PARAMARK ENTERPRISES INC
10KSB, 1998-03-31
PATENT OWNERS & LESSORS
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                   FORM 10-KSB


             X ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
               SECURITIES EXCHANGE ACT OF 1934 For the fiscal year
                            ended December 31, 1997.
                                       OR
            TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934
                 For the transition period from ______ to ______

                         Commission file number 0-23026

                           PARAMARK ENTERPRISES, INC.
             (Exact name of registrant as specified in its charter)

             Delaware                                   22-3261564
  (State or other jurisdiction of                   (I.R.S. Employer
    incorporation or organization)                  Identification No.)


           135 Seaview Drive
         Secaucus, New Jersey                             07094
         (Address of principal                         (Zip Code)
           executive offices)

Registrant's telephone number including area code:    (201) 422-0910


Securities registered pursuant to Section 12 (b) of the Act:  None

Securities registered pursuant to Section 12 (g) of the Act:

                    Common Stock
                    (Title of Class)

                    Class A Warrants
                    (Title of Class)

                    Class B Warrants
                    (Title of Class)
<PAGE>

     Check  whether  the issuer (1) filed all  reports  required  to be filed by
Section 13 or 15(d) of the  Exchange  Act during the past 12 months (or for such
shorter period that the  registrant was required to file such reports),  and (2)
has been subject to such filing  requirements  for the past 90 days. 
Yes ____ No____

     Check if there is no disclosure  of  delinquent  filers in response to Item
405 of  Regulation  S-B  contained  in  this  Form,  and no  disclosure  will be
contained,  to the best of the  registrant's  knowledge,  in definitive proxy or
information statements incorporated by reference in Part III of this Form 10-KSB
or any amendments to this Form 10-KSB. [ ]

     The  issuer's  revenues  for the fiscal year ended  December  31, 1997 were
$3,878,381.

     As of March  25,  1998,  there  were  3,373,883  shares  of  Common  Stock,
1,453,000 Class A Warrants,  and 557,750 Class B Warrants outstanding.  Based on
the average  high and low bid prices of the Common  Stock on February  28, 1998,
the approximate  aggregate  market value of Common Stock held by  non-affiliates
was $593,000 (1).


                      DOCUMENTS INCORPORATED BY REFERENCE

     Certain   exhibits  are  incorporated  by  reference  to  the  Registrant's
Registration  Statement  on  Form  SB-2  and  the  amendments  thereto,  and the
Registrant's  Annual  Reports on Form 10-KSB for the fiscal years ended December
31, 1995 and December 31, 1996 as listed in response to Item 13(a)(2).

     Transitional Small Business Disclosure Format (check one): Yes __ No _X_


(1)  The aggregate  dollar value of the voting stock set forth equals the number
     of shares of the Company's Common Stock outstanding,  reduced by the amount
     of Common  Stock held by officers,  directors  and  shareholders  owning in
     excess of 10% of the Company's  Common Stock,  multiplied by the average of
     the high and low bid prices  for the  Company's  Common  Stock on March 25,
     1998. The information provided shall in no way be construed as an admission
     that any officer, director or 10% stockholder in the Company may or may not
     be deemed an  affiliate  of the  Company,  or that he/it is the  beneficial
     owner  of the  shares  reported  as  being  held by  him/it,  and any  such
     inference is hereby disclaimed. The information provided herein is included
     solely  for   recordkeeping   purposes  of  the   Securities  and  Exchange
     Commission.

                                      -2-
<PAGE>
                                     PART I

ITEM 1.   BUSINESS

General

     For  a  discussion  of  certain  factors  which  should  be  considered  in
evaluating the Company and its business, see "Risk Factors".

     Paramark Enterprises,  Inc., formerly T.J. Cinnamons, Inc. (the "Company"),
a Delaware  corporation was originally  formed in December 1985. The Company was
one of the first operators and  franchisors of retail  bakeries  specializing in
gourmet  cinnamon rolls and related  products in the United States.  The Company
currently owns and operates a production  facility and  distributes its products
through  wholesale  channels of distribution  throughout the United States.  The
Company's  Common  Stock,  Class A Warrants  and Class B Warrants  are  publicly
traded on the OTC Bulletin Board under the symbols "TJCI", "TJCIW", and "TJCIZ"

     In June 1992, current management acquired the Company with the intention of
implementing a focused  business plan designed to further develop and capitalize
on what  management  believed  to be brand  equity  beyond the scope of its then
current  points of  distribution.  The  Company's  business plan had centered on
leveraging  the  T.J.   Cinnamons   brand  equity  to  expand   distribution  by
implementing three interrelated strategies:  (1) expand the Company's franchised
bakery  system,  (2) explore  opportunities  to offer the Company's  products in
non-traditional  retailing  environments,  and (3) expand opportunities to offer
the  Company's  cinnamon  roll and related  products in  supermarkets  and other
grocery outlets.

     With insufficient  capital to fully implement the foregoing  business plan,
in June 1995 the Company retained the Corporate Finance Group at Arthur Andersen
LLP to act as its  financial  advisor  in  connection  with the  exploration  of
strategic alternatives available to the Company. As a result of this engagement,
in June 1996 the  Company  executed a  definitive  agreement  with T.J.  Holding
Company,  Inc.,  a  wholly  owned  subsidiary  of  Arby's,  Inc.  d/b/a/  Triarc
Restaurant  Group  (the  "Triarc  Purchase  Agreement")  for  the  sale  of  its
intellectual  property and a simultaneous  license by Triarc back to the Company
certain  of  the  intellectual  property  for  the  purposes  of  continuing  to
distribute  T.J.   Cinnamons   products   through  retail  grocery  outlets  and
supermarkets.  Under the terms of the Triarc  Purchase  Agreement,  the  Company
retained rights to own and operate one existing  retail bakery.  See "The Triarc
Transaction."

     Following   the   completion  of  the  Triarc   Transaction,   the  Company
discontinued its franchise and  non-traditional  bakery  development  strategies
outlined  above,  and began to emphasize its strategy of expanding its wholesale
manufacturing  and  distribution  of the T.J.  Cinnamons  branded  products  for
distribution to retail grocery outlets and supermarkets.

         In November 1996, the Company developed a bakery manufacturing facility
in Santa Ana,  California,  and is  currently  selling  its line of  products in
approximately  1,500  supermarket  and wholesale  club stores  including  Ralphs
Supermarkets, Walmart Super Centers, Lucky's Supermarkets, 

                                      -3-
<PAGE>

H.E. Butt Supermarkets,  ShopRite Supermarkets, Sams Wholesale Club's and Costco
Wholesale Club's. During the fiscal year ended December 31, 1997,  approximately
77% of the  Company's  sales were to Ralph's  Supermarkets  and Sam's  Wholesale
Clubs. See "Risk Factors - Dependence on Major Customers".

     The Company's products include: (a) "T.J. Cinnamons" branded cinnamon rolls
and  cinnachips,  and  (b) a full  line of  specialty  gourmet  bakery  products
including  rugalach  sold in four  flavor  varieties,  bundt  cakes sold in four
flavor  varieties,  upside down pineapple  cakes,  pull-apart  cakes,  chocolate
brownies  branded under the Hershey's  label,  7" chocolate and white iced layer
cakes, 4" mini 7" chocolate and white iced layer cakes, 1/4" chocolate and white
iced sheet cakes, and other specialty bakery products.  The Company is currently
negotiating  the sale of its  rights to the "T.J.  Cinnamons"  name  brand.  See
"Business  -  Proposed  Sale  of  rights  under  Triarc   Agreements."  If  this
transaction is  consummated,  the Company will continue to manufacture  and sell
its line of specialty  gourmet bakery products,  and will endeavor to expand its
line of products to include biscotti's, puff pastries and other specialty items.

     Management believes that the Company is favorably positioned to participate
in a growing trend among  supermarket  chain's in-store  bakeries to discontinue
on-premises  baking,  and to purchase  products  that are made off  premises and
delivered to them frozen. After delivery,  such products are thawed, date coded,
and placed on the shelves for sale to customers.  This "thaw and sell"  strategy
eliminates  the need to employ  experienced  bakers,  cost  control  systems and
extensive  operating  systems  to  ensure  quality  and  consistency  of  bakery
products, all of which are extremely costly.

     Triarc  Transaction.  On August  29,  1996 the  Company  sold to TJ Holding
Company,  Inc.  (a  wholly  owned  subsidiary  of  Arby's,  Inc.  d/b/a/  Triarc
Restaurant  Group)  certain  of its  operating  assets,  comprised  of the "T.J.
Cinnamons"  and other related trade names,  trademarks,  service  marks,  logos,
signs, emblems, distinctive recipes, secret formulas and technical information (
the "Intellectual  Property"),  and also assigned to it various manufacturer and
distributor agreements.

     In  consideration  for the sale of the Intellectual  Property,  the Company
received (i) a 99 year  royalty free license to produce and sell T.J.  Cinnamons
branded products through  wholesale  channels of distribution  (see below),  and
(ii) a base purchase price of $3,540,000,  with  $1,790,000 paid at the closing,
$1,650,000 paid in the form of a 15 month  promissory note, and $100,000 paid in
the form of a 24 month  promissory note. In addition,  the transaction  provided
for  contingent  additional  payments of up to $5.5  million.  These  contingent
additional payments (i) will commence only if in any consecutive 12 month period
aggregate system wide sales of T.J.  Cinnamons products in Triarc retail outlets
exceed $26.3 million; and (ii) are based on a royalty equal to 2% of system wide
sales of T.J.  Cinnamons  products for the next 48 months,  and thereafter 1% of
system wide sales of T.J.  Cinnamons  products for an additional 36 months.  See
"Risk Factors - Contingent Additional Payments under the Triarc Agreement".

     Under the terms of the Triarc License Agreement, Triarc granted the Company
the rights to use the Intellectual  Property for (a) the sale of T.J.  Cinnamons
branded products through wholesale channels of distribution, and (b) to continue
to operate the T.J.  Cinnamons  bakery  located in  Poughkeepsie,  New York. The
Company also  continues to act as franchisor  under the existing T.J.  

                                      -4-
<PAGE>

Cinnamons franchise agreements,  although day-to-day management responsibilities
were  assumed  by Triarc  pursuant  to a  management  agreement.  The  wholesale
licensing rights provided under the Triarc License  Agreement are for the United
States and any foreign country if the Company pays for the costs and expenses of
securing  trademark  registrations  and necessary  government  approvals in such
foreign  country.  The  term  of the  license  agreement  aggregates  99  years,
consisting  of an initial term of 20 years,  together with three 20 year renewal
options,  and one 19 year renewal option.  Each renewal option is subject to the
Company's  compliance  with the terms of the license  agreement  and executing a
general release in favor of Triarc.

     Under the Triarc License Agreement, the Company has the right to distribute
approved   wholesale   products  to  supermarket   chains  approved  by  Triarc.
Supermarket chains include grocery stores, warehouse stores,  combination stores
and  wholesale  club stores with annual sales  exceeding $2 million,  but do not
include  convenience  stores. A list of wholesale products were pre-approved and
included  as an exhibit  to the  license  agreement,  including  seven  sizes of
cinnamon rolls, seven flavor varieties of cinnamon rolls, three flavor varieties
of CinnaChip's,  and three flavor  varieties of CinnaLoaf  breads.  The cinnamon
roll  products  can be sold in 4-pack,  6-pack and 12-pack  containers  or other
containers  approved by Triarc.  The Triarc License Agreement  provides that for
the period ending May 29, 2000, Triarc may not sell any approved T.J.  Cinnamons
products under the license agreement to any supermarket chain unless Triarc pays
the  Company a 2%  royalty  based on the  wholesale  sales to these  supermarket
accounts.  Triarc may not sell such products to any  supermarket  chain to which
the Company has been,  and  continues  selling such products as of May 29, 2000.
See "Risk Factors - Non-Exclusivity of Triarc License Agreement."

     The  Company  is  obligated   to  comply  with   Triarc's   standards   and
specifications  for  the  preparation,   manufacture,  packaging,  distribution,
advertising  and promotion of the approved  wholesale  products,  and to use the
Intellectual  Property  only to the extent  provided  for in the Triarc  License
Agreement.

     Need for  Additional  Capital.  In an effort to  secure  financing  to fund
operating  deficits  and  provide the Company  with  sufficient  capital for its
expansion  plans,  in October  1997,  the  Company  offered  for sale units in a
convertible  preferred  stock private  placement  with  Commonwealth  Associates
acting as the placement agent.  This offering was held open to investors through
January 1998, and was not consummated as orders for the minimum number of shares
were  not  obtained.  Without  alternative  sources  of  financing  to fund  the
Company's  operating  deficits,  the Company initiated  discussions with a third
party regarding  securing capital through the sale of the Company's rights under
the Triarc agreements.

     Proposed Sale of Rights Under Triarc  Agreements.  The Company is currently
negotiating  with an  unaffiliated  third party  purchaser  (the "Third  Party")
regarding the sale of (a) all of the Company's  rights under the Triarc Purchase
Agreement and License  Agreement and (b) the Company's rights and obligations as
franchisor  under the T.J.  Cinnamons  franchise system  (collectively  the "TJC
Transaction").  Consummation  of the  proposed  TJC  Transaction  is  subject to
negotiation of the final terms of the  transaction and execution of a definitive
agreement,  completion by Third Party of its due  diligence of the Company,  and
the receipt of shareholder approval for the TJC Transaction. No assurance can be
given that the Company and the Third Party will be successful  in  negotiating a

                                      -5-
<PAGE>

definitive agreement following completion of the due diligence,  or even if such
agreement is reached,  that the  Company's  shareholders  would  approve the TJC
Transaction. See "Risk Factors - Failure to Close the TJC Transaction."

     If the TJC  Transaction is  consummated,  then following the closing of the
proposed  TJC  Transaction,   the  Company  will  continue  to  manufacture  and
distribute  gourmet  specialty  bakery products,  however,  the Company would no
longer  manufacture  and sell T.J.  Cinnamons  branded  products  which  include
cinnamon  rolls and  cinnachips.  For the fiscal year ending  December 31, 1997,
sales of T.J.  Cinnamons  branded  products  accounted  for 75% of the Company's
total  wholesale  sales.  See "Risk Factors - Potential Loss of Wholesale  Sales
Resulting  from the TJC  Transaction."  In addition,  if the TJC  Transaction is
consummated, then following the closing of the TJC Transaction, the Company will
no longer be entitled to receive any  payments  under the  previously  described
Triarc  purchase  agreement  and  license  agreement.  See  "Business  -  Triarc
Transaction."

     Industry Overview. Supermarket in-store bakery sales have grown from $10.72
billion to $11.43 billion in the twelve months from 1995 to 1996. This growth is
attributed  to  actual  sales  increases  per  store  and is not the  result  of
additional bakeries developed.  According to Progressive  Grocer's Bakery Update
1997 report,  average bakery sales in 1996 grew by 8.5%, a significant  increase
over the sales increase of 6.6% in 1995.  In-store bakeries outperform all other
supermarket  departments by contributing a substantial 52.3% gross margin on all
bakery  sales.  There are now more than  23,000  supermarket  in-store  bakeries
representing 76.3% of all supermarkets.

     The "sweet  goods"  and  "cookie"  categories  each  represent  7.9% of the
industry-wide  bakery sales and combined  represent 15.8% of such sales. As this
industry grows and as the need for high quality value-added  products increases,
the Company believes that  manufacturers  who position  themselves as leaders in
the upscale, gourmet bakery market will be capturing more of the total sales.

     Management believes that the shift from full time to part time labor in the
in-store  bakery  departments  of  supermarkets  and  wholesale  club stores has
created a shortage of skilled bakers and is fostering a climate that is ripe for
"new"  products  the  preparation  of which  requires  little  or no  expertise.
Management  further  believes that all of the trends and barometers point toward
new product  development in "fully baked",  "thaw and sell",  and  "prepackaged"
product lines that meet the quality profile of today's in-store bakery products.
The Company's goal is to capitalize on these trends and market dynamics in order
to become a leader in the off premises  manufacture of bakery  products for sale
to supermarket and grocery store customers. The Company believes that this trend
is very likely to continue  into the next  decade,  resulting  in the  Company's
ideal positioning of its "thaw and sell" line of gourmet bakery products.  There
can,  however,  be no  assurance  that the  Company  can  achieve  its sales and
earnings goals. See "Risk Factors - Competition".

     Business Strategy.  To develop its wholesale sales, the Company has focused
its selling  efforts in specific  geographic  areas through  alliances  with the
following key food brokerage groups: (a) Le Grand Marketing, representing retail
grocery stores in California; (b) Food Scene, representing retail grocery stores
in the New York tri-state area, (c) J & J Brokers,  representing  retail grocery
stores in New England,  (d) Priority Food Brokers,  representing  retail grocery
stores  in  Maryland  and  Virginia,  and  (e)  

                                      -6-
<PAGE>

American Sales and Marketing, representing membership club stores nationwide and
retail grocery stores in the Midwest.  The Company is targeting its product line
to in-store bakeries and in-store deli areas of supermarket chains,  focusing on
large multi-unit accounts.  

     The  Company  has  focused  its  marketing  efforts on the  following  core
products:  (a) T.J.  Cinnamons  gourmet cinnamon rolls and gourmet sticky rolls;
(b) T.J.  Cinnamons  cinnachips;  (c) private label rugalach;  (d) private label
bundt cakes,  (e) gourmet brownies sold under the Hershey's label, and (d) other
private label specialty cakes. The private label rugalach are made utilizing the
Company's own recipe in the following flavor varieties: chocolate chip, cinnamon
apple,  raspberry  walnut and apricot  pecan.  The  gourmet  bundt cakes in four
flavor  varieties,  and the specialty cakes include upside down pineapple cakes,
pull-apart  cakes, 7" chocolate and white iced layer cakes, 4" mini 7" chocolate
and white iced layer cakes,  and 1/4" chocolate and white iced sheet cakes.  All
of these  products  are sold in various  packaging  and sizes,  and are  shipped
through both fresh and frozen distribution. 

     If the TJC Transaction is completed, the Company will no longer manufacture
and  sell  "T.J.  Cinnamons"  branded  products  including  cinnamon  rolls  and
cinnachips,  however the Company will continue to manufacture and sell all other
specialty  bakery products  outlined above.  For the fiscal year ending December
31, 1997,  sales of T.J.  Cinnamons  branded  products  accounted for 75% of the
Company's total wholesale sales, of which  approximately 47% represents the sale
of cinnachips.  Management  believes that it will be able to replace these sales
with other  private  label and branded  products.  However,  no assurance can be
given that the Company will be successful  in replacing  the sales  generated by
the T.J.  Cinnamons branded products,  or that the proposed TJC Transaction will
be completed.  See "Risk Factors - Potential Loss of Wholesale  Sales  Resulting
from the TJC Transaction."

     The Company is targeting its product line to in-store bakeries and in-store
deli areas of supermarket  chains,  focusing on large multi-unit  accounts.  The
Company is  supporting  all initial  sales with a marketing  budget for in-store
sampling  and  demonstrations  and store  circular  promotions.  The Company has
developed a mass production  process to produce the cinnachip products which are
similar to bagel chips made from cinnamon rolls utilizing a double bake process.
The cinnachips are currently sold in plastic tub containers ranging in size from
8 ounces to 20 ounces, and a paper bag targeted to the in-store deli departments
of  supermarkets.  Sales  of  cinnachips  accounted  for  47% of  the  Company's
wholesale  sales in fiscal 1997. If the proposed TJC Transaction is consummated,
following  completion  of the  TJC  Transaction,  the  Company  will  no  longer
manufacture and sell T.J. Cinnamons  cinnachips.  See "Risk Factors - Failure to
Close the TJC Transaction."

     The Company is  currently  selling  its  products  in  approximately  2,000
locations including the following accounts:  Ralph's  Supermarkets,  Food-4-Less
Supermarkets, Walmart Super Centers, Luckys Supermarkets, ShopRite Supermarkets,
H.E. Butt Supermarkets,  Kings Supermarkets,  D'Agostinos  Supermarkets,  Costco
Wholesale Clubs and Sam's Wholesale Clubs. During the fiscal year ended December
31, 1997,  approximately 77% of the Company's sales were to Ralph's Supermarkets
and Sam's Wholesale Clubs. See "Risk Factors - Dependence on Major Customers".

     Management believes that the continuous development and introduction of new
gourmet bakery products at attractive pricing will further develop the Company's
sale of its "private label" specialty bakery products to both the retail grocery
and food service trade. However, there can be no assurance that the Company will
be able to implement its business strategy, or if implemented, that the business

                                      -7-
<PAGE>

strategy will permit the Company to accomplish its sales and earnings goals. See
"Risk Factors Management of Growth."

     The Company  plans,  as an integral  part of its  competitive  posture,  to
introduce new products rapidly and continuously. The Company believes that a key
to  its  success  is  its  ability  to  develop   innovative  new  products  and
merchandising  programs  reacting to demand of its  customers  and trends in the
in-store  baking  industry.  Some  of the new  products  under  development  are
biscotti,  mandel toast, puff pastries,  and sweet and savory bagel crisps.  See
"Risk Factors - Competition; New Product Development."

     Plan of Operation.  The Company's  plan of operations  for fiscal year 1998
calls  for  the  implementation  of the  Company's  overall  strategy  to  build
substantial  sales of new and existing  gourmet bakery  products sold as private
label products to major supermarket chains,  wholesale club stores,  convenience
stores, specialty stores, vending outlets and food service accounts.

     The Company anticipates further automation of its manufacturing facility in
California  during  1998.  Furthermore,  the  Company  intends  to  explore  the
possibility of entering into a co-packing  agreement with a manufacturer  in the
Northeast  and also intends to explore the possible  acquisition  of an existing
bakery  business to meet  projected  demand for its products in fiscal 1998. The
most  likely  acquisition  candidate  will be a company  that  manufactures  and
distributes  specialty  bakery  products,  and whose  manufacturing,  marketing,
sales,  distribution  and  administrative  operations  complement  those  of the
Company,  although no specific  acquisitions  are  currently  contemplated.  The
Company  intends to relocate to new office space in Secaucus,  New Jersey in May
1998.  Management believes that this office space and forecasted  administrative
staff  will be  sufficient  to meet  the  Company's  needs at the  sales  volume
anticipated for fiscal year 1998. See "Properties." The Company expects to lease
or purchase  accounting  software and  computers in fiscal  1998.  However,  the
Company will continue to explore opportunities to improve its product design and
production capability.

     The Company  believes  that the net proceeds from the TJC  Transaction,  if
consummated,  together with its anticipated  lines of credit,  and the Company's
anticipated cash from operations,  should be sufficient to satisfy the Company's
cash needs through June 30, 1999.  Should  demand for the Company's  products be
greater than anticipated, the Company might find it necessary to seek additional
financing or to reduce planned  expenditures on marketing and product  expansion
if efficient financing cannot be obtained or obtained timely on terms acceptable
to the Company. See "Risk Factors - Possible Need for Additional Financing."

     Manufacturing and Distribution.  The Company's existing production facility
is located in Santa Ana, California. The lease for this facility expires on June
30, 1998.  The Company has executed a three year lease for a 15,000  square foot
bakery in El Cajon, California, and anticipates relocating its production to the
new  facility  in  May,  1998.  The  facility  has a  capacity  estimated  to be
approximately   $10  million.   The  facility  has  blast  freezers,   freezers,
refrigerators, proofers, ovens, mixers, depositors and other equipment necessary
for the production of the Company's  products.  The Company recently acquired an
automated bakery production line which sheets,  forms, fills, rolls and cuts the
various bakery products,  as well as an automated packaging line which cools and
packages the fully baked 

                                      -8-

<PAGE>

products. Management anticipates that these automated processes will result in a
substantial  reduction in labor costs thereby  increasing  the  Company's  gross
margins.

     The  Company  intends  to  explore  the  possibility  of  entering  into  a
co-packing relationship with a manufacturer in the Northeast and/or acquiring an
existing  bakery  business when the California  facility is nearing its capacity
and sales in the northeastern  United States have been  sufficiently  developed.
All products sold in the northeastern United States are currently shipped frozen
and  warehoused  at a  distribution  facility in New  Jersey.  The Company has a
minimum half truck load order  requirement for all products  shipped to areas of
the country other than California and the northeastern United States.

     The cinnamon  roll products are baked fresh and  distributed  daily through
independent  distributors  or  through  the  internal  distribution  systems  of
supermarket chains. The cinnamon roll products have a 5 to 7 day shelf life, the
cinnachips  have a 120 day shelf life, and the rugalach have a 45 day shelf life
based on the current  packaging.  All cinnamon roll products  currently  sold in
southern  California are distributed  daily to supermarkets  and membership club
stores through an outside  distributor or through  supermarket  chains' in-house
distribution systems. The Company freezes all cinnamon rolls, cakes and rugalach
products for distribution outside of southern California.  These products are to
be fully baked and packaged,  and are to be shipped and distributed frozen to be
thawed at the  supermarket  and sold as a fresh  product in the in-store  bakery
section of the  supermarkets.  All CinnaChip  products are distributed  fresh at
room temperature due to their extended shelf life.

     Quality  Control.  The Company's  products,  other than the T.J.  Cinnamons
branded products, are produced in accordance with the Company's recipes, quality
standards and proprietary formulations. In order to maintain the high quality of
its bakery products,  the Company maintains  specifications  for its ingredients
and  periodically  reviews the  standards of its purchased  ingredients  against
these  specifications.  The Company is not dependent on any one supplier for its
ingredients  and  only  those  ingredients  that  meet  specified  criteria  are
selected.  Ingredients are carefully  inspected by the Company before they enter
its plant.  Product consistency is ensured by inspection at critical flow points
by quality  assurance  employees,  although  all  workers  are  responsible  for
monitoring  the quality of the product and may stop the production  process,  if
necessary.  Product  sampling  occurs on the  production  floor to  ensure  that
products are consistent with the Company's standards.

     Provisions  and  Supplies.  The  Company's dry mix products are produced by
Williams Foods, Inc. in accordance with the T.J.  Cinnamons  proprietary  secret
formulas and quality  standards.  The T.J. Cinnamon  proprietary  cinnamon spice
formulation  is produced by  McCormick & Company,  Inc.  and various  other T.J.
Cinnamons  proprietary  blends are  produced by Dawn Foods,  Inc.  Although  the
Company's  relationship  with its  suppliers is  generally on an  order-by-order
basis, the Company believes  alternate  sources of supply for all essential food
and paper products are available,  or on short notice can be made available,  at
comparable prices.  The Company  negotiates  directly with its suppliers for all
primary food and paper ingredients, and beverage products sold at its bakery, to
ensure adequate supply and to obtain competitive prices.

     Governmental Regulations. The Company is subject to various federal, state,
and local laws  affecting  its business.  The Company's  bakeries are subject to
regulation  by  various  governmental   agencies,   including  state  and  local
licensing,  zoning,  land use,  construction and  environmental  

                                      -9-

<PAGE>

regulations  and various  health,  sanitation,  safety and fire  standards.  The
Company is also subject to the Fair Labor  Standards  Act and various state laws
governing such matters as minimum wages, overtime and working conditions.

     The Company has not made nor does it anticipate making any material capital
expenditures in order to comply with environmental regulations.  There can be no
assurance, however, that new environmental regulations may be adopted which will
require the Company to make material capital  expenditures to comply  therewith.
See "Risk Factors - Governmental Regulations; Minimum Wages."

     Employees.  The Company has 12 full-time employees,  4 of whom are employed
in general or administrative  functions  principally at the Company's  executive
offices in Secaucus,  New Jersey;  and 7 of whom are  employed in its  wholesale
bakery in Santa Ana,  California.  The Company also has  approximately  100 full
time hourly employees  employed in the Santa Ana manufacturing  facility.  There
are no collective  bargaining  agreements,  and the Company  considers its labor
relations to be satisfactory.

     Competition.  The  retail  bakery  industry  and the  restaurant  industry,
particularly the quick-service  segment,  is highly  competitive with respect to
price,  service,  food quality  (including taste,  freshness,  healthfulness and
nutritional value) and location. There are numerous well-established competitors
possessing  substantially  greater  financial,  marketing,  personnel  and other
resources  than the Company.  These  competitors  include  national and regional
bakeries,  supermarkets  with in-store  bakeries and  quick-service  restaurants
chains, many of which specialize in or offer bakery products. Many quick-service
restaurant chains are expanding their menus to include products competitive with
the  Company's  cinnamon  rolls.  The  Company  can  also  be  expected  to face
competition   from  a  broad  range  of  other   restaurants  and  food  service
establishments.

     Many of the  Company's  competitors  have  achieved  significant  national,
regional  and local brand name and product  recognition  and engage in extensive
advertising and promotional programs,  both generally and in response to efforts
by additional competitors to enter new markets or introduce new products.

     The retail bakery industry and the  quick-service  restaurant  industry are
characterized  by the frequent  introduction  of new products,  accomplished  by
substantial  promotional campaigns. In recent years, numerous companies in these
industries have introduced products positioned to capitalize on growing consumer
preference  for  food  products  that  are or  are  perceived  to be  healthful,
nutritious,  low in calories and low in fat content. It can be expected that the
Company will be subject to increasing  competition from companies whose products
or marketing  strategies address these consumer  preferences.  Furthermore,  the
Company  is aware of two  significant  competitors  (Cinnabon  and La  Francaise
Bakery) that offer cinnamon rolls directly comparable to T.J. Cinnamons products
sold and distributed by the Company.

     A majority of the  Company's  revenue is derived  from sales of products to
grocery  retail  outlets.  The wholesale  food  distribution  business is highly
competitive. The principal competitive factors include price, service, extent of
product offered,  strength of brand offered and store promotional support. These
intense  competitive  factors may result in a reduction in the  Company's  gross
margins which could have a materially adverse effect on the Company's  financial
condition and results of operations.

                                      -10-

<PAGE>

     There can be no assurance  that  consumers  will regard the  products  sold
under the Company's name by in-store  bakeries as  sufficiently  distinguishable
from competitive  products,  that substantially  equivalent products will not be
introduced by the Company's  other  competitors or that the Company will be able
to compete successfully. See "Risk Factors - Competition."

Forward Looking Statements

     When used in this Annual Report, the words or phrases "will likely result",
"are expected to", "will continue", "is anticipated",  "estimate",  "projected",
"intends to" or similar  expressions are intended to identify  "forward  looking
statements" within the meaning of the Private  Securities  Litigation Reform Act
of 1995.  Such  statements  are  subject  to  certain  risks and  uncertainties,
including  but not  limited  to the  Company's  history  of losses and cash flow
deficit;  independent  auditor's  report  regarding  the  Company's  ability  to
continue as a going concern; failure to close the TJC Transaction; possible loss
of  wholesale  sales  resulting  from  the TJC  Transaction;  possible  need for
additional  financing;  dietary  trends;  competition;   management  of  growth;
non-exclusivity  of Triarc License  Agreement;  contingent  additional  payments
under the Triarc  Purchase  Agreement;  trademarks  and service  marks;  limited
manufacturing   and  warehouse   facilities;   dependence  on  major  customers;
termination of the management  agreement on the  Poughkeepsie  Galleria  Bakery;
dependence upon key and other personnel;  government regulations;  insurance and
potential liability;  lack of liquidity;  possible adverse effect of penny stock
rules and liquidity of the Company's Common Stock;  dividend policy;  control by
directors and executive officers,  that could cause the Company's actual results
to differ materially from historical earnings and those presently anticipated or
projected.  Such factors, which are discussed in "Risk Factors",  "Business" and
"Management's  Discussion  and  Analysis of Financial  Condition  and Results of
Operations" and the notes to consolidated financial statements, could affect the
Company's financial performance and could cause the Company's actual results for
future periods to differ  materially  from any opinions or statements  expressed
with  respect to future  periods  expressed in the Annual  Report.  As a result,
potential  investors  are  cautioned  not to place  undue  reliance  on any such
forward-looking  statements,  which  speak only as of the date  made.  See "Risk
Factors"  "Business"  and  "Management's  Discussion  and  Analysis of Financial
Condition and Results of Operations."

Risk Factors

In addition to the other information in this report,  the following  information
should be considered carefully in evaluating the Company and its business.

     (a) History of Operating Losses;  Operating Cash Flow Deficit.  The Company
has had net operating  losses since 1988. For the fiscal year ended December 31,
1997,  the  Company's  net  loss was  $1,376,657.  The  Company  has been and is
currently  experiencing  an operating  cash flow deficit  primarily  because its
current expenses exceed its current  revenues.  At December 31, 1997 the Company
had a  working  capital  deficit  of  approximately  $679,200.  There  can be no
assurance  that the Company will achieve  profitable  operations  and a positive
cash flow. See "Management's Discussion and Analysis of Financial Conditions and
Results of Operations."

                                      -11-
<PAGE>

     (b) Independent  Auditor's Report. The Independent  Auditor's report on the
Company's  financial  statements  for the fiscal year ending  December  31, 1997
includes an  explanatory  paragraph  that  describes the  uncertainty  as to the
ability of the Company to continue as a going concern.  In the event the Company
is unable to continue  as a going  concern,  stockholders  may lose all of their
investment  in the Company.  See Note 2 of the Notes to  Consolidated  Financial
Statements.

     (c)  Failure  to  Close  the TJC  Transaction.  The  Company  is  currently
negotiating  with an unaffiliated  Third Party regarding the sale of (a) acquire
all of the  Company's  rights under the Triarc  Purchase  Agreement  and License
Agreement and (b) the Company's  rights and obligations as franchisor  under the
T.J.   Cinnamons   franchise  system   (collectively  the  "TJC   Transaction").
Consummation  of the proposed TJC Transaction is subject to negotiation of final
terms, execution of a definitive agreement, completion by Third Party of its due
diligence of the Company,  and the receipt of  shareholder  approval for the TJC
Transaction  under Delaware Law and other customary  closing  conditions.  Based
upon  currently  proposed  plans and  assumptions  relating  to its  operations,
Management  believes that it will have sufficient working capital available from
operating revenues and the net proceeds of the TJC Transaction,  if consummated,
to finance its activities  through June 30, 1999. There can be no assurance that
the Company will be able to reach a definitive agreement with the Third Party on
the TJC  Transaction,  or even if such agreement is reached,  that the Company's
stockholders  will  approve the TJC  Transaction.  The failure of the Company to
close the TJC Transaction  could have a material adverse effect on the Company's
business,  financial condition and results of operations as the Company will not
have sufficient financial resources to continue its current business operations.

     (d) Potential Loss of Wholesale Sales  Resulting from the TJC  Transaction.
Following  consummation  of the TJC  Transaction,  the Company will  continue to
manufacture and distribute  gourmet  specialty  bakery  products,  however,  the
Company would no longer  manufacture and sell T.J.  Cinnamons  branded products.
T.J.  Cinnamons  branded  products  accounted for 75% of wholesale sales for the
fiscal year ending December 31, 1997. The failure of the Company to replace such
sales with other products could have a material  adverse effect on the Company's
business, financial condition and results of operations.

     (e) Possible Need for Additional Financing. In the future, the Company will
require  additional  capital in connection with the  manufacture,  marketing and
sale  of  its  products.   In  order  to  develop  new  products,   manufacture,
merchandise,  market,  and sell its new and existing product line, and otherwise
implement  its plan of  operations,  the Company will be  required,  among other
things,  to raise  additional  capital.  While the Company has existing lines of
credit,  there can be no assurance that such debt financing will be available to
the Company in the future or that such debt  financing  will be available in the
amounts  required  by the Company or on terms  acceptable  to the  Company.  The
failure of the Company to obtain financing in adequate amounts and on acceptable
terms  could  have  an  adverse  effect  on the  Company's  business,  financial
condition and results of operations.

     (f)  Dietary  Trends;  Consumer  Preferences.  In  recent  years,  numerous
companies in the retail bakery industry have introduced  products  positioned to
capitalize on growing  consumer  preference for bakery products that are, or are
perceived to be, healthful, nutritious, and low in calories, cholesterol and fat
content.  The  Company's  primary  products  are  relatively  high in  calories,
cholesterol and fat content. A decline in the sale of cinnamon rolls and related
products, due to industry trends, changing consumer 

                                      -12-

<PAGE>

preferences  including  taste,  eating  habits,  demographic  trends and traffic
patterns,  or  because  of health  related or other  dietary  concerns  or other
reasons,  could  have an adverse  effect on the  Company's  business,  financial
condition and results of operations.

     (g)  Competition;  New Product  Development.  The retail bakery industry is
highly  competitive  with  respect to price and food  quality  including  taste,
freshness,   healthfulness  and  nutritional  value.  A  number  of  established
companies with  significant  brand name recognition  currently  compete with the
Company in the various  markets for market share.  Many of these  companies have
far more available  capital,  broader product lines,  and greater  marketing and
sales  resources  than does the  Company,  and many  devote  significantly  more
resources to the development of new products than does the Company.  The Company
will seek to  compete  on the  basis of the  Company's  innovation  and speed of
execution in expanding  its existing  product line and  launching  new products.
However, there can be no assurance that such competitors will not develop direct
competing  brands  with more  market  acceptance,  or which can be sold at lower
prices than products that have been, or may be, developed by the Company.  These
intense  competitive  factors may result in a reduction in the  Company's  gross
margins which could have a materially adverse effect on the Company's  business,
financial condition and results of operations.

     (h)  Management  of  Growth.   The  Company's   ability  to  manage  growth
effectively and expand its operations will be dependent on its ability to expand
and improve its  operational,  technical,  financial and sales  systems,  and to
develop the skills of its managers and  supervisors,  and to hire,  motivate and
manage  its  employees.  Expansion  of the  Company's  manufacturing,  sales and
distribution operations will be dependent upon, amongst other things,  continued
growth in the bakery industry,  the Company's ability to withstand intense price
competition,  its ability to obtain new  customers,  and retain  sales and other
personnel.  There can be no  assurance  that the Company will be  successful  in
managing its growth and expanding its business.  The Company's failure to manage
its growth or expand its business  could have a material  adverse  effect on its
business, financial condition and results of operations.

     (i) Non-Exclusivity of Triarc License Agreement.  The Company  manufactures
and sells selected T.J.  Cinnamons  products (the "TJC Products")  pursuant to a
license  agreement with Triarc.  The license for the wholesaling of TJC Products
to supermarket chains is exclusive to the Company through May 29, 2000, although
there is an explicit  prohibition  for the  manufacture  and sale only by Triarc
through such date, and not by other entities to whom Triarc may grant  licenses.
After  the  expiration  of such  exclusive  period,  both  Triarc  and any other
licensee of Triarc,  may sell the TJC  Products  through  wholesale  channels of
distribution except to those supermarket chains in which the Company was selling
TJC Products prior to the expiration of such exclusivity period and to which the
Company  continues to sell the TJC Products on a continuous basis. To the extent
that the license agreement is not and will not be exclusive, the Company will be
forced to  compete  against  Triarc  and/or  Triarc's  other  licensees  for new
supermarket sales.  Triarc's  resources greatly exceed the Company's  resources,
and it is  anticipated  that  Triarc's  resources  will  continue  to exceed the
Company's  resources  following the  expiration of the  exclusivity  period.  If
Triarc chooses to enter, either directly or indirectly,  into the wholesaling of
TJC Products at the end of the  exclusivity  period (or if Triarc should attempt
to enter into licensing  agreements with other entities during such period,  and
the Company is  unsuccessful in restraining  such licenses),  the Company may be
unable to compete  effectively  for new accounts,  which may severely  

                                      -13-

<PAGE>

limit the Company's  growth.  If the proposed TJC  Transaction is consummated as
currently  structured,  the  Company  will no longer have any rights to sell TJC
Products  under the Triarc  license  agreement.  See "Risk  Factors - Failure to
Close the TJC Transaction."

     (j) Contingent Additional Payments under the Triarc Purchase Agreement.  In
August 1996,  the Company  completed a transaction  with Triarc  whereby  Triarc
acquired the T.J.  Cinnamons  intellectual  property in consideration  for (a) a
royalty  free  license  agreement  for a period  of 99 years  including  renewal
options,  (b) a base  purchase  price  of  $3.54  million,  and  (c)  contingent
additional  future payments of up to $5.5 million.  These contingent  additional
payments will commence only if in any  consecutive 12 month period the aggregate
system wide sales of T.J.  Cinnamons  products by Triarc  exceeds $26.3 million,
and are based on a  percentage  of Triarc  system wide sales equal to 2% for the
next 48 months  and 1% for a further  36  months.  These  contingent  additional
payments  will be  recorded  as  revenues  when  and if  received,  and  have no
corresponding  expenses  associated  with them.  As a result,  these  additional
payments  could  be of  significant  value  to the  Company.  However,  they are
contingent  on Triarc's  development  efforts and success in promoting  the T.J.
Cinnamons concept into a number of the Arby's franchised  restaurant  locations,
over which the Company has no control.  Furthermore,  the Triarc franchisees are
under no obligation to develop the T.J.  Cinnamons  concept.  If Triarc's system
wide sales never reach the $26.3  million,  this could have an adverse effect on
the Company's business,  financial  condition and results of operations.  If the
proposed TJC  Transaction is consummated  as currently  structured,  the Company
will not be entitled to receive any further  payments under the Triarc  purchase
agreement. See "Risk Factors - Failure to Close the TJC Transaction."

     (k) Trademarks and Service Marks. The Company's  business is dependent upon
its license of the trademarks,  services marks and other  Intellectual  Property
pursuant to the Triarc license agreement . The Company believes these trademarks
and service marks have  significant  value and are important to the marketing of
its products.  However, in addition to the non-exclusivity of the Triarc License
Agreement,  there can be no  assurance  that the Company  will be able to retain
these rights pursuant to its license agreement,  that these marks do not or will
not violate the proprietary rights of others,  that the marks would be upheld if
challenged  or that the Company  would not be prevented  from using these marks.
The occurrence of any of the aforementioned  events could have an adverse effect
on the Company's business, financial condition and results of operations. If the
proposed TJC  Transaction is consummated  as currently  structured,  the Company
will no longer  have any rights to the T.J.  Cinnamons  trademarks  and  service
marks pursuant to the Triarc  License  Agreement.  See "Risk Factors  Failure to
Close the TJC  Transaction."  No assurance can be given that the TJC Transaction
will be consummated.

     (l) Limited  Manufacturing and Warehouse  Facilities.  The Company has only
one manufacturing and warehouse facility located in Santa Ana, California,  with
limited  production  capacity.  The  Company  plans to  improve  its  production
capability by implementing  automation of its production  processes  through new
equipment  purchases,  and  developing  a second  manufacturing  facility in the
Northeast.  There can be no assurance that the Company,  will, in the future, be
able to manufacture and warehouse products in adequate quantities to meet future
demand.  Accordingly,  the  Company  may have to seek  additional  manufacturing
capacity,  warehouse  facilities,  and/or  subcontractors  to service its future
needs.   There  can  be  no  assurance  that  such  capacity,   facilities,   or
subcontractors  will either be  available  in the future or  available  on terms
acceptable to the Company.

                                      -14-
<PAGE>

     (m) Dependence on Major Customers.  The Company's  current revenues consist
primarily of sales to a limited number of large  supermarket  and wholesale club
chains. During the fiscal year ended December 31, 1997, approximately 77% of the
Company's  sales were to Ralph's  Supermarkets  and Sam's Wholesale  Clubs.  The
Company's success will depend upon a continuous stream of orders for its various
products from existing  customers  and an  increasing  number of new  customers.
There can be no assurance,  however,  that the Company's prior sales to existing
accounts will result in any new and/or repeat orders from these or other similar
accounts.  The failure of such  accounts to carry the  Company's  products or to
place repeat orders for the  Company's  products  would have a material  adverse
effect on the Company's business, financial condition and results of operations.
If the proposed TJC  Transaction  is consummated  as currently  structured,  the
Company will no longer have any rights to  manufacture  and sell T.J.  Cinnamons
branded  products which accounted for 75% of the Company's total wholesale sales
in fiscal  1997.  No  assurance  can be given that the TJC  Transaction  will be
consummated.

     (n) Termination of the Management  Agreement on the  Poughkeepsie  Galleria
Bakery.  In the event  the  current  independent  managers  of the  Poughkeepsie
Galleria  Bakery are unable or  unwilling  to meet  their  continuing  financial
obligations  to the Company under their  management  agreement,  the Company may
have to reassume  the  operation  of the  Poughkeepsie  Galleria  Bakery and the
payments due under its lease  agreement  which  expires on June 1, 2000.  If the
Company reassumes  operation of said bakery,  there can be no assurance that the
bakery will generate  sufficient  revenue to meet the payment  obligations under
the  bakery  lease,  which  may  result  in a drain on the  Company's  financial
resources.

     (o)  Dependence  Upon Key and Other  Personnel.  The success of the Company
will be largely dependent on the efforts of certain key personnel of the Company
including Charles Loccisano,  its Chairman and Chief Executive Officer, and Alan
Gottlich its President and Chief Financial  Officer.  The loss of the service of
any such  persons  would  have a material  adverse  effect on the  Company.  The
Company maintains  "key-man" insurance on Charles Loccisano and Alan Gottlich in
the amount of  $1,000,000  and $500,000,  respectively.  The Company has entered
into  three  year  employment  agreements  with each of  Messrs.  Loccisano  and
Gottlich. The Company will also be dependent upon its ability to retain existing
and hire additional qualified personnel. The competition for qualified personnel
in the food industry is intense and, accordingly, there can be no assurance that
the Company  will be able to retain or hire other  necessary  personnel.  If the
Company is required to provide its employees  higher wages or more  extensive or
costly  benefits as a result of competitive  reasons or changes in  governmental
regulations,  the expenses  associated  with the Company's  operations  could be
substantially   increased  without  an  offsetting  increase  in  the  Company's
revenues.

     (p) Government  Regulations;  Minimum Wages. The Company also is subject to
various  federal,  state and local  laws  affecting  its  business.  Both of the
Company's  retail and  wholesale  bakeries are subject to  regulation by various
governmental  agencies,  including state and local licensing,  zoning, land use,
construction  and  environmental  regulations  and various  health,  sanitation,
safety and fire  standard  laws and  regulations.  In  addition,  suspension  of
certain licenses or approvals,  or failure to comply with applicable regulations
or  otherwise,  could  interrupt the  operations of the Company's  manufacturing
facility  or  otherwise  adversely  affect  the  manufacturing  facility  of the
Company.  Any such  interruption  could  have a material  adverse  effect on the
Company's  revenues  and results of  

                                      -15-
<PAGE>

operations.  The Company is also subject to federal and state laws  establishing
minimum  wages  and  regulating  overtime  and  working   conditions.   Since  a
substantial portion of the Company's  manufacturing  facility personnel are paid
or expected to be paid at rates based on the federal minimum wage,  increases in
such minimum wage will  increase the  Company's  labor costs.  If the Company is
required to pay higher wages to its employees,  the expenses associated with the
Company's  operations  could be increased  without a  corresponding  increase in
revenues.

     (q) Insurance and Potential  Liability.  The Company  maintains  insurance,
including  insurance  relating to personal  injury,  in amounts that the Company
currently considers adequate.  Nevertheless, a partially or completely uninsured
or  underinsured  claim  against the Company,  if  successful  and of sufficient
magnitude,  could  have a material  adverse  effect on the  Company's  business,
financial condition and results of operations.

     (r) Lack of  Liquidity;  Volatility  of Market  Price of  Common  Stock and
Warrants.  The Common Stock and Warrants of the Company were  delisted  from the
Nasdaq SmallCap Market on January 7, 1998 and are presently quoted and traded on
the OTC Bulletin Board. As a result, the purchaser may find it more difficult to
dispose  of, or to obtain  accurate  quotations  as to the  market  value of the
Common  Stock and  Warrants.  Consequently,  there can be no  assurance  that an
active and liquid market for the Common Stock or the uniform quotation of prices
for the Common Stock can be sustained. The market price for the Company's Common
Stock and  Warrants  may also be  significantly  affected by such factors as the
introduction of new products by the Company or its competitors. Additionally, in
recent years,  the stock market has experienced a high level of price and volume
volatility,  and  market  prices  for many  companies,  particularly  small  and
emerging growth companies, the securities of which trade in the over-the-counter
market,  have experienced wide price fluctuations not necessarily related to the
operating  performance of such companies.  The market price and liquidity of the
Company's  Common Stock and Warrants may also be  significantly  affected by the
general business condition of the Company.

     As a result of the  delisting of the Company's  securities  from the Nasdaq
SmallCap  Market,  sales of the  Company's  securities  are  within the scope of
Securities and Exchange  Commission rules that imposes additional sales practice
requirements  on  broker-dealers  who sell such securities to persons other that
their established  customers and accredited  investors  (generally  institutions
with assets in excess of $5,000,000 or  individuals  with net worth in excess of
in excess of $1,000,000 or annual income exceeding  $200,000 or $300,000 jointly
with their spouses).  For transactions  covered by that rule, the  broker-dealer
must make a special  suitability  determination  with respect to each purchaser,
and receive the purchaser's  written  agreement to the transaction  prior to the
sale.  Consequently,  the rule may affect the ability of  broker-dealers to sell
the Company's securities and also may affect the ability of current shareholders
to sell their securities in the secondary market. There can be no assurance that
trading  of the  Company's  securities  will not be  adversely  affected  by the
Company's failure to comply with these or other regulations that could adversely
effect the market for such securities.

     (s)  Possible  Adverse  Effect of Penny  Stock Rules on  Liquidity  for the
Company's Securities.  The Securities and Exchange Commission (the "Commission")
regulations  define a "penny stock" to be an equity security not registered on a
national securities exchange, or for which quotation information is disseminated
on the Nasdaq  SmallCap  Market that has a market price (as therein  defined) of
less than  $5.00 per share or an  exercise  price of less than  

                                      -16-
<PAGE>

$5.00 per share, subject to certain exemptions.  For any transaction involving a
penny stock,  unless exempt, the rules require delivery,  prior to a transaction
in a penny stock, of a disclosure  schedule prepared by the Commission  relating
to the  penny  stock  market.  Disclosure  is also  required  to be  made  about
commissions payable to both the broker-dealer and the registered  representative
and current  quotations  for the  securities.  Finally,  monthly  statements are
required to be sent disclosing recent price information for the penny stock held
in the account and information on the limited market in penny stocks.

     The foregoing required penny stock restrictions will apply to the Company's
securities if such  securities  continue to be listed on the OTC Bulletin Board,
and have  certain  price  and  volume  information  provided  on a  current  and
continuing  basis or meet certain  minimum net tangible assets or average return
criteria.  In any event, even if the Company's  securities were exempt from such
restrictions,  the  Company  would  remain  subject to Section  15(b)(6)  of the
Securities  Exchange Act of 1934,  as amended,  which gives the  Commission  the
authority  to  prohibit  any person that is engaged in  unlawful  conduct  while
participating  in a  distribution  of a  penny  stock  from  associating  with a
broker-dealer  or  participating  in a  distribution  of a penny  stock,  if the
Commission finds that such a restriction would be in the public interest. If the
Company's  securities  were  subject  to the rules on penny  stocks,  the market
liquidity  for the  Company's  securities  could  be  materially  and  adversely
affected.  Any  disruption in the liquid  market of the  Company's  Common Stock
could limit the Company's access to the equity markets in the future,  and could
have a materially adverse effect on the Company's business, financial conditions
and results of operations.

     (t) Dividend Policy. To date, the Company has not paid any dividends on its
Common  Stock.  In the  event  the  Company  is not able to  consummate  the TJC
Transaction,  the Board of  Directors  does not  anticipate  declaring  any cash
dividends on its Common Stock in the foreseeable  future.  Future dividends,  if
any, will be dependent upon the results of operations and financial condition of
the  Company,  tax  considerations,  industry  standards,  economic  conditions,
general business practices and other factors.

     (u) Control by Directors and Executive Officers.  The directors,  executive
officers and their affiliates own approximately 44% of the Company's outstanding
Common Stock (excluding currently exercisable stock options) and, therefore, are
in a position to elect all of the Company's directors who, in turn, elect all of
the Company's  executive officers.  Accordingly,  such stockholders are able to,
directly or indirectly, control all of the affairs of the Company.

                                      -17-
<PAGE>

ITEM 2.   PROPERTIES

     The Company leases its executive  offices at 135 Seaview  Drive,  Secaucus,
New Jersey. The offices occupy  approximately  2,900 square feet. The lease with
respect to these  premises  commenced  on December  31, 1994 and  provided for a
three  year  term and base  rent of  approximately  $29,000  per  year,  payable
monthly,  and requires the Company to pay its proportionate share of real estate
taxes,  common area  maintenance  fees and  insurance  premiums.  The Company is
currently  leasing its office space on a month-to-month  basis, and is currently
negotiating a lease with its current  landlord to relocate to a new office space
owned by the landlord.  The new office space is approximately 2,200 square feet,
and is located at One Harmon Plaza, Secaucus, New Jersey. The lease with respect
to  these  new  premises  provides  for  a  one  year  term  and  base  rent  of
approximately $46,600 per year, payable monthly.

     The Company leases its retail bakery located in the  Poughkeepsie  Galleria
Mall, in Poughkeepsie,  New York, with the lease term expiring June 2, 2000. The
lease has a minimum base  occupancy  charge of $35,000 per annum,  charges for a
proportionate  share of building  operating  expenses  and real estate taxes and
contingent  percentage  rent based on sales above a stipulated  sales level.  In
April 1997, the Company  entered into a management  agreement  pursuant to which
the  manager  collects  all  receipts,  assumes  responsibility  for all  bakery
expenses including rent and related charges,  and retains all positive cash flow
as a management fee. See "Risk Factors - Termination of Management  Agreement on
the Poughkeepsie Galleria Bakery."

     The Company  leases its wholesale  bakery  production  facility  located in
Santa Ana,  California with the lease term expiring June 30, 1998. The lease has
a minimum  base  occupancy  charge of $12,437  per  month,  plus  charges  for a
proportionate  share of building  operating  expenses and real estate taxes. The
Company has  entered  into a three year lease for a bakery  production  facility
located in El Cajon,  California.  This Company anticipates relocating the Santa
Ana bakery to the El Cajon facility in June 1998. The lease for the new facility
has a minimum  base  occupancy  charge of $7,967  per month plus  charges  for a
proportionate  share of building  operating expenses and real estate taxes. with
an increase of 4% per annum, plus charges for a proportionate  share of building
operating expenses and real estate taxes. The Company anticipates moving to this
new facility in May, 1998.

                                      -18-
<PAGE>

ITEM 3. LEGAL PROCEEDINGS

     Presently  the Company is not  involved  in any  litigation.  However,  the
Company  from time to time has been  involved in routine  litigation,  including
litigation with various vendors and creditors.  None of these litigation matters
in which the Company has been involved is material to its financial condition or
results of operations.


                                      -19-

<PAGE>

ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

     The Company did not submit any matters to vote of its stockholders, through
the  solicitation  of proxies or otherwise  during the fourth  quarter of fiscal
1997.



                                      -20-

<PAGE>
                                     PART II

ITEM 5.  MARKET FOR REGISTRANTS COMMON EQUITY AND RELATED STOCKHOLDERS MATTERS

     The  Company's  Common  Stock,  Class A Warrants  and Class B Warrants  are
currently  traded on the OTC Bulletin  Board ("OTC")  under the symbols  "TJCI",
"TJCIW",  and "TJCIZ".  Prior to January 7, 1998,  the  Company's  Common Stock,
Class A Warrants and class B Warrants were traded on the Nasdaq  SmallCap Market
under the same symbols.

     The following  table sets forth,  for the periods  indicated,  the range of
high and low bid prices of the Common Stock as reported by Nasdaq for the twelve
months ended  December 31, 1996 and  December  31,  1997.  These prices  reflect
interdealer   prices  and  do  not  include  retail   mark-ups,   mark-downs  or
commissions, and do not necessarily represent actual transactions.

                                                 High             Low
Quarters Ending:
March 31, 1996 ......................          $4 3/8            $1 3/4
June 30, 1996 .......................           2 15/16           1 11/16
September 30, 1996 ..................           2 3/4             2 3/16
December 31, 1996 ...................           2 7/16            1 5/16


Quarters Ending:
March 31, 1997 ......................          $3 1/8            $1 9/16
June 30, 1997 .......................           2 7/16            1 3/8
September 30, 1997 ..................           2 3/16            1 5/16
December 31, 1997 ...................           1 11/16             7/16

As of  February  28,  1998,  the high bid and low bid prices were  $0.40625  and
$0.375 respectively.

Sales of Unregistered Securities

     The  following  sales  of  unregistered   securities  occurred  during  the
Company's fiscal year ended December 31, 1997:

1. In 1997, the Company authorized the issuance of 1,250 shares of the Company's
Common Stock to Kaya Yurtkuran.  These shares were issued without an underwriter
or placement  agent in  consideration  for  consulting  services  rendered.  The
exemption  from  registration  for the issuance was claimed  pursuant to Section
4(2) of the Securities  Act of 1933, as amended,  in reliance upon the fact that
such sale did not involve a public offering.

2. In  November  1997,  in order to  bring  the  Company  into  compliance  with
requirements  necessary for  continued  listing on the Nasdaq  SmallCap  Market,
Charles Loccisano,  the Company's Chairman and 

                                      -21-

<PAGE>

Chief Executive Officer,  and Alan Gottlich,  the Company's  President and Chief
Financial Officer purchased an aggregate of 20,000 shares of redeemable Series B
preferred  stock at a price of $5.00  per  share.  In  January  1998,  following
delisting of the Company's  securities  from the Nasdaq SmallCap Market and as a
result of  additional  funds  loaned to the  Company by Messers.  Loccisano  and
Gottlich,  these shares of Series B preferred stock were redeemed by the Company
at a price of $5.00 per share.

     The  approximate  number of  stockholders  of the Common Stock of record at
December 31, 1997 was  approximately  65, not including  beneficial owners whose
shares are held by banks, brokers and other nominees.

Dividend Policy

     The  Company  has not  paid  any  dividends  in the  past.  Declaration  of
dividends in the future will remain within the discretion of the Company's Board
of Directors.  Future  dividends,  if any, will be dependent upon the results of
operations and financial condition of the Company, tax considerations,  industry
standards, economic conditions, general business practices and other factors. As
a Delaware  corporation,  the Company may not declare and pay  dividends  on its
capital  stock if the amount if the amount paid  exceeds an amount  equal to the
excess of the  Company's  net assets  over  paid-in-capital,  or, if there is no
excess,  its net profits for the current  and/or  immediately  preceding  fiscal
year.

                                      -22-

<PAGE>

ITEM 6.   MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
          AND RESULTS OF OPERATIONS

The following  discussion and analysis  should be read in  conjunction  with the
financial statements and notes thereto appearing elsewhere in this report.

     RESULTS OF OPERATIONS (for the fiscal year ended December 31, 1997 compared
to the fiscal year ended December 31, 1996).

     The following tables set forth the components of the Company's revenue:

                                          Fiscal Year Ended December 31,
                                              1996              1997

         Wholesale sales                    $861,900         $3,475,400

         Company-owned bakery sales          256,000            203,000
         Royalties and licensing fees        311,100            200,000
         Initial franchise fees               17,500                  0
         Product rebates                      43,300                  0
                                          ----------         ----------
         Total Revenue                    $1,489,800         $3,878,400


     Wholesale sales were $3,475,400 for the fiscal year ended December 31, 1997
as compared  to  $861,900  for the fiscal year ended  December  31,  1996.  This
increase in  wholesale  sales was due to the change in the  Company's  strategic
focus described below.

     In 1996, the Company  changed its strategic focus from franchise and retail
bakery development to wholesale  manufacturing and distribution of its products.
In connection  therewith,  in August,  1996, the Company completed a transaction
with Triarc whereby Triarc acquired the T.J.  Cinnamons  intellectual  property,
took over management of the existing 50 unit franchise system,  and provided the
Company  with a  wholesale  license  agreement  to sell T.J.  Cinnamons  branded
products to retail grocery outlets. See "Business - 1996 Triarc Transaction."

     The 1996 Triarc  transaction  provided  the Company  with a 99 year license
agreement to use the T.J.  Cinnamons  trade name,  recipes and  formulations  to
manufacture and sell certain T.J.  Cinnamons  products to wholesale  channels of
distribution. Consistent with the Company's change in business strategy to focus
on the wholesale  distribution of its products,  the Company  developed a 22,000
square foot  manufacturing  facility in California and began  manufacturing  and
distributing  its  products  in  December  1996.  As a result,  wholesale  sales
increased to $3,475,400  for the fiscal year ended December 31, 1997 as compared
to $861,900 for the fiscal year ended December 31, 1996.  These sales  increases
are primarily the result of the successful  launching of a variety of new bakery
products (both T.J. Cinnamons branded and non-branded  products) and penetration
into  approximately  1,500  grocery  store and  wholesale  club  accounts.  T.J.
Cinnamons  branded products  accounted for 75% of wholesale 

                                      -23-
<PAGE>

sales  for the  fiscal  year  ended  December  31,  1997.  See  "Risk  Factors -
Non-Exclusivity of Triarc Transaction."

     Company-owned bakery sales decreased by 21% to $203,000 for the fiscal year
ended  December 31, 1997 from  $256,000  for the fiscal year ended  December 31,
1996. This decrease  resulted  primarily from a decline in mall traffic due to a
number of  vacancies  in the  Poughkeepsie  Galleria  mall.  In April 1997,  the
Company entered into a management  agreement  whereby the Poughkeepsie  Galleria
mall bakery will be operated with all cash deficits funded by the manager of the
Poughkeepsie  Galleria and all positive  cash flow  retained by the manager as a
management fee.

     Royalty and  licensing  fee  revenues  decreased to $200,000 for the fiscal
year ended  December 31, 1997 from  $311,100 for the fiscal year ended  December
31, 1996.  This  decrease in royalty fees  resulted  primarily  from declines in
sales and closings of T.J. Cinnamons retail franchisee locations,  and decreases
in product rebates and license fees.

     Initial  franchise  fees decreased to $0 for the fiscal year ended December
31, 1997 from $17,500 for the fiscal year ended December 31, 1996. This decrease
reflects  the  discontinuation  of the  Company's  marketing  and  sales  of new
franchise  agreements  following  completion of the Triarc  transaction in 1996.

     Product rebates of $43,300 for the fiscal year ended December 31, 1996 were
from various  supplier  rebates and  commitment  fees.  The Company  received no
product rebates during fiscal 1997.

     Cost of goods  sold  increased  to  $3,043,984  for the  fiscal  year ended
December  31, 1997 from  $925,228  for the fiscal year ended  December 31, 1996.
These  increases  were  primarily the result of the increased cost of goods sold
associated with increased  wholesale sales to supermarkets chains and membership
club chains.

     Selling,  general and  administrative  expenses increased to $2,283,036 for
the fiscal  year ended  December  31, 1997 from  $1,697,009  for the fiscal year
ended December 31, 1996.  These increases were primarily the result of increases
in selling,  general and  administrative  costs  associated  with the  Company's
manufacturing  plant in Santa Ana,  California  and the increases in selling and
marketing  expenses  associated with the launch of the Company's product line to
wholesale channels of distribution.

     Net  interest  expenses  for the fiscal  year ended  December  31, 1997 was
$8,106 as compared to net  interest  expense for the fiscal year ended  December
31, 1996 of $96,841,  resulting  primarily from the interest expenses associated
with the Company's  short-term loans and accounts receivable financing from Gelt
Financial  Corporation,  offset by the interest  earned on the notes  receivable
from Triarc Restaurant Group (see Liquidity and Capital Resources herein).

     Other income  decreased  to $80,088 for the fiscal year ended  December 31,
1997 from $162,729 for the fiscal year ended December 31, 1996. The other income
in  both  periods  was  due  to  reductions  in  accounts  payable  and  accrued
liabilities  resulting  from  discounted  settlements  and write-offs of certain
accounts payable.

                                      -24-
<PAGE>

     Gain from sale of assets was $0 for fiscal year ended  December 31, 1997 as
compared to $1,286,197  for the fiscal year ending  December 31, 1996.  The gain
from sale of assets in fiscal 1996 resulted from the sale of assets to Triarc in
August  1996  pursuant  to the terms of a purchase  agreement.  See  "Business -
Triarc Transaction."

     The Company had a net loss of $1,376,657 for the fiscal year ended December
31,  1997 as  compared  to a net income of  $219,864  for the fiscal  year ended
December 31, 1996.

     Liquidity and Capital Resources

     At  December  31,  1997,  the  Company  had a working  capital  deficit  of
approximately  $679,200.  During the twelve months ended  December 31, 1997, the
Company experienced cash flow deficits from its operating  activities  primarily
because its operating expenses exceeded its operating revenues.  These operating
deficits have been funded primarily by the Triarc notes  receivable  payments in
an amount of approximately $116,000 per month. The last payment under the Triarc
note receivable was December 1, 1997.

     The  Company  used  net  cash in  operating  activities  in the  amount  of
$1,076,277  for the  fiscal  year  ended  December  31,  1997,  as  compared  to
$1,027,064 for the fiscal year ended December 31, 1996. The Company received net
cash from  investing  activities in the amount of $1,113,156 for the fiscal year
ended  December  31,  1997,  as compared  to net cash  received  from  investing
activities  in the amount of $1,595,639  for the fiscal year ended  December 31,
1996.  The Company  received net cash  provided by financing  activities  in the
amount of $36,015 for the fiscal year ended December 31, 1997 as compared to net
cash used in financing  activities in the amount of $570,585 for the fiscal year
ended December 31, 1996.

     In June 1997, the Company entered into a loan agreement with Gelt Financial
Corporation  for a credit line in the amount of $200,000 which was  subsequently
increased to $300,000 secured by Wal-Mart accounts receivable. The terms of this
loan agreement  provide for a service fee of 1.5% of each advance  together with
interest at a rate of 675 basis  points above the prime rate.  In addition,  the
Company  granted  Gelt  3,000  shares of the  Company's  Common  Stock as a loan
origination  fee. This credit line balance was ($65,000) on December 31, 1997 as
a result of various  credits taken by Walmart for in-store demo fees. The credit
line balance of ($65,000) was fully repaid in March 1998.

     In October  1997,  the  Company  offered  for sale  units in a  convertible
preferred stock private  placement with  Commonwealth  Associates  acting as the
placement agent.  This offering was held open to investors through January 1998,
and was not  consummated  as orders for the  minimum  number of shares  were not
obtained.  Without  alternative  sources  of  financing  to fund  the  Company's
operating deficits,  in January 1998, Charles Loccisano,  the Company's Chairman
and Chief  Executive  Officer,  and Alan Gottlich,  the Company's  President and
Chief Financial Officer provided the Company with loans aggregating $282,500. In
March 1998, based on the need for additional  funding resulting from the receipt
of large purchase orders from Walmart Super Centers,  the previous Loccisano and
Gottlich loans were repaid in full and Messrs.  Loccisano and Gottlich agreed to
provide the Company with a credit line 

                                      -25-

<PAGE>

for up to $500,000 with interest  payable  quarterly at the  applicable  federal
rate of 5.39% per annum.  The credit line is  required  to be repaid  within one
year or such shorter period if the Company obtains  alternative sources of funds
to fund its  operations.  The line of credit is secured by  payments  due to the
Company under its purchase agreement with Triarc. In consideration for providing
this credit line facility, the Company granted Messrs. Loccisano and Gottlich an
aggregate of 300,000 unregistered shares of Common Stock.

     In  November  1997,  in order to bring the  Company  into  compliance  with
requirements  necessary for  continued  listing on the Nasdaq  SmallCap  Market,
Messers.  Loccisano  and Gottlich  purchased  an  aggregate of 20,000  shares of
redeemable  Series B preferred  stock at a price of $5.00 per share.  In January
1998,  following delisting of the Company's  securities from the Nasdaq SmallCap
Market and as a result of  additional  funds  loaned to the  Company by Messers.
Loccisano and Gottlich,  these shares of Series B preferred  stock were redeemed
by the Company at a price of $5.00 per share.

     The  Company is  currently  negotiating  with an  unaffiliated  third party
purchaser  (the "Third  Party")  regarding  the sale of (a) all of the Company's
rights under the Triarc  Purchase  Agreement  and License  Agreement and (b) the
Company's  rights  and  obligations  as  franchisor  under  the  T.J.  Cinnamons
franchise  system  (collectively  the "TJC  Transaction").  Consummation  of the
proposed TJC  Transaction  is subject to  negotiation  of the final terms of the
transaction,  execution of a definitive agreement,  completion by Third Party of
its due diligence of the Company,  and the receipt of  shareholder  approval for
the TJC  Transaction.  No assurance  can be given that the Company and the Third
Party  will be  successful  in  negotiating  a  definitive  agreement  following
completion of the due diligence,  or even if such agreement is reached, that the
Company's  shareholders  would approve the TJC Transaction.  See "Risk Factors -
Failure to Close the TJC Transaction."

     The  Company  anticipates  that  the net  proceeds  from the  proposed  TJC
Transaction,  together with its anticipated  lines of credit,  and the Company's
anticipated cash from operations,  should be sufficient to satisfy the Company's
cash needs through June 30, 1999.  Should  demand for the Company's  products be
greater than anticipated, the Company might find it necessary to seek additional
financing or to reduce planned  expenditures on marketing and product  expansion
if  efficient  financing  cannot  be  obtained  or  obtained  timely or on terms
acceptable  to  the  Company.  See  "Risk  Factors  Failure  to  Close  the  TJC
Transaction" and " Need for Additional Financing."

     The Company's  independent  auditors report of its financial statements for
the fiscal year ending  December  31, 1997 raises  substantial  doubts about the
Company's ability to continue as a going concern.  The failure to consummate the
TJC Transaction could have a material adverse effect on the Company's ability to
continue  as a going  concern.  In the  event  that the TJC  Transaction  is not
consummated,  the Company will reevaluate available  alternatives including debt
or equity financing, or a possible merger or sale of all or part of the Company.
If  alternative  sources of financing  are not  available in the near term,  the
Company will be unable to pursue its business plan and may be unable to continue
its existing business  operations.  See "Risk Factors - Failure to Close the TJC
Transaction."

                                      -26-
<PAGE>

     If the Company is able to consummate the TJC Transaction,  the Company will
continue to  manufacture  and distribute  gourmet bakery  products to the retail
grocery and food service trade. However, the Company would no longer manufacture
and sell T.J. Cinnamons branded products, which represent 75% of wholesale sales
for the fiscal year ended  December 31, 1997,  and the Company will no longer be
entitled to any further  payments  under the Triarc  Purchase  Agreement and the
Triarc License Agreement.

     Even if the TJC Transaction is consummated,  in order to implement its plan
of  operations,  the Company  will be  required,  among other  things,  to raise
additional capital beyond June 30, 1999. While the Company has existing lines of
credit,  there can be no assurance that such debt financing will be available to
the Company in the future or that such debt  financing  will be available in the
amounts required by the Company or on terms acceptable to the Company. There can
be no assurance that such financing will be available or available on attractive
terms,  or that such  financing  would not result in a  substantial  dilution of
shareholders'   interest.   See  "Risk  Factors  -  Failure  to  Close  the  TJC
Transaction" and "Possible Need for Additional Financing."

                                      -27-
<PAGE>


ITEM 7. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

     See Item 13(a)(1) in Part IV.


                                      -28-
<PAGE>

ITEM 8. CHANGES IN AND DISAGREEMENTS ON ACCOUNTING AND FINANCIAL DISCLOSURE

     On January 31, 1997 the Company dismissed  Goldstein,  Golub, Kessler & Co.
P.C.  ("GGK") as its  independent  auditors.  Such dismissal was approved by the
Company's  Board  of  Directors.  GGK's  report  upon  the  Company's  financial
statements  for its  fiscal  year ended  December  31,  1995 did not  contain an
adverse  opinion or a disclaimer  of opinion,  nor was such report  qualified or
modified as to audit scope or  accounting  principles.  The report was  prepared
assuming that the Company will continue as a going concern. During the Company's
fiscal  years ended  December 31, 1995 and to the date of GGK's  dismissal  (the
"Interim  Period"):  (i) there were no disagreements (of nature  contemplated by
Item 304 (a) (1) (iv) of  Regulation  S-K) between the Company and GGK; and (ii)
there were no reportable events of nature  contemplated by Item 304 (a) (1) (iv)
(B) of Regulation S-B.

On January  31,  1997 the  Company  engaged  Arthur  Andersen  LLP ("AA") as its
independent  public accountants for the Company's fiscal year ended December 31,
1996.  During the Company's  fiscal year ended December 31, 1995 and the Interim
Period,  the Company did not consult  with AA with respect to any of the matters
contemplated by Item 304 (a) (2) (i)-(ii) of Regulation S-B.

On February  14,  1997 AA resigned  its  position as the  Company's  independent
auditors.  Such resignation was necessitated  because AA concluded that it had a
conflict of interest in reporting on the Company's financial  statements for the
fiscal  year ended  December  31,  1996 due to the fact that  during 1996 AA had
rendered financial advisory services to the Company for which it received a fee.
During the Company's  engagement of AA through the date of AA's  withdrawal (the
"Second  Interim   Period"):   (i)  there  were  no  disagreements   (of  nature
contemplated by Item 304 (a) (1) (iv) (A) of Regulation S-B) between the Company
and GGK; and (ii) there were no reportable events of nature contemplated by Item
304 (a) (1) (iv) (B) of Regulation S-B.

On February 21, 1997 the Company engaged Amper,  Politziner & Mattia ("AP&M") as
its independent  public accountants for the Company's fiscal year ended December
31, 1996.  During the Company's fiscal year ended December 31, 1995, the Interim
Period and the Second Interim Period, the Company did not consult with AP&M with
respect  to any of the  matters  contemplated  by Item 304 (a) (2) (i) - (ii) of
Regulation S-K.

                                      -29-
<PAGE>
                                    Part III

ITEM 9.   DIRECTORS AND EXECUTIVE OFFICERS, PROMOTERS AND CONTROL PERSONS;  
          COMPLIANCE WITH SECTION 16(a) OF THE EXCHANGE ACT

     The  following  table sets forth  certain  information  with respect to the
executive   officers  and  directors  of  the  Company.   There  are  no  family
relationships  among any  directors or executive  officers of the Company.  Each
director  has been  elected  for a term of one year or until  his  successor  is
elected and shall qualify.  The term of each director expires at the next annual
meeting of shareholders to occur in fiscal 1998.

       Name               Age       Position with the Company
Charles Loccisano         49        Chairman, Chief Executive Officer and 
                                     Director
Alan Gottlich             37        President, Chief Financial Officer, 
                                     Treasurer and Director
Philip Friedman           50        Director
Paul Bergrin              41        Director

     Charles  Loccisano  has been the  Chairman,  Chief  Executive  Officer  and
Director of the Company  since its  acquisition  in June 1992.  Since 1980,  Mr.
Loccisano  has  primarily  engaged  in  the  acquisition,   development   and/or
management of real estate  through his general  partnership  interest in various
real estate limited partnerships. Some of these partnerships were forced to file
for protection  under the United States  Bankruptcy Code after a turndown in the
real estate market in 1987 and after the temporary  loss by Mr.  Loccisano,  and
his  partner,  of  control  of these  limited  partnerships.  Subsequently,  Mr.
Loccisano and his partner regained control,  and some of these partnerships were
successfully  reorganized  and some lost their  real  properties  in  bankruptcy
and/or to  foreclosure.  Mr.  Loccisano,  through  a  separate  entity  and with
partners,  was also a franchisee of the Company until 1993,  and was a principal
of a company  that owned  five Roy Roger  restaurants  in New  Jersey  from 1989
through 1994.

     Alan  Gottlich  has been the Vice  Chairman,  Chief  Financial  Officer and
Director of the Company since its  acquisition  in June 1992,  and the President
since October,  1996. Prior thereto,  Mr. Gottlich was primarily  engaged in the
acquisition,  development  and/or  management of real estate through his general
partner  interest in various  real  estate  limited  partnerships.  One of these
entities was forced to file for  protection  under the United States  Bankruptcy
Code in 1993 and subsequently  lost its real property.  Mr. Gottlich,  through a
separate entity and together with partners, was also a franchisee of the Company
until  1993,  and was a  principal  of a  company  that  owned  five Roy  Rogers
restaurants in New Jersey from 1989 through 1994.  Prior to that,  Mr.  Gottlich
was a staff accountant at Touche Ross & Co.

     Philip  Friedman has been a Director of the Company since August 1993.  Mr.
Friedman is the President and principal  stockholder of P.Friedman & Associates,
Inc. a food management and consulting company based in Rockville,  Maryland. Mr.
Friedman is also the President of Panda Management  Company,  Inc. (an owner and
operator fast food Chinese restaurants),  serves as a director of Eateries, 

                                      -30-

<PAGE>

Inc. (an operator and  franchisor  of full service  restaurants),  and Roadhouse
Grill, Inc. (an operator and franchisor of full service steak houses).

     Paul Bergrin has been a Director of the Company since  November  1996.  Mr.
Bergrin has been a partner in the law firm of Pope,  Grossman,  Bergrin  Toscano
and  Verdesco  for more than the last five years  specializing  in criminal  and
civil litigation.

Section 16 Beneficial Ownership Reporting Compliance

     Section 16(a) of the Exchange Act ("Section  16(a)") requires the Company's
directors,  executive officers and persons who own more than 10% of a registered
class of the Company's equity  securities,  to file with the SEC initial reports
of  ownership  and  reports of changes in  ownership  of common  stock and other
equity  securities  of the  Company.  Officers,  directors  and greater than 10%
stockholders  are required by SEC  regulation to furnish the Company with copies
of all Section 16(a) forms they file.

     To the Company's knowledge,  based solely on a review of the copies of such
reports  furnished  to the  company and  written  representations  that no other
reports were  required,  during the fiscal year ended  December  31,  1997,  all
Section 16(a) filing  requirements  applicable  to its  officers,  directors and
greater  than 10%  beneficial  owners were  complied  with  except that  certain
reports  disclosing  the  grant of stock  options  to  Charles  Loccisano,  Alan
Gottlich, Philip Friedman and Paul Bergrin were not filed on a timely basis. The
grant of such options were subsequently reported on Form 5.

                                      -31-
<PAGE>

ITEM 10. EXECUTIVE COMPENSATION

Summary Compensation Table

     The  following  table  sets  forth the total  annual  compensation  paid or
accrued by the Company for services in all  capacities  for the Chief  Executive
Officer  and each other  officer  who made in excess of  $100,000  (salary  plus
bonuses) (the "Named  Officers")  for the fiscal years ended  December 31, 1997,
1996 and 1995.  No other  executive  officers of the Company who were serving as
such at the end of such  fiscal  years  received  salary  and bonus in excess of
$100,000.
<TABLE>
<CAPTION>
                                                                            Long Term Compensation
Awards
                                Annual Compensation                Other
Name and Principal                                                 Annual          Securities
Position                   Year       Salary      Bonus            Comp.*       Underlying Options
<S>                        <C>      <C>          <C>              <C>              <C>    
Charles Loccisano,         1997     $134,615     $68,805          $12,000          225,000
Chairman, and Chief        1996      130,000      31,500           12,000              -0-
Executive Officer          1995      101,682       8,625           12,000          192,500

Alan Gottlich,             1997      $98,464     $34,402          $ 9,000          163,500
President and Chief        1996       95,000      14,000            9,000             -0-
Financial Officer          1995       87,500       4,625            9,000           87,500
<FN>
*    These amounts represent reimbursable automobile expenses.
</FN>
</TABLE>

     In March 1998,  the Board of  Directors  approved a  cancellation  of stock
options  held by Messrs..  Loccisano  and  Gottlich in the amount of 417,500 and
251,000  respectively,  and a grant of new  options in the amount of 313,125 and
188,250 respectively. The new options are exercisable at $.50 per share and have
the same vesting provisions as the canceled options.

Stock Option Grants in Last Fiscal Year

     The following table sets forth information regarding options granted to the
Named Officers during fiscal 1997.

<TABLE>
<CAPTION>
                                                                      Weighted
                              Number of           % of Total          Average
                              Securities          Options Granted     Exercise
                              Underlying          to Employees in     or Base
Name                          Options Granted     Fiscal 1997         Price          Expiration Date
<S>                           <C>                 <C>                 <C>           <C>
Charles Loccisano, 
 Chairman, and Chief 
 Executive Officer            225,000             29.9%               $1.55         July 15, 2002

Alan Gottlich, President, 
 and Chief Financial 
 Officer                      163,500             21.7%               $1.57         July 15, 2007
</TABLE>

     In March 1998,  the Board of  Directors  approved a  cancellation  of stock
options  held by Messrs..  Loccisano  and  Gottlich in the amount of 417,500 and
251,000  respectively,  and a grant of new  options in the amount of 313,125 and
188,250 respectively. The new options are exercisable at $.50 per share and have
the same vesting provisions as the canceled options.

                                      -32-

<PAGE>

Aggregate Option Exercises in Last Fiscal Year and Fiscal Year End Option Values

     The  following  table sets forth  information  regarding  aggregate  option
exercises and year end option values.
<TABLE>
<CAPTION>
                                                                      Number of                 Value of
                                                                      Unexercised               Unexercised
                                                                      Options at                In-The-Money
                                                                      12/31/97(1)               Options at
                                   Shares                                                       12/31/97
                                   Acquired on      Value             Exercisable/              Exercisable/
Name                               Exercise         Realized          Unexercisable             Unexercisable
<S>                                   <C>            <C>            <C>                         <C> 
Charles Loccisano, 
  Chairman and Chief 
  Executive Officer                     0              0              352,500 / 65,000             0 / 0

Alan Gottlich, President, 
  and Chief Financial Officer           0              0              186,000 / 65,000             0 / 0
<FN>

     (1) In March 1998, the Board of Directors  approved a cancellation of stock
options  held by Messrs..  Loccisano  and  Gottlich in the amount of 417,500 and
251,000  respectively,  and a grant of new  options in the amount of 313,125 and
188,250 respectively. The new options are exercisable at $.50 per share and have
the same vesting provisions as the canceled options.
</FN>
</TABLE>

Director Compensation

The Company  provides  compensation to directors at the rate of $500 per day for
meetings  attended,  and  reimbursement of travel and other expenses incurred in
attending meetings.

During the last fiscal  year,  directors  received  the  following  stock option
grants under the  Company's  1996 Stock Option Plan in  consideration  for their
serving as  directors:  (a) In March 1997,  options were granted to directors of
the Company to purchase  shares of Common Stock,  at an exercise  price of $1.75
per  share  of  Common  Stock,  in the  following  amounts:  45,000  to  Charles
Loccisano,  Director;  45,000  to Alan  Gottlich,  Director;  45,000  to  Philip
Friedman,  Director;  and 45,000 to Paul Bergrin,  Director.  These options vest
over a period of three  years with 5,000  options  vested to each  member of the
Company's  Board of Directors for each of three  meetings  annually  attended in
person. To date, 15,000 options have vested to each of Charles  Loccisano,  Alan
Gottlich,  Philip Friedman and Paul Bergrin;  and (b) In July 1997, options were
granted to directors of the Company to purchase  shares of Common  Stock,  at an
exercise  price of $1.50 per share of Common Stock,  in the  following  amounts:
45,000 to Charles Loccisano, Director; 45,000 to Alan Gottlich, Director; 45,000
to Philip  Friedman,  Director;  and  45,000 to Paul  Bergrin,  Director.  These
options  vest over a period of three  years  with 5,000  options  vested to each
member of the Company's  Board of Directors for each of three meetings  annually
attended  in person.  To date,  10,000  options  have  vested to each of Charles
Loccisano,  Alan Gottlich,  Philip Friedman and Paul Bergrin.  All Loccisano and
Gottlich options described above are reported in the Summary Compensation Table.

No other compensation was paid to the directors during the last fiscal year.

                                      -33-

<PAGE>

Employment Contracts

On October 1, 1997, the Company entered into a three year  employment  agreement
with Charles  Loccisano,  the Company's  Chairman and Chief  Executive  Officer,
providing  for an  annual  base  salary of  $175,000  of which  $25,000  will be
accrued.  Such accrual will be paid upon the closing of the TJC Transaction,  or
when the Company achieves a positive cash flow from operations.  The base salary
will be  increased  by 10% per annum on each  anniversary,  and a bonus  will be
payable at the discretion of the Board of Directors.

On October 1, 1997, the Company entered into a three year  employment  agreement
with  Alan  Gottlich,  the  Company's  President  and Chief  Financial  Officer,
providing  for an  annual  base  salary of  $125,000  of which  $15,000  will be
accrued.  Such accrual will be paid upon the closing of the TJC Transaction,  or
when the Company achieves a positive cash flow from operations.  The base salary
will be  increased  by 10% per annum on each  anniversary,  and a bonus  will be
payable at the discretion of the Board of Directors.

Both of  these  employment  agreements  include  change  of  control  provisions
providing  for a  payment  equal  to two  years  base  salary  plus  one half of
aggregate  bonuses  paid  during  the three  years  prior to  termination.  Both
employment  agreements  also  include a number of other  provisions  relating to
term, duties, termination, and other contractual rights.

                                      -34-
<PAGE>

ITEM 11. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

     The following table sets forth information,  as of March 31, 1998 as to the
beneficial  ownership  of Common Stock  (including  shares which may be acquired
within sixty days pursuant to stock options) of each director of the Company and
the executive  officers of the Company listed in the Summary  Compensation Table
below, all directors and executive  officers as a group and persons known by the
Company  to  beneficially  own more than 5% of the Common  Stock.  Except as set
forth below, no person beneficially owns more than 5% of the Common Stock.
<TABLE>
<CAPTION>
                                            Number of Shares
    Name and Address of Beneficial          of Common Stock           Percent
              Owner (1)                   Beneficially Owned (2)  Beneficially Owned
<S>                                          <C>                      <C>  
         Charles Loccisano                   1,541,229  (3)(4)        45.7%
         Alan Gottlich                         331,839  (5)(6)         9.8%
         Philip Friedman                        63,359  (7)            1.9%
         Paul Bergrin                           18,750  (8)            0.6%

         All Directors and Executive 
         Officers as of group 
         (four persons)                      1,955,247  (9)           58.0%
<FN>
(1)  Unless otherwise indicated, the address of each beneficial owner is that of
     the Company's principal executive offices.
(2)  The  securities  "beneficially  owned" by an individual  are  determined in
     accordance  with the definition of "beneficial  ownership" set forth in the
     regulations of the Securities and Exchange  Commission.  Accordingly,  they
     may include securities owned by of for, among others, the wife and/or minor
     children of the  individual and any other relative who has the same home as
     such individual, as well as other securities as to which the individual has
     or shares  voting or  investment  power or has the right to  acquire  under
     outstanding  stock  options  within 60 days  after the date of this  table.
     Beneficial  ownership may be  disclaimed  as to certain of the  securities.
     Certain  of these  shares  are held in  escrow  ("Escrow  Shares")  and are
     subject to release on the earlier of (a) the  achievement by the Company of
     certain minimum pre-tax earnings during specified periods,  and (b) May 12,
     2001.  Such  shares  may be voted but may not be  transferred  prior to the
     release from escrow.
(3)  Includes  506,695 shares held by The Charles  Loccisano  Irrevocable  Trust
     f/b/o  Marissa  Loccisano of which 213,747 are Escrow  Shares,  and 506,695
     shares  held by The  Charles  Loccisano  Irrevocable  Trust  f/b/o  Michael
     Loccisano (jointly referred to as the "Loccisano  Trusts") of which 213,746
     are escrow shares, with respect to which Mr. Loccisano is the settlor.  Mr.
     Loccisano disclaims beneficial ownership of these shares.
(4)  Includes  a  maximum  of  264,325  shares  which may be  acquired  upon the
     exercise of options  exercisable  within the next 60 days.  Excludes 48,750
     shares subject to options not exercisable within the next 60 days.
(5)  Includes  a  maximum  of  139,500  shares  which may be  acquired  upon the
     exercise of options  exercisable  within the next 60 days.  Excludes 48,750
     shares subject to options not exercisable within the next 60 days.
(6)  Includes 155,874 shares held by Mr.  Gottlich's  spouse of which 64,765 are
     Escrow Shares, as to which Mr. Gottlich disclaims beneficial ownership.
(7)  Includes a maximum of 58,359 shares which may be acquired upon the exercise
     of options  exercisable  within the next 60 days . Excludes  48,750  shares
     subject to options not exercisable within the next 60 days.
(8)  Represents 18,750 shares which may be acquired upon the exercise of options
     exercisable within the next 60 days.
(9)  Includes  a  maximum  of  480,984  shares  which may be  acquired  upon the
     exercise of options that are exercisable within the next 60 days.
</FN>
</TABLE>

                                      -35-
<PAGE>
ITEM 12. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

Policy for Related Party Transactions

     The Company believes that all  transactions  with officers,  directors,  or
affiliates  to date are on terms no less  favorable  than those  available  from
unaffiliated  third  parties.  It  is  the  Company's  policy  that  all  future
transactions  with officers,  directors,  or affiliates  will be approved by the
independent  members of the Company's  Board of Directors not having an interest
in the transaction and will be on terms no less favorable than could be obtained
from unaffiliated third parties.

Heinz Bakery Products License Agreement

     In June  1992,  the  Company  entered  into an  exclusive  20 year  license
agreement with Heinz Bakery Products  ("Heinz"),  pursuant to which, among other
things,  Heinz paid an  aggregate of $1.425  million in advance  royalties to be
offset by actual  royalties  earned.  The advance  royalties  owed to Heinz were
guaranteed by Charles N. Loccisano,  the Chairman and Chief Executive Officer of
the Company. In August 1996, the Company entered into an agreement with Heinz to
terminate the license agreement and satisfy the balance due under the promissory
note in the amount of approximately $795,000 based on a payment of $600,000 made
in August 1996, the assignment of a $100,000  promissory  note  receivable  from
Triarc, and the forgiveness of the balance of $95,000. At December 31, 1997, the
outstanding balance due Heinz was $69,800.

Gelt Financial Group Loan

     In connection a loan in the amount of $125,000 from Gelt Financial Group in
July 1996,  250,000 shares of the Company's  Common Stock (held by affiliates of
Charles Loccisano,  the Company's Chairman,  Chief Executive Officer,  President
and Director,  and Alan  Gottlich,  the  Company's  President,  Chief  Financial
Officer  and  Director)  were  pledged  to Gelt  Financial  Group,  and  limited
guarantee agreements were entered into by such affiliates.  In August 1996, this
loan was repaid in full.

Option Grant by Affiliate

     In April 1994, the Loccisano  Trusts granted an option to purchase  250,000
shares of their Common Stock to Dan  Feldman,  then a consultant  to the Company
and now a Director of the Company,  in exchange for his  agreement to serve as a
Director. In January 1995, Dan Feldman acquired 125,000 shares of Company Common
Stock from the Loccisano  Trusts for no cash  consideration,  and the balance of
the option was  terminated.  In November 1996, the Company issued 125,000 shares
of its Common  Stock to the  Loccisano  Trusts in  consideration  for the shares
previously  conveyed  by the  Loccisano  Trusts to Dan  Feldman on behalf of the
Company. Stock and Option Grants in connection Consulting Arrangements

     In November 1996, the Company  granted Philip  Friedman,  a Director of the
Company,  5,000 shares of Common Stock and 10,000 options to purchase  shares of
Common  Stock at an  exercise  price  of $1.94  

                                      -36-

<PAGE>

per share of Common Stock in consideration  for consulting  services rendered to
the Company. All the aforementioned options are fully vested.

Loans and Investments from Affiliates

     During the period  November  1995 through June 1996,  the Company  borrowed
approximately  $184,500  from an affiliate of Charles  Loccisano,  the Company's
Chairman and Chief Executive Officer, and Alan Gottlich, the Company's President
and Chief  Financial  Officer.  These  loans were repaid in August 1996 based on
terms which include loan  origination fees of 25% and interest at a rate of five
points above the Wall Street  Journal Prime Rate. In August 1996,  this loan was
repaid in full.

     In  November  1997,  Charles  Loccisano,   the  Company's  Chairman,  Chief
Executive Officer,  and Director,  and Alan Gottlich,  the Company's  President,
Chief Financial Officer and Director  purchased an aggregate of 20,000 shares of
convertible Series B Preferred Stock at a price of $5.00 per share. The Series B
Preferred  Stock carried a dividend equal to 8% per annum payable semi annually,
were  convertible into common stock at the holders option and were redeemable by
the Company at its option.  The purchase price for the Series B Preferred  Stock
was paid  for in a  combination  of cash and  promissory  notes  payable  to the
Company.  In January  1998,  the Company  redeemed the 20,000 Series B Preferred
Stock at a price of $5.00 per share.

     In January  1998,  Charles  Loccisano,  the  Company's  Chairman  and Chief
Executive  Officer,  and  Alan  Gottlich,  the  Company's  President  and  Chief
Financial Officer provided the Company with loans aggregating $282,500. In March
1998,  based on the need for  additional  funding  resulting from the receipt of
large purchase orders from Walmart Super Centers, the previous loans provided by
Loccisano and Gottlich were repaid in full,  and Messrs.  Loccisano and Gottlich
agreed to  provide  the  Company  with a credit  line for up to  $500,000,  with
interest  payable  quarterly at the applicable  federal rate of 5.39% per annum.
The credit line is required to be repaid within one year or such shorter  period
if the Company obtains alternative sources of funds to fund its operations.  The
line of credit is secured by  payments  due to the  Company  under its  purchase
agreement  with Triarc.  In  consideration  for providing  this credit line, the
Company  granted  Messrs.   Loccisano  and  Gottlich  an  aggregate  of  300,000
unregistered shares of common stock.

                                      -37-

<PAGE>

ITEM 13. EXHIBITS, FINANCIAL STATEMENT SCHEDULES, AND REPORTS ON FORM 8-K

                                                                            PAGE

(a)      Documents filed as part of this report.

         1. Financial Statements

            Independent Auditor's Report                                    F-2

            Consolidated Balance Sheet                                      F-3

            Consolidated Statements of Operations                           F-4

            Consolidated Statement of Stockholders' Equity                  F-5

            Consolidated Statements of Cash Flows                           F-6

            Notes to Consolidated Financial Statements               F-7 - F-15

         2. Exhibits

         1.1 *   ................   Underwriting Agreement with Paragon Capital
                                    Corporation

         2.1 *   ................   Certificate of Ownership and Merger
                                    regarding the merger of Signature
                                    Acquisition Corp. with and into T.J.
                                    Cinnamons, Inc.

         2.2 *   ................   Certificate of Ownership and Merger
                                    regarding the merger of Signature Foods,
                                    Inc. with and into T.J. Cinnamons, Inc.

         2.3 *** ................   Purchase Agreement between the Registrant
                                    and Triarc Restaurant Group

         3.1 *   ................   Restated Certificate of Incorporation of the
                                    Registrant

         3.2 *   ................   By-Laws of the Registrant

         9.1 *   ................   Modification Agreement (the "Modification
                                    Agreement") among Signature Foods, Inc., The
                                    Charles N. 

                                      -38-
<PAGE>

                                    Loccisano Irrevocable Trust f/b/o Michael
                                    Loccisano, The Charles N. Loccisano
                                    Irrevocable Trust f/b/o Marissa Loccisano,
                                    The Ted H. Rice and Joyce Rice Family Trust,
                                    U/T/I dated August 8, 1986, The Roger L.
                                    Cohen Trust U/T/D/ dated January 26, 1984
                                    and the Kenneth D. Hill Revocable Trust
                                    U/T/I dated march 29, 1989, Signature
                                    Acquisition Corp., the Registrant, Charles
                                    N. Loccisano and Alan S. Gottlich relating
                                    to a Stock Purchase Agreement (the "Stock
                                    Purchase Agreement") among them

         9.2 *   ................   Waiver of Default under the Modification
                                    Agreement, as amended

         9.3 *   ................   Amendment to Stock Purchase Agreement

         9.4 *   ................   Stock Purchase Agreement

         10.1 *  ................   Trademark and Technology License and
                                    Manufacturing Agreement ("License
                                    Agreement") by and between Signature
                                    Acquisition Corp. and Pro Bakers Ltd.

      10.1(a) *  ................   Amendment to License Agreement

      10.1(b) *  ................   Second Amendment to License Agreement

      10.1(c) ** ................   Termination of the License Agreement

         10.2 *  ................   1993 Stock Option Plan

         10.3    ................   1996 Amended and Restated Stock Option Plan

         10.4    ................   Employment Agreement with Charles Loccisano

         10.5    ................   Employment Agreement with Alan Gottlich

         10.9 *  ................   Lease regarding the Company's principal
                                    executive offices

         10.13 * ................   License agreement with Triarc Restaurant
                                    Group

         10.14 **................   Management Agreement with TJ Holding
                                    Company, Inc.

         10.15 **................   Lease regarding the Santa Ana bakery
                                    facility

         10.16   ................   Lease regarding the El Cajon bakery facility

                                      -39-

<PAGE>

         16.1 ** ................   Letter from Goldstein Golub and Kessler, the
                                    Registrant's former independent accountant

         16.2 ** ................   Letter from Arthur Andersen LLP

         21.1 ** ................   Certificate of Incorporation of Interbake
                                    Brands, Inc.

         27      ................   Financial Data Schedule

- ---------------------

*    Incorporated by reference to the Company's Registration Statement on Form
     SB-2 and the amendments thereto.

**   Incorporated by reference to the Company's Annual Report on Form 10-KSB for
     the fiscal years ended December 31, 1996 and 1995.

***  Incorporated by reference to the Company's Current Report on Form 8-K dated
     June 18, 1996.

(b)  On November 12, 1997, the Company filed one Current Report on Form 8-K
     regarding the sale of 20,000 shares of Class B preferred stock.


                                      -40-

<PAGE>

                                   SIGNATURES

     In accordance with Section 13 or 15(d) of the Exchange Act, the Registrant
caused this report to be signed on its behalf by the undersigned, thereunto duly
authorized.



                                      PARAMARK ENTERPRISES, INC.


                                       By: /s/ Charles N. Loccisano
                                           Charles N. Loccisano, Chairman




     In accordance with the Exchange Act, this report has been signed below by
the following persons on behalf of the Registrant and in the capacities and on
the dates stated.


Signature                               Title(s)                      Date



                                Chairman, Chief                          , 1998
- -------------------------       Executive Officer                
Charles N. Loccisano            and Director


- -------------------------       President, Chief                         , 1998
Alan S. Gottlich                Financial Officer
                                and Director


- -------------------------       Director                                 , 1998
Philip Friedman



- -------------------------       Director                                 , 1998
Paul Bergrin

                                      -41-

<PAGE>
                           PARAMARK ENTERPRISES, INC.
                 (Formerly T. J. Cinnamons, Inc.) and SUBSIDIARY

                      For the Year Ended December 31, 1997







                                                                            Page

Independent Auditors' Report                                                F-2

Consolidated Balance Sheet                                                  F-3

Consolidated Statements of Operations                                       F-4

Consolidated Statement of Stockholders' Equity                              F-5

Consolidated Statements of Cash Flows                                       F-6

Notes to Consolidated Financial Statements                           F-7 - F-15

                                       F-1

<PAGE>

                         Report of Independent Auditors


To the Board of Directors and Stockholders of
Paramark Enterprises, Inc.
 (formerly T. J. Cinnamons, Inc.) and Subsidiary

We have audited the accompanying consolidated balance sheet of Paramark
Enterprises, Inc. (formerly T. J. Cinnamons, Inc.) and Subsidiary at December
31, 1997, and the related consolidated statements of operations, stockholders'
equity, and cash flows for the years ended December 31, 1996 and 1997. These
financial statements are the responsibility of the Company's management. Our
responsibility is to express an opinion on these financial statements based on
our audit.

We conducted our audit in accordance with generally accepted auditing standards.
Those standards require that we plan and perform the audit to obtain reasonable
assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audit provides a reasonable basis for our opinion.

In our opinion, the consolidated financial statements referred to above present
fairly, in all material respects, the financial position of Paramark
Enterprises, Inc. (formerly T. J. Cinnamons, Inc.) and Subsidiary as of December
31, 1997 and the results of their operations and their cash flows for the years
ended December 31, 1996 and 1997 in conformity with generally accepted
accounting principles.

The accompanying financial statements have been prepared assuming that the
Company will continue as a going concern. As discussed in Note 2 to the
financial statements, the Company has suffered recurring losses from operations
and has an accumulated deficit, which raise substantial doubt about its ability
to continue as a going concern. Management's plans regarding those matters also
are described in Note 2. The financial statements do not include any adjustments
that might result from the outcome of this uncertainty.


                                               Amper, Politziner & Mattia P.A.

                                               AMPER, POLITZINER & MATTIA P.A.

March 6, 1998
Edison, New Jersey

                                       F-2

<PAGE>
                           PARAMARK ENTERPRISES, INC.
                 (formerly T. J. Cinnamons, Inc.) and SUBSIDIARY
                           Consolidated Balance Sheet
                                December 31, 1997

                                     Assets
<TABLE>
<S>                                                                   <C>        
Current assets
    Cash                                                              $   122,561
    Accounts receivable, less allowance for
     doubtful accounts of $64,000                                         259,271
    Notes receivable                                                       69,837
    Inventory                                                             234,822
    Prepaid expenses and other current assets, net                         35,291
                                                                      -----------
                                                                          721,782

Property and equipment, net                                               453,296
Excess of cost over fair value of net assets acquired                     476,667

                                                                      $ 1,651,745

                      Liabilities and Stockholders' Equity

Current liabilities
    Accounts payable and accrued expense                              $ 1,142,415
    Current maturities of long-term debt                                  258,545
                                                                      -----------
                                                                        1,400,960

Long-term debt, net of current maturities                                  69,460

Commitment and contingencies

Stockholders' equity
    Preferred stock - $.01 par value; authorized 1,000,000 shares,
     none issued
    Common stock - $.01 par value; authorized 10,000,000 shares,
     issued and outstanding 3,070,083 shares                               30,702
    Additional paid-in capital                                          6,759,352
    Accumulated deficit                                                (6,608,729)
                                                                      -----------
       Total stockholders' equity                                         181,325
                                                                      $ 1,651,745
                                                                      ===========
</TABLE>

                 See notes to consolidated financial statements.
                                       F-3

<PAGE>
                           PARAMARK ENTERPRISES, INC.
                 (formerly T. J. Cinnamons, Inc.) and SUBSIDIARY
                      Consolidated Statements of Operations
                        For the Years Ended December 31,

<TABLE>
<CAPTION>
                                                              1996              1997
<S>                                                       <C>               <C>        
Revenue
    Wholesale sales                                       $   861,894       $ 3,475,463
    Sales from Company-owned stores                           256,023           202,998
    Royalties, licensing fees and other                       311,087           199,920
    Initial franchise fees                                     17,500                --
    Other                                                      43,333                --
                                                          -----------       -----------
       Total revenue                                        1,489,837         3,878,381
                                                          -----------       -----------

Expenses
    Cost of goods sold                                        925,228         3,043,984
    Selling, general and administrative                     1,696,830         2,283,036
    Interest expense, net of interest income of
     $6,790 and $76,008, respectively                          96,841             8,106
                                                          -----------       -----------
       Total expenses                                       2,718,899         5,335,126
                                                          -----------       -----------

Loss from operations                                       (1,229,062)       (1,456,745)

Other income - Gain on sale of assets                       1,286,197                --
                                                          -----------       -----------

Income (loss) before extraordinary item                        57,135        (1,456,745)
Extraordinary item - forgiveness of debt                      162,729            80,088
                                                          -----------       -----------

Net income (loss)                                         $   219,864       $(1,376,657)
                                                          ===========       =========== 

Basic and diluted income (loss) per common share:
    Income (loss) before extraordinary item               $       .02       $      (.48)
    Extraordinary item                                            .06               .03
                                                          -----------       -----------

    Net income (loss) per common share                    $       .08       $      (.45)
                                                          ===========       ===========

Weighted average number of common shares outstanding        2,926,417         3,069,775
</TABLE>

                 See notes to consolidated financial statements.
                                       F-4

<PAGE>
                           PARAMARK ENTERPRISES, INC.
                 (formerly T. J. Cinnamons, Inc.) and SUBSIDIARY
                 Consolidated Statement of Stockholders' Equity
                        For the Years Ended December 31,


<TABLE>
<CAPTION>
                                                                       Additional                            Total
                                              Common Stock               Paid-In         Accumulated     Stockholders'
                                         Shares          Amount          Capital           Deficit          Equity

<S>                                   <C>            <C>              <C>              <C>               <C>        
Balance at December 31, 1995            2,910,833      $    29,109      $ 6,704,421      $(5,451,936)      $ 1,281,594

    Issuance of common stock for
     services                             158,000            1,580           53,070               --            54,650

    Net income                                 --               --               --          219,864           219,864
                                      -----------      -----------      -----------      -----------       -----------

Balance at December 31, 1996            3,068,833           30,689        6,757,491       (5,232,072)        1,556,108

    Issuance of common stock for
     services                               1,250               13            1,861               --             1,874

    Net loss                                   --               --               --       (1,376,657)       (1,376,657)
                                      -----------      -----------      -----------      -----------       -----------

Balance at December 31, 1997            3,070,083      $    30,702      $ 6,759,352      $(6,608,729)      $   181,325
                                      ===========      ===========      ===========      ===========       ===========
</TABLE>

                 See notes to consolidated financial statements.
                                       F-5

<PAGE>
                           PARAMARK ENTERPRISES, INC.
                 (formerly T. J. Cinnamons, Inc.) and SUBSIDIARY
                      Consolidated Statements of Cash Flows
                        For the Years Ended December 31,

<TABLE>
<CAPTION>
                                                              1996              1997
<S>                                                        <C>               <C>         

Cash flows from operating activities
    Net income (loss)                                      $   219,864       $(1,376,657)
                                                           -----------       -----------
    Adjustments to reconcile net income (loss) to net
     cash from operating activities
      Depreciation and amortization                            151,471           114,273
      Licensing revenue                                        (12,500)               --
      Provision for doubtful accounts                          138,139             1,760
      Noncash interest expense                                  70,822                --
      (Gain) loss on sale of assets                         (1,286,197)               --
      Gain from forgiveness of debt                           (162,729)          (80,088)
      Noncash consulting fees                                   28,250             1,875
    (Increase) decrease in
      Accounts receivable                                     (378,841)           74,291
      Inventories                                              (82,201)         (152,621)
      Prepaid expenses and other current assets                (12,316)            5,089
      Other assets                                               1,155                --
    Increase (decrease) in
      Accounts payable and accrued expenses                    312,135           389,184
      Other current liabilities                                (14,116)          (53,383)
                                                           -----------       -----------
        Total adjustments                                   (1,246,928)          300,380
                                                           -----------       -----------
                                                            (1,027,064)       (1,076,277)
                                                           -----------       -----------

Cash flows from investing activities
    Purchases of property and equipment                       (154,893)         (240,518)
    Proceeds from sale of assets                             1,424,043                --
    Principal payments received on notes receivable            326,489         1,353,674
                                                           -----------       -----------
                                                             1,595,639         1,113,156
                                                           -----------       -----------

Cash flows from financing activities
    Principal payments on long-term debt                      (748,237)         (830,215)
    Proceeds from long-term debt                               201,500           866,230
    Principal payments on notes payable                        (23,848)               --
                                                           -----------       -----------
                                                              (570,585)           36,015
                                                           -----------       -----------

Net change in cash                                              (2,010)           72,894

Cash - beginning                                                51,677            49,667
                                                           -----------       -----------

Cash - ending                                              $    49,667       $   122,561
                                                           ===========       ===========
</TABLE>

                 See notes to consolidated financial statements.
                                       F-6

<PAGE>
                           PARAMARK ENTERPRISES, INC.
                 (formerly T. J. Cinnamons, Inc.) and SUBSIDIARY
                   Notes to Consolidated Financial Statements


Note  1 - Principal Business Activity and Sale of Assets
          Operations
          Paramark  Enterprises,   Inc.  (formerly  T.J.  Cinnamons,  Inc.)  and
          Subsidiary (the "Company"),  a Delaware corporation,  was incorporated
          on  August  23,  1993  as  a  wholly  owned  subsidiary  of  Signature
          Acquisition Corp.  ("SAC").  In October 1993, SAC and its wholly owned
          subsidiary, Signature Foods, Inc. ("Signature"),  were merged with and
          into the  Company.  In October  1996,  the  Company  formed  Interbake
          Brands, Inc., a Delaware corporation,  as a wholly owned subsidiary to
          conduct all wholesale bakery operations.

          Sale of Assets
          In  August  1996,  the  Company  closed  a  purchase  agreement  ("the
          Transaction")   with  Triarc  Restaurant  Group  d/b/a  Arby's,   Inc.
          ("Triarc") through which (a) Triarc purchased the trademarks,  service
          marks, recipes and secret formulas of the Company, (b) Triarc licensed
          back to the Company the rights to operate existing  franchised  bakery
          locations and to distribute  T.J.  Cinnamons  products  through retail
          grocery  outlets,  and  (c)  the  Company  entered  into a  management
          agreement with Triarc to manage the franchise system.

          The Company has received  payments of $3,470,000  through December 31,
          1997 from the Transaction.  In addition,  the Transaction provides the
          potential for contingent payments to the Company of up to a maximum of
          an additional  $5,500,000  over time dependent upon the amount of T.J.
          Cinnamons product sales by Triarc exceeding a minimum base system wide
          sales  of  $26.3  million.  Pursuant  to the  terms  of  the  purchase
          agreement,   T.J.  Cinnamons,   Inc.  changed  its  name  to  Paramark
          Enterprises, Inc.

          Additionally, major stockholders of the Company, related to an officer
          of the Company,  with  holdings of 1,013,390  shares of the  Company's
          common stock as of December 31, 1997,  signed a stock sale restriction
          agreement.  Under the terms of this agreement,  these stockholders are
          prohibited,  through  August 1998,  without prior  written  consent of
          Triarc,  to sell more than 2.5% of the total  issued  and  outstanding
          shares of the  Company.  Subsequent  to August  1998,  and  during the
          existence of the license agreement with Triarc,  the threshold will be
          increased from 2.5% to 10%.

          Simultaneous with the closing of the Transaction,  the Company entered
          into an  agreement  with Heinz  Bakery  Products  to  terminate a 1992
          manufacturing  and  license   agreement.   Under  the  terms  of  this
          agreement, the Company paid Heinz Bakery Products $600,000 at closing.

          Following the closing of the  Transaction,  the  Company's  operations
          have  been  concentrated  exclusively  on  its  wholesale  development
          activities.

                                       F-7
<PAGE>
                           PARAMARK ENTERPRISES, INC.
                 (formerly T. J. Cinnamons, Inc.) and SUBSIDIARY
                   Notes to Consolidated Financial Statements


Note  2 - Operating Plans
          The Company has incurred  significant  operating  losses  resulting in
          working  capital and  accumulated  deficits as of December  31,  1997,
          which  raise  substantial  doubts  about its  ability to continue as a
          going concern. The financial statements do not include any adjustments
          that may result from the outcome of this uncertainty.

          The Company is currently negotiating with a third party to sell, among
          other things, the Company's rights under the Transaction.  The closing
          of  this  transaction  is  subject  to  completion  of due  diligence,
          negotiation of final terms,  execution of a definitive agreement,  and
          the receipt of  shareholder  approval.  Management  believes  that the
          consummation  of this  transaction  will  provide  sufficient  working
          capital to finance its  activities  through at least June 30, 1999, as
          well as recover the remaining cost of intangible assets.

          The  failure  to  consummate  this  transaction  could have a material
          adverse  effect  on the  Company's  ability  to  continue  as a  going
          concern.

Note  3 - Summary of Significant Accounting Policies

          Principles of Consolidation
          The consolidated financial statements include the accounts of Paramark
          Enterprises, Inc. (formerly T.J. Cinnamons, Inc.) and its wholly owned
          subsidiary   Interbake   Brands,   Inc.,  after   elimination  of  all
          significant intercompany balances and transactions.

          Revenue Recognition
          Royalty  revenue is based upon a percentage  of sales of the Company's
          franchisees.  Royalty  revenue is recognized by the Company when sales
          are made by the  franchisee.  Licensing fees are based on a percentage
          of sales using the Company's trademark and/or trade name. License fees
          are recognized when the sale is made by the licensor.

          In  conjunction  with the  Transaction,  the  Company  entered  into a
          management  agreement  with Triarc for the management of the franchise
          system.  Under this agreement,  royalty fees collected are recorded as
          revenue, and paid to Triarc via a management fee.

          Inventory
          Inventory is stated at the lower of cost (first-in,  first-out  basis)
          or market, and consists principally of raw materials.

          Property and Equipment
          Depreciation  of furniture and equipment is being  provided for by the
          straight-line  method over the  estimated  useful lives of the related
          assets.  Leasehold  improvements  are  amortized  over the term of the
          lease.

                                       F-8

<PAGE>
                           PARAMARK ENTERPRISES, INC.
                 (formerly T. J. Cinnamons, Inc.) and SUBSIDIARY
                   Notes to Consolidated Financial Statements

Note  3 - Summary of Significant Accounting Policies - (continued)
          Income Taxes
          The Company recognizes  deferred income tax liabilities and assets for
          the expected future tax consequences of temporary  differences between
          the carrying amounts and the tax basis of assets and liabilities.

          Intangibles
          The excess of cost over fair value of net assets acquired ("goodwill")
          is being  amortized  using  the  straight-line  method  through  2006.
          Accumulated amortization was $73,333 on December 31, 1997.

          At  each  balance  sheet  date  the  Company   determines  whether  an
          impairment  exists  with  respect  to  the  Company's   goodwill.   In
          determining  whether an impairment  exists,  the Company  compares the
          projected  future cash flows  attributable  to the  goodwill  with its
          carrying value (see Note 2).

          Stock-Based Compensation
          Statement of Financial  Accounting  Standards No. 123, "Accounting for
          Stock-Based  Compensation," encourages, but does not require companies
          to record  compensation  costs for stock-based  employee  compensation
          plans at fair value. The Company has chosen to continue to account for
          stock-based  compensation  using the intrinsic value method prescribed
          in Accounting  Principles Board Opinion No. 25,  "Accounting for Stock
          Issued  to  Employees,"  and  related  Interpretations.   Accordingly,
          compensation cost for stock options is measured as the excess, if any,
          of the quoted market price of the  Company's  stock at the date of the
          grant over the amount an employee must pay to acquire the stock.

          Use of Estimates
          The  preparation of financial  statements in conformity with generally
          accepted  accounting  principles requires management to make estimates
          and  assumptions  that  affect  the  reported  amounts  of assets  and
          liabilities and disclosure of contingent assets and liabilities at the
          date of the financial  statements and the reported amounts of revenues
          and expenses during the reporting period.  Actual results could differ
          from those estimates.

          Earnings Per Share
          The Company has adopted  Statement of Financial  Accounting  Standards
          No. 128 ("SFAS 128"),  "Earnings Per Share".  In accordance  with SFAS
          128, primary earnings per share have been replaced with basic earnings
          per share,  and fully  diluted  earnings per share have been  replaced
          with diluted  earnings per share which includes  potentially  dilutive
          securities  such as outstanding  options and  convertible  securities.
          Prior periods have been presented to conform with SFAS 128.

          Net income  (loss) per common  share is  calculated  by  dividing  net
          income (loss) by the weighted average number of shares of common stock
          outstanding for each period presented. Stock options and warrants have
          been  excluded  from  the  computation  of  weighted   average  shares
          outstanding since their effect is antidilutive.

                                       F-9
<PAGE>
                           PARAMARK ENTERPRISES, INC.
                 (formerly T. J. Cinnamons, Inc.) and SUBSIDIARY
                   Notes to Consolidated Financial Statements


Note  4 - Notes Receivable
          Note receivable  from a corporation is due in monthly  installments of
          $2,289, including interest at 9.25%, maturing in September 1998 with a
          final  payment of  $50,000.  Payments  on the note are  restricted  to
          satisfy the note payable to a former licensee (Note 7).

Note  5 - Property and Equipment
          At December 31, 1997, property and equipment, at cost, consists of the
          following:
<TABLE>
<CAPTION>
                                                                                         Depreciation and
                                                                                        Amortization Period
<S>                                                             <C>                                <C>    
              Furniture and fixtures                            $        24,149                    5 years
              Equipment                                                 454,624               5 - 10 years
              Leasehold improvements                                     61,068                    5 years
                                                                ---------------
                                                                        539,841
              Less accumulated depreciation and
               amortization                                              86,545
                                                                ---------------
                                                                $       453,296
                                                                ===============
</TABLE>

          Depreciation and  amortization  expense for property and equipment was
          $15,989 and $59,274 for 1996 and 1997, respectively.

Note  6 - Accounts Payable and Accrued Expenses

          Trade accounts payable and other                     $       791,732
          Accrued professional fees                                     67,950
          Accrued payroll                                              244,242
          Accrued other                                                 38,491
                                                               ---------------
                                                               $     1,142,415
                                                               ===============

Note  7 - Long-term Debt

          Note payable to former licensee, monthly payments
          of $4,580, including interest at 9.25%, due
          September 1998. The note is being satisfied
          directly from payment on a note receivable (Note 4).         $ 69,837

          Note payable to a financing institution, monthly
          payments of $2,184, including interest at 19.4%,
          due September 2002, collateralized by production
          equipment.                                                     80,960

          Note payable to a shareholder with no specified
          repayment terms, quarterly interest payments at 10%.          112,000

                            F-10

<PAGE>
                 PARAMARK ENTERPRISES, INC.
       (formerly T. J. Cinnamons, Inc.) and SUBSIDIARY
         Notes to Consolidated Financial Statements

Note  7 - Long-term Debt - (continued)

          Loan payable to a financing institution, interest
          at prime plus 6.75%, due on demand. Maximum
          borrowings up to $300,000, collateralized by
          accounts receivable of a major customer.                       65,208
                                                                    -----------
                                                                        328,005
          Less current maturities                                       258,545
                                                                    -----------
          Long-term debt, net of current maturities                 $    69,460
                                                                   ============

          The prime rate at December 31, 1997 was 8.5%.

Note  8 - Related Party Transactions

          Included  in  prepaid  expenses  and  other  current  assets is a loan
          receivable from an officer, in the amount of $6,365, which consists of
          advances  made,  prior to the IPO,  to an officer of the Company and a
          partnership affiliated with officers of the Company.

          Included in accounts payable and accrued expenses,  are amounts due to
          officers  aggregating  $188,000,  to be paid in the ordinary course of
          business.

          Interest expense and fees,  related to loans from affiliates,  charged
          to  operations  for the year  ended  December  31,  1996  amounted  to
          $53,900.

          In November  1996,  the Company  granted 5,000 shares of the Company's
          common stock to Philip  Friedman,  a member of the Company's  Board of
          Directors.  These shares were issued in  consideration  for consulting
          services  rendered in the amount of $7,500,  the fair market  value of
          the shares on the date of issuance.

          In November 1996, the Company  granted 125,000 shares of the Company's
          common  stock  to the  Loccisano  Irrevocable  Trusts,  affiliates  of
          Charles  Loccisano,  the Company's Chairman and CEO. These shares were
          issued in consideration for shares  previously  conveyed by the Trusts
          on behalf of the  Company to Dan  Feldman,  a member of the  Company's
          Board  of  Directors,  in  exchange  for an  agreement  to  serve as a
          Director.

          The Company paid  consulting  fees in the amount of $6,000 during 1996
          and 1997 to a  Company  owned by a member  of the  Company's  Board of
          Directors.

          In January  1998,  officers  of the  Company  loaned an  aggregate  of
          $500,000 to the Company.  This amount is required to be repaid  within
          one year,  with  interest  payable  quarterly  at 5.39% per annum.  In
          consideration  for the loan, the officers were granted  300,000 shares
          of the Company's common stock.

Note  9 - Forgiveness of Debt
          Forgiveness  of debt of  $162,729  and  $80,088  for the  years  ended
          December 31, 1996 and 1997,  respectively,  resulted from negotiations
          with vendors. There is no income tax effect.

                                      F-11

<PAGE>
                           PARAMARK ENTERPRISES, INC.
                 (formerly T. J. Cinnamons, Inc.) and SUBSIDIARY
                   Notes to Consolidated Financial Statements


Note 10 - Income Taxes
          Deferred tax assets at December 31, 1997 consist of the following:

              Loss carryforwards                                 $    1,100,000
              Installment gain on sale of assets                        675,000
                                                                 --------------
              Gross deferred tax asset                                1,775,000
              Valuation allowance                                    (1,775,000)
                                                                 --------------

              Net deferred tax asset                             $           --
                                                                 ==============

          The  provision  for income taxes for the year ended  December 31, 1996
          was   reduced   $90,000  by  the   benefit  of  net   operating   loss
          carryforwards.

          At December 31, 1997, the Company has net operating loss carryforwards
          for financial reporting purposes of approximately $2,700,000 available
          to offset future taxable  income.  These  carryforwards  expire in the
          years 2009  through  2012 for federal  income tax  purposes,  and 2001
          through 2004 for state  income tax  purposes.  Utilization  of the net
          operating loss  carryforwards  may be  significantly  limited based on
          changes in the Company's ownership.

Note 11 - Stock Option Plan
          The Company's  1993  Incentive  Stock Option Plan has  authorized  the
          grant of options to management  personnel for up to 450,000  shares of
          the Company's  common stock.  All options granted have ten year terms,
          other than 10%  shareholders  that have five year terms,  and vest and
          become fully exercisable upon grant.

          The  Company's  1996 Stock  Option  Plan has  authorized  the grant of
          options to directors,  management  and  consultants  for up to 500,000
          shares of the  Company's  common stock.  All options  granted have ten
          year terms, other than 10% shareholders that have five year terms, and
          vest and become fully exercisable upon grant.

          Pro forma  information  regarding net income and earnings per share is
          required by  Statement  of  Financial  Accounting  Standards  No. 123,
          "Accounting for Stock-Based  Compensation," and has been determined as
          if the Company had accounted for its employee  stock options under the
          fair value method of that Statement.  The fair value for these options
          was  estimated  at the  date of  grant  using a  Black-Scholes  option
          pricing  model  with  the  following   weighted-average   assumptions:
          risk-free  interest rates of 6.0%,  dividend yields of 0%;  volatility
          factors of the expected market price of the Company's  common stock of
          .7%; and a weighted-average  expected life of the option of five years
          for 1996 and three years for 1997.

                                      F-12

<PAGE>
                           PARAMARK ENTERPRISES, INC.
                 (formerly T. J. Cinnamons, Inc.) and SUBSIDIARY
                   Notes to Consolidated Financial Statements


Note 11 - Stock Option Plan - (continued)
          The  Black-Scholes  option  valuation  model was  developed for use in
          estimating  the fair  value of traded  options  which  have no vesting
          restrictions and are fully transferable. In addition, option valuation
          models require the input of highly  subjective  assumptions  including
          the expected stock price  volatility.  Because the Company's  employee
          stock options have characteristics  significantly different from those
          of  traded  options,  and  because  changes  in the  subjective  input
          assumptions  can  materially  affect  the  fair  value  estimate,   in
          management's opinion, the existing models do not necessarily provide a
          reliable  single  measure  of the  fair  value of its  employee  stock
          options.

          For purposes of pro forma disclosures, the estimated fair value of the
          options is amortized to expense over the options' vesting period.  The
          Company's pro forma information follows:
<TABLE>
<CAPTION>
                                                                 1996          1997

<S>                                                          <C>          <C>          
          Pro forma net income (loss)                        $  151,864   $ (1,566,657)

          Pro forma basic and diluted income (loss)
            per common share                                 $      .05   $       (.51)
</TABLE>

          There was no  compensation  expense arising from stock options for the
          years ended December 31, 1996 and 1997.

          A  summary  of  the  Company's  stock  option  activity,  and  related
          information for the years ended December 31, follows:

<TABLE>
<CAPTION>
                                            1996                      1997
                                            Weighted-Average           Weighted-Average
                                   Options   Exercise Price   Options   Exercise Price
<S>                                 <C>          <C>          <C>          <C>     
          Outstanding -
           beginning of year        457,812      $   2.38     405,312      $   1.68

          Granted                    55,000          1.94     752,500          1.59
          Exercised                      --            --          --            --
          Forfeited                (107,500)         4.77     (10,000)         1.94
                                 ----------                ----------

          Outstanding -
           end of year              405,312      $   1.68   1,147,812      $   1.62
                                 ==========                ==========
</TABLE>

                                      F-13
<PAGE>
                           PARAMARK ENTERPRISES, INC.
                 (formerly T. J. Cinnamons, Inc.) and SUBSIDIARY
                   Notes to Consolidated Financial Statements


Note 11 - Stock Option Plan - (continued)


                                  1997
        Options
      Outstanding      Exercise          Expiration           Exercisable at
      End of Year       Price               Date             December 31, 1997

          17,812       $ 2.81         December 1998               17,812
         192,500         1.58         June 2000                  192,500
         140,000         1.58         June 2005                  140,000
          45,000         1.94         November 2006               45,000
          27,500         1.94         July 2007                   27,500
          45,000         1.75         March 2002                  15,000
         230,000         1.75         March 2007                  60,000
         180,000         1.50         July 2002                  145,000
         270,000         1.50         July 2007                  130,000
      ----------                                               ---------
       1,147,812                                                 772,812
      ==========                                               =========

          The  weighted  average fair value of options  granted  during 1996 and
          1997 was $1.24 and $.38, respectively.

          In  connection  with the IPO, the Company has  outstanding,  1,453,000
          redeemable  Class A  warrants,  each to  purchase  one share of common
          stock and one Class B warrant for $4; and 557,750  redeemable  Class B
          warrants,  each to  purchase  one  share of  common  stock  for $5. No
          warrants have been  redeemed  through  December 31, 1997.  The Class A
          warrants expire May 1999, and the Class B warrants expire May 2001.

Note 12 - Supplemental Cash Flow Information
          During the year ended  December 31, 1996,  the Company  issued  33,000
          shares of its common stock as payment for consulting services rendered
          and  interest  expense on certain  debt  obligations  in the amount of
          $28,250 and $26,400, respectively, the fair market value of the shares
          on the date(s) of issuance.

          During  the year  ended  December  31,  1997,  the  Company  purchased
          equipment for $84,000 by assuming long-term debt.

          During the years ended  December  31, 1996 and 1997,  the Company paid
          interest of $110,345 and $84,114, respectively.

Note 13-  Major Customers
          The Company had two major  customers that accounted for  substantially
          all of the  Company's  wholesale  sales for 1996 and 77% of  wholesale
          sales for 1997. These same customers  accounted for  substantially all
          of the Company's accounts receivable as of December 31, 1996 and 1997.

                                      F-14
<PAGE>
                           PARAMARK ENTERPRISES, INC.
                 (formerly T. J. Cinnamons, Inc.) and SUBSIDIARY
                   Notes to Consolidated Financial Statements

Note 14 - Commitments and Contingencies
          Rent
          The Company  leases space for its main  offices,  retail  bakery,  and
          wholesale bakery operation under  noncancelable  operating leases. The
          lease retail  bakery  provides for  additional  rents based upon sales
          volume, and the Company is required to pay all real estate taxes.

          Aggregate minimum annual payments due under this lease are as follows:

                  Year Ending
                  December 31,
                      1998                                    $     45,000
                      1999                                          38,000
                      2000                                          20,000
                                                              ------------
                                                              $    103,000
                                                              ============

          Rent expense  charged to operations  for the years ended  December 31,
          1996 and 1997 amounted to $115,000 and $168,000, respectively.

          Litigation
          The  Company is  presently  and from time to time  involved in routine
          litigation,   including   litigation   with  vendors,   suppliers  and
          franchisees.  In management's opinion, none of the litigation in which
          the  Company  is  currently  involved  is  material  to its  financial
          condition or results of operations.

                                      F-15

                           PARAMARK ENTERPRISES, INC.

                   1996 AMENDED AND RESTATED STOCK OPTION PLAN

     1.   Purpose of Plan

     The  purpose of this 1996  Amended  and  Restated  Stock  Option  Plan (the
"Plan") is to provide additional incentive to officers, key employees, directors
of,  and  important  consultants  to,  Paramark  Enterprises,  Inc.,  a Delaware
corporation  (the  "Company"),  and each present or future  parent or subsidiary
corporation,  by  encouraging  them to invest in shares of the Company's  common
stock, no par value ("Common Stock"), and thereby acquire a proprietary interest
in the Company and an increased  personal  interest in the  Company's  continued
success and progress.

     2.   Aggregate Number of Shares

     1,000,000  shares of the  Company's  Common  Stock  shall be the  aggregate
number  of shares  which may be issued  under  this  Plan.  Notwithstanding  the
foregoing,  in the event of any change in the  outstanding  shares of the Common
Stock of the Company by reason of a stock dividend,  stock split, combination of
shares,   recapitalization,   merger,   consolidation,   transfer   of   assets,
reorganization,  conversion  or what the  Committee  (defined in Section  4(a)),
deems in its sole discretion to be similar  circumstances,  the aggregate number
and kind of shares  which may be issued  under this Plan shall be  appropriately
adjusted  in a  manner  determined  in the  sole  discretion  of the  Committee.
Reacquired shares of the Company's Common Stock, as well as unissued shares, may
be used for the purpose of this Plan.  Common  Stock of the  Company  subject to
options which have terminated unexercised,  either in whole or in part, shall be
available for future options granted under this Plan.

     3.   Class of Persons Eligible to Receive Options

     All officers, key employees and directors of, and important consultants to,
the Company and any present or future Company  parent or subsidiary  corporation
are eligible to receive an option or options under this Plan, provided, however,
that  Incentive  Stock  Options  (defined in Section 5(a)) may be issued only to
persons who are  employees  of the Company or any  subsidiary  corporation.  The
individuals who shall,  in fact,  receive an option or options shall be selected
by the  Committee,  in its sole  discretion,  except as  otherwise  specified in
Section 4 hereof No individual may receive options under this Plan for more than
90% of the total number of shares of the Company's  Common Stock  authorized for
issuance under this Plan.

     4.   Administration of Plan

          (a)  This  Plan  shall  be  administered   by  the  Option   Committee
("Committee")  appointed by the Company's Board of Directors provided,  however,
that at the option of the Board of Directors,  the Plan may be  administered  by
the Board of Directors of the Corporation at any time and from time to time. The
Committee  shall  consist of a minimum of two members of the Board of Directors,
each of whom shall be a "Non-Employee  Director" within the meaning of Rule 16b-
3(b)(3) under the



<PAGE>

Securities Exchange Act of 1934, as amended,  or any future  corresponding rule,
except that the failure of the  Committee or of the Board of  Directors  for any
reason to be  composed  solely of  Non-Employee  Directors  shall not prevent an
option from being  considered  granted under this Plan. The Committee  shall, in
addition  to its other  authority  and subject to the  provisions  of this Plan,
determine  which  individuals  shall in fact be  granted  an option or  options,
whether the option shall be an Incentive Stock Option or a  Non-Qualified  Stock
Option (as such terms are defined in Section  5(a)),  the number of shares to be
subject to each of the options,  the time or times at which the options shall be
granted,  the rate of option  exercisability,  and, subject to Section 5 hereof,
the price at which each of the options is  exercisable  and the  duration of the
option.  The term  "Committee",  as used in this  Plan and the  options  granted
hereunder,  refers to the Committee or to the Board of  Directors,  if the Board
elects to administer the Plan as provided above.

          (b) The  Committee  shall  adopt  such  rules for the  conduct  of its
business and administration of this Plan as it considers  desirable.  A majority
of the members of the Committee shall constitute a quorum for all purposes.  The
vote or written  consent  of a majority  of the  members of the  Committee  on a
particular matter shall constitute the act of the Committee on such matter.  The
Committee  shall  have the night to  construe  the Plan and the  options  issued
pursuant  to  it,  to  correct   defects   and   omissions   and  to   reconcile
inconsistencies  to the extent  necessary to effectuate the Plan and the options
issued  pursuant to it, and such action shall be final,  binding and  conclusive
upon all parties concerned. No member of the Committee or the Board of Directors
shall be liable for any act or  omission  (whether  or not  negligent)  taken or
omitted in good faith, or for the exercise of an authority or discretion granted
in connection with the Plan to a Committee or the Board of Directors, or for the
acts or omissions of any other members of a Committee or the Board of Directors.
Subject  to the  numerical  limitations  on  Committee  membership  set forth in
Section 4(a) hereof,  the Board of Directors may at any time appoint  additional
members of the  Committee and may at any time remove any member of the Committee
with or without cause. Vacancies in the Committee, however caused, may be filled
by the Board of Directors.

     5.   Incentive Stock Options and Non-Qualified Stock Options

          (a) Options issued pursuant to this Plan may be either Incentive Stock
Options granted pursuant to Section 5(b) hereof or  Non-Qualified  Stock Options
granted  pursuant to Section 5(c) hereof,  as  determined by the  Committee.  An
"Incentive Stock Option" is an option which satisfies all of the requirements of
Section 422(b) of the Internal Revenue Code of 1986, as amended (the "Code") and
the  regulations  thereunder,  and a  "Non-Qualified  Stock Option" is an option
which  either  does not satisfy  all of those  requirements  or the terms of the
option  provide that it will not be treated as an Incentive  Stock  Option.  The
Committee  may grant both an Incentive  Stock Option and a  Non-Qualified  Stock
Option to the same  person,  or more than one of each type of option to the same
person.

          The option price for Incentive  Stock  Options  issued under this Plan
shall be equal at least to the fair  market  value  (as  defined  below)  of the
Company's  Common  Stock  on the  date of the  grant  of the  option,  provided,
however, that if an Incentive Stock Option is granted to an

                                        2
<PAGE>

individual who, at the time the option is granted, is deemed to own more than 10
percent  of the  total  combined  voting  power of all  classes  of stock of the
Company or any subsidiary  corporation of the Company as more fully set forth in
Section 422(b)(6) of the Code (after giving effect to the ownership  attribution
rules of 422(c)(5) of the Code) (a "10% Shareholder"),  such option shall comply
with  the  provisions  of  Section  422(c)(5)  of the  Code,  including  without
limitation,  requirements  that the  option  price  shall  not be less  than 110
percent of the fair market  value,  as determined by the Committee in accordance
with its  interpretation  of the requirements of Section 422 of the Code and the
regulations  thereunder,  of the Company's  Common Stock on the date of grant of
the option,  and such option shall not be  exercisable  after the  expiration of
five years from the date the option is granted.

          The option price for  Non-Qualified  Stock  Options  issued under this

Plan may, in the sole discretion of the Committee,  be less than the fair market
value of the Common Stock on the date of the grant of the option.

          The fair market value of the Company's  Common Stock on any particular
date shall mean the last reported sale price of a share of the Company's  Common
Stock on any stock  exchange  on which such stock is then  listed or admitted to
trading,  or on the Nasdaq National Market or Nasdaq  SmallCap  Market,  on such
date,  or if no sale took place on such day,  the last such date on which a sale
took place,  or if the Common  Stock is not then  quoted on the Nasdaq  National
Market or the Nasdaq  SmallCap  Market,  or listed or admitted to trading on any
stock exchange,  the average of the bid and asked prices in the over-the-counter
market on such date,  or if none of the  foregoing,  a price  determined in good
faith by the  Committee  to equal the fair market  value per share of the Common
Stock.

          (b) Subject to the  authority  of the  Committee  set forth in Section
4(a)  hereof,  Incentive  Stock  Options  issued to officers  and key  employees
pursuant  to this Plan  shall be issued  substantially  in the form set forth in
Appendix I hereof,  which form is hereby  incorporated  by reference  and made a
part hereof, and shall contain  substantially the terms and conditions set forth
therein.  Incentive Stock Options shall not be exercisable  after the expiration
of ten years  (five  years in the case of 10%  Shareholders)  from the date such
options are granted, unless terminated earlier under the terms of the option. At
the time of the grant of an Incentive Stock Option hereunder, the Committee may,
in its  discretion,  amend or  supplement  any of the option terms  contained in
Appendix I for any particular  optionee,  provided that the option as amended or
supplemented  satisfies the  requirements  of Section 422(b) of the Code and the
regulations  thereunder.  Each of the options  granted  pursuant to this Section
5(b) is intended, if possible, to be an "Incentive Stock Option" as that term is
defined in Section  422(b) of the Code and the  regulations  thereunder.  In the
event this Plan or any option  granted  pursuant to this  Section 5(b) is in any
way  inconsistent  with the  applicable  legal  requirements  of the Code or the
regulations  thereunder for an Incentive Stock Option, this Plan and such option
shall be deemed  automatically  amended as of the date hereof to conform to such
legal requirements, if such conformity may be achieved by amendment.

                                        3
<PAGE>

          (c) Subject to the  authority  of the  Committee  set forth in Section
4(a)  hereof,  Non-Qualified  Stock  Options  issued to  officers  and other key
employees  pursuant to this Plan shall be issued  substantially  in the form set
forth in Appendix II hereof,  which form is hereby incorporated by reference and
made a part hereof, and shall contain substantially the terms and conditions set
forth  therein.  Subject to the  authority of the Committee set forth in Section
4(a) hereof,  Non-Qualified  Stock  Options  issued to directors  and  important
consultants  pursuant to this Plan shall be issued substantially in the form set
forth in Appendix III hereof, which form is hereby incorporated by reference and
made a part hereof, and shall contain substantially the terms and conditions set
forth therein. Non-Qualified Stock Options shall expire ten years after the date
they are granted,  unless terminated earlier under the option terms. At the time
of granting a Non-Qualified  Stock Option  hereunder,  the Committee may, in its
discretion, amend or supplement any of the option terms contained in Appendix II
or Appendix III for any particular optionee.

          (d)  Neither  the  Company  nor any of its  current or future  parent,
subsidiaries or affiliates, nor their officers, directors,  shareholders,  stock
option plan  committees,  employees  or agents  shall have any  liability to any
optionee in the event (i) an option granted pursuant to Section 5(b) hereof does
not  qualify  as an  "Incentive  Stock  Option"  as that term is used in Section
422(b) of the Code and the  regulations  thereunder;  (ii) any optionee does not
obtain the tax treatment  pertaining to an Incentive Stock Option;  or (iii) any
option granted pursuant to Section 5(c) hereof is an "Incentive Stock Option."

     6. Amendment, Supplement, Suspension and Termination

     Options shall not be granted  pursuant to this Plan after the expiration of
ten years  from the date the Plan is adopted  by the Board of  Directors  of the
Company. The Board of Directors reserves the right at any time, and from time to
time, to amend or supplement this Plan and outstanding options granted under the
Plan in any way, or to suspend or terminate the Plan, effective as of such date,
which date may be either  before or after the taking of such  action,  as may be
specified by the Board of Directors;  provided,  however, that such action shall
not  adversely  affect  holders of options  granted  under the Plan prior to the
actual date on which such action occurred. If an amendment or supplement of this
Plan is required by the Code or the regulations thereunder to be approved by the
shareholders of the Company in order to permit the granting of "Incentive  Stock
Options" (as that term is defined in Section 422(b) of the Code and  regulations
thereunder)  pursuant to the amended or  supplemented  Plan,  such  amendment or
supplement  shall also be  approved by the  shareholders  of the Company in such
manner as is prescribed by the Code and the regulations thereunder. If the Board
of Directors voluntarily submits a proposed amendment, supplement, suspension or
termination for  shareholder  approval,  such  submission  shall not require any
future  amendments,  supplements,  suspensions or  terminations  (whether or not
relating to the same provision or subject matter) to be similarly  submitted for
shareholder approval.

                                        4
<PAGE>
     7.   Effectiveness of Plan

     This  Plan  shall  become  effective  on the  date of its  adoption  by the
Company's Board of Directors,  subject however to approval by the holders of the
Company's  Common  Stock  in the  manner  as  prescribed  in the  Code  and  the
regulations  thereunder.  Options  may be  granted  under  this  Plan  prior  to
obtaining shareholder  approval,  provided such options shall not be exercisable
until shareholder approval is obtained.

     8.   General Conditions

          (a) Nothing  contained in this Plan or any option granted  pursuant to
this Plan shall  confer upon any employee the right to continue in the employ of
the Company or any affiliated or subsidiary  corporation or interfere in any way
with the rights of the Company or any  affiliated or subsidiary  corporation  to
terminate his employment in any way.

          (b) Nothing  contained in this Plan or any option granted  pursuant to
this Plan shall confer upon any director or consultant  the right to continue as
a director of, or  consultant  to, the Company or any  affiliated  or subsidiary
corporation  or  interfere  in any way with the  rights  of the  Company  or any
affiliated or  subsidiary  corporation,  or their  respective  shareholders,  to
terminate the directorship of any such director or the consultancy  relationship
of any such consultant.

          (c) Corporate  action  constituting  an offer of stock for sale to any
person  under the terms of the options to be granted  hereunder  shall be deemed
complete as of the date when the Committee authorizes the grant of the option to
the such  person,  regardless  of when the option is actually  delivered to such
person or acknowledged or agreed to by him.

          (d) The terms "parent  corporation"  and  "subsidiary  corporation" as
used throughout this Plan, and the options granted  pursuant to this Plan, shall
(except as  otherwise  provided  in the option  form) have the  meaning  that is
ascribed  to that  term when  contained  in  Section  422(b) of the Code and the
regulations  thereunder,  and the  Company  shall be  deemed  to be the  grantor
corporation for purposes of applying such meaning.

          (e)  References in this Plan to the Code shall be deemed to also refer
to the corresponding provisions of any future United States revenue law.

          (f) The use of the masculine pronoun shall include the feminine gender
whenever appropriate.

                                        5


                              EMPLOYMENT AGREEMENT

     EMPLOYMENT  AGREEMENT  dated as of October 1 1997, by and between  Paramark
Enterprises,  Inc.  a  Delaware  corporation  (the  "Company")  and  Charles  N.
Loccisano ("Loccisano").

                                   BACKGROUND

     Loccisano is currently  employed by the Company in the position of Chairman
and Chief  Executive  Officer.  In that  position,  the  Loccisano  has provided
valuable services to the Company and its affiliated companies (hereinafter,  the
Company ).

     The Company  considers it essential  and in its best interest to foster the
continued employment of Loccisano. In this connection, the Board of Directors of
the Company,  (the "Board") has determined that Loccisano has served diligently,
capably and  faithfully  for many years,  is an  indispensable  executive of the
Company  and has  determined  that the  future  services  of  Loccisano  in such
capacity  will be of  value  to the  Company.  Therefore,  in  order  to  induce
Loccisano  to remain in the employ of the  Company,  the Company  and  Loccisano
desire to enter  this  agreement  to provide  for the  continued  employment  of
Loccisano by the Company.

     NOW  THEREFORE,  in  consideration  of the mutual  covenants and agreements
herein contained,  and intending to be legally bound hereby,  the parties hereto
hereby agree as follows:

     1.  Employment.  Company hereby  employs  Loccisano,  and Loccisano  hereby
accepts such  employment,  for the period stated in Section 3 and upon the other
terms and conditions herein provided.

     2.  Position  and  Duties.  During  the Term (as  defined  in  Section  3),
Loccisano  agrees  to serve as  Chairman  and  Chief  Executive  Officer  of the
Company. In his capacity as Chairman and Chief Executive Officer of the Company,
Loccisano  shall have  supervision and control over and  responsibility  for the
general management and operations of Company,  shall have final authority on all
Company matters and shall report  directly to the Board.  Loccisano will perform
such  other  duties as may from time to time be  assigned  to him by the  Board,
provided  such  duties  are  consistent  with  and do  not  interfere  with  the
performance  of the  duties  described  herein  and  are  of a type  customarily
performed by persons of similar  titles with similar  corporations.  Loccisano's
duties shall not be altered except upon the agreement of the parties. Throughout
the Term,  and except for  illness,  vacation  periods and any leaves of absence
granted by Company,  Loccisano shall devote the principal amount of his business
time,  attention,  skill and efforts to the faithful  performance  of his duties
hereunder,  and shall  accept such offices or  directorships  to which he may be
elected by the Board of the Company or its affiliates.  Loccisano's duties under
this Agreement will be performed  primarily in and from the Company's  principal
location in Secaucus, New Jersey.

                                      -1-

<PAGE>
     3.   Term.

          (a) Period of Employment. - The period of Loccisano's employment under
this  Agreement  shall  commence as of the date hereof and shall,  unless sooner
terminated pursuant to Section 5, continue for a period of three years therefrom
(such period being herein referred to as the "Term"),  provided that, subject to
Section 3(b), and if the Term has not been terminated  pursuant to Section 5, as
of each  October I (the  Anniversary  Date")  during  the term the term shall be
extended for one year,  so that at all times the Term on each  Anniversary  Date
during the term of this Agreement shall be an unexpired period of three years.

          (b)  Termination  of  Automatic  Extension  by Notice.  The Company or
Loccisano may elect to terminate  the automatic  extension of the Term set forth
in Section  3(a) bv giving  written  notice of such  election.  Any notice given
hereunder shall be effective with respect to the automatic  extension  scheduled
to occur on the next  succeeding  Anniversary  Date  following the date on which
notice is given, provided that such notice must precede such Anniversary Date by
a period of not less than 30 days.

     4.   Compensation.

          (a) Salary and Incentive  Compensation.  For all services  rendered bv
Loccisano  in  any  capacity  during  the  Term,  Loccisano  shall  be  paid  as
compensation  a base annual  salary of $175,000 per annum (of which an amount of
$25,000  annually will accrue and will be paid on the earlier of the  completion
of a new capital  financing  transaction  by the Company which shall yield gross
proceeds of not less than  $750,000,  or such time when the  Company  achieves a
positive cash flow from operations), or such higher salary as may be agreed upon
from time to time by Company and Loccisano,  provided that, after the first year
of this Agreement,  at a minimum,  Loccisano's  salary shall be increased by ten
(10%) per annum for each year thereafter.  In addition,  Loccisano shall receive
such incentive  compensation  and bonus as may be awarded to Loccisano from time
to time by the  Board.  Such  salary  shall be payable  in  accordance  with the
standard pay schedule  established for Company executives and any such Incentive
compensation  or bonus shall be payable in the manner and at the time  specified
by the Board.

          (b)  Reimbursement  of  Expenses.   Company  shall  pay  or  reimburse
Loccisano in accordance with Company's policies and requirements, for all travel
and other  expenses  incurred by Loccisano in  performing  his duties under this
Agreement.  In  addition,  the  Company  agrees  to  provide  Loccisano  with an
automobile allowance equal to $ 1,000 per month.

          (c)  Participation  in Benefit  Plans.  In  addition  to the  payments
provided under this Agreement, Loccisano shall be entitled to benefits under any
and all executive or contingent  compensation  plans, stock options,  restricted
stock or stock purchase plans, retirement income or pension plans, supplemental,
or excess benefit plans, group hospitalization disability,  health care, or sick
leave plans, life or other insurance or death benefit plans, travel and accident
insurance

                                      -2-

<PAGE>
vacation  plans,  or other  present or future group  employee  benefit  plans or
programs of for which  executive  employees  of the Company  are  eligible,  and
Loccisano may be eligible to receive all benefits for which he is eligible under
any  such  benefit  plan or  program  of the  Company  in  accordance  with  the
provisions and requirements (including discretionary authority where applicable)
or my such plan or program.

          (d)  Vacation  and  Sick  Leave.  Loccisano  shall be  entitled  to be
compensated  for annual  vacation,  personal and sick leave in  accordance  with
established Company policy for executive employees.

     5. Termination of Employment.  The Executive's employment may be terminated
only under the following circumstances:

          (a) Death.  Loccisano's  employment  shall  terminate  upon his death.
After  Loccisano's  employment is terminated by his death, the Company shall pay
to Loccisano's  spouse, or if he leaves no spouse, to his estate,  commencing on
the next  succeeding day which is the 15th day or last day of the month,  as the
case may be, and semimonthly thereafter on the 15th and last days of each month,
until a total of forty  eight (48)  payments  have been made,  an amount on each
payment  date equal to the  semimonthly  salary  payment  payable  to  Loccisano
pursuant to Section 4 (a) at the time of his death.

          (b)  Disability.  If, as a result  of  Loccisano's  incapacity  due to
physical  or mental  illness,  Loccisano  shall have been absent from his duties
with the Company on a full-time basis for six consecutive  months and, within 30
days after written  notice of  termination  is thereafter  given by the Company,
Loccisano  shall not have returned to the full-time  performance  of Loccisano's
duties, the Company may terminate Loccisano's employment for "Disability".

          (c) Retirement.  The term "Retirement" as used in this Agreement shall
mean termination by the Company or Loccisano of Loccisano's  employment based on
Loccisano's  having reached age 65 or such other age as shall have been fixed in
any arrangement established with Loccisano's consent with respect to Loccisano.

          (d) Cause. The Company may terminate Loccisano's employment for Cause.
For purposes of this  Agreement,  termination  by the Company for "Cause"  shall
mean  termination  upon (i) the willful and  continued  failure by  Loccisano to
substantially  perform  his duties  with the  Company  (other  than (x) any such
failure resulting from Loccisano's  incapacity due to Disability or (y) any such
actual or anticipated  failure  resulting from the  Loccisano's  termination for
Good  Reason),  after a demand  for  substantial  performance  is  delivered  to
Loccisano  by the Board which  specifically  identifies  the manner in which the
Board believes that  Loccisano has not  substantially  performed his duties,  or
(ii) the willful  engaging by Loccisano  in conduct  which is  demonstrably  and
materially  injurious to the Company,  monetarily or otherwise.  For purposes of
this  Section 5 (d),  no act or failure  to act,  on  Loccisano's  part shall be
considered  "willful"  unless done,  or omitted to be done,  by Loccisano not in
good faith and best  interest of the  Company.  Notwithstanding  the  foregoing,
Loccisano shall not be deemed to have been terminated for Cause unless and until
there shall have been delivered to Loccisano a copy of

                                      -3-

<PAGE>
a resolution duty adopted by the affirmative vote of not less than two-thirds of
the entire membership of the Board at a meeting of the Board called and held for
the  purpose  (after  reasonable  notice to  Loccisano  and an  opportunity  for
Loccisano  together  with  Loccisano's  counsel,  to be heard before the Board),
finding  that in the good faith  opinion of the Board,  Loccisano  was guilty of
conduct set forth in the second  sentence of this  Section 5 (d) and  specifying
the particulars thereof in detail. If Loccisano's employment shall be terminated
for Cause, the Company shall pay Loccisano his full base salary through the Date
of  Termination  (as defined in Section 5 (g)) at the rate in effect at the time
Notice of  Termination  (as  defined in Section 5 (f)) is given and the  Company
shall  have no  further  obligations  to  Loccisano  under  this  Agreement.  If
Loccisano  disputes  the  validity of the  termination  pursuant to this section
5(d),  then the burden of proof as to said issue shall be borne by the  Company.
During  the  pendency  of such  dispute,  all  payments  owed by the  Company to
Loccisano, as if this agreement had not been terminated, shall be deposited into
an  independent  third party  escrow  account  until a final  resolution  of the
dispute,  at which  time said  funds  will be  delivered  to the  party  that is
entitled to same.

          (e) Good Reason.  Loccisano may terminate  Loccisano's  employment for
Good Reason at any time during the term of this Agreement.  For purposes of this
Agreement,  "Good Reason" shall mean any of the following  (without  Loccisano's
express written consent):

                    (i) the assignment to Loccisano by the Company of any duties
          inconsistent with Loccisano's status with the Company or a substantial
          alteration  in the  nature of status of  Loccisano's  responsibilities
          from  those in  effect  immediately  prior to the  date  hereof,  or a
          reduction in  Loccisano's  titles or offices as in effect  immediately
          prior to the date hereof, or any removal of Loccisano's  from., or any
          failure to reelect  Loccisano  to,  any of such  positions,  except in
          connection  with the  termination of his  employment  for  Disability,
          Retirement  of  Cause  or  as a  result  of  Loccisano's  death  or by
          Loccisano other than for Good Reason,

                    (ii) a reduction by the Company in  Loccisano's  base salary
          as in effect on the date hereof or as the same may be  increased  from
          time to time during the term of this Agreement;

                    (ii) Any  failure by the  Company to  continue in effect any
          incentive,  compensation  or benefit plan or  arrangement  (including,
          without  limitation.  any of the Company's  pension and profit sharing
          plans, life insurance, medical, dental, accident and disability plans,
          bonus  plans  and  stock   option   plans)  in  which   Loccisano   is
          participating  at the  date  hereof  (or  any  other  plans  providing
          Loccisano   with   substantially   similar   benefits)    (hereinafter
          collectively  referred  to as  "Benefits  Plans"),  the  taking of any
          action by the Company which would  directly or  indirectly  materially
          reduce  Loccisano of any material  fringe benefit enjoyed by Loccisano
          at the date hereof, or the failure by the Company to provide Loccisano
          with the number of paid vacation  days to which  Loccisano is entitled
          at the date hereof,

                                       -4-
<PAGE>
                    (iv) a  relocation  of  the  Company's  principal  executive
          offices to a location outside the New York  metropolitan  area, or the
          Company's requiring  principal executive offices,  except for required
          travel  by   Loccisano  on  the   Company's   business  to  an  extent
          substantially  consistent with Loccisano's business travel obligations
          at the date hereof

                    (v) any  "Change in  Control",  which for  purposes  of this
          Agreement,  shall mean a change in  control of a nature  that would be
          required to be  reported in response to Item 6 (e) of Schedule  14A of
          Regulation 14A promulgated under the Securities  Exchange Act of 1934.
          as amended (the  "Exchange  Act"),  whether or not the Company is then
          subject  to  such  reporting   requirement,   provided  that,  without
          limitation,  such a change in control shall be deemed to have occurred
          if (x) any  person  (as such  term is used in  Sections  13 (d) and 14
          (d)(2) of the Exchange  Act),  other than those  persons in control of
          the company on the date hereof,  shall acquire the power,  directly or
          indirectly,  to direct the  management  or  policies of the Company or
          shall become the  beneficial  owner (within the meaning of Rule 13d-3)
          under the Exchange Act). directly or indirectly, of 25% or more of the
          combined voting power of then  outstanding  securities,  or (y) during
          any period of two consecutive years,  individuals who at the beginning
          of such period constitute the entire Board of Directors of the Company
          shall cease for any reason to constitute  at least a majority  thereof
          unless the election,  or the  nomination for election by the Company's
          shareholders  of each new  director was approved by a vote of at least
          two-thirds of the directors then still in office who were directors at
          the beginning of the period.

                    (vi) any material breach by the Company of any provisions of
          this Agreement; or

                    (vii) any purported  termination of  Loccisano's  employment
          which is not effected  pursuant to a Notice of Termination  satisfying
          the  requirement of Section 5(t), and for purposes of this  Agreement,
          no such purported termination shall be effective.

          (f) Notice of Termination.  Any termination pursuant to Sections 5(b),
5(c) or 5(e) shall be communicated  by a Notice of Termination.  For purposes of
this  Agreement,  a "Notice of  Termination"  shall mean a written  notice which
shall indicate those specific  termination  provisions in this Agreement  relied
upon and which  sets  forth in  reasonable  detail  the facts and  circumstances
claimed to provide a basis for termination of Loccisano's  employment  under the
provision so indicated.

          (g) Date of Termination.  "Date of Termination" shall mean (i) if this
Agreement is terminated by the Company for  Disability,  30 days after Notice of
Termination  is given to  Loccisano  (provided  that  Loccisano  shall  not have
returned to the  performance of Loccisano's  duties on a full-time  basis during
such 30-day period), or (ii) if Loccisano"s

                                       -5-

<PAGE>
employment is terminated for any other reason,  the date specified in the Notice
of  Termination  (which shall not be less than 30 nor more than 60 days from the
date such Notice of Termination is given); provided that if within 30 days after
any  Notice  of  Termination  is  given,  the  party  receiving  such  Notice of
Termination  notifies  the other  party  that a dispute  exists  concerning  the
termination,  the Date of Termination if the Company prevails in such dispute or
the date the dispute is finally  determined,  whether by mutual agreement by the
parties  or upon a binding  arbitration  award,  or a final  judgment,  order or
decree  of a court of  competent  jurisdiction  (the time for  appeal  therefrom
having expired and no appeal having been  perfected),  if Loccisano  prevails in
such dispute.  Any party giving notice of a dispute shall pursue the  resolution
of such dispute with reasonable diligence.

     6.  Compensation  upon  Termination of  Employment.  If, either the Company
shall  terminate  Loccisano's  employment  without  Cause or for  Disability  or
Loccisano shall  terminate his employment for Good Reason,  then Loccisano shall
be entitled to the compensation and benefits provided below:

          (a) The Company shall pay  Loccisano his full base salary  through the
Date of  Termination  at the rate in effect at the time Notice of Termination is
given.

          (b) Except in a  Termination  for  Disability  where the Company has a
disability insurance policy in favor of Loccisano, in lieu of any further salary
payments to Loccisano  for periods  subsequent to the Date of  Termination,  the
Company  shall pay to  Loccisano  as  severance  pay in a lump sum, in cash,  an
amount equal to the sum of (i) an amount equal to two (2) times Loccisano's full
base  annual  salary  in  effect  immediately  prior  to the  occurrence  of the
circumstance  giving rise to the Notice of Termination given in respect thereof,
and (ii) an amount equal to one-half of the aggregate  bonuses paid to Loccisano
during the three full fiscal years preceding the Notice of Termination.

          (c) In a Termination for Disability where the Company has a disability
insurance  policy in favor of Loccisano,  in lieu of any further salary payments
to Loccisano  for periods  subsequent  to the Date of  Termination.  the Company
shall pay to Loccisano as severance  Pay in a lump sum, in cash, an amount equal
to the sum of (i) an amount  equal to  Loccisano's  full base  annual  salary in
effect  immediately  prior to the occurrence of the circumstance  giving rise to
the Notice of Termination given in respect thereof,  and (ii) an amount equal to
one-third  of the  aggregate  bonuses  paid to  Loccisano  during the three full
fiscal years preceding the Notice of Termination.

          (d) At the sole option of Loccisano, and in lieu of ordinary shares of
the  Company   ("Shares")   issuable  upon  exercise  of   outstanding   options
("Options"),  if any,  granted to Loccisano  under the 1993 Stock option Plan or
the 1996 Stock  Option Plan or any other stock  option plan  entered into during
the term of this  agreement  (which Options shall be canceled upon the making of
the payment referred to below),  Loccisano shall receive an amount in cash equal
to the product of (1) the  difference  (to the extent that such  difference is a
positive  number)  obtained by subtracting  the per share exercise price of each
Option held by Loccisano, whether or not then fully exercisable, from the higher
of (x) the closing price of the Shares on the date of

                                       -6-
<PAGE>
Termination (or if not traded on the Date of  Termination,  the closing price on
the next preceding  business day on which they were traded),  or (y) the highest
price per Share  actually paid in  connection  with any Change in Control of the
company and (ii) the number of Shares covered by each such Option. Loccisano may
exercise his right to have the options redeemed by the Company at any time after
the termination of his employment,  but if he does not exercise said right,  the
options shall remain in full force and effect.

          (e) The Company shall also pay to Loccisano an amount in cash equal to
all unvested  Company  contributions  credited to Loccisano's  account under the
Company's pension and profit sharing plan(s) as of the Date of Termination.

          (f) For a 12 months period after the Date of Termination,  the Company
shall provide  Loccisano with life,  disability,  accident and health  insurance
benefits substantially similar to those which Loccisano is receiving immediately
prior to the Notice of Termination.  Benefits otherwise  receivable by Loccisano
pursuant to this Section 6(e) shall be reduced to the extent comparable benefits
are  actually  received  by  Loccisano  during  the 12  month  period  following
Loccisano's  termination,  and any such benefits  actually received by Loccisano
shall be reported to the Company.

          (g) In the event Loccisano becomes entitled to any payment ("Severance
Payments")  from the Company under this Agreement or otherwise which are subject
to the tax (the "Exercise Tax") imposed by Section 4999 of the Internal  Revenue
Code of 1986,  as  amended,  Company  shall  pay to  Loccisano  an  amount  (the
"Gross-up  Payment")  within 60 days after the end of the  calendar  year during
which any  Severance  Payments are subject to the Excise Tax,  such that the net
amount retained by Loccisano, after deduction of any Excise Tax on the Severance
Payments and any Excise Tax and any federal, state and local income tax upon the
Gross-up Payment, shall be equal to the Severance Payments before the imposition
of the Excise Tax.

          (h) The payments  provided for in  subsections  (a),  (b), (c) and (d)
above  shall  be made  not  later  than  the  15th  day  following  the  Date of
Termination:  provided  that if the  amount of such  payments  cannot be finally
determined on or before such day, the Company shall pay to Loccisano on such day
an estimate,  as determined in good faith by the Company,  of the minimum amount
of such  payments and shall pay the  remainder  of such  payments as soon as the
amount  thereof can be determined  but in no event later than the 30th day after
the Date of Termination.  In the event that the amount of the estimated payments
exceeds the amount  subsequently  determined to have been due, such excess shall
be repaid to the Company by  Loccisano no later than the 5th day after demand by
the Company.

     7. No  Obligation  to  Mitigate  Damages;  No Effect  on Other  Contractual
Rights; Attachment.

          (a) Loccisano shall not be required to mitigate  damages or the amount
of any payment  provided for under this Agreement by seeking other employment or
other wise, nor shall the amount of payment provided for under this Agreement be
reduced by any compensation

                                       -7-
<PAGE>

earned by Loccisano as the result of  employment by another  employer  after the
Date of Termination, or otherwise.

          (b) The  provisions of this  Agreement,  and any payment  provided for
hereunder,  shall  not  reduce  any  amounts  otherwise  payable,  or in any way
diminish  Loccisano's  existing rights, or rights which would accrue solely as a
result of the passage of time, under any Benefit Plan,  employment  agreement or
other contract, plan or arrangement.

          (c) Except as required  by law,  the right to receive  payments  under
this Agreement shall not be subject to anticipation,  sale, encumbrance, charge,
levy, or similar process or assignment by operation of law.

     8.   Successors; Binding Agreements.

          (a)  The  Company  will  require  any  successor  (whether  direct  or
indirect,   by  purchase,   merger,   consolidation  or  otherwise)  to  all  or
substantially  all of the  business  and/or  assets of the Company to assume and
agree to  perform  this  Company  would be  required  to  perform  it if no such
succession  had take place.  Any failure of the Company to obtain such agreement
prior to the  effectiveness of any such succession shall be a material breach of
this Agreement and shall entitle Loccisano to terminate  Loccisano's  employment
for Good Reason. As used in this Agreement,  "Company" shall mean the Company as
herein  before  defined  and any  successor  to its  business  and /or assets as
aforesaid  which  assumes and agrees to perform  this  Agreement by operation of
law, or otherwise.

          (b) This Agreement  shall inure to the benefit of , and be enforceable
by, the parties hereto and their  respective  successor,  assigns,  personal and
legal   representatives,    executors,   administrators,    successors,   heirs,
distributes,  devisees and legatees.  If Loccisano  should die while any amounts
are still payable to him hereunder,  all such amounts, unless otherwise provided
herein,  shall  be paid in  accordance  with  the  terms  of this  Agreement  to
Loccisano's  devisee,  legatee,  or  other  designee  or,  if  there  be no such
designee, to Loccisano's estate.

     9.  Notice.  For  purposes  of  this  Agreement,   all  notices  and  other
communications  provided for in this Agreement  shall be in writing and shall be
deemed  to have been  duly  given  when  delivered  or  mailed by United  States
certified or registered mail,  return receipt  requested,  postage  prepaid,  as
follows:

          If to the Company: 
          Paramark Enterprises, Inc. 
          135 Seaview Drive 
          Secaucus, New Jersey 07094
          Attn.: Alan Gottlich, CFO

          If to the Executive: 
          Charles Loccisano

                                      -8-
<PAGE>
          18 Leonard Drive
          Morgansville, New Jersey 07070

or such other address as either party may have furnished to the other in writing
in  accordance  herewith,  except  that  notices of change of  address  shall be
effective only upon receipt.

     10.  Miscellaneous.  No  provisions  of  this  Agreement  may be  modified,
amended,  waived or discharged unless such  modification,  waiver,  amendment or
discharge is agreed to in writing signed by Loccisano and the Company. No waiver
by either  party  hereto at any time of any breach by the other party hereto or,
or compliance with, any condition or provision of this Agreement to be performed
by such other party shall be deemed a waiver of similar or dissimilar provisions
or conditions  at the same or at any prior or subsequent  time. No agreements or
representations,  oral or  otherwise,  express or implied,  with  respect to the
subject  matter  hereof  have been made by either  party which are not set forth
expressly in this Agreement.  This Agreement sets forth the entire understanding
between the parties with respect to the subject  matter  hereof.  This Agreement
shall be governed by, and construed in accordance with, the laws of the State of
New Jersey applicable to contracts made and to be performed entirely within such
State with giving effect to conflicts of law principles.

     11. Validity.  The invalidity or  unenforceability of any provision of this
Agreement shall not effect the validity or enforceability of any other provision
of this Agreement, which shall remain in full force and effect.

     12.   Counterparts.   This  Agreement  may  be  executed  in  one  or  more
counterparts,  each of which shall be deemed to be an original  but all of which
together shall constitute one and the same instrument.

     13. Headings. The headings are included solely for convenience of reference
and shall not control the meaning or  interpretation of any of the provisions of
this Agreement.

     14. Interpretation. If any provision of this Agreement shall be the subject
of a dispute  between  Company and  Loccisano and a court or arbitrator to which
such dispute has been brought shall be unable to resolve which of two reasonable
interpretations of such provisions is the proper  interpretation  thereof,  then
the interpretation most favorable to Loccisano shall control.

     15.  Reimbursement of Expenses.  Company shall reimburse  Loccisano for any
costs and expenses including, without limitation, legal fees and costs, incurred
by Loccisano in connection with this Agreement  including,  with limitation,  in
seeking to obtain or enforce any right or benefit  provided by this Agreement or
to defend its validity.

     16. Arbitration.  Any dispute or controversy arising under or in connection
with this /Agreement  shall be settled  exclusively by arbitration in New Jersey
in accordance with rules of

                                      -9-

<PAGE>
the American Arbitration  Association then in effect. Judgment may be entered on
the arbitrator's award in any court having jurisdiction.

     IN WITNESS WHEREOF, the parties have executed this Agreement as of the date
first above written.

ATTEST:                                 PARAMARK ENTERPRISES, INC.

By:                                     By:/s/ Alan S. Gottlich

WITNESS:                                CHARLES N. LOCCISANO:

                                        By:/s/ Charles N. Loccisano

                                      -10-


                              EMPLOYMENT AGREEMENT

     EMPLOYMENT  AGREEMENT  dated as of October 1 1997, by and between  Paramark
Enterprises,  Inc. a Delaware  corporation  (the "Company") and Alan S. Gottlich
("Gottlich").

                                   BACKGROUND

     Gottlich is currently  employed by the Company in the position of President
and Chief  Financial  Officer.  In that  position,  the  Gottlich  has  provided
valuable services to the Company and its affiliated companies (hereinafter,  the
Company ).

     The Company  considers it essential  and in its best interest to foster the
continued employment of Gottlich. In this connection,  the Board of Directors of
the Company,  (the "Board") has determined that Gottlich has served  diligently.
capably and  faithfully  for many years,  is an  indispensable  executive of the
Company and has determined that the future services of Gottlich in such capacity
will be of value to the  Company.  Therefore,  in order to  induce  Gottlich  to
remain in the employ of the Company,  the Company and  Gottlich  desire to enter
this  agreement  to provide  for the  continued  employment  of  Gottlich by the
Company.

     NOW  THEREFORE,  in  consideration  of the mutual  covenants and agreements
herein contained,  and intending to be legally bound hereby,  the parties hereto
hereby agree as follows:

     1. Employment. Company hereby employs Gottlich, and Gottlich hereby accepts
such employment, for the period stated in Section 3 and upon the other terms and
conditions herein provided.

     2. Position and Duties. During the Term (as defined in Section 3), Gottlich
agrees to serve as President and Chief Financial Officer of the Company.  In his
capacity as President and Chief Financial Officer of the Company, Gottlich shall
have supervision and control over and  responsibility for the general management
and operations of Company, shall have final authority on all Company matters and
shall report directly to the Chairman and the Board.  Gottlich will perform such
other duties as may from time to time be assigned to him by the Chairman and the
Board,  provided such duties are  consistent  with and do not interfere with the
performance  of the  duties  described  herein  and  are  of a type  customarily
performed  by persons of similar  titles with similar  corporations.  Gottlich's
duties shall not be altered except upon the agreement of the parties. Throughout
the Term,  and except for  illness,  vacation  periods and any leaves of absence
granted by Company,  Gottlich shall devote the principal  amount of his business
time,  attention,  skill and efforts to the faithful  performance  of his duties
hereunder,  and shall  accept such offices or  directorships  to which he may be
elected by the Board of the Company or its affiliates.  Gottlich's  duties under
this Agreement will be performed  primarily in and from the Company's  principal
location in Secaucus, New Jersey.

                                      - 1 -

<PAGE>
     3.   Term.

          (a) Period of Employment.  The period of Gottlich's  employment  under
this  Agreement  shall  commence as of the date hereof and shall,  unless sooner
terminated pursuant to Section 5, continue for a period of three years therefrom
(such period being herein referred to as the "Term"),  provided that, subject to
Section 3(b), and if the Term has not been terminated  pursuant to Section 5, as
of each October 1 (the  Anniversary  Date")  during the term , the term shall be
extended for one year,  so that at all times the Term on each  Anniversary  Date
during the term of this Agreement shall be an unexpired period of three years.

          (b)  Termination  of  Automatic  Extension  by Notice.  The Company or
Gottlich may elect to terminate the automatic extension of the Term set forth in
Section 3 (a) by  giving  written  notice of such  election.  Any  notice  given
hereunder shall be effective with respect to the automatic  extension  scheduled
to occur on the next  succeeding  Anniversary  Date  following the date on which
notice is given, provided that such notice must precede such Anniversary Date by
a period of not less than 30 days.

     4.   Compensation.

          (a) Salary and Incentive  Compensation.  For all services  rendered by
Gottlich in any capacity during the Term, Gottlich shall be paid as compensation
a base  annual  salary of  $125,000  per  annum  (of which an amount of  $15,000
annually will accrue and will be paid on the earlier of the  completion of a new
capital financing transaction by the Company which shall yield gross proceeds of
not less than $750,000,  or such time when the Company  achieves a positive cash
flow from operations),  or such higher salary as may be agreed upon from time to
time by  Company  and  Gottlich,  provided  that,  after the first  year of this
Agreement,  at a minimum,  Gottlich's salary shall be increased by ten (10%) per
annum for each  year  thereafter.  In  addition,  Gottlich  shall  receive  such
incentive compensation and bonus as may be awarded to Gottlich from time to time
by the Board.  Such salary shall be payable in accordance  with the standard pay
schedule established for Company executives and any such incentive  compensation
or bonus shall be payable in the manner and at the time specified by the Board.

          (b) Reimbursement of Expenses. Company shall pay or reimburse Gottlich
in accordance with Company's policies and requirements, for all travel and other
expenses incurred by Gottlich in performing his duties under this Agreement.  In
addition,  the Company agrees to provide  Gottlich with an automobile  allowance
equal to $750 per month.

          (c)  Participation  in Benefit  Plans.  In  addition  to the  payments
provided under this Agreement.  Gottlich shall be entitled to benefits under any
and all executive or contingent  compensation  plans, stock options,  restricted
stock or stock purchase plans, retirement income or pension plans,  supplemental
or excess benefit plans, group hospitalization disability,  health care, or sick
leave plans, life or other insurance or death benefit plans, travel and accident
insurance  vacation  plans,  or other present or future group  employee  benefit
plans or programs of for which executive  employees of the Company are eligible,
and Gottlich may be eligible to receive all

                                      -2-

<PAGE>

benefits for which he is eligible  under any such benefit plan or program of the
Company  in  accordance   with  the  provisions  and   requirements   (including
discretionary authority where applicable) or any such plan or program.

          (d)  Vacation  and  Sick  Leave.  Gottlich  shall  be  entitled  to be
compensated  for annual  vacation,  personal and sick leave in  accordance  with
established Company policy for executive employees.

     5. Termination of Employment.  The Executive's employment may be terminated
only under the following circumstances:

          (a) Death. Gottlich's employment shall terminate upon his death. After
Gottlich's  employment  is  terminated  by his death,  the Company  shall pay to
Gottlich's  spouse, or if he leaves no spouse, to his estate,  commencing on the
next  succeeding day which is the 15th day or last day of the month, as the case
may be,  and  semimonthly  thereafter  on the 15th and last days of each  month,
until a total of forty  eight (48)  payments  have been made,  an amount on each
payment  date  equal to the  semimonthly  salary  payment  payable  to  Gottlich
pursuant to Section 4 (a) at the time of his death.

          (b)  Disability.  If,  as a result  of  Gottlich's  incapacity  due to
physical or mental illness, Gottlich shall have been absent from his duties with
the Company on a full-time basis for six consecutive  months and, within 30 days
after written notice of termination is thereafter given by the Company, Gottlich
shall not have returned to the full-time  performance of Gottlich's  duties, the
Company may terminate Gottlich's employment for "Disability".

          (c) Retirement. The term '"Retirement" as used in this Agreement shall
mean  termination by the Company or Gottlich of Gottlich's  employment  based on
Gottlich having reached age 65 or such other age as shall have been fixed in any
arrangement established with Gottlich's consent with respect to Gottlich.

          (d) Cause. The Company may terminate Gottlich's  employment for Cause.
For purposes of this  Agreement,  termination  by the Company for "Cause"  shall
mean  termination  upon (i) the  willful  and  continued  failure by Gottlich to
substantially  perform  his duties  with the  Company  (other  than (x) any such
failure  resulting from Gottlich's  incapacity due to Disability or (y) any such
actual or anticipated failure resulting from the Gottlich's termination for Good
Reason), after a demand for substantial  performance is delivered to Gottlich by
the Board which  specifically  identifies the manner in which the Board believes
that Gottlich has not  substantially  performed his duties,  or (ii) the willful
engaging by Gottlich in conduct which is demonstrably  and materially  injurious
to the Company,  monetarily or otherwise. For purposes of this Section 5 (d), no
act or failure to act, on Gottlich's part shall be considered  "willful"  unless
done,  or omitted to be done, by Gottlich not in good faith and best interest of
the Company. Notwithstanding the foregoing, Gottlich shall not be deemed to have
been  terminated  for Cause unless and until there shall have been  delivered to
Gottlich a copy of a resolution duly adopted by the affirmative vote of not less
than two-thirds of the entire  membership of the Board at a meeting of the Board
called and held for the purpose (after reasonable notice to Gottlich and an

                                      -3-

<PAGE>

opportunity for Gottlich  together with Gottlich's  counsel.  to be heard before
the Board),  finding that in the good faith  opinion of the Board,  Gottlich was
guilty of conduct  set forth in the second  sentence  of this  Section 5 (d) and
specifying the particulars thereof in detail. If Gottlich's  employment shall be
terminated  for Cause,  the  Company  shall pay  Gottlich  his full base  salary
through  the Date of  Termination  (as  defined in Section 5 (g)) at the rate in
effect at the time Notice of Termination  (as defined in Section 5 (f)) is given
and the  Company  shall  have no  further  obligations  to  Gottlich  under this
Agreement. If Gottlich disputes the validity of the termination pursuant to this
section  5(d),  then the burden of proof as to said issue  shall be borne by the
Company.  During the pendency of such dispute,  all payments owed by the Company
to Gottlich,  as if this agreement had not been  terminated,  shall be deposited
into an independent  third party escrow account until a final  resolution of the
dispute,  at which  time said  funds  will be  delivered  to the  party  that is
entitled to same.

          (e) Good Reason. Gottlich may terminate Gottlich's employment for Good
Reason at any time  during  the term of this  Agreement.  For  purposes  of this
Agreement,  "Good Reason" shall mean any of the  following  (without  Gottlich's
express written consent):

                    (i) the  assignment to Gottlich by the Company of any duties
          inconsistent  with Gottlich's status with the Company or a substantial
          alteration in the nature of status of Gottlich's responsibilities from
          those in effect  immediately  prior to the date hereof, or a reduction
          in Gottlich's titles or offices as in effect  immediately prior to the
          date  hereof,  or any removal of  Gottlich's  from,  or any failure to
          reelect Gottlich to, any of such positions,  except in connection with
          the termination of his employment for Disability,  Retirement of Cause
          or as a result of Gottlich's  death or by Gottlich other than for Good
          Reason:

                    (ii) a reduction by the Company in Gottlich's base salary as
          in effect on the date hereof or as the same may be increased from time
          to time during the term of this Agreement:

                    (iii) Any  failure by the  Company to continue in effect any
          incentive,  compensation  or benefit plan or  arrangement  (including,
          without  limitation,  any of the Company's  pension and profit sharing
          plans, life insurance, medical, dental, accident and disability plans,
          bonus plans and stock option plans) in which Gottlich is participating
          at the  date  hereof  (or any  other  plans  providing  Gottlich  with
          substantially similar benefits) (hereinafter  collectively referred to
          as "Benefits  Plans"),  the taking of any action by the Company  which
          would  directly  or  indirectly  materially  reduce  Gottlich  of  any
          material fringe benefit enjoyed by Gottlich at the date hereof, or the
          failure by the  Company to  provide  Gottlich  with the number of paid
          vacation days to which Gottlich is entitled at the date hereof;

                    (iv) a  relocation  of  the  Company's  principal  executive
          offices to a location outside the New York  metropolitan  area, or the
          Company's requiring  principal executive offices,  except for required
          travel by Gottlich on the

                                      -4-

<PAGE>

Company's  business  to  an  extent  substantially  consistent  with  Gottlich's
business travel obligations at the date hereof,

                    (v) any  "Change in  Control",  which for  purposes  of this
          Agreement,  shall mean a change in  control of a nature  that would be
          required to be  reported in response to Item 6 (e) of Schedule  14A of
          Regulation 14A promulgated under the Securities  Exchange Act of 1934,
          as amended (the  "Exchange  Act"),  whether or not the Company is then
          subject  to  such  reporting   requirement,   provided  that,  without
          limitation,  such a change in control shall be deemed to have occurred
          if (x) any  person  (as such  term is used in  Sections  13 (d) and 14
          (d)(2) of the Exchange  Act),  other than those  persons in control of
          the company on the date hereof,  shall acquire the power,  directly or
          indirectly  , to direct the  management  or policies of the Company or
          shall become the  beneficial  owner (within the meaning of Rule l3d-3)
          under the Exchange Act), directly or indirectly, of 25% or more of the
          combined voting power of then  outstanding  securities,  or (y) during
          any period of two consecutive years,  individuals who at the beginning
          of such period constitute the entire Board of Directors of the Company
          shall cease for any reason to constitute  at least a majority  thereof
          unless the election,  or the  nomination for election by the Company's
          shareholders  of each new  director was approved by a vote of at least
          two-thirds of the directors then still in office who were directors at
          the beginning of the period.

                    (vi) any material breach by the Company of any provisions of
          this Agreement; or

                    (vii) any purported  termination  of  Gottlich's  employment
          which is not effected  pursuant to a Notice of Termination  satisfying
          the  requirement of Section 5(f), and for purposes of this  Agreement,
          no such purported termination shall be effective.

          (f) Notice of Termination.  Any termination pursuant to Sections 5(b),
5(c) or 5(e) shall be communicated  by a Notice of Termination.  For purposes of
this  Agreement,  a "Notice of  Termination"  shall mean a written  notice which
shall indicate those specific  termination  provisions in this Agreement  relied
upon and which  sets  forth in  reasonable  detail  the facts and  circumstances
claimed to provide a basis for  termination of Gottlich's  employment  under the
provision so indicated.

          (g) Date of Termination.  "Date of Termination" shall mean (i) if this
Agreement is terminated by the Company for  Disability,  30 days after Notice of
Termination is given to Gottlich (provided that Gottlich shall not have returned
to the performance of Gottlich's  duties on a full-time basis during such 30-day
period),  or (ii) if Gottlich's  employment is terminated  for any other reason,
the date specified in the Notice of Termination (which shall not be less than 30
nor more than 60 days  from the date  such  Notice  of  Termination  is  given);
provided that if within 30 days after any Notice of  Termination  is given,  the
party  receiving  such  Notice of  Termination  notifies  the other party that a
dispute exists concerning the termination.

                                      -5-

<PAGE>

the Date of Termination if the Company  prevails in such dispute or the date the
dispute is finally  determined,  whether by mutual  agreement  by the parties or
upon a binding  arbitration  award,  or a final  judgment,  order or decree of a
court of competent  jurisdiction  (the time for appeal  therefrom having expired
and no appeal having been perfected),  if Gottlich prevails in such dispute. Any
party giving  notice of a dispute  shall pursue the  resolution  of such dispute
with reasonable diligence.

     6.  Compensation  upon  Termination of  Employment.  If, either the Company
shall  terminate  Gottlich's  employment  without  Cause  or for  Disability  or
Gottlich shall terminate his employment for Good Reason,  then Gottlich shall be
entitled to the compensation and benefits provided below:

          (a) The Company  shall pay Gottlich  his full base salary  through the
Date of  Termination  at the rate in effect at the time Notice of Termination is
given.

          (b) Except in a  Termination  for  Disability  where the Company has a
disability  insurance policy in favor of Gottlich) in lieu of any further salary
payments to Gottlich  for periods  subsequent  to the Date of  Termination,  the
Company shall pay to Gottlich as severance pay in a lump sum, in cash, an amount
equal to the sum of (i) an amount  equal to two (2) times  Gottlich's  full base
annual salary in effect  immediately prior to the occurrence of the circumstance
giving rise to the Notice of Termination  given in respect thereof,  and (ii) an
amount equal to one-half of the  aggregate  bonuses paid to Gottlich  during the
three full fiscal years preceding the Notice of Termination.

          (c) In a Termination for Disability where the Company has a disability
insurance policy in favor of Gottlich, in lieu of any further salary payments to
Gottlich for periods  subsequent to the Date of  Termination,  the Company shall
pay to Gottlich as severance  pay in a lump sum, in cash, an amount equal to the
sum of (i) an  amount  equal to  Gottlich's  full base  annual  salary in effect
immediately  prior to the  occurrence  of the  circumstance  giving  rise to the
Notice of  Termination  given in respect  thereof,  and (ii) an amount  equal to
one-third of the aggregate bonuses paid to Gottlich during the three full fiscal
years preceding the Notice of Termination.

          (d) At the sole option of Gottlich,  and in lieu of ordinary shares of
the  Company   ("Shares")   issuable  upon  exercise  of   outstanding   options
("Options"), if any, granted to Gottlich under the 1993 Stock option Plan or the
1996 Stock Option Plan or any other stock option plan entered during the term of
this  agreement  (which Options shall be canceled upon the making of the payment
referred  to  below),  Gottlich  shall  receive  an amount in cash  equal to the
product of (i) the difference (to the extent that such  difference is a positive
number) obtained by subtracting the per share exercise price of each Option held
by Gottlich,  whether or not then fully exercisable,  from the higher of (x) the
closing price of the Shares on the date of Termination  (or if not traded on the
Date of  Termination,  the closing price on the next  preceding  business day on
which they were  traded),  or (y) the highest  price per Share  actually paid in
connection  with any  Change in Control  of the  company  and (ii) the number of
Shares covered by each such Option.  Gottlich may exercise his right to have the
options redeemed by the Company at any time after

                                      -6-

<PAGE>

the termination of his employment,  but if he does not exercise said right,  the
options shall remain in full force and effect.

          (e) The Company  shall also pay to Gottlich an amount in cash equal to
all unvested  Company  contributions  credited to  Gottlich's  account under the
Company's pension and profit sharing plan(s) as of the Date of Termination.

          (f) For a 12 months period after the Date of Termination,  the Company
shall provide  Gottlich  with life,  disability,  accident and health  insurance
benefits  substantially similar to those which Gottlich is receiving immediately
prior to the Notice of Termination.  Benefits  otherwise  receivable by Gottlich
pursuant to this Section 6(e) shall be reduced to the extent comparable benefits
are  actually  received  by  Gottlich  during  the  12  month  period  following
Gottlich's  termination,  and any such  benefits  actually  received by Gottlich
shall be reported to the Company.

          (g) In the event Gottlich becomes entitled to any payment  ("Severance
Payments")  from the Company under this Agreement or otherwise which are subject
to the tax (the "Exercise Tax") imposed by Section 4999 of the Internal  Revenue
Code of 1986, as amended. Company shall pay to Gottlich an amount (the "Gross-up
Payment")  within 60 days after the end of the  calendar  year during  which any
Severance  Payments  are  subject  to the Excise  Tax,  such that the net amount
retained  by  Gottlich,  after  deduction  of any  Excise  Tax on the  Severance
Payments and any Excise Tax and any federal, state and local income tax upon the
Gross-up Payment, shall be equal to the Severance Payments before the imposition
of the Excise Tax.

          (h) The payments  provided for in  subsections  (a),  (b), (c) and (d)
above  shall  be made  not  later  than  the  15th  day  following  the  Date of
Termination:  provided  that if the  amount of such  payments  cannot be finally
determined  on or before such day, the Company shall pay to Gottlich on such day
an estimate,  as determined in good faith by the Company,  of the minimum amount
of such  payments and shall pay the  remainder  of such  payments as soon as the
amount  thereof can be determined  but in no event later than the 30th day after
the Date of Termination.  In the event that the amount of the estimated payments
exceeds the amount  subsequently  determined to have been due, such excess shall
be repaid to the Company by  Gottlich no later than the 5th day after  demand by
the Company.

     7. No  Obligation  to  Mitigate  Damages;  No Effect  on Other  Contractual
Rights; Attachment.

          (a) Gottlich  shall not be required to mitigate  damages or the amount
of any payment  provided for under this Agreement by seeking other employment or
other wise, nor shall the amount of payment provided for under this Agreement be
reduced by any  compensation  earned by Gottlich as the result of  employment by
another employer after the Date of Termination, or otherwise.

                                      -7-

<PAGE>

          (b) The  provisions of this  Agreement,  and any payment  provided for
hereunder,  shall  not  reduce  any  amounts  otherwise  payable,  or in any way
diminish  Gottlich's  existing rights,  or rights which would accrue solely as a
result of the passage of time, under any Benefit Plan,  employment  agreement or
other contract, plan or arrangement.

          (c) Except as required  by law,  the right to receive  payments  under
this Agreement shall not be subject to anticipation,  sale, encumbrance, charge,
levy, or similar process or assignment by operation of law.

     8. Successors; Binding Agreements.

          (a)  The  Company  will  require  any  successor  (whether  direct  or
indirect,   by  purchase,   merger,   consolidation  or  otherwise)  to  all  or
substantially  all of the  business  and/or  assets of the Company to assume and
agree to  perform  this  Company  would be  required  to  perform  it if no such
succession  had take place.  Any failure of the Company to obtain such agreement
prior to the  effectiveness of any such succession shall be a material breach of
this Agreement and shall entitle Gottlich to terminate Gottlich's employment for
Good  Reason.  As used in this  Agreement,  "Company"  shall mean the Company as
herein  before  defined  and any  successor  to its  business  and /or assets as
aforesaid  which  assumes and agrees to perform  this  Agreement by operation of
law, or otherwise.

          (b) This  Agreement  shall inure to the benefit of, and be enforceable
by, the parties hereto and their  respective  successor,  assigns,  personal and
legal   representatives,    executors,   administrators,    successors,   heirs.
distributes, devisees and legatees. If Gottlich should die while any amounts are
still payable to him  hereunder,  all such amounts,  unless  otherwise  provided
herein,  shall  be paid in  accordance  with  the  terms  of this  Agreement  to
Gottlich's devisee, legatee, or other designee or, if there be no such designee,
to Gottlich's estate.

          9.  Notice.  For  purposes  of this  Agreement,  all notices and other
communications  provided for in this Agreement  shall be in writing and shall be
deemed  to have been  duly  given  when  delivered  or  mailed by United  States
certified or registered mail,  return receipt  requested,  postage  prepaid,  as
follows:

          If to the Company:
          Paramark Enterprises, Inc.
          135 Seaview Drive
          Secaucus, New Jersey 07094
          Attn.: Charles Loccisano, CEO

          If to the Executive:
          Alan Gottlich
          8 Edward Court
          Tenafly, New Jersey 07670

                                      -8-

<PAGE>

or such other address as either party may have furnished to the other in writing
in  accordance  herewith,  except  that  notices of change of  address  shall be
effective only upon receipt.

     10.  Miscellaneous.  No  provisions  of  this  Agreement  may be  modified,
amended,  waived or discharged unless such  modification.  waiver,  amendment or
discharge is agreed to in writing signed by Gottlich and the Company.  No waiver
by either  party  hereto at any time of any breach by the other party hereto or,
or compliance with, any condition or provision of this Agreement to be performed
by such other party shall be deemed a waiver of similar or dissimilar provisions
or conditions  at the same or at any prior or subsequent  time. No agreements or
representations,  oral or  otherwise,  express or implied,  with  respect to the
subject  matter  hereof  have been made by either  party which are not set forth
expressly in this Agreement.  This Agreement sets forth the entire understanding
between the parties with respect to the subject  matter  hereof.  This Agreement
shall be governed by, and construed in accordance with, the laws of the State of
New Jersey applicable to contracts made and to be performed entirely within such
State with giving effect to conflicts of law principles.

     11. Validity,  The invalidity or unenforceablility of any provision of this
Agreement shall not effect the validity or enforceability of any other provision
of this Agreement, which shall remain in full force and effect.

     12.   Counterparts.   This  Agreement  may  be  executed  in  one  or  more
counterparts,  each of which shall be deemed to be an original  but all of which
together shall constitute one and the same instrument.

     13. Headings. The headings are included solely for convenience of reference
and shall not control the meaning or  interpretation of any of the provisions of
this Agreement.

     14. Interpretation. If any provision of this Agreement shall be the subject
of a dispute  between  Company and Gottlich and a court or  arbitrator  to which
such dispute has been brought shall be unable to resolve which of two reasonable
interpretations of such provisions is the proper  interpretation  thereof,  then
the interpretation most favorable to Gottlich shall control.

     15.  Reimbursement  of Expenses.  Company shall reimburse  Gottlich for any
costs and expenses including, without limitation, legal fees and costs, incurred
by Gottlich in connection with this Agreement  including,  with  limitation,  in
seeking to obtain or enforce any right or benefit  provided by this Agreement or
to defend its validity.

     16. Arbitration.  Any dispute or controversy arising under or in connection
with this Agreement shall be settled exclusively by arbitration in New Jersey in
accordance with rules of the American  Arbitration  Association  then in effect.
Judgment  may  be  entered  on  the  arbitrator's  award  in  any  court  having
jurisdiction.

                                      -9-

<PAGE>

     IN WITNESS WHEREOF, the parties have executed this Agreement as of the date
first above written.

ATTEST:                                 PARAMARK ENTERPRISES, INC.

By:                                     By:

WITNESS:                                ALAN S. GOTTLICH:

By:                                     By:/s/ Alan S. Gottlich

                                      -10-


                              FIRST RIDER TO LEASE

THIS IS A FIRST  RIDER TO A LEASE  (the  "Lease")  entered  into  simultaneously
herewith between HELF  INVESTMENTS,  a California  partnership  ("Landlord") and
PARAMARK ENTERPRISES, INC., a Delaware corporation.

This Rider amends and supplements the Lease, more particularly as follows:

     1.  COMMENCEMENT  DATE AND  POSSESSION  DATE.  Section  2.3 of the Lease is
modified to provide  that the  Commencement  Date shall be May 1, 1998  (meaning
that  this  shall be the date on which  Tenant's  obligation  to pay rent  shall
commence) but the Tenant shall be given  possession of the Premises on or before
April 1, 1998. If Tenant is given possession of the Premises after April 1, 1998
then the Commencement Date and the Initial Expiration Date shall be postponed by
the number of days that Tenant's  possession of the Premises was delayed  beyond
April 1, 1998.

     2. INITIAL  EXPIRATION DATE. The Initial  Expiration Date will be April 30,
2001.

     3. COMPLIANCE  WITH LAWS.  Section 10.2 of the Lease is modified to provide
that if the "Compliance with Laws" as described therein requires structural work
to the shell of the Premises,  then such compliance  shall be at Landlord's sole
cost and expense.

     4. TENANT'S  MAINTENANCE  DUTIES.  Section 13.1 is modified to provide that
Tenant  shall not be  responsible  for the  maintenance  of the  exterior of the
Premises,  other than  maintenance  which is required  due to  Tenant's  (or its
employees or invitee's ) negligence or misconduct.

     5.  HAZARDOUS  SUBSTANCES.  Section 33 is modified to provide that Landlord
indemnifies  Tenant  against  all  Environmental  Claims  arising out of matters
occurring prior to Tenant's taking possession of the Premises.

     6. EARLY  TERMINATION.  Tenant shall have a one time right to terminate the
Lease,   effective  March  31,  1999  (the  "Early  Termination").   Such  Early
Termination  right may only be exercised by Tenant  providing  Landlord  with no
less than sixty (60) days prior  irrevocable  written notice,  which notice will
only be valid if  accompanied  by a  cashier's  check  drawn on a local bank (or
other immediately  available funds) in an amount equal to six (6) months of Base
Monthly  Rent (the  "Termination  Fee"),  which  Termination  Fee will be deemed
earned upon  receipt by Landlord and  non-refundable.  If Tenant does not timely
and  properly  exercise  its  right to Early  Termination  as  provided  in this
Paragraph, then such right will lapse and thereafter not be


                                       1


<PAGE>

capable of being  exercised--time  expressly  being of the  essence  hereof.  If
Tenant  timely and properly  exercises its right to Early  Termination  then the
Early Termination Date shall be deemed to be the Expiration Date pursuant to the
Lease.

     7. CAPITALIZED  TERMS.  All capitalized  terms used but not defined in this
Rider shall have the same meaning as ascribed to them in the Lease.

     8. CONFLICT.  In the event of any conflict  between the terms of this Rider
and the terms of the Lease then this Rider shall be controlling.

IN WITNESS WHEREOF,  Landlord and Tenant have executed this First Rider to Lease
effective as of the date of the execution of the Lease.


                           PARAMARK ENTERPRISES, INC.

                           By: /s/ Alan S. Gottlich
                           Alan S. Gottlich
                           President


                           HELF INVESTMENTS

                           By:


                                       2

<PAGE>
                                     LEASE
     This Lease is  executed on February _, 1998  between  HELF  INVESTMENTS,  A
CALIFORNIA  PARTNERSHIP  ("Landlord"),  having an  address  for  notices at 7917
Ivanhoe  Ave.,  Suite  200,  La Jolla,  CA 92937  and  PARAMARK  ENTERPRISES,  A
CORPORATION ("Tenant"), who agree as follows:

     1. Agreement to Let.  Landlord  hereby leases to Tenant,  and Tenant hereby
leases  from  Landlord,  upon  all  of the  terms,  provisions,  and  conditions
contained in this Agreement, those certain premises described in Paragraph 2.18,
below (the  "Premises"),  along with the  non-exclusive  right to use, in common
with Landlord,  Landlord's invitees and licensees,  and the other users of space
within the Project (as defined  below),  those portions of the Project  intended
for use by the tenants of the Project in common including,  without  limitation,
the landscaped  areas,  passageways,  walkways,  hallways,  parking  areas,  and
driveways of the Project  (collectively,  the "Common Area"). This Lease confers
no rights,  however, to the interior of any space other than the Premises, or to
the roof,  exterior  walls,  or utility  raceways  of the  building in which the
Premises are located,  nor rights to any other building (if any) in the Project,
nor with regard to either the  subsurface  of the land below the ground level of
the Project or with regard to the air space above the ceiling of the Premises.

     2. Definitions. For purposes of this Lease, the following definitions shall
apply:
          2.1.   "Alterations"   will  mean  and   refer  to  any   alterations,
improvements,  additions,  installations,  or changes of any nature in or to the
Premises.

          2.2.  "Base  Monthly Rent" will mean and refer to $7,967.22 per month,
as adjusted pursuant to the provisions of this Lease.

          2.3. "Commencement Date" will mean and refer to MARCH 1, 1998.

          2.4.  "Default  Rate"  will mean and  refer to the  lesser of TEN (10)
percent per annum or the maximum rate permitted by applicable law.

          2.5.  "Expiration Date" will mean and refer to the Initial  Expiration
Date (as defined below),  unless this Lease is extended  pursuant to Paragraph 4
of this Lease  entitled  "Extension  Term," in which event the term  "Expiration
Date" will mean and refer to the Extension  Expiration  Date (as defined  below)
for the  final  Extension  Term (as  defined  below)  relative  to which  Tenant
exercises its option  pursuant to Paragraph 4, below,  or such earlier date upon
which this Lease is terminated by Landlord pursuant hereto.

          2.6. "Extension  Expiration Date" will mean and refer to the final day
of any Extension Term.

          2.7. "Extension Term" will mean and refer to any period of time during
which the Term is  extended  beyond the  Initial  Expiration  Date  pursuant  to
Paragraph 4, below, entitled "Extension Term".

          2.8. "Good  Condition" will mean and refer to  first-class,  neat, and
clean, and in good, fully operational order.

          2.9.  "Index" will mean and refer to the Consumer  Price Index for All
Urban  Consumers  (base  year  1982-84=100)  for Los  Angeles-Anaheim-Riverside,
California,  published by the United States Department of Labor, Bureau of Labor
Statistics.  If the Index is  changed so that the base year is not  1982-84  and
statistics  using the base year of  1982-84  are no longer  published,  then the
Index shall be converted in accordance with the conversion  factor  published by
the United States Department of Labor, Bureau of Labor Statistics.  If the Index
is  discontinued  or revised  during the Term,  such other  government  index or
computation with which it is replaced (or if there is no replacement,  then such
index or computation as Landlord  reasonably  selects) shall be used in order to
obtain  substantially  the same result as would be obtained if the Index had not
been discontinued or revised.

          2.10.  "Initial  Expiration  Date"  will  mean and  refer to  FEBRUARY
28,2001.

          2.11.  "Initial  Payment" will mean and refer to the sum of $21,324.03
which shall be payable by Tenant to Landlord in payment of  $7,967.22  1st MONTH
BASE RENT, $1,405.98 1st MONTH CAM CHARGE, and $11,950.83 SECURITY DEPOSIT.

          2.12.  "Land"  will mean and refer to the land  described  on attached
Exhibit "A" entitled "Description of Land".

          2.13.  "Landlord's  Representatives" will mean and refer to any agent,
employee, officer, or independent contractor of or retained by Landlord.

          2.14.  "Lease  Expenses"  will  mean and  refer to the sum of (i) Real
Property Taxes (as defined below), (ii) Landlord's direct cost of furnishing any
utilities  and  services to the Real  Property,  (iii)  Insurance  Expenses  (as
defined in Paragraph 28 of this Lease entitled "Landlord's Insurance"), and (iv)
all costs and  expenses,  of any kind or nature,  which are paid or  incurred by
Landlord,  or on  Landlord's  behalf,  with respect to the  management,  repair,
maintenance,  restoration,  replacement,  and/or operation of the Real Property,
including, without limitation, costs and expenses which belong within any one or
more of the  categories set forth on attached  Exhibit "D" entitled  "Expenses".
(But not including "overhead", legal or accounting expenses).
                                       1
<PAGE>

          2.15.  "Lender"  will  mean and refer to the  beneficiary,  mortgagee,
secured party, or other holder of any Mortgage (as defined below).

          2.16. "Mortgage" will mean and refer to any deed of trust, mortgage or
other written  security  instrument or agreement  executed by a fee owner of the
Real Property  affecting the Real Property,  that  constitutes  security for the
payment of a debt or performance of an obligation.

          2.17.  "Permitted  Use" will mean and refer to the  manufacturing  and
distribution of baked goods and related products.

          2.18.  "Premises"  will  mean and  refer to that  portion  of the real
property  located in the  Project,  substantially  as shown as the  Premises  on
attached Exhibit "B" entitled  "Description of Premises",  and commonly referred
to as 1919 FRIENDSHIP DRIVE, SUITE B., EL CAJON, CALIFORNIA 92020.

          2.19.  "Real  Property"  will  mean  and  refer to the  Premises,  the
Project,  the Land, and any other  improvements  that are part of the Project or
the Land.

          2.20.  "Real Property  Taxes" will mean and refer to all real property
or real estate taxes,  and general and special  assessments,  levied or assessed
against  the  Real  Property  (or  any  portion  thereof),   including,  without
limitation, any tax, fee or excise on (i) the square footage of the Premises, or
(ii) the occupancy of Tenant,  or any other similar tax, fee or excise,  however
described,  including, without limitation, a value added tax, levied or assessed
against the Real Property (or any portion  thereof),  by the United States,  the
State in which the Premises  are located or any  political  subdivision  of such
state, including,  without limitation, any county, city, city and county, public
corporation, district, or any other political entity or public corporation, as a
direct  substitution  in whole  or in part  for,  or in  addition  to,  any real
property  or real  estate  taxes or  general  or  special  assessments,  whether
foreseen  or  unforeseen.  Notwithstanding  anything  to  the  contrary  in  the
preceding sentence, "Real Property Taxes" shall not mean any municipal,  county,
state, or federal income, franchise, estate, succession, inheritance or transfer
taxes of Landlord.  If the Real Property is assessed in  combination  with other
property  owned by  Landlord,  then  Landlord  shall,  in a  reasonable  manner,
allocate  the Real  Property  Taxes  between  the Real  Property  and such other
property  included in the tax bill. If any Real  Property  Taxes are assessed or
collected on the basis of a fiscal period,  a portion of which occurs during the
Term and the remainder of which occurs  before or after the Term,  then the Real
Property Taxes payable for such fiscal period shall be apportioned  between such
periods  based upon the number of days  during  such  fiscal  period  that occur
during the Term and the number of days that occur before or after the Term.

          2.21.  "Rental"  will mean and refer to and  include  any and all Base
Monthly Rent,  additional rent,  prepaid rent,  security deposit,  Real Property
Taxes,  Personal  Property  Taxes (as defined  below),  Insurance  Expenses  (as
defined  below),  late charges,  default  interest,  reimbursements,  utilities,
Tenant's Monthly Payment (as defined below), and other sums payable by Tenant to
Landlord under this Lease.

          2.22. "Security Deposit Sum" will mean and refer to $11,950.83.

          2.23. "Tenant's Invitees" will mean and refer to any agent,  employee,
officer,  independent contractor,  licensee, invitee, visitor, or customer of or
retained by Tenant.

          2.24.  "Tenant's  Personal  Property"  will  mean and  refer to all of
Tenant's personal property installed or located in or on the Premises including,
without limitation, trade fixtures, furnishings, equipment, and inventory.

          2.25. "Tenant's Pro Rata Share" will mean and refer to 25 percent.

     3. Term. The term of this Lease ("Term") shall commence on the Commencement
Date and shall expire on the Expiration Date.

     4.  Extension  Term.  Tenant is hereby granted the right to extend the Term
for up to one  period of 24 months  each (each an  Extension  Term  pursuant  to
Paragraph 2.7,  above, on all of the terms,  provisions,  and conditions of this
Lease,  provided  that (i) Tenant must notify  Landlord in writing  (the "Tenant
Election  Notice"),  at least six months prior to the Initial Expiration Date or
the then applicable  Extension  Expiration  Date  (whichever is applicable),  of
Tenant's election to extend,  and (ii) at the time Landlord receives such Tenant
Election  Notice,  and upon the day immediately  preceding the first day of such
Extension  Term,  Tenant shall not be in default  under this Lease nor shall any
event have occurred which by the giving of notice or the lapse of time, or both,
would  constitute a default under this Lease (unless  Landlord elects in writing
to waive such default, which waiver shall be in Landlord's sole discretion).  If
the Term is so extended,  then on the first day of each such Extension Term, and
for the period until the next increase in the Base Monthly Rent pursuant to this
Lease,  the Base  Monthly  Rent  shall be  increased  to an amount  equal to the
greater of (a) the initial Base Monthly  Rent under this Lease  multiplied  by a
fraction whose numerator is the latest Index available as of the day immediately
preceding  such  Extension  Term  and  whose  denominator  is the  latest  Index
available as of the  Commencement  Date,  (b) the Base Monthly Rent increased in
accordance  with  Paragraph 8 of this Lease  entitled  "Rent" as if such Initial
Expiration Date or Extension  Expiration Date is an Adjustment  Date, or (c) the
then-current  fair market rent for the Premises,  based upon the prevailing fair
market rent for shopping  Projects  similar in type and size to the Project (the
"Fair Market Rent"),  as determined by agreement between Landlord and Tenant, or
if  Landlord  and Tenant are unable to agree on the Fair  Market  Rent within 30
days  after  Landlord's  receipt of the Tenant  Election  Notice,  then the Fair
Market Rent shall be  determined  in  accordance  with the  following  appraisal
procedure:  Within 40 days  after  Landlord's  receipt  of the  Tenant  Election
Notice,  Landlord and Tenant shall each appoint a qualified  M.A.I.  real estate
appraiser with at least five years full-time  commercial  real estate  appraisal
experience in the area in which the Premises are located.  If either Landlord or
Tenant does not appoint  such an  appraiser  within such  period,  then the sole
appraiser  appointed  shall  determine the Fair Market Rent. Such two appraisers
appointed  shall meet promptly and attempt to determine the Fair Market Rent. If
such two  appraisers  are unable to agree on the Fair Market Rent within 30 days
after the second such  appraiser was appointed,  then such two appraisers  shall
appoint a third  appraiser  within ten days after the  expiration of such 30-day
period.  If the two appraisers are unable to agree within such ten-day period on
the  appointment of a third  appraiser,  then such two appraisers  shall request
that such third appraiser be appointed by the American Arbitration  Association,
or its  successor,  or if such  association  is not then in existence and has no
successor,  then by a similar entity selected by Landlord.  Such third appraiser
must meet the  qualifications  set forth above for the first two  appraisers and
shall be a  person  who has not  previously  acted in any  capacity  for  either
Landlord or Tenant. Within 30 days after the

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     9. Condition During Periods of Non-Use.  During any period of time in which
Tenant is not continuously  using and occupying the Premises,  Tenant shall take
such  measures  as may be  necessary  or  desirable,  in  Landlord's  reasonable
opinion, to secure the Premises from break-ins and use by unauthorized  persons,
to minimize the  appearance of non-use,  and to otherwise  maintain the interior
and exterior portions of Tenant's Premises,  including all windows and doors, in
first class  condition and consistent with the manner in which the Premises were
to be maintained during Tenant's occupancy.

     10. Use of Premises and Common Area.

          10.1.  Permitted Use of Premises.  Tenant may use the Premises for the
Permitted Use and for no other use without Landlord's consent. Any change in the
Permitted Use shall require Landlord's prior written consent, which consent will
not unreasonably be withheld.

          10.2.  Compliance  With  Laws.  Tenant  shall  comply  with  all  laws
concerning the Premises and/or Tenant's use of the Premises,  including, without
limitation,  the  obligation,  at Tenant's  sole cost, to alter,  maintain,  and
restore the Premises in compliance  with all applicable  laws, even if such laws
are enacted after the date of this Lease,  even if  compliance  entails costs to
Tenant of a  substantial  nature.  Such  obligation  to comply  with laws  shall
include  without  limitation  compliance  with Title III of the  Americans  With
Disabilities Act of 1990 (42 U.S.C.  12181 et seq.) (the "ADA"). If Tenant's use
of the Premises  results in the need for  modifications  or  alterations  to any
portion of the Common Area or the Project in order to comply with the ADA,  then
Tenant shall  additionally be responsible for the cost of such modifications and
alterations.  Any work performed by Tenant  pursuant to this Paragraph 10.2 will
be subject to the provisions of Paragraph 37, below, entitled "Alterations".

          10.3. Use of Common Area. Tenant's use of the Common Area shall at all
times comply with the provisions of all rules and regulations regarding such use
as Landlord  may from time to time adopt  including  those set forth on attached
Exhibit "E" entitled "Rules".  In no event shall the rights granted to Tenant to
use the Common Area  include the right to store any property in the Common Area,
whether temporarily or permanently.  Any property stored (whether temporarily or
permanently)  in the Common Area may be removed by Landlord and disposed of, and
the cost of such  removal and  disposal  shall be payable by Tenant upon demand.
Additionally,  in no event  shall  Tenant use any portion of the Common Area for
loading, unloading, or parking, except in those areas specifically designated by
Landlord  for such  purposes,  nor for any sidewalk  sale or similar  commercial
purpose.

          10.4.  General  Covenants and Limitations on Use. Tenant shall not do,
bring,  or keep anything in or about the Premises that will cause a cancellation
of any insurance covering the Premises.  If the rate of any insurance carried by
Landlord is increased as a result of Tenant's use, Tenant shall pay to Landlord,
within ten days after Landlord delivers to Tenant a notice of such increase, the
amount of such  increase.  Furthermore,  Tenant  covenants  and  agrees  that no
noxious or offensive  activity  shall be carried on, in or upon the Premises nor
shall  anything be done or kept in the Premises  which may be or become a public
nuisance or which may cause embarrassment,  disturbance,  or annoyance to others
in the  Project,  or on  adjacent  or  nearby  property.  To  that  end,  Tenant
additionally  covenants  and  agrees  that no light  shall be  emitted  from the
Premises which is unreasonably  bright or causes  unreasonable  glare; no sounds
shall be emitted from the Premises which are unreasonably loud or annoying;  and
no odor  shall be  emitted  from the  Premises  which is or might be  noxious or
offensive to others in the Project or on adjacent or near-by  property.  Without
limiting the generality of the foregoing, all unsightly equipment,  objects, and
conditions shall be kept enclosed within the Premises and screened from view; no
refuse, scraps, debris,  garbage, trash, bulk materials, or waste shall be kept,
stored,  or allowed to accumulate  except as may be properly enclosed within the
Premises;  the Premises shall not be used for sleeping or washing  clothes,  nor
for the preparation, manufacture, or mixing of anything that might emit any odor

or  objectionable  noises  or  lights  onto the  Project  or  nearby  properties
(however, baking odors will not be deemed objectionable);  and all pipes, wires,
poles,  antennas,  and other  facilities  for utilities or the  transmission  or
reception  of audio or  visual  signals  shall be kept and  maintained  enclosed
within the Premises.  Tenant shall be solely  responsible for the timely removal
of all refuse, scraps, debris, garbage, trash, bulk materials, or waste from the
Premises and the deposit  thereof in the trash  containers or dumpsters  located
adjacent to the  Premises.  Further,  Tenant shall not keep or permit to be kept
any bicycle,  motorcycle, or other vehicle, nor any animal (excluding seeing-eye
dogs),  bird,  reptile,  or other exotic  creature in the Premises unless Tenant
operates a bona fide pet  store,  pet  grooming  facility,  or other  veterinary
medicine  clinic,  hospital,  and/or  related  animal care facility under direct
operation and  supervision  of a State Licensed  Veterinarian,  and such use has
been specifically approved in writing by Landlord, which consent may be withheld
in Landlord's  sole  discretion.  Neither Tenant nor Tenant's  Invitees shall do
anything  that will cause damage or waste to the Project.  Neither the floor nor
any other portion of the Premises shall be overloaded. No machinery,  apparatus,
or other  appliance shall be used or operated in or on the Premises that will in
any manner  injure,  vibrate,  or shake all or any part of the  Project.  In the
event of any  breach  of this  Paragraph  10 by  Tenant  or  Tenant's  Invitees,
Landlord, at its election, may pay the cost of correcting such breach and Tenant
shall immediately,  upon demand, reimburse Landlord for the cost thereof, plus a
supervisory fee in the amount of 15 percent of such cost.

     11. Lease Expenses.  Landlord intends to deliver to Tenant, on or about the
Commencement Date and prior to the commencement of each calendar year during the
Term, a written  statement  ("Estimated  Statement")  setting  forth  Landlord's
estimate of the Lease  Expenses  allocable to the calendar year during which the
Commencement Date occurs or such ensuing calendar year, whichever is applicable,
and  "Tenant's  Pro Rata  Share" of such Lease  Expenses.  Landlord  may, at its
option,  during  any  calendar  year,  deliver  to  Tenant a  revised  Estimated
Statement,  revising  Landlord's  estimate of the Lease Expenses,  in accordance
with  Landlord's  most current  estimate.  Tenant shall pay to Landlord,  on the
Commencement  Date and on the  first  day of each  month  during  the  Term,  as
Additional  Rent, an amount  ("Tenant's  Monthly  Payment") equal to one-twelfth
(or, during the first calendar year following the Commencement Date, a fraction,
the  numerator  of which is one and the  denominator  of which is the  number of
calendar  months during such calendar year following the  Commencement  Date) of
Tenant's Pro Rata Share of the Lease  Expenses,  as estimated by Landlord in the
most recently delivered Estimated Statement.  Within approximately 90 days after
the end of each  calendar year during the Term,  Landlord  intends to deliver to
Tenant a written statement ("Actual  Statement")  setting forth the actual Lease
Expenses  allocable  to the  preceding  calendar  year and  back-up  invoices if
requested  by Tenant.  Tenant's  failure  to object to  Landlord  regarding  the
contents of an Actual  Statement,  in writing,  within 30 days after delivery to
Tenant of such Actual  Statement,  shall constitute  Tenant's absolute and final
acceptance and approval of the Actual Statement.  If the sum of Tenant's Monthly
Payments  actually paid by Tenant during any calendar year exceeds  Tenant's Pro
Rata Share of the actual Lease Expenses  allocable to such calendar  year,  then
such excess will be credited  against future Tenant's Monthly  Payments,  unless
such calendar year was the calendar year during which the Expiration Date occurs
(the "Last Calendar Year"), in which event either (i) such excess shall be

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<PAGE>

credited  against any monetary  default of Tenant  under this Lease,  or (ii) if
Tenant is not in default  under this Lease,  then  Landlord  shall pay to Tenant
such excess.  If the sum of Tenant's  Monthly  Payments  actually paid by Tenant
during  any  calendar  year is less than  Tenant's  Pro Rata Share of the actual
Lease  Expenses  allocable to such calendar year,  then Tenant shall,  within 30
days of delivery  of the Actual  Statement,  pay to Landlord  the amount of such
deficiency.  Landlord's  delay in delivering  any Estimated  Statement or Actual
Statement will not release Tenant of its obligation to pay any Tenant's  Monthly
Payment or any such excess upon receipt of the Estimated Statement or the Actual
Statement,  as the case may be. For purposes of this Lease,  the term  "Tenant's
Pro Rata Share" will mean and refer to the portion of the Lease Expenses payable
by  Tenant.  Tenant's  Pro Rata Share will be  originally  calculated  as of the
Commencement Date and will be re-calculated as of each January 1 during the Term
as the fractional portion of the total Lease Expenses  determined by multiplying
such Lease Expenses by a fraction, the numerator of which is the rentable square
footage of the Premises,  and the  denominator  of which is the total  aggregate
rentable square footage of the Project. In the event the rentable square footage
in the  Project  changes  from time to time due to the  addition  or  removal of
buildings,  such change will not result in a recalculation  of Tenant's Pro Rata
Share until the January 1 next following such occurrence,  as if such change had
not taken place until such following January 1. The references in this paragraph
to the actual Lease Expenses  allocable to a calendar year, shall include (i) if
such  calendar  year is the  calendar  year during which the  Commencement  Date
occurs, the actual Lease Expenses allocable to the portion of such calendar year
following  the  Commencement  Date,  and (ii) if such  calendar year is the Last
Calendar Year,  the actual Lease  Expenses  allocable to the portion of the Last
Calendar Year prior to the Expiration Date.

     12. Utilities and Services.  Tenant shall make all arrangements for and pay
the cost of all utilities and services  (including,  without  limitation,  their
connection  charges  and taxes  thereon)  furnished  to the  Premises or used by
Tenant, including, without limitation, electricity, water, heating, ventilating,
air-conditioning,  oil, steam for heating, sewer, gas, telephone,  communication
services,  trash  collection  and  removal,  janitorial,  cleaning,  and  window
washing, if applicable.  Landlord may, at its election,  furnish to the Premises
any of the utilities and services set forth in the preceding sentence,  in which
event Tenant shall  reimburse  Landlord for Landlord's  cost of furnishing  such
utilities and services.  Landlord shall not be liable for failure to furnish any
utilities  or services to the  Premises  when such  failure  results from causes
beyond Landlord's  reasonable  control. If Landlord constructs new or additional
utility facilities,  including, without limitation,  wiring, plumbing, conduits,
and/or mains, resulting from Tenant's changed or increased utility requirements,
Tenant  shall on demand  promptly  pay to Landlord the total cost of such items.
The discontinuance of any utilities or services,  including, without limitation,
Landlord's discontinuance or failure to provide any of the utilities or services
furnished  by Landlord  to the  Premises,  shall  neither be deemed an actual or
constructive  eviction, nor release Tenant from its obligations under this Lease
including,  without  limitation,  Tenant's  obligation  to  pay  Rental.  If any
governmental  authority having  jurisdiction  over the Project imposes mandatory
controls, or suggests voluntary guidelines  applicable to the Project,  relating
to the use or conservation of water, gas,  electricity,  power, or the reduction
of automobile emissions,  Landlord, at its sole discretion, may comply with such
mandatory controls or voluntary guidelines and,  accordingly,  require Tenant to
so comply.  Landlord  shall not be liable for damages to persons or property for
any such  reduction,  nor shall  such  reduction  in any way be  construed  as a
partial eviction of Tenant, cause an abatement of rent (unless such reduction is
occasioned by Landlord's gross negligence or willful misconduct),  or operate to
release Tenant from any of Tenant's obligations under this Lease.

     13. General Maintenance Obligations.

          13.1.  Tenant's  Duties.  Tenant shall at its sole cost (i)  maintain,
repair, replace, and repaint, all in first class condition,  all portions of the
Premises  (except those portions of the Premises to be maintained by Landlord as
expressly  set forth  below),  (ii)  arrange  for the  removal of trash from the
Premises, (iii) furnish reasonable janitorial services within the Premises, (iv)
maintain and repair any plate-glass  windows appurtenant to the Premises and all
interior and exterior doors,  including  roll-up doors,  (v) maintain and repair
all  telephone  lines and  wiring and all  wiring,  fixtures,  lamps,  and tubes
serving the interior lighting within the Premises,  and (vi) maintain all grease
traps serving the Premises,  using a professional cleaning company on a schedule
acceptable  to Landlord.  Tenant shall provide  Landlord with current  copies of
such cleaning  contracts  throughout the Term.  Notwithstanding  anything to the
contrary in Paragraph 13.2, below,  entitled "Landlord's  Duties",  Tenant shall
additionally  repair,  replace,  and be liable  for any  damage  to the  Project
resulting from the acts or omissions of Tenant or Tenant's Invitees,  including,
without  limitation,  any  damage  to the  roof  or  damage  relating  to a roof
penetration caused by Tenant or Tenant's Invitees.  If Tenant fails to maintain,
repair, replace, or repaint any portion of the Premises as provided above, or if
Tenant or Tenant's  Invitees  damage any portion of the Project,  then  Landlord
may, at its election,  maintain, repair, replace, or repaint any such portion of
the Premises or the Project and Tenant  shall  promptly  reimburse  Landlord for
Landlord's  actual  cost  thereof,  plus a  supervisory  fee in the amount of 15
percent of such actual  cost.  Landlord,  at  Landlord's  sole  discretion,  may
require Tenant to use specific contractors or construction/repair techniques for
the purpose of  maintaining  warranties  or the integrity of the Premises or the
Project.

          13.2.  Landlord's Duties.  Landlord shall maintain and repair only the
Common Area and the structural parts of the buildings within the Project,  which
are only the foundations,  exterior walls  (excluding glass and doors),  and the
structural  and  waterproofing   membranes   portions  of  the  roof  (excluding
skylights)  along with those portions of any utility lines,  pipes, and conduits
serving the Project as a whole (as opposed to those lines,  pipes,  and conduits
exclusively serving the Premises, which will be Tenant's responsibility pursuant
to Paragraph  13.1,  above).  Landlord's  failure to perform its obligations set
forth in the preceding sentence will not release Tenant of its obligations under
this Lease,  including,  without limitation,  Tenant's obligation to pay Rental.
Tenant  waives the  provisions  of  California  Civil Code  Section 1942 (or any
successor statute), and any similar principals of law with respect to Landlord's
obligations for tenantability of the Premises and Tenant's right to make repairs
and deduct the expense of such repairs from rent.

     14.  Pest  Control.  Tenant  shall,  at its sole cost,  maintain a pest and
termite control contract with a reputable  company with respect to the Premises,
which contract shall provide for inspection and treatment,  if necessary, of not
less than four times per year.  Upon request by Landlord,  Tenant shall  furnish
Landlord with a copy of such pest and termite control contract.

     15. HVAC.  Tenant  shall,  at Tenant's  sole cost,  (i) operate,  maintain,
repair,  and replace the heating,  air-conditioning  and ventilation  system and
machinery  that serve the Premises,  and (ii) maintain a service  agreement with
respect to such heating,  air-conditioning and ventilation system and machinery,
reasonably  acceptable  to Landlord  (a copy of which  Tenant  shall  furnish to
Landlord  promptly  upon  the  execution  of this  Lease).  Notwithstanding  the
foregoing,  in the event such  systems  and  machinery  cannot be  repaired  and
require  replacement,  then the cost of such  replacement  will be split between
Landlord  and  Tenant,   with  Tenant  paying  the  fractional  portion  thereof
(including  installation)  where the numerator of such fraction is the remaining
Term of this Lease (including extensions),  and the denominator is the estimated
useful life of such equipment (determined in accordance with  generally-accepted
accounting principles). Tenant shall make all

                                        5
<PAGE>

arrangements  for and pay the cost of all utilities and services with respect to
the  heating and  air-conditioning  unit that  serves the  Premises,  including,
without  limitation,  electricity  to operate such heating and  air-conditioning
unit.

     16. Personal Property Taxes. Tenant shall pay before delinquency all taxes,
assessments,  license  fees,  and other  charges  that are  levied  or  assessed
against,  or based  upon the value of,  Tenant's  Personal  Property  ("Personal
Property  Taxes").  On demand by Landlord,  Tenant shall  furnish  Landlord with
satisfactory  evidence of such payments. If any such Personal Property Taxes are
levied against Landlord or Landlord's property,  or if the assessed value of the
Premises is  increased by the  inclusion of a value placed on Tenant's  Personal
Property,  and if Landlord pays such Personal  Property Taxes or any taxes based
on the increased assessments caused by Tenant's Personal Property,  then Tenant,
on demand,  shall  immediately  reimburse  Landlord for the sum of such Personal
Property Taxes so levied against Landlord,  or the proportion of taxes resulting
from such increase in Landlord's assessment.  Landlord may, at its election, pay
such Personal Property Taxes or such proportion, and receive such reimbursement,
regardless of the validity of the levy.

     17. Net Lease.  This Lease is intended to be a completely  "net lease" and,
except as  otherwise  expressly  provided in this Lease,  Tenant shall have sole
responsibility  for the care,  maintenance,  and  management  of the Premises as
though  Tenant were the owner of the  Premises.  Tenant  shall be liable for and
bear all of the costs of the  Premises,  except  as  expressly  provided  to the
contrary in this Lease.

     18.  Common  Area.  Tenant  shall have the  non-exclusive  right to use the
Common Area.  Landlord shall manage,  repair,  operate,  and maintain the Common
Area;  however,  Landlord's  failure to perform its obligations set forth in the
preceding sentence shall not release Tenant of its obligations under this Lease,
including, without limitation,  Tenant's obligation to pay Rental. Landlord may,
at its election, (i) close any of the Common Area to the minimum extent required
in the opinion of Landlord's legal counsel to prevent a dedication of any of the
Common  Area or the  accrual of any rights of any person or of the public to the
Common  Area,  (ii) close  temporarily  any of the Common  Area for  maintenance
purposes,  (iii)  designate  other  property  outside the boundaries of the Real
Property to become part of the Common Area,  and/or (iv) make any changes to the
Common Area, or any part of the Real Property,  including,  without  limitation,
changes to projects or other improvements, the addition of new projects or other
improvements,  and  changes in the  location  of  driveways,  entrances,  exits,
vehicular parking spaces, or the direction of the flow of traffic.

      19. Security Measures.  Tenant acknowledges (i) that the Base Monthly Rent
does not include the cost of any  security  measures for any portion of the Real
Property,  (ii) that  Landlord  shall have no  obligation  to  provide  any such
security measures,  and (iii) that Landlord has made no representation to Tenant
regarding the safety or security of the Real Property.  If Landlord provides any
security  measures at any time, then Landlord shall not be obligated to continue
providing such security  measures and Landlord shall not be obligated to provide
such security measures with any particular  standard of care. Tenant assumes all
responsibility  for the security and safety of Tenant and/or Tenant's  Invitees.
Tenant releases  Landlord from all claims for damage,  loss or injury to Tenant,
Tenant's Invitees,  and/or to the personal property of Tenant and/or of Tenant's
Invitees,  even if such damage,  loss or injury is caused by or results from the
criminal or negligent acts of third parties. Landlord shall have no duty to warn
Tenant of any criminal  acts or  dangerous  conduct that has occurred in or near
the Premises, regardless of Landlord's knowledge of such crimes or conduct.

     20.  Signs.  Tenant  shall not  place,  construct,  or  maintain  any sign,
advertisement, awning, banner or other exterior decoration in the Premises or on
the Project without Landlord's prior written consent,  which consent will not be
unreasonably  withheld.  Any sign that Tenant is permitted by Landlord to place,
construct,  or maintain shall comply with Landlord's sign criteria applicable to
Landlord's other tenants in the Project, including, without limitation, criteria
relating to size, color, shape, graphics and location  (collectively,  the "Sign
Criteria"),  and shall comply with any  applicable  laws,  ordinances,  rules or
regulations,  and  Tenant  shall  obtain  any  approval  required  by such laws.
Landlord makes no representation with respect to Tenant's ability to obtain such
approval.  Tenant shall,  at Tenant's  sole cost,  make any changes to any sign,
advertisement, awning, banner or other exterior decoration in the Premises or on
the Project as required by any new or revised applicable laws, ordinances, rules
or regulations, or any changes in the Sign Criteria.

     21. Parking. Subject to the remaining provisions of this paragraph, as long
as Tenant is not in default  under  this  Lease,  Landlord  grants to Tenant the
right to the  non-exclusive  use of the parking area adjacent to and serving the
Project (the "Parking Area").  Tenant's use of the Parking Area shall be subject
to such rules as Landlord may, in its sole  discretion,  adopt from time to time
with  respect to the Parking  Area,  including,  without  limitation,  (i) rules
providing  for the  payment  of  charges  or fees by users of the  Parking  Area
(including,  without limitation,  Tenant) in order to reimburse Landlord for the
expense of a parking  attendant and/or an automated  parking system,  (ii) rules
designed to maintain the availability of accessible  parking spaces for clients,
guests, and invitees of tenants of the Project,  (iii) rules limiting tenants of
the  Project  (including,  without  limitation,  Tenant)  to the use of  certain
parking spaces or certain portions of the Parking Area (the "Restricted  Parking
Area"),  (iv) rules  limiting  each  tenant of the Project  (including,  without
limitation,  Tenant) to the use of a  restricted  number of parking  spaces such
that the parking spaces in the Restricted Parking Area shall be allocated fairly
to all the tenants of the Project (including,  without limitation,  Tenant), and
(v) rules designating a particular area as the "employee parking area", in which
event Tenant  shall cause its  employees to  exclusively  park in such  employee
parking  area.  Notwithstanding  anything  to the  contrary  in this  paragraph,
Landlord may, at its election,  construct upon or otherwise  alter in any manner
the Parking Area provided that Landlord makes  available to Tenant  elsewhere on
the Land,  or within a  reasonable  distance  from the  Land,  legally  required
amounts of parking.

     22. Rules. Tenant and Tenant's Invitees shall observe faithfully and comply
strictly  with the rules that are set forth on  attached  Exhibit  "E"  entitled
"Rules" and such other  reasonable rules as Landlord may from time to time adopt
for the Premises.  Landlord shall have no duty or obligation to enforce any rule
against  any other  tenant,  and  Landlord  shall  not be  liable to Tenant  for
violation  of any  rule by any  other  tenant,  or any  other  tenant's  agents,
employees, officers, independent contractors,  customers, invitees, visitors, or
licensees.

     23. Early Access Insurance. At any time prior to the Commencement Date that
Tenant is making any Alterations to the Premises,  (i) Tenant shall, at Tenant's
sole cost, maintain (a) "Builder's Risk" insurance with respect to the Premises,
reasonably  satisfactory  to  Landlord,  and  (b)  all  of the  insurance  to be
maintained  by Tenant during the Term,  including,  without  limitation,  public
liability and property damage insurance,  fire and extended coverage  insurance,
boiler and machinery  insurance and workers'  compensation  insurance,  (ii) the
provisions of Paragraph 30 of this Lease  entitled  "Indemnity  and Exemption of
Landlord  from  Liability"  shall be  applicable,  and (iii) the  provisions  of
Paragraph  12  of  this  Lease  entitled   "Utilities  and  Services"  shall  be
applicable. Any Alterations pursuant to this paragraph

                                        6
<PAGE>

shall be subject to all the  provisions  of Paragraph 37 of this Lease  entitled
"Alterations".  Nothing in this paragraph shall be construed to permit Tenant to
enter the Premises, or to make any Alterations, prior to the Commencement Date.

     24. Plate-Glass  Insurance.  if any plate-glass  windows are located on the
Premises,  Tenant shall,  at its sole cost,  maintain full coverage  plate-glass
insurance on the Premises, under which Landlord and any Lender shall be named as
an additional insured.

     25.  Public  Liability and Property  Damage  Insurance.  Tenant  shall,  at
Tenant's sole cost,  maintain public liability and property damage insurance (i)
with a  single  combined  single  limit  of not less  than  $2,000,000.00,  (ii)
insuring (a) against all liability of Tenant and Tenant's  Invitees  arising out
of or in  connection  with  Tenant's use or occupancy of the  Premises,  and (b)
performance by Tenant of the indemnity provisions set forth in this Lease, (iii)
naming  Landlord and any Lender as additional  named  insureds,  (iv) containing
cross-liability   endorsements,   and  (v)  which  includes  products  liability
insurance (if Tenant is to sell  merchandise or other products  derived from the
Premises).  Not more frequently than once every two years, if, in the opinion of
Landlord, the amount of such insurance at that time is not adequate, then Tenant
shall increase such insurance as reasonably required by Landlord.

     26. Fire and  Extended  Coverage  Insurance.  Tenant at its sole cost shall
maintain on Tenant's Alterations and Personal Property a policy of standard fire
and  extended  coverage   insurance,   with  vandalism  and  malicious  mischief
endorsements,   coverage  with  respect  to  increased   costs  due  to  Project
ordinances,  demolition  coverage,  boiler and  machinery  insurance,  sprinkler
leakage  coverage,  and  business  interruption  insurance,  in each case to the
extent of at least 100 percent of full replacement value, issued in the names of
Landlord,  Tenant and Landlord's  Lender,  as their  interests may appear.  Such
"full replacement  value" shall be determined by the company issuing such policy
at the time the policy is  initially  obtained.  Not more  frequently  than once
every two years,  either  Landlord or Tenant may notify the other that it elects
to have such  replacement  value  redetermined  by an  insurance  company.  Such
redetermination  shall be made  promptly  and in  accordance  with the rules and
practices  of the Board of Fire  Underwriters,  or a like board  recognized  and
generally  accepted by the insurance  company,  and Landlord and Tenant shall be
promptly  notified of the results by the company.  Such policy shall be promptly
adjusted according to such redetermination.

     27.  Insurance  Generally.  If Tenant fails during the Term to maintain any
insurance  required to be maintained  by Tenant under this Lease,  then Landlord
may, at its election, arrange for any such insurance, and Tenant shall reimburse
Landlord for any premiums for any such  insurance  within five days after Tenant
receives a copy of the premium  notice.  If any such premiums are allocable to a
period,  a portion of which  occurs  during the Term and the  remainder of which
occurs before or after the Term, then such premiums shall be apportioned between
Landlord  and Tenant based upon the number of days during such period that occur
during the Term and the number of days that occur before or after the Term, such
that Tenant pays for the premiums  that are  allocable to the period  during the
Term.  Insurance  required to be maintained by Tenant under this Lease (i) shall
be issued as a primary policy by insurance  companies  authorized to do business
in the state in which the Premises are located with a Best's  Rating of at least
"A" and a Best's Financial Size Category rating of at least "X," as set forth in
the most current edition of "Best's Insurance Reports," or such higher rating as
may be  required  by any  Lender,  (ii)  shall name  Landlord  and any Lender as
additional named insureds,  (iii) shall constitute  "occurrence" based coverage,
without provision for subsequent conversion to "claims" based coverage, and (iv)
shall  not  be   cancelable  or  subject  to  reduction  of  coverage  or  other
modification  except after  30-days'  prior  written  notice to Landlord and any
Lender.  Tenant  shall,  at least 30 days prior to the  expiration  of each such
policy, furnish Landlord with a renewal or "binder" of such policy. Tenant shall
promptly  deliver to Landlord  copies of such policy or policies or certificates
evidencing the existence and amounts of such insurance together with evidence of
payment of premiums.

     28. Landlord's  Insurance.  Landlord may, at its election,  maintain any of
the following insurance,  in such amounts and with such limits as Landlord shall
determine in its reasonable discretion: (i) Public liability and property damage
insurance,  and products  liability  insurance;  (ii) Fire and extended coverage
insurance,  with vandalism and malicious  mischief  endorsements,  coverage with
respect to  increased  costs due to  Project  ordinances,  demolition  coverage,
boiler  and  machinery  insurance,   sprinkler  leakage  coverage  and  business
interruption  insurance;  (iv)  Boiler and  Machinery  Insurance;  (v)  Fidelity
insurance, (vi) Flood and/or Earthquake insurance;  (vii) Plate-glass insurance;
and (viii) Rental interruption and/or business interruption insurance.  Landlord
shall notify Tenant of Landlord's  arranging any such  insurance.  The premiums,
costs,  expenses,  and  deductibles (or similar costs or charges) of and/or with
respect to any such insurance (all of the  preceding,  collectively,  "Insurance
Expenses") shall be included in Lease Expenses.

     29. Waiver of Subrogation. Landlord and Tenant release each other, Tenant's
Invitees, Landlord's Representatives, and Landlord's guests, invitees, customers
and licensees from all claims for damage,  loss, or injury to the Real Property,
to Tenant's  Personal  Property and to the fixtures  and  Alterations  of either
Landlord or Tenant in or on the Real  Property to the extent such damage,  loss,
or injury is covered by any insurance policies carried by Landlord or Tenant and
in force at the time of such damage. Subject to the remaining provisions of this
paragraph,  Landlord and Tenant shall cause each insurance policy obtained by it
pursuant to this Lease to provide that the insurance company waives all right of
recovery by way of subrogation against Landlord or Tenant in connection with any
damage,  loss,  or injury  covered by such policy.  If any such policy cannot be
obtained with a waiver of  subrogation,  or is obtainable only by the payment of
an additional  premium charge above that charged by insurance  companies issuing
policies  without waiver of  subrogation,  the party  undertaking to obtain such
policy (the "Undertaking  Party") shall so notify the other party (the "Notified
Party").  The  Notified  Party  shall,  within ten days after the giving of such
notice, either obtain such policy from a company that is reasonably satisfactory
to the  Undertaking  Party  and that will  issue  such  policy  with a waiver of
subrogation, or agree to pay the additional premium if such policy is obtainable
at  additional  cost.  If such  policy  cannot  be  obtained  with a  waiver  of
subrogation or the Notified Party refuses to pay such additional  premium,  then
the  Undertaking  Party shall not be required to obtain a waiver of  subrogation
with respect to such policy.

     30.  Indemnity  and  Exemption of Landlord  from  Liability.  Tenant hereby
indemnifies  Landlord  against  all  Claims  (as  defined  below) and all costs,
expenses and  attorneys'  fees incurred in the defense of any such Claims or any
action or proceeding  brought on any of such Claims. For purposes of this Lease,
"Claims"  will  mean  and  refer to all  liabilities,  damages,  losses,  costs,
expenses,  attorneys'  fees and claims  (except to the extent  they  result from
Landlord's grossly negligent acts or willful  misconduct)  arising from or which
seek to impose liability under or because of (i) Tenant's or Tenant's  Invitees'
use of the Premises or the Project, (ii) the conduct of Tenant's business, (iii)
any activity,  work or things done,  permitted,  or suffered by Tenant or any of
Tenant's  Invitees  in or about the  Premises or  elsewhere,  (iv) any breach or
default in the timely  performance  of any  obligation to be performed by Tenant
under this Lease, and/or (v) any negligence or intentional  misconduct of Tenant
or any of Tenant's  Invitees.  If any action or  proceeding  is brought  against
Landlord by reason of any such Claims,

                                        7
<PAGE>

Tenant upon notice  from  Landlord  shall  defend such action or  proceeding  at
Tenant's  sole cost by legal  counsel  satisfactory  to Landlord.  Except to the
extent caused by Landlord's grossly negligent acts or willful misconduct, Tenant
assumes all risk of,  Tenant waives all claims  against  Landlord in respect of,
and Landlord shall not be liable for, any of the matters set forth above in this
paragraph or any of the following:  injury to Tenant's business,  loss of income
from such business,  or damage or injury to the goods,  wares,  merchandise,  or
other property or the person of Tenant,  Tenant's  Invitees or any other persons
in, upon, or about the Premises,  whether such damage,  loss or injury is caused
by or results from criminal acts, fire, steam,  electricity,  gas, water,  rain,
the breakage, leakage, obstruction or other defects of pipes, sprinklers, wires,
appliances, plumbing, air-conditioning or lighting fixtures, or any other cause,
conditions arising upon the Premises, or other sources or places, and regardless
of whether the cause of such damage,  loss,  or injury or the means of repairing
such damage,  loss, or injury is inaccessible to Tenant. This Lease shall not be
affected  or  impaired  by any  change to any part of the Real  Property  or any
sidewalks, streets, or improvements nearby the Real Property.

     31.  Destruction.  If the Real  Property is totally or partially  destroyed
during the Term,  rendering the Premises  totally or partially  inaccessible  or
unusable,  then, subject to the remainder of this paragraph,  (i) Landlord shall
restore  the Real  Property to  substantially  the same  condition  as it was in
immediately  before such  destruction,  (ii)  Landlord  shall not be required to
restore Tenant's Alterations,  or Tenant's Personal Property, unless they are an
integral  part of the Premises and  specifically  covered by insurance  proceeds
received by  Landlord,  such  excluded  items being the sole  responsibility  of
Tenant to restore,  (iii) such  destruction  shall not terminate this Lease, and
(iv) all  obligations of Tenant under this Lease shall remain in effect,  except
that all Rent shall be abated or reduced,  between the date of such  destruction
and the date of substantial  completion of restoration,  by the ratio of (a) the
area of the Premises rendered unusable or inaccessible by the destruction to (b)
the  usable  area of the  Premises  prior to such  destruction.  Notwithstanding
anything to the contrary in this Lease, Landlord may, at its election, terminate
this Lease by so  notifying  Tenant in writing on or before the later of 60 days
after such destruction or 60 days after Landlord's  receipt of the proceeds from
insurance  maintained by Landlord,  if (1) then-existing laws do not permit such
restoration, (2) such destruction occurred during the last year of the Term, (3)
such  destruction  exceeded  25  percent  of the  then-replacement  value of the
Premises or the Real Property,  or (4) Landlord determines that the cost of such
restoration   exceeds  the  amount  of  insurance   proceeds  relating  to  such
destruction actually received by Landlord from insurance maintained by Landlord.
Additionally,  Tenant  shall  have the  right to  terminate  this  Lease  unless
Landlord  promptly  notifies Tenant of its intention to restore the Premises and
such  restoration can reasonably be completed within 120 days of the date of the
destruction.  If Landlord so terminates this Lease, then (A) Landlord shall have
no  obligation  to restore the Real  Property,  (B)  Landlord  shall  retain all
insurance  proceeds  relating  to such  destruction,  and (C) this  Lease  shall
terminate  as of 30 days after  such  notice of  termination  from  Landlord  to
Tenant.  If Landlord restores the Premises as provided above, then Tenant waives
the  provisions  of California  Civil Code  Sections  1932(2) and 1933(4) or any
successor statute with respect to any destruction of the Premises.

     32. Condemnation.  If during the Term, or during the period of time between
the execution of this Lease and the  Commencement  Date,  there is any taking of
all or any part of the Premises or any interest in this Lease by the exercise of
any governmental power, whether by legal proceedings or otherwise, by any public
or quasi-public  authority,  or private corporation,  or individual,  having the
power of condemnation (any of the preceding a "Condemnor"),  or a voluntary sale
or transfer by Landlord to any Condemnor, either under threat of condemnation or
while legal  proceedings for condemnation  are pending (any of the preceding,  a
"Condemnation"),  the rights and  obligations  of Landlord  and Tenant  shall be
determined  pursuant to this  paragraph.  If such  Condemnation is of the entire
Premises,  then this Lease shall terminate on the date the Condemnor has a right
to  possession  of the  Premises  (the  "Date  of  Condemnation").  A  temporary
Condemnation  of the Premises,  or any part of the  Premises,  for less than 180
days, shall not constitute a Condemnation under this paragraph, but Tenant shall
be  entitled  to  abatement  of  Rent  during  the  period  of  such   temporary
Condemnation.  If such  Condemnation  is of any  portion,  but not  all,  of the
Premises,  then this Lease shall remain in effect, except that, if the remaining
portion of the Premises is rendered unsuitable for Tenant's continued use of the
Premises,  then  Tenant  may elect to  terminate  this  Lease,  by so  notifying
Landlord in writing  (the  "Termination  Notice")  within 30 days after the date
that the  nature  and  extent of the  Condemnation  have been  determined.  Such
termination  shall be  effective  on the earlier of (i) the date that is 30 days
after the giving of the Termination  Notice,  and (ii) the Date of Condemnation.
If Tenant does not give to Landlord the  Termination  Notice  within such 30-day
period,  then all obligations of Tenant under this Lease shall remain in effect,
except that (unless the Premises are restored as set forth below) all Rent shall
be reduced by the ratio of (a) the area of the Premises taken to (b) the area of
the  Premises  immediately  prior to the Date of  Condemnation.  Notwithstanding
anything to the contrary in this paragraph,  if, within 20 days after Landlord's
receipt of the Termination Notice, Landlord notifies Tenant that Landlord at its
cost will add to the remaining  Premises (or  substitute  for the Premises other
comparable  space  in the  Project)  so that the  area of the  Premises  will be
substantially   the  same  after  the  Condemnation  as  they  were  before  the
Condemnation,  and Landlord commences the restoration  promptly and completes it
within 150 days after  Landlord  so notifies  Tenant,  then all  obligations  of
Tenant  under this Lease shall  remain in effect,  except that all Rent shall be
abated or reduced as provided in the preceding  sentence  during the period from
the Date of  Condemnation  until  the  completion  of such  restoration.  Unless
Landlord  restores the Premises  pursuant to the preceding  sentence,  or unless
Tenant  gives to Landlord the  Termination  Notice  within the  relevant  30-day
period,  Tenant at its sole cost shall  accomplish any  restoration  required by
Tenant  to use the  Premises.  All  compensation,  sums,  or  anything  of value
awarded,  paid,  or received on a total or partial  Condemnation  (the  "Award")
shall belong to and be paid to Landlord.  Tenant shall have no right to any part
of the Award, and Tenant hereby assigns to Landlord all of Tenant's right, title
and interest in and to any part of the Award,  except that Tenant shall  receive
from the Award any sum paid expressly to Tenant from the Condemnor expressly for
loss of good will of Tenant's  business and Tenant's  furniture,  fixtures,  and
equipment.  Landlord and Tenant waive the provisions of any statute  (including,
without  limitation,  California Code of Civil Procedure Section 1265.130 or any
successor statute) that allows Landlord or Tenant to petition the superior court
(or any other  local  court) to  terminate  this Lease in the event of a partial
taking of the Premises.

     33.  Hazardous  Substances.  Landlord  hereby notifies  Tenant,  and Tenant
hereby  acknowledges  that prior to the leasing of the Premises pursuant to this
Lease,  Tenant has been notified,  pursuant to California Health and Safety Code
Section  25359.7  (or  any  successor  statute),  that  Landlord  knows,  or has
reasonable cause to believe,  that certain hazardous substances (as such term is
used in such Section 25359.7),  including,  without limitation,  common cleaning
supplies,  office supplies and consumer products, may have come to be located on
or  beneath  the  Premises.  Tenant  hereby  indemnifies  Landlord  against  all
Environmental  Claims (as defined below) and all costs,  expenses and attorneys'
fees incurred in the defense of any such  Environmental  Claims or any action or
proceeding  brought on any of such  Environmental  Claims.  For purposes of this
paragraph,  "Environmental  Claims"  will  mean and  refer  to all  liabilities,
damages,  losses,  costs,  expenses,  attorneys'  fees and claims (except to the
extent  they  result  from   Landlord's   grossly   negligent  acts  or  willful
misconduct),  arising from or which seek to impose liability under or because of
any environmental law (which will mean and refer to any federal, state or local

                                        8
<PAGE>

law, statute, regulation,  ordinance, guideline or common law principle relating
to public health or safety or the use or control of the environment,  including,
without   limitation,   the  Federal   Comprehensive   Environmental   Response,
Compensation and Liability Act of 1980, the  Carpenter-Presley-Tanner  Hazardous
Substance  Account Act, the California  Hazardous Waste Control Law, the Federal
Clean Air Act, the  California  Air Resources  Act, the Federal Clean Water Act,
the California  Porter-Cologne  Water Quality Control Act, the Federal  Resource
Conservation and Recovery Act, the California  Nejedly-Z'berg-Dills  Solid Waste
Management  and  Recovery  Act,  and  California  Health and Safety Code Section
25359.7) for, discharges,  releases or threatened releases of noise, pollutants,
contaminants, herbicides, pesticides, insecticides or hazardous or toxic wastes,
substances or materials  (any of the preceding a "Hazardous  Material")  arising
out of Tenant's tenancy or the acts of Tenant or Tenant's Invitees, into ambient
air,  water or land,  or  otherwise  relating  to the  manufacture,  processing,
distribution,  use,  treatment,  storage,  disposal,  transport  or  handling of
pollutants,  contaminants or hazardous or toxic wastes,  substances or materials
from,  on,  under or above the  Premises.  Neither  Tenant  nor any of  Tenant's
Invitees shall use, manufacture, store or dispose of any hazardous wastes, toxic
substances and other pollutants, contaminants and environmental conditions which
are or could  (i) be  detrimental  to the Real  Property,  human  health  or the
environment,  (ii) be in violation of any governmental  laws or regulations,  or
(iii)  adversely  affect  the  value  of  the  Premises.  If  the  Premises  are
contaminated  by any  Hazardous  Material  during the Term,  then  Tenant  shall
promptly (iv) notify Landlord in writing of such contamination,  and (v) perform
all remediation required by Landlord (to Landlord's  satisfaction),  at Tenant's
sole cost,  necessary  to return the Premises to at least as good a condition as
the  Premise are in as of the date of this  Lease.  If Tenant does not  promptly
commence  and  diligently  pursue  such  remediation,   then  Landlord  may,  at
Landlord's  election,  but at Tenant's sole cost,  perform such  remediation  or
cause such remediation to be performed.  Tenant shall not be liable for any such
matters  arising  prior to the date  possession  of the Premises is delivered to
Tenant unless caused by Tenant.

     34. Prohibition Against Asbestos-Containing Materials. Tenant may not allow
or permit any  materials  which  contain  asbestos in any form or  concentration
("Asbestos-Containing  Materials")  to be used or stored in the Premises or used
in the  construction  of  any  improvements  or  alterations  to  the  Premises,
including,  without  limitation,   construction  materials  and  supplies.  Such
prohibition  against  Asbestos-Containing  Materials  shall apply  regardless of
whether the Asbestos-Containing Materials may be considered safe or approved for
use by a manufacturer,  supplier, or governmental authority, or by common use or
practice.  Landlord shall have the right, upon reasonable  notice, to enter upon
and conduct  inspections of the Premises to determine  Tenant's  compliance with
this paragraph. If Tenant allows or permits Asbestos- Containing Materials to be
used or stored in the Premises or used in the  construction of any  improvements
or  alterations  to the Premises,  (i) Tenant shall,  upon notice from Landlord,
immediately  remove such  Asbestos-Containing  Materials at Tenant's  sole cost,
(ii) such  removal  shall  comply with all  applicable  laws,  regulations,  and
requirements   concerning   asbestos   and   the   removal   and   disposal   of
Asbestos-Containing  Materials,  (iii) Tenant shall  reimburse  Landlord for all
expenses incurred in connection with any inspection of the Premises conducted by
Landlord,  and (iv) unless Tenant  completes  such removal  within 30 days after
notice from  Landlord,  Landlord may, at its election,  do either or both of the
following:  (a) declare  Tenant in breach of this Lease and terminate this Lease
upon ten days' prior written notice to Tenant, and (b) remove and dispose of the
Asbestos-Containing  Materials and obtain reimbursement from Tenant for the cost
of such removal and disposal.  Tenant shall  indemnify  Landlord and  Landlord's
directors,  officers,  employees,  and  agents  against  all  costs,  liability,
expenses,  penalties,  and claims for damages,  including,  without  limitation,
litigation  costs  and  attorneys'  fees,  arising  from  (1)  the  presence  of
Asbestos-Containing  Materials  upon  the  Premises,  to the  extent  that  such
Asbestos-Containing  Materials are used or stored in the Premises or used in the
construction  of any  improvements  or  alterations to the Premises by Tenant or
Tenant's agents, employees, representatives, or independent contractors, (2) any
lawsuit,  settlement,  governmental  order,  or decree relating to the presence,
handling, removal, or disposal of Asbestos-Containing Materials upon or from the
Premises,  to the extent  that such  Asbestos-Containing  Materials  are used or
stored  in the  Premises  or used in the  construction  of any  improvements  or
alterations   to  the  Premises  by  Tenant  or  Tenant's   agents,   employees,
representatives or independent  contractors,  or (3) Tenant's failure to perform
its  obligations  to  remove  such  Asbestos-Containing   Materials  under  this
paragraph.

     35. [INTENTIONALLY DELETED]

     36.  Access by  Landlord.  Landlord and any of  Landlord's  Representatives
shall  have the right to enter the  Premises  at all  reasonable  times,  during
normal business hours if feasible under the  circumstances,  and upon reasonable
notice,  if  feasible  under the  circumstances,  (i) to  determine  whether the
Premises  are in  Good  Condition  or  whether  Tenant  is  complying  with  its
obligations under this Lease,  (ii) to do any necessary  maintenance or make any
restoration  to the  Premises  that  Landlord  has the  right or  obligation  to
perform,  (iii) to serve,  post, or keep posted any notices  required or allowed
under this Lease,  (iv) to post "for sale"  signs and,  during the final year of
the Term, "for rent", or "for lease" signs, (v) to show the Premises to brokers,
agents, buyers, tenants, or other persons interested in a listing of, financing,
purchasing,  or occupying the Premises or any portion of the Premises,  and (vi)
to shore the foundations,  footings, and walls of the Real Property and to erect
scaffolding and protective barricades around and about the Premises,  but not so
as to prevent  entry to the Premises and to do any other act or thing  necessary
for the  safety or  preservation  of the  Premises  if any  excavation  or other
construction is undertaken or is about to be undertaken on any adjacent property
or nearby street.  Landlord's rights under this paragraph extend with Landlord's
consent to the owner of adjacent property on which excavation or construction is
to take place and the adjacent property owner's agents, employees,  officers and
contractors.  Landlord shall not be liable for any  inconvenience,  disturbance,
loss of  business,  nuisance,  or other  damage  arising out of any entry on the
Premises as provided in this paragraph except damage resulting directly from the
grossly negligent acts of Landlord or Landlord's  Representatives.  Tenant shall
not be entitled to abatement or reduction of Base Monthly Rent or Rental because
of the  exercise  by  Landlord of any rights  under this  paragraph  unless such
exercise by Landlord  prevents Tenant from  reasonable  access to and use of the
Premises.

     37.  Alterations.  Tenant  shall  not make any  alterations,  improvements,
additions, installations, or changes of any nature in or to the Premises (any of
the preceding,  "Alterations")  without  Landlord's  prior written consent which
consent shall not be unreasonably withheld. At least 15 days prior to making any
Alterations, Tenant shall submit to Landlord, in written form, proposed detailed
plans  of such  Alterations.  Tenant  shall,  prior to the  commencement  of any
Alterations,  at Tenant's sole cost, (i) acquire (and deliver to Landlord a copy
of) a permit from  appropriate  governmental  agencies to make such  Alterations
(any conditions of which permit Tenant shall comply with, at Tenant's sole cost,
in a prompt and expeditious manner),  (ii) provide Landlord with ten days' prior
written notice of the date the  installation  of the Alterations is to commence,
so  that   Landlord   can   post   and   record   an   appropriate   notice   of
non-responsibility,  and  (iii)  obtain  (and  deliver  to  Landlord  proof  of)
reasonably  adequate  workers'  compensation  insurance  with  respect to any of
Tenant's employees installing or involved with such Alterations (which insurance
Tenant  shall  maintain  in force  until  completion  of the  Alterations).  All
Alterations  shall upon  installation  become the property of Landlord and shall
remain on and be surrendered  with the Premises on the Expiration  Date,  except
that Landlord may, at its election,  require  Tenant to remove any or all of the
Alterations, by so notifying Tenant in writing on or before the

                                        9
<PAGE>

Expiration  Date, in which event,  Tenant shall,  at its sole cost, on or before
the  Expiration  Date,  repair and restore the Premises to the  condition of the
Premises prior to the  installation  of such  Alterations to be removed.  Tenant
shall pay all costs for Alterations and other  construction done or caused to be
done by Tenant.  Tenant shall keep the Premises free and clear of all mechanics'
liens  resulting  from  Alterations  or other  construction.  Tenant may, at its
election, contest the correctness or validity of any such lien provided that (a)
immediately  on demand by Landlord,  Tenant  procures and records a lien release
bond,  issued by a corporation  satisfactory to Landlord and authorized to issue
surety bonds in the state in which the Premises are located,  in an amount equal
to 150  percent  of the  amount  of the  claim of lien,  which  bond  meets  the
requirements of California Civil Code Section 3143 or any successor statute, and
(b) Landlord may, at its election,  require Tenant to pay Landlord's  attorneys'
fees and costs in participating in such an action.

     38.  Surrender of Premises and Holding Over. On the  Expiration  Date,  (i)
Tenant shall  surrender to Landlord  the  Premises and all  Alterations  in Good
Condition except for Alterations that Tenant is obligated to remove as expressly
set forth in Paragraph  37,  above,  entitled  "Alterations",  (ii) Tenant shall
remove all of Tenant's Personal Property and perform all repairs and restoration
required by the removal of any Alterations or Tenant's  Personal  Property,  and
(iii) Tenant shall surrender to Landlord all keys,  entry devices,  and security
codes relating to the Premises (including,  without limitation,  any keys to any
exterior or interior  doors).  Landlord may elect to retain or dispose of in any
manner any Alterations or Tenant's Personal Property that Tenant does not remove
from the  Premises  on the  Expiration  Date as required by this Lease by giving
written notice to Tenant.  Any such  Alterations or Tenant's  Personal  Property
that  Landlord  elects to retain or dispose of shall  vest in  Landlord.  Tenant
waives all claims  against  Landlord  for any  damage to Tenant  resulting  from
Landlord's retention or disposition of any such Alterations or Tenant's Personal
Property.  Tenant shall be liable to Landlord for Landlord's  costs for storing,
removing, or disposing of any such Alterations or Tenant's Personal Property. If
Tenant  fails to  surrender  the  Premises to Landlord on the  Expiration  Date,
Tenant shall indemnify and defend  Landlord  against all  liabilities,  damages,
losses,  costs,  expenses,  attorneys'  fees,  and  claims  resulting  from such
failure,  including,  without  limitation,  any  claim  for  damages  made  by a
succeeding tenant. If Tenant, with Landlord's consent,  remains in possession of
the Premises  after the  Expiration  Date,  such  possession  by Tenant shall be
deemed to be a  month-to-month  tenancy  terminable on 30-days'  written  notice
given at any time by Landlord or Tenant. During any such month-to-month tenancy,
Tenant shall pay, as minimum Base Monthly Rent,  100 percent of the Base Monthly
Rent in effect  immediately prior to the Expiration Date. All provisions of this
Lease  except for those  pertaining  to Term shall apply to such  month-to-month
tenancy.

     39.  Assignment  and Other  Transfers.  Without  Landlord's  prior  written
consent, which shall not be unreasonably  withheld,  none of the following shall
occur, voluntarily, involuntarily, by operation of law, or otherwise (any of the
following,  a  "Transfer"):  any  assignment,   sublease,   disposition,   sale,
concession,  license, mortgage, encumbrance,  hypothecation,  pledge, collateral
assignment,  or other  transfer,  by Tenant of this Lease,  any interest in this
Lease, or all or any portion of the Premises; or Landlord shall not be liable in
damages (to Tenant or to any proposed  subtenant,  assignee or other  transferee
(any of the preceding a "Proposed  Transferee"))  if such consent is adjudicated
to have been  unreasonably  withheld,  and, in such event,  Tenant's sole remedy
shall be to have  the  proposed  Transfer  declared  as  valid as if  Landlord's
consent  had been  given,  although  Tenant  shall  be  entitled  to  reasonable
attorney's fees if Tenant is the prevailing party in such  litigation.  At least
60 days prior to entering into any Transfer, Tenant shall submit to Landlord the
sum of $400.00 (as payment toward Landlord's and Landlord's  attorneys' costs of
reviewing, consenting to, rejecting, and/or consummating any proposed Transfer),
and a  written  notice  ("Tenant's  Notice")  which  includes  or sets  forth in
reasonable  detail (a) the form of the  proposed  Transfer,  including,  without
limitation, all related agreements, documents, instruments, exhibits, and escrow
instructions, (b) the name and address of the Proposed Transferee, (c) the terms
and conditions of the proposed  Transfer,  including,  without  limitation,  the
commencement or effective date of the proposed Transfer, which shall be at least
60 days after  Tenant's  Notice is given,  and (d) the  nature,  character,  and
current  banking,  financial,  and other credit  information and references with
respect to the Proposed  Transferee and the business of the Proposed  Transferee
(including,  without  limitation,  tax returns for the most-recent five years, a
business  plan  with  cash-flow   projections  and  financial  projections  with
assumptions and competitive market analysis), in reasonably sufficient detail to
enable Landlord to determine the Proposed Transferee's financial responsibility.
Within 15 business  days after  Landlord's  receipt  from Tenant of such sum and
Tenant's Notice,  Landlord shall notify Tenant whether Landlord has consented to
the proposed  Transfer.  Any consent by Landlord to any proposed  Transfer shall
not  constitute  a consent  with  respect  to any other  Transfer.  If  Landlord
consents to any proposed Transfer,  and Tenant fails to consummate such Transfer
within 30 days of the  commencement  or effective date of the proposed  Transfer
(as set forth in Tenant's  Notice),  then such consent shall be deemed withdrawn
and Tenant shall be required again to comply with this paragraph before making a
Transfer. Landlord shall not have unreasonably withheld its consent with respect
to any Transfer if Landlord shall not have received such sum or Tenant's Notice,
if the nature or character of the Proposed  Transferee,  or the proposed use and
occupancy of the Premises by the Proposed Transferee, is not in keeping with the
dignity and character of the Project and the  surrounding  area, if the proposed
Transfer  will result in the  diminution  of the value or  marketability  of the
Premises,  if  Landlord  is  not  satisfied  that  the  Proposed  Transferee  is
creditworthy,  or if the proposed  Transfer  will  conflict  with or result in a
breach  of any of  the  provisions  of,  or  constitute  a  default  under,  any
agreement,  instrument, or document to which Landlord is a party or by which the
Real Property may be bound.  No Transfer shall release or discharge  Tenant from
any liability,  whether past,  present,  or future,  under this Lease and Tenant
shall continue to remain primarily liable under this Lease.  Tenant  irrevocably
assigns to Landlord,  as security for Tenant's obligations under this Lease, all
rent and other  amounts  from any  Transfer,  and  Landlord,  as assignee and as
special  attorney-in-fact  for Tenant,  or a receiver  for Tenant  appointed  on
Landlord's  application,  may collect such rent and other amounts and apply them
toward  Tenant's  obligations  under this  Lease;  except  that,  unless  Tenant
defaults under this Lease,  Tenant shall have the right to collect such rent and
other amounts.  Any Transfer  documents  must contain the following  provisions,
which  provisions  whether  contained in such Transfer  documents or not,  shall
apply to such Transfer:  (1) Such Transfer  shall be subject and  subordinate to
all provisions of this Lease;  (2) No Proposed  Transferee shall be permitted to
enter into any Transfer without  Landlord's  prior written  consent;  and (3) At
Landlord's option, in the event of cancellation or termination of this Lease for
any reason or the surrender of this Lease, whether  voluntarily,  involuntarily,
by operation of law, or otherwise, prior to the expiration of such Transfer, the
Proposed  Transferee shall make full and complete attornment to Landlord for the
balance of the term of such Transfer.  Such attornment  shall be evidenced by an
agreement  in form and  substance  satisfactory  to Landlord  which the Proposed
Transferee  shall execute and deliver to Landlord within five days after request
by Landlord.  Tenant shall promptly reimburse Landlord for Landlord's reasonable
cost (less any  payment  made by Tenant  with  Landlord  as set forth  above) of
reviewing,  consenting to, rejecting and/or  consummating any proposed Transfer,
including, without limitation, reasonable attorneys' fees. Tenant shall promptly
pay to  Landlord  50 percent of all rents and other  consideration,  of whatever
nature, payable by the Proposed Transferee (or receivable by Tenant) pursuant to
any Transfer,  which exceed (A) if a sublease of a portion of the Premises,  the
portion  of the Base  Monthly  Rent  that is  allocable  to the  portion  of the
Premises subleased (such allocation based on the area of the portion subleased),
or (B) if any other  Transfer,  the Base  Monthly  Rent.  Landlord  may,  at its
election,  by giving written notice (the "Recapture Notice") to Tenant within 15
days after receipt of Tenant's Notice, notify Tenant that Landlord intends

                                       10
<PAGE>

to recapture the Premises and terminate this Lease. If Tenant notifies  Landlord
in  writing,  within  ten days after the giving of the  Recapture  Notice,  that
Tenant withdraws Tenant's Notice,  then Tenant shall be deemed to have withdrawn
Tenant's  request for Landlord's  consent to the proposed  Transfer and Landlord
shall  have no right to  recapture  the  Premises  and/or  terminate  this Lease
pursuant  to this  paragraph.  If Tenant  fails to notify  Landlord  in writing,
within 15 days after the giving of the Recapture  Notice,  that Tenant withdraws
Tenant's Notice (or if Tenant notifies Landlord in writing, within 15 days after
the giving of the  Recapture  Notice,  that  Tenant does not  withdraw  Tenant's
Notice),  then (if and to the extent  permitted  by  applicable  law) this Lease
shall  automatically  be deemed  terminated as of the  commencement or effective
date stated in  Tenant's  Notice for the  proposed  Transfer,  and Tenant  shall
surrender  possession  of the Premises as of such date.  Landlord's  giving of a
Recapture Notice shall not constitute  Landlord's  consent to Tenant's  proposed
Transfer.

     40.  Default.  The  occurrence of any of the following  shall  constitute a
material default and breach of this Lease by Tenant:

          40. 1. The vacating or abandoning of the Premises by Tenant.

          40.2.  Tenant's failure to make any payment of Rental as and when due,
where such  failure  shall  continue  for a period of three  days after  written
notice of such failure from Landlord to Tenant; provided, however, that any such
notice  shall be in lieu of, and not in addition to, any notice  required  under
applicable unlawful detainer statutes.

          40.3.  Tenant's failure to observe or perform any of the provisions of
this Lease to be observed or  performed by Tenant,  other than  described in the
preceding two  paragraphs  where such failure shall  continue for a period of 30
days after  written  notice of such failure from  Landlord to Tenant;  provided,
however,  that any such notice  shall be in lieu of, and not in addition to, any
notice  required  under  applicable  unlawful  detainer  statutes;  and provided
further,  however, that if the nature of Tenant's default is such that more than
30 days are  required  for its cure,  then  Tenant  shall not be deemed to be in
default if Tenant  commenced  such cure within such 30-day period and thereafter
diligently  prosecutes such cure to completion  within 75 days after  Landlord's
written notice.

          40.4.  Tenant's  failure to deliver to Landlord,  within 20 days after
Landlord's  written  request,  any  financial  statement  of Tenant  (including,
without  limitation,  a  current  annual  balance  sheet of  Tenant)  reasonably
requested  by  Landlord,  or if any  financial  statement  given to  Landlord by
Tenant,  or by any assignee,  subtenant,  or guarantor of Tenant,  is materially
false or evidences  that  Tenant's  net worth is  negative,  and Tenant fails to
furnish to  Landlord,  within ten days after  written  notice  from  Landlord to
Tenant,  with cash as an additional  security  deposit in an amount equal to the
aggregate  Rental  payable  under  this Lease for the six full  calendar  months
immediately preceding such notice.

          40.5.  The making by Tenant of any general  arrangement  or assignment
for the  benefit  of  creditors;  Tenant's  becoming  bankrupt,  insolvent  or a
"debtor" as defined in 11 U.S.C.  Section 101, or any successor statute (unless,
in the case of a petition  filed  against  Tenant,  such  petition is  dismissed
within 30 days after its original filing);  the institution of proceedings under
the  bankruptcy  or similar laws in which Tenant is the debtor or bankrupt;  the
appointing of a trustee or receiver to take possession of  substantially  all of
Tenant's  assets  located at the Premises or of Tenant's  interest in this Lease
(unless possession is restored to Tenant within 30 days after such taking);  the
attachment,  execution or  'Judicial  seizure of  substantially  all of Tenant's
assets  located at the Premises or Tenant's  interest in this Lease (unless such
attachment,  execution or judicial  seizure is  discharged  within 30 days after
such attachment,  execution or judicial seizure); or, if Tenant is a partnership
or consists of more than one person or entity,  any partners of the  partnership
or any such other  person or entity  becoming  bankrupt or insolvent or making a
general arrangement or assignment for the benefit of creditors.

     41.  Landlord's  Remedies.  Landlord  shall have the following  remedies if
Tenant  commits a default or breach  under this Lease;  these  remedies  are not
exclusive,  but are cumulative in addition to any remedies provided elsewhere in
this Lease, or now or later allowed by law or in equity.

          41.1.  Continuation of Lease. No act by Landlord  (including,  without
limitation,  the acts set  forth in the  succeeding  sentence)  shall  terminate
Tenant's right to possession  unless  Landlord  notifies  Tenant in writing that
Landlord elects to terminate  Tenant's right to possession.  As long as Landlord
does not terminate Tenant's right to possession,  Landlord may (i) continue this
Lease in effect,  (ii)  continue to collect  Rental when due and enforce all the
other provisions of this Lease,  (iii) enter the Premises and relet them, or any
part of them, to third  parties for Tenant's  account,  for a period  shorter or
longer than the remaining term of this Lease, and (iv) have a receiver appointed
to collect Rental and conduct Tenant's business. Tenant shall immediately pay to
Landlord  all  costs  Landlord  incurs  in such  reletting,  including,  without
limitation,  brokers'  commissions,   attorneys'  fees,  advertising  costs  and
expenses of remodeling the Premises for such reletting.  Landlord has the remedy
described in California  Civil Code Section 1951.4 (which provides that Landlord
may continue  the Lease in effect  after  Tenant's  breach and  abandonment  and
recover  rent as it  becomes  due,  if Tenant has the right to sublet or assign,
subject only to reasonable limitations).

          41.2.  Rent from  Reletting . If  Landlord  elects to relet all or any
portion of the Premises as permitted  above,  rent that  Landlord  receives from
such  reletting  shall be applied to the payment of, in the following  order and
priority,  (i) any indebtedness  from Tenant to Landlord other than Base Monthly
Rent due from Tenant, (ii) all costs incurred by Landlord in such reletting, and
(iii) Base  Monthly Rent due and unpaid under this Lease.  After  applying  such
payments as referred to above, any sum remaining from the rent Landlord receives
from such  reletting  shall be held by Landlord and applied in payment of future
Base Monthly  Rent as it becomes due under this Lease.  In no event shall Tenant
be entitled to any excess rent received by Landlord.

          41.3.  Termination  of  Tenant's  Right to  Possession.  Landlord  may
terminate Tenant's right to possession of the Premises at any time, by notifying
Tenant  in  writing  that  Landlord  elects  to  terminate   Tenant's  right  to
possession. On termination of this Lease, Landlord has the right to recover from
Tenant (i) the worth at the time of the award of the unpaid  Base  Monthly  Rent
which  had been  earned at the time of such  termination,  (ii) the worth at the
time of the award of the  amount by which the  unpaid  Base  Monthly  Rent which
would have been earned after such  termination  until the time of award  exceeds
the amount of such loss of Base Monthly Rent that Tenant  proves could have been
reasonably  avoided,  (iii) the worth at the time of the award of the  amount by
which the unpaid Base Monthly Rent for the balance of the Term after the time of
award (had there been no such  termination)  exceeds  the amount of such loss of
Base Monthly Rent that Tenant proves could be reasonably  avoided,  and (iv) any
other amount  necessary to  compensate  Landlord for all  detriment  proximately
caused by

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<PAGE>

Tenant's  failure to  perform  Tenant's  obligations  under this Lease or in the
ordinary  course of things would be likely to result  therefrom.  The ..Worth at
the time of the award" of the amounts  referred to in Clauses (i) and (ii) above
is to be computed by allowing  interest at the Default Rate, as set forth above,
or if no Default Rate is set forth above,  then at the maximum rate permitted by
applicable  law. The "worth at the time of the award" of the amount  referred to
in Clause  (iii)  above is to be  computed  by  discounting  such  amount at the
discount rate of the Federal  Reserve Bank of San Francisco at the time of award
plus one percent.

          41.4.  Landlord's Right to Cure Default.  Landlord,  at any time after
Tenant fails to perform any  obligation or duty of Tenant under this Lease,  may
cure such failure at Tenant's  sole cost.  If Landlord at any time, by reason of
Tenant's  failure to  perform,  pays any sum or does any act that  requires  the
payment of any sum (plus a supervisory  fee of 15 percent of such sum), such sum
shall be due  immediately  from Tenant to Landlord at the time such sum is paid,
and shall be deemed additional rent under this Lease.

          41.5.  Enforcement  Costs. All costs and expenses incurred by Landlord
in connection  with  collecting any amounts and damages owing by Tenant pursuant
to the  provisions  of this Lease,  or to enforce any  provision  of this Lease,
including reasonable  attorneys' fees, whether or not any action is commenced by
Landlord,  shall be paid by Tenant to Landlord  upon demand.  If Tenant fails to
timely pay any  amount  due under this  paragraph,  then  (without  curing  such
default) interest at the Default Rate shall accrue (and be immediately  payable)
on such overdue amounts until it is paid.

          41.6. Interest and Late Charges. Late payment by Tenant to Landlord of
Rental will cause Landlord to incur costs not  contemplated  by this Lease,  the
exact amount of which would be impracticable or extremely difficult to fix. Such
costs  include,  without  limitation,   processing,  collection  and  accounting
charges,  and late  charges  that may be imposed on Landlord by the terms of any
deed of trust covering the Premises. Therefore, if any Rental is not received by
Landlord  within five days of its due date,  then,  without any  requirement for
notice to Tenant,  Tenant shall pay to Landlord an additional sum of ten percent
of such overdue amount as a late charge.  Such late charge represents a fair and
reasonable  estimate of the costs that Landlord will incur by reason of any late
payment  by  Tenant,  and  therefore  this  paragraph  is  reasonable  under the
circumstances  existing at the time this Lease is made.  Acceptance of such late
charge by  Landlord  shall not  constitute  a waiver of  Tenant's  default  with
respect to such overdue amount,  nor prevent Landlord from exercising any of the
other rights and remedies available to Landlord under this Lease. In addition to
the late charge payable by Tenant,  as provided above, if any such Rental is not
paid  within 30 days of the date such Rental was due,  then Tenant  shall pay to
Landlord  interest on such overdue  Rental at the Default  Rate.  Such  interest
shall additionally accrue and be payable by Tenant relative to any other amounts
payable by Tenant to Landlord  under the  provisions of this Lease which are not
paid when due.

          41.7.  Waiver.  No delay or omission  in the  exercise of any right or
remedy of Landlord in the event of any default by Tenant shall impair such right
or remedy or be construed as a waiver. The receipt and acceptance by Landlord of
delinquent  Rental shall not  constitute a waiver of any default  other than the
particular  Rental payment  accepted.  Landlord's  receipt and  acceptance  from
Tenant,  on any date (the "Receipt Date"),  of an amount less than Rental due on
such Receipt Date,  or to become due at a later date but  applicable to a period
prior to such Receipt Date,  shall not release  Tenant of its  obligation (i) to
pay the full amount of such Rental due on such  Receipt Date or (ii) to pay when
due the full amount of such Rental to become due at a later date but  applicable
to a  period  prior  to  such  Receipt  Date.  No act or  conduct  of  Landlord,
including,  without  limitation,,  the  acceptance  of the keys to the Premises,
shall  constitute  an acceptance by Landlord of the surrender of the Premises by
Tenant before the Expiration Date. Only a written notice from Landlord to Tenant
stating  Landlord's  election to terminate  Tenant's  right to possession of the
Premises  shall  constitute  acceptance  of the  surrender  of the  Premises and
accomplish a termination of this Lease. Landlord's consent to or approval of any
act by Tenant  requiring  Landlord's  consent or approval shall not be deemed to
waive or render  unnecessary  Landlord's  consent to or approval of any other or
subsequent  act by Tenant.  Any waiver by  Landlord  of any  default  must be in
writing and shall not be a waiver of any other  default  concerning  the same or
any other  provision of this Lease.  Tenant hereby waives any rights  granted to
Tenant under California Code of Civil Procedure  Section 1179,  California Civil
Code Section  3275,  and/or any  successor  statute(s).  Tenant  represents  and
warrants  that if Tenant  breaches  this Lease and,  as a result,  this Lease is
terminated,  Tenant  will not  suffer  any  undue  hardship  as a result of such
termination   and,  during  the  Term,  will  make  such  alternative  or  other
contingency  plans to provide for its vacation of the Premises and relocation in
the event of such  termination.  Tenant  acknowledges  that Tenant's waivers set
forth in this paragraph are a material part of the  consideration for Landlord's
entering  into this Lease and that  Landlord  would not have  entered  into this
Lease in the absence of such waivers.

     42, Subordination and Attornment. This Lease and Tenant's rights under this
Lease are subject and subordinate to any Mortgage,  ground lease " or underlying
lease,  and to all renewals,  modifications,  consolidations,  replacements,  or
extensions thereof, now or hereafter e affecting the Premises. The provisions of
this  paragraph  shall  be   self-operative,   and  no  further   instrument  of
subordination shall be required. In confirmation of such subordination, however,
Tenant shall promptly  execute and deliver any  instruments  that Landlord,  any
Lender, or the lessor of any ground or underlying lease, may request to evidence
such subordination.  Tenant hereby irrevocably constitutes and appoints Landlord
as Tenant's special  attorney-in-fact  to execute and deliver such  instruments.
Notwithstanding the preceding provisions of this paragraph, if any ground lessor
or Lender  elects to have this Lease  prior to the lien of its  ground  lease or
Mortgage,  and gives written  notice  thereof to Tenant that this Lease shall be
deemed prior to such ground lease or Mortgage, whether this Lease is dated prior
or  subsequent  to the date of such ground  lease or  Mortgage,  then this Lease
shall be deemed to be prior to the lien of such  ground  lease or  Mortgage  and
such ground lease or Mortgage  shall be deemed to be  subordinate to this Lease.
If any Lender,  or the lessor of any ground or  underlying  lease  affecting the
Premises,  shall  hereafter  succeed to the rights of Landlord under this Lease,
whether by  foreclosure,  deed in lieu of foreclosure,  or other-wise,  then (i)
such  successor  landlord  shall not be subject to any offsets or defenses which
Tenant might have against  Landlord,  (ii) such successor  landlord shall not be
bound by any  prepayment by Tenant of more than one month's  installment of Base
Monthly Rent or any other Rental,  (iii) such  successor  landlord  shall not be
subject to any liability or  obligation  of Landlord  except those arising after
such  succession,  (iv) Tenant  shall  attorn to and  recognize  such  successor
landlord  as  Tenant's  landlord  under this Lease,  (V) Tenant  shall  promptly
execute and deliver  any  instruments  that may be  necessary  to evidence  such
attornment, (vi) Tenant hereby irrevocably appoints Landlord (and such successor
landlord)  as Tenant's  special  attorney-in-fact  to execute  and deliver  such
instruments  on behalf of  Tenant,  and (vii) upon such  attornment,  this Lease
shall continue in effect as a direct lease between such  successor  landlord and
Tenant upon and  subject to A of the  provisions  of this  Lease.  If any Lender
requests reasonable amendment(s) to this Lease at any time during the Term, then
Tenant  shall not  unreasonably  withhold or delay its  written  consent to such
amendment(s).

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<PAGE>

     43. Estoppel Certificates.

          43. 1.  Within ten days  after  notice  from  Landlord,  Tenant  shall
execute and deliver to Landlord,  in recordable  form,  an estoppel  certificate
stating (i) that this Lease is  unmodified  and in full force and effect,  or in
full  force and  effect as  modified,  and  stating  A  modifications,  (11) the
then-current  Base Monthly Rent,  (iii) the dates to which Base Monthly Rent has
been paid in advance,  (iv) the amount of any security deposit,  prepaid rent or
other payment constituting Rental which has been paid, (v) whether or not Tenant
or  Landlord  is in default  under this  Lease,  and (vi) such other  matters as
Landlord shall reasonably request.  Tenant's failure to deliver such certificate
within such ten-day  period shall be  conclusive  upon Tenant for the benefit of
Landlord,  and any  successor  in interest to Landlord,  that,  except as may be
represented by Landlord,  this Lease is unmodified and in full force and effect,
no Rental has been paid more than 30 days in  advance,  and  neither  Tenant nor
Landlord is in default  under this Lease.  Tenant  irrevocably  constitutes  and
appoints  Landlord as its special  attorney-in-fact  to execute and deliver such
certificate  to any third  party if Tenant  fails to  deliver  such  certificate
within such ten-day period.

          43.2. In addition to Tenant's  obligation to provide  Landlord with an
estoppel  certificate as set forth in Paragraph 43.1, above,  Landlord agrees to
execute and deliver to Tenant,  upon written  request,  an estoppel  certificate
indicating  that this Lease is unmodified  and 'in full force and effect,  or in
full force and effect as  modified,  stating all  modifications,  as well as the
then-current  Base  Monthly  Rent (and the dates to which Base  Monthly Rent has
been paid), and whether or not, to the best of Landlord's  knowledge,  Tenant is
in default under this Lease.

     44. Brokers.  Tenant  represents that,  except for CAL-WEST REAL ESTATE, no
real estate broker, agent, finder, or other person is responsible bringing about
or negotiating  this Lease and Tenant has not dealt with any real estate broker,
agent,  finder,  or other person,  relative to this Lease in any manner.  Tenant
hereby indemnifies  Landlord against all liabilities,  damages,  losses,  costs,
expenses,  attorneys'  fees and claims  arising from any claims that may be made
against  Landlord by any real estate  broker,  agent,  finder,  or other  person
(other than as set forth above),  alleging to have acted on behalf of or to have
dealt with Tenant.

     45. Easements. Landlord may, at its election, from time to time, grant such
casements, rights and dedications,  and cause the recordation of parcel maps and
restrictions,  provided such easements,  rights,  dedications,  parcel maps, and
restrictions  do not  unreasonably  interfere  with the use of the  Premises  by
Tenant.  Tenant shall  promptly sign any documents or  instruments to accomplish
the foregoing upon request by Landlord.  Tenant irrevocably appoints Landlord as
Tenant's  special  attorney-in-fact  to execute and deliver  such  documents  or
instruments on behalf of Tenant if Tenant refuses or fails to do so.

     46. Limitations on Landlord's Liability.  If Landlord is in default of this
Lease, and as a consequence  Tenant recovers a money judgment against  Landlord,
such judgment  shall be satisfied only out of the proceeds of sale received upon
execution of such  judgment and levy against the right,  title,  and interest of
Landlord  in the Real  Property,  and out of rent or other  income from the Real
Property receivable by Landlord or out of the consideration received by Landlord
from the  sale or other  disposition  of all or any  part of  Landlord's  right,
title,  and  interest in the Real  Property.  Neither  Landlord nor the partners
comprising Landlord (if any) shall be personally liable for any deficiency.

     47. Sale or Transfer  of  Premises.  If  Landlord  sells or  transfers  any
portion of the  Premises,  Landlord,  on  consummation  of the sale or transfer,
shall be released from any liability  thereafter  accruing under this Lease.  If
any  security  deposit or prepaid  rent has been paid by  Tenant,  Landlord  may
transfer   the   security    deposit   and/or   prepaid   rent   to   Landlord's
successor-in-interest and on such transfer Landlord shall be discharged from any
further liability arising from the security deposit or prepaid rent.

     48. Quitclaim Dee . Tenant shall execute and deliver to Landlord,  promptly
on Landlord's  request on or after the Expiration  Date, a quitclaim deed to the
Premises, in recordable form, designating Landlord as transferee.

     49. No Merger. The voluntary or other surrender of this Lease by Tenant, or
a mutual  cancellation  of this Lease,  or a termination by Landlord,  shall not
work a merger,  and shall,  at the option of  Landlord,  terminate  any existing
subleases  or may,  at the  option of  Landlord,  operate  as an  assignment  to
Landlord of any such subleases.

     50. Attorneys' Fees. In the event any litigation,  arbitration,  mediation,
or other proceeding ("Proceeding") is initiated by any party against any r party
to enforce,  interpret or otherwise obtain judicial or quasi-judicial  relief in
connection with this Lease,  the prevailing  party in such  Proceeding  shall be
entitled to recover from the unsuccessful party all costs,  expenses, and actual
attorneys'  fees relating to or arising out of such  Proceeding  (whether or not
such  Proceeding  proceeds to  judgment),  and any  post-judgment  or post-award
proceeding including,  without limitation,  one to enforce any judgment or award
resulting from any such  Proceeding.  Any such judgment or award shall contain a
specific  provision for the recovery of all such  subsequently  incurred  costs,
expenses, and actual attorneys' fees.

     51.  Miscellaneous.  This  Lease  shall be  governed  by and  construed  in
accordance with the laws of the state in which the Premises are located.  If the
Premises are located outside of California, then the references in this Lease to
California  statutes (such as California Civil Code Sections  1932(2),  1933(4),
1941, 1942, 3143,  3262, and 3275,  California Code of Civil Procedure  Sections
1179 and 1265.130,  and California Health and Safety Code Section 25359.7) shall
be deemed to  include  any  relevant  statute of the  jurisdiction  in which the
Premises  are  located  that is  comparable  to such  California  statutes.  For
purposes  of venue and  jurisdiction,  this Lease shall be deemed made and to be
performed in the City of San Diego,  California (whether or not the Premises are
located in San Diego,  California).  This Lease may be executed in counterparts,
each of which  shall be  deemed  an  original  and all of which  together  shall
constitute one document. Whenever the context so requires, all words used in the
singular  shall be  construed  to have been used in the plural (and vice versa),
each  gender  shall be  construed  to include  any other  genders,  and the word
"person" shall be construed to include a natural person, a corporation,  a firm,
a partnership,  a joint venture,  a trust,  an estate or any other entity.  Each
provision  of this Lease shall be valid and  enforceable  to the fullest  extent
permitted  by law. If any  provision  of this Lease or the  application  of such
provision  to any person or  circumstance  shall,  to any extent,  be invalid or
unenforceable, the remainder of this Lease, or the application of such provision
to persons or  circumstances  other than those as to which it is held invalid or
unenforceable,  shall not be affected by such  invalidity  or  unenforceability,
unless such provision or such application of such provision is essential to this
Lease.  This Lease shall become  effective  when it has been executed by each of
Landlord and Tenant. Subject to any restriction on transferability  contained in
this Lease,  this Lease shall be binding  upon and shall inure to the benefit of
the

                                       13
<PAGE>

successors-in-interest  and assigns of each party to this Lease. Nothing in this
paragraph shall create any rights  enforceable by any person not a party to this
Lease, except for the rights of the  successors-in-interest  and assigns of each
party to this Lease,  unless such rights are expressly  granted in this Lease to
other specifically  identified  persons.  The headings of the paragraphs of this
Lease have been  included only for  convenience,  and shall not be deemed in any
manner to modify or limit any of the provisions of this Lease, or be used in any
manner  in the  interpretation  of this  Lease.  Time and  strict  and  punctual
performance  are of the essence  with  respect to each  provision of this Lease.
This Lease  contains  the entire  agreement  between  Landlord  and Tenant  with
respect  to the  subject  matter of this  Lease,  is a  complete  and  exclusive
statement  of  the  terms  of  such   agreement,   and   supersedes   all  prior
understandings, agreements, representations and warranties, if any, with respect
to such  subject  matter.  All  notices  or  other  communications  required  or
permitted  to be given to Tenant or  Landlord  shall be in writing  and shall be
personally  delivered,  sent by certified mail, postage prepaid,  return receipt
requested, or sent by an overnight express courier service that provides written
confirmation  of  delivery,  to Tenant at the  Premises  and to  Landlord at its
address as set forth in the  introductory  paragraph  of this  Lease.  Each such
notice or other communication shall be deemed given, delivered and received upon
its actual  receipt,  except that if it is sent by mail in accordance  with this
paragraph,  then it shall be deemed  given,  delivered  and received  three days
after the date such notice or other  communication  is deposited with the United
States Postal Service in accordance with this paragraph.  Landlord or Tenant may
give a notice of a change of its  address to the other.  If more than one person
is Tenant,  then the  obligations  of Tenant under this Lease shall be the joint
and several obligations of each of such persons; provided, however, that any act
or  signature  of one or more of any of such  persons  and any  notice or refund
given to or served on any one of such persons  shall be fully binding on each of
such persons. All provisions,  whether covenants or conditions,  to be performed
or observed by Tenant shall be deemed to be both covenants and  conditions.  All
payments  to be made by Tenant to  Landlord  under this Lease shall be in United
States currency.

     52.   Additional   Provisions.   Attached   Paragraph(s)  Exhibits A-I  are
incorporated in this Lease by this reference.

LANDLORD:                          HELF INVESTMENTS, A CALIFORNIA PARTNERSHIP

                                   By:

                                   Its:

TENANT:                            PARAMARK ENTERPRISES, INC.,
                                   a DELAWARE CORPORATION

                                   By:/s/ Alan S. Gottlich

                                   Its: President and CFO

                                       14

<PAGE>
                                  Exhibit "A"

                              Description of Land

ALL LAND LOCATED UNDER 1919 FRIENDSHIP DRIVES, EL CAJON, CALIFORNIA.





<PAGE>

                                   Exhibit "B"
                             Description of Premises

1919 FRIENDSHIP DRIVE, SUITE B. EL CAJON, CALIFORNIA 92020





<PAGE>

                                   Exhibit "C"
                                Landlord's Work

"NONE" TENANT TAKES PREMISES IN ITS NOW "AS-IS" CONDITION.




<PAGE>

                                  Exhibit "D"

                                    Expenses

     1.  Salaries,  wages,  medical  benefits,  insurance  (including,   without
limitation,  group life and  disability  insurance),  union and general  welfare
benefits, pension payments,  payroll taxes, workers' compensation,  uniforms and
related  expenses  for  all  personnel   involved  in  the  operation,   repair,
replacement,  maintenance,  and management of the Project  (including a pro rata
share of such expenses for employees of Landlord who do not work  exclusively at
the Project).

     2. All cost and expenses relating to general  maintenance and repair of the
Project, including,  without limitation, and, among other things, the driveways,
asphalt,  and concrete surfaces,  the structural  components of the improvements
located within the Project, including the roof, painting, landscaping (including
irrigational sprinkler systems), window cleaning,  janitorial and other cleaning
services, pest and termite control and removal, landscape services, and security
services, if any. Supplies (including,  without limitation,  cleaning supplies),
and tools and other materials, and sales and other taxes on such items.

     3. The cost of keeping the  parking  area in Good  Condition  and free from
litter,  dirt,  debris,  and other  obstructions,  and keeping all  lighting and
signage serving the Project in Good Condition and fully operating.

     4.  The   cost  of  all   gas,   oil,   electricity,   heat,   ventilation,
air-conditioning,  water, sewage disposal, refuse collection and disposal, steam
for  heating,  and other  services  and  utilities  serving the Project (but not
individual  tenants),   together  with  any  taxes  on  such  utilities,  refuse
collection and disposal, and water and sewer charges, and the maintenance of all
components,  systems,  and  apparatus by which such  utilities  and services are
provided.

     5. All Insurance Expenses including,  without limitation,  premiums, costs,
expenses and deductibles (or similar costs or charges) of and/or with respect to
insurance Landlord maintains,  including,  without limitation,  public liability
and property damage insurance, fire and extended coverage insurance,  boiler and
machinery   insurance,   flood   insurance,   earthquake   insurance,   business
interruption insurance, rent insurance,  fidelity insurance,  and/or plate-glass
insurance.

     6.  Whether  or  not  capitalized  under  generally   accepted   accounting
principles,  the cost of operation,  maintenance,  repairs,  and replacements of
electrical fixtures,  lighting,  wiring and electrical systems, meters, heating,
ventilating  and  air-conditioning  equipment  and  systems,  pipes and plumbing
systems, structural items, walls, roofs, elevators, parking lots, driveways, and
other  paved  areas,  life  and/or  property  protection   (including,   without
limitation,  sprinklers)  systems,  window washing  equipment,  and/or any other
portions of the Real Property.

     7. The cost of, and/or the cost of the rental of, together with the cost of
the  installation  of, any security or other system used in connection with life
or property protection (including, without limitation, all machinery, electronic
systems, and other equipment comprising any part of such systems).

     8.  Whether  or  not  capitalized  under  generally   accepted   accounting
principles,  costs for alterations and  improvements  made by reason of the laws
and requirements of any public  authorities and/or the requirements of insurance
bodies or Landlord's insurer, and costs of capital improvements,  equipment,  or
machinery  installed for the purpose of reducing energy  consumption or reducing
other Lease  Expenses set forth in this  Exhibit or set forth  elsewhere in this
Lease (including, without limitation,  Insurance Expenses, if applicable), which
costs shall be amortized over five years.

     9. Reasonable legal, accounting, and other professional fees.

     10. Reserves,  as reasonably  determined by Landlord,  for any of the items
set  forth  above to be  incurred  in a  subsequent  year  and/or  for any Lease
Expenses set forth elsewhere in this Lease to be incurred in a subsequent  year,
including, without limitation, reserves for maintenance and replacement expenses
to be  incurred  in  subsequent  years for roofs,  parking  lots and other paved
surfaces,  HVAC, and other portions of the Real Property, which reserves in each
case shall be based upon the projected cost of such  maintenance and replacement
expense  divided by the number of years until such  maintenance  and replacement
expense is projected to occur, as reasonably determined by Landlord.

     11. To the extent not  exceeding  the greater of five  percent of the gross
rental  income  of the Real  Property  or ten  percent  of the sum of the  Lease
Expenses  (including,  without  limitation,  Real Property Taxes,  and Insurance
Expenses), an amount for management fees or, if no managing agent is employed by
Landlord,  a sum in  lieu of  management  fees  which  is not in  excess  of the
then-prevailing  rates for management fees of comparable projects in the area or
region in which the Premises are located.

     12. All other charges  properly  allocable in  accordance  with real estate
accounting  practices  customarily  used in the  area or  region  in  which  the
Premises are located.
<PAGE>

                                  Exhibit "E"

                                     Rules

     1. Tenant, and Tenant's Invitees,  shall neither loiter in the entrances or
corridors  of the  Project,  nor in any way  obstruct  the  sidewalks,  entries,
passages,  halls,  stairways (if any) and elevators (if any) of the Project, and
shall use the same only as  passageways  and means of  passage to and from their
respective offices.

     2.  Elevators  of the  Project,  if any,  shall not be used  during  normal
business hours for the moving or  transporting of freight,  furniture,  business
equipment,  merchandise and/or bulky matter.  Such moving and transporting shall
be performed only upon Landlord's prior written consent.

     3. All  trash,  refuse,  and waste  materials  shall be stored in  adequate
containers and regularly  removed from the Premises.  These containers shall not
be  visible to the  general  public  and shall not  constitute  a health or fire
hazard or nuisance to any tenant.

     4. Tenant and Tenant's Invitees shall not use any Parking Area for anything
but parking motor  vehicles.  All motor  vehicles  shall be parked in an orderly
manner within the painted lines defining the individual  parking spaces.  During
peak  periods of  business  activity,  Landlord  may,  at its  election,  impose
limitations  in all or parts of any  Parking  Area as to the  length of time for
parking  use.  Tenant  and  Tenant's  Invitees  shall not use any area for motor
vehicle parking except the areas  specifically  designated for employee  parking
for the  particular  period  of time the use is to be  made.  Tenant  shall  not
designate an area for employee  parking except any area designated in writing by
Landlord.

     5. No person shall use any utility area,  truck loading area, or other area
reserved for use in  conducting  business,  except for the specific  purpose for
which permission to use such area has been given.

     6. Without the prior written  consent of Landlord,  no person shall use any
of the Common Area for any of the following:

          6. 1. Vending, peddling, soliciting orders for sale or distributing of
any merchandise, device, service, periodical, book, pamphlet, or other matter.

          6.2.  Exhibiting or distributing any sign,  placard,  banner,  notice,
circular, booklet, handbill, or other material.

          6.3. Soliciting membership in any organization,  group, or association
or soliciting contributions for any purpose.

          6.4. Parading, patrolling,  picketing,  demonstrating,  or engaging in
conduct that might  interfere  with the use of the Common Area or be detrimental
to any of the business establishments in the Project.

          6.5.  Using the Common Area for any purpose  when none of the business
establishments in the Project is open for business.

          6.6.  Discarding any paper,  glass, or extraneous  matter of any kind,
except in designated receptacles.

     7. Landlord shall prescribe the weight,  size and position of all equipment
or objects weighing more than 500 pounds brought into the Project,  and also the
times of  moving in and out of the  Project;  and all such  moving  must be done
under the supervision of Landlord. Landlord will not be responsible for any loss
of or damage to any such  equipment  or objects  from any cause;  but all damage
done to the Project by moving or maintaining any such equipment or objects shall
be repaired at the expense of Tenant.

     8.  Two  keys  will be  furnished  by  Landlord  for  every  store  and any
additional  key required  must be obtained from  Landlord.  Tenant shall deposit
with  Landlord  $25.00 for each key  furnished  by  Landlord.  All keys shall be
surrendered to Landlord on the Expiration Date. Tenant will not change any locks
without Landlord's prior written consent.

     9. Landlord's  employees shall not perform any work nor do anything outside
their  regular  duties  unless  under  special  instructions  from  Landlord  or
Landlord's designated agent, and no such employee shall admit any person (Tenant
or  otherwise)  to any store  without  instructions  from Landlord or Landlord's
agent.

     10.  Landlord  may  prohibit any  supplier  from making  deliveries  to the
Project because of undesirable  conduct of  deliverymen,  such as the parking of
delivery vehicles contrary to Landlord's instructions.

     11. At any time  while a  watchman  is in charge  of the  Project,  persons
entering or leaving the Project may be  questioned  by the  watchman as to their
business in the Project;  and anyone not  satisfying  the watchman of his or her
right to enter the Project may be excluded by the watchman.

     12.  Tenant  shall not use, or connect  with the  electrical  system of the
Project,  any more lights than are provided for in each room on the Commencement
Date,  or any  electric  lights or  fixtures  of higher  candle  power  than are
provided for in each room on the  Commencement  Date, or any fan, motor or other
apparatus, without Landlord's prior written consent.

     13. Tenants,  and Tenant's  Invitees,  shall observe  faithfully and comply
strictly with these rules and such other rules as Landlord may from time to time
adopt for the  Premises or the Common Area in  Landlord's  absolute  discretion.
Tenant shall cause its Tenants' Representatives to observe faithfully and comply
strictly with all of such rules.
<PAGE>
                                    EXHIBIT F

                       ARTICLE 13: SUBJECT TO MASTER LEASE

          Section  13.01  Master  Lease and  Sublease.  This Lease is a Sublease
under and shall be subject and  subordinate  to (1) a master  Lease (the "Master
Lease") dated  October 18, 1983 between the County of San Diego, as lessor,  and
HELF PROPERTIES,  INC., a California corporation,  as lessee, which Master Lease
is also  known as County or San Diego  Contract  No.  7052R and (ii) a  Sublease
dated January 1, 1984 between HELF PROPERTIES,  INC., a California  corporation,
as sublessor, and HELF Investments, as Sublessee.

          Section  13.02  Definitions.  For purposes or sections  13.03  through
13.06 only, the following definitions shall apply:

          (a)       "Sublease" shall mean this Lease;
          (b)       "Sublessee" shall mean Tenant;
          (C)       "Sublessor" shall mean Landlord
          (d)       "Subleased  Premises" shall mean the Premises;  
          (e)       "County" shall mean the County of San Diego; and
          (f)       all  other  Undefined   capitalized  terms  shall  have  the
                    meanings assigned to them in the Master Lease.

          Section  13.03  Indemnification.  Sublessee  shall  indemnify and save
harmless  County,  of San Diego,  its officers,  agents,  and employees from and
against any and all claims, demand,  liabilities,  or loss of any kind or nature
which the County,  its officers,  agents,  or employees may sustain or incur, or
which  may be  imposed  upon  them or any of them for  injury  to,  or death of,
persons or damage to property,  as a result of, arising out of, or in any manner
connected with this Sublease or with occupancy and use of the subleased premises
by Sublessee, its officers, agents, employees,  licensees,  patrons, or visitors
Sublessee  agrees  to pay any and all  costs  and  expenses,  including  but not
limited to, court costs and reasonable  attorneys fees incurred by County of any
such claims, demands, or liabilities.

          Section 13.04  Insurance.  Sublessee  agrees to provide  County with a
Certificate  of Public  Liability  and  Property  Damage  insurance in an amount
satisfactory to the Lease Administrator, but in no event less than:

          (a)       $500,000 bodily injury each person,
          (b)       $ 1,000,000 bodily injury each occurrence, and
          (c)       $100,000  property  damage or 
                    $1,000,000  combined  single limit in lieu of above,
          (d)       Worker's compensation to statutory limits.

          Section  13.05  Provisions  Constituting'  Sublease.  The  Sublease is
subject  to all of the  terms  and  conditions  of the  Master  Lease  including
Gillespie Field Development Standards and Performance Standards. Sublessee shall
assume and perform the obligations of sublessor and lessee in said Master Lease,
to the extent said terms and conditions are applicable to the premises subleased
pursuant to this Sublease.  Sublessee shall not commit or permit to be committed
on the Premises any act or omission which shall violate any term or condition of
the Master Lease.  In the event of the  termination of  Sublessor's  interest as
Lessee under the Master Lease for any reason, then this Sublease shall terminate
coincidently  therewith  without  any  liability  or  Sublessor  and  County  to
SUblessee.

          Section 13.06 Federal Aviation Administration Requirements.

          (a) Sublessee for itself, its personal representatives,  Successors in
interest,  and  assigns,  as a part of the  consideration  hereof,  does  hereby
covenant  and , agree  that (1) no  person on the  grounds  of race,  color,  or
national origin shall be exclude from participation,  denied the benefits of, or
be otherwise subjected to discrimination in the use of said facilities; (2) that
in the

<PAGE>
construction  of any  improvements  on,  over,  or  under  such  land,  and  the
furnishing  of services  thereon,  no person on the grounds of race,  color,  or
national origin shall be excluded from participation in, denied the benefits of,
or otherwise be subjected to  discrimination;  and (3) that Sublessee  shall use
the premises in compliance with all other requirements imposed by or pursuant to
Title 49, Code of Federal Regulations, Department of Transportation, Subtitle A,
Office  of the  Secretary,  Part  21,  Nondiscrimination  in  Federally-assisted
programs of the  Department  of  Transportation-Effectuation  of Title VI of the
Civil Rights Act of 1964, and as said Regulations may be amended.

     (b)  That in the  event of  breach  of any of the  above  nondiscrimination
covenants, County shall have the right to terminate the Lease and to reenter and
repossess  said land and the  facilities  thereon,  and hold the same as if said
Lease had never been made or issued.

     (c) Sublessee shall furnish its  accommodations  and/or services on a fair,
equal and not unjustly  discriminatory  basis to all users  thereof and is shall
charge fair, reasonable and not unjustly  discriminatory prices for each unit or
service,  PROVIDED  THAT  Sublessee  may  be  allowed  to  make  reasonable  and
nondiscriminatory  discounts,  rebates or other similar type of price reductions
to volume purchasers.

     (d)  Non-compliance  with  Provision (c) above shall  constitute a material
breach  thereof and in the event of such  non-compliance  County  shall have the
right to terminate  this Lease and the estate hereby created  without  liability
therefore or at the election of County or the United  States either or both said
Governments shall have the right to judicially  enforce  Provisions (a), (b) and
(c).

     (e) Sublessee assures that it will undertake an affirmative  action program
as required by 14 CFR Part 152, Subpart E, to insure that no person shall on the
grounds  of  race,  creed,  color,  national  origin,  or sex be  excluded  from
participating in any employment  activities  covered in 14 CFR Part 152, Subpart
E.  Sublessee  assures  that no person  shall be excluded on these  grounds from
participating  in or  receiving  the  services  or  benefits  of any  program or
activity  covered by this subpart.  Sublessee  assures that it will require that
its covered suborganizations provide assurances to Sublessee that they similarly
will undertake  affirmative action programs and that they will require assurance
form their  suborganizations,  as required by 14 CFR Part 152,  Subpart E to the
same effect.

<PAGE>

                                  Exhibit "G"

               Prohibition Against Asbestos-Containing Materials

     Tenant shall not allow or permit any materials  which  contain  asbestos in
any form or concentration ("Asbestos-Containing Materials") to be used or stored
in the Premises or used in the  construction of any  improvements or alterations
to the Premises, including without limitation building or construction materials
and supplies.  Such  prohibition  against  Asbestos-Containing  Materials may be
considered safe or approved for use by a manufacturer, supplier, or governmental
authority,  or by common use or practice.  Landlord  shall have the right,  upon
reasonable  notice,  to enter upon and conduct  inspections  of the  Premises to
determine Tenant's  compliance with this paragraph.  If Tenant allows or permits
Asbestos-Containing  Materials  to be used or stored in the  Premises or used in
the construction of any improvements or alterations to the Premises,  (a) Tenant
shall, upon notice from Landlord,  immediately  remove such  Asbestos-Containing
Materials  at  Tenant's  sole  cost,  (b) such  removal  shall  comply  with all
applicable  laws,  regulations,  and  requirements  concerning  asbestos and the
removal  and  disposal  of  Asbestos-Containing   Materials,  (c)  Tenant  shall
reimburse  Landlord for all expenses  incurred in connection with any inspection
of the Premises  conducted by Landlord,  and (d) unless  Tenant  completes  such
removal  within  30 days  after  notice  from  Landlord,  Landlord  may,  at its
election,  do either or both of the  following:  (i) declare Tenant in breach of
this Lease and terminate this Lease upon 10 days prior written notice to Tenant,
and (ii)  remove and  dispose of the  Asbestos-Containing  Materials  and obtain
reimbursement from Tenant for the cost of such removal and disposal.

     Tenant  shall  indemnify  Landlord  and  Landlord's  directors,   officers,
employees and agents, against all costs,  liability,  expenses,  penalties,  and
claims for damages, including without limitation litigation costs and attorneys'
fees,  arising from (A) the presence of  Asbestos-Containing  Materials upon the
Premises,  to the extent  that such  Asbestos-Containing  Materials  are used or
stored  in the  Premises  or used in the  construction  of any  improvements  or
alterations   to  the  Premises  by  Tenant  or  Tenant's   agents,   employees,
representatives,  or  independent  contractors,  (B)  any  lawsuit,  settlement,
governmental  order, or decree relating to the presence,  handling,  removal, or
disposal of  Asbestos-Containing  Materials  upon or from the  Premises,  to the
extent  that  such  Asbestos-Containing  Materials  are  used or  stored  in the
Premises or used in the  construction of any  improvements or alterations to the
Premises  by Tenant or  Tenant's  agents,  (c)  Tenant's  failure to perform its
obligations to remove such Asbestos-Containing Materials under this paragraph.

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<CIK>                          0000915661
<NAME>                         PARAMARK ENTERPRISES, INC.
       
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