PARAMARK ENTERPRISES INC
10QSB, 1997-05-14
PATENT OWNERS & LESSORS
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                       Securities and Exchange Commission
                             Washington, D.C. 20549
                   FORM 10-QSB-Quarterly or Transition Report

                                   (Mark One)

[X]      QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE 
         ACT OF 1934
              For the quarterly period ended March 31, 1997.

[ ]      TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
         ACT
          For the transition period from              to

                  Commission file number  0-23026

                        Paramark Enterprises, Inc.
   (Exact name of small business issuer as specified in its charter)

         Delaware                          22-3261564
 (State or other jurisdiction          (I.R.S. Employer Identification
 of incorporation or organization)      No.)


                  135 Seaview Drive, Secaucus, New Jersey 07094
                    (Address of principal executive offices)

                                  201-422-0910
                 (Issuer's telephone number including area-code)


                                 Not Applicable
      (Former name, former address and former fiscal year, if changed since
                                  last report)

Check  whether the issuer (1) filed all reports  required to be filed by Section
13 or 15(d) of the  Exchange  Act during the past 12 months (or for such shorter
period that the  registrant  was required to file such reports) and (2) has been
subject to such filing requirements for the past 90 days. Yes * No

                      APPLICABLE ONLY TO CORPORATE ISSUERS

State the number of shares outstanding of each of the issuer's classes of common
stock as of the latest practicable date:

Common Stock, $.01  par value - 3,068,833 shares as of May 14, 1997.

<PAGE>

                            Paramark Enterprises Inc.



Part I            FINANCIAL INFORMATION

Item I            FINANCIAL STATEMENTS

                  INDEX TO FINANCIAL STATEMENTS                           PAGE

                  Balance Sheets at December 31, 1996 and                   3
                  March 31, 1997.

                  Statement of Operations for the three months ended        4
                  March 31, 1996 and March 31, 1997.

                  Statement of Cash Flows for the three months ended        5
                  March 31, 1996 and March 31, 1997.

                  Notes to Financial Statements                             6


Item 2            MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                  FINANCIAL CONDITION AND RESULTS OF OPERATIONS             8

Part II           OTHER INFORMATION                                        12

Item 6            EXHIBITS AND REPORTS ON FORM 8-K                         12


SIGNATURES                                                                 13

                                      -2-
<PAGE>

                           PARAMARK ENTERPRISES, INC.
                           CONSOLIDATED BALANCE SHEET
<TABLE>
<CAPTION>
                                                                        December 31,       March 31,
                                                                           1996              1997
                                                                         (Audited)       (Unaudited)
                                     ASSETS
<S>                                                                        <C>              <C>    
Current Assets:
         Cash                                                              $49,677          $35,569
         Accounts receivable, less allowance for doubtful accounts         335,322          225,414
         Notes receivable - current maturities                           1,383,836        1,074,613
         Inventory                                                          82,201          104,351
         Prepaid expenses and other current assets, net                     40,380           59,188
                                                                       -----------      -----------
                  Total current assets                                   1,891,406        1,499,134

         Property and equipment                                            188,547          207,826
         Excess of cost over fair value of net assets acquired             531,666          517,917
         Notes Receivable, net of current maturities                        39,675           26,450
                                                                       -----------      -----------

                  Total Assets                                          $2,561,294       $2,251,327
                                                                       ===========      ===========

                      LIABILITIES AND STOCKHOLDERS' EQUITY

Current Liabilities:
         Accounts payable and accrued expenses                            $833,319         $493,504
         Current maturities of long-term debt                              168,809          308,242
         Other current liabilities                                          53,383           33,717
                                                                       -----------      -----------
                  Total current liabilities                              1,055,511          835,463

Long-Term Debt, net of current maturities                                   39,675           26,450
                                                                       -----------      -----------

         Total liabilities                                               1,095,186          861,913
                                                                       -----------      -----------

                              STOCKHOLDERS' EQUITY

Preferred Stock                                                                  0                0
Common Stock                                                                30,689           30,689
Additional paid-in capital                                               6,757,491        6,757,491
Accumulated deficit                                                     (5,232,072)      (5,398,765)
                                                                       -----------      -----------
         Total stockholders' equity                                      1,556,108        1,389,414
                                                                       -----------      -----------

         Total Liabilities and Stockholders' Equity                     $2,651,294       $2,251,327
                                                                       ===========      ===========
</TABLE>

                        SEE NOTES TO FINANCIAL STATEMENTS

                                      -3-
<PAGE>

                           PARAMARK ENTERPRISES, INC.
                      CONSOLIDATED STATEMENT OF OPERATIONS
                                   (UNAUDITED)
<TABLE>
<CAPTION>
                                                        For the Three Months
                                                           Ended March 31,
                                                        1996              1997
<S>                                                   <C>              <C>     
Revenue:
         Wholesale sales                              $169,836         $422,539
         Sales from Company-owned stores                60,167           51,383
         Royalties and licensing fees                  144,067           17,129
         Other                                          16,679            4,667
                                                   -----------      -----------
                  Total revenue                        390,749          495,718

Operating expenses:
         Cost of goods sold                            192,638          355,210
         Selling, general and administrative           294,107          385,678
                                                   -----------      -----------
                  Total operating expenses             486,745          740,888
                                                   -----------      -----------

Loss from operations                                   (95,996)        (245,170)
                                                   -----------      -----------

Other income (expense):
         Interest income (expense), net                (17,125)          22,761
         Other income                                      668           55,716
                                                   -----------      -----------
                  Total other income (expense)         (16,457)          78,477
                                                   -----------      -----------

Net income (loss)                                    ($112,453)       $(166,693)
                                                   ===========      ===========

Net income (loss) per common share                      ($0.04)          $(0.05)
                                                   ===========      ===========

Weighted average number of
         common shares outstanding                   2,910,833        3,068,833
                                                   ===========      ===========
</TABLE>

                        SEE NOTES TO FINANCIAL STATEMENTS

                                      -4-
<PAGE>

                           PARAMARK ENTERPRISES, INC.
                      CONSOLIDATED STATEMENT OF CASH FLOWS
                                   (UNAUDITED)
<TABLE>
<CAPTION>
                                                                                  For the Three Months
                                                                                     Ended March 31,
                                                                                   1996            1997
<S>                                                                                <C>            <C>   
Cash flow from operating activities:
         Net income (loss)                                                      ($112,453)     ($166,693)
Adjustments to reconcile net income (loss) to net cash from
         operating activities:
           Depreciation and amortization                                           53,400         22,492
           Licensing revenue                                                       (7,500)             0
           Provision for doubtful accounts                                         10,315              0
           Noncash interest expense                                                14,572              0
           Changes in operating assets and liabilities:
           (Increase) decrease in accounts receivable                             (25,980)       109,908
           (Increase) decrease in inventories                                           0        (22,150)
           (Increase) decrease in prepaid expenses and other current assets       (29,220)       (18,807)
           Increase (decrease) in accounts payable and accrued expenses            (3,359)      (359,482)
           Increase (decrease) in other current liabilities                        30,038              0
                                                                                ---------      ---------

                                                                                  (70,186)      (434,733)

Cash flows from investing activities:
         Purchases of equipment                                                         0        (28,021)
                                                                                ---------      ---------

                                                                                        0        (28,021)
                                                                                ---------      ---------

Cash flows from financing activities:
         Proceeds from notes payable                                               50,361        158,257
         Proceeds from notes receivable                                                 0        322,448
         Payment of notes payable                                                       0        (32,049)
                                                                                ---------      ---------
                                                                                   50,361        448,656
                                                                                ---------      ---------

Net increase (decrease) in cash                                                   (19,826)       (14,098)

Cash at beginning of period                                                        51,677         49,677

Cash at end of period                                                             $31,851        $35,569
                                                                                =========      =========
</TABLE>

                        SEE NOTES TO FINANCIAL STATEMENTS

                                      -5-
<PAGE>

                           Paramark Enterprises, Inc.
                          Notes to Financial Statements
                                   (Unaudited)

Note 1 - Basis of Presentation

The  accompanying  financial  statements  have been prepared by the Company,  in
accordance  with  generally  accepted  accounting  principles and except for the
Balance Sheet at December 31, 1996, all statements are unaudited. In the opinion
of  management,  all  adjustments  (consisting  of  normal  recurring  accruals)
considered necessary for a fair presentation have been included.

Additionally,  certain information and footnote disclosures normally included in
financial  statements  prepared in accordance with generally accepted accounting
principals have been omitted. It is suggested that these financial statements be
read in connection with the financial  statements and notes thereto  included in
the Company's  Annual  Report on Form 10-KSB for the fiscal year ended  December
31, 1996.  There have been no significant  changes of accounting  policies since
December  31,  1996.   For   comparability,   certain  1996  amounts  have  been
reclassified, where appropriate, to conform with the 1997 presentation.

Note 2 - Net Income (Loss) Per Common Share

Net loss per common  share is  calculated  by dividing  net loss by the weighted
average number of shares of common stock  outstanding for each period presented.
For purposes of these  computations,  shares  issuable  upon the exercise of all
common stock purchase  options and warrants  outstanding have been excluded from
the  computation of weighted  average shares  outstanding  since their effect is
antidilutive.

Note 3 - Income Taxes

No provision  (credit) for income taxes has been made for the three months ended
March 31,  1997 and 1996 as the  Company  has net  operating  losses.  These net
operating losses have resulted in a deferred tax asset at March 31, 1997. Due to
the  uncertainty  regarding  the  ultimate  amount of income tax  benefits to be
derived from the  Company's  net  operating  losses,  the Company has recorded a
valuation allowance for the entire amount of the deferred tax asset at March 31,
1997.

Note 4 - Sale of Assets

In August 1996, the Company closed a purchase agreement (the "Transaction") with
Triarc Restaurant Group d/b/a/ Arby's,  Inc. ("Triarc") through which (a) Triarc
purchased the  trademarks,  service  marks,  recipes and secret  formulas of the
Company,  (b) Triarc licensed back to the Company the rights to operate existing
franchised  bakery locations and to distribute T.J.  Cinnamons  products through
retail grocery outlets,  and (c) the Company entered into a management agreement
with Triarc to manage the franchise system.

                                      -6-
<PAGE>

The Company  received  payments of $25,000 at the execution of the  Transaction,
$1,765,000 at the closing,  a promissory note in the amount of $1,650,000  which
is being paid in fifteen (15) equal monthly  installments  beginning  October 1,
1996, a promissory  note in the amount of $100,000 which is being paid in twenty
four (24) equal monthly installments beginning October 1, 1996. In addition, the
purchase  agreement the potential for contingent  payments of up to a maximum of
an additional  $5,500,000 over time dependent upon the amount of T.J.  Cinnamons
product  sales by Triarc  exceeding  a minimum  base  system wide sales of $26.3
million. Pursuant to the terms of the Transaction,  T.J. Cinnamons, Inc. changed
its name to Paramark Enterprises, Inc.

Simultaneous  with the closing of the  Transaction,  the Company entered into an
agreement  with Heinz Bakery  Products to terminate the 1992  manufacturing  and
license  agreement.  Under the terms of the  agreement,  the Company  paid Heinz
Bakery Products $600,000 at closing, and assigned to Heinz the Triarc promissory
note in the amount of $100,000 payable with interest in equal  installments over
a two year period.

Note 5 - Short Term Financing

In December,  1996 the Company consummated a short term loan with Gelt Financial
Corporation  ("Gelt") in the amount of $100,000,  and in March, 1997 the Company
increased the loan with Gelt by an additional $175,000.  The terms of these Gelt
loans  provided for interest at a rate of prime plus three and one half percent,
and a placement fee of 5.5%. These loan have been secured by a security interest
in the 15 month note receivable from Triarc in the original  principal amount of
$1,650,000,  and will be fully  amortized  and paid in full by December 1, 1997.
The proceeds of these loans were used to pay outstanding  indebtedness  and fund
working capital.

                                       -7-

<PAGE>

Part  I   Item 2

MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
RESULTS OF OPERATIONS.

The following  discussion and analysis  should be read in  conjunction  with the
financial statements and notes thereto appearing elsewhere in this report.

       RESULTS OF OPERATIONS  (for the three month period ended March 31, 1997
       compared to the three month period ended March 31, 1996).

       The following tables set forth the components of the Company's revenue:

                                    Three Months Ended March 31,
                                        1996          1997
     Wholesale sales                  $169,800     $422,500
     Company-owned bakery sales         60,200       51,400
     Royalties and licensing fees      144,100       17,100
     Other                              16,700        4,700
                                      --------     --------
     Total Revenue                    $390,800     $495,700

         Wholesale sales were $422,500 for the three months ended March 31, 1997
as compared to $169,800 for the three months ended March 31, 1996. In the fourth
quarter of 1996,  the Company began  production in its own bakery  manufacturing
facility  in Santa Ana,  California.  The current  products  sold by the Company
include:  T.J.  Cinnamons gourmet cinnamon rolls,  T.J.  Cinnamons mini cinnamon
rolls,  CinnaChips, C & W Gourmet Rugalach and a variety of specialty cakes. All
of these  products  are sold in various  packaging  and sizes,  and are  shipped
through both fresh and frozen distribution.

         To develop its  wholesale  sales,  the Company is focusing  its selling
efforts in three geographic areas through alliances with the following three key
food  brokerage  groups:  (a) Le Grand  Marketing,  representing  retail grocery
stores California; (b) American Sales and Marketing, representing the membership
club  stores  nationwide  and retail  grocery  stores in the  mid-west,  and (c)
Douglas  Sales,  representing  retail  grocery  stores in the New York Tri-State
area.  The Company is  currently  selling  products to the  following  accounts:
Ralphs Supermarkets, Lucky's Supermarkets, Price/Costco, Hughs Supermarkets, and
FEDCO. These chains represent over 600 locations.

         Company-owned  bakery  sales  decreased by 15% to $51,400 for the three
months  ended March 31, 1997 from  $60,200 for the three  months ended March 31,
1996.  This sales  decrease  resulted  from a decline in mall  traffic  due to a
number of  vacancies  in the  Poughkeepsie  Galleria  mall.  In April 1997,  the
Company entered into a management  agreement  whereby the Poughkeepsie  Galleria
mall bakery will be operated  with all cash  deficits  funded by the manager and
all positive cash flow retained by the manager as a management fee.

                                      -8-
<PAGE>


         Royalty and  licensing  fee revenue  decreased to $17,100 for the three
months  ended March 31, 1997 from  $144,100 for the three months ended March 31,
1996. This decrease in franchise  royalties resulted primarily from the terms of
the Triarc Transaction  requiring the Company to provide franchisees an offer to
forgive all  royalties  for the period  August,  1996 through  January,  1997 in
exchange for a general  release  against the Company.  Franchisees  representing
approximately  80% of the  franchised  bakery units  entered into these  general
release agreements. The decreases in license fees are primarily from a decreases
in the sales of "proof and bake" cinnamon  rolls  utilized in various  locations
under  licensing  agreements.  In  August,  1996,  the  Company  terminated  its
trademark and technology  license agreement with Heinz Bakery Products which was
a condition for the closing of the Triarc Transaction.

         Product  rebates  decreased  to $4,700 for the three months ended March
31, 1997 as compared to $16,700 for the three months ended March 31, 1996. These
product rebates are from various supplier rebates and commitment fees.

         Cost of goods sold  increased  to $355,210  for the three  months ended
March 31, 1997 from  $192,210 for the three  months  ended March 31, 1996.  This
increase  is  primarily  the  result  of the  cost  of the  wholesale  sales  to
supermarkets and membership club chains.

         Selling,  general  and  administrative  expenses  increased  by  31% to
$385,678 for the three  months ended March 31, 1997 from  $294,107 for the three
months  ended  March 31,  1996.  These  increases  are  primarily  the result of
increases  in selling  general  and  administrative  costs  associated  with the
Company's entry into the wholesale distribution business.

         Net  interest  income for the three  months  ended  March 31,  1997 was
$22,761 as compared to net interest expense for the three months ended March 31,
1996 of $17,125.  This change in net interest expense resulted from the interest
earned on the notes receivable from Triarc Restaurant Group.

         Other  income of $55,716 for the three  months  ended March 31, 1997 as
compared to $668 for the three months  ended March 31, 1996 are from  reductions
in account payable and accrued liabilities resulting from discounted settlements
and  write-offs of accounts  payable based on their being no recent contact with
the Company by the creditors being owed such amounts

LIQUIDITY AND CAPITAL RESOURCES

         At March 31,  1997,  the  Company  had a  working  capital  surplus  of
approximately $663,700.

         The Company  owed  approximately  $488,600  to various  trade and other
creditors at March 31, 1997,  of which  approximately  $200,000 was more than 90
days past due. The Company is currently experiencing cash flow deficits from its
operating  activities  primarily because its current expenses exceed its current
revenues.  These  deficits  are  currently  being  funded  by the  Triarc  notes
receivable payments.  The Company will continue to incur cash flow deficits from
its  operating  activities  until  such time that the  Company is able to attain
sales levels sufficient to support its operations.

                                      -9-
<PAGE>

         The  Company  used net cash in  operating  activities  in the amount of
$434,733  for the three  months ended March 31, 1997  resulting  primarily  from
decreases in accounts payable, as compared to $70,186 for the three months ended
March 31,  1996.  The Company  used net cash from  investing  activities  in the
amount of $28,021 for the three months ended March 31, 1997  resulting  from the
purchases of  equipment.  The Company  received  net cash  provided by financing
activities  in the amount of $448,656  for the three months ended March 31, 1997
resulting from proceeds  received from notes  receivable  and notes payable,  as
compared to net cash  provided by financing  activities in the amount of $50,361
for the three months ended March 31, 1996.

         In August 1996,  the Company  closed a purchase  agreement  with Triarc
Restaurant  Group d/b/a/ Arby's,  Inc.  ("Triarc")  pursuant to which (a) Triarc
purchased the  trademarks,  service  marks,  recipes and secret  formulas of the
Company,  (b) Triarc licensed back to the Company the rights to operate existing
franchised  bakery locations and to distribute T.J.  Cinnamons  products through
retail grocery outlets,  and (c) the Company entered into a management agreement
with Triarc to manage the franchise system.

         The  Company  received  payments  of  $25,000 at the  execution  of the
agreement,  $1,765,000  at the  closing,  a  promissory  note in the  amount  of
$1,650,000 which is being paid in fifteen (15) equal monthly  installments which
began on October 1, 1996, and a promissory  note in the amount of $100,000 which
is being paid in twenty  four (24) equal  monthly  installments  which  began on
October  1, 1996  with a $50,000  balloon  payment  on  September  1,  1998.  In
addition,  the purchase  agreement  provides for contingent  payments of up to a
maximum of an additional  $5,500,000 over time dependent upon the amount of T.J.
Cinnamons  product sales by Triarc exceeding a minimum base system wide sales of
$26.3 million.

         Simultaneous  with the closing of the Triarc  transaction,  the Company
entered into an  agreement  with Heinz  Bakery  Products to  terminate  the 1992
manufacturing  and  license  agreement.  Under the terms of the  agreement,  the
Company paid Heinz Bakery  Products  $600,000 at closing,  and assigned to Heinz
the Triarc  promissory  note in the amount of $100,000  payable with interest in
equal  installments  over a twenty four (24) month period with a $50,000 balloon
payment.

         In December,  1996 the Company  consummated a short term loan with Gelt
in the amount of $100,000,  and in March,  1997 the Company  increased  the loan
with Gelt by an additional $175,000.  The terms of these Gelt loans provided for
interest at a rate of prime plus three and one half percent, and a placement fee
of 5.5%.  These loans have been  secured by a security  interest in the 15 month
note receivable from Triarc in the original principal amount of $1,650,000,  and
will be fully  amortized  and paid in full by December 1, 1997.  The proceeds of
these loans were used to pay outstanding indebtedness and fund working capital.

         Following  the  closing  of  the  Triarc  transaction,   the  Company's
operations  have been  concentrated  exclusively  on its  wholesale  development
activities.  Accordingly,  the Company is entirely  dependent  on its  wholesale
operations  as its primary  source of  revenues  in  addition to the  additional
revenues  generated  from the Triarc  transaction.  The  Company has applied the
proceeds  from the  Triarc  transaction  towards  a  reduction  of its  existing
indebtedness,  to develop  its  wholesale  bakery  production  facility,  and to
provide

                                      -10-
<PAGE>

working  capital for its  operations.  Management  believes that funds generated
from the Triarc  transaction  will provide  sufficient  working  capital for its
planned product manufacturing and distribution  expansion plans at least through
December, 1997.

         In  May  1997,  the  Company  entered  into a  letter  of  intent  with
Commonwealth   Associates  whereby  Commonwealth  Associates  will  act  as  the
Company's  investment advisor in areas including  long-term  financial planning,
expansion  and capital  structure,  mergers,  acquisitions  and other  corporate
financial  matters.  Pursuant  to  this  relationship,  Commonwealth  Associates
contemplates  acting  as the  Company's  placement  agent in  connection  with a
planned convertible preferred stock private placement. All proceeds derived from
the  private  placement  will  be  utilized  toward  automating  the  Santa  Ana
production  facility,   establishing  a  North  East  production  facility,  and
establishing a working capital reserve.


                                      -11-
<PAGE>

PART II OTHER INFORMATION


Item 3 DEFAULTS UPON SENIOR SECURITIES

          None

Item 6 EXHIBITS AND REPORTS ON FORM 8-K 

          (a)  No exhibits

          (b)  On February 6, 1997 the registrant filed a Current Report on Form
               8-K  covering   Item  4,  Changes  in   Registrant's   Certifying
               Accountant, disclosing the dismissal of Goldstein, Golub, Kessler
               & Co.,  P.C.  and the  retention  of Arthur  Andersen  LLP as its
               independent public accountants.  On March 10, 1997 the registrant
               filed a Current  Report on Form 8-K/A covering Item 4, Changes in
               Registrant's Certifying Accountant, disclosing the resignation of
               Arthur  Andersen  LLP and the  retention  of Amper,  Politziner &
               Mattia as its indepen- dent public accountants.

                                      -12-
<PAGE>

                                   SIGNATURES


Pursuant to the  requirements  of the  Securities  and Exchange Act of 1934, the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned hereto duly authorized.




                           Paramark Enterprises, Inc.




Dated: May 14, 1997        By: /s/ Charles N. Loccisano
                               Charles N. Loccisano,
                               Chairman and Chief Executive Officer




                           By: /s/ Alan S. Gottlich
                               Alan S. Gottlich, President
                               and Chief Financial Officer
                               (Principal Accounting Officer)



<TABLE> <S> <C>

<ARTICLE> 5
<CIK> 0000915661
<NAME> PARAMARK ENTERPRISES, INC.
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-START>                             JAN-01-1996
<PERIOD-END>                               MAR-31-1997
<CASH>                                          35,569
<SECURITIES>                                         0
<RECEIVABLES>                                1,394,027
<ALLOWANCES>                                    64,000
<INVENTORY>                                    104,351
<CURRENT-ASSETS>                             1,499,134
<PP&E>                                         243,839
<DEPRECIATION>                                  36,013
<TOTAL-ASSETS>                               2,251,327
<CURRENT-LIABILITIES>                          834,463
<BONDS>                                              0
<COMMON>                                        30,689
                                0
                                          0
<OTHER-SE>                                   1,358,726
<TOTAL-LIABILITY-AND-EQUITY>                 2,251,327
<SALES>                                        473,922
<TOTAL-REVENUES>                               495,718
<CGS>                                          355,210
<TOTAL-COSTS>                                  662,411
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                   0
<INCOME-PRETAX>                                (166,693)
<INCOME-TAX>                                         0
<INCOME-CONTINUING>                                  0
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                  (166,693)
<EPS-PRIMARY>                                    (0.05)
<EPS-DILUTED>                                    (0.05)
        

</TABLE>


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