PHC INC /MA/
424A, 2000-07-26
HOME HEALTH CARE SERVICES
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PROSPECTUS
                                    PHC, INC.

                            PIONEER BEHAVIORAL HEALTH

                    1,408,018 SHARES OF CLASS A COMMON STOCK

      This  prospectus  covers  the  sale  from  time to time of  shares  of the
company's  class A common stock,  issuable on  conversion  of 136,000  shares of
series C  convertible  preferred  stock and the exercise of warrants to purchase
125,000 shares of class A common stock by a selling security holder.

      The company will only receive  proceeds if warrants  are  exercised.  Such
funds will be added to working  capital.  All other proceeds will be realized by
the selling security holder. The company is obligated to pay all of the expenses
incident to the prospectus estimated to be approximately $25,000.

      The class A common stock trades in the over-the-counter market and current
prices are  available on the Nasdaq  SmallCap  market under the symbol PIHC.  On
July 5, 2000, the closing bid price of the class A common stock was $1.25.

AN  INVESTMENT  IN THESE  SECURITIES  INVOLVES A HIGH DEGREE OF RISK.  SEE "RISK
FACTORS" AT PAGE 6.

NEITHER  THE  SECURITIES  AND  EXCHANGE  COMMISSION  NOR  ANY  STATE  SECURITIES
COMMISSION HAS APPROVED OR  DISAPPROVED  OF THESE  SECURITIES OR PASSED UPON THE
ACCURACY OR ADEQUACY OF THE PROSPECTUS.  ANY REPRESENTATION TO THE CONTRARY IS A
CRIMINAL OFFENSE.

THE DATE OF THIS PROSPECTUS IS July 21, 2000

                                   OUR COMPANY

      Our company is a national health care company,  which provides psychiatric
services primarily to individuals who have alcohol and drug dependency,  related
disorders and to  individuals  in the gaming and trucking  industry.  We operate
substance  abuse  treatment  facilities  in Utah and Virginia,  four  outpatient
psychiatric  facilities in Michigan,  two outpatient  psychiatric  facilities in
Nevada and an  inpatient  psychiatric  facility  in  Michigan.  We also  provide
management  and  administrative  services  to  psychotherapy  and  psychological
practices in New York and operate a website,  Behavioralhealthonline.com,  which
provides education, training and materials to behavioral health professionals.

Our company provides  behavioral health- services and products through inpatient
and outpatient  facilities and online to behavioral  health  professionals.  Our
substance abuse facilities  provide  specialized  treatment services to patients
who typically have poor recovery  prognoses and who are prone to relapse.  These
services  are offered in small  specialty  care  facilities,  which permit us to
provide  our  clients  with  efficient  and  customized  treatment  without  the
significant  costs associated with the management and operation of general acute
care  hospitals.  We tailor these  programs  and services to  "safety-sensitive"
industries and concentrate our marketing efforts on the transportation,  oil and
gas exploration,  heavy equipment,  manufacturing,  law enforcement,  gaming and
health  services   industries.   Our  psychiatric  facility  provides  inpatient
psychiatric  care and  intensive  outpatient  treatment,  referred to as partial
hospitalization,  to children,  adolescents  and adults.  Our outpatient  mental
health clinics provide services to employees of major  employers,  as well as to
managed  care,  Medicare  and Medicaid  clients.  The  psychiatric  services are
offered  in a larger,  more  traditional  setting  than  PHC's  substance  abuse
facilities,  enabling  PHC to take  advantage  of  economies of scale to provide
cost-effective treatment alternatives.


                                       2
<PAGE>

      The company  treats  employees  who have been  referred for treatment as a
result  of  compliance  with  Subchapter  D of the  Anti-Drug  Abuse Act of 1988
(commonly  known as the Drug Free Workplace Act),  which requires  employers who
are Federal  contractors  or Federal  grant  recipients  to establish  drug-free
awareness programs which,  among other things,  inform employees about available
drug  counseling;  rehabilitation  and  employee  assistance  programs.  We also
provide   treatment   under  the   Department  of   Transportation   implemented
regulations,  which  broaden the  coverage and scope of alcohol and drug testing
for employees in "safety sensitive" positions in the transportation industry.

      The company was  incorporated in 1976 and is a Massachusetts  corporation.
Our corporate  offices are located at 200 Lake Street,  Suite 102,  Peabody,  MA
01960 and our telephone number is (978) 536-2777.


                                       3
<PAGE>
                                  THE OFFERING

Securities Outstanding as of June 30, 2000:

Class A common stock                7,016,832
Class B common stock                  726,991
Class C common stock                        0
Preferred stock                       136,000
Securities Offered                  1,408,018 shares of class A common stock, of
                                              which 1,283,018 are issuable on
                                              conversion of preferred stock and
                                              125,000  are issuable on exercise
                                              of warrants.

NASDAQ Symbol                                 PIHC

Proceeds to the company            $  375,000 Assuming the warrants are
                                              exercised,
                                              this amount will be added to our
                                              working capital.  All other
                                              proceeds will be retained by the
                                              selling security holder.

                       SUMMARY CONSOLIDATED FINANCIAL DATA
                                NINE MONTHS ENDED
                                      MARCH 31,         YEAR ENDED JUNE 30,
                                      ----------        -------------------
                                   2000        1999       1999       1998
                                ----------------------------------------------
STATEMENTS OF OPERATIONS DATA:
Revenue                      $14,851,592 $14,371,529  $19,139,496  $21,246,189
Operating expenses            14,738,446  14,605,109   19,691,234   24,346,787
                              ----------  ----------   ----------   ----------
Income (loss) from operations    113,146    (233,580)    (551,738)  (3,100,598)

Other expense                   (129,356)   (597,834)    (742,914)    (839,706)

Provision for taxes               53,289      44,635       59,434      219,239
                                 --------    --------     -------     ---------
Loss from continuing           $ (69,499)  $(876,049) $(1,354,086) $(4,159,543)
operations

Loss from discontinued                --          --           --   (2,220,296)
operations

Net Loss                       $ (69,499)  $(876,049) $(1,354,086) $(6,379,839)

Dividends                       (589,514)    (92,356)    (142,110)    (207,060)

Loss applicable to common      $(659,013)  $(968,405) $(1,496,196) $(6,586,899)
shares

Basic and diluted Loss per     $   (0.10)  $   (0.16) $     (0.25) $     (1.26)
common share

Basic and diluted weighted
average number of shares
outstanding                    6,645,742   5,910,928    6,008,263    5,237,168
                                           AS OF
                                      MARCH 31, 2000
BALANCE SHEET DATA:
Total assets                             $ 15,612,856
Working capital   (deficit)                (2,553,482)
Long-term obligations                       2,040,479
Stockholders' equity                        3,280,164



                                       4
<PAGE>
                                  RISK FACTORS

      An investment in the  securities  offered  hereby is speculative in nature
and involves a high degree of risk. In addition to the other information in this
prospectus,  the  following  risk  factors  should be  considered  carefully  in
evaluating whether to invest in the securities offered hereby.

OPERATING RISKS

       THE CONCENTRATION OF ACCOUNTS RECEIVABLE DUE FROM GOVERNMENT PAYORS COULD
CREATE A SEVERE CASH FLOW  PROBLEM  SHOULD  THESE  AGENCIES  FAIL TO MAKE TIMELY
PAYMENT.   We  had  substantial   receivables  from  Medicaid  and  Medicare  of
approximately  $155,000 at March  31,2000 and $400,000 at June 30,  1999,  which
would create a cash flow problem  should  these  agencies  defer or fail to make
reimbursement  payments as due,  which would require us to borrow at unfavorable
rates.

      IF MANAGED CARE  ORGANIZATIONS  DELAY APPROVING  TREATMENT,  OR REDUCE THE
PATIENT  LENGTH OF STAY OR NUMBER OF  VISITS  OR  REIMBURSEMENT,  OUR  COMPANY'S
ABILITY TO MEET OPERATING  EXPENSES IS AFFECTED.  As managed care  organizations
and  insurance  companies  adopt  policies  that  limit  the  length of stay for
substance abuse treatment,  our business is materially  adversely affected since
our revenues and cash flow go down and our fixed  operating  expenses  continue.
Reimbursement  for  substance  abuse  and  psychiatric  treatment  from  private
insurers  is largely  dependent  on our  ability  to  substantiate  the  medical
necessity of treatment.  The process of substantiating a claim often takes up to
four months and sometimes longer; as a result, we experience  significant delays
in the collection of amounts reimbursable by third-party payors, which adversely
affects our working capital condition.

      AS OUR ACCOUNTS  RECEIVABLE AGE AND BECOME  UNCOLLECTABLE OUR CASH FLOW IS
NEGATIVELY  IMPACTED.  Our accounts  receivable (net of allowance for bad debts)
increased to $7,273,608  on March 31, 2000 from  $6,214,663 at December 31, 1999
due to an increase of approximately  $1,435,000 in net revenue from patient care
for the quarter ended March 31, 2000 over the quarter  ended  December 31, 1999.
Our accounts  receivable  (net of allowance  for bad debts) were  $6,214,663  at
December 31, 1999  compared with  $6,938,227 at June 30, 1999 and  $8,126,972 at
June 30, 1998.  As we expand,  we will be required to seek payment from a larger
number of payors and the amount of accounts receivable will likely increase. The
overall  decrease in current accounts  receivable  through December 31, 1999 was
due primarily to  significant  increases in reserves due to our more  aggressive
reserve policies  established in June 1997. If the amount of receivables,  which
eventually become  uncollectible,  exceeds such reserves, we could be materially
adversely  affected.  In  addition,  any  decrease in our ability to collect our
accounts  receivable  or  any  further  delay  in  the  collection  of  accounts
receivable  would have a material  adverse  effect on our results of operations.
See the  Consolidated  Financial  Statements and notes related thereto  included
herein or incorporated herein by reference.

       DUE TO THE COMPANY'S  CURRENT HIGH DEBT TO EQUITY RATIO AND RECENT LOSSES
FROM  OPERATIONS,  IF THE  COMPANY  NEEDS  ADDITIONAL  FINANCING  IT MAY REQUIRE
BORROWING AT UNFAVORABLE  RATES. We are utilizing,  to the maximum  extent,  our
accounts  receivable funding  facilities,  which bear interest at the prime rate
plus 2.25%, to meet our current cash needs.  Should we require  additional funds
to meet our cash flow requirements or to fund growth or new investments,  we may
be required to meet these needs with more costly financing.  If we are unable to
obtain  needed  financing,  it  could  have a  material  adverse  effect  on our
financial  condition,   operations  and  business  prospects.  See  Consolidated
Financial  Statements  and  related  notes  included or  incorporated  into this
prospectus by reference.

       THE  COMPANY'S  RELIANCE  ON  CONTRACTS  WITH  KEY  CLIENTS  TO  MAINTAIN
SUFFICIENT  PATIENT  CENSUS  WOULD  IMPACT OUR  ABILITY TO MEET OUR FIXED  COSTS
SHOULD ONE OR MORE OF THESE  CLIENTS  CANCEL  CONTRACTS  OR BE UNABLE TO PAY FOR
SERVICES  RENDERED.  We have entered into  relationships  with large  employers,
health care  institutions and labor unions to provide  treatment for psychiatric
disorders,   chemical   dependency  and  substance  abuse  in  conjunction  with
employer-sponsored   employee  assistance   programs.   The  employees  of  such


                                       5
<PAGE>

institutions  may  be  referred  to us for  treatment,  the  cost  of  which  is
reimbursed  on a per diem or per capita  basis.  Approximately  30% of our total
revenue is derived  from these key  clients.  No one of these  large  employers,
health care institutions or labor unions  individually  accounts for 10% or more
of our consolidated revenues, the loss of any of these key clients would require
us to expend  considerable  effort to replace patient referrals and would result
in revenue losses and attendant loss in income.

   CONTROL OF THE  HEALTHCARE  INDUSTRY  EXERCISED  BY FEDERAL,  STATE AND LOCAL
REGULATORY AGENCIES CAN INCREASE COSTS,  ESTABLISH MAXIMUM  REIMBURSEMENT LEVELS
AND LIMIT  EXPANSION.  Our company and the health care  industry  are subject to
rapid  regulatory  change with respect to licensure and conduct of operations at
existing  facilities,  construction of new  facilities,  acquisition of existing
facilities, the addition of new services,  compliance with physical plant safety
and land use  requirements,  implementation  of  certain  capital  expenditures,
reimbursement  for  services  rendered  and  periodic  government   inspections.
Governmental budgetary restrictions have resulted in limited reimbursement rates
in  the  healthcare  industry  including  our  company.  As a  result  of  these
restrictions we cannot be certain that payments under  government  programs will
remain at a level  comparable to the present level or be sufficient to cover the
costs allocable to such patients. In addition, many states,  including the State
of Michigan, are considering reductions in state Medicaid budgets.

   INSURANCE  COMPANIES  AND MANAGED CARE  ORGANIZATIONS  ARE ENTERING INTO SOLE
SOURCE  CONTRACTS WITH  HEALTHCARE  PROVIDERS,  WHICH COULD LIMIT OUR ABILITY TO
OBTAIN PATIENTS.  Private insurers,  managed care organizations and, to a lesser
extent,  Medicaid and Medicare,  are beginning to carve-out  specific  services,
including  mental  health and substance  abuse  services,  and establish  small,
specialized  networks of  providers  for such  services  at fixed  reimbursement
rates.  Continued  growth  in the  use of  carve-out  systems  could  materially
adversely  affect our business to the extent we are not selected to  participate
in  such  smaller  specialized  networks  or if the  reimbursement  rate  is not
adequate to cover the cost of providing the service.

      IF WE ACQUIRE NEW BUSINESSES OR EXPAND OUR BUSINESSES, THE OPERATING COSTS
MAY BE FAR GREATER THAN REVENUES FOR A SIGNIFICANT PERIOD OF TIME. The operating
losses  and  negative  cash  flow   associated   with  start-up   operations  or
acquisitions  could  have a material  adverse  effect on our  profitability  and
liquidity  unless and until such facilities are fully  integrated with our other
operations  and become  self  sufficient.  Until such time we may be required to
borrow at higher rates and less favorable terms.

      THE LIMITED  NUMBER OF HEALTHCARE  PROFESSIONALS  IN THE AREAS IN WHICH WE
OPERATE MAY CREATE STAFFING  SHORTAGES.  Our success depends,  in large part, on
our  ability to attract  and retain  highly  qualified  personnel,  particularly
skilled health care personnel,  which are in short supply.  We face  competition
for such personnel from governmental  agencies,  health care providers and other
companies and are  constantly  increasing  our employee  benefit  programs,  and
related  costs,  to maintain  required  levels of skilled  professionals.  These
increasing costs impact our profitability.

MANAGEMENT RISKS

       BRUCE A. SHEAR IS IN CONTROL OF THE COMPANY SINCE HE IS ENTITLED TO ELECT
AND REPLACE A MAJORITY OF THE BOARD OF DIRECTORS. Bruce Shear and his affiliates
own and control 92.3% of the class B common stock which elects three of the five
members of the Board of  Directors.  Bruce  Shear can  establish,  maintain  and
control  business  policy and decisions by virtue of his control of the board of
directors.

                                       6
<PAGE>

      RETENTION OF KEY PERSONNEL  WITH KNOWLEDGE OF KEY CONTRACTS AND CLIENTS IS
ESSENTIAL  TO  THE  SUCCESS  OF THE  COMPANY.  PHC is  highly  dependent  on the
principal members of its management and professional  staff,  particularly Bruce
A. Shear, PHC's President and Chief Executive Officer,  Robert H. Boswell, PHC's
Senior  Vice  President  and the other  members  of PHC's  management  and their
continued relationship with key clients.

MARKET RISKS

       THE NASDAQ  STOCK MARKET MAY DELIST THE  COMPANY'S  STOCK FROM THE NASDAQ
EXCHANGE IF THE COMPANY FAILS TO MEET LISTING REQUIREMENTS. The Nasdaq staff has
notified us of its concern  regarding the continued  listing of our Common Stock
on the Nasdaq  SmallCap  Market  based on our  failure to maintain a minimum bid
price  greater  than $1.00 over thirty  consecutive  trading  days as  required.
Nasdaq has also advised us that we are not in  compliance  with the required Net
Tangible  Assets for listing.  We believe that we are now in compliance with the
minimum bid price  requirement  since our bid price for Common  Stock has closed
higher than $1.00 for the past fifteen  trading days. We have  discussed the net
tangible  asset  requirement  with the  Nasdaq  and  believe  that we will be in
compliance with this requirement following the close of our current fiscal year.
We are awaiting response from the Nasdaq as to whether it will grant us the time
required to get into compliance with this requirement.

       SHOULD THE COMPANY'S SECURITIES BE DELISTED FROM THE NASDAQ STOCK MARKET,
STOCKHOLDERS  MAY HAVE  DIFFICULTY  SELLING  THE STOCK.  If our Common  Stock is
delisted  from Nasdaq,  the Common Stock would be traded on the bulletin  board.
Cost of  trading on the  bulletin  board can be more than the cost of trading on
the  SmallCap  market and since there may be an absence of market  makers on the
bulletin  board the price may be more  volatile and it may be harder to sell the
securities.

   IF OUR COMMON STOCK IS NOT ACTIVELY TRADED,  THE SMALL NUMBER OF TRANSACTIONS
CAN RESULT IN  SIGNIFICANT  SWINGS IN THE MARKET PRICE,  AND IT MAY BE DIFFICULT
FOR STOCKHOLDERS TO DISPOSE OF STOCK IN A TIMELY WAY AT A DESIRABLE MARKET PRICE
OR MAY RESULT IN PURCHASING OF SHARES FOR A HIGHER PRICE.

   OUR RIGHT TO ISSUE  CONVERTIBLE  PREFERRED  STOCK MAY  ADVERSELY  AFFECT  THE
RIGHTS OF THE COMMON  STOCK.  Our Board of Directors  has the right to establish
the preferences for and issue up to 1,000,000  shares of preferred stock without
further  stockholder  action.  The terms of any series of preferred stock, which
may include  priority  claims to assets and dividends and special voting rights,
could adversely affect the market price of and the ability to sell common stock.

                                       7
<PAGE>
                              AVAILABLE INFORMATION

      The  company  filed a  registration  statement  with  the  Securities  and
Exchange Commission  covering the securities  offered.  This prospectus does not
contain all of the information set forth in the  registration  statement and the
related  exhibits and  schedules.  For further  information  with respect to the
company and the securities being offered,  see the registration  statement,  and
related  exhibits and  schedules.  Copies of these  documents  are available for
review at the public reference facilities  maintained at the principal office of
the Commission at 450 Fifth Street, N. W., Room 1024,  Washington D.C. 20549 and
at the Commission's regional offices at 7 World Trade Center, New York, New York
10048 and  Northwestern  Atrium  Center,  500 West Madison  Street,  Suite 1400,
Chicago,  Illinois  60661.  You may obtain  information  on the operation of the
public reference facilities by calling the Commission at 1-800-SEC-0330.  Copies
of such materials are available upon written  request from the public  reference
section of the Commission,  450 Fifth Street, N.W.,  Washington,  D.C. 20549, at
prescribed  rates.  The Commission also maintains an Internet site that contains
reports,  proxy and information  statements and other information about PHC that
is filed electronically at  http:\\WWW.SEC.GOV.  Reference is made to the copies
of any  contracts  or other  documents  filed as  exhibits  to the  registration
statement.

      The company is subject to the informational requirements of the Securities
Exchange  Act  of  1934,  and  in  accordance  therewith  files  reports,  proxy
statements  and other  information  with the  Commission.  Such  reports,  proxy
statements and other information are available for inspection and copying at the
public  reference  facilities  of the  Commission  at 450  Fifth  Street,  N.W.,
Washington,  D.C.  20549.  Copies of such material can be obtained at prescribed
rates from the Commission at such address.  Such reports,  proxy  statements and
other information can also be inspected at the Commission's  regional offices at
7 World Trade Center,  New York, New York 10048 and Northwestern  Atrium Center,
500 West Madison Street, Suite 1400, Chicago, Illinois 60661.

     A copy of our  Annual  Report on Form  10-KSB  for the year  ended June 30,
1999, as filed with the Commission,  is available upon request,  without charge,
by writing to PHC,  Inc.,  200 Lake Street,  Suite 102,  Peabody,  Massachusetts
01960, Attention: Bruce A. Shear.

      We furnish our  stockholders  and  warrant  holders  with  annual  reports
containing  audited  financial  statements and such other periodic reports as we
may from time to time deem appropriate or as may be required by law.

                                       8
<PAGE>
                 INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE

      Incorporated  herein by reference and made a part of this  prospectus  are
the  following:  (1) our Annual  Report on Form 10-KSB for the fiscal year ended
June 30,  1999  filed with the  Commission  on  October  13,  1999 as amended on
October 20, 1999 and November 29, 1999; (2) our Proxy  Statement  filed with the
Commission on November 18, 1999; (3) our Quarterly Report on Form 10-QSB for the
quarters  ended  September  30, 1999 filed with the  Commission  on November 15,
1999,  December  31,  1999 filed with the  Commission  on  February  14, 2000 as
amended  on May 3,  2000 and May 9,  2000 and  March  31,  2000  filed  with the
Commission on May 12, 2000 as amended on June 1, 2000;  and (4) the  description
of the  Class A  Common  Stock,  which is  registered  under  Section  12 of the
Exchange  Act,  contained in the  company's  Registration  Statement on Form 8-A
dated December 17, 1993, and the amendment  thereto on Form 8-A/A dated March 2,
1994. All documents  subsequently  filed by the company with the Commission,  as
required by Sections  13(a),  13(c),  14 or 15(d) of the  Exchange Act after the
date of this  prospectus and prior to the  termination of the offering,  will be
deemed to be  incorporated by reference into this prospectus and to be a part of
this  prospectus  from the  respective  dates of filing of such  documents.  Any
statement contained in any document incorporated by reference shall be deemed to
be modified or superseded  for purposes of this  prospectus to the extent that a
statement  contained  in this  prospectus  or in any  other  subsequently  filed
document which also is or is deemed to be incorporated by reference  modifies or
supersedes  such statement.  Any such statement so modified or superseded  shall
not be deemed, except as so modified or superseded, to constitute a part of this
prospectus.  All  information  appearing in this  prospectus is qualified in its
entirety by the information  and financial  statements  (including  notes to the
financial  statements)  appearing in the  documents  incorporated  by reference,
except to the extent set forth in the immediately preceding statement.

     The company  will  provide  without  charge to each  person who  receives a
prospectus,  upon  written  or  oral  request  of  such  person,  a copy  of the
information  that  is  incorporated  by  reference  herein.  Requests  for  such
information  should be  directed  to: PHC,  Inc.,  200 Lake  Street,  Suite 102,
Peabody, Massachusetts 01960, Attention: Bruce A. Shear.

                                       9
<PAGE>
                             SELLING SECURITY HOLDER

      The Shaar  Fund,  LTD  acquired  136,000  shares  of series C  convertible
preferred stock and warrants to purchase  125,000 shares of class A common stock
from the company in June 2000.  This  prospectus  registers the shares of common
stock  issuable  upon  conversion  of the  preferred  stock and  exercise of the
warrants.

                     SHARES OF CLASS A
                       COMMON STOCK
                       BENEFICIALLY
                     OWNED OR ISSUABLE
                     ON CONVERSION OF
                       OUTSTANDING
                       CONVERTIBLE
NAME, ADDRESS AND    SECURITIES BEFORE       WARRANTS TO           NUMBER OF
PRIMARY CONTACT OF     THE OFFERING        PURCHASE SHARES         SHARES OF
SELLING SECURITY       EXCLUSIVE OF          OF CLASS A          CLASS A COMMON
   HOLDER              WARRANTS             COMMON STOCK          STOCK OFFERED
_______________________________________________________________________________
                                               EXERCISE    EXPIRATION
                                        NUMBER   PRICE        DATE
-------------------------------------------------------------------------------
The Shaar Fund Ltd.       1,283,018     125,000  $3.00     6/28/2003  1,408,018
Samuel Levinson
c/o Levinson Capital Mgmt
2 World Trade Center
Suite 1820
New York, NY 10048

     On June 28, 2000 the company entered into a securities  purchase  agreement
with The Shaar Fund,  LTD, an  investor.  As a result of this  transaction,  the
Investor  acquired a warrant to purchase  125,000 shares of class A common stock
and 136,000 shares of series C 8% convertible  preferred  stock for  $1,000,000.
The  investor is required to purchase an  additional  34,000  shares of series C
preferred stock as provided in the agreement for $250,000.

      Each share of preferred  stock may be converted,  in whole or in part, at
any time  following  the  earlier  of 180 days  after the  Closing  Date and the
effective  date of this prospectus.

     The number of shares of common stock issuable upon conversion of each share
of  preferred  stock is  calculated  by  multiplying  the  number  of  shares of
preferred stock to be converted by the stated value of $10.00,  plus accrued and
unpaid  dividends and divided by the applicable  conversion  price calculated as
described  below.  For the purpose of this filing we are assuming the conversion
price was $1.06 on the date of the transaction.

      The  conversion  price is equal to the lesser of 125% of the  closing  bid
price for the Common  Stock on the  closing  date of the  agreement  (subject to
adjustment for any  stock-split or stock  combination to occur after the date of
the agreement) and 97% of the market price (the  arithmetic  mean of the closing
bid prices of the common  stock as reported  on Nasdaq for the five  consecutive
trading  days on which the lowest  closing  bid prices are  reported  during any
valuation  period)  on the date of  conversion;  PROVIDED  that any  unconverted
preferred  stock remaining 211 days after the closing date may be converted at a
conversion  price per share of common  stock  equal to 94% of the market  price;

                                       10
<PAGE>

PROVIDED, FURTHER, that any unconverted preferred stock remaining 271 days after
the closing  date may be  converted  at a  conversion  price per share of common
stock  equal to 91% of the market  price;  and  PROVIDED,  FURTHER,  that if the
common  stock  is  delisted  off  Nasdaq  for any  reason,  then  any  remaining
unconverted  preferred stock may be converted at a conversion price per share of
common stock equal to 50% of the market  price.  At the  company's  option,  the
amount of accrued and unpaid  dividends as of the date of a conversion  (whether
or not earned or declared, whether or not there were funds legally available for
the  payment of  dividends  and  whether or not a dividend  payment due date has
occurred since the last dividend payment) shall not be subject to conversion but
instead may be paid in cash as of the conversion  date; if the company elects to
convert the amount of such accrued and unpaid  dividends at the conversion  date
into common  stock,  the common stock issued to the investor  shall be valued at
the applicable conversion price.

     Conversion  of  the  preferred  stock  is  subject  to  limitations  by the
agreement  as follows.  The investor  shall not have the right,  and the company
shall not have the  obligation,  to convert all or any portion of the  preferred
stock  (and  the  company  shall  not have the  right  to pay  dividends  on the
preferred  stock in  shares  of  common  stock)  if and to the  extent  that the
issuance to the  investor  of shares of common  stock upon such  conversion  (or
payment of dividends)  would result in the investor being deemed the "beneficial
owner" of more than 5% of the then outstanding shares of common stock within the
meaning of Section 13(d) of the Securities Exchange Act.

      The  agreement  further  provides  that if and to the extent that,  on any
date, the holding by the investor of shares of the preferred  stock would result
in the  investor's  becoming  subject to the  provisions of Section 16(b) of the
Exchange Act in virtue of being deemed the  "beneficial  owner" of more than 10%
of the then outstanding shares of common stock, then the investor shall not have
the right, and the company shall not have the obligation,  to convert so many of
the shares of preferred  stock that it would cause the investor to be deemed the
beneficial owner of more than 10% of the then outstanding shares of common stock
during the period ending 60 days after the Section 16 determination date.

     Finally, the company shall not issue shares of common stock upon conversion
of any shares of preferred  stock or as a dividend on the  preferred  stock,  if
such  issuance  of common  stock,  when  added to the number of shares of common
stock  previously  issued  by the  company  upon  conversion  of  shares  of the
Preferred Stock, upon exercise of the Warrant and in payment of dividends on the
preferred stock, would equal or exceed 20% of the number of shares of the common
stock issued and outstanding on the date of issuance of the preferred stock.



                                       11
<PAGE>
                              PLAN OF DISTRIBUTION

     The class A common  stock  offered  hereby may be sold from time to time in
the over the counter  market  through  underwriters,  dealers,  brokers or other
agents.  PHC will receive  $375,000 if the warrants to purchase  125,000  shares
being registered are exercised;  however,  PHC will receive no proceeds from the
sale of the additional 1,283,018 shares of class A common stock included in this
registration statement.

         The class A common  stock  offered may be sold from time to time in one
or more  transactions  at a fixed offering  price,  which may be changed,  or at
varying  prices  determined  at the time of sale or at  negotiated  prices.  The
selling  security  holder will  determine  the selling  price at the time of the
transaction or by an agreement with its underwriters,  dealers, brokers or other
agents.

         Any  underwriters,  dealers,  brokers or other agent to or through whom
class A common stock offered hereby is sold may receive compensation in the form
of  underwriting  discounts,  concessions,  commissions  or fees  from a selling
security holder and/or  purchasers of class A common stock for whom they may act
as agent or to whom they may sell as principal, or both (which compensation to a
particular  underwriter,  broker,  dealer or other  agent  might be in excess of
customary  commissions).  In addition,  a selling  security  holder and any such
underwriters,  dealers, brokers or other agents may be deemed to be underwriters
under the Securities Act, and any profits on the sale of class A common stock by
them and any  discounts,  commissions  or  concessions  received  by any of such
persons may be deemed to be  underwriting  discounts and  commissions  under the
Securities Act. Those who act as underwriter,  broker,  dealer or other agent in
connection  with the sale of the  class A common  stock  will be  selected  by a
selling security holder and may have other business  relationships  with PHC and
its  subsidiaries or affiliates in the ordinary  course of business.  PHC cannot
presently estimate the amount of any such discounts, commissions or concessions.
PHC knows of no existing  arrangements  between the selling security holders and
any underwriter, dealer, broker or other agent.

                                       12
<PAGE>
                                  LEGAL MATTERS

      Arent Fox  Kintner  Plotkin & Kahn,  Washington,  DC have  passed upon the
validity of the securities offered hereby for PHC.

                                     EXPERTS

      The financial statements incorporated by reference in this prospectus have
been audited by BDO Seidman, LLP., independent certified public accountants,  to
the extent and for the periods set forth in their report  incorporated herein by
reference  and are  incorporated  herein  by  reference  in  reliance  upon  the
authority of said firm as experts in accounting and auditing.

                                       13
<PAGE>

No dealer,  salesman or any other  person
has   been   authorized   to   give   any
information     or    to     make     any
representations    other    than    those
contained   in   this    prospectus    in               PHC, INC.
connection   with   the   offering   made
hereby,  and,  if  given  or  made,  such       PIONEER BEHAVIORAL HEALTH
information or  representations  must not
be relied upon as having been  authorized
by  PHC.   This   Prospectus   does   not
constitute   an   offer   to  sell  or  a   1,408,018 SHARES OF CLASS A COMMON
solicitation  of an offer to buy,  by any                 STOCK
person  in any  jurisdiction  in which it
is unlawful  for such person to make such
offer  or   solicitation.   Neither   the
delivery  of  this   prospectus  nor  any
offer,    solicitation   or   sale   made
hereunder  shall under any  circumstances
create   any    implication    that   the
information  herein  contained is correct
as of any time  subsequent to the date of
the prospectus.

            TABLE OF CONTENTS
                                      PAGE
Prospectus Summary                      3
Risk Factors
   Operating Risks:                   6-7
      Delay in government payments      6
      Managed care rates                6
      Collectability of Accounts
        Receivable                      6
      Lack of access to capital         6
      Reliance on key clients           7
      Rapid regulatory change           7
      Negative cash flow                7
      Sole source contracts             7
      Acquisition and expansion         7
      Staffing shortages                7
   Management Risks:                    8
     Control of PHC by Bruce A.
       Shear                            8
     Retaining key personnel            8
   Market Risks:                        8
     Nasdaq delisting                   8
     Common Stock liquidity             8
     Low trading volume                 8
     Issuance of Preferred Stock        8
Available Information                   9
Incorporation of Documents by
  Reference                            10
Selling security holders            11-15
Plan of Distribution                   16
Legal Matters                          17
Experts                                17
                                                        PROSPECTUS
                                                       JULY 21, 2000






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