAR has been President,  Chief Executive  Officer and a Director
of the Company since 1980 and Treasurer of the Company from September 1993 until
February 1996. From 1976 to 1980 he served as Vice President, Financial Affairs,
of the Company. Mr. Shear has served on the Board of Governors of the Federation
of American Health Systems for over ten years. Mr. Shear received an M.B.A. from
Suffolk  University in 1980 and a B.S. in Accounting  and Finance from Marquette
University in 1976.

     ROBERT H.  BOSWELL has served as the Senior Vice  President  of the Company
since  February 1999 and as executive vice president of the Company from 1992 to
1999. From 1989 until the spring of 1994 Mr. Boswell served as the Administrator
of the Company's Highland Ridge Hospital facility where he is based. Mr. Boswell
is principally involved with the Company's substance abuse facilities. From 1981
until 1989, he served as the Associate Administrator at the Prevention Education
Outpatient Treatment  Program--the Cottage Program,  International.  Mr. Boswell
graduated from Fresno State University in 1975 and from 1976 until 1978 attended
Rice University's doctoral program in philosophy.  Mr. Boswell is a Board Member
of the National Foundation for Responsible Gaming and the Chair for the National
Center for Responsible Gaming.

     PAULA C. WURTS has served as the  Controller  of the Company since 1989 and
as Assistant Treasurer since 1993 and as Assistant Clerk since January 1996. Ms.
Wurts served as the Company's Accounting Manager from 1985 until 1989. Ms. Wurts
received  an  Associate's  degree in  Accounting  from the  University  of South
Carolina in 1980, a B.S. in Accounting from Northeastern  University in 1989 and
passed the examination for Certified Public Accountants. She received a Master's
Degree in Accounting from Western New England College in 1996.


<PAGE>
     GERALD M. PERLOW,  M.D.  has served as a Director of the Company  since May
1993 and as Clerk since February  1996. Dr. Perlow is a cardiologist  in private
practice in Lynn,  Massachusetts,  and has been Associate  Clinical Professor of
Cardiology at the Tufts University  School of Medicine since 1972. Dr. Perlow is
a Diplomat of the National Board of Medical  Examiners and the American Board of
Internal Medicine (with a subspecialty in  cardiovascular  disease) and a Fellow
of the American  Heart  Association,  the American  College of  Cardiology,  the
American College of Physicians and the Massachusetts  Medical Center.  From 1987
to  1990,  Dr.  Perlow  served  as the  Director,  Division  of  Cardiology,  at
AtlantiCare  Medical  Center in Lynn,  Massachusetts.  From  October 30, 1996 to
March 1, 1997,  Dr.  Perlow  served as  President  and  Director of  Shliselberg
Physician Services, P.C. formerly Perlow Physicians, P.C. which has a management
contract  with  BSC.  Dr.  Perlow  currently  holds  no  ownership  interest  in
Shliselberg Physician Services,  P.C. Dr. Perlow received compensation of $8,333
for the period.  Dr. Perlow  received a B.A. from Harvard College in 1959 and an
M.D. from Tufts University School of Medicine in 1963.

     DONALD E. ROBAR has served as a Director of the  Company  since 1985 and as
the Treasurer  since  February  1996. He served as the Clerk of the Company from
1992 to 1996.  Dr. Robar has been a professor  of  Psychology  since 1961,  most
recently  at  Colby-Sawyer  College in New  London,  New  Hampshire.  Dr.  Robar
received an Ed.D.  from the  University of  Massachusetts  in 1978, an M.A. from
Boston College in 1968 and a B.A. from the University of Massachusetts in 1960.

     HOWARD W. PHILLIPS has served as a Director of the Company since August 27,
1996 and has been employed by the Company as a public relations specialist since
August 1, 1995.  From 1982 until October 31, 1995, Mr. Phillips was the Director
of Corporate  Finance for D.H. Blair  Investment Corp. From 1969 until 1981, Mr.
Phillips  was  associated  with  Oppenheimer  & Co.  where he was a partner  and
Director of Corporate  Finance.  Mr. Phillips currently is a member of the Board
of Directors of Food Court Entertainment  Network, Inc., an operator of shopping
mall television networks, and Telechips Corp., a manufacturer of visual phones.

     WILLIAM F. GRIECO has served as a Director of the  Company  since  February
18, 1997. Since August 1999 Mr. Grieco has been a self-employed  law consultant.
From November  1995 to July 1999 he served as Senior Vice  President and General
Counsel for Fresenius  Medical Care North  America.  From 1989 until November of
1995, Mr. Grieco was a partner at Choate, Hall & Stewart.  Mr. Grieco received a
BS from  Boston  College in 1975,  an MS in Health  Policy and  Management  from
Harvard University in 1978 and a JD from Boston College Law School in 1981.

MEETINGS AND COMMITTEES OF THE BOARD OF DIRECTORS

     The Board held four  meetings  during the fiscal year 1999.  During  fiscal
year 1999,  each  director  attended 100% of the total number of meetings of the
Board (held during the period for which he was a director)  and the total number
of meetings held by all Board  committees on which such director  served (during
the  periods  that he  served as a  member).  The  Board  has a  standing  audit
committee and a standing  compensation  committee,  but does not have a standing
nominating  committee.  The audit committee is composed of Dr. Perlow, Mr. Robar
and Mr. Grieco.  The audit  committee held no meetings  during fiscal year 1999.
The principal  functions of the audit committee are to make  recommendations  to
the Board regarding the selection of the Company's independent  accountants,  to
consult with the Company's independent  accountants and financial and accounting
staff and to review and  report to the Board with  respect to the scope of audit
procedures, accounting practices and internal accounting and financial controls.
The  compensation  committee  is  composed  of Dr.  Perlow  and Mr.  Robar.  The
compensation  committee  held one meeting during fiscal year 1999. The principal
functions of the compensation  committee are to review and make  recommendations
to the Board on all  compensation  and hiring issues that relate to officers and
senior staff members.


<PAGE>

               COMPENSATION OF DIRECTORS AND EXECUTIVE OFFICERS

Employment Agreements

     The  Company  has not  entered  into  any  employment  agreements  with its
executive officers.  The Company owns and is the beneficiary on a $1,000,000 key
man life insurance policy on the life of Bruce A. Shear.

Executive Compensation

     Two executive  officers of the Company  received  compensation  in the 1999
fiscal  year,  which  exceeded  $100,000.  The  following  table  sets forth the
compensation  paid or accrued by the  Company  for  services  rendered  to these
executives in fiscal year 1999,1998, and 1997:

                           Summary Compensation Table

         Annual Compensation                                  Long Term
                                                              Compensation
                                                              Awards

 (a)          (b)     (c)        (d)        (e)           (g)          (i)
Name and                                Other Annual  Securities   All Other
Principal     Year    Salary    Bonus   Compensation  Underlying   Compensation
Position               ($)      ($)     ($)           Options/SARs ($)
                                                          (#)


Bruce A. Shear    1999  $300,195(1) --   $ 6,490(2)      50,000        $21,622
President and     1998  $309,167(1) --   $ 8,363(3)      50,000        $51,256
 Chief Executive  1997  $294,167(1) --   $12,633(4)          --             --
 Officer

Robert H. Boswell 1999  $111,083   $800  $ 7,955(5)      65,000        $29,753
  Senior Vice     1998  $102,750     --  $ 7,836(6)      15,000        $14,149
   President      1997  $  92,750    --  $ 6,897(7)       5,000        $ 6,821

(1)  Although the Board of Director  authorized  base salary  effective  July 1,
     1995 is $310,000 base salary was drawn as listed above.

(2)  This  amount  represents  (i)  $1,341  contributed  by the  Company  to the
     Company's  Executive  Employee  Benefit Plan on behalf of Mr.  Shear,  (ii)
     $2,792 in premiums  paid by the Company with respect to life  insurance for
     the benefit of Mr.  Shear and (iii)  $2,357  personal  use of a Company car
     held by Mr. Shear.

(3)  This  amount  represents  (i)  $1,341  contributed  by the  Company  to the
     Company's  Executive  Employee  Benefit  Plan on behalf of Mr.  Shear  (ii)
     $4,768 in premiums  paid by the Company with respect to life  insurance for
     the benefit of Mr.  Shear,  and (iii) $2,254  personal use of a Company car
     held by Mr. Shear.

(4)  This  amount  represents  (i)  $2,687  contributed  by the  Company  to the
     Company's  Executive  Employee  Benefit Plan on behalf of Mr.  Shear,  (ii)
     $6,769 in premiums  paid by the Company with respect to life  insurance for
     the benefit of Mr.  Shear,  and (iii) $3,177  personal use of a Company car
     held by Mr. Shear.

(5)  This  amount  represents  (i)  $6,000  automobile   allowance,   (ii)  $357
     contributed by the Company to the Company's Executive Employee Benefit Plan
     on behalf of Mr. Boswell,  (iii) $704 in other benefits paid by the Company
     on behalf of Mr. Boswell and (vi) $894 in benefit derived from the purchase
     of shares through the employee stock purchase plan.

(6)  This  amount  represents  (i)  $6,000  automobile   allowance,   (ii)  $408
     contributed by the Company to the Company's Executive Employee Benefit Plan
     on behalf of Mr. Boswell,  (iii) $408 in other benefits paid by the Company
     on  behalf  of Mr.  Boswell  (iv)  $115 in Class A Common  Stock  issued to
     employees  and (v) $905 in  benefit  derived  from the  purchase  of shares
     through the employee stock purchase plan.

(7)  This amount  represents  (i) $6,000  automobile  allowance and (ii) $897 in
     benefit  derived  from the purchase of shares  through the  employee  stock
     purchase plan.

Stock Options Grants

The following  table  provides  information  about options  granted to the named
executive  officers during fiscal 1999 under the Company's Stock Plan,  Employee
Stock Purchase Plan and Non-Employee Director Stock Plan.

                   Individual Grants
(a)                (b)            (c)              (d)             (e)
Name               Number of      % of Total
                   Securities     Options/SARs
                   Underlying     Granted to     Execerise of
                   Options/SARs   Employees in   Base Price       Expiration
                   Granted (#)    in Fiscal Year ($/Shares)       Date

Bruce A. Shear       50,000           23.5%          $1.17         3/15/2004
Robert H. Boswell    50,000           23.5%          $1.25         9/15/2003
                     15,000            7.0%          $1.20         2/23/2004
All Directors and
 Officers as a
 group (7 Persons)  183,000           83.8%    $1.03-$1.25   9/15/2003-2/23/2004

Option Exercises and Fiscal 1999 Year-End Values

     The following  table provides  information  about options  exercised by the
named executive  officers during fiscal 1999 and the number and value of options
held at the end of fiscal 1999.


(a)                 (b)           (c)       (d)                      (e)
Name                Shares
                    Acquired on   Value      Number of           Value
                    Exercise (#)  Realized   Securities          of
                                   ($)       Underlying          Unexercised
                                             Unexercised         In-the-Money
                                             Options/SARs at     Options/Sars
                                             FY-End (#)          at FY-End ($)
                                             Exercisable/        Exercisable/
                                             Unexercisable       Unexercisable

Bruce A. Shear       --               --       37,500/62,500      $0/$0
Robert H. Boswell    --               --       69,000/45,000      $0/$0
All Directors and
 Officers as a
 group (7 persons)   --               --     198,000/163,250      $0/$0


<PAGE>
Compensation of Directors

     Directors  who are  employees of the Company  receive no  compensation  for
services as members of the Board. Directors who are not employees of the Company
receive  $2,500  stipend per year and $1,000 for each Board meeting they attend.
In  addition,  directors of the Company are  entitled to receive  certain  stock
option grants under the Company's  Non-Employee  Director Stock Option Plan (the
"Director Plan").

                              ELECTION OF DIRECTORS

     The members of the Board of Directors elected at the Annual Meeting will be
classified  into two classes of directors.  Two directors will be elected by the
holders of the  Company's  Class A Common Stock and the balance of the directors
will be elected by the holders of the Company's Class B Common Stock . The terms
of the present directors expire at the Annual Meeting or when the successors are
chosen and  qualified,  if later.  The Board of Directors  has fixed at five the
number of directors to be elected at the Annual Meeting.

     The nominees for Class A Directors  for election at the Annual  Meeting are
Donald E. Robar and Gerald M. Perlow.  The  nominees  for Class B Directors  for
election  at the Annual  Meeting  are Bruce A.  Shear,  Howard W.  Phillips  and
William F.  Grieco.  The proxy for holders of Class A Common Stock will be voted
to elect as Class A Directors  the two  nominees  (Donald E. Robar and Gerald M.
Perlow),  unless  authority to vote for the election of directors is withheld by
marking  the  proxy to that  effect  or the  proxy is  marked  with the names of
directors as to whom  authority  to vote is  withheld.  The proxy for holders of
Class B Common  Stock  will be voted to  elect as Class B  Directors  the  three
nominees  (Bruce A. Shear,  Howard W.  Phillips and William F.  Grieco),  unless
authority to vote for the election of directors is withheld by marking the proxy
to that effect.  Donald E. Robar,  Gerald M. Perlow,  Bruce A. Shear,  Howard W.
Phillips and William F. Grieco are  presently  directors of the Company and have
consented to serve if reelected.

     Each director will be elected to hold office until the next annual  meeting
of stockholders following the 1999 Annual Meeting (2000) and until his successor
is elected and qualified.  If a nominee  becomes  unavailable,  the proxy may be
voted, unless authority has been withheld as to the nominee, for the election of
a substitute.


           THE BOARD RECOMMENDS A VOTE FOR THE NOMINEES FOR DIRECTOR.





                              APPROVAL OF AUDITORS

The Board has  selected  the firm of BDO  Seidman,  LLP,  independent  certified
public  accountants,  as auditors of the Company for the fiscal year ending June
30, 2000 and is submitting the selection to stockholders for approval. The Board
recommends a vote "FOR" this proposal. Unless the proxy indicates otherwise, the
shares  represented  by the  enclosed  proxy  will  be  voted  to  approve  such
selection.

Although there is no legal  requirement  that this matter be submitted to a vote
of stockholders,  the Board believes that the selection of independent  auditors
is of sufficient importance to seek stockholder  ratification.  In the event BDO
Seidman,  LLP is not ratified by the  affirmative  vote of the holders of shares
representing a majority of the votes cast at the Annual  Meeting,  the Board may
reconsider its selection.  A representative  of BDO Seidman,  LLP is expected to
attend the Annual Meeting.  Such representative will have an opportunity to make
a statement  and will be  available  to respond to  appropriate  questions  from
stockholders.

       THE BOARD RECOMMENDS A VOTE FOR RATIFICATION OF THE ABOVE SELECTION


<PAGE>
               COMPLIANCE WITH SECTION 16(a) OF THE EXCHANGE ACT

Based on a review of Forms 3 and 4  furnished  to the  company,  all  directors,
officers and  beneficial  owners of more than ten percent of any class of equity
securities of the Company  registered  pursuant to Section 12 of the  Securities
Exchange Act filed on a timely basis  reports  required by Section  16(a) of the
Exchange Act during the most recent fiscal year.

              CERTAIN RELATIONSHIPS AND RELATED PARTY TRANSACTIONS

     For  approximately  the last ten years,  Bruce A. Shear, a director and the
President and Chief Executive Officer of the Company, and persons affiliated and
associated with him have made a series of unsecured loans to the Company and its
subsidiaries  to  enable  them  to  meet  ongoing  financial  commitments.   The
borrowings  generally  were entered into when the Company did not have financing
available from outside sources and, in the opinion of the Company,  were entered
into at market rates given the financial  condition of the Company and the risks
of repayment at the time the loans were made.  As of June 30, 1999,  the Company
owed an aggregate of $200,000 to related parties.

     During the period  ended June 30,  1999,  the  Company  paid Mr.  Shear and
affiliates  approximately  $157,600  in  principal  and accrued  interest  under
various notes.  As of June 30, 1999, the Company owed Bruce A. Shear $100,000 on
a promissory note, which is dated August 13, 1998, bears interest at the rate of
12% per year and is payable on demand and Tot Care,  Inc., an affiliate of Bruce
A. Shear, $100,000 on promissory notes dated May 28, 1998 and June 9, 1998 which
bear interest at the rate of 12% per year and are payable on demand.


STOCKHOLDER PROPOSALS FOR 2000 MEETING


     Proposals of stockholders intended to be presented and director nominations
intended to be made at the 2000 Annual Meeting of Stockholders  must be received
by the Company at its principal  office,  200 Lake Street,  Suite 102,  Peabody,
Massachusetts 01960, Attention:  Paula C. Wurts, Assistant Clerk, not later than
July 21,  2000 for  inclusion  in the  proxy  statement  for that  meeting.  Any
proposal of a  stockholder  to be presented at the Company's  annual  meeting of
stockholders  in  2000,  which  has not been  included  in the  Company's  proxy
material,  must be  received  not later than  October  4, 2000 to be  considered
timely.


<PAGE>
                                  OTHER MATTERS

     The  Board  does not know of any other  matters  that may come  before  the
Annual  Meeting.  However,  if any other  matters are properly  presented to the
Annual  Meeting,  it is the intention of the persons  named in the  accompanying
proxy to vote,  or otherwise to act, in accordance  with their  judgment on such
matters.

     All costs of  solicitation  of proxies by  management  will be borne by the
Company. In addition to solicitations by mail, the Company's directors, officers
and regular employees,  without additional remuneration,  may solicit proxies by
telephone or personal  interviews.  Brokers,  custodians and fiduciaries will be
requested to forward proxy soliciting  materials to the beneficial owners of the
Company's stock held in the names of such brokers,  custodians and  fiduciaries,
and the Company will  reimburse  them for their  out-of-pocket  expenses in this
connection.

                                          By order of the Board of Directors


                                          /s/  Paula C. Wurts, Assistant Clerk

November 18, 1999

     The Board hopes that stockholders  will attend the meeting,  WHETHER OR NOT
YOU PLAN TO  ATTEND,  YOU ARE  URGED TO  COMPLETE,  DATE,  SIGN AND  RETURN  THE
ENCLOSED  PROXY IN THE  ACCOMPANYING  ENVELOPE.  A prompt  response will greatly
facilitate   arrangements  for  the  meeting,   and  your  cooperation  will  be
appreciated. Stockholders who attend the meeting may vote their stock personally
even though they have sent in their proxies.

<PAGE>

                     REVOCABLE PROXY - CLASS A COMMON STOCK
                                   PHC, INC.

           THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS
                       1999 ANNUAL MEETING OF STOCKHOLDERS

     The undersigned stockholder of PHC, Inc., a Massachusetts corporation, (the
"Company") hereby  acknowledges  receipt of the Notice of 1999 Annual Meeting of
Stockholders  and Annual  Report on Form  10-KSB for fiscal  year ended June 30,
1999 and hereby appoints Bruce A. Shear and Paula C. Wurts, and both of them, as
proxies,  with full power to each of substitution,  and hereby authorizes either
of them to represent and to vote,  as  designated  on the reverse side,  all the
shares of Class A Common Stock of the Company held of record by the  undersigned
on November  5, 1999 at the Annual  Meeting of  Stockholders  to be held at 2:00
p.m. (Boston time), on December 23, 1999 at the Corporate  offices of PHC, Inc.,
200  Lake  Street,   Suite  102,  Peabody,   Massachusetts  01960,  and  at  any
adjournments  or  postponements  thereof.  The  undersigned  stockholder  hereby
revokes any proxy or proxies  heretofore  given.

             (Continued And To Be Signed and Dated On Reverse Side)


                                     (BACK)


<PAGE>
              FORM OF PROXY FOR CLASS A COMMON STOCK SHAREHOLDERS


 [X}   Please mark your
       votes as in this
       example.

                            WITHHOLD
                       FOR  AUTHORITY
 Nominees:
  Donald E. Robar     [  ]   [  ]
  Gerald M. Perlow    [  ]   [  ]

1. To elect  Donald E.
   Robar and Gerald  M. Perlow as the                       FOR  AGAINST ABSTAIN
   Class A Directors of the Company,     2. To ratify the  [  ]    [  ]   [  ]
   each to hold the office until            selection by the Board of Directors
   the annual meeting next following        of BDO Seidman, LLP as the Company's
   his election:                            independent auditors for the 2000
                                            fiscal year.

For, all nominees except as noted below. 3. In  their  discretion, the Proxies
                                            are authorized to vote upon such
                                            other matters as may properly come
                                            before the meeting or any
                                            adjournment or postponement thereof.

                                            THIS PROXY, WHEN PROPERLY EXECUTED,
                                            WILL BE VOTED IN THE MANNER
                                            DIRECTED, OR IF NO DIRECTION IS
                                            MADE, FOR SUCH PROPOSALS, AND IN
                                            ACCORDANCE WITH THE DETERMINATION
                                            OF THE PROXY HOLDERS AS TO OTHER
                                            MATTERS.  THE  UNDERSIGNED
                                            STOCKHOLDER HEREBY ACKNOWLEDGES
                                            RECEIPT OF THE NOTICE OF ANNUAL
                                            MEETING AND PROXY STATEMENT.

                                            PLEASE MARK, SIGN, DATE AND RETURN
                                            THIS  PROXY CARD USING THE ENCLOSED
                                            ENVELOPE.


SIGNATURE                     DATE                                         DATE
                                             (SIGNATURE  IF HELD JOINTLY)
_______________________________________________________________________________

Note: Please sign exactly as name appears on this proxy. All joint owners should
sign. When signing as attorney,  executor,  administrator,  trustee, guardian or
custodian for a minor,  please give your full title as such.  If a  corporation,
please sign full corporate name and indicate  signer's office. If a partner sign
in the partnership name.

                                     (FRONT)


<PAGE>


                     REVOCABLE PROXY - CLASS B COMMON STOCK
                                    PHC, INC.

           THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS
                       1999 ANNUAL MEETING OF STOCKHOLDERS

     The undersigned stockholder of PHC, Inc., a Massachusetts corporation, (the
"Company") hereby  acknowledges  receipt of the Notice of 1999 Annual Meeting of
Stockholders  and Annual  Report on Form  10-KSB for fiscal  year ended June 30,
1999 and hereby appoints Bruce A. Shear and Paula C. Wurts, and both of them, as
proxies,  with full power to each of substitution,  and hereby authorizes either
of them to represent and to vote,  as  designated  on the reverse side,  all the
shares of Class B Common Stock of the Company held of record by the  undersigned
on November  5, 1999 at the Annual  Meeting of  Stockholders  to be held at 2:00
p.m. (Boston time), on December 23, 1999 at the Corporate  offices of PHC, Inc.,
200  Lake  Street,   Suite  102,  Peabody,   Massachusetts  01960,  and  at  any
adjournments  or  postponements  thereof.  The  undersigned  stockholder  hereby
revokes any proxy or proxies heretofore given.

             (Continued And To Be Signed And Dated On Reverse Side)




                                     (BACK)


<PAGE>
               FORM OF PROXY FOR CLASS B COMMON STOCK SHAREHOLDERS


 [X}   Please mark your
       votes as in this
       example.


                            WITHHOLD
                       FOR  AUTHORITY
 Nominees:
  Bruce A. Shear       [  ]   [  ]
  Howard W. Phillips   [  ]   [  ]
  William F. Grieco    [  ]   [  ]

1. To elect Bruce A.
   Shear, Howard W. Phillips and
   William F. Grieco as the                                 FOR  AGAINST ABSTAIN
   Class B Directors of the Company,     2. To ratify the   [  ]   [  ]   [  ]
   each to hold the office until            selection by the Board of Directors
   the annual meeting next following        of BDO Seidman, LLP as the Company's
   his election:                            independent auditors for the 2000
                                            fiscal year.

For, all nominees except as noted below. 3. In  their  discretion, the Proxies
                                            are authorized to vote upon such
                                            other matters as may properly come
                                            before the meeting or any
                                            adjournment or postponement thereof.

                                            THIS PROXY, WHEN PROPERLY EXECUTED,
                                            WILL BE VOTED IN THE MANNER
                                            DIRECTED, OR IF NO DIRECTION IS
                                            MADE, FOR SUCH PROPOSALS, AND IN
                                            ACCORDANCE WITH THE DETERMINATION
                                            OF THE PROXY HOLDERS AS TO OTHER
                                            MATTERS.  THE  UNDERSIGNED
                                            STOCKHOLDER HEREBY ACKNOWLEDGES
                                            RECEIPT OF THE NOTICE OF ANNUAL
                                            MEETING AND PROXY STATEMENT.

                                            PLEASE MARK, SIGN, DATE AND RETURN
                                            THIS  PROXY CARD USING THE ENCLOSED
                                            ENVELOPE.


SIGNATURE                     DATE                                         DATE
                                              (SIGNATURE  IF HELD JOINTLY)
_______________________________________________________________________________

Note: Please sign exactly as name appears on this proxy. All joint owners should
sign. When signing as attorney,  executor,  administrator,  trustee, guardian or
custodian for a minor,  please give your full title as such.  If a  corporation,
please sign full corporate name and indicate  signer's office. If a partner sign
in the partnership name.

                                     (FRONT)




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