PARAMARK ENTERPRISES INC
10QSB, 1999-05-13
BAKERY PRODUCTS
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                       Securities and Exchange Commission
                             Washington, D.C. 20549
                                  FORM 10-QSB

(Mark One)

[X]  QUARTERLY  REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES  EXCHANGE ACT
     OF 1934
     For the quarterly period ended March 31, 1999 .

[ ]  TRANSITION  REPORT UNDER SECTION 13 OR 15(d) OF THE  SECURITIES  EXCHANGE
     ACT
     For the transition period from ____________ to ____________

                  Commission file number  0-23026     

                        Paramark Enterprises, Inc.                         
- --------------------------------------------------------------------------------
   (Exact name of small business issuer as specified in its charter)

         Delaware                          22-3261564                
 ----------------------------          -------------------------------
 (State or other jurisdiction          (I.R.S. Employer Identification
 of incorporation or organization)      No.)

                  One Harmon Plaza, Secaucus, New Jersey 07094
- --------------------------------------------------------------------------------
                    (Address of principal executive offices)

                                  201-422-0910
- --------------------------------------------------------------------------------
                 (Issuer's telephone number including area-code)

                                 Not Applicable
- --------------------------------------------------------------------------------
 (Former name, former address and former fiscal year, if changed since
 last report)

Check  whether the issuer (1) filed all reports  required to be filed by Section
13 or 15(d) of the  Exchange  Act during the past 12 months (or for such shorter
period that the  registrant  was required to file such reports) and (2) has been
subject to such filing requirements for the past 90 days. Yes X No

                      APPLICABLE ONLY TO CORPORATE ISSUERS

State the number of shares outstanding of each of the issuer's classes of common
stock as of the latest practicable date:

       Common Stock, $.01 par value - 3,393,383 shares as of May 10, 1999.

Transitional Small Business disclosure Format (check one):
         Yes  __X__     No ___

                                      -1-
<PAGE>
                           Paramark Enterprises Inc.


PART I    FINANCIAL INFORMATION

ITEM 1    FINANCIAL STATEMENTS

          INDEX TO FINANCIAL STATEMENTS                                    PAGE

          Balance Sheets at December 31, 1998 and                            3
          March 31, 1999.

          Statements of Operations for the three months                      4
          ended March 31, 1998 and March 31, 1999.

          Statements of Cash Flows for the three months                      5
          ended March 31, 1998 and March 31, 1999.

          Notes to Financial Statements                                      6


ITEM 2    MANAGEMENT'S DISCUSSION AND ANALYSIS OF
          FINANCIAL CONDITION AND RESULTS OF OPERATIONS                      9

PART II

Item 1    Legal Proceedings                                                 14

Item 2    Changes in Securities                                             14

Item 3    Defaults upon Senior Securities                                   14

Item 4    Submission of Matters to a Vote
          of Security Holders                                               14

Item 5    Other Information                                                 14

Item 6    Exhibits and Reports on Form 8-K                                  14

SIGNATURES                                                                  15


                                      -2-
<PAGE>

PART I - FINANCIAL INFORMATION   ITEM 1 - FINANCIAL STATEMENTS

PARAMARK ENTERPRISES, INC.
CONSOLIDATED BALANCE SHEETS

<TABLE>
<CAPTION>
                                                                      December 31,           March 31,
                                                                         1998                  1999  
                                                                       (Audited)             (Unaudited)
<S>                                                                  <C>                   <C>        
                                     ASSETS

Current Assets:
  Cash                                                               $   790,873           $   504,672
  Accounts receivable, less allowance for doubtful accounts              326,217               226,627
  Notes receivable - current maturities                                  500,000               500,000
  Inventory                                                              167,956               172,454
  Prepaid expenses and other current assets, net                          44,352                72,408
                                                                     -----------           -----------
        Total current assets                                           1,829,398             1,476,161

Property and equipment                                                   517,140               510,560

Notes receivable, net of current maturities                              375,000               273,108
                                                                     -----------           -----------

    Total Assets                                                     $ 2,721,538           $ 2,259,829
                                                                     ===========           ===========


                      LIABILITIES AND STOCKHOLDERS' EQUITY

Current Liabilities:
    Accounts payable and accrued expenses                            $   601,593           $   410,693
    Current maturities of long-term debt                                  13,938                66,223
                                                                     -----------           -----------
    Total current liabilities                                            615,531               476,916

Long-term debt, net of current maturities                                 55,522                     0
                                                                     -----------           -----------

    Total liabilities                                                    671,053               476,916
                                                                     -----------           -----------


                              STOCKHOLDERS' EQUITY

Preferred Stock                                                                0                     0
Common Stock                                                              33,740                33,935
Additional paid-in capital                                             6,813,704             6,822,032
Accumulated deficit                                                   (4,796,959)           (5,033,946)
                                                                     -----------           -----------
                                                                       2,050,485             1,822,020
                                                                     -----------           -----------
Less, treasury stock at cost                                                   0               (39,107)
                                                                     -----------           -----------

    Total stockholders' equity                                         2,050,485             1,782,913
                                                                     -----------           -----------

    Total Liabilities and Stockholders' Equity                       $ 2,721,538           $ 2,259,829
                                                                     ===========           ===========
</TABLE>


                       SEE NOTES TO FINANCIAL STATEMENTS

                                      -3-
<PAGE>
                           PARAMARK ENTERPRISES, INC.
                     CONSOLIDATED STATEMENTS OF OPERATIONS
                                  (UNAUDITED)

<TABLE>
<CAPTION>
                                                                 For the Three Months
                                                                     Ended March 31, 
                                                                     --------------- 
                                                               1998                  1999    
                                                               ----                  ----    
<S>                                                        <C>                   <C>        
Revenue:
    Wholesale sales                                        $ 1,223,996           $   716,977
    Sales from Company-owned stores                             35,530                     0
    Royalties, licensing fees and other                         30,000                     0
                                                           -----------           -----------
        Total revenue                                        1,289,526               716,977

Operating expenses:
    Cost of goods sold                                       1,003,173               604,045
    Bakery selling, general and administrative                 231,540               190,434
    Corporate selling, general and administrative              357,520               180,853
                                                           -----------           -----------
        Total operating expenses                             1,592,233               975,332
                                                           -----------           -----------

Loss from operations                                          (302,707)             (258,355)
                                                           -----------           -----------

Other income (expense):
    Interest income (expense), net                              (6,329)               (3,178)
    Gain from sale of assets                                         0                14,820
    Other income                                                     0                 9,727
                                                           -----------           -----------
        Total other income (expense)                            (6,329)               21,369
                                                           -----------           -----------

Net loss                                                   ($  309,036)          ($  236,986)
                                                           ===========           ===========


Net loss per common share                                  ($     0.10)          ($     0.07)
                                                           ===========           ===========

Weighted average number of
    common shares outstanding                                3,145,907             3,379,300
                                                           ===========           ===========
</TABLE>



                        SEE NOTES TO FINANCIAL STATEMENTS

                                      -4-
<PAGE>

                           PARAMARK ENTERPRISES, INC.
                     CONSOLIDATED STATEMENTS OF CASH FLOWS
                                  (UNAUDITED)
<TABLE>
<CAPTION>
                                                                                   For the Three Months
                                                                                      Ended March 31,          
                                                                                      ---------------          
                                                                                 1998               1999    
                                                                                 ----               ----    
<S>                                                                           <C>                 <C>       
Cash flow from operating activities:
    Net loss                                                                  ($309,036)          ($236,986)
Adjustments to reconcile net loss to net cash from
    operating activities:
        Depreciation and amortization                                            35,864              25,265
        Noncash interest expense                                                 56,250               8,522
        Noncash consulting fee                                                    1,140                   0
        Gain from sale of assets                                                      0             (15,210)
        Gain from forgiveness of debt                                                 0              (9,727)
        Changes in operating assets and liabilities:
        (Increase) decrease in accounts receivable                             (427,832)             91,692
        (Increase) decrease in notes receivable                                 (57,120)                  0
        (Increase) decrease in inventories                                       39,557              (5,619)
        (Increase) decrease in prepaid expenses and other assets                (35,912)            (26,936)
        Increase (decrease) in accounts payable and accrued expenses            139,519            (181,173)
                                                                              ---------           ---------

        Net cash used in operating activities                                  (557,570)           (350,171)
                                                                              ---------           ---------

Cash flows from investing activities:
    Purchases of property and equipment                                         (27,332)            (18,685)
                                                                              ---------           ---------

    Net cash used in investing activities                                       (27,332)            (18,685)
                                                                              ---------           ---------

Cash flows from financing activities:
    Proceeds from financing                                                     469,391                   0
    Proceeds from notes receivable                                                    0             125,000
    Purchases of treasury stock                                                       0             (39,107)
    Net repayments of notes payable                                                   0              (3,237)
                                                                              ---------           ---------

    Net cash provided by financing activities                                   469,391              82,656
                                                                              ---------           ---------

Net decrease in cash                                                           (115,511)           (286,200)

Cash at beginning of period                                                     122,561             790,873
                                                                              ---------           ---------

Cash at end of period                                                         $   7,050           $ 504,673
                                                                              =========           =========
</TABLE>

                        SEE NOTES TO FINANCIAL STATEMENTS

                                      -5-
<PAGE>
                           Paramark Enterprises, Inc.
                         Notes to Financial Statements
                                  (Unaudited)

Note 1 - Basis of Presentation

    The accompanying  financial statements have been prepared by the Company, in
    accordance with generally accepted accounting principles and pursuant to the
    Rules and Regulations of the Securities and Exchange Commission,  and except
    for the Balance Sheet at December 31, 1998, all statements are unaudited. In
    the opinion of management,  all adjustments  (consisting of normal recurring
    accruals)  considered  necessary for a fair presentation have been included.
    Operating  results for the interim period are not necessarily  indicative of
    financial results for the full year.

    Additionally, certain information and footnote disclosures normally included
    in financial  statements  prepared in  accordance  with  generally  accepted
    accounting  principals  have  been  omitted.  It  is  suggested  that  these
    unaudited  financial  statements  be read in  connection  with the financial
    statements and notes thereto included in the Company's Annual Report on Form
    10-KSB  for the fiscal  year ended  December  31,  1998.  There have been no
    significant changes of accounting policies since December 31, 1998.

Note 2 - Net Income (Loss) Per Common Share

    Net income  (loss) per common  share is  calculated  by dividing  net income
    (loss) by the weighted average number of shares of common stock  outstanding
    for each period presented.  For purposes of the 1998 and 1999  computations,
    shares  issuable upon the exercise of all common stock purchase  options and
    warrants  outstanding  have been excluded from the  computation  of weighted
    average shares outstanding since their effect is antidilutive.

Note 3 - Income Taxes

    No provision for income taxes has been made for the three months ended March
    31, 1999 as the Company has net operating losses. These net operating losses
    have  resulted  in a  deferred  tax  asset at  March  31,  1999.  Due to the
    uncertainty  regarding  the  ultimate  amount of income tax  benefits  to be
    derived from the Company's net operating losses,  the Company has recorded a
    valuation allowance for the entire amount of the deferred tax asset at March
    31, 1999.

Note 4 - Sale of Assets

    In August 1996, the Company closed a purchase agreement (the  "Transaction")
    with Triarc Restaurant Group d/b/a/ Arby's,  Inc.  ("Triarc")  through which
    (a) Triarc  purchased  the  trademarks,  service  marks,  recipes and secret
    formulas of the Company,  (b) Triarc licensed back to the Company the rights
    to operate  existing  franchised  bakery  locations and to  distribute  T.J.
    Cinnamons  products  through  retail  grocery  outlets,  and (c) the Company
    entered  into a  management  agreement  with Triarc to manage the  franchise
    system.

                                      -6-
<PAGE>

    The Company  received  payments of $1,790,000  at the closing,  a promissory
    note in the amount of  $1,650,000  which is being paid in fifteen (15) equal
    monthly  installments  beginning  October 1, 1996, a promissory  note in the
    amount of  $100,000  which is being paid in twenty  four (24) equal  monthly
    installments  beginning October 1, 1996. In addition, the purchase agreement
    provides  for the  contingent  payments of up to a maximum of an  additional
    $5,500,000  over time  dependent upon the amount of T.J.  Cinnamons  product
    sales by Triarc exceeding a minimum base system wide sales of $26.3 million.

    Simultaneous with the closing of the Transaction in August 1996, the Company
    entered into an agreement  with Heinz Bakery  Products to terminate the 1992
    manufacturing and license agreement.  Under the terms of the agreement,  the
    Company  paid Heinz  Bakery  Products  $600,000 at closing,  and assigned to
    Heinz the Triarc  promissory  note in the amount of  $100,000  payable  with
    interest in equal installments over a two year period.

    In August 1998,  the Company  closed an agreement  with TJ Holding  Company,
    Inc., a wholly owned  subsidiary  of Triarc and Arby's,  Inc.  d/b/a/ Triarc
    (the "1998 Triarc Agreement")  pursuant to which the Company sold all of its
    rights and interests under the existing T.J. Cinnamons franchise  agreements
    and  terminated  the purchase  agreement  dated June 3, 1996 and the license
    agreement and management  agreement  entered into with Triarc and affiliates
    dated August 29, 1996. The Company  received  payments under the 1998 Triarc
    Agreement  aggregating  $4,000,000 of which  $3,000,000 was paid in cash and
    $1,000,000 in the form of a  non-interest  bearing  promissory  note payable
    over 24 months.

Note 5 - Short Term Financing

    In  September  1997 the  Company  entered  into a loan  agreement  with Gelt
    Financial  Corporation for a credit line in the amount of $200,000 which was
    subsequently  increased to $300,000 secured by Wal-Mart accounts receivable.
    The terms of this loan agreement  provided for a service fee of 1.5% of each
    advance together with interest at a rate of 675 basis points above the prime
    rate. In addition, the Company granted Gelt 3,000 shares of its common stock
    as a loan  origination  fee. The credit line had a zero balance on March 31,
    1999.

    In March 1998, Charles Loccisano, the Company's Chairman and Chief Executive
    Officer and Alan  Gottlich,  the  Company's  President  and Chief  Financial
    Officer  provided  the Company with a credit line in the amount of $500,000.
    The credit  line is  required to be repaid  within one year,  with  interest
    payable  quarterly at the rate of 5.39% per annum. In consideration  for the
    credit line,  Messrs.  Loccisano  and Gottlich  were granted an aggregate of
    300,000 shares of the Company's common stock. This credit line was repaid in
    full out of the proceeds of the 1998 Triarc Agreement.

    In  November  1997,  in order to bring  the  Company  into  compliance  with
    requirements  necessary for continued listing on the Nasdaq SmallCap Market,
    Messrs.  Loccisano  and Gottlich  purchased an aggregate of 20,000 shares of
    redeemable  Series B  preferred  stock at a price of  $5.00  per  share.  In
    January  1998,  following a delisting of the Company's  securities  from the
    Nasdaq  SmallCap  Market 

                                      -7-

<PAGE>

    and as a result  of  additional  funds  loaned  to the  Company  by  Messrs.
    Loccisano  and  Gottlich,  these  shares of Series B  preferred  stock  were
    redeemed by the Company at a price of $5.00 per share.

    In July 1998 the Company borrowed $150,000 from Gelt Financial  Corporation.
    Such loan bears interest at the rate of 5% above the prime rate. The loan is
    secured by all the  payments due the Company  under the  purchase  agreement
    dated September 3, 1996 entered into with Triarc  Restaurant Group. In order
    to induce Gelt  Financial  Corporation  to enter into this loan, the Company
    paid Gelt  Financial  Group a  placement  fee in the amount of  $15,625  and
    agreed  to  issue  Gelt  Financial  Group  15,000  shares  of the  Company's
    unregistered  common stock. This loan was repaid in full out of the proceeds
    of the 1998 Triarc Agreement.

    In  August  1998,  Charles  Loccisano,  the  Company's  Chairman  and  Chief
    Executive  Officer,  and Alan  Gottlich,  the Company's  President and Chief
    Financial  Officer,  provided  the  Company  with  short term  bridge  loans
    aggregating $100,000. These loans provided for a loan fee of 5% representing
    the initial loan fees and  interest on the loan.  These loans were repaid in
    full out of the proceeds of the 1998 Triarc Agreement.


                                      -8-
<PAGE>
PART  I   ITEM 2

MANAGEMENT'S  DISCUSSION  AND  ANALYSIS OF  FINANCIAL  CONDITION  AND RESULTS OF
OPERATIONS.

Forward Looking Statements

    When used in this  Quarterly  Report,  the  words or  phrases  "will  likely
result",  "are expected to",  "will  continue",  "is  anticipated",  "estimate",
"projected",  "intends  to" or similar  expressions  are  intended  to  identify
"forward  looking  statements"  within  the  meaning of the  Private  Securities
Litigation  Reform Act of 1995. Such statements are subject to certain risks and
uncertainties  including:  history of operating  losses and operating  cash flow
deficits;  potential  loss of  wholesale  sales  resulting  from the 1998 Triarc
Agreement;  possible need for additional financing;  dietary trends and consumer
preferences;  competition;  management  of  growth;  limited  manufacturing  and
warehouse  facilities;  dependence on major  customers;  dependence upon key and
other personnel; government regulations; insurance and potential liability; lack
of  liquidity;  volatility  of market  price of the  Company's  common stock and
warrants;  possible  adverse  effect of penny  stock rules on  liquidity  of the
Company's  securities;  dividend  policy and control by directors  and executive
officers.  Any of the  aforementioned  risks and  uncertainties  could cause the
Company's actual results to differ materially from historical earnings and those
presently  anticipated  or  projected.  As a  result,  potential  investors  are
cautioned not to place undue  reliance on any such  forward-looking  statements,
which speak only as of the date made.


Balance Sheet Information

    Total  assets  decreased  by $461,709  from  $2,721,538  to  $2,259,829  due
primarily to a decrease in cash and notes receivable. Cash decreased to $504,672
on March 31,  1999  from  $790,873  on  December  31,  1998 due to  payments  of
outstanding  indebtedness.  Notes  receivable - net of current  maturities as of
March 31, 1999  decreased to $273,108  from $375,000 on December 31, 1998 due to
payments received on outstanding notes receivable. Total liabilities as of March
31, 1999  decreased  to  $476,916  from  $671,053  on  December  31, 1998 due to
payments of outstanding indebtedness.  These decreases in total assets and total
liabilities  reflect  payments of outstanding  indebtedness  out of the proceeds
received from the sale of certain assets under the 1998 Triarc Agreement as more
fully discussed in Note 4 to the unaudited financial statements.


                                      -9-
<PAGE>

RESULTS OF OPERATIONS  (for the three month period ended March 31, 1999 compared
to the three month period ended March 31, 1998).

    The following tables set forth the components of the Company's revenue:

                                      Three Months Ended March 31,
                                      ----------------------------
                                          1999           1998
                                          ----           ----

     Wholesale sales                  $  716,977     $1,223,996
     Company-owned bakery sales                0         35,530
     Royalties and licensing fees              0         30,000
                                      ----------     ----------
     Total Revenue                    $  716,977     $1,289,526

    Wholesale  sales  decreased  by 41% to $716,977  for the three  months ended
March 31, 1999 from  $1,223,996 for the three months ended March 31, 1998.  This
decrease in sales for the three  months ended March 31, 1999 was  primarily  the
result of sales of T.J.  Cinnamons branded products to Walmart Super Centers for
a seasonal  promotion during the three months ended March 31, 1998 which did not
recur during the three months ended March 31, 1999. The Company is continuing to
develop its wholesale  sales through  alliances  with food brokers  including Le
Grand  Marketing,  representing  retail grocery  stores in Southern  California,
Nasser   Marketing,   representing   grocery  stores  in  Arizona,   DND  Sales,
representing  grocery  stores in  Northern  California  and  American  Sales and
Marketing,  representing  membership  club  stores  nationwide.  The  Company is
targeting  its product  line to in-store  bakeries  and  in-store  deli areas of
supermarket  chains,  focusing  on  large  multi-unit  accounts.  The  Company's
marketing  efforts  are  centered  on the  following  core  products:  (a)  T.J.
Cinnamons  Gourmet Cinnamon Rolls and Gourmet Sticky Rolls;  (b) T.J.  Cinnamons
CinnaChips;  (c) Gourmet Rugalach; (d) Gourmet Brownies sold under the Hershey's
label; (e) Gourmet Bundt Cakes; (f) Gourmet Specialty Cakes and (g) Layer Cakes.
All of these products are sold in various  packaging and sizes,  and are shipped
through  both  fresh  and  frozen  distribution.  Based on the terms of the 1998
Triarc Agreement,  the Company's license agreement with Triarc pursuant to which
it is licensed to manufacture and sell "T.J. Cinnamons" branded products expired
on December 31, 1998.  Triarc has granted the Company two three month extensions
which  expire on June 30,  1999.  During the three  months ended March 31, 1999,
sales  of T.J.  Cinnamons  branded  products  represented  23% of the  Company's
wholesale sales.

    The Company is currently selling products to the following accounts:  Ralphs
Supermarkets,   Food-4-Less   Supermarkets,   Luckys  Supermarkets,   H.E.  Butt
Supermarkets, Giant Supermarkets, Fry's Supermarkets and Costco Wholesale Clubs.
During the three months ended March 31, 1999,  sales to Ralphs  Supermarkets and
Food-4-Less Supermarkets represented 89% of the Company's wholesale sales.

    Company-owned  bakery sales decreased to $0 for the three months ended March
31, 1999 from $35,530 for the three  months  ended March 31,  1998.  This bakery
sales decrease  resulted from the closing of the Company's retail bakery located
in the Poughkeepsie Galleria Mall in August 1998. The closing of this bakery was
required under the terms of the 1998 Triarc Agreement.

                                      -10-

<PAGE>

    Royalty and  licensing  fee  revenues  decreased  to $0 for the three months
ended March 31, 1999 from  $30,000 for the three  months  ended March 31,  1998.
This  decrease in  royalties  and  licensing  fees  resulted  from a decrease in
franchise  royalty  collections  due to the terms of the 1998  Triarc  Agreement
whereby the Company sold all its interests as  franchisor in the T.J.  Cinnamons
franchise agreements,  and as a result, did not receive any further royalty fees
following the closing in August 1998.

    Cost of goods sold  decreased  by 40% to $604,045 for the three months ended
March 31,  1999  from  $1,003,173  for the three  months  ended  March 31,  1998
resulting from decreased  wholesale sales  resulting from a decreased  volume of
wholesale sales to supermarkets chains and membership club chains.

    Bakery  selling,  general and  administrative  expenses  decreased by 18% to
$190,434 for the three  months ended March 31, 1999 from  $231,540 for the three
months ended March 31, 1998 resulting from decreases in bakery selling,  general
and administrative expenses associated with a lower volume of wholesale sales.

    Corporate selling,  general and administrative  expenses decreased by 49% to
$180,853 for the three  months ended March 31, 1999 from  $357,520 for the three
months ended March 31, 1998.  These decreases were primarily from reduced legal,
accounting  and  consulting   expenses  incurred  as  a  result  of  the  failed
Commonwealth  private placement offering during the three months ended March 31,
1998,  and a reduction in management  fees  resulting  from a termination of the
Triarc Management Agreement in August 1998.

    Net interest expense for the three months ended March 31, 1999 was $3,178 as
compared to net  interest  expense for the three  months ended March 31, 1998 of
$6,329. This increase in net interest expense resulted primarily from a decrease
in borrowings through the Gelt credit line.

    Gain from  sale of assets  for the three  months  ended  March 31,  1999 was
$14,820 as compared to gain from sale of assets of $0 for the three months ended
March 31, 1998.  The net gain from sale of assets  during the three months ended
March 31, 1999 was the result of additional  consideration  received from Triarc
relating to 1998 Triarc Agreement.

    Other  income  increased to $9,727 for the three months ended March 31, 1999
from $0 for the three months ended March 31, 1998. This increase in other income
resulted from reductions in accounts payable and accrued  liabilities  resulting
from discounted  settlements  and write-offs of accounts  payable based on their
being no recent  contact  with the  Company  by the  creditors  being  owed such
amounts.

    LIQUIDITY AND CAPITAL RESOURCES

    At  March  31,  1999,  the  Company  had  a  working   capital   balance  of
approximately  $1.0 million.  During the three months ended March 31, 1999,  the
Company experienced cash flow deficits from its operating  activities  primarily
because its operating expenses exceeded its operating revenues.

    The Company used net cash in operating  activities in the amount of $350,171
for the three months ended March 31, 1999, as compared to $557,570 for the three
months ended March 31, 1998.  

                                      -11-

<PAGE>

The Company used net cash in investing  activities  in the amount of $18,685 for
the three months ended March 31, 1999, as compared to net cash used in investing
activities  in the amount of $27,332 for the three  months ended March 31, 1998.
The Company received net cash from financing activities in the amount of $82,656
for the three months ended March 31, 1999 as compared to net cash  received from
financing  activities in the amount of $469,391 for the three months ended March
31, 1998.

    In  September  1997,  the Company  entered into a loan  agreement  with Gelt
Financial  Corporation  for a credit  line in the amount of  $200,000  which was
subsequently  increased to $300,000 secured by the Wal-Mart accounts receivable.
The  terms of this loan  agreement  provide  for a  service  fee of 1.5% of each
advance  together  with  interest at a rate of 675 basis  points above the prime
rate. The credit line balance was $0 on March 31, 1999.

    In  October  1997,  the  Company  offered  for sale  units in a  convertible
preferred  private  placement with  Commonwealth  Associates acting as placement
agent.  This offering was to be held open to investors through January 1998, and
was not  consummated  as  orders  for the  minimum  number  of  shares  were not
obtained.  Without  alternative  sources  of  financing  to fund  the  Company's
operating deficit,  in January 1998,  Charles Loccisano,  the Company's Chairman
and Chief  Executive  Officer,  and Alan Gottlich,  the Company's  President and
Chief Financial Officer,  provided the Company with loans aggregating  $282,500.
In March  1998,  based on the need for  additional  funding  resulting  from the
receipt of large  purchase  orders from  Walmart  Super  Centers,  the  previous
Loccisano  and Gottlich  loans were repaid in full,  and Messrs.  Loccisano  and
Gottlich  agreed to provide  the  Company  with a credit line for up to $500,000
with  interest  payable  quarterly at the  applicable  federal rate of 5.39% per
annum.  The credit line is required to be repaid within one year or such shorter
period if the  Company  closes the 1988 Triarc  Agreement  described  below.  In
consideration  for  providing  this credit line  facility,  the Company  granted
Messrs.  Loccisano and Gottlich an aggregate of 300,000  unregistered  shares of
Common Stock.  These credit lines were repaid in full out of the proceeds of the
1998 Triarc Agreement.

    In  November  1997,  in order to bring  the  Company  into  compliance  with
requirements  necessary for  continued  listing on the Nasdaq  SmallCap  Market,
Messrs.  Loccisano  and Gottlich  purchased  an  aggregate  of 20,000  shares of
redeemable  Series B preferred  stock at a price of $5.00 per share.  In January
1998, following a delisting of the Company's securities from the Nasdaq SmallCap
Market  and as a result of  additional  funds  loaned to the  Company by Messrs.
Loccisano and Gottlich,  these shares of Series B preferred  stock were redeemed
by the Company at a price of $5.00 per share.

    In July 1998 the Company borrowed $150,000 from Gelt Financial  Corporation.
Such loan bears  interest  at the rate of 5% above the prime  rate.  The loan is
secured by all the payments due the Company under the purchase  agreement  dated
September 3, 1996 entered into with Triarc  Restaurant Group. In order to induce
Gelt  Financial  Corporation  to enter into this  loan,  the  Company  paid Gelt
Financial  Group a  placement  fee in the amount of $15,625  and agreed to issue
Gelt Financial Group 15,000 shares of the Company's  unregistered  common stock.
This loan was repaid in full out of the proceeds of the 1998 Triarc Agreement.

    In  August  1998,  Charles  Loccisano,  the  Company's  Chairman  and  Chief
Executive  Officer,  and  Alan  Gottlich,  the  Company's  President  and  Chief
Financial Officer, provided the Company with short 

                                      -12-
<PAGE>

term bridge loans aggregating  $100,000.  These loans provided for a loan fee of
5% representing the initial loan fees and interest on the loan. These loans were
repaid in full out of the proceeds of the 1998 Triarc Agreement.

    In August 1998,  the Company  closed an agreement  with TJ Holding  Company,
Inc., a wholly owned  subsidiary  of Triarc  Restaurant  Group and Arby's,  Inc.
d/b/a/ Triarc Restaurant Group (the "1998 Triarc  Agreement")  pursuant to which
the  Company  sold all of its  rights  and  interests  under the  existing  T.J.
Cinnamons  franchise  agreements and will terminate the purchase agreement dated
September 3, 1996 and the license  agreement and  management  agreement  entered
into with Triarc  Restaurant  Group and  affiliates  dated August 29, 1996.  The
Company  received  payments  under the 1998 Triarc  Agreement  aggregating  $4.0
million of which $3.0  million was paid in cash and $1.0 million was paid in the
form of a  non-interest  bearing  promissory  note payable  over 24 months.  The
agreement  further  provides for a contingent  additional  payment of up to $1.0
million conditioned on the Company's attainment of certain sales targets of T.J.
Cinnamons products for the fiscal year ending December 31, 1998. Based on actual
sales for the fiscal year ended  December 31, 1998,  the Company did not achieve
these  sales  targets,  and as a result,  the Company did not receive any of the
conditional additional payments under the 1998 Triarc Agreement.

    The Company has an interoffice network of personal computers operating under
a Novell  network.  All of the  Company's  PC's utilize the Windows 95 operating
system  and the  Company  runs its  accounting  system  on MAS 90.  The  Company
recently retained outside computer  consultants to upgrade its network system to
address Year 2000 issues  including  upgrading the MAS 90 accounting  system and
other spreadsheet and word processing programs.  The upgrades were completed and
tested in September 1998 at a cost of approximately $6,000. The Company believes
that as a  result  of  these  upgrades,  its  computer  systems  are  Year  2000
compliant.

    As part of its Year 2000 compliance  program,  the Company is in the process
of  contacting  and  surveying  all of its vendors and  suppliers  with whom the
Company does a material  amount of business to determine  whether these parties'
systems are subject to Year 2000 issues.  The failure of the  Company's  vendors
and  suppliers  to convert  their  systems on a timely basis may have a material
adverse  effect on the  Company's  operations.  The Company is in the process of
developing a  contingency  plan in the even these  vendors and suppliers are not
Year 2000 compliant on a timely basis.


                                      -13-
<PAGE>


PART II  OTHER INFORMATION

Item 1.  Legal Proceedings

          From time to time,  the Company is involved as  plaintiff or defendant
          in various  legal  proceedings  arising  in the  normal  course of its
          business.   While  the  ultimate   outcome  of  these   various  legal
          proceedings  cannot be predicted with certainty,  it is the opinion of
          management  that the resolution of these legal actions should not have
          a material  effect on the  Company's  financial  position,  results of
          operations or liquidity.

Item 2.  Changes in Securities and Use of Proceeds            

          None

Item 3.  Defaults upon Senior Securities                               

          None

Item 4.  Submission of Matters to a Vote of Security Holders

          Not Applicable

Item 5.  Other Information                                                      

          Not Applicable

Item 6.  Exhibits and Reports on Form 8-K            

          (a)  Exhibits.

               The following exhibits are filed herewith.

                    Exhibit Number            Description

                         27                   Financial Data Schedule

          (b)  Reports on Form 8-K.

               The Company did not file any current  reports on Form 8-K for the
               quarter ended March 31, 1999.


                                      -14-
<PAGE>


                                   SIGNATURES



Pursuant to the  requirements  of the  Securities  and Exchange Act of 1934, the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned hereto duly authorized.




                                      Paramark Enterprises, Inc.




Dated: May 13, 1998                   By:  /s/ Charles N. Loccisano             
       ------------                        ----------------------------------
                                           Charles N. Loccisano,
                                           Chairman and Chief Executive Officer




                                      By:  /s/ Alan S. Gottlich             
                                           ----------------------------------
                                           Alan S. Gottlich,
                                           President and Chief Financial Officer
                                           (Principal Accounting Officer)


                                      -15-

<TABLE> <S> <C>

<ARTICLE>                     5
<LEGEND>
This  schedule  contains  summary  financial   information  extracted  from  the
consolidated financial statements of Paramark Enterprises,  Inc. as of March 31,
1999 and the three  months  then  ended,  and is  qualified  in its  entirety by
reference to such financial statements.
</LEGEND>
<NAME>                        PARAMARK ENTERPRISES, INC.
<CIK>                         0000915661
       
<S>                                                       <C>  
<PERIOD-TYPE>                                             3-MOS
<FISCAL-YEAR-END>                                         DEC-31-1999
<PERIOD-START>                                            JAN-01-1999
<PERIOD-END>                                              MAR-31-1999
<CASH>                                                        504,672
<SECURITIES>                                                        0
<RECEIVABLES>                                                 284,127
<ALLOWANCES>                                                   57,500
<INVENTORY>                                                   172,454
<CURRENT-ASSETS>                                               45,383
<PP&E>                                                        665,494
<DEPRECIATION>                                                154,934
<TOTAL-ASSETS>                                              2,259,829
<CURRENT-LIABILITIES>                                         476,916
<BONDS>                                                             0
                                               0
                                                         0
<COMMON>                                                       33,935
<OTHER-SE>                                                  1,788,086
<TOTAL-LIABILITY-AND-EQUITY>                                2,259,829
<SALES>                                                       716,977
<TOTAL-REVENUES>                                              716,977
<CGS>                                                         604,045
<TOTAL-COSTS>                                                 975,332
<OTHER-EXPENSES>                                             (24,547)
<LOSS-PROVISION>                                                    0
<INTEREST-EXPENSE>                                              3,178
<INCOME-PRETAX>                                             (236,986)
<INCOME-TAX>                                                        0
<INCOME-CONTINUING>                                         (236,986)
<DISCONTINUED>                                                      0
<EXTRAORDINARY>                                                     0
<CHANGES>                                                           0
<NET-INCOME>                                                (236,986)
<EPS-PRIMARY>                                                  (0.07)
<EPS-DILUTED>                                                  (0.07)
        

</TABLE>


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