PARAMARK ENTERPRISES INC
10QSB, 1998-11-12
BAKERY PRODUCTS
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                       Securities and Exchange Commission
                             Washington, D.C. 20549
                                  FORM 10-QSB

(Mark One)

[X]  QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT
     OF 1934 
          For the quarterly period ended September 30, 1998 .

[  ] TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
     ACT
          For the transition period from _____________ to _____________

                         Commission file number 0-23026

                           Paramark Enterprises, Inc.
    ------------------------------------------------------------------------
        (Exact name of small business issuer as specified in its charter)

         Delaware                                   22-3261564
    ------------------------------------------------------------------------
 (State or other jurisdiction              (I.R.S. Employer Identification
 of incorporation or organization)          No.)

                 One Harmon Plaza, Secaucus, New Jersey 070940
    ------------------------------------------------------------------------
                    (Address of principal executive offices)

                                  201-422-0910
    ------------------------------------------------------------------------
                 (Issuer's telephone number including area-code)


    ------------------------------------------------------------------------
      (Former name, former address and former fiscal year, if changed since
       last report)

Check  whether the issuer (1) filed all reports  required to be filed by Section
13 or 15(d) of the  Exchange  Act during the past 12 months (or for such shorter
period that the  registrant  was required to file such reports) and (2) has been
subject to such filing requirements for the past 90 days. Yes _X_  No ___

                      APPLICABLE ONLY TO CORPORATE ISSUERS

State the number of shares outstanding of each of the issuer's classes of common
stock as of the latest practicable date:

    Common Stock, $.01 par value - 3,373,083 shares as of November 14, 1998.

Transitional Small Business disclosure Format (check one):
         Yes ___    No  _X_

<PAGE>
                            Paramark Enterprises Inc.


PART I   FINANCIAL INFORMATION

ITEM 1   FINANCIAL STATEMENTS

         INDEX TO FINANCIAL STATEMENTS                                      PAGE

         Balance Sheets at December 31, 1997 and                              3
         September 30, 1998.

         Statements of Operations for the three and nine                      4
         months ended September 30, 1997 and September 30, 1998.

         Statements of Cash Flows for the three and nine                      5
         months ended September 30, 1997 and September 30, 1998.

         Notes to Financial Statements                                        6


ITEM 2   MANAGEMENT'S DISCUSSION AND ANALYSIS OF
         FINANCIAL CONDITION AND RESULTS OF OPERATIONS                        9

PART II

Item 1   Legal Proceedings                                                   15

Item 2   Changes in Securities                                               15

Item 3   Defaults upon Senior Securities                                     15

Item 4   Submission of Matters to a Vote
            of Security Holders                                              15

Item 5   Other Information                                                   16

Item 6   Exhibits and Reports on Form 8-K                                    16

SIGNATURES                                                                   17

                                      -2-
<PAGE>
PART I - FINANCIAL INFORMATION   ITEM 1 - FINANCIAL STATEMENTS


                           PARAMARK ENTERPRISES, INC.
                          CONSOLIDATED BALANCE SHEETS
<TABLE>
<CAPTION>
                                                                   December 31,       September 30,
                                                                       1997               1998
                                                                    (Audited)          (Unaudited)
<S>                                                                <C>                 <C>        
ASSETS

Current Assets:
  Cash                                                             $   122,561         $ 1,059,761
  Accounts receivable, less allowance for doubtful accounts            259,271             290,555
  Notes receivable - current maturities                                 69,837             500,000
  Inventory                                                            234,822             244,429
  Prepaid expenses and other current assets, net                        35,291              73,418
                                                                   -----------         -----------
        Total current assets                                           721,782           2,168,163

Notes receivable, net of current portion                                     0             500,000
Property and equipment                                                 453,296             516,210
Excess of cost over fair value of net assets acquired                  476,667                   0
                                                                   -----------         -----------

    Total Assets                                                   $ 1,651,745         $ 3,184,373
                                                                   ===========         ===========


LIABILITIES AND STOCKHOLDERS' EQUITY

Current Liabilities:
    Accounts payable and accrued expenses                          $ 1,142,415         $   689,724
    Current maturities of long-term debt                               258,545              72,546
                                                                   -----------         -----------
    Total current liabilities                                        1,400,960             762,270

Long-term debt, net of current maturities                               69,460                   0
                                                                   -----------         -----------

    Total liabilities                                                1,470,420             762,270
                                                                   -----------         -----------


STOCKHOLDERS' EQUITY

Preferred Stock                                                              0                   0
Common Stock                                                            30,702              33,740
Additional paid-in capital                                           6,759,352           6,813,705
Accumulated deficit                                                 (6,608,729)         (4,425,342)
                                                                   -----------         -----------
    Total stockholders' equity                                         181,325           2,422,103
                                                                   -----------         -----------

    Total Liabilities and Stockholders' Equity                     $ 1,651,745         $ 3,184,373
                                                                   ===========         ===========
</TABLE>

                       SEE NOTES TO FINANCIAL STATEMENTS

                                      -3-
<PAGE>
                           PARAMARK ENTERPRISES, INC.
                      CONSOLIDATED STATEMENT OF OPERATIONS
                                  (UNAUDITED)
<TABLE>
<CAPTION>
                                                        For the Three Months              For the Nine Months
                                                         Ended September 30,               Ended September 30,
                                                       1997              1998            1997              1998
<S>                                                <C>              <C>              <C>              <C>        
Revenue:
    Wholesale sales                                $ 1,589,638      $   876,811      $ 2,572,352      $ 3,367,508
    Sales from Company-owned stores                     48,422           14,113          143,000           86,227
    Royalties and licensing fees                        18,311           20,000          101,866           80,000
                                                   -----------      -----------      -----------      -----------
        Total revenue                                1,656,391          910,925        2,817,218        3,533,736

Operating expenses:
    Cost of goods sold                               1,276,030          829,497        2,073,153        2,816,336
    Bakery selling, general and administrative         182,020          164,631          560,617          754,612
Corporate selling, general and administrative          273,721          270,833          866,884          815,031
                                                   -----------      -----------      -----------      -----------
        Total operating expenses                     1,731,770        1,264,960        3,500,654        4,385,978
                                                   -----------      -----------      -----------      -----------
Loss from operations                                   (75,379)        (354,035)        (683,436)        (852,242)
                                                   -----------      -----------      -----------      -----------

Other income (expense):
    Interest income (expense), net                     (13,277)         (42,012)          18,341         (147,589)
    Income tax expense                                 (12,597)               0          (12,597)               0
    Loss from relocation of bakery                           0         (129,192)               0         (129,192)
    Gain from sale of assets                                 0        3,322,567                0        3,312,410
    Other income                                            15                0           63,592                0
                                                   -----------      -----------      -----------      -----------
        Total other income (expense)                   (25,859)       3,151,363           69,696        3,035,629
                                                   -----------      -----------      -----------      -----------

Net income (loss)                                  ($  101,238)     $ 2,797,328      ($  613,740)     $ 2,183,387
                                                   ===========      ===========      ===========      ===========


Net income (loss) per common share                 ($     0.03)     $      0.86      ($     0.20)     $      0.67
                                                   ===========      ===========      ===========      ===========


Weighted average number of
    common shares outstanding                        3,070,083        3,257,246        3,070,083        3,257,246
                                                   ===========      ===========      ===========      ===========
</TABLE>

                       SEE NOTES TO FINANCIAL STATEMENTS

                                      -4-
<PAGE>
                           PARAMARK ENTERPRISES, INC.
                      CONSOLIDATED STATEMENT OF CASH FLOWS
                                  (UNAUDITED)
<TABLE>
<CAPTION>
                                                                            For the Nine Months
                                                                            Ended September 30,
                                                                         1997                1998
<S>                                                                  <C>                 <C>        
Cash flow from operating activities:
    Net income (loss)                                                ($  512,501)        $ 2,183,387
Adjustments to reconcile net income (loss) to net cash from
    operating activities:
        Depreciation and amortization                                     48,941             107,827
        Gain from sale of assets                                               0          (3,312,410)
        Non cash loss from sale of assets                                      0               1,406
        Non cash loss from relocation of bakery                                0              20,499
        Net write-off of receivable resulting from asset sale                  0             (26,845)
        Noncash consulting fees and interest expense                           0              57,390
        Changes in operating assets and liabilities:
        (Increase) decrease in accounts receivable                       119,297             (31,284)
        (Increase) decrease in inventories                               (89,692)             (9,607)
        (Increase) decrease in prepaid expenses and
           other current assets                                           (3,049)            (38,126)
        Increase (decrease) in accounts payable and
           accrued expenses                                             (237,770)           (452,691)
        Increase (decrease) in other current liabilities                       0                   0
                                                                     -----------         -----------

Net cash used in operating activities                                   (674,774)         (1,500,454)
                                                                     -----------         -----------


Cash flows from investing activities:
    Proceeds from sale of assets                                               0           2,798,052
    Purchases of equipment                                               (71,203)           (174,775)
                                                                     -----------         -----------

Net cash provided by (used in) investing activities                      (71,203)          2,623,277
                                                                     -----------         -----------


Cash flows from financing activities:
    Proceeds from financing                                              163,855           1,315,893
    Proceeds from notes receivable                                       658,303              69,837
    Payment of notes payable                                            (115,266)         (1,571,353)
                                                                     -----------         -----------

Net cash provided by (used in) financing activities                      706,892            (185,623)
                                                                     -----------         -----------

Net increase (decrease) in cash                                          (39,085)            937,200

Cash at beginning of period                                               49,677             122,561
                                                                     -----------         -----------


Cash at end of period                                                $    10,582         $ 1,059,761
                                                                     ===========         ===========
</TABLE>

                       SEE NOTES TO FINANCIAL STATEMENTS

                                      -5-

<PAGE>

                           Paramark Enterprises, Inc.
                         Notes to Financial Statements
                                  (Unaudited)

Note 1 - Basis of Presentation

    The accompanying  financial statements have been prepared by the Company, in
    accordance with generally accepted accounting principles and pursuant to the
    Rules and Regulations of the Securities and Exchange Commission,  and except
    for the Balance Sheet at December 31, 1997, all statements are unaudited. In
    the opinion of management,  all adjustments  (consisting of normal recurring
    accruals)  considered  necessary for a fair presentation have been included.
    Operating  results for the interim period are not necessarily  indicative of
    financial results for the full year.

    Additionally, certain information and footnote disclosures normally included
    in financial  statements  prepared in  accordance  with  generally  accepted
    accounting  principals  have  been  omitted.  It  is  suggested  that  these
    unaudited  financial  statements  be read in  connection  with the financial
    statements and notes thereto included in the Company's Annual Report on Form
    10-KSB  for the fiscal  year ended  December  31,  1997.  There have been no
    significant changes of accounting policies since December 31, 1997.

Note 2 - Net Income (Loss) Per Common Share

    Net income  (loss) per common  share is  calculated  by dividing  net income
    (loss) by the weighted average number of shares of common stock  outstanding
    for each period  presented.  For purposes of the 1997  computations,  shares
    issuable upon the exercise of all common stock purchase options and warrants
    outstanding  have been excluded  from the  computation  of weighted  average
    shares  outstanding since their effect is antidilutive.  For purposes of the
    1998  computations,  shares  issuable  upon the exercise of all common stock
    purchase  options and warrants  outstanding  with exercise  prices below the
    market price,  have been included in the weighted  average  number of shares
    outstanding utilizing the treasury stock method.

Note 3 - Income Taxes

    No  provision  for  income  taxes  has been made for the nine  months  ended
    September  30,  1998 as the  Company  has net  operating  losses.  These net
    operating  losses have  resulted in a deferred  tax asset at  September  30,
    1998.  Due to the  uncertainty  regarding the ultimate  amount of income tax
    benefits to be derived from the Company's net operating losses,  the Company
    has recorded a valuation allowance for the entire amount of the deferred tax
    asset at September 30, 1998.

                                      -6-

<PAGE>

Note 4 - Sale of Assets

    In August 1996, the Company closed a purchase agreement (the  "Transaction")
    with Triarc Restaurant Group d/b/a/ Arby's,  Inc.  ("Triarc")  through which
    (a) Triarc  purchased  the  trademarks,  service  marks,  recipes and secret
    formulas of the Company,  (b) Triarc licensed back to the Company the rights
    to operate  existing  franchised  bakery  locations and to  distribute  T.J.
    Cinnamons  products  through  retail  grocery  outlets,  and (c) the Company
    entered  into a  management  agreement  with Triarc to manage the  franchise
    system.

    The Company  received  payments of $1,790,000  at the closing,  a promissory
    note in the amount of  $1,650,000  which is being paid in fifteen (15) equal
    monthly  installments  beginning  October 1, 1996, a promissory  note in the
    amount of  $100,000  which is being paid in twenty  four (24) equal  monthly
    installments  beginning October 1, 1996. In addition, the purchase agreement
    provides  for the  contingent  payments of up to a maximum of an  additional
    $5,500,000  over time  dependent upon the amount of T.J.  Cinnamons  product
    sales by Triarc exceeding a minimum base system wide sales of $26.3 million.

    Simultaneous with the closing of the Transaction in August 1996, the Company
    entered into an agreement  with Heinz Bakery  Products to terminate the 1992
    manufacturing and license agreement.  Under the terms of the agreement,  the
    Company  paid Heinz  Bakery  Products  $600,000 at closing,  and assigned to
    Heinz the Triarc  promissory  note in the amount of  $100,000  payable  with
    interest in equal installments over a two year period.

    In August 1998,  the Company  closed an agreement  with TJ Holding  Company,
    Inc., a wholly owned  subsidiary  of Triarc and Arby's,  Inc.  d/b/a/ Triarc
    (the "1998 Triarc Agreement")  pursuant to which the Company sold all of its
    rights and interests under the existing T.J. Cinnamons franchise  agreements
    and  terminated  the purchase  agreement  dated June 3, 1996 and the license
    agreement and management  agreement  entered into with Triarc and affiliates
    dated August 29, 1996. The Company  received  payments under the 1998 Triarc
    Agreement  aggregating  $4,000,000 of which  $3,000,000 was paid in cash and
    $1,000,000 in the form of a  non-interest  bearing  promissory  note payable
    over 24 months.  The agreement further provides for a contingent  additional
    payment of up to  $1,000,000  conditioned  on the  Company's  attainment  of
    certain sales targets of T.J.  Cinnamons products for the fiscal year ending
    December 31, 1998.

Note 5 - Short Term Financing

    In  September  1997 the  Company  entered  into a loan  agreement  with Gelt
    Financial  Corporation for a credit line in the amount of $200,000 which was
    subsequently  increased to $400,000 secured by Wal-Mart accounts receivable.
    The terms of this loan  agreement  provide for a service fee of 1.5% of each
    advance together with interest at a rate of 675 basis points above the prime
    rate. The credit line had a zero balance on September 30, 1998.

                                      -7-

<PAGE>

     In  March  1998,  Charles  Loccisano,  the  Company's  Chairman  and  Chief
     Executive  Officer and Alan  Gottlich,  the  Company's  President and Chief
     Financial  Officer provided the Company with a credit line in the amount of
     $500,000.  The credit line is required to be repaid  within one year,  with
     interest payable quarterly at the rate of 5.39% per annum. In consideration
     for the  credit  line,  Messrs.  Loccisano  and  Gottlich  were  granted an
     aggregate of 300,000 shares of the Company's common stock. This credit line
     was repaid in full out of the proceeds of the 1998 Triarc Agreement.


                                      -8-
<PAGE>
PART  I   ITEM 2

MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF
OPERATIONS.

When used in this Quarterly  Report,  the words or phrases "will likely result",
"are expected to", "will continue", "is anticipated",  "estimate",  "projected",
"intends to" or similar  expressions are intended to identify  "forward  looking
statements" within the meaning of the Private  Securities  Litigation Reform Act
of 1995.  Such  statements  are  subject  to  certain  risks  and  uncertainties
including:  history  of  operating  losses  and  operating  cash flow  deficits;
potential  loss of wholesale  sales  resulting  from the 1998 Triarc  Agreement;
possible need for additional financing; dietary trends and consumer preferences;
competition;   management  of  growth;   limited   manufacturing  and  warehouse
facilities;  dependence  on  major  customers;  dependence  upon  key and  other
personnel;  government regulations;  insurance and potential liability;  lack of
liquidity;  volatility  of  market  price  of the  Company's  common  stock  and
warrants;  possible  adverse  effect of penny  stock rules on  liquidity  of the
Company's  securities;  dividend  policy and control by directors  and executive
officers.  Any of the  aforementioned  risks and  uncertainties  could cause the
Company's actual results to differ materially from historical earnings and those
presently  anticipated  or  projected.  As a  result,  potential  investors  are
cautioned not to place undue  reliance on any such  forward-looking  statements,
which speak only as of the date made.

The following  discussion and analysis  should be read in  conjunction  with the
financial statements and notes thereto appearing elsewhere in this report.

    Cash increased to $1,059,761 on September 30, 1998 from $122,561 on December
31,  1997.  Notes  receivable  - current  maturities  as of  September  30, 1998
increased to $500,000 from $69,837 on December 31, 1997.  Notes receivable - net
of current  maturities as of September 30, 1998 increased to $500,000 from $0 on
December 31, 1997.  These  increases  in cash and notes  receivable  reflect the
proceeds  received  from the  sale of  certain  assets  under  the  1998  Triarc
Agreement  as  more  fully  discussed  in  Note  4 to  the  unaudited  financial
statements.

    Total  liabilities  decreased by $708,150 on September  30, 1997 to $762,270
from  $1,470,420  on December 31,  1997.  These  decreases in total  liabilities
reflect repayments of outstanding indebtedness out of the proceeds received from
the sale of  certain  assets  under  the 1998  Triarc  Agreement  as more  fully
discussed in Note 4 to the unaudited financial statements.


                                      -9-
<PAGE>

RESULTS OF OPERATIONS  (for the three and nine month periods ended September 30,
1998 compared to the three and nine month periods ended September 30, 1997).

The following tables set forth the components of the Company's revenue:

                             Three Months Ended September 30,
                                   1997             1998

Wholesale sales                  $1,589,638     $  876,811

Company-owned bakery sales           48,422         14,113
Royalties and licensing fees         18,311         20,000
                                 ----------     ----------
Total Revenue                    $1,656,391     $  910,925

                               Nine Months Ended September 30,
                                    1997             1998

Wholesale sales                  $2,572,352     $3,367,508
Company-owned bakery sales          143,000         86,227
Royalties and licensing fees        101,866         80,000
                                 ----------     ----------
Total Revenue                    $2,817,218     $3,533,736


     Wholesale  sales  decreased  by 45% to $876,811  for the three months ended
September  30, 1998 from  $1,589,638  for the three months ended  September  30,
1997, and increased by 31% to $3,367,508 for the nine months ended September 30,
1998 from  $2,572,352  for the nine months ended  September 30, 1997.  The sales
decreases  for the three  months ended  September  30, 1998 were  primarily  the
result of decreased  orders received from SAMS Wholesale Clubs for the Company's
Cinnachip products.  The sales increases for the nine months ended September 30,
1997 were due to a continued  expansion  of the  Company's  distribution  of its
products to grocery stores,  wholesale club stores and mass  merchandisers.  The
Company is continuing to develop its wholesale  sales through  alliances with Le
Grand  Marketing,  representing  retail  grocery  stores and American  Sales and
Marketing,  representing  membership  club  stores  nationwide.  The  Company is
targeting  its product  line to in-store  bakeries  and  in-store  deli areas of
supermarket  chains,  focusing  on large  multi-unit  accounts.  The  Company is
focusing  its  marketing  efforts  on the  following  core  products:  (a)  T.J.
Cinnamons  Gourmet Cinnamon Rolls and Gourmet Sticky Rolls;  (b) T.J.  Cinnamons
CinnaChips;  (c) Gourmet Rugalach; (d) Gourmet Brownies sold under the Hershey's
label; (e) Gourmet Bundt Cakes; (f) Gourmet Specialty Cakes and (g) Layer Cakes.
All of these products are sold in various  packaging and sizes,  and are shipped
through  both  fresh  and  frozen  distribution.  Based on the terms of the 1998
Triarc Agreement,  the Company's license agreement with Triarc pursuant to which
it is licensed to manufacture and sell "T.J. Cinnamons" branded products expires
on December 31, 1998.  During the nine months ended September 30, 1998, sales of
T.J.  Cinnamons branded products  represented  53.5% of the Company's  wholesale
sales.

                                      -10-

<PAGE>

     The Company is currently selling products to the following accounts: Ralphs
Supermarkets,   Food-4-Less   Supermarkets,   Luckys  Supermarkets,   H.E.  Butt
Supermarkets and Kings  Supermarkets  and SAMS Wholesale Clubs.  During the nine
months ended September 30, 1998, sales to Ralphs Supermarkets represented 60% of
the Company's wholesale sales.

     Company-owned bakery sales decreased by 71% to $14,113 for the three months
ended  September 30, 1998 from $48,422 for the three months ended  September 30,
1997,  and  decreased by 40% to $86,227 for the nine months ended  September 30,
1998 from $143,000 for the nine months ended  September  30, 1997.  These bakery
sales decreases resulted from the closing of the Company's retail bakery located
in the Poughkeepsie Galleria Mall in August 1998. The closing of this bakery was
required under the terms of the 1998 Triarc Agreement.

     Royalty and  licensing  fee  revenues  increased by 9.2% to $20,000 for the
three  months ended  September  30, 1998 from $18,311 for the three months ended
September  30, 1997 and  decreased by 21.5% to $80,000 for the nine months ended
September 30 ,1998 from  $101,866 for the nine months ended  September 30, 1997.
The  decreases  in  royalties  and  licensing  fees  for the nine  months  ended
September  30,  1998  resulted   primarily  from  decreased   franchise  royalty
collections.  Pursuant  to the terms of the 1998 Triarc  Agreement,  the Company
sold all its interests as franchisor in the T.J. Cinnamons franchise agreements,
and as a result,  will not  receive any royalty  fees  following  the closing in
August 1998.

     Cost of goods sold  decreased by 35% to $829,497 for the three months ended
September 30, 1998 from $1,276,030 for the three months ended September 30, 1997
resulting from decreased  wholesale  sales, and increased by 35.8% to $2,816,336
for the nine months ended September 30, 1998 from $2,073,153 for the nine months
ended  September 30, 1997 resulting from an increased  volume of wholesale sales
to supermarkets chains and membership club chains.

     Bakery selling,  general and  administrative  expenses decreased by 9.5% to
$164,631  for the three months ended  September  30, 1998 from  $182,020 for the
three  months  ended  September  30, 1997  resulting  from  decreases  in bakery
selling,  general and administrative  expenses associated with a lower volume of
wholesale  sales,  and  increased  34.6% to $754,612  for the nine months  ended
September  30, 1998 from  $560,617 for the nine months ended  September 30, 1997
resulting  from  increases  in  selling,  general  and  administrative  expenses
associated with a higher volume of wholesale sales.

     Corporate selling, general and administrative expenses decreased by 1.0% to
$270,833  for the three months ended  September  30, 1998 from  $273,721 for the
three months ended September 30, 1997, and decreased by 6.0% to $815,031 for the
nine months  ended  September  30, 1998 from  $866,884 for the nine months ended
September  30,  1997.   These   decreases  were  primarily  the  result  of  the
implementation  of a corporate  cost  reduction plan including the relocation of
the Company's executive offices and a reduction in corporate payroll.

     Net  interest  expense for the three months  ended  September  30, 1998 was
$13,277 as compared to net interest expense for the three months ended September
30,  1997 of  $42,012,  and net  interest  expense  for the  nine  months  ended
September 30, 1998 was $147,589 as compared to net interest  income for the nine
months  ended  September  30, 1997 of $18,341.  These  increases in net interest
expense resulted primarily

                                      -11-
<PAGE>

from the loan fees and interest expense from increased borrowings  consisting of
the line of credit provided by Gelt Financial Corporation and the line of credit
provided to the Company by Charles  Loccisano,  the Company's Chairman and Chief
Executive  Officer,  and  Alan  Gottlich,  the  Company's  President  and  Chief
Financial Officer.

     Income tax  expense in the amount of $12,597  for the three and nine months
ended  September  30,  1997 were  primarily  the result of  alternative  minimum
taxable income resulting from the sale of assets to Triarc in 1996.

     Loss from  relocation of bakery in the amount of $129,192 for the three and
nine  months  ended  September  30,  1998 were the result of costs  incurred  in
connection with the relocation of the Company's  commercial bakery facility from
Santa Ana, California to El Cajon,  California in June 1998. This relocation was
the result of the expiration of the term of the Santa Ana, California lease.

     Gain from sale of assets in the amount of $3,312,410 for the three and nine
months ended  September 30, 1998 represents the one time gain resulting from the
sale of assets pursuant to the 1998 Triarc Agreement in August 1998.

     Other income  decreased to $0 for the three months ended September 30, 1998
from $15 for the three months ended  September 30, 1997, and decreased to $0 for
the nine months ended  September 30, 1998 from $63,592 for the nine months ended
September  30,  1997.  The other  income  for the three  and nine  months  ended
September  30, 1997 resulted  from  reductions  in accounts  payable and accrued
liabilities  resulting from  discounted  settlements  and write-offs of accounts
payable based on their being no recent contact with the Company by the creditors
being owed such amounts.

     LIQUIDITY AND CAPITAL RESOURCES

     At  September  30,  1998,  the  Company  had a working  capital  balance of
approximately  $1,405,900.  During the nine months ended September 30, 1998, the
Company experienced cash flow deficits from its operating  activities  primarily
because its operating expenses exceeded its operating revenues.  These operating
deficits experienced during the nine months ended September 30, 1998 were funded
by a credit  line  provided to the Company by officers of the Company and a loan
from Gelt Financial Corporation.  Both of these loans were repaid in full out of
the proceeds of the 1998 Triarc Agreement.

     The  Company  used  net  cash in  operating  activities  in the  amount  of
$1,500,454 for the nine months ended September 30, 1998, as compared to $674,774
for the nine months ended September 30, 1997. The Company received net cash from
investing  activities  in the amount of  $2,623,277  for the nine  months  ended
September 30, 1998, as compared to net cash used in investing  activities in the
amount of $71,203 for the nine months ended September 30, 1997. The Company used
net cash in financing  activities  in the amount of $185,623 for the nine months
ended  September  30,  1998 as  compared  to net cash  received  from  financing
activities  in the amount of $706,892  for the nine months ended  September  30,
1997.

     In September  1997,  the Company  entered into a loan  agreement  with Gelt
Financial  Corporation  for a credit  line in the amount of  $200,000  which was
subsequently increased to $400,000 secured by the

                                      -12-

<PAGE>

Wal-Mart  accounts  receivable.  The terms of this loan agreement  provide for a
service  fee of 1.5% of each  advance  together  with  interest at a rate of 675
basis points  above the prime rate.  The credit line balance was $0 on September
30, 1998.

     In October  1997,  the  Company  offered  for sale  units in a  convertible
preferred  private  placement with  Commonwealth  Associates acting as placement
agent.  This offering was to be held open to investors through January 1998, and
was not  consummated  as  orders  for the  minimum  number  of  shares  were not
obtained.  Without  alternative  sources  of  financing  to fund  the  Company's
operating deficit,  in January 1998,  Charles Loccisano,  the Company's Chairman
and Chief  Executive  Officer,  and Alan Gottlich,  the Company's  President and
Chief Financial Officer,  provided the Company with loans aggregating  $282,500.
In March  1998,  based on the need for  additional  funding  resulting  from the
receipt of large  purchase  orders from  Walmart  Super  Centers,  the  previous
Loccisano  and Gottlich  loans were repaid in full,  and Messrs.  Loccisano  and
Gottlich  agreed to provide  the  Company  with a credit line for up to $500,000
with  interest  payable  quarterly at the  applicable  federal rate of 5.39% per
annum.  The credit line is required to be repaid within one year or such shorter
period if the  Company  closes the 1988 Triarc  Agreement  described  below.  In
consideration  for  providing  this credit line  facility,  the Company  granted
Messrs.  Loccisano and Gottlich an aggregate of 300,000  unregistered  shares of
Common Stock.  These credit lines were repaid in full out of the proceeds of the
1998 Triarc Agreement.

     In  November  1997,  in order to bring the  Company  into  compliance  with
requirements  necessary for  continued  listing on the Nasdaq  SmallCap  Market,
Messrs.  Loccisano  and Gottlich  purchased  an  aggregate  of 20,000  shares of
redeemable  Series B preferred  stock at a price of $5.00 per share.  In January
1998, following a delisting of the Company's securities from the Nasdaq SmallCap
Market  and as a result of  additional  funds  loaned to the  Company by Messrs.
Loccisano and Gottlich,  these shares of Series B preferred  stock were redeemed
by the Company at a price of $5.00 per share.

     In July 1998 the Company borrowed $150,000 from Gelt Financial Corporation.
Such loan bears  interest  at the rate of 5% above the prime  rate.  The loan is
secured by all the payments due the Company under the purchase  agreement  dated
September 3, 1996 entered into with Triarc  Restaurant Group. In order to induce
Gelt  Financial  Corporation  to enter into this  loan,  the  Company  paid Gelt
Financial  Group a  placement  fee in the amount of $15,625  and agreed to issue
Gelt Financial Group 15,000 shares of the Company's  unregistered  common stock.
This loan was repaid in full out of the proceeds of the 1998 Triarc Agreement.

     In  August  1998,  Charles  Loccisano,  the  Company's  Chairman  and Chief
Executive  Officer,  and  Alan  Gottlich,  the  Company's  President  and  Chief
Financial Officer, provided the Company with short term bridge loans aggregating
$100,000.  These loans  provided for a loan fee of 5%  representing  the initial
loan fees and  interest on the loan.  These loans were repaid in full out of the
proceeds of the 1998 Triarc Agreement.

     In August 1998, the Company  closed an agreement  with TJ Holding  Company,
Inc., a wholly owned  subsidiary  of Triarc  Restaurant  Group and Arby's,  Inc.
d/b/a/ Triarc Restaurant Group (the "1998 Triarc  Agreement")  pursuant to which
the  Company  sold all of its  rights  and  interests  under the  existing  T.J.
Cinnamons  franchise  agreements and will terminate the purchase agreement dated
September 3, 1996 and

                                      -13-
<PAGE>

the  license  agreement  and  management  agreement  entered  into  with  Triarc
Restaurant  Group and  affiliates  dated August 29, 1996.  The Company  received
payments  under  the  1998  Triarc  Agreement  aggregating  $4,000,000  of which
$3,000,000  was  paid  in  cash  and  $1,000,000  was  paid  in  the  form  of a
non-interest  bearing  promissory  note  payable over 24 months.  The  agreement
further  provides  for a  contingent  additional  payment  of  up to  $1,000,000
conditioned  on the  Company's  attainment  of  certain  sales  targets  of T.J.
Cinnamons products for the fiscal year ending December 31, 1998.

     The Company has an  interoffice  network of  personal  computers  operating
under a Novell  network.  All of the  Company's  PC's  utilize  the  Windows  95
operating  system  and the  Company  runs its  accounting  system on MAS 90. The
Company recently  retained  outside computer  consultants to upgrade its network
system to address Year 2000 issues  including  upgrading  the MAS 90  accounting
system and other  spreadsheet  and word processing  programs.  The upgrades were
completed and tested in September 1998 at a cost of  approximately  $6,000.  The
Company  believes that as a result of these upgrades,  its computer  systems are
Year 2000 compliant.

     As part of its Year 2000 compliance  program,  the Company will contact and
survey all of its vendors and  suppliers  with whom the Company  does a material
amount of business to determine  whether these  parties'  systems are subject to
Year 2000 issues.  The failure of the Company's vendors and suppliers to convert
their  systems  on a timely  basis  may have a  material  adverse  effect on the
Company's operations.  The Company is in the process of developing a contingency
plan in the even these vendors and  suppliers  are not Year 2000  compliant on a
timely basis.



                                      -14-
<PAGE>
PART II   OTHER INFORMATION

Item 1.   Legal Proceedings

          From time to time,  the Company is involved as  plaintiff or defendant
          in various  legal  proceedings  arising  in the  normal  course of its
          business.   While  the  ultimate   outcome  of  these   various  legal
          proceedings  cannot be predicted with certainty,  it is the opinion of
          management  that the resolution of these legal actions should not have
          a material  effect on the  Company's  financial  position,  results of
          operations or liquidity.

Item 2.   Changes in Securities and Use of Proceeds

          In July  1998,  the  Company  borrowed  150,000  from  Gelt  Financial
          Corporation.  Under  the  terms of the loan  arrangement,  in order to
          induce Gelt Financial Corporation to enter into this loan, the Company
          issued   15,000   shares  of  its  common  stock  to  Gelt   Financial
          Corporation.  The Company claimed exemption from registration of these
          securities  under  Section  4(2) of the  Securities  Act of  1933,  as
          amended.

Item 3.   Defaults upon Senior Securities

          None

Item 4.   Submission of Matters to a Vote of Security Holders

          The Company's Annual Meeting of Stockholders  (the "Meeting") was held
          on August 11,  1998.  The  following is a  description  of the matters
          submitted to  stockholders  for their  approval at the Meeting and the
          votes cast with respect thereto:

          Proposal                                             Votes Cast
                                                            For        Withheld
     1.   Election of directors for one year terms:
               Charles N. Loccisano                      2,668,840      325,350
               Alan S. Gottlich                          2,668,840      325,350
               Philip Friedman                           2,668,840      325,350
               Paul Bergrin                              2,668,840      325,350

     2. To (a) approve  amendments  to the  Company's  1996 Amended and Restated
Stock Option Plan which  increases the number of shares  issuable under the 1996
Stock  Option Plan by 500,000  shares to  1,000,000  shares,  and (b) ratify the
class of employees  which may receive  shares  pursuant to the 1996 Stock Option
Plan.

                                                               Broker
                For           Against        Abstain           Non-votes
              1,891,856       394,948         300               707,086

                                      -15-

<PAGE>

     3. To consider  and vote upon the  proposed  sale of certain  assets of the
Company,  including the T.J. Cinnamons franchise agreements, and the termination
of the  purchase  agreement  dated June 3, 1996 and the  license  agreement  and
management agreement entered into with Triarc Restaurant Group and affiliates on
August 29, 1996 in consideration  of $3,000,000 in cash,  $1,000,000 in the form
of a non-interest bearing promissory note, and additional contingent payments of
up to $1,000,000  pursuant to the terms and conditions of the Agreement  between
and among Paramark Enterprises,  Inc., TJ Holding Company, Inc., a subsidiary of
Triarc Restaurant Group, and Arby's, Inc. dated June 30,1998.

                For           Against         Abstain           Non-votes
              2,283,204        2,900           1,000             707,086

Item 5.   Other Information

          Not Applicable

Item 6.   Exhibits and Reports on Form 8-K

          (a)  Exhibits.

               The  following exhibits are filed herewith.

     Exhibit Number             Description

           27            Financial Data Schedule

          (b)  Reports on Form 8-K.

               On July 9, 1998 the  Company  filed a Current  Report on Form 8-K
               disclosing the Company's execution of a definitive agreement with
               TJ Holding Company,  Inc. and Arby's,  Inc. regarding the sale of
               certain   assets,   including   the  T.J.   Cinnamons   franchise
               agreements,  and the termination of the purchase  agreement dated
               September  3,  1996  and the  license  agreement  and  management
               agreement  entered into with Triarc Restaurant Group dated August
               29, 1996.


                                      -16-
<PAGE>

                                   SIGNATURES



Pursuant to the  requirements  of the  Securities  and Exchange Act of 1934, the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned hereto duly authorized.




                                           Paramark Enterprises, Inc.




Dated: November 12, 1998      By:  /s/ Charles N. Loccisano
                                   ---------------------------------------------
                                   Charles N. Loccisano,
                                   Chairman and Chief Executive Officer
                                   (Chief Executive Officer)



                               By:  /s/ Alan S. Gottlich
                                   ---------------------------------------------
                                    Alan S. Gottlich,
                                    President and Chief Financial Officer
                                    (Principal Financial and Accounting Officer)


                                      -17-

<TABLE> <S> <C>

<ARTICLE>                     5
<LEGEND>
This  schedule  contains  summary  financial   information  extracted  from  the
consolidated financial statements of Paramark Enterprises,  Inc. as of September
30, 1998 and the nine months then ended,  and is  qualified  in its  entirety by
reference to such financial statements.
</LEGEND>
<NAME>                         PARAMARK ENTERPRISES, INC.
<CIK>                          0000915661
       
<S>                            <C>  
<PERIOD-TYPE>                  9-MOS
<FISCAL-YEAR-END>              DEC-31-1998
<PERIOD-START>                 JAN-01-1998
<PERIOD-END>                   SEP-30-1998
<CASH>                                  1,059,761
<SECURITIES>                                    0
<RECEIVABLES>                           1,290,555
<ALLOWANCES>                                    0
<INVENTORY>                               244,429
<CURRENT-ASSETS>                        2,168,163
<PP&E>                                    619,663
<DEPRECIATION>                            103,453
<TOTAL-ASSETS>                          3,184,373
<CURRENT-LIABILITIES>                     762,270
<BONDS>                                         0
                           0
                                     0
<COMMON>                                   33,740
<OTHER-SE>                              2,388,363
<TOTAL-LIABILITY-AND-EQUITY>            2,422,103
<SALES>                                 3,453,735
<TOTAL-REVENUES>                        3,533,735
<CGS>                                   2,816,336
<TOTAL-COSTS>                           4,583,978
<OTHER-EXPENSES>                       (3,183,218)
<LOSS-PROVISION>                                 0
<INTEREST-EXPENSE>                         147,589
<INCOME-PRETAX>                          2,183,387
<INCOME-TAX>                                     0
<INCOME-CONTINUING>                      2,183,387
<DISCONTINUED>                                   0
<EXTRAORDINARY>                                  0
<CHANGES>                                        0
<NET-INCOME>                             2,183,387
<EPS-PRIMARY>                                 0.67
<EPS-DILUTED>                                 0.67
        

</TABLE>


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