PARAMARK ENTERPRISES INC
PREM14A, 2000-10-31
BAKERY PRODUCTS
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                            SCHEDULE 14A INFORMATION

                Proxy Statement Pursuant to Section 14(a) of the
                        Securities Exchange Act of 1934

Filed by the Registrant [ X ]
File by a Party other than the Registrant [ ]

Check the appropriate box:

[X] Preliminary Proxy Statement
[ ] Definitive Proxy Statement
[ ] Definitive Additional Materials
[ ] Soliciting Material Pursuant to Section 240.14a-11(c) or
    Section 240.14a-12

                           Paramark Enterprises, Inc.
                           --------------------------
                (Name of Registrant as Specified In Its Charter)

                           Paramark Enterprises, Inc.
                           --------------------------
                   (Name of Person(s) Filing Proxy Statement)

[ ] $125 per Exchange Act Rules 0-11(c)(1)(ii), 14a-6(i)(1) or 14a-6(j)(2)
[ ] $500 per each party to the controversy pursuant to Exchange Act Rule
    14a-6(i)(3)
[X] Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.

1)  Title of each class of securities to which transaction applies:
2)  Aggregate number of securities to which transaction applies:
3)  Per unit price or other underlying value of transaction computed pursuant
    to Exchange Act Rule 0-11:
4)  Proposed maximum aggregate value of transaction:  $2,550,250.00.

[ ] Fee paid previously with preliminary proxy materials.

[ ] Check box if any part of the fee is offset as provided by Exchange  Act Rule
0-11(a)(2)  and  identify  the  filing  for  which the  offsetting  fee was paid
previously.  Identify the previous filing by registration  statement  number, or
the Form or Schedule and the date of its filing.

         1)       Amount Previously Paid:
         2)       Form, Schedule or Registration Statement No.:
         3)       Filing Party:
         4)       Date Filed:


<PAGE>

                           Paramark Enterprises, Inc.
                                One Harmon Plaza
                           Secaucus, New Jersey 07094


November __, 2000


Dear Stockholder:

         You are cordially  invited to attend the Annual Meeting of Stockholders
(the "Annual Meeting") of Paramark Enterprises,  Inc. (the "Company") which will
be held on December 15, 2000 at 9:00 am at the law offices of Blank Rome Comisky
& McCauley LLP, 10th Floor, One Logan Square, Philadelphia, Pennsylvania.

         At the Annual Meeting you will be asked to consider and vote on (i) the
election of the Board of Directors, (ii) a proposal to sell substantially all of
the operating assets of the Company to Rich Products  Manufacturing  Corporation
("Rich  Products")  pursuant to the terms and  conditions of the Asset  Purchase
Agreement  (the  "Rich  Products  Transaction"),  (iii) a  proposal  to sell the
remaining  operating  assets of the Company to Brooks Street  Baking  Companies,
Inc. pursuant to the terms and conditions of the Brooks Street  Companies,  Inc.
Asset Purchase and Sale Agreement (the "Brooks Street Transaction"),  and (iv) a
proposal to  liquidate  the Company  pursuant to the  provisions  of the Plan of
Liquidation  approved by the  Company's  Board of  Directors.  The Rich Products
Transaction  provides for cash  payments to the Company,  at or before  closing,
aggregating $1,182,750,  additional payments of $1,000,000 payable over a period
of 4 years and the  assumption  by Rich  Products of  approximately  $285,000 in
Company debt. The Brooks Street Transaction provides for royalty payments to the
Company over a period of 4 years equal to 5% of net sales of pull-apart cakes to
existing  customers  of the  Company  and 1 1/2% of net sales of all  pull-apart
cakes to new  customers  of  Brooks  Street.  In  addition,  the  Brooks  Street
Transaction  provides  for the  purchase  of  inventory  from the Company in the
amount of $12,500 and  assumption  of  approximately  $70,000 of Company debt by
Brooks Street.  Certain  members of management  will receive  payments from Rich
Products in  consideration  for entering into  consulting  agreements  with Rich
Products,  will  receive  payments  in  consideration  for  the  termination  of
employment  agreements  with the Company,  and will have  indebtedness  from the
Company repaid with a portion of the proceeds of the Rich Products  Transaction.
Details of the proposed Rich Products Transaction,  the Brook Street Transaction
and the proposed Plan of  Liquidation  are contained in the  accompanying  Proxy
Statement which you should review carefully.

         The Board of Directors  of the Company has  approved the Rich  Products
Transaction,  the Brooks Street  Transaction  and the Plan of  Liquidation,  and
recommends that all stockholders  vote for the approval of these proposals.  The
Board of Directors  believes that the proposed Rich  Products  Transaction,  the
Brooks Street  Transaction  and the Plan of Liquidation are in the best interest
of the Company and its stockholders.

         So your shares may be represented at the Annual Meeting,  I urge you to
promptly complete,  sign, date and return the accompanying Proxy in the enclosed
envelope, whether or not you plan to attend. If you attend the Annual Meeting in
person you may, if you wish,  vote  personally on all matters brought before the
Annual Meeting even if you have previously returned your Proxy.

                                Very Truly Yours;



                                Charles N. Loccisano
                                Chairman and CEO


<PAGE>


Paramark Enterprises, Inc.
One Harmon Plaza
Secaucus, New Jersey 07094

NOTICE OF ANNUAL MEETING OF STOCKHOLDERS TO BE HELD ON DECEMBER 15, 2000

To the Stockholders of Paramark Enterprises, Inc.:

         NOTICE IS  HEREBY  GIVEN  that an Annual  Meeting  of  Stockholders  of
Paramark  Enterprises,  Inc. (the  "Company") will be held at the law offices of
Blank Rome Comisky & McCauley LLP, 10th Floor,  One Logan Square,  Philadelphia,
Pennsylvania  on December  15, 2000 at 9:00 am Eastern  Standard  Time,  for the
following purposes:

         1. To consider  and vote on the  election of the Board of  Directors as
         more fully described in the  accompanying  Proxy  Statement  ("Proposal
         1").

         2. To consider and vote on the proposed  sale of  substantially  all of
         the  operating  assets of the  Company to Rich  Products  Manufacturing
         Corporation  pursuant to the terms and  conditions of the Rich Products
         Asset Purchase  Agreement  attached as Exhibit A to the Proxy Statement
         accompanying this Notice (the "Rich Products  Transaction" or "Proposal
         2").

         3. To consider and vote on the proposed sale of the remaining operating
         assets of the Company to Brook Street  Companies,  Inc. pursuant to the
         terms and  conditions  of the Brooks  Street  Asset  Purchase  and Sale
         Agreement  attached  as Exhibit B to the Proxy  Statement  accompanying
         this Notice (the "Brooks Street Transaction" or "Proposal 3").

         4. To consider and vote on a plan to liquidate the Company  pursuant to
         the  provisions  of the Plan of  Liquidation  approved by the Company's
         Board of  Directors  in the form  attached  as  Exhibit  C to the Proxy
         Statement accompanying this Notice ("Proposal 4").

         5. To  transact  such other  business as may  properly  come before the
         Annual Meeting or any postponements or adjournments thereof.

         The close of business on November 10, 2000 has been fixed as the record
date for the determination of stockholders  entitled to notice of and to vote at
the Annual Meeting or any adjournment thereof.

         A complete list of stockholders  entitled to vote at the Annual Meeting
will be  available  for  inspection  by any  stockholder  at the  office  of the
Company, One Harmon Plaza, Secaucus, NJ, during the ten days prior to the Annual
Meeting,  during normal  business hours of 9:00 a.m. to 5:00 p.m., as well as at
the Annual Meeting.

         All stockholders are cordially  invited to attend the meeting.  Whether
or not you  expect to attend,  you are  requested  to sign,  date and return the
enclosed proxy  promptly.  Stockholder  who execute  proxies retain the right to
revoke them at any time prior to the voting  thereof.  A return  envelope  which
requires  no  postage  if  mailed in the  United  States  is  enclosed  for your
convenience.

                                            By Order of the Board of Directors


                                            Alan S. Gottlich, Secretary


<PAGE>

Secaucus, New Jersey
November __,2000

YOUR VOTE IS  IMPORTANT.  PLEASE  COMPLETE,  SIGN,  DATE AND RETURN THE ENCLOSED
PROXY IN THE ACCOMPANYING POSTAGE PAID AND ADDRESSED ENVELOPE WHETHER OR NOT YOU
INTEND TO BE PRESENT AT THE ANNUAL  MEETING.  PROXIES ARE  REVOCABLE AT ANY TIME
PRIOR TO THE TIME THEY ARE VOTED, AND STOCKHOLDERS WHO ARE PRESENT AT THE ANNUAL
MEETING MAY WITHDRAW THEIR PROXIES AND VOTE IN PERSON IF THEY SO DESIRE.


<PAGE>


<TABLE>
<CAPTION>
<S>     <C>                                                                                            <C>
                                             TABLE OF CONTENTS
                                                                                                       Page
PROXY STATEMENT FOR ANNUAL MEETING OF STOCKHOLDERS.......................................................6
SUMMARY .................................................................................................8
         Annual Meeting of Stockholders..................................................................8
         Securities entitled to Vote.....................................................................8
         Votes Required..................................................................................8
         The Company.....................................................................................8
         Background of the Rich Products Transaction.....................................................8
         Background of the Brooks Street Transaction.....................................................9
         Businesses to be Sold ..........................................................................9
         The Purchasers .................................................................................9
         Purchase Price..................................................................................9
         The Rich Products License Agreement.............................................................9
         Continuing Businesses; Plan of Liquidation ....................................................10
         Reasons for the Transactions and Recommendation of the Board of Directors......................10
         Interests of Management in the Transactions ...................................................10
         No Dissenters' Rights..........................................................................10
         Application of Proceeds from the Transactions..................................................10
         Tax Consequences to the Company................................................................11
BENEFICIAL OWNERSHIP....................................................................................12
PROPOSAL ONE - ELECTION OF DIRECTORS....................................................................13
         Information about Directors ...................................................................13
         Required Vote..................................................................................14
         Recommendation of the Board of Directors.......................................................14
         Directors Meetings.............................................................................14
         Committees of the Board of Directors...........................................................14
         Advanced Notice for Director Nominations ......................................................15
         Executive Compensation.........................................................................15
PROPOSAL TWO - THE RICH PRODUCTS TRANSACTION ...........................................................17
         Background of the Company......................................................................17
         Background of the Rich Products Transaction....................................................18
         The Rich Products Asset Purchase Agreement ....................................................19
         License Agreement..............................................................................20
         Interest of Management in the Rich Products Transaction .......................................20
         Application of Sale Proceeds ..................................................................22
         Tax Consequences to the Company ...............................................................22
         Opinion of Capital Markets Group...............................................................23
         Required Vote..................................................................................23
         Recommendation of the Board of Directors.......................................................23
PROPOSAL THREE - THE BROOKS STREET TRANSACTION .........................................................25
         Background of the Brooks Street Transaction....................................................25
         Brooks Street Asset Purchase and Sale Agreement ...............................................25
         Application of Sale Proceeds ..................................................................25
         Tax Consequences to the Company ...............................................................26
         Required Vote..................................................................................26
         Recommendation of the Board of Directors.......................................................26



<PAGE>


                                              TABLE OF CONTENTS


PROPOSAL FOUR - PLAN OF LIQUIDATION ....................................................................27
         Introduction...................................................................................27
         Description of the Plan .......................................................................27
         Exchange of Stock Certificates for Liquidating Distributions...................................28
         Federal Income Tax Consequences................................................................28
         Continuing Business............................................................................28
         Required Vote..................................................................................29
         Abandonment and Amendment......................................................................29
         Recommendation of the Board of Directors.......................................................29
SELECTED CONSOLIDATED FINANCIAL DATA ...................................................................30
CERTAIN TRANSACTIONS .................................................................................. 31
INDEPENDENT PUBLIC ACCOUNTANTS .........................................................................34
OTHER MATTERS ..........................................................................................34
EXPENSES OF SOLICITATION  ..............................................................................34
STOCKHOLDERS' PROPOSALS.................................................................................34
SECTION 16(A) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE ................................................35
ANNUAL REPORT  .........................................................................................35
APPENDIX A - Purchase Agreement between Paramark Enterprises, Inc.
 and Rich Products Manufacturing Corporation dated October 9, 2000.
APPENDIX B - Assets Purchase and Sale Agreement between Paramark Enterprises, Inc.
 and Brooks Street Companies, Inc. dated October 9, 2000.
APPENDIX C - Fairness Opinion of Capital Markets Group.
APPENDIX D - Plan of Complete  Liquidation  including  the Paramark  Liquidating
Trust Agreement.


</TABLE>

<PAGE>

                           Paramark Enterprises, Inc.
                                One Harmon Plaza
                           Secaucus, New Jersey 07094


                                 PROXY STATEMENT


                         ANNUAL MEETING OF STOCKHOLDERS


         This Proxy  Statement  is furnished to the holders of Common Stock $.01
per value, (the "Common Stock") of Paramark Enterprises, Inc. (the "Company") in
connection  with the  solicitation  by the Board of  Directors of the Company of
proxies in the form enclosed to be voted at an Annual Meeting of Stockholders of
the Company to be held at the law offices of Blank Rome Comisky & McCauley  LLP,
10th Floor, One Logan Square, Philadelphia, Pennsylvania on December 15, 2000 at
9:00 am, Eastern Standard Time, and for any adjournment or adjournments thereof,
for the following purposes:

         1. To consider  and vote on the  election of the Board of  Directors as
         more fully described in the  accompanying  Proxy  Statement  ("Proposal
         1").

         2. To consider and vote on the proposed  sale of  substantially  all of
         the  operating  assets of the  Company to Rich  Products  Manufacturing
         Corporation  pursuant to the terms and  conditions of the Rich Products
         Asset Purchase  Agreement  attached as Exhibit A to the Proxy Statement
         accompanying this Notice (the "Rich Products  Transaction" or "Proposal
         2").

         3. To consider and vote on the proposed sale of the remaining operating
         assets of the Company to Brook Street  Companies,  Inc. pursuant to the
         terms and  conditions  of the Brooks  Street  Asset  Purchase  and Sale
         Agreement  attached  as Exhibit B to the Proxy  Statement  accompanying
         this Notice (the "Brooks Street Transaction" or "Proposal 3").

         4. To consider and vote on a plan to liquidate the Company  pursuant to
         the  provisions  of the Plan of  Liquidation  approved by the Company's
         Board of  Directors  in the form  attached  as  Exhibit  C to the Proxy
         Statement accompanying this Notice ("Proposal 4").

         5. To  transact  such other  business as may  properly  come before the
         Annual Meeting or any postponements or adjournments thereof.

         The  Board of  Directors  knows of no other  business  which  will come
before this meeting.

         All  shares  represented  by each  properly  executed  unrevoked  proxy
received  in time for the  Annual  Meeting  will be voted  as  specified.  If no
specified  instructions  are given with respect to the matters to be acted upon,
the shares represented by a signed and dated proxy will be voted in favor of the
Company's  nominees for director and for approval of the Company's proposed sale
of certain of its assets and in the  judgment of the Board of  Directors  on any
other matters which may properly come before the Annual Meeting. Any Stockholder
giving a proxy has the power to revoke  the same at any time  before it is voted
by among other  methods,  giving  written  notice to the Company's  secretary or
delivering a later dated proxy.

<PAGE>

         Only  Stockholders  of record at the close of business on November  10,
2000 are entitled to notice and to vote at the Annual Meeting or any adjournment
thereof. On the record date, there were issued and outstanding  3,613,383 shares
of Common Stock.  Each outstanding share of Common Stock is entitled to one vote
upon all matters to be acted upon at the Annual  Meeting.  In order for a quorum
to be present,  a majority of the  outstanding  shares of the  Company's  common
stock as of the Record Date must be present in person or represented by proxy at
the Annual Meeting. All such shares that are present in person or represented by
proxy at the Annual Meeting will be counted in  determining  whether a quorum is
present,  no matter how the shares are voted or whether they abstain from voting
or are broker  non-votes.  The election of  directors  will be  determined  by a
plurality vote. Abstentions and broker non-votes with respect to the election of
directors  will not affect the outcome of the  election of such  directors.  The
affirmative  vote of  holders  of a  majority  of the  shares  of  Common  Stock
outstanding as of the Record Date is required to approve each of Proposals 2 and
3 related to the proposed  sale of assets.  The approval of Proposal 4, the plan
to  liquidate  the Company  pursuant to the Plan of  Liquidation,  requires  the
affirmative  vote of  holders  of a  majority  of the  outstanding  stock of the
Company  entitled to vote on this  matter.  An  abstention  or broker  non-vote,
therefore will have the same effect as a vote "against" Proposals 2, 3 and 4.

         The approximate date on which this Proxy Statement and the accompanying
form of proxy will be mailed to the Company's Stockholders is November 15, 2000.
The executive officers of the Company are located at One Harmon Plaza, Secaucus,
New Jersey 07094 and its telephone number is (201) 422-0910.

         The costs of solicitation will be borne by the Company.  In addition to
solicitations  by mail,  proxies  may be  solicited  in person or by  telephone,
telegraph  or  facsimile  by  directors,  officers or  employees of the Company,
without  additional  compensation.  The  Company  will,  on  request,  reimburse
shareholders of record who are brokers,  dealers,  banks or voting trustees,  or
their  nominees,  for their  reasonable  expenses in sending proxy materials and
annual reports to the beneficial owners of the shares they hold of record.

         The enclosed proxy confers discretionary authority to vote with respect
to any and all of the following matters that may come before the Annual Meeting:
(i) matters which the Company has not received notice less than 60 days nor more
than 90 days  prior to the  Annual  Meeting  provided  that if less than 70 days
notice or no prior public  disclosure  of the Annual  Meeting date is given,  no
later than the tenth  business  day on which  notice of the Annual  Meeting  was
mailed or public  disclosure was made which ever occurs first;  (ii) approval of
the minutes of a prior meeting of stockholders, if such approval does not amount
to ratification of the action taken at the Annual Meeting; (iii) the election of
any person to any office for which a bona fida nominee is unable to serve or for
good cause will not serve;  (iv) any proposal  omitted from this proxy statement
and form of proxy  pursuant  to Rules 14a-8 or 14 a-9 under the  Securities  and
Exchange Act of 1934, as amended (the "Exchange  Act"); and (v) matters incident
to the conduct of the Annual  Meeting.  In  connection  with such  matters,  the
persons named in the enclosed  form of proxy will vote in accordance  with their
best judgment.

<PAGE>
SUMMARY

         The following  summary of certain  information  contained  elsewhere in
this Proxy  Statement  does not purport to be complete  and is  qualified in its
entirety  by  reference  to the full text,  including  the  Appendices  attached
hereto. As used in this Proxy Statement,  Paramark Enterprises, Inc. is referred
to as the "Company",  Rich Products Manufacturing  Corporation d/b/a Jon Donaire
Desserts is referred to as "Rich Products", and Brooks Street Companies, Inc. is
referred to as "Brooks Street". Certain capitalized terms which are used but not
defined in this summary are defined  elsewhere in this Proxy Statement or in the
appended agreements.

Annual  Meeting  of  Stockholders.  This Proxy  Statement  relates to the Annual
Meeting of  Stockholders  of the Company  (the  "Annual  Meeting") to be held on
December  15,  2000.  As set forth in the  Notice  of the  Annual  Meeting,  the
Stockholders  of the Company will consider and vote upon (i) the election of the
Board of Directors, (ii) a proposal to approve and adopt the Rich Products Asset
Purchase  Agreement pursuant to which the Company will sell to Rich Products the
majority of its wholesale bakery operations, as defined hereinafter, which could
be  construed  under  the  Delaware  General  Corporation  Law (the  "DGCL")  to
constitute  substantially all of the assets of the Company,  (iii) a proposal to
approve and adopt the Brooks Street Asset Purchase and Sale  Agreement  pursuant
to which the Company  will sell to Brooks  Street the  balance of its  wholesale
bakery operations, as defined hereinafter,  and (iv) the proposed liquidation of
the Company.

The Annual Meeting will be held on December 15, 2000 at the law offices of Blank
Rome  Comisky &  McCauley  LLP,  10th  Floor,  One Logan  Square,  Philadelphia,
Pennsylvania  at 9:00 am local  time.  The record date for  stockholders  of the
Company  entitled  to notice of and to vote at the  Annual  Meeting is as of the
close of business on November 10, 2000. Each  outstanding  share of Common Stock
is entitled to one vote upon all matters to be acted upon at the Annual Meeting.
As of October 30, 2000 there were  3,613,383  shares of  Company's  Common Stock
outstanding held by approximately 500 beneficial holders of record.

Securities  Entitled to Vote.  The Company had 3,613,383  shares of Common Stock
issued and  outstanding  as of the close of business on November 10,  2000,  the
record date for determining  shareholders  entitled to vote at the meeting. Each
share of common stock  entitles the holder to one vote on each matter  presented
for  consideration  at the Annual  Meeting.  A quorum will be  established  if a
majority of the Common Stock shares issued,  outstanding and entitled to vote at
the meeting,  are present in person or  represented  by proxy.  Abstentions  and
broker  non-votes will be counted as present in  determining  whether the quorum
requirement is satisfied.

Votes  Required.  The election of directors  will be  determined  by a plurality
vote.  Each of the  Transactions  described in Proposals 2 and 3 and the Plan of
Liquidation described in Proposal 4, require the approval of the majority of the
shares of Common  Stock  outstanding  and  entitled to vote on the record  date.
Abstentions and broker non-votes will be counted as votes against  Proposals 2,3
and 4 which are being presented for consideration by stockholders.

<PAGE>

The Company.  Paramark  Enterprises,  Inc., formerly T.J.  Cinnamons,  Inc. (the
"Company"),  a Delaware  corporation,  is a  wholesale  manufacturer  of gourmet
specialty bakery products distributed  throughout the United States. The Company
leases  a  36,000  square  foot  production  facility  in El  Cajon,  California
employing   approximately  100  people.  The  Company's  products  are  sold  in
approximately 2,000 supermarkets,  and its product line consists of sweet bakery
products  including  cinnamon rolls,  pull-apart  cakes,  decorated layer cakes,
bundt cakes,  brownies,  torte cakes,  crumb cakes,  rugalach,  corn breads, and
other  specialty  cakes.  The  Company's  Common  Stock and Class B Warrants are
publicly traded on the OTC Bulletin Board under the symbols "TJCI" and "TJCIZ".

Background  of the Rich  Products  Transaction.  Due to a history of  continuing
operating  losses and the  negative  working  capital  position of the  Company,
beginning in the first  quarter of Year 2000,  the  Company's  management  began
exploring   strategic   alternatives   including  a  possible   merger  or  sale
transaction.  As a result of active networking within the baking industry,  Rich
Products   Manufacturing   Corporation   d/b/a/  Jon  Donaire   Desserts  ("Rich
Products"),  one of the Company's  largest  customers,  indicated that it had an
interest in acquiring the Company's bakery operations arising from its desire to
expand its business into various  specialty  decorated cake products of the type
the Company has successfully developed. In July 2000, the Company announced that
it had entered into a  non-binding  letter of intent with Rich  Products for the
sale of its bakery  operations  excluding all dough products.  During the period
July 2000 to  September  2000,  the Company  engaged in  negotiations  with Rich
Products,  and on October 9,  2000,  the  Company  executed a  definitive  asset
purchase  agreement  with  Rich  Products  to sell the  majority  of its  bakery
operations as more fully described herein (the "Rich Products Transaction").

Background of the Brooks Street Transaction.  The Rich Products Transaction does
not include the sale of the Company's tangible and intangible assets relating to
dough  products,  which is primarily  comprised of  approximately  $1 million of
annual sales of a proprietary  product known as pull-apart cakes.  Therefore the
Company further  networked  within the bakery industry to seek a buyer for these
assets.  After active  discussions  with three bakery  companies  selling  dough
products,  on August 8, 2000 the Company  entered into a  non-binding  letter of
intent with Brooks Street Companies,  Inc. ("Brooks Street") for the sale of its
tangible and intangible  assets relating to its pull-apart cakes, and on October
9, 2000,  the Company  executed a definitive  asset  purchase and sale agreement
with Brooks  Street to sell the  reminder of the its bakery  operations  as more
fully described herein (the "Brooks Street Transaction").



<PAGE>

Businesses  to be Sold.  The  Company  will  sell  the  majority  of the  assets
comprised of the El Cajon,  California  bakery  facility and all  inventory  and
equipment  therein (the "Property")  pursuant to the terms and conditions of the
Rich Products Transaction, and the Company will sell the remaining assets of the
El Cajon, California bakery facility pursuant to the terms and conditions of the
Brooks Street Transaction.  The Rich Products  Transaction and the Brooks Street
Transaction are defined hereinafter as the "Transactions".  The assets of the El
Cajon  bakery   facility  could  be  construed  under  the  DGCL  to  constitute
substantially all of the operating assets of the Company.

The discussion in this Proxy Statement of the Transactions,  and the description
of each  Transaction's  principal  terms are subject to and  qualified  in their
entirety by reference to the Rich  Products  Asset  Purchase  Agreement  and the
Brooks Street Asset Purchase and Sale Agreement, copies of which are attached to
this Proxy  Statement  as Appendix A and Appendix B  respectively,  and which is
incorporated herein by reference.

The Purchasers.  The purchaser in the Rich Products Transaction is Rich Products
Manufacturing  Corporation,  d/b/a  Jon  Donaire  Desserts,  a  privately  owned
Delaware  corporation  with its  principal  offices in  Buffalo,  New York.  The
purchaser in the Brooks Street  Transaction is Brooks Street Companies,  Inc., a
privately  owned  Nevada   corporation  with  principal  offices  in  Montclair,
California.

Purchase Price. The Rich Products  Transaction provides for a purchase price for
the  Property in the amount of  $2,182,750  to be paid as follows:  (a) $182,750
paid on October 16, 2000, (b) $1,000,000 paid at Closing and (b) $1,000,000 paid
in eight  equal  semi-annual  installments  over a period of four (4) years.  In
addition, the Rich Products Asset Purchase Agreement provides for the assumption
by Rich Products of  approximately  $285,000 of the Company's  liabilities.  The
Brooks Street  Transaction  provides for a purchase price in the form of royalty
payments to the  Company  over a period of four (4) years equal to 5% of the net
sales of all pull-apart cakes to existing customers of the Company and 1 1/2% of
the net sales of all pull-apart cakes sold to new customers of Brooks Street. In
addition,  the Brook  Street  Purchase  Agreement  provides  for the purchase of
inventory  from the  Company  in the  amount of $12,500  and the  assumption  of
approximately $70,000 of the Company's liabilities.

The Rich Products License Agreement.  The Company and Rich Products entered into
a license agreement dated October 9, 2000 through which the Company granted Rich
Products  a license  to assume  immediate  operational  control  of the El Cajon
bakery  facility  as if a closing had  occurred  under the Rich  Products  Asset
Purchase  Agreement.  Rich  Products has paid the Company a license fee equal to
$4,000 per month  through  December 31,  2000,  and the license  agreement  will
terminate  simultaneously  with a closing of the Rich  Products  Asset  Purchase
Agreement.


<PAGE>

Continuing   Business;   Plan  of  Liquidation.   Following  completion  of  the
Transactions,  the  Company  will  seek to  liquidate  its  assets.  In order to
liquidate the Company's  fixed assets,  the executive  management  staff will be
retained at the Company's  executive  offices in New Jersey through  January 31,
2000 in order to collect all accounts receivables,  liquidate all inventory, pay
down  all  outstanding  trade  payables  and sell all  furniture,  fixtures  and
equipment maintained at the Company's  headquarters in Secaucus,  New Jersey. In
addition,  the  Company may  explore  other  strategic  options,  including  the
possible sale of its corporate  shell if such a sale is feasible and financially
beneficial  to the  Company's  shareholders.  As a result,  consistent  with the
requirements  of  applicable  Delaware  law,  the Company  reserves the right to
abandon or amend the Plan of Liquidation  following the approval of such plan by
stockholders.

Following  the  closing  of the  Transactions,  the  Company  will  establish  a
liquidating trust to collect all contractual payments pursuant the Rich Products
Asset  Purchase  Agreement  and  the  Brooks  Street  Asset  Purchase  and  Sale
Agreement,  and will make  liquidating  distributions to the holders of units in
the  liquidating  trust  over a period of up to four (4) years from the date the
assets were first transferred to the liquidating trust.

Reasons for the Transactions and  Recommendation of the Board of Directors.  The
Company's Board of Directors has determined  that the terms of the  Transactions
are in the best interest of the Company and its  stockholders,  and recommends a
vote FOR  approval and adoption of both the Rich  Products  Transaction  and the
Brooks Street  Transaction by the shareholders of the Company.  In the course of
reaching its decision to approve the Transactions,  the Board consulted with its
legal and financial advisors as well as the Company's  management and considered
the following factors:

                  (1) The written presentation of Capital Markets Group that the
                  consideration  to be  received  pursuant  to the  terms of the
                  Transactions is fair to the stockholders of the Company from a
                  financial point of view;

                  (2) The current  negative  working  capital of the Company and
                  resulting   lack  of  financial  and   operational   resources
                  necessary for the  continuation  or expansion of the Company's
                  business strategies;

                  (3)  The  qualified   going  concern  opinion  issued  by  the
                  Company's outside accountants  indicating that the Company may
                  not be able to continue as a going concern due to its negative
                  working  capital and the  unavailability  of other  sources of
                  funds; and

                  (4)  The  absence  of any  written  or  formal  expression  of
                  interest  by any other  third  parties  regarding  a  possible
                  acquisition,  merger or other strategic  transaction  with the
                  Company.


<PAGE>

Interests of Management in the Transactions.  In considering the recommendations
of the Board of  Directors  of the  Company  with  respect to the  Transactions,
stockholders should be aware that certain members of the management staff of the
Company have certain  interests in the Transactions  that are in addition to the
interests of  stockholders  of the Company  generally.  In this regard,  certain
members of  management  will receive  payments  from Rich  Products  pursuant to
consulting  agreements,  will receive payments from the Company in consideration
of the termination of employment  agreements and will have indebtedness from the
Company  repaid from the proceeds of the  Transactions.  See "The Rich  Products
Transaction  -  Interests  of  Management  and  Certain   Stockholders   in  the
Transaction".

No Dissenters' Rights.  Under the DGCL, holders of Common Stock are not entitled
to dissenters' rights in connection with the Transactions.

Application of Proceeds from the Transactions.  The Company currently intends to
use the net proceeds  received from the Rich Products  Transaction,  aggregating
approximately  $2,182,750,  as  follows:  $1,432,750  towards the  reduction  of
outstanding  indebtedness;  $125,000  towards the expenses of the  Transactions;
$125,000  towards  the  working  capital  necessary  to  complete  the  Plan  of
Liquidation,  and $500,000  towards  liquidating  distributions to the Company's
stockholders.  Assuming  the  approval  by  shareholders  of  Proposal 4 and the
Board's  decision to implement the Plan of  Liquidation,  the Company intends to
use all royalty  payments  received from the Brooks Street  Transaction  towards
liquidating   distributions  to  the  Company's   shareholders.   Following  the
completion  of  the   Transactions   and  prior  to  implementing  the  Plan  of
Liquidation,  the Company may explore  various  strategic  options  available to
enhance stockholders value,  including the possible sale of the public shell. As
a result,  the Company  reserves  the right to abandon  the Plan of  Liquidation
following the approval of stockholders  without a further vote of  stockholders.
Consequently,  the Company  may modify the uses of proceeds of the  Transactions
without further approval of stockholders.

Tax  Consequences  to the  Company.  The  sale of  assets  pursuant  to the Rich
Products  Transaction will be a taxable transaction to the Company.  The Company
will recognize gain measured by the difference  between the amount realized from
the sale of the assets and the Company's  adjusted tax basis in such assets. The
sale of the dough assets pursuant to the Brooks Street  Transaction  will result
in taxable  income to the Company in the period  received.  Due to the Company's
net operating loss carry forwards,  the Company  estimates that the Transactions
will result in minimal Federal or State tax liability.


<PAGE>


BENEFICIAL OWNERSHIP

        The following table sets forth information,  as of September 30, 2000 as
to the  beneficial  ownership  of Common  Stock  (including  shares which may be
acquired  within sixty days  pursuant to stock  options) of each director of the
Company  and  the  executive  officers  of the  Company  listed  in the  Summary
Compensation  Table below,  all directors and executive  officers as a group and
persons  known by the  Company  to  beneficially  own more than 5% of the Common
Stock.  Except as set forth below, no person  beneficially  owns more than 5% of
the Common Stock.

<TABLE>
<CAPTION>
                                                     Number of Shares
         Name and Address of                         of Common Stock                     Percent
         Beneficial Owner (1)                        Beneficially Owned (2)              Beneficially Owned
         --------------------------------------------------------------------------------------------------
<S>                                                   <C>                                <C>
         Charles Loccisano                            1,745,049  (3)(4)                    40.7%
         Loccisano Trusts                               368,389  (5)                        8.6%
         Alan Gottlich                                  375,589  (5)(6)                     8.8%
         Philip Friedman                                112,109  (7)                        2.6%
         Paul Bergrin                                    67,500  (8)                        1.6%

         All Directors and Executive Officers
         as of group (four persons)                   2,300,247  (9)                       53.6%
<FN>
(1)  Unless otherwise indicated, the address of each beneficial owner is that of
     the Company's principal executive offices.
(2)  The  securities  "beneficially  owned" by an individual  are  determined in
     accordance  with the definition of "beneficial  ownership" set forth in the
     regulations of the Securities and Exchange  Commission.  Accordingly,  they
     may include securities owned by or for, among others, the wife and/or minor
     children of the  individual and any other relative who has the same home as
     such individual, as well as other securities as to which the individual has
     or shares  voting or  investment  power or has the right to  acquire  under
     outstanding  stock  options  within 60 days  after the date of this  table.
     Beneficial  ownership may be  disclaimed  as to certain of the  securities.
     Certain  of these  shares  are held in  escrow  ("Escrow  Shares")  and are
     subject to release on the earlier of (a) the  achievement by the Company of
     certain minimum pre-tax earnings during specified periods,  and (b) May 12,
     2001.  Such  shares  may be voted but may not be  transferred  prior to the
     release from escrow.
(3)  Includes  184,195 shares held by The Charles  Loccisano  Irrevocable  Trust
     f/b/o Marissa Loccisano all of which are Escrow Shares,  and 184,195 shares
     held by The Charles  Loccisano  Irrevocable  Trust f/b/o Michael  Loccisano
     (jointly  referred to as the  "Loccisano  Trusts")  all of which are Escrow
     Shares,  with respect to which Mr. Loccisano is the settlor.  Mr. Loccisano
     disclaims beneficial ownership of these shares. Mr. Gottlich and Mr. Feiger
     are the  trustees  of the  Loccisano  Trusts and posses  shared  voting and
     dispositive power.
(4)  Includes  a  maximum  of  313,125  shares  which may be  acquired  upon the
     exercise of options exercisable within the next 60 days.
(5)  Includes  a  maximum  of  188,250  shares  which may be  acquired  upon the
     exercise of options exercisable within the next 60 days.
(6)  Includes 155,874 shares held by Mr.  Gottlich's  spouse of which 64,765 are
     Escrow Shares,  as to which Mr. Gottlich  disclaims  beneficial  ownership.
     Excludes  368,389  shares  held by the  Loccisano  Trusts  over  which  Mr.
     Gottlich has shared voting and dispositive power.
(7)  Includes  a  maximum  of  107,109  shares  which may be  acquired  upon the
     exercise of options exercisable within the next 60 days.
(8)  Represents   shares  that  are  issuable   upon  the  exercise  of  options
     exercisable within the next 60 days.
(9)  Includes  a  maximum  of  675,984  shares  which may be  acquired  upon the
     exercise of options that are exercisable within the next 60 days.
</FN>
</TABLE>

<PAGE>

                                  PROPOSAL ONE
                              ELECTION OF DIRECTORS

         Under the Company's  by-laws,  the Company's  Directors are elected for
one year terms until their respective successors are duly elected and qualified.
The  Officers of the Company are  appointed  by the Board of  Directors  to hold
office until their successors are duly elected and qualified.

         Under the Company's  by-laws,  the Company's  Board of Directors  shall
consist of not less than three and not more than fifteen directors, such numbers
to be set by the Board by resolution.  The Board has set the number of directors
at four.

         All nominees  are  currently  serving as Directors of the Company.  The
Company  knows  of no  reason  why any  nominee  would be  unable  to serve as a
director.  Each nominee has consented to being named in this Proxy  Statement as
to serve if  elected.  If any  nominee  should for any reason  become  unable to
serve,  then all valid  proxies  will be voted for  election of such  substitute
nominee as the Board may designate.

Information about Directors

         Certain information regarding the nominees for election as directors at
this year's Annual Meeting is set fourth below.

=================== ==== =================================== ================
Name                Age  Position with the Company           Director Since
------------------- ---- ----------------------------------- ----------------
Charles Loccisano   52   Chairman, Chief Executive Officer   1992
                         and Director
------------------- ---- ----------------------------------- ----------------
Alan Gottlich       39   President, Chief Financial Officer, 1992
                         Treasurer and Director
------------------- ---- ----------------------------------- ----------------
Philip Friedman     53   Director                            1993
------------------- ---- ----------------------------------- ----------------
Paul Bergrin        43   Director                            1996
=================== ==== =================================== ================


         Charles  Loccisano has been the Chairman,  Chief Executive  Officer and
Director of the Company  since its  acquisition  in June 1992.  Since 1980,  Mr.
Loccisano  has  primarily  engaged  in  the  acquisition,   development   and/or
management of real estate  through his general  partnership  interest in various
real estate limited partnerships. Some of these partnerships were forced to file
for protection  under the United States  Bankruptcy Code after a turndown in the
real  estate  market  in 1997.  Some of  these  partnerships  were  successfully
reorganized  and some  lost  their  real  properties  in  bankruptcy  and/or  to
foreclosure.  In November 1999,  Mr.  Loccisano  voluntarily  pled guilty to one
count  of a  misdemeanor  for  making  false  statements  to the  United  States
Department of Housing and Urban  Development  (HUD). This plea was the result of
his  activities  as a principal  and  officer of  Harmon/Envicon  Associates,  a
national real estate syndication company, during the period of June 1991 through
December 1992.  Mr.  Loccisano was also a principal of a company that owned five
Roy Roger restaurants and three T.J.  Cinnamons bakeries in New Jersey from 1989
through 1994.  In addition,  Mr.  Loccisano was a general  partner in a 200 room
hotel in Morristown New Jersey which was acquired in 1991 and was sold in 1998.

         Alan Gottlich has been the Vice Chairman,  Chief Financial  Officer and
Director of the Company since its  acquisition  in June 1992,  and the President
since October,  1996. Prior thereto,  Mr. Gottlich was primarily  engaged in the
acquisition,  development  and/or  management of real estate through his general
partner interest in various real estate limited partnerships.  In November 1999,
Mr.  Gottlich  voluntarily  pled guilty to one count of a misdemeanor for making
false  statements  to HUD.  This  plea was the  result of his  activities  as an
employee  of  Harmon/Envicon  Associates,  a national  real  estate  syndication
company,  during the period of June 1991 through December 1992. Mr. Gottlich was
also a principal of a company that owned five Roy Rogers  restaurants  and three
T.J. Cinnamons bakeries in New Jersey from 1989 through 1994. Prior to that, Mr.
Gottlich was a staff accountant at Touche Ross & Co.

         Philip  Friedman has been a Director of the Company  since August 1993.
Mr.  Friedman  is  the  president  of  McAlister's  Corporation,   operator  and
franchiser of the McAlister's Deli Restaurant  chain. From 1984 through 1986, he
was  he was  Vice  President  of  Finance  and  Administration  for  Cini-Little
International,  Inc.,  the largest  food service  consulting  firm in the United
States.  While with P.  Friedman &  Associates,  Mr.  Friedman has taken interim
executive  positions  with  certain  clients.  In 1996,  Mr.  Friedman was named
interim  President  of  Panda  Management  Company,  Inc.  a  national  chain of
restaurants serving Chinese food. In 1998 he served as Chairman of the Board for
Rosti Restaurants and is the President and principal shareholder of P.Friedman &
Associates,  Inc., a food management and consulting  company based in Rockville,
Maryland.  Mr.  Friedman  graduated  from the  University  of  Connecticut  with
Bachelors  and Masters  degrees and received his MBA from the Wharton  School of
Business at the University of Pennsylvania.  Mr. Friedmn serves as a director of
Roadhouse Grill, Inc. and Eateries, Inc., both publicly traded companies.

<PAGE>

         Paul Bergrin has been a Director of the Company  since  November  1996.
Mr.  Bergrin  has been a  partner  in the law firm of  Pope,  Grossman,  Bergrin
Toscano and Verdesco for more than the last five years  specializing in criminal
and civil litigation.

Required Vote

         The election of the four directors requires the affirmative vote of the
Common Stock holders of a plurality of the votes of the shares present in person
or  represented  by proxy and entitled to vote with respect to such directors at
the Annual Meeting.  Accordingly,  if a quorum exists,  each person  receiving a
plurality of the votes of the  approximate  holders with respect to the election
of the  directors  will be  elected  to  serve  for a term of one year  each.  A
majority  of the votes  entitled  to be cast with  respect  to the  election  of
directors by the holders of Common Stock constitutes a quorum for action on such
proposal.  Abstentions  and broker  non-votes  with  respect to the  election of
directors in the ordinary  course of election will not affect the outcome of the
election of directors.

Recommendation of the Paramark Board of Directors

         The Board of  Directors  recommends  that you vote FOR the  election of
each of the nominees for director.

Directors' Meetings

         The Board of  Directors  met twice  during the fiscal  year 1999.  Each
Director  attended all of the meetings of both the Board of Directors and of any
committees of the Board on which the Director served.

Committees of the Board of Directors

         The Board of Directors has established  compensation,  audit and option
committees.  The members of the Compensation Committee,  the Audit Committee and
the Option  Committee  consists of Philip  Friedman and Paul Bergrin.  The Audit
Committee,  the  Compensation  Committee and the Option  Committee each held one
meeting in fiscal 1999.

         The Audit  Committee  reviews  and  examines  detailed  reports  of the
Company's  independent public accountants;  consults with the independent public
accountants regarding internal accounting controls, audits results and financial
reporting  procedures;  recommends the engagement and continuation of engagement
of the Company's independent public accountants; and meets with, and reviews and
considers recommendations of, the independent public accountants.

         The Compensation Committee reviews the performance of senior management
and key employees  whose  compensation  is the subject of review and approval by
the  Committee;  periodically  reviews and  recommends to the Board of Directors
compensation   arrangements  for  senior  management  and  key  employees;   and
periodically  reviews  the main  elements  of, and  administers,  the  Company's
compensation and benefit programs, other than the 1993 Stock Option Plan and the
1996 Stock Option Plan.

<PAGE>

         The Option  Committee  administers  the 1993 Stock  Option Plan and the
1996 Stock Option Plan and, to the extent provided by such Plans, determines the
persons to whom options are  granted,  the  exercise  price,  term and number of
shares covered by each option to be granted.

         In June 2000,  the Board of Directors  established a Special  Committee
for the purposes of reviewing  and advising the Company in  connection  with the
Rich Products Transaction and the Brooks Street Transaction.  The members of the
Special  Committee  consist of Philip  Friedman and Paul Bergrin,  the Company's
outside Directors.

Advance Notice For Director Nominations

         The  Company's  By-laws  provide  that in order  for a  stockholder  to
nominate  a  candidate  for  election  as a  director  at an annual  meeting  of
stockholders or to propose business for  consideration  at such meeting,  notice
must be delivered to the Secretary of the Company not less than 60 days nor more
than 90 days prior to the annual meeting.  However,  in the event that less than
70 days prior notice of the date of the meeting is given to stockholders, notice
by the stockholders  must be received not later than 10 days after notice of the
meeting  has been given.  Based on the  scheduled  meeting  date for this year's
annual meeting,  in order for a stockholder to propose  director  nominations at
the 2001 Annual Meeting, the stockholder must deliver notice to the Secretary no
later than 10 days after notice of the meeting has been given.  Any  stockholder
desiring a copy of the Company's  Certificate of Incorporation will be furnished
one without charge upon written request to the Secretary.

EXECUTIVE COMPENSATION

Summary Compensation Table

         The following  table sets forth the total annual  compensation  paid or
accrued by the Company for services in all  capacities  for the Chief  Executive
Officer  and each other  officer  who made in excess of  $100,000  (salary  plus
bonuses) (the "Named  Officers")  for the fiscal years ended  December 31, 1999,
1998 and 1997.  No other  executive  officers of the Company who were serving as
such at the end of such  fiscal  years  received  salary  and bonus in excess of
$100,000.
<TABLE>
<CAPTION>
                                                                    Long Term Compensation Awards
                                    Annual Compensation     Other
Name and Principal                                          Annual        Securities
Position                Year     Salary          Bonus     Comp.(1)     Underlying Options
<S>                     <C>     <C>             <C>       <C>             <C>
Charles Loccisano,      1999    $193,678             $0    $12,000             -0-
Chairman, and Chief     1998     189,935 (2)    105,984     12,000         312,125 (4)
Executive Officer       1997     134,615         68,805     12,000         225,000

Alan Gottlich,          1999    $138,342             $0    $ 9,000            -0-
President and Chief     1998     125,818 (3)     52,992      9,000         188,250 (4)
Financial Officer       1997      98,464         34,402      9,000         163,500

<FN>
(1)  These amounts represent reimbursable automobile expenses.
(2)  $17,500 of this amount  represents  salary  accruals  from 1997 paid during
     1998.
(3)  $11,250 of this amount  represents  salary  accruals  from 1997 paid during
     1998.
(4)  In January 1998, the Board of Directors approved a resolution by the Option
     Committee whereby the Company canceled stock options  previously granted to
     Messrs.  Loccisano  and Gottlich to purchase  shares of common stock in the
     amount of 417,500  and  251,000  respectively,  and  granted new options to
     purchase  shares of common  stock in the  amount of  313,125  and  188,250,
     respectively.
</FN>
</TABLE>

<PAGE>

Stock Option Grants in Last Fiscal Year

         No options were granted under the Company's option plan during the year
ended December 31, 1999.

         Aggregate  Option  Exercises  in Last  Fiscal  Year and Fiscal Year End
Option Values

         The following table sets forth information  regarding  aggregate option
exercises and year end option values.
<TABLE>
<CAPTION>
=============================== ======================== ================ ==================== =====================
                                                                          Number of            Value of
                                                                          Unexercised          Unexercised
                                                                          Options  at          In-The-Money
                                                                          12/31/99 (1)         Options at 12/31/99
                                Shares Acquired on       Value Realized   Exercisable/         Exercisable/
Name                            Exercise                                  Unexercisable        Unexercisable
------------------------------- ------------------------ ---------------- -------------------- ---------------------
<S>                             <C>                      <C>              <C>                 <C>
Charles Loccisano, Chairman     0                        0                313,125 / 15,000     0 / 0
and Chief Executive Officer
------------------------------- ------------------------ ---------------- -------------------- ---------------------
Alan Gottlich, President, and   0                        0                188,250 / 15,000     0 / 0
Chief Financial Officer
=============================== ======================== ================ ==================== =====================
</TABLE>


Director Compensation

         The Company provides  compensation to outside  directors at the rate of
$300 per month, and provides reimbursement of travel and other expenses incurred
in attending meetings. Directors who are employees of the Company do not receive
fees for attendance at directors' meetings.

         Each member of the Special Committee will receive compensation equal to
$12,500 upon consummation of the Transactions described herein.


<PAGE>
                                  PROPOSAL TWO
                         THE RICH PRODUCTS TRANSACTION

Background of the Company

         Current management acquired the Company from its founders in June, 1992
for an aggregate purchase price of approximately  $2.2 million  representing the
purchase of stock and the assumption of the Company's liabilities. In June 1992,
the  Company  had   approximately  100  franchised  bakery  locations  and  four
Company-owned bakery locations,  and had not offered to sell new franchise units
since 1989. Simultaneously with the 1992 acquisition, the Company entered into a
strategic  manufacturing and licensing  agreement with Heinz Bakery Products,  a
division of H.J. Heinz, Inc.  ("Heinz") which provided the Company $1,425,000 in
advance royalty  payments which was used towards the purchase price. The balance
of  approximately  $700,000  was funded by the  capital  contributions  from the
shareholders of the Company.

         The Company's business strategy with Heinz was twofold:  (1) to convert
all the existing retail bakery  locations from a scratch method of production to
a frozen  dough  "proof and bake"  method of  production  yielding a multiple of
advantages  including  reduced  labor,  ease  of  operations,  limited  employee
training, cleaner bakeries,  enhanced control systems, etc., and (2) to market a
T.J.  Cinnamons  branded product line targeted for sale to the in-store bakeries
of  large  supermarket   chains.   The  Heinz  agreement  provided  payments  of
manufacturing and licensing royalties to the Company,  with all royalties earned
by the Company to be first applied against the $1,425,000 advanced royalty until
fully repaid.

         Based  upon  Heinz's  sizable   infrastructure  and  vast  distribution
capabilities,  the  Company  anticipated  that Heinz would  roll-out  the bakery
conversion program and supermarket sales program in a short time frame resulting
in significant royalty revenues to the Company. Management anticipated that this
royalty income would allow it to obtain financing in order to fund the Company's
working capital  necessary to build the  infrastructure  necessary to expand the
T.J. Cinnamons bakery system through franchise sales.

         For a period of twelve months following the acquisition of the Company,
the new  management  worked  together  with  Heinz to develop  the frozen  dough
cinnamon roll products.  During this same period,  Heinz marketed the "proof and
bake" frozen dough products in approximately 1,000 supermarket  locations.  Both
strategies did not reach the Company's  original  expectations  which would have
funded the payback terms of the Heinz royalty advance. The Company believes that
there were a number of issues that Heinz did not anticipate regarding the frozen
dough rollout,  such as: (i) continued research and development to replicate the
appearance,  taste and texture of the cinnamon roll  manufactured on a automated
production line; (ii) the sensitivity of distribution of a frozen yeast product;
(iii) the need for  continued  training of  part-time  employees  regarding  the
baking  procedures  and  operating  guidelines  of  frozen  dough;  and (iv) the
additional  marketing costs needed to facilitate a national rollout. In order to
produce a product that was less  difficult to prepare,  Heinz  developed a fully
baked and packaged  product  shipped through frozen  distribution  for "thaw and
serve" use by in-store bakeries in supermarkets. Although this product had broad
sales  potential,  Heinz did not have the  facilities  necessary to automate the
production  of this  product,  and was forced to use a co-packer  to produce the
product on a  semi-automated  line. This resulted in a significant  reduction in
the profit margins and a lack of aggressive marketing support by Heinz.


<PAGE>

         By the end of 1992, the Company  relocated its headquarters from Kansas
City,  Missouri to Secaucus,  New Jersey and hired a new management  team. Given
the  inability to  successfully  implement  the  Company's  business  plan as it
related to Heinz,  the  Company was not able to pursue its  franchise  expansion
plans and it began to actively  explore  financing  options in early  1993.  The
Company's  business plan has centered on  leveraging  its brand equity to expand
distribution by  implementing  three  interrelated  strategies (i) expanding the
Company's franchise system; (ii) exploring  opportunities to offer the Company's
products in  non-traditional  retailing  environments  including  multi-branding
pursuant to strategic licensing  relationships with other retailers that command
brand loyalty; and (iii) expanding opportunities to offer the Company's cinnamon
roll and related products in supermarkets and other grocery outlets.

         After  almost a year of pursuing  financing  alternatives,  the Company
completed a bridge loan  financing in December,  1993 in the amount of $675,000,
and on May 12,  1994 the  Company  completed  an IPO of  Common  Stock,  Class A
Warrants  and Class B Warrants  resulting in net proceeds to the Company of $3.9
million.  With net proceeds from the initial  public  offering after expenses of
the offering and the repayment of  indebtedness of  approximately  $2.3 million,
the Company  successfully  completed a re-imaging of the T.J Cinnamons  logo and
product packaging, and a redesign of its bakeries, and began its franchise sales
effort after having completed and filed its Uniform Franchise  Offering Circular
in all States that require registration.

         The Company  advertised  for  franchises in the Wall Street Journal and
the Nations  Restaurant News, and received over 2,000 inquires for its franchise
program.  By March 1995, the Company had sold two franchises to new franchisees,
and two  franchises  to existing  franchisees.  During this period,  the Company
maintained an expanded staff necessary to support its franchise  growth and show
its credibility to prospective  franchisees.  This increase in overhead resulted
in a decline in the Company's  working  capital,  and a continuing net operating
loss and cash flow deficit.  These deteriorating  financial  conditions were the
primary  obstacle  in the  Company's  ability to sell more  franchises,  and the
existing franchise system declined to 60 bakeries by June 30, 1995.

         By June 1995,  the Company had depleted its cash  resources,  and began
experiencing  financial  difficulties  resulting from a negative working capital
balance.  The Company was forced to implement a cost reduction program resulting
in a significant decline in operating expenses,  and in an effort to obtain long
term  financing to continue to develop the Company's  business  strategies,  the
Company  retained the Corporate  Finance Group at Arthur  Andersen LLP to act as
its  financial   advisor  in  connection   with  the  exploration  of  strategic
alternatives  available  to the  Company,  including  a possible  equity or debt
financing,  merger,  sale  of all or  part  of the  Company,  or  other  similar
transaction.


<PAGE>

         In August,  1996 the Company closed an agreement with Triarc Restaurant
Group for the sale of its  intellectual  property and a simultaneous  license of
certain of the  intellectual  property  back to the Company for the  purposes of
continuing  to  operate  one  existing  bakery  location,  continuing  to act as
franchisor and licensor under the existing franchise and license agreements, and
continuing to distribute T.J.  Cinnamons products through retail grocery outlets
pursuant to a 20 year license agreement.  The Company received  consideration of
$1,790,000  in  cash  and  $1,750,000  in  promissory   notes.   Following  this
transaction, the Company established a bakery operation in Santa Ana, California
and began distribution to grocery accounts in Southern California.  The proceeds
from the Triarc  transaction  were used to develop the Santa Ana bakery facility
and fund  operating  losses  during the initial  startup of this  business.  The
Company  relocated  the  bakery  to  El  Cajon,  California  in  1998  due  to a
termination of its lease, and due to continuing  operating  losses,  the Company
required additional capital to continue operations.

         In June 1998, the Company  closed an agreement  with Triarc  Restaurant
Group pursuant to which the Company  terminated the 1996 Triarc Restaurant Group
purchase  agreement  and license  agreement  and sold its  interests in the T.J.
Cinnamons  franchise  agreements in consideration  for payments of $3 million in
cash and $1 million in the form of a promissory  note.  The  proceeds  from this
transaction were used to fund operating  losses,  automate the bakery operations
and  complete  an  expansion  of the bakery  which was needed as a result of the
growth in wholesale sales exceeding the plants capacity.

Background of the Rich Products Transaction

         The  Company's  sales  increased  rapidly  during  1999 as a result  of
broadening its product line to include a full line of decorated  cakes,  and the
expansion of its network of brokers and sales representatives in different areas
of the country.  The Company  began  selling its products in the  following  new
regions:  Northern  California,  Texas,  Arizona and Oregon.  In order to remain
competitively  priced,  the Company  negotiated deals at low margins and further
invested in  automated  production  equipment.  In addition,  the Company  began
producing products as a co-packer for Rich Products Manufacturing Company d/b/a/
Jon Donaire Desserts and for Angel City Foods.

         In March 2000,  following  completion  of the plants  expansion  from a
16,800  square feet  facility to a 36,000  square feet  facility,  the Company's
sales were  increasing  at a rate of 200% ahead of previous  year levels and the
Company continued to experience  capacity issues at the plant. In order to avoid
shorting orders and facing the possible loss of certain  customers,  the Company
invested in new ovens,  pans and other equipment in order to provide  additional
capacity.  The Company financed the facility  expansion by utilizing its working
capital  as it did not  have  any  credit  line or  other  financing  facilities
available.  In May 2000, the Company's outside  accountants issued the Company a
going concern  opinion due to the Company's  limited working capital and history
of continuing  operating  losses.  In response to these  liquidity  issues,  the
Company began exploring  strategic  alternatives  including a possible merger of
merger transaction.

         The Company  placed  advertisements  in the Wall Street Journal and the
Los Angeles  Times and entered  into  preliminary  discussions  with a number of
interested bakery  operators,  however the Company was unable to reach agreement
with any such bakery operators for a transaction beneficial to the Company. As a
result of further active networking  within the baking industry,  Rich Products,
one of the Company's  largest  customers,  indicated  that it had an interest in
acquiring the Company's bakery operations as it had an interest in expanding its
business  into  the  specialty   decorated  cake  lines  that  the  Company  had
successfully developed.


<PAGE>

         In  July  2000,  the  Company  announced  that  it had  entered  into a
non-binding  letter of  intent  with Rich  Products  for the sale of its  bakery
operations.  During  the  period of July 2000 to  September  2000,  the  Company
engaged in  negotiations  with Rich  Products,  and on  September  9, 2000,  the
Company  executed a definitive  purchase  agreement  with Rich  Products as more
fully described herein.

The Rich Products Asset Purchase Agreement

         Assets To Be Sold

         The  assets  to be  sold  by  the  Company  to  Rich  Products  include
substantially all of the fixed and intangible assets of the El Cajon, California
bakery  operation   including  all  materials,   packaging  and  finished  goods
inventory.  The Rich Products  Transaction  excludes all tangible and intangible
assets   relating  to  dough   products,   which  are  primarily   comprised  of
approximately  $1 million of annual net sales of a proprietary  product known as
pull-apart  cakes.  In addition,  Rich Products will assume all of the Company's
outstanding  equipment  leases  except  those leases  secured by equipment  used
exclusively  for  dough  products  which  will  be  assumed  by  Brooks  Street.
Subsequent to entry into the Rich Products agreements,  the Company will collect
all outstanding  accounts receivable and will pay all outstanding trade accounts
payable.

         Required Vote

         The approval of the Rich Products  Transaction requires the affirmative
vote of a majority of the total  outstanding  stock of the  Company  entitled to
vote on the proposal.  Abstentions and broker  non-votes will not be counted for
the purpose of approving this proposal.

         Purchase Price

         The aggregate  purchase  price of the Property is  $2,182,750  plus the
assumption  by Rich  Products of equipment  leases with an aggregate  balance of
approximately  $285,000  as of  September  30,  2000.  The Rich  Products  Asset
Purchase  Agreement  provides  for  payment of the  purchase  price as  follows:
$182,750  paid on  October  16,  2000,  $1,000,000  to be paid  at  closing  and
$1,000,000 to be paid in eight equal  semi-annual  installments over a period of
four (4) years.  In  addition,  Rich  Products  will  assume  all the  Company's
obligations under its lease for the bakery located in El Cajon, California which
lease  terminates in May 2006.  All payments due to the Company  pursuant to the
Rich Products  Asset Purchase  Agreement  have been  guaranteed by Rich Products
Corporation, the corporate parent of Rich Product Manufacturing Corporation.



<PAGE>

         Certain Representations, Warranties and Covenants

         The Company has made certain customary  representations and warranties,
including among other things, as to its corporate status, its authority to enter
into the Rich Products Asset Purchase Agreement,  its financial statements,  the
absence of certain  changes in its  business,  the  absence of  litigation,  the
operation of its business, its assets,  territorial  restrictions,  inventories,
product  warranties,   intellectual  properties,  leases,  employees  and  labor
matters, employee benefit plans, confidentiality, records and disclosure.

         The  Company has also made  certain  covenants,  including  among other
things,  the conduct of its business,  no solicitation,  access and information,
public announcements, further actions and further assurances.

         Rich Products has also made certain  covenants,  including  among other
things, public announcements,  further actions,  further assurances,  subsequent
monthly  financial  statements,   opinion  of  counsel,  corporate  proceedings,
transfer  documents,  consents and  estoppel's,  corporate  proceedings  and the
execution of a consulting agreement.

         Indemnification

         The Company is obligated to indemnify  Rich Products and its affiliates
for,  among other things,  any losses  resulting  from or arising out of (a) any
inaccuracy  of any  representation  or warranty,  (b) any failure to perform any
covenant or fulfill  any other  obligation,  (c) any  liabilities  arising  from
events  prior to the  closing,  (d) any  excluded  assets,  (e) any taxes of the
Company,  (f) any employee benefit  liabilities,  (g) operations of the business
prior to the closing  date,  and (h) any product  liability  claims for products
manufactured or sold prior to the closing date.

         Rich Products is obligated to indemnify the Company and its  affiliates
for,  among other things,  any losses  resulting  from or arising out of (a) any
inaccuracy  of any  representation  or warranty,  (b) any failure to perform any
covenant or fulfill any other obligation,  (c) operations and liabilities of the
business  following  the closing date and (d) any product  liability  claims for
products manufactured or sold following the closing date.

         Termination

         The Asset  Purchase  Agreement may be terminated,  and the  transaction
abandoned  at any time prior to the  Closing,  (a) by mutual  written  agreement
between  the  Company  and  Buyer,  (b) by the  Company  or Buyer  in the  event
representations  and  warranties  have not been true and correct in all material
respects,  or (c) at any time after December 31, 2000 by the Company or Buyer if
a closing  has not  occurred  by said date  unless (i) such date is  extended by
mutual written consent or (ii) the Company is actively engaged in soliciting the
approval for the Transactions from its shareholders.


<PAGE>

License Agreement

         The Company and Rich Products  entered into a license  agreement  dated
October 9, 2000 through  which the Company  granted  Rich  Products a license to
assume  immediate  operational  control of the El Cajon bakery  facility as if a
closing had occurred  under the Rich Products  Asset  Purchase  Agreement.  Rich
Products  has paid the Company a license  fee equal to $4,000 per month  through
December 31, 2000, and the license agreement will terminate  simultaneously with
a closing of the Rich Products Asset Purchase Agreement.

Interests of Management and Certain Stockholders in the Rich Products
Transaction

         The Rich Products Asset Purchase Agreement also requires the Company to
deliver the following executed consulting agreements at the closing:

         1.  A  Consulting  Agreement  between  Rich  Products  and  Charles  N.
Loccisano,  the Chairman,  Chief  Executive  Officer and Director of the Company
requiring Mr. Loccisano to be available to render consulting  services as needed
by Rich  Products  for a period of four (4) years  following  the  Closing.  The
compensation  to Mr.  Loccisano  pursuant to this agreement is $50,000 per annum
for a period of four (4) years.

         2. A Consulting  Agreement  between Rich Products and Alan S. Gottlich,
the President, Chief Financial Officer and Director of the Company requiring Mr.
Gottlich  to be  available  to  render  consulting  services  as  needed by Rich
Products for a period of four (4) years following the Closing.  The compensation
to Mr. Gottlich  pursuant to this agreement is $30,000 per annum for a period of
four (4) years.

         3. A Consulting Agreement between Rich Products and Wayne Sorensen, the
General Manager of the Company's  bakery in El Cajon  California,  requiring Mr.
Sorensen  to be  available  to  render  consulting  services  as  needed by Rich
Products for a period of four (4) years following the Closing.  The compensation
to Mr. Sorensen  pursuant to this agreement is $20,000 per annum for a period of
four (4) years.

         Prior to, and unrelated to the  Transactions,  the Company entered into
an employment  agreement  with Charles  Loccisano  dated October 1, 1997,  which
employment  agreements  current  term  expires on October 1, 2003,  and requires
severance payments in the event of termination  without cause equal to two times
Mr. Loccisano's base salary plus one-half of the aggregate bonuses paid over the
previous  three  fiscal  years.  Following  closing  of  the  Transactions,  Mr.
Loccisano  will continue to remain as the Company's  Chairman,  Chief  Executive
Officer  and  Director  through its  liquidation  or other  action,  however the
disinterested  members of the Company's  Board of Directors  determined  that it
would be economically  beneficial to the Company to treat the  Transactions as a
defacto termination of this employment agreement.  Therefore, in September 2000,
the Board of Directors  approved the termination of Mr.  Loccisano's  Employment
Agreement as of January 31, 2001 upon terms providing Mr. Loccisano compensation
equal to one-half the contractual obligations under the employment agreement, or
$276,622 (the contractual obligation in the employment agreement is $553,244) to
be paid in equal quarterly  installments over a period of four years. As part of
this  termination  agreement,  Mr. Loccisano has agreed to serve as a trustee of
the  Paramark  Liquidating  Trust for a term of four (4) years  without  further
compensation. See "Certain Transactions".


<PAGE>

         Prior to, and unrelated to the  Transactions,  the Company also entered
into an employment  agreement  with Alan Gottlich  dated October 1, 1997,  which
employment  agreements  current  term  expires on October 1, 2003,  and requires
severance payments in the event of termination  without cause equal to two times
Mr.  Gottlich's base salary plus one-half of the aggregate bonuses paid over the
previous three fiscal years. Following closing of the Transactions, Mr. Gottlich
will continue to remain as the Company's  Chairman,  Chief Financial Officer and
Director  through its  liquidation  or other action,  however the  disinterested
members  of the  Company's  Board  of  Directors  determined  that it  would  be
economically  beneficial to the Company to treat the  Transactions  as a defacto
termination of this  employment  agreement.  Therefore,  in September  2000, the
Board  of  Directors  approved  the  termination  of Mr.  Gottlich's  Employment
Agreement as of January 31, 2001 upon terms providing Mr. Gottlich  compensation
equal to one-half the contractual obligations under the employment agreement, or
$188,224 (the contractual obligation in the employment agreement is $376,447) to
be paid in equal quarterly  installments over a period of four years. As part of
this  termination  agreement,  Mr.  Gottlich agreed to serve as a trustee of the
Paramark  Liquidating  Trust  for a term  of  four  (4)  years  without  further
compensation. See "Certain Transactions".

         In September 2000, Charles  Loccisano,  the Company's  Chairman,  Chief
Executive  Officer and Director  provided the Company with a credit line loan in
the amount of $150,000 in order to continue  its  operations.  This loan will be
repaid in full from the proceeds of the Rich  Products  Transaction.  The credit
line  loan  transaction  with  Mr.  Loccisano  was  based on  terms  which  were
unanimously  approved by the Company's Board of Directors  including interest at
the rate of 5.39% and the grant of 150,000  unregistered shares of the Company's
Common Stock. The Company intends to repay the outstanding  balance of this loan
($75,000  as of  October  31,  2000) out of the  proceeds  of the Rich  Products
Transaction.


<PAGE>



Application of Sale Proceeds

         Net  proceeds  to the  Company  in  connection  with the Rich  Products
Transaction will be $2,182,750 inclusive of payments for inventory.  The Company
currently  intends  to  utilize  the net  proceeds  from the  purchase  price as
follows,  however, the Company may modify the uses of the proceeds from the Rich
Products Transaction without further approval of Stockholders:

<TABLE>
<CAPTION>
                                                                             Following
                                                            At Closing        Closing            Total
                                                        ------------------------------------------------
<S>                                               <C>      <C>              <C>              <C>
Reduction of outstanding indebtedness             (1)      $   882,750      $   550,000      $1,432,750
Expenses of the Transactions                      (2)          125,000                0         125,000
Working capital                                   (3)                0          125,000         125,000
Possible liquidating distributions to stockholders(4)          175,000          325,000         500,000
                                                        --------------       ----------      ----------

Total net proceeds                                (5)       $1,182,750      $ 1,000,000      $2,182,750

<FN>
(1)  Represents  payments of (i)  approximately  $642,904 to certain current and
     past  due  trade  payables,  (ii)  $250,000  for a loan  provided  by  Gelt
     Financial  Corporation,  (iii)  $75,000 for a credit line loan  provided by
     Charles  Loccisano,  the Company's  Chairman,  Chief Executive  Officer and
     Director, (iv) $276,622 for the termination of an employment agreement with
     Charles  Loccisano,  the Company's  Chairman,  Chief Executive  Officer and
     Director,  and  (v)  and  $188,224  for the  termination  of an  employment
     agreement  with Alan Gottlich,  the Company's  President,  Chief  Financial
     Officer and Director.

(2)  Represents  $90,000  for  various  legal and  accounting  fees  incurred in
     connection  with the  Transactions,  $10,000  for fees in  connection  with
     obtaining  a fairness  opinion,  and  $25,000  in fees paid to the  special
     committee  of the Board of  Directors  in  connection  with the  review and
     assistance with negotiating the Transactions.

(3)  The Company  plans to utilize the working  capital to provide for the costs
     of maintaining the Company's executive offices for approximately two months
     following  a closing  of the  Transactions,  and to  provide  for all costs
     associated with the Paramark Liquidating Trust over a period of four years.

(4)  Represents  the net proceeds from the Rich Products  transaction  which the
     Company currently intends will be distributed to the Company's stockholders
     as  liquidating  distributions  over a period not to exceed  four (4) years
     following  the  transfer  of  assets  to the  Paramark  Liquidating  Trust.
     Following the completion of the  Transactions and prior to implementing the
     Plan of  Liquidation,  the  Company  intends to explore  various  strategic
     options  available to enhance  stockholders  value,  including the possible
     sale of the public shell.  As a result,  the Company  reserves the right to
     abandon the Plan of  Liquidation  following  the  approval of  stockholders
     without a further vote of stockholders.

</FN>
</TABLE>
<PAGE>

Tax Consequences to the Company

         The sale of  assets  pursuant  to the Rich  Products  Transaction  will
result in a taxable transaction to the Company.  The Company will recognize gain
measured  by the  difference  between the amount  realized  from the sale of the
assets and the Company's adjusted tax basis in such assets. Due to the Company's
net operating loss carry forwards,  the Company estimates that the Rich Products
Transaction will result in minimal Federal and State tax liability.

Opinion of Capital Markets Group

         In connection  with its  consideration  received from the Rich Products
Transaction  and the Brooks  Street  Transaction,  the Board of Directors of the
Company has retained  Capital  Markets  Group ("CMG") to render an opinion as to
the fairness to the stockholders of the Company, from a financial point of view,
of the consideration to be received by the Company pursuant to the Transactions.

         In arriving at its opinion, CMG reviewed and analyzed the Rich Products
Asset  Purchase  Agreement,  the Brooks Street Asset Purchase and Sale Agreement
and  certain  available  financial  information,  internal  financial  analysis,
projections, and other information concerning the Company, held discussions with
members of senior management of the Company regarding the business and prospects
of the Company,  and also  performed  certain  analysis on  internally  prepared
projections for the Company based on various assumptions, including that (i) the
proposed  Transactions do not occur, (ii) the proposed Transaction occur and the
Company liquidates  thereafter.  In addition, CMG received the preliminary proxy
statement  dated October 20, 2000,  the auditors  report dated February 8, 2000,
and information  regarding other factors  affecting the future prospects for the
Company absent the proposed Jon Donaire Transaction.

         In  rendering  its  opinion,  CMG  relied  upon  and  assumed,  without
independent  verification,  the  accuracy,  completeness  and  fairness  of  all
financial and other information that was available to it from public sources and
that  was  provided  to it by the  Company  or its  representatives  or that was
otherwise  reviewed by it. With  respect to the  financial  forecasts  and other
information  relating  to  prospects  of the  Company,  CMG  assumed  that  such
information  reflected the best currently  available  estimates and judgments of
the management of the Company as to the likely future  financial  performance of
the  Company.  CMG did not make any  independent  valuation  or appraisal of the
assets of the Company,  nor was it furnished  with any  evaluation or appraisal.
CMG's opinion was based solely upon the information available to it and provided
by the Company,  and upon the prevailing  economic,  financial  market and other
conditions as they existed as of the date its opinion was rendered.  The Company
did not place any limitations on the nature or scope of CMG's  investigation for
purposes of rendering this opinion.

         For services rendered by CMG in connection with the  Transactions,  the
Company agreed to pay CMG a total fee of $10,000.  In addition,  the Company has
agreed to reimburse  CMG for  reasonable  out-of-pocket  expenses (not to exceed
$1,000).  The  Board of  Directors  selected  CMG  based on its  experience  and
expertise.  CMG is an  investment  banking firm whose  principal  officers  have
combined over 30 years of mergers,  acquisitions and valuation experience. These
are no relationships between the Company, CMG or any of its officers.


<PAGE>

         The CMG opinion,  prepared for the  Company's  Board of  Directors,  is
directed only to the fairness to the Company's  stockholders,  as of the date of
the opinion letter,  from a financial point of view, of the  consideration to be
received by the Company pursuant to the Transactions,  and does not constitute a
recommendation  to any  stockholder  as to how to vote at the  Company's  Annual
Meeting.

         A  copy  of  the  CMG  opinion  is  attached   hereto  as  Appendix  C.
Stockholders  are urged to read this  opinion in its  entirety  for  assumptions
made, procedures followed,  other matters considered and limits of the review by
CMG.

Required Vote

         The approval of the Rich Products  Transaction requires the affirmative
vote of a majority of the total  outstanding  stock of the  Company  entitled to
vote on the proposal.

Recommendation of the Board of Directors.

         The Company's  disinterested Board of Directors has determined that the
terms of the Rich Products  Transaction  are in the best interest of the Company
and its  stockholders,  and  recommends  a vote in favor  of the  Rich  Products
Transaction. In the course of reaching its decision to approve the Rich Products
Transaction,  the Board consulted with its legal and financial  advisors as well
as the Company's management and considered the following factors:

                  (1) The written  presentation of CMG Capital  Corporation that
                  the  consideration to be received pursuant to the terms of the
                  Rich Products  Transaction is fair to the  stockholders of the
                  Company from a financial point of view;

                  (2) The current  negative  working  capital of the Company and
                  resulting   lack  of  financial  and   operational   resources
                  necessary for the  continuation  or expansion of the Company's
                  business strategies;

                  (3)  The  qualified   going  concern  opinion  issued  by  the
                  Company's outside accountants  indicating that the Company may
                  not be able to continue as a going concern due to its negative
                  working  capital and the  unavailability  of other  sources of
                  funds; and

                  (4)  The  absence  of any  written  or  formal  expression  of
                  interest  by any other  third  parties  regarding  a  possible
                  acquisition,  merger or other strategic  transaction  with the
                  Company.

         Considering the above factors, the Board concluded that it was unlikely
that any  purchaser  other  than Rich  Products  would be willing to pay a price
higher than that to be received in the Rich Products Transaction.

<PAGE>


                                 PROPOSAL THREE
                         THE BROOKS STREET TRANSACTION

Background of the Brooks Street Transaction

         The Rich  Products  Transaction  excludes  the  Company's  tangible and
intangible assets relating to dough products. As a result, the Company networked
within the bakery  industry to seek a buyer for these assets which are primarily
comprised  of  approximately  $1 million  of annual  net sales of a  proprietary
product known as pull-apart  cakes.  After active  discussions with three bakery
companies selling similar dough products,  on August 8, 2000 the Company reached
a  non-binding  letter of intent with Brooks Street for the sale of its tangible
and intangible  assets relating to its dough  products,  and on October 9, 2000,
the Company  executed and closed a definitive  Asset Purchase and Sale Agreement
with Brooks Street as more fully described herein.

Brooks Street Asset Purchase and Sale Agreement

         Assets To Be Sold

         The assets sold by the Company to Brooks Street  include  substantially
all of the Company's  tangible and intangible  assets relating to dough products
which are primarily comprised of approximately $1 million of annual net sales of
a  proprietary  product known as pull-apart  cakes.  In addition,  Brooks Street
purchased  inventory  from the  Company in the amount of $12,500 and assumed two
outstanding  equipment leases with a principal balance of approximately  $70,000
as of September 30, 2000.

         Purchase Price

         The Brooks  Street  Asset  Purchase and Sale  Agreement  provides for a
purchase  price in the form of royalty  payments over a period of four (4) years
equal to 5% of the net sales of  pull-apart  cakes to all existing  customers of
the  Company  plus 1 1/2% of the net sales of all  pull-apart  cakes sold to new
customers of Brooks Street. In addition,  Brooks Street has purchased  inventory
from the Company in the amount of $12,500  and has  assumed  the  aforementioned
equipment lease liabilities of approximately  $70,000.  The Company reserves the
right to modify  the terms of the  royalty  payments  to,  among  other  things,
shorten the period  payments  will be made and increase  the payment  percentage
without  further  approval  of  stockholders  provided  there is no  substantial
difference in royalties received.

         Contingency Provision

         The Brooks Street  transaction  is contingent  upon (i) the approval of
the  Company's  stockholders,   and  (ii)  the  closing  of  the  Rich  Products
Transaction.  In the event the Company does not receive stockholder  approval or
the Rich Products Transaction does not close, then all right, title and interest
in  the  assets  sold  pursuant  to  the  Brooks  Street   Transaction  will  be
automatically reconveyed to the Company.

Application of Sale Proceeds

         Net  proceeds  to the  Company in  connection  with the  Brooks  Street
Transaction  will be in the form of  royalty  payments  over a period of 4 years
equal to 5% of the net sales of  pull-apart  cakes to all existing  customers of
the  Company  plus 1 1/2% of the net sales of all  pull-apart  cakes sold to new
customers of Brooks Street.  It is currently  anticipated that all such proceeds
will be deposited  into  interest  bearing  accounts and will be set aside for a
liquidating  distribution to the Company's  shareholders pursuant to the Plan of
Liquidation.  Following  the  completion  of  the  Transactions,  and  prior  to
implementing  the Plan of  Liquidation,  the Company  intends to explore various
strategic  options  available  to  enhance  stockholders  value,  including  the
possible sale of the public shell. As a result,  the Company  reserves the right
to abandon  the Plan of  Liquidation  following  the  approval  of  stockholders
without a further vote of stockholders.



<PAGE>

Tax Consequences to the Company

         The sale of the dough  assets by the  Company  will  result in  taxable
income in the period  received.  Due to the Company's  net operating  loss carry
forwards,  the Company estimates that the Brooks Street  Transaction will result
in minimal Federal and State tax liability.

Required Vote

         The approval of the Brooks Street Transaction  requires the affirmative
vote of a majority of the outstanding  stock of the Company  entitled to vote on
the proposal.

Recommendation of the Board of Directors.

         The Company's  Board of Directors has  unanimously  determined that the
terms of the Brooks  Street  Transaction  is in the best interest of the Company
and its  stockholders,  and  recommends  a vote in  favor of the  Brooks  Street
Transaction. In the course of reaching its decision to approve the Brooks Street
Transaction,  the Board consulted with its legal and financial  advisors as well
as the Company's management and considered the following factors:

                  (1) The minimal  value of the assets of the Company  following
                  completion of the Rich Products Transaction; and

                  (2)  The  absence  of any  written  or  formal  expression  of
                  interest by any other third parties  regarding the purchase of
                  the assets of the  Company  following  completion  of the Rich
                  Products Transaction.

         Considering the above factors, the Board concluded that it was unlikely
that any  purchaser  other than  Brooks  Street  would be willing to pay a price
higher than that to be received in the Brooks Street Transaction.




<PAGE>


                                 PROPOSAL FOUR
                            THE PLAN OF LIQUIDATION

Introduction

         The voluntary  liquidation  will take place in accordance with the Plan
of Liquidation (the "Plan"),  attached as Exhibit D to this Proxy Statement.  If
the Plan is approved by the  stockholders,  following the completion of the Rich
Products  Transaction and the Brooks Street  Transaction,  all remaining  liquid
assets of the Company will be sold,  creditors will be paid or reserves for such
payments  established,  and the  remaining  net  proceeds of such sales would be
transferred  to a  liquidating  trust (the  "Paramark  Liquidating  Trust")  for
distribution  to the  stockholders  in cash, pro rata, in accordance  with their
ownership  interest in the  Company.  Stockholders  of the  Company  will be the
beneficiaries of the Paramark  Liquidating Trust and will receive one unit which
represents a beneficial ownership interest in the Paramark Liquidating Trust for
each share of Paramark  common stock held on the record date  established by the
Board of  Directors.  The  record  date for  determining  stockholders  who will
receive an interest in the  Paramark  Liquidating  Trust will be the date assets
are transferred to the Paramark  Liquidating Trust. The Trustees of the Paramark
Liquidating  Trust,  in accordance  with the Plan, will distribute the remaining
assets of the Paramark  Liquidating Trust to the beneficiaries  over a period of
up to four (4) years  from the date  assets  are  initially  transferred  to the
Paramark Liquidating Trust.

         There may be material  federal income tax  consequences to stockholders
as well as possible state and local tax  consequences.  Certain tax consequences
are discussed below (see "Federal Income Tax  Consequences").  Stockholders  are
urged to consult  their own tax advisors to determine  the extent of the federal
income  tax  liability  they may incur as a result of  receiving  a  liquidating
distribution,  as well as any tax  consequences  under applicable state or local
laws or proposed changes to the tax laws.

         In connection with the  implementation of the Plan of Liquidation,  the
Company intends to deregister the Company's  Common Stock from the  registration
requirements of the Securities Exchange Act of 1934, as amended. This means that
the Company will no longer file annual  reports and  quarterly  reports with the
Securities and Exchange Commission,  and will not distribute to its stockholders
proxy  materials  or  annual  reports  to  stockholders  which  contain  audited
financial statements.

Description of the Plan

         If the Plan is approved by the Company's stockholders, the Company will
voluntarily  completely  liquidate in accordance  with the  requirements  of the
Internal  Revenue  Code of 1986  (the  "Code").  There are no  federal  or state
regulations to be complied with and the approval of federal or state authorities
is not  required  for the  Company  to  voluntarily  completely  liquidate.  The
effective date (the "Effective  Date") of the Plan will be the date on which the
Plan is approved by the  stockholders.  The period from the Effective Date until
the completion of the sales and final  distribution  of the Company's  assets is
referred to herein as the "Liquidation Period".


<PAGE>

         After the Effective Date, the Company will promptly seek to convert all
of its assets into cash.  This will  include all fixed  assets and net  proceeds
from the Transactions  remaining  following the repayments of outstanding debts,
liabilities and other obligations of the Company.  The Company  anticipates that
stockholders  will receive an initial  liquidating  distribution  shortly  after
approval of the Plan by the  Company's  shareholders.  The amount of the initial
distribution  will be determined after  appropriate  valuations and reserves are
established.

         All  unsold  assets  and the  rights to  receive  funds  under the Rich
Products  Transaction and the Brooks Street  Transaction  will be donated to the
Paramark  Liquidating Trust. The Company anticipates further  distributions will
be made as the  Paramark  Liquidating  Trust  collects  payments  from  the Rich
Products  Transaction  and the Brooks  Street  Transaction  over a four (4) year
period.  The expenses of the Paramark  Liquidating Trust will be charged against
the liquidating distributions held therein.

         Any  liabilities of the Company and any claims made against the Company
must be  paid  or  provided  for by the  Company  prior  to  making  liquidating
distributions   to  the   stockholders.   The  exact  date  of  the  liquidating
distributions  will depend on (a) the timing of the liquidation of the Company's
assets, and the timing of receipt of funds under the Brooks Street  Transaction,
and (b) the extent to which the Company may need to hold back sufficient  assets
to provide for any disputed  claims or other  contingent  liabilities  which may
then exist against the Company.  Liquidating  distributions  will be made over a
period of up to four years on a pro rata basis to the former stockholders of the
Company who are beneficiaries of the Paramark Liquidating Trust.

         The  Paramark   Liquidating  Trust  will  be  administered  by  Charles
Loccisano, the Company's Chairman and Chief Executive Officer and Alan Gottlich,
the Company's  President  and Chief  Financial  Officer,  as  co-trustees.  Each
trustee will not receive a fee in consideration  for their services  rendered in
administering  the Paramark  Liquidating  Trust including the  administration of
collections and disbursements, completion of the annual financial statements and
the filing of all  applicable  annual tax returns,  but will be  reimbursed  for
expenses incurred.

         The trustees  will provide the former  stockholders  of the Company who
are beneficiaries of the Paramark Liquidating Trust with an annual report at the
end of each year and after the trusts  termination  showing:  (i) the assets and
liabilities  of the trust at the end of the year,  prepared in  accordance  with
generally accepted accounting principles,  (ii) any changes in trusts assets not
previously  reported,  and (iii) any action taken by the  trustees  that was not
previously reported which materially affects the trusts assets. The trustees may
also send to beneficiaries  copies of any interim reports they deem advisable or
as may be required by the Securities and Exchange  Commission.  The trustees are
required to file such reports with the  Securities  and Exchange  Commission  as
well as  current  reports  on Form 8-K if an event  occurs  for which a Form 8-K
would be  required,  or, if in the  opinion of the  trustees,  a material  event
relating to the trust has occurred.


<PAGE>

Exchange of Stock Certificates for Liquidation Distributions

         Prior to completion of the liquidation,  Paramark will send or cause to
be sent to its  stockholders,  on the record  date  related  to the  liquidation
established  by the  Board,  a letter of  transmittal  form for the  purpose  of
exchanging shares of Paramark for units in the Paramark  Liquidating Trust. Each
stockholder  will receive one unit for each share of Paramark  common stock held
on the record date  related to the  liquidation.  Stockholders  whose shares are
held in the name of their  broker or other  financial  institution  will receive
their  distributions  through their nominee firms. No amount will be distributed
by the Company to a stockholder  unless and until such  stockholder  delivers to
the  Company  a  signed  letter  of  transmittal   form  and  the   certificates
representing the stockholders shares.

Federal Income Tax Consequences

         PAYMENT BY THE COMPANY OF  LIQUIDATING  DISTRIBUTIONS  TO  STOCKHOLDERS
WILL BE A TAXABLE SALE OR EXCHANGE.  BECAUSE THE INCOME TAX  CONSEQUENCES  FOR A
PARTICULAR  STOCKHOLDER  MAY VARY  DEPENDING ON INDIVIDUAL  CIRCUMSTANCES,  EACH
STOCKHOLDER  IS URGED TO CONSULT HIS OR HER TAX ADVISOR  CONCERNING THE FEDERAL,
STATE,  LOCAL OR  FOREIGN  TAX  CONSEQUENCES  OF THE  RECEIPT  OF A  LIQUIDATING
DISTRIBUTION.

Continuing Business

         As stated above, following completion of the Transactions,  the Company
will seek to liquidate its assets.  In order to liquidate  the  Company's  fixed
assets,  the  executive  management  staff  will be  retained  at the  Company's
executive  offices in New Jersey for a period of several  months  following  the
closing  of the  Transactions  in order to  collect  all  accounts  receivables,
liquidate all inventory,  pay down all  outstanding  trade payables and sell all
furniture,  fixtures and equipment  maintained at the Company's  headquarters in
Secaucus,  New Jersey.  Following  completion of the  Transactions  and prior to
implementing  the Plan of  Liquidation,  the Company  intends to explore various
options  available to the  Company,  including  the possible  sale of the public
shell.  No assurance  can be given as to whether the sale of the public shell or
another strategic option will be available or a financially  feasible option for
the  Company.  Consistent  with the  requirements  of Delaware  law, the Company
reserves  the right to abandon or amend the Plan of  Liquidation  following  the
approval of the stockholders without a further vote of stockholders.

         Following stockholder approval of the Plan of Liquidation,  the Company
will  establish a  liquidating  trust to collect all  contractual  payments  due
pursuant the Rich Products  Transaction and the Brooks Street  Transaction,  and
will make  liquidating  distributions to the holders of units in the liquidating
trust during a period of up to four years from the date of transfer of assets to
the Paramark Liquidating Trust.

Required Vote

         The approval of the Plan of Liquidation  requires the affirmative  vote
of a majority of the  outstanding  stock of the Company  entitled to vote on the
proposal.

Abandonment and Amendment

         The Board of  Directors  may abandon or amend the Plan of  Liquidation,
following  stockholder  approval,  without any further vote of  stockholders  as
permitted by Delaware General Corporation Law.

Recommendation of the Paramark Board of Directors

         The  Board  of  Directors  recommends  that  you  vote  FOR the Plan of
Liquidation.


<PAGE>



SELECTED CONSOLIDATED FINANCIAL DATA

The following is a summary of selected  consolidated  financial data relating to
the Company.
<TABLE>
<CAPTION>
<S>                                  <C>         <C>          <C>          <C>         <C>               <C>
                                                                                                      Six Months
                                                       Year ended December 31                           Ended
                                      1995       1996         1997        1998         1999          June 30, 2000
                                    ------------------------------------------------------------------------------
                                                               (in thousands, except per share data)
Statement of  Operations Data:

Revenues                             1,039       1,490        3,878        4,576       4,393             3,512

Expenses                             2,105       2,719        5,335        5,802       5,459             4,131

Income (loss) from operations       (1,066)     (1,229)      (1,457)      (1,226)     (1,066)             (619)

Other income                             0       1,449           80        3,038          50                 6

Net income (loss)                   (1,066)        220       (1,377)       1,812      (1,017)             (613)

Net income (loss) per share           (.37)        .08         (.45)         .57        (.30)             (.18)

Weighted average number
  common shares outstanding          2,910       2,926        3,070        3,287       3,391             3,393


Balance Sheet Data:

Total assets                         2,780       2,651        1,652        2,722       2,215             2,254

Working capital                     (1,226)        836         (679)       1,214         362              (277)

Total liabilities                    1,499       1,095        1,470          671       1,211             1,864

Stockholders equity                  1,282       1,556          181        2,050       1,042               390

Book value per share                   .44         .53          .06          .62         .31               .11


</TABLE>





<PAGE>


CERTAIN TRANSACTIONS

Policy for Related Party Transactions

         The Company believes that all transactions with officers, directors, or
affiliates  to date are on terms no less  favorable  than those  available  from
unaffiliated  third  parties.  It  is  the  Company's  policy  that  all  future
transactions  with officers,  directors,  or affiliates  will be approved by the
independent  members of the Company's  Board of Directors not having an interest
in the transaction and will be on terms no less favorable than could be obtained
from unaffiliated third parties.

Heinz Bakery Products License Agreement

         In June 1992,  the Company  entered  into an  exclusive 20 year license
agreement with Heinz Bakery Products  ("Heinz"),  pursuant to which, among other
things,  Heinz paid an  aggregate of $1.425  million in advance  royalties to be
offset by actual  royalties  earned.  The advance  royalties  owed to Heinz were
guaranteed by Charles Loccisano, the Chairman and Chief Executive Officer of the
Company.  In August 1996,  the Company  entered into an agreement  with Heinz to
terminate the license agreement and satisfy the balance due under the promissory
note in the amount of approximately $795,000 based on a payment of $600,000 made
in August 1996, the assignment of a $100,000  promissory  note  receivable  from
Triarc, and the forgiveness of the balance of $95,000. At December 31, 1999, the
Heinz note was paid in full.

Loans and Investments from Affiliates

         In November 1997,  Charles  Loccisano,  the Company's  Chairman,  Chief
Executive Officer,  and Director,  and Alan Gottlich,  the Company's  President,
Chief Financial Officer and Director  purchased an aggregate of 20,000 shares of
convertible Series B Preferred Stock at a price of $5.00 per share. The Series B
Preferred  Stock carried a dividend equal to 8% per annum payable semi annually,
were  convertible into common stock at the holders option and were redeemable by
the Company at its option.  The purchase price for the Series B Preferred  Stock
was paid  for in a  combination  of cash and  promissory  notes  payable  to the
Company.  In January  1998,  the Company  redeemed the 20,000 Series B Preferred
Stock at a price of $5.00 per share.

         In January 1998,  Charles  Loccisano,  the Company's Chairman and Chief
Executive  Officer,  and  Alan  Gottlich,  the  Company's  President  and  Chief
Financial Officer provided the Company with loans aggregating $282,500. In March
1998,  based on the need for  additional  funding  resulting from the receipt of
large purchase orders from Walmart Super Centers, the previous loans provided by
Loccisano and Gottlich were repaid in full,  and Messrs.  Loccisano and Gottlich
agreed to  provide  the  Company  with a credit  line for up to  $500,000,  with
interest  payable  quarterly at the applicable  federal rate of 5.39% per annum.
The line of credit is secured by payments due to the Company  under its purchase
agreement  with Triarc.  In  consideration  for providing  this credit line, the
Company  granted  Messrs.   Loccisano  and  Gottlich  an  aggregate  of  300,000
unregistered  shares of common  stock.  This  credit  line was repaid in full in
August 1998 out of the proceeds of the Triarc transaction.

         In August 1998,  Charles  Loccisano,  the Company's  Chairman and Chief
Executive  Officer,  and  Alan  Gottlich,  the  Company's  President  and  Chief
Financial Officer, provided the Company with short term bridge loans aggregating
$100,000.  These loans  provided for a loan fee of 5%  representing  the initial
loan fees and  interest  on the loan.  These loans were repaid in full in August
1998 out of the proceeds of the Triarc transaction.

         In August 2000,  Charles  Loccisano,  the Company's  Chairman and Chief
Executive  Officer,  provided  the  Company  with a loan of  $150,000.  The loan
provided  for a term of one year and  provided  for interest in the amount of 5%
per annum.  The Company  granted Mr.  Loccisano  50,000  unregistered  shares of
common stock as additional  consideration for providing this loan. This loan was
repaid in full out of the proceeds of a loan with Gelt Financial  Corporation in
September 2000.

<PAGE>

         In September 2000, Charles Loccisano,  the Company's Chairman and Chief
Executive  Officer,  provided  the  Company  with a credit line in the amount of
$150,000.  The credit  line  provided  for a term of one year and  provided  for
interest  in the amount of 5% per  annum.  The  Company  granted  Mr.  Loccisano
150,000  unregistered  shares of common stock as  additional  consideration  for
providing  this loan.  The terms of this credit line provide that the balance of
this loan  ($75,000 as of September  31, 2000) will be repaid in full out of the
proceeds of the Rich Products Transaction.

Consulting Agreement s Arising out of the Rich Products Transaction

         Pursuant to the terms of the Rich Products  Asset  Purchase  Agreement,
Charles N. Loccisano,  the Chairman, Chief Executive Officer and Director of the
Company,  entered into a consulting  agreement with Rich Products  requiring Mr.
Loccisano  to be  available  to  render  consulting  services  as needed by Rich
Products for a period of four (4) years following the Closing.  The compensation
to Mr. Loccisano pursuant to this agreement is $50,000 per annum for a period of
four (4) years.

         Pursuant to the terms of the Rich Products  Asset  Purchase  Agreement,
Alan S. Gottlich,  the President,  Chief  Financial  Officer and Director of the
Company,  entered into a consulting  agreement with Rich Products  requiring Mr.
Gottlich  to be  available  to  render  consulting  services  as  needed by Rich
Products for a period of four (4) years following the Closing.  The compensation
to Mr. Gottlich  pursuant to this agreement is $30,000 per annum for a period of
four (4) years.

         Pursuant to the terms of the Rich Products  Asset  Purchase  Agreement,
Wayne  Sorensen,  the General  Manager of the  Company's  baking  facility in El
Cajon,  California,  entered  into a  consulting  agreement  with Rich  Products
requiring Mr. Sorensen to be available to render  consulting  services as needed
by Rich  Products  for a period of four (4) years  following  the  Closing.  The
compensation to Mr. Sorensen pursuant to this agreement is $20,000 per annum for
a period of four (4) years.

Termination of Employment Agreements

         Prior to, and unrelated to the  Transactions,  the Company entered into
an employment  agreement with Charles Loccisano,  the Company's Chairman,  Chief
Executive   Officer  and  Director  dated  October  1,  1997,  which  employment
agreements  current  term  expires on October 1, 2003,  and  requires  severance
payments  in the  event of  termination  without  cause  equal to two  times Mr.
Loccisano's  base salary plus  one-half of the  aggregate  bonuses paid over the
previous  three  fiscal  years.  Following  closing  of  the  Transactions,  Mr.
Loccisano  will continue to remain as the Company's  Chairman,  Chief  Executive
Officer and Director through the sale of the Company's shell or its dissolution,
however  disinterested  members of the Company's  Board of Directors  determined
that  it  would  be  economically   beneficial  to  the  Company  to  treat  the
Transactions as a defacto termination of this employment  agreement.  Therefore,
in September  2000,  the Board of  Directors  approved  the  termination  of Mr.
Loccisano's Employment Agreement as of January 31, 2001 upon terms providing Mr.
Loccisano  compensation equal to one-half the contractual  obligations under the
employment agreement,  or $276,622 (the contractual obligation in the employment
agreement is $553,244) to be paid in equal quarterly  installments over a period
of four years. It is currently  anticipated that these payments will be paid out
of the proceeds received from the Rich Products Transaction.

<PAGE>

         Prior to, and unrelated to the  Transactions,  the Company also entered
into an employment agreement with Alan Gottlich , the Company's President, Chief
Financial   Officer  and  Director  dated  October  1,  1997,  which  employment
agreements  current  term  expires on October 1, 2003,  and  requires  severance
payments  in the  event of  termination  without  cause  equal to two  times Mr.
Gottlich's  base salary plus  one-half of the  aggregate  bonuses  paid over the
previous three fiscal years. Following closing of the Transactions, Mr. Gottlich
will continue to remain as the Company's  Chairman,  Chief Financial Officer and
Director  through the sale of the Company's  shell or its  dissolution,  however
disinterested  members of the Company's  Board of Directors  determined  that it
would be economically  beneficial to the Company to treat the  Transactions as a
defacto termination of this employment agreement.  Therefore, in September 2000,
the Board of Directors  approved the  termination of Mr.  Gottlich's  Employment
Agreement as of January 31, 2001 upon terms providing Mr. Gottlich  compensation
equal to one-half the contractual obligations under the employment agreement, or
$188,224 (the contractual obligation in the employment agreement is $376,447) to
be paid in equal  quarterly  installments  over a period  of four  years.  It is
currently  anticipated  that  these  payments  will be paid out of the  proceeds
received from the Rich Products Transaction.

The Paramark Liquidating Trust

         Charles Loccisano,  the Company's Chairman, Chief Executive Officer and
Director,  and Alan Gottlich,  the Company's President,  Chief Financial Officer
and Director,  will both serve as co-trustees of the Paramark  Liquidating Trust
for a period of four (4) years. Messrs.  Loccisano and Gottlich will not receive
any  compensation  for their services which will include,  amongst other things,
administration of the Paramark Liquidating Trust, enforcing the Company's rights
under the Rich  Products  Transaction  and the Brooks  Street  Transaction,  and
managing the completion of the annual financial statements and tax returns.









<PAGE>


INDEPENDENT PUBLIC ACCOUNTANTS

         Amper,  Politziner & Mattia P.C.  ("AP&M") has served as the  Company's
independent  public  accountants since 1997. The Board of Directors has selected
AP&M to serve as  independent  public  accountants  of the Company for Company's
fiscal year ending December 31, 2000. Representatives of AP&M are expected to be
available  during  the  Annual  Meeting  via  telephone.   They  will  have  the
opportunity  to make a statement  if they desire to do so and are expected to be
available to respond to appropriate questions.

                                  OTHER MATTERS

         Management is not aware of any matters to come before the meeting which
will require the vote of stockholders  other than those matters indicated in the
Notice of Meeting and this Proxy Statement. However, if any other matter calling
for  stockholder   action  should  properly  come  before  the  meeting  or  any
adjournments thereof,  those persons named as proxies in the enclosed proxy form
will vote thereon according to their best judgment.

         As of the date hereof, the Company knows of no other business that will
be presented for  consideration  at the annual  Meeting.  However,  the enclosed
proxy confers discretionary authority to vote with respect to any and all of the
following  matters  that may come  before  the  meeting:  (i)  matters  that the
Company's  Board of  Directors  does not know,  a  reasonable  time before proxy
solicitation,  are to be presented for approval at the meeting; (ii) approval of
the  minutes  of a prior  meeting of  shareholders,  if such  approval  does not
constitute  ratification of the action at the meeting; (iii) the election of any
person to any  office  for which a bona fide  nominee  is unable to serve or for
good cause will not serve;  (iv) any proposal  omitted from this Proxy Statement
and the form of proxy pursuant to Rule 14a-8 under the Exchange Act, as amended;
and (v) matters  incidental  to the conduct of the meeting.  If any such matters
come before the meeting,  the proxy agents named in the accompanying  proxy card
will vote in accordance with their judgment.

EXPENSES OF SOLICITATION

         All expenses  incurred in connection  with the  solicitation of proxies
will be borne by the  Company.  The  Company  will  reimburse  brokerage  firms,
nominees,  fiduciaries and other  custodians for their costs in forwarding proxy
materials  to  beneficial  owners  of  Common  Stock  held  in  their  families.
Solicitation may be undertaken by mail, telephone, telegram or personal contract
by  directors,   officers  and  employees  of  the  Company  without  additional
compensation,  except for  reimbursement  of reasonable  out-of-pocket  expenses
incurred in connection with such solicitation.

         ADP Proxy  Services will assist in the  solicitation  of proxies by the
Company for a fee of approximately $2,500.
STOCKHOLDERS PROPOSALS

         The deadline for providing the Company timely notice of any stockholder
proposal to be submitted  outside of the Rule 14a-8 process for consideration at
the Company's Annual Meeting will be not less than 60 days nor more than 90 days
prior to the Annual Meeting,  provided that if less than 70 days notice or prior
public  disclosures of the Annual Meeting date is given,  notice by stockholders
must be received not later than the close of business on the 10th day  following
the day on which  notice of the Annual  Meeting was mailed or public  disclosure
thereof made,  which ever occurs first. As to all such matters which the Company
does not have notice on or prior to the  applicable  time frame set forth above,
shall not be  considered  or voted upon at the Annual  Meeting.  With respect to
Rule 14a-8 requirements  applicable to inclusion of stockholder proposals in the
Company's  proxy  materials  related to the  Annual  Meeting to be held in 2001,
stockholder proposals regarding the 2001 Annual Meeting must be submitted to the
Company at its office located at One Harmon Plaza,  Secaucus,  New Jersey, 07094
by ________, 2001 (or if the Annual Meeting date is changed by more than 30 days
from the 2000 Annual Meeting date, a reasonable time prior to the Company's 2001
proxy materials). Any such proposals must also comply with the proxy rules under
the Exchange Act.


<PAGE>


SECTION 16(A) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

         Section  16(a) of the  Exchange  Act  ("Section  16(a)")  requires  the
Company's directors,  executive officers, and persons who own more than 10% of a
registered  class  of the  Company's  equity  securities,  to file  with the SEC
initial reports of ownership and reports of changes in ownership of Common Stock
and other equity securities of the Company. Officers, directors and greater than
10%  stockholders  are  required by SEC  regulation  to furnish the Company with
copies of all Section 16(a) forms they file.

         To the Company's  knowledge,  based solely on a review of the copies of
such reports furnished to the Company and written  representations that no other
reports were  required,  during the fiscal year ended  December  31,  1999,  all
Section 16(a) filing  requirements  applicable  to its  officers,  directors and
greater than 10% beneficial owners were complied with.

                                  ANNUAL REPORT

         This  Proxy   Statement  is   accompanied   by  the  Annual  Report  to
Stockholders  for the year ended  December 31, 1999 (the "Annual  Report").  The
Annual  Report  contains  the  Company's   audited   financial   statements  and
"Management's  Discussion  and  Analysis of Financial  Condition  and Results of
Operations." Also included with this Proxy Statement is the Company's  Quarterly
Report on Form 10-QSB for the quarter ended June 30, 2000.

         EACH  PERSON  SOLICITED  HEREUNDER  CAN OBTAIN A COPY OF THE  COMPANY'S
ANNUAL REPORT ON FORM 10-KSB FOR THE FISCAL YEAR ENDED JUNE 30, 2000 REQUIRED TO
BE FILED WITH THE SEC WITHOUT  CHARGE,  EXCEPT FOR  EXHIBITS  TO THE REPORT,  BY
SENDING A WRITTEN REQUEST THEREFOR TO:

                                Alan S. Gottlich
                                    President
                           Paramark Enterprises, Inc.
                                One Harmon Plaza
                               Secaucus, NJ 07094











<PAGE>























                                   APPENDIX A




           Asset Purchase Agreement between Paramark Enterprises, Inc.
                   and Rich Products Manufacturing Corporation
                              dated October 9, 2000




<PAGE>

                            ASSET PURCHASE AGREEMENT

         ASSET  PURCHASE  AGREEMENT  (the  "Agreement"),  dated as of October 9,
2000, between Rich Products  Manufacturing  Corporation,  a Delaware corporation
d/b/a Jon Donaire  Desserts,  with its principal  office located at 1150 Niagara
Street,  Buffalo,  New York ( "Buyer"),  Rich Products  Corporation,  a Delaware
corporation with its principal  office located at 1150 Niagara Street,  Buffalo,
New York ( "RPC") and Starbake, Inc., a Delaware corporation, with its principal
office located at 1919 Friendship Drive, El Cajon, California,  ("Starbake"),  a
wholly owned subsidiary of Paramark  Enterprises,  Inc., a Delaware  corporation
with its  principal  office  located at One Harmon Plaza,  Secaucus,  New Jersey
07094 ("Paramark").  Paramark and Starbake are hereinafter collectively referred
to as "Seller"

                              W I T N E S S E T H :

         WHEREAS, Seller is engaged in the business of manufacturing and selling
certain  bakery  goods  and  other  food  products,  including  cinnamon  rolls,
cinnachips,  bundt cakes,  brownies,  sheet cakes, iced cakes,  decorated cakes,
torte cakes, rugulach and cobblers (collectively, the "Business");

         WHEREAS,  Seller desires to sell to Buyer and Buyer desires to purchase
from Seller,  certain  assets of the Business,  all on the terms and  conditions
hereinafter set forth.

         NOW, THEREFORE,  in consideration of the representations and warranties
made herein, and of the mutual benefits to be derived hereby, and other good and
valuable  consideration,   the  receipt  and  sufficiency  of  which  is  hereby
acknowledged, the parties hereto agree as follows:


                                    ARTICLE I

                         SALE AND PURCHASE OF THE ASSETS

         1.1 Assets.  Subject to and upon the terms and  conditions set forth in
this Agreement, at the Closing,  Seller will sell, transfer,  convey, assign and
deliver  to Buyer  good and  marketable  title,  free  and  clear of all  liens,
liabilities,  encumbrances,  security interests, claims, and other restrictions,
and Buyer will purchase or acquire from Seller, all right, title and interest of
Seller in and to (i) the assets  listed in Schedule  1.1 hereto (the  "Specified
Assets") and (ii) the  properties,  assets and rights of every nature,  kind and
description,   tangible  and  intangible  (including  goodwill),  whether  real,
personal or mixed,  whether  accrued,  contingent  or otherwise  and whether now
existing or hereinafter  acquired (other than the Excluded Assets,  as such term
is defined  below)  primarily  relating to or used or held for use in connection
with the  Business as the same may exist on the Closing Date and all in their AS
IS condition without any representation and warranty whatsoever except as may be

<PAGE>

specifically  set forth in this Agreement  (collectively,  the "Assets").  Buyer
will agree to buy certain items of finished  goods  inventory,  ingredients  and
packaging  inventory  as will be  mutually  agreed upon by Buyer and Seller (the
"Inventory").  Buyer and Seller will agree on the Inventory to be purchased, and
the price for same (the "Inventory Price"), no later than October 12, 2000.


         1.2  Excluded  Assets.  Seller will retain and not transfer to Buyer in
connection  with this  Agreement  (a) cash and cash  equivalents,  (b)  accounts
receivable,  and (c) Seller's corporate  records,  minute books, stock books and
tax returns,  (except to the extent that such records are necessary for Buyer to
operate the Business after the Closing, Buyer shall be entitled to make one copy
of such necessary documentation in accordance with Section 4.1.3 hereto).

         1.3  Parties to Act as  Collection  Agents for Other  Parties  Accounts
Receivable.  To the extent that either party to this Agreement receives payment,
after the Closing,  on an account  receivable that was actually due and owing to
the other party, the receiving party shall hold such accounts receivable payment
in trust for the other party and shall turn same over to the other party as soon
as practicable after the receipt thereof.

         1.4 Allocation of Accounts  Receivable  Payments from Shared Customers.
In  furtherance  of the  intent of  Section  1.4  hereinabove,  if either  party
receives a payment on an accounts  receivable after the Closing and such payment
is (i) from a customer of the Business that purchased  bakery  products from the
Business both before and after the Closing and (ii) the payment  received is not
designated  as a payment on a specific  invoice or invoices  submitted by either
Seller or Buyer,  then each of such  payments  shall be applied by the receiving
party thereof as follows:

                  (a) First to any amounts  due and owing from said  customer to
the  receiving  party  pursuant to invoices that are  outstanding  for more than
thirty (30) days and that relate solely to the Business; and

                  (b) Thereafter,  to amounts due and owing to the non-receiving
party by the  same  customer  on  accounts  receivable  relating  solely  to the
Business.

ARTICLE II

CLOSING

         2.1  Place  and  Date.  The  closing  (the  "Closing")  of the sale and
purchase of the Assets  shall take place at 10:00 a.m.  p.d.t.  within seven (7)
business days of Seller having obtained the consent of its  shareholders to this
transaction,  as more specifically set forth below. If personal  appearances are
required, the Closing will occur at 1150 Niagara Street,  Buffalo, New York, or,
if such  appearances are not required,  such other time and place upon which the

<PAGE>

parties may mutually agree in writing.

         2.2  Purchase  Price.  On the terms and subject to the  conditions  set
forth in this Agreement,  Buyer agrees to pay or cause to be paid to Seller,  an
aggregate of One Million Nine Hundred United States  Dollars (U.S.  $1,900,000),
payable by wire transfer to accounts designated by Seller as follows:

         a. $900,000.00 at the Closing;

         d.  $125,000.00  on or before each of June 1st and December 1st of each
of 2001, 2002, 2003 and 2004.

         2.2A Inventory Price. The Inventory Price, less $100,000,  will be paid
to  Seller by Buyer no later  October  13,  2000 by wire  transfer  to  accounts
designated  by Seller.  The  balance of the  Inventory  Price,  in the amount of
$100,000  will be paid by Buyer to Seller at the  Closing  by wire  transfer  to
accounts designated by Seller

         2.2B  RPC  Guarantee.  Subject  to  Section  4.1.8  below,  RPC  hereby
guarantees (the "RPC Guarantee"):

         a. All payments owing to Seller from Buyer under this Agreement and the
License Agreement;

         b. All payments  due and owing  pursuant to the  Consulting  Agreements
described hereinbelow in Section 4.3.6;

         c. The  obligation  of Buyer to  proceed to  Closing  pursuant  to this
Agreement.

         The RPC Guarantee is unconditional,  except as it may be limited by the
potential offsets arising out of Section 4.1.8 of this Agreement, and Seller may
seek performance under the RPC Guarantee  simultaneously with seeking to enforce
the obligation of Buyer subject to the RPC Guarantee

         2.3 Meaning of Closing. Closing, as used in this Agreement, shall mean,
as the context requires, either (a) the date of Closing on this Agreement or (b)
the date of  entry  into the  License  Agreement  between  Seller  and  Buyer as
described in Section 4.3.7 below.

         2.4  Assumption of  Liabilities.  Buyer will assume the  liabilities of
Seller  specifically set forth and identified on Schedule 2.4 and Schedule 2.4.1
hereto  (collectively,  the  "Assumed  Liabilities").  Except  for  the  Assumed
Liabilities, Buyer will not assume, be liable for, or become responsible for any
liability of Seller of any nature,  whether  accrued,  absolute,  contingent  or
otherwise.
<PAGE>

         2.5 Equipment and Other Lease Security Deposits. Certain of the Assumed
Liabilities consist of Seller's  liabilities under equipment leases,  and/or car
leases  and or the lease for the  premises  in La Jolla,  California,  where the
Business is maintained by Seller (collectively the "Assumed Leases), all as more
particularly  set forth on Schedule 2.4. To the extent that Seller has delivered
to the respective  lessors under any or all of the Assumed Leases,  the security
deposits  and/or  prepaid  rent  deposits  set  forth  on  Schedule  2.4  hereto
(collectively the "Security  Deposits"),  and such Security Deposits continue to
be held by the respective lessors as of the Closing,  then Buyer shall reimburse
Seller at the Closing for the full amount of said Security Deposits.

         2.6 Adjustment for Assumed Liabilities. Seller shall be responsible for
all payments under the Assumed  Liabilities through the day prior to the Closing
Date, Buyer shall be responsible for all payments under the Assumed  Liabilities
commencing on the Closing Date and Seller shall make a cash  adjustment for same
accordingly at the Closing.

ARTICLE III

REPRESENTATIONS AND WARRANTIES

         3.1  Representations  and Warranties of Seller.  Seller  represents and
warrants to Buyer as follows:

                  3.1.1 General Representations.

                  (a) Corporate Status.  Seller is a corporation duly organized,
validly  existing and in good standing  under the laws of the State of Delaware,
with full  corporate  power and authority to carry on its business and to own or
lease and to operate its  properties as and in the places where such business is
conducted and such properties are owned, leased or operated.

                  (b) Authority Relative to Agreement.  The execution,  delivery
and  performance of this Agreement and all other  agreements,  certificates  and
instruments  contemplated hereby (collectively,  the "Ancillary  Agreements") by
Seller and  consummation by Seller of the transactions  contemplated  hereby and
thereby have been duly and effectively  authorized by all necessary action,  and
this  Agreement  constitutes,  and each  Ancillary  Agreement when executed will
constitute,  a legal, valid and binding obligation of Seller enforceable against
it in accordance with its respective terms.

                  3.1.2 Financial Statements.  The balance sheet of Seller as at
July 31, 2000 (the "Interim Balance Sheet") and the related  statement of income
for the seven  month  period  then  ended  (including  the notes  thereto)  (the


<PAGE>

"Interim Statements") and the audited balance sheet of Seller as of December 31,
1999 (the "Audited Balance Sheet") and the related  statements of income for the
calendar  year then ended (the  "Audited  Statements")  heretofore  delivered by
Seller to Buyer,  are accurate  and complete in all respects and present  fairly
the  financial  position  of Seller  as of such  dates  and the  results  of its
operations and changes in its financial position for such periods, and have been
prepared in conformity with generally accepted accounting  principles.  December
31, 1999 is  sometimes  hereinafter  referred to as the "Audited  Balance  Sheet
Date".

                  3.1.3  Absence of  Changes.  Since the Audited  Balance  Sheet
Date,  Seller has conducted the Business only in the ordinary course  consistent
with prior practice and has not, on behalf of, in connection with or relating to
the Business or the Assets:

                  (a) to the best knowledge of Seller,  suffered any event which
has or may have a  material  adverse  effect on the  Business  or the  Assets (a
"Material Adverse Affect");

                  (b) incurred any obligation or liability,  absolute,  accrued,
contingent  or  otherwise,   whether  due  or  to  become  due,  except  current
liabilities  for trade or business  obligations  incurred in connection with the
purchase of goods or services in the ordinary course of business consistent with
prior  practice,  none of which  liabilities,  in any case or in the  aggregate,
could have a Material Adverse Effect;

                  (c)  discharged  or  satisfied  any lien other than those then
required to be  discharged or  satisfied,  or paid any  obligation or liability,
absolute, accrued, contingent or otherwise,  whether due or to become due, other
than  current  liabilities  shown  on the  Audited  Balance  Sheet  and  current
liabilities incurred since the Audited Balance Sheet Date in the ordinary course
of business, consistent with prior practice;

                  (d)  mortgaged,  pledged or subjected to lien,  any  property,
business  or  assets,  tangible  or  intangible,  held in  connection  with  the
Business;

                  (e) sold, transferred,  leased to others or otherwise disposed
of any of the  Assets,  except  for  inventory  sold in the  ordinary  course of
business,  or canceled or compromised  any debt or claim,  or waived or released
any right of substantial value;

                  (f) received any notice of termination of any contracts, lease
or other  agreement or suffered any damage,  destruction or loss (whether or not
covered by insurance) which, in any case or in the aggregate, has had a Material
Adverse Effect;

                  (g)  transferred or granted any rights under,  or entered into
any  settlement  regarding  the  breach or  infringement  of,  any  Intellectual
Property, or modified any existing rights with respect thereto;


<PAGE>

                  (h) made any change in the rate of  compensation,  commission,
bonus or other  direct or indirect  remuneration  payable,  or paid or agreed or
orally  promised  to pay,  conditionally  or  otherwise,  any bonus,  incentive,
retention  or other  compensation,  retirement,  welfare,  fringe  or  severance
benefit or vacation pay, to or in respect of any shareholder, director, officer,
employee, distributor or agent of Seller relating to the Business;

                  (i) encountered any labor union organizing  activity,  had any
actual or threatened employee strikes, work stoppages, slowdowns or lockouts, or
had any material change in its relations with its employees,  agents,  customers
or suppliers;

                  (j) failed to replenish  inventories  and supplies in a normal
and customary  manner  consistent  with its prior practice and prudent  business
practices prevailing in the industry,  or made any purchase commitment in excess
of the normal,  ordinary and usual  requirements of its business or at any price
in excess of the then  current  market price or upon terms and  conditions  more
onerous than those usual and customary in the industry;

                  (k)  instituted,  settled or agreed to settle any  litigation,
action or  proceeding  before any court or  governmental  body  relating  to the
Business or the Assets other than in the ordinary course of business  consistent
with past practices but not in any case involving amounts in excess of $10,000;

                  (l) entered into any transaction, contract or commitment other
than in the ordinary course of business.

                  3.1.4 Litigation.  There is no action,  claim,  demand,  suit,
proceeding,  arbitration,  grievance,  citation,  summons,  subpoena, inquiry or
investigation of any nature, civil, criminal, regulatory or otherwise, in law or
in equity,  pending or to the best  knowledge  of Seller  threatened  against or
relating to Seller in  connection  with the Assets or the Business or against or
relating to the transactions contemplated by this Agreement, and Seller does not
know or have reason to be aware of any basis for the same. No fines or penalties
have been  asserted  against  Seller  with  respect  to the  Business  under any
environmental  law or any  foreign,  federal,  state or local  law  relating  to
occupational health or safety.

                  3.1.5 Operation of the Business.  (a) Seller has conducted the
Business only through  Seller and not through any other  divisions or any direct
or indirect  Affiliate  of Seller and (b) no part of the Business is operated by
Seller through any entity other than Seller.  An "Affiliate" of an entity is any
person or entity (a "Person") that controls, is under common control with, or is
controlled by such entity.


<PAGE>

                  3.1.6 Assets.  Seller has good and marketable  title to all of
the Assets free and clear of any and all liens,  except as set forth on Schedule
3.1.6  hereto.  The Assets  comprise  all assets and  services  required for the
continued  procedural  conduct of the Business by Buyer in  materially  the same
manner as currently  being  conducted by Seller.  The Assets,  taken as a whole,
constitute all the properties and assets  relating to or used or held for use in
connection  with the Business  during the past twelve months  (except  inventory
sold,  cash  disposed  of,  accounts  receivable  collected,   prepaid  expenses
realized, contracts fully performed, properties or assets replaced by equivalent
or  superior  properties  or  assets,  in each  case in the  ordinary  course of
business, employees not hired by Buyer, and the Excluded Assets).

                  3.1.7  Inventories.  To the best knowledge of Seller,  (a) all
items included in the Inventory are of good, usable and merchantable  quality in
all material  respects  and do not include  obsolete or  discontinued  items and
(b)all  such  items of  Inventory  are of such  quality  as to meet the  quality
control  standards  of Buyer and any  applicable  governmental  quality  control
standards.  All items  included in the  Inventory  that are  finished  goods are
saleable as current  inventories  at the current  prices thereof in the ordinary
course of  business.  All items  included in the  Inventory  are recorded on the
books of the  Business  at the  lower of cost or  market  value on a  consistent
basis.

                  3.1.8  Product   Warranties.   Except  for  warranties   under
applicable law,(a) there are no warranties express or implied,  written or oral,
with respect to the products of the Business and (b) there are no pending or, to
the best  knowledge  of  Seller,  threatened  claims  with  respect  to any such
warranty,  and to the best  knowledge of Seller,  Seller has no  liability  with
respect to any such  warranty,  whether  known or  unknown,  absolute,  accrued,
contingent or otherwise and whether due or to become due.

                  3.1.9 Intellectual Property.

                  (a) Title. To the best knowledge of Seller,  none of the items
of  intellectual  property  comprising  part of the Assets as listed in Schedule
3.1.9 hereto  (collectively,  the  "Intellectual  Property")  are subject to any
outstanding  licenses,  liens,  encumbrances,  claims or other  restrictions  or
rights of others,  and there are no pending or, to the best knowledge of Seller,
threatened challenges to any of the Intellectual Property. To the best knowledge
of Seller, the Business as heretofore conducted does not infringe or constitute,
and has not infringed or constituted,  an unlawful invasion of any rights of any
Person and no notice of any such  infringement  or invasion has been received by
Seller.  Seller has the right to use,  free and clear of the claims or rights of
others,  all  Intellectual  Property.  To the  best  knowledge  of  Seller,  the
Intellectual  Property  constitutes  all such property  necessary to conduct the
Business as heretofore conducted.

                  (b) Transfer.  Immediately  after the Closing,  Buyer will own
all of the Intellectual  Property,  free from any liens, claims and encumbrances
and on the same terms and conditions as in effect prior to the Closing.
<PAGE>

                  (c) No  Infringement.  To the best  knowledge  of Seller,  The
conduct of the Business does not infringe or otherwise  conflict with any rights
of any Person in respect of any Intellectual  Property. To the best knowledge of
Seller,  None of the Intellectual  Property is being infringed or otherwise used
or available for use, by any other Person.

                  (d) No Intellectual Property Litigation. No claim or demand of
any Person has been made nor is there any proceeding that is pending,  or to the
knowledge  of Seller after due  inquiry,  threatened,  nor is there a reasonable
basis  therefor,  which (i)  challenges  the  rights of Seller in respect of any
Intellectual  Property,  (ii) asserts that Seller is  infringing or otherwise in
conflict with, or is, required to pay any royalty,  license fee, charge or other
amount  with  regard to, any  Intellectual  Property,  or (iii)  claims that any
default exists under any agreement related to any of the Intellectual  Property.
The  Intellectual  Property is not  subject to any  outstanding  order,  ruling,
decree,  judgment  or  stipulation  by  or  with  any  court,   arbitrator,   or
administrative agency, or has been the subject of any litigation within the last
five years, whether or not resolved in favor of Seller.

                  3.1.10 Insurance. Seller has delivered to Buyer a complete and
correct list and summary  description  of all insurance  policies  maintained by
Seller for the  benefit  of or in  connection  with the  Assets or the  Business
together with all riders and amendments thereto. Such policies are in full force
and effect,  and all premiums due thereon have been paid. Seller has complied in
all material respects with the terms and provisions of such policies.

                  3.1.11      Leases.

                  (a) Seller has  delivered to Buyer a correct and complete copy
of the Lease Agreement concerning Seller's commercial bakery facility located at
1919 Friendship Drive, El Cajon, California,  including without limitation,  any
amendments or addendum's thereto (the "Lease").

                  (b) The Lease is legal, valid,  binding,  enforceable,  and in
full force and effect.  Neither  Seller nor, to the best of Seller's  knowledge,
any other party is in  default,  violation  or breach in any  respect  under the
Lease,  and, to the best of Seller's  knowledge,  no event has  occurred  and is
continuing  that  constitutes  or,  with  notice or the passage of time or both,
would constitute a default, violation or breach in any respect under the Lease.

                  3.1.12 Employees, Labor Matters, Etc. Seller is not a party to
or bound by any collective bargaining agreement and there are no labor unions or
other  organizations  representing,  purporting  to represent or, to the best of
Seller's  knowledge,  attempting  to  represent  any  employees  employed in the

<PAGE>

operation  of the  Business.  There has not occurred or, to the best of Seller's
knowledge,  been  threatened  any material  strike,  slowdown,  picketing,  work
stoppage,  concerted  refusal to work overtime or other  similar labor  activity
with respect to any employees  employed in the operation of the Business.  There
are no labor disputes currently subject to any grievance procedure,  arbitration
or litigation and there is no  representation  petition  pending or, to the best
knowledge of Seller,  threatened  with  respect to any employee  employed in the
operation of the Business. Seller has complied with all provisions of applicable
law pertaining to the employment of employees,  including,  without  limitation,
all such laws relating to labor  relations,  equal  employment,  fair employment
practices,  entitlements,  prohibited discrimination or other similar employment
practices  or acts,  except for any failure so to comply that,  individually  or
together with all such other failures, has not and will not result in a material
liability or obligation on the part of Buyer or the Business.

                  3.1.13 Employment by Buyer.  Upon the Closing,  Buyer may, but
shall have no obligation to, offer employment to any employee of Seller.

                  3.1.14   Liability.   Regardless   of  whether   Buyer  offers
employment  to  any  employee  of  Seller,  Seller  shall  retain  and  pay  all
obligations and liabilities  arising out of Seller's employment of its employees
and the  termination  thereof,  including,  but not limited to  obligations  and
liabilities   for  all  claims  with   respect  to  wages,   benefits,   workers
compensation, disability, unemployment insurance and related matters, regardless
of when any such claims are made.

                  3.1.15      Employment of Seller's Employees.

                  (a) For a  period  of two (2)  years  from the  Closing  Date,
Seller will not, and will not permit any of its Affiliates to, solicit, offer to
employ or retain the services of or otherwise interfere with the relationship of
Buyer with any Person employed by or otherwise  engaged to perform  services for
Buyer in connection with the operation of the Business.

                  (b)  Neither  Buyer nor any of its  Affiliates  shall have any
liability  with  respect to any  employee of Seller or benefit plan of Seller or
any of its  Affiliates or any claim thereof or related  thereto.  From and after
the Closing,  Seller and its Affiliates  shall,  jointly and  severally,  remain
solely  responsible  for any and all  benefit  liabilities  in  respect  of such
employees,  and their  beneficiaries  and dependents,  relating to or arising in
connection  with  or as a  result  of:  (i)  the  employment  or the  actual  or
constructive  termination of employment of any such employee by Seller; (ii) the
participation in or accrual of benefits or compensation under, or the failure to
participate in or to accrue  compensation or benefits under, any benefit plan or
other  employee or retiree  benefit or  compensation  plan,  program,  practice,
policy,  agreement or  arrangement of Seller or any of its Affiliates ; or (iii)
accrued but unpaid salaries, wages, bonuses, incentive compensation, vacation or
sick pay or other compensation or payroll items (including,  without limitation,

<PAGE>

deferred  compensation),  except,  in any  such  case,  to the  extent  any such
liability is (x) specifically assumed by Buyer pursuant to this Agreement or (y)
reflected on the Audited Balance Sheet or relates to services rendered and arose
after the  Audited  Balance  Sheet  Date in the  ordinary  course  of  business,
consistent  with the  prior  practice  of  Seller  and in  accordance  with this
Agreement  (applied as if the  provisions of Section 4.1 had been in effect from
the close of  business  on the Audited  Balance  Sheet Date  through the Closing
Date).

                  3.1.16 Employee Benefit Plans and Related Matters.

                  (a) Employee Benefit Plans.  Schedule 3.1.16 sets forth a true
and complete list of each "employee  benefit  plan",  as such term is defined in
section 3(3) of the Employee Income Retirement  Security Act ("ERISA"),  whether
or not subject to ERISA,  and each bonus,  incentive  or deferred  compensation,
severance,  termination,  retention,  change of  control,  stock  option,  stock
appreciation,  stock purchase, phantom stock or other equity-based,  performance
or other employee or retiree benefit or compensation plan, program, arrangement,
agreement, policy or understanding,  whether written or unwritten, that provides
or may provide  benefits or  compensation  in respect of any  employee or former
employee  employed or formerly  employed in the operation of the Business or the
beneficiaries  or  dependents  of any such  employee  or former  employee  (such
employees,  former  employees,  beneficiaries and dependents  collectively,  the
"Employees")  or under which any of the  Employees is or may become  eligible to
participate  or  derive  a  benefit  and  that  is or  has  been  maintained  or
established  by  Seller  or  any  other  trade  or  business,   whether  or  not
incorporated,  which,  together with Seller is or would have been at any date of
determination  occurring  within  the  preceding  six years  treated as a single
employer under section 414 of the Internal Revenue Code (the "Code") (such other
trades and businesses  collectively,  the "Related Persons"), or to which Seller
or any Related  Person  contributes  or is or has been  obligated or required to
contribute  or with  respect  to  which  Seller  or the  Business  may  have any
liability or obligation  (collectively,  the "Plans"). With respect to each such
Plan,  Seller has provided  Buyer  complete  and correct  copies of: all written
Plans;  descriptions of all unwritten  Plans;  all trust  agreements,  insurance
contracts or other funding arrangements; the two most recent actuarial and trust
reports;  the two most recent  Forms 5500 and all  schedules  thereto;  the most
recent IRS determination letter; current summary plan descriptions; all material
communications  received  from or  sent to the  Internal  Revenue  Service  (the
"IRS"),  the Pension  Benefit  Guaranty  Corporation  or the Department of Labor
(including a written description of any oral communication);  an actuarial study
of any post-employment life or medical benefits provided under any such Plan, if
any;  statements  or other  communications  regarding  withdrawal or other multi
employer plan  liabilities,  if any; and all amendments and modifications to any
such document  Seller has not  communicated  to any Employee of any intention or
commitment to modify any Plan or to establish or implement any other employee or
retiree benefit or compensation arrangement.

                  (b)   Qualification.   Each  Plan  (including  all  amendments


<PAGE>

thereto)  intended to be qualified  under  section  401(a) of the Code,  and the
trust (if any) forming a part  thereof,  has received a favorable  determination
letter  from the IRS as to its  qualification  under the Code and to the  effect
that each such trust is exempt from taxation  under section  501(a) of the Code,
and nothing has occurred since the date of such determination  letter that could
adversely affect such qualification or tax-exempt status.

                  (c) Compliance; Liability.

                    (i)  No  Plan  is  subject  to  section  412 of the  Code or
                         section 302 or Title IV of ERISA.

                    (ii) No liability  has been or is expected to be incurred by
                         Seller,  any of its Affiliates or the Business  (either
                         directly  or  indirectly,  including  as a result of an
                         indemnification  obligation) under or pursuant to Title
                         I or IV of ERISA or the  penalty,  excise  tax or joint
                         and several  liability  provisions of the Code relating
                         to employee  benefit  plans that could,  following  the
                         Closing,  become or remain a liability  of the Business
                         or  become a  liability  of  Buyer  or of any  employee
                         benefit plan  established  or  contributed  to by Buyer
                         and, to the best knowledge of Seller and its Affiliates
                         after due inquiry,  no event,  transaction or condition
                         has  occurred or exists  that could  result in any such
                         liability to the Business  or,  following  the Closing,
                         Buyer.

                    (iii)Each of the Plans has been  operated  and  administered
                         in all respects in compliance with all applicable laws,
                         except for any failure so to comply that,  individually
                         or together with all other such  failures,  has not and
                         will not result in a material  liability or  obligation
                         on the part of the Business, or, following the Closing,
                         Buyer,  and has not had or  resulted  in,  and will not
                         have or result in, a Material Adverse Effect. There are
                         no material pending or, to the best knowledge of Seller
                         after due inquiry, threatened claims by or on behalf of
                         any  of  the  Plans,   by  any  Employee  or  otherwise
                         involving  any  such  Plan or the  assets  of any  Plan
                         (other than routine claims for benefits).

                    (iv) No Plan is a "multiemployer plan" as defined in Section
                         414(f) of the Code or Sections  3(37) or  4001(a)(3) of


<PAGE>

                         ERISA  or is a  "multiple  employer  plan"  within  the
                         meaning of Section 413(c) of the Code or Sections 4063,
                         4064 or 4066 of ERISA.

                    (v)  All contributions  required to have been made by Seller
                         and each Related  Person to any Plan under the terms of
                         any such Plan or pursuant to any applicable  collective
                         bargaining  agreement or applicable  law have been made
                         within the earliest  time  prescribed by any such Plan,
                         agreement or applicable law.

                    (vi) No   Employee   is   or   may   become    entitled   to
                         post-employment  benefits  of any  kind  by  reason  of
                         employment   in  the   Business,   including,   without
                         limitation,  death or medical benefits  (whether or not
                         insured),  other than (a) coverage provided pursuant to
                         the  terms  of  any  Plan  specifically  identified  as
                         providing such coverage in Schedule  3.1.16 or mandated
                         by section  4980B of the Code (b)  retirement  benefits
                         payable under any Plan  qualified  under section 401(a)
                         of the Code or (c) deferred  compensation  accrued as a
                         liability  on the  Audited  Balance  Sheet or  incurred
                         after the Audited  Balance  Sheet Date in the  ordinary
                         course of business  consistent  with the prior practice
                         of  Seller,  pursuant  to  the  terms  of a  Plan.  The
                         consummation of the  transactions  contemplated by this
                         Agreement, will not result in an increase in the amount
                         of compensation or benefits or the  acceleration of the
                         vesting  or timing of payment  of any  compensation  or
                         benefits payable to or in respect of any Employee.

                  3.1.17  Records.  The minute  books of Seller  insofar as they
relate to or affect the Business and the Assets are  substantially  complete and
correct in all  material  respects.  The books of account of Seller,  insofar as
they relate to or affect the  Business  and the Assets,  are true,  complete and
correct in all material respects.

                  3.1.18  Disclosure.  No  representation  or warranty by Seller
contained in this Agreement nor any statement or certificate  furnished or to be
furnished  by or on  behalf  of  Seller  to  Buyer  or  its  representatives  in
connection  herewith or  pursuant  hereto  contains  or will  contain any untrue
statement of a material  fact,  or omits or will omit to state any material fact
required to make the statements contained herein or therein not misleading.


<PAGE>

                                   ARTICLE IV

                                    COVENANTS

         4.1      Covenants of Seller.

                  4.1.1 Conduct of Business. From the date hereof to the Closing
Date,  except  as  expressly  permitted  or  required  by this  Agreement  or as
otherwise consented to by Buyer in writing, Seller will:

                  (a)  carry on the  Business  in,  and only  in,  the  ordinary
course,  in substantially the same manner as heretofore  conducted,  and use all
reasonable  efforts  to  preserve  intact  its  present  business  organization,
maintain its properties in good operating  condition and repair,  keep available
the services of its present officers and significant employees, and preserve its
relationship with customers,  suppliers and others having business dealings with
it, to the end that its  goodwill  and going  business  shall be in all material
respects unimpaired following the Closing;

                  (b) pay accounts payable and other obligations of the Business
when they become due and payable in the ordinary  course of business  consistent
with prior practice;

                  (c) perform in all material  respects  all of its  obligations
under  all  contracts  and  other  agreements  and  instruments  relating  to or
affecting the Business or the Assets,  and comply in all material  respects with
all applicable laws applicable to it, the Assets or the Business;

                  (d) not enter into or assume any material agreement,  contract
or  instrument  relating to the  Business,  or enter into or permit any material
amendment, supplement, waiver or other modification in respect thereof;

                  (e) not  grant  (or  commit  to  grant)  any  increase  in the
compensation  (including  incentive  or  bonus  compensation)  of  any  employee
employed  in the  operation  of the  Business or  institute,  adopt or amend (or
commit to institute,  adopt or amend) any compensation or benefit plan,  policy,
program or arrangement or collective bargaining agreement applicable to any such
employee; and

                  (f) not take any  action  or omit to take  any  action,  which
action or omission  would result in a breach of any of the  representations  and
warranties set forth in Section 3.1.3.


<PAGE>

                  4.1.2 No  Solicitation.  During  the  term of this  Agreement,
Seller,  any of its  Affiliates or any Person acting on its behalf shall not (i)
solicit  or  encourage  any  inquiries  or  proposals  for,  or  enter  into any
discussions  with respect to, the  acquisition of any properties and assets held
for use in connection with,  necessary for the conduct of, or otherwise material
to,  the  Business  or (ii)  furnish  or cause to be  furnished  any  non-public
information  concerning  the  Business  to any Person  (other than Buyer and its
agents and  representatives),  other than in the ordinary  course of business or
pursuant to applicable law and after prior written notice to Buyer. Seller shall
not sell,  transfer or  otherwise  dispose of,  grant any option or proxy to any
Person with respect to, create any lien, claim or encumbrance  upon, or transfer
any  interest in, any Asset,  other than in the ordinary  course of business and
consistent with this Agreement.

                  4.1.3 Access and Information.

                  (a) So long as this Agreement  remains in effect,  Seller will
(and will cause its Affiliates,  respective accountants,  counsel,  consultants,
employees and agents to) give Buyer,  Buyer's prospective lenders and investors,
and their respective accountants,  counsel,  consultants,  employees and agents,
full  access  during  normal  business  hours  to,  and  furnish  them  with all
documents,  records,  work papers and  information  with respect to, all of such
Person's properties, assets, books, contracts,  commitments, reports and records
relating to the Business,  as Buyer shall from time to time reasonably  request.
In  addition,   Seller  will  permit  Buyer,  Buyer's  prospective  lenders  and
investors, and their respective accountants, counsel, consultants, employees and
agents,  reasonable  access to such  personnel of Seller during normal  business
hours as may be  necessary  or useful to Buyer in its review of the  properties,
assets and business affairs of the Business and the  above-mentioned  documents,
records and  information.  Seller will keep Buyer  generally  informed as to the
affairs of the Business.

                  (b) Seller will  retain all books and records  relating to the
Business in accordance with Seller's record  retention  policies as presently in
effect.  During the four-year period beginning on the Closing Date, Seller shall
not dispose of or permit the disposal of any such books and records not required
to be retained  under such policies  without first giving sixty (60) days' prior
written  notice to Buyer  offering  to  surrender  the same to Buyer at  Buyer's
expense.

                  4.1.4  Public  Announcements.  Except  for  the  filing  of an
accurate registration statement with the Securities and Exchange Commission (the
"SEC") and as required by  Applicable  Law,  Seller  shall not, and it shall not
permit  any  Affiliate  to,  make any  public  announcement  in  respect of this
Agreement or the  transactions  contemplated  hereby  without the prior  written
consent of Buyer, which consent shall not be unreasonably withheld or delayed.

                  4.1.5 Further Actions.


<PAGE>

                  (a) Seller agrees to use all reasonable  good faith efforts to
take  all  actions  and to do all  things  necessary,  proper  or  advisable  to
consummate the transactions contemplated hereby.

                  (b) Seller will, as promptly as  practicable,  file or supply,
or  cause  to  be  filed  or  supplied,  all  applications,   notifications  and
information  required to be filed or supplied by Seller  pursuant to  applicable
law in connection with this Agreement.

                  (c)  Seller,   as  promptly  as  practicable,   will  use  all
reasonable  efforts to obtain, or cause to be obtained,  all consents  necessary
for the parties to consummate the  transactions  contemplated by this Agreement.
Buyer agrees to use reasonable  commercial efforts to assist Seller in obtaining
such consents.

                  (d)  Seller  will  coordinate  and  cooperate  with  Buyer  in
exchanging such  information and supplying such reasonable  assistance as may be
reasonably requested by Buyer in connection with this Agreement.

                  4.1.6 Further Assurances. Following the Closing, Seller shall,
and shall cause its Affiliates  to, from time to time,  execute and deliver such
additional instruments, documents, conveyances or assurances and take such other
actions as shall be necessary,  or otherwise  reasonably  requested by Buyer, to
confirm and assure the rights and  obligations  provided for in this  Agreement,
and render effective the consummation of the transactions contemplated thereby.

                  4.1.7 Bulk Sales.  In lieu of complying with the provisions of
the  California  Commercial  Code relating to Bulk Sales,  Seller  covenants and
agrees to defend, hold harmless and indemnify Buyer from and against any and all
loss,  liability,  damage or claim  whatsoever  arising  out of the  failure  or
alleged failure to comply with said provisions of the California Commercial Code
(including,  but without  limitation,  claims,  actions or suits by Creditors of
Seller) and all reasonable costs and expenses including, but without limitation,
reasonable attorneys' fees incident thereto.

                  4.1.8  Setoff.  Seller  further  agrees in the  event  that in
addition to the remedies set forth in this Agreement,  and without  limiting any
other  remedy Buyer and/or RPC may have as a result of a breach by Seller of the
foregoing covenants,  Buyer and/or RPC may set off the costs, expenses,  losses,
liabilities  and damages  incurred  by Buyer  and/or RPC (but only to the extent
such costs,  expenses,  losses,  liabilities and damages represent actual out of
pocket costs paid by Buyer and/or RPC to unaffiliated third parties) as a result
of any breach or failure to pay by Seller relating to the payment of any amounts
owing to Buyer and/or RPC, whether under this Agreement or otherwise.

         4.2 Covenants of Buyer.



<PAGE>

                  4.2.1 Public  Announcements.  Prior to the Closing,  except as
required by Applicable Law, Buyer shall not, and shall not permit its Affiliates
to,  make  any  public   announcement  in  respect  of  this  Agreement  or  the
transactions  contemplated  hereby without the prior written  consent of Seller,
which consent shall not be unreasonably withheld.

                  4.2.2 Further Actions.

                  (a) Buyer agrees to use all  reasonable  good faith efforts to
take  all  actions  and to do all  things  necessary,  proper  or  advisable  to
consummate the transactions contemplated hereby.

                  (b) Buyer will, as promptly as practicable, file or supply, or
cause to be filed or supplied,  all applications,  notifications and information
required  to be filed  or  supplied  by  Buyer  pursuant  to  applicable  law in
connection with this Agreement.

                  (c)  Buyer  will  coordinate  and  cooperate  with  Seller  in
exchanging such  information and supplying such reasonable  assistance as may be
reasonably requested by Seller in connection with this Agreement.

                  4.2.3 Further Assurances.  Following the Closing, Buyer shall,
and shall cause its Affiliates  to, from time to time,  execute and deliver such
additional instruments, documents, conveyances or assurances and take such other
actions as shall be necessary,  or otherwise  reasonably requested by Seller, to
confirm and assure the rights and  obligations  provided for in this  Agreement,
and render effective the consummation of the transactions contemplated thereby.

         4.3  Other Covenants and Conditions of Closing.

                  4.3.1  Subsequent  Monthly  Financial   Statements.   Seller's
monthly financial  statements for each month after July 31, 2000 shall have been
provided to Buyer and shall (a) contain no  liabilities  different in kind or in
scope from the  liabilities  set forth in the  Audited  Balance  Sheet,  and (b)
confirm  and  be  consistent  with  the  information   concerning  the  Business
(including the projected results of operations)  previously provided to Buyer by
Seller prior to the date hereof.

                  4.3.2  Corporate  Proceedings.  Buyer  shall  have  received a
certificate  of the  Secretary  of Seller  certifying  that  Seller has  adopted
necessary  resolutions  on a director  and  shareholder  level  authorizing  the
transaction contemplated herein.

                  4.3.3 Transfer Documents. Seller shall have delivered to Buyer
at the Closing all documents,  certificates and agreements necessary to transfer
to Buyer good and marketable title to the Assets,  free and clear of any and all
liens, claims and encumbrances thereon, including without limitation:



<PAGE>

                  (a) a bill of sale, assignment and general conveyance, in form
and substance  reasonably  satisfactory  to Buyer,  dated the Closing Date, with
respect to the Assets; and

                  (b)  assignments  of all assumed  contracts that are a part of
the Assumed  Liabilities,  including  the Lease in the form  attached as Exhibit
4.3.3(b),  and assignments of the Intellectual Property and any other agreements
and instruments  constituting Assets, dated the Closing Date, assigning to Buyer
all of Seller's right, title and interest therein and thereto, with any required
consents included.

                  4.3.4  Consents  and  Estoppel.   Buyer  shall  have  received
consents to the  assignment  of the Lease to Buyer from the lessor of the Lease.
Buyer shall also have received estoppel certificates addressed to Buyer and from
the lessor of the Lease,  dated within 45 days of the Closing Date,  identifying
the Lease  documents and any  amendments  thereto,  stating that the Lease is in
full force and effect and, to the best  knowledge of the lessor,  that Seller is
not in default  under the Lease and no event has occurred  that,  with notice or
lapse of time or both,  would constitute a default by Seller under the Lease and
containing any other information reasonably requested by Buyer.

                  4.3.5 Corporate  Proceedings.  All corporate proceedings shall
be reasonably  satisfactory  in substance  and form to both  parties,  and their
respective  counsel,  and each such party shall have received all such documents
and instruments, or copies thereof, certified if requested, as may be reasonably
requested.

                  4.3.6  Consulting  Agreements.  Seller  and Buyer  shall  have
entered into the four (4) year consulting  agreements in substantially  the same
form as the forms of Consulting Agreements attached as Exhibit 4.3.6.


                  4.3.7 License  Agreement.  Simultaneous  with the execution of
this Agreement,  Seller and Buyer shall have entered into the License  Agreement
attached as Exhibit 4.3.7 hereto.

ARTICLE V

TERMINATION

         5.1 Termination.  This Agreement may be terminated at any time prior to
the Closing Date:


<PAGE>

                  (a) by the written agreement of Buyer and Seller;

                  (b) by either  Seller or Buyer by written  notice to the other
party if the  transactions  contemplated  hereby shall not have been consummated
pursuant hereto by December 31, 2000,  unless (i) such date shall be extended by
the mutual written  consent of Seller and Buyer (ii) Seller shall, at such time,
be actively  engaged in  soliciting  the  approval of the  shareholder's  of its
parent company to the transaction  contemplated by this Agreement in which event
the Agreement may not be terminated unless the said shareholders refuse to grant
said approval within a reasonable time after December 31, 2000;

                  (c)  by  Buyer   by   written   notice   to   Seller   if  the
representations and warranties of Seller shall not have been true and correct in
all  respects  (in the case of any  representation  or warranty  containing  any
materiality  qualification)  or in all  material  respects  (in the  case of any
representation or warranty without any materiality qualification) as of the date
when made; or

                  (d)  by   Seller   by   written   notice   to   Buyer  if  the
representations  and warranties of Buyer shall not have been true and correct in
all  respects  (in the case of any  representation  or warranty  containing  any
materiality  qualification)  or in all  material  respects  (in the  case of any
representation or warranty without any materiality qualification) as of the date
when made.

         5.2  Effect of  Termination.  In the event of the  termination  of this
Agreement,  this  Agreement  shall  become void and have no effect,  without any
liability to any Person in respect  hereof or of the  transactions  contemplated
hereby  on the part of any  party  hereto,  or any of its  directors,  officers,
employees,  agents,  consultants,  representatives,  advisers,  stockholders  or
Affiliates,  except for any liability resulting from such party's breach of this
Agreement.

ARTICLE VI

NON-COMPETITION AGREEMENT

         6.1  Non-competition  and  Non-disclosure.  Following the Closing Date,
Seller agrees not to:

                  a. engage or become  interested,  directly or  indirectly,  as
owner, employee, partner, through stock ownership (except ownership of less than
one percent (1%) of the number of shares outstanding of any securities which are
listed for trading on any securities exchange),  investment of capital,  lending
of money or property,  rendering of services, or otherwise,  whether alone or in
association  with  others,  in the  operation  of any  business  engaged  in the

<PAGE>

manufacturing of bakery products materially the same as the bakery products that
are a part of the  Business  as of the date of  Closing  anywhere  in the United
States of America (the "Territory");

                  b. solicit or accept orders for services  competitive to those
heretofore  provided or sold by the Seller as a part of the Business anywhere in
the  Territory  from any then or previous  customer  of the Seller or  otherwise
induce or  attempt  to  induce  any such  customer  to  reduce  such  customer's
patronage of the Business; or

                  c. divulge,  communicate, or utilize for the benefit of anyone
other than the Buyer,  any  confidential  information  of or  pertaining  to the
Business or any of its customers.

         6.2 Equitable  Remedies.  Seller  specifically  acknowledges and agrees
that the remedy at law for any breach of any  provision  of this Article VI will
be inadequate  and that Buyer,  as  applicable,  in addition to any other relief
available to it, shall be entitled to the issuance of a restraining order or any
other similar equitable relief by any court of proper jurisdiction.

ARTICLE VII

MISCELLANEOUS

         7.1 Indemnification.

                  (a)  By  Seller.   Seller  covenants  and  agrees  to  defend,
indemnify and hold harmless Buyer, its officers,  directors,  employees, agents,
advisers, representatives and Affiliates (collectively, the "Buyer Indemnities")
from and  against,  and pay or  reimburse  Buyer  Indemnities  for,  any and all
claims, liabilities,  obligations, losses, fines, costs, royalties, proceedings,
deficiencies or damages (whether absolute, accrued, conditional or otherwise and
whether  or not  resulting  from third  party  claims)  including  out-of-pocket
expenses  and  reasonable  attorneys'  and  accountants'  fees  incurred  in the
investigation  or  defense  of any of the  same  or in  asserting  any of  their
respective rights hereunder (collectively,  "Losses"), resulting from or arising
out of, but not limited to:

                    (i)  any inaccuracy of any  representation  or warranty made
                         by Seller herein;

                    (ii) any  failure  of  Seller to  perform  any  covenant  or
                         agreement  hereunder or fulfill any other obligation in
                         respect hereof;

                    (iii) any liabilities (other than the Assumed Liabilities);

                    (iv) any of the Excluded Assets;

                    (iv) any and all Taxes of Seller;

                    (vi) any  and  all   Benefit   Liabilities   in  respect  of
                         Employees;


<PAGE>

                    (vii)all   liabilities   and  costs   arising   out  of  the
                         operations of the Business prior to the Closing Date or
                         relating to the Excluded Assets; and

                    (viii) any product  liability claim with respect to products
                         manufactured  or sold or events  occurring prior to the
                         Closing.

                  (b) By Buyer. Buyer covenants and agrees to defend,  indemnify
and  hold  harmless  Seller  and its  officers,  directors,  employees,  agents,
advisers,    representatives   and   Affiliates   (collectively,   the   "Seller
Indemnities")  from and against any and all Losses resulting from or arising out
of:

                    (i)  any  inaccuracy  in any  representation  or warranty by
                         Buyer made herein;

                    (ii) any  failure  of  Buyer  to  perform  any  covenant  or
                         agreement  hereunder or fulfill any other obligation in
                         respect hereof;

                    (iii)the  operation  of the  Business  by Buyer  or  Buyer's
                         ownership,   operation   or  use  of  the   Assets   or
                         performance under the Assumed Liabilities or employment
                         of any Employees employed by Buyer or product liability
                         claim with respect to products  manufactured or sold by
                         Buyer,  provided  such  activities  and or  liabilities
                         follow  or  arise  out of  Buyer's  actions  after  the
                         Closing  Date,  and  except to the extent  such  Losses
                         result from or arise out of any liabilities of Seller.

                  (c)  Indemnification  Procedures.  In the  case  of any  claim
asserted by a third party against a party entitled to indemnification under this
Agreement (the  "Indemnified  Party"),  notice shall be given by the Indemnified
Party to the  party  required  to  provide  indemnification  (the  "Indemnifying
Party") promptly after such Indemnified  Party has actual knowledge of any claim
as to which indemnity may be sought,  and the Indemnified Party shall permit the
Indemnifying  Party (at the  expense of such  Indemnifying  Party) to assume the
defense of any claim or any litigation  resulting  therefrom,  provided that (i)
the counsel  for the  Indemnifying  Party who shall  conduct the defense of such
claim or litigation shall be reasonably  satisfactory to the Indemnified  Party,
(ii) the Indemnified  Party may participate in such defense at such  Indemnified
Party's expense,  and (iii) the omission by any Indemnified Party to give notice
as  provided   herein   shall  not  relieve  the   Indemnifying   Party  of  its


<PAGE>

indemnification  obligation  under this Agreement except to the extent that such
omission  results in a failure of actual  notice to the  Indemnifying  Party and
such  Indemnifying  Party is  materially  damaged as a result of such failure to
give notice.  Except with the prior written consent of the Indemnified Party, no
Indemnifying  Party,  in the  defense  of any such  claim or  litigation,  shall
consent to entry of any judgment or enter into any settlement 'that provides for
injunctive or other non-monetary  relief affecting the Indemnified Party or that
does not include as an unconditional term thereof the giving by each claimant or
plaintiff to such Indemnified Party of a release from all liability with respect
to such claim or litigation.  In the event that the  Indemnified  Party shall in
good faith  determine  that the conduct of the  defense of any claim  subject to
indemnification  hereunder or any proposed  settlement  of any such claim by the
Indemnifying Party might be expected to affect adversely the Indemnified Party's
Tax  liability  or the  ability of Buyer to conduct  the  Business,  or that the
Indemnified Party may have available to it one or more defenses or counterclaims
that are  inconsistent  with one or more of those that may be  available  to the
Indemnifying Party in respect of such claim or any litigation  relating thereto,
the Indemnified  Party shall have the right at all times to take over and assume
control over the defense, settlement, negotiations or litigation relating to any
such  claim at the sole cost of the  Indemnifying  Party,  provided  that if the
Indemnified  Party does so take over and assume control,  the Indemnified  Party
shall not settle such claim or  litigation  without  the written  consent of the
Indemnifying Party, such consent not to be unreasonably  withheld.  In the event
that the  Indemnifying  Party does not accept the defense of any matter as above
provided,  the Indemnified Party shall have the full right to defend against any
such  claim or demand  and shall be  entitled  to settle or agree to pay in full
such claim or demand.  In any event, the Indemnifying  Party and the Indemnified
Party shall  cooperate in the defense of any claim or litigation and the records
of each shall be available to the other with respect to such defense.

         7.2   Survival   of   Representations   and   Warranties,    Etc.   The
representations and warranties  contained in Article III of this Agreement shall
survive the  execution  and delivery of this  Agreement  for a period of two (2)
years after the Closing Date.

         7.3 Expenses.  Seller,  on the one hand, and Buyer,  on the other hand,
shall bear their  respective  expenses,  costs and fees  (including  attorneys',
auditors' and financial  commitment  fees) in connection  with the  transactions
contemplated hereby,  including the preparation,  execution and delivery of this
Agreement and compliance herewith (the "Transaction  Expenses"),  whether or not
the transactions contemplated hereby shall be consummated.

         7.4  Severability.  If any provision of this  Agreement,  including any
phrase, sentence,  clause, section or subsection is inoperative or unenforceable
for any reason,  such  circumstances  shall not have the effect of rendering the
provision  in  question  inoperative  or  unenforceable  in any  other  case  or
circumstance, or of rendering any other provision or provisions herein contained
invalid, inoperative, or unenforceable to any extent whatsoever.


<PAGE>

         7.5  Notices.  All  notices,  requests,   demands,  waivers  and  other
communications  required or permitted to be given under this Agreement  shall be
in  writing  and  shall be  deemed  to have  been  duly  given if (a)  delivered
personally,  (b) mailed by  first-class,  registered or certified  mail,  return
receipt requested, postage prepaid, or (c) sent by next-day or overnight mail or
delivery or (d) sent by telecopy or telegram.


                         (i)     if to Buyer to,

                                 Rich Products Manufacturing Corporation
                                 1150 Niagara Street
                                 Buffalo, New York  14213
                                 Attn:   William E. Grieshober, Jr.

                         (ii)    if to Seller to,

                                 Starbake, Inc.
                                 c/o Paramark Enterprises, Inc.
                                 One Harmon Plaza
                                 Secaucus, New Jersey 07094
                                 Attention:   Alan S. Gottlich, President

                                 With a copy to:

                                 Saul Feiger, Esq.
                                 152-18 Union Turnpike
                                 Kew Garden Hills, New York  11367

or, in each case,  at such other  address as may be  specified in writing to the
other parties hereto.  All such notices,  requests,  demands,  waivers and other
communications  shall be deemed to have been received (w)if by personal delivery
on the day after such delivery,  (x) if by certified or registered  mail, on the
seventh business day after the mailing thereof,  (y) if by next-day or overnight
mail or delivery,  on the day delivered,  (z) if by telecopy or telegram, on the
next day following the day on which such telecopy or telegram was sent, provided
that a copy is also sent by certified or registered mail.

         7.7 Headings. The headings contained in this Agreement are for purposes
of convenience only and shall not affect the meaning or  interpretation  of this
Agreement.

<PAGE>

         7.7 Entire Agreement.  This Agreement  constitutes the entire agreement
and supersede all prior  agreements and  understandings,  both written and oral,
between the parties with respect to the subject matter hereof.

         7.8   Counterparts.   This   Agreement   may  be  executed  in  several
counterparts,  each of which shall be deemed an original  and all of which shall
together constitute one and the same instrument.

         7.9  Governing  Law,  Etc.  This  Agreement  shall be  governed  in all
respects, including as to validity, interpretation and effect, by the law of the
State of  California,  without  giving  effect  to the  conflict  of laws  rules
thereof.

         7.10 Binding Effect.  This Agreement shall be binding upon and inure to
the benefit of the parties  hereto and their  respective  heirs,  successors and
permitted assigns.

         7.11  Assignment.  This Agreement  shall not be assignable or otherwise
transferable  by any party hereto without the prior written consent of the other
party  hereto,  provided that Buyer may assign this  Agreement  effective on the
Closing Date to any Affiliate of Buyer,  provided,  that no assignment  shall in
any way affect Buyer's obligations or liabilities under this Agreement.

         7.12 No Third  Party  Beneficiaries.  Except as provided in Section 8.2
with respect to  indemnification of Indemnified  Parties  hereunder,  nothing in
this  Agreement  shall  confer any rights upon any Person other than the parties
hereto and their respective heirs, successors and permitted assigns.

         7.13 Amendment;  Waivers, Etc. No amendment,  modification or discharge
of this Agreement, and no waiver hereunder, shall be valid or binding unless set
forth in writing and duly executed by the party against whom  enforcement of the
amendment,  modification,  discharge or waiver is sought.  Any such waiver shall
constitute a waiver only with respect to the specific  matter  described in such
writing and shall in no way impair the rights of the party  granting such waiver
in any other  respect  or at any other  time.  Neither  the waiver by any of the
parties  hereto of a breach of or a default under any of the  provisions of this
Agreement,  nor the failure by any of the parties, on one or more occasions,  to
enforce any of the  provisions  of this  Agreement  or to exercise  any right or
privilege  hereunder,  shall be  construed  as a waiver of any  other  breach or
default of a similar nature, or as a waiver of any of such provisions, rights or
privileges hereunder. The rights and remedies herein provided are cumulative and
are not exclusive of any rights or remedies that any party may otherwise have at
law or in equity.  The rights and remedies of any party based upon,  arising out
of or otherwise in respect of any  inaccuracy  or breach of any  representation,
warranty,  covenant or agreement or failure to fulfill any condition shall in no

<PAGE>

way be limited by the fact that the act, omission,  occurrence or other state of
facts upon which any claim of any such inaccuracy or breach is based may also be
the subject matter of any other representation,  warranty, covenant or agreement
as to which there is no inaccuracy or breach. The representations and warranties
of Seller shall not be affected or deemed waived by reason of any  investigation
made by or on  behalf  of  Buyer  (including  but not  limited  to by any of its
advisors, consultants or representatives) or by reason of the fact that Buyer or
any of such advisors,  consultants or representatives  knew or should have known
that any such representation or warranty is or might be inaccurate.

         IN WITNESS WHEREOF, the parties have duly executed this Agreement as of
the date first above written.



RICH PRODUCTS MANUFACTURING CORP.              STARBAKE, INC.


By_______________________________              By___________________________

Title______________________________            Title__________________________


RICH PRODUCTS CORPORATION                      PARAMARK ENTERPRISES, INC.


By_______________________________              By___________________________

Title______________________________            Title__________________________



<PAGE>


SCHEDULE 1.1
Specified Assets.


<PAGE>


SCHEDULE 1.2
Inventory.



<PAGE>


SCHEDULE 2.4
Assumed Liabilities.


<PAGE>


SCHEDULE 3.1.6
Liens on Assets.


<PAGE>


SCHEDULE 3.1.9
Intellectual Property

STARBAKE TM


<PAGE>


SCHEDULE 3.1.16
Employee Benefit Plans

None.


<PAGE>


EXHIBIT 4.3.3(b)
Assignment and Assumption Agreement


<PAGE>


EXHIBIT 4.3.6
Consulting Agreements

See Attached.


<PAGE>


EXHIBIT 4.3.7
License Agreement


<PAGE>

                                LICENSE AGREEMENT

         LICENSE  AGREEMENT  (the  "Agreement"),  dated as of  October  9, 2000,
between RICH PRODUCTS  MANUFACTURING  CORPORATION,  a Delaware corporation d/b/a
Jon Donaire Desserts,  with its principal office located at 1150 Niagara Street,
Buffalo, New York ("Licensee"), and STARBAKE, INC., a Delaware corporation, with
an office located at One Harmon Plaza, Secaucus, NJ 07094, ("Starbake") a wholly
owned subsidiary of Paramark Enterprises,  Inc., a Delaware corporation with its
principal  office  located  at One Harmon  Plaza,  Secaucus,  New  Jersey  07094
("Paramark").  Paramark and Starbake are hereinafter collectively referred to as
"Licensor".


                                 R E C I T A L S

         A. Simultaneously herewith,  Licensor and Licensee have entered into an
Asset Purchase  Agreement (the "Purchase  Agreement"),  a copy of which Purchase
Agreement is annexed hereto and incorporated by reference as EXHIBIT A;

         B. Pursuant to the Purchase Agreement,  Licensor, as Seller, is selling
and conveying,  and Licensee,  as Buyer, is purchasing and accepting  conveyance
of, certain Assets related to the operation of a commercial  bakery  Business by
Licensor at 1919 Friendship Drive, La Jolla, California;

         C.  The  Purchase  Agreement  contemplates  a  Closing  on  the  Assets
subsequent hereto, however Licensee desires to assume operational control of the
Assets simultaneously  herewith,  and Licensor is willing to grant such control,
all subject to the terms of this Agreement and the Purchase Agreement;

<PAGE>

         NOW, THEREFORE,  in consideration of the representations and warranties
made herein, and of the mutual benefits to be derived hereby, and other good and
valuable  consideration,   the  receipt  and  sufficiency  of  which  is  hereby
acknowledged, the parties hereto agree as follows:

1.   INCORPORATION  OF  RECITALS.   The  Recitals  set  forth   hereinabove  are
incorporated into and made a part of this Agreement.

2.  CAPITALIZED  TERMS.  All  capitalized  terms  used but not  defined  in this
Agreement  shall have the same meaning as  respectively  ascribed to them in the
Purchase Agreement.

3.  CONFLICT.  In the event of any conflict  between the terms of this Agreement
and the terms of the Purchase  Agreement,  the terms of this Agreement  shall be
deemed controlling as if same had amended the Purchase Agreement.

4. LICENSE. Licensor hereby grants Licensee an exclusive license (the "License")
pursuant to which Licensee will, simultaneously with the execution herewith:

a.   Assume  control of the Assets and the Business as if a Closing had occurred
     under the Purchase Agreement;

b.   Accept  all  indicia  of  beneficial,  but not  legal,  title in all of the
     Assets;

c.   Have sole control and responsibility for all income and expenses related to
     the  Assets and the  Business  for  transactions  arising in respect to the
     Assets and the Business after the date of this Agreement;

d.   Assume full legal  liability for the Assumed  Liabilities as of the date of
     this  Agreement  and make  payments  therefor to Licensor not less than ten
     (10) days before the respective due dates for such payments unless Licensor
     directs  Licensee  in writing  to make any such  payments  directly  to the
     respective lessors and/or vendors;


<PAGE>

e.   Promptly  take  such  action as is  necessary  to insure  the  Business  in
     compliance  with the  requirements  set forth in the Lease and name on said
     insurance the lessor on the Lease and the Licensor as additional  insureds.
     An insurance  certificate  evidencing  the  foregoing  must be delivered to
     Licensor  within  forty eight (48) hours of the  execution  of this License
     Agreement.

5.  LICENSE  FEE.  Licensee  shall pay  Licensor a monthly  license  fee of Four
Thousand Dollars  ($4,000.00)(representing a per diem of $133.34) for the period
from the date of this Agreement  until the Closing,  or the  termination of this
License as more  specifically set forth  hereinbelow.  Licensee shall prepay the
license fee through  December 31, 2000  simultaneously  herewith.  To the extent
that a  Closing  occurs  prior  to  December  31,  2000,  or this  Agreement  is
terminated,  then any unearned  license fee shall be, as the case may be, either
(a) credited against the cash portion of the Purchase Price at Closing or (b) if
the Agreement is  terminated,  then  refunded to Licensee by certified  check or
wire  transfer to accounts  designated  by Licensee  within five (5) days of the
date of such  termination.  To the  extent  that the  Closing  may  occur  after
December 31, 2000, the Licensee shall continue to pay the monthly license fee on
January 1, 2001 and the first of each and every month  thereafter up to the date
of the Closing or the termination of this Agreement.

6.  REPRESENTATIONS  AND  WARRANTIES.  All  of  Licensor's  representations  and
warranties set forth in the Purchase  Agreement,  except as to those relating to
corporate status and authority, shall be deemed to have been made simultaneously
herewith  and,  subject to Section 7.2 of the Purchase  Agreement  shall have no
applicability for any periods subsequent to the date of this Agreement.

7.  COVENANTS OF SELLER.  None of Seller's  covenants set forth in Article IV of
the Purchase  Agreement  shall be effective  after the date hereof  except as to
those  covenants  set forth in Sections  4.1.2  through  4.1.8 and 4.3.2 through
4.3.6.

8.  INDEMNIFICATION.  Licensor's and Licensee's respective indemnity obligations
set forth in Article VI of the Purchase Agreement are modified so that the words
"Closing"  and "Closing  Date" therein is replaced by the words "the date of the
License Agreement".

9. LICENSE AGREEMENT TERMINATION. The License Agreement shall terminate upon the
earlier of the following:

a.   Closing under the Purchase Agreement;

b.   Termination of the Purchase  Agreement pursuant to the respective rights to
     terminate  granted therein,  including without  limitation,  termination by
     Licensor  in the event  Paramark  is unable to obtain  the  consent  of its
     shareholders to the transaction  contemplated by the Purchase  Agreement as
     required by applicable law and the rules and  regulations of the Securities
     and Exchange Commission.

<PAGE>

In such event,  this Agreement  shall be terminated and Buyer shall be obligated
to  re-convey  the  Assets  to  Seller,  all  as  more  particularly  set  forth
hereinbelow.

10. PROCEDURE IN THE EVENT OF TERMINATION OF THE LICENSE AGREEMENT.  If Licensee
shall  receive  written  notice (the  "Termination  Notice") from  Licensor,  or
Licensor's counsel,  that the Purchase Agreement is being terminated pursuant to
Section 9(b) hereinabove then each and all of the following shall occur or shall
be deemed to have occurred:

a.   All right,  title and  interest to the Assets  shall be deemed to have been
     automatically  re-conveyed to Licensor  simultaneously with the Termination
     Notice and Licensor shall immediately reassume possession of the Assets and
     the Business;

b.   Licensor and Licensee shall make immediate  arrangements for the Licensor's
     repurchase  from  Licensee  of  any  applicable  inventory  related  to the
     Business, as then existing, as mutually agreed; and

c.   Licensee shall fully cooperate with Licensor in effectuating  the intent of
     this Section 10 so that Licensor may reassume control of the Assets and the
     Business  as same  was held by  Licensor  prior  to the  License  Agreement
     subject to transactions  entered into by Licensee in the ordinary course of
     business after the date of this Agreement.

11.  SEVERABILITY.  If any  provision of this  Agreement,  including any phrase,
sentence,  clause, section or subsection is inoperative or unenforceable for any
reason,  such circumstances shall not have the effect of rendering the provision
in question  inoperative or unenforceable in any other case or circumstance,  or
of  rendering  any other  provision  or  provisions  herein  contained  invalid,
inoperative, or unenforceable to any extent whatsoever.


<PAGE>

12. NOTICES. All notices,  and other communications  required or permitted to be
given under this Agreement  shall be in writing and shall be deemed to have been
duly given if (a) delivered personally, (b) mailed by first-class, registered or
certified  mail,  return  receipt  requested,  postage  prepaid,  or (c) sent by
next-day or overnight mail or delivery or (d) sent by telecopy.

                          (i)  If to Licensee:

                               Rich Products Manufacturing Corporation
                               1150 Niagara Street
                               Buffalo, New York 14213

                               Attn:   William E. Grieshober, Jr.

                          (ii) If to Licensor:

                               Starbake, Inc.
                               c/o  Paramark Enterprises, Inc.
                               One Harmon Plaza
                               Secaucus, New Jersey   07094

                               Attention:   Alan S. Gottlich, President

                               With a copy to:

                               Saul Feiger, Esq.
                               152-18 Union Turnpike
                               Kew Garden Hills, New York  11367

or, in each case,  at such other  address as may be  specified in writing to the
other parties hereto. All such notices and other  communications shall be deemed
to have been received (w)if by personal delivery on the day after such delivery,
(x) if by certified or registered  mail,  on the seventh  business day after the
mailing  thereof,  (y) if by next-day or overnight mail or delivery,  on the day
delivered,  (z) if by telecopy,  on the next day following the day on which such
telecopy was sent.

13.  ENTIRE  AGREEMENT.  This  Agreement  constitutes  the entire  agreement and
supersedes  all prior  agreements  and  understandings,  both  written and oral,
between the parties with respect to the subject matter hereof.

14. COUNTERPARTS.  This Agreement may be executed in several counterparts,  each
of which shall be deemed an original and all of which shall together  constitute
one and the same instrument.

15.  GOVERNING  LAW,  ETC.  This  Agreement  shall be governed in all  respects,
including as to validity,  interpretation and effect, by the law of the State of
California, all as more specifically set forth in the Purchase Agreement.

16.  BINDING  EFFECT.  This  Agreement  shall be  binding  upon and inure to the
benefit  of the  parties  hereto  and their  respective  heirs,  successors  and
permitted assigns.

17. ASSIGNMENT. This Agreement shall not be assignable or otherwise transferable
by any party hereto without the prior written consent of the other party hereto.

18.  AMENDMENT;  WAIVERS,  ETC. No amendment,  modification or discharge of this
Agreement,  and no waiver hereunder,  shall be valid or binding unless set forth
in writing  and duly  executed  by the party  against  whom  enforcement  of the
amendment, modification, discharge or waiver is sought.


<PAGE>


         IN WITNESS WHEREOF, the parties have duly executed this Agreement as of
the date first above written.

LICENSEE:

RICH PRODUCTS MANUFACTURING CORP.




By_______________________________
Title______________________________


LICENSOR:

STARBAKE, INC.




By:      __________________


LICENSOR:

PARAMARK ENTERPRISES, INC.




By:      __________________




<PAGE>











                                   APPENDIX B




      Asset Purchase and Sale Agreement between Paramark Enterprises, Inc.
                        and Brooks Street Companies, Inc.
                              dated October 9, 2000



<PAGE>

Appendix B

                 ASSETS PURCHASE AND SALE AND SECURITY AGREEMENT

This Assets  Purchase and Sale Agreement and Bill of Sale (the  "Agreement")  is
made and  entered  into on the _____ day of October  2000 by and among  PARAMARK
ENTERPRISES,  INC.,  a Delaware  corporation  ("Seller")  with an address at One
Harmon Plaza,  Secaucus,  New Jersey 07094 and BROOKS STREET  COMPANIES,  INC, a
Nevada  corporation  ("Purchaser")  with  an  address  at  5560  Brooks  Street,
Montclair,  California  91765 and NV COMMERCIAL LLC, a Nevada limited  liability
company  ("NVC LLC") with an address at 5300 W. Sahara,  Suite,  101, Las Vegas,
Nevada 89126

                                 R E C I T A L S

A. Seller,  through a wholly owned subsidiary Starbake,  Inc.,  manufactures and
sells at wholesale,  at and from its commercial  bakery facility located at 1919
Friendship  Drive, La Jolla,  California (the "Bakery") a certain bakery product
known as "Pull-Apart Cakes";

B. Seller desires to sell, and Purchaser desires to Purchase,  all right,  title
and interest to the "Pull-Apart Cakes" including any and all know how, equipment
and customer lists related  thereto  (collectively  the  "Assets"),  all as more
particularly set forth hereinbelow.


NOW,  THEREFORE,  in consideration  of the recitals and of the  representations,
warranties,  covenants  and  agreements  contained,  and intending to be legally
bound, the parties agree as follows:

                                    ARTICLE 1

PURCHASE AND SALE; ROYALTIES

1.1 AGREEMENT TO SELL.  Subject to the terms and  conditions of this  Agreement,
Seller  hereby  grants,  sells,  conveys,  assigns,  transfers  and  delivers to
Purchaser (the  "Transfer"),  and Purchaser accepts the Transfer and assumes all
liabilities arising therefrom,  all of Seller's right, title and interest in and
to:

(a)  the recipe,  ingredient  list and  manufacturing  instructions  utilized by
     Seller in the manufacture of "Pull-Apart Cakes";

(b)  the  equipment  utilized  by  Seller  at  the  Bakery  to  manufacture  the
     Pull-Apart Cakes, namely a Rondo Make-Up Line, a Rondo Compass 3000 Sheeter
     and a Rondo PG 101 Climator (the "Equipment");

(c)  Seller's rights and obligations under the leases for the Equipment,  copies
     of which are annexed hereto as EXHIBIT A (the "Equipment Leases");

(d)  Seller's  obligation  to purchase a certain  existing  inventory of private
     labeled master cases for the Pull-Apart Cakes  manufactured prior hereto by
     Sayco  Container  Corporation  and Matco  United,  Inc.  (collectively  the
     "Packaging  Manufacturers")  until the  entire  existing  inventory  of the
     Master Cases held by the Packaging Manufacturers shall have been exhausted


                                       1
<PAGE>

(e)  all of Seller's rights,  title and interest in and to the Broker Agreements
     pursuant to which the Pull-Apart Cakes are marketed to Seller's  customers,
     copies of which agreements are annexed hereto as EXHIBIT B;

(f)  all raw materials,  packaging or finished goods (the  "Inventory")  related
     solely to the  Pull-Apart  Cakes and on hand at the  Bakery on the  Closing
     Date, as hereinafter defined;

All of the foregoing are hereinafter collectively referred to as the "Assets."

1.2 PURCHASE PRICE; PAYMENT

a.   Assets  other  than  Inventory  The  purchase  price for all of the  Assets
     (excluding  Inventory)  shall be payment by the  Purchaser to the Seller of
     the Royalties, as described and defined in Section 1.3 hereinbelow.

b.   Inventory.  At the Closing Seller and Purchaser  shall determine the amount
     of the Inventory  being turned over to Purchaser and Purchaser shall pay to
     Seller at the Closing,  in addition to the sums set forth in Section 1.2(a)
     hereinabove,  for all of the  Inventory  an  amount  equal  to the  cost of
     acquisition of the Inventory by Seller.

c.   Equipment Lease  Adjustments;  Assignment Fees. Seller shall be responsible
     for all payments  under the Equipment  Leases  through the day prior to the
     Closing Date,  Purchaser  shall be  responsible  for all payments under the
     Equipment  Leases  commencing  on the Closing Date and Seller and Purchaser
     shall make a cash adjustment for same accordingly at the Closing. Purchaser
     shall also pay any fees assessed by the lessors under the Equipment  Leases
     in connection with said lessors granting their consent to the assumption of
     the Equipment Leases by Purchaser.

d.   Equipment Lease Security Deposits. To the extent that Seller has delivered,
     to the respective  lessors under the Equipment  Leases,  security  deposits
     and/or prepaid rent deposits  (collectively the "Security  Deposits"),  and
     such Security Deposits continue to be held by the respective  lessors as of
     the Closing then Purchaser  shall  reimburse  Seller at the Closing for the
     full amount of said Security Deposits.

e.   Contingent  Equipment  Lease  License.  If, as of the Closing Date,  Seller
     shall not have  obtained  the  consent of the lessors  under the  Equipment
     Leases (the "Lessor Consent") for the assignment of the Equipment Leases to
     Purchaser  then,  until such consent is obtained (i)  Purchaser  shall take
     possession of the Equipment at the Closing pursuant to a temporary  license
     granted by Seller by its  execution  of this  Agreement  and (ii)  Purchase
     shall make all payments  required  under the Equipment  Leases to Seller at
     least ten (10) days  before  their  respective  due  dates.  If the  Lessor
     Consent is not obtained by Seller then this Agreement  shall  terminate and
     the same  termination  procedure  shall be utilized as set forth in Section
     6.2 hereinbelow.

1.3 EQUIPMENT LEASE FOR CERTAIN EQUIPMENT SOLD BY RONDO, INC.

a. License for Rondo Equipment  Lease.  Purchaser  acknowledges  that the Lessor
pursuant to the Equipment  Lease for certain  Equipment (the "Rondo  Equipment")
whose named vendor is Rondo,  Inc. (the "Rondo Equipment  Lease") will not allow
assignment of same to Purchaser without a personal guarantee by Purchaser, which
personal guarantee  Purchaser is unwilling to render.  Therefore purchaser shall
assume the liabilities for the Rondo Equipment  Lease,  and will take possession


                                       2
<PAGE>

of the Equipment thereunder, pursuant to a license from Seller and will make the
required monthly lease payments to Seller, in the amount of $2,183.77,  at least
ten days before such lease payments become due under the Rondo Equipment Lease.

b. Buy-Out of Rondo Equipment Lease. Seller hereby unconditionally undertakes to
buy-out the  obligations  under the Rondo Equipment Lease no later than April 1,
2001 so that all  obligations of Seller under the Rondo Equipment Lease shall be
terminated no later than April 1, 2001.

c.  Seller's  Security  Interest  in  Rondo  Equipment.  In  furtherance  of the
foregoing,  Purchaser  hereby grants to Seller a security  interest in the Rondo
Equipment  subject only to the  security  interest of the lessor under the Rondo
Equipment  Lease and  Purchaser  will  execute and pay for the filing of a UCC-1
Financing Statement evidencing such security interest.

d. GUARANTEE BY NVC LLC. NVC LLC hereby  guarantees (the "NVC LLC Guarantee") to
Seller,  and is  executing  this  Agreement  solely  in  its  capacity  as  such
guarantor,  all obligations of Purchaser  related to or arising out of the Rondo
Equipment and the Rondo Equipment  Lease. The NVC LLC Guarantee is unconditional
and Seller may seek performance under the NVC LLC Guarantee  simultaneously with
seeking to enforce the obligation of Purchaser subject to such guarantee


1.4. ROYALTIES.

a.  Payment of  Royalties.  In  consideration  of the  Transfer of the Assets to
Purchaser by Seller,  Purchaser  shall pay to Seller a royalty fee (the "Royalty
Fee"), in the amounts and for the period more  specifically  set forth below, of
Licensee's Net Sales (defined below) of Pull Apart Cakes.

b. Amount and  Duration of Royalty Fee. The Royalty Fee shall be payable for the
period  commencing  on the Closing Date and through and  including  November 30,
2004.  The Royalty Fee shall be equal to (i) five  percent (5%) of all Net Sales
made to existing customers (and their respective affiliates and subsidiaries) of
Seller,  which existing  customers are set forth on EXHIBIT C annexed hereto and
(ii) one and a half percent (1.5%) of all Net Sales made to all other customers

c. Net Sales  Defined.  Net Sales shall mean the gross  sales  price  charged by
Purchaser for the Pull Apart Cakes,  regardless  of collection of revenue,  less
returns and rebates, if any.

d. When  Payment  Made.  Purchaser  shall pay to Seller all  royalties  due on a
monthly basis. The monthly royalty for any given month (or for the first partial
month if the Closing  takes place in the middle of a month) shall be paid on the
tenth (10th) day of each month for the Net Sales of the preceding month.

e. Sales Report,  Audits,  etc..  Purchaser  shall submit to Seller on the tenth
(10th) day of each month a sales report  detailing the sales of Pull-Apart Cakes
during the preceding  month.  The sales report shall be in the form specified by
Seller, and shall include, at a minimum, the gross revenues,  net sales, and the


                                       3
<PAGE>

unit counts of all sales  during the prior month and sales  figures by customer.
Purchaser shall preserve all books and records regarding the business operations
under  this  Agreement  for four (4) years  from the date of their  preparation.
Seller reserves the right to audit or inspect the books and records of Purchaser
at any time.  If any such audit  reveals an  underpayment  of the Royalty Fee by
more than two percent (2%) then Purchaser shall be responsible for all costs and
expenses associated with the audit.

                                    ARTICLE 2

                         CLOSING, ITEMS TO BE DELIVERED

2.1 CLOSING.  The closing (the "Closing") of the sale and purchase of the Assets
shall take place  simultaneously  with the execution of this Agreement and shall
be deemed to have occurred upon the completion of each and all of the following:

a. Receipt by both Seller and Purchaser of counterpart  fully executed copies of
this Agreement;

b.  Receipt by Seller of the  payments  and  adjustments  required  pursuant  to
Sections 1.2(b) through 1.2(d) of this Agreement; and

c. Delivery of control of the Assets to Purchaser at the Bakery

The date of the Closing is sometimes referred to as the "Closing Date."

2.2 ITEMS TO BE  DELIVERED  AT CLOSING.  At the Closing and subject to the terms
and conditions contained in this Agreement:

(a)  Seller  Deliveries.  Seller will deliver to the Purchaser the Assets at the
     Bakery (Purchaser shall be solely responsible for any costs associated with
     transferring the Assets from the Bakery to Purchaser's business premises);

(b)  Purchaser Deliveries.  The Purchaser will deliver to Seller payment for the
     Inventory by certified check or wire transfer:

                                    ARTICLE 3

                         REPRESENTATIONS AND WARRANTIES

3.1 REPRESENTATIONS AND WARRANTIES OF SELLER.  Seller warrants and represents to
Purchaser,  all to its knowledge and without making any independent inquiries in
connection with this Agreement, that as of the date hereof and as of the Closing
Date::

(a)  Seller  is a  corporation  duly  organized,  validly  existing  and in good
standing under the laws of the State of Delaware.

(b)  Seller has the  corporate  power,  authority  and legal  right to  execute,
deliver and perform this Agreement and the execution,  delivery and  performance
of this Agreement by Seller have been duly authorized by all necessary corporate


                                       4
<PAGE>

action. This Agreement has been duly executed and delivered by a duly authorized
officer of Seller,  and this Agreement  constitutes,  and such  instruments when
executed and delivered will constitute,  legal, valid and binding obligations of
Seller enforceable against Seller in accordance with their respective terms.

(c) Seller has good, valid and marketable  title to the Assets,  all in the form
described hereinabove.

3.2  REPRESENTATIONS AND WARRANTIES OF THE PURCHASER.  Purchaser  represents and
warrants to Seller,  jointly and severally,  as of the date of this Agreement as
follows:

(a)  Purchaser is a corporation  duly  organized,  validly  existing and in good
standing  under the laws of the State of  Nevada.  Seller  has  qualified  to do
business as a foreign corporation in the State of California.

(b)  Purchaser has the  corporate  power,  authority and legal right to execute,
deliver and perform this Agreement and the execution,  delivery and  performance
of this  Agreement  by  Purchaser  have been duly  authorized  by all  necessary
corporate action.  This Agreement has been duly executed and delivered by a duly
authorized  officer  of  Purchaser,  and this  Agreement  constitutes,  and such
instruments  when  executed and  delivered  will  constitute,  legal,  valid and
binding  obligations of Purchaser  enforceable  against  Purchaser in accordance
with their respective terms.

(c)   Purchaser  has  been  given  full   disclosure,   by  Seller  or  Seller's
representatives,  with regard to the Business and the Assets sufficient in order
for Seller to enter into this Agreement and acquire the Assets.

(d)  Purchaser  acknowledges  that  it is  acquiring  all  of the  tangible  and
intangible  Assets in their AS IS  physical  and  legal  condition  without  any
representation  or warranty by Seller  whatsoever  except as may be specifically
set forth in this Agreement.

(e) Purchaser  acknowledges that Seller has made no representations  with regard
to the nature or success of the  Pull-Apart  Cakes or income to be derived  from
the sale thereof and Purchaser is acquiring same with the sole intent of relying
on its own efforts and  abilities  in  maintaining  and  continuing  the sale of
Pull-Apart Cakes.

3.3 SURVIVAL OF REPRESENTATIONS AND WARRANTIES. All representations, warranties,
covenants and agreements made by the parties in this Agreement shall survive the
Closing.

                                    ARTICLE 4

INDEMNIFICATION

4.1 INDEMNIFICATION BY SELLER. From and after the Closing, Seller will indemnify
and  hold  harmless  Purchaser  against  and in  respect  of  (a)  any  and  all
liabilities  and  obligations  of any nature  whatsoever  relating to the Assets
prior  to the  Closing;  (b) any and  all  actions,  suits,  claims,  or  legal,
administrative, arbitration, governmental or other proceedings or investigations
against  Seller and relating to the Assets and which result from or arise out of
any event,  occurrence,  action,  inaction or transaction occurring prior to the
Closing   Date;   (c)  any  and  all  actions,   suits,   claims,   proceedings,


                                       5
<PAGE>

investigations,  demands, assessments, audits, fines, judgments, costs and other
expenses  (including,  without  limitation,  reasonable legal fees and expenses)
incident to any of the foregoing or to the enforcement of this Section 4. l.

4.2 INDEMNIFICATION BY THE PURCHASER.  From and after the Closing, the Purchaser
will  indemnify and hold harmless  Seller  against and in respect of (a) any and
all  liabilities  and  obligations  of any  nature  whatsoever  relating  to the
Purchaser or the  Purchaser's  business,  prior to the Closing;  (b) any and all
actions, suits, claims, or legal, administrative,  arbitration,  governmental or
other  proceedings or investigations  against any to Purchaser,  the Purchaser's
business  or the  Assets  and  which  result  from or  arise  out of any  event,
occurrence,  action,  inaction or transaction  occurring after the Closing Date;
(c) any and all actions, suits, claims,  proceedings,  investigations,  demands,
assessments,  audits,  fines,  judgments,  costs and other expenses  (including,
without  limitation,  reasonable legal fees and expenses) incident to any of the
foregoing or to the enforcement of this Section 4.2.

4.3 PROCEDURE.  Notice must be given within a reasonable time after discovery of
any fact or circumstance on which a party could claim  indemnification  ("Claim"
or "Claims").  If the party,  in order to fulfill its  obligations  to the other
party must take legal  action or if the party is involved in legal  action,  the
outcome of which could give rise to its seeking indemnification, one party shall
consult  with the other party with  respect to such legal action and allow it to
participate therein.

No Claim for which  indemnification  is asserted shall be settled or compromised
without the written consent of Seller and the Purchaser; provided, however, if a
party does not  consent to a bona fide  settlement  proposed  by the other,  the
other party shall be liable for indemnification  only to the lesser of the final
judgment or the amount to be paid in settlement.

Subject to the provisions of the Section,  neither party shall have recourse for
indemnification until the Claims are fully and finally resolved. For a period of
thirty (30) days following the giving of the notice of such Claim, the Purchaser
and Seller shall attempt to resolve any  differences  they may have with respect
to such Claim.  If a resolution is not reached within the thirty (30) day period
(unless the parties agree to extend the period),  the matter may be submitted to
a court of competent jurisdiction.

A Claim shall be deemed finally resolved in the event a matter is submitted to a
court, upon the entry of judgment by a court of final authority.

                                    ARTICLE 5

                            NON-COMPETITION AGREEMENT

5.1  NON-COMPETITION  AND  NON-DISCLOSURE.  Following the Closing  Date,  Seller
agrees,  that for a period of four (4) - years after the Closing  Date,  it will
not:

a.   Engage or become interested,  directly or indirectly,  in the manufacturing
     or sale of bakery  products  materially  identical to the Pull-Apart  Cakes
     anywhere in the United States if such  engagement  would result in the sale
     of Competing  Products in United States  Territory  that is located west of
     the Mississippi;


                                       6
<PAGE>

b.   Divulge,  communicate,  or utilize for the benefit of anyone other than the
     Purchaser, any confidential information of or pertaining to the Assets.

5.2 EQUITABLE  REMEDIES.  Seller  specifically  acknowledges and agrees that the
remedy at law for any breach of any  provision  of this Article 5 by Seller will
be inadequate and that Purchaser,  in addition to any other relief  available to
it,  shall be  entitled  to the  issuance  of a  restraining  order or any other
similar equitable relief by any court of proper jurisdiction with regard to such
breach.

                                    ARTICLE 6

      TRANSACTION SUBJECT AND CONTINGENT ON TRANSACTION WITH RICH PRODUCTS

6.1 TRANSACTION CONTINGENT ON RICH PRODUCTS TRANSACTION.  Purchaser acknowledges
and understands  that this Agreement is contingent on Seller closing on an Asset
Purchase  Agreement  being entered into  approximately  simultaneously  herewith
between Seller and Rich Products  Manufacturing  Corporation (the "Rich Products
Transaction").

Pursuant to the Rich  Products  Transaction  Seller is conveying  its  remaining
interests  in the  Bakery  to Rich  Products  Manufacturing  Corporation  ("Rich
Products").  In the  event  the Rich  Products  Transaction  does  not  close by
February  28,  2001,  for any  reason  whatsoever  including  a willful  default
thereunder by Seller,  then this  Agreement  shall be  terminated  and Purchaser
shall be obligated to reconvey  the Assets to Seller,  all as more  particularly
set forth hereinbelow.

6.2 PROCEDURE IN THE EVENT OF TERMINATION OF THE RICH PRODUCTS  TRANSACTION.  If
Purchaser shall receive written notice (the  "Termination  Notice") from Seller,
or Seller's counsel, at any time up to February 28, 2001, that the Rich Products
Transaction  has been  terminated then each and all of the following shall occur
or shall be deemed to have occurred:

a.   All right,  title and  interest to the Assets  shall be deemed to have been
     automatically  reconveyed  to Seller  simultaneously  with the  Termination
     Notice.

b.   Seller and Purchaser  shall make  immediate  arrangements  for the Seller's
     repurchase from Purchaser of the Inventory, at cost, as then existing,

c.   Purchaser shall have no obligation to make any further  payments of Royalty
     Fees after the date of its receipt of the  Termination  Notice even if such
     Royalty Fees would  otherwise have been due and payable to Seller.  However
     Seller shall have no  obligation  to refund any Royalty  Fees  forwarded by
     Purchaser to Seller prior to Purchaser's receipt of the Termination Notice.

d.   Purchaser shall fully  cooperate with Seller in effectuating  the intent of
     this Article VI so that Seller may  reassume  control of the Assets as same
     was held by Seller prior to the Closing.

                                    ARTICLE 7

                                  MISCELLANEOUS


                                       7
<PAGE>

7.1 BROKERS' AND FINDERS' FEES.  Seller represents and warrant to the Purchaser,
and Purchaser  represents and warrants to Seller that all negotiations  relative
to this  Agreement  have been  carried on by the  parties  directly  without the
intervention  of any person who may be entitled to any brokerage or finder's fee
or other  commission  in respect of this  Agreement or the  consummation  of the
transactions  contemplated hereby.  Seller agrees to indemnify and hold harmless
Purchaser,  and Purchaser agrees to indemnify and hold harmless  Seller,  as the
case may be, against any and all claims, losses,  liabilities and expenses which
may be  asserted  against  or  incurred  by them as a result of  either  party's
dealings, arrangements or agreements with any such person or entity.

7.2 SALES, TRANSFER AND DOCUMENTARY TAXES, ETC. Neither Seller nor the Purchaser
shall be responsible  for the other's sales,  transfer or documentary  taxes, if
any, due as a result of the transfer of the Assets to the Purchaser.

7.3  EXPENSES.  The  parties  shall  pay their own  expenses  incidental  to the
preparation  of this  Agreement,  the  carrying  out of the  provisions  of this
Agreement and the consummation of the transactions contemplated hereby.

7.4 CONTENTS OF AGREEMENT;  PARTIES IN INTEREST;  ETC. This Agreement sets forth
the  entire  understanding  of the  parties  with  respect  to the  transactions
contemplated  hereby.  It shall not be  amended  or  modified  except by written
instrument  duly  executed by each of the parties  hereto.  Any and all previous
agreements and understanding  between or among the parties regarding the subject
matter hereof, whether written or oral, are superseded by this Agreement.

7.5 ASSIGNMENT  AND BINDING  EFFECT.  Neither Seller nor Purchaser  shall assign
this Agreement nor any part of it, nor delegate any  obligation  imposed by this
Agreement  without the prior written consent of the other.  All of the terms and
provisions of this  Agreement  shall be binding upon and inure to the benefit of
and be enforceable by the successors and assigns of Seller and Purchaser.

7.6 WAIVER. Any term or provision of this Agreement may be waived at any time by
the party or parties  entitled  to the benefit  thereof by a written  instrument
duly executed by such party or parties.

7.7 NOTICES. Any notice,  request,  demand, waiver,  consent,  approval or other
communication  which is required or permitted  hereunder shall be in writing and
shall be deemed  given only if delivered  personally,  by  guaranteed  overnight
courier or sent by fax or by registered or certified mail,  postage prepaid,  to
Seller's and  Purchaser's  respective  address set forth  hereinabove or to such
other address as the addressee may have  specified in a notice duly given to the
sender as provided  herein.  Such  notice,  request,  demand,  waiver,  consent,
approval or other communication will be deemed to have been given as of the date
so delivered or faxed.

7.8  GOVERNING  LAW. This  Agreement  shall be governed by and  interpreted  and
enforced in  accordance  with the laws,  and in the courts,  of the State of New
Jersey  with regard to any and all  matters,  issues,  claims and  controversies
relating to, or arising out of, payments due to Seller hereunder, control of the
Assets  by the  party  entitled  to same as the  case  may be  pursuant  to this
Agreement  and  indemnification  of Seller by Purchaser  pursuant to Section 4.2
hereinabove. This Agreement shall be governed by and interpreted and enforced in


                                       8
<PAGE>

accordance  with the laws,  and in the courts,  of the State of California  with
regard to all other matters hereunder.

7.9 NO  BENEFIT  TO  OTHERS.  The  representations,  warranties,  covenants  and
agreements  contained in this  Agreement are for the sole benefit of the parties
hereto and their heirs,  administrators,  legal representatives,  successors and
assigns,  and they shall not be construed as conferring  any rights on any other
persons.

7.10  SEVERABILITY.  Any  provision  of  this  Agreement  which  is  invalid  or
unenforceable  in any  jurisdiction  shall be  ineffective to the extent of such
invalidity or unenforceability  without invalidating or rendering  unenforceable
the remaining  provisions hereof, and any such invalidity or unenforceability in
any jurisdiction shall not invalidate or render  unenforceable such provision in
any other jurisdiction.

7.11 COUNTERPARTS.  This Agreement may be executed in any number of counterparts
and any  parties  hereto may execute  any such  counterpart,  each of which when
executed  and  delivered  shall be  deemed  to be an  original  and all of which
counterparts  taken together shall  constitute but one and the same  instrument.
This Agreement shall become binding when one or more counterparts taken together
shall have been executed and delivered by the parties. It shall not be necessary
in making  proof of this  Agreement  or any  counterpart  hereof to  produce  or
account for any of the other counterparts.


IN WITNESS  WHEREOF,  the parties have duly executed this  Agreement on the date
first written.

                  SELLER:

                  PARAMARK ENTERPRISES, INC..




                           By:_________________________
                              Alan S. Gottlich, President

                  PURCHASER:

                  BROOKS STREET BAKING COMPANY




                           By:_________________________
                              Fred Scalzo, President

                  GUARANTOR:

                  NV COMMERCIAL LLC




                           By:_________________________






                                       9

<PAGE>

                                    EXHIBIT C

     PARAMARK ENTERPRISES, INC. EXISTING CUSTOMER LIST FOR PULL-APART CAKES


1.  Ralph_s Grocery Company
    P.O. Box 54143
    Los Angeles, CA  90054

2.  Fred Mayers
    P.O. Box 42500
    Portland,  OR  97242-0121

3.  Raley_s Supermarkets
    P.O. Box 15618
    Sacramento,  CA  95852

4.  Tony_s Fine Foods
    3575 Reed Avenue
    West Sacramento,  CA  95605-1501

5.  Dairy Fresh
    601 S. Rockerfeller Ave.
    Ontario,  Ca  91761

6.  Flemming Foods, Inc.
    P.O. Box 24840
    Oklahoma City,  OK  73124

7.  Hawaiian Express
    14952 Valley View Ave.
    La Mirada,  CA  90638

8.  Unified Western Grocers
    P.O. Box 513396
    Los Angeles,  CA  90051-9817

9.  Certified Grocers
    P.O. Box 60753
    Terminal Annex
    Los Angeles, CA 90060

10. Brookshire Brothers, Ltd.
    P.O. Box 1688
    Lufkin,  TX  75902-1688

11. Giant Eagle
    690 Perry Hwy.
    Harmony,  PA  16037

12. Basha's Markets
    200 S. 56th. Street
    Chandler,  AZ  85226


<PAGE>










                                   APPENDIX C




                     Capital Markets Group Fairness Opinion







<PAGE>

CAPITAL MARKETS GROUP
--------------------------------------------------------

SUITE TWO                                                    TEL. 973.364.1299
32 SMULL AVENUE                                              FAX. 973.364.7585
CALDWELL, NEW JERSEY  07006



November 1, 2000


Board of Directors
Paramark Enterprises, Inc.
One Harmon Plaza
Secaucus, New Jersey 07094

Dear Board Members:

         You have  requested the opinion of Capital  Markets Group ("CMG") as to
the  fairness,  from a financial  point of view,  as of the date hereof,  to the
shareholders of Paramark Enterprises,  Inc. ("Paramark" or the "Company") of the
consideration  to be received by the Company  pursuant to the terms of the Asset
Purchase  Agreement between and among Rich Products  Manufacturing  Corporation.
("RPMC")  (herein  the "Rich  Agreement")  dated  October  9, 2000 and the Asset
Purchase  and  Sale  Agreement  and  Security   Agreement  (herein  the  "Brooks
Agreement")  between  and  among  Brooks  Street  Companies,  Inc.  ("BSC")  and
Paramark, dated October 12, 2000, the terms of which are more fully described in
a proxy  statement  to be  furnished to the  stockholders  of the  Company.  The
Company is selling  substantially  all of the operating assets of the Company as
set forth in the two Agreements.  The above is  collectively  referred to as the
"Proposed Transaction".

         The sale under the Rich Agreement provides for the Company to receive a
total of  $2,182,750  payable as follows:  (i) $182,750 paid on October 16, 2000
(ii)  $1,000,000  in cash at closing  and (iii) a $125,000  on or before each of
June  1st  and  December  1st of  each  of  2001,  2002,  2003  and  2004.  (the
"Payments"),  guaranteed by RPMC. In addition,  the Rich Agreement  provides for
the assumption of approximately $285,000 in Company debt.

         The sale under the Brooks  Agreement  provides  for the Company to sell
all  rights,  title and  interests  to the  "Pull-Apart  Cakes"  segment  of the
Company's  business to BSC as follows:  (i) payment of certain Royalties through
November,  2004 (ii) purchase of existing  inventory (iii) assumption of certain
equipment lease obligations as used in the operation of the business.




<PAGE>

Board of Directors
Paramark Enterprises, Inc.
November 1, 2000
Page Two


         Capital Markets Group, as part of its investment  banking business,  is
engaged regularly in evaluating business transactions,  assets, and companies in
connection  with  mergers,  acquisitions  and  private  placements  on behalf of
corporations.

         In arriving at our opinion,  we have, among other things:  (i) reviewed
the historical  financial  performance,  current financial  position and general
prospects  of the  Company,  including  its working  capital  position,  current
financing  options and current market  conditions;  (ii) Securities and Exchange
Commission  (SEC) filings,  including the quarterly  report for the period ended
June 30, 2000, (iii) reviewed current publicly available  financial  information
concerning similar transactions within the marketplace;  (iv) reviewed the stock
market  performance and trading activity of the Company's stock; (v) studied and
analyzed the  consolidated  financial  and operating  data of the Company;  (vi)
considered  the terms and  conditions  of the  Proposed  Transaction;  (vii) and
communicated  with certain members of the Company's senior management to discuss
the Company's  operations and future  prospects;  and (vii) conducted such other
analyses as we deemed appropriate.

         Our financial  analysis was based upon, but not limited to, a review of
the  following  documents  and  information  examined  during  the course of our
analysis:  (i) the Rich Agreement with  accompanying  exhibits,  (ii) the Brooks
Agreement with  accompanying  exhibits;  (iii) the  Preliminary  Proxy Statement
dated  October  31, 2000 (iv) other  Company  financial  information,  including
internally prepared financial statements for the period ended September 30, 2000
(v)  internally   prepared   projections   for  the  Company  based  on  various
assumptions, including that the Proposed Transaction does not occur.

         Our opinion is given in reliance upon  information and  representations
made or given by the  Company  and its  officers,  directors,  counsel and other
agents,  and on filings and other information  provided by the Company including
financial statements,  financial projections, and stock data, as well as certain
industry  and  other   information  from  independent   sources.   We  have  not
independently  verified the  information  concerning the Company nor other data,
which we have  considered in our review and, for the purposes of the opinion set
forth below,  we have assumed and relied upon the accuracy and  completeness  of
all such  information  and  data.  Additionally,  we  assume  that the  Proposed
Transaction is, in all respects, lawful under applicable law.


<PAGE>

Board of Directors
Paramark Enterprises, Inc.
November 1, 2000
Page Three


         Of special  significance  to our opinion is the  independent  auditor's
report  dated March 31,  2000,  which  indicated  that the Company had  suffered
significant and recurring  losses from  operations  resulting in working capital
and accumulated  deficits raising substantial doubts about the Company's ability
to continue as a going concern. The Company's Form 10-QSB filed with the SEC for
the quarter ended March 31, 2000, indicated that the Company continued to have a
working capital deficit, was in need of immediate financing, and that failure to
consummate a financing or sale transaction  could have a material adverse effect
on the Company's ability to continue as a going concern.


         With regard to financial and other information  relating to the general
prospects  of the  Company,  we have  assumed  that  such  information  has been
reasonably  prepared and reflects the best  currently  available  estimates  and
judgments  of the  management  of the  Company  with  respect to its most likely
future performance. In rendering our opinion, we have assumed that in the course
of  obtaining  the  necessary  approvals  for the  Proposed  Transaction  and in
preparation of the Proxy Statement,  the terms of the Proposed  Transaction will
not  change  in  any  way  that  will  have a  material  adverse  effect  on the
contemplated benefits of the Proposed Transaction to the Company.


         Our opinion is  necessarily  based upon  economic,  financial and other
conditions as they exist, and on the information made available to us, as of the
date of this letter. It should be understood that although subsequent events may
affect  this  opinion,  we do not have any  obligation  to  revise,  update,  or
reaffirm  this  opinion.  We are  expressing  no  opinion  on (i) the  Company's
solvency,  (ii) the Company's  ability to continue as a going concern should the
Proposed  Transaction not be consummated,  or (iii) the Company's  prospects for
future financings, cost reductions or other possible transactions.

         We are  expressing  no  opinion  on the  Company's  ability  to achieve
certain  results in its  operations,  nor are we expressing an opinion as to the
price at which the common shares of the Company will actually trade at any time.
Our opinion does not  constitute a  recommendation  to the Board of Directors of
the Company and does not constitute a  recommendation  to any  stockholder as to
how such stockholder should vote on the Proposed Transaction.



<PAGE>

Board of Directors
Paramark Enterprises, Inc.
November 1 2000
Page Four


         This letter is for the  information of the Company's Board of Directors
only in their evaluation of the Proposed  Transaction and may not be relied upon
by any other person. This letter is not to be quoted or referred to, in whole or
in part, in any  registration  statement,  prospectus,  or in any other document
used in  connection  with the  offering  or sale of  securities,  nor shall this
letter be used for any other purposes without our prior written consent,  except
that  this  opinion  may be  included  in its  entirety  as an  appendix  to the
Company's Proxy Statement furnished to the Company's  stockholders in connection
with the Proposed Transaction.


         Based on this foregoing, it is our opinion that, as of the date hereof,
the  consideration  to be  received  by the  Company  pursuant  to the  Proposed
Transaction is fair, from a financial point of view, to the  stockholders of the
Company.


Sincerely,

CAPITAL MARKETS GROUP


<PAGE>





                                   APPENDIX D




                   Plan of Complete Liquidation including the
                           Paramark Liquidating Trust




<PAGE>
                          PLAN OF COMPLETE LIQUIDATION
                          OF PARAMARK ENTERPRISES, INC.

         This Plan of Complete Liquidation (the "Plan") of Paramark Enterprises,
Inc., a Delaware corporation (the "Company"),  and the transactions contemplated
thereby  have been  approved  by the Board of  Directors  for the  Company  (the
"Board") as being  advisable  and in the best  interests  of the Company and its
stockholders.  The Board has directed that this Plan be submitted to the holders
of the outstanding shares of the Company's common stock (the "stockholders") for
their  approval at an annual  meeting of  stockholders  and has  authorized  the
distribution of a proxy statement (the "Proxy Statement") in connection with the
solicitation of proxies for such meeting. Upon such adoption,  the Company shall
voluntarily   dissolve  and   completely   liquidate  in  accordance   with  the
requirements  of the  Delaware  General  Corporation  Law (the  "DGCL")  and the
Internal Revenue Code of 1986, as amended (the "Code"), as follows:

         1.  Adoption of Plan.  The effective  date of the Plan (the  "Effective
Date") shall be the date on which the Plan is adopted by the stockholders.  Such
approval of the Plan shall constitute approval by the Company's  stockholders of
the sale of  substantially  all of the assets of the Company in accordance  with
Section 271 of the DGCL and approval of each of the other  actions  contemplated
by the Plan. The period  commencing on the Effective  Date and continuing  until
March 31, 2000 is referred to herein as the Liquidation Period.

         2.  Disposition of Assets.  Prior to and after the Effective  Date, the
Company shall use all commercially  reasonable  efforts to dispose of all of its
investment  securities  and other assets  (other than the Claims  referred to in
Section 3 below) as promptly as practicable consistent with realizing full value
thereon  and  shall  hold or  reinvest  the  proceeds  thereof  in cash and such
short-term  fixed income  securities  as the Company may lawfully hold or invest
in. To the extent the Company  cannot  dispose of any such asset or assets prior
to expiration of the Liquidation Period, the Company shall contribute such asset
or assets to the Liquidating Trust referred to in Section 7 below.

         3.  Disposition of Claims.  Prior to and after the Effective  Date, the
Company  shall use all  commercially  reasonable  efforts to assert,  prosecute,
reduce to judgment,  settle and collect all claims (the "Claims") of the Company
against persons other than the Company. To the extent the Company cannot resolve
any Claim prior to expiration of the Liquidation Period, then not later than the
last day of such period the Company shall contribute all such unresolved  Claims
to the Liquidating  Trust,  referred to in Section 7, along with such amounts of
cash and  other  assets as the  Company  shall  determine  might  reasonably  be
required to resolve such unresolved claims.

         4. Transactions.  Within the Liquidation Period, the Company shall have
the authority to engage in such other  transactions as may be appropriate to its
complete  liquidation  and  dissolution,   including  without  limitation,   the
authority to mortgage, pledge, sell, lease, exchange or otherwise dispose of all
or any  part of its  other  assets  for  cash  and/or  shares,  bonds,  or other
securities  or property  upon such terms and  conditions  as the  Company  shall
determine,  with no further approvals by the stockholders  except as required by
law.

                                       -1-

<PAGE>



         5.  Provisions for  Liabilities.  Within the  Liquidation  Period,  the
Company shall pay or discharge or otherwise provide for the payment or discharge
of, any liabilities and obligations,  including, without limitation,  contingent
or unascertained  liabilities and obligations determined or otherwise reasonably
estimated to be due either by the Company or a court of  competent  jurisdiction
(the  "Liabilities").  The foregoing may be  accomplished  by use of one or more
trusts (including a liquidating trust),  escrows,  reserve funds, plans or other
arrangements  as  determined  by  the  Company  or  required  by  law,  and  the
stockholders  by  adoption of this Plan do  constitute  and appoint any agent or
trustee under the arrangements  provided by the Company pursuant to this Section
5 as the agent or trustee for the limited purposes  provided in the agreement in
which such purposes are set forth.

         6. Distributions to Stockholders. Promptly after the Effective Time and
from time to time  thereafter,  the Company shall  distribute to stockholders of
record as of the Effective Date,  cash or other assets and all other  properties
held by it, by way of pro rata liquidating distributions to such stockholders of
the Company. Cash and other assets held in the Liquidating Trust, referred to in
Section 7, in excess of the amounts required for the payment or discharge of the
Company's  liabilities and obligations  shall be distributed to the stockholders
at the time and under the conditions set forth in the  instruments  establishing
the Liquidating Trust referred to in Section 7.

         7. Liquidating Trust. The Company,  as promptly as practicable,  but in
any event within the Liquidation  Period,  shall (i) create and execute with one
or more  trustees  ("Trustees")  selected by the Company,  a  liquidating  trust
agreement substantially in the form annexed hereto as Exhibit A, as the same may
be amended from time to time (the "Liquidating  Trust Agreement") to establish a
liquidating trust (the "Paramark  Liquidating  Trust"),  (ii) grant, assign, and
convey to the Trustees of the Paramark Liquidating Trust all rights of ownership
of any assets not yet distributed to the Company's stockholders,  subject to all
of the Liabilities and (iii)  distribute  interests in the Paramark  Liquidating
Trust to its  stockholders  (the  transactions  contemplated  by this Section 7,
together   with  the  Initial   Distribution,   shall  be  referred  to  as  the
"Liquidation").

                  (a) No distributions of any of the assets held by the Trustees
of the Paramark  Liquidating  Trust shall be made by the Trustees  other than as
provided by the express terms and provisions of the Liquidating Trust Agreement,
and no assets held by the Trustees  shall ever revert or be  distributed  to the
Company or to any stockholder, as such, other than a former stockholder entitled
thereto as  provided  in the  Liquidating  Trust  Agreement.  Assets held in the
Paramark  Liquidating  Trust shall be  distributed to the  beneficiaries  of the
Paramark Liquidating Trust at the time and under the conditions set forth in the
express terms and provisions of the Liquidating Trust Agreement.

                  (b) It is intended  that the  assignment  of the assets to the
Trustees  of the  Paramark  Liquidating  Trust  shall,  subject to the terms and
provisions of the Liquidating  Trust Agreement,  constitute a final  liquidating
distribution by the Company to its stockholders of their pro rata

                                       -2-

<PAGE>



interests in such assets, and the Company's  stockholders shall be the owners of
the Paramark Liquidating Trust within the meaning of Sections 671 through 679 of
the Code.

         8. Notice of  Liquidation.  As soon as practicable  after the Effective
Date but in no event  later than 20 days prior to the filing of  Certificate  of
Dissolution as provided in Section 9 below, the Company shall mail notice to all
its creditors  and  employees  that this Plan has been approved by the Board and
the stockholders as provided in the DGCL.

         9.  Certificate of Dissolution.  As promptly as practicable  within the
Liquidation  Period and pursuant to the DGCL, the Company shall prepare and file
a Certificate of Dissolution (the  "Certificate") with and for acceptance by the
Delaware Secretary of State.  Thereafter,  the Company shall conduct no business
except as permitted by the DGCL.

         10.  Amendment or  Abandonment of Plan. The Company may modify or amend
this Plan at any time without  stockholder  approval if it determines  that such
action  would be  advisable  and in the best  interests  of the  Company and its
stockholders.  If any  amendment or  modification  appears  necessary and in the
judgment of the Company will  materially  and adversely  affect the interests of
the  stockholders or delay the time at which  distributions of the Company's net
assets will be made, such an amendment or modification  will be submitted to the
stockholders for approval. In addition, the Company may abandon this Plan at any
time  prior to the  filing of the  Certificate  of  Dissolution  if the Board of
Directors  determines  that  abandonment  would  be  advisable  and in the  best
interests  of the Company and its  stockholders  without  further  action by the
stockholders.

         11. Powers of Committee and Officers.  Except as required by applicable
law or the terms of this  Plan,  all of the  rights  and  duties of the  Company
relating to the Plan and completion of the  transactions  contemplated  thereby,
including  modification,  amendment or  abandonment  of the Plan,  shall be made
solely by or under the direction of a Committee of the Board of Directors of the
Company.  Any  rights  and  duties  of the  Company  relating  to the  Plan  and
completion of the transactions  contemplated thereby that are reserved by law or
this Plan  exclusively  to the  stockholders  or the Board of  Directors  of the
Company  as a  whole  shall  be  exercised  by the  Board  of  Directors  or the
stockholders,  as the case may be. In addition to exercising the specific powers
granted to the Company by the Plan, such Committee is authorized to approve such
changes to the terms of any of the transactions referred to herein, to interpret
any of the  provisions  of this Plan, to delegate the exercise of its rights and
duties to Officers or agents of the Company and to make,  execute and deliver or
authorize  the  Officers or agents of the  Company to make,  execute and deliver
such other agreements,  conveyances,  assignments,  transfers,  certificates and
other  documents and take such other action as the Committee  deems necessary or
desirable  in order to carry  out the  provisions  of this  Plan and  effect  as
promptly as practicable the complete  liquidation and dissolution of the Company
in accordance with the Plan, the Code and the DGCL.



                                       -3-

<PAGE>
                                                                       EXHIBIT A

                           LIQUIDATING TRUST AGREEMENT

                                 By and Between

                           PARAMARK ENTERPRISES, INC.
                                 as the Grantor,

                                       and

                     Charles N. Loccisano and Alan Gottlich,
                                   as Trustees

                        Dated as of ______________, 2000

                           LIQUIDATING TRUST AGREEMENT

         AGREEMENT AND DECLARATION OF TRUST,  dated as of ____________,  2000 by
and between Paramark Enterprises, Inc., a Delaware corporation ("Paramark"), and
Charles N. Loccisano and Alan Gottlich, as trustees (the "Trustees").

         WHEREAS,  Paramark has entered into an agreement to sell  substantially
all  of  the  operating  assets  of  Paramark  to  Rich  Products  Manufacturing
Corporation  d/b/a Jon Donaire  Desserts  for (1)  $1,182,750  by  closing,  (2)
$1,000,000  paid in equal annual  installments  over a period of four (4) years,
and (3) the assumption of $285,000 of debt (the "Jon Donaire Transaction");

         WHEREAS,  Paramark  has  entered  into an  agreement  to  sell  (i) the
remaining  operating  assets of Paramark  to Brooks  Street  Baking  Company for
royalty payments to Paramark equal to 5 percent (5%) of net sales of "Pull-Apart
Cakes"  to  existing  customers  and 1 1/2  percent  (1.5%)  of net sales of all
Pull-Apart  Cakes to new  customers  over a period  of four  (4)  years  and the
assumption of $70,000 of debt,  and (ii) some  inventory of Paramark for $11,500
(collectively, the "Brooks Street Transaction");

                  WHEREAS,  Paramark's  Board of Directors  have adopted and its
Stockholders approved a Plan of Liquidation (the "Plan") subject to the approval
of its stockholders;

         WHEREAS, as part of the Plan,  Paramark's Board of Directors intends to
sell all the retained assets of Paramark  including all furniture,  fixtures and
equipment (the "Retained Assets");

                  WHEREAS,   Paramark's  Board  of  Directors  anticipates  that
Paramark  may not be able to fully wind up all of its affairs  prior to the date
by which Paramark must dissolve,  and therefore have made specific  arrangements
for such contingency in the Plan;


<PAGE>


                                                                       EXHIBIT A


                  WHEREAS,  the Plan,  among other things,  (i) provides for the
establishment of a liquidating trust pursuant to the terms and conditions hereof
(the "Trust"),  (ii) provides the methods by which the Trustees were selected to
serve as agent of the  Beneficiaries  (as  defined  below) and  Trustees  of the
Trust,  (iii)  authorizes  and  directs  Paramark  to  transfer to the Trust the
remaining  proceeds  from the Jon  Donaire  Transaction  and the  Brooks  Street
Transaction  following the payment of all  liabilities  and various  expenses of
Paramark (the "Sale Proceeds"), (iv) authorizes and directs Paramark to transfer
any  proceeds  from  the  sale  of the  Retained  Assets  (the  "Retained  Asset
Proceeds") to the Trustees as agents for the  Beneficiaries,  (v) authorizes and
directs the Trustees to apply the proceeds  from the Sale  Proceeds and Retained
Asset  Proceeds to the payment of actual,  anticipated,  unforseen or contingent
liabilities of Paramark, with no objective or authority to engage in the conduct
of a trade or business  and (vi)  authorizes  and  directs the  Trustees to make
liquidating distributions to the holder of Units (as defined below) in the Trust
during the four years (4) following the transactions.

                  NOW, THEREFORE,  in consideration of the premises, and subject
to the terms and provisions herein, effective as of the close of business on the
Record Date (as defined  herein),  Paramark  hereby grants,  releases,  assigns,
conveys and delivers unto the Trustees for the benefit of the  beneficiaries  of
the Trust (the "Beneficiaries"),  all of Paramark's right, title and interest in
and to the  Sale  Proceeds  and  Retained  Asset  Proceeds  not  distributed  to
Stockholders as of the Record Date for the uses and purposes stated herein,  and
the Trustees hereby accept such assets and such Trust:

                                    ARTICLE I
                              NAME AND DEFINITIONS

         1.1 Name. This trust shall be known as the Paramark Liquidating Trust.

         1.2 Certain Terms Defined. For all purposes of this instrument,  unless
the context otherwise requires:

                  (a)  "Agreement"  shall  mean this  instrument  as  originally
executed or as it may from time to time be amended pursuant to the terms hereof.

                  (b)  "Beneficial   Interest"  shall  mean  each  Beneficiary's
proportionate share of the Trust Assets initially determined by the ratio of the
number of Shares held by the Initial Beneficiary (as defined below) on the close
of  business  on the  Record  Date over the total  number of Shares  issued  and
outstanding on such Record Date and thereafter each Beneficiaries'  proportional
beneficial interest in the Trust.

                  (c) "Initial Beneficiary" shall mean each of the Stockholders.

                  (d)  "Person"  shall  mean an  individual,  a  corporation,  a
partnership, an association,



                                      -2-
<PAGE>



a joint stock company,  a limited liability  company,  a trust, a joint venture,
any  unincorporated  organization,  or a  government  or  political  subdivision
thereof.

                  (e) "Record  Date" shall mean the date elected by the Board of
Directors of Paramark for determination of the Stockholders of Paramark entitled
to become Beneficiaries,  which shall also be the date on which Paramark conveys
to the Trust all of the assets of Paramark.

                  (f) "Shares" shall mean the shares of Common Stock,  par value
$.01 per share, of Paramark.

                  (g)  "Stockholders"  shall  mean the  holders of record of the
outstanding Shares of Paramark at the close of business on the Record Date.

                  (h) "Trust" shall mean the Trust created by this Agreement.

                  (i) "Trust  Assets" shall mean all the property held from time
to time by the Trustees under this  Agreement,  which initially shall consist of
the Sale  Proceeds  and  retained  Asset  Proceeds  conveyed to the  Trustees by
Paramark  pursuant to the Plan, and, in addition,  shall thereafter  include all
dividends,  rents,  royalties,  income, proceeds and other receipts of, from, or
attributable to any assets held by the Trust, less any of the foregoing utilized
by the Trustees to pay expenses of the Trust, satisfy liabilities of Paramark or
the Trust or make distributions to the Beneficiaries.

                  (j) "Trustees" shall mean the original Trustees,  any Trustees
appointed hereunder after the date hereof, and their successors.

                                   ARTICLE II
                               NATURE OF TRANSFER

         2.1  Transfer  of  Property  to the Trust.  The Board of  Directors  of
Paramark shall forthwith  assign,  or cause Paramark to assign, to the Trustees,
by written  instrument in proper form for record, the Sale Proceeds and Retained
Asset Proceeds, to be held by the Trustees as herein provided.

         2.2 Purpose of Trust.

                  (a) The Trust is organized for the sole purpose of liquidating
and  distributing  the assets held by the Trust with no objective to continue or
engage in the conduct of a trade or business.

                  (b) As Paramark is required to liquidate and dissolve prior to
fully winding up its



                                      -3-
<PAGE>



affairs,  including,  but not limited to, its payment of any unsatisfied  debts,
claims,  liabilities,   commitments,   suits  and  other  obligations,   whether
contingent or fixed,  arising from any source  whatsoever  (the  "Liabilities"),
without any established procedure to satisfy such Liabilities,  Paramark's Board
of  Directors  and  Stockholders  each  approved  the Plan,  which calls for the
establishment  of the Trust, and sets forth the manner in which the Trustees are
selected,  for the purpose of providing a procedure that will enable Paramark to
dissolve in a timely manner, and wind up its affairs, by assigning and conveying
to the Trustees  pursuant to the terms  contained  herein all assets of Paramark
not  previously   distributed  to   Stockholders  or  used  to  pay  outstanding
liabilities.  The assets granted,  assigned and conveyed to the Trustees will be
held in the Trust, and the Trustees will: (i) further liquidate the Trust Assets
if necessary to carry out the purpose of the Trust and  facilitate  distribution
of the Trust  Assets;  (ii)  allocate,  protect,  conserve  and manage the Trust
Assets in accordance  with the terms and conditions  hereof;  (iii) complete the
winding up of Paramark's affairs; (iv) act on behalf of the Beneficiaries and in
the capacity of Paramark in connection  with any matters and (v)  distribute the
Trust Assets in accordance with the terms and conditions hereof.

                  (c)  It  is  intended  that  the  granting,   assignment   and
conveyance  of the initial  Trust  Assets by Paramark to the  Trustees  pursuant
hereto shall be treated for federal and state income tax purposes as if Paramark
made such  distributions  directly to the  Stockholders.  It is further intended
that for federal, state and local income tax purposes the Trust shall be treated
as a liquidating trust under Treasury  Regulation Section  301.7701-4(d) and any
analogous  provision  of state  or local  law,  and the  Beneficiaries  shall be
treated  as the  owners  of their  respective  share of the  Trust  pursuant  to
Sections 671 through 679 of the Internal  Revenue Code of 1986,  as amended (the
"Code") and any analogous  provision of state or local law and shall be taxed on
their  respective  share of the Trust's taxable income  (including both ordinary
income and capital gains)  pursuant to Section 671 of the Code and any analogous
provision  of  state or local  law.  The  Trustees  shall  file all tax  returns
required to be filed with any governmental agency consistent with this position,
including,  but not limited to, any returns  required of grantor trusts pursuant
to Section  1.671-4(a) of the income tax regulations under the Code (the "Income
Tax Regulations").

         2.3  Prohibited  Activities.  The Trust shall not continue or engage in
the conduct of any trade or business,  and the Trustees are expressly prohibited
from, and shall have no power or authority to, continue or engage in the conduct
of any trade or business on behalf of the Trust or the Beneficiaries, and all of
the terms and conditions hereof shall be construed accordingly.

         2.4 No Reversion  to Paramark.  In no event shall any part of the Trust
Assets revert to or be distributed to Paramark.

         2.5  Instruments  of  Further  Assurance.   After  the  dissolution  of
Paramark,  such persons as shall have the right and power to so act, will,  upon
reasonable  request of the  Trustees,  execute,  acknowledge,  and deliver  such
further instruments and do such further acts as may be



                                      -4-
<PAGE>



necessary or proper to carry out effectively the purposes of this Agreement,  to
confirm or effectuate  the transfer to the Trustees of any property  intended to
be covered hereby,  and to vest in the Trustees,  their  successors and assigns,
the estate, powers, instruments or Paramark in trust hereunder.

         2.6 Payment of Liabilities.  The Trust hereby assumes all  Liabilities.
Should any  Liability  be  asserted  against  the Trust or the  Trustees  as the
transferees  of the Trust Assets or as a result of the  assumption  made in this
paragraph,  the  Trustees  may use  such  part  of the  Trust  Assets  as may be
necessary in  contesting  any such  Liability or in payment  thereof,  but in no
event shall the Trustees,  Beneficiaries  or employees or agents of the Trust be
personally  liable,  nor shall  resort be had to the  private  property  of such
Persons,  in the  event the Trust  Assets  are not  sufficient  to  satisfy  the
Liabilities of the Trust.

         2.7  Incidents  of  Ownership.  The  Stockholders  shall be the Initial
Beneficiaries  of the Trust  created by this  Agreement  and the Trustees  shall
retain only such incidents of legal  ownership as are necessary to undertake the
actions and transactions authorized herein.

         2.8 Notice to Unlocated  Stockholders.  If the Trust holds Trust Assets
for unlocated  Stockholders,  due notice shall be given to such  Stockholders in
accordance with local law.


                                   ARTICLE III
                                  BENEFICIARIES

         3.1 Beneficial Interests.

                  (a) The Initial Beneficial Interest of each former Stockholder
as a Beneficiary hereof shall be determined by the Trustees in accordance with a
certified copy of Paramark's Stockholder list as of the Record Date.

                  (b)  Paramark  will  deliver  such  a  certified  copy  of its
Stockholder  list to the Trustees  within a reasonable time after such date. For
ease of  administration,  the Trustees shall express the Beneficial  Interest of
each  Beneficiary  in terms of units  ("Units").  Each record owner of shares of
Common  Stock of  Paramark  at the Record  Date shall be entitled to receive one
Unit in cancellation of each such share.  The certificates  representing  shares
will be  deemed to  evidence  the  number  of Units in the  Trust  owned by each
Beneficiary,   provided,  however,  that  upon  exchange  or  transfer  of  such
certificates,  the certificates  shall be marked with an appropriate  legend, or
new  certificates  in a form approved by the Trustees  shall be issued and shall
evidence  the number of Units  owned.  Such  certificates  will be  legended  to
restrict transfer.

                  (c) If any conflicting  claims or demands are made or asserted
with respect to the



                                      -5-
<PAGE>


ownership  of any Units,  or if there  should be any  disagreement  between  the
transferees,  assignees, heirs, representatives or legatees succeeding to all or
part of the interest of any  Beneficiary  resulting in adverse claims or demands
being made in  connection  with such Units,  then,  in any of such  events,  the
Trustees shall be entitled, at their sole election, to refuse to comply with any
such conflicting  claims or demands.  In so refusing,  the Trustees may elect to
make no payment or  distribution  with  respect to such  Units,  or to make such
payment to a court of competent jurisdiction or an escrow agent, and in so doing
the  Trustees  shall not be or become  liable to any of such  parties  for their
failure or refusal to comply with any of such conflicting claims or demands, nor
shall the  Trustees  be liable for  interest  on any  Paramarks  which it may so
withhold.  The  Trustees  shall be  entitled  to refrain and refuse to act until
either (i) the rights of the adverse  claimants have been adjudicated by a final
judgment of a court of competent  jurisdiction,  (ii) all differences  have been
adjusted  by  valid  written  agreement  between  all of such  parties,  and the
Trustees  shall  have  been  furnished  with  an  executed  counterpart  of such
agreement,  or (iii) there is  furnished  to the Trustees a surety bond or other
security satisfactory to the Trustees, as they shall deem appropriate,  to fully
indemnify them as between all conflicting claims or demands.

         3.2 Rights of  Beneficiaries.  Each  Beneficiary  shall be  entitled to
participate in the rights and benefits due to a Beneficiary  hereunder according
to his  Beneficial  Interest.  Each  Beneficiary  shall  take  and hold the same
subject to all the terms and provisions of this  Agreement.  The interest of the
Beneficiary  hereby is declared and shall be in all respects  personal  property
and upon the death of an individual  Beneficiary,  his Beneficial Interest shall
pass as personal property to his legal representative and such death shall in no
way terminate or affect the validity of this Agreement. A Beneficiary shall have
no title to, right to,  possession  of,  management of, or control of, the Trust
Assets except as herein expressly provided. No widower,  widow, heir, or devisee
of any person who may be a Beneficiary shall have any right of dower, homestead,
or inheritance,  or of partition, or of any other right, statutory or otherwise,
in any  property  forming a part of the Trust  Assets but the whole title to all
the Trust Assets  shall be vested in the  Trustees and the sole  interest of the
Beneficiaries  shall be the rights and benefits  given to such Persons under the
Agreement.

         3.3 Transfer of Interests of Beneficiaries.  The Beneficial Interest of
a Beneficiary may not be transferred either by the Beneficiary in person or by a
duly  authorized  agent  or  attorney,   or  by  the  properly  appointed  legal
representatives  of the  Beneficiary,  nor may a Beneficiary  have  authority or
power to sell, assign, transfer, encumber, or in any other manner dispose of his
Beneficial Interest;  provided,  however,  that the Beneficial Interest shall be
assignable or transferable by will, intestate  succession,  or operation of law.
The Beneficial Interests of the Beneficiaries  hereunder shall not be subject to
attachment,  execution,  sequestration  or any order of a court,  nor shall such
interests  be subject  to the  contracts,  debts,  obligations,  engagements  or
liabilities of any Beneficiary,  but the interest of a Beneficiary shall be paid
by  the  Trustees  to  the  Beneficiary  free  and  clear  of  all  assignments,
attachments,  anticipations,  levies, executions, decrees and sequestrations and
shall become the property of the Beneficiary only when actually received by such
Beneficiary.




                                      -6-
<PAGE>



         3.4 Trustees as Beneficiaries.  Each Trustee, either individually or in
a representative  or fiduciary  capacity may be a Beneficiary to the same extent
as if he were not a Trustee  hereunder and have all the rights of a Beneficiary,
including,  without limitation,  the right to vote and to receive distributions,
to the same extent as if he were not a Trustee hereunder.

                                   ARTICLE IV
                        DURATION AND TERMINATION OF TRUST

         4.1  Duration.  The  existence of this Trust shall  terminate  upon the
earliest of (i) a termination  required by the  applicable  laws of the State of
Delaware,  (ii) the termination due to the  distribution of all the Trust Assets
as provided  in Section  5.5,  or (iii) the  expiration  of a period of four (4)
years from the date  assets  were  first  transferred  to the  Trust;  provided,
however,  the Trustees,  in their  discretion,  may extend the existence of this
Trust  to such  later  date as they may  designate,  if they  determine  that an
extension  is  reasonably  necessary  to pay or make  provision  for then  known
liabilities, actual or contingent, and provided further, however, that the Trust
shall not in any event terminate pursuant to this clause (iii) prior to the date
the  Trustees are  permitted to make a final  distribution  in  accordance  with
Section 5.5.

         4.2 Other Obligations of Trustees upon  Termination.  Upon distribution
of all the Trust  Assets,  the Trustees  shall  provide for the retention of the
books, records, lists of holders of Units, certificates for Shares and Units and
files  which shall have been  delivered  to or created by the  Trustees.  At the
Trustees' discretion,  all of such records and documents may be destroyed at any
time after seven years from the distribution of all the Trust Assets.  Except as
otherwise  specifically  provided herein, upon the distribution of all the Trust
Assets, the Trustees shall have no further duties or obligations hereunder.

                                    ARTICLE V
                         ADMINISTRATION OF TRUST ASSETS

         5.1  Transactions  with  Related  Persons.  Notwithstanding  any  other
provisions of this Agreement, but only to the extent that such transactions have
not been  previously  approved  by the  Stockholders  as part of the  Plan,  the
Trustees shall not knowingly, directly or indirectly, sell or otherwise transfer
all or any part of the Trust  Assets  to, or  contract  with,  (i) any  Trustee,
employee or agent (acting in their individual  capacities) of this Trust or (ii)
any Person of which any Trustee, employee or agent of this Trust is an affiliate
by reason of being a Trustee,  director,  officer, partner or direct or indirect
beneficial  owner of 5 percent (5%) or more of the  outstanding  capital  stock,
shares or other  equity  interest of such  Persons;  unless,  in each such case,
after  disclosure of such interest or affiliation,  such transaction is approved
by a majority of the Trustees who are not interested in the transaction and such
Trustees  determine that such transaction is on its terms fair and reasonable to
the Trust and is in the best  interests  of the  Beneficiaries,  and in no event
less favorable to this Trust than terms  available for a comparable  transaction
with  unrelated  Persons.  The  Trustees  are  entitled to rely in good faith on
certificates



                                      -7-
<PAGE>

of the  Trustees,  employees  and  agents of the  Trust  with  respect  to their
interests in any transaction.

         5.2 Restriction on Trust Assets.  The Trust shall not receive transfers
of any assets prohibited by Revenue Procedure 82-58, as the same may be amended,
supplemented  or modified  including,  but not limited to, any listed  stocks or
securities,  any  readily-marketable  assets,  any  operating  assets of a going
business, any unlisted stock of a single issuer that represents 80 percent (80%)
or more of the  stock of such  issuer  or any  general  or  limited  partnership
interests.

         5.3 Payment of Claims, Expenses and Liabilities. The Trustees shall pay
from  the  Trust  Assets  all  claims,  expenses,  charges,   liabilities,   and
obligations of the Trust and all Liabilities and obligations  which the Trustees
specifically  assume  and  agree  to pay  pursuant  to this  Agreement  and such
transferee liabilities which the Trustees may be obligated to pay as transferees
of the Trust Assets,  including  among the foregoing,  and without  limiting the
generality of the foregoing, interest, penalties, taxes, assessments, and public
charges of every kind and nature and the costs,  charges, and expenses connected
with or growing out of the  execution or  administration  of this Trust and such
other payments and  disbursements as are provided in this Agreement or which may
be determined to be a proper charge against the Trust Assets by the Trustees.

         5.4 Interim Distributions.  At such times as may be determined by them,
the Trustees shall distribute, or cause to be distributed, to the Beneficiaries,
in  proportion  to the  number of Units held by each  Beneficiary,  such cash or
other  property  comprising a portion of the Trust Assets as the Trustees may in
their sole  discretion  determine may be  distributed  without  detriment to the
conservation  and protection of the Trust Assets;  provided,  however,  that the
Trustees shall distribute, or cause to be distributed,  at least annually to the
Beneficiaries  any  proceeds  from the  sale of  Trust  Assets  in  excess  of a
reasonable  amount  (as  determined  by the  Trustees)  to satisfy  the  claims,
expenses and liabilities described in Section 5.4.

         5.5 Final Distribution.  If the Trustees determine that the Liabilities
and all other claims,  expenses,  charges,  liabilities  and  obligations of the
Trust  have been paid or  discharged,  or if the  existence  of the Trust  shall
terminate  pursuant to Section 4.1, the Trustees shall, as  expeditiously  as is
consistent with the conservation and protection of the Trust Assets,  distribute
the Trust Assets to the  Beneficiaries in proportion to the number of Units held
by each Beneficiary.

         5.6 Reports to Beneficiaries  and Others.  As soon as practicable after
the end of each


                                      -8-
<PAGE>


taxable year of the Trust and after termination of the Trust, the Trustees shall
submit a written report and account to the Beneficiaries  showing (i) the assets
and liabilities of the Trust at the end of such taxable year or upon termination
and the  receipts  and  disbursements  of the  Trustees for such taxable year or
period,  prepared in accordance with generally accepted  accounting  principles,
(ii) any changes in the Trust Assets that they have not previously reported, and
(iii) any action taken by the Trustees in the  performance of their duties under
this  Agreement  that they have not  previously  reported  and  which,  in their
opinion,  materially  affects the Trust Assets.  The Trustees may submit similar
reports for such interim  periods during the taxable year as they deem advisable
or as may be required by the  Securities  and Exchange  Commission.  The taxable
year of the Trust shall end on December 31 of each year unless the Trustees deem
it advisable to establish  some other date as the date on which the taxable year
of the Trust shall end. The Trustees shall file with the Securities and Exchange
Commission such reports as are required under applicable Securities and Exchange
Commission  requirements  including  (i) the filing of the annual report sent to
Beneficiaries  with the Securities and Exchange  Commission under the cover of a
Form 10-K and (ii) the  filing of a Form 8-K with the  Securities  and  Exchange
Commission  whenever an event  occurs for which Form 8-K is required to be filed
for the Trust or, in the opinion of the Trustees,  a material  event relating to
the trust assets has occurred. The Trustees shall provide a copy of any Form 8-K
to the Beneficiaries.

                  5.7 Federal  Income Tax  Information.  As soon as  practicable
after the close of each taxable year, the Trustees shall mail to each Person who
was a Beneficiary at the close of the year, a statement  showing on a unit basis
the dates and  amounts  of all  distributions  made by the  Trustees,  the Trust
Assets disposed of by the Trust, if any, income earned on Trust Assets,  if any,
and such other information as is reasonably  available to the Trustees which may
be helpful in determining  the amount of gross income  attributable to the Trust
that such Beneficiary  should include in such Person's Federal income tax return
for the preceding  year. In addition,  after receipt of a request in good faith,
or in their  discretion  without such request or if required by applicable  law,
the Trustees  shall furnish to any Person who has been a Beneficiary at any time
during the preceding year a statement  containing such further information as is
reasonably  available to the Trustees that shall be helpful in  determining  the
amount of taxable  income  that such  Person  should  include  in such  Person's
Federal income tax return.

                                   ARTICLE VI
                    POWERS OF AND LIMITATIONS ON THE TRUSTEES

         6.1 Limitations on Trustees.

                  (a) The Trustees shall not at any time, on behalf of the Trust
or Beneficiaries,





                                      -9-
<PAGE>


enter into or engage in any trade or  business,  and no part of the Trust Assets
shall be used or disposed  of by the  Trustees  in  furtherance  of any trade or
business.  The Trustees shall be restricted to the holding and collection of the
Trust Assets and the payment and distribution thereof for the purposes set forth
in this Agreement and to the conservation and protection of the Trust Assets and
the administration  thereof in accordance with the provisions of this Agreement.
In no event shall the Trustees take any action which would jeopardize the status
of the Trust as a "liquidating trust" for federal income tax purposes within the
meaning of Treasury  Regulation  Section  301.7701-4(d).  This limitation  shall
apply  regardless of whether the conduct of any such trade or business is deemed
by the Trustees to be necessary or proper for the conservation and protection of
the Trust Assets.  The Trustees  shall not invest any of the funds held as Trust
Assets,  except that the  Trustees may invest any portion of the Trust Assets in
(i) direct  obligations  of the United States of America or  obligations  of any
agency or instrumentality  thereof which mature not later than one year from the
date of  acquisition  thereof;  (ii) money  market  deposit  accounts,  checking
accounts,  savings accounts,  or certificates of deposit,  or other time deposit
accounts  which  mature  not later  than one year  from the date of  acquisition
thereof which are issued by a commercial bank or savings  institution  organized
under the laws of the United  States of America or any state  thereof;  or (iii)
any other  investments which may be determined by the Trustees to be permissible
under  Revenue  Procedure  82-58,  as the same may be amended,  supplemented  or
modified.

         6.2 Specific Powers of Trustees.

                  (a) Subject to the  provisions  of Section  6.1,  the Trustees
shall have the  following  specific  powers in addition to any powers  conferred
upon them by any other  Section or provision of this  Agreement or any statutory
laws of the State of New Jersey; provided,  however, that the enumeration of the
following  powers  shall not be  considered  in any way to limit or control  the
power of the Trustees to act as specifically  authorized by any other Section or
provision of this Agreement and to act in such a manner as the Trustees may deem
necessary or  appropriate  to conserve and protect the Trust Assets or to confer
on the  Beneficiaries  the benefits  intended to be conferred  upon them by this
Agreement:

                  (b) To determine the nature and amount of the consideration to
be received  with respect to the sale or other  disposition  of, or the grant of
interests in, the Trust Assets.

                  (c) To collect,  liquidate or otherwise  convert into cash, or
such other property as they deem appropriate, all property, assets and rights in
the Trust Assets, and to pay, discharge and satisfy all other claims,  expenses,
charges, Liabilities, and obligations existing with respect to the Trust Assets,
the Trust or the Trustees.

                  (d) To elect, appoint, engage, retain or employ any Persons as
agents,  representatives,   employees,  or  independent  contractors  (including
without  limitation,   investment   advisors,   accountants,   transfer  agents,
attorneys-at-law,  managers,  appraisers,  brokers, or otherwise) in one or more
capacities,  and to pay  compensation  from the Trust  Assets for services in as
many capacities as such Person may be so elected,  appointed,  engaged, retained
or employed,  to prescribe the titles,  powers and duties,  terms of service and
other terms and conditions of the election, appointment,  engagement,  retention
or employment of such Persons and,  except as prohibited by law, to delegate any
of the powers and duties of the  Trustees to any one or more  Trustees,  agents,
representatives, employers, independent contractors or other Persons.



                                      -10-
<PAGE>


                  (e) To retain and set aside such funds out of the Trust Assets
as the  Trustees  shall deem  necessary  or expedient to pay, or provide for the
payment of (i) unpaid claims, expenses, charges, Liabilities, and obligations of
the  Trust  or  Paramark,   (ii)  contingencies,   and  (iii)  the  expenses  of
administering the Trust Assets.

                  (f)  To  do  and  perform  any  and  all  acts   necessary  or
appropriate for the conservation  and protection of the Trust Assets,  including
acts or things  necessary or appropriate to maintain assets held by the Trustees
pending  sale or  other  disposition  thereof  or  distribution  thereof  to the
Beneficiaries.

                  (g) To hold legal  title to  property of the Trust in the name
of the  Trust,  or in the name of one or more of the  Trustees,  or of any other
Person, without disclosure of the interest of the Trust therein.

                  (h) To cause any  investments  of any part of the Trust Assets
to be  registered  and held in the name of any one or more of their  names or in
the names of a nominee or nominees  without  increase  or decrease of  liability
with respect thereto.

                  (i) To institute or defend actions or declaratory judgments or
other actions,  arbitrations or mediations and to take such other action, in the
name of the Trust or Paramark or as otherwise required, as the Trustees may deem
necessary or desirable to enforce any instruments, contracts, agreements, causes
of action or rights relating to or forming a part of the Trust Assets.

                  (j) To determine  conclusively  from time to time the value of
and to revalue the  securities  and other  property of the Trust,  in accordance
with independent appraisals or other information as they deem satisfactory.

                  (k) To cancel, terminate, or amend any instruments, contracts,
agreements, obligations or causes of action relating to or forming a part of the
Trust Assets and to execute new instruments,  contracts, agreements, obligations
or  causes  of action  notwithstanding  that the terms of any such  instruments,
contracts,  agreements,  obligations  or causes of action may extend  beyond the
terms of this Trust, provided that no such new instrument,  contract, agreement,
obligation  or cause of  action  shall  permit  the  Trustees  to  engage in any
activity prohibited by Section 6.1.

                  (l)  To  vote  by  proxy  or   otherwise   on  behalf  of  the
Beneficiaries  and with full power of  substitution  all shares of stock and all
securities held by the Trustees hereunder and to exercise every power, election,
discretion,  option and  subscription  right and give every  notice,  make every
demand,  and to do every act or thing in  respect  to any shares of stock or any
securities  held by the Trustees  which the  Trustees  might or could do if they
were the absolute owners thereof.



                                      -11-
<PAGE>

                  (m)  To   undertake   or   join   in  any   merger,   plan  of
reorganization,  consolidation,  liquidation, dissolution, readjustment or other
transaction  of  any  corporation,  any  of  whose  shares  of  stock  or  other
securities,  obligations, or properties may at any time constitute a part of the
Trust Assets, and to accept the substituted shares of stock, bonds,  securities,
obligations  and properties and to hold the same in trust in accordance with the
provisions hereof.

                  (n) In  connection  with  the  sale or  other  disposition  or
distribution  of any  securities  held  by the  Trustees,  to  comply  with  the
applicable  Federal  and state  securities  laws,  and to enter into  agreements
relating to sale or other disposition or distribution thereof.

                  (o) To authorize  transactions  between  corporations or other
entities whose  securities,  or other interests therein (either in the nature of
debt or equity) are held by the Trustees as part of the Trust Assets.

                  (p) To perform  any act  authorized,  permitted,  or  required
under any instrument,  contract, agreement, right, obligation or cause of action
relating  to or forming a part of the Trust  Assets  whether in the nature of an
approval,  consent,  demand or notice  thereunder or otherwise,  unless such act
would require the consent of the  Beneficiaries  in accordance  with the express
provisions of this Agreement.

                                   ARTICLE VII
                            CONCERNING THE TRUSTEES,
                       BENEFICIARIES, EMPLOYEES AND AGENTS

         7.1 Generally. The Trustees accept and undertake to discharge the trust
created by this  Agreement,  upon the terms and conditions  thereof on behalf of
the  Beneficiaries.  The Trustees  shall  exercise such of the rights and powers
vested in them by this  Agreement,  and use the same degree of care and skill in
their exercise as a prudent man would exercise or use under the circumstances in
the  conduct  of his own  affairs.  No  provision  of this  Agreement  shall  be
construed to relieve the Trustees from liability for their own negligent action,
their own  negligent  failure to act,  or their own willful  misconduct,  except
that:

                  (a) No Trustee shall be responsible  for the acts or omissions
of any other Trustee if done or omitted  without his knowledge or consent unless
it shall be proved that such Trustee was negligent in ascertaining the pertinent
facts, and no successor  Trustee shall be in any way responsible for the acts or
omissions  of any  Trustee  in  office  prior to the date on which he  becomes a
Trustee.

                  (b) No Trustee shall be liable except for the  performance  of
such duties and obligations as are specifically set forth in this Agreement, and
no implied  covenants or obligations  shall be read into this Agreement  against
any Trustee.




                                      -12-
<PAGE>



                  (c) In the  absence of bad faith on the part of the  Trustees,
the Trustees may  conclusively  rely, as to the truth of the  statements and the
correctness of the opinions expressed therein, upon any certificates or opinions
furnished to the Trustees and conforming to the  requirements of this Agreement;
but in the case of any  such  certificates  or  opinions  that are  specifically
required to be furnished to the Trustees by any provision  hereof,  the Trustees
shall  be under a duty to  examine  the same to  determine  whether  or not they
conform to the requirements of this Agreement.

                  (d) No Trustee  shall be liable for any error of judgment made
in good faith.

                  (e) No  Trustee  shall be liable  with  respect  to any action
taken  or  omitted  to be  taken by him in good  faith  in  accordance  with the
direction of Beneficiaries  having an aggregate Beneficial Interest of more than
50 percent  (50%)  relating to the time,  method,  and place of  conducting  any
proceeding for any remedy available to the Trustees,  or exercising any trust or
power conferred upon the Trustees under this Agreement.

         7.2 Except as otherwise provided in Section 7.1:

                  (a) The  Trustees  may rely and shall be  protected  in acting
upon  any  resolution,  certificate,  statement,  instrument,  opinion,  report,
notice, request,  consent, order, or other paper or document believed by them to
be genuine and to have been signed or presented by the proper party or parties.

                  (b) The Trustees may consult with legal  counsel,  auditors or
other experts to be selected by them,  including firms of which a Trustee may be
a member,  and the advice or opinion of such counsel,  auditors or other experts
shall be full and complete  personal  protection to all Trustees,  employees and
agents of the Trust in respect of any action  taken or  suffered by them in good
faith and in reliance on, or in accordance with, such advice or opinion.

                  (c) Persons  dealing with the Trustees  shall look only to the
Trust Assets to satisfy any liability incurred by the Trustees to such Person in
carrying out the terms of this Trust, and the Trustees shall have no personal or
individual obligation to satisfy any such liability.

                  (d)  As far as  practicable,  the  Trustees  shall  cause  any
written instrument creating an obligation of the Trust to include a reference to
this Agreement and to provide that neither the  Beneficiaries,  the Trustees nor
their  agents  shall be liable  thereunder  and that the other  parties  to such
instrument  shall look  solely to the Trust  Assets for the payment of any claim
thereunder or the performance thereof;  provided,  however, that the omission of
such  provision  from any such  instrument  shall not render the  Beneficiaries,
Trustees,  or their agents liable nor shall the Trustees be liable to anyone for
such omission.




                                      -13-
<PAGE>


         7.3 Liability to Third Persons.  No Beneficiary shall be subject to any
personal liability whatsoever,  in tort, contract or otherwise, to any Person in
connection  with the Trust Assets or the affairs of this Trust;  and no Trustee,
employee  or agent of this  Trust  shall be subject  to any  personal  liability
whatsoever, in tort, contract or otherwise, to any Person in connection with the
Trust  Assets  or the  affairs  of  this  Trust,  except  for  his  own  willful
misconduct,  knowingly and  intentionally  committed in bad faith;  and all such
other Persons shall look solely to the Trust Assets for  satisfaction  of claims
of any nature arising in connection with the affairs of this Trust. The Trustees
shall, at all times,  maintain insurance for the protection of the Trust Assets,
its Beneficiaries, Trustees, employees and agents in such amount as the Trustees
shall deem adequate to cover all foreseeable  liability to the extent  available
at reasonable rates.

         7.4  Recitals.  Any written  instrument  creating an obligation of this
Trust shall be  conclusively  taken to have been  executed or done by a Trustee,
employee  or agent of this Trust only in his  capacity  as a Trustee  under this
Agreement or in his capacity as an employee or agent of the Trust.

         7.5  Indemnification.  Each  Trustee and employee of the Trust and each
agent of the Trust and the  directors,  officers,  partners,  employees,  equity
owners and agents of such agent (each an "Indemnified  Person" and collectively,
the "Indemnified  Persons") shall be indemnified out of the Trust Assets against
all  liabilities  and  expenses,  including  amounts  paid  in  satisfaction  of
judgments, in compromise or as fines and penalties, and counsel fees, reasonably
incurred  by  the  Indemnified   Persons  in  connection  with  the  defense  or
disposition  of any action,  suit or other  proceeding by the Trust or any other
Person,  whether  civil or  criminal,  in which the  Indemnified  Person  may be
involved or with which the Indemnified  Person may be threatened (i) in the case
of any  Trustee  or any  employee  or agent of the  Trust,  while in  office  or
thereafter,  by reason of his being or having  been such a Trustee,  employee or
agent, and (ii) in the case of any director,  officer, partner, employee, equity
owner or agent of any agent of the Trust by reason of any such Person exercising
or  failing  to  exercise  any  right  hereunder;  provided,  however,  that the
Indemnified  Person shall not be entitled to such  indemnification in respect of
any matter as to which the  Indemnified  Person shall have been  adjudicated  to
have acted in bad faith or with willful misfeasance,  negligence, or in reckless
disregard of the Indemnified  Person's duties; and provided,  further,  however,
that, as to any matter disposed of by a compromise  payment by such  Indemnified
Person pursuant to a consent decree or otherwise,  no indemnification either for
said  payment or for any other  expenses  shall be  provided  unless the Trustee
shall have received a written opinion from  independent  counsel approved by the
Trustee to the effect that if the foregoing matters had been  adjudicated,  such
Indemnified  Person would not have been found to have acted in bad faith or with
willful  misfeasance,  negligence,  or in reckless  disregard of the Indemnified
Person's  duties.  The rights  accruing to any  Indemnified  Person  under these
provisions shall not exclude any other right to which the Indemnified Person may
be lawfully entitled;  provided, however, that no Indemnified Person may satisfy
any  right  of  indemnity  or  reimbursement  granted  herein  or to  which  the
Indemnified Person may be otherwise entitled except out of the Trust Assets, and
no Beneficiary shall be personally liable to any person with



                                      -14-
<PAGE>


respect to any claim for indemnity or reimbursement  or otherwise.  The Trustees
may make advance payments in connection with indemnification under this Section,
provided that the Indemnified  Person shall have given a written  undertaking to
repay any amount advanced to the  Indemnified  Person and to reimburse the Trust
in the event it is subsequently  determined  that the Indemnified  Person is not
entitled to such  indemnification.  The Trustees may purchase such  insurance as
they feel,  in the exercise of their  discretion,  adequately  insures that each
Indemnified  Person  shall be  indemnified  against any such loss,  liability or
damage pursuant to this Section.  The rights accruing to any Indemnified  Person
by reason of the  foregoing  shall not be deemed to exclude  any other  right to
which he may  legally be  entitled  nor shall  anything  else  contained  herein
restrict the right of the Trustees to  indemnify or reimburse  such  Indemnified
Person in any proper case even though not specifically  provided for herein, nor
shall  anything  contained  herein  restrict  the right of any such  Indemnified
Person to contribution under applicable law.

         7.6 Rights of Trustees,  Employees,  Independent Contractors and Agents
To Own Units or Other  Property  and To Engage in Other  Business.  Any Trustee,
employee,  independent contractor or agent may acquire, own, hold and dispose of
Units for his  individual  account,  and may  exercise  all rights  thereof  and
thereunder  to the  same  extent  and in the  same  manner  as if he were  not a
Trustees,  employee,  independent  contractor or agent.  Any Trustee,  employee,
independent  contractor or agent may, in his personal  capacity or in a capacity
of Trustees, officer, director, Stockholder,  partner, member, advisor, employee
of any Person or otherwise,  have business  interests and holdings similar to or
in addition to those relating to the Trust. Subject to the provisions of Article
V hereof, any Trustee,  employee,  independent  contractor or agent of the Trust
may be a Trustee,  officer,  director,  Stockholder,  partner,  member, advisor,
employee or  independent  contractor  of, or otherwise have a direct or indirect
interest  in, any Person who may be engaged to render  advice or services to the
Trust, and may receive  compensation from such Person.  None of these activities
shall be deemed to conflict with his duties as Trustees,  employee,  independent
contractor or agent.

                                  ARTICLE VIII
                            COMPENSATION OF TRUSTEES

         8.1  Compensation.  The  Trustee  shall  not  be  entitled  to  receive
compensation in consideration for services rendered in administering the Trust.

         8.2 Expenses.  Each Trustee  shall be reimbursed  from the Trust Assets
for all expenses  reasonably incurred by him in the performance of his duties in
accordance with this Agreement.




                                      -15-
<PAGE>



                                   ARTICLE IX
                         TRUSTEES AND SUCCESSOR TRUSTEES

         9.1 Number and Qualification of Trustees.  Subject to the provisions of
Section  9.3  relating  to the period  pending  the  appointment  of a successor
Trustee,  there shall be no fewer than one nor more than three  Trustees of this
Trust, each of whom shall be a resident of the United States.  Within the limits
set forth in this  Section  9.1,  the number of  Trustees  may be  increased  or
decreased from time to time by the Trustees.

         9.2 Resignation  and Removal.  Any Trustee may resign and be discharged
from the Trust hereby  created by giving written notice thereof to the remaining
Trustee or Trustees  and by mailing  such notice to the  Beneficiaries  at their
respective  addresses  as they  appear  in the  records  of the  Trustees.  Such
resignation  shall become  effective on the day specified in such notice or upon
the appointment of such Trustee's  successor and such successor's  acceptance of
such appointment,  whichever is earlier. Any Trustee may be removed at any time,
with or without cause, by Beneficiaries  having an aggregate Beneficial Interest
of at least 50 percent (50%) of the total Beneficial Interest.

         9.3 Appointment of Successor. Should at any time a Trustee resign or be
removed,  die, become mentally incompetent or incapable of action (as determined
by a  majority  of the  remaining  Trustees  in their  sole  discretion),  or be
adjudged  a  bankrupt  or  insolvent,  a vacancy  shall be deemed to exist and a
successor shall be appointed by the remaining Trustees.

         9.4  Acceptance of  Appointment  by Successor  Trustees.  Any successor
Trustee  appointed   hereunder  shall  execute  an  instrument   accepting  such
appointment  hereunder and shall deliver one counterpart  thereof to each of the
other Trustees and, in case of a resignation, to the retiring Trustee. Thereupon
such successor  Trustee shall,  without any further act,  become vested with all
the  estates,  properties,  rights,  powers,  trusts  and  duties  of his or its
predecessor  in the Trust  hereunder  with like  effect as if  originally  named
therein; but the retiring Trustee shall nevertheless,  when requested in writing
by the successor  Trustee or by the remaining  Trustees,  execute and deliver an
instrument or instruments  conveying and transferring to such successor  Trustee
upon the trust herein expressed, all the estates, properties, rights, powers and
trusts of such retiring Trustee, and shall duly assign,  transfer and deliver to
such successor Trustee all property and money held by him hereunder.

         9.5 Bonds.  No bond shall be  required of any  original  Trustee or any
successor Trustees hereunder.





                                      -16-
<PAGE>

                                    ARTICLE X
                          CONCERNING THE BENEFICIARIES

         10.1 Limitation on Suits by  Beneficiaries.  No Beneficiary  shall have
any right by virtue of any  provision of this  Agreement to institute any action
or proceeding at law or in equity against any party other than the Trustees upon
or under or with  respect to the Trust Assets or the  agreements  relating to or
forming part of the Trust Assets, and the Beneficiaries do hereby waive any such
right, unless  Beneficiaries having an aggregate Beneficial Interest of at least
25 percent (25%) shall have made written  request upon the Trustees to institute
such action or  proceeding  in their own names as Trustees  hereunder  and shall
have offered to the Trustees reasonable indemnity against the costs and expenses
to be incurred  therein or  thereby,  and the  Trustees  for 30 days after their
receipt of such notice,  request,  and offer of  indemnity  shall have failed to
institute any such action or proceeding.

         10.2 Requirement of Undertaking.  The Trustees may request any court to
require,  and any  court  may in its  discretion  require,  in any  suit for the
enforcement of any right or remedy under this Agreement,  or in any suit against
the Trustees for any action taken or omitted by them as Trustees,  the filing by
any party litigant in such suit of an undertaking to pay the costs of such suit,
and  such  court  may in  its  discretion  assess  reasonable  costs,  including
reasonable  attorneys' fees, against any party litigant in such suit, having due
regard to the merits and good faith of the claims or defenses made by such party
litigant; provided, however, that the provisions of this Section shall not apply
to any suit or other proceeding by the Trustees.

         10.3 Meetings.  At the direction of the Trustees or with the consent of
Beneficiaries  having  aggregate  Beneficial  Interest of at least a majority or
greater percentage may call a meeting of Beneficiaries for any lawful purposes.

                                   ARTICLE XI
                                   AMENDMENTS

         11.1 Consent of Beneficiaries.  At the direction or with the consent of
Beneficiaries having an aggregate Beneficial Interest of at least a majority, or
such greater  percentage as shall be specified in this  Agreement for the taking
of an  action  by  the  Beneficiaries  under  the  affected  provision  of  this
Agreement,  of the total Beneficial  Interest,  the Trustees shall promptly make
and execute a declaration  amending this Agreement for the purpose of adding any
provisions to or changing in any manner or eliminating  any of the provisions of
this Agreement or amendments thereto; provided,  however, that no such amendment
shall permit the Trustees to engage in any  activity  prohibited  by Section 6.1
hereof or affect the  Beneficiaries'  rights to receive their pro rata shares of
the Trust Assets at the time of  distribution;  and provided  further,  however,
that no consent  of the  Beneficiaries  shall be  required  with  respect to any
amendment made solely for the purpose of  facilitating  the  transferability  by
Beneficiaries  of Units so long as such  amendment  has been approved by all the
Trustees  or making  any other  addition,  change or  deletion  to  resolve





                                      -17-
<PAGE>



any ambiguity or inconsistency  herein or that does not materially and adversely
affect any Beneficiary's Beneficial Interest.

         11.2 Notice and Effect of  Amendment.  Promptly  after the execution by
the Trustees of any such  declaration  of  amendment,  the  Trustees  shall give
notice of the  substance  of such  amendment  to the  Beneficiaries  or, in lieu
thereof, the Trustees may send a copy of the amendment to each Beneficiary. Upon
the  execution  of any such  declaration  of  amendment  by the  Trustees,  this
Agreement shall be deemed to be modified and amended in accordance therewith and
the  respective  rights,  limitations  of  rights,   obligations,   duties,  and
immunities  of the Trustees and the  Beneficiaries  under this  Agreement  shall
thereafter  be  determined,  exercised  and  enforced  hereunder  subject in all
respects to such  modification and amendments,  and all the terms and conditions
of any such  amendment  shall be  thereby  deemed  to be part of the  terms  and
conditions of this Agreement for any and all purposes.

                                   ARTICLE XII
                            MISCELLANEOUS PROVISIONS

         12.1 Filing  Documents.  This  Agreement  shall be filed or recorded in
such  office or  offices  as the  Trustees  may  determine  to be  necessary  or
desirable.  A copy of  this  Agreement  and  all  amendments  thereof  shall  be
maintained  in the office of each  Trustee and shall be  available  at all times
during  regular  business  hours for  inspection by any  Beneficiary or his duly
authorized  representative.  The Trustees  shall file or record any amendment of
this  Agreement  in the same places  where the  original  Agreement  is filed or
recorded.  The Trustees shall file or record any instrument which relates to any
change in the office of Trustee in the same places where the original  Agreement
is filed or recorded.

         12.2  Intention of Parties to Establish  Trust.  This  Agreement is not
intended  to create and shall not be  interpreted  as  creating  a  corporation,
association,  partnership,  or joint venture of any kind for purposes of Federal
income taxation or for any other purpose.

         12.3  Beneficiaries  Have No Rights or  Privileges as  Stockholders  of
Paramark.  Except as expressly  provided in this  Agreement or under  applicable
law, the Beneficiaries shall have no rights or privileges  attributable to their
former status as Stockholders of Paramark.

         12.4 Laws as to  Construction.  This Agreement shall be governed by and
construed in  accordance  with the laws of the State of Delaware.  The Trustees,
and the  Beneficiaries  (by their  vote with  respect to the Plan  and/or  their
acceptance  of any  distributions  made to  them  pursuant  to this  Agreement),
consent and agree that this  Agreement  shall be governed  by and  construed  in
accordance with such laws.

         12.5 Severability.  In the event any provision of this Agreement or the
application  thereof to any Person or circumstances  shall be finally determined
by a court of proper



                                      -18-
<PAGE>


jurisdiction to be invalid or unenforceable to any extent, the remainder of this
Agreement,  or the  application  of such  provision to persons or  circumstances
other than those as to which it is held invalid or  unenforceable,  shall not be
affected  thereby,  and each  provision  of this  Agreement  shall be valid  and
enforced to the fullest extent permitted by law.

         12.6 Notices.  Any notice or other communication by the Trustees to any
Beneficiary shall be deemed to have been  sufficiently  given, for all purposes,
if deposited,  postage prepaid, in a post office or letter box addressed to such
Person at his address as shown in the records of the Trust.

         All notices and other communications  hereunder shall be in writing and
shall be  deemed  to have been duly  given if  delivered  personally  or sent by
cable,  telegram,  telecopier or telex to the parties at the following addresses
or at such other addresses as shall be specified by the parties by like notice:

                           (a)      If to the Trustees:

                           Charles Loccisano and Alan Gottlich











                                    Facsimile: _____________________

                           (b)      if to Paramark:

                                    Paramark Enterprises, Inc.
                                    One Harmon Plaza
                                    Secaucus, New Jersey 07094
                                    Attention: Alan Gottlich, President
                                    Facsimile: __________________




                                      -19-
<PAGE>



                                    with a copy to:

                                    Blank Rome Comisky & McCauley LLP
                                    One Logan Square
                                    Philadelphia, PA 19103
                                    Attention: Jane K. Storero, Esquire
                                    Facsimile: (215) 569-5555

         12.7  Counterparts.  This  Agreement  may be  executed in any number of
counterparts,  each of which shall be an original,  but such counterparts  shall
together constitute but one and the same instrument.

         12.8 Binding.

                  (a) The  obligations  of Paramark are not  personally  binding
upon, nor shall resort be had to the private  property of, any of the directors,
Stockholders,  officers,  employees or agents of Paramark, but only the property
of Paramark shall be bound.

                  (b) The  obligations of the Trust are not  personally  binding
upon,  nor shall resort be had to the private  property of, any of the Trustees,
Beneficiaries, employees or agents of the Trust, but only the Trust Assets shall
be bound.



                                      -20-
<PAGE>


         IN WITNESS  WHEREOF,  Paramark has caused this Agreement to be executed
by its President and Chief Executive  Officer,  and the initial  Trustees herein
has executed this Agreement, as Trustees and not as an individual,  this ___ day
of ________, 2000.


         PARAMARK ENTERPRISES, INC.


         By: ______________________
         Charles Loccisano
         Chairman of the Board
         and Chief Executive Officer


         --------------------------
         Charles Loccisano
         Trustee

         --------------------------
         Alan Gottlich
         Trustees












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