T J CINNAMONS INC
DEFM14A, 1996-08-01
PATENT OWNERS & LESSORS
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                            SCHEDULE 14A INFORMATION

                Proxy Statement Pursuant to Section 14(a) of the
                         Securities Exchange Act of 1934

Filed by the Registrant [ X ]
File by a Party other than the Registrant [ ]

Check the appropriate box:

[  ] Preliminary Proxy Statement
[ X] Definitive Proxy Statement
[  ] Definitive Additional Materials
[  ] Soliciting Material Pursuant to Section 240.14a-11(c) or
     Section 240.14a-12

                              T.J. Cinnamons, Inc.
                (Name of Registrant as Specified In Its Charter)

                              T.J. Cinnamons, Inc.
                   (Name of Person(s) Filing Proxy Statement)

[ ] $125 per Exchange Act Rules  0-11(c)(1)(ii),  14a-6(i)(1) or 14a-6(j)(2) 
[ ] $500 per each party to the controversy pursuant to Exchange Act 
     Rule 14a-6(i)(3)
[X] Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.

1)   Title of each class of securities to which transaction applies:
2)   Aggregate number of securities to which transaction applies:
3)   Per unit price or other underlying value of transaction  computed  pursuant
     to Exchange Act Rule 0-11:
4)   Proposed maximum aggregate value of transaction: $9,040,000.00.

[X]  Fee paid previously with preliminary proxy materials.

[ ]  Check box if any part of the fee is offset as provided by Exchange Act Rule
     0-11(a)(2)  and identify the filing for which the  offsetting  fee was paid
     previously.  Identify the previous filing by registration statement number,
     or the Form or Schedule and the date of its filing.

         1)       Amount Previously Paid:
         2)       Form, Schedule or Registration Statement No.:
         3)       Filing Party:
         4)       Date Filed:

<PAGE>

August 1, 1996


Dear Stockholder:

     You are cordially invited to attend the Annual Meeting of Stockholders (the
"Annual Meeting") of T.J.  Cinnamons,  Inc (the "Company") which will be held on
August 27, 1996 at 9:00 am at the law offices of Blank Rome  Comisky & McCauley,
11th Floor, Four Penn Center Plaza, Philadelphia, Pennsylvania. We hope you will
be able to attend.

     At the  Annual  Meeting  you  will be  asked  to  consider  and vote on the
election of the Board of Directors  and a proposal to sell certain of the assets
of the Company,  including the T.J. Cinnamons  trademarks,  trade names,  logos,
recipes, and secret formula pursuant to the terms and conditions of the Purchase
Agreement,  in the form  attached as Exhibit A to the enclosed  Proxy  Statement
(the "Transaction").  The Transaction provides for a cash payment to the Company
of  $1,790,000,  promissory  notes in the  amount  of  $1,750,000  and  possible
conditional  payments of up to a maximum of $5,500,000 over time pursuant to the
terms of the Purchase  Agreement.  The terms of the Purchase  Agreement  further
provide  that the Buyer will enter into a long term license  agreement  granting
the Company the right to engage in the wholesale sales and  distribution of T.J.
Cinnamons branded products through retail grocery outlets as well as to continue
to operate and act as franchisor of T.J. Cinnamon  bakeries.  Certain members of
management will also receive payments in consideration of agreements restricting
the sale of Company Stock and non-competition agreements, will have indebtedness
from the Company repaid with a portion of the proceeds of the  Transaction,  and
will  be  released  from  personal   guarantees  of  certain  of  the  Company's
indebtedness as the result of the repayment of such  indebtedness with a portion
of the proceeds of the Transaction.  Details of the proposed Transaction are set
forth in the accompanying Proxy Statement which you should review carefully.

     The  Board  of  Directors  of the  Company  has  unanimously  approved  the
Transaction  and recommends  that all  Stockholders  vote for its approval.  The
Board  of  Directors  believes  that  the  proposed  Transaction  is in the best
interest of the Company and its Stockholders.

     So your  shares may be  represented  at the Annual  Meeting,  I urge you to
promptly complete,  sign, date and return the accompanying Proxy in the enclosed
envelope, whether or not you plan to attend. If you attend the Annual Meeting in
person you may, if you wish,  vote  personally on all matters brought before the
Annual Meeting even if you have previously returned your Proxy.


                                        Very Truly Yours;

                                         /s/ Charles N. Locci
                                         Charles N. Locci
                                         Chairman and CEO


<PAGE>


                              T.J. CINNAMONS, INC.
                                135 Seaview Drive
                           Secaucus, New Jersey 07094

NOTICE OF ANNUAL MEETING OF STOCKHOLDERS TO BE HELD ON AUGUST 27, 1996

To the Stockholders of T.J. Cinnamons, Inc.:

     NOTICE IS HEREBY  GIVEN  that an Annual  Meeting  of  Stockholders  of T.J.
Cinnamons,  Inc. (the  "Company")  will be held at the law offices of Blank Rome
Comisky  &  McCauley,   11th  Floor,  Four  Penn  Center  Plaza,   Philadelphia,
Pennsylvania  on August  27,  1996 at 9:00 am  Eastern  Standard  Time,  for the
following purposes:

     1. To consider  and vote on the  election of the Board of Directors as more
     fully described in the accompanying Proxy Statement.

     2. To consider and vote upon the proposed  sale of certain of the assets of
     the Company,  including the T.J. Cinnamons trademarks,  trade names, logos,
     recipes  and  secret  formulas  for  $1,790,000  in  cash,   $1,750,000  in
     promissory notes, and possible  conditional  payments of up to a maximum of
     $5,500,000  over time pursuant to the terms and  conditions of the Purchase
     Agreement  in  the  form  attached  as  Exhibit  A to the  Proxy  Statement
     accompanying  this  Notice.  The terms of the  Purchase  Agreement  further
     provide  that the  Buyer  will  enter  into a long term  license  agreement
     granting  the  Company  the  right to  engage  in the  wholesale  sales and
     distribution  of T.J.  Cinnamons  branded  products  through retail grocery
     outlets,  as well as to continue to operate and act as  franchisor  of T.J.
     Cinnamon bakeries. Certain members of management will also receive payments
     in consideration  of agreements  restricting the sales of Company Stock and
     non-competition agreements.

     3. To transact  such other  business as may properly come before the Annual
     Meeting or any postponements or adjournments thereof.

     The close of  business  on July 31,  1996 has been fixed as the record date
for the  determination of Stockholders  entitled to notice of and to vote at the
Annual Meeting or any adjournment  thereof. The affirmative vote of holders of a
majority  of the shares of Common  Stock  outstanding  as of the record  date is
required to approve the proposed  transaction.  Stockholders are not entitled to
dissenters'  rights under Delaware General  Corporate Law in connection with the
proposed transaction.

     All  Stockholders are cordially  invited to attend the meeting.  Whether or
not you  expect to  attend,  you are  requested  to sign,  date and  return  the
enclosed proxy  promptly.  Stockholder  who execute  proxies retain the right to
revoke them at any time prior to the voting  thereof.  A return  envelope  which
requires  no  postage  if  mailed in the  United  States  is  enclosed  for your
convenience.

                                By Order of the Board of Directors

                                /s/ Alan S. Gottlich
                                Alan S. Gottlich, Secretary
Secaucus, New Jersey
August 1, 1996

YOUR VOTE IS  IMPORTANT.  PLEASE  COMPLETE,  SIGN,  DATE AND RETURN THE ENCLOSED
PROXY IN THE ACCOMPANYING POSTAGE PAID AND ADDRESSED ENVELOPE WHETHER OR NOT YOU
INTEND TO BE PRESENT AT THE ANNUAL  MEETING.  PROXIES ARE  REVOCABLE AT ANY TIME
PRIOR TO THE TIME THEY ARE VOTED, AND STOCKHOLDERS WHO ARE PRESENT AT THE ANNUAL
MEETING MAY WITHDRAW THEIR PROXIES AND VOTE IN PERSON IF THEY SO DESIRE.


<PAGE>




                                TABLE OF CONTENTS
                                                                           Page
PROXY STATEMENT FOR ANNUAL MEETING OF STOCKHOLDERS . ................         6
SUMMARY .............................................................         8
 Annual Meeting of Stockholders......................................         8
 Securities entitled to Vote; Votes Required.........................         8
 The Company.........................................................         8
 Background of the Transaction.......................................         8
 Businesses to be Sold ..............................................         9
 The Purchaser ......................................................         9
 Businesses to be Retained ..........................................         9
 Purchase Price......................................................         9
 Continuing Businesses; Proposed Expansion ..........................        10
 Reasons for the Transaction and Recommendation 
  of the Board of Directors .........................................        10
 Opinion of Financial Advisor .......................................        10
 Interests of Management in the Transaction .........................        11
 Certain Covenants...................................................        11
 Certain Conditions..................................................        11
 Indemnification.....................................................        11
 No Dissenters' Rights...............................................        11
 Confidentiality and Non-Compete.....................................        11
 Assignment of Interests and Franchise Agreements....................        11
 Application of Proceeds from the Transaction........................        11
 Tax Consequences to the Company.....................................        11
 Closing Date and Termination........................................        12
BENEFICIAL OWNERSHIP.................................................        13
PROPOSAL ONE - ELECTION OF DIRECTORS.................................        14
 Information about Directors ........................................        14
 Meetings and Committees.............................................        15
 Executive Compensation .............................................        16
PROPOSAL TWO - THE TRANSACTION ......................................        18
 The Company.........................................................        18
 Background of the Transaction.......................................        18
 Assets to be Sold ..................................................        20
 Purchase Price......................................................        20
 Continuing Business; Proposed Expansion.............................        20
 Opinion of Berwind..................................................        21
 No Dividend Distributions...........................................        22
 Interest of Management in the Transaction ..........................        22
 Application of Sale Proceeds .......................................        23
 Tax Consequences to the Company ....................................        24
 Recommendation of the Board of Directors............................        24
THE PURCHASE AGREEMENT ..............................................        25
 Assets to be Sold and Purchase Price................................        25
 Certain Covenants ..................................................        26
 Certain Representations and Warranties .............................        26
 Conditions..........................................................        26
 Termination of the Heinz Bakery Products Agreement..................        27
 Indemnification.....................................................        27
 Termination ........................................................        27
 Non-Compete and Stock Sale Agreements ..............................        27
 License Agreement...................................................        28
 Management Agreement................................................        30
FINANCIAL STATEMENTS AND MANAGEMENTS DISCUSSION AND
  ANALYSIS OF FINANCIAL CONDITION AND
  RESULTS OF OPERATIONS FOR THE QUARTERLY PERIOD ENDED MARCH 31, 1996        31
UNAUDITED PRO FORMA CONDENSED FINANCIAL STATEMENTS ..................        38

<PAGE>

                                TABLE OF CONTENTS
                                                                           Page

SELECTED CONSOLIDATED FINANCIAL DATA ................................        43
PRICE RANGE OF COMMON STOCK .........................................        46
LEGAL PROCEEDINGS ...................................................        47
CERTAIN TRANSACTIONS ................................................        48
INDEPENDENT PUBLIC ACCOUNTANTS ......................................        50
ANNUAL REPORT  ......................................................        50
OTHER MATTERS .......................................................        51
DIVIDEND POLICY .....................................................        51
EXPENSES OF SOLICITATION  ...........................................        51
STOCKHOLDERS' PROPOSALS..............................................        51
DOCUMENTS INCORPORATED BY REFERENCE .................................        52
APPENDIX A - Purchase Agreement between T.J. Cinnamons,
                 Inc. and TJ Holding Company, Inc. dated June 3, 1996        53
APPENDIX B - Fairness Opinion of Berwind Financial Group, L.P........        54

                                        5

<PAGE>

                              T.J. CINNAMONS, INC.
                                135 Seaview Drive
                           Secaucus, New Jersey 07094

                                 PROXY STATEMENT

                         ANNUAL MEETING OF STOCKHOLDERS


     This Proxy  Statement  is furnished to the holders of Common Stock $.01 per
value,  (the  "Common  Stock")  of  T.J.  Cinnamons,  Inc.  (the  "Company")  in
connection  with the  solicitation  by the Board of  Directors of the Company of
proxies in the form enclosed to be voted at an Annual Meeting of Stockholders of
the Company to be held at the law offices of Blank Rome Comisky & McCauley, 11th
Floor, Four Penn Center Plaza, Philadelphia,  Pennsylvania on August 27, 1996 at
9:00 am Eastern Standard Time, and for any adjournment or adjournments  thereof,
for the following purposes:

     1. To consider and vote on the election of the Board of Directors.

     2. To  consider  and vote upon the  proposed  sale (the  "Transaction")  of
     certain  of  the  assets  of  the  Company  including  the  T.J.  Cinnamons
     trademarks,  trade names, logos, recipes and secret formulas for $1,790,000
     in cash,  $1,750,000 in promissory notes, and possible conditional payments
     of up to a maximum  of  $5,500,000  over  time.  The terms of the sale also
     provide  that the  Buyer  will  enter  into a long term  license  agreement
     granting  the  Company  the  right to  engage  in the  wholesale  sales and
     distribution  of T.J.  Cinnamons  branded  products  through retail grocery
     outlets,  as well as to continue to operate and act as  franchisor  of T.J.
     Cinnamon  bakeries  pursuant to the terms and  conditions  of the  Purchase
     Agreement in the form attached as Exhibit A to the Proxy Statement. Certain
     members of  management  will also  receive  payments  in  consideration  of
     agreements  restricting  the sales of  Company  Stock  and  non-competition
     agreements,  will have  indebtedness from the Company repaid with a portion
     of the  proceeds of the  Transaction,  and will be released  from  personal
     guarantees  of certain of the Company's  indebtedness  as the result of the
     repayment  of such  indebtedness  with a  portion  of the  proceeds  of the
     Transaction.

     3. To consider and vote upon such other matters as may properly come before
     the Annual Meeting or any adjournments thereof.

     The Board of Directors  knows of no other  business  which will come before
this  meeting.  The Company has no present  intent to pay a special  dividend to
Stockholders,  or to  otherwise  distribute  to its  Stockholders  any  proceeds
received from the proposed  Transaction and the terms of the Purchase  Agreement
prohibit such a payment for a period of 12 months.

     All shares  represented by each properly executed  unrevoked proxy received
in time for the  Annual  Meeting  will be voted as  specified.  If no  specified
instructions  are given with respect to the matters to be acted upon, the shares
represented  by a signed and dated proxy will be voted in favor of the company's
nominees for director and for approval of the Company's proposed sale of certain
of its assets and in the judgment of the Board of Directors on any other matters
which may properly  come before the Annual  Meeting.  Any  Stockholder  giving a
proxy has the power to revoke the same at any time  before it is voted by giving
written notice to the Company or a later date proxy.

                                        6

<PAGE>

     Only  Stockholders  of record at the close of business on July 31, 1996 are
entitled to notice and to vote at the Annual Meeting or any adjournment thereof.
On the record date, there were issued and outstanding 2,925,833 shares of Common
Stock.  Each outstanding  share of Common Stock is entitled to one vote upon all
matters  to be acted  upon at the  Annual  Meeting.  In order for a quorum to be
present,  a majority of the outstanding  shares of the Company's common stock as
of the  Record  Date must be present  in person or  represented  by proxy at the
meeting.  All such shares that are present in person or  represented by proxy at
the  meeting  will be counted in  determining  whether a quorum is  present,  no
matter  how the  shares are voted or whether  they  abstain  from  voting or are
broker  non-votes.  The election of directors  will be determined by a plurality
vote.  The  affirmative  vote of holders  of a majority  of the shares of Common
Stock outstanding as of the Record Date is required to approve the proposed sale
of assets. An abstention or broker non-vote, therefore will have the same effect
as an "against"  vote.  Officers and directors  owning 40.3% of the  outstanding
Common Stock of the Company have  indicated that they intend to vote in favor of
the proposed transaction.

     The  approximate  date on which this Proxy  Statement and the  accompanying
form of proxy will be mailed to the  Company's  Stockholders  is August 1, 1996.
The  executive  officers  of the  Company  are  located  at 135  Seaview  Drive,
Secaucus, New Jersey 07094 and its telephone number is (201) 422-0910.


     THE  TRANSACTION HAS NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES AND
EXCHANGE  COMMISSION (THE  "COMMISSION"),  NOR HAS THE COMMISSION  PASSED ON THE
FAIRNESS OR MERITS OF SUCH A  TRANSACTION,  NOR UPON THE ACCURACY OR ADEQUACY OF
THE INFORMATION  CONTAINED IN THIS DOCUMENT.  ANY REPRESENTATION TO THE CONTRARY
IS UNLAWFUL.


     The costs of  solicitation  will be borne by the  Company.  In  addition to
solicitations  by mail,  proxies  may be  solicited  in person or by  telephone,
telegraph  or  facsimile  by  directors,  officers or  employees of the Company,
without  additional  compensation.  The  Company  will,  on  request,  reimburse
shareholders of record who are brokers,  dealers,  banks or voting trustees,  or
their  nominees,  for their  reasonable  expenses in sending proxy materials and
annual reports to the beneficial owners of the shares they hold of record.

     No persons  have been  authorized  to give any  information  or to make any
representations other than those contained in this Proxy Statement in connection
with the  solicitation  of proxies and, if given or made,  such  information  or
representations must not be relied upon as having been authorized by the Company
or any other person.  This Proxy Statement does not constitute the  solicitation
of a proxy in any  jurisdiction  to any  person to whom it is not lawful to make
any such solicitation in such jurisdiction. The delivery of this Proxy Statement
does not, under any circumstances,  create an implication that there has been no
change  in the  affairs  of the  Company  since  the  date  hereof  or that  the
information herein is correct as of any time subsequent to its date.

                              AVAILABLE INFORMATION

     The company is subject to the informational  requirements of the Securities
and Exchange Act of 1934, as amended (the  "Exchange  Act"),  and, in accordance
therewith,  files  reports,  proxy  statements  and other  information  with the
Commission.  Such  reports,  proxy  statements  and  other  information  can  be
inspected  and  copied at the  public  reference  facilities  maintained  by the
Commission at Room 1024, 450 Fifth Street, N.W., Washington,  D.C. 20549. Copies
of the subject  information may also be obtained,  at prescribed rates, from the
public  reference  section  of  the  Commission  at  450  Fifth  Street,   N.W.,
Washington, D.C. 20549.

                                        7

<PAGE>

                                     SUMMARY

     The following summary of certain  information  contained  elsewhere in this
Proxy Statement does not purport to be complete and is qualified in its entirety
by reference to the full text, including the Appendices attached hereto. As used
in this Proxy Statement,  T.J. Cinnamons,  Inc. is referred to as the "Company",
and TJ Holding Company, Inc. is referred to as the "Buyer".  Certain capitalized
terms which are used but not defined in this  summary are defined  elsewhere  in
this Proxy Statement or in the appended agreements.

Annual  Meeting  of  Stockholders.  This Proxy  Statement  relates to the Annual
Meeting of  Stockholders  of the Company  (the  "Annual  Meeting") to be held on
August  27,  1996.  As set  forth  in the  Notice  of the  Annual  Meeting,  the
Stockholders  of the Company  will  consider  and vote upon the  election of the
Board of Directors  and a proposal to approve and adopt the  Purchase  Agreement
pursuant to which the Company will sell to Buyer the Intellectual  Property,  as
defined  hereinafter,  which  could be  construed  under  the  Delaware  General
Corporation  Law (the "DGCL") to constitute  substantially  all of the assets of
the Company.

The Annual  Meeting  will be held on August 27, 1996 at the law offices of Blank
Rome  Comisky & McCauley,  11th Floor,  Four Penn  Center  Plaza,  Philadelphia,
Pennsylvania  at 9:00 am local  time.  The record date for  Stockholders  of the
Company  entitled  to notice of and to vote at the  Annual  Meeting is as of the
close of business on July 31, 1996.  Each  outstanding  share of Common Stock is
entitled to one vote upon all matters to be acted upon at the Annual Meeting. As
of July 31, 1996 there were 2,925,833 shares of Company Common Stock outstanding
held by approximately 850 holders of record.

Securities  Entitled to Vote; Votes Required.  The election of directors will be
determined by a plurality vote. The  affirmative  vote of at least a majority of
the  outstanding  shares of the Company's  Common Stock as of the Annual Meeting
record date is required to approve  the  Transaction.  Members of the  Company's
Board of Directors and its Executive Officers,  representing approximately 40.3%
of the outstanding shares of the Company's Common Stock as of the Annual Meeting
record date have  advised the Company  that they intend to vote their  shares in
favor of the Transaction.

The Company. The Company is one of the first operators and franchisors of retail
bakeries  specializing in gourmet cinnamon rolls and related  products,  with 50
bakeries  operating  throughout the United States on March 31, 1996, 49 of which
are  franchised  and one of which is owned  and  operated  by the  Company.  The
Company also has 35 limited  concept  bakeries  operating  under various license
agreements.

Background of the Transaction.  Current management acquired the Company from its
founders in June, 1992. Simultaneously with the acquisition, the Company entered
into a strategic  manufacturing  and licensing  agreement with Pro Bakers,  Ltd.
d/b/a  Heinz  Bakery  Products  ("Heinz"),   which  provided  the  Company  with
$1,425,000  in advance  royalty  payments used to finance the  acquisition.  The
Company did not achieve its expected results from its  relationship  with Heinz,
which  resulted in the  Company's  inability to pursue its  franchise  expansion
plans due to its limited  financial  resources.  The Company  completed a bridge
loan  financing in December,  1993 in the amount of $675,000,  and in May, 1994,
the Company  completed  an initial  public  offering  ("IPO")  resulting  in net
proceeds  to the  company  of $3.9  million.  Following  the  IPO,  the  Company
successfully  completed  a  re-imaging  of the T.J  Cinnamons  logo,  system and
re-design of its bakeries, and began its franchise sales effort.

By March 1995,  the Company had sold only a limited  number of  franchises,  and
began  experiencing  financial  difficulties  resulting from a negative  working
capital balance.  The Company was forced to implement a cost reduction  program,
and in an effort to obtain  long term  financing  to  continue  to  develop  the
Company's business strategies,  the Company retained the Corporate Finance Group
at Arthur  Andersen LLP to act as its financial  advisor in connection  with the
exploration of strategic alternatives available to the Company.  Arthur Andersen
LLP and the  Company  explored a wide  variety of options  and  ultimately,  the
Company with Arthur Andersen LLP's assistance, engaged in active discussions and
negotiations with five prospective companies. Arby's, Inc. d/b/a

                                        8

<PAGE>

Triarc Restaurant Group was the largest of the five prospects,  both in terms of
financial and operational  resources as well as numbers of restaurant locations,
and was also the most  co-branding  oriented out of the  prospects,  and was the
only prospect to provide the Company with a written  expression of interest.  In
January,  1996  the  Company  announced  that it had  reached  an  agreement  in
principle with Triarc Restaurant Group for the sale of its intellectual property
and a simultaneous  license of certain of the intellectual  property back to the
Company for the purposes of continuing to operate one existing bakery  location,
continuing to act as franchisor  and licensor  under the existing  franchise and
license agreements, and continuing to distribute T.J. Cinnamons products through
retail  grocery  outlets.  On June 3, 1996,  the Company  executed a  definitive
agreement for the Transaction as more fully described herein.

Businesses to be Sold.  The Company will sell certain of its  operating  assets,
comprised of the name "T.J. Cinnamons" and other related tradenames, trademarks,
service marks, logos, signs, emblems,  distinctive recipes,  secret formulas and
technical information (collectively referred to as the "Intellectual Property"),
and will  assign to TJ  Holding  Company,  Inc.  (a newly  formed  wholly  owned
subsidiary of Triarc  Restaurant  Group) various  manufacturer  and  distributer
agreements  pursuant to the terms and conditions of a Purchase Agreement between
the Company and TJ Holding Company,  Inc. (the "Transaction").  The Intellectual
Property could be construed  under the DGCL to constitute  substantially  all of
the operating assets of the Company.

The discussion in this Proxy Statement of the Transaction and the description of
the Transaction's principal terms are subject to and qualified in their entirety
by  reference  to the  Purchase  Agreement,  a copy of which is attached to this
Proxy Statement as Appendix A and which is incorporated herein by reference.

The Purchaser. The purchaser, TJ Holding Company, Inc., is a newly formed wholly
owned  subsidiary  of  Arby's,  Inc.  d/b/a/  Triarc  Restaurant  Group.  Triarc
Restaurant  Group  operates  and  franchises   approximately  3,000  single  and
multi-branded restaurant concepts under the names Arby's, ZuZu, p.t. Noodles and
Arby's  Roast  Town.  Triarc  Restaurant  Group  is  an  indirect  wholly  owned
subsidiary of Triarc  Companies,  Inc., a holding company traded on the New York
Stock Exchange which,  through its subsidiaries,  is engaged in four businesses:
a) Soft drink operations conducted through Royal Crown Company,  Inc. and Mistic
Brands,  Inc., b) Restaurant  operations  conducted  through  Triarc  Restaurant
Group, c) Specialty dies and chemical operations  conducted through C.H. Patrick
& Co.,  Inc.,  and d)  Liquefied  petroleum  gas  operations  conducted  through
National  Propane  Corporation.  All promissory  note  obligations of TJ Holding
Company,  Inc.  pursuant to the Purchase  Agreement will be guaranteed by Triarc
Companies, Inc.

Businesses To Be Retained. The terms of the Transaction further provide that the
Buyer will grant Triarc Restaurant Group a license to the Intellectual Property,
and Triarc Restaurant Group will in turn enter into a license agreement with the
Company for an initial  term of 20 years,  together  with three 20 year  renewal
options,  and one 19 year  renewal  option  ("License  Agreement")  granting the
Company the rights to use the  Intellectual  Property for the primary purpose of
expanding  its  sales  of T.J.  Cinnamons  branded  products  through  wholesale
channels of  distribution.  The Transaction  also provides that the Company will
enter  into a  management  agreement  ("Management  Agreement")  with the  Buyer
pursuant to which the Buyer will act as the  Company's  manager for the purposes
of fulfilling the Company's obligations under its existing franchise agreements.
The manager will  receive,  as a management  fee, an amount equal to all royalty
fees collected.  Accordingly,  the Company will receive no further revenues from
franchise operations.

Purchase Price. The aggregate base purchase price of the  Intellectual  Property
is  $3,540,000  to be paid as follows:  (a) $25,000 paid at the execution of the
Purchase Agreement, (b) $1,165,000 paid at Closing, (c) $600,000 paid at Closing
by the  Buyer,  on behalf of the  Company,  directly  to Heinz to  reduction  of
existing  indebtedness,  (d)  $1,650,000  paid in the form of a promissory  note
amortized over a period of a 15 months,  and (e) the balance of $100,000 paid in
the form of a promissory note amortized over a period of a 24 months.

The Purchase Agreement further provides: (a) In the event that system wide gross
sales of T.J. Cinnamons branded

                                        9

<PAGE>

products in Triarc Restaurant Group's restaurants exceed $26.3 million annually,
additional  payments  must be made to the  Company  in an amount  equal to 2% of
gross  sales of T.J.  Cinnamon  branded  products in Triarc  Restaurant  Group's
retail  outlets  (as  defined  in the  Purchase  Agreement)  over a period of 48
months,  and 1% of  gross  sales  for a period  of 36  months  thereafter,  such
additional payments not to commence prior to 24 months after closing, and not to
exceed $5.5 million in the  aggregate;  and (b) Royalty  payments to the Company
based on gross  sales of new full  concept  bakeries  developed  by the Buyer in
enclosed mall locations modeled on the T.J.  Cinnamons system in an amount equal
to one half percent (1/2%) of the gross sales of T.J. Cinnamons products sold in
such bakeries for a period of 20 years following the Closing.

Continuing  Business;  Proposed  Expansion.   Following  the  Transaction,   the
following  businesses  will be retained by the Company:  (1) the  ownership  and
operation of the Company owned bakery located in Poughkeepsie, New York; (2) the
ownership, operation and development of bakery units in Six Flag Great Adventure
theme park  locations,  (3) the  expansion  of  wholesale  distribution  of T.J.
Cinnamons branded products to grocery outlets pursuant to the License Agreement,
and (4) to  continue  to act as  franchisor  and  licensor  under  the  existing
franchise   and   license    agreements,    although    day-to-day    management
responsibilities  will  be  assumed  by  the  Buyer  pursuant  to  a  management
agreement.

Reasons for the Transaction and  Recommendation  of the Board of Directors.  The
Company's  Board of Directors has  unanimously  determined that the terms of the
Transaction  are in the best interest of the Company and its  stockholders,  and
recommends  a  vote  FOR  approval  and  adaptation  of the  Transaction  by the
shareholders  of the Company.  In the course of reaching its decision to approve
the  Transaction,  the Board consulted with its legal and financial  advisors as
well as the company's management and considered the following factors:

     (1)  The oral and written  presentation of Berwind  Financial  Group,  L.P.
          that the  consideration  to be  received  pursuant to the terms of the
          Transaction  are  fair  to  the  shareholders  of the  Company  from a
          financial point of view.

     (2)  The current negative working capital of the Company and resulting lack
          of financial and operational  resources necessary for the continuation
          or expansion of the Company's business strategies.

     (3)  As revealed by the discussions and negotiations with various companies
          expressing an interest in the Company, Triarc Restaurant Group was the
          largest, measured in terms of number of restaurant units and financial
          resources,  and demonstrated the most coherent business strategy based
          on co- branding which retains the T.J.  Cinnamons identity and further
          expands the brand awareness.

     (4)  The  absence of any  written or formal  expression  of interest by any
          other third parties regarding a possible acquisition,  merger or other
          strategic transaction with the Company.

     (5)  The lack of success by the Company in its franchising efforts.

     (6)  The  highly  competitive  market  for  the  quick  service  restaurant
          industry.

Opinion of Financial  Advisor.  On July 25, 1996,  Berwind Financial Group, L.P.
("Berwind"),  an investment  banking firm retained by the Company,  rendered its
written  opinion to the  Company's  Board of  Directors  to the effect  that the
consideration to be received pursuant to the Purchase  Agreement was fair to the
shareholders  of the  Company  from a  financial  point of view.  This  does not
constitute  a  recommendation  to  any  shareholder  as to how  to  vote  at the
Company's  Annual  Meeting.  A copy of the full text of the  written  opinion is
attached hereto as Appendix B. Shareholders are urged to read the opinion in its
entirety for assumptions made, procedures followed, and other matters considered
and limits of the review by Berwind. See "Opinion of Berwind".

                                       10

<PAGE>

Interests of Management in the Transaction.  In considering the  recommendations
of the Board of  Directors  of the  Company  with  respect  to the  Transaction,
Stockholders  should be aware  that  certain  members of the  management  of the
Company have certain  interests in the  Transaction  that are in addition to the
interests of  Stockholders  of the Company  generally.  In this regard,  certain
members of  management  will receive  payments in  consideration  of  agreements
restricting the sale of Company stock and non-competition  agreements, will have
indebtedness from the Company repaid,  will be released from personal guarantees
of certain  Company  indebtedness,  and will be released from pledge and limited
suretyship  agreements in connection with certain Company loan  agreements.  See
"The  Transaction  - Interests of  Management  and Certain  Stockholders  in the
Transaction".

Certain  Covenants.  Among the  covenants  of the  Company  under  the  Purchase
Agreement are the  following:  (a) The Company has  covenanted  that it will not
declare or pay a dividend  distribution for a period of 12 months after Closing;
(b) The Company has covenanted that it will pay all  liabilities  existing as of
the Closing  within 15 months  following  the  Closing;  and (c) The Company has
covenanted that it will terminate its trademark and technology license agreement
with Heinz on or before the Closing.

Certain Conditions.  Among the conditions to be satisfied or waived at or before
Closing  are  the  following:   (a)  the  Company  obtains   approval  from  its
Stockholders;  (b) there are no adverse proceedings initiated or threatened that
may effect the Transaction;  and (c) the Company obtains a fairness opinion with
respect to the fairness of the  Transaction  which  condition  has been complied
with.

Indemnification.  The Company has agreed to certain  indemnification  provisions
for the benefit of Triarc Restaurant Group and its affiliates, and has agreed to
make an offer to all existing franchisees,  prior to the Closing, to forgive all
royalties  outstanding  at the  Closing  in return  for a general  release to be
issued by each franchisee for the benefit of the Company.

No Dissenters' Rights.  Under the DGCL, holders of Common Stock are not entitled
to dissenters' rights in connection with the Transaction.

Confidentiality and Non-Compete.  In connection with the License Agreement,  the
Company has agreed to certain confidentiality and non-compete provisions.

Assignment of Interests and Franchise Agreements. In connection with the License
Agreement,  the Company has agreed to certain limitations regarding transfers of
its interest in the License Agreement, or transfers of more than a 10% ownership
interest in the Company. In addition,  the Company has granted Triarc Restaurant
Group  right of first  refusal on any  transfer  of any  interest in the License
Agreement.  The Company has also granted Triarc  Restaurant  Group the right and
option to  acquire  the  Company's  interests  in the  existing  T.J.  Cinnamons
franchise agreements beginning on the third year following Closing and ending at
the end of the fifth year following  Closing at no additional  consideration  to
the Company.

Application of Proceeds from the Transaction. The Company intends to use the net
proceeds  from  the base  purchase  price  aggregating  $3,540,000  as  follows:
$1,510,000 towards the reduction of outstanding  indebtedness;  $335,000 towards
the expenses of the  Transaction;  and  $1,695,000  towards  working  capital to
expand  the  business  being  retained  by the  Company.  $1,650,000  of the net
proceeds will be paid in the form of a 15 month  promissory note and $100,000 of
the net proceeds will be paid in the form of a 24 month  promissory note both of
which may be reduced by conditional off-set rights in the Purchase Agreement.

Tax  Consequences  to the  Company.  The sale of assets by the Company will be a
taxable transaction to the Company.  The Company will recognize gain measured by
the difference  between the amount  realized from the sale of the assets and the
Company's  adjusted tax basis in such assets. Due to the Company's net operating
loss carry forwards,  the Company estimates that the Transaction will not result
in any Federal or State tax liability.

                                       11

<PAGE>

Closing  Date  and  Termination.  The  closing  date  for the  Transaction  (the
"Closing") will be August 29, 1996 or such other date as mutually agreed between
the  Company  and the Buyer upon the receipt of the  Shareholders  approval  and
satisfaction of other closing conditions.

                                       12

<PAGE>

                              BENEFICIAL OWNERSHIP

     The following table sets forth  information,  as of July 31, 1996 as to the
beneficial  ownership  of Common Stock  (including  shares which may be acquired
within sixty days  pursuant to stock  options) of each  director of the Company,
each  nominee for  director of the  Company  and the  executive  officers of the
Company  listed in the Summary  Compensation  Table  below,  all  directors  and
executive  officers as a group and persons known by the Company to  beneficially
own more than 5% of the  Common  Stock.  Except as set  forth  below,  no person
beneficially owns more than 5% of the Common Stock.

                                 Number of Shares                Percent
Name and Address of              of Common Stock               Beneficially
Beneficial Owner (1)             Beneficially Owned (2)           Owned

  Charles Loccisano                  1,130,889  (3)(4)            34.0%
  Alan Gottlich                        255,874  (5)(6)             7.7%
  Philip Friedman                       42,812  (7)                1.3%
  Dan Feldman                          151,309  (8)                4.5%

  All Directors and Executive
  Officers as a group 
  (four persons)                     1,580,884  (9)               47.5%


(1)  Unless otherwise indicated, the address of each beneficial owner is that of
     the Company's principal executive offices.
(2)  The  securities  "beneficially  owned" by an individual  are  determined in
     accordance  with the definition of "beneficial  ownership" set forth in the
     regulations of the Securities and Exchange  Commission.  Accordingly,  they
     may include securities owned by of for, among others, the wife and/or minor
     children of the  individual and any other relative who has the same home as
     such individual, as well as other securities as to which the individual has
     or shares  voting or  investment  power or has the right to  acquire  under
     outstanding  stock  options  within 60 days  after the date of this  table.
     Beneficial  ownership may be  disclaimed  as to certain of the  securities.
     Certain  of these  shares  are held in  escrow  ("Escrow  Shares")  and are
     subject to release on the earlier of (a) the  achievement by the Company of
     certain minimum pre-tax earnings during specified periods,  and (b) May 12,
     2001.  Such  shares  may be voted but may not be  transferred  prior to the
     release from escrow.
(3)  Includes  444,195 shares held by The Charles  Loccisano  Irrevocable  Trust
     f/b/o  Marissa  Loccisano of which 213,747 are Escrow  Shares,  and 444,194
     shares  held by The  Charles  Loccisano  Irrevocable  Trust  f/b/o  Michael
     Loccisano (jointly referred to as the "Loccisano  Trusts") of which 213,747
     are escrow shares, with respect to which Mr. Loccisano is the settlor.  Mr.
     Loccisano disclaims beneficial ownership of these shares.
(4)  Includes  a  maximum  of  242,500  shares  which may be  acquired  upon the
     exercise of options exercisable within the next 60 days.
(5)  Includes  a  maximum  of  100,000  shares  which may be  acquired  upon the
     exercise of options exercisable within the next 60 days.
(6)  Includes 155,874 shares held by Mr.  Gottlich's  spouse of which 64,765 are
     Escrow Shares, as to which Mr. Gottlich disclaims beneficial ownership.
(7)  Represents   shares  that  are  issuable   upon  the  exercise  of  options
     exercisable within the next 60 days.
(8)  Includes  11,309  Escrow Shares and a maximum of 15,000 shares which may be
     acquired upon the exercise of options exercisable within the next 60 days.
(9)  Includes  a  maximum  of  400,312  shares  which may be  acquired  upon the
     exercise of options that are exercisable within the next 60 days.

                                       13

<PAGE>

                                  PROPOSAL ONE
                              ELECTION OF DIRECTORS

     Under the Company's  by-laws,  the Company's  Directors are elected for one
year terms until their respective successors are duly elected and qualified. The
officers of the Company are  appointed  by the Board of Directors to hold office
until their successors are duly elected and qualified.

     Under the Company's  by-laws,  the Board of Directors  shall consist of not
less than three and not more than fifteen  directors,  such numbers to be set by
the Board by resolution. The Board has set the number of directors at four.

     All the nominees  are  currently  serving as directors of the Company.  The
Company  knows  of no  reason  why any  nominee  would be  unable  to serve as a
director.  Each nominee has consented to being named in this Proxy Statement and
to serve if  elected.  If any  nominee  should for any reason  become  unable to
serve,  then all valid  proxies  will be voted for  election of such  substitute
nominee as the Board may designate.

Information about Directors

     Certain  information  regarding  the  nominees for election as directors at
this year's Annual Meeting is set forth below.

      Name                         Age          Position with the Company
Charles Loccisano                   47         Chairman, President, Chief
                                               Executive Officer and Director
Alan Gottlich                       35         Vice Chairman, Chief Financial
                                               Officer, Treasurer, 
                                               Secretary and Director
Philip Friedman                     49         Director
Dan Feldman                         43         Director

     Charles  Loccisano has been the Chairman and the Chief Executive Officer of
the Company since its  acquisition in June 1992.  Since 1980, Mr.  Loccisano has
principally been engaged in the acquisition,  development  and/or  management of
real estate through his ownership and management  interest in various  entities.
One general  partnership  of which Mr.  Loccisano has been a stockholder  of the
corporate  co-general  partner  since  1990 and a general  partner  of the other
co-general partnership since 1983 is Harmon/Envicon  Associates,  an entity that
syndicated,  or acquired general partnership interests in, approximately 90 real
estate limited  partnerships.  During the period commencing June 1987 and ending
December 1990, when control and management of  Harmon/Envicon  Associates rested
exclusively with another general partner, approximately 25 of these partnerships
either filed for protection under the United States  Bankruptcy Code at the sole
direction of that  general  partner or were  foreclosed  upon.  Thereafter,  Mr.
Loccisano  gained   management   control  of   Harmon/Envicon   Associates  and,
consequently,  the  remaining  partnerships,  55 of which had not met their debt
service  obligations  under  the  prior  general  partner's  control.  Under Mr.
Loccisano's management,  38 of these partnerships filed for protection under the
United  Bankruptcy Code, 11 of which have been reorganized and have emerged from
bankruptcy.  Loan payment  schedules were renegotiated with lenders with respect
to  the  remaining  17  properties.   Thereafter,   Mr.  Loccisano  relinquished
day-to-day  control  over these  properties,  although  he  maintains  ownership
interest in them.  Mr.  Loccisano  has also been the  President  of a co-general
partner of one of the Company's  franchisees  since 1987.  That  franchisee  has
never operated at a profit and closed its bakery in October 1993. The co-general
partner of that franchisee, of

                                       14

<PAGE>

which Mr. Loccisano is President, filed for protection under the Bankruptcy Code
in June 1993. In addition, Mr. Loccisano has been Vice President and director of
an entity that owned five Roy Roger  restaurants in New Jersey from 1989 to 1994
that operated at a loss since prior to acquisition.

     Alan Gottlich has been the Vice Chairman and Chief Financial Officer of the
Company  since its  acquisition  in June 1992.  Since  1987,  Mr.  Gottlich  has
principally been engaged in the acquisition,  development  and/or  management of
real estate through his ownership and management  interest in various  entities.
One such entity in which Mr. Gottlich was an executive  officer of the corporate
general partner filed for protection under the United States  Bankruptcy Code in
the  first  quarter  of 1993.  Mr  Gottlich  has also  been the  Executive  Vice
President  of a co-general  partner of one of the  Company's  franchisees  since
1987.  That  franchisee  has never operated at a profit and closed its bakery in
October 1993. The co-general  partner of that franchisee,  of which Mr. Gottlich
is Vice President,  filed for protection under the United States Bankruptcy Code
in June 1993.  In addition,  Mr.  Gottlich has been Vice  President of an entity
that  owned  five Roy Rogers  restaurants  in New Jersey  from 1989 to 1994 that
operated at a loss since prior to their  acquisition.  Mr.  Gottlich was a staff
accountant  at Touche Ross & Co.,  Certified  Public  Accountants,  from 1982 to
1984.

     Philip  Friedman has been a Director of the Company since August 1993.  Mr.
Friedman is the President and principal  stockholder of P.Friedman & Associates,
Inc. a food  management  and  consulting  company based in Rockville,  Maryland.
While  with P.  Friedman &  Associates  Inc.,  Mr.  Friedman  has taken  interim
executive  positions with certain  clients.  He is currently  serving as interim
President  of Panda  Management  Company,  Inc.  In 1990,  he  became  the Chief
Financial  Officer of Service  America  Corporation  during  its  financial  and
organizational  restructuring.  Service America Corporation filed for protection
under the  United  States  Bankruptcy  Code  approximately  18 months  after Mr.
Friedman resigned as Chief Financial Officer.  Mr. Friedman serves as a director
of  Eateries,  Inc.,  a  company  engaged  in  the  development,  operation  and
franchising of full-service restaurants, and Home Town Buffet, Inc. , developers
and operators of buffet style restaurants.

     Dan Feldman has been a Director of the Company since May 1994.  Mr. Feldman
has  also  been  the  President  and  Chief   Executive   Officer  of  Churchill
Livingstone,  Japan K.K. a medical communications company serving the healthcare
industry,  for more  than the last  five  years.  Mr.  Feldman  has also  been a
director of The Longman Group,  an affiliate of Pearson,  P.L.C.,  since January
1994.

Directors' Meetings

     The Board of  Directors  met 4 times  during  the fiscal  year  1995.  Each
Director  attended more than 75% of the combined  number of meetings of both the
Board of  Directors  and of any  committees  of the Board on which the  Director
served.

Committees of the Board of Directors

     The Board of  Directors  has  established  compensation,  audit and  option
committees.  The Compensation  Committee consists of Philip Friedman and Charles
Loccisano.  The Audit  Committee  and the  Option  Committee  consist  of Philip
Friedman.  The  Audit  Committee,  the  Compensation  Committee  and the  Option
Committee held no meetings in fiscal 1995.

     The Audit Committee  reviews and examines detailed reports of the Company's
independent public accountants; consults with the independent public accountants
regarding internal accounting  controls,  audits results and financial reporting
procedures;  recommends  the engagement  and  continuation  of engagement of the
Company's  independent  public  accountants;  and meets  with,  and  reviews and
considers recommendations of, the independent public accountants.

     The Compensation Committee reviews the performance of senior management and
key employees whose

                                       15

<PAGE>

compensation   is  the  subject  of  review  and  approval  by  the   Committee;
periodically  reviews  and  recommends  to the Board of  Directors  compensation
arrangements for senior management and key employees;  and periodically  reviews
the main elements of, and  administers,  the Company's  compensation and benefit
programs, other than the 1993 Stock Option Plan.

     The Option  Committee  administers  the 1993 Stock  Option Plan and, to the
extent  provided  by such  Plan,  determines  the  persons to whom  options  are
granted, the exercise price, term and number of shares covered by each option to
be granted. In addition,  the Option Committee exercises all discretionary power
regarding the Plan's operations.

Advance Notice For Director Nominations

     The Company's By-Laws provide that in order for a stockholder to nominate a
candidate for election as a director at an annual meeting of  stockholders or to
propose business for consideration at such meeting,  notice must be delivered to
the  Secretary  of the Company not less than 60 days nor more than 90 days prior
to the annual meeting. However, in the event that less than 70 days prior notice
of the date of the meeting is given to stockholders,  notice by the stockholders
must be  received  not later than 10 days after  notice of the  meeting has been
given.  Based on the scheduled  meeting date for this year's annual meeting,  in
order for a  stockholder  to propose  director  nominations  at the 1997  Annual
Meeting,  the stockholder  must deliver notice to the Secretary  between May 27,
1997  and  June 27,  1997.  Any  stockholder  desiring  a copy of the  Company's
Certificate of  Incorporation  will be furnished one without charge upon written
request to the Secretary.

EXECUTIVE COMPENSATION

Summary Compensation Table

     The  following  table  sets  forth the total  annual  compensation  paid or
accrued by the Company for services in all  capacities  for the Chief  Executive
Officer for the fiscal years ended  December 31, 1995,  1994 and 1993.  No other
executive  officers of the  Company who were  serving as such at the end of such
fiscal years received salary and bonus in excess of $100,000.

                                                       Long Term Compensation
                         Annual Compensation           Other         Awards
Name and Principal                                     Annual      Securities
Position               Year    Salary   Bonus          Comp.*      Underlying
                                                                    Options

Charles Loccisano,     1995    101,682   7,000         $12,000      192,500
Chairman, President    1994    114,711    -0-            9,000        -0-
and Chief Executive    1993     84,125    -0-            -0-         50,000
Officer

* These amounts represent reimbursable automobile expenses.

                                       16

<PAGE>

Stock Option Grants in Last Fiscal Year

                    Number of        % of Total      Exercise       Expiration
                    Securities       Options         or Base           Date
                    Underlying      Granted to       Price
                     Options       Employees in
                     Granted       Fiscal 1995
Name
Charles Loccisano,   192,500          53.1%           $1.73       May 31, 2000
President and 
Chief Executive
Officer

Aggregate Option Exercises in Last Fiscal Year and Fiscal Year End Option Values


                                                            Value of
                                             Number of      Unexercised
                                            Unexercised     In-The-Money
                                              Options       Options at
                                            at 12/31/95      12/31/95
                     Shares
                    Acquired     Value
                        on      Realized    Exercisable/    Exercisable/
Name                 Exercise               Unexercisable   Unexercisable
Charles Loccisano,      0           0       $242,500 / 0     $148,225 / 0
Chairman,
President and 
Chief Executive
Officer


Director Compensation in Last Fiscal Year

The Company provides compensation to non-employee  directors at the rate of $500
per day for meetings  attended,  and  reimbursement of travel and other expenses
incurred in attending meetings. In addition, non-employee directors are entitled
to stock options under the Company's 1993 Stock Option Plan.

During the last fiscal year, Alan Gottlich, Philip Friedman and Dan Feldman were
each granted  15,000 stock options with an exercise  price of $1.57 per share of
Common Stock as compensation for their serving as directors, and Philip Friedman
was granted an additional  10,000 stock options with an exercise  price of $1.57
per share of Common Stock as compensation  for consulting  services  rendered to
the Company during 1995. No other  compensation was paid to the directors during
1995.

All forms and reports with respect to directors  and  executive  officers of the
Company have not been timely filed with the Securities  and Exchange  Commission
relating  the  grants of stock  options  and  transfers  of Common  Stock by Dan
Feldman.  The Company is in the process of  preparing  filings for the grants of
stock options.

                                       17

<PAGE>

                                  PROPOSAL TWO
                                 THE TRANSACTION

The Company

     The  Company  is one of the  first  operators  and  franchisors  of  retail
bakeries  specializing in gourmet cinnamon rolls and related  products,  with 50
bakeries  operating  throughout the United States on March 31, 1996, 49 of which
are franchised and one of which is owned and operated by the Company.

     The Company also has 35 limited  concept  bakeries  operating under license
agreements.  Thirty  three  of these  locations  are self  serve  modular  units
operating in Texaco Starmart  Convenience  Stores under a license agreement with
Yogen Fruz World-Wide,  Inc. (formerly Brice Foods, Inc.), the owners of I Can't
Believe Its Yogurt, one of these units is a limited menu bakery operating in the
Six Flags Great  Adventure theme park in Jackson,  New Jersey,  and one of these
locations is a limited  menu bakery  operating  in a United  Petroleum  Car Care
Center located in Tennessee.

Background of the Transaction

     Current management acquired the Company from its founders in June, 1992 for
an aggregate  purchase  price of  approximately  $2.2 million  representing  the
purchase of stock and the  assumption  of the  Company's  liabilities.  In June,
1992, the Company had  approximately  100 franchised  bakery  locations and four
Company-owned bakery locations,  and had not offered to sell new franchise units
since 1989. Simultaneously with the 1992 acquisition, the Company entered into a
strategic  manufacturing  and licensing  agreement with Heinz which provided the
Company  $1,425,000  in advance  royalty  payments  which was used  towards  the
purchase price. The balance of approximately  $700,000 was funded by the capital
contributions from the shareholders of the Company.

     The Company's business strategy with Heinz was twofold:  (1) to convert all
the existing  retail bakery  locations  from a scratch method of production to a
frozen  dough  "proof and bake"  method of  production  yielding  a multiple  of
advantages  including  reduced  labor,  ease  of  operations,  limited  employee
training, cleaner bakeries,  enhanced control systems, etc., and (2) to market a
T.J.  Cinnamons  branded product line targeted for sale to the in-store bakeries
of  large  supermarket   chains.   The  Heinz  agreement  provided  payments  of
manufacturing and licensing royalties to the Company,  with all royalties earned
by the Company to be first applied against the $1,425,000 advanced royalty until
fully repaid.

     Based  upon   Heinz's   sizable   infrastructure   and  vast   distribution
capabilities,  the  Company  anticipated  that Heinz would  roll-out  the bakery
conversion program and supermarket sales program in a short time frame resulting
in significant royalty revenues to the Company. Management anticipated that this
royalty income would allow it to obtain financing in order to fund the Company's
working capital  necessary to build the  infrastructure  necessary to expand the
T.J. Cinnamons bakery system through franchise sales.

     For a period of twelve months following the acquisition of the Company, the
new management  worked  together with Heinz to develop the frozen dough cinnamon
roll  products.  During this same  period,  Heinz  marketed the "proof and bake"
frozen  dough  products  in  approximately  1,000  supermarket  locations.  Both
strategies did not reach the Company's  original  expectations  which would have
funded the payback terms of the Heinz royalty advance. The Company believes that
there were a number of issues that Heinz did not anticipate regarding the frozen
dough rollout,  such as: (i) continued research and development to replicate the
appearance,  taste and texture of the cinnamon roll  manufactured on a automated
production line; (ii) the sensitivity of distribution of a frozen yeast product;
(iii) the need for  continued  training of  part-time  employees  regarding  the
baking  procedures  and  operating  guidelines  of  frozen  dough;  and (iv) the
additional  marketing costs needed to facilitate a national rollout. In order to
produce a product that was less  difficult to prepare,  Heinz  developed a fully
baked and packaged  product  shipped through frozen  distribution  for "thaw and
serve" use by in-store bakeries in supermarkets. Although this product had broad
sales  potential,  Heinz did not have the  facilities  necessary to automate the
production of this

                                       18

<PAGE>

product,  and  was  forced  to use a  co-packer  to  produce  the  product  on a
semi-automated  line.  This  resulted in a  significant  reduction in the profit
margins and a lack of aggressive marketing support by Heinz.

     By the end of 1992,  the Company  relocated  its  headquarters  from Kansas
City,  Missouri  to New  Jersey  and  hired a new  management  team.  Given  the
inability to successfully implement the Company's business plan as it related to
Heinz,  the Company was not able to pursue its franchise  expansion plans and it
began to  actively  explore  financing  options  in early  1993.  The  Company's
business plan has centered on leveraging its brand equity to expand distribution
by  implementing  three  interrelated  strategies  (i)  expanding  the Company's
franchise system;  (ii) exploring  opportunities to offer the Company's products
in non-traditional  retailing environments including multi- branding pursuant to
strategic  licensing  relationships  with other  retailers  that  command  brand
loyalty; and (iii) expanding  opportunities to offer the Company's cinnamon roll
and related products in supermarkets and other grocery outlets.

     After  almost  a year  of  pursuing  financing  alternatives,  the  Company
completed a bridge loan  financing in December,  1993 in the amount of $675,000,
and on May 12,  1994 the  Company  completed  an IPO of  Common  Stock,  Class A
Warrants  and Class B Warrants  resulting in net proceeds to the company of $3.9
million.  With net proceeds from the initial  public  offering after expenses of
the offering and the repayment of  indebtedness of  approximately  $2.3 million,
the Company  successfully  completed a re-imaging of the T.J Cinnamons  logo and
product  packaging,  and a re-design of its  bakeries,  and began its  franchise
sales effort after having  completed  and filed its Uniform  Franchise  Offering
Circular in all States that require registration.

     The Company  advertised  for  franchises in the Wall Street Journal and the
Nations  Restaurant  News,  and received  over 2,000  inquires for its franchise
program.  By March 1995, the Company had sold two franchises to new franchisees,
and two  franchises  to existing  franchisees.  During this period,  the Company
maintained an expanded staff necessary to support its franchise  growth and show
its credibility to prospective  franchisees.  This increase in overhead resulted
in a decline in the Company's  working  capital,  and a continuing net operating
loss and cash flow deficit.  These deteriorating  financial  conditions were the
primary  obstacle  in the  Company's  ability to sell more  franchises,  and the
existing franchise system declined to 60 bakeries by June 30, 1995.

     By June 1995,  the  Company  had  depleted  its cash  resources,  and began
experiencing  financial  difficulties  resulting from a negative working capital
balance.  The Company was forced to implement a cost reduction program resulting
in a significant decline in operating expenses,  and in an effort to obtain long
term  financing to continue to develop the Company's  business  strategies,  the
Company  retained the Corporate  Finance Group at Arthur  Andersen LLP to act as
its  financial   advisor  in  connection   with  the  exploration  of  strategic
alternatives  available  to the  Company,  including  a possible  equity or debt
financing,  merger,  sale  of all or  part  of the  Company,  or  other  similar
transaction.

     Arthur Andersen LLP assisted the Company in identifying  approximately  250
corporations  and  individual  investors  who were  believed  to have a possible
strategic  interest in the Company.  Initial letters describing the Company were
mailed  to all of these  prospects,  resulting  in 43  respondents  all of which
signed confidentiality  agreements.  Arthur Andersen LLP assisted the Company in
the  preparation of a detailed  information  memorandum on the Company which was
mailed  to  the  43  respondents.   The  Company,  with  Arthur  Andersen  LLP's
assistance, engaged in active discussions and negotiations with five prospective
companies.  Arby's,  Inc.  d/b/a Triarc  Restaurant  Group the only  prospect to
provide the Company  with a formal  written  offer,  was the largest of the five
prospects,  both in terms of  financial  and  operational  resources  as well as
numbers  of  restaurant  locations.  Triarc  Restaurant  Group was also the most
co-branding  oriented out of the prospects,  sharing with the Company a coherent
business strategy to develop co-branded T.J.  Cinnamons/Arby's  locations,  thus
maintaining  the  T.J.  Cinnamons  identity,  and  further  expanding  the  T.J.
Cinnamons brand awareness.

     In January,  1996 the Company announced that it had reached an agreement in
principle with Triarc Restaurant Group for the sale of its intellectual property
and a simultaneous  license of certain of the intellectual  property back to the
Company for the purposes of continuing to operate one existing bakery  location,
continuing

                                       19

<PAGE>

to  expand  distribution  of T.J.  Cinnamons  products  through  retail  grocery
outlets,  and  continuing to act as franchisor  and licensor  under the existing
franchise   and   license    agreements,    although    day-to-day    management
responsibilities  will  be  assumed  by  the  Buyer  pursuant  to  a  management
agreement.  From January,  1996 to May, 1996 the Company engaged in negotiations
with the Buyer, and on June 3, 1996, the Company executed a definitive agreement
for the Transaction as more fully described herein.  This transaction  continues
the  Company's  overall  strategy  to  leverage  its brand  equity by  expanding
distribution of the T.J. Cinnamons product line.

Assets To Be Sold

     The assets to be sold by the  Company  include  a) all of the  Intellectual
Property owned by the Company which includes the name "T.J. Cinnamons" and other
related  trade  names,  trademarks,   service  marks,  logo's,  signs,  emblems,
distinctive   recipes,   secret  formulas  and  other   confidential   technical
information and trade secrets relating to the T.J.  Cinnamons  operating system;
and b) an assignment of certain manufacturer and distributor agreements.

Purchase Price

     The  aggregate  base  purchase  price  of  the  Intellectual   Property  is
$3,540,000,  plus possible  contingent  payments of up to  $5,500,000.  See "The
Purchase Agreement - Assets to be Sold and Purchase Price".

Continuing Business; Proposed Expansion

     Following the Transaction, the following businesses will be retained by the
Company:  (1) the ownership and operation of the Company owned bakery located in
Poughkeepsie,  New York;  (2) the ownership and  operation  and  development  of
certain license  agreements  including  bakery units in Six Flag Great Adventure
theme park  locations,  (3) the  existing  and future  development  of wholesale
distribution of T.J.  Cinnamons  branded products to grocery outlets pursuant to
the License  Agreement,  and (4) to continue to act as  franchisor  and licensor
under  the  existing  franchise  and  license  agreements,  although  day-to-day
management  responsibilities  will  be  assumed  by  the  Buyer  pursuant  to  a
management agreement.

     The Company intends to focus its attention to assist, if necessary,  Triarc
Restaurant  Group in its development and expansion of the T.J.  Cinnamons/Arby's
co-branded  restaurant  units,  and to set up a program for the expansion of the
wholesale  distribution of the T.J. Cinnamons branded products. The Company also
intends to continue to own and  operate the  Poughkeepsie  bakery and expand the
Six Flags Great  Adventure  theme park program to all Six Flags Great  Adventure
locations in the country.  Following the Transaction,  the Company will evaluate
the  feasibility of remodelling  the Company owned bakery in order to upgrade to
the new image.  The Company  intends to use this bakery as a base for conducting
product testing, sales presentations, and consumer marketing studies.

     The Company will provide  assistance,  if necessary,  to Triarc  Restaurant
Group to ensure a  successful  roll- out of its  expansion  plans.  Towards this
goal, the Company also would seek to locate viable sources of product that could
be used for the Triarc Restaurant Group co-branded restaurant locations.

     The Company and Heinz have  reached an  agreement in principle to terminate
the Trademark and  Technology  License and  Manufacturing  Agreement (the "Heinz
Agreement")  to be  effective  upon the Closing of the  Transaction,  which will
allow the Company the flexibility it needs to directly engage in  manufacturing,
sales and distribution of T.J.  Cinnamons branded  products.  Termination of the
Heinz Agreement is a condition to Closing of the Transaction.

     In an attempt  to test  market  the sales of  freshly  baked  from  scratch
cinnamon roll products  delivered daily to supermarket  chains,  during the past
six months, the Company has developed a co-packing and distribution relationship
for the purposes of manufacturing and distributing its cinnamon roll products to
approximately 250 supermarkets on the West Coast.  These products are made daily
by a West Coast co-packer from the Company's

                                       20

<PAGE>

scratch blend based on the same recipe used in the retail bakery locations,  and
are  delivered  daily to the  supermarkets.  This  relationship  has resulted in
monthly sales by the Company to date of approximately  $50,000 with a net profit
of approximately $5,000 per month. Based on these relationships, the Company has
not incurred any additional overhead or investment costs to produce these sales.
The  Company  will seek to expand its  wholesale  distribution  of branded  T.J.
Cinnamon   products  by   establishing   relationships   with   co-packers   and
distributors, similar to the relationships it has established on the West Coast,
in different  regions of the country.  The terms of the License  Agreement  sets
forth  certain  limitations  on the  Company's  ability  to engage in  wholesale
activities. See "License Agreement - Wholesale Distribution".

     The  Company  further  intends  to focus its  wholesale  activities  on the
CinnaChip  products.  The  Company  believes  that this  product  is suited  for
wholesale  distribution  because of its extended  shelf life,  enabling it to be
placed  through  mass  production,  warehousing  and  distribution.  The Company
believes that the CinnaChip product can be prepared in a variety of flavors and,
to  the  Company's  knowledge,  there  is no  direct  competing  product  in the
marketplace.  Limited  preliminary  testing and  presentation  of the  CinnaChip
product in a newly  developed  packaging has resulted in expressions of interest
from various food brokers.

     The  Company  will  also  explore  possible   expansion  through  strategic
acquisition  or alliance in order to take  advantage  of any  synergies  that it
could  develop  in  partnering  with  a  company  in the  manufacturing,  sales,
distribution  or  retailing  of bakery  products.  At this time,  no  particular
acquisition or alliance candidate has been identified.

     There can be no assurances that any of the foregoing expansion plans can be
successfully  implemented,  or will be profitable to the Company.  Initially the
Company will be a smaller and more specialized entity, and its viability will be
dependent on its ability to implement  its growth  strategies  in its  remaining
businesses.

Opinion of Berwind

     The Board of Directors of the Company has retained Berwind Financial Group,
L.P.  ("Berwind") to render an opinion as to the fairness to the shareholders of
the Company, from a financial point of view, of the consideration to be received
by the Company pursuant to the Transaction.

     In arriving at its  opinion,  Berwind  reviewed  and  analyzed the Purchase
Agreement  and  certain  available  financial  information,  internal  financial
analyses,  projections  and  other  information  concerning  the  Company,  held
discussions  with  members of senior  management  of the Company  regarding  the
business and prospects of the Company, and Berwind performed certain analysis on
internally  prepared  projections for the Company based on various  assumptions,
including  (i) the  proposed  Transaction  does not  occur,  (ii)  the  proposed
Transaction occurs and the Company expands its wholesale  activities,  and (iii)
the proposed  Transaction  occurs,  but there is no  expansion of the  Company's
wholesale  activities.  In  addition,  Berwind  reviewed the  preliminary  proxy
statement  dated June 24, 1996, the auditors report dated February 23, 1996, the
Company's  obligations to certain creditors as of May 31, 1996 and other factors
affecting the future prospects for the Company absent the proposed Transaction.

     In  rendering  its  opinion,  Berwind  relied  upon  and  assumed,  without
independent  verification,  the  accuracy,  completeness  and  fairness  of  all
financial and other information that was available to it from public sources and
that was  provided  to it by the  Company or their  representatives  or that was
otherwise  reviewed by it. With  respect to the  financial  forecasts  and other
information  relating to  prospects of the  Company,  Berwind  assumed that such
information  reflected the best currently  available  estimates and judgments of
the management of the Company as to the likely future  financial  performance of
the Company. Berwind did not make any independent evaluation or appraisal of the
assets of the Company,  nor was it furnished  with any  evaluation or appraisal.
Berwind's  opinion was based  solely upon the  information  available  to it and
provided by the Company, and upon the prevailing economic, financial, market and
other conditions as they existed as of the date its opinion was rendered.

                                       21

<PAGE>

     For services  rendered by Berwind in connection with the  Transaction,  the
Company agreed to pay Berwind a total fee of $35,000.  In addition,  the Company
has agreed to reimburse  Berwind for  reasonable  out-of-pocket  expenses and to
indemnify  Berwind and certain related  persons  against certain  liabilities in
connection  with  its  engagement,   including  liabilities  under  the  federal
securities laws.

     The Berwind  opinion,  prepared for the Company's  Board of  Directors,  is
directed  only to the fairness to the Company's  shareholders  as of the date of
the opinion letter,  from a financial point of view, of the  consideration to be
received  by the  Company  pursuant  to the  Purchase  Agreement,  and  does not
constitute  a  recommendation  to  any  shareholder  as to how  to  vote  at the
Company's 1996 Annual Meeting.

     A  copy  of  the  Berwind   opinion  is  attached  hereto  as  Appendix  B.
Shareholders  are urged to read this  opinion in its  entirety  for  assumptions
made, procedures followed,  other matters considered and limits of the review by
Berwind.

No Dividend Distributions

     The  terms of the  Purchase  Agreement  provide  that the  Company  may not
declare  or pay a  dividend  on any  class of stock  for a period  of 12  months
following  the  Closing.  The  Company  has no  present  intent to pay a special
dividend to  Stockholders  or to otherwise  distribute to its  Stockholders  any
proceeds received from the Transaction following the 12 month restriction.

Interests of Management and Certain Stockholders in the Transaction

     Among the  conditions to the  obligations of the Company under the Purchase
Agreement are the delivery of the following executed agreements:

     a) A  Confidentiality  and  Non-Competition  Agreement  between  Buyer  and
     Charles N. Loccisano, the Chairman, Chief Executive Officer,  President and
     Director of the Company ("Loccisano  Non-Compete  Agreement") requiring Mr.
     Loccisano to agree to  confidentiality  and non-compete  provisions,  which
     include  non-compete  provisions  that will expire two years  following the
     earlier of the  termination of the License  Agreement or termination of Mr.
     Loccisano's association with the Company. The compensation to Mr. Loccisano
     pursuant  to  this  agreement  is  $240,000  paid  over a 24  month  period
     following the Closing.

     b) A Confidentiality and  Non-Competition  Agreement between Buyer and Alan
     S. Gottlich,  the Vice Chairman,  Chief  Financial  Officer,  Secretary and
     Director of the Company,  ("Gottlich Non-Compete  Agreement") requiring Mr.
     Gottlich to agree to  confidentiality  and  non-compete  provisions,  which
     include  non-compete  provisions  that will expire two years  following the
     earlier of the  termination of the License  Agreement or termination of Mr.
     Gottlich's  association with the Company.  The compensation to Mr. Gottlich
     pursuant  to  this  agreement  is  $110,000  paid  over a 24  month  period
     following the Closing.

     c) A Stock Sale  Restriction  Agreement  between  Buyer and the  Charles N.
     Loccisano  Irrevocable Trust F/B/O Michael Loccisano,  ("Michael  Loccisano
     Trust"),  the assets of which are beneficially  owned by Charles Loccisano,
     the  Chairman,  Chief  Executive  Officer,  President  and  Director of the
     Company,  pursuant  to which the  Michael  Loccisano  Trust  will  agree to
     various restrictions and limitations on sale of its shares of Common Stock.
     The compensation  paid to said trust pursuant to this agreement is $125,000
     paid over a 24 month period following the Closing.

     d) A Stock Sale  Restriction  Agreement  between  Buyer and the  Charles N.
     Loccisano  Irrevocable Trust F/B/O Marissa Loccisano,  ("Marissa  Loccisano
     Trust"),  the assets of which are beneficially  owned by Charles Loccisano,
     the  Chairman,  Chief  Executive  Officer,  President  and  Director of the
     Company,  pursuant  to which the  Marissa  Loccisano  Trust  will  agree to
     various restrictions and limitations on the sale

                                       22

<PAGE>



     of its shares of Common Stock. The compensation paid to said trust pursuant
     to this  agreement is $125,000  paid over a 24 month period  following  the
     Closing.

     During the period November 1995 through June 1996, the Company has borrowed
approximately  $125,000 from an affiliates of Charles  Loccisano,  the Company's
Chairman,  Chief Executive Officer,  President and Director,  and Alan Gottlich,
the Company's Vice Chairman,  Chief  Financial  Officer and Director in order to
continue  its  operations.  These  loans  will be repaid at  Closing  out of the
proceeds of the Transaction  based on terms which were  unanimously  approved by
the  Company's  Board  of  Directors,  including  initial  loan  fees of 25% and
interest at a rate of five points above the Wall Street Journal Prime Rate.

     The Company is currently  indebted to Heinz in the amount of  approximately
$800,000.  Based on the agreement in principle to terminate the Heinz Agreement,
the Company  intends to pay  $700,000  out of the  proceeds  of the  Transaction
towards a reduction of this indebtedness which will result in the release of the
personal  guarantee of $750,000 of such indebtedness of Charles  Loccisano,  the
Company's Chairman, President, Chief Executive Officer and Director.

     In July, 1996 the Company entered into a loan agreement with Gelt Financial
Corporation  providing for a loan to the Company in the amount of $125,000.  See
"Certain  Transactions - Formation and financing of the Company".  As additional
collateral  provided to Gelt,  an aggregate of 250,000  shares of the  Company's
Common Stock held by  affiliates  of Charles  Loccisano,  the Chairman and Chief
Executive Officer of the Company and Alan Gottlich,  the Vice Chairman and Chief
Financial  Officer of the Company,  were pledged to Gelt and limited  suretyship
agreements  were entered into by such  affiliates.  The Company intends to repay
the  outstanding  balance of this loan out of the  proceeds of the  Transaction,
resulting  in the  release  of the  pledged  shares  of  Common  Stock  and  the
cancellation of the limited suretyship agreements.

Application of Sale Proceeds

     Net  proceeds to the Company in  connection  with the  Transaction  will be
$3,540,000 plus possible additional payments of up to $5.5 million contingent on
the gross sales of T.J.  Cinnamons branded products in Triarc Restaurant Group's
restaurants and a royalty for new full concept bakeries developed by Buyer equal
to 1/2% of gross sales.

     The Company  currently  intends to utilize the net  proceeds  from the base
purchase price as follows:

                                                                Following
                                           At Closing            Closing

Reduction of outstanding 
indebtedness                 (1)            $885,000             $625,000
Expenses of the Transaction  (2)             295,000               40,000
Working capital              (3)                   0            1,695,000
                                          ----------           ----------
Total net proceeds           (4)          $1,180,000           $2,360,000


(1)  Represents payments of (i) approximately $525,000 to certain past due trade
     payables,  approximately  $55,000 of which have been reduced to  judgement,
     within 15 months following Closing,  (ii) $700,000 to Heinz Bakery Products
     pursuant to the terms of the  termination  of the Trademark and  Technology
     License and  Manufacturing  Agreement  as  required  under the terms of the
     Purchase  Agreement  $600,000 of which will be payable at Closing by direct
     payment of the Buyer to Heinz,  and  $100,000  of which will be paid over a
     period  of 24  months  following  Closing  by  assignment  to  Heinz of the
     $100,000 TJ Holding Company,  Inc.  promissory note, (iii) $125,000 to Gelt
     Financial Corporation as a repayment of a short

                                       23

<PAGE>



     term loan  secured by an  assignment  of franchise  royalty  income and the
     pledge of an aggregate of 250,000 shares on the Company's Common Stock held
     by affiliates of Charles Loccisano, Chairman and Chief Executive Officer of
     the Company and Alan Gottlich, Vice Chairman and Chief Financial Officer of
     the Company,  and (iv)  $160,000 of  short-term  loans from  affiliates  of
     Charles Loccisano,  Chairman and Chief Executive Officer of the Company and
     Alan Gottlich,  Vice Chairman and Chief  Financial  Officer of the Company,
     which  amount will be paid at Closing.  The Company has  covenanted  in the
     Purchase Agreement that it will pay all outstanding liabilities existing as
     of Closing within 15 months  following the Closing  except for  liabilities
     whose creditor/holders release the Buyer.

(2)  Represents (i) $200,000 to Arthur Andersen LLP for the fees pursuant to the
     financial advisory agreement,  $160,000 of which will be payable at Closing
     with the  balance  of  $40,000  paid over a period  of 15 months  following
     Closing,  (ii) $100,000 for various legal and  accounting  fees incurred in
     connection  with the  Transaction,  and (iii) $35,000 to Berwind  Financial
     Group,  L.P. for the fees in connection with obtaining the fairness opinion
     as required under the terms of the Purchase Agreement. In addition,  Arthur
     Andersen LLP will be entitled to receive a fee equal to  approximately  one
     (1%) percent of any additional payments received by the Company pursuant to
     the Transaction.

(3)  The Company  plans to utilize the  working  capital to expand the  business
     being retained by the Company and to enter into strategic  acquisitions  or
     alliances with operating  businesses in the bakery industry,  both of which
     the Company  hopes will  enhance the value of the  Company.  Subject to the
     limitations of the non-compete  provisions of the Purchase  Agreement,  the
     Company intends to explore any and all appropriate business  opportunities.
     No particular  acquisition or alliance candidate has been identified by the
     Company, nor has the Company explored any such potential acquisitions.  The
     Company  intends to invest all unused working  capital in secure short term
     liquid  obligations  such as  certificates  of deposit,  obligations of the
     United States Government, etc.

(4)  $1,750,000  of the net proceeds  from the  Transaction  will be paid in the
     form of two promissory  notes and may be reduced by  conditional  rights of
     off-set   in  the   Purchase   Agreement.   See   "Purchase   Agreement   -
     Indemnification".

     After payments at closing of indebtedness  and expenses of the Transaction,
the Company will have limited working  capital  remaining of the initial Closing
proceeds for the  continuation  of its business,  estimated to be  approximately
$610,000.  Such remaining  proceeds will be used in part to pay certain past due
payables aggregating  approximately $525,000. The Company will rely upon monthly
payments of the promissory  notes to provide  working capital for its continuing
operations.  Further, as required under the Purchase Agreement,  the Company has
agreed to offer forgiveness of outstanding franchise royalties receivable, in an
amount of up to approximately $150,000, in return for general releases.

Tax Consequences to the Company

     The sale of assets by the  Company  will be a  taxable  transaction  to the
Company.  The Company will recognize gain measured by the difference between the
amount realized from the sale of the assets and the Company's adjusted tax basis
in such assets.  Due to the  Company's net operating  loss carry  forwards,  the
Company  estimates that the Transaction  will not result in any Federal or State
tax liability.

Recommendation of the Board of Directors.

     The Company's Board of Directors has unanimously  determined that the terms
of the Transaction are in the best interest of the Company and its stockholders,
and recommends a vote in favor of the Transaction. In the course of reaching its
decision  to approve the  Transaction,  the Board  consulted  with its legal and
financial  advisors  as well as the  Company's  management  and  considered  the
following factors:

                                       24

<PAGE>

     (1)  The oral and written presentation of Berwind that the consideration to
          be received  pursuant to the terms of the  Transaction are fair to the
          shareholders of the Company from a financial point of view.

     (2)  The current negative working capital of the Company and resulting lack
          of financial and operational  resources necessary for the continuation
          or expansion of the Company's business strategies.

     (3)  As revealed by the discussions and negotiations with various companies
          expressing an interest in the Company, Triarc Restaurant Group was the
          largest, measured in terms of number of restaurant units and financial
          resources,  and demonstrated the most coherent business strategy based
          on co- branding which retains the T.J.  Cinnamons identity and further
          expands the brand awareness.

     (4)  The  absence of any  written or formal  expression  of interest by any
          other third parties regarding a possible acquisition,  merger or other
          strategic transaction with the Company.

     (5)  The lack of success by the Company in its franchising efforts.

     (6)  The  highly  competitive  market  for  the  quick  service  restaurant
          industry.

     Considering  the above  factors,  the Board  concluded that it was unlikely
that any purchaser  other than Buyer would be willing to pay a price higher than
that to be received in the Transaction.

                             THE PURCHASE AGREEMENT

Assets to be Sold and Purchase Price

     The assets to be sold by the  Company  include  a) all of the  Intellectual
Property owned by the Company which includes the name "T.J. Cinnamons" and other
related  trade  names,  trademarks,   service  marks,  logo's,  signs,  emblems,
distinctive   recipes,   secret  formulas  and  other   confidential   technical
information and trade secrets relating to the T.J.  Cinnamons  operating system;
and b) an assignment of certain manufacturer and distributor agreements.

     The  aggregate  base  purchase  price  of  the  Intellectual   Property  is
$3,540,000 paid as follows:

     a)   $25,000 was paid at the execution of the Purchase Agreement,

     b)   $1,165,000 will be paid at Closing,

     c)   $600,000 will be paid at Closing  directly to Heinz towards  reduction
          of outstanding indebtedness,

     d)   $1,650,000 will be paid in the form of an interest bearing  promissory
          note amortized over a period of 15 months, and

     e)   the  balance  of  $100,000  will be paid  in the  form of an  interest
          bearing promissory note amortized over a period of 24 months.

     The Purchase Agreement further provides:

     a)   In the event that system wide gross  sales of T.J.  Cinnamons  branded
          products in Triarc Restaurant Group's restaurants exceed $26.3 million
          annually,  additional payments ("Additional Payments") will be made to
          the  Company  based on 2% of  gross  sales  of T.J.  Cinnamon  branded
          products in Triarc  Restaurant  Group's  retail outlets (as defined in
          the Purchase  Agreement)  over a period of 48 months,  and 1% of gross
          sales for a period of 36 months  thereafter.  The Additional  Payments
          will not commence prior to 24 months after closing, and the Additional
          Payments cannot exceed $5.5 million in the aggregate.

                                       25

<PAGE>

     b)   Royalty  payments  to be made by the Buyer to the Company for new full
          concept  bakeries  developed by the Buyer in enclosed  mall  locations
          modeled on the T.J. Cinnamons system in an amount equal to one half of
          one percent (1/2%) of the gross sales of T.J.  Cinnamon  products sold
          in such bakeries for a period of 20 years following the Closing.

Certain Covenants

     The  Company  has agreed (a) that it will not  declare or pay a dividend on
any class of stock for a period of 12 months following the Closing,  (b) that it
will pay all  outstanding  liabilities  existing as of Closing  within 15 months
following the Closing unless the Company  obtains a general  release in favor of
the Buyer from any  creditor  relating  to a specific  liability  with the Buyer
having the right to offset amounts with respect to such  liabilities not paid as
set forth above  against  Additional  Payments due the Company,  and (c) that it
will terminate its Trademark and Technology License and Manufacturing  Agreement
with Pro Bakers, Ltd. d/b/a/ Heinz Bakery Products.

Certain Representations and Warranties

     The Company has made  certain  customary  representations  and  warranties,
including among other things, its organization and authority,  its authorization
to enter into the Purchase  Agreement,  its ownership and the distinctiveness of
the  Intellectual  Property,  its  financial  condition,  the absence of certain
changes in its business, its franchises,  its compliance with certain government
regulations  and other laws,  the  adequacy of the T.J.  Cinnamons  system,  its
contracts and commitments, and its disclosures in the Purchase Agreement.

     The Buyer has also made certain customary  representations  and warranties,
including among other things, its organization and authority,  its authorization
to enter  into the  Purchase  Agreement,  and its  disclosures  in the  Purchase
Agreement.

Conditions

     The Buyers  obligation to consummate the  Transaction  is conditioned  upon
satisfaction or waiver of the following conditions at or before the closing: (a)
each of the  representations  and warranties of the Company shall be true in all
material  respects as of the Closing,  (b) the Company shall have  performed and
complied  with  all  conditions,  covenants  and  obligations  of  the  Purchase
Agreement,  (c) all corporate and other proceedings  required to be taken by the
Company to authorize  Transaction as contemplated by the Purchase  Agreement are
completed, (d) all third party consents required by the Company to authorize the
Purchase  Agreement are  received,  (d) the Company shall have complied with the
bulk sales law of the State of New Jersey, (e) no adverse proceedings shall have
been initiated or threatened  which may effect the Transaction or Buyer, (f) the
Heinz Agreement shall have been  irrevocably  terminated in writing on terms and
conditions  agreeable to the Buyer,  (g) the Company shall have obtained certain
estoppel letters  acknowledging  that there are no agreements of  understandings
which would affect the Buyer or the  Intellectual  Property  from its  wholesale
licensees, co-packers,  distributors and other agents, (h) the delivery to Buyer
of the executed  Loccisano  Non-Compete  Agreement and the Gottlich  Non-Compete
Agreement, (i) the delivery to Buyer of the executed Michael Loccisano Trust and
Marissa Loccisano Trust Stock Sale Restriction Agreements,  and (j) the delivery
to the  Board of  Directors  of the  Company,  with a copy to the  Buyer,  of an
opinion with respect to the fairness to the  Transaction  to the Company and its
shareholders.

     The Purchase  Agreement  provides that the Buyer is obligated to satisfy or
obtain waiver of the following  conditions at or before the closing: (a) each of
the representations and warranties of the Buyer shall be true as of the Closing,
(b) the Buyer shall have performed and complied with all  conditions,  covenants
and  obligations  of  the  Purchase  Agreement,  (c)  all  corporate  and  other
proceedings  required  to be  taken  by the  Buyer  to  authorize  the  Purchase
Agreement  are  completed,  and  (d) no  adverse  proceedings  shall  have  been
initiated or threatened which may affect the Transaction or Seller.

                                       26

<PAGE>

Termination of the Heinz Bakery Products Agreement

     The terms of the Purchase Agreement provide that the Company will terminate
the Heinz Agreement.  The Company  currently owes Heinz  approximately  $800,000
pursuant to a promissory  note dated August 1, 1994. The Company is currently in
default  under  the  terms of such  promissory  note,  and has  entered  into an
agreement in principle  with Heinz to terminate  the  Trademark  and  Technology
License  and  Manufacturing  Agreement  and  satisfy  the  balance due under the
promissory note based on the following terms: (1) Heinz will be paid $600,000 at
closing  from the  proceeds of the  Transaction,  and (2) Heinz will be issued a
promissory  note in the amount of  $100,000,  $50,000  of which is  payable  and
amortized  over 24 months  with a balloon  payment of $50,000 at  maturity.  The
promissory note will be guaranteed by Charles Loccisano, the Company's Chairman,
Chief Executive Officer, President and Director.

Indemnification

     The Company is  obligated to indemnify  the Buyer and its  affiliates  for,
among  other  things,  (a) any  misrepresentation  made in  connection  with the
Purchase  Agreement,  (b) all  representations and warranties made in connection
with the Purchase Agreement for a period of 36 months following the Closing, (c)
any claims  against the  validity,  distinctiveness  and  enforceability  of the
Intellectual  Property,  (d) any claims  relating  to supplier  agreements,  the
liabilities or obligations of the Company,  or any claims arising out of any act
or omission by the Company in relation to the business  operation of the Company
either  prior to or after the  Closing,  and (e) any  claims  by T.J.  Cinnamons
franchisees  against the Company or Buyer for acts or  omissions  which  started
prior to Closing and may or may not have continued thereafter.

     The Buyer is  obligated to indemnify  the Company and its  affiliates  for,
among  other  things,  (a) any  misrepresentation  made in  connection  with the
Purchase  Agreement,  (b) all  representations and warranties made in connection
with the Purchase Agreement for a period of 36 months following the Closing, and
(c) any claims  arising  out of any act or  omission by the Buyer in relation to
the business operation of the Buyer either prior to or after the Closing.

     The Purchase Agreement provides for an offer to all existing T.J. Cinnamons
franchisees to forgive all royalties  outstanding and owed to the Company at the
Closing (estimated to be approximately  $200,000) and for a period of six months
following the Closing, in exchange for a general release against the Company for
all liabilities from all past acts or omissions up to and including the Closing.

     The Purchase  Agreement  further provides that Buyer shall be entitled to a
right of offset  against the promissory  note payments and  additional  payments
equal  in a  monthly  amount,  per  claim,  of 10% of any  indemnified  claim or
$20,000,  whichever is less.  The offset  amounts will be held in escrow until a
final  determination of liability at which time such offset amounts will be paid
to the claimant if there is a liability, or to the Company if there is not.

Termination

     The Purchase Agreement may be terminated,  and the Transaction abandoned at
any time prior to the  Closing,  (a) by mutual  written  agreement  between  the
Company  and  Buyer,  (b) by the  Company  or Buyer in the  event of an  uncured
material  breach,  (c) if satisfaction of any condition of either the Company or
Buyer  becomes  impossible,  or (d) at any time after  October  31,  1996 by the
Company or Buyer if a closing has not occurred by said date.

Non-Compete and Stock Sale Agreements

     Pursuant to the terms of the Purchase Agreement,  the Buyer has required as
a condition of Closing, the

                                       27

<PAGE>

delivery of the following executed agreements:

a)   A Confidentiality and  Non-Competition  Agreement between Buyer and Charles
     N. Loccisano, the Chairman, Chief Executive Officer, President and Director
     of the Company,  requiring Mr.  Loccisano to agree to  confidentiality  and
     non-compete  provisions,  which include  non-compete  provisions  that will
     expire two years  following the earlier of the  termination  of the License
     Agreement or termination of Mr.  Loccisano's  association with the Company.
     The  compensation to Mr.  Loccisano  pursuant to this agreement is $240,000
     paid over a 24 month period following the Closing.

b)   A Confidentiality and  Non-Competition  Agreement between Buyer and Alan S.
     Gottlich,  the Vice Chairman,  Chief Financial Officer, and Director of the
     Company, requiring Mr. Gottlich to agree to confidentiality and non-compete
     provisions, which include non-compete provisions that will expire two years
     following  the  earlier of the  termination  of the  License  Agreement  or
     termination  of  Mr.   Gottlich's   association   with  the  Company.   The
     compensation  to Mr.  Gottlich  pursuant to this agreement is $110,000 paid
     over a 24 month period following the Closing.

c)   A Stock Sale Restriction  Agreement between Buyer and the Michael Loccisano
     Trust, the assets of which are beneficially owned by Charles Loccisano, the
     Chairman,  Chief Executive Officer,  President and Director of the Company,
     pursuant  to which  the  Michael  Loccisano  Trust  will  agree to  various
     restrictions and limitations on the sale of its shares of Common Stock. The
     compensation paid to said trust pursuant to this agreement is $125,000 paid
     over a 24 month period following the Closing.

d)   A Stock Sale Restriction  Agreement between Buyer and the Marissa Loccisano
     Trust, the assets of which are beneficially owned by Charles Loccisano, the
     Chairman,  Chief Executive Officer,  President and Director of the Company,
     pursuant  to which  the  Marissa  Loccisano  Trust  will  agree to  various
     restrictions and limitations on the sale of its shares of Common Stock. The
     compensation paid to said trust pursuant to this agreement is $125,000 paid
     over a 24 month period following the Closing.

LICENSE AGREEMENT

     Grant.  Simultaneously  with the  Closing,  the  Buyer  will  grant  Triarc
     Restaurant   Group  a  license  to  use  and  license  others  to  use  the
     Intellectual  Property, and Triarc Restaurant Group will in turn enter into
     a License  Agreement with the Company granting the Company the right to use
     the  Intellectual  Property  for (a) the  sale  of T.J.  Cinnamons  branded
     products through  wholesale  channels of  distribution,  (b) to continue to
     operate the  company-owned  T.J.  Cinnamons bakery located in Poughkeepsie,
     New York,  (c) to continue to operate and develop bakery units in Six Flags
     Great Adventure  theme parks,  and (d) to continue to act as franchisor and
     licensor under the existing T.J. Cinnamons franchise and license agreements
     (although day-to-day  management  responsibilities will be assumed by Buyer
     pursuant to a Management  Agreement as more fully  described  herein).  The
     wholesale  licensing  rights  are for the  United  States  and any  foreign
     country  if the  Company  pays  for the  costs  and  expenses  of  securing
     trademark  registrations and necessary government approvals in such foreign
     country.

     Term.  The term of the License  Agreement will be for an initial term of 20
     years, together with three 20 year renewal options, and one 19 year renewal
     option  which  renewal  options  are  subject,  in  each  instance,  to the
     Company's  compliance with the terms of the License Agreement and executing
     a general release against the Licensor.

     Wholesale  Distribution.  The  Company  will have the  right to  distribute
     approved  wholesale  products  to  supermarket  chains  approved  by Triarc
     Restaurant  Group.  Supermarket  chains include grocery  stores,  warehouse
     stores,  combination  stores and  wholesale  club stores with annual  sales
     exceeding  $2 million,  but do not include  convenience  stores.  A list of
     wholesale products have been pre-approved and included

                                       28

<PAGE>

     as an exhibit to the License Agreement ("Approved TJC Wholesale Products").
     The Approved TJC Wholesale  Products include seven sizes of cinnamon rolls,
     seven  flavor  varieties  of cinnamon  rolls,  three  flavor  varieties  of
     CinnaChip's,  and three flavor varieties of CinnaLoaf breads.  The cinnamon
     roll products can be sold in 4-pack, 6-pack and 12-pack containers or other
     containers  approved by Triarc  Restaurant  Group.  The Company may request
     that other packaged,  not fresh baked, T.J.  Cinnamons products be approved
     by Triarc  Restaurant  Group as Approved  TJC  Wholesale  Products.  Triarc
     Restaurant Group may modify the list of Approved TJC Wholesale  Products at
     their  reasonable  discretion,  however,  Triarc  Restaurant  Group may not
     eliminate or disapprove a previously Approved TJC Wholesale Product if such
     product  represents a "significant  percentage" of the Company's  wholesale
     business  as defined  in the  License  Agreement.  The  Company  and Triarc
     Restaurant Group have agreed to include a list of pre-approved  supermarket
     chains as an  exhibit to the  License  Agreement,  which will be  finalized
     prior  to  Closing.   Thereafter,   the  Company  may  request  that  other
     supermarket  chains be approved,  which approval shall not be  unreasonably
     withheld.

     The License Agreement provides that for a period of 45 months following the
     Closing,  Triarc  Restaurant  Group may not sell any Approved TJC Wholesale
     Products  to any  supermarket  chain to which the  Company  has  been,  and
     continues  selling.  Triarc  Restaurant  Group may sell other  products  to
     wholesale accounts during this period provided Triarc Restaurant Group pays
     the Company a 2% royalty based on the wholesale sales to these  supermarket
     accounts.

     Compliance with Standards and  Specifications.  The Company is obligated to
     comply with Triarc Restaurant  Group's standards and specifications for the
     preparation,   manufacture,   packaging,   distribution,   advertising  and
     promotion of the approved wholesale  products,  and to use the Intellectual
     Property only to the extent provided for in the License Agreement.

     Termination.  The License  Agreement may be terminated by Triarc Restaurant
     Group,  but only after  prior  notice has been given to the Company and the
     Company has had an  opportunity to cure, if (a) the Company fails to comply
     with  any  of  the  standards  and  specifications   prescribed  by  Triarc
     Restaurant  Group, (b) the Company fails to pay royalties when due, (c) the
     Company  materially  breaches any  covenant,  promise or  obligation in the
     License Agreement,  or (d) if either party to the License Agreement becomes
     insolvent,  makes an assignment  for the benefit of  creditors,  or files a
     voluntary or involuntary petition in bankruptcy.

     New Products  Developed by Purchaser.  If Triarc  Restaurant Group develops
     new products,  and such products are offered to the Company and the Company
     uses such  products for wholesale  distribution,  then the Company will pay
     Triarc  Restaurant  Group a new product  royalty  fee,  equal to 2% for the
     first two years and 3%  thereafter,  of the gross sales of the new products
     sold by the Company.

     Use of  Proprietary  Marks.  The  Company  shall use the all T.J.  Cinnamon
     proprietary  marks only to the extent  permitted in the License  Agreement.
     Immediately  following Closing, the Company will not use the T.J. Cinnamons
     proprietary  marks as part of its corporate name, and will execute and file
     with all appropriate state and local agencies, a change of name notice.

     Confidentiality,  Non-Disclosure and Non-Compete. In the License Agreement,
     the Company has agreed to protect the  confidentiality  of the Intellectual
     Property.  The Company has also  covenanted and agreed that for the term of
     the  License  Agreement  and  for a  period  of  two  years  following  the
     termination  of the  License  Agreement,  it will not  either  directly  or
     indirectly own, maintain, operate, directly engage in, or have any interest
     in  (a)  any  business  which  is  engaged  in  the  manufacture,   baking,
     distribution  of  predominantly  cinnamon bakery  products,  (b) any retail
     business  with  more  than  20% of its  gross  sales  derived  from  bakery
     products,  and (c) any wholesale  business that distributes bakery products
     to  competitors  of Triarc  Restaurant  Group being  defined as the top 100
     chain restaurants  listed by Nations  Restaurant News excluding hotels. The
     Loccisano Non-Compete Agreement and the Gottlich Non-Compete

                                       29

<PAGE>

     Agreement have similar terms as described herein.

     Indemnification.  The Company is obligated to indemnify  Triarc  Restaurant
     Group and its  affiliates  for (a) any  material  breach  of any  covenant,
     representation,  or  warranty  under the License  Agreement,  (b) any third
     party  claims  arising  out  of  the  Company's  manufacture,   production,
     marketing,   sale,  purchase,  or  distribution  activities,  and  (c)  any
     occurrence at any T.J. Cinnamons bakery operated by the Company.

     Assignment of Interests. The Company may not transfer, assign, convey, give
     away, pledge, or encumber any rights in the License Agreement (collectively
     referred to as "Transfer"), nor shall the Company permit a Transfer of more
     than a 10% ownership  interest in the Company,  without  Triarc  Restaurant
     Group's prior written consent which will not be unreasonably  withheld.  In
     addition,  the Company has granted Triarc Restaurant Group a right of first
     refusal on any Transfer of any interest in the License Agreement.

     Assignment  of  Franchise  Agreements.   The  Company  has  granted  Triarc
     Restaurant  Group the right and  option  to  acquire  all of the  Company's
     rights,  title and interest in and to the existing T.J. Cinnamons franchise
     agreements  beginning on the third year after the Closing and ending at the
     end of the fifth year following the Closing at no additional  consideration
     to the Company.

MANAGEMENT AGREEMENT

     Term.  The Management  Agreement,  pursuant to which the Buyer shall become
     the  manager of the T.J.  Cinnamons  franchise  and license  system,  shall
     commence on the Closing,  and shall expire as of the date of  expiration or
     termination of the last franchise or license agreement  remaining in effect
     from the list of franchise agreements at Closing.

     Compensation. In consideration of its duties as manager, Buyer will paid an
     amount  equal to retain all of the royalty fees paid by  franchisees  under
     each of the existing franchise agreements.

                                       30

<PAGE>

                              T.J. CINNAMONS, INC.
                                  BALANCE SHEET

<TABLE>
<CAPTION>
                                                                                Dec. 31,       Mar. 31,
                                                                                  1995            1996
                                                                               (Audited)      (Unaudited)

                            ASSETS
<S>                                                                           <C>            <C>        
Current Assets:
    Cash and cash equivalents                                                 $    51,677    $    31,851
    Accounts receivable, less allowance for doubtful accounts                     179,066        194,731
    Prepaid expenses and other current assets,net                                  28,065         57,285
                                                                              -----------    -----------
        Total current assets                                                      258,808        283,867

Property and Equipment, less accumulated
        depreciation and amortization                                              49,644         46,597

Excess of Cost over Fair Value of Net Assets Acquired                           2,348,374      2,312,794

Organization Costs and Trademarks, at cost, less
  accumulated amortization                                                         15,973         13,739
Franchise Offering Costs, less accumulated amortization                           106,126         93,766
Deferred Income Tax Asset, net of valuation allowance                                --             --
Other Assets                                                                        1,230          1,230
                                                                              -----------    -----------
    Total Assets                                                              $ 2,780,155    $ 2,751,993
                                                                              ===========    ===========


               LIABILITIES AND STOCKHOLDERS' EQUITY

Current Liabilities:
    Accounts payable and accrued expenses                                     $   590,505    $   587,146
    Current maturities of long-term debt                                          802,708        809,780
    Notes payable from affiliate of stockholder                                    23,848         74,209
    Other current liabilities                                                      67,500         97,538
                                                                              -----------    -----------
        Total current liabilities                                               1,484,561      1,568,673

Long-Term Debt, net of current maturities                                          14,000         14,000
                                                                              -----------    -----------
    Total liabilities                                                           1,498,561      1,582,673
                                                                              -----------    -----------


                     STOCKHOLDERS' EQUITY

Preferred Stock                                                                      --             --
Common Stock                                                                       29,109         29,109
Additional paid-in capital                                                      6,704,421      6,704,421
Accumulated deficit                                                            (5,451,936)    (5,564,210)
                                                                              -----------    -----------
    Stockholders' equity                                                        1,281,594      1,169,320
                                                                              -----------    -----------
    Total Liabilities and Stockholders' Equity                                $ 2,780,155    $ 2,751,993
                                                                              ===========    ===========
</TABLE>

                        SEE NOTES TO FINANCIAL STATEMENTS

                                       31

<PAGE>

                              T.J. CINNAMONS, INC.
                             STATEMENT OF OPERATIONS
                                   (UNAUDITED)
<TABLE>
<CAPTION>
                                                              For the Three Months
                                                                 Ended March 31,
                                                              1995             1996
<S>                                                       <C>            <C>        
Revenue:
    Sales from Company-owned stores and wholesale sales   $   138,300    $   230,003
    Royalties and licensing fees                              144,120        144,067
    Other                                                           0         16,679
                                                          -----------    -----------
        Total revenue                                         282,420        390,749


Operating expenses:
    Cost of goods sold                                        109,720        192,638
    Selling, general and administrative                       524,825        294,107
                                                          -----------    -----------
        Total operating expenses                              634,545        486,745
                                                          -----------    -----------


Loss from operations                                         (352,125)       (95,996)
                                                          -----------    -----------


Other income (expense):
    Interest expense, net                                     (13,784)       (17,125)
    Loss from equipment disposal                              (14,762)             0
    Other income                                                    0            668
                                                          -----------    -----------
        Total other income (expense)                          (28,546)       (16,457)
                                                          -----------    -----------

Net loss                                                  ($  380,671)   ($  112,453)
                                                          ===========    ===========

Net loss per common share                                 ($     0.13)   ($     0.04)
                                                          ===========    ===========

Weighted average number of
    common shares outstanding                               2,918,635      2,910,833
                                                          ===========    ===========
</TABLE>

                        SEE NOTES TO FINANCIAL STATEMENTS

                                       32

<PAGE>

                              T.J. CINNAMONS, INC.
                             STATEMENT OF CASH FLOWS
                                   (UNAUDITED)
<TABLE>
<CAPTION>

                                                                             For the Three Months
                                                                                Ended March 31,
                                                                              1995         1996

Cash flow from operating activities:
<S>                                                                        <C>          <C>       
    Net loss                                                               ($380,671)   ($112,453)
    Adjustments to reconcile net loss to net cash used in
    operating activities:
        Depreciation and amortization                                         47,716       53,400
        Licensing revenue                                                    (14,575)      (7,500)
        Provision for doubtful accounts                                       12,199       10,315
        Loss from disposal of equipment                                       14,762            0
        Noncash interest expense                                              16,024       14,572
        Changes in operating assets and liabilities:
        (Increase) decrease in accounts receivable                            26,119      (25,980)
        (Increase) decrease in prepaid expenses and other current assets       4,010      (29,220)
        (Increase) decrease if franchise offering costs                      (56,492)           0
        (Increase) decrease in other assets                                      740            0
        Increase (decrease) in accounts payable and accrued expenses        (100,947)      (3,359)
        Increase (decrease) in other current liabilities                      17,500       30,038
                                                                           ---------    ---------
        Net cash used in operating activities                               (407,158)     (70,186)
                                                                           ---------    ---------


Cash flows from investing activities:
    Proceeds from the sale of equipment                                        4,560            0
    Purchases of equipment                                                   (27,644)           0
                                                                           ---------    ---------
        Net cash used in investing activities                                (22,994)           0
                                                                           ---------    ---------


Cash flows from financing activities:
    Increase in notes payable                                                      0       50,361
    Payment of long term debt                                                (35,233)           0
                                                                           ---------    ---------
        Net cash provided by (used in) financing activities                  (35,233)      50,360
                                                                           ---------    ---------

Net decrease in cash                                                        (465,384)     (19,826)

Cash at beginning of period                                                  725,046       51,677
                                                                           ---------    ---------
Cash at end of period                                                      $ 259,662    $  31,851
                                                                           =========    =========
</TABLE>

                        SEE NOTES TO FINANCIAL STATEMENTS

                                       33

<PAGE>

                              T.J. Cinnamons, Inc.
                          Notes to Financial Statements
                                   (Unaudited)

Note 1 - Basis of Presentation

     The accompanying financial statements have been prepared by the Company, in
     accordance with generally accepted accounting principles and except for the
     Balance Sheet at December 31, 1995, all  statements  are unaudited.  In the
     opinion of management,  all  adjustments  (consisting  of normal  recurring
     accruals) considered necessary for a fair presentation have been included.

     Additionally,   certain  information  and  footnote   disclosures  normally
     included  in  the  Company's  audited  financial   statements  prepared  in
     accordance with generally accepted accounting principals have been omitted.
     It is suggested that these financial  statements be read in connection with
     the financial statements and notes thereto included in the Company's annual
     report on Form 10-KSB for the fiscal year ended  December 31,  1995.  There
     have been no significant  changes of accounting policies since December 31,
     1995.

     For  comparability,  certain  1995 amounts  have been  reclassified,  where
     appropriate, to conform to the 1996 presentation.

Note 2 - Net Loss Per Common Share

     Net loss  per  common  share  is  calculated  by  dividing  net loss by the
     weighted  average  number of shares of common  stock  outstanding  for each
     period  presented.  Common stock  equivalents  have been  excluded from the
     computation of weighted average shares outstanding since their effect would
     be antidilutive.

Note 3 - Income Taxes

     No  provision  (credit) for income taxes has been made for the three months
     ended  March 31, 1996 and 1995 as the  Company  has net  operating  losses.
     These net  operating  losses have resulted in a deferred tax asset at March
     31, 1996. Due to the  uncertainty  regarding the ultimate  amount of income
     tax benefits to be derived from the  Company's net  operating  losses,  the
     Company has  recorded a valuation  allowance  for the entire  amount of the
     deferred tax asset at March 31, 1996.

Note 4 - Grants of Stock Options

     On May 31,  1995,  options to purchase an  aggregate  of 362,500  shares of
     common stock were granted to various  employees,  officers and directors of
     the Company under the 1993 Stock Option Plan.

                                       34

<PAGE>

MANAGEMENT'S  DISCUSSION  AND  ANALYSIS OF  FINANCIAL  CONDITION  AND RESULTS OF
OPERATIONS.

The following  discussion and analysis  should be read in  conjunction  with the
financial statements and notes thereto appearing elsewhere in this report.

     RESULTS OF  OPERATIONS  (for the three  month  period  ended March 31, 1996
     compared to the three month period ended March 31, 1995).

     The following tables set forth the components of the Company's revenue:

                                              Three Months Ended March 31,
                                             1995                      1996

     Company-owned bakery sales             $138,300                   $60,167
     Product sales                                 0                   169,836
     Franchise royalties                     125,510                   121,508
     Licensing fees                           18,610                    22,559
     Product rebates                               0                    16,679
                                       -------------             -------------
                                            $282,420                  $390,749
                                       =============             =============

     Company-owned bakery sales decreased by 56% to $60,167 for the three months
     ended March 31, 1996 from  $138,300  for the three  months  ended March 31,
     1995.  This sales decrease  resulted from the closing of one  Company-owned
     bakery in May 1995.  The bakery was closed because it was not profitable as
     a  result  of a  severe  decline  in  sales  due to mall  renovations,  and
     management was unable to negotiate favorable lease restructuring terms.

     Product  sales of $169,836  for the  quarter  ended March 31, 1996 are from
     sales of fresh baked  products which are delivered  daily to  approximately
     256  Ralphs  Supermarkets  on the West  Coast.  The  Company  is  currently
     utilizing  a West Coast  co-packer  to  manufacture  and  distribute  these
     fresh-baked T.J. Cinnamons products.

     Franchise  royalty revenue decreased by 3% to $121,508 for the three months
     ended March 31, 1996 from  $125,510  for the three  months  ended March 31,
     1995.  This  decrease in  franchise  royalties  resulted  primarily  from a
     decline  in the  number of  franchised  bakeries  in the  system  which was
     partially  offset  by an  improved  monitoring  of  bakeries  in the  first
     quarter.  There were 51  bakeries  on March 31,  1996 as  compared  with 62
     bakeries on March 31, 1995.  The majority of these  closings  have resulted
     from  expirations  of lease terms and  defaults in royalty  obligations  in
     below average volume  bakeries.  Although the Company has taken a number of
     measures to prevent future closings of franchised bakeries, there can be no
     assurance that these declines will not continue in the future.

     Licensing fees increased by 21% to $22,559 for the three months ended March
     31, 1996,  from  $18,610 for the three  months ended March 31, 1995.  These
     increases  in license fees are  primarily  from an increase in the sales of
     "proof and bake" cinnamon rolls utilized in  approximately  33 bakery kiosk
     units in Texaco Starmart locations under a license agreement with the Brice
     Group.

     Product  rebates of $16,679 for the  quarter  ended March 31, 1996 are from
     various supplier rebates and commitment fees.

     Cost of goods sold  increased by 76% to $192,638 for the three months ended
     March 31, 1996 from  $109,720  for the three  months  ended March 31, 1995.
     This increase is primarily the result of the cost of the product sales to a
     West  coast  Supermarket  chain.  The cost of goods  sold of  Company-owned
     bakery sales expressed as a percentage

                                       35

<PAGE>

     of bakery  sales were 61% during the three  months  ended March 31, 1996 as
     compared  to 80% for the same  period  last year.  This  decrease  resulted
     primarily  from  managements   focused  efforts  to  manage  costs  at  the
     Company-owned bakery level.

     Selling,  general and administrative  expenses decreased by 44% to $294,107
     for the three  months  ended  March 31,  1996 from  $524,825  for the three
     months  ended March 31,  1995.  This  decrease is  primarily  the result of
     managements  implementation  of a cost reduction plan which has resulted in
     significant  decreases in corporate  payroll and related  costs,  legal and
     consulting costs, and corporate office costs.

     Net interest expense  increased to $17,125 for the three months ended March
     31, 1996 from  $13,784 for the three  months  ended  March 31,  1995.  This
     increase in net  interest  expense  results  from a increase  in  borrowing
     levels.

     LIQUIDITY AND CAPITAL RESOURCES

     At March  31,  1996,  the  Company  had a  working  capital  deficiency  of
     approximately $1,300,000.  Included in this working capital deficiency is a
     note  payment  due to Heinz  Bakery  Products on July 31, 1996 in an amount
     equal to approximately $790,000. In order to finance cash flow deficits, an
     affiliate of one of the principal  stockholders of the Company has provided
     the Company with a loan which  balance was $70,000 at March 31, 1996. As of
     March 31, 1996, the Company had no other line of credit available to it.

     The  Company  owed  approximately  $473,800  to  various  trade  and  other
     creditors at March 31, 1996, of which approximately  $391,600 was more than
     90 days past due.  The  Company  also  expects to  continue  to  experience
     operating cash flow deficits  primarily because its current expenses exceed
     its current  revenues.  These deficits are currently  being funded by loans
     from an  affiliate  of one of the  principal  stockholders  and  through an
     increase of short-term  liabilities.  Although the Company has successfully
     been able to  extend  terms  with its  primary  creditors,  there can be no
     assurance  that  the  Company  will be  able to  continue  to  obtain  such
     favorable  terms from its  creditors.  At March 31,  1996,  the Company had
     accounts receivable net of allowance for doubtful accounts in the amount of
     $194,700.  As a result of the financial  difficulties of the Company, it is
     reasonably  possible  that the estimate of  collectability  of the accounts
     receivable will decrease materially in the near term.

     The Company used net cash in operating  activities in the amount of $70,185
     for the quarter  ended  March 31, 1996 as compared to $407,158  for quarter
     ended March 31, 1995. The Company used no cash in investing  activities for
     the quarter  ended March 31, 1996 as compared to $22,994 for quarter  ended
     March 31, 1995. The Company  generated net cash in financing  activities in
     the amount of $50,360 for the quarter ended March 31, 1996 resulting from a
     loan from an affiliate of one of the principal  stockholders of the Company
     as discussed  above,  as compared net cash used in financing  activities in
     the amount of $35,233 for quarter ended March 31, 1995.

     Since June 1992,  Heinz  Bakery  Products  has  provided  an  aggregate  of
     $1,425,000 in advanced  royalties to be offset by actual royalties  earned,
     which was used to finance  the  acquisition  of the Company and for working
     capital.  On August 1, 1994,  the Company  entered into an  agreement  with
     Heinz  Bakery  Products  to  extend  the  terms of the  advanced  royalties
     repayment schedule.  This agreement provides for a repayment of $400,000 of
     advanced royalties,  which has been paid, and extended the repayment of the
     remaining  advanced  royalties  over 30 months,  with interest at the prime
     rate and minimum payments,  including earned royalties,  of $130,000 due by
     April 28, 1995,  which amount has not been paid to date,  and an additional
     $395,000 due by July 31, 1996 with the remaining balance due on January 31,
     1997.  In  consideration  for this  extended  payment  schedule,  royalties
     payable to the Company from Heinz Bakery Products for sales in excess of $5
     million  were  reduced  from 4% to 3%.  The  balance  owed to Heinz  Bakery
     Products as of March 31, 1996 including  accrued  interest is approximately
     $789,000.  Repayment of $750,000 of the advanced royalties is guaranteed by
     Charles N. Loccisano, Chairman of the Company and his wife.

     In order  to meet  its  short  term  cash  requirements,  the  Company  has
     negotiated  commitment  fees and  marketing  rebates  from a number  of its
     suppliers.  In the forth  quarter  of 1995,  the  Company  sought a private
     placement

                                       36

<PAGE>

     financing  transaction to meet its short term capital needs, but was unable
     to successfully  consummate such  transaction.  In July,  1996, the Company
     borrowed $125,000 from Gelt Financial  Corporation ("Gelt") pursuant to the
     Terms of a Secured  Term Loan Note.  The loan bears  interest  at a rate of
     five percentage points above the prime rate as published in The Wall Street
     Journal, and has a term which will expire on the earlier of 120 days or the
     Closing of the  Transaction.  In order to induce  Gelt to provide the loan,
     the Company  paid Gelt a placement  fee in the amount of $15,625 and issued
     Gelt 15,000 shares of the Company's  Common Stock. The loan is secured by a
     UCC-1 Financing  Statement  granting Gelt an assignment of franchise rents,
     contract rights and royalty fees, and the pledge of an aggregate of 250,000
     shares  of the  Company's  Common  Stock  held  by  affiliates  of  Charles
     Loccisano, the Company's Chairman,  Chief Executive Officer,  President and
     Director, and Alan Gottlich,  the Company's Vice Chairman,  Chief Financial
     Officer and Director pursuant to pledge  agreements and limited  suretyship
     agreements.  This loan  represents a bridge loan providing the Company with
     financial  resources  to  continue  its  existing  operations  through  the
     expected Closing of the Transaction.

     In an effort to obtain the long term  resources  necessary to fully develop
     the  Company's  business  strategies,  the Company  retained the  Corporate
     Finance Group at Arthur  Andersen LLP in June, 1995 to act as its financial
     advisor  to assist  the  company  in  connection  with the  exploration  of
     strategic alternatives available to the Company including a possible merger
     or sale of all or part of the Company.  As a result of this engagement,  in
     January 1996, the Company reached a non-binding agreement in principle with
     Triarc  Restaurant  Group  resulting  in the  Transaction  as set  forth in
     Proposal Two more fully described herein.

                                       37

<PAGE>

UNAUDITED PRO FORMA FINANCIAL STATEMENTS

On June 3, 1996, the Company  entered into a Purchase  Agreement with TJ Holding
Company, Inc. to sell the intellectual  property representing  substantially all
of the operating assets of the Company.  The Agreement  provides for the sale to
close after approval by the Company's  Stockholders.  In July, 1996, the Company
closed  on a bridge  loan  with  Gelt  Financial  Corporation  in the  amount of
$125,000.

The  following  Unaudited  Pro Forma  Financial  Statements  are based  upon the
historical  statements of the Company adjusted to give effect to the Transaction
and the bridge loan.

The  Unaudited  Pro Forma Balance Sheet as of March 31, 1996 gives effect to the
elimination of the disposed assets assuming that the disposition had taken place
on March 31, 1996 and the cash proceeds had been received at that time.

The Unaudited Pro Forma Statements of Operations for the year ended December 31,
1995 and the three months ended March 31, 1996 give effect to the elimination of
the disposed  business assuming the disposition of the assets had taken place at
the beginning of the periods presented.

The pro forma  adjustments  are based upon  available  information  and  certain
assumptions  that management  believes are  reasonable.  The Unaudited Pro Forma
Financial  Statements  may not be  indicative  of the results of  operations  or
financial  position  that  actually  would  have been  achieved  or which may be
obtained in the future.

                                       38

<PAGE>

                              T.J. CINNAMONS, INC.
               UNAUDITED PRO FORMA BALANCE SHEET AT MARCH 31, 1996
<TABLE>
<CAPTION>

                                                                                     Historical       Adjustment        Pro Forma
                      ASSETS                                                                             (1)
<S>                                                                                  <C>            <C>                <C>       
Current Assets:
  Cash and cash equivalent                                                           $    31,851    $ 1,455,000 (1)    $  711,226
                                                                                                       (885,000)(2)
                                                                                                        109,375 (3)
  Accounts receivable, less allowance for doubtful accounts                              194,731       (127,475)(1)        67,256
  Current portion of notes receivable                                                          0      1,400,000 (1)     1,400,000
  Prepaid expenses and other current assets                                               57,285                           57,285
                                                                                     -----------    -----------        ----------
         Total current assets                                                            283,867      1,951,900         2,235,767

Long-term portion of notes receivable                                                          0        350,000 (1)       350,000

Property and Equipment, less accumulated
         depreciation and amortization                                                    46,597                           46,597

Excess of Cost over Fair Value of Net Assets Acquired                                  2,312,794     (1,750,000)(1)       562,794

Organization Costs and Trademarks, at cost, less
accumulated amortization                                                                  13,739        (11,918)(1)         1,821

Deferred Income Tax Asset, net of valuation allowance                                       --                                  0

Franchise Offering Costs                                                                  93,766        (93,766)(1)             0

Other Assets                                                                               1,230                            1,230
                                                                                     -----------    -----------        ----------
         Total Assets                                                                $ 2,751,993    $   446,216       $ 3,198,209
                                                                                     ===========    ===========       ===========

          LIABILITIES AND STOCKHOLDERS EQUITY

Current Liabilities:
  Accounts payable and accrued expenses                                              $   587,146                      $   587,146
  Current maturities of long-term debt                                                   809,780       (746,000)(2)        63,780
  Notes Payable                                                                           74,209       (125,000)(2)        74,209
                                                                                                        125,000 (3)
  Other current liabilities                                                               97,538                           97,538
                                                                                     -----------    -----------        ----------
         Total current liabilities                                                     1,568,673       (746,000)          822,673

Long Term Debt, net of current maturities                                                 14,000        (14,000)(2)             0
                                                                                     -----------    -----------        ----------
         Total liabilities                                                             1,582,673       (760,000)          822,673
                                                                                     -----------    -----------        ----------

                STOCKHOLDERS' EQUITY
Preferred Stock                                                                             --
Common Stock                                                                              29,109            150 (3)        29,259
Additional paid-in capital                                                             6,704,421         26,100 (3)     6,730,521
Accumulated deficit                                                                   (5,564,210)     1,221,841 (1)    (4,384,244)
                                                                                                        (41,875)(3)
                                                                                     -----------    -----------        ----------
  Stockholders' equity                                                                 1,169,320      1,206,216         2,375,536
                                                                                     -----------    -----------        ----------

         Total Liabilities and Stockholders' Equity                                  $ 2,751,993    $   446,216       $ 3,198,209
                                                                                     ===========    ===========       ===========
</TABLE>

              See Notes to Unaudited Pro Forma Financial Statements

                                       39

<PAGE>

                              T.J. CINNAMONS, INC.
                   UNAUDITED PRO FORMA STATEMENT OF OPERATIONS
                    FOR THE THREE MONTHS ENDED MARCH 31, 1996
<TABLE>
<CAPTION>

                                                         Minus Pro
                                                         Forma of
                                                         Disposed
                                         Historical        Assets                Pro Forma
                                                            (5)
<S>                                    <C>           <C>                        <C>    
Revenue:
  Sales                                 $   230,003                         $   230,003
  Royalties, licensing fees and other       144,067       (144,067)(4)                0
  Supplier Rebates                           16,679        (16,679)(4)                0
                                        -----------    -----------          -----------
         Total revenue                      390,749       (160,746)             230,003


Operating expenses:
  Cost of goods sold                        192,638                             192,638
  Selling, general and administrative       294,107        (16,281)(4)          293,451
                                                            15,625 (3)
         Total operating expenses           486,745           (656)             486,089
                                        -----------    -----------          -----------

Loss from operations                        (95,996)      (160,090)            (256,086)
                                        -----------    -----------          -----------


Other income (expense):
  Interest expense, net                     (17,125)       (26,250)(3)          (43,375)
  Other income                                  668                                 668
                                        -----------    -----------          -----------
         Total other income (expense)       (16,457)       (26,250)             (42,707)
                                        -----------    -----------          -----------

Net loss                                ($  112,453)   ($  186,340)         ($  298,793)
                                        ===========    ===========          ===========


Net loss per common share               ($     0.04)                        ($     0.10)
                                        ===========    ===========          ===========


Weighted average number of
         common shares outstanding        2,910,833                           2,925,833
                                        ===========    ===========          ===========
</TABLE>

              See Notes to Unaudited Pro Forma Financial Statements

                                       40

<PAGE>

                              T.J. CINNAMONS, INC.
                   UNAUDITED PRO FORMA STATEMENT OF OPERATIONS
                      FOR THE YEAR ENDED DECEMBER 31, 1995
<TABLE>
<CAPTION>

                                                              Minus Pro
                                                              Forma of
                                                              Disposed
                                             Historical        Assets          Pro Forma
                                                                (5)

<S>                                         <C>               <C>             <C>    
Revenue:
  Sales from Company-owned stores            $   434,063                      $   434,063
  Royalties, licensing fees and other            559,983       (559,983)(4)             0
  Initial franchise fees                          25,510        (25,510)(4)             0
  Other                                           19,533                           19,533

                                             -----------    -----------       -----------
         Total revenue                         1,039,089       (585,493)          453,596


Operating expenses:
  Cost of goods sold                             301,552                          301,552
  Selling, general and administrative          1,738,401       (264,945)(4)     1,489,081
                                                                 15,625 (3)
  Interest expense, net of interest income        65,425         26,250 (3)        91,675

                                             -----------    -----------       -----------
         Total operating expenses              2,105,378       (223,070)        1,882,308
                                             -----------    -----------       -----------


Net loss                                     ($1,066,289)   ($  362,423)      ($1,428,712)
                                             ===========    ===========       ===========


Net loss per common share                    ($     0.37)                     ($     0.49)
                                             ===========                      ===========


Weighted average number of
         common shares outstanding             2,910,833                        2,925,833
                                             ===========                      ===========
</TABLE>

              See Notes to Unaudited Pro Forma Financial Statements

                                       41

<PAGE>

NOTES TO THE  UNAUDITED  PRO FORMA  BALANCE  SHEET AT MARCH 31, 1996 AND FOR THE
UNAUDITED  STATEMENTS OF OPERATIONS FOR THE YEAR ENDED DECEMBER 31, 1995 AND THE
THREE MONTHS ENDED MARCH 31, 1996

Balance Sheet

(1) Reflects  receipt of the  estimated  net  proceeds and related gain (net of
expenses) from the Transaction,  the elimination of the assets sold, a reduction
of certain  indebtedness paid at Closing,  and the forgiveness of royalties owed
by franchisees.

(2) Reflects  repayments  of  certain  debts as  required  under  the  Purchase
Agreement.

(3) Reflects  receipt of the bridge loan net proceeds (after placement fees) and
related  charge to earnings  resulting from the issuance of 15,000 shares of the
Company's common stock.

Statement of Operations

(4) Reflects the charge to earnings  resulting  from the  placement  fee and the
issuance of 15,000 shares of the Company's  common stock in connection  with the
bridge loan.

(5) Reflects the  elimination of revenue and operating  expenses of the disposed
assets for the year ended December 31, 1995 and the three months ended March 31,
1996. Such expenses have been limited to direct operating expenses  attributable
to  such  businesses,  and  do  not  include  any  allocation  of  corporate  or
administrative costs. The remaining excess of cost over fair value of net assets
acquired is being amortized over a 10 year period.

(6) The Company has not recorded any estimated income from the investment of the
estimated proceeds from the Transaction.  In addition, no tax liability has been
recorded  resulting  from the tax  benefit  available  to the  Company  from the
available carry forward of operating losses.

                                       42

<PAGE>

                      SELECTED CONSOLIDATED FINANCIAL DATA

The following is a summary of selected  consolidated  financial data relating to
the Company.
                                                                   Three Months
                                     Year ended December 31            Ended
                               1992     1993       1994    1995   March 31, 1996
                                    (In thousands, except per share data)
Statement of Operations Data:

Revenues                       1,367     1,402     1,764     1,039       391

Expenses                       1,810     2,838     4,271(1)  2,105       503

Net income (loss)               (443)   (1,436)   (2,507)   (1,066)     (112)

Net income (loss) per share     (.25)     (.80)     (.99)     (.37)     (.04)

Weighted average number
  common shares outstanding    1,804     1,804     2,531     2,910     2,910


Balance Sheet Data:

Total assets                   3,389     3,310     3,717     2,780     2,752

Working capital               (1,090)   (3,758)      352    (1,226)   (1,285)

Total liabilities              2,816     4,004     1,369     1,499     1,583

Stockholders equity              573      (693)    2,348     1,282     1,169

- ---------------
(1)  Includes a one-time  non-cash  compensation  expense of  $1,220,000  in the
fiscal year ended  December  31, 1994  resulting  from the grant of an option by
affiliates  of the company's  Chairman to Dan Feldman,  a member of the Board of
Directors.

                                       43

<PAGE>

The following is a summary of selected  consolidated  financial data relating to
Triarc  Companies,  Inc.  which is derived from Item 6 of the Triarc  Companies,
Inc. Annual Report on Form 10K.
<TABLE>
<CAPTION>
                                                                                Eight Months
                                                                                  Ended
                                    Fiscal Year Ended April 30,                December 31,       Year Ended December 31,
                                   1991          1992             1993             1993(3)         1994          1995
                                                          (In thousands except per share amounts)
<S>                              <C>            <C>            <C>            <C>            <C>            <C>        
Revenues                         $ 1,027,162    $ 1,074,703    $ 1,058,274    $   703,541    $ 1,062,521    $ 1,184,221
Operating profit                      23,304         58,552         34,459 (4)     29,969 (5)     68,933 (6)     33,989 (7)
Loss from continuing
 operations                          (17,501)       (10,207)       (44,549)(4)    (30,439)(5)     (2,093)(6)    (36,994)(7)
Income (loss)from
 discontinued operations, net            (55)         2,705         (2,430)        (8,591)        (3,900)          --
Extraordinary items                      703           --           (6,611)          (448)        (2,116)          --
Cumulative effect of changes
 in accounting principles, net          --             --           (6,388)          --             --             --
Net loss                             (16,853)        (7,502)       (59,978)(4)    (39,478)(5)     (8,109)(6)    (36,994)(7)
Preferred stock dividend
 requirements (2)                        (11)           (11)          (121)        (3,889)        (5,833)          --
Net loss applicable to
 common stockholders                 (16,864)        (7,513)       (60,099)       (43,367)       (13,942)       (36,994)
Loss per share:
 Continuing operations                  (.68)          (.39)         (1.73)         (1.62)          (.34)         (1.24)
 Discontinued operations                --              .10           (.09)          (.40)          (.17)          --
 Extraordinary items                     .03           --             (.26)          (.02)          (.09)          --
 Cumulative effect of
  changes in accounting
  principles                            --             --             (.25)          --             --             --
 Net loss per share                     (.65)          (.29)         (2.33)         (2.04)          (.60)         (1.24)
Total assets                         851,912        821,170        910,662        897,246        922,167      1,085,966
Long-term debt                       345,860        289,758        488,654        575,161        612,118        763,346
Redeemable preferred stock              --             --           71,794         71,794         71,794           --  (8)
Stockholders' equity(deficit)         92,529         86,482        (35,387)       (75,981)       (31,783)        20,650(8)
Weighted-average common
 shares outstanding                   25,853         25,867         25,808         21,260         23,282         29,764
- -----------
</TABLE>
(1)  Selected  Financial Data for the fiscal years ended April 30, 1991 and 1992
     have been  retroactively  restated  to reflect  the  discontinuance  of the
     Triarc's  utility and municipal  services and  refrigeration  operations in
     1993.
(2)  Triarc has not paid any  dividends on its common  shares  during any of the
     periods presented.
(3)  Triarc  changed its fiscal  year from a fiscal  year  ending  April 30 to a
     calendar year ending December 31 effective for the eight- month  transition
     period ended December 31, 1993 ("Transition 1993").
(4)  Reflects  certain  significant  charges  recorded in the fourth  quarter of
     Fiscal  1993  as  follows:   $51,689,000   charged  to  operating   profit;
     $48,698,000  charged to loss from  continuing  operations;  and $67,060,000
     charged to net loss.
(5)  Reflects certain  significant  charges  recorded during  transition 1993 as
     follow:  $12,306,000  charged to operating profit;  $25,617,000  charged to
     loss from continuing operations; and $34,437,000 charged to net loss.
(6)  Reflects certain  significant  recorded during 1994 as follows:  $9,972,000
     charged  to  operating   profit   representing   $8,800,000  of  facilities
     relocation  and  corporate  restructuring  and  $1,172,000  of  advertising
     production costs that in prior periods were deferred; $4,782,000 charged to
     loss from continuing operations representing the aforementioned  $9,972,000
     charged to operating profit,  $7,000,000 of costs of a proposed acquisition
     not  consummated,  less  $6,043,000  of gain on sale of natural gas and oil
     business, net of tax benefit of $6,147,000;  and $10,798,000 charged to net
     loss  representing  the  aforementioned  $4,782,000  loss  from  continuing
     operations,  $3,3900,000 loss from discontinued operations and a $2,116,000
     extraordinary charge.
(7)  Reflects  certain  significant  charges  recorded  during  1995 as follows:
     $19,331,000  charged to operating  profit and  $15,199,000  charged to loss
     from continuing operations and net loss.
(8)  In 1995 all of the  redeemable  preferred  stock was converted  into common
     stock and an additional 1,011,900 common shares were issued resulting in an
     $83,811,000 improvement in stockholders' equity (deficit).

                                       44

<PAGE>

The following is a summary of selected  consolidated  financial data relating to
Triarc  Companies,  Inc.  which is  derived  from  the  Triarc  Companies,  Inc.
Quarterly Report on Form 10Q.

                        Three Months Ended March 31, 1996
                   (In thousands except for per share amounts)

         Revenues                                     $328,893
         Operating Profit                               25,420
         Extraordinary Charge                           (1,387)
         Net Income                                        398
         Net Income per Share                            $0.01
         Total Assets                                1,037,192
         Long-Term Debt                                757,387
         Stockholders' Equity                           20,798
         Weighted average common
             shares outstanding                         30,284

                                       45

<PAGE>

                           PRICE RANGE OF COMMON STOCK


     As of January 24, 1996, the date before the  announcement  that the Company
and Triarc  Restaurant Group reached an agreement in principle,  the closing bid
prices per share for the Company's  Common  Stock,  Class A Warrants and Class B
Warrants, as reported by NASDAQ, were $2 1/2, $1/2 and $5/16 respectively. As of
January 25, 1996,  the date after the  announcement  that the Company and Triarc
Restaurant  Group reached an agreement in principle,  the closing bid prices per
share for the Company's Common Stock, Class A Warrants and Class B Warrants,  as
reported by NASDAQ, were $2 7/16, $1/2 and $5/16 respectively.

     As of June 17, 1996, the date before the announcement  that the Company and
Triarc  Restaurant Group executed a Purchase  Agreement,  the closing bid prices
per share for the Company's Common Stock, Class A Warrants and Class B Warrants,
as reported by NASDAQ, were $1 15/16, $5/16 and $5/32  respectively.  As of June
19, 1996, the date after the announcement that the Company and Triarc Restaurant
Group  executed a Purchase  Agreement,  the closing bid prices per share for the
Company's  Common Stock,  Class A Warrants and Class B Warrants,  as reported by
NASDAQ, were $2, $5/16 and $5/32 respectively.

     As of July 31, 1996,  the Company had  approximately  850  Stockholders  of
record.

                                       46

<PAGE>

                                LEGAL PROCEEDINGS


In 1994 the Company  terminated  the franchise of one Gary Hall for having moved
the location of his bakery without  authorization  and for failing to maintain a
retail bakery  operation in accordance  with the  requirements  of his Franchise
Agreement.  Mr. Hall's Franchise Agreement was for operation of a T.J. Cinnamons
bakery at North Park Mall, Joplin,  Missouri.  Mr. Hall was given an opportunity
to cure said defaults prior to termination but did not avail himself of same.

Subsequent  to his  termination,  Mr. Hall  commenced  legal action  against the
Company in the federal  district  Court (the  "Court") at Kansas City,  Missouri
demanding  (a) recovery of  approximately  $10,000 in monies  delivered by Sam's
Wholesale Club to the Company allegedly in payment for sales made by Mr. Hall to
Sam's Wholesale Club pursuant to his Franchise Agreement, (b) $50,000 in damages
for wrongful termination of his Franchise Agreement,  and (c) $20,000 in damages
for breach by the Company of Mr. Hall's contractual territorial rights.

The Company,  because of its limited  financial  resources,  chose not to retain
Missouri  counsel to respond to Mr.  Hall's legal action but instead  instructed
its corporate counsel to make a written response,  in lieu of an appearance,  to
the court  hearing the matter.  The Court  chose not to consider  the  Company's
written  response  and entered a default  judgement on May 31, 1996 on behalf of
Mr. Hall and as to all of Mr. Hall's  claims.  The judgment was in the amount of
$80,120 plus interest on a portion of same.

The Company  believes that Mr. Halls claims for damages for  termination  of his
franchise  and loss of  territorial  rights,  aggregating  $70,000  are  without
foundation and the Company's written response to the Court set forth meritorious
defenses to same (the Company has conceded that  approximately  $10,000 in Sam's
Wholesale  Club  payments  belonged to Mr. Hall and the Company  offered to make
payment of same to Mr. Hall). Therefore, the Company has retained local Missouri
counsel to (a) file an appeal  against  the  default  judgement  and (b) enter a
motion to set aside the default judgement based on the meritorious defenses that
the Court failed to consider.  The Company  believes  that there is a reasonable
opportunity for it to prevail either on its appeal and/or its motion.

In  addition,  the  Company is  presently  and from time to time is  involved in
routine litigation including litigation with vendors,  suppliers,  landlords and
franchisees.  None of  these  litigations  in which  the  company  is  currently
involved is material to its financial condition or results of operation.

                                       47

<PAGE>

                              CERTAIN TRANSACTIONS

Formation and Financing of the Company

     Signature  Acquisition  Corp.  ("SAC") was formed in October 1991,  for the
purpose of acquiring  Signature  Foods,  Inc.  ("SFI"),  the  predecessor to the
Company, from prior management on behalf of affiliates of current management and
other investors. Charles Loccisano, Chairman, Chief Executive Officer, President
and a Director of the Company, and Alan Gottlich, Vice Chairman, Chief Financial
Officer,  and a Director of the  Company,  are  founders of SAC.  Affiliates  of
Messrs.  Loccisano  and Gottlich  purchased  SAC shares that were  exchanged for
1,013,389 shares and 155,874 shares of Common Stock, respectively, in connection
with the merger  exchange  described  below,  for $.77 per  share,  and $.10 per
share, respectively. In addition, Saul Feiger, a former director of the Company,
purchased  SAC shares that were  exchanged for 33,429 shares of Common Stock for
$.29 per share.

     Contemporaneously  with the acquisition of SFI in 1992, the Company entered
into a license  agreement with Heinz Bakery Products,  pursuant to which,  among
other  things,  Heinz Bakery  Products  paid an  aggregate of $1.425  million in
advanced  royalties  to be offset by actual  royalties  earned.  These  advanced
royalties  were used to finance the  acquisition  of the Company and for working
capital.  The License  Agreement  provided that if royalties earned through June
1994 were insufficient to offset royalties advanced,  then half of the remaining
balance  would be due in June  1994 with the  remainder  due in  December  1994,
although  Heinz  Bakery  Products  granted  the Company the option to extend the
final due date to June 1995 for a payment of five  percent of the balance due in
December  1994. On August 3, 1994,  the Company  entered into an agreement  with
Heinz Bakery  Products to extend the terms of the advanced  royalties  repayment
schedule.  The new  agreement  provided  for an initial  repayment  of  advanced
royalties of $400,000 which has been paid with a portion of the IPO proceeds and
extended the repayment of the remaining advanced royalties over 30 months,  with
interest at the prime rate and minimum  payments,  including earned royalties of
$130,000 due by April 28, 1995,  which amount has not been paid to date,  and an
additional  $395,000  due by July 31,  1996 with the  remaining  balance  due on
January 31, 1997. In consideration for this extended payment schedule, royalties
payable to the  Company  from Heinz  Bakery  Products  for sales in excess of $5
million were reduced from 4% to 3%. The balance of the advanced  royalties  owed
to Heinz  Bakery  Products as of March 31, 1996  including  accrued  interest is
approximately $790,000, all of which is guaranteed by Charles N. Loccisano,  the
Chairman and Chief Executive Officer of the Company.

     In October 1993, SAC and SFI were merged into the Company. SAC stockholders
received  35.625 shares of Common Stock in exchange for each share of SAC common
stock then owned.  SFI was a wholly-owned  subsidiary of the Company at the time
of its merger into the Company and in connection  therewith the Company  retired
all of the SFI common stock.

     In June 1993,  another  investor,  LMD  Enterprises,  Inc.,  that purchased
96,756 shares for $12,500, entered into a consulting agreement pursuant to which
it was entitled to annual payments of $60,000 for two years, and Dan Feldman who
assumed the  position of Director  of the Company  upon  completion  of the IPO,
purchased  28,477  shares of the  Company's  Common  Stock for  $12,500  and was
granted an  additional  21,596  shares to induce him to enter into a  consulting
agreement.  Another investor,  Windsor,  L.P. loaned the Company $50,000 and was
issued  28,477  shares  for  nominal   consideration,   Windsor,  L.P.  and  LMD
Enterprises,  Inc. are under common control and the wife of Marvin Rostholder, a
former  director of the Company,  is a general partner of, and an affiliate of a
limited  partner of , Windsor,  L.P. and a principal of the  Company's  transfer
agent.

     In the  November  1993  Bridge  Financing  and  the  December  1993  Bridge
Financing,  the Company sold 26 Bridge Units and one Bridge Unit,  respectively,
for $25,000  each.  Each  Bridge Unit  consisted  of a $25,000  promissory  note
convertible  into  6,250  shares of Common  Stock  and an option  ("Option")  to
acquire a warrant to purchase  12,500  shares of Common  Stock.  The  promissory
notes paid  interest  at the rate of 10% per annum and became due and payable on
the closing of the IPO. The notes were  converted into Common Stock at a rate of
$4.00 principal amount per share  simultaneously  with the effective date of the
registration  statement  relating to the IPO. Windsor,  L.P. purchased two Units
for $50,000.  In February 1994 the Company borrowed an additional  $100,000 from
third parties  including  $30,000 from Windsor,  L.P. The remaining  $40,000 was
loaned by an affiliate of one of the Company's  principle  suppliers.  The notes
evidencing  these loans were paid from the  proceeds of the IPO.  The notes paid
interest at a rate of 15%.

     In  July,  1996,  the  Company   borrowed   $125,000  from  Gelt  Financial
Corporation ("Gelt") pursuant to the Terms of a Secured Term Loan Note. The loan
bears interest at a rate of five percentage points above the prime

                                       48

<PAGE>

rate as published in the Wall Street  Journal,  and has a term which will expire
on the earlier of 120 days or the Closing of the Transaction. In order to induce
Gelt to provide the loan, the Company paid Gelt a placement fee in the amount of
$15,625 and issued Gelt 15,000 shares of the Company's Common Stock. The loan is
secured by a UCC-1 Financing  Statement granting Gelt an assignment of franchise
rents, contract rights and royalty fees, and a pledge of an aggregate of 250,000
shares of the Company's  Common Stock held by  affiliates of Charles  Loccisano,
the Company's  Chairman,  Chief Executive Officer,  President and Director,  and
Alan Gottlich, the Company's Vice Chairman, Chief Financial Officer and Director
pursuant to pledge agreements and limited suretyship agreements.

Option Grant by Affiliate

     On April 12,  1994,  the  Loccisano  Trusts  granted an option to  purchase
250,000  shares of their Common Stock to Dan Feldman,  then a consultant  to the
Company and bridge note holder and now, a Director of the  Company.  Such shares
were included in the  registration  statement  relating to IPO. In January 1995,
Dan Feldman  acquired  125,000 shares of Company Common Stock from the Loccisano
Trusts for no cash  consideration  and the  aforementioned  option agreement was
terminated.

     For  accounting  purposes,  the grant of this option by  affiliates  of the
Company was deemed to be a grant by the Company,  and  accordingly,  the Company
incurred a non-cash  charge to  earnings  as a result of such grant equal to the
value of the share  underlying the option based upon the initial public offering
price less the exercise price of the option, or $1,220,000.

Stock  and  Option  Grants  in  connection   with   Employment   and  Consulting
Arrangements

     In October  1993,  the Company  granted  options to  purchase an  aggregate
62,500  shares of Common  Stock to  Charles  Loccisano  and Alan  Gottlich,  the
Chairman and the Chief  Executive  Officer,  and the Vice Chairman and the Chief
Financial  Officer,  respectively,  of the  Company.  In March 1993,  options to
purchase  17,812  shares of Common  Stock  were  granted to Philip  Friedman,  a
Director of the Company, to induce him to enter into a consulting agreement with
the Company to provide business and strategic  planning advisory  services.  The
option  is  exercisable  for  $2.81  per  share.  Pursuant  to  this  consulting
agreement,  Mr. Friedman also received payments  aggregating $40,000 in 1993 and
$25,000 in 1994 for services provided thereunder. In June 1993, Dan Feldman, who
assumed the position of Director upon consummation of the IPO was granted 21,596
shares  of  Common  Stock to  induce  him to enter  into an 18 month  consulting
agreement with the Company to provide general financial advisory services.

     In May 1995,  options were granted to executive  officers and  directors of
the Company to purchase shares of Common Stock in the following amounts: 192,500
to Charles Loccisano, Chairman, President, Chief Executive Officer and Director;
87,500 to Alan Gottlich,  Vice Chairman,  Chief Financial  Officer and Director;
25,000 to Philip  Friedman,  Director;  and  15,000  to Dan  Feldman,  Director.
Additional stock option grants have been made to other employees of the Company.

Loans from Affiliates

     In November 1993, the Company borrowed $20,000 from an affiliate of Messrs.
Loccisano  and  Gottlich.  The note  evidencing  this loan payable on demand and
bears interest at an annual rate of eight percent and was paid from a portion of
the proceeds of the IPO during 1994.

     During the period November 1995 through June 1996, the Company has borrowed
approximately  $125,000  from an affiliate of Charles  Loccisano,  the Company's
Chairman,  Chief Executive Officer,  President and Director,  and Alan Gottlich,
the Company's Vice Chairman,  Chief Financial Officer and Director.  These loans
will be repaid at  Closing  out of the  proceeds  of the  Transaction,  based on
initial  loan fees of 25% and  interest at a rate of five points  above the Wall
Street Journal Prime Rate.

Rent from Affiliates

     From  June 15,  1992 to June 15,  1993 the  Company  rented  its  executive
offices  from and  shared  them with an entity  owned by Messrs.  Loccisano  and
Gottlich.  The Company accrued rent expense in connection  therewith of $93,750.
That  indebtedness was evidenced by a three year promissory note dated May 1994,
payable monthly,

                                       49

<PAGE>

bearing interest at an annual rate of six and one-half percent.  Such promissory
note was prepaid in 1995 with a discount of approximately $22,500.

Professional Fees

     Saul Feiger, a former Director of the Company, has acted as counsel for SAC
since 1991 and for the Company  since June 1992. In  connection  therewith,  Mr.
Feiger has been paid  $25,000 for  service  rendered in fiscal 1992 and 1993 and
earned  $175,000 for  services  rendered  during  these years.  The Company upon
consummation  of the IPO (i) paid Mr. Feiger $97,500 from the proceeds  thereof,
and (ii)  issued  6,667  shares  of  Common  Stock  to Mr.  Feiger  in  complete
satisfaction of the foregoing.

Employment Agreements and Severance Arrangements

     The  Company  entered  into  one-year  employment  contracts  with  Charles
Loccisano,  Eugene Cerrotti, the former President and Chief Operating Officer of
the Company and a former  Director of the Company,  and Alan Gottlich  effective
May 12, 1994,  pursuant to which,  during the first year of the contracts,  they
would  receive   annual  base   salaries  of  $100,000,   $120,000  and  $87,500
respectively.  No bonuses  were granted in 1994 and bonuses of $7,000 and $3,000
were granted in 1995 to Charles  Loccisano and Alan Gottlich  respectively.  The
employment  agreements prohibit  competition with the Company during the term of
the agreements and, generally, for two years thereafter.

         In addition, Mr. Cerrotti was granted 30,834 shares of Common Stock for
$.01 per share,  in  consideration  of his agreement to enter into an employment
agreement, of which 24,382 shares of Common Stock have been placed in escrow. In
addition,  Mr. Cerrotti was granted under the 1993 Stock Option Plan, Options to
purchase 100,000 shares of Common Stock vesting in equal quarterly  installments
commencing  September 1995 through September 1997 and expiring in September 2000
at an exercise price of $5.00 per share. Mr. Cerrotti's employment agreement was
terminable  by the  Company at any time for any  reason.  In the event of such a
termination during the (i) first six months of the agreement, Mr. Cerrotti would
be  entitled  to a lump sum  payment of $31,250  and may  require the Company to
purchase  his shares for  $50,000,  (ii)  period  commencing  six month from the
effective  date of the  employment  agreement  up to 18  months  therefrom,  Mr.
Cerrotti  would be entitled to a lump sum payment of $41,667 and may require the
Company to  purchase  his shares at the higher of market  value or  $37,500,  or
(iii) after 18 months following the effective date of the employment  agreement,
a lump sum payment of $62,500.  On October 10, 1994,  Mr.  Cerrotti  resigned as
President  and Chief  Operating  Officer  and  Director  of the  Company  and in
accordance  with the  Employment  Agreement,  Mr.  Cerrotti  received a lump sum
payment of $31,250  and the Company  repurchased  all of Mr.  Cerrotti's  Common
Stock for $50,000.

Policy for Related Party Transactions

     The Company believes that all  transactions  with officers,  directors,  or
affiliates  to date are on terms no less  favorable  than those  available  from
unaffiliated third parties. Although no other transactions are contemplated,  it
is the Company's policy that all future  transactions with officers,  directors,
or affiliates will be approved by the independent members of the Company's Board
of Directors not having an interest in the  transaction  and will be on terms no
less favorable than could be obtained from unaffiliated third parties.

                         INDEPENDENT PUBLIC ACCOUNTANTS

     Goldstein Golub Kessler & Co., P.C. has served as the Company's independent
public  accountants  since 1989.  The Board of Directors has selected  Goldstein
Golub  Kessler & Co., P.C. to serve as  independent  public  accountants  of the
Company for Company's fiscal year ending December 31, 1995.  Representatives  of
Goldstein  Golub Kessler & Co., P.C. are expected to attend the Annual  Meeting.
They will have the  opportunity  to make a statement if they desire to do so and
are expected to be available to respond to appropriate questions.

                                  ANNUAL REPORT

     The Company's Annual Report on Form 10-KSB (including financial statements)
for  the  fiscal  year  ended  December  31,  1995  is  mailed  herewith  to all
stockholders  and is intended  by the  Company to serve as its Annual  Report to
Stockholders.

                                       50

<PAGE>

                                  OTHER MATTERS

     Management  is not aware of any matters to come  before the  meeting  which
will require the vote of stockholders  other than those matters indicated in the
Notice of Meeting and this Proxy Statement. However, if any other matter calling
for  stockholder   action  should  properly  come  before  the  meeting  or  any
adjournments thereof,  those persons named as proxies in the enclosed proxy form
will vote thereon according to their best judgement.

     As of the date hereof,  the Company knows of no other business that will be
presented for consideration at the annual Meeting.  However,  the enclosed proxy
confers  discretionary  authority  to vote  with  respect  to any and all of the
following  matters  that may come  before  the  meeting:  (i)  matters  that the
Company's  Board of  Directors  does not know,  a  reasonable  time before proxy
solicitation,  are to be presented for approval at the meeting; (ii) approval of
the  minutes  of a prior  meeting of  shareholders,  if such  approval  does not
constitute  ratification of the action at the meeting; (iii) the election of any
person to any  office  for which a bona fide  nominee  is unable to serve or for
good cause will not serve;  (iv) any proposal  omitted from this Proxy Statement
and the form of proxy pursuant to Rule 14a-8 under the Exchange Act, as amended;
and (v) matters  incidental  to the conduct of the meeting.  If any such matters
come before the meeting,  the proxy agents named in the accompanying  proxy card
will vote in accordance with their judgement.

                                 DIVIDEND POLICY

     The Company has never declared or paid a cash dividend on its Common Stock.
It has been the  policy  of the  Company's  Board of  Directors  to  retain  all
available funds to finance the development and growth of the Company's business.
The payment of cash  dividends in the future will be dependent upon the earnings
and financial  requirements  of the Company and other factors deemed relevant by
the  Board of  Directors.  The Board of  Directors  intends  to  retain  the net
proceeds,  if any, from the Transaction to finance acquisitions and other growth
opportunities.

                            EXPENSES OF SOLICITATION

     All expenses  incurred in connection with the  solicitation of proxies will
be borne by the Company.  The Company will reimburse brokerage firms,  nominees,
fiduciaries and other  custodians for their costs in forwarding  proxy materials
to beneficial owners of Common Stock held in their families. Solicitation may be
undertaken  by mail,  telephone,  telegram  or personal  contract by  directors,
officers and employees of the Company without  additional  compensation,  except
for  reimbursement of reasonable  out-of-pocket  expenses incurred in connection
with such solicitation.

     ADP Proxy  Services  will  assist in the  solicitation  of  proxies  by the
Company for a fee of approximately $2,500.

                             STOCKHOLDERS PROPOSALS

     Any proposal  intended to be presented by any Stockholder for action at the
1997 Annual  Meeting of  Stockholder  must be received by the  Secretary  of the
Company not later than June  27,1997 in order for the proposal to be included in
the proxy statement and proxy relating to such Annual Meeting.

                                       51

<PAGE>

                       DOCUMENTS INCORPORATED BY REFERENCE


     The following  periodic reports filed by the Company (File No. 0-23026) and
the Commission  pursuant to the  Securities  Exchange Act of 1934 (the "Exchange
Act") are incorporated by reference in this Proxy Statement:

     1.  Annual  Report on Form 10-KSB for the fiscal  year ended  December  31,
1995.

     2. Triarc Companies,  Inc. Annual Report on Form 10-KSB for the fiscal year
ended December 31, 1995.

     3. Triarc  Companies,  Inc.  Quarterly  Report on Form 10-QSB for the three
months ended March 31, 1996.

     Document 1 is being provided with this Proxy Statement.

     The Company will provide  without charge to each person being  solicited by
this Proxy Statement, upon the written request of any such person, a copy of the
any of the Company's  reports  (other then exhibits to such reports  unless such
exhibits are  specifically  incorporated  by reference)  upon written request to
Alan Gottlich, Secretary, T.J. Cinnamons, Inc., 135 Seaview Drive Secaucus, N.J.
07094.

     All documents filed by the Company with the Commission  pursuant to Section
13(a)  13(b),  14 and 15(d) of the Exchange Act after the date hereof and before
the date of the Annual Meeting shall be deemed to be  incorporated  by reference
herein and shall be a part hereof from the date of filing of such documents. Any
statements contained in a document incorporated by reference herein or contained
in this  proxy  statements  shall be deemed to be  modified  or  superseded  for
purpose hereof to the extent that a statement  contained herein (or in any other
subsequently  filed document  which also is  incorporated  by reference  herein)
modifies or supersedes such  statement.  Any statement so modified or superseded
shall  not be deemed to  constitute  a part  hereof  except  as so  modified  or
superseded.


                       By Order of the Board of Directors

                       /s/ Alan S. Gottlich
                       Alan S. Gottlich, Secretary

Secaucus, New Jersey
August 1, 1996

                                       52

<PAGE>

                                   APPENDIX A


                 Purchase Agreement between T.J. Cinnamons, Inc.
                          and TJ Holding Company, Inc.
                               dated June 3, 1996

                                       53

<PAGE>
                               PURCHASE AGREEMENT
                            By and Between The Buyer
                TJ HOLDING COMPANY, INC., A DELAWARE CORPORATION,
                                 and The Seller
                  T.J. CINNAMONS, INC., A DELAWARE CORPORATION

                                  JUNE 3, 1996

<PAGE>

                                TABLE OF CONTENTS

ARTICLE 1
SALE: PURCHASE PRICE: CLOSING .............................................3
     Section 1.1 Sale and Delivery of the Intellectual Property ...........3
     Section 1.2 Assignment of Supplier Agreements ........................3
     Section 1.3 Purchase Price ...........................................3
     Section 1.4 Base Purchase Price ......................................3
     Section 1.5 Additional Payments ......................................4
     Section 1.6 Royalty for New Bakeries .................................5
     Section 1.7 Quarterly Reports ........................................5
     Section 1.8 Additional Agreements ....................................6
     Section 1.9 The Closing ..............................................6
     Section 1.10 Liabilities of the Seller ...............................6

ARTICLE 2 .................................................................6

COVENANTS OF THE SELLER ...................................................6
     Section 2.1 No Divided Distributions .................................6
     Section 2.2 Payment of Seller's Liabilities ..........................7
     Section 2.3 Heinz Agreement ..........................................7

ARTICLE 3 .................................................................7

REPRESENTATIONS OF THE SELLER .............................................7
     Section 3.1 Organization and Authority ...............................7
     Section 3.2 Authorization; No Conflicts ..............................7
     Section 3.3 Ownership and Distinctiveness of Intellectual Property ...8
     Section 3.4 Litigation ...............................................9
     Section 3.5 No Other Ownership of the Intellectual Property ..........9
     Section 3.6 Financial Statements .....................................9
     Section 3.7 Franchises ...............................................10
     Section 3.8 Regulatory Approvals .....................................10
     Section 3.9 Trade Secrets ............................................10
     Section 3.10 Adequacy of TJC System ..................................10
     Section 3.11 Contracts and Commitments ...............................10
     Section 3.12 Compliance with Laws ....................................11
     Section 3.13 Disclosure ..............................................11

                                      -i-

<PAGE>

ARTICLE 4 .................................................................11

REPRESENTATIONS OF THE BUYER ..............................................11
     Section 4.1 Organization and Authority ...............................11
     Section 4.2 Authorization ............................................11
     Section 4.3 Disclosure ...............................................11

ARTICLE 5 .................................................................12

CONDITIONS TO THE OBLIGATIONS OF THE BUYER ................................12

     Section 5.1  Truth of Representations and Warranties of the Seller; 
                  Compliance with Covenants and Obligations ...............12
     Section 5.2  Corporate Proceedings ...................................12
     Section 5.3  Governmental Approvals ..................................12
     Section 5.4  Third Party Consents ....................................12
     Section 5.5  Bulk Sales Law Compliance ...............................12
     Section 5.6  Adverse Proceedings .....................................13
     Section 5.7  Supplier Agreement Termination and Estoppel Letters .....13
     Section 5.8  Closing Deliveries ......................................13
     Section 5.9  Closing Deliveries From Seller's Officers ...............14
     Section 5.10 Completion of Exhibits ..................................14

ARTICLE 6 .................................................................14

CONDITIONS TO THE OBLIGATIONS OF THE SELLER ...............................14
     Section 6.1 Truth of Representations and Warranties of the Buyer;
                 Compliance with Covenants and Obligations ................14
     Section 6.2 Corporate Proceedings ....................................14
     Section 6.3 Adverse Proceedings ......................................14
     Section 6.4 Fairness Opinion .........................................14
     Section 6.5 Closing Deliveries .......................................15

ARTICLE 7 .................................................................15

INDEMNIFICATION ...........................................................15

     Section 7.1  Indemnification for Misrepresentations ..................15
     Section 7.2  Survival of Representations .............................15
     Section 7.3  Seller's Indemnity for Intellectual Property ............16
     Section 7.4  Seller's Indemnity for Seller's Business Operations .....16
     Section 7.5  Buyer's Indemnity for Buyer's Business Operations .......16
     Section 7.6  Franchisee General Release Forms ........................17

                                      -ii-

<PAGE>
     Section 7.7  Claims by Franchisees Against Buyer and Seller for Actions
                  Prior to and After the Closing ..........................17
     Section 7.8  Buyer's Right of Offset .................................17
     Section 7.9  Notice for Claims of Indemnification ....................18
     Section 7.10 Defense by Indemnifying Party ...........................18

ARTICLE 8
GENERAL PROVISIONS ........................................................19
     Section 8.1 Termination ..............................................19
     Section 8.2 Effect of Termination ....................................19
     Section 8.3 Broker's and Financial Advisers ..........................19
     Section 8.4 Notices ..................................................20
     Section 8.5 Successors and Assigns ...................................20
     Section 8.6 Amendments ...............................................21
     Section 8.7 Waivers ..................................................21
     Section 8.8 Expenses .................................................21
     Section 8.9 Severability .............................................21
     Section 8.10 Specific Performance ....................................21
     Section 8.11 Governing Law ...........................................21
     Section 8.12 Counterparts ............................................22
     Section 8.13 No Third Party Beneficiaries ............................22
     Section 8.14 Entire Agreement ........................................22

EXHIBITS

  Exhibit A:  Intellectual Property
  Exhibit B:  License Agreement
  Exhibit C:  Management Agreement
  Exhibit D:  Form of Consulting Agreement for Charles Loccsiano
  Exhibit E:  Form of Consulting Agreement for Alan Gottlich
  Exhibit F:  Assignment of Supplier Agreements
  Exhibit G:  First Note, and Guarantee
  Exhibit H:  Second Note, and Guarantee
  Exhibit I:  Bill of Sale and Assignment of Intellectual Property
  Exhibit J:  Form of Legal Opinion of Counsel to the Seller
  Exhibit K:  Form of Legal Opinion of Counsel to the Buyer
  Exhibit L:  Form of Certificate of the Secretary of T.J. Cinnamon's Inc.
  Exhibit M:  Form of Certificate of the President of T.J. Cinnamon's Inc.
  Exhibit N:  Form of Certificate of the Assistant Secretary of TJ Holding 
              Company Inc.
  Exhibit O:  Form of Certificate of the President of TJ Holding Company Inc.
  Exhibit P:  Form of Escrow Agreement

                                      -iii-

<PAGE>

                               PURCHASE AGREEMENT

     This  Purchase  Agreement  (the  "Agreement"  or "Purchase  Agreement")  is
entered into as of the 3rd day of June, 1996, by and between TJ Holding Company,
Inc., a Delaware  Corporation (the "Buyer"), a wholly owned subsidiary of Arby's
Inc., a Delaware  Corporation,  ("Arby's") and T.J. Cinnamons,  Inc., a Delaware
Corporation,  (the  "Seller")  with respect to the  acquisition  and sale of the
intellectual  property  developed  and owned by the Seller and  certain  related
assets of the Seller. The Buyer and Seller are collectively  referred to in this
Agreement as the "Parties" or individually as a "Party".

                                RECITALS OF FACT

     A. The Seller is the owner of a unique system of  developing  and operating
food service units  offering  gourmet  cinnamon rolls and other bakery items and
beverages ("TJC System"). The distinguishing  features of the TJC System include
the name "T.J.  Cinnamon's" and other related trade names,  trademarks,  service
marks, logos, signs, and emblems (the "Proprietary Marks");  distinctive recipes
and secret formulas for baking gourmet  cinnamon rolls and other bakery products
(the  "Secret   Recipes");   secret  and  proprietary   plans  relating  to  the
preparation,  baking,  and merchandising of gourmet cinnamon rolls utilizing the
Secret  Recipes,  including  instructional  materials,  operating  manuals,  and
training  courses for preparing  gourmet  cinnamon rolls and other bakery items,
and any and all copyrights claimed in connection with such materials ("Technical
Information");  specially designed fixtures,  equipment,  containers,  and other
items used in preparing,  serving, and dispensing the gourmet cinnamon rolls and
other  bakery  items;   distinctive   production  and  delivery  systems;   and,
distinctive   exterior  and  interior  designs,   decor,   color  schemes,   and
furnishings.  The Secret Recipes and Technical  Information are all confidential
trade  secrets  of the  Seller and are  collectively  referred  to herein as the
"Proprietary Information". The Proprietary Marks and the Proprietary Information
are collectively referred to in this Agreement as the "Intellectual Property". A
list of the Intellectual Property is attached hereto as Exhibit A.

     B. The gourmet cinnamon rolls and all other baking products  prepared using
the Proprietary Information are referred to in this Agreement as "TJC Products".
The TJC  Products  and all other  products  sold  under the  Proprietary  Marks,
including such modified or substituted marks that Buyer may utilize with respect
to the sale of TJC Products, are referred to as the "TJC Branded Products".

     C. The Seller owns and operates,  and franchises others ("TJC Franchisees")
pursuant to franchise agreements ("TJC Franchise Agreements") to operate, retail
locations ("TJC  Bakeries")  identified by one or more of the Proprietary  Marks
(and using the Proprietary  Information)  that prepare and sell all or a variety
of TJC Products, and other bakery products

                                      -1-

<PAGE>

and beverages.  The Seller has also licensed others ("Retail  Licensees") to use
the  Proprietary  Information  to  prepare  and sell a  limited  variety  of TJC
Products at or from  certain  retail  locations  other than TJC  Bakeries  ("TJC
Retail  Locations"),  which  are  identified  by one or more of the  Proprietary
Marks, and licenses other third parties  ("Wholesale  Licensees") to prepare and
sell on a wholesale  basis  certain  selected TJC  Products  for resale  through
retail  food  stores.  (These  licenses  are  referred  to herein as  "Wholesale
Licenses.") The TJC Franchisees,  Retail Licensees,  and Wholesale Licensees are
referred  to in the  aggregate  as  "TJC  Licensees"  and  agreements  with  TJC
Licensees  are  referred to  collectively  as "TJC  License  Agreements"  (which
includes TJC Franchise Agreements).

     D. Arby's owns, operates, and franchises single and multi-brand restaurants
under the names  Arby's,  ZuZu,  P.T.  Noodles,  and Arby's  Roast  Town,  which
collectively sell breakfast, lunch, dinner, and snack food products using unique
systems  ("Arby's  Systems"),  and which,  along with  other  restaurants  using
concepts which Arby's,  the Buyer, or their successors or assigns may develop in
the future,  including  full-concept TJC Bakeries  offering the complete line of
Required TJC Products  and  required  Permitted  TJC Products (as defined in the
License Agreement) and operating in a manner consistent with the definition of a
TJC Bakery under the License  Agreement,  but not including any full-concept TJC
Bakeries  operating in enclosed  shopping malls,  are  collectively  referred to
herein as  "Arby's  Restaurants".  Arby's  and the Buyer  wish to offer,  and to
license  franchisees of Arby's and the Buyer and Buyer's affiliates to offer the
TJC Branded Products,  improvements to the TJC Products,  other bakery items and
beverages in Arby's Restaurants.

     E.  The  Seller  desires  to  sell  the   Intellectual   Property  and  the
accompanying  goodwill to the Buyer,  and the Buyer is willing to license to the
Seller, or license to Arby's to license to the Seller,  such of the Intellectual
Property as is necessary for the  operation of the existing TJC  Bakeries,  and,
with  certain  limitations,  the  sale  of  TJC  Products  by TJC  Licensees  in
accordance with the terms of this Agreement and the license  agreement  attached
hereto as Exhibit B (the "License Agreement").

     F. The Seller desires to assign certain of its supplier agreements, and the
Buyer is willing to assume certain supplier agreements.

     G. The Seller  desires to obtain the  assistance and expertise of the Buyer
in performing the Buyer's obligations and enforcing the Buyer's rights under the
TJC License Agreements.  The Seller also desires to obtain the assistance of the
Buyer in operating and  franchising  other operating food service units pursuant
to the terms of the Management Agreement. The Buyer is willing to undertake such
management  responsibilities  pursuant  to a  management  agreement  in the form
attached hereto as Exhibit C (the "Management Agreement").

                                       -2-

<PAGE>

     H. This Agreement,  the License Agreement,  the Management  Agreement,  and
such  other  agreements  as are  contemplated  by this  Agreement,  the  License
Agreement,  and the Management Agreement, are collectively referred to herein as
the "Agreements."

     I. The Buyer desires to obtain  agreements  from certain  principals of the
Seller, not to engage in competitive  activities,  and to obtain agreements from
certain stockholders of Seller regarding the transfer or assignment of ownership
interests  in  Seller.  Such  covenants  and  agreements  are  specified  in the
agreements  (the   "Non-competition   Agreement"  and  "Stock  Sale  Restriction
Agreement") attached hereto as Exhibits D and E.

     With reference to the above stated Recitals of Fact and in consideration of
the mutual  covenants and conditions  contained in the  Agreements,  the Parties
hereby agree as follows:

                                    ARTICLE I
                          SALE: PURCHASE PRICE; CLOSING

     Section 1.1 Sale and Delivery of the Intellectual Property.  Subject to and
upon the terms and conditions of the Agreements, on the Closing Date (as defined
in Section 1.8), the Seller shall sell, transfer, convey, assign, and deliver to
the Buyer,  and the Buyer shall purchase from the Seller,  free and clear of all
liens,  all of Seller's  rights,  title,  and  interest  in,  under,  and to the
Intellectual Property and all goodwill relating to or associated therewith.

     Section 1.2 Assignment of Supplier Agreements.  The Seller has entered into
agreements  with  certain  manufacturers  and  distributors  of TJC Products and
ingredients used in TJC Products (the "Suppliers"),  each of which is identified
in  Schedule  1.2  (the  "Supplier   Agreements").   At  the  Closing,  for  the
consideration  provided  herein,  the Seller  shall  assign to the Buyer and the
Buyer shall assume from the Seller the Supplier  Agreements  with William Foods,
Inc.,  Multifoods  Specialty  Distributors,  Inc.,  Ryckoff-Sexton  Corporation,
Nevarro  Pecan  Co.,  Inc.,  McCormick  & Company,  Incorporated,  and Coca Cola
Fountain,  pursuant to the  delivery  of a general  assignment  ("Assignment  of
Suppliers  Agreements")  substantially  in the form of Exhibit F.  However,  the
Buyer is not  assuming  any amounts  payable to any  Suppliers as of the Closing
Date,  but rather is only assuming the  obligations  of the Supplier  Agreements
after the Closing Date.

     Section 1.3 Purchase Price.  The aggregate  purchase price for the Supplier
Agreements and the Intellectual  Property and the accompanying  goodwill,  to be
acquired by the Buyer (the "Purchase Price") shall be Three Million Five Hundred
Forty Thousand Dollars ($3,540,000) ("Base Purchase Price") and further payments
(the  "Additional  Payments") by the Buyer,  described below in Section 1.5. The
Purchase Price shall be paid as provided in Sections 1.4 and 1.5 below and shall
be allocated  for Federal tax purposes  among the assets as provided on Schedule
1.3 attached hereto.

                                       -3-

<PAGE>

     Section 1.4 Base Purchase  Price.  The Base Purchase Price shall be paid to
the Seller as follows:

          (a) Cash upon execution of this Agreement in the amount of Twenty-Five
Thousand Dollars ($25,000);

          (b) Cash at the  Closing in the amount of One  Million  Seven  Hundred
Sixty-Five  Thousand  Dollars  ($1,765,000),  less the  amount  paid to Heinz as
provided in Section 1 .4(c) (the "Closing Date Payment");

          (c) Payment to Pro Bakers,  Ltd. d/b/a Heinz Bakery Products ("Heinz")
of cash in the amount of not less that Four Hundred Thousand Dollars ($400,000),
and not more than  Seven  Hundred  Ninety  Thousand  Dollars  ($790,000)  at the
Closing (the "Heinz Payment"), with the precise amount to be specified by Seller
not less than thirty (30) days prior to Closing.

          (d)  Delivery  at the  Closing of a  promissory  note  ("First  Note")
substantially  in the form attached hereto as Exhibit G in the principal  amount
of One Million Seven Hundred Fifty Thousand Dollars ($1,750,000) less the amount
of the Second  Note as provided in Section  1.4(e),  bearing an annual  interest
rate on the outstanding  principal amount at the rate equal to the prime rate as
published in the Wall Street Journal on the fifth (5th) day of business prior to
the Closing Date, plus one percent (1 %) (the "Interest  Rate"),  amortized from
the Closing Date to the date which is fifteen (15) consecutive  months after the
Closing Date,  payable in fifteen (15) equal monthly  installments  of principal
and interest; and

          (e)  Delivery at the  Closing of a  promissory  note (" Second  Note")
substantially  in the form attached hereto as Exhibit H in a principal amount to
be specified by the Seller not less than thirty (30) days prior to Closing,  but
in any event not more than One Million  Seven  Hundred  Fifty  Thousand  Dollars
($1,750,000),  bearing an annual  interest rate at the Interest Rate,  amortized
from the Closing Date to the date which is twenty-four (24)  consecutive  months
after the Closing Date,  payable in twenty-four (24) equal monthly  installments
of principal and interest.

     Section 1.5 Additional Payments.  The Additional Payments shall be computed
and paid as follows:

          (a) The Buyer will pay to the Seller an amount (the "Arby's  Royalty")
equal to the sum of (i) two  percent  (2%) of the  Gross  Sales (as  defined  in
Section 1.5(b)) of the TJC Branded  Products sold in or from Arby's  Restaurants
during the Initial  Period (as defined  below) and (ii) one percent (1 %) of the
Gross  Sales of the TJC  Branded  Products  sold in or from  Arby's  Restaurants
during  the  thirty-six  (36) month  period  commencing  on the day  immediately
succeeding the last day of the Initial  Period.  For purposes of this Agreement,
the "Initial  Period" shall be a period  commencing on the later to occur of (i)
the first day of the twenty-fifth

                                      -4-

<PAGE>

(25th)  month  following  the Closing Date or (ii) the first day of the calendar
quarter  (January 1, April 1, July 1, and October 1)  immediately  following the
date as of which the Gross  Sales of the TJC  Branded  Products  sold in or from
Arby's  Restaurants  for the  immediately  preceding four (4) calendar  quarters
exceeds Twenty Six Million and Three Hundred Thousand Dollars ($26,300,000), and
terminating  on the last  day of the  forty-eight  (48th)  month  following  the
Initial Period. If, in any calendar quarter, Buyer's, Arby's, or any successor's
Gross Sales of TJC Branded  Products from sources other than Arby's  Restaurants
exceeds Gross Sales of TJC Branded  Products from Arby's  Restaurants by a ratio
greater than 2:1, the Arby's Royalties shall be measured by the Gross Sales from
all sources selling TJC Branded Products (including Arby's Restaurants),  rather
than just from Arby's Restaurants for each calendar quarter thereafter.

          (b) For purposes of this Agreement,  the term "Gross Sales" shall mean
all revenue actually received by Arby's Restaurants from the sale of TJC Branded
Products  (pro rated if any period  falls  within a time period less than a full
calendar  year),  but  shall not  include  (i) any  sales  taxes or other  taxes
collected during such period from customers and paid directly to the appropriate
tax  authorities,  (ii) the retail value of employee  purchases made during such
period,  or, (iii) the coupon value of products  distributed  during such period
with promotional coupons with respect to TJC Branded Products.

          (c) The  Additional  Payments  shall be  calculated at the end of each
calendar quarter following the commencement of the Initial Period, and paid with
respect to the Gross Sales of the calendar  quarter on or before the last day of
the following  calendar  quarter,  accompanied by such reports as the Seller may
reasonably request.

          (d)  Notwithstanding  anything herein to the contrary,  total payments
constituting  Additional Payments from the Buyer to Seller shall not exceed Five
Million Five Hundred Thousand Dollars ($5,500,000) in the aggregate.

     Section 1.6 Royalty for New  Bakeries.  In addition to the Arby's  Royalty,
the  Buyer  shall  also pay to the  Seller an amount  equal to  one-half  of one
percent (1/2 %) of the Gross Sales of TJC Branded  Products  sold during the New
Bakeries Period (as defined below) in or from new full concept  bakeries modeled
on or after the TJC System  established  by Arby's after the Closing in enclosed
shopping malls ("Arby's  Bakeries").  For purposes of this  Agreement,  the "New
Bakeries  Period" shall commence on the Closing Date and shall  terminate on the
last day of the two  hundred  and  fortieth  (240) month  period  following  the
Closing  Date.  The amounts paid pursuant to this Section 1.6 are not subject to
the maximum amount provided in Section l.5(d).

     Section 1.7 Quarterly Reports.  The Buyer shall provide to Seller quarterly
reports  concerning  the Gross  Sales of TJC  Branded  products  sold in or from
Arby's  Restaurants and from Arby's Bakeries,  within thirty (30) days following
the end of each quarter.  Each report shall contain a statement from the Buyer's
accounting firm or chief accounting officer, or his/her

                                      -5-

<PAGE>

designee,  attesting  to the  accuracy of the report.  The Seller shall have the
right,  upon reasonable  notice,  and at the Seller's sole cost and expense,  to
audit  the  records  of the Buyer  that the  Buyer  utilized  in  preparing  the
quarterly reports.  The Buyer shall provide the Seller, on an annual basis, with
the Buyer's  Uniform  Franchise  Offering  Circular or such other material which
provides a list of Arby's Restaurants.

     Section 1.8  Additional  Agreements.  At the  Closing,  the Buyer,  and the
principals and stockholders of Seller designated in the License Agreement, shall
enter into the Non-competition Agreements and Stock Sale Restriction Agreements,
providing  for the payment by the Buyer of the  aggregate  amount of Six Hundred
Thousand Dollars ($600,000) over two (2) years, in the amounts specified in, and
subject  to  the  other  terms  and  conditions  as  further  provided  in,  the
Non-competition Agreements and Stock Sale Restriction Agreements.

     Section  1.9 The  Closing.  The  closing  of the  purchase  and sale of the
Intellectual  Property and the goodwill relating to or associated  therewith and
the other agreements contemplated hereby (the "Closing") shall take place at the
offices of Rudnick,  Wolfe, Epstien & Zeidman,  located at 1401 New York Avenue,
N.W.,  Suite 900,  Washington D.C. at 10:00 a.m., on August 30, 1996, or at such
other  place,  time,  or date as may be  mutually  agreed upon in writing by the
Parties (the "Closing Date"),  upon  satisfaction of the conditions as set forth
in Articles 5 and 6. At the Closing,  the Buyer will pay the  Purchase  Price by
wire transfer of immediately  available  funds to such account as the Seller may
reasonably  direct by  written  notice  delivered  to the Buyer by the Seller at
least one (1) business day before the Closing Date.  Simultaneously,  the Seller
will  assign  and  transfer  to the  Buyer  good and  valid  title in and to the
Intellectual  Property  (free and clear of all liens) by  delivery  of a Bill of
Sale and  Assignment  of  Intellectual  Property  duly  executed  by the  Seller
substantially  in the form of Exhibit  I. At the  Closing,  there  shall also be
delivered to the Seller and the Buyer the assignments,  opinions,  certificates,
and other contracts,  documents,  and instruments required to be delivered under
Articles 5 and 6.

     Section  1.10  Liabilities  of the  Seller.  The Buyer shall not assume any
liabilities of the Seller whatsoever as a part of the transactions  completed by
this Agreement.

                                    ARTICLE 2
                             COVENANTS OF THE SELLER

     Section 2.1 No Divided Distributions. The Seller shall not declare or pay a
dividend on any class of stock for twelve (12) consecutive calendar months after
the  Closing.  For purposes of this  Agreement,  "Dividend  Payment"  shall mean
dividends  (in cash or  property)  on, or other  payments  or  distributions  on
account of, or the setting apart of money for a sinking or other  analogous fund
for, or the purchase, redemption, retirement, or other acquisition of, any

                                       -6-

<PAGE>

shares of any class of stock of the Seller or of any warrants, options, or other
rights to acquire the same.

     Section 2.2 Payment of Seller's  Liabilities.  Within  fifteen  (15) months
after  the  Closing,  the  Seller  shall  have  paid all  aggregate  outstanding
liabilities  existing as of the Closing Date (the "Closing  Date  Liabilities").
Compliance with this covenant shall be evidenced by delivery of a Certificate of
the  President of the Seller to the Buyer in a form  satisfactory  to the Buyer,
not later than sixteen  (16) months  after the Closing.  The Seller is expressly
permitted  to  incur  new  liabilities  in the  normal  course  of its  business
operations after the Closing,  provided all outstanding  liabilities existing as
of the Closing Date are paid in full within  fifteen (15) months after  Closing.
To the extent that any Closing Date Liabilities  exist on such date, and are not
released,  the Buyer  shall have the right to off-set  such  amount  against the
Additional Payments due to the Seller;  provided,  however, that any creditor as
of the Closing  Date that  specifically  releases  Seller from all of its claims
shall not have to be paid pursuant to this Section.

     Section  2.3 Heinz  Agreement.  The Seller  shall  terminate  its  Supplier
Agreement with Heinz (the "Heinz Agreement").  Both Parties acknowledge that the
Seller  will assign its rights in,  under,  and to the Second Note to Heinz (the
"Heinz  Assignment") on the Closing Date as part of the agreement  between Heinz
and the Seller to terminate the Heinz Agreement.

                                    ARTICLE 3
                         REPRESENTATIONS OF THE SELLER

     The Seller represents and warrants to Arby's and the Buyer as follows:

     Section 3.1  Organization  and Authority.  The Seller is a corporation duly
organized, validly existing, and in good standing under the laws of the state of
Delaware, and has all requisite power and authority (corporate and other) to own
its properties,  to carry on its business as now being conducted, to own and use
the Intellectual Property, to execute and deliver the Agreements, to perform its
obligations thereunder, and to consummate the transactions contemplated thereby.

     Section 3.2 Authorization:  No Conflicts. The execution and delivery by the
Seller of the  Agreements and the  performance by the Seller of its  obligations
thereunder  have been duly and validly  authorized  by all  requisite  corporate
action.  Without  limiting the  generality of the foregoing at the Closing,  the
shareholders  and Board of  Directors  of the Seller  have duly  authorized  the
transactions  contemplated by the Agreements.  This Agreement  constitutes,  and
each of the  other  Agreements  when  executed  will  constitute,  the valid and
legally  binding  obligations of the Seller,  enforceable  against the Seller in
accordance with their respective terms. The execution, delivery, and performance
of the Agreements, and the consummation by the

                                       -7-

<PAGE>

Seller  of the  transactions  contemplated  thereby,  do not and will  not,  (a)
conflict with,  violate or breach the provisions of any law, rule, or regulation
applicable to the Seller; (b) conflict with,  violate,  or breach a provision of
the Seller's Certificate of Incorporation or Bylaws; (c) conflict with, violate,
or breach any judgment, decree, order, or award of any court, arbitral tribunal,
administrative  agency or commission or other governmental  entity or regulatory
authority or agency; (d) constitute a fraudulent  conveyance under any state law
or  federal  bankruptcy  law;  or (e)  conflict  with or result in the breach or
termination of any term or provision of any agreement or instrument to which the
Seller  is a party or by which  the  Seller  is or may be  bound.  Schedule  3.2
attached  hereto sets forth a true,  correct,  and complete list of all consents
and approvals of third parties (including any governmental authorities) that are
required in connection  with the execution,  delivery,  and  consummation by the
Seller of the transactions contemplated by the Agreements.

     Section 3.3 Ownership and  Distinctiveness  of Intellectual  Property.  The
Seller has an  ownership  interest in and/or uses the  Intellectual  Property in
connection  with  the  conduct  of the TJC  System.  No  other  intellectual  or
intangible  property  is used or  necessary  in the  conduct of the TJC  System.
Except for the trademark  applications which are still pending and identified on
Schedule 3.3, the Seller is the true, lawful, and sole owner of the Intellectual
Property; and, except as set forth in Schedule 3.3, the Seller has all exclusive
rights, title, and interest in and to the Intellectual  Property, and will sell,
transfer,  convey, and assign the Intellectual Property to Buyer, free and clear
of any pledges,  liens,  security  interests,  restrictions,  prior assignments,
encumbrances,  or claims of any kind or nature.  Except as set forth in Schedule
3.3, (i) all  registrations  with and applications to governmental or regulatory
authorities in respect of such Intellectual Property are valid and in full force
and  effect  and are not  subject  to the  payment  of any  taxes of any kind or
maintenance  fees or the taking of any other actions by Seller to maintain their
validity  or  effectiveness;  (ii)  there are no  restrictions  on the direct or
indirect  transfer of any contract,  agreement,  understanding,  or any interest
therein,  held by Seller in respect  of such  Intellectual  Property;  (iii) the
Seller has  delivered  to the Buyer  prior to the  execution  of this  Agreement
documentation  with respect to any process,  design,  know-how,  or trade secret
included in such Intellectual  Property,  which documentation is accurate in all
material  respects and  reasonably  sufficient in detail and content to identify
and explain such process,  design,  know-how,  or trade secret and to facilitate
its full and proper use without  reliance on the special  knowledge or memory of
any person;  (iv) the Seller has taken reasonable  security  measures to protect
the secrecy,  confidentiality,  and value of its trade secrets in respect of the
TJC System; (v) the Seller is not, nor has it received any notice that it is, in
default  (or with the  giving of  notice  or lapse of time or both,  would be in
default) under any contract,  agreement,  or  understanding  with respect to the
Intellectual  Property;  and,  (vi) none of the  Intellectual  Property is being
infringed by any other  person.  The Seller has not  received  notice that it is
infringing  upon any  Intellectual  Property  of any  other  person or entity in
connection  with the conduct of the TJC System,  no claim is pending or has been
made to such effect (that has not been completely  resolved),  and the Seller is
not  infringing  upon any  Intellectual  Property  rights of any other person or
entity in connection with the conduct of the TJC System. The

                                       -8-

<PAGE>

delivery to the Buyer of the  instruments of transfer of ownership  contemplated
by the Agreements will exclusively  vest all of the Seller's rights,  title, and
interest in and to the  Intellectual  Property and the  goodwill  relating to or
associated with the  Intellectual  Property in the Buyer,  free and clear of any
pledges,   liens,   security   interests,   restrictions,   prior   assignments,
encumbrances,  and claims of any kind or nature  except as  contemplated  by the
Agreements.  The Seller  represents and warrants the validity,  distinctiveness,
and  enforceability of the Proprietary Marks and the copyrights  associated with
all written materials.

     Section 3.4  Litigation.  The Seller has not received any written notice of
and  is  not  aware  of  any  infringement  by  any  third  party  of any of the
Intellectual Property. Except as set forth on Schedule 3.4 attached hereto, none
of the Intellectual Property is subject to, any litigation, suit, claim, action,
investigation,   dispute,   proceeding,   or   controversy   before  any  court,
administrative agency, or other governmental  authority,  or arbitrator relating
to or affecting the ownership or use of the Intellectual Property by the Seller.
The Seller is not aware of any facts or  circumstances  that could reasonably be
interpreted  to  give  rise  to  any  such  litigation,   suit,  claim,  action,
investigation,  dispute,  proceeding,  or  controversy.  The  Seller  is  not in
violation  of  or  in  default  with  respect  to  any  judgment,  order,  writ,
injunction,  decree, or rule of any court,  administrative agency,  governmental
authority,  or  arbitrator,  or any regulation of any  administrative  agency or
governmental  authority which would adversely effect the  Intellectual  Property
being conveyed pursuant to this Agreement.  Schedule 3.4 identifies and contains
a brief description of any unsatisfied judgment, order, decree,  stipulation, or
injunction  against the Seller  relating to the  Intellectual  Property  and any
claim, dispute, complaint,  action, suit, proceeding,  hearing, or investigation
of, or in, any court,  governmental  entity, or before any arbitrator,  to which
the Seller is a party or is threatened  to be made a party.  None of the claims,
disputes, complaints, actions, suits, proceedings,  hearings, and investigations
set  forth  in  Schedule  3.4  could  have  a  material  adverse  affect  on the
Intellectual  Property  or the  ownership  of the  Intellectual  Property by the
Seller.

     Section 3.5 No Other  Ownership  of the  Intellectual  Property.  Except as
disclosed  in  Schedule  3.5,  there are no other  owners of an  interest in the
Intellectual  Property,  and there are no persons  or  entities  with  rights or
options,  vested  or  non-vested,   to  acquire  any  interest  in  any  of  the
Intellectual Property.

     Section 3.6  Financial  Statements.  Attached as Schedule  3.6 are complete
copies of the Seller's  financial  statements  (balance  sheets,  statements  of
operation, and statements of cash flow; collectively the "Financial Statements")
audited as of and for the fiscal year ended  December  31, 1995.  The  Financial
Statements  fairly present the financial  condition of the Seller as of the date
indicated,  the results of  operations,  and the sales of TJC  Products  for the
respective  period specified and have been prepared in accordance with generally
accepted accounting  principles applied on a consistent basis. Since the date of
the Financial Statements,  there has not been any material adverse change or any
event or development  which,  individually or together with other such events or
developments, could reasonably be expected to result in

                                       -9-

<PAGE>

a material adverse change, in the business  condition  (financial or otherwise),
results  of  operations,  sales of TJC  Products,  or the  prospects  of the TJC
System.

     Section 3.7 Franchises.  Attached as Schedule 3.7 is a complete list of all
of the locations of TJC Bakeries,  and the Seller has delivered to the Buyer, on
or prior to the date  hereof,  a copy of the forms of the  Franchise  Agreements
currently  in  effect  as of the date  hereof  with  respect  to each of the TJC
Bakeries  (excluding  the TJC Bakery  owned and  operated by the Seller) and all
amendments  thereto  with  respect to each.  Other than as  provided  in the TJC
Franchise   Agreements,   there  are  no  outstanding   commitments,   promises,
agreements,  or understandings,  either written or verbal,  which have been made
with respect to the Intellectual Property to any of the TJC Franchisees.

     Section 3.8 Regulatory Approvals. AD consents,  approvals,  authorizations,
and other requirements  prescribed by any law, rule, or regulation which must be
obtained or satisfied by the Seller,  which are  necessary for the execution and
delivery of the  Agreements  by the Seller and the  documents to be executed and
delivered  by the Seller in  connection  with the  Agreements,  are set forth on
Schedule 3.8 attached  hereto,  and have been, or will be obtained and satisfied
prior to the Closing.  The Seller is not required to submit any notice,  report,
or other  filing  with or to any  governmental  entity  in  connection  with the
execution, delivery, or performance of the Agreements by the Seller.

     Section 3.9 Trade  Secrets.  The Secret  Recipes and Technical  Information
constitute  trade secrets as that term is defined under the laws of the State of
New Jersey.

     Section 3.10 Adequacy of TJC System. The TJC System is sufficient to permit
the Buyer to produce TJC Products of a quality  currently  customarily  produced
and sold in TJC Bakeries.

     Section  3.11  Contracts  and  Commitments.  All  contractual  commitments,
whether  written or oral, with respect to the  Intellectual  Property or the TJC
System,  not  disclosed  in Section  3.7,  have been  disclosed  to the Buyer on
Schedule 3.11 attached hereto,  including the agreements for which the Seller is
required to provide Estoppel Letters under Section 5.7 below, and a copy of each
such contract or commitment  has been provided to the Buyer.  The Seller has not
breached,  or  received  any  claim  or  threat,  oral or  written,  that it has
materially breached, any of the terms and conditions of the Supplier Agreements,
or any other agreements,  contracts,  or commitments used in connection with the
TJC System other than the Franchise  Agreements.  Except as provided on Schedule
3.11, the Seller has not breached,  received any written claim or threat that it
has  breached,  or  received  any  material  oral  claim or  threat  that it has
materially breached, any of the terms or conditions of the Franchise Agreements.
The Seller is not aware of any breach of any of the terms and  conditions of the
Supplier Agreements,  Franchise Agreements, or any other agreements,  contracts,
or  commitments  used in  connection  with the TJC  System  by any party to such
agreements, contracts, or commitments. Each

                                      -10-

<PAGE>

agreement,  contract,  or  commitment  listed or  identified,  or required to be
listed or  identified in Schedule  3.11,  is in full force and effect,  and is a
legal, binding, and enforceable obligation of the parties thereto, subject to no
set-off against the Seller.

     Section  3.12  Compliance  with Laws.  The Seller is not, nor has it at any
time within the last five (5) years been, nor has it received any notice that it
is or has at any time within the last five (5) years been, in violation of or in
default  under,  in any material  respect,  any law or order  applicable  to the
Seller, the TJC Products, or the TJC System.

     Section 3.13  Disclosure.  No  representation  or warranty by the Seller in
this Agreement or in any exhibit, list, statement,  document, or information set
forth in or attached to any schedule  delivered  or to be delivered  pursuant to
this Agreement, contains or will contain any untrue statement of a material fact
or  omits  or will  omit  any  material  fact  necessary  in  order  to make the
statements contained in the Agreements not misleading.  The Seller has disclosed
to the Buyer all material facts pertaining to the  transactions  contemplated by
the Agreements.

                                    ARTICLE 4
                          REPRESENTATIONS OF THE BUYER

     The Buyer represents and warrants to the Seller as follows:

     Section 4.1  Organization  and Authority.  The Buyer is a corporation  duly
organized,  validly  existing,  and in good standing under the laws of the state
Delaware, and has all requisite power and authority (corporate and other) to own
its properties,  and has full power to execute and deliver the Agreements and to
consummate the transactions contemplated thereby.

     Section 4.2 Authorization.  The execution and delivery of the Agreements by
the Buyer have been duly authorized by all requisite  corporate action.  Without
limiting the  generality of the  foregoing,  the Board of Directors of the Buyer
has duly  authorized  the  transactions  contemplated  by the  Agreements.  This
Agreement  constitutes,  and each of the other  Agreements  when  executed  will
constitute,  the valid and legally binding obligations of the Buyer, enforceable
against the Buyer in accordance  with their  respective  terms.  The  execution,
delivery,  and performance of the Agreements,  and the consummation by the Buyer
of the transactions  contemplated  thereby, will not, (a) violate the provisions
of any law, rule, or regulation applicable to the Buyer; (b) violate a provision
of the Buyer's Certificate of Incorporation or Bylaws; (c) violate any judgment,
decree, order, or award of any court, arbitral tribunal,  administrative agency,
or commission or other governmental entity or regulatory authority or agency; or
(d)  conflict  with or  result  in the  breach  or  termination  of any  term or
provision  of any  agreement or  instrument  to which the Buyer is a party or by
which the Buyer is or may be bound.

                                      -11-

<PAGE>

Section  4.3  Disclosure.  No  representation  or  warranty by the Buyer in this
Agreement or in any exhibit, list, statement, document, or information set forth
in or attached to any schedule  delivered or prepared by Buyer  pursuant to this
Agreement,  contains or will contain any untrue  statement of a material fact or
omits or will omit any material fact  necessary in order to make the  statements
contained in the Agreements not misleading.

                                    ARTICLE 5
                   CONDITIONS TO THE OBLIGATIONS OF THE BUYER

     The obligations of the Buyer hereunder are subject to the  fulfillment,  at
or before the Closing, of each of the following  conditions (all or any of which
may be waived in whole or in part by the Buyer in its sole discretion):

     Section  5.1  Truth  of  Representations  and  Warranties  of  the  Seller:
Compliance  with  Covenants and  Obligations.  Each of the  representations  and
warranties of the Seller in the  Agreements  shall be true and correct on and as
of the Closing Date as though such  representations  and warranties were made on
and as of such  date,  except  for any  changes  consented  to in writing by the
Buyer. The Seller shall have performed and complied with all terms,  conditions,
covenants, obligations,  agreements, and restrictions required by this Agreement
to be performed or complied  with by the Seller prior to or at the Closing Date.
Nothing contained herein shall prevent the Seller prior to the Closing Date from
closing TJC Bakeries or terminating TJC Franchisees,  provided that Schedule 3.7
is amended to reflect such action.

     Section 5.2 Corporate  Proceedings.  All  corporate  and other  proceedings
required  to be taken on the part of the  Seller to  authorize  or carry out the
Agreements and to sell, transfer,  convey,  assign, and deliver the Intellectual
Property shall have been taken.

     Section 5.3 Governmental Approvals. All governmental agencies, departments,
bureaus,  commissions,  and  similar  bodies,  the  consent,  authorization,  or
approval  of which is  necessary  under any  applicable  law,  rule,  order,  or
regulation for the consummation by the Seller of the  transactions  contemplated
by the Agreements  shall have been received,  and shall be in form and substance
reasonably satisfactory to the Buyer.

     Section 5.4 Third Party Consents.  All third party consents necessary under
any  contract,  agreement,  or law for the  consummation  by the  Seller  of the
transactions  contemplated by the Agreements shall have been received, and shall
be in form and substance reasonably satisfactory to the Buyer.

     Section 5.5 Bulk Sales Law Compliance.  The Seller shall have complied with
the bulk sales law of the State of New Jersey or  obtained an opinion of counsel
satisfactory to the Buyer

                                      -12-

<PAGE>

that  the  bulk  sales  law of the  State of New  Jersey  does not  apply to the
transactions contemplated by the Agreements.

     Section 5.6 Adverse Proceedings. No action or proceeding by any third party
or any governmental  entity shall have been instituted or threatened which seeks
to restrain,  prohibit,  enjoin,  make illegal,  or invalidate the  transactions
contemplated by the Agreements or which might affect any right of the Buyer with
respect to the Intellectual Property or under the Agreements.

     Section 5.7 Supplier Agreement  Termination and Estoppel Letters. The Heinz
Agreement  between the Seller and Heinz shall have been irrevocably  terminated,
in writing,  on such terms and conditions as are  satisfactory  to the Buyer. In
addition,   the  Seller  shall  have  received  from  each  Wholesale  Licensee,
co-packer, distributor (other than as disclosed in Exhibit F), broker, and other
agents or parties to agreements identified on Schedule 3.11, a letter ("Estoppel
Letters")  acknowledging  there is no written  or oral  contract,  agreement  or
understanding of any kind which is binding or enforceable  between them or which
would affect the Buyer, the TJC System, or the Intellectual Property in any way.

     Section 5.8 Closing  Deliveries from Seller.  The Buyer shall have received
from the Seller at or prior to the Closing each of the following documents:

          (a) the License Agreement executed by the Parties substantially in the
form of Exhibit B;

          (b) the Management Agreement executed by the Parties  substantially in
the form of Exhibit C;

          (c) the  Assignment  of  Supplier  Agreements  executed  by the Seller
substantially  in the form of Exhibit F and any consents so required  shall have
been obtained;

          (d) the  Bill of Sale  and  Assignment  of the  Intellectual  Property
executed by the Seller substantially in the form of Exhibit I;

          (e) a signed  opinion of counsel for the Seller  substantially  in the
form of Exhibit J;

          (f) a signed  Certificate of the Secretary of the Seller  attesting to
the charter  documents  of the Seller and the  authenticity  of the  resolutions
authorizing  the  transactions  contemplated  by this  Agreement  in the form of
Exhibit L;

                                      -13-

<PAGE>

          (g) a signed Certificate of the President of the Seller verifying that
all of the  representations  and  warranties  are true and  correct and that the
covenant of the Seller with  respect to the Closing  Date  Liabilities  has been
satisfied substantially in the form of Exhibit M;

          (h) a termination of the Heinz Agreement in a form satisfactory to the
Buyer, including the Heinz Assignment;

          (i) a copy  of the  Estoppel  Letters  from  the  Suppliers  in a form
satisfactory to the Buyer; and,

          (j) a copy of a tax  clearance  certificate  issued to the Seller from
the Tax Assessment Department of the State of New Jersey.

     Section 5.9 Closing Deliveries From Seller's Officers. The Buyer shall have
received from the officers of the Seller at or prior to the Closing, each of the
following documents:

          (a) the executed Consulting  Agreement entered into by and between the
Buyer and Charles Loccsiano substantially in the form of Exhibit D; and

          (b) the executed Consulting  Agreement entered into by and between the
Buyer and Alan Gottlich substantially in the form of Exhibit E.

     Section 5.10  Completion  of Exhibits.  The parties  acknowledge  and agree
that, as of the date of this Agreement,  certain  exhibits and schedules to this
Agreement,  and certain  exhibits to be attached to other exhibits,  will not be
completed or attached hereto. The parties shall prepare, finalize and attach all
required  exhibits and  schedules at least thirty (30) days prior to the Closing
Date.

                                    ARTICLE 6
                   CONDITIONS TO THE OBLIGATIONS OF THE SELLER

     The obligations of the Seller hereunder are subject to the fulfillment,  at
or before the Closing, of each of the following  conditions (all or any of which
may be waived in whole or in part by the Seller in its sole discretion):

     Section  6.1  Truth  of  Representations   and  Warranties  of  the  Buyer:
Compliance with Covenants and Obligations. The representations and warranties of
the  Buyer  in this  Agreement  shall be true on and as of the  Closing  Date as
though such representations and warranties were made on and as of such date. The
Buyer  shall  have  performed  and  complied  in all  respects  with all  terms,
conditions, obligations, agreements, and restrictions required by this Agreement
to be performed or complied with by the Buyer prior to or at the Closing Date.

                                      -14-

<PAGE>

     Section 6.2 Corporate  Proceedings.  All  corporate  and other  proceedings
required  to be taken on the part of the  Buyer to  authorize  or carry  out the
Agreements shall have been taken.

     Section 6.3 Adverse Proceedings. No action or proceeding by any third party
shall have been instituted or threatened which seeks to restrain,  prohibit,  or
invalidate the transactions contemplated by the Agreements or which might affect
the rights of the Seller to transfer the Intellectual Property.

     Section 6.4 Fairness  Opinion.  The Seller shall have  received an opinion,
with respect to the fairness to the  shareholders and creditors of the Seller of
the transactions contemplated by the Agreements.

     Section 6.5 Closing  Deliveries.  The Seller shall have  received  from the
Buyer at or prior to the Closing each of the following documents:

          (a) payment of the Closing Date Payment;

          (b)  evidence  of payment  of the Heinz  Payment  satisfactory  to the
Seller;

          (c) the Note executed by the Buyer;

          (d) the Purchase Agreement executed by the Parties;

          (e) the License Agreement executed by the Parties substantially in the
form of Exhibit B;

          (f) the Management Agreement executed by the Parties  substantially in
the form of Exhibit C;

          (g) a signed  opinion of counsel  for the Buyer  substantially  in the
form of Exhibit K;

          (h) a signed  Certificate  of the  Assistant  Secretary  of the  Buyer
attesting  to the charter  documents  of the Buyer and the  authenticity  of the
resolutions   authorizing  the  transactions   contemplated  by  this  Agreement
substantially in the form of Exhibit M; and

          (i) a signed  Certificate of the President of the Buyer verifying that
all of the representations and warranties are true and correct, substantially in
the form of Exhibit N.

                                      -15-

<PAGE>

                                    ARTICLE 7
                                 INDEMNIFICATION

     Section  7.1  Indemnification  for  Misrepresentations.  The  Buyer and the
Seller each hereby  indemnifies and holds the other harmless against all claims,
damages,   losses,   liabilities,   costs,  and  expenses  (including,   without
limitation,  settlement  costs and any legal,  accounting or other  expenses for
investigating  or  defending  any  actions  or  threatened  actions)  reasonably
incurred  by the  Buyer or  Seller  in  connection  with  any  misrepresentation
contained in any  statement,  certificate,  or schedule  furnished by such Party
pursuant to the Agreements or in connection with the  transactions  contemplated
by the Agreements.

     Section 7.2 Survival of Representations. All representations and warranties
made by the  Parties  herein  or in any  instrument  or  document  furnished  in
connection with the Agreements  shall survive the Closing and any  investigation
at any time made by, or on behalf of, the  Parties to the  Agreements.  All such
representations  and warranties  shall expire on the third (3rd)  anniversary of
the Closing Date.

     Section 7.3 Seller's Indemnity for Intellectual Property. The Seller hereby
agrees to indemnify and hold the Buyer, its officers,  directors,  shareholders,
and  affiliates  (the "Buyer's  Indemnitees")  harmless from any and all claims,
damages,   losses,   liabilities,   costs,  and  expenses  (including,   without
limitation,  settlement costs and any legal,  accounting,  or other expenses for
investigating  or  defending  any  actions  or  threatened  actions)  reasonably
incurred by the Buyer's  Indemnitees,  in connection with any claims against the
validity,  distinctiveness,  and/or enforceability of the Intellectual Property.
With  respect  to claims  against  the use,  validity,  distinctiveness,  and/or
enforceability  of the  Intellectual  Property,  as such  Intellectual  Property
existed in the United States and Canada as of Closing,  the Seller agrees to pay
for the defense of any claims (including,  without limitation,  settlement costs
and any legal, accounting,  or other expenses for investigating or defending any
actions  or  threatened  actions),  that  the  Buyer's  use of the  Intellectual
Property  infringes upon the rights of others. The Buyer shall have the right to
control the defense of claims relating to or involving the Intellectual Property
(including selecting the attorney to represent the Buyer in such a dispute). The
Buyer agrees to consult with the Seller on the progress, strategy, and status of
any such  suits and Buyer  agrees  it will not  refuse to settle or settle  such
action without the prior written consent of the Seller.

     Section 7.4 Seller's Indemnity for Seller's Business Operations. The Seller
hereby  agrees to indemnify and hold the Buyer's  Indemnitees  harmless from any
and all claims, damages,  losses,  liabilities,  costs, and expenses (including,
without  limitation,  settlement  costs  and any  legal,  accounting,  or  other
expenses for  investigating  or  defending  any actions or  threatened  actions)
reasonably  incurred by the Buyer's  Indemnitees  in connection  with any claims
relating to the Supplier  Agreements,  the  liabilities  or  obligations  of the
Seller,  and/or any  liabilities or claims arising out of any act or omission by
the Seller in relation to the business operations of the Seller, either prior to
or after the Closing. With respect to claims involving

                                      -16-

<PAGE>

the  business  operations  of the  Seller,  the  Seller  shall have the right to
control the defense of such claims,  the Seller shall pay for the defense of any
such claims,  and the Seller shall  indemnify  and hold the Buyer's  Indemnitees
harmless.

     Section 7.5 Buyer's  Indemnity for Buyer's Business  Operations.  The Buyer
hereby  agrees  to  indemnify  and hold the  Seller,  its  officers,  directors,
shareholders,  and affiliates (the "Seller's Indemnitees") harmless from any and
all claims,  damages,  losses,  liabilities,  costs,  and  expenses  (including,
without  limitation,  settlement  costs  and any  legal,  accounting,  or  other
expenses for  investigating  or  defending  any actions or  threatened  actions)
reasonably  incurred  by  the  Seller's  Indemnitees,  in  connection  with  any
liabilities  or  claims  arising  out of any act or  omission  by the  Buyer  in
relation to the  business  operations  of the Buyer  arising  either prior to or
after Closing. The business operations of the Buyer, however,  shall not include
acts or omissions of the Buyer under the Management Agreement which occur at the
direction of the Seller, and which involve or relate to the business  operations
of the Seller,  which is addressed in Section 7.6 below.  With respect to claims
involving the business  operations of the Buyer,  the Buyer shall have the right
to control  the defense of such  claims,  the Buyer shall pay for the defense of
such claims,  and the Buyer shall  indemnify  and hold the Seller's  Indemnitees
harmless.

     Section 7.6 Franchisee  General  Release Forms. At least  twenty-five  (25)
days prior to the Closing, the Seller shall send a letter to each TJC Franchisee
offering to release each TJC  Franchisee  from all royalties owed the Seller and
all royalties  that would be owed to the Seller (and paid to the Buyer under the
Management  Agreement) for six (6) months following the Closing, in exchange for
a general release  ("Franchisee  General  Release") from all liabilities for all
past actions or omissions up to and  including the Closing and for all potential
claims or causes of action  relating  to the  transactions  contemplated  by the
Closing.  The form of the  Franchisee  General  Release  and the  content of any
communication concerning it shall be satisfactory to both Parties, and shall not
be sent to any TJC  Franchisee  until the form and  content is  approved  by the
Buyer.  Both the Buyer and Seller shall receive a copy of each letter sent,  all
communications  received in response to the Franchise  General Release form, and
of each  Franchisee  General  Release  which is  signed  and  returned  by a TJC
Franchisee.

     Section  7.7 Claims by  Franchisees  Against  Buyer and Seller for  Actions
Prior to and After the Closing.  With respect to claims  against both the Seller
and the Buyer by TJC Franchisees  for acts or omissions which allegedly  started
prior to the Closing  and  continued  after the  Closing,  the Seller  agrees to
indemnify the Buyer and hold the Buyer, its officers,  directors,  shareholders,
and affiliates,  harmless from any and all claims, damages, losses, liabilities,
costs, and expenses  (including,  without  limitation,  settlement costs and any
legal, accounting,  or other expenses for investigating or defending any actions
or  threatened  actions)  reasonably  incurred by the Buyer.  The Seller and the
Buyer agree to each pay for fifty  percent  (50%) of the costs of the defense of
any such claims, (including, without limitation,  settlement costs and any legal
accounting,  or other  expenses for  investigating  or defending  any actions or
threatened actions),

                                      -17-

<PAGE>

but the Buyer shall have the right to control the  defense of such  claims.  The
Buyer agrees to consult with the Seller on the progress, strategy, and status of
any such suits and agrees it will not refuse to enter into  settlement  or enter
into  settlement  of any such action  without the prior  written  consent of the
Seller.

     Section  7.8  Buyer's  Right of  Offset.  For any amount to which the Buyer
shall  be  entitled  to  indemnification  pursuant  to this  Agreement  prior to
settlement  or  judgment,  the Buyer  shall have the right to credit such amount
against the First Note and the  Additional  Payments  provided  for in Article I
equal to an amount of ten percent (10%) of the claim or Twenty Thousand  Dollars
($20,000),  whichever is less, per month, per claim,  after the claim is settled
or a judgement is rendered  then the Buyer's right of offset shall extend to the
full amount of the settlement or judgement,  without limitation. The Buyer shall
also have the right to offset money it owes to Seller,  pursuant to the terms of
the License Agreement or the Management Agreement,  subject to the above monthly
and per claim limits until settlement of a claim or a judgement is rendered,  as
provided above.  All amounts that are offset as provided for in this Section 7.8
shall be deposited in an escrow account ("Escrow") maintained by Rudnick, Wolfe,
Epstien & Zeidman ("Escrow Agent"),  in accordance with the terms and conditions
of the escrow  agreement  attached  hereto as Exhibit P. The Escrow  Agent shall
disburse the funds from the Escrow in accordance with the escrow agreement.

     Section 7.9 Notice for Claims of Indemnification.  Whenever any claim shall
arise  for  indemnification  pursuant  to this  Article  7,  the  Party  seeking
indemnification (the "Indemnified Party"),  shall promptly notify the Party from
whom indemnification is sought (the "Indemnifying Party") of the claim and, when
known, the facts constituting the basis for such claim. In the event of any such
claim for  indemnification  hereunder  resulting from or in connection  with any
claim or legal  proceedings  by a  third-party,  the notice to the  Indemnifying
Party shall  specify,  if known,  the amount or an estimate of the amount of the
liability  arising  therefrom.   The  Indemnified  Party  shall  not  settle  or
compromise   any  claim  by  a  third   party  for  which  it  is   entitled  to
indemnification  without the prior written  consent of the  Indemnifying  Party,
which shall not be unreasonably withheld, unless suit shall have been instituted
against it and the Indemnifying  Party shall not have taken control of such suit
after notification thereof.

     Section  7.10  Defense by  Indemnifying  Party.  With  respect to any claim
giving  rise to  indemnity  resulting  from or arising out of any claim or legal
proceeding by a person who is not a party to the  Agreements,  the  Indemnifying
Party, at its sole cost and expense, may, upon written notice to the Indemnified
Party,  assume  the  defense  of  any  such  claim  or  legal  proceeding  if it
acknowledges, to the Indemnified Party, in writing, its obligations to indemnify
the  Indemnified  Party  with  respect  to  all  elements  of  such  claim.  The
Indemnified  Party shall be entitled to  participate  in (but not  control)  the
defense of any such  action,  with its  counsel and at its own  expense.  If the
Indemnifying  Party does not assume the defense of any such claim or  litigation
resulting  therefrom  within thirty (30) days after the date such claim is made,
the  Indemnified  Party may defend  against  such claim or  litigation,  in such
manner as it may deem

                                      -18-

<PAGE>

appropriate,  including,  but not limited to, settling such claim or litigation,
after giving notice of the same to the Indemnifying  Party, on such terms as the
Indemnified  Party may deem  appropriate,  and the  Indemnifying  Party shall be
entitled to  participate  in (but not control) the defense of such action,  with
its counsel and at its own expense.  If the Indemnifying  Party thereafter seeks
to question the manner in which the Indemnified  Party defended such third party
claim or the amount or nature of any such  settlement,  the  Indemnifying  Party
shall  have the  burden to prove by a  preponderance  of the  evidence  that the
Indemnified  Party  did not  defend  or  settle  such  third  party  claim  in a
reasonably prudent manner.

                                    ARTICLE 8
                               GENERAL PROVISIONS

     Section  8.1  Termination.  This  Agreement  may  be  terminated,  and  the
transactions contemplated hereby may be abandoned:

          (a) at any time before the Closing, by mutual written agreement of the
Seller and Buyer;

          (b) at any time  before the  Closing,  by the Seller or Buyer,  in the
event of a material breach by the non-terminating  party if such non-terminating
party  fails to cure such breach  within  thirty (30)  business  days  following
notification thereof by the terminating party;

          (c) upon notification to the non-terminating  party by the terminating
party  that  the  satisfaction  of  any  condition  to the  terminating  party's
obligations under this Agreement has become impossible to satisfy; or

          (d) at any time after October 31, 1996,  by the Seller or Buyer,  upon
notification  to the  non-terminating  party by the  terminating  party,  if the
Closing  shall not have  occurred  on or before  such date and such  failure  to
consummate is not caused by a breach of this Agreement by the terminating party.

     Section 8.2 Effect of Termination.  If this Agreement is validly terminated
pursuant to Section 8.1, this Agreement will  immediately  become null and void,
and there will be no liability or  obligation on the part of the Seller or Buyer
(or  any  of  their   respective   officers,   directors,   employees,   agents,
representatives  or  affiliates),  except  as  provided  in the next  succeeding
sentence and except that the provisions  with respect to expenses in Section 8.8
will continue to apply following any such termination. Notwithstanding any other
provision in this Agreement to the contrary,  upon termination of this Agreement
pursuant to Section 8.1 (b) or (c),  each Party will remain  liable to the other
Party for any breach of this  Agreement  by such Party  existing  at the time of
such termination, and each Party may seek such remedies, including

                                      -19-

<PAGE>


damages and attorney fees, against the other, with respect to any such breach as
is provided in this  Agreement  or as may be  otherwise  available  at law or in
equity.

     Section 8.3 Broker's and Financial Advisers.  The Seller has engaged Arthur
Andersen,  LLP as a  financial  adviser  in  connection  with  the  transactions
contemplated  by the  Agreements.  All amounts due to Arthur  Andersen,  LLP are
solely the  responsibility  of the  Seller  and the  Seller  will hold the Buyer
harmless  from any such claim for payment by Arthur  Andersen,  LLP.  The Seller
represents  and warrants  that it has not engaged any other  financial  adviser,
broker,  or finder,  nor has Seller  incurred any other  liability for brokerage
fees,  commissions,  or  finder's  fees  in  connection  with  the  transactions
contemplated  by the Agreements.  The Buyer  represents and warrants that it has
not engaged any broker or finder or incurred any liability  for brokerage  fees,
commissions,  or finder's fees in connection with the transactions  contemplated
by the  Agreements.  Each Party agrees to indemnify and hold the other  harmless
against any claims or liabilities  asserted against them by any person acting or
claiming  to act as a  financial  adviser,  broker  or  finder on behalf of such
Party.

     Section  8.4  Notices.  Any  notices or other  communications  required  or
permitted by the Agreements shall be sufficiently given if delivered  personally
or sent by telex,  facsimile,  overnight  courier,  registered or certified mail
postage  prepaid,  addressed  as follows  or to such other  address of which the
Parties may have given notice:

 To the Seller:            T. J. Cinnamons, Inc.
                           Attn: Alan S. Gottlich, Chief Financial Officer
                           135 Seaview Drive
                           Secaucus, New Jersey 07094
                           Fax: (201) 422-0858

 With copies to:           Saul Feiger, Esq.
                           152-18 Union Turnpike
                           Kew Garden Hills, New York 11367
                           Fax: (718) 380-3092

 To the Buyer:             TJ Holding Company, Inc.
                           Attn: Jonathan P. May, Vice President
                           1000 Corporate Drive
                           Fort Lauderdale, Florida 33334
                           Fax: (954) 351-5619

                                      -20-

<PAGE>

 With copies to:           Rudnick, Wolfe, Epstien & Zeidman
                           Attn: Mark A. Kirsch, Esq.
                           1401 New York Avenue, N.W.
                           Suite 900
                           Washington, D.C. 20005
                           Fax: (202) 879-5773

All  notices  or other  communications  shall  be  deemed  received  on the date
delivered if  delivered  personally,  by  facsimile,  by telex,  or by overnight
courier,  or three (3) business  days after being sent, if sent by registered or
certified mail.

     Section 8.5  Successors and Assigns.  This Agreement  shall be binding upon
and inure to the benefit of each of the Parties and their respective  successors
and  assigns.  No  assignment  shall  release  a Party  from any  obligation  or
liability under this Agreement.

     Section 8.6  Amendments.  The Parties,  by the consent of their  respective
Boards of Directors or officers  authorized by such Boards,  may amend or modify
this Agreement and the exhibits and schedules  hereto,  in such manner as may be
agreed upon, by a written instrument executed by each Party.

     Section   8.7   Waivers.   No  waiver   by  any   Party  of  any   default,
misrepresentation,   or  breach  of  warranty  or  covenant  hereunder,  whether
intentional  or not,  shall be  deemed  to  extend  to any  prior or  subsequent
default,  misrepresentation,  or breach of  warranty or  covenant  hereunder  or
affect in any way any rights  arising by virtue of any prior or subsequent  such
occurrence.

     Section  8.8  Expenses.  Each of the  Parties  shall bear its own costs and
expenses  (including  legal fees and expenses)  incurred in connection  with the
Agreements.

     Section 8.9 Severability. If any of the provisions of the Agreements may be
construed in more than one way, one of which would render the provision  illegal
or otherwise  voidable or  unenforceable,  such provision shall have the meaning
which renders it valid and enforceable. The language of all of the provisions of
the  Agreements  shall be  construed  according  to their fair  meaning  and not
strictly  construed  against  either Party.  If any court or other  governmental
authority shall determine any provision of the Agreements unenforceable or void,
the Parties agree that the provision  shall be amended so that it is enforceable
to the  fullest  extent  permissible  under the laws and public  policies of the
jurisdiction  in which  enforcement  is sought and  affords the Parties the same
basic rights and  obligations  and has the same economic  effect.  If any of the
provisions of the Agreements are held invalid or  unenforceable  by any court or
other governmental  authority or in any arbitration  proceeding,  such a finding
shall not invalidate the remainder of the Agreements.

                                      -21-

<PAGE>

     Section 8.10 Specific  Performance.  The Seller and Buyer each  acknowledge
that  they  would  be  irreparably  damaged  if  any of  the  provisions  of the
Agreements  are not  performed  in  accordance  with  their  specific  terms  or
otherwise are breached.  Accordingly,  the Parties agree that either Party shall
be entitled to an injunction to prevent a breach or  anticipatory  breach of the
provisions of the Agreements and to specifically  enforce the Agreements and the
terms and provisions of the Agreements in any action  instituted in any court of
the  United  States  or  any  state  thereof  or  any  foreign   country  having
jurisdiction over the Parties and the matter, in addition to any other remedy to
which it may be entitled, at law or in equity.

     Section 8.11  Governing Law. Any dispute with respect to the entering into,
performance,  or  interpretation of this Agreement shall be governed by the laws
of the State of Florida,  without  regard to the Florida law of  conflicts.  The
Parties  hereby  agree  that to the  extent any  disputes  arise that  cannot be
resolved directly between the Parties, the Parties shall file any necessary suit
only in the  federal  or state  court  having  jurisdiction  where  the  Buyer's
principal  office  is  then  located.  The  Parties  irrevocably  submit  to the
jurisdiction  of any such court and waive any objection  they may have to either
the jurisdiction or venue of any such court.

     Section 8.12  Counterparts.  This  Agreement may be executed in one or more
counterparts,  each of  which  shall be  deemed  an  original,  but all of which
together shall constitute one and the same instrument.

     Section 8.13 No Third Party Beneficiaries.  Except as expressly provided to
the contrary herein, nothing in this Agreement is intended, nor shall be deemed,
to confer upon any person or entity, other than the Parties and their successors
and assigns, any rights or remedies under or by reason of this Agreement.

     Section  8.14  Entire  Agreement.  This  Agreement  and all  schedules  and
exhibits  and all  agreements  and  instruments  to be  delivered by the Parties
pursuant to this  Agreement,  represent the entire  understanding  and agreement
between the Parties with respect to the subject  matter hereof and supersede all
prior oral and written and all  contemporaneous  oral negotiations,  commitments
and understandings between such Parties.

                                      -22-

<PAGE>

     IN WITNESS WHEREOF, this Agreement has been duly executed by the Parties as
of and on the date first above written.


(Corporate Seal)                        SELLER: T.J. CINNAMONS, INC., a Delaware
                                        corporation

Attest:                                 By: /s/ Charles N. Loccisano

Secretary                               Title: President & CEO


(Corporate Seal)                        BUYER: TJ HOLDING COMPANY, INC., a 
                                        Delaware corporation

Attest:                                 By: /s/ David L. Dorff

Secretary                               Title: Senior Vice President & CFO


                                      -23-
<PAGE>

                                   APPENDIX B


                               Fairness Opinion of
                          Berwind Financial Group, L.P.


                                       54
<PAGE>
                                                                         BERWIND
                                                           FINANCIAL GROUP, L.P.

                                                              Investment Banking
                                                                Merchant Banking

July 25, 1996

Board of Directors
T.J. Cinnamons, Inc.
135 Seaview Drive
Secaucus, NJ 07094-3618

Dear Board Members:

     You have requested the opinion of Berwind Financial Group, L.P. as to the
fairness, from a financial point of view, as of the date hereof, to the
shareholders of T.J. Cinnamons, Inc. ("Cinnamons" or the "Company") of the
consideration to be received by the Company pursuant to the terms of the
Purchase Agreement dated as of June 3, 1996 between Cinnamons and TJ Holding
Company, Inc. ("Acquiror"), a wholly owned subsidiary of Arby's, Inc. d/b/a/
Triarc Restaurant Group, an indirect wholly owned subsidiary of Triarc
Companies, Inc. (the "Purchase Agreement"). We understand that pursuant to the
Purchase Agreement, the terms of which are more fully described in a proxy
statement to be furnished to the shareholders of the Company, the Company has
agreed to sell the name "T.J. Cinnamons" and other related tradenames,
trademarks, service marks, logos, signs and emblems, and distinctive recipes,
secret formulas and technical information of Cinnamons and will assign to
Acquiror various manufacturer and distributor agreements. Triarc Restaurant
Group will enter into a license agreement with Cinnamons, granting the Company
the rights to use the intellectual property in connection with the sale of T.J.
Cinnamons branded products through wholesale channels of distribution.
Additionally, the Company will enter into a management contract ("Management
Agreement") with Acquiror for purposes of fulfilling the Company's obligations
under its existing franchise agreements. The terms of the proposed transaction
between Cinnamons, Acquiror, and Triarc Restaurant Group (the "Proposed
Transaction") are set forth in the Purchase Agreement.

     The Purchase Agreement provides for Cinnamons to receive an aggregate base
purchase price of $3,540,000; $1,790,000 of which will be paid in cash as
follows: (a) $25,000 paid at the execution of the Purchase Agreement, (b)
$1,165,000 paid at Closing, and (c) $600,000 paid at Closing directly to a
creditor to reduce existing indebtedness; and $1,750,000 of which will be paid
in promissory notes. The Purchase Agreement further provides for Cinnamons to
receive possible additional payments (the "Additional Payments") of up to a
maximum of $5,500,000 in the aggregate over time, conditioned upon system wide
gross sales of T.J. Cinnamons branded products in Triarc Restaurant Group's
restaurants, and royalty payments based on gross sales of new full concept
bakeries developed



 3000 CENTRE SQUARE WEST, 1500 MARKET STREET, PHILADELPHIA, PENNSYLVANIA 19102
                   PHONE (215) 575-2395, FAX: (215) 564-5402

<PAGE>
Board of Directors
T.J. Cinnamons, Inc.
July 25, 1996
Page 2

by Acquiror in enclosed mall locations. However, the Acquiror is under no
obligation to pay any such Additional Payments unless they are earned, and is
under no obligation to pursue such sales.

     Berwind Financial Group, L.P. ("Berwind"), as part of its investment
banking business, regularly is engaged in the valuation of assets, securities
and companies in connection with various types of asset and security
transactions, including mergers, acquisitions, private placements and valuations
for various other purposes, and in the determination of adequate consideration
in such transactions.

     In arriving at our opinion, we have, among other things: (i) reviewed the
historical financial performance, current financial position and general
prospects of Cinnamons; (ii) reviewed current publicly available financial
information concerning Triarc Companies, Inc.; (iii) reviewed and analyzed the
stock market performance and trading activity of Cinnamons; (iv) studied and
analyzed the consolidated financial and operating data of Cinnamons; (v)
considered the terms and conditions of the Proposed Transaction between
Cinnamons and Acquiror; (vi) met and/or communicated with certain members of
Cinnamons' senior management to discuss the Company's operations, historical
financial statements and future prospects; and (vii) conducted such other
financial analyses, studies and investigations as we deemed appropriate.

     Our financial analysis was based upon, but not limited to, a review of the
following documents and information examined during the course of our analysis.
Such documentation and information examined and analyzed included: (i) Purchase
Agreement dated June 3, 1996 by and between Acquiror and Cinnamons, including
Management and License Agreements; (ii) Preliminary Proxy Statement dated June
24, 1996; (iii) other Cinnamons SEC filings, including 10-KSBs, 10-KSB/A-1s, and
10QSBs for the years ended December 31, 1994 and 1995 and the quarters ended
March, June and September 1994 through March 1996; (iv) internally-prepared
financial statements for the periods ended December 31, 1995, March 31, 1996,
April 30, 1996, and May 31, 1996; (v) internally-prepared projections for
Cinnamons based on various assumptions, including if (a) the Proposed
Transaction does not occur; (b) the Proposed Transaction occurs and Cinnamons
expands its wholesale activities; and (c) the Proposed Transaction occurs, but
there is no expansion of Cinnamons' wholesale activities; (vi) internally-
prepared unaudited pro forma financial statements for the three months ended
March 31, 1996, to reflect the Proposed Transaction; (vii) Cinnamons' accounts
receivable aging schedule at May 31, 1996 and accounts payable aging schedules
at December 31, 1995, January 31, 1996, March 31, 1996, April 30, 1996, and May
31, 1996; (viii) NASDAQ trading reports from Cinnamons' IPO through April 1996;
and (ix) Cinnamons Confidential Information Memorandum prepared by the Company
with the assistance of Arthur Andersen LLP, as well as draft status summary
sheets regarding potential strategic partners for Cinnamons.

<PAGE>
Board of Directors
T.J. Cinnamons, Inc.
July 25, 1996
Page 3

     Our opinion is given in reliance on information and representations made or
given by Cinnamons, and its officers, directors, auditors, counsel and other
agents, and on filings, releases and other information issued by the Company
including financial statements, financial projections, and stock price data, as
well as certain information from recognized independent sources. We have not
independently verified the information concerning Cinnamons nor other data which
we have considered in our review and, for purposes of the opinion set forth
below, we have assumed and relied upon the accuracy and completeness of all such
information and data. Additionally, we assume that the Proposed Transaction is,
in all respects, lawful under applicable law.

     Especially relevant to our opinion is the independent auditor's report
dated February 23, 1996 which indicated the Company had suffered recurring
losses from operations, had a working capital deficiency, a net capital
deficiency and was not in compliance with the terms of a note payable to a
licensee that raised substantial doubt about the Company's ability to continue
as a going concern. The Company's Form 10-QSB filed on May 14, 1996 with the
Securities and Exchange Commission for the quarterly period ended March 31, 1996
indicated the Company was in need of immediate financing to continue its
operations and pursue its business plan and that without such financing the
Company may not be able to continue its existing business operations.
Additionally, the Company made protracted, but generally unsuccessful attempts
to pursue other prospective domestic strategic partners, which included merging
or selling all or a portion of the assets of the Company either through its own
efforts or its professional agent.

     With regard to financial and other information relating to the general
prospects of the Company, we have assumed that such information has been
reasonably prepared and reflects the best currently available estimates and
judgments of the management of Cinnamons as to its most likely future
performance. In rendering our opinion, we have assumed that in the course of
obtaining the necessary regulatory approvals for the Proposed Transaction and in
preparation of the amendment to the proxy statement, no conditions will be
imposed that will have a material adverse effect on the contemplated benefits of
the Proposed Transaction to the shareholders of the Company.

     Our opinion is necessarily based on economic, market, financial and other
conditions as they exist, and on the information made available to us, as of the
date of this letter. It should be understood that although subsequent
developments may affect this opinion, we do not have any obligation to update,
revise, or reaffirm this opinion. We are expressing no opinion herein as to the
prices at which the common shares of the Company will actually trade at any
time. Our opinion does not constitute a recommendation to the Board of Cinnamons
and does not constitute a recommendation to any shareholder as to how such
shareholder should vote on the Proposed Transaction.

<PAGE>
Board of Directors
T.J. Cinnamons, Inc.
July 25, 1996
Page 4

     This letter is for the information of the Company's Board of Directors only
in their evaluation of the Proposed Transaction and may not be relied upon by
any other person. This letter is not to be quoted or referred to, in whole or in
part, in any registration statement, prospectus, or in any other document used
in connection with the offering or sale of securities, nor shall this letter be
used for any other purposes, without our prior written consent, except that this
opinion may be included in its entirety as an appendix to the Company's Proxy
Statement furnished to the Company's shareholders in connection with the
Proposed Transaction.

     Based on the foregoing and such other factors as we deem relevant, it is
our opinion that, as of the date hereof, the consideration to be received by the
Company pursuant to the Proposed Transaction is fair, from a financial point of
view, to the shareholders of the Company.


                                       Sincerely

                                       /s/ BERWIND FINANCIAL GROUP, L.P.
                                       BERWIND FINANCIAL GROUP, L.P.
<PAGE>

                              T.J. CINNAMONS, INC.
                                135 Seaviw Drive
                           Secaucus, New Jersey 07094

                 This Proxy solicited by the Board of Directors
              for Annual Meeting of Stockholders on August 27, 1996


     The undersigned  hereby constitutes and appoints Charles Loccisano and Alan
Gottlich and each of them,  with full power of  substitution,  the  attorneys in
fact and proxies of the undersigned  with full power of substitution  for and in
the name of the undersigned to attend the Annual Meeting of Stockholders of T.J.
Cinnamons, Inc. (the "Company") to be held on August 27, 1996 at 9:00 am Eastern
Standard Time, and any adjournment or adjournments thereof,  hereby revoking any
proxies heretofore given, to vote all shares of stock of T.J. Cinnamons, Inc. to
which the  undersigned is entitled to vote as indicated on the proposals as more
fully set forth in the Proxy  Statement and in their  discretion upon such other
matters as may come before the meeting.  The undersigned directs that this proxy
be voted as follows:

(1)      Election of Directors
         Nominees:  CHARLES LOCCISANO,  ALAN GOTTLICH,  PHILIP FRIEDMAN, and DAN
         FELDMAN  (mark  only  one of the  following  lines)  
         |_|  VOTE  FOR all nominees  listed  above,  except  vote  withhold  
         as to  the  following nominees (if any):

         _______________________________________________

         |_|  VOTE WITHHELD for all nominees

           The Board of Directors recommends a vote for all nominees.

(2)      Proposal  to  approve  the  sale  of  certain  assets  of the  Company,
         comprised of all of the T.J. Cinnamons trademarks,  trade names, logos,
         recipes  and secret  formulas  as more fully set forth in the Notice of
         Meeting and Proxy Statement with respect to such Meeting.

                          For           Against        Abstain
                          |_|             |_|            |_|
         The Board of Directors recommends a vote FOR this proposal.

(3)      To transact such other  business as may properly come before the
         meeting or ant postponement or adjournment thereof.


     This proxy  will,  when  properly  executed,  be voted as  directed.  If no
directions  to the contrary are  indicated,  the persons  named herein intend to
vote FOR the election of the named nominees for director, and for Proposal 2.

     The proxy agents present and acting in person or by their  substitutes  (or
if only one is present and acting,  them that one) may  exercise  all the powers
conferred by this Proxy.  Discretionary  authority is conferred by this Proxy as
to certain matters described in the Company's Proxy Statement.

                    The undersigned hereby acknowledges receipt of the Company's
                    1995 Annual Report to Stockholders and the Notice of Meeting
                    and Proxy Statement for the aforesaid Annual Meeting.

                    _________________________
                    (Date)

                    ________________________________________
                    Signature of Stockholder

                    ________________________________________
                    Signature of Stockholder

                    DATE AND SIGN  EXACTLY  AS NAME  APPEARS  HEREON  EACH JOINT
                    TENANT  MUST  SIGN.  WHEN  SIGNING  AS  ATTORNEY,  EXECUTOR,
                    TRUSTEE,  ETC. GIVE FULL TITLE.  IF SIGNER IS A CORPORATION,
                    SIGN IN FULL CORPORATE NAME BY AUTHORIZED OFFICER.



PLEASE DATE AND SIGN THIS PROXY AND RETURN IT PROMPTLY IN THE  ENCLOSED  POSTAGE
PAID ENVELOPE.

                                       55


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