PARAMARK ENTERPRISES INC
8-K, 1998-07-09
BAKERY PRODUCTS
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                                    FORM 8-K


                       SECURITIES AND EXCHANGE COMMISSION
                                Washington, D.C.

                                 CURRENT REPORT

                    Pursuant to Section 13 or 15 (d) of the
                        Securities Exchange Act of 1934


        Date of Report (Date of earliest event reported): June 30, 1998


                           PARAMARK ENTERPRISES, INC.
               (Exact name of registrant as specified in charter)


         Delaware                        0-23026                 22-3261564
(State or other jurisdiction of  (Commission File Number)   (I.R.S. Employer
incorporation or organization)                            Identification Number)


                                One Harmon Plaza
                           Secaucus, New Jersey 07094
          (Address of principal executive offices, including zip code)


       Registrant's telephone number, including area code: (201) 422-0910


                               135 Seaview Drive
                           Secaucus, New Jersey 07094
         (Former name or former address, if changed since last report)

<PAGE>
Item 5. Other Events.

         On June 30, 1998,  Paramark  Enterprises,  Inc. (the "Company") entered
into an agreement (the "Agreement")  with Triarc  Restaurant Group,  pursuant to
which the Company will sell its T.J. Cinnamons(R)  wholesale distribution rights
and will  assign all of its  franchise  agreements  for T.J.  Cinnamons(R)  full
concept bakeries to a subsidiary of Triarc Restaurant Group.
         The Company  will  continue to  distribute  certain  T.J.  Cinnamons(R)
branded  products  during a transition  period  ending on December 31, 1998,  to
certain  supermarket and wholesale club accounts.  The transaction is subject to
the  approval  of  the  Company's   shareholders  and  other  customary  closing
conditions.
         The Agreement  provides for an aggregate  purchase  price of $4,000,000
and a  contingent  additional  payment of up to  $1,000,000,  based on achieving
certain  specified  sales targets for the fiscal year ending  December 31, 1998.
The Company will retain all liabilities  relating to all aspects of its business
for all periods prior to the closing.
         The foregoing  summary of the Agreement is only a brief  description of
the  Agreement  and is amplified  and  qualified in its entirety by the detailed
provisions  of  the  Agreement  which  is  filed  as an  exhibit  hereto  and is
incorporated herein.


Item 7. Financial statements and Exhibits.

              (c) Exhibits.

                  Number   Title

                  10.1     Agreement  by between  and among TJ Holding  Company,
                           Inc., Arby's,  Inc. d/b/a Triarc Restaurant Group and
                           Paramark Enterprises, Inc.

                  10.2     Form of Wholesale  License  Agreement between Arby's,
                           Inc.  d/b/a  Triarc  Restaurant  Group  and  Paramark
                           Enterprises, Inc.

                  99.1     Press release dated July 8, 1998.

<PAGE>

                                   SIGNATURES


         Pursuant to the  requirements  of the Securities  Exchange Act of 1934,
Registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.



                                   Paramark Enterprises, Inc.
                                   (Registrant)



                                   By: /s/ Alan S. Gottlich
                                   Alan S. Gottlich
                                   President


Dated:            July 9,1998


                                   Agreement
                                between and among
                            TJ Holding Company, Inc.
                   Arby's, Inc. d/b/a Triarc Restaurant Group
                           Paramark Enterprises, Inc.

<PAGE>

                               TABLE OF CONTENTS

                                                                           Page

ARTICLE 1  ASSIGNMENT OF THE TJC LICENSE AGREEMENTS; PAYMENT; CLOSING        2
                           Section 1.1      Assignment of the TJC License 
                                            Agreements                       2
                           Section 1.2      Closure of Poughkeepsie Bakery   3
                           Section 1.3      Consideration                    3
                           Section 1.4      Additional Consideration         3
                           Section 1.5      Off-Set of Deferred Payments     5
                           Section 1.6      The Closing                      5
                           Section 1.7      No Assumption of Liabilities     5

ARTICLE 2  DISCHARGE AND RELEASE; ACCOUNTING; CONTINUING RESTRICTIONS        6
                           Section 2.1      Discharge and Release            6
                           Section 2.2      Termination of Agreements        6
                           Section 2.3      Accounting                       6
                           Section 2.4      Continuing Restrictions and 
                                            Obligations                      6

ARTICLE 3  REPRESENTATIONS OF PARAMARK                                       6
                           Section 3.1      Organization and Authority       6
                           Section 3.2      Authorization; No Conflicts      7
                           Section 3.3      Ownership of the TJC License 
                                            Agreements                       7
                           Section 3.4      Litigation                       8
                           Section 3.5      Financial Statements             8
                           Section 3.6      Franchises                       8
                           Section 3.7      Approvals                        9
                           Section 3.8      Contracts and Commitments        9
                           Section 3.9      Compliance with Laws             9
                           Section 3.10     Disclosure                       9
                           Section 3.11     Absence of Certain Changes       9
                           Section 3.12     Product Liability               10
                           Section 3.13     Finders                         10
                           Section 3.14     Undisclosed Liabilities         10
                           Section 3.15     Financial Condition             10
                           Section 3.16     The Purchase Agreement          11

ARTICLE 4  REPRESENTATIONS OF TJHC                                          11
                           Section 4.1      Organization and Authority      11
                           Section 4.2      Authorization; No Conflicts     11
                           Section 4.3      Regulatory Approvals            12
                           Section 4.4      Finders                         12
                           Section 4.5      The Purchase Agreement          12
                           Section 4.6      Disclosure                      12

ARTICLE 5  REPRESENTATIONS OF ARBY'S                                        12
                           Section 5.1      Organization and Authority      12
                           Section 5.2      Authorization; No Conflicts     12
                           Section 5.3      Regulatory Approvals            13
                           Section 5.4      Finders                         13
                           Section 5.5      The Purchase Agreement          13
                           Section 5.6      Disclosure                      13

ARTICLE 6  COVENANTS OF PARAMARK                                            14
                           Section 6.1      Interim Operations of Paramark  14
                           Section 6.2      Access to Information           14
                           Section 6.3      Consents and Approvals          15
                           Section 6.4      Additional Agreements           15
                           Section 6.5      Notification of Certain Matters 15
                           Section 6.6      SEC Filings                     16
                           Section 6.7      Continuation of Business.       16
                           Section 6.8      Shareholder Approval            16

ARTICLE 7  CONDITIONS TO THE OBLIGATIONS OF TJHC AND ARBY'S                 17
                           Section 7.1      Truth of  Representations and
                                            Warranties of Paramark; Compliance 
                                            with Covenants and Obligations  17
                           Section 7.2      Closing Deliveries              17
                           Section 7.3      Corporate Proceedings           17
                           Section 7.4      Government Approvals            17
                           Section 7.5      Third Party Consents            17
                           Section 7.6      Bulk Sales Law Compliance       18
                           Section 7.7      Adverse Proceedings             18
                           Section 7.8      Financial Condition             18
                           Section 7.9      Termination of Broker Contracts 18


<PAGE>

ARTICLE 8  CONDITIONS TO THE OBLIGATIONS OF PARAMARK                        18
                           Section 8.1      Truth of Representations and 
                                            Warranties of TJHC and Arby's;  
                                            Compliance with Covenants and
                                            Obligations                     18
                           Section 8.2      Government   Approvals          19
                           Section 8.3      Corporate   Proceedings         19
                           Section 8.4      Adverse Proceedings             19
                           Section 8.5      Fairness Opinion                19

ARTICLE 9  INDEMNIFICATION                                                  19
                           Section 9.1      Indemnification of TJHC and 
                                            Paramark for Misrepresentations 19
                           Section 9.2      Indemnification of Arby's and 
                                            Paramark for Misrepresentations 20
                           Section 9.3      Survival of Representations     20
                           Section 9.4      Paramark's Indemnity            20
                           Section 9.5      TJHC's and Arby's Indemnity     20
                           Section 9.6      Notice for Claims of 
                                            Indemnification                 20
                           Section 9.7      Defense by Indemnifying Party   21
                           Section 9.8      Indemnification Under the 
                                            Purchase Agreement              21

ARTICLE 10 GENERAL PROVISIONS                                               22
                           Section 10.1     Termination                     22
                           Section 10.2     Effect of Termination           22
                           Section 10.3     Notices                         22
                           Section 10.4     Successors and Assigns          23
                           Section 10.5     Amendments                      23
                           Section 10.6     Waivers                         23
                           Section 10.7     Expenses                        24
                           Section 10.8     Construction                    24
                           Section 10.9     Interpretation                  24
                           Section 10.10    Governing Law                   24
                           Section 10.11    No Third Party Beneficiaries    24
                           Section 10.12    Waiver of Jury Trial            24
                           Section 10.13    Entire Agreement                24

EXHIBITS

EXHIBIT A             FORM OF THE NEW PROMISSORY NOTE
EXHIBIT B             GUARANTY
EXHIBIT C             WHOLESALE LICENSE AGREEMENT
EXHIBIT D             TRANSACTIONS AT CLOSING
EXHIBIT E             ASSIGNMENT AND ASSUMPTION AGREEMENT
EXHIBIT F             RELEASE AND DISCHARGE (PARAMARK) (TJHC/ARBY'S)
EXHIBIT G             PARAMARK CONFIDENTIALITY AND NON-COMPETE AGREEMENT
EXHIBIT H             LOCCISANO CONFIDENTIALITY AND NON-COMPETE AGREEMENT
EXHIBIT I             GOTTLICH CONFIDENTIALITY AND NON-COMPETE AGREEMENT
EXHIBIT J             OPINION OF COUNSEL FOR PARAMARK

SCHEDULES

SCHEDULE 1.1                TJC LICENSE AGREEMENTS
SCHEDULE 1.7                ASSUMED LIABILITIES
SCHEDULE 3.5                FINANCIAL STATEMENTS
SCHEDULE 3.6                LOCATIONS OF TJC BAKERIES
SCHEDULE 3.7                APPROVAL AND FILINGS (of Paramark)
SCHEDULE 3.8                CONTRACTS AND COMMITMENTS
SCHEDULE 3.11               ADVERSE CHANGES
SCHEDULE 3.12               PRODUCT LIABILITY
SCHEDULE 4.3                REGULATORY APPROVALS AND FILINGS (of TJHC)
SCHEDULE 5.3                REGULATORY APPROVALS (of Arby's)


<PAGE>

                                    AGREEMENT

         This Agreement (the "Agreement"),  dated June 30, 1998, is by and among
Paramark  Enterprises,  Inc., a Delaware  corporation  ("Paramark"),  TJ Holding
Company,  Inc., a Delaware corporation ("TJHC"),  and Arby's, Inc., d/b/a Triarc
Restaurant Group, a Delaware corporation ("Arby's").  Paramark, TJHC, and Arby's
are   collectively   referred  to  in  this  Agreement  as  the  "Parties"  and,
individually, as a "Party."

PRELIMINARY STATEMENT

A. Pursuant to a purchase  agreement  (the "Purchase  Agreement")  dated June 3,
1996, TJHC acquired certain proprietary marks (the "Proprietary Marks"),  secret
recipes,  and technical  information (the Proprietary Marks, secret recipes, and
technical information are collectively  referred to as "Intellectual  Property")
related to a system (the "TJC System") owned by Paramark, formerly known as T.J.
Cinnamons,  Inc.,  for  developing  and operating  food service  units  offering
gourmet   cinnamon  rolls  and  other  bakery  items  ("TJC   Products").   TJHC
subsequently  licensed its affiliate Arby's to use and license others to use the
Intellectual Property.  Pursuant to the Purchase Agreement, T.J. Cinnamons, Inc.
changed its name to Paramark Enterprises, Inc.

B. Paramark owns and operates, and franchises others ("Franchisees") to operate,
retail locations ("TJC Bakeries")  using the Intellectual  Property  pursuant to
franchise  agreements  ("Franchise  Agreements");  licenses  or  permits  others
("Retail  Licensees") to use the  Intellectual  Property to prepare and sell TJC
Products at or from  certain  retail  locations  other than TJC  Bakeries  ("TJC
Retail Locations"),  prepares and sells at wholesale ("Wholesale Accounts"), for
resale through retail food stores,  certain TJC Products,  and markets and sells
certain TJC Products for sale to Wholesale  Accounts  through  independent  food
brokers ("Brokers"). The Franchisees,  Retail Licensees, Wholesale Accounts, and
Brokers are referred to herein as the "TJC  Licensees".  The agreements  between
Paramark and the Franchisees,  Retail Licensees, Wholesale Accounts, and Brokers
are referred to herein, in the aggregate, as the "TJC License Agreements".

C. Arby's and Paramark  entered into a License  Agreement dated August 29, 1996,
whereby Paramark was authorized to use the Intellectual  Property to prepare and
sell TJC Products at one specified retail location (the "Poughkeepsie  Bakery");
distribute  and authorize TJC  Wholesale  Licensees to distribute  TJC Products,
subject to certain  conditions;  and to fulfill  the  obligations  under the TJC
License Agreements, including the continuity of rights of Franchisees and Retail
Licensees to prepare and sell TJC Products, and to use the Intellectual Property
in connection therewith.

D. On August 29,  1996,  TJHC and Paramark  entered into a management  agreement
(the  "Management  Agreement"),  and on  August  29,  1996,  TJHC  assigned  the
Management Agreement to Arby's,  whereby Arby's agreed to manage and operate the
business of Paramark related to the TJC Bakeries, the Franchise Agreements,  the
Poughkeepsie Bakery, and the Retail Locations.  The Purchase Agreement,  License
Agreement,  and Management  Agreement are referred to in the aggregate herein as
the "TJC Agreements."

E. Pursuant to the License Agreement:

                  (a)  Charles  N.  Loccisano  and Alan  Gottlich  entered  into
                  Confidentiality and Non- Competition  Agreements with TJHC and
                  Arby's, dated August 29, 1996.

                  (b) Joseph  Mammarella  and  Vincent  Loccisano  entered  into
                  Confidentiality  Agreements with TJHC and Arby's, dated August
                  29, 1996; and

                  (c) Saul Feiger and Alan Gottlich,  as trustees of the Charles
                  N. Loccisano Irrevocable Trust F/B/O Michael Loccisano and the
                  Charles  N.   Loccisano   Irrevocable   Trust  F/B/O   Marissa
                  Loccisano,  entered into a Stock  Restriction  Agreement  with
                  TJHC and Arby's.

F. The Parties  wish to  terminate  the TJC  Agreements,  except with respect to
certain   indemnification   obligations  and  survival  of  representations  and
warranties, as provided in this Agreement.

G.  Subject to and upon the terms and  conditions  set forth in this  Agreement,
Paramark  wishes to  assign  to TJHC all of its  rights  and  obligations  under
certain TJC License Agreements,  and TJHC wishes to assume all of the rights and
obligations  of Paramark under certain TJC License  Agreements.  All TJC License
Agreements not assigned to TJHC will be terminated.

         Therefore,  in  consideration  of the mutual  covenants and  conditions
contained in this Agreement, Paramark, TJHC, and Arby's agree as follows:
<PAGE>
ARTICLE 1
ASSIGNMENT OF THE TJC LICENSE AGREEMENTS; PAYMENT; CLOSING

Section 1.1       Assignment of the TJC License Agreements.  Subject to and upon
                  the terms and  conditions  of this  Agreement,  on the Closing
                  Date (as defined in Section  1.6),  Paramark  shall  transfer,
                  convey,  assign,  and deliver to TJHC,  and TJHC shall  assume
                  from Paramark,  free and clear of any and all pledges,  liens,
                  security   interests,    restrictions,    prior   assignments,
                  encumbrances,  or claims of any kind or nature  (collectively,
                  "Liens,"  and each a  "Lien")  (a) all of  Paramark's  rights,
                  obligations,  title,  and interest in,  under,  and to the TJC
                  License   Agreements   identified  in  Schedule  1.1  to  this
                  Agreement;  and (b) upon the  expiration or termination of the
                  Wholesale License Agreement referred to in Section 1.4.1, such
                  inventory,   product   ingredients,   and  materials  used  in
                  producing   the  TJC   Products   that  use  or  include   the
                  Intellectual Property, and other assets identified in Schedule
                  1.1  that are  owned or  controlled  by  Paramark  and used by
                  Paramark in conjunction  with Paramark's  operations under the
                  TJC License Agreements or the Wholesale License Agreement.

                                       2
<PAGE>

Section 1.2       Closure of Poughkeepsie Bakery. On or before the Closing Date,
                  Paramark shall cease operating the  Poughkeepsie  Bakery,  and
                  cease using the Proprietary  Marks or any of the  Intellectual
                  Property at the site of the Poughkeepsie  Bakery, and Paramark
                  shall  terminate  the lease for such  site.  TJHC shall pay to
                  Paramark an amount not to exceed one half (1/2) of  Paramark's
                  "buy-out costs" that Paramark actually pays to the landlord of
                  the site upon termination of the lease for the site.  "Buy-out
                  costs" shall mean the net present value of the remaining  rent
                  payments  that  would be due under the lease  from the date of
                  termination  until  the  end  of  the  lease,  which  Paramark
                  represents  is not later  than June 30,  1999.  Buy-out  costs
                  shall  include  only the per square foot rental  charges,  and
                  shall exclude common area maintenance charges, taxes, or other
                  charges and expenses under the lease.  TJHC shall pay Paramark
                  the amount  specified  under this Section 1.2 thirty (30) days
                  following  TJHC's  receipt of a  statement  from the  landlord
                  specifying  Paramark's  buy-out  costs  actually  paid  to the
                  landlord.

Section 1.3       Consideration.  The  consideration  to be paid by TJHC for the
                  assignment  of the TJC License  Agreements by Paramark and the
                  performance  of  all  of  its  obligation   pursuant  to  this
                  Agreement  (the  "Price"),   shall  be  Four  Million  Dollars
                  ($4,000,000), which shall be paid as follows:

        1.3.1     Cash at the  Closing  in the amount of Three  Million  Dollars
                  ($3,000,000).

        1.3.2     Delivery  at  the  Closing  of a  promissory  note  (the  "New
                  Promissory  Note"),  substantially in the form of Exhibit A to
                  this Agreement, in the principal amount of One Million Dollars
                  ($1,000,000),  without interest,  payable in twenty-four equal
                  monthly   installments  of  Forty-One   Thousand  Six  Hundred
                  Sixty-Six  Dollars and sixty-seven  cents  ($41,666.67) on the
                  first  (1st)  day of each  month  following  the  month of the
                  Closing Date, provided,  however,  that such payments shall be
                  subject to the  provisions  of Section  1.5.  All  payments of
                  principal on the New  Promissory  Note will be  guaranteed  by
                  Triarc Companies, Inc. (the "Guaranty"). The Guaranty shall be
                  substantially in the form attached here to as Exhibit B.

Section 1.4       Additional  Consideration.  In addition  to the  consideration
                  specified in Section 1.3 above, TJHC shall pay to Paramark the
                  following amounts  ("Additional  Consideration") in accordance
                  with the following terms and conditions:

                                       3
<PAGE>
        1.4.1     Upon  execution of this  Agreement,  Paramark shall execute an
                  agreement  with  Arby's  attached  hereto  as  Exhibit  C (the
                  "Wholesale License  Agreement") whereby Paramark will have the
                  right to produce  and  distribute  certain  TJC  Products,  as
                  specifically set forth in the Wholesale License Agreement, for
                  a limited period of time.

        1.4.2     Provided  that  Paramark is operating in  compliance  with the
                  Wholesale License Agreement,  Arby's shall be obligated to pay
                  to Paramark the following  amounts if, for the period  January
                  1, 1998 through December 31, 1998 ("Fiscal  1998"),  the total
                  Net Sales (as defined in the Wholesale  License  Agreement) of
                  TJC  Products  sold  by  Paramark  to the  Wholesale  Accounts
                  assigned to TJHC  hereunder  and  specified  in the  Wholesale
                  License  Agreement  meet or  exceed  the  following  Net Sales
                  targets:

        1.4.2.1   If the total Net Sales for Fiscal  1998 exceed Two Million Two
                  Hundred Fifty Thousand Dollars ($2,250,000), but do not exceed
                  Two Million Seven Hundred Thousand Dollars  ($2,700,000),  the
                  Additional  Consideration  shall be Two Hundred Fifty Thousand
                  Dollars ($250,000);

        1.4.2.2   If the total Net Sales for  Fiscal  1998  exceed  Two  Million
                  Seven Hundred Thousand Dollars ($2,700,000), but do not exceed
                  Three Million One Hundred Fifty Thousand Dollars ($3,150,000),
                  the Additional  Consideration  shall be Five Hundred  Thousand
                  Dollars ($500,000);

        1.4.2.3   If the total Net Sales for Fiscal  1998 exceed  Three  Million
                  One Hundred Fifty Thousand  Dollars  ($3,150,000),  but do not
                  exceed   Three   Million   Six   Hundred    Thousand   Dollars
                  ($3,600,000),  the  Additional  Consideration  shall  be Seven
                  Hundred Fifty Thousand Dollars ($750,000);

        1.4.2.4   If the total Net Sales for Fiscal  1998 exceed  Three  Million
                  Six Hundred  Thousand  Dollars  ($3,600,000),  the  Additional
                  Consideration will be One Million Dollars ($1,000,000).

        1.4.3     Paramark  shall  provide  to TJHC and Arby's  monthly  reports
                  concerning  Net Sales,  within fifteen (15) days following the
                  end of each  month,  and shall  provide  TJHC and Arby's  with
                  copies  of  all  of  Paramark's  quarterly  filings  with  the
                  Securities  and  Exchange  Commission,  within  ten (10)  days
                  following  such  filings.  All Net Sales  shall be  subject to
                  verification  and/or audit by TJHC at any time. The Additional
                  Consideration,  if any, shall not be paid unless  Paramark has
                  provided (a) a final Net Sales  report;  and (b) either (i) an
                  audited financial  statement for Fiscal 1998, or (ii) an audit
                  of the final Net  Sales  report.  Any  payment  of  Additional
                  Consideration  shall be subject to offset as  provided  for in
                  Section  1.5.  The audited  financial  statement  or unaudited
                  final Net Sales report shall  segregate  clearly Net Sales (as
                  defined in the Wholesale  License  Agreement) as separate line
                  items, and shall include data by SKUs (Stockkeeping units) and
                  by vendor. Any Additional  Consideration shall be paid fifteen
                  (15)  business  days  following  delivery  of the later of (a)
                  Paramark's  audited  financial  statements for Fiscal 1998, or
                  (b) the audited  final Net Sales  report,  provided  that such
                  information is acceptable to TJHC, based on TJHC's  reasonable
                  discretion or reasonable verification.

                                       4
<PAGE>
Section 1.5       Off-Set of Deferred  Payments.  All payments owed by Arby's or
                  TJHC to Paramark  under  Section 1.3.2 or Section 1.4 shall be
                  reduced  by any  amount  claimed  as damages by TJHC or Arby's
                  under  Section  9.1  or  Section  9.4  of  this  Agreement  in
                  connection with any misrepresentation,  breach of warranty, or
                  non-  fulfillment  of or  failure  to  perform  any  covenant,
                  condition,  or agreement of Paramark set forth in, or attached
                  to, this  Agreement,  any  transactions  contemplated  by this
                  Agreement,  or  any  statement,   certificate,   schedule,  or
                  document  furnished  pursuant to this Agreement,  or any other
                  claim against  Paramark  subject to the  provisions of Section
                  9.1 or 9.4  hereof.  Any  amount  not  paid by TJHC or  Arby's
                  pursuant to Section  1.3.2 or Section 1.4 shall be credited to
                  satisfy any final and unappealable judgment awarded to TJHC or
                  Arby's in any proceedings to the extent of such award, and the
                  remainder,  if any,  shall be paid to  Paramark.  In the event
                  Paramark shall  ultimately not be found liable for any damages
                  to or  costs of TJHC or  Arby's  in a final  and  unappealable
                  judgment,  the full amount  shall be paid by TJHC or Arby's to
                  Paramark.

Section 1.6       The  Closing.  The  closing of the  transactions  contemplated
                  hereby  (the  "Closing")  shall take  place at the  offices of
                  Rudnick,  Wolfe,  Epstien & Zeidman,  located at 1201 New York
                  Avenue,  N.W.,  Penthouse,  Washington,  D.C.  (a) on July 31,
                  1998,  at  10:00  a.m.;  or (b) as  soon  as  practical  after
                  Paramark receives shareholder approval of the transaction;  or
                  (c) at such  other  place,  time,  or date as may be  mutually
                  agreed upon in writing by the Parties  (the  "Closing  Date"),
                  upon  satisfaction of the conditions as set forth in Article 7
                  and  Article 8 of this  Agreement.  The  transactions  to take
                  place  at the  Closing  are set  forth  in  Exhibit  D to this
                  Agreement.

Section 1.7       No Assumption of Liabilities.  Except as set forth in Schedule
                  1.7, neither TJHC nor Arby's has assumed and shall not assume,
                  any  liabilities  or  obligations  of  any  nature,  known  or
                  unknown, existing or contingent of Paramark, except TJHC shall
                  assume all  obligations of Paramark to TJC Licensees under the
                  TJC License  Agreements  existing on or after the Closing Date
                  arising  out of TJHC's  conduct on or after the  Closing  Date
                  pursuant   to   an   Assignment   and   Assumption   Agreement
                  substantially  in the  form  attached  hereto  as  Exhibit  E.
                  Without limiting the foregoing,  neither TJHC nor Arby's shall
                  assume any contract,  or any liability or obligation under any
                  contract,  between Paramark and a food broker,  wholesaler, or
                  retail account.

                                       5
<PAGE>
ARTICLE 2
DISCHARGE AND RELEASE; ACCOUNTING; CONTINUING RESTRICTIONS

Section 2.1       Discharge  and Release.  At the Closing Date,  Paramark  shall
                  release  and  discharge  TJHC and  Arby's  and TJHC and Arby's
                  shall each release and discharge Paramark, with respect to all
                  obligations  of TJHC or Arby's to Paramark or Paramark to TJHC
                  or Arby's  after the Closing  Date  pursuant to any of the TJC
                  Agreements,  and such other liabilities and obligations as are
                  set  forth in the  release  and  discharge.  The  release  and
                  discharge shall be substantially in the form of Exhibit F.

Section 2.2       Termination  of Agreements.  At the Closing Date,  TJHC and/or
                  Arby's will terminate the  Confidentiality and Non-Competition
                  Agreements   executed  by  Charles  N.  Loccisano,   and  Alan
                  Gottlich,  and  TJHC or  Arby's  shall  pay to  Loccisano  and
                  Gottlich  any  payments  due  under  the  Confidentiality  and
                  Non-Competition Agreements

Section 2.3       Accounting.   Paramark  shall  conduct  an  inventory  of  all
                  products,  ingredients,  and materials  used by Paramark under
                  the License  Agreement,  as of midnight the day  preceding the
                  Closing Date, and shall provide such inventory list to TJHC or
                  Arby's on the Closing Date.

Section 2.4       Continuing Restrictions and Obligations.  In order to ensure a
                  smooth  transition  and  assignment of Wholesale  Accounts and
                  agreements  with  Brokers,  if any,  Arby's and Paramark  will
                  enter  into the  Wholesale  License  Agreement.  Further,  and
                  notwithstanding   the  execution  of  the  Wholesale   License
                  Agreement,   Paramark,   Paramark's   affiliates,    including
                  Interbake  Brands,  Inc.,  Loccisano  and Gottlich  each shall
                  execute a confidentiality and non-competition  agreement, each
                  substantially in the form of Exhibit G, Exhibit H, and Exhibit
                  I, to the Agreement, respectively.

ARTICLE 3
REPRESENTATIONS OF PARAMARK

         Paramark represents and warrants to each of TJHC and Arby's as follows:

Section 3.1       Organization  and  Authority.  Paramark is a corporation  duly
                  organized,  validly  existing,  and in good standing under the
                  laws of the state of Delaware; and has all requisite power and
                  authority  (corporate  and  other) to own its  properties,  to
                  carry on its business as now being  conducted,  to perform its
                  obligations under the TJC License  Agreements,  to execute and
                  deliver this Agreement and all other  agreements  contemplated
                  hereby,  to perform its obligations  hereunder and thereunder,
                  and to consummate the transactions contemplated hereby.

                                       6
<PAGE>
Section 3.2       Authorization;  No  Conflicts.  The  execution and delivery by
                  Paramark of this Agreement and the  performance by Paramark of
                  its   obligations   hereunder   have  been  duly  and  validly
                  authorized by all requisite  corporate  action.  All requisite
                  corporate actions,  including,  without limitation,  obtaining
                  shareholders'  approval of this Agreement and the contemplated
                  transactions,  shall be completed  prior to the Closing.  This
                  Agreement  constitutes,  and  each  of  the  other  agreements
                  referred to herein, when executed, will constitute,  the valid
                  and  legally  binding  obligations  of  Paramark,  enforceable
                  against  Paramark in accordance with their  respective  terms.
                  The execution,  delivery,  and  performance of this Agreement,
                  and  the   consummation   by  Paramark  of  the   transactions
                  contemplated  hereby,  do not and will not, (a) conflict with,
                  violate  or  breach  the  provisions  of  any  law,  rule,  or
                  regulation applicable to Paramark; (b) conflict with, violate,
                  or  breach  any   provision  of  Paramark's   Certificate   of
                  Incorporation or Bylaws; (c) conflict with, violate, or breach
                  any judgment,  decree,  order, or award of any court, arbitral
                  tribunal,   administrative  agency  or  commission,  or  other
                  government  entity or  regulatory  authority  or  agency;  (d)
                  constitute  a  fraudulent  conveyance  under  any state law or
                  federal  bankruptcy law; or (e) conflict with or result in the
                  breach  or  termination  of  any  term  or  provision  of  any
                  agreement  or  instrument  to which  Paramark is a party or by
                  which Paramark is or may be bound.

Section 3.3       Ownership  of the TJC  License  Agreements.  Paramark  has all
                  exclusive  rights,  title,  and  interest  in and  to the  TJC
                  License Agreements;  and will transfer, convey, and assign the
                  TJC License Agreements to TJHC at the Closing,  free and clear
                  of any Liens.  Each of the TJC License  Agreements  is binding
                  upon the parties thereto,  is in full force and effect, and is
                  not  subject  to the  payment  of any taxes of any kind or the
                  taking  of any other  actions  by  Paramark  to  maintain  its
                  validity or  effectiveness;  and (i) there are no restrictions
                  on the direct or indirect  transfer and  assignment of the TJC
                  License Agreements,  or any interest therein, held by Paramark
                  in respect of the TJC Licenses Agreement; and (ii) Paramark is
                  not, nor has it received any notice that it is, in default (or
                  with the giving of any notice or lapse or time or both,  would
                  be  in  default)  under  any  TJC  License  Agreement  or  any
                  contract,  agreement,  or understanding  with respect thereto.
                  The  delivery  to  TJHC  of  the   Assignment  and  Assumption
                  Agreement contemplated by this Agreement will exclusively vest
                  all of Paramark's  rights,  title, and interest in and to each
                  TJC  License  Agreements  and  the  goodwill  relating  to  or
                  associated with each TJC License Agreement,  in TJHC, free and
                  clear of any Liens.

                                       7
<PAGE>
Section 3.4       Litigation.  There  is no  litigation,  suit,  claim,  action,
                  investigation, dispute, proceeding, or controversy, pending or
                  threatened,  before any court, administrative agency, or other
                  governmental  authority or arbitrator relating to or affecting
                  the rights and  obligations  of Paramark under any TJC License
                  Agreement  or  any  other   agreement  or  contract   used  or
                  previously used in connection  with Paramark's  operation of a
                  franchise system that used the Proprietary Marks.  Paramark is
                  not aware of any facts or circumstances  that could reasonably
                  be  interpreted  to give  rise to any such  litigation,  suit,
                  claim,  action,   investigation,   dispute,   proceeding,   or
                  controversy with respect thereto. Paramark is not in violation
                  of or in default with respect to any judgement,  order,  writ,
                  injunction,  decree,  or  rule  of any  court,  administrative
                  agency,   governmental  authority,   or  arbitrator,   or  any
                  regulation  of  any  administrative   agency  or  governmental
                  authority which would adversely affect  Paramark's  rights and
                  obligations  pursuant  to this  Agreement  or any TJC  License
                  Agreement.  There is no unsatisfied judgement,  order, decree,
                  stipulation,  or injunction  against Paramark  relating to the
                  obligations  of Paramark  under any TJC License  Agreement nor
                  any  claim,  dispute,  complaint,  action,  suit,  proceeding,
                  hearing,  or  investigation  of, in any court or  governmental
                  entity or before any arbitrator,  to which Paramark is a party
                  or is threatened to be made a party.

Section 3.5       Financial  Statements.  Attached as Schedule  3.5 are complete
                  copies of Paramark's  financial  statements  (balance  sheets,
                  statements  of  operation,   and   statements  of  cash  flow;
                  collectively  the "Financial  Statements")  audited as of, and
                  for the fiscal year ended,  December 31, 1997.  The  Financial
                  Statements fairly present the financial  condition of Paramark
                  as of the date indicated, the results of operations, the sales
                  of TJC Products,  and the revenues  from Retail  Licensees and
                  Wholesale  Accounts for the respective period  specified,  and
                  have been  prepared  in  accordance  with  generally  accepted
                  accounting principles applied on a consistent basis. Since the
                  date of the  Financial  Statements,  there  has not  been  any
                  change  or any event or  development  which,  individually  or
                  together  with  other  such  events  or  developments,   could
                  reasonably be expected to have a material  adverse  effect on,
                  the condition (financial or otherwise), results of operations,
                  business,  or  assets  of,  or the  sale of TJC  Products  by,
                  Paramark, or the prospects of the TJC Licensees.

Section 3.6       Franchises. Attached as Schedule 3.6 is a complete list of all
                  of the locations of TJC  Bakeries,  and Paramark has delivered
                  to TJHC and Arby's,  on or prior to the date hereof, a copy of
                  the Franchise  Agreements  currently in effect, as of the date
                  hereof,  with respect to each of the TJC  Bakeries  (excluding
                  the  Poughkeepsie  Bakery owned and operated by Paramark)  and
                  all  amendments  thereto.   Other  than  as  provided  in  the
                  Franchise  Agreements,  there are no outstanding  commitments,
                  promises,  agreements,  or  understandings,  either written or
                  verbal,  which have been made by Paramark  with respect to the
                  rights and obligations of any of the Franchisees.

                                       8
<PAGE>
Section 3.7       Approvals. All consents, approvals,  authorizations, and other
                  requirements required by any TJC Agreements,  or prescribed by
                  any  law,  rule,  or  regulation  which  must be  obtained  or
                  satisfied by Paramark,  which are  necessary for the execution
                  and delivery of this  Agreement and the other  documents to be
                  executed  and  delivered by Paramark in  connection  with this
                  Agreement are set forth in Schedule 3.7 attached  hereto,  and
                  have been,  or will be,  obtained and  satisfied  prior to the
                  Closing.  Paramark  is not  required  to  submit  any  notice,
                  report,  or  other  filing  with  or to  any  third  party  or
                  governmental   entity  in  connection   with  the   execution,
                  delivery, or performance of this Agreement by Paramark, except
                  as shown in Schedule 3.7.

Section 3.8       Contracts   and   Commitments.   There   are  no   contractual
                  commitments, whether written or oral of Paramark, with respect
                  to the TJC License  Agreements  other than those  contained in
                  the  TJC  License  Agreements.   Paramark  has  not  breached,
                  received any written claim or threat that it has breached,  or
                  received  any  material  oral  claim  or  threat  that  it has
                  materially breached, any of the terms or conditions of the TJC
                  License  Agreements.  Except  as set  forth in  Schedule  3.8,
                  Paramark  is not  aware of any  breach of any of the terms and
                  conditions  of  the  TJC  License   Agreements  or  any  other
                  agreements,  contracts, or commitments used or previously used
                  in  connection  with  the TJC  System,  by any  party  to such
                  agreements,   contracts,   or  commitments  or  any  of  their
                  successors or assigns.

Section 3.9       Compliance with Laws.  Paramark is not, nor has it at any time
                  within the last five (5) years been,  nor has it received  any
                  notice  that it is or has at any time within the last five (5)
                  years  been,  in  violation  of or in  default  under,  in any
                  material respect, any law or order applicable to Paramark, the
                  TJC Products, or the TJC System, including any franchise sales
                  or relationship laws.

Section 3.10      Disclosure.  No representation or warranty by Paramark in this
                  Agreement or in any exhibit,  list,  statement,  document,  or
                  information set forth in or attached to any schedule delivered
                  or to be  delivered  pursuant to this  Agreement,  contains or
                  will contain any untrue  statement of a material fact or omits
                  or will omit any material fact  necessary in order to make the
                  statements   contained  in  this  Agreement  not   misleading.
                  Paramark has disclosed to TJHC all material  facts  pertaining
                  to the transactions contemplated by this Agreement.

Section 3.11      Absence of Certain  Changes.  Since  December  31,  1997,  and
                  except as set forth in Schedule 3.11,  there has been no event
                  or occurrence,  nor sale, lease,  license,  or purchase of any
                  tangible or intangible  asset, or occurrence,  that has had or
                  could reasonably be expected to have a material adverse effect
                  on Paramark, its financial condition or business operations.

                                       9
<PAGE>
Section 3.12      Product  Liability.  Except  as set  forth in  Schedule  3.12,
                  Paramark  does not have any  liability  (and there is no basis
                  for any present or future  charge,  complaint,  action,  suit,
                  proceeding, hearing,  investigation,  claim, or demand against
                  Paramark  giving  rise to any  liability)  arising  out of any
                  injury to persons or  property  as a result of the  ownership,
                  possession,  or use  of any  product  manufactured,  sold,  or
                  delivered by Paramark or any TJC Licensee from or with respect
                  to the TJC Products, prior to the date hereof.

Section 3.13      Finders. No broker's,  finder's,  or any similar fee have been
                  incurred by or on behalf of Paramark  in  connection  with the
                  origin,   negotiation,   execution,  or  performance  of  this
                  Agreement or the  transactions  contemplated  hereby for which
                  TJHC or Arby's shall have any liability.

Section 3.14      Undisclosed Liabilities.  Paramark does not have any liability
                  related to its business (and there is no basis for any present
                  or  future  charge,   complaint,   action,  suit,  proceeding,
                  hearing,  investigation,  claim,  or demand  against it giving
                  rise to any  liability),  except for (a) liabilities set forth
                  on the face of the Financial  Statements  and (b)  liabilities
                  which have arisen after the date of the  Financial  Statements
                  in the ordinary  course of business,  none of which relates to
                  any   breach   of   contract,   breach  of   warranty,   tort,
                  infringement,  or violation of law or arose out of any charge,
                  complaint, action, suit, proceeding,  hearing,  investigation,
                  claim, or demand.

Section 3.15      Financial  Condition.   Paramark  is  not  entering  into  the
                  transactions  contemplated  by this  Agreement with the actual
                  intent to hinder,  delay,  or defraud either present or future
                  creditors. On and as of the Closing:

        3.15.1    the present fair salable value of the assets of Paramark (on a
                  going  concern  basis) will exceed the  probable  liability of
                  Paramark on its debts (including its contingent obligations);

        3.15.2    Paramark  has not  incurred,  nor does it intend to or believe
                  that it will incur, debts (including  contingent  obligations)
                  beyond its  ability  to pay such  debts as such  debts  mature
                  (taking  into  account  the timing  and  amounts of cash to be
                  received  from any source,  and of amounts to be payable on or
                  in  respect of debts),  and the  amount of cash  available  to
                  Paramark after taking into account all other  anticipated uses
                  of  funds  is  anticipated  to be  sufficient  to pay all such
                  amounts  on or in  respect  to debts,  when such  amounts  are
                  required to be paid; and

        3.15.3    Paramark  will have  sufficient  capital with which to conduct
                  its  present  and  proposed  business,  and  the  property  of
                  Paramark  does  not and will not  constitute  an  unreasonably
                  small  amount of capital  with which to conduct its present or
                  proposed business.

                  In addition,  Paramark will be solvent as of the Closing Date,
                  as measured by its short term assets  exceeding its short term
                  liabilities, its total assets exceeding its total liabilities,
                  and that  Paramark  has paid,  and will  continue to pay,  its
                  debts as they come due.  Paramark  shall  furnish  to TJHC and
                  Arby's at  Closing  a  certificate,  signed by Alan  Gottlich,
                  attesting to the truth and accuracy of this representation.

                                       10
<PAGE>

Section 3.16      The Purchase Agreement.  The representations and warranties of
                  Paramark in the Purchase  Agreement are true and correct as of
                  the date of this Agreement,  and shall survive the termination
                  of the Purchase Agreement.

ARTICLE 4
REPRESENTATIONS OF TJHC

         TJHC represents and warrants to Paramark as follows:

Section 4.1       Organization  and  Authority.   TJHC  is  a  corporation  duly
                  organized,  validly  existing,  and in good standing under the
                  laws of the state  Delaware;  and has all requisite  power and
                  authority (corporate and other) to own its properties, and has
                  full power to execute and deliver this Agreement and all other
                  agreements  contemplated  hereby,  to perform its  obligations
                  hereunder and thereunder,  and to consummate the  transactions
                  contemplated thereby.

Section 4.2       Authorization;  No  Conflicts.  The  execution and delivery of
                  this Agreement and the  performance of TJHC of its obligations
                  hereunder by TJHC has been duly and validly  authorized by all
                  requisite corporate action. Without limiting the generality of
                  the  foregoing,  the  Board  of  Directors  of TJHC  has  duly
                  authorized  the  transactions  contemplated  by the Agreement.
                  This  Agreement and each of the other  agreements  referred to
                  herein,  when executed will  constitute  the valid and legally
                  binding  obligations  of  TJHC,  enforceable  against  TJHC in
                  accordance with their respective  terms,  except that (i) such
                  enforcement   may  be   subject  to   applicable   bankruptcy,
                  insolvency, or other similar laws, now or hereafter in effect,
                  affecting creditors' rights generally,  and (ii) the remedy of
                  specific   performance  and  injunctive  and  other  forms  of
                  equitable  relief may be subject to equitable  defenses and to
                  the  discretion  of the  court  before  which  any  proceeding
                  therefore  may  be  brought.  The  execution,   delivery,  and
                  performance of this Agreement, and the consummation by TJHC of
                  the transactions  contemplated  hereby,  will not, (a) violate
                  the provisions of any law,  rule, or regulation  applicable to
                  TJHC;  (b) conflict  with,  violate,  or breach a provision of
                  TJHC's  Certificate of Incorporation  or Bylaws;  (c) conflict
                  with,  violate any judgment,  decree,  order,  or award of any
                  court, arbitral tribunal, administrative agency or commission,
                  or  other  governmental  entity  or  regulatory  authority  or
                  agency;  or (d)  conflict  with or  result  in the  breach  or
                  termination  of any  term or  provision  of any  agreement  or
                  instrument to which TJHC is a party or by which TJHC is or may
                  be bound.

                                       11
<PAGE>

Section 4.3       Regulatory Approvals. All consents, approvals, authorizations,
                  and  other  requirements  prescribed  by  any  law,  rule,  or
                  regulation  which must be obtained or satisfied by TJHC, which
                  are necessary for the execution and delivery of this Agreement
                  and the other  documents to be executed and  delivered by TJHC
                  in  connection  with this  Agreement are set forth on Schedule
                  4.3 attached  hereto,  and have been, or will be, obtained and
                  satisfied prior to the Closing. TJHC is not required to submit
                  any  notice,   report,   or  other   filing  with  or  to  any
                  governmental   entity  in  connection   with  the   execution,
                  delivery,  or performance of this Agreement by TJHC, except as
                  shown in Schedule 4.3.

Section 4.4       Finders. No broker's,  finder's,  or any similar fee have been
                  incurred  by or on  behalf  of TJHC  in  connection  with  the
                  origin,   negotiation,   execution,  or  performance  of  this
                  Agreement or the  transactions  contemplated  hereby for which
                  Paramark shall have any liability.

Section 4.5       The Purchase Agreement.  The representations and warranties of
                  TJHC in the Purchase  Agreement are true and correct as of the
                  date of this  Agreement,  and shall survive the termination of
                  the Purchase Agreement.

Section 4.6       Disclosure.  No  representation  or  warranty  by TJHC in this
                  Agreement  contains any untrue statement of a material fact or
                  omits  any  material  fact  necessary  in  order  to make  the
                  statements contained in this Agreement not misleading.

ARTICLE 5
                            REPRESENTATIONS OF ARBY'S

         Arby's represents and warrants to Paramark as follows:

Section 5.1       Organization  and  Authority.  Arby's  is a  corporation  duly
                  organized,  validly  existing,  and in good standing under the
                  laws of the state  Delaware;  and has all requisite  power and
                  authority  (corporate and other) to own its properties and has
                  full  power to  execute  and  deliver  this  Agreement  and to
                  consummate the transactions contemplated thereby.

Section 5.2       Authorization;  No  Conflicts.  The  execution and delivery of
                  this   Agreement  and  the   performance   of  Arby's  of  its
                  obligations  hereunder has been duly and validly authorized by
                  all  requisite   corporate   action.   Without   limiting  the
                  generality of the foregoing,  the Board of Directors of Arby's
                  has  duly  authorized  the  transactions  contemplated  by the
                  Agreement.  This  Agreement  and each of the other  agreements
                  referred to herein,  when executed will  constitute  the valid
                  and legally binding obligations of Arby's, enforceable against
                  Arby's in accordance with their respective terms,  except that
                  (i) such enforcement may be subject to applicable  bankruptcy,
                  insolvency, or other similar laws, now or hereafter in effect,
                  affecting creditors' rights generally,  and (ii) the remedy of
                  specific   performance  and  injunctive  and  other  forms  of
                  equitable  relief may be subject to equitable  defenses and to
                  the  discretion  of the  court  before  which  any  proceeding
                  therefore  may  be  brought.  The  execution,   delivery,  and
                  performance of this Agreement,  and the consummation by Arby's
                  of the transactions contemplated hereby, will not, (a) violate
                  the provisions of any law,  rule, or regulation  applicable to
                  Arby's;  (b) conflict  with,  violate or breach a provision of
                  Arby's  Certificate of Incorporation  or Bylaws;  (c) conflict
                  with,  violate any judgment,  decree,  order,  or award of any
                  court, arbitral tribunal, administrative agency or commission,
                  or  other  governmental  entity  or  regulatory  authority  or
                  agency;  or (d)  conflict  with or  result  in the  breach  or
                  termination  of any  term or  provision  of any  agreement  or
                  instrument to which Arby's is a party or by which Arby's is or
                  may be bound.

                                       12
<PAGE>

Section 5.3       Regulatory Approvals. All consents, approvals, authorizations,
                  and  other  requirements  prescribed  by  any  law,  rule,  or
                  regulation  which must be  obtained  or  satisfied  by Arby's,
                  which are  necessary  for the  execution  and delivery of this
                  Agreement and the other documents to be executed and delivered
                  by Arby's in connection  with this  Agreement are set forth on
                  Schedule  5.3  attached  hereto,  and have  been,  or will be,
                  obtained and  satisfied  prior to the  Closing.  Arby's is not
                  required to submit any notice, report, or other filing with or
                  to any  governmental  entity in connection with the execution,
                  delivery,  or performance of this Agreement by Arby's,  except
                  as shown in Schedule 5.3.

Section 5.4       Finders. No broker's,  finder's,  or any similar fee have been
                  incurred  by or on behalf of  Arby's  in  connection  with the
                  origin,   negotiation,   execution,  or  performance  of  this
                  Agreement or the  transactions  contemplated  hereby for which
                  Paramark shall have any liability.

Section 5.5       The Purchase Agreement.  The representations and warranties of
                  Arby's in the  Purchase  Agreement  are true and correct as of
                  the date of this Agreement,  and shall survive the termination
                  of the Purchase Agreement.

Section 5.6       Disclosure.  No  representation  or warranty by Arby's in this
                  Agreement  contains any untrue statement of a material fact or
                  omits  any  material  fact  necessary  in  order  to make  the
                  statements contained in this Agreement not misleading.  Arby's
                  has disclosed to Paramark all material facts pertaining to the
                  transactions   contemplated  by  this  Agreement.   

                                       13
<PAGE>
ARTICLE  6
COVENANTS OF PARAMARK

Section 6.1       Interim Operations of Paramark.  Paramark covenants and agrees
                  that, except (i) as expressly  provided in this Agreement,  or
                  (ii) with the prior written consent of TJHC and Arby's,  after
                  the date of this Agreement and prior to the Closing Date:

                  (a) the business of Paramark  shall be  conducted  only in the
                  ordinary course of business consistent with past practice, and
                  Paramark  shall use all  reasonable  efforts to  preserve  its
                  business   organization   intact  and  maintain  its  existing
                  relations with material  customers,  distributors,  suppliers,
                  employees, creditors, and business partners;

                  (b) Paramark shall not modify,  amend, or terminate any of the
                  TJC  License  Agreements  or waive,  release,  or  assign  any
                  material  rights or claims,  except in the ordinary  course of
                  business  consistent  with  past  practice  and  any  existing
                  agreements;

                  (c)  Paramark  will not adopt a plan of  complete  or  partial
                  liquidation,      dissolution,      merger,     consolidation,
                  restructuring,    recapitalization,    or    other    material
                  reorganization or any agreement relating to the sale of all or
                  substantially all of the assets (other than this Agreement);

                  (d) Paramark will not engage in any transaction with, or enter
                  into  any  agreement,   arrangement,  or  understanding  with,
                  directly  or  indirectly,  any of its  affiliates,  including,
                  without    limitation,    any    transactions,     agreements,
                  arrangements,  or  understandings  with any affiliate or other
                  person  covered  under  Item 404 of  Regulation  S-K under the
                  Securities  Act of 1933 that would be required to be disclosed
                  under such Item 404, other than such  transactions of the same
                  general  nature,  scope,  and  magnitude  as are  disclosed in
                  Paramark's  documents  filed with the  Securities and Exchange
                  Commission  ("SEC"),  or  required  under  any law,  rule,  or
                  regulation  governing  the offer,  sale,  or  registration  of
                  securities.

Section 6.2       Access to Information. Paramark shall (and shall cause each of
                  its  affiliates   to)  afford  to  the  officers,   employees,
                  accountants,    counsel,    financing   sources,   and   other
                  representatives  of TJHC  and/or  Arby's,  reasonable  access,
                  during normal business  hours,  during the period prior to the
                  Closing  Date, to all of its and its  affiliates'  properties,
                  books, contracts,  commitments, and records (including any tax
                  returns  or  other  tax  related  information   pertaining  to
                  Paramark and its affiliates) and, during such period, Paramark
                  shall (and  shall  cause each of its  affiliates  to)  furnish
                  promptly  to TJHC  and/or  Arby's  (a) a copy of each  report,
                  schedule,  registration statement, and other document filed or
                  received by it during such period pursuant to the requirements
                  of the federal  securities  laws or any  insurance  regulatory
                  laws and (b) all other  information  concerning  its business,
                  properties, and personnel as TJHC and/or Arby's may reasonably
                  request  (including  any tax  returns  or  other  tax  related
                  information  pertaining to Paramark and its affiliates).  TJHC
                  and/or  Arby's  will  hold  any  such  information   which  is
                  nonpublic in confidence.

                                       14
<PAGE>
Section 6.3       Consents  and  Approvals.  Paramark  will take all  reasonable
                  actions   necessary   to  comply   promptly   with  all  legal
                  requirements  which may be imposed on it with  respect to this
                  Agreement,  which actions shall include,  without  limitation,
                  furnishing all  information in connection with approvals of or
                  filings with any governmental  authority,  including,  without
                  limitation,  any schedule or reports required to be filed with
                  the  SEC,  and  will  promptly   cooperate  with  and  furnish
                  information  to TJHC and  Arby's in  connection  with any such
                  requirements  imposed  upon  it or any of  its  affiliates  in
                  connection   with   this   Agreement   and  the   transactions
                  contemplated  hereby.   Paramark  will,  and  will  cause  its
                  affiliates to, take all reasonable actions necessary to obtain
                  any  consent,  authorization,  order,  or approval  of, or any
                  exemption  by, any  governmental  authority or other public or
                  private  third  party,  required  to be  obtained  or  made by
                  Paramark,  or any of its  affiliates  in  connection  with any
                  action contemplated by this Agreement.

Section 6.4       Additional  Agreements.  Subject  to the terms and  conditions
                  herein  provided,  Paramark  agrees to use its best efforts to
                  take, or cause to be taken, all actions and to do, or cause to
                  be done, all things  necessary,  proper or advisable,  whether
                  under  applicable  laws and  regulations  or otherwise,  or to
                  remove any injunctions or other  impediments or delays,  legal
                  or   otherwise,   to   consummate   and  make   effective  the
                  transactions  contemplated by this  Agreement.  In case at any
                  time after the Closing Date any further action is necessary or
                  desirable  to carry out the  purposes of this  Agreement,  the
                  proper officers and directors of Paramark shall use their best
                  efforts  to take,  or cause to be  taken,  all such  necessary
                  actions.

Section 6.5       Notification  of Certain  Matters.  Paramark shall give prompt
                  notice  to  TJHC  and/or  Arby's  of (a)  the  occurrence,  or
                  non-occurrence  of any event the occurrence or  non-occurrence
                  of which would cause any  representation or warranty contained
                  in this  Agreement to be untrue or  inaccurate in any material
                  respect at or prior to the Closing  Date and (b) any  material
                  failure of Paramark  to comply  with or satisfy any  covenant,
                  condition or agreement to be complied  with or satisfied by it
                  hereunder;  provided, however, that the delivery of any notice
                  pursuant  to this  Section  6.5 shall  not limit or  otherwise
                  affect the remedies available hereunder to the party receiving
                  such notice.

                                       15
<PAGE>
Section 6.6       SEC Filings

                  (a) As soon as  practicable  after the date  hereof,  Paramark
                  shall  prepare  and  file  with the SEC the  proxy  statement,
                  notice of shareholders meeting, and such other information and
                  materials as may be required  under the Securities Act of 1933
                  or the Securities Exchange Act of 1934. Paramark shall prepare
                  and  provide  TJHC  and  Arby's  with  information  concerning
                  Paramark,  this Agreement,  and the transactions  contemplated
                  hereby  required to be included in the proxy  statement.  Such
                  information  prepared and provided by Paramark shall comply in
                  all material respects with all applicable requirements of law.

                  (b)  Paramark  shall use its  reasonable  best  efforts to (i)
                  respond  to any  comments  of the SEC and (ii) cause the proxy
                  statement  to be mailed to the  shareholders  of  Paramark  as
                  promptly as practicable  after receiving  necessary  approvals
                  from the SEC.  Paramark  shall  notify  TJHC and Arby's of the
                  receipt of any comments from the SEC and of any request by the
                  SEC for amendments or  supplements  to the proxy  statement or
                  for  additional  information,  and will supply TJHC and Arby's
                  with copies of all  correspondence  between Paramark or any of
                  its  representatives  and the SEC,  with  respect to the proxy
                  statement.  The proxy  statement  shall comply in all material
                  respects with all  applicable  requirements  of law.  Paramark
                  shall take any action  required  to be taken  under state blue
                  sky or  securities  laws in connection  with the  transactions
                  contemplated by this Agreement.

                  (c) No amendment or supplement to the proxy  statement will be
                  made without the approval of TJHC and Arby's,  which  approval
                  will not be unreasonably withheld or delayed.

Section 6.7       Continuation  of Business.  From the date hereof,  through and
                  after  the  Closing  Date,  and for at least  three  (3) years
                  following the Closing Date,  Paramark  shall use  commercially
                  reasonable   efforts  to  (a)   preserve   substantially   its
                  relationships with suppliers,  customers,  and employees;  (b)
                  carry on its  business in the ordinary  course and  consistent
                  with past practice; (c) maintain its corporate existence;  and
                  (d)  maintain  adequate  insurance to cover  potential  and/or
                  unknown  liabilities  and losses  that arise prior to Closing,
                  and potential liabilities and losses that arise as a result of
                  operations following Closing.

Section 6.8       Shareholder Approval. Charles Loccisano and Alan Gottlich,
                  as shareholders  of Paramark,  shall vote all of the shares of
                  Paramark  owned or  controlled by each of them in favor of the
                  transactions contemplated by this Agreement.

                                       16
<PAGE>
ARTICLE 7
CONDITIONS TO THE OBLIGATIONS OF TJHC AND ARBY'S

         The  obligations  of TJHC  and  Arby's  hereunder  are  subject  to the
fulfillment,  at or before the Closing, of each of the following conditions (all
or any which  may be waived in whole or in part by TJHC or Arby's in their  sole
discretion):

Section 7.1       Truth  of   Representations   and   Warranties   of  Paramark;
                  Compliance  with  Covenants  and  Obligations.   Each  of  the
                  representations  and  warranties of Paramark in this Agreement
                  shall be true and  correct  on and as of the  Closing  Date as
                  though such representations and warranties were made on and as
                  of such date, with the same force and effect as if made on and
                  as of the Closing Date, except for any changes consented to in
                  writing by TJHC and Arby's,  and except (a) as a result of (x)
                  the  taking by any person of any  action  contemplated  by the
                  Agreement or (y) events or changes  occurring or arising after
                  the date hereof in the ordinary course of Paramark's business;
                  or (b) insofar as any  representation  or warranty  relates to
                  any specified earlier date.  Paramark shall have performed and
                  complied with all terms, conditions,  covenants,  obligations,
                  agreements,  and restrictions required by this Agreement to be
                  performed  or  complied  with by  Paramark  prior to or at the
                  Closing Date.

Section 7.2       Closing  Deliveries.  TJHC and Arby's shall have received from
                  Paramark  the  documents  and  other  materials  specified  in
                  Exhibit D.

Section 7.3       Corporate  Proceedings.  All corporate  and other  proceedings
                  required to be taken on the part of Paramark to  authorize  or
                  carry out this Agreement and to transfer,  convey, assign, and
                  deliver  the TJC  License  Agreements  and execute and deliver
                  such other documents as are set out in Schedule 5.2 shall have
                  been taken.

Section 7.4       Government  Approvals.  All government agencies,  departments,
                  bureaus,   commissions,   and  similar  bodies,  the  consent,
                  authorization,  or  approval of which is  necessary  under any
                  applicable   law,   rule,   order,   or  regulation   for  the
                  consummation by Paramark of the  transactions  contemplated by
                  the  Agreements  shall have been  received,  and the documents
                  shall be in form and substance reasonably satisfactory to TJHC
                  and Arby's.

Section 7.5       Third Party Consents. All third party consents necessary under
                  any  contract,  agreement,  or law  for  the  consummation  by
                  Paramark of the  transactions  contemplated  by this Agreement
                  shall have been  received,  and the documents  soliciting  and
                  evidencing  the  consents  shall  be  in  form  and  substance
                  reasonably satisfactory to TJHC and Arby's.

                                       17
<PAGE>
Section 7.6       Bulk Sales Law  Compliance.  Paramark shall have complied with
                  the bulk sales law of the State of New Jersey or  obtained  an
                  opinion of counsel  satisfactory  to TJHC and Arby's  that the
                  bulk  sales law of the State of New  Jersey  does not apply to
                  the transactions contemplated by this Agreement.

Section 7.7       Adverse  Proceedings.  No  action or  proceeding  by any third
                  party or any governmental entity shall have been instituted or
                  threatened  which seeks to restrain,  prohibit,  enjoin,  make
                  illegal,  or invalidate the transactions  contemplated by this
                  Agreement  or which might  affect any right of TJHC and Arby's
                  with  respect  to the TJC  License  Agreements  or under  this
                  Agreement.

Section 7.8       Financial Condition. From the date of the Financial Statements
                  until the Closing, there shall not have been any change or any
                  event or  development  which,  individually  or together  with
                  other  such  events  or  developments,   could  reasonably  be
                  expected to have a material  adverse  effect on, the condition
                  (financial or otherwise), results of operations,  business, or
                  assets of, or the sale of TJC  Products by,  Paramark,  or the
                  prospects of the TJC Licensees.

Section 7.9       Termination of Broker Contracts. Paramark shall have furnished
                  to TJHC  and  Arby's  copies  of  notices  of  termination  of
                  contracts  with  Brokers  that  Paramark  hereby  covenants to
                  deliver  to each  Broker  identified  in  Schedule  3.8.  Such
                  notices shall include Paramark's written notice of termination
                  of its contractual commitments with each such Broker as of the
                  termination or expiration of the Wholesale License  Agreement,
                  to the extent such contract and commitment relates to the sale
                  or  distribution  of TJC  Products.  The  written  termination
                  notices to the Brokers  shall be provided at least thirty (30)
                  days prior to the  expiration or expected  termination  of the
                  Wholesale License Agreement, or, such longer period of time as
                  may be  required  or  contemplated  under the  written or oral
                  contract with the Broker, such that no contractual  commitment
                  with any such  Broker may  extend  beyond  the  expiration  or
                  termination of the Wholesale License Agreement.

ARTICLE 8
CONDITIONS TO THE OBLIGATIONS OF PARAMARK

         The obligations of Paramark  hereunder are subject to the  fulfillment,
at or before the Closing,  of each of the  following  conditions  (all or any of
which may be waived in whole or in part by Paramark in its sole discretion):

Section 8.1       Truth of  Representations  and  Warranties of TJHC and Arby's;
                  Compliance with Covenants and Obligations. The representations
                  and warranties of TJHC and Arby's in this  Agreement  shall be
                  true  on  and  as  of  the   Closing   Date  as  though   such
                  representations  and  warranties  were  made on and as of such
                  date with the same  force  and  effect as if made on and as of
                  the Closing Date,  except (a) as a result of (x) the taking by
                  any person of any action  contemplated by this  Agreement,  or
                  (y) events or  changes  occurring  or  arising  after the date
                  hereof in the ordinary course of TJHC's or Arby's business; or
                  (b) insofar as any  representation  or warranty relates to any
                  specified   earlier  date.   TJHC  and/or  Arby's  shall  have
                  performed  and  complied  in  all  respects  with  all  terms,
                  conditions, obligations, agreements, and restrictions required
                  by this  Agreement to be  performed  or complied  with by TJHC
                  and/or Arby's prior to or at the Closing Date.

                                       18
<PAGE>
Section  8.2      Government  Approvals.  All government agencies,  departments,
                  bureaus,   commissions,   and  similar  bodies,  the  consent,
                  authorization,  or  approval of which is  necessary  under any
                  applicable   law,   rule,   order,   or  regulation   for  the
                  consummation   by  TJHC   or   Arby's   of  the   transactions
                  contemplated by the Agreements  shall have been received,  and
                  the  documents  shall  be in  form  and  substance  reasonably
                  satisfactory to Paramark.

Section 8.3       Corporate  Proceedings.  All corporate  and other  proceedings
                  required  to be  taken  on the  part of  TJHC  and  Arby's  to
                  authorize or carry out this Agreement shall have been taken.

Section 8.4       Adverse  Proceedings.  No  action or  proceeding  by any third
                  party shall have been instituted or threatened  which seeks to
                  restrain,    prohibit,    or   invalidate   the   transactions
                  contemplated  by this  Agreement  or which  might  affect  the
                  rights of Paramark to assign the TJC License Agreements.

Section 8.5       Fairness  Opinion.  Paramark  shall have  received an opinion,
                  with respect to the fairness to the shareholders and creditors
                  of  Paramark  of  the   transactions   contemplated   by  this
                  Agreement. The opinion shall be prepared by a certified public
                  accountant  or  investment  adviser,  and the  content  of the
                  opinion shall be  satisfactory to TJHC and Arby's prior to and
                  at the Closing.

ARTICLE 9
INDEMNIFICATION

Section 9.1       Indemnification  of TJHC and Paramark for  Misrepresentations.
                  TJHC and Paramark each hereby  indemnifies and holds the other
                  harmless  against all claims,  damages,  losses,  liabilities,
                  costs, and expenses (including, without limitation, settlement
                  costs  and  any  legal,   accounting  or  other  expenses  for
                  investigating or defending any actions or threatened  actions)
                  incurred  by  TJHC  or  Paramark   in   connection   with  any
                  misrepresentation,  breach of warranty,  or non-fulfillment of
                  or failure to perform any  covenant,  condition,  or agreement
                  set forth in, or attached to, this Agreement, any transactions
                  contemplated by this Agreement, or any statement, certificate,
                  schedule, or document furnished by such Party pursuant to this
                  Agreement or in connection with the transactions  contemplated
                  hereby.

                                       19
<PAGE>
Section 9.2       Indemnification of Arby's and Paramark for Misrepresentations.
                  Arby's and  Paramark  each  hereby  indemnifies  and holds the
                  other   harmless   against   all  claims,   damages,   losses,
                  liabilities,   costs,   and   expenses   (including,   without
                  limitation,  settlement  costs and any  legal,  accounting  or
                  other expenses for  investigating  or defending any actions or
                  threatened   actions)   incurred  by  Arby's  or  Paramark  in
                  connection with any misrepresentation,  breach of warranty, or
                  non-fulfillment   of  or  failure  to  perform  any  covenant,
                  condition,  or  agreement  set forth in, or attached  to, this
                  Agreement,  or  any  statement,   certificate,   schedule,  or
                  document furnished by such Party pursuant to this Agreement or
                  in connection with the transactions contemplated hereby.

Section 9.3       Survival   of   Representations.   All   representations   and
                  warranties  made by the Parties herein or in any instrument or
                  document  furnished in connection  with this  Agreement  shall
                  survive the Closing and any investigation at any time made by,
                  or on behalf  of,  the  Parties  to this  Agreement.  All such
                  representations and warranties shall expire on the third (3rd)
                  anniversary of the Closing Date.

Section 9.4       Paramark's Indemnity.  Paramark hereby agrees to indemnify and
                  hold  TJHC  and  Arby's,   and  their   officers,   directors,
                  shareholders,  and affiliates (the "TJHC/Arby's  Indemnitees")
                  harmless   from   any  and  all   claims,   damages,   losses,
                  liabilities,   costs,   and   expenses   (including,   without
                  limitation,  settlement  costs and any legal,  accounting,  or
                  other expenses for  investigating  or defending any actions or
                  threatened  actions) incurred by the TJHC/Arby's  Indemnitees,
                  in  connection   with  any  claims  against  the   TJHC/Arby's
                  Indemnitees  based upon,  relating to,  resulting  from, or in
                  connection  with  actions or failure to act of Paramark or its
                  officers, directors, shareholders or affiliates.

Section 9.5       TJHC's and Arby's  Indemnity.  TJHC and Arby's hereby agree to
                  indemnify  and hold  Paramark,  and its  officers,  directors,
                  shareholders,  and  affiliates  (the  "Paramark  Indemnitees")
                  harmless   from   any  and  all   claims,   damages,   losses,
                  liabilities,   costs,   and   expenses   (including,   without
                  limitation,  settlement  costs and any legal,  accounting,  or
                  other expenses for  investigating  or defending any actions or
                  threatened   actions)  reasonably  incurred  by  the  Paramark
                  Indemnitees,   in  connection  with  any  claims  against  the
                  Paramark  Indemnitees  based upon actions or failure to act of
                  TJHC or Arby's.

Section 9.6       Notice for Claims of Indemnification. Whenever any claim shall
                  arise for  indemnification  pursuant  to this  Article  9, the
                  Party seeking indemnification (the "Indemnified Party"), shall
                  promptly notify the Party from whom  indemnification is sought
                  (the"Indemnifying  Party") of the claim and,  when known,  the
                  facts  constituting  the basis for such claim provided that no
                  delay on the part of the  Indemnified  Party  in  giving  such
                  notice   shall   relieve   the   Indemnifying   Party  of  any
                  indemnification  obligation hereunder except to the extent the
                  Indemnifying Party is materially  prejudiced by such delay. In
                  the  event of any such  claim  for  indemnification  hereunder
                  resulting  from or in  connection  with  any  claim  or  legal
                  proceedings by a third-party,  the notice to the  Indemnifying
                  Party shall  specify,  the amount if known,  or an estimate of
                  the amount of the liability arising therefrom. The Indemnified
                  Party  shall  not  settle or  compromise  any claim by a third
                  party for which it is entitled to indemnification  without the
                  prior written consent of the Indemnifying  Party,  which shall
                  not be  unreasonably  withheld,  unless  suit  shall have been
                  instituted  against it and the  Indemnifying  Party  shall not
                  have taken control of such suit after notification thereof.

                                       20
<PAGE>
Section 9.7       Defense  by  Indemnifying  Party.  With  respect  to any claim
                  giving rise to indemnity  resulting from or arising out of any
                  claim or legal  proceeding  by a person  who is not a party to
                  this Agreement,  the Indemnifying  Party, at its sole cost and
                  expense,  may, upon written notice to the  Indemnified  Party,
                  assume the defense of any such claim or legal proceeding if it
                  acknowledges,  to  the  Indemnified  Party,  in  writing,  its
                  obligations to indemnify the Indemnified Party with respect to
                  all  elements of such claim.  The  Indemnified  Party shall be
                  entitled to  participate  in (but not  control) the defense of
                  any such action,  with its counsel and at its own expense.  If
                  the Indemnifying Party does not assume the defense of any such
                  claim or  litigation  resulting  therefrom  within thirty (30)
                  days after the date such claim is made, the Indemnified  Party
                  may defend against such claim or litigation, in such manner as
                  it may  deem  appropriate,  including,  but  not  limited  to,
                  settling such claim or litigation,  after giving notice of the
                  same  to  the  Indemnifying   Party,  on  such  terms  as  the
                  Indemnified Party may deem  appropriate,  and the Indemnifying
                  Party shall be entitled to  participate  in (but not  control)
                  the  defense of such  action,  with its counsel and at its own
                  expense.   If  the  Indemnifying  Party  thereafter  seeks  to
                  question the manner in which the  Indemnified  Party  defended
                  such  third  party  claim or the  amount or nature of any such
                  settlement,  the  Indemnifying  Party shall have the burden to
                  prove by a preponderance  of the evidence that the Indemnified
                  Party did not  defend or settle  such third  party  claim in a
                  reasonably prudent manner.

Section 9.8       Indemnification    Under   the   Purchase    Agreement.    The
                  indemnification  of  Paramark  and  TJHC,  each to the  other,
                  contained  in  the  Purchase   Agreement   shall  survive  the
                  termination of the Purchase Agreement.

                                       21
<PAGE>

ARTICLE 10
GENERAL PROVISIONS

Section 10.1      Termination.   This  Agreement  may  be  terminated,  and  the
                  transactions contemplated hereby may be abandoned:

                  (a)  at  any  time  before  the  Closing,  by  mutual  written
                  agreement among the Parties;

                  (b) upon  notification to the  non-terminating  parties by the
                  terminating  party that the  satisfaction  of any condition to
                  the terminating  party's  obligations under this Agreement has
                  become  impossible  to  satisfy,  illegal,  or  subject  to  a
                  non-appealable order enjoining or restraining the Closing; or

                  (c) at any time after  September 30, 1998, by Paramark,  TJHC,
                  or Arby's, upon notification to the non-terminating parties by
                  the terminating  party, if the Closing shall not have occurred
                  on or before such date and such failure to  consummate  is not
                  caused by a breach of this Agreement by the terminating party.

Section 10.2      Effect of Termination. If this Agreement is validly terminated
                  pursuant to Section  10.1,  this  Agreement  will  immediately
                  become  null and  void,  and  there  will be no  liability  or
                  obligation on the part of Paramark, TJHC, or Arby's (or any of
                  their  respective  officers,  directors,   employees,  agents,
                  representatives, or affiliates) except as provided in the next
                  succeeding  sentence  and  except  that  the  provisions  with
                  respect to  expenses  in Section  10.7 will  continue to apply
                  following  any such  termination.  Notwithstanding  any  other
                  provision in this Agreement to the contrary,  upon termination
                  of this Agreement pursuant to Section 10.1(b), each Party will
                  remain  liable to the  other  Parties  for any  breach of this
                  Agreement  by  such  Party   existing  at  the  time  of  such
                  termination,  and each Party may seek such remedies, including
                  damages and attorney's fees, against the others,  with respect
                  to any such breach as is provided in this  Agreement or as may
                  otherwise be available at law or in equity.

Section 10.3      Notices.  Any  notices  or other  communications  required  or
                  permitted by this  Agreement  shall be  sufficiently  given if
                  delivered  personally or sent by telex,  facsimile,  overnight
                  courier,   registered  or  certified  mail  postage   prepaid,
                  addressed  as follows  or to such  other  address of which the
                  parties may have given notice:

                  To Paramark:     Paramark Enterprises, Inc.
                                   Attn:  Alan S. Gottlich, President
                                   One Harmon Plaza
                                   Secaucus, New Jersey 07094-3618
                                   Fax: (201) 422-0858
                  With copies to:  Saul Feiger, Esq.
                                   152-18 Union Turnpike
                                   Kew Garden Hills, New York  11367
                                   Fax: (718) 380-3092

                  To TJHC and 
                  Arby's:          Triarc Restaurant Group
                                   Attn:  Jonathan P. May, Vice President
                                   1000 Corporate Drive
                                   Fort Lauderdale, Florida  33334
                                   Fax: (954) 351-5619

                  With copies to:  Triarc Restaurant Group
                                   Attn:  General Counsel
                                   1000 Corporate Drive
                                   Fort Lauderdale, Florida  33334
                                   Fax:  (954) 351-5619

                                   Rudnick, Wolfe, Epstien & Zeidman
                                   Attn:  Mark A. Kirsch, Esq.
                                   1201 New York Avenue, N.W.
                                   Penthouse
                                   Washington, D.C.  20005
                                   Fax:  (202) 712-7222

All  notices  or other  communications  shall  be  deemed  received  on the date
delivered if  delivered  personally,  by  facsimile,  by telex,  or by overnight
courier,  or three (3) business  days after being sent, if sent by registered or
certified mail.

                                       22
<PAGE>

Section 10.4      Successors and Assigns.  This Agreement  shall be binding upon
                  and  inure to the  benefit  of each of the  Parties  and their
                  respective successors and assigns. No assignment shall release
                  a Party from any obligation or liability under this Agreement.

Section 10.5      Amendments.  The Parties,  by the consent of their  respective
                  Boards of Directors or officers authorized by such Boards, may
                  amend or modify this  Agreement and the exhibits and schedules
                  hereto,  in such  manner as may be agreed  upon,  by a written
                  instrument executed by each Party.

Section 10.6      Waivers.   No   waiver   by  any   Party   of   any   default,
                  misrepresentation,   or  breach  of   warranty   or   covenant
                  hereunder,  whether  intentional  or not,  shall be  deemed to
                  extend to any prior or subsequent default,  misrepresentation,
                  or breach of warranty or covenant  hereunder  or affect in any
                  way any rights  arising  by virtue of any prior or  subsequent
                  such occurrence.

                                       23
<PAGE>
Section 10.7      Expenses.  Each of the  Parties  shall  bear its own costs and
                  expenses  (including  legal  fees and  expenses)  incurred  in
                  connection with this Agreement.

Section 10.8      Construction.  If any of the  provisions of this Agreement may
                  be  construed  in more than one way, one of which would render
                  the provision illegal or otherwise  voidable or unenforceable,
                  such  provision  shall have the meaning which renders it valid
                  and enforceable. The language of all of the provisions of this
                  Agreement shall be construed according to its fair meaning and
                  not strictly construed against any Party.

Section 10.9      Interpretation.  This  Agreement has been  negotiated at arm's
                  length.  In the event of any ambiguity in any of the terms and
                  provisions, this Agreement shall not be interpreted against or
                  in favor  of any  party  nor  shall  there be any  presumption
                  against or in favor of any party,  but this Agreement shall be
                  interpreted  in accordance  with the intent of the parties and
                  the function of its terms and provisions.

Section 10.10     Governing  Law. Any dispute with respect to the entering into,
                  performance,  or  interpretation  of this  Agreement  shall be
                  governed by the laws of the State of Florida,  without  regard
                  to the Florida law of conflicts. The Parties hereby agree that
                  to the  extent any  disputes  arise  that  cannot be  resolved
                  directly  between  the  Parties,  the  Parties  shall file any
                  necessary  suit  only in the  federal  or state  court  having
                  jurisdiction  where Arby's  principal  office is then located.
                  The Parties irrevocably submit to the jurisdiction of any such
                  court  and  waive any  objection  they may have to either  the
                  jurisdiction or venue of any such court.

Section 10.11     No Third Party  Beneficiaries.  Nothing in this  Agreement  is
                  intended,  nor shall be deemed,  to confer  upon any person or
                  entity,  other  than the  Parties  and  their  successors  and
                  assigns,  any  rights or  remedies  under or by reason of this
                  Agreement.

Section 10.12     Waiver of Jury Trial. THE PARTIES  IRREVOCABLY  WAIVE TRIAL BY
                  JURY OF ANY ACTION,  PROCEEDING,  OR COUNTERCLAIM,  WHETHER AT
                  LAW OR IN EQUITY,  BROUGHT BY EITHER OF THEM AGAINST THE OTHER
                  AND  WHETHER OR NOT THERE ARE OTHER  PARTIES  TO SUCH  ACTION,
                  PROCEEDING, OR COUNTERCLAIM.

Section 10.13     Entire  Agreement.   This  Agreement  and  all  schedules  and
                  exhibits  hereto,  and all  agreements  and  instruments to be
                  delivered by the Parties pursuant to this Agreement, represent
                  the entire  understanding  and  agreement  between the Parties
                  with respect to the subject  matter  hereof and  supersede all
                  prior  oral  and   written   and  all   contemporaneous   oral
                  negotiations,  commitments,  and  understandings  between such
                  Parties.

                                       24
<PAGE>

         IN  WITNESS  WHEREOF,  this  Agreement  has been duly  executed  by the
Parties as of and on the date first above written.


(Corporate Seal)                  PARAMARK ENTERPRISES, INC.,
                                  a Delaware corporation

ATTEST:
                                  By:     /s/ Paramark Enterprises, Inc.


                                  Name:


                                  Title:
                                        Secretary


(Corporate Seal)                  TJ HOLDING COMPANY, INC.,
                                  a Delaware corporation

ATTEST:
                                  By:     /s/ T.J. Holding Company, Inc.


                                  Name:


                                  Title:
                                        Secretary

(Corporate Seal)                  ARBY'S, INC., d/b/a TRIARC RESTAURANT GROUP, a
                                  Delaware corporation

ATTEST:
                                  By:     /s/ Arby's, Inc.


                                  Name:


                                  Title:
                                        Secretary
                                  with respect to the provisions of Section 6.8:


                                  /s/ Charles Loccisano
                                  Charles N. Loccisano
                                  Witness

                                  /s/ Alan Gottlich
                                  Alan S. Gottlich
                                  Witness

                          WHOLESALE LICENSE AGREEMENT
                                 by and between
                   ARBY'S, INC. d/b/a TRIARC RESTAURANT GROUP
                                    Licensor
                                      and
                           PARAMARK ENTERPRISES, INC.
                                    Licensee



                          Dated as of __________, 1998

<PAGE>

                          WHOLESALE LICENSE AGREEMENT
                               TABLE OF CONTENTS


                                                                            PAGE

RECITALS OF FACT                                                           - 1 -

1.       GRANT                                                             - 1 -

2.       TERM                                                              - 2 -

3.       WHOLESALE DISTRIBUTION                                            - 2 -

4.       ROYALTIES                                                         - 4 -

5.       PREPARATION OF APPROVED TJC WHOLESALE PRODUCTS                    - 5 -

6.       PROPRIETARY MARKS                                                 - 6 -

7.       PROPRIETARY INFORMATION                                           - 7 -

8.       EXPIRATION; TERMINATION; POST-EXPIRATION ASSISTANCE               - 8 -

9.       ADVERTISING AND PROMOTION                                         - 8 -

10.      TECHNICAL ASSISTANCE                                              - 9 -

11.      CONFIDENTIALITY, NON-DISCLOSURE, AND NON-COMPETE                  - 9 -

12.      INDEMNIFICATION                                                  - 11 -

13.      INSURANCE                                                        - 11 -

14.      ASSIGNMENT OF INTERESTS                                          - 12 -

15.      MISCELLANEOUS                                                    - 12 -

         EXHIBIT A - INTELLECTUAL PROPERTY
         EXHIBIT B - WHOLESALE CONTRACTS
         EXHIBIT C - APPROVED TJC WHOLESALE PRODUCTS
         EXHIBIT D - STANDARDS AND SPECIFICATIONS
         EXHIBIT E - APPROVED ADVERTISING
         EXHIBIT F - OFFICERS, DIRECTORS AND EXECUTIVES OF TJC
         EXHIBIT G - INSURANCE REQUIREMENTS

<PAGE>
                          WHOLESALE LICENSE AGREEMENT

         This Wholesale  License  Agreement  ("Agreement") is made this day of ,
1998, by and between Arby's,  Inc.,  d/b/a Triarc  Restaurant  Group, a Delaware
corporation ("Licensor"), and Paramark Enterprises, Inc., a Delaware corporation
("Licensee").

RECITALS OF FACT

         A. Licensor's affiliate,  TJ Holding Company, Inc., is the owner of (i)
certain  secret  recipes and secret  formulae (the "Secret  Recipes") for baking
gourmet  cinnamon rolls and other bakery  products;  (ii) secret and proprietary
plans  ("Technical  Information")  relating  to  the  preparation,  baking,  and
merchandising  of the gourmet  cinnamon rolls  utilizing the Secret Recipes (the
Secret  Recipes  and  Technical  Information  are  referred  to  herein  as  the
"Proprietary Information");  and, (iii) certain trade names, trademarks, service
marks, logos, signs, and emblems,  including,  without limitation the mark "T.J.
CINNAMONS," relating to the products prepared using the Proprietary Information,
and other  goods and  services  offered at retail  stores,  bakeries,  and other
locations,  that offer the products made utilizing the  Proprietary  Information
(the "Proprietary Marks"). The Proprietary Information and Proprietary Marks are
collectively  referred to as "Intellectual  Property" (and are more particularly
identified in Exhibit A hereto).  All bakery  products made with the Proprietary
Information are referred to as "TJC Products."

         B. Licensor,  pursuant to a license  agreement with TJ Holding Company,
Inc.,  dated August 29, 1996,  has the right to use, and license  others to use,
the Intellectual Property.

         C. Licensee has,  pursuant to the License Agreement with Licensor dated
August  29,  1996,   entered  into  agreements  with  independent  food  brokers
("Brokers")  whereby  the  Brokers  will  arrange  for the sale by  Licensee  of
Approved TJC Wholesale Products (defined below in Section 3.3) to certain retail
accounts (referred to as "Supermarket Chains").

         D.  Licensor and Licensee  have agreed to terminate the August 29, 1996
License  Agreement,  but Licensor  has agreed to permit  Licensee to continue to
prepare,  sell,  and  distribute  Approved TJC  Wholesale  Products at wholesale
through Brokers on the terms and conditions set forth in this Agreement.

         With   reference  to  the   above-stated   Recitals  of  Fact,  and  in
consideration  of  the  mutual  covenants  and  conditions   contained  in  this
Agreement, the parties hereby agree as follows:

1.       GRANT

         1.1 Until the  termination  or expiration of this  Agreement,  Licensee
shall have the right to use the Intellectual Property solely to prepare and sell
Approved TJC Wholesale Products through Brokers to Supermarket Chains.

         1.2 The rights granted to Licensee are limited to the specific purposes
described in this Agreement. Licensee shall not manufacture, sell, or distribute
any  product,  other  than  the  Approved  TJC  Wholesale  Products,  using  the
Intellectual  Property.  Licensee  has  no  right  to  license,  sublicense,  or
franchise others to use any of the Intellectual Property.

         1.3 Except as set forth in Section 3.6,  Licensor  retains the right to
produce TJC Products or other products using the  Proprietary  Information,  for
sale through any channels of distribution;  and Licensor may produce,  offer, or
sell, and authorize  others to produce,  offer, or sell, any such products under
the Proprietary Marks or any other mark or name.

                                      -1-
<PAGE>
2.       TERM

         2.1 The term of this  Agreement  shall begin on the date first  written
above,  and,  unless sooner  terminated or renewed in accordance  with the terms
herein, shall expire on December 31, 1998.

         2.2  Licensee  has no rights to, nor expects  to,  extend or renew this
Agreement. This Agreement may be renewed, at Licensor's sole discretion, for one
or more thirty  (30) day  periods,  not to exceed a total of one hundred  eighty
(180) days upon  thirty (30) days prior  written  notice to  Licensee.  Licensee
shall have no rights under this Agreement  after December 31, 1998,  unless this
Agreement is renewed by Licensor.

3.       WHOLESALE DISTRIBUTION

         3.1 The  agreements  between  Licensee  and  Brokers  for the  sale and
distribution of the Approved TJC Wholesale Products ("Wholesale Contracts"), the
description of the Wholesale  Contracts,  the identity of the Supermarket Chains
to which the Approved TJC Wholesale Products are sold, and the nature, type, and
amount of Approved TJC Wholesale  Products sold under each  Wholesale  Contract,
are set forth in Exhibit B. To the extent that the  Wholesale  Contracts  are in
writing,  a copy of the  current  contract is attached to Exhibit B. The list of
Approved TJC  Wholesale  Products  approved for sale by Licensee is set forth in
Exhibit C. Licensee represents and warrants that as of the date hereof, Licensee
does not manufacture,  sell, or distribute,  at retail or wholesale,  any bakery
products  that use any of the  Proprietary  Information  to any person,  broker,
wholesale account, retail store, or otherwise,  except for sales of Approved TJC
Wholesale  Products  identified  on  Exhibit C made  pursuant  to the  Wholesale
Contracts described in and/or attached to Exhibit B.

         3.2 During the term of this  Agreement,  Licensee may prepare and sell,
for resale to retail customers, the Approved TJC Wholesale Products as specified
by Licensor, only to the Supermarket Chains identified in Exhibit B, and only in
accordance with the terms and conditions of this Section 3.

                                      -2-
<PAGE>

         3.3 Licensee  shall sell only the Approved TJC  Wholesale  Products set
forth in Exhibit C. Approved TJC Wholesale Products are those pre-packaged,  not
fresh-baked,  TJC  Products  that  Licensor  has  designated  for  sale  through
wholesale  distribution  by Licensee.  Licensee shall not request that other TJC
Products be approved by Licensor as Approved TJC  Wholesale  Products.  Licensor
may  modify  the list of  Approved  TJC  Wholesale  Products  in its  reasonable
discretion, upon one hundred twenty (120) days prior written notice to Licensee.
Licensor  shall not eliminate or disapprove a previously  approved  Approved TJC
Wholesale  Product if such product  represents  a  "significant  percentage"  of
Licensee's  wholesale  business.  The  parties  hereto  agree that  "significant
percentage"  shall mean that twenty  percent (20%) or more of the gross revenues
received by Licensee in the twelve-month  period prior to Licensor's notice of a
change is derived from the sale of such product.

         3.4 Licensee shall not request that other retail accounts,  Supermarket
Chains,  or Brokers be included on the approved  list in Exhibit B. Licensor has
no  obligation  to  consider  or  approve  any  Supermarket  Chain or Broker not
currently  identified  on Exhibit B. Licensor may,  however,  in its  reasonable
discretion,  disapprove  of a  previously  approved  Supermarket  Chain,  or may
require that Licensee or Broker cease supplying a Supermarket Chain.

         3.5 Licensor  shall have the right to review and approve all agreements
between Licensee and Brokers, and all agreements with manufacturers,  suppliers,
co-packers, and others concerning the Approved TJC Wholesale Products.  Licensee
shall comply with Licensor's  procedures  concerning approval of agreements with
third parties.

         3.6  During  the term of this  Agreement,  Licensor  shall not sell any
Approved TJC Wholesale  Products at wholesale to any Supermarket  Chain approved
in Exhibit B; provided,  however,  that Licensor or any affiliate or licensee of
Licensor (i) may sell TJC Products at, from, to, or through any retail location,
store, restaurant, person, or entity, and (ii) may sell TJC Products (other than
Approved  TJC  Wholesale  Products)  at  wholesale  to  any  retail  account  or
Supermarket  Chain,  including  Supermarket  Chains that  purchase  Approved TJC
Wholesale  Products from  Licensee  through  Brokers.  In addition to Licensor's
rights to sell TJC  Products at  wholesale  or retail,  Licensor  shall have the
right to operate or license others to operate,  kiosks,  carts,  limited service
counters,  and  similar  areas  or  facilities  (collectively  "Kiosks")  at any
Supermarket  Chain,  provided  that  such  Kiosks  shall not sell  Approved  TJC
Wholesale Products.

         3.7 Licensee shall comply with Licensor's  standards and specifications
for the manufacture, packaging, distribution, and sale of Approved TJC Wholesale
Products;  the advertising and promotion of Approved TJC Wholesale Products; and
Licensor's  guidelines  regarding  the  Supermarket  Chains  that may  purchase,
receive,  and resell  Approved  TJC  Wholesale  Products.  Without  limiting the
requirements of Section 5 of this Agreement,  Licensee may request modifications
to the standards  and  specifications  for the Approved TJC  Wholesale  Products
and/or  approval of  Supermarket  Chains.  All  requests  for  modifications  or
consents  under this  Section 3 shall be in  writing.  Licensor  may  approve or
disapprove  any  request in  Licensor's  sole  discretion,  but  Licensor is not
obligated to respond to a request from Licensee. 

                                      -3-
<PAGE>

4. ROYALTIES

         4.1 In  consideration  of the  rights  granted to  Licensee  hereunder,
Licensee  shall pay to  Licensor  a royalty  fee equal to five  percent  (5%) of
Licensee's Net Sales (defined below) of Approved TJC Wholesale  Products sold by
Licensee on a monthly basis.  Net Sales shall mean the gross sales price charged
by  Licensee,  regardless  of  collection  of  revenue  in the case of credit or
installment sales of the Approved TJC Wholesale Products, less returns.

         4.2 Licensee shall pay to Licensor the monthly royalty on the fifteenth
(15th) day of each  month for the Net Sales of the  preceding  month;  provided,
however, that the royalty payments for the Net Sales made during the first three
(3) full or partial months under this  Agreement  (July,  August,  and September
1998) shall be paid on the fifteenth (15th) day of October 1998.

         4.3 Licensee  shall submit to Licensor on the  fifteenth  (15th) day of
each month a sales report detailing the sales of Approved TJC Wholesale Products
during the preceding  month.  The sales report shall be in the form specified by
Licensor,  and shall include, at a minimum,  the gross revenues,  net sales, and
the unit counts of all sales during the prior month, and shall include such data
required by  Licensor  and  organized  by Broker,  by  account,  and by product.
Licensee  shall  provide  a final  Net  Sales  report  within  thirty  (30) days
following the last month that  Licensee  sells  Approved TJC Wholesale  Products
pursuant to this  Agreement,  and such final Net Sales report may be, but is not
required to be, audited.

         4.4  Licensee  shall  preserve  all books  and  records  regarding  the
business  operations  under this  Agreement for three (3) years from the date of
their preparation. Licensor reserves the right to audit or inspect the books and
records of Licensee at any time. Licensee shall prepare, and furnish to Licensor
not later than  ninety  (90) days  after the close of  Licensee's  fiscal  year,
audited  financial  statements for the prior fiscal year. The audited  financial
statements,  or the audited final Net Sales report,  shall segregate clearly Net
Sales as  separate  line items,  and shall  include  data by SKUs  (Stockkeeping
Units) and by vendor.

         4.5 In the event that  Licensee's  Net Sales of Approved TJC  Wholesale
Products  during  the period  January  1, 1998  through  December  31,  1998 (as
verified by  Licensor) to the five (5)  Supermarket  Chains  designated  with an
asterisk  in  Exhibit  B exceed  Three  Million  Six  Hundred  Thousand  Dollars
($3,600,000),  the  royalty  rate  specified  in Section  4.1 shall be  revised,
retroactively  to the date of this  Agreement,  to two  percent  (2%) of the Net
Sales  that  exceed  $3,600,000  from  those five (5)  Supermarket  Chains.  Any
adjustments  or refunds in royalty  payments shall be made fifteen (15) business
days following  Licensor's receipt of (a) Licensee's audited financial statement
for fiscal year 1998,  or (b)  Licensee's  audited  final Net Sales  report,  if
furnished  pursuant to Section 4.3 hereof,  provided  that such  information  is
acceptable  to Arby's,  based on Arby's  reasonable  discretion  and  reasonable
verification.

                                      -4-
<PAGE>

5.       PREPARATION OF APPROVED TJC WHOLESALE PRODUCTS

         5.1 Licensee shall use the  Proprietary  Information in accordance with
the  standards  and  specifications  prescribed  by  Licensor.  All Approved TJC
Wholesale Products prepared,  distributed, or sold by Licensee, pursuant to this
Agreement, shall be identified,  distributed, or sold only under the Proprietary
Marks in the form and manner  specified  and approved by Licensor.  Licensee may
distribute and sell Approved TJC Wholesale Products only through the channels of
distribution specified in Section 3 hereof.

         5.2  Licensee  shall  prepare the Approved  TJC  Wholesale  Products in
accordance with the Proprietary Information,  and shall conform the operation of
its business to the methods,  standards,  and  specifications  prescribed in the
Proprietary  Information.  Licensee  shall  not  sell or  otherwise  dispose  of
products  under the  Proprietary  Marks  unless such  products  are Approved TJC
Wholesale  Products  produced in accordance  with the  Proprietary  Information.
Licensee shall submit samples of Approved TJC Wholesale  Products to Licensor at
such times and such places as Licensor may  reasonably  specify for the purposes
of  determining  that  the  Approved  TJC  Wholesale  Products  conform  to  the
Proprietary  Information.  Licensee  shall make  appropriate  periodic tests for
controlling the quality of the ingredients and baking procedures utilized in the
production of Approved TJC Wholesale  Products by Licensee,  in accordance  with
Licensor's requests and instructions.  Licensee shall permit  representatives of
Licensor,  upon  reasonable  notice,  to  inspect  any  and  all  of  Licensee's
production  and/or  distribution  facilities,   and  to  examine  and  test  the
ingredients,  supplies,  containers, and accessories used by Licensee.  Licensor
shall pay for its own costs in conducting such inspections.  Licensee shall make
available to such  representatives all information  necessary to render full and
effective  assistance.  If any such  facility,  or any  sample of  Approved  TJC
Wholesale Products,  does not comply substantially with the standards prescribed
by  Licensor,  Licensee  shall,  at its  own  expense,  remedy  the  facilities,
manufacturing  processes,  ingredients,  or subsequently  produced  Approved TJC
Wholesale Products so that they comply with the Technical  Information and other
standards specified by Licensor.

         5.3 All Approved TJC Wholesale  Products  produced or prepared pursuant
to this Agreement  shall be made with only such materials and ingredients as are
of the quality that has been specified by Licensor and supplied by a source that
has been approved by Licensor.  Licensee shall obtain and use  ingredients  made
with the Secret  Recipes only from a manufacturer  approved,  and if required by
Licensor, licensed, by Licensor. All standards and specifications and sources of
supply currently  approved by Licensor are set forth in Exhibit D; provided that
Licensor may modify or revoke such approvals in its sole discretion. If Licensee
desires  to  purchase  any of the items  specified  in this  Section 5, or items
otherwise  required by Licensor for the  operation of the business  contemplated
under this Agreement (other than  ingredients  utilizing the Secret Recipes that
must be purchased from sources designated by Licensor),  from a supplier who has
not been  approved by Licensor,  Licensee may request,  in writing,  approval by
Licensor of such  supplier.  Licensor may approve such  proposed  supplier if in
Licensor's  sole  judgement and  discretion  the proposed  supplier can meet and
maintain Licensor's specifications,  standards, and requirements.  In making any
such request,  Licensee,  at its expense,  shall furnish  Licensor with adequate
samples of the items for which  approval is being  requested  or, if that is not
feasible,  with copies of  descriptions,  specifications,  and  pictures of such
items. Licensee shall not sell, dispense, or use any such items unless and until
Licensor has given  written  notice of approval to Licensee.  Nothing  contained
herein shall be construed to require Licensor to approve an unreasonable  number
of suppliers for any particular item or service.

         5.4 Licensee shall not use, nor permit any person or entity to use, the
Proprietary  Information  or  any  part  of  the  Secret  Recipes  or  Technical
Information.  Upon termination of this Agreement for any reason or expiration of
this Agreement,  Licensee shall  immediately cease to manufacture and distribute
the  Approved  TJC  Wholesale   Products  and  shall  deliver  to  Licensor  all
Proprietary Information under its control.

         5.5 Licensee may produce,  prepare,  and sell  products  other than the
Approved TJC Wholesale  Products,  provided that the production of such products
does not involve the use of any of the  Proprietary  Information,  and that such
products are not identified, in any manner, with the Proprietary Marks.

                                      -5-
<PAGE>
6.       PROPRIETARY MARKS

         6.1  Licensee  shall  use the  Proprietary  Marks  only  to the  extent
permitted  in this  Agreement,  and  only in the  manner  specified  by,  and in
accordance with, the standards and  specifications of Licensor,  as set forth in
this Agreement or otherwise in writing.

         6.2 Licensee agrees that it shall not manufacture, produce, bake, sell,
or distribute  products  that bear the  Proprietary  Marks or any  derivation or
abbreviation  thereof,  except in accordance with this Agreement,  or license or
permit  anyone  else to do so,  and shall  not use  names and marks  confusingly
similar to the Proprietary Marks in the sale or distribution of any products, or
in the operation, franchising, or licensing of wholesale or retail businesses.

         6.3 Licensee shall not use the  Proprietary  Marks or any derivation or
abbreviation thereof as part of its/their corporate or other legal name.

         6.4 Licensee  shall not directly or indirectly  contest the validity of
Licensor's ownership of the Proprietary Marks.

         6.5 Licensee expressly understands and acknowledges that:

                  6.5.1 Licensee's use of the Proprietary Marks pursuant to this
Agreement does not give it any ownership interest or other interest in or to the
Proprietary Marks, except the license granted by this Agreement; and

                  6.5.2 Any and all goodwill  arising out of  Licensee's  use of
the Proprietary Marks under this Agreement shall inure solely and exclusively to
Licensor's benefit.

         6.6 Licensee shall not register or attempt to register any  Proprietary
Mark,  or any mark or name  which  incorporates  all or part of any  Proprietary
Mark, in any country in the world.

         6.7 Licensor has the right to modify and/or to  discontinue  the use of
any or all of the Proprietary  Marks, or to use other names or marks to identify
the TJC Products; provided, however, that if Licensor discontinues a Proprietary
Mark that is used with or on an Approved TJC Wholesale Product that represents a
"significant percentage" of Licensee's wholesale business, Licensor will provide
a substitute  Proprietary Mark for that product or products.  The parties hereto
agree that  "significant  percentage"  shall mean twenty  percent (20%) of gross
revenues  received by Licensee from the sale of such product in the twelve-month
period prior to Licensor's  notice of discontinuance of a mark. Upon one hundred
twenty (120) days prior written notice from Licensor, Licensee shall comply with
Licensor's  standards  and  specifications  with respect to the use any modified
Proprietary  Marks or the new  names  and  marks;  provided  that  Licensee  may
continue  to  utilize  existing  inventory  or  supplies  that  bear  the old or
discontinued  Proprietary  Marks after the 120-day period,  if such inventory or
supplies were  purchased  prior to  Licensor's  notice of such  modification  or
discontinuance.  Licensee shall be responsible for all costs associated with any
such change, and Licensor shall have no liability to Licensee therefor.

         6.8  Licensor  is the owner of all  rights,  title and  interest in the
Proprietary  Marks,  and  Licensor  agrees to use best  efforts to maintain  the
validity of, and the registrations for, Proprietary Marks licensed hereunder.

                                      -6-
<PAGE>
7.       PROPRIETARY INFORMATION

         7.1 Licensee acknowledges that the Proprietary  Information,  including
the Secret Recipes, the Technical Information,  the techniques,  know-how, trade
secrets, formulas, specifications, and all other information relating to the TJC
Products are trade secrets of Licensor. Licensee acknowledges that Licensee does
not and shall not  acquire  any right or  interest  therein  beyond  the  rights
expressly  granted to it under this Agreement.  Licensee shall maintain adequate
security in the control,  use, and handling of the  Proprietary  Information  in
accordance with the guidelines and instructions prescribed by Licensor from time
to time.

         7.2  Licensor  has the right to modify  any  aspect of the  Proprietary
Information,  and upon one hundred  twenty (120) days prior written  notice from
Licensor,  Licensee shall comply with  Licensor's  standards and  specifications
with respect to the use of the modified Proprietary Information.

         7.3  Licensee  shall not  engage,  or assist  others to engage,  in any
activity which constitutes an infringement, appropriation, copying, unauthorized
use, or imitation of any of the Proprietary Information or other features of the
Intellectual  Property,  or which  otherwise  threaten  any interest of Licensor
therein.

         7.4 Except as specifically  provided in this Agreement,  Licensee shall
not at anytime,  during the term of this Agreement or thereafter,  use or permit
others  to use any of the  Intellectual  Property  to  manufacture  or  identify
cinnamon rolls or other bakery products.

         7.5  Licensee  shall  promptly   notify  Licensor  in  writing  of  any
unauthorized  use of the Proprietary  Information.  Licensor shall have the sole
right  to  direct  and  control  any  administrative  proceeding  or  litigation
involving  the  Proprietary  Information,   including  any  settlement  thereof.
Licensee shall cooperate with Licensor in all matters concerning the Proprietary
Information.

                                      -7-
<PAGE>
8.       EXPIRATION; TERMINATION; POST-EXPIRATION ASSISTANCE

         8.1 Upon  expiration or termination of this  Agreement,  Licensee shall
forthwith  cease  to use,  for  any  purpose,  any  and all of the  Intellectual
Property.  Licensee  shall  promptly  return to Licensor  all signs,  packaging,
supplies,  lists,  forms, and other materials  containing any of the Proprietary
Marks, and any and all copies of the Proprietary Information.

         8.2 Licensor and Licensee  understand and  acknowledge  that one of the
purposes of this Agreement is to provide for a smooth  transition  from Licensee
to  Licensor  of  Licensee's   business   related  to  the  wholesale  sale  and
distribution of Approved TJC Wholesale Products. Licensee shall, therefore, upon
request of Licensor,  provide  assistance to Licensor with respect to an orderly
transition  of accounts and contracts  from Brokers to food brokers  selected by
Licensor and such other transition assistance as may be reasonable. Such desired
assistance  shall be specified  by Licensor,  and shall be provided for a period
beginning thirty (30) days prior to expiration of this Agreement, and continuing
for a period not to exceed one hundred  eighty (180) days  following the date of
expiration.

9.       ADVERTISING AND PROMOTION

         9.1 All advertising and promotional  material prepared by or to be used
by Licensee in connection  with the  manufacture,  sale, or  distribution of the
Approved TJC Wholesale  Products,  including  product  packaging and  wrappings,
shall be subject to the prior  written  approval of Licensor.  Any  advertising,
promotional  material,  and packaging  that is identified on Exhibit E as having
received the prior  written  approval of Licensor  shall not require any further
approval by Licensor prior to its use. For all advertising,  promotional  plans,
packaging, containers, and/or labels for the Approved TJC Wholesale Products not
prescribed or previously approved by Licensor,  Licensee shall submit samples of
such materials to Licensor for Licensor's  prior written  approval  (except with
respect to advertised  or suggested  retail  prices),  and shall comply with the
procedures  set  forth in  writing  by  Licensor.  Licensee  shall  not use such
proposed advertising,  promotional plans, packaging,  containers,  and/or labels
without  Licensor's  prior written  approval.  All rights in and to advertising,
promotional  plans,  packaging,  containers,  and/or labels,  including  without
limitation copyrights,  shall become the exclusive property of Licensor (without
separate  charge to  Licensor);  and this  Agreement  constitutes a license from
Licensor to Licensee to use such rights for the term of this Agreement. Licensee
agrees that it shall sign such documents (and cause any  contractors,  agencies,
and persons other than its employees who work on such  advertising,  promotional
plans, packaging,  containers, and/or labels to sign such documents) as Licensor
may reasonably require in order to implement the terms of this provision.

         9.2 Licensor  shall have the right to disapprove  the subsequent use of
any previously approved advertising; and Licensee shall promptly discontinue use
of advertising or promotional programs or materials upon notice from Licensor.

         9.3 Licensor shall not be liable to Licensee as a result of any review,
approval,  or disapproval of any  advertising;  and Licensee  acknowledges  that
Licensor's review of advertising is to enforce the proper use of the Proprietary
Marks in advertising.  Licensee shall  indemnify and hold harmless  Licensor and
its affiliates against and from any and all claims,  demands,  suits,  costs, or
expenses resulting from Licensee's use of advertising.

         9.4 In the event  Licensee  further  develops  its  business to include
business  activities  not subject to this  Agreement,  and if Licensee  develops
advertising  or  promotional  material  that does not  relate  to, in any way or
mention, nor depict, any TJC Product, any Proprietary Mark, or Licensee's rights
under this Agreement, such advertising or promotional material shall be owned by
Licensee and not by Licensor.

                                      -8-
<PAGE>
10.      TECHNICAL ASSISTANCE

         Licensor will disclose or make available to Licensee the Secret Recipes
and Technical  Information  in such detail as to enable  Licensee to produce the
Approved TJC Wholesale  Products in the Territory in accordance  with Licensor's
standards  and  specifications.  From  time-to-time  during  the  term  of  this
Agreement,  Licensor shall  disclose and make  available to Licensee  additional
Technical  Information  concerning  modifications,  alterations,  additions,  or
amendments  to the  Proprietary  Information  to permit  Licensee to produce the
Approved  TJC  Wholesale  Products at all times in  accordance  with  Licensor's
then-current procedures, specifications, and standards.

11.      CONFIDENTIALITY, NON-DISCLOSURE, AND NON-COMPETE

         11.1  Licensee  acknowledges  and agrees that  Licensor owns all of the
Intellectual  Property.  Licensee  further  acknowledges  and  agrees  that  the
Intellectual  Property  includes trade secrets and  confidential and proprietary
information and know-how that gives Licensor a competitive  advantage;  that all
measures  necessary to protect the trade  secrets,  the  confidentiality  of the
Proprietary Information,  and know-how comprising the Intellectual Property have
been taken; that all material or other information now or hereafter  provided or
disclosed  to  Licensee  regarding  the  Intellectual  Property  is and  will be
disclosed in  confidence;  that Licensee has no right to disclose any part of it
to anyone who is not an employee or professional representative of Licensee; and
that  Licensee  will  disclose  to  its  employees   only  those  parts  of  the
Intellectual  Property  that an employee  needs to know.  Licensor  and Licensee
agree that confidential  information shall exclude information that (a) has been
or is obtained by a third party from a source independent of Licensor, Licensee,
their affiliates, or their respective officers, directors,  employees or agents,
and such  third  party  is not  desiring  such  information;  (b) is or  becomes
generally  available  to the public  other  than as a result of an  unauthorized
disclosure  by  Licensee  or  its  affiliates  or  their  personnel;  or  (c) is
independently  developed  by  Licensee  without  reliance  in  any  way  on  the
Intellectual Property.

                                      -9-
<PAGE>
         11.2  Licensee  will  protect  as  confidential   and  proprietary  the
Proprietary  Information,  including the Secret Recipes,  Technical Information,
the techniques, know-how, trade secrets, formulas, specifications, and all other
information  relating to the Approved  TJC  Wholesale  Products,  whether or not
patentable.  Licensee will not disclose,  in whole or in part,  any  Proprietary
Information to any person,  firm, or  corporation,  except to those employees of
Licensee whose knowledge of such  information is required for the performance of
Licensee's obligations under this Agreement.

         11.3 Licensee shall have no rights in the  Proprietary  Information and
shall use the  Proprietary  Information  solely for the purpose  contemplated by
this  Agreement.  Any and all goodwill  arising from the use of the  Proprietary
Information by Licensee shall inure exclusively to the benefit of Licensor.  The
provisions of this Section 11.3 shall survive the  termination  or expiration of
this Agreement.

         11.4  Licensee   specifically   acknowledges  that,  pursuant  to  this
Agreement,  the August 29, 1996 License Agreement, and as a result of Licensee's
relationship  with  Licensor,  Licensee will receive  valuable and  confidential
information,  including, without limitation,  information regarding operational,
sales,  promotional,  and marketing methods, related to the sale of Approved TJC
Wholesale  Products,  and other TJC Products through other retail  channels,  at
wholesale, and at dual- or multi-brand restaurants owned, operated or franchised
by  Licensor.  Licensee  covenants  that,  except  for  the  limited  activities
specifically  authorized  under this  Agreement  during the term  hereof,  for a
period  of  thirty  (30)  months  from the  date of this  Agreement,  except  as
otherwise  approved  in  writing by  Licensor  in its sole  discretion,  neither
Licensee nor any affiliate of Licensee, including without limitation,  Interbake
Brands,  Inc., shall, either directly or indirectly,  for itself, or through, or
on behalf of, or in conjunction  with any person,  persons,  or legal  entities,
own,  maintain,  operate,  be employed  by, or have an interest  in, or directly
engage in,  any  business  which  involves  or is engaged in the  manufacturing,
baking, distribution, or sale of:

                        a. bakery products whose predominant flavor is cinnamon,
                  which  use  cinnamon  as a  principal  or  significant  flavor
                  ingredient,   are  advertised  or  promoted  as  cinnamon-  or
                  cinnamon-flavored   products,   or  are  otherwise  recognized
                  generally as cinnamon products; or

                        b.  bakery  products  that are  similar to those  bakery
                  products  that utilize or  incorporate  one or more aspects of
                  the Intellectual Property and are sold, as of the date of this
                  Agreement,  at T.J.  Cinnamons  Bakeries,  or  T.J.  Cinnamons
                  Classic Bakeries; or

                        c. bakery  products that use,  bear, or are displayed in
                  close  association  with, (i) the  Proprietary  Marks, or (ii)
                  marks  confusingly  similar to the  Proprietary  Marks, or any
                  derivation or abbreviation thereof.

                                      -10-
<PAGE>
         11.5 Licensor may require that the individual officers,  directors, and
executives  of Licensee  designated  in Exhibit F, and all  successors  or other
individuals reasonably designated by Licensor at a later date, execute covenants
agreeing to be personally  bound by the provisions of this Section 11; provided,
however,  that the  non-competition  covenant of Section  11.4 shall apply for a
period of thirty (30) months from the date of this Agreement.

12.      INDEMNIFICATION

         In addition  to any other  rights or  remedies  under law or  otherwise
available to Licensor,  Licensee shall indemnify and hold harmless Licensor, its
affiliates, and their respective officers, directors,  shareholders, agents, and
employees  against and from any and all  out-of-pocket  loss,  cost,  damage and
expense (including  reasonable attorneys' fees) resulting from: (i) any material
breach of any  covenant,  representation,  or warranty of Licensee  contained in
this  Agreement;  and/or  (ii)  any  claim  by  a  third  party,  including  any
governmental  authority,   arising  out  of  or  relating  to  the  manufacture,
production,  marketing,  sale,  purchase,  distribution,  use or  consumption of
Approved TJC Wholesale Products produced, distributed, or sold by Licensee.

13.      INSURANCE

         During   the  term  of  this   Agreement,   Licensee   shall   maintain
comprehensive  general liability insurance and products liability insurance,  in
such  amounts as may be  specified  by  Licensor,  and such other  insurance  as
Licensor  reasonably  may  specify,  consistent  with  industry  standards.  The
currently  approved  type and amounts of  insurance  coverage  are  specified in
Exhibit G. Licensee shall provide  Licensor,  upon written  request of Licensor,
with certificates  evidencing such insurance and certificates of renewal of such
insurance, when applicable.  Licensor shall be named an additional insured under
such coverage, at no cost to Licensor.

                                      -11-
<PAGE>
14.      ASSIGNMENT OF INTERESTS

         14.1 Licensee shall not transfer, assign, convey, give away, pledge, or
encumber (collectively,  "Transfer") any rights in this Agreement or the license
granted herein, in all or substantially all of the assets of Licensee, or in any
agreement related to any aspect of Licensee's business operated pursuant to this
Agreement,  without  Licensor's  prior  written  consent,  which  consent may be
withheld in Licensor's sole discretion.

         14.2 Licensor may Transfer any or all rights in this Agreement,  in the
Intellectual  Property, or in any assets of Licensor to any person or entity, on
any terms or conditions, and at any time, in its sole discretion.

15.      MISCELLANEOUS

         15.1 If any of the  provisions  of this  Agreement  may be construed in
more than one way, one of which would render the provision  illegal or otherwise
voidable or  unenforceable,  such provision shall have the meaning which renders
it valid and enforceable. The language of all provisions of this Agreement shall
be construed  according to its fair meaning and not strictly  against any party.
In the  event  any  court or other  government  authority  shall  determine  any
provision in this  Agreement is not  enforceable  as written,  the parties agree
that the  provision  shall be amended so that it is  enforceable  to the fullest
extent  permissible  under the laws and public  policies of the  jurisdiction in
which  enforcement  is sought and affords the parties the same basic  rights and
obligations and has the same economic effect. If any provision in this Agreement
is held  invalid or  otherwise  unenforceable  by any court or other  government
authority or in any arbitration  proceeding,  such findings shall not invalidate
the remainder of the agreement unless in the reasonable  opinion of Licensor the
effect of such  determination  has the effect of frustrating the purpose of this
Agreement,  whereupon  Licensor shall have the right by notice in writing to the
other party to immediately terminate this Agreement.

         15.2  The  entering  into,  performance,  and  interpretation  of  this
Agreement shall be governed, construed, and interpreted by the laws of the state
of Florida  without regard to the law of conflicts (and without giving effect to
the application of Florida  choice-of-law  rules).  Licensor and Licensee hereby
agree  that to the  extent  that any  disputes  arise  that  cannot be  resolved
directly between the parties,  the parties shall file any necessary suit only in
the federal or state court having jurisdiction where Licensor's principal office
is then located.  The parties irrevocably submit to the jurisdiction of any such
court and waive any objection they may have to either the  jurisdiction or venue
of any such  court.  This  Section  15.2 shall not be  interpreted  to apply any
franchise law or business  opportunity law to the relationship  between Licensor
and Licensee or the subject matter of this Agreement,  which would not otherwise
be  applicable.  The parties  acknowledge  and agree that this  Section 15.2 was
specifically negotiated by the parties, and that the selection of Florida law as
the governing  law was included in this  Agreement in exchange for other changes
in the Agreement requested by, and concessions provided to, Licensee.

         15.3  Recognizing  that  remedies  at law  may be  inadequate  for  the
enforcement  of  certain  breaches  of this  Agreement,  in the  event  Licensee
breaches  any  provision  of this  Agreement  by reason of which the validity or
ownership  of,  or  goodwill  in,  the  Proprietary  Marks  or  the  Proprietary
Information  may  be  impaired,   or  breaches  the  covenants  to  protect  the
confidentiality  of the  Proprietary  Information,  Licensor  may be entitled to
injunctive relief to enforce the provision of this Agreement, in addition to its
other rights  hereunder.  Notwithstanding  the foregoing,  Licensor and Licensee
agree  that  injunctive  relief is not  Licensor's  sole  remedy for a breach by
Licensee, and Licensor is entitled to pursue all remedies at law or in equity to
enforce the  provisions  of this  Agreement  and/or to obtain  compensation  for
damages caused by any breach of this Agreement.

         15.4   Neither   party   shall  be   responsible   to  the   other  for
non-performance  or delay in  performance  occasioned  by any causes  beyond its
control  and for  causes  other  than its own fault  (other  than lack of funds)
including,  without limitation, acts of civil or military authority,  failure of
civil  or  military   authorities   to  act,   strikes,   lockouts,   embargoes,
insurrections,  or Acts of God. If any such delay occurs,  any  applicable  time
period hereunder shall be automatically  extended for a period equal to the time
lost;  provided that the party affected shall make reasonable efforts to correct
the reason for such delay and give the other party prompt  written notice of any
such delay.

         15.5  Licensee is an  independent  contractor  and shall not assume any
obligation  or  liability,  express or implied,  on behalf of Licensor.  Nothing
contained  herein or done  hereunder  shall be  construed  as  creating  a joint
venture or partnership,  or as creating a franchise;  and, except for Licensee's
obligations to monitor,  report on, and enforce the quality control standards of
the Approved TJC Wholesale  Products as required under Section 5, this Agreement
should not be construed as constituting  either party hereto as the agent of the
other.

                                      -12-
<PAGE>

         15.6 Except as expressly  provided to the contrary  herein,  nothing in
this  Agreement is intended,  nor shall be deemed,  to confer upon any person or
legal entity other than Licensee,  Licensor, and Licensor's affiliates and their
respective  officers,  directors,  and  employees,  and such of  Licensee's  and
Licensor's  respective  successors  and assigns (as may be permitted  under this
Agreement) any rights or remedies under or by reason of this Agreement.

         15.7 Except for such actions,  approvals,  or  withholding of approvals
that  Licensor  may  exercise  in its sole  discretion,  or in  accordance  with
standards  specified in this  Agreement,  Licensor and Licensee  agree that both
parties shall act in a reasonable manner when exercising their respective rights
under this Agreement.

         15.8 Any and all notices  required or  permitted  under this  Agreement
shall be in writing, and shall be personally delivered, sent by registered mail,
reputable overnight delivery service, or by other means which affords the sender
evidence  of delivery or rejected  delivery,  to the  respective  parties at the
addresses  designated  below,  unless  and until a  different  address  has been
designated by written notice to the other party.

         If to Licensor:  Arby's, Inc., d/b/a Triarc Restaurant Group
                          1000 Corporate Drive
                          Ft. Lauderdale, FL 33334-3651
                          Attn: John Vanderslice, Sr., Vice President

         with a copy to:  Rudnick, Wolfe, Epstien & Zeidman
                          1201 New York Avenue, N.W.
                          Penthouse
                          Washington, D.C. 20005-3919
                          Attn: Mark A. Kirsch, Esq.

         If to Licensee:  Paramark Enterprises, Inc.
                          One Harmon Plaza
                          Secaucus, New Jersey 07094
                          Attn: Alan S. Gottlich, President

         with a copy to:  Saul Feiger, Esq.
                          152-18 Union Turnpike
                          Kew Garden Hills, New York  11367

Any notice by a means which affords the sender evidence of delivery, or rejected
delivery,  shall be deemed to have been given at the date and time of receipt or
rejected delivery.

         15.9  This  Agreement   constitutes  the  entire,  full,  and  complete
agreement  between  Licensor and Licensee  concerning the subject matter hereof,
and supersedes all prior  agreements,  no other  representations  having induced
Licensee  to  execute  this  Agreement.  Except for those  permitted  to be made
unilaterally by Licensor hereunder, no amendment,  change, or variance from this
Agreement  shall be binding on either  party  unless  mutually  agreed to by the
parties and executed by their authorized officers or agents in writing.


<PAGE>

         IN WITNESS WHEREOF,  the parties hereto,  intending to be legally bound
hereby,  having duly executed,  sealed, and delivered this Agreement the day and
year first written above.


PARAMARK ENTERPRISES, INC.                        ARBY'S, INC., d/b/a TRIARC
                                                   RESTAURANT GROUP

Licensee                                         Licensor

By:                                              By:
Name:                                            Name:
Title:                                           Title:


Exhibit 99.1
                                                                  NEWS RELEASE
Paramark Enterprises, Inc.
One Harmon Plaza
Secaucus, NJ  07094
Media Contact:    Alan Gottlich             (201) 422-0910  Ext. 18

           PARAMARK ENTERPRISES, INC. ANNOUNCES EXECUTION OF AGREEMENT

         Secaucus,  N.J. - July 8, 1998 - Paramark  Enterprises,  Inc. announced
today that it has executed an agreement with Triarc Restaurant  Group,  pursuant
to which Paramark will sell its T.J. Cinnamons(R)  wholesale distribution rights
and will  assign all of its  franchise  agreements  for T.J.  Cinnamons(R)  full
concept bakeries to a subsidiary of Triarc Restaurant Group.
         Paramark will continue to distribute certain T.J.  Cinnamons(R) branded
products  during a transition  period  ending on December  31, 1998,  to certain
supermarket  and wholesale  club  accounts.  The  transaction  is subject to the
approval  of  Paramark  Enterprises,  Inc.'s  shareholders  and other  customary
closing conditions.
         The agreement  provides for an aggregate  purchase  price of $4,000,000
and a  contingent  additional  payment of up to  $1,000,000,  based on achieving
certain  specified  sales targets for the fiscal year ending  December 31, 1998.
Paramark will retain all liabilities relating to all aspects of its business for
all periods prior to the closing.
         "This  transaction  will  provide the Company  with the cash  resources
necessary to continue to develop and expand its  business as a specialty  bakery
products  manufacturer and distributor for products other than T.J. Cinnamons(R)
related  products"  noted  Charles  Loccisano,  Chairman  and  CEO  of  Paramark
Enterprises, Inc.
         Paramark  Enterprises,  Inc., is a publicly held company head quartered
in  Secaucus,  New Jersey,  whose  common  stock,  Class A Warrants  and Class B
Warrants  trade on the OTC Bulletin  Board under the symbols  TJCI,  TJCIW,  and
TJCIZ respectively.

                                       ###


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