PARAMARK ENTERPRISES INC
10QSB, 1999-08-05
BAKERY PRODUCTS
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                       Securities and Exchange Commission
                             Washington, D.C. 20549
                                  FORM 10-QSB

(Mark One)

[X]  QUARTERLY  REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES  EXCHANGE ACT
     OF 1934 For the quarterly period ended June 30, 1999.

[ ]  TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES  EXCHANGE ACT
     For the transition period from ____________ to ____________

                         Commission file number 0-23026

                           Paramark Enterprises, Inc.
        (Exact name of small business issuer as specified in its charter)

         Delaware                                     22-3261564
 (State or other jurisdiction                 (I.R.S. Employer Identification
 of incorporation or organization)                         No.)

                  One Harmon Plaza, Secaucus, New Jersey 070940
     -----------------------------------------------------------------------
                    (Address of principal executive offices)

                                  201-422-0910
                 (Issuer's telephone number including area-code)

                  One Harmon Plaza, Secaucus, New Jersey 07094
              (Former name, former address and former fiscal year,
                         if changed since last report)

Check  whether the issuer (1) filed all reports  required to be filed by Section
13 or 15(d) of the  Exchange  Act during the past 12 months (or for such shorter
period that the  registrant  was required to file such reports) and (2) has been
subject to such filing requirements for the past 90 days. Yes X No

APPLICABLE ONLY TO CORPORATE ISSUERS

State the number of shares outstanding of each of the issuer's classes of common
stock as of the latest practicable date:

     Common Stock, $.01 par value - 3,393,383 shares as of August 10, 1999.

Transitional Small Business disclosure Format (check one):
         Yes      No   X

<PAGE>
                           Paramark Enterprises Inc.
<TABLE>
<CAPTION>
<S>              <C>                                                                 <C>
PART I   FINANCIAL INFORMATION

ITEM 1   FINANCIAL STATEMENTS

                  INDEX TO FINANCIAL STATEMENTS                                         PAGE

                  Balance Sheets at December 31, 1998 and                                 2
                  June 30, 1999.

                  Statements of Operations  for the three and six months ended            3
                  June 30, 1998 and June 30, 1999.

                  Statements  of Cash Flows for the three and six months ended            4
                  June 30, 1998 and June 30, 1999.

                  Notes to Financial Statements                                           5


ITEM 2   MANAGEMENT'S DISCUSSION AND ANALYSIS OF
          FINANCIAL CONDITION AND RESULTS OF OPERATIONS                                   8

PART II

Item 1   Legal Proceedings                                                               15

Item 2   Changes in Securities                                                           15

Item 3   Defaults upon Senior Securities                                                 15

Item 4   Submission of Matters to a Vote
           of Security Holders                                                           15

Item 5   Other Information                                                               15

Item 6   Exhibits and Reports on Form 8-K                                                15

SIGNATURES                                                                               16
</TABLE>


<PAGE>

PART I - FINANCIAL INFORMATION   ITEM 1 - FINANCIAL STATEMENTS

PARAMARK ENTERPRISES, INC.
CONSOLIDATED BALANCE SHEETS
<TABLE>
<CAPTION>
                                                                 December 31,      June 30,
                                                                     1998            1999
                                                                  (Audited)       (Unaudited)
ASSETS

Current Assets:
<S>                                                             <C>              <C>
  Cash                                                          $   790,873      $   516,413
  Accounts receivable, less allowance for doubtful accounts         326,217          259,212
  Notes receivable - current maturities                             500,000          500,000
  Inventory                                                         167,956          141,196
  Prepaid expenses and other current assets, net                     44,352           60,736
                                                                -----------      -----------
        Total current assets                                      1,829,398        1,477,557

Property and equipment                                              517,140          547,444
Notes receivable, net of current maturities                         375,000          140,209
                                                                -----------      -----------

    Total Assets                                                $ 2,721,538      $ 2,165,210
                                                                ===========      ===========


LIABILITIES AND STOCKHOLDERS' EQUITY

Current Liabilities:
    Accounts payable and accrued expenses                       $   601,593      $   465,622
    Current maturities of long-term debt                             13,938           26,768
                                                                -----------      -----------
    Total current liabilities                                       615,531          492,390


Long-term debt, net of current maturities                            55,522           93,486
                                                                -----------      -----------

    Total liabilities                                               671,053          585,876
                                                                -----------      -----------


STOCKHOLDERS' EQUITY

Preferred Stock                                                           0                0
Common Stock                                                         33,740           33,935
Additional paid-in capital                                        6,813,704        6,822,032
Treasury stock                                                            0          (39,109)
Accumulated deficit                                              (4,796,959)      (5,237,524)
    Total stockholders' equity                                    2,050,485        1,579,334
                                                                -----------      -----------

    Total Liabilities and Stockholders' Equity                  $ 2,721,538      $ 2,165,210
                                                                ===========      ===========

</TABLE>

SEE NOTES TO FINANCIAL STATEMENTS

                                       2
<PAGE>
PARAMARK ENTERPRISES, INC.
CONSOLIDATED STATEMENT OF OPERATIONS
(UNAUDITED)
<TABLE>
<CAPTION>
                                                         For the Three Months            For the Six Months
                                                            Ended June 30,                  Ended June 30,
                                                     -------------------------------------------------------------
                                                         1998            1999            1998            1999
- ------------------------------------------------------------------------------------------------------------------
Revenue:
<S>                                                  <C>             <C>             <C>             <C>
    Wholesale sales                                  $ 1,266,710     $ 1,001,297     $ 2,490,697     $ 1,718,274
    Sales from Company-owned stores                       36,584               0          72,114               0
    Royalties and licensing fees                          30,000               0          60,000               0
                                                     -----------     -----------     -----------     -----------
        Total revenue                                  1,333,294     $ 1,001,297       2,622,811     $ 1,718,274

Operating expenses:
    Cost of goods sold                                 1,100,767         797,309       2,120,231
                                                                                                       1,401,353
    Bakery selling, general and administrative           279,634         215,311         531,767         405,745
    Corporate selling, general and administrative        205,692         201,945         469,019
                                                     -----------     -----------     -----------     -----------
                                                                                                         382,804
        Total operating expenses                       1,586,093       1,214,574       3,121,017       2,189,902
                                                     -----------     -----------     -----------     -----------
Loss from operations                                    (252,799)       (213,276)       (498,206)       (471,627)
                                                     -----------     -----------     -----------     -----------

Other income (expense):
    Interest income (expense), net                       (41,948)         (2,766)       (105,577)         (5,944)
    Gain (loss) from sale of assets                      (10,157)         (9,727)        (10,157)         14,820
    Other income                                               0          22,187               0          22,187
                                                     -----------     -----------     -----------     -----------
        Total other income (expense)                     (52,105)          9,694        (115,734)         31,063
                                                     -----------     -----------     -----------     -----------

Net income (loss)                                    $  (304,904)    ($  203,582)    ($  613,940)    ($  440,564)
                                                     ===========     ===========     ===========     ===========


Net income (loss) per common share                   ($     0.10)    ($     0.06)    ($     0.19)    ($     0.14)
                                                     ===========     ===========     ===========     ===========



Weighted average number of
    common shares outstanding                          3,197,960       3,390,043       3,197,960       3,390,043
                                                     ===========     ===========     ===========     ===========

</TABLE>

SEE NOTES TO FINANCIAL STATEMENTS

                                       3
<PAGE>
PARAMARK ENTERPRISES, INC.
CONSOLIDATED STATEMENT OF CASH FLOWS
(UNAUDITED)
<TABLE>
<CAPTION>
                                                                                For the Six Months
                                                                                  Ended June 30,
                                                                              1998              1999
Cash flow from operating activities:
<S>                                                                         <C>           <C>
    Net income (loss)                                                       ($613,941)    ($440,564)
    Adjustments to reconcile net income (loss) to net cash from
    operating activities:
        Depreciation and amortization                                          73,121        52,776
        Gain from forgiveness of debt                                               0       (22,187)
        (Gain) loss from sale of equipment                                     10,157       (15,210)
        Noncash consulting fees and interest expense                           57,390         8,522
        Changes in operating assets and liabilities:
        (Increase) decrease in accounts receivable                            (19,984)       67,005
        (Increase) decrease in inventories                                     63,649        25,639
        (Increase) decrease in prepaid expenses and other current assets       (4,983)      (15,264)
        (Increase) decrease in deferred transaction costs                     (27,842)            0
        Increase (decrease) in accounts payable and accrued expenses          233,076      (113,782)

Net cash used in operating activities                                        (229,357)     (453,064)
                                                                            ---------     ---------

Cash flows from investing activities:
    Purchases of equipment                                                   (133,252)      (83,081)
                                                                            ---------     ---------

Net cash used in investing activities                                        (133,252)      (83,081)
                                                                            ---------     ---------

Cash flows from financing activities:
    Proceeds from financing                                                   970,991        57,428
    Proceeds from notes receivable                                             (1,698)      250,000
    Purchases of treasury stock                                                     0       (39,107)
    Payment of notes payable                                                 (729,245)       (6,634)

Net cash provided by financing activities                                     240,048       261,686
                                                                            ---------     ---------

Net increase (decrease) in cash                                              (122,561)     (274,459)

Cash at beginning of period                                                   122,561       790,873

Cash at end of period                                                       $       0     $ 516,414
                                                                            =========     =========
</TABLE>

SEE NOTES TO FINANCIAL STATEMENTS

                                       4
<PAGE>
Paramark Enterprises, Inc.
Notes to Financial Statements
(Unaudited)

Note 1 - Basis of Presentation

    The accompanying  financial statements have been prepared by the Company, in
    accordance with generally accepted accounting principles and pursuant to the
    Rules and Regulations of the Securities and Exchange Commission,  and except
    for the Balance Sheet at December 31, 1998, all statements are unaudited. In
    the opinion of management,  all adjustments  (consisting of normal recurring
    accruals)  considered  necessary for a fair presentation have been included.
    Operating  results for the interim period are not necessarily  indicative of
    financial results for the full year.

    Additionally, certain information and footnote disclosures normally included
    in financial  statements  prepared in  accordance  with  generally  accepted
    accounting  principals  have  been  omitted.  It  is  suggested  that  these
    unaudited  financial  statements  be read in  connection  with the financial
    statements and notes thereto included in the Company's Annual Report on Form
    10-KSB  for the fiscal  year ended  December  31,  1998.  There have been no
    significant changes of accounting policies since December 31, 1998.

Note 2 - Net Income (Loss) Per Common Share

    Net loss per common share is calculated by dividing net loss by the weighted
    average  number  of  shares  of common  stock  outstanding  for each  period
    presented.  For purposes of these  computations,  shares  issuable  upon the
    exercise of all common stock purchase options and warrants  outstanding have
    been excluded from the  computation of weighted  average shares  outstanding
    since their effect is antidilutive.

Note 3 - Income Taxes

    No  provision  for income  taxes has been made for the six months ended June
    30, 1999 as the Company has net operating losses. These net operating losses
    have  resulted  in a  deferred  tax  asset  at  June  30,  1999.  Due to the
    uncertainty  regarding  the  ultimate  amount of income tax  benefits  to be
    derived from the Company's net operating losses,  the Company has recorded a
    valuation  allowance for the entire amount of the deferred tax asset at June
    30, 1999.

Note 4 - Sale of Assets

    In  August  1996,  the  Company  closed a  purchase  agreement  with  Triarc
    Restaurant  Group d/b/a/ Arby's,  Inc.  ("Triarc")  through which (a) Triarc
    purchased the trademarks,  service marks, recipes and secret formulas of the
    Company,  (b)  Triarc  licensed  back to the  Company  the rights to operate
    existing  franchised  bakery  locations  and to  distribute  T.J.  Cinnamons
    products through retail grocery outlets,  and (c) the Company entered into a
    management agreement with Triarc to manage the franchise system.

                                       5
<PAGE>

    The Company  received  payments of $1,790,000  at the closing,  a promissory
    note in the amount of  $1,650,000  which is being paid in fifteen (15) equal
    monthly  installments  beginning  October 1, 1996, a promissory  note in the
    amount of  $100,000  which is being paid in twenty  four (24) equal  monthly
    installments  beginning October 1, 1996. In addition, the purchase agreement
    provides  for the  contingent  payments of up to a maximum of an  additional
    $5,500,000  over time  dependent upon the amount of T.J.  Cinnamons  product
    sales by Triarc exceeding a minimum base system wide sales of $26.3 million.

    Simultaneous with the closing of the purchase  agreement in August 1996, the
    Company  entered into an agreement  with Heinz Bakery  Products to terminate
    the  1992  manufacturing  and  license  agreement.  Under  the  terms of the
    agreement,  the Company paid Heinz Bakery Products $600,000 at closing,  and
    assigned  to Heinz the  Triarc  promissory  note in the  amount of  $100,000
    payable with interest in equal installments over a two year period.

     In August 1998, the Company  closed an agreement  with TJ Holding  Company,
     Inc., a wholly owned  subsidiary of Triarc and Arby's,  Inc.  d/b/a/ Triarc
     (the "1998 Triarc Agreement") pursuant to which the Company sold all of its
     rights and interests under the existing T.J. Cinnamons franchise agreements
     and  terminated the purchase  agreement  dated June 3, 1996 and the license
     agreement and management  agreement entered into with Triarc and affiliates
     dated August 29, 1996. The Company received  payments under the 1998 Triarc
     Agreement  aggregating  $4,000,000 of which $3,000,000 was paid in cash and
     $1,000,000  was tendered in the form of a non-interest  bearing  promissory
     note payable over 24 months.

Note 5 - Short Term Financing

     In  September  1997 the Company  entered  into a loan  agreement  with Gelt
     Financial Corporation for a credit line in the amount of $200,000 which was
     subsequently increased to $300,000 secured by Wal-Mart accounts receivable.
     The terms of this loan agreement provided for a service fee of 1.5% of each
     advance  together  with  interest at a rate of 675 basis  points  above the
     prime rate.  In  addition,  the Company  granted  Gelt 3,000  shares of its
     common stock as a loan  origination fee. The credit line had a zero balance
     on June 30, 1999.

                                       6
<PAGE>

     In  November  1997,  in order to bring the  Company  into  compliance  with
     requirements necessary for continued listing on the Nasdaq SmallCap Market,
     Messrs.  Loccisano and Gottlich  purchased an aggregate of 20,000 shares of
     redeemable  Series B  preferred  stock at a price of $5.00  per  share.  In
     January 1998,  following a delisting of the Company's  securities  from the
     Nasdaq  SmallCap  Market and as a result of additional  funds loaned to the
     Company  by  Messrs.  Loccisano  and  Gottlich,  these  shares  of Series B
     preferred stock were redeemed by the Company at a price of $5.00 per share.

     In  March  1998,  Charles  Loccisano,  the  Company's  Chairman  and  Chief
     Executive  Officer and Alan  Gottlich,  the  Company's  President and Chief
     Financial  Officer provided the Company with a credit line in the amount of
     $500,000.  The credit line is required to be repaid  within one year,  with
     interest payable quarterly at the rate of 5.39% per annum. In consideration
     for the  credit  line,  Messrs.  Loccisano  and  Gottlich  were  granted an
     aggregate of 300,000 shares of the Company's common stock. This credit line
     was repaid in full out of the proceeds of the 1998 Triarc Agreement.

     In July 1998 the Company borrowed $150,000 from Gelt Financial Corporation.
     Such loan bears  interest at the rate of 5% above the prime rate.  The loan
     is secured by all the payments due the Company under the purchase agreement
     dated September 3, 1996 entered into with Triarc Restaurant Group. In order
     to induce Gelt  Financial  Corporation to enter into this loan, the Company
     paid Gelt  Financial  Group a  placement  fee in the amount of $15,625  and
     agreed  to issue  Gelt  Financial  Group  15,000  shares  of the  Company's
     unregistered common stock. This loan was repaid in full out of the proceeds
     of the 1998 Triarc Agreement.

     In  August  1998,  Charles  Loccisano,  the  Company's  Chairman  and Chief
     Executive  Officer,  and Alan Gottlich,  the Company's  President and Chief
     Financial  Officer,  provided  the  Company  with short term  bridge  loans
     aggregating   $100,000.   These  loans  provided  for  a  loan  fee  of  5%
     representing  the initial loan fees and  interest on the loan.  These loans
     were repaid in full out of the proceeds of the 1998 Triarc Agreement.

                                       7
<PAGE>
PART  I   ITEM 2

MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
 RESULTS OF OPERATIONS.

Forward Looking Statements

    When used in this  Quarterly  Report,  the  words or  phrases  "will  likely
result",  "are expected to",  "will  continue",  "is  anticipated",  "estimate",
"projected",  "intends  to" or similar  expressions  are  intended  to  identify
"forward  looking  statements"  within  the  meaning of the  Private  Securities
Litigation  Reform Act of 1995. Such statements are subject to certain risks and
uncertainties  including:  history of operating  losses and operating  cash flow
deficits;  potential  loss of  wholesale  sales  resulting  from the 1998 Triarc
Agreement;  possible need for additional financing;  dietary trends and consumer
preferences;  competition;  management  of  growth;  limited  manufacturing  and
warehouse  facilities;  dependence on major  customers;  dependence upon key and
other personnel; government regulations; insurance and potential liability; lack
of  liquidity;  volatility  of market  price of the  Company's  common stock and
warrants;  possible  adverse  effect of penny  stock rules on  liquidity  of the
Company's  securities;  dividend  policy and control by directors  and executive
officers.  Any of the  aforementioned  risks and  uncertainties  could cause the
Company's actual results to differ materially from historical earnings and those
presently  anticipated  or  projected.  As a  result,  potential  investors  are
cautioned not to place undue  reliance on any such  forward-looking  statements,
which speak only as of the date made.

Balance Sheet Information

    Total assets  decreased by $556,328 from  $2,721,538 on December 31, 1998 to
$2,165,210  on June 30,  1999 due  primarily  to a  decrease  in cash and  notes
receivable.  Cash  decreased  to  $516,413  on March 31,  1999 from  $790,873 on
December  31,  1998  due  to  repayments  of  outstanding  indebtedness.   Notes
receivable - net of current maturities as of June 30, 1999 decreased to $140,209
from $375,000 on December 31, 1998 due to payments received on outstanding notes
receivable.  Total  liabilities  as of June 30, 1999  decreased to $585,876 from
$671,053 on December 31, 1998 due to  repayments  of  outstanding  indebtedness.
These  decreases in total assets and total  liabilities  reflect  repayments  of
outstanding  indebtedness out of the proceeds  received from the sale of certain
assets under the 1998 Triarc  Agreement as more fully discussed in Note 4 to the
unaudited financial statements.

The following  discussion and analysis  should be read in  conjunction  with the
financial statements and notes thereto appearing elsewhere in this report.


                                       8
<PAGE>
    RESULTS OF  OPERATIONS  (for the three and six month  periods ended June 30,
    1999 compared to the three and six month periods ended June 30, 1998).

    The following tables set forth the components of the Company's revenue:

                                                Three Months Ended June 30,
                                                 1998              1999

          Wholesale sales                     $1,266,710        $1,001,297
          Company-owned bakery sales              36,584                 0
          Royalties and licensing fees            30,000                 0
                                              ----------        ----------
          Total Revenue                       $1,333,294        $1,001,297
                                              ==========        ==========



                                                 Six Months Ended June 30,
                                                 1998              1999

          Wholesale sales                     $2,490,697        $1,718,274
          Company-owned bakery sales              72,114                 0
          Royalties and licensing fees            60,000                 0
                                              ----------        ----------
          Total Revenue                       $2,622,811        $1,718,274
                                              ==========        ==========

         Wholesale  sales  decreased by 21% to  $1,001,297  for the three months
ended June 30, 1999 from  $1,266,710  for the three  months ended June 30, 1998,
and decreased by 31% to  $1,718,274  for the six months ended June 30, 1999 from
$2,490,697 for the six months ended June 30, 1998.  These decreases in sales for
the three and six months ended June 30, 1999 were  primarily the result of sales
of T.J.  Cinnamons  branded  products  to Walmart  Super  Centers for a seasonal
promotion  during  the three and six months  ended  June 30,  1998 which did not
recur  during  the three and six  months  ended June 30,  1999.  The  Company is
continuing to develop its wholesale  sales through  alliances  with food brokers
including Le Grand  Marketing,  representing  retail  grocery stores in Southern
California, Nasser Marketing, representing grocery stores in Arizona, DND Sales,
representing grocery stores in Northern California. The Company is targeting its
product line to in-store bakeries and in-store deli areas of supermarket chains,
focusing on large  multi-unit  accounts.  The  Company's  marketing  efforts are
centered on the following core products:  (a) T.J.  Cinnamons  Gourmet  Cinnamon

                                       9
<PAGE>

Rolls and Gourmet  Sticky  Rolls;  (b) T.J.  Cinnamons  CinnaChips;  (c) Gourmet
Rugalach; (d) Gourmet Brownies sold under the Hershey's label; (e) Gourmet Bundt
Cakes;  (f) Gourmet  Specialty Cakes and (g) Layer Cakes.  All of these products
are sold in various  packaging and sizes, and are shipped through both fresh and
frozen  distribution.  Based  on the  terms of the 1998  Triarc  Agreement,  the
Company's  license  agreement  with  Triarc  pursuant to which it is licensed to
manufacture and sell "T.J.  Cinnamons"  branded products expired on December 31,
1998.  Triarc has granted the  Company  two three month  extensions  and one six
month extension which extends the agreement to December 31, 1999. During the six
months ended June 30, 1999, sales of T.J. Cinnamons branded products represented
22% of the Company's wholesale sales.

         The Company is currently  selling  products to the following  accounts:
Ralphs  Supermarkets,   Food-4-Less  Supermarkets,  Luckys  Supermarkets,  Fry's
Supermarkets,    Smiths   supermarkets,   Raleys   Supermarkets,   Super   Value
Supermarkets,  Giant  Supermarkets,  and  Walmart  SuperCenters.  During the six
months ended June 30, 1999, sales to Ralphs Supermarkets  represented 80% of the
Company's wholesale sales.

         Company-owned  bakery sales  decreased to $0 for the three months ended
June 30,  1999 from  $36,584  for the three  months  ended  June 30,  1998,  and
decreased  to $0 for the six months ended June 30, 1999 from $72,114 for the six
months ended June 30,  1998.  These bakery  sales  decreases  resulted  from the
Company  closing  the  Poughkeepsie  bakery in August  1998  pursuant to a lease
termination   settlement  agreement  with  the  landlord.  The  closing  of  the
Poughkeepsie bakery was a condition under the 1998 Triarc Agreement.

         Royalty and licensing fee revenues decreased to $0 for the three months
ended June 30 ,1999 from $30,000 for the three  months ended June 30, 1998,  and
decreased  to $0 for the six months ended June 30, 1999 from $60,000 for the six
months ended June 30, 1998.  These  decreases in royalty and licensing fees were
the result of the Company selling its rights under the T.J. Cinnamons  franchise
agreements  pursuant  to  the  1998  Triarc  Agreement.  See  "Business"  in the
Company's  Annual Report on Form 10-KSB for additional  information  relating to
the 1998 Triarc Agreement.

         Cost of goods sold  decreased  to $797,309  for the three  months ended
June 30, 1999 from  $1,100,767  for the three months  ended June 30,  1998,  and
decreased to $1,401,353  for the six months ended June 30, 1999 from  $2,120,231
for the six months  ended June 30, 1998.  These  decreases in cost of goods sold
were primarily the result of the decreased volume of product sales to Walmart.

                                       10
<PAGE>

         Bakery selling, general and administrative expenses decreased by 23% to
$215,311 for the three  months  ended June 30, 1999 from  $279,634 for the three
months ended June 30, 1998,  and decreased by 24% to $405,745 for the six months
ended June 30, 1999 from $531,767 for the six months ended June 30, 1998.  These
decreases in bakery selling,  general and administrative  expenses for the three
and six months  ended June 30, 1998 were  primarily  the result of  decreases in
selling,   general  and  administrative  costs  associated  with  the  Company's
manufacturing plant in El Cajon, California.

         Corporate selling,  general and administrative expenses decreased by 2%
to $201,945 for the three months ended June 30, 1999 from $205,692 for the three
months ended June 30, 1998,  and decreased by 18% to $382,804 for the six months
ended June 30, 1999 from $469,019 for the six months ended June 30, 1998.  These
decreases  in corporate  selling,  general and  administrative  expenses for the
three and six months ended June 30, 1999 were  primarily the result of decreases
in selling,  general and  administrative  costs  associated  with the  Company's
executive offices located in Secaucus, New Jersey.

         Net  interest  expense  for the three  months  ended June 30,  1999 was
$2,766 as compared to net  interest  expense for the three months ended June 30,
1998 of $41,948, and net interest expense for the six months ended June 30, 1999
was $5,944 as compared to net interest  income for the six months ended June 30,
1998 of $105,577. This reduction in net interest expense resulted primarily from
reduced borrowings.

         Gain  (loss)  from sale of assets were  ($9,727)  for the three  months
ended June 30, 1999 as compared to ($10,157) for the three months ended June 30,
1998,  and were  $14,820  for the six months  ended June 30, 1999 as compared to
($10,157) for the six months ended June 30, 1998. These gains (losses) from sale
of assets  resulted  primarily  from  assets  sold  pursuant  to the 1998 Triarc
Agreement.

         Other  income  increased to $22,187 for the three months ended June 30,
1999 from $0 for the three months ended June 30, 1998,  and increased to $22,187
for the six months ended June 30, 1999 from $0 for the six months ended June 30,
1998.  These  increases  in other income for the three and six months ended June
30, 1999 resulted from  reductions in accounts  payable and accrued  liabilities
resulting from discounted  settlements and write-offs of accounts  payable based
on their being no recent  contact with the Company by the  creditors  being owed
such amounts.

                                       11
<PAGE>

         LIQUIDITY AND CAPITAL RESOURCES

         At June  30,  1999,  the  Company  had a  working  capital  balance  of
approximately  $985,000.  During the six months ended June 30, 1999, the Company
experienced cash flow deficits from its operating  activities  primarily because
its operating expenses exceeded its operating revenues.

         The  Company  used net cash in  operating  activities  in the amount of
$453,064 for the six months ended June 30, 1999, as compared to $229,357 for the
six  months  ended  June 30,  1998.  The  Company  used  net  cash in  investing
activities  in the amount of $83,081 for the six months ended June 30, 1999,  as
compared to net cash used in investing  activities in the amount of $133,252 for
the six months ended June 30, 1999. The Company received net cash from financing
activities  in the amount of $261,686  for the six months ended June 30, 1999 as
compared  to net cash  received  from  financing  activities  in the  amount  of
$240,048 for the six months ended June 30, 1998.

         In September  1997, the Company entered into a loan agreement with Gelt
Financial  Corporation  for a credit  line in the amount of  $200,000  which was
subsequently  increased to $300,000 secured by the Wal-Mart accounts receivable.
The  terms of this loan  agreement  provide  for a  service  fee of 1.5% of each
advance  together  with  interest at a rate of 675 basis  points above the prime
rate. The credit line balance was $0 on June 30, 1999.

         In October  1997,  the Company  offered for sale units in a convertible
preferred  private  placement with  Commonwealth  Associates acting as placement
agent.  This offering was to be held open to investors through January 1998, and
was not  consummated  as  orders  for the  minimum  number  of  shares  were not
obtained.  Without  alternative  sources  of  financing  to fund  the  Company's
operating deficit,  in January 1998,  Charles Loccisano,  the Company's Chairman
and Chief  Executive  Officer,  and Alan Gottlich,  the Company's  President and
Chief Financial Officer,  provided the Company with loans aggregating  $282,500.
In March  1998,  based on the need for  additional  funding  resulting  from the
receipt of large  purchase  orders from  Walmart  Super  Centers,  the  previous
Loccisano  and Gottlich  loans were repaid in full,  and Messrs.  Loccisano  and
Gottlich  agreed to provide  the  Company  with a credit line for up to $500,000
with  interest  payable  quarterly at the  applicable  federal rate of 5.39% per
annum.  The credit line is required to be repaid within one year or such shorter
period if the  Company  closes the 1988 Triarc  Agreement  described  below.  In
consideration  for  providing  this credit line  facility,  the Company  granted
Messrs.  Loccisano and Gottlich an aggregate of 300,000  unregistered  shares of
Common Stock.  These credit lines were repaid in full out of the proceeds of the
1998 Triarc Agreement.

                                       12
<PAGE>

         In November  1997, in order to bring the Company into  compliance  with
requirements  necessary for  continued  listing on the Nasdaq  SmallCap  Market,
Messrs.  Loccisano  and Gottlich  purchased  an  aggregate  of 20,000  shares of
redeemable  Series B preferred  stock at a price of $5.00 per share.  In January
1998, following a delisting of the Company's securities from the Nasdaq SmallCap
Market  and as a result of  additional  funds  loaned to the  Company by Messrs.
Loccisano and Gottlich,  these shares of Series B preferred  stock were redeemed
by the Company at a price of $5.00 per share.

         In  July  1998  the  Company  borrowed  $150,000  from  Gelt  Financial
Corporation.  Such loan bears  interest  at the rate of 5% above the prime rate.
The loan is secured  by all the  payments  due the  Company  under the  purchase
agreement dated September 3, 1996 entered into with Triarc  Restaurant Group. In
order to induce Gelt Financial  Corporation to enter into this loan, the Company
paid Gelt Financial Group a placement fee in the amount of $15,625 and agreed to
issue Gelt Financial  Group 15,000 shares of the Company's  unregistered  common
stock.  This loan was  repaid  in full out of the  proceeds  of the 1998  Triarc
Agreement.

         In August 1998,  Charles  Loccisano,  the Company's  Chairman and Chief
Executive  Officer,  and  Alan  Gottlich,  the  Company's  President  and  Chief
Financial Officer, provided the Company with short term bridge loans aggregating
$100,000.  These loans  provided for a loan fee of 5%  representing  the initial
loan fees and  interest on the loan.  These loans were repaid in full out of the
proceeds of the 1998 Triarc Agreement.

         In August  1998,  the  Company  closed  an  agreement  with TJ  Holding
Company,  Inc., a wholly owned subsidiary of Triarc Restaurant Group and Arby's,
Inc. d/b/a/ Triarc  Restaurant Group (the "1998 Triarc  Agreement")  pursuant to
which the Company sold all of its rights and  interests  under the existing T.J.
Cinnamons  franchise  agreements and will terminate the purchase agreement dated
September 3, 1996 and the license  agreement and  management  agreement  entered
into with Triarc  Restaurant  Group and  affiliates  dated August 29, 1996.  The
Company  received  payments  under the 1998 Triarc  Agreement  aggregating  $4.0
million of which $3.0  million was paid in cash and $1.0 million was paid in the
form of a  non-interest  bearing  promissory  note payable  over 24 months.  The
agreement  further  provides for a contingent  additional  payment of up to $1.0
million conditioned on the Company's attainment of certain sales targets of T.J.
Cinnamons products for the fiscal year ending December 31, 1998. Based on actual
sales for the fiscal year ended  December 31, 1998,  the Company did not achieve
these  sales  targets,  and as a result,  the Company did not receive any of the
conditional additional payments under the 1998 Triarc Agreement.

                                       13
<PAGE>

         The Company has an interoffice  network of personal computers operating
under a Novell  network.  All of the  Company's  PC's  utilize  the  Windows  95
operating  system  and the  Company  runs its  accounting  system on MAS 90. The
Company recently  retained  outside computer  consultants to upgrade its network
system to address Year 2000 issues  including  upgrading  the MAS 90  accounting
system and other  spreadsheet  and word processing  programs.  The upgrades were
completed and tested in September 1998 at a cost of  approximately  $6,000.  The
Company  believes that as a result of these upgrades,  its computer  systems are
Year 2000 compliant.

         As part of its Year 2000 compliance program,  the Company has contacted
and is in the process of surveying  all of its vendors and  suppliers  with whom
the  Company  does a material  amount of  business to  determine  whether  these
parties' systems are subject to Year 2000 issues.  To date, all of the Company's
vendors and suppliers who have  responded to the Company's  survey are Year 2000
compliant.  The failure of the Company's  vendors and suppliers to convert their
systems on a timely basis may have a material  adverse  effect on the  Company's
operations.  The Company is in the process of developing a  contingency  plan in
the event any of its  vendors and  suppliers  are not Year 2000  compliant  on a
timely basis.


                                       14
<PAGE>


PART II  OTHER INFORMATION

Item 1.  Legal Proceedings

                  From time to time,  the Company is involved  as  plaintiff  or
                  defendant in various legal  proceedings  arising in the normal
                  course of its  business.  While the ultimate  outcome of these
                  various legal proceedings  cannot be predicted with certainty,
                  it is the opinion of management  that the  resolution of these
                  legal  actions  should  not  have  a  material  effect  on the
                  Company's  financial   position,   results  of  operations  or
                  liquidity.

Item 2.  Changes in Securities and Use of Proceeds

                  None

Item 3.  Defaults upon Senior Securities

                  None

Item 4.  Submission of Matters to a Vote of Security Holders

                  The Company's  Annual Meeting of Stockholders  (the "Meeting")
was held on June  10,  1999.  The  following  is a  description  of the  matters
submitted to  stockholders  for their approval at the Meeting and the votes cast
with respect thereto:

                                                                 Votes Cast
                  Proposal                                     For      Withheld

                  Election of directors for one year terms:
                           Charles Loccisano               2,904,071     40,425
                           Alan Gottlich                   2,905,071     39,425
                           Philip Friedman                 2,905,071     39,425
                           Paul Bergrin                    2,905,071     39,425

Item 5.  Other Information

                  Not Applicable

Item 6.  Exhibits and Reports on Form 8-K

                  (a)      Exhibits.

                           The following exhibits are filed herewith.

                           Exhibit Number            Description

                                27                   Financial Data Schedule

                  (b)      Reports on Form 8-K.

                           The Company did not file any current  reports on Form
                           8-K for the quarter ended June 30, 1999.


                                       15
<PAGE>




                                   SIGNATURES



Pursuant to the  requirements  of the  Securities  and Exchange Act of 1934, the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned hereto duly authorized.




                                           Paramark Enterprises, Inc.




Dated: August 10, 1999                By:  /s/ Charles N. Loccisano
                                           --------------------------------
                                           Charles N. Loccisano,
                                           Chairman and Chief Executive Officer




                                      By:  /s/ Alan S. Gottlich
                                           --------------------------------
                                           Alan S. Gottlich,
                                           President and Chief Financial Officer
                                           (Principal Accounting Officer)




                                       16

<TABLE> <S> <C>

<ARTICLE>                     5
<LEGEND>
This  schedule  contains  summary  financial   information  extracted  from  the
consolidated  financial statements of Paramark Enterprises,  Inc. as of June 30,
1999  and the six  months  then  ended,  and is  qualified  in its  entirety  by
reference to such financial statements.
</LEGEND>
<NAME>                                PARAMARK ENTERPRISES, INC.
<CIK>                                 0000915661

<S>                                <C>
<PERIOD-TYPE>                              6-MOS
<FISCAL-YEAR-END>                     DEC-31-1999
<PERIOD-START>                        JAN-01-1999
<PERIOD-END>                          JUN-30-1999
<CASH>                                   516,413
<SECURITIES>                                   0
<RECEIVABLES>                            316,712
<ALLOWANCES>                              57,500
<INVENTORY>                              141,196
<CURRENT-ASSETS>                       1,477,557
<PP&E>                                   729,889
<DEPRECIATION>                           182,445
<TOTAL-ASSETS>                         2,165,210
<CURRENT-LIABILITIES>                    492,390
<BONDS>                                        0
                          0
                                    0
<COMMON>                                  33,935
<OTHER-SE>                             1,545,399
<TOTAL-LIABILITY-AND-EQUITY>           1,579,334
<SALES>                                1,718,274
<TOTAL-REVENUES>                       1,718,274
<CGS>                                  1,401,353
<TOTAL-COSTS>                          2,189,902
<OTHER-EXPENSES>                               0
<LOSS-PROVISION>                               0
<INTEREST-EXPENSE>                         5,944
<INCOME-PRETAX>                         (440,564)
<INCOME-TAX>                                   0
<INCOME-CONTINUING>                     (440,564)
<DISCONTINUED>                                 0
<EXTRAORDINARY>                                0
<CHANGES>                                      0
<NET-INCOME>                            (440,564)
<EPS-BASIC>                              (0.14)
<EPS-DILUTED>                              (0.14)


</TABLE>


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