PARAMARK ENTERPRISES INC
10QSB, 1998-05-14
PATENT OWNERS & LESSORS
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                       Securities and Exchange Commission
                             Washington, D.C. 20549
                                  FORM 10-QSB

(Mark One)

[X]  QUARTERLY  REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES  EXCHANGE ACT
     OF 1934
           For the quarterly period ended March 31, 1998 .

[ ]  TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES  EXCHANGE ACT
     For the transition period from to

                         Commission file number 0-23026

                           Paramark Enterprises, Inc.
        (Exact name of small business issuer as specified in its charter)

         Delaware                                         22-3261564
 (State or other jurisdiction                 (I.R.S. Employer Identification
 of incorporation or organization)             No.)

                  135 Seaview Drive, Secaucus, New Jersey 07094
                    (Address of principal executive offices)

                                  201-422-0910
                 (Issuer's telephone number including area-code)

                                 Not Applicable
      (Former name, former address and former fiscal year, if changed since
       last report)

Check  whether the issuer (1) filed all reports  required to be filed by Section
13 or 15(d) of the  Exchange  Act during the past 12 months (or for such shorter
period that the  registrant  was required to file such reports) and (2) has been
subject to such filing requirements for the past 90 days. Yes X No ___

                      APPLICABLE ONLY TO CORPORATE ISSUERS

State the number of shares outstanding of each of the issuer's classes of common
stock as of the latest practicable date:

       Common Stock, $.01 par value - 3,373,883 shares as of May 14, 1998.

Transitional Small Business disclosure Format (check one):
         Yes  X   No ___

                                      -1-
<PAGE>

                            Paramark Enterprises Inc.


PART I            FINANCIAL INFORMATION

ITEM 1            FINANCIAL STATEMENTS

                  INDEX TO FINANCIAL STATEMENTS                          PAGE

                  Balance Sheets at December 31, 1997 and                  3
                  March 31, 1998.

                  Statements  of  Operations  for the three                4
                  months ended March 31, 1998.

                  Statements  of Cash Flows for the three  months          5
                  ended  March 31, 1997 and March 31, 1998.

                  Notes to Financial Statements                            6


ITEM 2           MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                 FINANCIAL CONDITION AND RESULTS OF OPERATIONS             8

PART II

Item 1           Legal Proceedings                                        12

Item 2           Changes in Securities                                    12

Item 3           Defaults upon Senior Securities                          12

Item 4           Submission of Matters to a Vote
                     of Security Holders                                  12

Item 5           Other Information                                        12

Item 6           Exhibits and Reports on Form 8-K                         12

SIGNATURES                                                                13


                                       -2-
<PAGE>

PART I - FINANCIAL INFORMATION ITEM 1 - FINANCIAL STATEMENTS

                           PARAMARK ENTERPRISES, INC.
                          CONSOLIDATED BALANCE SHEETS
<TABLE>
<CAPTION>
                                                                 December 31,       March 31,
                                                                     1997             1998
                                                                  (Audited)       (Unaudited)
                                     ASSETS

Current Assets:
<S>                                                                <C>                <C>   
  Cash                                                             $122,561           $7,050
  Accounts receivable, less allowance for doubtful accounts         259,271          687,103
  Notes receivable - current maturities                              69,837          126,957
  Inventory                                                         234,822          195,265
  Prepaid expenses and other current assets, net                     35,291           71,204
                                                                -----------      -----------
        Total current assets                                        721,782        1,087,580

Property and equipment                                              453,296          458,515
Excess of cost over fair value of net assets acquired               476,667          462,917
                                                                -----------      -----------

    Total Assets                                                 $1,651,745       $2,009,011
                                                                ===========      ===========


                      LIABILITIES AND STOCKHOLDERS' EQUITY

Current Liabilities:
    Accounts payable and accrued expenses                        $1,142,415       $1,276,934
    Current maturities of long-term debt                            258,545          802,397
                                                                -----------      -----------
    Total current liabilities                                     1,400,960        2,079,331

Long-term debt, net of current maturities                            69,460                0
                                                                -----------      -----------

    Total liabilities                                             1,470,420        2,079,331
                                                                -----------      -----------


                              STOCKHOLDERS' EQUITY

Preferred Stock                                                           0                0
Common Stock                                                         30,702           33,740
Additional paid-in capital                                        6,759,352        6,813,705
Accumulated deficit                                              (6,608,729)      (6,917,765)
                                                                -----------      -----------
    Total stockholders' equity                                      181,325          (70,320)
                                                                -----------      -----------

    Total Liabilities and Stockholders' Equity                   $1,651,745       $2,009,011
                                                                ===========      ===========
</TABLE>

                       SEE NOTES TO FINANCIAL STATEMENTS

                                       -3-
<PAGE>
                           PARAMARK ENTERPRISES, INC.
                     CONSOLIDATED STATEMENTS OF OPERATIONS
                                  (UNAUDITED)
<TABLE>
<CAPTION>
                                                  For the Three Months
                                                     Ended March 31,  
                                                 1997              1998
Revenue:
<S>                                            <C>            <C>       
    Wholesale sales                            $422,539       $1,223,996
    Sales from Company-owned stores              51,383           35,530
    Royalties, licensing fees and other          21,796           30,000
                                            -----------      -----------
        Total revenue                           495,718        1,289,526

Operating expenses:
    Cost of goods sold                          355,210          985,298
    Selling, general and administrative         385,678          606,936
                                            -----------      -----------
        Total operating expenses                740,888        1,592,234
                                            -----------      -----------

Loss from operations                           (245,170)        (302,707)
                                            -----------      -----------

Other income (expense):
    Interest income (expense), net               22,761           (6,329)
    Other income                                 55,716                0
                                            -----------      -----------
        Total other income (expense)             78,477           (6,329)
                                            -----------      -----------

Net loss                                      ($166,693)       ($309,036)
                                            ===========      ===========


Net loss per common share                        ($0.05)          ($0.10)
                                            ===========      ===========

Weighted average number of
    common shares outstanding                 3,068,833        3,145,907
                                            ===========      ===========
</TABLE>

                        SEE NOTES TO FINANCIAL STATEMENTS

                                       -4-
<PAGE>

                           PARAMARK ENTERPRISES, INC.
                     CONSOLIDATED STATEMENTS OF CASH FLOWS
                                  (UNAUDITED)
<TABLE>
<CAPTION>
                                                                             For the Three Months
                                                                               Ended March 31,
                                                                             1997          1998
<S>                                                                      <C>            <C>       
Cash flow from operating activities:
    Net loss                                                             ($166,693)     ($309,036)
Adjustments to reconcile net loss to net cash from
    operating activities:
        Depreciation and amortization                                       22,492         35,864
        Noncash interest expense                                                 0         56,250
        Noncash consulting fee                                                   0          1,140
        Changes in operating assets and liabilities:
        (Increase) decrease in accounts receivable                         109,908       (427,832)
        (Increase) decrease in notes receivable                                  0        (57,120)
        (Increase) decrease in inventories                                 (22,150)        39,557
        (Increase) decrease in prepaid expenses and other assets           (18,807)       (35,912)
        Increase (decrease) in accounts payable and accrued expenses      (359,482)       139,519
                                                                         ---------      ---------

        Net cash used in operating activities                             (434,733)      (557,570)
                                                                         ---------      ---------

Cash flows from investing activities:
    Purchases of property and equipment                                    (28,021)       (27,332)
                                                                         ---------      ---------

    Net cash used in investing activities                                  (28,021)       (27,332)
                                                                         ---------      ---------

Cash flows from financing activities:
    Proceeds from financing                                                158,257        469,391
    Proceeds from notes receivable                                         322,448              0
    Net repayments of notes payable                                        (32,049)             0
                                                                         ---------      ---------

    Net cash provided by financing activities                              448,656        469,391
                                                                         ---------      ---------

Net decrease in cash                                                       (14,098)      (115,511)

Cash at beginning of period                                                 49,677        122,561
                                                                         ---------      ---------

Cash at end of period                                                      $35,569         $7,050
                                                                         =========      =========
</TABLE>

                        SEE NOTES TO FINANCIAL STATEMENTS

                                       -5-
<PAGE>
                           Paramark Enterprises, Inc.
                         Notes to Financial Statements
                                  (Unaudited)

Note 1 - Basis of Presentation

    The accompanying  financial statements have been prepared by the Company, in
    accordance with generally accepted accounting principles and pursuant to the
    Rules and Regulations of the Securities and Exchange Commission,  and except
    for the Balance Sheet at December 31, 1997, all statements are unaudited. In
    the opinion of management,  all adjustments  (consisting of normal recurring
    accruals)  considered  necessary for a fair presentation have been included.
    Operating  results for the interim period are not necessarily  indicative of
    financial results for the full year.

    Additionally, certain information and footnote disclosures normally included
    in financial  statements  prepared in  accordance  with  generally  accepted
    accounting  principals  have  been  omitted.  It  is  suggested  that  these
    unaudited  financial  statements  be read in  connection  with the financial
    statements and notes thereto included in the Company's Annual Report on Form
    10-KSB  for the fiscal  year ended  December  31,  1997.  There have been no
    significant changes of accounting policies since December 31, 1997.

Note 2 - Net Income (Loss) Per Common Share

    Net loss per common share is calculated by dividing net loss by the weighted
    average  number  of  shares  of common  stock  outstanding  for each  period
    presented.  For purposes of these  computations,  shares  issuable  upon the
    exercise of all common stock purchase options and warrants  outstanding have
    been excluded from the  computation of weighted  average shares  outstanding
    since their effect is antidilutive.

Note 3 - Income Taxes

    No provision for income taxes has been made for the three months ended March
    31, 1998 as the Company has net operating losses. These net operating losses
    have  resulted  in a  deferred  tax  asset at  March  31,  1998.  Due to the
    uncertainty  regarding  the  ultimate  amount of income tax  benefits  to be
    derived from the Company's net operating losses,  the Company has recorded a
    valuation allowance for the entire amount of the deferred tax asset at March
    31, 1998.

Note 4 - Sale of Assets

    In August 1996, the Company closed a purchase agreement (the  "Transaction")
    with Triarc Restaurant Group d/b/a/ Arby's,  Inc.  ("Triarc")  through which
    (a) Triarc  purchased  the  trademarks,  service  marks,  recipes and secret
    formulas of the Company,  (b) Triarc licensed back to the Company the rights
    to operate  existing  franchised  bakery  locations and to  distribute  T.J.
    Cinnamons  products

                                      -6-
<PAGE>

    through  retail  grocery  outlets,  and  (c)  the  Company  entered  into  a
    management agreement with Triarc to manage the franchise system.

    The Company  received  payments of $1,790,000  at the closing,  a promissory
    note in the amount of  $1,650,000  which is being paid in fifteen (15) equal
    monthly  installments  beginning  October 1, 1996, a promissory  note in the
    amount of  $100,000  which is being paid in twenty  four (24) equal  monthly
    installments  beginning October 1, 1996. In addition, the purchase agreement
    provides  for the  contingent  payments of up to a maximum of an  additional
    $5,500,000  over time  dependent upon the amount of T.J.  Cinnamons  product
    sales by Triarc exceeding a minimum base system wide sales of $26.3 million.
    Pursuant to the terms of the Transaction,  T.J. Cinnamons,  Inc. changed its
    name to Paramark Enterprises, Inc.

    Simultaneous with the closing of the Transaction in August 1996, the Company
    entered into an agreement  with Heinz Bakery  Products to terminate the 1992
    manufacturing and license agreement.  Under the terms of the agreement,  the
    Company  paid Heinz  Bakery  Products  $600,000 at closing,  and assigned to
    Heinz the Triarc  promissory  note in the amount of  $100,000  payable  with
    interest in equal installments over a two year period.

Note 5 - Short Term Financing

    In June 1997 the Company  entered into a loan  agreement with Gelt Financial
    Corporation  for  a  credit  line  in  the  amount  of  $200,000  which  was
    subsequently  increased to $400,000 secured by Wal-Mart accounts receivable.
    The terms of this loan  agreement  provide for a service fee of 1.5% of each
    advance together with interest at a rate of 675 basis points above the prime
    rate.

    In March 1998, Charles Loccisano, the Company's Chairman and Chief Executive
    Officer and Alan  Gottlich,  the  Company's  President  and Chief  Financial
    Officer  provided  the Company with a credit line in the amount of $500,000.
    The credit  line is  required to be repaid  within one year,  with  interest
    payable  quarterly at the rate of 5.39% per annum. In consideration  for the
    loan,  Messrs.  Loccisano  and Gottlich were granted an aggregate of 300,000
    shares of the Company's common stock.

                                       -7-
<PAGE>

PART  I   ITEM 2

MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND 
RESULTS OF OPERATIONS.

When used in this Quarterly  Report,  the words or phrases "will likely result",
"are expected to", "will continue", "is anticipated",  "estimate",  "projected",
"intends to" or similar  expressions are intended to identify  "forward  looking
statements" within the meaning of the Private  Securities  Litigation Reform Act
of 1995.  Such  statements are subject to certain risks and  uncertainties  that
could cause the compan 's actual results to differ  materially  from  historical
earnings and those presently  anticipated or projected.  As a result,  potential
investors are cautioned not to place undue reliance on any such  forward-looking
statements, which speak only as of the date made.

The following  discussion and analysis  should be read in  conjunction  with the
financial statements and notes thereto appearing elsewhere in this report.

    RESULTS OF  OPERATIONS  (for the three  month  period  ended  March 31, 1998
    compared to the three month period ended March 31, 1997).

    The following tables set forth the components of the Company's revenue:

                                               Three Months Ended March 31,
                                                1997                 1998
    Wholesale sales                           $422,539           $1,223,996
    Company-owned bakery sales                  51,383               35,530
    Royalties and licensing fees                21,796               30,000
                                            ----------           ----------
    Total Revenue                            $ 495,718           $1,289,526


  Wholesale  sales increased 190% to $1,223,996 for the three months ended March
31,  1998 from  $422,539  for the three  months  ended  March 31,  1998 due to a
continued  expansion of the  Company's  distribution  of its products to grocery
stores,  wholesale club stores and mass  merchandisers.  To further  develop its
wholesale  sales,  the  Company is  focusing  its  selling  efforts in  specific
geographic areas through alliances with the following key food brokerage groups:
(a) Le Grand Marketing,  representing retail grocery stores California; (b) Food
Scene,  representing retail grocery stores in the New York tri-state area, (c) J
& J Brokers,  representing  retail grocery  stores in New England,  (d) Priority
Food Brokers,  representing retail grocery stores in Maryland and Virginia,  and
(e) American Sales and Marketing, representing membership club stores nationwide
and retail grocery stores in the mid-west.  The Company is targeting its product
line to  in-store  bakeries  and  in-store  deli  areas of  supermarket  chains,
focusing on large  multi-unit  accounts.  The  Company is  focusing  its initial
marketing  efforts on the following core products:  (a) T.J.  Cinnamons  Gourmet
Cinnamon  Rolls and Gourmet Sticky Rolls;  (b) T.J.  Cinnamons  CinnaChips;  (c)
Gourmet Rugalach and (d) Gourmet Brownies. The Company has

                                      -8-
<PAGE>

also  developed its own signature  line of gourmet  rugalach made in four flavor
varieties. In addition, the Company is manufacturing gourmet brownies sold under
the Hershey's label, gourmet bundt cakes in five flavor varieties,  layer cakes,
and mini cakes.  All of these products are sold in various  packaging and sizes,
and are shipped through both fresh and frozen distribution

  The Company is currently  selling products to the following  accounts:  Ralphs
Supermarkets,    Food-4-Less   Supermarkets,   Luckys   Supermarkets,   ShopRite
Supermarkets,  H.E. Butt Supermarkets,  Hughs Supermarkets,  Kings Supermarkets,
D'Agostinos Supermarkets, Walmart Super Centers, Costco Wholesale Clubs and Sams
Wholesale Clubs.

  Company-owned  bakery  sales  decreased by 31% to $35,530 for the three months
ended March 31, 1998 from  $51,383 for the three  months  ended March 31,  1997.
This sales  decrease  resulted from a decline in mall traffic due to a number of
vacancies in the Poughkeepsie  Galleria mall. In April 1997, the Company entered
into a management  agreement whereby the Poughkeepsie  Galleria mall bakery will
be operated with all cash  deficits  funded by the manager and all positive cash
flow retained by the manager as a management fee.

  Royalty and licensing  fee revenues  increased to $30,000 for the three months
ended March 31 ,1998 from  $21,796 for the three  months  ended March 31,  1997.
This increase in royalties and licensing fees resulted  primarily from increased
franchise royalty collections.  In August 1996, based on the terms of the Triarc
Transaction,  the Company provided franchisees an offer to forgive all franchise
royalties for the period August,  1996 through February,  1997 in exchange for a
general release against the Company.  Franchisees representing approximately 80%
of the franchised  bakery units entered into these general  release  agreements,
resulting in reduced franchise  royalty  collections for the quarter ended March
31, 1997.

  Cost of goods sold  increased to $985,298 for the three months ended March 31,
1998 from  $355,210 for the three months ended March 31, 1997.  These  increases
were  primarily  the result of the increased  sales of products to  supermarkets
chains and membership club chains.

  Selling,  general and  administrative  expenses  increased to $606,936 for the
three months ended March 31, 1998 from $385,678 for the three months ended March
31, 1997.  These  increases  were  primarily the result of increases in selling,
general and  administrative  costs  associated with the Company's  manufacturing
plant in Santa Ana, California and the selling and marketing expenses associated
with  the  launch  of the  Company's  product  line  to  wholesale  channels  of
distribution.

  Net interest expense for the three months ended March 31, 1998 was ($6,329) as
compared to net  interest  expense for the three  months ended March 31, 1997 of
$22,761.  This  change  in net  interest  expense  resulted  primarily  from the
interest  earned  during  the three  months  ended  March 31,  1997 on the notes
receivable  from  Triarc  Restaurant  Group  which were paid in full in December
1997.

  Other  income  decreased  to $0 for the three months ended March 31, 1998 from
$55,716  for the  three  months  ended  March 31,  1997.  This  other  income is
comprised of reductions in accounts  payable and 

                                      -9-
<PAGE>

accrued  liabilities  resulting from  discounted  settlements  and write-offs of
accounts  payable based on their being no recent contact with the Company by the
creditors being owed such amounts.

    LIQUIDITY AND CAPITAL RESOURCES

    At  March  31,  1998,  the  Company  had  a  working   capital   deficit  of
approximately  $991,750.  During the three  months  ended  March 31,  1998,  the
Company experienced cash flow deficits from its operating  activities  primarily
because its operating expenses exceeded its operating revenues.  These operating
deficits  experienced  during the three  months  ended  March 31, 1998 have been
funded by a credit line provided to the Company by officers of the Company.

    The Company used net cash in operating  activities in the amount of $557,570
for the three months ended March 31, 1998, as compared to $434,733 for the three
months ended March 31, 1997.  The Company used net cash in investing  activities
in the amount of $27,332 for the three months ended March 31, 1998,  as compared
to net cash received from investing  activities in the amount of $28,021 for the
three  months  ended  March 31,  1997.  The Company  used net cash in  financing
activities  in the amount of $469,391  for the three months ended March 31, 1998
as compared to net cash used in financing  activities  in the amount of $448,656
for the three months ended March 31, 1997.

    In June 1997, the Company  entered into a loan agreement with Gelt Financial
Corporation  for a credit line in the amount of $200,000 which was  subsequently
increased to $400,000 secured by the Wal-Mart accounts receivable.  The terms of
this loan agreement  provide for a service fee of 1.5% of each advance  together
with  interest at a rate of 675 basis  points  above the prime rate.  The credit
line balance was approximately $279,000 on March 31, 1998.

    In  October  1997,  the  Company  offered  for sale  units in a  convertible
preferred  private  placement with  Commonwealth  Associates acting as placement
agent.  This offering was to be held open to investors through January 1998, and
was not  consummated  as  orders  for the  minimum  number  of  shares  were not
obtained.  Without  alternative  sources  of  financing  to fund  the  Company's
operating deficit,  in January 1998,  Charles Loccisano,  the Company's Chairman
and Chief  Executive  Officer,  and Alan Gottlich,  the Company's  President and
Chief Financial Officer,  provided the Company with loans aggregating  $282,500.
In March  1998,  based on the need for  additional  funding  resulting  from the
receipt of large  purchase  orders from  Walmart  Super  Centers,  the  previous
Loccisano  and Gottlich  loans were repaid in full,  and Messrs.  Loccisano  and
Gottlich  agreed to provide  the  Company  with a credit line for up to $500,000
with  interest  payable  quarterly at the  applicable  federal rate of 5.39% per
annum.  Th credit line is required to be repaid  within one year or such shorter
period if the  Company  closes  the Triarc  Transaction.  In  consideration  for
providing this credit line facility,  the Company granted Messrs.  Loccisano and
Gottlich an aggregate of 300,000 unregistered shares of Common Stock.

    In  November  1997,  in order to bring  the  Company  into  compliance  with
requirements  necessary for  continued  listing on the Nasdaq  SmallCap  Market,
Messrs.  Loccisano  and Gottlich  purchased  an  aggregate  of 20,000  shares of
redeemable  Series B preferred  stock at a price of $5.00 per share.  In January
1998, following a delisting of the Company's securities from the Nasdaq SmallCap
Market and

                                      -10-
<PAGE>

as a result of additional  funds loaned to the Company by Messrs.  Loccisano and
Gottlich,  these shares of Serie B preferred  stock were redeemed by the Company
at a price of $5.00 per share.

    The  Company is  currently  negotiating  with an  unaffiliated  third  party
purchaser  (the "Third  Party")  regarding  the sale of (a) all of the Company's
rights under the Triarc  Purchase  Agreement  and License  Agreement and (b) the
Company's  rights  and  obligations  as  franchisor  under  the  T.J.  Cinnamons
franchise  system  (collectively  the "TJC  Transaction").  Consummation  of the
proposed TJC  Transaction  is subject to  negotiation  of the final terms of the
transaction,  executio of a definitive  agreement,  completion by Third Party of
its due diligence of the Company,  and the receipt of  shareholder  approval for
the TJC  Transaction.  No assurance  can be given that the Company and the Third
Party  will be  successful  in  negotiating  a  definitive  agreement  following
completion of the due diligence,  or even if such agreement is reached, that the
Company's shareholders would approve the TJC Transaction.

    The  Company  anticipates  that  the net  proceeds  from  the  proposed  TJC
Transaction,  together with its anticipated  lines of credit,  and the Company's
anticipated cash from operations,  should be sufficient to satisfy the Company's
cash needs through June 30, 1999.  Should  demand for the Company's  products be
greater than anticipated, the Company might find it necessary to seek additional
financing or to reduce planned  expenditures on marketing and product  expansion
if  efficient  financing  cannot  be  obtained  or  obtained  timely or on terms
acceptable to the Company.

    The Company's  independent  auditors report of its financial  statements for
the fiscal year ending  December  31, 1997 raises  substantial  doubts about the
Company's ability to continue as a going concern.  The failure to consummate the
TJC Transaction could have a material adverse effect on the Company's ability to
continue  as a going  concern.  In the  event  that the TJC  Transaction  is not
consummated,  the Company will reevaluate available  alternatives including debt
or equity financing, or a possible merger or sale of all or part of the Company.
If  alternative  sources of financing  are not  available in the near term,  the
Company will be unable to pursue its business plan and may be unable to continue
its existing business operations.

    If the Company is able to consummate the TJC  Transaction,  the Company will
continue to  manufacture  and distribute  gourmet bakery  products to the retail
grocery and food service trade. However, the Company would no longer manufacture
and sell T.J. Cinnamons branded products, which represent 75% of wholesale sales
for the fiscal year ended  December 31, 1997 and 70% of wholesale  sales for the
three months ended December 31, 1998. In addition, the Company will no longer be
entitled to any further  payment  under the Triarc  Purchase  Agreement  and the
Triarc License Agreement.

    Even if the TJC Transaction is  consummated,  in order to implement its plan
of  operations,  the Company  will be  required,  among other  things,  to raise
additional capital beyond June 30, 1999. While the Company has existing lines of
credit,  there can be no assurance that such debt financing will be available to
the Company in the future or that such debt  financing  will be available in the
amounts required by the Company or on terms acceptable to the Company. There can
be no assurance  that such financin will be available or available on attractive
terms,  or that such  financing  would not result in a  substantial  dilution of
shareholders' interest.

                                      -11-
<PAGE>

PART II OTHER INFORMATION

Item 1. Legal Proceedings

         Not Applicable

Item 2. Changes in Securities

         On March 9,  1998,  the  Company  entered  into a loan  agreement  with
         Charles  Loccisano,  the Company's Chairman and Chief Executive Officer
         and Alan Gottlich, the Company's President and Chief Financial Officer,
         providing for a credit line in the aggregate  amount of up to $500,000.
         The loan bears interest at the applicable federal rate of 5.39% payable
         quarterly, and is required to be repaid within one year or such shorter
         period if the Company obtains  alternative sources of funds to fund its
         operations. As additional consideration for providing this credit line,
         the Company  granted  Messrs.  Loccisano  and  Gottlich an aggregate of
         300,000  unregistered  shares of the Company's common stock.  Exemption
         for registration of the issuance  described above were claimed pursuant
         to Section 4(2) of the Securities Act of 1933, as amended,  in reliance
         on the  fact  that  such  sales  did not  involve  a  public  offering.
         Therefore,   such   securities   are   subject  to   certain   transfer
         restrictions.

Item 3. Defaults upon Senior Securities

         None

Item 4. Submission of Matters to a Vote of Security Holders

         Not Applicable

Item 5. Other Information

         Not Applicable

Item 6. Exhibits and Reports on Form 8-K

         (a) Exhibits.

             The following exhibits are filed herewith.

        Exhibit Number              Description

             10.17         Loan and Security Agreement with Charles Loccisano

             10.18         Loan and Security Agreement with Alan Gottlich

             27            Financial Data Schedule

                  (b)      Reports on Form 8-K.

                           The Company did not file any current  reports on Form
                           8-K for the quarter ended March 31, 1998.

                                      -12-
<PAGE>

                                   SIGNATURES



Pursuant to the  requirements  of the  Securities  and Exchange Act of 1934, the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned hereto duly authorized.




                                        Paramark Enterprises, Inc.




Dated: May 14, 1998                     By:  /s/ Charles N. Loccisano
                                          Charles N. Loccisano,
                                          Chairman and Chief Executive Officer




                                        By:  /s/ Alan S. Gottlich
                                          Alan S. Gottlich,
                                          President and Chief Financial Officer
                                         (Principal Accounting Officer)




                                      -13-

                                 EXHIBIT 10-17

                          LOAN AND SECURITY AGREEMENT

          This Loan and Security  Agreement  ("Agreement")  is entered into this
9th day of March, 1998 by and between PARAMARK  ENTERPRISES,  INC.  ("Borrower")
and Charles Loccisano ("Lender").

                                   BACKGROUND

          A. Borrower desires to establish certain financing  arrangements with,
and  borrow  funds  from  Lender  and  Lender  is  willing  to  establish   such
arrangements  for,  and make loans to  Borrower  under the terms and  provisions
hereinafter set forth.

          B. Lender has  previously  advanced  funds to  Borrower  pursuant to a
convertible note dated January 12, 1997.

          C. The  parties  desire to define  the  terms  and  conditions  of the
relationship and to reduce their agreements to writing.

          NOW THEREFORE,  the parties hereto, intending to legally bound hereby,
agree as follows:

                              SECTION 1. THE LOAN.

          1.1  Subject to the terms and  conditions  of this  Agreement,  Lender
hereby agrees to make  available to Borrower a revolving  credit  facility in an
aggregate  principal  amount  not to  exceed  at any one time  outstanding  Four
Hundred Thirty Nine Thousand Two Hundred and Twenty Five Dollars ($439,225) (the
"Loan").  The Loan shall be  available  from Lender to Borrower,  unless  sooner
terminated pursuant to the terms hereof, until the earlier of: (i) March 9, 1999
or the Company's receipt of funds from an alternative source to fund its working
capital needs  ("Maturity  Date").  After the Maturity Date,  Borrower shall not
request and Lender shall not make any further advances under the Loan.

          1.2 Interest on the  outstanding  principal  balance of cash  advances
under the Loan shall  accrue at a rate equal to 5.39% per  annum.  All  interest
shall be due and  payable  quarterly  on the last day of each  calendar  quarter
commencing with the first calendar  quarter after the date of this Agreement and
on the Maturity Date. Interest shall be calculated on the basis of a year of 365
days but charged for the actual number of days elapsed.

          1.3 The  outstanding  principal  of each cash  advance  under the Loan
shall be due and payable  in full on the  Maturity  Date.  Outstanding  advances
under  the Loan may be  prepaid  at any time and from  time to time and any such
payment shall first be applied to accrued and unpaid interest.
<PAGE>

          1.4  Borrower  may  request a draw under the Loan by giving  notice to
Lender  and  Lender  shall  make the  advance  by  crediting  such  proceeds  in
accordance  with  Borrowers  instructions.  Payments by Borrower  under the Loan
shall be made to  Lender at the  Borrower's  office  located  in  Secaucus,  New
Jersey.

          1.5 The proceeds of advances under the Loan issued  hereunder shall be
used solely for the purpose of providing  the Borrower  with working  capital to
fund the Company's operations.

                             SECTION 2. COLLATERAL

          2.1 As security for payment of all debts,  liabilities and obligations
of Borrower to Lender,  Borrower  grants to Lender a  continuing  first lien and
security  interest in, upon and to all of Borrower's  rights to receive payments
payable to the Borrower  pursuant to the Purchase  Agreement dated June 3, 1996,
between the Borrower,  T.J. Holding and T.J. Holding Company, Inc., a subsidiary
of Arby's, Inc. d/b/a Triarc Restaurant Group ("Collateral").

          2.2 Borrower shall execute and deliver such instruments, documents and
agreements  as  Lenders  may  reasonably  require  to  effectuate  the terms and
provisions  hereof and to create,  perfect,  protect and  preserve  all security
interests created  hereunder.  Borrower shall deliver to Lender all Instruments,
including  promissory  notes,  with such  endorsements  as Lender may require to
perfect the security interest hereunder.

                        SECTION 3. CONDITIONS PRECEDENT

          3.1  Closing  under  this   Agreement  is  subject  to  the  following
conditions precedent (all documents to be  in form and substance satisfactory to
Lender):

          a. Borrower and Lender shall have executed the Agreement;

          b.  Borrower  shall have executed and delivered to Lender a promissory
note evidencing Borrower's obligation to repay the Loan;

          c. Borrower shall have issued to Lender 263,535  restricted  shares of
its Common Stock;

          d.  Borrower  shall  deliver  to  Lender   certified   copies  of  the
appropriate  resolution  of Borrower  authorizing  the  execution,  delivery and
performance of this Agreement and each document  required to be delivered by any
section hereof, and

          e.  Borrower  shall repay  amounts  previously  advanced by the Lender
under the convertible note dated January 12, 1997.

                                       2
<PAGE>
                    SECTION 4. REPRESENTATIONS AND WARRANTIES

          4.1 To induce Lender to make the Loan available to Borrower,  Borrower
represents and warrants to Lender that:

                   a.  Borrower  is a  corporation  and is  duly  organized  and
validly  existing  under the laws of the State of Delaware  and has the power to
carry  on its  business  in  jurisdictions  where  the  nature  of its  business
transactions make such qualification necessary except where the failure to do so
would not have a material adverse effect on Borrower.

                   b. The execution  and delivery by Borrower of this  Agreement
and the performance by it of the transactions  herein  contemplated are and will
be within its corporate powers,  have been and will be duly authorized,  and are
not and will not be in  contravention of any law, order of court or other agency
of government,  or the terms of Borrower's Articles of Incorporation or by-laws,
or of any  indenture,  agreement  or undertaking to which Borrower is a party or
by which  Borrower's  property  is bound,  or be in conflict  with,  result in a
breach of or  constitute  (with due notice and/or lapse of time) a default under
any such indenture, agreement or undertaking, or result in the imposition of any
charge or encumbrance of any nature on Borrowers property.

                   c.   This   Agreement   and  any   assignments,   agreements,
instruments or other documents,  when delivered,  will be legal, valid,  binding
and enforceable in accordance with their respective terms (subject to applicable
bankruptcy,  insolvency,  reorganization  and other laws and  general  equitable
principles affecting the enforceability of creditor's rights).

                        SECTION 5. DEFAULT AND REMEDIES.

          5.1 Each of the following  events shall constitute an Event of Default
("Event of Default"):

                   a. If Borrower fails to pay any principal, interest, charges,
fees, expenses or other monetary obligations of Borrower owing to Lender arising
out of or incurred  in  connection  with this Agreement on the date such payment
is due and payable; or

                   b. If any  representation or warranty  contained herein or in
any agreement executed or delivered by Borrower to Lender in connection herewith
is false,  erroneous or misleading in any material respect when made or Borrower
breaches  any covenant or  undertaking  of Borrower  herein or in any  agreement
executed or delivered by Borrower to Lender in connection herewith; or

                   c.  If  any  breach  or  default   occurs  under  any  surety
agreement,  or if any surety agreement,  or any obligation to perform thereunder
is terminated, or if any surety dies; or

                                       3
<PAGE>
                   d.  If  any  action  is  commenced  for  the  dissolution  or
liquidation  of Borrower or any  proceeding is commenced for  reorganization  or
liquidation of Borrower's  debts under the Bankruptcy Code or any other state or
federal  law  now or  hereafter  enacted  for  the  relief  of  debtors  whether
instituted by or against Borrower.

          5.2 Upon the occurrence of an Event of Default, and in addition to all
rights,  options or  remedies  available  to Lender  whether at law or equity or
both, Lender may;

                   a. cease making any advances under the Loan;

                   b.  declare all debts,  liabilities,  and  obligations  owing
under the Loan immediately due and payable all without demand,  notice,  protest
or further action of any other kind; and

                   c.  exercise  all  rights  and  remedies  under  the  Uniform
Commercial Code and any other applicable law or in equity

                            SECTION 6. MISCELLANEOUS.

          6.1  This  Agreement  and  all  related  instruments,   documents  and
agreements shall be governed by and construed in accordance with the substantive
laws of the State of New Jersey.  The provisions of this Agreement and all other
agreements and documents referred to herein are to be deemed severable,  and the
invalidity or  unenforceability of any provision or document shall not affect or
impair the remaining  provisions  or documents but shall  continue in full force
and effect.

          6.2 Each  party  to this  Agreement  shall  pay all of its  costs  and
expenses incurred  (including,  without limitation,  reasonable attorneys' fees)
relating to this Agreement and all related  agreements and documents  including,
without limitation, expenses incurred in the analysis, negotiation, preparation,
closing,  administration  and  enforcement of this Agreement,  the  enforcement,
protection  and defense of the rights of Lender in and to the Loan or  otherwise
hereunder  and any  expenses  relating  to  extensions,  amendments,  waivers or
consents  (whether or not  granted or  consummated)  pursuant to the  provisions
hereof.

          6.3 This  Agreement  may be executed  in any number of  counter-parts,
each of which shall constitute an original and all of which taken together shall
constitute one and the same instrument.

          6.4 Borrower  and Lender each hereby  waive any and all rights  either
may have to a jury  trial in  connection  with any  litigation  commenced  by or
against  Lender with respect to rights and  obligations of the parties hereto or
under any  other  instrument,  document  or  agreement  executed  in  connection
herewith.

                                       4
<PAGE>

         IN WITNESS  WHEREOF,  the undersigned  have executed this Agreement the
day and year first above written.

PARAMARK ENTERPRISES, INC.

By: /s/ Alan Gottlich
          Name: Alan Gottlich
          Title: President


/s/ Charles Loccisano
Charles Loccisano




                                       5

                                  EXHIBIT 10.18
                          LOAN AND SECURITY AGREEMENT

         This Loan and Security Agreement ("Agreement") is entered into this 9tj
day of March, 1998 by and between PARAMARK  ENTERPRISES,  INC.  ("Borrower") and
Alan Gottlich ("Lender").

                                   BACKGROUND

         A. Borrower desires to establish certain financing  arrangements  with,
and  borrow  funds  from  Lender  and  Lender  is  willing  to  establish   such
arrangements  for,  and make loans to  Borrower  under the terms and  provisions
hereinafter set forth.

         B.  Lender has  previously  advanced  funds to  Borrower  pursuant to a
convertible note dated January 12, 1997.

         C. The  parties  desire to  define  the  terms  and  conditions  of the
relationship and to reduce their agreements to writing.

NOW THEREFORE,  the parties hereto,  intending to legally bound hereby, agree as
follows:

                              SECTION 1. THE LOAN.

         1.1  Subject  to the terms and  conditions  of this  Agreement,  Lender
hereby agrees to make  available to Borrower a revolving  credit  facility in an
aggregate  principal  amount  not to  exceed at any one time  outstanding  Sixty
Thousand Seven Hundred and Seventy Five Dollars ($60,775) (the "Loan"). The Loan
shall be available from Lender to Borrower, unless sooner terminated pursuant to
the terms hereof,  until the earlier of: (i) March 9, 1999 or (ii) the Company's
receipt of funds from an  alternative  source to fund its working  capital needs
("Maturity  Date").  After the  Maturity  Date,  Borrower  shall not request and
Lender shall not make any further advances under the Loan.

         1.2  Interest on the  outstanding  principal  balance of cash  advances
under the Loan shall  accrue at a rate equal to 5.39% per  annum.  All  interest
shall be due and  payable  quarterly  on the last day of each  calendar  quarter
commencing with the first calendar  quarter after the date of this Agreement and
on the Maturity Date. Interest shall be calculated on the basis of a year of 365
days but charged for the actual number of days elapsed.

         1.3 The outstanding principal of each cash advance under the Loan shall
be due and payable in full on the Maturity Date.  Outstanding advances under the
Loan may be prepaid at any time and from time to time and any such payment shall
first be applied to accrued and unpaid interest.

         1.4  Borrower  may  request a draw  under the Loan by giving  notice to
Lender  and  Lender  shall  make the  advance  by  crediting  such  proceeds  in
accordance with Borrower's instructions.

<PAGE>

Payments  by Borrower  under the Loan shall be made to Lender at the  Borrower's
office located in Secaucus, New Jersey.

         1.5 The proceeds of advances under the Loan issued  hereunder  shall be
used solely for the purpose of providing  the Borrower  with working  capital to
fund the Company's operations.

                             SECTION 2. COLLATERAL

         2.1 As security for payment of all debts,  liabilities  and obligations
of Borrower to Lender,  Borrower  grants to Lender a  continuing  first lien and
security  interest in, upon and to all of Borrower's  rights to receive payments
payable to the Borrower  pursuant to the Purchase  Agreement dated June 3, 1996,
between the Borrower,  T.J. Holding and T.J. Holding Company, Inc., a subsidiary
of Arby's, Inc. d/b/a Triarc Restaurant Group ("Collateral").

         2.2 Borrower shall execute and deliver such instruments,  documents and
agreements  as  Lenders  may  reasonably  require  to  effectuate  the terms and
provisions  hereof and to create,  perfect,  protect and  preserve  all security
interests created  hereunder.  Borrower shall deliver to Lender all Instruments,
including  promissory  notes,  with such  endorsements  as Lender may require to
perfect the security interest hereunder.

                        SECTION 3. CONDITIONS PRECEDENT

         3.1 Closing under this Agreement is subject to the following conditions
precedent (all documents to be in form and substance satisfactory to Lender):

              a. Borrower and Lender shall have executed the Agreement;

              b.  Borrower  shall  have  executed  and  delivered  to  Lender  a
promissory note evidencing Borrower's obligation to repay the Loan;

              c. Borrower shall have issued to Lender 36,465  restricted  shares
of its Common Stock;

              d.  Borrower  shall  deliver  to  Lender  certified  copies of the
appropriate  resolution  of Borrower  authorizing  the  execution,  delivery and
performance of this Agreement and each document  required to be delivered by any
section hereof; and

              e. Borrower shall repay amounts previously  advanced by the Lender
under the convertible note dated January 12, 1997.

                                       2
<PAGE>

                   SECTION 4. REPRESENTATIONS AND WARRANTIES

         4.1 To induce Lender to make the Loan  available to Borrower,  Borrower
represents and warrants to Lender that:

                  a. Borrower is a corporation and is duly organized and validly
existing  under the laws of the State of Delaware  and has the power to carry on
its business in jurisdictions where the nature of its business transactions make
such qualification  necessary except where the failure to do so would not have a
material adverse effect on Borrower.

                  b. The  execution  and delivery by Borrower of this  Agreement
and the performance by it of the transactions  herein  contemplated are and will
be within its corporate powers,  have been and will be duly authorized,  and are
not and will not be in  contravention of any law, order of court or other agency
of government,  or the terms of Borrower's Articles of Incorporation or by-laws,
or of any indenture, agreement or undertaking to which Borrower is a party or by
which Borrower's  property is bound, or be in conflict with,  result in a breach
of or constitute (with due notice and/or lapse of time) a default under any such
indenture,  agreement or undertaking,  or result in the imposition of any charge
or encumbrance of any nature on Borrower's property.

                  c. This Agreement and any assignments, agreements, instruments
or  other  documents,   when  delivered,  will  be  legal,  valid,  binding  and
enforceable  in accordance  with their  respective  terms (subject to applicable
bankruptcy,  insolvency,  reorganization  and other laws and  general  equitable
principles affecting the enforceability of creditor's rights).

                        SECTION 5. DEFAULT AND REMEDIES

         5.1 Each of the following  events shall  constitute an Event of Default
("Event of Default"):

                  a. If Borrower fails to pay any principal,  interest, charges,
fees, expenses or other monetary obligations of Borrower owing to Lender arising
out of or incurred in connection with this Agreement on the date such payment is
due and payable; or

                  b. If any  representation  or warranty  contained herein or in
any agreement executed or delivered by Borrower to Lender in connection herewith
is false,  erroneous or misleading in any material respect when made or Borrower
breaches  any covenant or  undertaking  of Borrower  herein or in any  agreement
executed or delivered by Borrower to Lender in connection herewith; or

                  c. If any breach or default occurs under any surety agreement,
or if  any  surety  agreement,  or  any  obligation  to  perform  thereunder  is
terminated, or if any surety dies; or

                                       3
<PAGE>

                  d.  If  any  action  is  commenced  for  the   dissolution  or
liquidation  of Borrower or any  proceeding is commenced for  reorganization  or
liquidation of Borrower's  debts under the Bankruptcy Code or any other state or
federal  law  now or  hereafter  enacted  for  the  relief  of  debtors  whether
instituted by or against Borrower.

         5.2 Upon the occurrence of an Event of Default,  and in addition to all
rights,  options or  remedies  available  to Lender  whether at law or equity or
both, Lender may;

                  a. cease making any advances under the Loan;

                  b. declare all debts, liabilities, and obligations owing under
the Loan  immediately  due and payable all without  demand,  notice,  protest or
further action of any other kind; and

                  c.  exercise  all  rights  and  remedies   under  the  Uniform
Commercial Code and any other applicable law or in equity.

                            SECTION 6. MISCELLANEOUS.

         6.1  This  Agreement  and  all  related   instruments,   documents  and
agreements shall be governed by and construed in accordance with the substantive
laws of the State of New Jersey.  The provisions of this Agreement and all other
agreements and documents referred to herein are to be deemed severable,  and the
invalidity or  unenforceability of any provision or document shall not affect or
impair the remaining  provisions  or documents but shall  continue in full force
and effect.

         6.2  Each  party  to this  Agreement  shall  pay all of its  costs  and
expenses incurred (including,  without limitation,  reasonable  attorneys' fees)
relating to this Agreement and all related  agreements and documents  including,
without limitation, expenses incurred in the analysis, negotiation, preparation,
closing,  administration  and  enforcement of this Agreement,  the  enforcement,
protection  and defense of the rights of Lender in and to the Loan or  otherwise
hereunder  and any  expenses  relating  to  extensions,  amendments,  waivers or
consents  (whether or not  granted or  consummated)  pursuant to the  provisions
hereof.

         6.3 This Agreement may be executed in any number of counter-parts, each
of which shall  constitute  an original  and all of which taken  together  shall
constitute one and the same instrument.

         6.4 Borrower and Lender each hereby waive any and all rights either may
have to a jury trial in connection  with any litigation  commenced by or against
Lender with respect to rights and obligations of the parties hereto or under any
other instrument, document or agreement executed in connection herewith.

                                       4
<PAGE>

         IN WITNESS  WHEREOF,  the undersigned  have executed this Agreement the
day and year first above written.

PARAMARK ENTERPRISES, INC.


By: /s/ Charles Loccisano
         Name: Charles Loccisano
         Title: Chairman


/s/ Alan Gottlich
Alan Gottlich

                                       5


<TABLE> <S> <C>

<ARTICLE>                      5
<LEGEND>
This  schedule  contains  summary  financial   information  extracted  from  the
consolidated financial statements of Paramark Enterprises,  Inc. as of March 31,
1998 and the three  months  then  ended,  and is  qualified  in its  entirety by
reference to such financial statements.
</LEGEND>
<CIK>                       0000915661
<NAME>                      PARAMARK ENTERPRISES, INC.
       
<S>                             <C>
<PERIOD-TYPE>                 3-MOS
<FISCAL-YEAR-END>                      DEC-31-1998
<PERIOD-START>                         JAN-01-1998
<PERIOD-END>                           MAR-31-1998
<CASH>                                       7,050
<SECURITIES>                                     0
<RECEIVABLES>                              878,060
<ALLOWANCES>                                64,000
<INVENTORY>                                195,265
<CURRENT-ASSETS>                         1,087,579
<PP&E>                                     567,172
<DEPRECIATION>                             108,657
<TOTAL-ASSETS>                           2,009,011
<CURRENT-LIABILITIES>                    2,079,331
<BONDS>                                          0
                            0
                                      0
<COMMON>                                    33,740
<OTHER-SE>                                 (70,320)
<TOTAL-LIABILITY-AND-EQUITY>             2,009,011
<SALES>                                  1,259,526
<TOTAL-REVENUES>                         1,289,529
<CGS>                                      985,298
<TOTAL-COSTS>                            1,592,233
<OTHER-EXPENSES>                                 0
<LOSS-PROVISION>                                 0
<INTEREST-EXPENSE>                           6,329
<INCOME-PRETAX>                           (309,036)
<INCOME-TAX>                                     0
<INCOME-CONTINUING>                       (309,036)
<DISCONTINUED>                                   0
<EXTRAORDINARY>                                  0
<CHANGES>                                        0
<NET-INCOME>                              (309,036)
<EPS-PRIMARY>                                (0.10)
<EPS-DILUTED>                                (0.10)
        

</TABLE>


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