PARAMARK ENTERPRISES INC
10QSB, 1996-11-14
PATENT OWNERS & LESSORS
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                       Securities and Exchange Commission
                             Washington, D.C. 20549
                   FORM 10-QSB-Quarterly or Transition Report

                                   (Mark One)

[X]      QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES
         EXCHANGE ACT OF 1934
              For the quarterly period ended September 30, 1996.

[ ]      TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES
         EXCHANGE ACT
          For the transition period from _________ to _________

                  Commission file number  0-23026

                           Paramark Enterprises, Inc.
        (Exact name of small business issuer as specified in its charter)

         Delaware                                      22-3261564
 (State or other jurisdiction               (I.R.S. Employer Identification
 of incorporation or organization)           No.)

                  135 Seaview Drive, Secaucus, New Jersey 07094
                    (Address of principal executive offices)

                                  201-422-0910
                 (Issuer's telephone number including area-code)

                                 Not Applicable
      (Former name, former address and former fiscal year, if changed since
       last report)

Check  whether the issuer (1) filed all reports  required to be filed by Section
13 or 15(d) of the  Exchange  Act during the past 12 months (or for such shorter
period that the  registrant  was required to file such reports) and (2) has been
subject to such filing requirements for the past 90 days. Yes * No


                      APPLICABLE ONLY TO CORPORATE ISSUERS

State the number of shares outstanding of each of the issuer's classes of common
stock as of the latest practicable date:

Common Stock, $.01  par value - 2,925,833 shares as of November 12, 1996

<PAGE>

                            Paramark Enterprises Inc.

Part I  FINANCIAL INFORMATION

Item I  FINANCIAL STATEMENTS

       INDEX TO FINANCIAL STATEMENTS                                 PAGE

       Balance Sheets at December 31, 1995 and                         3
       September 30, 1996.

       Statement of Operations for the three months                    4
       ended September 30, 1995 and September 30, 1996 and
       for the nine months ended September 30, 1995 and
       September 30, 1996.

       Statement of Cash Flows for the nine months ended               5
       September 30, 1995 and September 30, 1996.

       Notes to Financial Statements                                   6


Item 2  MANAGEMENT'S DISCUSSION AND ANALYSIS OF
        FINANCIAL CONDITION AND RESULTS OF OPERATIONS                  7

Part II OTHER INFORMATION                                             13

Item 6  EXHIBITS AND REPORTS ON FORM 8-K                              13


SIGNATURES                                                            14




<PAGE>

                           PARAMARK ENTERPRISES, INC.
                                  BALANCE SHEET
<TABLE>
<CAPTION>
                                                                      December 31,      September 30,
                                                                         1995               1996
                                                                      (Audited)         (Unaudited)

                                     ASSETS
<S>                                                                    <C>                <C>     
Current Assets:
  Cash and cash equivalents                                            $51,677            $337,802
  Accounts receivable, less allowance for doubtful accounts            179,066             104,923
  Notes Receivable - short term                                              0           1,370,000
  Prepaid expenses and other current assets                             28,065               5,220
                                                                   -----------         -----------
        Total current assets                                           258,808           1,817,946

Property and Equipment, less accumulated
        depreciation and amortization                                   49,644              43,205
Excess of Cost over Fair Value of Net Assets Acquired                2,348,374             543,750
Notes Receivable - long term                                                 0             380,000
Organization Costs and Trademarks, at cost, less
    accumulated amortization                                            15,973                   0
Deferred Income Tax Asset, net of valuation allowance                        0                   0
Franchise Offering Costs                                               106,126                   0
Other Assets                                                             1,230               1,230
                                                                   -----------         -----------
    Total Assets                                                    $2,780,155          $2,786,131
                                                                   ===========         ===========


                      LIABILITIES AND STOCKHOLDERS' EQUITY

Current Liabilities:
    Accounts payable and accrued expenses                             $590,505            $428,955
    Current maturities of long-term debt                               802,708             115,000
    Notes payable from affiliate of stockholders                        23,848              10,143
    Other current liabilities                                           67,500              64,179
                                                                   -----------         -----------
        Total current liabilities                                    1,484,561             618,277

Long-Term Debt, net of current maturities                               14,000              20,000
                                                                   -----------         -----------
    Total liabilities                                                1,498,561             638,277
                                                                   -----------         -----------

                              STOCKHOLDERS' EQUITY

Preferred Stock                                                              0                   0
Common Stock                                                            29,109              29,259
Additional paid-in capital                                           6,704,421           6,730,671
Accumulated deficit                                                 (5,451,936)         (4,612,075)
                                                                   -----------         -----------
    Stockholders' equity                                             1,281,594           1,947,854
                                                                   -----------         -----------

    Total Liabilities and Stockholders' Equity                      $2,780,155          $2,786,131
                                                                   ===========         ===========
</TABLE>

                        SEE NOTES TO FINANCIAL STATEMENTS

                                        3

<PAGE>

                           PARAMARK ENTERPRISES, INC.
                             STATEMENT OF OPERATIONS
                                   (UNAUDITED)
<TABLE>
<CAPTION>

                                                       For the Three Months                     For the Nine Months
                                                        Ended September 30,                     Ended September 30,
                                                     1995               1996                 1995                1996
<S>                                                 <C>                <C>                 <C>                 <C>     
Revenue:
    Sales                                           $74,959            $209,276            $294,696            $658,223
    Royalties and fees                              157,886              45,428             444,514             322,168
    Product Rebate                                        0              16,679                   0              50,038
                                                -----------         -----------         -----------         -----------
        Total revenue                               232,845             271,382             739,210           1,030,428


Operating expenses:
    Cost of goods sold                               40,837             143,540             204,547             535,471
    Selling, general and administrative             321,585             242,682           1,275,233             923,964
    Management Fees                                       0               8,700                   0               8,700
                                                -----------         -----------         -----------         -----------
        Total operating expenses                    362,422             394,922           1,479,780           1,468,135
                                                -----------         -----------         -----------         -----------


Loss from operations                               (129,577)           (123,540)           (740,570)           (437,707)
                                                -----------         -----------         -----------         -----------


Other income (expense):
    Interest expense, net                           (16,673)            (96,974)            (48,385)           (130,730)
    Gain from the sale of assets                          0           1,270,277                   0           1,270,277
    Other income                                          0             138,020                   0             138,020
    Loss from equipment disposal                          0                   0             (28,281)                  0
    Overaccrual/Loss from bakery closing             20,000                   0             (10,000)                  0
                                                -----------         -----------         -----------         -----------
        Total other income (expense)                  3,327           1,311,323             (86,666)          1,277,567
                                                -----------         -----------         -----------         -----------


Net income (loss)                                 ($126,250)         $1,187,783           ($827,236)           $839,860
                                                ===========         ===========         ===========         ===========


Net income (loss) per common share                   ($0.04)              $0.40              ($0.28)              $0.28
                                                ===========         ===========         ===========         ===========


Weighted average number of
    common shares outstanding                     2,918,635           2,996,615           2,918,635           2,979,323
                                                ===========         ===========         ===========         ===========
</TABLE>


                        SEE NOTES TO FINANCIAL STATEMENTS

                                        4

<PAGE>

                           PARAMARK ENTERPRISES, INC.
                             STATEMENT OF CASH FLOWS
                                   (UNAUDITED)
<TABLE>
<CAPTION>
                                                                                       For the Nine Months
                                                                                       Ended September 30,
                                                                                     1995                1996
<S>                                                                               <C>                  <C>     
Cash flow from operating activities:
    Net income (loss)                                                             ($827,236)           $839,860
    Adjustments to reconcile net income (loss) to net cash used in
    operating activities:
        Depreciation and amortization                                               154,679             132,462
        Licensing revenue                                                           (44,575)            (12,500)
        Provision for doubtful accounts                                             (23,074)             87,018
        Gain from the sale of assets                                                      0          (1,270,277)
        Gain on debt discharge                                                            0             (93,409)
       Loss from disposal of equipment                                               28,280                   0
        Noncash interest expense                                                     47,070              70,672
        Changes in operating assets and liabilities:
        (Increase) decrease in accounts receivable                                   50,075             (97,322)
        (Increase) decrease in prepaid expenses and other current assets            (22,060)             22,845
        (Increase) decrease if franchise offering costs                             (65,670)                  0
        (Increase) decrease in other assets                                          54,185                   0
        Increase (decrease) in accounts payable and accrued expenses                (35,997)           (161,550)
        Increase (decrease) in other current liabilities                             45,000              (3,321)
                                                                                -----------         -----------
        Net cash used in operating activities                                      (639,323)           (485,522)
                                                                                -----------         -----------


Cash flows from investing activities:
    Proceeds from the sale of equipment                                               7,850                   0
    Purchases of equipment                                                          (32,573)             (2,700)
    Net proceeds from the sale of assets                                                  0           1,408,123
                                                                                -----------         -----------
        Net cash provided by (used) in investing activities                         (24,723)          1,405,423
                                                                                -----------         -----------


Cash flows from financing activities:
    Proceeds from issuance of common stock                                                0                 150
    Proceeds from notes payable                                                           0             101,500
    Payment of notes payable                                                        (52,875)           (721,721)
    Net repayments of notes payable to affiliates                                         0             (13,705)
                                                                                -----------         -----------
        Net cash used in financing activities                                       (52,875)           (633,776)
                                                                                -----------         -----------

Net increase (decrease) in cash                                                    (716,921)            286,125

Cash at beginning of period                                                         725,046              51,677
                                                                                -----------         -----------

Cash at end of period                                                                $8,125            $337,802
                                                                                ===========         ===========
</TABLE>

                        SEE NOTES TO FINANCIAL STATEMENTS

                                        5

<PAGE>

                           Paramark Enterprises, Inc.
                          Notes to Financial Statements
                                   (Unaudited)

Note 1 - Basis of Presentation

    The accompanying  financial statements have been prepared by the Company, in
    accordance with generally accepted accounting  principles and except for the
    Balance Sheet at December 31, 1995, all  statements  are  unaudited.  In the
    opinion of  management,  all  adjustments  (consisting  of normal  recurring
    accruals) considered necessary for a fair presentation have been included.

    Additionally, certain information and footnote disclosures normally included
    in financial  statements  prepared in  accordance  with  generally  accepted
    accounting  principals  have  been  omitted.  It  is  suggested  that  these
    financial statements be read in connection with the financial statements and
    notes thereto included in the Company's Annual Report on Form 10-KSB for the
    fiscal year ended December 31, 1995. There have been no significant  changes
    of accounting  policies since December 31, 1995. For comparability,  certain
    1995 amounts have been reclassified,  where appropriate, to conform with the
    1996 presentation.


Note 2 - Net Income (Loss) Per Common Share

    Net loss per common share is calculated by dividing net loss by the weighted
    average  number  of  shares  of common  stock  outstanding  for each  period
    presented.  For purposes of the 1995  computation,  shares issuable upon the
    exercise of all common stock  purchase  options  outstanding  with  exercise
    prices below the Initial Public Offering (IPO) price,  have been included in
    weighted average number of shares  outstanding,  since inception,  utilizing
    the treasury  stock  method.  For purposes of the 1996  computation,  shares
    issuable upon the exercise of all common stock purchase options  outstanding
    with exercise prices below the market price,  have been included in weighted
    average number of shares outstanding utilizing the treasury stock method.


Note 3 - Income Taxes

    No  provision  (credit)  for income  taxes has been made for the nine months
    ended  September 30, 1996 and 1995 as the Company has net operating  losses.
    These  net  operating  losses  have  resulted  in a  deferred  tax  asset at
    September 30, 1996. Due to the uncertainty  regarding the ultimate amount of
    income tax benefits to be derived from the Company's  net operating  losses,
    the Company has recorded a valuation  allowance for the entire amount of the
    deferred tax asset at September 30, 1996.

                                        6

<PAGE>

Note 4 - Sale of Assets

    In  August  1996,  the  Company  closed a  purchase  agreement  with  Triarc
    Restaurant  Group d/b/a/ Arby's,  Inc.  ("Triarc")  through which (a) Triarc
    purchased the trademarks,  service marks, recipes and secret formulas of the
    Company,  (b)  Triarc  licensed  back to the  Company  the rights to operate
    existing  franchised  bakery  locations  and to  distribute  T.J.  Cinnamons
    products through retail grocery outlets,  and (c) the Company entered into a
    management agreement with Triarc to manage the franchise system.

    The Company received  payments of $25,000 at the execution of the agreement,
    $1,765,000  at the closing,  a promissory  note in the amount of  $1,650,000
    which is being paid in fifteen  (15) equal  monthly  installments  beginning
    October 1, 1996, a promissory  note in the amount of $100,000 which is being
    paid in twenty four (24) equal  monthly  installments  beginning  October 1,
    1996. In addition,  the purchase  agreement  the  potential  for  contingent
    payments of up to a maximum of an additional  $5,500,000 over time dependant
    upon the  amount  of T.J.  Cinnamons  product  sales by Triarc  exceeding  a
    minimum  base system wide sales of $26.3  million.  Pursuant to the terms of
    the purchase agreement,  T.J.  Cinnamons,  Inc. changed its name to Paramark
    Enterprises, Inc.

    Simultaneous with the closing of the Triarc transaction, the Company entered
    into  an  agreement  with  Heinz  Bakery  Products  to  terminate  the  1992
    manufacturing and license agreement.  Under the terms of the agreement,  the
    Company  paid Heinz  Bakery  Products  $600,000 at closing,  and assigned to
    Heinz the Triarc  promissory  note in the amount of  $100,000  payable  with
    interest in equal installments over a two year period.


Note 5 - Short Term Bridge Financing

    In July 1996,  the  Company  consummated  a short term bridge loan with Gelt
    Financial  Corporation ("Gelt") in the amount of $125,000.  The terms of the
    Gelt loan  provided  interest  at a rate of prime plus five  percent,  and a
    placement fee of $15,625 together with 15,000 shares of the Company's common
    stock.  This issuance of common stock  resulted in a $26,100  finance charge
    representing  the  market  value of the  Company's  common  stock at date of
    issue.  This Gelt loan was fully  repaid  from the  proceeds  of the  Triarc
    transaction.

                                        7

<PAGE>

Part I   Item 2


MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
OF OPERATIONS.


The following  discussion and analysis  should be read in  conjunction  with the
financial statements and notes thereto appearing elsewhere in this report.

    RESULTS OF OPERATIONS  (for the three and nine month periods ended September
    30, 1996 compared to the three and nine month  periods  ended  September 30,
    1995).

    The following tables set forth the components of the Company's revenue:

                                       Three Months Ended September 30,
                                           1995               1996

     Company-owned bakery sales           $74,959           $59,081
     Product sales                              0           150,193
     Franchise royalties                  140,431            52,178
     Licensing fees                        17,455                 0
     Product Rebates                            0             9,930
                                         --------          --------
     Total Revenue                       $232,845          $271,382
                                         ========          ========


                                       Nine Months Ended September 30,
                                           1995              1996

     Company-owned bakery sales          $294,696          $174,757
     Product sales                              0           483,465
     Franchise royalties                  385,815           287,268
     Licensing fees                        58,699            34,900
     Product Rebates                            0            50,038
                                       ----------        ----------
     Total Revenue                       $739,210        $1,030,428
                                       ==========        ==========


    Company-owned  bakery sales decreased by 21% to $59,081 for the three months
    ended  September 30, 1996 from $74,959 for the three months ended  September
    30,  1995,  and  decreased  by 41% to  $174,757  for the nine  months  ended
    September  30, 1996 from  $294,696 for the nine months ended  September  30,
    1995.  The sales  decrease  for the three months  ended  September  30, 1996
    resulted  from a decline in mall traffic due to a number of vacancies in the
    mall,  and the sales  decrease for the nine months ended  September 30, 1996
    resulted from the closing of a Company-owned  bakery in May 1995. The bakery
    was closed  because it was not profitable as a result of a severe decline in
    sales due to mall  renovations,  and  management  was  unable  to  negotiate
    favorable lease restructuring terms.

                                        8

<PAGE>

   

    Product sales of $150,193 for the three months ended  September 30, 1996 and
    $483,465  for the nine  months  ended  September  30, 1996 are from sales of
    fresh baked products which are delivered daily to  approximately  250 Ralphs
    Supermarkets on the West Coast. During these periods, the Company utilized a
    West Coast co-packer to manufacture and distribute  these  fresh-baked  T.J.
    Cinnamons products. In October, 1996, the Company entered into a lease for a
    production facility located in Santa Ana, California. The facility is 22,000
    square feet, and has been a health approved bakery for the past eight years.
    The  facility  has  freezer  and  refrigeration  equipment,  and the Company
    anticipates  start-up  costs for  equipment and  leasehold  improvements  of
    approximately  $85,000.  The Company expects to begin  production and direct
    selling to the Ralphs Supermarket account in November, 1996.

    The Company has aligned  itself with two primary  food  brokers to assist in
    the  development  of its sales and  marketing  plans.  The one group of food
    brokers are located in Southern  California,  and has specific grocery store
    regional focus on the West Coast. The other group of food brokers specialize
    in Wholesale Club stores nationwide.  The Company is targeting three primary
    products for its initial  selling  effort:  4-Pack  Petite  Cinnamon  Rolls,
    24-Pack Mini Cinni Rolls and  Cinnachips.  The 24-Pack Mini Cinni Rolls will
    be targeted to the Wholesale Club stores,  while the 4-Pack Petite  Cinnamon
    Rolls will be targeted to retail  supermarket  chains.  The  Cinnachips  are
    shelf  stable and ideal for dry  distribution,  and will be sold in 20 ounce
    containers in Wholesale Club stores,  and 8 ounce  containers in supermarket
    stores.

    Franchise  royalty revenue  decreased by 63% to $52,178 for the three months
    ended  September 30, 1996 from $140,431 for the three months ended September
    30,  1995,  and  decreased  by 26% to  $287,268  for the nine  months  ended
    September  30, 1996 from  $385,815 for the nine months ended  September  30,
    1995. These decreases in franchise royalties result primarily from the terms
    of  the  Triarc  purchase   agreement   requiring  the  Company  to  provide
    franchisees  an offer to forgive all royalties for the period  August,  1996
    through January, 1997 in exchange for a general release against the Company.
    Franchisees  representing  approximately  75% of the franchised bakery units
    entered into these general release agreements.

    Licensing fees  decreased from $17,455 for the three months ended  September
    30, 1995 to $0 for the three months ended  September 30, 1996, and decreased
    from $58,699 for the nine months ended September 30, 1995 to $34,900 for the
    nine months ended  September 30, 1996.  These  decreases in license fees are
    primarily  from a decreases in the sales of "proof and bake"  cinnamon rolls
    utilized in various locations under licensing agreements. In

                                        9

<PAGE>

    August,  1996, the Company  terminated its trademark and technology  license
    agreement  with Heinz Bakery  Products which was a condition for the closing
    of the Triarc Restaurant Group transaction.

    Product  rebates of $9,930 for the three months ended September 30, 1996 and
    $50,038  for the nine  months  ended  September  30,  1996 are from  various
    supplier rebates and commitment fees.

    Cost of goods sold  increased by 251% to $143,540 for the three months ended
    September  30, 1996 from $40,837 for the three months  ended  September  30,
    1995, and increased by 162% to $535,471 for the nine months ended  September
    30, 1996 from $204,547 for the nine months ended  September 30, 1995.  These
    increases  are  primarily  the  result of the cost of the  product  sales to
    Ralphs Supermarkets as discussed above.

    The cost of goods sold of the  Company-owned  bakery  sales  expressed  as a
    percentage of bakery sales were 51% during the three months ended  September
    30, 1996 as  compared  to 54% for the same period last year,  and 58% during
    the nine  months  ended  September  30, 1996 as compared to 69% for the same
    period  last year.  These  decreases  resulted  primarily  from  managements
    focused efforts to manage costs at the Company-owned bakery level.

    Selling, general and administrative expenses decreased by 4% to $309,629 for
    the three months ended September 30, 1996 from $321,585 for the three months
    ended  September  30,  1995,  and  decreased by 22% to $990,911 for the nine
    months ended  September 30, 1996 from  $1,275,233  for the nine months ended
    September 30, 1995.  These decreases are primarily the result of managements
    implementation  of a cost  reduction  plan which has resulted in significant
    decreases  in  corporate  payroll and related  costs,  legal and  consulting
    costs, and corporate office costs.

    Management  fees of  $8,700  for the  three  months  and nine  months  ended
    September 30, 1996 represent fees paid to Triarc  Restaurant  Group pursuant
    to  the  terms  of  the  management  agreement  whereby  Triarc  receives  a
    management  fee equal to all  royalty  fees  collected  under  the  existing
    franchise agreements.

    Net  interest  expense  increased  to  $96,974  for the three  months  ended
    September  30, 1996 from $16,673 for the three months  ended  September  30,
    1995, and increased to $130,730 for the nine months ended September 30, 1996
    from $48,385 for the nine months ended  September 30, 1995.  These increases
    in net interest  expense for the three and nine months ended  September  30,
    1996  resulted  from an initial loan fees and interest  incurred on the Gelt
    Financial   loan,  and  loans  from  affiliates  of  two  of  the  principal
    stockholders of the Company.

    Gain from the sale of assets of $1,270,277 for the three and nine

                                       10

<PAGE>

    months ended  September 30, 1996 results from the sale of certain  assets to
    Triarc pursuant to the terms of a purchase agreement.

    Other income of $138,020 for the three and nine months ended  September  30,
    1996 is primarily the result of a forgiveness of  indebtedness  due to Heinz
    Bakery Products in the amount of approximately $93,500 pursuant to the terms
    of the termination agreement, and reductions in accounts payable and accrued
    liabilities resulting from discounted settlements and write offs.


    LIQUIDITY AND CAPITAL RESOURCES

    At  September  30,  1996,  the  Company  had a working  capital  surplus  of
    approximately $1,200,000.

    The Company owed approximately $388,200 to various trade and other creditors
    at September 30, 1996, of which approximately $280,000 was more than 90 days
    past due. The Company expects to negotiate  discounts and payment plans with
    a majority  of the past due  accounts.  The  Company  expects to continue to
    experience  cash  flow  deficits  from its  operating  activities  primarily
    because its current  expenses  exceed its current  revenues.  These deficits
    will be funded by the Triarc notes receivable payments.

    The Company used net cash in operating  activities in the amount of $485,522
    for the nine months ended September 30, 1996 as compared to $639,323 for the
    nine months ended  September 30, 1995.  The Company  generated net cash from
    investing  activities in the amount of $1,405,423  for the nine months ended
    September 30, 1996 resulting  from net proceeds from the sale of assets,  as
    compared to net cash used in investing  activities  in the amount of $24,723
    for the nine months ended  September 30, 1995.  The Company used net cash in
    financing  activities  in the amount of $633,776  for the nine months  ended
    September 30, 1996 resulting from  repayments of notes payable,  as compared
    net cash used in financing  activities in the amount of $52,875 for the nine
    months ended September 30, 1995.

    In July 1996, the Company  consummated a short term bridge loan with Gelt in
    the amount of $125,000.  The terms of the Gelt loan provided for interest at
    a rate of prime plus five percent,  and a placement fee of $15,625  together
    with 15,000  shares of the Company's  common stock.  This issuance of common
    stock resulted in a $26,100 finance charge  representing the market value of
    the Company's common stock at date of issue. As additional  security for the
    loan, an aggregate of 250,000  shares of the Company's  common stock held by
    affiliates of Charles Loccisano, the Chairman and Chief Executive Officer of
    the Company and Alan Gottlich, the Vice Chairman and Chief Financial Officer
    of the Company were pledged to Gelt. The Gelt loan was fully repaid from the
    proceeds of the Triarc Restaurant Group transaction.

                                       11

<PAGE>

    In  August  1996,  the  Company  closed a  purchase  agreement  with  Triarc
    Restaurant  Group d/b/a/ Arby's,  Inc.  ("Triarc")  through which (a) Triarc
    purchased the trademarks,  service marks, recipes and secret formulas of the
    Company,  (b)  Triarc  licensed  back to the  Company  the rights to operate
    existing  franchised  bakery  locations  and to  distribute  T.J.  Cinnamons
    products through retail grocery outlets,  and (c) the Company entered into a
    management agreement with Triarc to manage the franchise system.

    The Company received  payments of $25,000 at the execution of the agreement,
    $1,765,000  at the closing,  a promissory  note in the amount of  $1,650,000
    which is being paid in fifteen  (15) equal  monthly  installments  beginning
    October 1, 1996, a promissory  note in the amount of $100,000 which is being
    paid in twenty four (24) equal  monthly  installments  beginning  October 1,
    1996. In addition,  the purchase  agreement  the  potential  for  contingent
    payments of up to a maximum of an additional  $5,500,000 over time dependant
    upon the  amount  of T.J.  Cinnamons  product  sales by Triarc  exceeding  a
    minimum  base system wide sales of $26.3  million.  Pursuant to the terms of
    the purchase agreement,  T.J.  Cinnamons,  Inc. changed its name to Paramark
    Enterprises, Inc.

    Simultaneous with the closing of the Triarc transaction, the Company entered
    into  an  agreement  with  Heinz  Bakery  Products  to  terminate  the  1992
    manufacturing and license agreement.  Under the terms of the agreement,  the
    Company  paid Heinz  Bakery  Products  $600,000 at closing,  and assigned to
    Heinz the Triarc  promissory  note in the amount of  $100,000  payable  with
    interest in equal installments over a two year period.

    Following the closing of the Triarc  transaction,  the Company's  operations
    have been concentrated  exclusively on its wholesale development activities.
    Accordingly,  the Company is entirely dependent on its wholesale  operations
    as its sole  source of  revenues  in  addition  to the  additional  revenues
    generated from the Triarc transaction.  The Company has applied the proceeds
    from the Triarc transaction towards a reduction of its existing indebtedness
    and to provide working capital for its operations.  Management believes that
    funds generated from the Triarc  transaction will provide sufficient working
    capital for its  planned  grocery  product  manufacturing  and  distribution
    expansion plans at least through December, 1997.

                                       12

<PAGE>

PART      II OTHER INFORMATION


Item      3 DEFAULTS UPON SENIOR SECURITIES

          None

Item      6 EXHIBITS AND REPORTS ON FORM 8-K

          (a)       No exhibits

          (b)       On September 6, 1996 the  registrant  filed a Current Report
                    on Form 8-K/A covering Item 2, Acquisition or Disposition of
                    assets,  disclosing  the closing of the  purchase  agreement
                    with  Triarc   Restaurant   Group,  and  Item  7,  Financial
                    Statements   and  Exhibits,   filing   pro-forma   financial
                    information  required  pursuant to Article XI of  Regulation
                    S-X.




                                       13

<PAGE>


                                   SIGNATURES

Pursuant to the  requirements  of the  Securities  and Exchange Act of 1934, the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned hereto duly authorized.




                                   Paramark Enterprises, Inc.


Dated: 11/13/96                    By: /s/ Charles N.Loccisano
                                   --------------------------------------------
                                           Charles N.Loccisano,
                                           Chairman and Chief Executive Officer


                                   By: /s/ Alan S. Gottlich
                                   --------------------------------------------
                                           Alan S. Gottlich, Vice Chairman
                                           and Chief Financial Officer
                                           (Principal Accounting Officer)







                                       14


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<ARTICLE> 5
<CIK> 0000915661
<NAME> PARAMARK ENTERPRISES, INC.
       
<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-START>                             JAN-01-1996
<PERIOD-END>                               SEP-30-1996
<CASH>                                         337,802
<SECURITIES>                                         0
<RECEIVABLES>                                1,517,027
<ALLOWANCES>                                    42,103
<INVENTORY>                                      5,220
<CURRENT-ASSETS>                             1,817,946
<PP&E>                                          63,526
<DEPRECIATION>                                  20,321
<TOTAL-ASSETS>                               2,786,131
<CURRENT-LIABILITIES>                          618,277
<BONDS>                                              0
                                0
                                          0
<COMMON>                                        29,259
<OTHER-SE>                                   2,118,596
<TOTAL-LIABILITY-AND-EQUITY>                 2,786,131
<SALES>                                        658,223
<TOTAL-REVENUES>                             1,030,428
<CGS>                                          535,471
<TOTAL-COSTS>                                1,314,172
<OTHER-EXPENSES>                           (1,408,297)
<LOSS-PROVISION>                                87,583
<INTEREST-EXPENSE>                             130,730
<INCOME-PRETAX>                                839,860
<INCOME-TAX>                                         0
<INCOME-CONTINUING>                            839,860
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   839,860
<EPS-PRIMARY>                                     0.28
<EPS-DILUTED>                                     0.28
        

</TABLE>


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