PARAMARK ENTERPRISES INC
8-K, 2000-10-18
BAKERY PRODUCTS
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                                    FORM 8-K



                       SECURITIES AND EXCHANGE COMMISSION
                                Washington, D.C.



                                 CURRENT REPORT


                    Pursuant to Section 13 or 15 (d) of the
                        Securities Exchange Act of 1934







Date of Report (Date of earliest event reported): October 9, 2000



                           PARAMARK ENTERPRISES, INC.
               (Exact name of registrant as specified in charter)


         Delaware                        0-23026                    22-3261564
-------------------------------------------------------------------------------
(State or other jurisdiction of   (Commission File Number)   (I.R.S. Employer
incorporation or organization)                            Identification Number)


                                One Harmon Plaza
                           Secaucus, New Jersey 07094
          (Address of principal executive offices, including zip code)


       Registrant's telephone number, including area code: (201) 422-0910



(Former name or former address, if changed since last report)



<PAGE>

Item 5. Other Events.

         On October 9, 2000, Paramark Enterprises,  Inc. (the "Company") entered
into an asset  purchase  agreement  (the "Rich  Products  Agreement")  with Rich
Products  Manufacturing  Corporation  ("Rich  Products"),  pursuant to which the
Company will sell its bakery  operations  located in El Cajon,  California which
represents a majority of the Company's operating assets. On October 9, 2000, the
Company also entered into a license  agreement with Rich Products  through which
the Company granted Rich Products a license to assume full  operational  control
of the El Cajon bakery facility as of October 9, 2000.

         The Rich Products  Agreement  provides for a purchase price aggregating
$2,182,750  inclusive of a payment for inventory.  The aggregate  purchase price
will be paid as  follows:  $182,750  by October 20,  2000,  $1,000,000  upon the
closing  of the  Rich  Products  Agreement,  $1,000,000  payable  in  semiannual
installments  over a period of four (4) years.  Rich  Products is also  assuming
approximately $285,000 in equipment lease related debt. In addition, pursuant to
the  terms of the  Rich  Products  Agreement,  Rich  Products  will  enter  into
consulting agreements with Charles Loccisano,  Alan Gottlich and Wayne Sorensen,
the Company's  Chairman and CEO,  President and CFO, and Bakery General Manager,
respectively.  These consulting  agreements  provide for compensation to Messrs.
Loccisano,  Gottlich and Sorensen  over a four year term in an annual  amount of
$50,000, $30,000 and $20,000, respectively.

         On October 9, 2000, the Company entered into an asset purchase and sale
agreement (the "Brooks Street  Agreement")  with Brooks Street  Companies,  Inc.
("Brooks  Street"),  pursuant to which the  Company  sold the  remainder  of its
bakery operations to Brooks Street.

         The Brooks Street  Agreement  provided for a purchase price in the form
of the assumption by Brooks Street of  approximately  $75,000 in equipment lease
related  debt,  the  purchase  of  inventory  by Brooks  Street in the amount of
$12,500  and the  agreement  by Brooks  Street to make  royalty  payments to the
Company, over a period of four (4) years, equal to 5% of net sales of pull-apart
cakes  to  existing  customers  of  the  Company  plus 1 1/2%  of net  sales  of
pull-apart  cakes  to new  customers  of  Brooks  Street.  The  closing  of both
transactions are subject to certain conditions  precedent including the approval
of the  Company's  shareholders,  although  both Rich Products and Brooks Street
have  been  given  immediate  conditional  control  over  the  assets  they  are
respectively acquiring from the Company.


<PAGE>

         Following  the  closings  of these  transactions  outlined  above,  the
Company  currently intends to liquidate  pursuant to a plan of liquidation.  The
Company intends to use the net proceeds  received from the Rich products and the
Brooks  Street  transactions  as follows:  $1,332,750  towards the  reduction of
outstanding indebtedness,  $125,000 towards the expenses of the transactions and
$225,000 towards working capital.  The Company  currently  intends to distribute
the remaining net proceeds to it's  shareholders over a period of four (4) years
pursuant to the plan of liquidation.  Following  completion of the Rich Products
and  Brooks  Street   transactions   and  prior  to  implementing  the  plan  of
liquidation,  the Company intends to explore  various  options  available to the
Company.  The Board of Directors  reserves  the right to  terminate  the plan of
liquidation  following  shareholder  approval  to the extent any of the  options
explored  by  the  Company  are   financially   beneficial   to  the   Company's
shareholders.

         The foregoing  summaries of the Rich Products  Agreement and the Brooks
Street  Agreement  are  only a  brief  description  of the  agreements  and  are
qualified in their entirety by the detailed  provisions of the agreements  which
are filed as exhibits hereto and are incorporated herein by reference.

         Certain  statements  contained in this Current Report regarding matters
that are not historical facts are forward-looking  statements.  These statements
relate to future events or the Company's  future  performance.  These statements
are only predictions.  Because such forward-looking statements include risks and
uncertainties,  actual  results may differ  materially  from those  expressed or
implied by such  forward-looking  statements.  Factors  that could cause  actual
results to differ materially  include,  but are not limited to, the risk factors
listed in the  Company's  Annual Report on Form 10-KSB for the fiscal year ended
December  31,  1999.  Any of these  risks  and  uncertainties  could  cause  the
Company's actual results to differ materially from historical earnings and those
presently  anticipated  or  projected.  As a  result,  potential  investors  are
cautioned not to place undue  reliance on any such  forward-looking  statements,
which speak only as of the date made.


<PAGE>


Item 7. Financial Statements and Exhibits.

        (c)     Exhibits.

        Number  Title

        10.20   Asset Purchase  Agreement dated as of October 9, 2000 by between
                Rich Products Manufacturing  Corporation,  Paramark Enterprises,
                Inc. and Starbake,  Inc., a wholly owned  subsidiary of Paramark
                Enterprises, Inc.

        10.21   License  Agreement  dated as of October 9, 2000 by between  Rich
                Products Manufacturing Corporation,  Paramark Enterprises,  Inc.
                and  Starbake,  Inc.,  a wholly  owned  subsidiary  of  Paramark
                Enterprises, Inc.

        10.22   Consulting   Agreement   between  Rich  Products   Manufacturing
                Corporation and Charles Loccisano.

        10.23   Consulting   Agreement   between  Rich  Products   Manufacturing
                Corporation and Alan Gottlich.

        10.24   Consulting   Agreement   between  Rich  Products   Manufacturing
                Corporation and Wayne Sorensen.

        10.25   Assets  Purchase and Sale Agreement  dated as of October 9, 2000
                by between Brooks Street Companies,  Inc., Paramark Enterprises,
                Inc. and Starbake,  Inc., a wholly owned  subsidiary of Paramark
                Enterprises, Inc.

        99.5    Press release dated October 18, 2000.




<PAGE>



                                   SIGNATURES


         Pursuant to the  requirements  of the Securities  Exchange Act of 1934,
Registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.



                                                   Paramark Enterprises, Inc.
                                                   (Registrant)



                                                   By:  /s/ Alan S. Gottlich
                                                   Alan S. Gottlich
                                                   President


Dated:            October 18, 2000


<PAGE>


                                  Exhibit Index

        Number  Title

        10.20   Asset Purchase  Agreement dated as of October 9, 2000 by between
                Rich Products Manufacturing  Corporation,  Paramark Enterprises,
                Inc. and Starbake,  Inc., a wholly owned  subsidiary of Paramark
                Enterprises, Inc.

        10.21   License  Agreement  dated as of October 9, 2000 by between  Rich
                Products Manufacturing Corporation,  Paramark Enterprises,  Inc.
                and  Starbake,  Inc.,  a wholly  owned  subsidiary  of  Paramark
                Enterprises, Inc.

        10.22   Consulting   Agreement   between  Rich  Products   Manufacturing
                Corporation and Charles Loccisano.

        10.23   Consulting   Agreement   between  Rich  Products   Manufacturing
                Corporation and Alan Gottlich.

        10.24   Consulting   Agreement   between  Rich  Products   Manufacturing
                Corporation and Wayne Sorensen.

        10.25   Assets  Purchase and Sale Agreement  dated as of October 9, 2000
                by between Brooks Street Companies,  Inc., Paramark Enterprises,
                Inc. and Starbake,  Inc., a wholly owned  subsidiary of Paramark
                Enterprises, Inc.

        99.5    Press release dated October 18, 2000.




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